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Am I Offering Too Many Services as a New Agency? Need Advice!
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DinoR6This week

Am I Offering Too Many Services as a New Agency? Need Advice!

Hey everyone, I recently made a big decision to close my marketing agency (which was doing well) and reopen with my partner, who’s a talented graphic designer specializing in logos and branding. We’re excited to start fresh, but I’m worried we might be biting off more than we can chew. Our current plan is to offer a wide range of services, including: Graphic Design (logos, branding, social media graphics) Web Design & Development (landing pages, e-commerce, custom websites) Digital Marketing (SEO, PPC, email marketing, social media management) Copywriting (website copy, blogs, product descriptions) AI Solutions (chatbots, virtual assistants) To make it easier for clients, we’ve grouped these services into 3 main packages: Business Packages (websites, branding, and marketing essentials) Branding Packages (logos, brand identity, and design assets) Social Media Packages (content creation, management, and strategy) I used to focus solely on marketing, but now we’re combining our skills to offer a full-service experience. While this feels like a natural progression, I’m concerned about spreading ourselves too thin, especially as a new agency. Has anyone been in a similar situation? Should we narrow our focus initially and expand later, or is offering a broad range of services (with clear packages) a good strategy to attract more clients? Any advice or experiences would be super helpful! Thanks in advance!

Restarting My Agency / Compared To Full Time Corporate
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nomadpaddyThis week

Restarting My Agency / Compared To Full Time Corporate

I’m currently thinking about going back to consulting / agency work compared to my current tech job I have. Over a year ago I signed this tech client and they wanted more and more from me which ended up becoming a full time role. At the time, the challenge excited me as it was working on a very large project on a global scale, competing with some of the biggest brands in the world. I was making good money before working in my agency and consulting with lots of different brands on their paid media, websites and e-commerce. I have a healthy package where I’m at at the moment but want more. Working with different clients always created curiosity, no day was the same and that what I loved about it. So now I’m considering going to back to starting the business and working with clients again. My question is: What do businesses ACTUALLY want? Everyone wants great roas and an amazing site but what are core things people are looking for in a growth partner / agency? I’m thinking of relaunching with three pillars in mind: Digital (Paid Media, Lead Gen, Web Dev) AI implementation as a lot of businesses don’t know how to leverage AI completely for cost saving and efficiencies. Content (Video, SEO, Content Writing) for modern day ranking I’m currently rebuilding my pitch deck and thought I would ask the question here before I go back to my network and start opening up conversations again. Would love to hear people’s thoughts in addition to anyone that’s done the same?

Join the AI4Earth challenge with the European Space Agency to highlight our footprint on Earth using Earth Observation data and Machine Learning
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campachThis week

Join the AI4Earth challenge with the European Space Agency to highlight our footprint on Earth using Earth Observation data and Machine Learning

​ https://preview.redd.it/ww109cba14f71.png?width=2401&format=png&auto=webp&s=8bd3d43e8b63848af85c73478be61e43d9e10189 The primary goal is to get an insight into the human impact on Earth, to drive and guide conservation efforts of this planet we call home. Our approach will be twofold:  Firstly we will work on AI algorithms that can serve as an early detection system of human impact sites. Secondly we will use these detection systems to find satellite images that show the most impactful human-caused changes, which will be used in the creation of a video to launch an awareness campaign. You will be working with ESA to detect things like: Wildfires and Deforestation Marine Litter and Melting Glaciers Air quality detection & Novel animal migration patterns  and much more!  European Space Agency To reach these goals we’ve partnered up with ESA, who are able to use our algorithms to monitor new satellite data and guide conservation efforts. They will provide us with multi-spectral data of their Sentinel-2 satellite pair and with invaluable knowledge and research on the domain of Earth Observation data in participant only masterclasses.  Format The challenge will run throughout September and October, where you will collaborate with a diverse team of over 30 international data specialists and domain experts in subteams, all tackling this problem from different angles. Subtasks like the detection of deforestation, wildfires, marine litter or any other human caused impact. All contributors in the challenge are expected to spend 12 hours or more per week during the entirity of the two month challenge. To learn more subscribe to the info session on the 3rd of August 19:00 CEST HERE! Some important dates: 3rd of August – Info session 1st of September – Challenge Kick-off 29th of September – Midterm presentations 29th of October – Final presentations PARTNERS SUN - https://spacehubs.network The project is spearheaded by SUN whose goal is to increase the commercialization of space enabled solutions and growth of European start-ups and scale-ups in the space downstream and upstream sectors. ESA - https://esa.int ESA will be the main stakeholder and domain knowledge provider in the challenge. Their efforts to aid human’s space endeavours as well as protect the planet we live on will serve us for many years to come.  MLReef - https://mlreef.com MLReef provides an open source platform for collaborative Machine Learning. They provide the computational infrastructure to support the EO4Earth project as part of their AI4GOOD and Open Science initiatives. Brimatech  As a partner in the SUN project, the innovation management and market research expert Brimatech helps out in the overall organisation of the challenge.  Mothership The ‘Mothership’ is a dedicated open innovation program created by Space4Good and World Startup Factory. The Mothershi is leveraging recent advancements in artificial intelligence and satellite technologies in support of the UN Sustainable Development Goals. Space4Good  Space4Good is a geospatial innovation lab supporting impact makers on the ground with earth observation insights from above. Worldstartup  Worldstartup is a collective of international entrepreneurs, experts, mentors and investors, dedicated to help the best impact-driven startups and scaleups.

I run an AI automation agency (AAA). My honest overview and review of this new business model
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AI_Scout_OfficialThis week

I run an AI automation agency (AAA). My honest overview and review of this new business model

I started an AI tools directory in February, and then branched off that to start an AI automation agency (AAA) in June. So far I've come across a lot of unsustainable "ideas" to make money with AI, but at the same time a few diamonds in the rough that aren't fully tapped into yet- especially the AAA model. Thought I'd share this post to shine light into this new business model and share some ways you could potentially start your own agency, or at the very least know who you are dealing with and how to pick and choose when you (inevitably) get bombarded with cold emails from them down the line. Foreword Running an AAA does NOT involve using AI tools directly to generate and sell content directly. That ship has sailed, and unless you are happy with $5 from Fiverr every month or so, it is not a real business model. Cry me a river but generating generic art with AI and slapping it onto a T-shirt to sell on Etsy won't make you a dime. At the same time, the AAA model will NOT require you to have a deep theoretical knowledge of AI, or any academic degree, as we are more so dealing with the practical applications of generative AI and how we can implement these into different workflows and tech-stacks, rather than building AI models from the ground up. Regardless of all that, common sense and a willingness to learn will help (a shit ton), as with anything. Keep in mind - this WILL involve work and motivation as well. The mindset that AI somehow means everything can be done for you on autopilot is not the right way to approach things. The common theme of businesses I've seen who have successfully implemented AI into their operations is the willingess to work with AI in a way that augments their existing operations, rather than flat out replace a worker or team. And this is exactly the train of thought you need when working with AI as a business model. However, as the field is relatively unsaturated and hype surrounding AI is still fresh for enterprises, right now is the prime time to start something new if generative AI interests you at all. With that being said, I'll be going over three of the most successful AI-adjacent businesses I've seen over this past year, in addition to some tips and resources to point you in the right direction. so.. WTF is an AI Automation Agency? The AI automation agency (or as some YouTubers have coined it, the AAA model) at its core involves creating custom AI solutions for businesses. I have over 1500 AI tools listed in my directory, however the feedback I've received from some enterprise users is that ready-made SaaS tools are too generic to meet their specific needs. Combine this with the fact virtually no smaller companies have the time or skills required to develop custom solutions right off the bat, and you have yourself real demand. I would say in practice, the AAA model is quite similar to Wordpress and even web dev agencies, with the major difference being all solutions you develop will incorporate key aspects of AI AND automation. Which brings me to my second point- JUST AI IS NOT ENOUGH. Rather than reducing the amount of time required to complete certain tasks, I've seen many AI agencies make the mistake of recommending and (trying to) sell solutions that more likely than not increase the workload of their clients. For example, if you were to make an internal tool that has AI answer questions based on their knowledge base, but this knowledge base has to be updated manually, this is creating unnecessary work. As such I think one of the key components of building successful AI solutions is incorporating the new (Generative AI/LLMs) with the old (programmtic automation- think Zapier, APIs, etc.). Finally, for this business model to be successful, ideally you should target a niche in which you have already worked and understand pain points and needs. Not only does this make it much easier to get calls booked with prospects, the solutions you build will have much greater value to your clients (meaning you get paid more). A mistake I've seen many AAA operators make (and I blame this on the "Get Rich Quick" YouTubers) is focusing too much on a specific productized service, rather than really understanding the needs of businesses. The former is much done via a SaaS model, but when going the agency route the only thing that makes sense is building custom solutions. This is why I always take a consultant-first approach. You can only build once you understand what they actually need and how certain solutions may impact their operations, workflows, and bottom-line. Basics of How to Get Started Pick a niche. As I mentioned previously, preferably one that you've worked in before. Niches I know of that are actively being bombarded with cold emails include real estate, e-commerce, auto-dealerships, lawyers, and medical offices. There is a reason for this, but I will tell you straight up this business model works well if you target any white-collar service business (internal tools approach) or high volume businesses (customer facing tools approach). Setup your toolbox. If you wanted to start a pressure washing business, you would need a pressure-washer. This is no different. For those without programming knowledge, I've seen two common ways AAA get setup to build- one is having a network of on-call web developers, whether its personal contacts or simply going to Upwork or any talent sourcing agency. The second is having an arsenal of no-code tools. I'll get to this more in a second, but this works beecause at its core, when we are dealing with the practical applications of AI, the code is quite simple, simply put. Start cold sales. Unless you have a network already, this is not a step you can skip. You've already picked a niche, so all you have to do is find the right message. Keep cold emails short, sweet, but enticing- and it will help a lot if you did step 1 correctly and intimately understand who your audience is. I'll be touching base later about how you can leverage AI yourself to help you with outreach and closing. The beauty of gen AI and the AAA model You don't need to be a seasoned web developer to make this business model work. The large majority of solutions that SME clients want is best done using an API for an LLM for the actual AI aspect. The value we create with the solutions we build comes with the conceptual framework and design that not only does what they need it to but integrates smoothly with their existing tech-stack and workflow. The actual implementation is quite straightforward once you understand the high level design and know which tools you are going to use. To give you a sense, even if you plan to build out these apps yourself (say in Python) the large majority of the nitty gritty technical work has already been done for you, especially if you leverage Python libraries and packages that offer high level abstraction for LLM-related functions. For instance, calling GPT can be as little as a single line of code. (And there are no-code tools where these functions are simply an icon on a GUI). Aside from understanding the capabilities and limitations of these tools and frameworks, the only thing that matters is being able to put them in a way that makes sense for what you want to build. Which is why outsourcing and no-code tools both work in our case. Okay... but how TF am I suppposed to actually build out these solutions? Now the fun part. I highly recommend getting familiar with Langchain and LlamaIndex. Both are Python libraires that help a lot with the high-level LLM abstraction I mentioned previously. The two most important aspects include being able to integrate internal data sources/knowledge bases with LLMs, and have LLMs perform autonomous actions. The two most common methods respectively are RAG and output parsing. RAG (retrieval augmented Generation) If you've ever seen a tool that seemingly "trains" GPT on your own data, and wonder how it all works- well I have an answer from you. At a high level, the user query is first being fed to what's called a vector database to run vector search. Vector search basically lets you do semantic search where you are searching data based on meaning. The vector databases then retrieves the most relevant sections of text as it relates to the user query, and this text gets APPENDED to your GPT prompt to provide extra context to the AI. Further, with prompt engineering, you can limit GPT to only generate an answer if it can be found within this extra context, greatly limiting the chance of hallucination (this is where AI makes random shit up). Aside from vector databases, we can also implement RAG with other data sources and retrieval methods, for example SQL databses (via parsing the outputs of LLM's- more on this later). Autonomous Agents via Output Parsing A common need of clients has been having AI actually perform tasks, rather than simply spitting out text. For example, with autonomous agents, we can have an e-commerce chatbot do the work of a basic customer service rep (i.e. look into orders, refunds, shipping). At a high level, what's going on is that the response of the LLM is being used programmtically to determine which API to call. Keeping on with the e-commerce example, if I wanted a chatbot to check shipping status, I could have a LLM response within my app (not shown to the user) with a prompt that outputs a random hash or string, and programmatically I can determine which API call to make based on this hash/string. And using the same fundamental concept as with RAG, I can append the the API response to a final prompt that would spit out the answer for the user. How No Code Tools Can Fit In (With some example solutions you can build) With that being said, you don't necessarily need to do all of the above by coding yourself, with Python libraries or otherwise. However, I will say that having that high level overview will help IMMENSELY when it comes to using no-code tools to do the actual work for you. Regardless, here are a few common solutions you might build for clients as well as some no-code tools you can use to build them out. Ex. Solution 1: AI Chatbots for SMEs (Small and Medium Enterprises) This involves creating chatbots that handle user queries, lead gen, and so forth with AI, and will use the principles of RAG at heart. After getting the required data from your client (i.e. product catalogues, previous support tickets, FAQ, internal documentation), you upload this into your knowledge base and write a prompt that makes sense for your use case. One no-code tool that does this well is MyAskAI. The beauty of it especially for building external chatbots is the ability to quickly ingest entire websites into your knowledge base via a sitemap, and bulk uploading files. Essentially, they've covered the entire grunt work required to do this manually. Finally, you can create a inline or chat widget on your client's website with a few lines of HTML, or altneratively integrate it with a Slack/Teams chatbot (if you are going for an internal Q&A chatbot approach). Other tools you could use include Botpress and Voiceflow, however these are less for RAG and more for building out complete chatbot flows that may or may not incorporate LLMs. Both apps are essentially GUIs that eliminate the pain and tears and trying to implement complex flows manually, and both natively incoporate AI intents and a knowledge base feature. Ex. Solution 2: Internal Apps Similar to the first example, except we go beyond making just chatbots but tools such as report generation and really any sort of internal tool or automations that may incorporate LLM's. For instance, you can have a tool that automatically generates replies to inbound emails based on your client's knowledge base. Or an automation that does the same thing but for replies to Instagram comments. Another example could be a tool that generates a description and screeenshot based on a URL (useful for directory sites, made one for my own :P). Getting into more advanced implementations of LLMs, we can have tools that can generate entire drafts of reports (think 80+ pages), based not only on data from a knowledge base but also the writing style, format, and author voice of previous reports. One good tool to create content generation panels for your clients would be MindStudio. You can train LLM's via prompt engineering in a structured way with your own data to essentially fine tune them for whatever text you need it to generate. Furthermore, it has a GUI where you can dictate the entire AI flow. You can also upload data sources via multiple formats, including PDF, CSV, and Docx. For automations that require interactions between multiple apps, I recommend the OG zapier/make.com if you want a no-code solution. For instance, for the automatic email reply generator, I can have a trigger such that when an email is received, a custom AI reply is generated by MyAskAI, and finally a draft is created in my email client. Or, for an automation where I can create a social media posts on multiple platforms based on a RSS feed (news feed), I can implement this directly in Zapier with their native GPT action (see screenshot) As for more complex LLM flows that may require multiple layers of LLMs, data sources, and APIs working together to generate a single response i.e. a long form 100 page report, I would recommend tools such as Stack AI or Flowise (open-source alternative) to build these solutions out. Essentially, you get most of the functions and features of Python packages such as Langchain and LlamaIndex in a GUI. See screenshot for an example of a flow How the hell are you supposed to find clients? With all that being said, none of this matters if you can't find anyone to sell to. You will have to do cold sales, one way or the other, especially if you are brand new to the game. And what better way to sell your AI services than with AI itself? If we want to integrate AI into the cold outreach process, first we must identify what it's good at doing, and that's obviously writing a bunch of text, in a short amount of time. Similar to the solutions that an AAA can build for its clients, we can take advantage of the same principles in our own sales processes. How to do outreach Once you've identified your niche and their pain points/opportunities for automation, you want to craft a compelling message in which you can send via cold email and cold calls to get prospects booked on demos/consultations. I won't get into too much detail in terms of exactly how to write emails or calling scripts, as there are millions of resources to help with this, but I will tell you a few key points you want to keep in mind when doing outreach for your AAA. First, you want to keep in mind that many businesses are still hesitant about AI and may not understand what it really is or how it can benefit their operations. However, we can take advantage of how mass media has been reporting on AI this past year- at the very least people are AWARE that sooner or later they may have to implement AI into their businesses to stay competitive. We want to frame our message in a way that introduces generative AI as a technology that can have a direct, tangible, and positive impact on their business. Although it may be hard to quantify, I like to include estimates of man-hours saved or costs saved at least in my final proposals to prospects. Times are TOUGH right now, and money is expensive, so you need to have a compelling reason for businesses to get on board. Once you've gotten your messaging down, you will want to create a list of prospects to contact. Tools you can use to find prospects include Apollo.io, reply.io, zoominfo (expensive af), and Linkedin Sales Navigator. What specific job titles, etc. to target will depend on your niche but for smaller companies this will tend to be the owner. For white collar niches, i.e. law, the professional that will be directly benefiting from the tool (i.e. partners) may be better to contact. And for larger organizations you may want to target business improvement and digital transformation leads/directors- these are the people directly in charge of projects like what you may be proposing. Okay- so you have your message, and your list, and now all it comes down to is getting the good word out. I won't be going into the details of how to send these out, a quick Google search will give you hundreds of resources for cold outreach methods. However, personalization is key and beyond simple dynamic variables you want to make sure you can either personalize your email campaigns directly with AI (SmartWriter.ai is an example of a tool that can do this), or at the very least have the ability to import email messages programmatically. Alternatively, ask ChatGPT to make you a Python Script that can take in a list of emails, scrape info based on their linkedin URL or website, and all pass this onto a GPT prompt that specifies your messaging to generate an email. From there, send away. How tf do I close? Once you've got some prospects booked in on your meetings, you will need to close deals with them to turn them into clients. Call #1: Consultation Tying back to when I mentioned you want to take a consultant-first appraoch, you will want to listen closely to their goals and needs and understand their pain points. This would be the first call, and typically I would provide a high level overview of different solutions we could build to tacke these. It really helps to have a presentation available, so you can graphically demonstrate key points and key technologies. I like to use Plus AI for this, it's basically a Google Slides add-on that can generate slide decks for you. I copy and paste my default company messaging, add some key points for the presentation, and it comes out with pretty decent slides. Call #2: Demo The second call would involve a demo of one of these solutions, and typically I'll quickly prototype it with boilerplate code I already have, otherwise I'll cook something up in a no-code tool. If you have a niche where one type of solution is commonly demanded, it helps to have a general demo set up to be able to handle a larger volume of calls, so you aren't burning yourself out. I'll also elaborate on how the final product would look like in comparison to the demo. Call #3 and Beyond: Once the initial consultation and demo is complete, you will want to alleviate any remaining concerns from your prospects and work with them to reach a final work proposal. It's crucial you lay out exactly what you will be building (in writing) and ensure the prospect understands this. Furthermore, be clear and transparent with timelines and communication methods for the project. In terms of pricing, you want to take this from a value-based approach. The same solution may be worth a lot more to client A than client B. Furthermore, you can create "add-ons" such as monthly maintenance/upgrade packages, training sessions for employeees, and so forth, separate from the initial setup fee you would charge. How you can incorporate AI into marketing your businesses Beyond cold sales, I highly recommend creating a funnel to capture warm leads. For instance, I do this currently with my AI tools directory, which links directly to my AI agency and has consistent branding throughout. Warm leads are much more likely to close (and honestly, much nicer to deal with). However, even without an AI-related website, at the very least you will want to create a presence on social media and the web in general. As with any agency, you will want basic a professional presence. A professional virtual address helps, in addition to a Google Business Profile (GBP) and TrustPilot. a GBP (especially for local SEO) and Trustpilot page also helps improve the looks of your search results immensely. For GBP, I recommend using ProfilePro, which is a chrome extension you can use to automate SEO work for your GBP. Aside from SEO optimzied business descriptions based on your business, it can handle Q/A answers, responses, updates, and service descriptions based on local keywords. Privacy and Legal Concerns of the AAA Model Aside from typical concerns for agencies relating to service contracts, there are a few issues (especially when using no-code tools) that will need to be addressed to run a successful AAA. Most of these surround privacy concerns when working with proprietary data. In your terms with your client, you will want to clearly define hosting providers and any third party tools you will be using to build their solution, and a DPA with these third parties listed as subprocessors if necessary. In addition, you will want to implement best practices like redacting private information from data being used for building solutions. In terms of addressing concerns directly from clients, it helps if you host your solutions on their own servers (not possible with AI tools), and address the fact only ChatGPT queries in the web app, not OpenAI API calls, will be used to train OpenAI's models (as reported by mainstream media). The key here is to be open and transparent with your clients about ALL the tools you are using, where there data will be going, and make sure to get this all in writing. have fun, and keep an open mind Before I finish this post, I just want to reiterate the fact that this is NOT an easy way to make money. Running an AI agency will require hours and hours of dedication and work, and constantly rearranging your schedule to meet prospect and client needs. However, if you are looking for a new business to run, and have a knack for understanding business operations and are genuinely interested in the pracitcal applications of generative AI, then I say go for it. The time is ticking before AAA becomes the new dropshipping or SMMA, and I've a firm believer that those who set foot first and establish themselves in this field will come out top. And remember, while 100 thousand people may read this post, only 2 may actually take initiative and start.

Turning a Social Media Agency into $1.5 Million in Revenue
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Turning a Social Media Agency into $1.5 Million in Revenue

Steffie here from Founder Folks, with a recent interview I did with Jason Yormark from Socialistics. Here is his story how he started and grew his social media agency. Name: Jason Yormark Company: Socialistics Employee Size: 10 Revenue: $1,500,000/year Year Founded: 2018 Website: www.socialistics.com Technology Tools: ClickUp, Slack, KumoSpace, Google Workspace, Shift, Zapier, Klayvio, Zoom, Gusto, Calendly, Pipedrive Introduction: I am the founder of Socialistics (www.socialistics.com), a leading social media agency that helps businesses turn their social media efforts into real measurable results. I am a 20+ year marketing veteran whose prior work has included launching and managing social media efforts for Microsoft Advertising, Office for Mac, the Air Force, and Habitat for Humanity. I have been recognized as a top B2B social media influencer and thought leader on multiple lists and publications including Forbes, ranking #30 on their 2012 list. I've recently published the book Anti-Agency: A Realistic Path to a $1,000,000 Business, and host the Anti Agency podcast where I share stories of doing business differently. You can learn more about me at www.jasonyormark.com. The Inspiration To Become An Entrepreneur: I’ve been involved with social media marketing since 2007, and have pretty much carved my career out of that. It was a natural progression for me to transition into starting a social media agency. From Idea to Reality: For me realistically, I had to side hustle something long enough to build it up to a point that I could take the leap and risks going full time on my own. For these reasons, I built the company and brand on the side putting out content regularly, and taking on side hustle projects to build out my portfolio and reputation. This went on for about 18 months at which point I had reached the breaking point of my frustrations of working for someone else, and felt I was ready to take the leap since I had the wheels in motion. While balancing a full-time job, I made sure not to overdo it. My main focus was on building out the website/brand and putting out content regularly to gain some traction and work towards some search visibility. I only took on 1-2 clients at a time to make sure I could still meet their needs while balancing a full time job. Attracting Customers: Initially I tapped into my existing network to get my first few clients. Then it was a mix of trade shows, networking events, and throwing a bit of money at paid directories and paid media. This is really a long game. You have to plant seeds over time with people and nurture those relationships over time. A combination of being helpful, likable and a good resource for folks will position you to make asks in the future. If people respect and like you, it makes it much easier to approach for opportunities when the time comes. Overcoming Challenges in Starting the Business: Plenty. Learning when to say no, only hiring the very best, and ultimately the realization that owning a marketing agency is going to have hills and valleys no matter what you do. Costs and Revenue: My largest expense by FAR is personnel, comprising between 50-60% of the business’ expenses, and justifiably so. It’s a people business. Our revenue doubled from the years 2018 through 2021, and we’ve seen between 10-20% growth year over year. A Day in the Life: I’ve successfully removed myself from the day to day of the business and that’s by design. I have a tremendous team, and a rock start Director of Operations who runs the agency day to day. It frees me up to pursue other opportunities, and to mentor, speak and write more. It also allows me to evangelize the book I wrote detailing my journey to a $1M business titled: Anti-Agency: A Realistic Path To A $1,000,000 Business (www.antiagencybook.com). Staying Ahead in a Changing Landscape: You really have to stay on top of technology trends. AI is a huge impact on marketing these days, so making sure we are up to speed on that, and not abusing it or relying on it too much. You also have to embrace that technology and not hide the fact that it’s used. Non-marketers still don’t and can’t do the work regardless of how much AI can help, so we just need to be transparent and smart on how we integrate it, but the fact is, technology will never replace creativity. As an agency, it’s imperative that we operationally allow our account managers to have bandwidth to be creative for clients all the time. It’s how we keep clients and buck the trend of companies changing agencies every year or two. The Vision for Socialistics: Continuing to evolve to cater to our clients through learning, education, and staying on top of the latest tools and technologies. Attracting bigger and more exciting clients, and providing life changing employment opportunities.

Started a content marketing agency 6 years ago - $0 to $5,974,324 (2023 update)
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Started a content marketing agency 6 years ago - $0 to $5,974,324 (2023 update)

Hey friends, My name is Tyler and for the past 6 years, I’ve been documenting my experience building a content marketing agency called Optimist. Year 1 - 0 to $500k ARR Year 2 - $500k to $1MM ARR Year 3 - $1MM ARR to $1.5MM(ish) ARR Year 4 - $3,333,686 Revenue Year 5 - $4,539,659 Revenue How Optimist Works First, an overview/recap of the Optimist business model: We operate as a “collective” of full time/professional freelancers Everyone aside from me is a contractor Entirely remote/distributed team Each freelancer earns $65-85/hour Clients pay us a flat monthly fee for full-service content marketing (research, strategy, writing, editing, design/photography, reporting and analytics, targeted linkbuilding, and more) We recently introduced hourly engagements for clients who fit our model but have some existing in-house support Packages range in price from $10-20k/mo We offer profit share to everyone on our core team as a way to give everyone ownership in the company In 2022, we posted $1,434,665 in revenue. It was our highest revenue year to date and brings our lifetime total to $5,974,324. Here’s our monthly revenue from January 2017 to December of 2022. But, like every year, it was a mix of ups and downs. Here’s my dispatch for 2023. — Running a business is like spilling a drink. It starts as a small and simple thing. But, if you don’t clean it up, the spill will spread and grow — taking up more space, seeping into every crack. There’s always something you could be doing. Marketing you could be working on. Pitches you could be making. Networking you could be doing. Client work you could help with. It can be all-consuming. And it will be — if you don’t clean up the spill. I realized this year that I had no containment for the spill that I created. Running an agency was spilling over into nearly every moment of my life. When I wasn’t working, I was thinking about work. When I wasn’t thinking about work, I was dreaming about it. Over the years, I’ve shared about a lot of my personal feelings and experience as an entrepreneur. And I also discussed my reckoning with the limitations of running the business we’ve built. My acceptance that it was an airplane but not a rocket. And my plan to try to compartmentalize the agency to make room in my life for other things — new business ideas, new revenue streams, and maybe some non-income-producing activity. 🤷 What I found in 2022 was that the business wasn’t quite ready for me to make that move. It was still sucking up too much of my time and attention. There were still too many gaps to fill and I was the one who was often filling them. So what do you do? Ultimately you have two choices on the table anytime you run a business and it’s not going the way you want it: Walk away Turn the ship — slowly For a huge number of reasons (personal, professional, financial, etc), walking away from Optimist was not really even an option or the right move for me. But it did feel like things needed to change. I needed to keep turning the ship to get it to the place where it fit into my life — instead of my life fitting around the business. This means 2022 was a year of transition for the agency. (Again?) Refocusing on Profit Some money is better than no money. Right? Oddly, this was one of the questions I found myself asking in 2022. Over the years, we’ve been fortunate to have many clients who have stuck with us a long time. In some cases, we’ve had clients work with us for 2, 3, or even 4 years. (That’s over half of our existence!) But, things have gotten more expensive — we’ve all felt it. We’ve had to increase pay to remain competitive for top talent. Software costs have gone up. It’s eaten into our margin. Because of our increasing costs and evolving scope, many of our best, most loyal clients were our least profitable. In fact, many were barely profitable — if at all. We’ve tried to combat that by increasing rates on new, incoming clients to reflect our new costs and try to make up for shrinking margin on long-term clients. But we didn’t have a good strategy in place for updating pricing for current clients. And it bit us in the ass. Subsidizing lower-profit, long-term clients with new, higher-margin clients ultimately didn’t work out. Our margins continued to dwindle and some months we were barely breaking even while posting six-figures of monthly revenue. 2022 was our highest revenue year but one of our least profitable. It only left one option. We had to raise rates on some of our long-term clients. But, of course, raising rates on a great, long-term client can be delicate. You’ve built a relationship with these people over the years and you’re setting yourself up for an ultimatum — are you more valuable to the client or is the client more valuable to you? Who will blink first? We offered all of these clients the opportunity to move to updated pricing. Unfortunately, some of them weren’t on board. Again, we had 2 options: Keep them at a low/no profit rate Let them churn It seems intuitive that having a low-profit client is better than having no client. But we’ve learned an important lesson many times over the years. Our business doesn’t scale infinitely and we can only handle so many clients at a time. That means that low-profit clients are actually costing us money in some cases. Say our average client generates $2,500 per month in profit — $30,000 per year. If one of our clients is only generating $500/mo in profit, working with them means missing out on bringing on a more profitable client (assuming our team is currently at capacity). Instead of $30,000/year, we’re only making $6,000. Keeping that client costs us $24,000. That’s called opportunity cost. So it’s clear: We had to let these clients churn. We decided to churn about 25% of our existing clients. On paper, the math made sense. And we had a pretty consistent flow of new opportunities coming our way. At the time, it felt like a no-brainer decision. And I felt confident that we could quickly replace these low-profit clients with higher-margin ones. I was wrong. Eating Shit Right after we initiated proactively churning some of our clients, other clients — ones we planned to keep — gave us notice that they were planning to end the engagement. Ouch. Fuck. We went from a 25% planned drop in revenue to a nearly 40% cliff staring us right in the face. Then things got even worse. Around Q3 of this year, talk of recession and layoffs really started to intensify. We work primarily with tech companies and startups. And these were the areas most heavily impacted by the economic news. Venture funding was drying up. Our leads started to slow down. This put us in a tough position. Looking back now, I think it’s clear that I made the wrong decision. We went about this process in the wrong way. The reality sinks in when you consider the imbalance between losing a client and gaining a client. It takes 30 days for someone to fire us. It’s a light switch. But it could take 1-3 months to qualify, close, and onboard a new client. We have lots of upfront work, research, and planning that goes into the process. We have to learn a new brand voice, tone, and style. It’s a marathon. So, for every client we “trade”, there’s a lapse in revenue and work. This means that, in retrospect, I would probably have made this transition using some kind of staggered schedule rather than a cut-and-dry approach. We could have gradually off-boarded clients when we had more definitive work to replace them. I was too confident. But that’s a lesson I had to learn the hard way. Rebuilding & Resetting Most of the voluntary and involuntary churn happened toward the end of 2022. So we’re still dealing with the fall out. Right now, it feels like a period of rebuilding. We didn’t quite lose 50% of our revenue, but we definitely saw a big hit heading into 2023. To be transparent: It sucks. It feels like a gigantic mistake that I made which set us back significantly from our previous high point. I acted rashly and it cost us a lot of money — at least on the surface. But I remind myself of the situation we were in previously. Nearly twice the revenue but struggling to maintain profitability. Would it have been better to try to slowly fix that situation and battle through months of loss or barely-break-even profits? Or was ripping off the bandaid the right move after all? I’m an optimist. (Heh, heh) Plus, I know that spiraling over past decisions won’t change them or help me move forward. So I’m choosing to look at this as an opportunity — to rebuild, reset, and refocus the company. I get to take all of the tough lessons I’ve learned over the last 6 years and apply them to build the company in a way that better aligns with our new and current goals. It’s not quite a fresh, clean start, but by parting ways with some of our oldest clients, we’ve eliminated some of the “debt” that’s accumulated over the years. We get a chance to fully realize the new positioning that we rolled out last year. Many of those long-term clients who churned had a scope of work or engagement structure that didn’t fit with our new positioning and focus. So, by losing them, we’re able to completely close up shop on the SOWs that no longer align with the future version of Optimist. Our smaller roster of clients is a better fit for that future. My job is to protect that positioning by ensuring that while we’re rebuilding our new roster of clients we don’t get desperate. We maintain the qualifications we set out for future clients and only take on work that fits. How’s that for seeing the upside? Some other upside from the situation is that we got an opportunity to ask for candid feedback from clients who were leaving. We asked for insight about their decision, what factors they considered, how they perceived us, and the value of our work. Some of the reasons clients left were obvious and possibly unavoidable. Things like budget cuts, insourcing, and uncertainty about the economy all played at least some part of these decisions. But, reading between the lines, where was one key insight that really struck me. It’s one of those, “oh, yeah — duh — I already knew that,” things that can be difficult to learn and easy to forget…. We’re in the Relationship Business (Plan Accordingly) For all of our focus on things like rankings, keywords, content, conversions, and a buffet of relevant metrics, it can be easy to lose the forest for the trees. Yes, the work itself matters. Yes, the outcomes — the metrics — matter. But sometimes the relationship matters more. When you’re running an agency, you can live or die by someone just liking you. Admittedly, this feels totally unfair. It opens up all kinds of dilemmas, frustration, opportunity for bias and prejudice, and other general messiness. But it’s the real world. If a client doesn’t enjoy working with us — even if for purely personal reasons — they could easily have the power to end of engagement, regardless of how well we did our actual job. We found some evidence of this in the offboarding conversations we had with clients. In some cases, we had clients who we had driven triple- and quadruple-digital growth. Our work was clearly moving the needle and generating positive ROI and we had the data to prove it. But they decided to “take things in another direction” regardless. And when we asked about why they made the decision, it was clear that it was more about the working relationship than anything we could have improved about the service itself. The inverse is also often true. Our best clients have lasting relationships with our team. The work is important — and they want results. But even if things aren’t quite going according to plan, they’re patient and quick to forgive. Those relationships feel solid — unshakeable. Many of these folks move onto new roles or new companies and quickly look for an opportunity to work with us again. On both sides, relationships are often more important than the work itself. We’ve already established that we’re not building a business that will scale in a massive way. Optimist will always be a small, boutique service firm. We don’t need 100 new leads per month We need a small, steady roster of clients who are a great fit for the work we do and the value we create. We want them to stick around. We want to be their long-term partner. I’m not built for churn-and-burn agency life. And neither is the business. When I look at things through this lens, I realize how much I can cut from our overall business strategy. We don’t need an ultra-sophisticated, multi-channel marketing strategy. We just need strong relationships — enough of them to make our business work. There are a few key things we can take away from this as a matter of business strategy: Put most of our effort into building and strengthening relationships with our existing clients Be intentional about establishing a strong relationship with new clients as part of onboarding Focus on relationships as the main driver of future business development Embracing Reality: Theory vs Practice Okay, so with the big learnings out the way, I want to pivot into another key lesson from 2022. It’s the importance of understanding theory vs practice — specifically when it comes to thinking about time, work, and life. It all started when I was considering how to best structure my days and weeks around running Optimist, my other ventures, and my life goals outside of work. Over the years, I’ve dabbled in many different ways to block time and find focus — to compartmentalize all of the things that are spinning and need my attention. As I mapped this out, I realized that I often tried to spread myself too thin throughout the week. Not just that I was trying to do too much but that I was spreading that work into too many small chunks rather than carving out time for focus. In theory, 5 hours is 5 hours. If you have 5 hours of work to get done, you just fit into your schedule whenever you have an open time slot. In reality, a single 5-hour block of work is 10x more productive and satisfying than 10, 30-minute blocks of work spread out across the week. In part, this is because of context switching. Turning your focus from one thing to another thing takes time. Achieving flow and focus takes time. And the more you jump from one project to another, the more time you “lose” to switching. This is insightful for me both in the context of work and planning my day, but also thinking about my life outside of Optimist. One of my personal goals is to put a finite limit on my work time and give myself more freedom. I can structure that in many different ways. Is it better to work 5 days a week but log off 1 hour early each day? Or should I try to fit more hours into each workday so I can take a full day off? Of course, it’s the latter. Both because of the cost of context switching and spreading work into more, smaller chunks — but also because of the remainder that I end up with when I’m done working. A single extra hour in my day probably means nothing. Maybe I can binge-watch one more episode of a new show or do a few extra chores around the house. But it doesn’t significantly improve my life or help me find greater balance. Most things I want to do outside of work can’t fit into a single extra hour. A full day off from work unlocks many more options. I can take the day to go hiking or biking. I can spend the day with my wife, planning or playing a game. Or I can push it up against the weekend and take a 3-day trip. It gives me more of the freedom and balance that I ultimately want. So this has become a guiding principle for how I structure my schedule. I want to: Minimize context switching Maximize focused time for work and for non-work The idea of embracing reality also bleeds into some of the shifts in business strategy that I mentioned above. In theory, any time spent on marketing will have a positive impact on the company. In reality, focusing more on relationships than blasting tweets into the ether is much more likely to drive the kind of growth and stability that we’re seeking. As I think about 2023, I think this is a recurring theme. It manifests in many ways. Companies are making budget cuts and tough decisions about focus and strategy. Most of us are looking for ways to rein in the excess and have greater impact with a bit less time and money. We can’t do everything. We can’t even do most things. So our #1 priority should be to understand the reality of our time and our effort to make the most of every moment (in both work and leisure). That means thinking deeply about our strengths and our limitations. Being practical, even if it feels like sacrifice. Update on Other Businesses Finally, I want to close up by sharing a bit about my ventures outside of Optimist. I shared last year how I planned to shift some of my (finite) time and attention to new ventures and opportunities. And, while I didn’t get to devote as much as I hoped to these new pursuits, they weren’t totally in vain. I made progress across the board on all of the items I laid out in my post. Here’s what happened: Juice: The first Optimist spin-out agency At the end of 2021, we launched our first new service business based on demand from Optimist clients. Focused entirely on building links for SEO, we called the agency Juice. Overall, we made strong progress toward turning this into a legitimate standalone business in 2022. Relying mostly on existing Optimist clients and a few word-of-mouth opportunities (no other marketing), we built a team and set up a decent workflow and operations. There’s still many kinks and challenges that we’re working through on this front. All told, Juice posted almost $100,000 in revenue in our first full year. Monetizing the community I started 2022 with a focus on figuring out how to monetize our free community, Top of the Funnel. Originally, my plan was to sell sponsorships as the main revenue driver. And that option is still on the table. But, this year, I pivoted to selling paid content and subscriptions. We launched a paid tier for content and SEO entrepreneurs where I share more of my lessons, workflows, and ideas for building and running a freelance or agency business. It’s gained some initial traction — we reached \~$1,000 MRR from paid subscriptions. In total, our community revenue for 2022 was about $2,500. In 2023, I’m hoping to turn this into a $30,000 - $50,000 revenue opportunity. Right now, we’re on track for \~$15,000. Agency partnerships and referrals In 2022, we also got more serious about referring leads to other agencies. Any opportunity that was not a fit for Optimist or we didn’t have capacity to take on, we’d try to connect with another partner. Transparently, we struggled to operationalize this as effectively as I would have liked. In part, this was driven by my lack of focus here. With the other challenges throughout the year, I wasn’t able to dedicate as much time as I’d like to setting goals and putting workflows into place. But it wasn’t a total bust. We referred out several dozen potential clients to partner agencies. Of those, a handful ended up converting into sales — and referral commission. In total, we generated about $10,000 in revenue from referrals. I still see this as a huge opportunity for us to unlock in 2023. Affiliate websites Lastly, I mentioned spending some time on my new and existing affiliate sites as another big business opportunity in 2022. This ultimately fell to the bottom of my list and didn’t get nearly the attention I wanted. But I did get a chance to spend a few weeks throughout the year building this income stream. For 2022, I generated just under $2,000 in revenue from affiliate content. My wife has graciously agreed to dedicate some of her time and talent to these projects. So, for 2023, I think this will become a bit of a family venture. I’m hoping to build a solid and consistent workflow, expand the team, and develop a more solid business strategy. Postscript — AI, SEO, OMG As I’m writing this, much of my world is in upheaval. If you’re not in this space (and/or have possibly been living under a rock), the release of ChatGPT in late 2022 has sparked an arms race between Google, Bing, OpenAI, and many other players. The short overview: AI is likely to fundamentally change the way internet search works. This has huge impact on almost all of the work that I do and the businesses that I run. Much of our focus is on SEO and understanding the current Google algorithm, how to generate traffic for clients, and how to drive traffic to our sites and projects. That may all change — very rapidly. This means we’re standing at a very interesting point in time. On the one hand, it’s scary as hell. There’s a non-zero chance that this will fundamentally shift — possibly upturn — our core business model at Optimist. It could dramatically change how we work and/or reduce demand for our core services. No bueno. But it’s also an opportunity (there’s the optimist in me, again). I certainly see a world where we can become leaders in this new frontier. We can pivot, adjust, and capitalize on a now-unknown version of SEO that’s focused on understanding and optimizing for AI-as-search. With that, we may also be able to help others — say, those in our community? — also navigate this tumultuous time. See? It’s an opportunity. I wish I had the answers right now. But, it’s still a time of uncertainty. I just know that there’s a lot of change happening and I want to be in front of it rather than trying to play catch up. Wish me luck. — Alright friends — that's my update for 2023! I’ve always appreciated sharing these updates with the Reddit community, getting feedback, being asked tough questions, and even battling it out with some of my haters (hey!! 👋) As usual, I’m going to pop in throughout the next few days to respond to comments or answer questions. Feel free to share thoughts, ideas, and brutal takedowns in the comments. If you're interested in following the Optimist journey and the other projects I'm working on in 2023, you can follow me on Twitter. Cheers, Tyler P.S. - If you're running or launching a freelance or agency business and looking for help figuring it out, please DM me. Our subscription community, Middle of the Funnel, was created to provide feedback, lessons, and resources for other entrepreneurs in this space.

Started a content marketing agency 8 years ago - $0 to $7,863,052 (2025 update)
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mr_t_forhireThis week

Started a content marketing agency 8 years ago - $0 to $7,863,052 (2025 update)

Hey friends, My name is Tyler and for the past 8 years, I’ve been documenting my experience building a content marketing agency called Optimist. Year 1 — 0 to $500k ARR Year 2 — $500k to $1MM ARR Year 3 — $1MM ARR to $1.5MM(ish) ARR Year 4 — $3,333,686 Revenue Year 5 — $4,539,659 Revenue Year 6 — $5,974,324 Revenue Year 7 - $6,815,503 Revenue (Edit: Seems like links are banned now. You can check my post history for all of my previous updates with lessons and learnings.) How Optimist Works First, an overview/recap of the Optimist business model: We operate as a “collective” of full time/professional freelancers Everyone aside from me is a contractor Entirely remote/distributed team We pay freelancers a flat fee for most work, working out to roughly $65-100/hour. Clients pay us a flat monthly fee for full-service content marketing (research, strategy, writing, editing, design/photography, reporting and analytics, targeted linkbuilding, and more)\ Packages range in price from \~$10-20k/mo \This is something we are revisiting now* The Financials In 2024, we posted $1,032,035.34 in revenue. This brings our lifetime revenue to $7,863,052. Here’s our monthly revenue from January 2017 to December of 2024. (Edit: Seems like I'm not allowed to link to the chart.) The good news: Revenue is up 23% YoY. EBITDA in Q4 trending up 1-2 points. We hosted our first retreat in 4 years, going to Ireland with about half the team. The bad news: Our revenue is still historically low. At $1MM for the year, we’re down about 33% from our previous years over $1.5MM. Revenue has been rocky. It doesn’t feel like we’ve really “recovered” from the bumps last year. The trend doesn’t really look great. Even though, anecdotally, it feels like we are moving in a good direction. EBITDA is still hovering at around 7%. Would love to get that closer to 20%. (For those who may ask: I’m calculating EBITDA after paying taxes and W2 portion of my income.) — Almost every year, my update starts the same way: This has been a year of growth and change. Both for my business—and me personally. 2024 was no different. I guess that tells you something about entrepreneurship. It’s a lot more like sailing a ship than driving a car. You’re constantly adapting, tides are shifting, and any blip of calm is usually just a moment before the next storm. As with past years, there’s a lot to unpack from the last 12 months. Here we go again. Everything is Burning In the last 2 years, everything has turned upside down in the world of content and SEO. Back in 2020, we made a big decision to re-position the agency. (See post history) We decided to narrow our focus to our most successful, profitable, and consistent segment of clients and re-work our entire operation to focus on serving them. We defined our ICP as: \~Series A ($10mm+ funding) with 6-12 months runway to scale organic as a channel Product-led company with “simple” sales cycle involving fewer stakeholders Demonstrable opportunity to use SEO to drive business growth Our services: Content focused on growing organic search (SEO) Full-service engagements that included research, planning, writing, design, reporting And our engagement structure: Engaged directly with an executive; ownership over strategy and day-to-day execution 1-2 points of contact or stakeholders Strategic partner that drives business growth (not a service vendor who makes content) Most importantly, we decided that we were no longer going to offer a broader range of content that we used to sell. That included everything from thought leadership content to case studies and ebooks. We doubled-down on “SEO content” for product-led SaaS companies. And this worked phenomenally for us. We started bringing on more clients than ever. We developed a lot of internal system and processes that helped us scale and take on more work than we’ve ever had and drive great outcomes for our ideal clients. But in 2023 and 2024, things started going awry. One big change, of course, was the rise of AI. Many companies and executives (and writers) feel that AI can write content just as well as an agency like ours. That made it a lot harder to sell a $10,000 per month engagement when they feel like the bulk of the work could be “done for free.” (Lots of thoughts on this if you want my opinions.) But it wasn’t just that. Google also started tinkering with their algorithm, introducing new features like AI Overviews, and generally changing the rules of the game. This created 3 big shifts in our world: The perceived value of content (especially “SEO content”) dropped dramatically in many people’s minds because of AI’s writing capabilities SEO became less predictable as a source of traffic and revenue It’s harder than ever for startups and smaller companies to rank for valuable keywords (let alone generate any meaningful traffic or revenue from them) The effect? The middle of the content market has hollowed out. People—like us—providing good, human-crafted content aimed on driving SEO growth saw a dramatic decline in demand. We felt it all year. Fewer and fewer leads. The leads we did see usually scoffed at our prices. They were indexing us against the cost of content mills and mass-produced AI articles. It was a time of soul-searching and looking for a way forward. I spent the first half of the year convinced that the only way to survive was to run toward the fire. We have to build our own AI workflows. We have to cut our rates internally. We have to get faster and cheaper to stay competitive with the agencies offering the same number of deliverables for a fraction of our rates. It’s the only way forward. But then I asked myself a question… Is this the game I actually want to play? As an entrepreneur, do I want to run a business where I’m competing mostly on price and efficiency rather than quality and value? Do I want to hop into a race toward cheaper and cheaper content? Do I want to help people chase a dwindling amount of organic traffic that’s shrinking in value? No. That’s not the game I want to play. That’s not a business I want to run. I don’t want to be in the content mill business. So I decided to turn the wheel—again. Repositioning Part II: Electric Boogaloo What do you do when the whole world shifts around you and the things that used to work aren’t working anymore? You pivot. You re-position the business and move in another direction. So that’s what we decided to do. Again. There was only one problem: I honestly wasn’t sure what opportunities existed in the content marketing industry outside of what we were already doing. We lived in a little echo chamber of startups and SEO. It felt like the whole market was on fire and I had fight through the smoke to find an escape hatch. So I started making calls. Good ol’ fashioned market research. I reached out to a few dozen marketing and content leaders at a bunch of different companies. I got on the phone and just asked lots of questions about their content programs, their goals, and their pain points. I wanted to understand what was happening in the market and how we could be valuable. And, luckily, this process really paid off. I learned a lot about the fragmentation happening across content and how views were shifting. I noticed key trends and how our old target market really wasn’t buying what we were selling. Startups and small companies are no longer willing to invest in an agency like ours. If they were doing content and SEO at all, they were focused entirely on using AI to scale output and minimize costs. VC money is still scarce and venture-backed companies are more focused on profitability than pure growth and raising another round. Larger companies (\~500+ employees) are doing more content than ever and drowning in content production. They want to focus on strategy but can barely tread water keeping up with content requests from sales, demand gen, the CEO, and everyone else. Many of the companies still investing in content are looking at channels and formats outside of SEO. Things like thought leadership, data reports, interview-driven content, and more. They see it as a way to stand out from the crowd of “bland SEO content.” Content needs are constantly in flux. They range from data reports and blog posts to product one-pagers. The idea of a fixed-scope retainer is a total mismatch for the needs of most companies. All of this led to the logical conclusion: We were talking to the wrong people about the wrong things\.\ Many companies came to one of two logical conclusions: SEO is a risky bet, so it’s gotta be a moonshot—super-low cost with a possibility for a big upside (i.e., use AI to crank out lots of content. If it works, great. If it doesn’t, then at least we aren’t out much money.) SEO is a risky bet, so we should diversify into other strategies and channels to drive growth (i.e., shift our budget from SEO and keyword-focused content to video, podcasts, thought leadership, social, etc) Unless we were going to lean into AI and dramatically cut our costs and rates, our old buyers weren’t interested. And the segment of the market that needs our help most are looking primarily for production support across a big range of content types. They’re not looking for a team to run a full-blown program focused entirely on SEO. So we had to go back to the drawing board. I’ve written before about our basic approach to repositioning the business. But, ultimately it comes down to identifying our unique strengths as a team and then connecting them to needs in the market. After reviewing the insights from my discussions and taking another hard look at our business and our strengths, I decided on a new direction: Move upmarket: Serve mid-size to enterprise businesses with \~500-5,000 employees instead of startups Focus on content that supports a broader range of business goals instead of solely on SEO and organic growth (e.g., sales, demand gen, brand, etc) Shift back to our broader playbook of content deliverables, including thought leadership, data studies, and more Focus on content execution and production to support an internally-directed content strategy across multiple functions In a way, it’s sort of a reverse-niche move. Rather than zooming in specifically on driving organic growth for startups, we want to be more of an end-to-end content production partner that solves issues of execution and operations for all kinds of content teams. It’s early days, but the response here has been promising. We’ve seen an uptick in leads through Q4. And more companies in our pipeline fit the new ICP. They’re bigger, often have more budget. (But they move more slowly). We should know by the end of the quarter if this maneuver is truly paying off. Hopefully, this will work out. Hopefully our research and strategy are right and we’ll find a soft landing serving a different type of client. If it doesn’t? Then it will be time to make some harder decisions. As I already mentioned, I’m not interested in the race to the bottom of AI content. And if that’s the only game left in town, then it might be time to think hard about a much bigger change. — To be done: Build new content playbooks for expanded deliverables Build new showcase page for expanded deliverables Retooling the Operation It’s easy to say we’re doing something new. It’s a lot harder to actually do it—and do it well. Beyond just changing our positioning, we have to do open-heart surgery on the entire content operation behind the scenes. We need to create new systems that work for a broader range of content types, formats, and goals. Here’s the first rub: All of our workflows are tooled specifically for SEO-focused content. Every template, worksheet, and process that we’ve built and scaled in the last 5 years assumes that the primary goal of every piece of content is SEO. Even something as simple as requiring a target keyword is a blocker in a world where we’re not entirely focused on SEO. This is relatively easy to fix, but it requires several key changes: Update content calendars to make keywords optional Update workflows to determine whether we need an optimization report for each deliverable Next, we need to break down the deliverables into parts rather than a single line item. In our old system, we would plan content as a single row in a Content Calendar spreadsheet. It was a really wide sheet with lots of fields where we’d define the dimensions of each individual article. This was very efficient and simple to follow. But every article had the same overall scope when it came to the workflow. In Asana (our project management tool), all of the steps in the creation were strung together in a single task. We would create a few basic templates for each client, and then each piece would flow through the same steps: Briefing Writing Editing Design etc. If we had anything that didn’t fit into the “standard” workflow, we’d just tag it in the calendar with an unofficial notation \[USING BRACKETS\]. It worked. But it wasn’t ideal. Now we need the steps to be more modular. Imagine, for example, a client asks us to create a mix of deliverables: 1 article with writing + design 1 content brief 1 long-form ebook with an interview + writing + design Each of these would require its own steps and its own workflow. We need to break down the work to accommodate for a wider variety of workflows and variables. This means we need to update the fields and structure of our calendar to accommodate for the new dimensions—while also keeping the planning process simple and manageable. This leads to the next challenge: The number of “products” that we’re offering could be almost infinite. Just looking at the example scope above, you can mix and match all of these different building blocks to create a huge variety of different types of work, each requiring its own workflow. This is part of the reason we pivoted away from this model to focus on a productized, SEO-focused content service back in 2020. Take something as simple as a case study. On the surface, it seems like one deliverable that can be easily scoped and priced, right? Well, unpack what goes into a case study: Is there already source material from the customer or do we need to conduct an interview? How long is it? Is it a short overview case study or a long-form narrative? Does it need images and graphics? How many? Each of these variables opens up 2-3 possibilities. And when you combine them, we end up with something like 10 possible permutations for this single type of deliverable. It gets a bit messy. But not only do we have to figure out how to scope and price all for all of these variables, we also have to figure out how to account for these variables in the execution. We have to specify—for every deliverable—what type it is, how long, which steps are involved and not involved, the timeline for delivery, and all of the other factors. We’re approaching infinite complexity, here. We have to figure out a system that allows for a high level of flexibility to serve the diverse needs of our clients but is also productized enough that we can build workflows, process, and templates to deliver the work. I’ve spent the last few months designing that system. Failed Attempt #1: Ultra-Productization In my first pass, I tried to make it as straight forward as possible. Just sit down, make a list of all of the possible deliverables we could provide and then assign them specific scopes and services. Want a case study? Okay that’ll include an interview, up to 2,000 words of content, and 5 custom graphics. It costs $X. But this solution quickly fell apart when we started testing it against real-world scenarios. What if the client provided the brief instead of us creating one? What if they didn’t want graphics? What if this particular case study really needs to be 3,000 words but all of the others should be 2,000? In order for this system to work, we’d need to individual scope and price all of these permutations of each productized service. Then we’d need to somehow keep track of all of these and make sure that we accurately scope, price, and deliver them across dozens of clients. It’s sort of like a restaurant handling food allergies by creating separate versions of every single dish to account for every individual type of allergy. Most restaurants have figured out that it makes way more sense to have a “standard” and an “allergy-free” version. Then you only need 2 options to cover 100% of the cases. Onto the next option. Failed Attempt #2: Deliverable-Agnostic Services Next, I sat down with my head of Ops, Katy, to try to map it out. We took a big step back and said: Why does the deliverable itself even matter? At the end of the day, what we’re selling is just a few types of work (research, writing, editing, design, etc) that can be packaged up in an infinite number of ways. Rather than try to define deliverables, shouldn’t we leave it open ended for maximum flexibility? From there, we decided to break down everything into ultra-modular building blocks. We started working on this super complex system of modular deliverables where we would have services like writing, design, editing, etc—plus a sliding scale for different scopes like the length of writing or the number of images. In theory, it would allow us to mix and match any combination of services to create custom deliverables for the client. In fact, we wanted the work to be deliverable-agnostic. That way we could mold it to fit any client’s needs and deliver any type of content, regardless of the format or goal. Want a 5,000-word case study with 15 custom graphics? That’ll be $X. Want a 2,000-word blog post with an interview and no visuals? $Y. Just want us to create 10 briefs, you handle the writing, and we do design? It’s $Z. Again, this feels like a reasonable solution. But it quickly spiraled out of amuck. (That’s an Office reference.) For this to work, we need to have incredibly precise scoping process for every single deliverable. Before we can begin work (or even quote a price), we need to know pretty much the exact word count of the final article, for example. In the real world? This almost never happens. The content is as long as the content needs to be. Clients rarely know if the blog post should be 2,000 words or 3,000 words. They just want good content. We have a general ballpark, but we can rarely dial it in within just 1,000 words until we’ve done enough research to create the brief. Plus, from a packaging and pricing perspective, it introduces all kind of weird scenarios where clients will owe exactly $10,321 for this ultra-specific combination of services. We were building an open system that could accommodate any and all types of potential deliverables. On the face that seems great because it makes us incredibly flexible. In reality, the ambiguity actually works against us. It makes it harder for us to communicate to clients clearly about what they’ll get, how much it will cost, and how long it will take. That, of course, also means that it hurts our client relationships. (This actually kind of goes back to my personal learnings, which I’ll mention in a bit. I tend to be a “let’s leave things vague so we don’t have to limit our options” kind of person. But I’m working on fixing this to be more precise, specific, and clear in everything that we do.) Dialing It In: Building a Closed System We were trying to build an open system. We need to build a closed system. We need to force clarity and get specific about what we do, what we don’t do, and how much it all costs. Then we need a system to expand on that closed system—add new types of deliverables, new content playbooks, and new workflows if and when the need arises. With that in mind, we can start by mapping out the key dimensions of any type of deliverable that we would ever want to deliver. These are the universal dimensions that determine the scope, workflow, and price of any deliverable—regardless of the specific type output. Dimensions are: Brief scope Writing + editing scope Design scope Interview scope Revision (rounds) Scope, essentially, just tells us how many words, graphics, interviews, etc are required for the content we’re creating. In our first crack at the system, we got super granular with these scopes. But to help force a more manageable system, we realized that we didn’t need tiny increments for most of this work. Instead, we just need boundaries—you pay $X for up to Y words. We still need some variability around the scope of these articles. Obviously, most clients won’t be willing to pay the same price for a 1,000-word article as a 10,000-word article. But we can be smarter about the realistic break points. We boiled it down to the most common ranges: (Up to) 250 words 1,000 words 3,000 words 6,000 words 10,000 words This gives us a much more manageable number of variables. But we still haven’t exactly closed the system. We need one final dimension: Deliverable type. This tells us what we’re actually building with these building blocks. This is how we’ll put a cap on the potentially infinite number of combinations we could offer. The deliverable type will define what the final product should look like (e.g., blog post, case study, ebook, etc). And it will also give us a way to put standards and expectations around different types of deliverables that we want to offer. Then we can expand on this list of deliverables to offer new services. In the mean time, only the deliverables that we have already defined are, “on the menu,” so to speak. If a client comes to us and asks for something like a podcast summary article (which we don’t currently offer), we’ll have to either say we can’t provide that work or create a new deliverable type and define the dimensions of that specific piece. But here’s the kicker: No matter the deliverable type, it has to still fit within the scopes we’ve already defined. And the pricing will be the same. This means that if you’re looking for our team to write up to 1,000 words of content, it costs the same amount—whether it’s a blog post, an ebook, a LinkedIn post, or anything else. Rather than trying to retool our entire system to offer this new podcast summary article deliverable, we’ll just create the new deliverable type, add it to the list of options, and it’s ready to sell with the pre-defined dimensions we’ve already identified. To do: Update onboarding workflow Update contracts and scope documents Dial in new briefing process Know Thyself For the last year, I’ve been going through personal therapy. (Huge shout out to my wife, Laura, for her support and encouragement throughout the process.) It’s taught me a lot about myself and my tendencies. It’s helped me find some of my weaknesses and think about how I can improve as a person, as a partner, and as an entrepreneur. And it’s forced me to face a lot of hard truths. For example, consider some of the critical decisions I’ve made for my business: Unconventional freelance “collective” model No formal management structure Open-ended retainers with near-infinite flexibility General contracts without defined scope “Take it or leave it” approach to sales and marketing Over the years, I’ve talked about almost everything on this list as a huge advantage. I saw these things as a reflection of how I wanted to do things differently and better than other companies. But now, I see them more as a reflection of my fears and insecurities. Why did I design my business like this? Why do I want so much “flexibility” and why do I want things left open-ended rather than clearly defined? One reason that could clearly explain it: I’m avoidant. If you’re not steeped in the world of therapy, this basically means that my fight or flight response gets turned all the way to “flight.” If I’m unhappy or uncomfortable, my gut reaction is usually to withdraw from the situation. I see commitment and specificity as a prelude to future conflict. And I avoid conflict whenever possible. So I built my business to minimize it. If I don’t have a specific schedule of work that I’m accountable for delivering, then we can fudge the numbers a bit and hope they even out in the end. If I don’t set a specific standard for the length of an article, then I don’t have to let the client know when their request exceeds that limit. Conflict….avoided? Now, that’s not to say that everything I’ve built was wrong or bad. There is a lot of value in having flexibility in your business. For example, I would say that our flexible retainers are, overall, an advantage. Clients have changing needs. Having flexibility to quickly adapt to those needs can be a huge value add. And not everything can be clearly defined upfront (at least not without a massive amount of time and work just to decide how long to write an article). Overly-rigid structures and processes can be just as problematic as loosey-goosey ones. But, on the whole, I realized that my avoidant tendencies and laissez faire approach to management have left a vacuum in many areas. The places where I avoided specificity were often the places where there was the most confusion, uncertainty, and frustration from the team and from clients. People simply didn’t know what to expect or what was expected of them. Ironically, this often creates the conflict I’m trying to avoid. For example, if I don’t give feedback to people on my team, then they feel uneasy about their work. Or they make assumptions about expectations that don’t match what I’m actually expecting. Then the client might get upset, I might get upset, and our team members may be upset. Conflict definitely not avoided. This happens on the client side, too. If we don’t define a specific timeline when something will be delivered, the client might expect it sooner than we can deliver—creating frustration when we don’t meet their expectation. This conflict actually would have been avoided if we set clearer expectations upfront. But we didn’t do that. I didn’t do that. So it’s time to step up and close the gaps. Stepping Up and Closing the Gaps If I’m going to address these gaps and create more clarity and stability, I have to step up. Both personally and professionally. I have to actually face the fear and uncertainty that drives me to be avoidant. And then apply that to my business in meaningful ways that aren’t cop-out ways of kinda-sorta providing structure without really doing it. I’ve gotta be all in. This means: Fill the gaps where I rely on other people to do things that aren’t really their job but I haven’t put someone in place to do it Set and maintain expectations about our internal work processes, policies, and standards Define clear boundaries on things like roles, timelines, budgets, and scopes Now, this isn’t going to happen overnight. And just because I say that I need to step up to close these gaps doesn’t mean that I need to be the one who’s responsible for them (at least not forever). It just means that, as the business leader, I need to make sure the gaps get filled—by me or by someone else who has been specifically charged with owning that part of the operation. So, this is probably my #1 focus over the coming quarter. And it starts by identifying the gaps that exist. Then, step into those gaps myself, pay someone else to fill that role, or figure out how to eliminate the gap another way. This means going all the way back to the most basic decisions in our business. One of the foundational things about Optimist is being a “different kind” of agency. I always wanted to build something that solved for the bureaucracy, hierarchy, and siloed structure of agencies. If a client has feedback, they should be able to talk directly to the person doing the work rather than going through 3 layers of account management and creative directors. So I tried to be clever. I tried to design all kinds of systems and processes that eliminated these middle rungs. (In retrospect, what I was actually doing was designing a system that played into my avoidant tendencies and made it easy to abdicate responsibility for lots of things.) Since we didn’t want to create hierarchy, we never implemented things like Junior and Senior roles. We never hired someone to manage or direct the individual creatives. We didn’t have Directors or VPs. (Hell, we barely had a project manager for the first several years of existence.) This aversion to hierarchy aligned with our values around elevating ownership and collective contribution. I still believe in the value a flat structure. But a flat structure doesn’t eliminate the complexity of a growing business. No one to review writers and give them 1:1 feedback? I guess I’ll just have to do that….when I have some spare time. No Content Director? Okay, well someone needs to manage our content playbooks and roll out new ones. Just add it to my task list. Our flat structure didn’t eliminate the need for these roles. It just eliminated the people to do them. All of those unfilled roles ultimately fell back on me or our ops person, Katy. Of course, this isn’t the first time we’ve recognized this. We’ve known there were growing holes in our business as it’s gotten bigger and more complex. Over the years, we’ve experimented with different ways to solve for it. The Old Solution: Distributed Ops One system we designed was a “distributed ops” framework. Basically, we had one person who was the head of ops (at the time, we considered anything that was non-client-facing to be “ops”). They’d plan and organize all of the various things that needed to happen around Optimist. Then they’d assign out the work to whoever was able to help. We had a whole system for tying this into the our profit share and even gave people “Partner” status based on their contributions to ops. It worked—kinda. One big downfall is that all of the tasks and projects were ad hoc. People would pick up jobs, but they didn’t have much context or expertise to apply. So the output often varied. Since we were trying to maintain a flat structure, there was minimal oversight or management of the work. In other words, we didn’t always get the best results. But, more importantly, we still didn’t close all of the gaps entirely. Because everything was an ad-hoc list of tasks and projects, we never really had the “big picture” view of everything that needed to be done across the business. This also meant we rarely had clarity on what was important, what was trivial, and what was critical. We need a better system. Stop Reinventing the Wheel (And Create a Damn Org Chart) It’s time to get serious about filling the gaps in our business. It can’t be a half-fix or an ad hoc set of projects and tasks. We need clarity on the roles that need to be filled and then fill them. The first step here is to create an org chart. A real one. Map out all of the jobs that need to be done for Optimist to be successful besides just writers and designers. Roles like: Content director Design director SEO manager Reporting Finance Account management Business development Sales Marketing Project management It feels a bit laughable listing all of these roles. Because most are either empty or have my name attached to them. And that’s the problem. I can’t do everything. And all of the empty roles are gaps in our structure—places where people aren’t getting the direction, feedback, or guidance they need to do their best work. Or where things just aren’t being done consistently. Content director, for example, should be responsible for steering the output of our content strategists, writers, and editors. They’re not micromanaging every deliverable. But they give feedback, set overall policy, and help our team identify opportunities to get better. Right now we don’t have anyone in that role. Which means it’s my job—when I have time. Looking at the org chart (a real org chart that I actually built to help with this), it’s plain as day how many roles look like this. Even if we aren’t going to implement a traditional agency structure and a strict hierarchy, we still need to address these gaps. And the only way for that to happen is face the reality and then create a plan to close the gaps. Now that we have a list of theoretical roles, we need to clearly define the responsibilities and boundaries of those roles to make sure they cover everything that actually needs to happen. Then we can begin the process of delegating, assigning, hiring, and otherwise addressing each one. So that’s what I need to do. To be done: Create job descriptions for all of the roles we need to fill Hire Biz Dev role Hire Account Lead role(s) Hire Head of Content Playing Offense As we move into Q1 of 2025 and I reflect on the tumultuous few years we’ve had, one thought keeps running through my head. We need to play offense. Most of the last 1-2 years was reacting to changes that were happening around us. Trying to make sense and chart a new path forward. Reeling. But what I really want—as a person and as an entrepreneur—is to be proactive. I want to think and plan ahead. Figure out where we want to go before we’re forced to change course by something that’s out of our control. So my overarching focus for Q1 is playing offense. Thinking longer term. Getting ahead of the daily deluge and creating space to be more proactive, innovative, and forward thinking. To do: Pilot new content formats Audit and update our own content strategy Improve feedback workflows Build out long-term roadmap for 1-2 years for Optimist Final Note on Follow-Through and Cadence In my reflection this year, one of the things I’ve realized is how helpful these posts are for me. I process by writing. So I actually end up making a lot of decisions and seeing things more clearly each time I sit down to reflect and write my yearly recap. It also gives me a space to hold myself accountable for the things I said I would do. So, I’m doing two things a bit differently from here on out. First: I’m identifying clear action items that I’m holding myself accountable for getting done in the next 3 months (listed in the above sections). In each future update, I’ll do an accounting of what I got done and what wasn’t finished (and why). Second: I’m going to start writing shorter quarterly updates. This will gives me more chances each year to reflect, process, and make decisions. Plus it gives me a shorter feedback loop for the action items that I identified above. (See—playing offense.) — Okay friends, enemies, and frenemies. This is my first update for 2025. Glad to share with y’all. And thanks to everyone who’s read, commented, reached out, and shared their own experiences over the years. We are all the accumulation of our connections and our experiences. As always, I will pop in to respond to comments and answer questions. Feel free to share your thoughts, questions, and general disdain down below. Cheers, Tyler

Switching Gears: Implementing AI for My Agency’s Marketing After a Decade
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Switching Gears: Implementing AI for My Agency’s Marketing After a Decade

Hi there, I’ve been running a software development and design agency for the last 10 years, mainly focusing on building custom solutions for businesses and SaaS. For the last 2 years, I’ve consistently recommended that clients use AI technologies, especially for social media and content creation to generate traffic. Funny enough, I wasn’t practicing what I preached. Most of my client projects came from platforms like Upwork and word-of-mouth referrals from clients or people from networking events. Background I started my journey in 2014, switching from an employee to a freelancer. Within the first 10 months, my initial projects grew beyond what I could handle alone, prompting me to hire additional developers. This shift turned my role from a full-stack developer to a team lead and developer. Over the years, my focus has been a blend of tech and product. About five years ago, I realized the importance of design, leading me to adding designers to the agency to provide full-cycle service development—from product ideation and design to development, testing, launch, and support. I still continue to set up dedicated teams for some clients, maintaining a strong technical role as a tech lead, solution architect, and head product designer. To enhance my skills, I even completed UI/UX design courses to offer better product solutions. Despite these changes, building products has always been the easy part. The challenge was ensuring these client products didn’t end up in the graveyard due to poor product-market fit, often caused by inadequate marketing and sales strategies but more often just absence of them. (we are talking about startup and first time founders here 🙂 ) My Journey and Observations Advising Clients: I often found myself advising clients on increasing traffic for their SaaS products and crafting strategic marketing plans. Learning: I’ve gained most of my knowledge from consuming internet materials, courses, and blog posts and learning from successful client project launches. Realization: Despite giving this advice, I wasn’t applying these strategies to my own business, leading to low visits to my agency’s website. Initial Solution: Hiring a Marketer Hiring: I brought in a marketer with a solid background in content creating and interview video editing from an educational organization. Goal: The aim was to increase website visits through a comprehensive marketing strategy. Outcome: Although the content produced was high-quality and useful for pitching services, it didn’t lead to significant traffic increases. Issue: The marketer focused more on content creation rather than distribution channels, which limited effectiveness. Shift to AI-Driven Strategy Experiment: I decided to try using AI for content creation and distribution, which aligns with my agency’s specialization in design-driven development and AI integrations. Implementation plan: I will be generating all content with minimal edits using AI and implementing a strategic backlinking approach. Backlinking Strategy Initial Plan: I initially thought of hiring a specialist for backlinks. Realization: The costs and profiles of freelancers didn’t seem promising. Solution: I found AI-driven services for backlinks, which seem more efficient and cost-effective. Plan: My plan is to use these tools for programmatic SEO-driven AI-generated articles and third-party backlinking services over the next two to three months. Current Approach Management: This approach can be managed and executed by 1 person and monitored weekly, reducing human error and optimizing efficiency. I will start it myself and then replace myself with an editor with managing skills. Reflection: It’s a bit ironic and funny that it took me 10 years to start implementing these strategies in my own agency business, but I now feel more confident with AI and automation in place. Why Increase Website Visitors? You might ask, why do I want to increase the number of visitors to the site, and how can I ensure these visitors will be qualified? Hands-On Experience: To gain hands-on experience and perform this exercise effectively. Introduce Packaged Services: I want to introduce a set of low-cost packaged services tailored for non-technical people who want to build things for themselves - the DIY kits for non-technical folks. These services will provide a foundational template for them to build upon on top of existing established solutions such as Wix, Square Why am I Posting and Sharing Here? You might also wonder, why am I posting it here and sharing this? Well, I'm doing this more for myself. Most of my career, the things I’ve done have been behind the curtains. With this small project, I want to make it public to see the reaction of the community. Perhaps there will be good and smart suggestions offered, and maybe some insights or highlights of tools I wasn’t aware of or didn’t consider. I’ll keep sharing updates on this journey of website promotion, marketing, and SEO. My current goal is to reach 2,000 visits per month, which is a modest start. Looking forward to any thoughts or advice from this community! Disclaimer: This content was not generated by AI, but it was edited by it 😛

I run an AI automation agency (AAA). My honest overview and review of this new business model
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I run an AI automation agency (AAA). My honest overview and review of this new business model

I started an AI tools directory in February, and then branched off that to start an AI automation agency (AAA) in June. So far I've come across a lot of unsustainable "ideas" to make money with AI, but at the same time a few diamonds in the rough that aren't fully tapped into yet- especially the AAA model. Thought I'd share this post to shine light into this new business model and share some ways you could potentially start your own agency, or at the very least know who you are dealing with and how to pick and choose when you (inevitably) get bombarded with cold emails from them down the line. Foreword Running an AAA does NOT involve using AI tools directly to generate and sell content directly. That ship has sailed, and unless you are happy with $5 from Fiverr every month or so, it is not a real business model. Cry me a river but generating generic art with AI and slapping it onto a T-shirt to sell on Etsy won't make you a dime. At the same time, the AAA model will NOT require you to have a deep theoretical knowledge of AI, or any academic degree, as we are more so dealing with the practical applications of generative AI and how we can implement these into different workflows and tech-stacks, rather than building AI models from the ground up. Regardless of all that, common sense and a willingness to learn will help (a shit ton), as with anything. Keep in mind - this WILL involve work and motivation as well. The mindset that AI somehow means everything can be done for you on autopilot is not the right way to approach things. The common theme of businesses I've seen who have successfully implemented AI into their operations is the willingess to work with AI in a way that augments their existing operations, rather than flat out replace a worker or team. And this is exactly the train of thought you need when working with AI as a business model. However, as the field is relatively unsaturated and hype surrounding AI is still fresh for enterprises, right now is the prime time to start something new if generative AI interests you at all. With that being said, I'll be going over three of the most successful AI-adjacent businesses I've seen over this past year, in addition to some tips and resources to point you in the right direction. so.. WTF is an AI Automation Agency? The AI automation agency (or as some YouTubers have coined it, the AAA model) at its core involves creating custom AI solutions for businesses. I have over 1500 AI tools listed in my directory, however the feedback I've received from some enterprise users is that ready-made SaaS tools are too generic to meet their specific needs. Combine this with the fact virtually no smaller companies have the time or skills required to develop custom solutions right off the bat, and you have yourself real demand. I would say in practice, the AAA model is quite similar to Wordpress and even web dev agencies, with the major difference being all solutions you develop will incorporate key aspects of AI AND automation. Which brings me to my second point- JUST AI IS NOT ENOUGH. Rather than reducing the amount of time required to complete certain tasks, I've seen many AI agencies make the mistake of recommending and (trying to) sell solutions that more likely than not increase the workload of their clients. For example, if you were to make an internal tool that has AI answer questions based on their knowledge base, but this knowledge base has to be updated manually, this is creating unnecessary work. As such I think one of the key components of building successful AI solutions is incorporating the new (Generative AI/LLMs) with the old (programmtic automation- think Zapier, APIs, etc.). Finally, for this business model to be successful, ideally you should target a niche in which you have already worked and understand pain points and needs. Not only does this make it much easier to get calls booked with prospects, the solutions you build will have much greater value to your clients (meaning you get paid more). A mistake I've seen many AAA operators make (and I blame this on the "Get Rich Quick" YouTubers) is focusing too much on a specific productized service, rather than really understanding the needs of businesses. The former is much done via a SaaS model, but when going the agency route the only thing that makes sense is building custom solutions. This is why I always take a consultant-first approach. You can only build once you understand what they actually need and how certain solutions may impact their operations, workflows, and bottom-line. Basics of How to Get Started Pick a niche. As I mentioned previously, preferably one that you've worked in before. Niches I know of that are actively being bombarded with cold emails include real estate, e-commerce, auto-dealerships, lawyers, and medical offices. There is a reason for this, but I will tell you straight up this business model works well if you target any white-collar service business (internal tools approach) or high volume businesses (customer facing tools approach). Setup your toolbox. If you wanted to start a pressure washing business, you would need a pressure-washer. This is no different. For those without programming knowledge, I've seen two common ways AAA get setup to build- one is having a network of on-call web developers, whether its personal contacts or simply going to Upwork or any talent sourcing agency. The second is having an arsenal of no-code tools. I'll get to this more in a second, but this works beecause at its core, when we are dealing with the practical applications of AI, the code is quite simple, simply put. Start cold sales. Unless you have a network already, this is not a step you can skip. You've already picked a niche, so all you have to do is find the right message. Keep cold emails short, sweet, but enticing- and it will help a lot if you did step 1 correctly and intimately understand who your audience is. I'll be touching base later about how you can leverage AI yourself to help you with outreach and closing. The beauty of gen AI and the AAA model You don't need to be a seasoned web developer to make this business model work. The large majority of solutions that SME clients want is best done using an API for an LLM for the actual AI aspect. The value we create with the solutions we build comes with the conceptual framework and design that not only does what they need it to but integrates smoothly with their existing tech-stack and workflow. The actual implementation is quite straightforward once you understand the high level design and know which tools you are going to use. To give you a sense, even if you plan to build out these apps yourself (say in Python) the large majority of the nitty gritty technical work has already been done for you, especially if you leverage Python libraries and packages that offer high level abstraction for LLM-related functions. For instance, calling GPT can be as little as a single line of code. (And there are no-code tools where these functions are simply an icon on a GUI). Aside from understanding the capabilities and limitations of these tools and frameworks, the only thing that matters is being able to put them in a way that makes sense for what you want to build. Which is why outsourcing and no-code tools both work in our case. Okay... but how TF am I suppposed to actually build out these solutions? Now the fun part. I highly recommend getting familiar with Langchain and LlamaIndex. Both are Python libraires that help a lot with the high-level LLM abstraction I mentioned previously. The two most important aspects include being able to integrate internal data sources/knowledge bases with LLMs, and have LLMs perform autonomous actions. The two most common methods respectively are RAG and output parsing. RAG (retrieval augmented Generation) If you've ever seen a tool that seemingly "trains" GPT on your own data, and wonder how it all works- well I have an answer from you. At a high level, the user query is first being fed to what's called a vector database to run vector search. Vector search basically lets you do semantic search where you are searching data based on meaning. The vector databases then retrieves the most relevant sections of text as it relates to the user query, and this text gets APPENDED to your GPT prompt to provide extra context to the AI. Further, with prompt engineering, you can limit GPT to only generate an answer if it can be found within this extra context, greatly limiting the chance of hallucination (this is where AI makes random shit up). Aside from vector databases, we can also implement RAG with other data sources and retrieval methods, for example SQL databses (via parsing the outputs of LLM's- more on this later). Autonomous Agents via Output Parsing A common need of clients has been having AI actually perform tasks, rather than simply spitting out text. For example, with autonomous agents, we can have an e-commerce chatbot do the work of a basic customer service rep (i.e. look into orders, refunds, shipping). At a high level, what's going on is that the response of the LLM is being used programmtically to determine which API to call. Keeping on with the e-commerce example, if I wanted a chatbot to check shipping status, I could have a LLM response within my app (not shown to the user) with a prompt that outputs a random hash or string, and programmatically I can determine which API call to make based on this hash/string. And using the same fundamental concept as with RAG, I can append the the API response to a final prompt that would spit out the answer for the user. How No Code Tools Can Fit In (With some example solutions you can build) With that being said, you don't necessarily need to do all of the above by coding yourself, with Python libraries or otherwise. However, I will say that having that high level overview will help IMMENSELY when it comes to using no-code tools to do the actual work for you. Regardless, here are a few common solutions you might build for clients as well as some no-code tools you can use to build them out. Ex. Solution 1: AI Chatbots for SMEs (Small and Medium Enterprises) This involves creating chatbots that handle user queries, lead gen, and so forth with AI, and will use the principles of RAG at heart. After getting the required data from your client (i.e. product catalogues, previous support tickets, FAQ, internal documentation), you upload this into your knowledge base and write a prompt that makes sense for your use case. One no-code tool that does this well is MyAskAI. The beauty of it especially for building external chatbots is the ability to quickly ingest entire websites into your knowledge base via a sitemap, and bulk uploading files. Essentially, they've covered the entire grunt work required to do this manually. Finally, you can create a inline or chat widget on your client's website with a few lines of HTML, or altneratively integrate it with a Slack/Teams chatbot (if you are going for an internal Q&A chatbot approach). Other tools you could use include Botpress and Voiceflow, however these are less for RAG and more for building out complete chatbot flows that may or may not incorporate LLMs. Both apps are essentially GUIs that eliminate the pain and tears and trying to implement complex flows manually, and both natively incoporate AI intents and a knowledge base feature. Ex. Solution 2: Internal Apps Similar to the first example, except we go beyond making just chatbots but tools such as report generation and really any sort of internal tool or automations that may incorporate LLM's. For instance, you can have a tool that automatically generates replies to inbound emails based on your client's knowledge base. Or an automation that does the same thing but for replies to Instagram comments. Another example could be a tool that generates a description and screeenshot based on a URL (useful for directory sites, made one for my own :P). Getting into more advanced implementations of LLMs, we can have tools that can generate entire drafts of reports (think 80+ pages), based not only on data from a knowledge base but also the writing style, format, and author voice of previous reports. One good tool to create content generation panels for your clients would be MindStudio. You can train LLM's via prompt engineering in a structured way with your own data to essentially fine tune them for whatever text you need it to generate. Furthermore, it has a GUI where you can dictate the entire AI flow. You can also upload data sources via multiple formats, including PDF, CSV, and Docx. For automations that require interactions between multiple apps, I recommend the OG zapier/make.com if you want a no-code solution. For instance, for the automatic email reply generator, I can have a trigger such that when an email is received, a custom AI reply is generated by MyAskAI, and finally a draft is created in my email client. Or, for an automation where I can create a social media posts on multiple platforms based on a RSS feed (news feed), I can implement this directly in Zapier with their native GPT action (see screenshot) As for more complex LLM flows that may require multiple layers of LLMs, data sources, and APIs working together to generate a single response i.e. a long form 100 page report, I would recommend tools such as Stack AI or Flowise (open-source alternative) to build these solutions out. Essentially, you get most of the functions and features of Python packages such as Langchain and LlamaIndex in a GUI. See screenshot for an example of a flow How the hell are you supposed to find clients? With all that being said, none of this matters if you can't find anyone to sell to. You will have to do cold sales, one way or the other, especially if you are brand new to the game. And what better way to sell your AI services than with AI itself? If we want to integrate AI into the cold outreach process, first we must identify what it's good at doing, and that's obviously writing a bunch of text, in a short amount of time. Similar to the solutions that an AAA can build for its clients, we can take advantage of the same principles in our own sales processes. How to do outreach Once you've identified your niche and their pain points/opportunities for automation, you want to craft a compelling message in which you can send via cold email and cold calls to get prospects booked on demos/consultations. I won't get into too much detail in terms of exactly how to write emails or calling scripts, as there are millions of resources to help with this, but I will tell you a few key points you want to keep in mind when doing outreach for your AAA. First, you want to keep in mind that many businesses are still hesitant about AI and may not understand what it really is or how it can benefit their operations. However, we can take advantage of how mass media has been reporting on AI this past year- at the very least people are AWARE that sooner or later they may have to implement AI into their businesses to stay competitive. We want to frame our message in a way that introduces generative AI as a technology that can have a direct, tangible, and positive impact on their business. Although it may be hard to quantify, I like to include estimates of man-hours saved or costs saved at least in my final proposals to prospects. Times are TOUGH right now, and money is expensive, so you need to have a compelling reason for businesses to get on board. Once you've gotten your messaging down, you will want to create a list of prospects to contact. Tools you can use to find prospects include Apollo.io, reply.io, zoominfo (expensive af), and Linkedin Sales Navigator. What specific job titles, etc. to target will depend on your niche but for smaller companies this will tend to be the owner. For white collar niches, i.e. law, the professional that will be directly benefiting from the tool (i.e. partners) may be better to contact. And for larger organizations you may want to target business improvement and digital transformation leads/directors- these are the people directly in charge of projects like what you may be proposing. Okay- so you have your message, and your list, and now all it comes down to is getting the good word out. I won't be going into the details of how to send these out, a quick Google search will give you hundreds of resources for cold outreach methods. However, personalization is key and beyond simple dynamic variables you want to make sure you can either personalize your email campaigns directly with AI (SmartWriter.ai is an example of a tool that can do this), or at the very least have the ability to import email messages programmatically. Alternatively, ask ChatGPT to make you a Python Script that can take in a list of emails, scrape info based on their linkedin URL or website, and all pass this onto a GPT prompt that specifies your messaging to generate an email. From there, send away. How tf do I close? Once you've got some prospects booked in on your meetings, you will need to close deals with them to turn them into clients. Call #1: Consultation Tying back to when I mentioned you want to take a consultant-first appraoch, you will want to listen closely to their goals and needs and understand their pain points. This would be the first call, and typically I would provide a high level overview of different solutions we could build to tacke these. It really helps to have a presentation available, so you can graphically demonstrate key points and key technologies. I like to use Plus AI for this, it's basically a Google Slides add-on that can generate slide decks for you. I copy and paste my default company messaging, add some key points for the presentation, and it comes out with pretty decent slides. Call #2: Demo The second call would involve a demo of one of these solutions, and typically I'll quickly prototype it with boilerplate code I already have, otherwise I'll cook something up in a no-code tool. If you have a niche where one type of solution is commonly demanded, it helps to have a general demo set up to be able to handle a larger volume of calls, so you aren't burning yourself out. I'll also elaborate on how the final product would look like in comparison to the demo. Call #3 and Beyond: Once the initial consultation and demo is complete, you will want to alleviate any remaining concerns from your prospects and work with them to reach a final work proposal. It's crucial you lay out exactly what you will be building (in writing) and ensure the prospect understands this. Furthermore, be clear and transparent with timelines and communication methods for the project. In terms of pricing, you want to take this from a value-based approach. The same solution may be worth a lot more to client A than client B. Furthermore, you can create "add-ons" such as monthly maintenance/upgrade packages, training sessions for employeees, and so forth, separate from the initial setup fee you would charge. How you can incorporate AI into marketing your businesses Beyond cold sales, I highly recommend creating a funnel to capture warm leads. For instance, I do this currently with my AI tools directory, which links directly to my AI agency and has consistent branding throughout. Warm leads are much more likely to close (and honestly, much nicer to deal with). However, even without an AI-related website, at the very least you will want to create a presence on social media and the web in general. As with any agency, you will want basic a professional presence. A professional virtual address helps, in addition to a Google Business Profile (GBP) and TrustPilot. a GBP (especially for local SEO) and Trustpilot page also helps improve the looks of your search results immensely. For GBP, I recommend using ProfilePro, which is a chrome extension you can use to automate SEO work for your GBP. Aside from SEO optimzied business descriptions based on your business, it can handle Q/A answers, responses, updates, and service descriptions based on local keywords. Privacy and Legal Concerns of the AAA Model Aside from typical concerns for agencies relating to service contracts, there are a few issues (especially when using no-code tools) that will need to be addressed to run a successful AAA. Most of these surround privacy concerns when working with proprietary data. In your terms with your client, you will want to clearly define hosting providers and any third party tools you will be using to build their solution, and a DPA with these third parties listed as subprocessors if necessary. In addition, you will want to implement best practices like redacting private information from data being used for building solutions. In terms of addressing concerns directly from clients, it helps if you host your solutions on their own servers (not possible with AI tools), and address the fact only ChatGPT queries in the web app, not OpenAI API calls, will be used to train OpenAI's models (as reported by mainstream media). The key here is to be open and transparent with your clients about ALL the tools you are using, where there data will be going, and make sure to get this all in writing. have fun, and keep an open mind Before I finish this post, I just want to reiterate the fact that this is NOT an easy way to make money. Running an AI agency will require hours and hours of dedication and work, and constantly rearranging your schedule to meet prospect and client needs. However, if you are looking for a new business to run, and have a knack for understanding business operations and are genuinely interested in the pracitcal applications of generative AI, then I say go for it. The time is ticking before AAA becomes the new dropshipping or SMMA, and I've a firm believer that those who set foot first and establish themselves in this field will come out top. And remember, while 100 thousand people may read this post, only 2 may actually take initiative and start.

Switching Gears: Implementing AI for My Agency’s Marketing After a Decade
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Switching Gears: Implementing AI for My Agency’s Marketing After a Decade

Hi there, I’ve been running a software development and design agency for the last 10 years, mainly focusing on building custom solutions for businesses and SaaS. For the last 2 years, I’ve consistently recommended that clients use AI technologies, especially for social media and content creation to generate traffic. Funny enough, I wasn’t practicing what I preached. Most of my client projects came from platforms like Upwork and word-of-mouth referrals from clients or people from networking events. Background I started my journey in 2014, switching from an employee to a freelancer. Within the first 10 months, my initial projects grew beyond what I could handle alone, prompting me to hire additional developers. This shift turned my role from a full-stack developer to a team lead and developer. Over the years, my focus has been a blend of tech and product. About five years ago, I realized the importance of design, leading me to adding designers to the agency to provide full-cycle service development—from product ideation and design to development, testing, launch, and support. I still continue to set up dedicated teams for some clients, maintaining a strong technical role as a tech lead, solution architect, and head product designer. To enhance my skills, I even completed UI/UX design courses to offer better product solutions. Despite these changes, building products has always been the easy part. The challenge was ensuring these client products didn’t end up in the graveyard due to poor product-market fit, often caused by inadequate marketing and sales strategies but more often just absence of them. (we are talking about startup and first time founders here 🙂 ) My Journey and Observations Advising Clients: I often found myself advising clients on increasing traffic for their SaaS products and crafting strategic marketing plans. Learning: I’ve gained most of my knowledge from consuming internet materials, courses, and blog posts and learning from successful client project launches. Realization: Despite giving this advice, I wasn’t applying these strategies to my own business, leading to low visits to my agency’s website. Initial Solution: Hiring a Marketer Hiring: I brought in a marketer with a solid background in content creating and interview video editing from an educational organization. Goal: The aim was to increase website visits through a comprehensive marketing strategy. Outcome: Although the content produced was high-quality and useful for pitching services, it didn’t lead to significant traffic increases. Issue: The marketer focused more on content creation rather than distribution channels, which limited effectiveness. Shift to AI-Driven Strategy Experiment: I decided to try using AI for content creation and distribution, which aligns with my agency’s specialization in design-driven development and AI integrations. Implementation plan: I will be generating all content with minimal edits using AI and implementing a strategic backlinking approach. Backlinking Strategy Initial Plan: I initially thought of hiring a specialist for backlinks. Realization: The costs and profiles of freelancers didn’t seem promising. Solution: I found AI-driven services for backlinks, which seem more efficient and cost-effective. Plan: My plan is to use these tools for programmatic SEO-driven AI-generated articles and third-party backlinking services over the next two to three months. Current Approach Management: This approach can be managed and executed by 1 person and monitored weekly, reducing human error and optimizing efficiency. I will start it myself and then replace myself with an editor with managing skills. Reflection: It’s a bit ironic and funny that it took me 10 years to start implementing these strategies in my own agency business, but I now feel more confident with AI and automation in place. Why Increase Website Visitors? You might ask, why do I want to increase the number of visitors to the site, and how can I ensure these visitors will be qualified? Hands-On Experience: To gain hands-on experience and perform this exercise effectively. Introduce Packaged Services: I want to introduce a set of low-cost packaged services tailored for non-technical people who want to build things for themselves - the DIY kits for non-technical folks. These services will provide a foundational template for them to build upon on top of existing established solutions such as Wix, Square Why am I Posting and Sharing Here? You might also wonder, why am I posting it here and sharing this? Well, I'm doing this more for myself. Most of my career, the things I’ve done have been behind the curtains. With this small project, I want to make it public to see the reaction of the community. Perhaps there will be good and smart suggestions offered, and maybe some insights or highlights of tools I wasn’t aware of or didn’t consider. I’ll keep sharing updates on this journey of website promotion, marketing, and SEO. My current goal is to reach 2,000 visits per month, which is a modest start. Looking forward to any thoughts or advice from this community! Disclaimer: This content was not generated by AI, but it was edited by it 😛

I run an AI automation agency (AAA). My honest overview and review of this new business model
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I run an AI automation agency (AAA). My honest overview and review of this new business model

I started an AI tools directory in February, and then branched off that to start an AI automation agency (AAA) in June. So far I've come across a lot of unsustainable "ideas" to make money with AI, but at the same time a few diamonds in the rough that aren't fully tapped into yet- especially the AAA model. Thought I'd share this post to shine light into this new business model and share some ways you could potentially start your own agency, or at the very least know who you are dealing with and how to pick and choose when you (inevitably) get bombarded with cold emails from them down the line. Foreword Running an AAA does NOT involve using AI tools directly to generate and sell content directly. That ship has sailed, and unless you are happy with $5 from Fiverr every month or so, it is not a real business model. Cry me a river but generating generic art with AI and slapping it onto a T-shirt to sell on Etsy won't make you a dime. At the same time, the AAA model will NOT require you to have a deep theoretical knowledge of AI, or any academic degree, as we are more so dealing with the practical applications of generative AI and how we can implement these into different workflows and tech-stacks, rather than building AI models from the ground up. Regardless of all that, common sense and a willingness to learn will help (a shit ton), as with anything. Keep in mind - this WILL involve work and motivation as well. The mindset that AI somehow means everything can be done for you on autopilot is not the right way to approach things. The common theme of businesses I've seen who have successfully implemented AI into their operations is the willingess to work with AI in a way that augments their existing operations, rather than flat out replace a worker or team. And this is exactly the train of thought you need when working with AI as a business model. However, as the field is relatively unsaturated and hype surrounding AI is still fresh for enterprises, right now is the prime time to start something new if generative AI interests you at all. With that being said, I'll be going over three of the most successful AI-adjacent businesses I've seen over this past year, in addition to some tips and resources to point you in the right direction. so.. WTF is an AI Automation Agency? The AI automation agency (or as some YouTubers have coined it, the AAA model) at its core involves creating custom AI solutions for businesses. I have over 1500 AI tools listed in my directory, however the feedback I've received from some enterprise users is that ready-made SaaS tools are too generic to meet their specific needs. Combine this with the fact virtually no smaller companies have the time or skills required to develop custom solutions right off the bat, and you have yourself real demand. I would say in practice, the AAA model is quite similar to Wordpress and even web dev agencies, with the major difference being all solutions you develop will incorporate key aspects of AI AND automation. Which brings me to my second point- JUST AI IS NOT ENOUGH. Rather than reducing the amount of time required to complete certain tasks, I've seen many AI agencies make the mistake of recommending and (trying to) sell solutions that more likely than not increase the workload of their clients. For example, if you were to make an internal tool that has AI answer questions based on their knowledge base, but this knowledge base has to be updated manually, this is creating unnecessary work. As such I think one of the key components of building successful AI solutions is incorporating the new (Generative AI/LLMs) with the old (programmtic automation- think Zapier, APIs, etc.). Finally, for this business model to be successful, ideally you should target a niche in which you have already worked and understand pain points and needs. Not only does this make it much easier to get calls booked with prospects, the solutions you build will have much greater value to your clients (meaning you get paid more). A mistake I've seen many AAA operators make (and I blame this on the "Get Rich Quick" YouTubers) is focusing too much on a specific productized service, rather than really understanding the needs of businesses. The former is much done via a SaaS model, but when going the agency route the only thing that makes sense is building custom solutions. This is why I always take a consultant-first approach. You can only build once you understand what they actually need and how certain solutions may impact their operations, workflows, and bottom-line. Basics of How to Get Started Pick a niche. As I mentioned previously, preferably one that you've worked in before. Niches I know of that are actively being bombarded with cold emails include real estate, e-commerce, auto-dealerships, lawyers, and medical offices. There is a reason for this, but I will tell you straight up this business model works well if you target any white-collar service business (internal tools approach) or high volume businesses (customer facing tools approach). Setup your toolbox. If you wanted to start a pressure washing business, you would need a pressure-washer. This is no different. For those without programming knowledge, I've seen two common ways AAA get setup to build- one is having a network of on-call web developers, whether its personal contacts or simply going to Upwork or any talent sourcing agency. The second is having an arsenal of no-code tools. I'll get to this more in a second, but this works beecause at its core, when we are dealing with the practical applications of AI, the code is quite simple, simply put. Start cold sales. Unless you have a network already, this is not a step you can skip. You've already picked a niche, so all you have to do is find the right message. Keep cold emails short, sweet, but enticing- and it will help a lot if you did step 1 correctly and intimately understand who your audience is. I'll be touching base later about how you can leverage AI yourself to help you with outreach and closing. The beauty of gen AI and the AAA model You don't need to be a seasoned web developer to make this business model work. The large majority of solutions that SME clients want is best done using an API for an LLM for the actual AI aspect. The value we create with the solutions we build comes with the conceptual framework and design that not only does what they need it to but integrates smoothly with their existing tech-stack and workflow. The actual implementation is quite straightforward once you understand the high level design and know which tools you are going to use. To give you a sense, even if you plan to build out these apps yourself (say in Python) the large majority of the nitty gritty technical work has already been done for you, especially if you leverage Python libraries and packages that offer high level abstraction for LLM-related functions. For instance, calling GPT can be as little as a single line of code. (And there are no-code tools where these functions are simply an icon on a GUI). Aside from understanding the capabilities and limitations of these tools and frameworks, the only thing that matters is being able to put them in a way that makes sense for what you want to build. Which is why outsourcing and no-code tools both work in our case. Okay... but how TF am I suppposed to actually build out these solutions? Now the fun part. I highly recommend getting familiar with Langchain and LlamaIndex. Both are Python libraires that help a lot with the high-level LLM abstraction I mentioned previously. The two most important aspects include being able to integrate internal data sources/knowledge bases with LLMs, and have LLMs perform autonomous actions. The two most common methods respectively are RAG and output parsing. RAG (retrieval augmented Generation) If you've ever seen a tool that seemingly "trains" GPT on your own data, and wonder how it all works- well I have an answer from you. At a high level, the user query is first being fed to what's called a vector database to run vector search. Vector search basically lets you do semantic search where you are searching data based on meaning. The vector databases then retrieves the most relevant sections of text as it relates to the user query, and this text gets APPENDED to your GPT prompt to provide extra context to the AI. Further, with prompt engineering, you can limit GPT to only generate an answer if it can be found within this extra context, greatly limiting the chance of hallucination (this is where AI makes random shit up). Aside from vector databases, we can also implement RAG with other data sources and retrieval methods, for example SQL databses (via parsing the outputs of LLM's- more on this later). Autonomous Agents via Output Parsing A common need of clients has been having AI actually perform tasks, rather than simply spitting out text. For example, with autonomous agents, we can have an e-commerce chatbot do the work of a basic customer service rep (i.e. look into orders, refunds, shipping). At a high level, what's going on is that the response of the LLM is being used programmtically to determine which API to call. Keeping on with the e-commerce example, if I wanted a chatbot to check shipping status, I could have a LLM response within my app (not shown to the user) with a prompt that outputs a random hash or string, and programmatically I can determine which API call to make based on this hash/string. And using the same fundamental concept as with RAG, I can append the the API response to a final prompt that would spit out the answer for the user. How No Code Tools Can Fit In (With some example solutions you can build) With that being said, you don't necessarily need to do all of the above by coding yourself, with Python libraries or otherwise. However, I will say that having that high level overview will help IMMENSELY when it comes to using no-code tools to do the actual work for you. Regardless, here are a few common solutions you might build for clients as well as some no-code tools you can use to build them out. Ex. Solution 1: AI Chatbots for SMEs (Small and Medium Enterprises) This involves creating chatbots that handle user queries, lead gen, and so forth with AI, and will use the principles of RAG at heart. After getting the required data from your client (i.e. product catalogues, previous support tickets, FAQ, internal documentation), you upload this into your knowledge base and write a prompt that makes sense for your use case. One no-code tool that does this well is MyAskAI. The beauty of it especially for building external chatbots is the ability to quickly ingest entire websites into your knowledge base via a sitemap, and bulk uploading files. Essentially, they've covered the entire grunt work required to do this manually. Finally, you can create a inline or chat widget on your client's website with a few lines of HTML, or altneratively integrate it with a Slack/Teams chatbot (if you are going for an internal Q&A chatbot approach). Other tools you could use include Botpress and Voiceflow, however these are less for RAG and more for building out complete chatbot flows that may or may not incorporate LLMs. Both apps are essentially GUIs that eliminate the pain and tears and trying to implement complex flows manually, and both natively incoporate AI intents and a knowledge base feature. Ex. Solution 2: Internal Apps Similar to the first example, except we go beyond making just chatbots but tools such as report generation and really any sort of internal tool or automations that may incorporate LLM's. For instance, you can have a tool that automatically generates replies to inbound emails based on your client's knowledge base. Or an automation that does the same thing but for replies to Instagram comments. Another example could be a tool that generates a description and screeenshot based on a URL (useful for directory sites, made one for my own :P). Getting into more advanced implementations of LLMs, we can have tools that can generate entire drafts of reports (think 80+ pages), based not only on data from a knowledge base but also the writing style, format, and author voice of previous reports. One good tool to create content generation panels for your clients would be MindStudio. You can train LLM's via prompt engineering in a structured way with your own data to essentially fine tune them for whatever text you need it to generate. Furthermore, it has a GUI where you can dictate the entire AI flow. You can also upload data sources via multiple formats, including PDF, CSV, and Docx. For automations that require interactions between multiple apps, I recommend the OG zapier/make.com if you want a no-code solution. For instance, for the automatic email reply generator, I can have a trigger such that when an email is received, a custom AI reply is generated by MyAskAI, and finally a draft is created in my email client. Or, for an automation where I can create a social media posts on multiple platforms based on a RSS feed (news feed), I can implement this directly in Zapier with their native GPT action (see screenshot) As for more complex LLM flows that may require multiple layers of LLMs, data sources, and APIs working together to generate a single response i.e. a long form 100 page report, I would recommend tools such as Stack AI or Flowise (open-source alternative) to build these solutions out. Essentially, you get most of the functions and features of Python packages such as Langchain and LlamaIndex in a GUI. See screenshot for an example of a flow How the hell are you supposed to find clients? With all that being said, none of this matters if you can't find anyone to sell to. You will have to do cold sales, one way or the other, especially if you are brand new to the game. And what better way to sell your AI services than with AI itself? If we want to integrate AI into the cold outreach process, first we must identify what it's good at doing, and that's obviously writing a bunch of text, in a short amount of time. Similar to the solutions that an AAA can build for its clients, we can take advantage of the same principles in our own sales processes. How to do outreach Once you've identified your niche and their pain points/opportunities for automation, you want to craft a compelling message in which you can send via cold email and cold calls to get prospects booked on demos/consultations. I won't get into too much detail in terms of exactly how to write emails or calling scripts, as there are millions of resources to help with this, but I will tell you a few key points you want to keep in mind when doing outreach for your AAA. First, you want to keep in mind that many businesses are still hesitant about AI and may not understand what it really is or how it can benefit their operations. However, we can take advantage of how mass media has been reporting on AI this past year- at the very least people are AWARE that sooner or later they may have to implement AI into their businesses to stay competitive. We want to frame our message in a way that introduces generative AI as a technology that can have a direct, tangible, and positive impact on their business. Although it may be hard to quantify, I like to include estimates of man-hours saved or costs saved at least in my final proposals to prospects. Times are TOUGH right now, and money is expensive, so you need to have a compelling reason for businesses to get on board. Once you've gotten your messaging down, you will want to create a list of prospects to contact. Tools you can use to find prospects include Apollo.io, reply.io, zoominfo (expensive af), and Linkedin Sales Navigator. What specific job titles, etc. to target will depend on your niche but for smaller companies this will tend to be the owner. For white collar niches, i.e. law, the professional that will be directly benefiting from the tool (i.e. partners) may be better to contact. And for larger organizations you may want to target business improvement and digital transformation leads/directors- these are the people directly in charge of projects like what you may be proposing. Okay- so you have your message, and your list, and now all it comes down to is getting the good word out. I won't be going into the details of how to send these out, a quick Google search will give you hundreds of resources for cold outreach methods. However, personalization is key and beyond simple dynamic variables you want to make sure you can either personalize your email campaigns directly with AI (SmartWriter.ai is an example of a tool that can do this), or at the very least have the ability to import email messages programmatically. Alternatively, ask ChatGPT to make you a Python Script that can take in a list of emails, scrape info based on their linkedin URL or website, and all pass this onto a GPT prompt that specifies your messaging to generate an email. From there, send away. How tf do I close? Once you've got some prospects booked in on your meetings, you will need to close deals with them to turn them into clients. Call #1: Consultation Tying back to when I mentioned you want to take a consultant-first appraoch, you will want to listen closely to their goals and needs and understand their pain points. This would be the first call, and typically I would provide a high level overview of different solutions we could build to tacke these. It really helps to have a presentation available, so you can graphically demonstrate key points and key technologies. I like to use Plus AI for this, it's basically a Google Slides add-on that can generate slide decks for you. I copy and paste my default company messaging, add some key points for the presentation, and it comes out with pretty decent slides. Call #2: Demo The second call would involve a demo of one of these solutions, and typically I'll quickly prototype it with boilerplate code I already have, otherwise I'll cook something up in a no-code tool. If you have a niche where one type of solution is commonly demanded, it helps to have a general demo set up to be able to handle a larger volume of calls, so you aren't burning yourself out. I'll also elaborate on how the final product would look like in comparison to the demo. Call #3 and Beyond: Once the initial consultation and demo is complete, you will want to alleviate any remaining concerns from your prospects and work with them to reach a final work proposal. It's crucial you lay out exactly what you will be building (in writing) and ensure the prospect understands this. Furthermore, be clear and transparent with timelines and communication methods for the project. In terms of pricing, you want to take this from a value-based approach. The same solution may be worth a lot more to client A than client B. Furthermore, you can create "add-ons" such as monthly maintenance/upgrade packages, training sessions for employeees, and so forth, separate from the initial setup fee you would charge. How you can incorporate AI into marketing your businesses Beyond cold sales, I highly recommend creating a funnel to capture warm leads. For instance, I do this currently with my AI tools directory, which links directly to my AI agency and has consistent branding throughout. Warm leads are much more likely to close (and honestly, much nicer to deal with). However, even without an AI-related website, at the very least you will want to create a presence on social media and the web in general. As with any agency, you will want basic a professional presence. A professional virtual address helps, in addition to a Google Business Profile (GBP) and TrustPilot. a GBP (especially for local SEO) and Trustpilot page also helps improve the looks of your search results immensely. For GBP, I recommend using ProfilePro, which is a chrome extension you can use to automate SEO work for your GBP. Aside from SEO optimzied business descriptions based on your business, it can handle Q/A answers, responses, updates, and service descriptions based on local keywords. Privacy and Legal Concerns of the AAA Model Aside from typical concerns for agencies relating to service contracts, there are a few issues (especially when using no-code tools) that will need to be addressed to run a successful AAA. Most of these surround privacy concerns when working with proprietary data. In your terms with your client, you will want to clearly define hosting providers and any third party tools you will be using to build their solution, and a DPA with these third parties listed as subprocessors if necessary. In addition, you will want to implement best practices like redacting private information from data being used for building solutions. In terms of addressing concerns directly from clients, it helps if you host your solutions on their own servers (not possible with AI tools), and address the fact only ChatGPT queries in the web app, not OpenAI API calls, will be used to train OpenAI's models (as reported by mainstream media). The key here is to be open and transparent with your clients about ALL the tools you are using, where there data will be going, and make sure to get this all in writing. have fun, and keep an open mind Before I finish this post, I just want to reiterate the fact that this is NOT an easy way to make money. Running an AI agency will require hours and hours of dedication and work, and constantly rearranging your schedule to meet prospect and client needs. However, if you are looking for a new business to run, and have a knack for understanding business operations and are genuinely interested in the pracitcal applications of generative AI, then I say go for it. The time is ticking before AAA becomes the new dropshipping or SMMA, and I've a firm believer that those who set foot first and establish themselves in this field will come out top. And remember, while 100 thousand people may read this post, only 2 may actually take initiative and start.

AI Automation Agency, the Future for Solopreneurs?
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AI Automation Agency, the Future for Solopreneurs?

I want to take a moment to discuss AI automation agencies. If they are any good for new entrepreneurs. Or on the flip side what is wrong with them. ​ Normally when you see something promising to make you thousands of dollars, for very little work, you run the other way. But you see I am not most people, and I love stuff like this. So, when I saw, AI Automation Agencies (AAA) promising to make me thousands of dollars, I ran straight down that rabbit hole. With no hesitation… It was a new term and idea, that I had already played around with. Due to the inherent nature of businesses and AI at the time. It was 100% an opportunity with a potential market down the line. What is an AI Automation Agency? On the surface, an AAA is using AI to automate and augment business processes. With a combination of using no code AI tools, AI LLMs, and simple automation process tools (Zapier). The whole premise of the AAA is to help companies reduce expenses and increase profits. Whether that is through improving business processes or cutting out easy-to-replace jobs. AAAs are all about optimizing your business (The best way to think about it). Run through a quick scenario with me: Say you are a simple e-commerce store, selling your favorite product. I show up, as an AAA, promising to automate your customer service platform. I can build you a fully automated customer service chatbot, and help you answer specific customer questions with AI. With the promises of a faster, more efficient, and more effective customer service platform. Being able to perform 80% of your current team’s work. Would you take the offer? It is a no-brainer, right? That is the premise behind this business model. Make businesses more effective. Which in turn makes them more profitable. A win-win for everyone. Take a look at some of the products an AAA might sell. Robotic Process Automation: Automating repetitive tasks in a business. AI- Power Analytics: Helping businesses understand and act on insights in their data. Sentiment Analysis: Analyzing how customers think and feel about products and markets. Customer Service: AI chatbots for customer questions. Productivity: Help augment processes with AI to cut down on time. Any process in a business that you fully understand you can augment and or automate with AI. And guess what? It is an open market but for good reason… Too Good to be True? The reason that this new business model is wide open is quite funny. No business cares about AI right now. Businesses are too focused to worry about AI and its upsides. Focused on the day-to-day operations, and not worried about AI. Make a few cold calls, and see how many leads you get… At the moment the offer does not resonate with potential clients. Meaning you need to have a massive advertising budget to get any leads. Because no one cares or sees any benefit, they will just brush you off. Which becomes an endless cycle of paid ads, and constant cold calling, just to find any business. So why is this model even popular? The gurus…that’s why. They have the budget for ads and get clients from their videos. Effectively throwing money at the problem. At least until it works. Do not get me wrong, AI automation is going to change businesses. But not right now. The whole growth of this business model is being pushed by influencers and gurus. People that can afford the cost of the startup. Telling others that it is a feasible one-person business. That anyone with no money can do, with a few simple steps. And that is just not the case. This has been a trend for any new profitable and “easy” business model. The gurus get there first, promote the model, show how simple it is, and rope everyone in. Eventually up selling a course on how to do it, or maybe even a community. You’ve seen it with ChatGPT, Facebook ads, SMMA, and so much more. It is a constant cycle that you need to be aware of. The End Result Good news, there is an alternative. It is using a combination of SMMA and AAA. Gathering leads using SMMA. Creating a great offer for your niche. And selling them on the service you can provide through marketing. Then once they are sold, you upsell them on AI automation. Easy to start, low cost, and super effective. Although unproven. It makes complete sense why it would work. It is beginner friendly, with plenty of SMMA tutorials online. With low barriers to entry. Making it a very inciting opportunity. AAA is going to be the future of business. It is a million-dollar opportunity for anyone. But with most startups, it takes skills and capital. With a façade of being easy to operate and start, pushed by gurus. More entrepreneur hopefuls find themselves debating starting an AAA. And guess what, it isn’t a good idea… Do your research to understand the market you want to enter, and how your business is going to operate. And don’t fall for get-rich-quick schemes. Ps. Check out this video if you want to learn more…

I run an AI automation agency (AAA). My honest overview and review of this new business model
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I run an AI automation agency (AAA). My honest overview and review of this new business model

I started an AI tools directory in February, and then branched off that to start an AI automation agency (AAA) in June. So far I've come across a lot of unsustainable "ideas" to make money with AI, but at the same time a few diamonds in the rough that aren't fully tapped into yet- especially the AAA model. Thought I'd share this post to shine light into this new business model and share some ways you could potentially start your own agency, or at the very least know who you are dealing with and how to pick and choose when you (inevitably) get bombarded with cold emails from them down the line. Foreword Running an AAA does NOT involve using AI tools directly to generate and sell content directly. That ship has sailed, and unless you are happy with $5 from Fiverr every month or so, it is not a real business model. Cry me a river but generating generic art with AI and slapping it onto a T-shirt to sell on Etsy won't make you a dime. At the same time, the AAA model will NOT require you to have a deep theoretical knowledge of AI, or any academic degree, as we are more so dealing with the practical applications of generative AI and how we can implement these into different workflows and tech-stacks, rather than building AI models from the ground up. Regardless of all that, common sense and a willingness to learn will help (a shit ton), as with anything. Keep in mind - this WILL involve work and motivation as well. The mindset that AI somehow means everything can be done for you on autopilot is not the right way to approach things. The common theme of businesses I've seen who have successfully implemented AI into their operations is the willingess to work with AI in a way that augments their existing operations, rather than flat out replace a worker or team. And this is exactly the train of thought you need when working with AI as a business model. However, as the field is relatively unsaturated and hype surrounding AI is still fresh for enterprises, right now is the prime time to start something new if generative AI interests you at all. With that being said, I'll be going over three of the most successful AI-adjacent businesses I've seen over this past year, in addition to some tips and resources to point you in the right direction. so.. WTF is an AI Automation Agency? The AI automation agency (or as some YouTubers have coined it, the AAA model) at its core involves creating custom AI solutions for businesses. I have over 1500 AI tools listed in my directory, however the feedback I've received from some enterprise users is that ready-made SaaS tools are too generic to meet their specific needs. Combine this with the fact virtually no smaller companies have the time or skills required to develop custom solutions right off the bat, and you have yourself real demand. I would say in practice, the AAA model is quite similar to Wordpress and even web dev agencies, with the major difference being all solutions you develop will incorporate key aspects of AI AND automation. Which brings me to my second point- JUST AI IS NOT ENOUGH. Rather than reducing the amount of time required to complete certain tasks, I've seen many AI agencies make the mistake of recommending and (trying to) sell solutions that more likely than not increase the workload of their clients. For example, if you were to make an internal tool that has AI answer questions based on their knowledge base, but this knowledge base has to be updated manually, this is creating unnecessary work. As such I think one of the key components of building successful AI solutions is incorporating the new (Generative AI/LLMs) with the old (programmtic automation- think Zapier, APIs, etc.). Finally, for this business model to be successful, ideally you should target a niche in which you have already worked and understand pain points and needs. Not only does this make it much easier to get calls booked with prospects, the solutions you build will have much greater value to your clients (meaning you get paid more). A mistake I've seen many AAA operators make (and I blame this on the "Get Rich Quick" YouTubers) is focusing too much on a specific productized service, rather than really understanding the needs of businesses. The former is much done via a SaaS model, but when going the agency route the only thing that makes sense is building custom solutions. This is why I always take a consultant-first approach. You can only build once you understand what they actually need and how certain solutions may impact their operations, workflows, and bottom-line. Basics of How to Get Started Pick a niche. As I mentioned previously, preferably one that you've worked in before. Niches I know of that are actively being bombarded with cold emails include real estate, e-commerce, auto-dealerships, lawyers, and medical offices. There is a reason for this, but I will tell you straight up this business model works well if you target any white-collar service business (internal tools approach) or high volume businesses (customer facing tools approach). Setup your toolbox. If you wanted to start a pressure washing business, you would need a pressure-washer. This is no different. For those without programming knowledge, I've seen two common ways AAA get setup to build- one is having a network of on-call web developers, whether its personal contacts or simply going to Upwork or any talent sourcing agency. The second is having an arsenal of no-code tools. I'll get to this more in a second, but this works beecause at its core, when we are dealing with the practical applications of AI, the code is quite simple, simply put. Start cold sales. Unless you have a network already, this is not a step you can skip. You've already picked a niche, so all you have to do is find the right message. Keep cold emails short, sweet, but enticing- and it will help a lot if you did step 1 correctly and intimately understand who your audience is. I'll be touching base later about how you can leverage AI yourself to help you with outreach and closing. The beauty of gen AI and the AAA model You don't need to be a seasoned web developer to make this business model work. The large majority of solutions that SME clients want is best done using an API for an LLM for the actual AI aspect. The value we create with the solutions we build comes with the conceptual framework and design that not only does what they need it to but integrates smoothly with their existing tech-stack and workflow. The actual implementation is quite straightforward once you understand the high level design and know which tools you are going to use. To give you a sense, even if you plan to build out these apps yourself (say in Python) the large majority of the nitty gritty technical work has already been done for you, especially if you leverage Python libraries and packages that offer high level abstraction for LLM-related functions. For instance, calling GPT can be as little as a single line of code. (And there are no-code tools where these functions are simply an icon on a GUI). Aside from understanding the capabilities and limitations of these tools and frameworks, the only thing that matters is being able to put them in a way that makes sense for what you want to build. Which is why outsourcing and no-code tools both work in our case. Okay... but how TF am I suppposed to actually build out these solutions? Now the fun part. I highly recommend getting familiar with Langchain and LlamaIndex. Both are Python libraires that help a lot with the high-level LLM abstraction I mentioned previously. The two most important aspects include being able to integrate internal data sources/knowledge bases with LLMs, and have LLMs perform autonomous actions. The two most common methods respectively are RAG and output parsing. RAG (retrieval augmented Generation) If you've ever seen a tool that seemingly "trains" GPT on your own data, and wonder how it all works- well I have an answer from you. At a high level, the user query is first being fed to what's called a vector database to run vector search. Vector search basically lets you do semantic search where you are searching data based on meaning. The vector databases then retrieves the most relevant sections of text as it relates to the user query, and this text gets APPENDED to your GPT prompt to provide extra context to the AI. Further, with prompt engineering, you can limit GPT to only generate an answer if it can be found within this extra context, greatly limiting the chance of hallucination (this is where AI makes random shit up). Aside from vector databases, we can also implement RAG with other data sources and retrieval methods, for example SQL databses (via parsing the outputs of LLM's- more on this later). Autonomous Agents via Output Parsing A common need of clients has been having AI actually perform tasks, rather than simply spitting out text. For example, with autonomous agents, we can have an e-commerce chatbot do the work of a basic customer service rep (i.e. look into orders, refunds, shipping). At a high level, what's going on is that the response of the LLM is being used programmtically to determine which API to call. Keeping on with the e-commerce example, if I wanted a chatbot to check shipping status, I could have a LLM response within my app (not shown to the user) with a prompt that outputs a random hash or string, and programmatically I can determine which API call to make based on this hash/string. And using the same fundamental concept as with RAG, I can append the the API response to a final prompt that would spit out the answer for the user. How No Code Tools Can Fit In (With some example solutions you can build) With that being said, you don't necessarily need to do all of the above by coding yourself, with Python libraries or otherwise. However, I will say that having that high level overview will help IMMENSELY when it comes to using no-code tools to do the actual work for you. Regardless, here are a few common solutions you might build for clients as well as some no-code tools you can use to build them out. Ex. Solution 1: AI Chatbots for SMEs (Small and Medium Enterprises) This involves creating chatbots that handle user queries, lead gen, and so forth with AI, and will use the principles of RAG at heart. After getting the required data from your client (i.e. product catalogues, previous support tickets, FAQ, internal documentation), you upload this into your knowledge base and write a prompt that makes sense for your use case. One no-code tool that does this well is MyAskAI. The beauty of it especially for building external chatbots is the ability to quickly ingest entire websites into your knowledge base via a sitemap, and bulk uploading files. Essentially, they've covered the entire grunt work required to do this manually. Finally, you can create a inline or chat widget on your client's website with a few lines of HTML, or altneratively integrate it with a Slack/Teams chatbot (if you are going for an internal Q&A chatbot approach). Other tools you could use include Botpress and Voiceflow, however these are less for RAG and more for building out complete chatbot flows that may or may not incorporate LLMs. Both apps are essentially GUIs that eliminate the pain and tears and trying to implement complex flows manually, and both natively incoporate AI intents and a knowledge base feature. Ex. Solution 2: Internal Apps Similar to the first example, except we go beyond making just chatbots but tools such as report generation and really any sort of internal tool or automations that may incorporate LLM's. For instance, you can have a tool that automatically generates replies to inbound emails based on your client's knowledge base. Or an automation that does the same thing but for replies to Instagram comments. Another example could be a tool that generates a description and screeenshot based on a URL (useful for directory sites, made one for my own :P). Getting into more advanced implementations of LLMs, we can have tools that can generate entire drafts of reports (think 80+ pages), based not only on data from a knowledge base but also the writing style, format, and author voice of previous reports. One good tool to create content generation panels for your clients would be MindStudio. You can train LLM's via prompt engineering in a structured way with your own data to essentially fine tune them for whatever text you need it to generate. Furthermore, it has a GUI where you can dictate the entire AI flow. You can also upload data sources via multiple formats, including PDF, CSV, and Docx. For automations that require interactions between multiple apps, I recommend the OG zapier/make.com if you want a no-code solution. For instance, for the automatic email reply generator, I can have a trigger such that when an email is received, a custom AI reply is generated by MyAskAI, and finally a draft is created in my email client. Or, for an automation where I can create a social media posts on multiple platforms based on a RSS feed (news feed), I can implement this directly in Zapier with their native GPT action (see screenshot) As for more complex LLM flows that may require multiple layers of LLMs, data sources, and APIs working together to generate a single response i.e. a long form 100 page report, I would recommend tools such as Stack AI or Flowise (open-source alternative) to build these solutions out. Essentially, you get most of the functions and features of Python packages such as Langchain and LlamaIndex in a GUI. See screenshot for an example of a flow How the hell are you supposed to find clients? With all that being said, none of this matters if you can't find anyone to sell to. You will have to do cold sales, one way or the other, especially if you are brand new to the game. And what better way to sell your AI services than with AI itself? If we want to integrate AI into the cold outreach process, first we must identify what it's good at doing, and that's obviously writing a bunch of text, in a short amount of time. Similar to the solutions that an AAA can build for its clients, we can take advantage of the same principles in our own sales processes. How to do outreach Once you've identified your niche and their pain points/opportunities for automation, you want to craft a compelling message in which you can send via cold email and cold calls to get prospects booked on demos/consultations. I won't get into too much detail in terms of exactly how to write emails or calling scripts, as there are millions of resources to help with this, but I will tell you a few key points you want to keep in mind when doing outreach for your AAA. First, you want to keep in mind that many businesses are still hesitant about AI and may not understand what it really is or how it can benefit their operations. However, we can take advantage of how mass media has been reporting on AI this past year- at the very least people are AWARE that sooner or later they may have to implement AI into their businesses to stay competitive. We want to frame our message in a way that introduces generative AI as a technology that can have a direct, tangible, and positive impact on their business. Although it may be hard to quantify, I like to include estimates of man-hours saved or costs saved at least in my final proposals to prospects. Times are TOUGH right now, and money is expensive, so you need to have a compelling reason for businesses to get on board. Once you've gotten your messaging down, you will want to create a list of prospects to contact. Tools you can use to find prospects include Apollo.io, reply.io, zoominfo (expensive af), and Linkedin Sales Navigator. What specific job titles, etc. to target will depend on your niche but for smaller companies this will tend to be the owner. For white collar niches, i.e. law, the professional that will be directly benefiting from the tool (i.e. partners) may be better to contact. And for larger organizations you may want to target business improvement and digital transformation leads/directors- these are the people directly in charge of projects like what you may be proposing. Okay- so you have your message, and your list, and now all it comes down to is getting the good word out. I won't be going into the details of how to send these out, a quick Google search will give you hundreds of resources for cold outreach methods. However, personalization is key and beyond simple dynamic variables you want to make sure you can either personalize your email campaigns directly with AI (SmartWriter.ai is an example of a tool that can do this), or at the very least have the ability to import email messages programmatically. Alternatively, ask ChatGPT to make you a Python Script that can take in a list of emails, scrape info based on their linkedin URL or website, and all pass this onto a GPT prompt that specifies your messaging to generate an email. From there, send away. How tf do I close? Once you've got some prospects booked in on your meetings, you will need to close deals with them to turn them into clients. Call #1: Consultation Tying back to when I mentioned you want to take a consultant-first appraoch, you will want to listen closely to their goals and needs and understand their pain points. This would be the first call, and typically I would provide a high level overview of different solutions we could build to tacke these. It really helps to have a presentation available, so you can graphically demonstrate key points and key technologies. I like to use Plus AI for this, it's basically a Google Slides add-on that can generate slide decks for you. I copy and paste my default company messaging, add some key points for the presentation, and it comes out with pretty decent slides. Call #2: Demo The second call would involve a demo of one of these solutions, and typically I'll quickly prototype it with boilerplate code I already have, otherwise I'll cook something up in a no-code tool. If you have a niche where one type of solution is commonly demanded, it helps to have a general demo set up to be able to handle a larger volume of calls, so you aren't burning yourself out. I'll also elaborate on how the final product would look like in comparison to the demo. Call #3 and Beyond: Once the initial consultation and demo is complete, you will want to alleviate any remaining concerns from your prospects and work with them to reach a final work proposal. It's crucial you lay out exactly what you will be building (in writing) and ensure the prospect understands this. Furthermore, be clear and transparent with timelines and communication methods for the project. In terms of pricing, you want to take this from a value-based approach. The same solution may be worth a lot more to client A than client B. Furthermore, you can create "add-ons" such as monthly maintenance/upgrade packages, training sessions for employeees, and so forth, separate from the initial setup fee you would charge. How you can incorporate AI into marketing your businesses Beyond cold sales, I highly recommend creating a funnel to capture warm leads. For instance, I do this currently with my AI tools directory, which links directly to my AI agency and has consistent branding throughout. Warm leads are much more likely to close (and honestly, much nicer to deal with). However, even without an AI-related website, at the very least you will want to create a presence on social media and the web in general. As with any agency, you will want basic a professional presence. A professional virtual address helps, in addition to a Google Business Profile (GBP) and TrustPilot. a GBP (especially for local SEO) and Trustpilot page also helps improve the looks of your search results immensely. For GBP, I recommend using ProfilePro, which is a chrome extension you can use to automate SEO work for your GBP. Aside from SEO optimzied business descriptions based on your business, it can handle Q/A answers, responses, updates, and service descriptions based on local keywords. Privacy and Legal Concerns of the AAA Model Aside from typical concerns for agencies relating to service contracts, there are a few issues (especially when using no-code tools) that will need to be addressed to run a successful AAA. Most of these surround privacy concerns when working with proprietary data. In your terms with your client, you will want to clearly define hosting providers and any third party tools you will be using to build their solution, and a DPA with these third parties listed as subprocessors if necessary. In addition, you will want to implement best practices like redacting private information from data being used for building solutions. In terms of addressing concerns directly from clients, it helps if you host your solutions on their own servers (not possible with AI tools), and address the fact only ChatGPT queries in the web app, not OpenAI API calls, will be used to train OpenAI's models (as reported by mainstream media). The key here is to be open and transparent with your clients about ALL the tools you are using, where there data will be going, and make sure to get this all in writing. have fun, and keep an open mind Before I finish this post, I just want to reiterate the fact that this is NOT an easy way to make money. Running an AI agency will require hours and hours of dedication and work, and constantly rearranging your schedule to meet prospect and client needs. However, if you are looking for a new business to run, and have a knack for understanding business operations and are genuinely interested in the pracitcal applications of generative AI, then I say go for it. The time is ticking before AAA becomes the new dropshipping or SMMA, and I've a firm believer that those who set foot first and establish themselves in this field will come out top. And remember, while 100 thousand people may read this post, only 2 may actually take initiative and start.

I run an AI automation agency (AAA). My honest overview and review of this new business model
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Human Vibe Score1
AI_Scout_OfficialThis week

I run an AI automation agency (AAA). My honest overview and review of this new business model

I started an AI tools directory in February, and then branched off that to start an AI automation agency (AAA) in June. So far I've come across a lot of unsustainable "ideas" to make money with AI, but at the same time a few diamonds in the rough that aren't fully tapped into yet- especially the AAA model. Thought I'd share this post to shine light into this new business model and share some ways you could potentially start your own agency, or at the very least know who you are dealing with and how to pick and choose when you (inevitably) get bombarded with cold emails from them down the line. Foreword Running an AAA does NOT involve using AI tools directly to generate and sell content directly. That ship has sailed, and unless you are happy with $5 from Fiverr every month or so, it is not a real business model. Cry me a river but generating generic art with AI and slapping it onto a T-shirt to sell on Etsy won't make you a dime. At the same time, the AAA model will NOT require you to have a deep theoretical knowledge of AI, or any academic degree, as we are more so dealing with the practical applications of generative AI and how we can implement these into different workflows and tech-stacks, rather than building AI models from the ground up. Regardless of all that, common sense and a willingness to learn will help (a shit ton), as with anything. Keep in mind - this WILL involve work and motivation as well. The mindset that AI somehow means everything can be done for you on autopilot is not the right way to approach things. The common theme of businesses I've seen who have successfully implemented AI into their operations is the willingess to work with AI in a way that augments their existing operations, rather than flat out replace a worker or team. And this is exactly the train of thought you need when working with AI as a business model. However, as the field is relatively unsaturated and hype surrounding AI is still fresh for enterprises, right now is the prime time to start something new if generative AI interests you at all. With that being said, I'll be going over three of the most successful AI-adjacent businesses I've seen over this past year, in addition to some tips and resources to point you in the right direction. so.. WTF is an AI Automation Agency? The AI automation agency (or as some YouTubers have coined it, the AAA model) at its core involves creating custom AI solutions for businesses. I have over 1500 AI tools listed in my directory, however the feedback I've received from some enterprise users is that ready-made SaaS tools are too generic to meet their specific needs. Combine this with the fact virtually no smaller companies have the time or skills required to develop custom solutions right off the bat, and you have yourself real demand. I would say in practice, the AAA model is quite similar to Wordpress and even web dev agencies, with the major difference being all solutions you develop will incorporate key aspects of AI AND automation. Which brings me to my second point- JUST AI IS NOT ENOUGH. Rather than reducing the amount of time required to complete certain tasks, I've seen many AI agencies make the mistake of recommending and (trying to) sell solutions that more likely than not increase the workload of their clients. For example, if you were to make an internal tool that has AI answer questions based on their knowledge base, but this knowledge base has to be updated manually, this is creating unnecessary work. As such I think one of the key components of building successful AI solutions is incorporating the new (Generative AI/LLMs) with the old (programmtic automation- think Zapier, APIs, etc.). Finally, for this business model to be successful, ideally you should target a niche in which you have already worked and understand pain points and needs. Not only does this make it much easier to get calls booked with prospects, the solutions you build will have much greater value to your clients (meaning you get paid more). A mistake I've seen many AAA operators make (and I blame this on the "Get Rich Quick" YouTubers) is focusing too much on a specific productized service, rather than really understanding the needs of businesses. The former is much done via a SaaS model, but when going the agency route the only thing that makes sense is building custom solutions. This is why I always take a consultant-first approach. You can only build once you understand what they actually need and how certain solutions may impact their operations, workflows, and bottom-line. Basics of How to Get Started Pick a niche. As I mentioned previously, preferably one that you've worked in before. Niches I know of that are actively being bombarded with cold emails include real estate, e-commerce, auto-dealerships, lawyers, and medical offices. There is a reason for this, but I will tell you straight up this business model works well if you target any white-collar service business (internal tools approach) or high volume businesses (customer facing tools approach). Setup your toolbox. If you wanted to start a pressure washing business, you would need a pressure-washer. This is no different. For those without programming knowledge, I've seen two common ways AAA get setup to build- one is having a network of on-call web developers, whether its personal contacts or simply going to Upwork or any talent sourcing agency. The second is having an arsenal of no-code tools. I'll get to this more in a second, but this works beecause at its core, when we are dealing with the practical applications of AI, the code is quite simple, simply put. Start cold sales. Unless you have a network already, this is not a step you can skip. You've already picked a niche, so all you have to do is find the right message. Keep cold emails short, sweet, but enticing- and it will help a lot if you did step 1 correctly and intimately understand who your audience is. I'll be touching base later about how you can leverage AI yourself to help you with outreach and closing. The beauty of gen AI and the AAA model You don't need to be a seasoned web developer to make this business model work. The large majority of solutions that SME clients want is best done using an API for an LLM for the actual AI aspect. The value we create with the solutions we build comes with the conceptual framework and design that not only does what they need it to but integrates smoothly with their existing tech-stack and workflow. The actual implementation is quite straightforward once you understand the high level design and know which tools you are going to use. To give you a sense, even if you plan to build out these apps yourself (say in Python) the large majority of the nitty gritty technical work has already been done for you, especially if you leverage Python libraries and packages that offer high level abstraction for LLM-related functions. For instance, calling GPT can be as little as a single line of code. (And there are no-code tools where these functions are simply an icon on a GUI). Aside from understanding the capabilities and limitations of these tools and frameworks, the only thing that matters is being able to put them in a way that makes sense for what you want to build. Which is why outsourcing and no-code tools both work in our case. Okay... but how TF am I suppposed to actually build out these solutions? Now the fun part. I highly recommend getting familiar with Langchain and LlamaIndex. Both are Python libraires that help a lot with the high-level LLM abstraction I mentioned previously. The two most important aspects include being able to integrate internal data sources/knowledge bases with LLMs, and have LLMs perform autonomous actions. The two most common methods respectively are RAG and output parsing. RAG (retrieval augmented Generation) If you've ever seen a tool that seemingly "trains" GPT on your own data, and wonder how it all works- well I have an answer from you. At a high level, the user query is first being fed to what's called a vector database to run vector search. Vector search basically lets you do semantic search where you are searching data based on meaning. The vector databases then retrieves the most relevant sections of text as it relates to the user query, and this text gets APPENDED to your GPT prompt to provide extra context to the AI. Further, with prompt engineering, you can limit GPT to only generate an answer if it can be found within this extra context, greatly limiting the chance of hallucination (this is where AI makes random shit up). Aside from vector databases, we can also implement RAG with other data sources and retrieval methods, for example SQL databses (via parsing the outputs of LLM's- more on this later). Autonomous Agents via Output Parsing A common need of clients has been having AI actually perform tasks, rather than simply spitting out text. For example, with autonomous agents, we can have an e-commerce chatbot do the work of a basic customer service rep (i.e. look into orders, refunds, shipping). At a high level, what's going on is that the response of the LLM is being used programmtically to determine which API to call. Keeping on with the e-commerce example, if I wanted a chatbot to check shipping status, I could have a LLM response within my app (not shown to the user) with a prompt that outputs a random hash or string, and programmatically I can determine which API call to make based on this hash/string. And using the same fundamental concept as with RAG, I can append the the API response to a final prompt that would spit out the answer for the user. How No Code Tools Can Fit In (With some example solutions you can build) With that being said, you don't necessarily need to do all of the above by coding yourself, with Python libraries or otherwise. However, I will say that having that high level overview will help IMMENSELY when it comes to using no-code tools to do the actual work for you. Regardless, here are a few common solutions you might build for clients as well as some no-code tools you can use to build them out. Ex. Solution 1: AI Chatbots for SMEs (Small and Medium Enterprises) This involves creating chatbots that handle user queries, lead gen, and so forth with AI, and will use the principles of RAG at heart. After getting the required data from your client (i.e. product catalogues, previous support tickets, FAQ, internal documentation), you upload this into your knowledge base and write a prompt that makes sense for your use case. One no-code tool that does this well is MyAskAI. The beauty of it especially for building external chatbots is the ability to quickly ingest entire websites into your knowledge base via a sitemap, and bulk uploading files. Essentially, they've covered the entire grunt work required to do this manually. Finally, you can create a inline or chat widget on your client's website with a few lines of HTML, or altneratively integrate it with a Slack/Teams chatbot (if you are going for an internal Q&A chatbot approach). Other tools you could use include Botpress and Voiceflow, however these are less for RAG and more for building out complete chatbot flows that may or may not incorporate LLMs. Both apps are essentially GUIs that eliminate the pain and tears and trying to implement complex flows manually, and both natively incoporate AI intents and a knowledge base feature. Ex. Solution 2: Internal Apps Similar to the first example, except we go beyond making just chatbots but tools such as report generation and really any sort of internal tool or automations that may incorporate LLM's. For instance, you can have a tool that automatically generates replies to inbound emails based on your client's knowledge base. Or an automation that does the same thing but for replies to Instagram comments. Another example could be a tool that generates a description and screeenshot based on a URL (useful for directory sites, made one for my own :P). Getting into more advanced implementations of LLMs, we can have tools that can generate entire drafts of reports (think 80+ pages), based not only on data from a knowledge base but also the writing style, format, and author voice of previous reports. One good tool to create content generation panels for your clients would be MindStudio. You can train LLM's via prompt engineering in a structured way with your own data to essentially fine tune them for whatever text you need it to generate. Furthermore, it has a GUI where you can dictate the entire AI flow. You can also upload data sources via multiple formats, including PDF, CSV, and Docx. For automations that require interactions between multiple apps, I recommend the OG zapier/make.com if you want a no-code solution. For instance, for the automatic email reply generator, I can have a trigger such that when an email is received, a custom AI reply is generated by MyAskAI, and finally a draft is created in my email client. Or, for an automation where I can create a social media posts on multiple platforms based on a RSS feed (news feed), I can implement this directly in Zapier with their native GPT action (see screenshot) As for more complex LLM flows that may require multiple layers of LLMs, data sources, and APIs working together to generate a single response i.e. a long form 100 page report, I would recommend tools such as Stack AI or Flowise (open-source alternative) to build these solutions out. Essentially, you get most of the functions and features of Python packages such as Langchain and LlamaIndex in a GUI. See screenshot for an example of a flow How the hell are you supposed to find clients? With all that being said, none of this matters if you can't find anyone to sell to. You will have to do cold sales, one way or the other, especially if you are brand new to the game. And what better way to sell your AI services than with AI itself? If we want to integrate AI into the cold outreach process, first we must identify what it's good at doing, and that's obviously writing a bunch of text, in a short amount of time. Similar to the solutions that an AAA can build for its clients, we can take advantage of the same principles in our own sales processes. How to do outreach Once you've identified your niche and their pain points/opportunities for automation, you want to craft a compelling message in which you can send via cold email and cold calls to get prospects booked on demos/consultations. I won't get into too much detail in terms of exactly how to write emails or calling scripts, as there are millions of resources to help with this, but I will tell you a few key points you want to keep in mind when doing outreach for your AAA. First, you want to keep in mind that many businesses are still hesitant about AI and may not understand what it really is or how it can benefit their operations. However, we can take advantage of how mass media has been reporting on AI this past year- at the very least people are AWARE that sooner or later they may have to implement AI into their businesses to stay competitive. We want to frame our message in a way that introduces generative AI as a technology that can have a direct, tangible, and positive impact on their business. Although it may be hard to quantify, I like to include estimates of man-hours saved or costs saved at least in my final proposals to prospects. Times are TOUGH right now, and money is expensive, so you need to have a compelling reason for businesses to get on board. Once you've gotten your messaging down, you will want to create a list of prospects to contact. Tools you can use to find prospects include Apollo.io, reply.io, zoominfo (expensive af), and Linkedin Sales Navigator. What specific job titles, etc. to target will depend on your niche but for smaller companies this will tend to be the owner. For white collar niches, i.e. law, the professional that will be directly benefiting from the tool (i.e. partners) may be better to contact. And for larger organizations you may want to target business improvement and digital transformation leads/directors- these are the people directly in charge of projects like what you may be proposing. Okay- so you have your message, and your list, and now all it comes down to is getting the good word out. I won't be going into the details of how to send these out, a quick Google search will give you hundreds of resources for cold outreach methods. However, personalization is key and beyond simple dynamic variables you want to make sure you can either personalize your email campaigns directly with AI (SmartWriter.ai is an example of a tool that can do this), or at the very least have the ability to import email messages programmatically. Alternatively, ask ChatGPT to make you a Python Script that can take in a list of emails, scrape info based on their linkedin URL or website, and all pass this onto a GPT prompt that specifies your messaging to generate an email. From there, send away. How tf do I close? Once you've got some prospects booked in on your meetings, you will need to close deals with them to turn them into clients. Call #1: Consultation Tying back to when I mentioned you want to take a consultant-first appraoch, you will want to listen closely to their goals and needs and understand their pain points. This would be the first call, and typically I would provide a high level overview of different solutions we could build to tacke these. It really helps to have a presentation available, so you can graphically demonstrate key points and key technologies. I like to use Plus AI for this, it's basically a Google Slides add-on that can generate slide decks for you. I copy and paste my default company messaging, add some key points for the presentation, and it comes out with pretty decent slides. Call #2: Demo The second call would involve a demo of one of these solutions, and typically I'll quickly prototype it with boilerplate code I already have, otherwise I'll cook something up in a no-code tool. If you have a niche where one type of solution is commonly demanded, it helps to have a general demo set up to be able to handle a larger volume of calls, so you aren't burning yourself out. I'll also elaborate on how the final product would look like in comparison to the demo. Call #3 and Beyond: Once the initial consultation and demo is complete, you will want to alleviate any remaining concerns from your prospects and work with them to reach a final work proposal. It's crucial you lay out exactly what you will be building (in writing) and ensure the prospect understands this. Furthermore, be clear and transparent with timelines and communication methods for the project. In terms of pricing, you want to take this from a value-based approach. The same solution may be worth a lot more to client A than client B. Furthermore, you can create "add-ons" such as monthly maintenance/upgrade packages, training sessions for employeees, and so forth, separate from the initial setup fee you would charge. How you can incorporate AI into marketing your businesses Beyond cold sales, I highly recommend creating a funnel to capture warm leads. For instance, I do this currently with my AI tools directory, which links directly to my AI agency and has consistent branding throughout. Warm leads are much more likely to close (and honestly, much nicer to deal with). However, even without an AI-related website, at the very least you will want to create a presence on social media and the web in general. As with any agency, you will want basic a professional presence. A professional virtual address helps, in addition to a Google Business Profile (GBP) and TrustPilot. a GBP (especially for local SEO) and Trustpilot page also helps improve the looks of your search results immensely. For GBP, I recommend using ProfilePro, which is a chrome extension you can use to automate SEO work for your GBP. Aside from SEO optimzied business descriptions based on your business, it can handle Q/A answers, responses, updates, and service descriptions based on local keywords. Privacy and Legal Concerns of the AAA Model Aside from typical concerns for agencies relating to service contracts, there are a few issues (especially when using no-code tools) that will need to be addressed to run a successful AAA. Most of these surround privacy concerns when working with proprietary data. In your terms with your client, you will want to clearly define hosting providers and any third party tools you will be using to build their solution, and a DPA with these third parties listed as subprocessors if necessary. In addition, you will want to implement best practices like redacting private information from data being used for building solutions. In terms of addressing concerns directly from clients, it helps if you host your solutions on their own servers (not possible with AI tools), and address the fact only ChatGPT queries in the web app, not OpenAI API calls, will be used to train OpenAI's models (as reported by mainstream media). The key here is to be open and transparent with your clients about ALL the tools you are using, where there data will be going, and make sure to get this all in writing. have fun, and keep an open mind Before I finish this post, I just want to reiterate the fact that this is NOT an easy way to make money. Running an AI agency will require hours and hours of dedication and work, and constantly rearranging your schedule to meet prospect and client needs. However, if you are looking for a new business to run, and have a knack for understanding business operations and are genuinely interested in the pracitcal applications of generative AI, then I say go for it. The time is ticking before AAA becomes the new dropshipping or SMMA, and I've a firm believer that those who set foot first and establish themselves in this field will come out top. And remember, while 100 thousand people may read this post, only 2 may actually take initiative and start.

A lead generation agency using personalized physical outreach
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IAmRogueStarThis week

A lead generation agency using personalized physical outreach

Hey guys! I’ve been experimenting with different outbound marketing strategies to target digital marketing agencies, specifically CEOs and founders, to promote an AI software. In the message, I invite them to test it out for free. I ran two campaigns: one using only cold email and the other combining handwritten direct mail with email follow-ups. Here are the results: Campaign 1: Cold email (3-email sequence) 200 prospects 22 responses (11%) 7 meetings booked (3.5%) Campaign 2: Handwritten direct mail + 2 follow-up emails 33 prospects 3 responses (9%) 2 meetings booked (6%) The handwritten letter approach seems more personalized and leads to better conversion rates for booked meetings (6% vs. 3.5%), but the small sample size (33 prospects) makes it hard to draw solid conclusions, I guess. My Plan This experiment got me thinking: I’d like to launch a lead generation agency to help B2B companies get meetings with their dream clients. My focus would be on sending personalized physical objects—like handwritten letters—as the first touchpoint, followed by other outreach strategies. I’m wondering: Should I increase the number of prospects contacted with handwritten direct mail to 100 to validate the results? Do you think this approach is scalable and worth investing in compared to traditional email outreach? Have you ever tried using personalized physical objects for outbound marketing? If so, what worked for you? Your feedback would be very appreciated! Thank you :)

SaaS, Agency, or job?
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SlowageAIThis week

SaaS, Agency, or job?

Recently, I was fired, and since I have some savings, I decided it’s finally time to start my own venture. After a couple of weeks of research and trying to figure out what I should do, here are my thoughts and some questions at the end. I’d appreciate any feedback or opinions. It’s not that I expect to wake up a multimillionaire, but I see how people make money without working the typical 9-5. Some of the worst examples are on YouTube—those agency, OFM, dropshipping hustle bros. I know it’s naive to believe all of it because they’re just selling courses, but some of them do seem to have built impressive income streams. Anyway, let’s dive into two categories and compare. Agency (providing services, development, consultation): I’ll talk about AI automation because of my background in ML Engineering and Generative AI, but this could apply to any other agency niche. It seems like a good business idea for someone who knows generative AI and can do some impressive things with LLMs, agents, etc. I even started working on it—built a website—but I stopped when I couldn’t define exactly what services to offer. I could do heavy backend tasks with infrastructure, like real machine learning and AI with fine-tuning, but I couldn’t find any examples of agencies doing this. Almost 100% of them are doing simple automations with tools like Zapier or Make. When it comes to business owners, it’s really hard to find clients in general. After reading Reddit threads, articles, and watching videos, it seems like nearly everyone struggles with client acquisition. For a one-person agency offering more complex services like real ML, it would likely be even harder to find clients, compared to big outsourcing companies with sales teams. Even without focusing on the client challenge, which is obvious in any business, looking at what successful agency owners earn, it’s usually around $100k–$200k a year. I’m not talking about the high end, just regular people. I got this information from reading, and a simple example is from interviews with people who claim to make $10k/month. But many others in these communities struggle to even reach that point. It seems like this is a difficult target for most people. SaaS: This area seems more straightforward, and with my background, it feels like a good fit. However, from reading different sources, I’ve found stories like, “It took me six months to get my first client,” or “I worked on a simple SaaS for nine months and just reached my first $1k.” There are also warnings not to believe those who claim to make $10k/month easily, and many people report struggling to grow after getting their first 10 clients. So, it’s clear to me that even with good tech skills, you’re not going to make massive amounts of money overnight, which I understand. However, with so many people becoming startup founders and indie hackers, many seem to struggle despite thinking it’s the way to go. I know both paths can potentially skyrocket, but here’s where I need help: Am I wrong about agencies? Am I wrong about SaaS? The toughest question for me: I don’t want to go back to a 9-5 job, even if I could earn $300k a year. Even if my own business takes more time and I earn less in the first few years, I still believe it will be more profitable long term, and I will be happier. So, should I pursue an agency, SaaS, or a traditional job?

ai automation agency: making $200,000 a month from building automated marketing workflows
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Cody SchneiderDec 4, 2024

ai automation agency: making $200,000 a month from building automated marketing workflows

Sub to my newsletter for growth tactics and startup ideas - https://investorupdate.beehiiv.com/subscribe In the Pit Podcast with Cody Schneider Talent Fiber: Hire marketing specialists 80% less than US equivalents - https://talentfiber.com/ Swell AI: Content marketing powered by AI - https://www.swellai.com/ Drafthorse AI: Write and publish hundres of SEO for blog posts in minutes - https://www.drafthorseai.com/ Landing Cat: Build thousands of ecommerce collection pages in minutes - https://www.landingcat.com/ Summary In this episode, I chat with Michael Greenberg about AI automation in marketing services. We discuss building AI automation agencies, opportunities in productized services, and specific AI-powered marketing workflows. Michael shares insights on content creation strategies, including social media posts, podcasts, and virtual influencers. We also explore the technical aspects of implementing AI systems and the business considerations for entrepreneurs in this space. Michael provides perspectives on the challenges of running an AI automation agency and balancing experimentation with focus in entrepreneurship. Timestamps: 0:00 - Process Automation in Marketing 10:20 - Process Automation in Marketing 18:41 - AI-Powered Ghostwriting System 23:32 - Generating Content at Scale with AI 28:23 - AI Avatars and Virtual Influencers 35:13 - Creating Artificial Controversy with AI 47:35 - Balancing Experimentation and Focus in Business Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://x.com/gentoftech https://www.linkedin.com/in/gentoftech/ https://www.3rdbrain.co/

How To Service Your First AI Automation Agency Client In 2024 (Make.com)
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Nick SaraevAug 13, 2024

How To Service Your First AI Automation Agency Client In 2024 (Make.com)

GET THE FREE GAMMA + TEMPLATES HERE 🙏 https://gamma.app/docs/How-to-Successfully-Service-Your-First-Automation-Client-in-2024-3xpyq1tyhppm1jv JOIN MY AUTOMATION COMMUNITY & GET YOUR FIRST CUSTOMER, GUARANTEED 👑 https://www.skool.com/makerschool/about SUMMARY ⤵️ Complete guide on servicing your first AI automation agency client in 2024. I run you through the workflow from end-to-end, including pre-project, kickoff, onboarding, progress updates, delivery emails, and upsells. WHAT TO WATCH NEXT 🍿 How I Hit $25K/Mo Selling Automation: https://youtube.com/watch?v=T7qAiuWDwLw My $21K/Mo Make.com Proposal System: https://youtube.com/watch?v=UVLeX600irk Generate Content Automatically With AI: https://youtube.com/watch?v=P2Y_DVW1TSQ MY SOFTWARE, TOOLS, & DEALS (some of these give me kickbacks—thank you!) 🚀 INSTANTLY: https://link.nicksaraev.com/instantly-short 📧 ANYMAIL FINDER: https://link.nicksaraev.com/amf-short 👻 PHANTOMBUSTER: https://link.nicksaraev.com/pb-short ✅ CLICKUP: https://link.nicksaraev.com/clickup-short 📈 RIZE: https://link.nicksaraev.com/rize-short (use promo code NICK for addn 25% off) WHAT TO WATCH NEXT 🍿 HOW I HIT $25K/MO SELLING AUTOMATION: https://youtube.com/watch?v=T7qAiuWDwLw MY $21K/MO MAKE.COM PROPOSAL SYSTEM: https://youtube.com/watch?v=UVLeX600irk GENERATE CONTENT AUTOMATICALLY WITH AI: https://youtube.com/watch?v=P2Y_DVW1TSQ FOLLOW ME ✍🏻 My content writing agency: https://1secondcopy.com 🦾 My automation agency: https://leftclick.ai 🕊️ My Twitter/X: https://twitter.com/nicksaraev 🤙 My blog (followed by the founder of HubSpot!): https://nicksaraev.com WHY ME? If this is your first watch—hi, I’m Nick! TLDR: I spent five years building automated businesses with Make.com (most notably 1SecondCopy, a content company that hit 7 figures). Today a lot of people talk about automation, but I’ve noticed that very few have practical, real world success making money with it. So this channel is me chiming in and showing you what real systems that make real revenue look like! Hopefully I can help you improve your business, and in doing so, the rest of your life :-) Please like, subscribe, and leave me a comment if you have a specific request! Thanks. Timestamps 0:00 Introduction to Servicing Your Automation Client 0:39 The Importance of Client Retention 2:03 Understanding Your Role as a Service Provider 2:54 The Significance of Client Acquisition Time 8:06 Setting Expectations with the Client 14:53 Implementing a Structured Onboarding Process 16:11 Testing the Flow of the Project 18:18 Delivering Progress Updates to Clients 19:13 Utilizing Templates for Project Efficiency 22:32 Utilizing Project Update and Delivery Templates 25:46 Enhancing Client Relationships with Delivery Templates 28:12 Importance of Service in Service Provider Role

I am building my agency to help founders build AI startups after 2 successful AI SaaS exits and 4 failures
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_Gautam19This week

I am building my agency to help founders build AI startups after 2 successful AI SaaS exits and 4 failures

Hey everyone, I have been building AI products before ChatGPT was launched. In these years, I have managed to launch, scale and exit 2 SaaS products successfully. Today I am launching a new service offering - Query Labs - Helping you build AI agents for your startups. Like all my previous products, I will be building this in public and share my learning along the way. Here's what I have built so far : Microsponsors ( Fail ) My first product ever. I tried to create a marketplace for newsletter writers to find sponsorship opportunity. Got a few very big newsletter listed on the marketplace as well. However, building marketplace is tough. I found it very difficult to bring in sponsors. Ended up shutting it down, AI Query (Exit - Pre revenue ) It was the second half of 2022 and GPT-3 was the most advance AI on the market. I decided to build a tool that can help developers and non-technical folks write SQL queries by just asking in plain english. I got my first taste of success with this. Had a decent offer even before I figured out monetisation. Accepted the offer to focus on my next product which had already started gaining traction AI Excel Bot ( Exit - Revenue Generating ) AI Excel Bot was my wild success. I had worked hard on the SEO for the site, along with the UI / UX to make it the best AI to write excel formulas and general excel task. There was already a large competitor in the market. However, the reality is that you don't need to be the top player. There is always room for multiple players to survive in a large market. You just need to find the good differentiating factor For AI Excel Bot, the differentiator was the chrome extension, that helped users access it anywhere on the internet. Scaled the product to more than 40k users at the time of exit. However, in the end I decided to exit and focus on my software service business that needed more time. Tutore AI ( Fail ) I wanted to build something useful for students to help them learn better. Tutore was my idea to build AI tools for students. I did launch quickly with multiple tools. However, wasn't motivated enough to continue with the grind. I have decided to sell the product. Have had some meetings with potential buyers but didn't agree on price. Prompt Hackers ( 1k users but no revenue ) Prompt Hackers is a directory of AI prompts for all the use cases you can image. I focused a lot on bringing traffic and newsletter subscription from the day 1. I have never had a problem bringing initial set of users to my products. Prompt Hackers was getting close to 20k page views a month. At the same time we had close to 1k newsletter subscribers. Since our target customers were people choosing to use ChatGPT / Bard instead of some specific software for their task, I built a Prompt Generation and Prompt Optimisation AI. Along with this I also created features to build private prompt library. To make the experience even better, I launched a Chrome Extension that helps users access the prompt generation AI and their prompt library while using ChatGPT. However, I couldn't figure out monetisation. I still get close to 4k page views per month with no marketing at all. There are users who use the AI tools and the prompt library feature daily. But, since I couldn't figure out monetisation, I decided to not put time into the project. There you go. These are all the products I have built in the last 3 years. I have been heavy investing myself in the latest tech in LLMs and AI agents. I know the biggest challenge for AI founders is the AI agents and backend pipelines. That's why I am launching Query Labs. To help you build the best AI implementation for your innovative AI startup. I would love to hear feedback from the community. I will be sharing my learning with my new service along the way. Thanks!

100 agency business ideas that requires zero investment in 2025
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Low_Philosopher1792This week

100 agency business ideas that requires zero investment in 2025

Social Media Manager (Search "smma business for sale" and get started with Sitefy or humanpdesign company) Content Writing Service SEO Specialist (Search "outsourced seo business Sitefy" and get started) Instagram Growth Expert LinkedIn Lead Outreach Cold Email Specialist Ghostwriter Services YouTube Channel Assistant X/Twitter Writing Service UGC Creator Network Virtual Assistant Provider Podcast Manager Influencer Outreach Service Brand Strategy Consultant Resume & Profile Optimizer Media Outreach Services Newsletter Creation Team Lead Gen Specialist Personal Branding Partner Online Reputation Consultant Script Writer Team Funnel Strategy Helper Landing Page Writer Blog Strategy Consultant Growth Tactics Consultant SaaS User Onboarding Service App Store Optimization (ASO) Chatbot Automation Setup Customer Support Automator TikTok Strategy Specialist Short Video Editing Team Long Video Editing Team Digital Product Launch Help Webinar Setup Specialist Affiliate Setup Services Online Community Builder Facebook Group Specialist Pinterest Marketing Service (Search "digital marketing business for sale Sitefy" and get started quickly) Email List Builder CRM Setup Helper eBook Writing Partner YouTube Thumbnail Designer Pinterest Content Designer Proposal Writing Team Press Release Writer Influencer Deal Manager SaaS Growth Advisor Direct-To-Consumer Marketing Help App Review Booster Fiverr Profile Consultant Upwork Profile Expert Gig Profile Optimizer AI Tools Setup Help Freelance Talent Finder Local Search Optimizer Google Profile Optimizer Online Course Setup Notion Workflow Setup Airtable Consultant Trello/ClickUp Helper Automation Strategy Planner Sales Funnel Assistant WhatsApp Campaign Setup Telegram Channel Helper Blog Publishing Help Email-Based Content Creator Startup Deck Consultant Business Name & Tagline Creator Domain Research Help Reddit Growth Assistant Niche Community Builder Free Resource Strategy Website Audit Consultant Brand Guide Creator Business System Organizer Productivity Coach Reputation Fix Specialist Digital Product Reviewer Micro SaaS Idea Tester Ad Copywriter Email Strategy Consultant Influencer Research Team Onboarding Docs Creator Automation Setup Specialist Freelance Team Coordinator AI Marketing Planner Feedback Collection Setup Social Proof Strategist Giveaway Organizer Pricing Strategy Helper Contract Template Consultant Startup Growth Guide AI Prompt Writer Press Kit Creator Podcast Booking Assistant Inbox Performance Checker Customer Journey Planner Trend Report Analyst Testimonial Request Specialist Digital Declutter Coach Which one sounds like your vibe?

[N] Netflix and European Space Agency no longer working with Siraj Raval
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inarrearsThis week

[N] Netflix and European Space Agency no longer working with Siraj Raval

According to article in The Register: A Netflix spokesperson confirmed to The Register it wasn’t working with Raval, and the ESA has cancelled the whole workshop altogether. “The situation is as it is. The workshop is cancelled, and that’s all,” Guillaume Belanger, an astrophysicist and the INTEGRAL Science Operations Coordinator at the ESA, told The Register on Monday. Raval isn’t about to quit his work any time soon, however. He promised students who graduated from his course that they would be referred to recruiters at Nvidia, Intel, Google and Amazon for engineering positions, or matched with a startup co-founder or a consulting client. In an unlisted YouTube video recorded live for his students discussing week eight of his course, and seen by El Reg, he read out a question posed to him: “Will your referrals hold any value now?” “Um, yeah they’re going to hold value. I don’t see why they wouldn’t. I mean, yes, some people on Twitter were angry but that has nothing to do with… I mean… I’ve also had tons of support, you know. I’ve had tons of support from people, who, uh, you know, support me, who work at these companies. He continues to justify his actions: “Public figures called me in private to remind me that this happens. You know, people make mistakes. You just have to keep going. They’re basically just telling me to not to stop. Of course, you make mistakes but you just keep going,” he claimed. When The Register asked Raval for comment, he responded: I've hardly taken any time off to relax since I first started my YouTube channel almost four years ago. And despite the enormous amount of work it takes to release two high quality videos a week for my audience, I progressively started to take on multiple other projects simultaneously by myself – a book, a docu-series, podcasts, YouTube videos, the course, the school of AI. Basically, these past few weeks, I've been experiencing a burnout unlike anything I've felt before. As a result, all of my output has been subpar. I made the [neural qubits] video and paper in one week. I remember wishing I had three to six months to really dive into quantum machine-learning and make something awesome, but telling myself I couldn't take that long as it would hinder my other projects. I plagiarized large chunks of the paper to meet my self-imposed one-week deadline. The associated video with animations took a lot more work to make. I didn't expect the paper to be cited as serious research, I considered it an additional reading resource for people who enjoyed the associated video to learn more about quantum machine learning. If I had a second chance, I'd definitely take way more time to write the paper, and in my own words. I've given refunds to every student who's asked so far, and the majority of students are still enrolled in the course. There are many happy students, they're just not as vocal on social media. We're on week 8 of 10 of my course, fully committed to student success. “And, no, I haven't plagiarized research for any other paper,” he added. https://www.theregister.co.uk/2019/10/14/ravelaiyoutube/

Anyone finding that they just don't NEED to add more Employees anymore? (I will not promote)
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wilschroterThis week

Anyone finding that they just don't NEED to add more Employees anymore? (I will not promote)

A friend of mine who was looking for work asked me if we were hiring and I responded "You know, it's weird but all of our growth goals don't seem to map back to hiring people anymore." This isn't about the economy or growth goals. It's a really fascinating shift in focus and costs for startups. My gut reaction is that I HATE the idea of not creating more jobs. In my career I've hired thousands of people, and I've always prided myself on job creation. We just sold a company that employed 200 people last year, and I'm proud of the work we were able to create. What's interesting is that I simply don't feel like we NEED to like we used to. As we're looking at all of our growth goals, for the first time I'm not assigning FTEs to them. Nearly everything we're doing is actually reducing the need for more humans, not adding them - and we're not even trying to reduce the need. Obviously the timing of AI has had a major impact. Product - Our team is shipping more code than ever before, and even our designers who have never touched code are shipping final code. If we doubled the size of the team, it would make no difference (this is a big deal considering the historical cost here). Marketing - So many aspects of our marketing are getting automated and streamlined, to the point where even a single FTE can create a massive amount of reach across channels. Support - Our Success team is able to effectively respond to tickets in a fraction of the time, which essentially doubles their capacity without adding any more staff. Management - With less staff we need less managers, which are a big expense, but it also means reporting and decisions are more streamlined, which is a positive. But it also means those positions simply don't get created like they used to. I think this is a big deal for the younger startups because it translates into needing less capital (or none!) which provides for more ownership and agency. Clearly we still need some folks to build out the core team, but that's very different than a massive staffing line item. Anyone else here finding the same trend? Opposite? I don't have a strong opinion either way, but I'd love to hear how other Founders are processing this.

So, you want to be a CEO?
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avtgesThis week

So, you want to be a CEO?

I used to post here occasionally with business advice. But it turns out most of you in this sub have a dream, but seemingly no execution. You want to be rich sure, but without understanding what it takes to be a founder, run a startup, create a team around an idea and a strategy, and push them to their limits without burning them out, to win in a market that's never heard of you - not to mention the pressures on your personal life. So, I'm going to post a new game called, "So, You Want to Be A CEO?" The game: Each week I will post a reasonably complex challenge that a startup founder has to overcome, between inception of the company until it goes bust or series A. You respond with your best course of action - that is, what would you do in the situation provided? YOU DON’T HAVE TO DO THE WORK! The rules: One response per person Your upvotes are your score for the week I will track them in the OP Scores are calculated on the Friday of that week You must answer the prompt completely, if you don't you lose half your points earned that week. ChatGPT is allowed, but it may not provide sufficient advice to win the game Prompt 1: "Boomerang" You are an HR executive turned entrepreneur. You have identified a significant issue: professionals over the age of 55 are struggling to re-enter the workforce and you also believe corporations are missing out on a wealth of institutional knowledge in retirement. You believe you can help solve this problem by creating Boomerang, a platform dedicated to empowering these individuals and corporate partners by connecting them with the best candidates aged 55 and older. Objective: Your goal is to validate your concept, develop a Minimum Viable Product (MVP), and balance your personal responsibilities while laying the foundation for Boomerang’s success. This Week's Key Challenges and Decisions: Market Research Challenge 1: You need to validate the market need for Boomerang. This involves understanding the pain points of older job seekers and potential employers. This will take 4 days (non-sequential) How do you get started? Developing an MVP Challenge 2: With limited resources, you need to create an MVP that effectively demonstrates Boomerang’s value. This will take 2 days. Can be combined with other challenges. How do you get started? Dealing with Personal Health Issues Challenge 3: Your doctor mentioned your bloodwork is irregular, but can't pinpoint the cause. They recommend you see a specialist before Friday. This will take 1 day. Give it a shot! There's no right answer, just answer what your plan to do and try to optimize the use of your time to the best of your ability. EDIT: Scoreboard (I realize now the top post generally gets the most upvotes, so I may change the points system): u/conscious_border3019 - 22 u/inBoulderForSummer - 4 u/that_whey-or-the-lee - 3 u/AgencySaas - 3 u/Gold-Ad-8211 - 2 u/93024662 - 2 u/DeusExBam - 2 u/njm19920 - 2 u/SilentEconomist9265 - 2 u/ai_servant - 2 u/Background-Term2759 - 2 u/Insane_squirrel - 2 u/kiss_thechef - 2 u/codeyman2 - 2 u/Xentoxus - 2 u/LongComplex4395 - 2

Upselling from $8/mo to $2k/mo
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Afraid-Astronomer130This week

Upselling from $8/mo to $2k/mo

I just closed a client for $1947/mo. But 5 months ago he was spending only $8/mo. Most customers have way more purchasing power than you think. Unlock it with the power of stacking. Here's my 3-steps stacking formula: Step 1 - Build trust with a low-ticket product In a world full of scams and deceit, building trust is damn hard. The best way to combat skepticism is through a free or low-ticket product, where you can go above and beyond to demonstrate your credibility. When I first onboarded this client onto my SaaS, an AI to help you with HARO link-building, my product was at a very early stage with many rough edges. He gave me lots of great feedback. I implemented his suggestions the same day and got more feedback from him. After a couple of back-and-forths, I established myself as a trustworthy hustler, instead of just a stranger online. This is easy to do for an agile startup but impossible for big companies, so make good use of opportunities like this to build long-term relationships. Turn your customers into raving fans. Step 2 - Validate a mid-ticket offer Three months into his subscription, he told me he wanted to cancel. When digging into the why, he suggested a performance-based DFY service to remove all the work on his end. Inspired by his suggestion, I took on him and 6 other clients for $237, a one-time package for 1 backlink. It's sold through my newsletter email blast to 300 subscribers, with a total CAC of $0. I wrote about the details of this launch in another long form. At this price range, impulsive purchases can still happen if you have a strong offer and good copywriting. Use this mid-ticket offer to validate your offer and positioning, build out a team, and establish trust. We went beyond the 1 link for almost all our clients, including this one in particular. For $237, we got him on Forbes, HubSpot, 2 DR50+ sites, and a few other smaller media outlets. By doing this, we further built trust into the relationship and established authority in what we do. Step 3 - Create a high-ticket subscription-based offer By now, you'll hopefully have built enough trust to get through the skepticism filter for something high-ticket. Now, it's time to develop an offer that amplifies your previous one. Something that allows you to let your clients achieve their goals to the maximum extent. For me, this is pitching every relevant media query on every platform for this client every day, to leverage HARO link-building to its full extent, all for a fixed price of $1947/mo. This customized offer is based on direct client feedback, isn't publicized on our website, but we're confident it will directly contribute to achieving this client's goal. A subscription-based offer is much superior because it allows you to create a stable source of revenue, especially at the early stage. That's how I created 3 different offers to solve the same problem for one client. By stacking each offer on top of the previous one, I was able to guide clients from one option to the next. This formula isn't some new rocket science I came up with. It's proven over and over again by other agency owners building in public, like Nick from Baked Design who started with a $9 design kit and now sells $9k/mo design subscriptions at $1M ARR. By stacking offers, you position yourself as a committed partner in your client's long-term success. Lastly, I want to address a common objection: "My customers can't afford $2k/month." But consider this: most people are reading your site on their $3000 MacBook or $1000 iPhone. It's not that they lack the funds, it's more likely that your service isn't meeting their expectations. Talk to them to discover the irresistible offer they'll gladly pay for. Update: lots of DM asking about more specifics so I wrote about it here. https://coldstartblueprint.com/p/ai-agent-email-list-building

So, you want to be a CEO?
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avtgesThis week

So, you want to be a CEO?

I used to post here occasionally with business advice. But it turns out most of you in this sub have a dream, but seemingly no execution. You want to be rich sure, but without understanding what it takes to be a founder, run a startup, create a team around an idea and a strategy, and push them to their limits without burning them out, to win in a market that's never heard of you - not to mention the pressures on your personal life. So, I'm going to post a new game called, "So, You Want to Be A CEO?" The game: Each week I will post a reasonably complex challenge that a startup founder has to overcome, between inception of the company until it goes bust or series A. You respond with your best course of action - that is, what would you do in the situation provided? YOU DON’T HAVE TO DO THE WORK! The rules: One response per person Your upvotes are your score for the week I will track them in the OP Scores are calculated on the Friday of that week You must answer the prompt completely, if you don't you lose half your points earned that week. ChatGPT is allowed, but it may not provide sufficient advice to win the game Prompt 1: "Boomerang" You are an HR executive turned entrepreneur. You have identified a significant issue: professionals over the age of 55 are struggling to re-enter the workforce and you also believe corporations are missing out on a wealth of institutional knowledge in retirement. You believe you can help solve this problem by creating Boomerang, a platform dedicated to empowering these individuals and corporate partners by connecting them with the best candidates aged 55 and older. Objective: Your goal is to validate your concept, develop a Minimum Viable Product (MVP), and balance your personal responsibilities while laying the foundation for Boomerang’s success. This Week's Key Challenges and Decisions: Market Research Challenge 1: You need to validate the market need for Boomerang. This involves understanding the pain points of older job seekers and potential employers. This will take 4 days (non-sequential) How do you get started? Developing an MVP Challenge 2: With limited resources, you need to create an MVP that effectively demonstrates Boomerang’s value. This will take 2 days. Can be combined with other challenges. How do you get started? Dealing with Personal Health Issues Challenge 3: Your doctor mentioned your bloodwork is irregular, but can't pinpoint the cause. They recommend you see a specialist before Friday. This will take 1 day. Give it a shot! There's no right answer, just answer what your plan to do and try to optimize the use of your time to the best of your ability. EDIT: Scoreboard (I realize now the top post generally gets the most upvotes, so I may change the points system): u/conscious_border3019 - 22 u/inBoulderForSummer - 4 u/that_whey-or-the-lee - 3 u/AgencySaas - 3 u/Gold-Ad-8211 - 2 u/93024662 - 2 u/DeusExBam - 2 u/njm19920 - 2 u/SilentEconomist9265 - 2 u/ai_servant - 2 u/Background-Term2759 - 2 u/Insane_squirrel - 2 u/kiss_thechef - 2 u/codeyman2 - 2 u/Xentoxus - 2 u/LongComplex4395 - 2

How to start online business in 7 days ?
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Prior-Inflation8755This week

How to start online business in 7 days ?

Easy to do now. There are several tips that I can give you to start your own digital business. 1) Solve your own problem. If you use the Internet, you know that there are a lot of problems that need to be solved. But focus on your problem first. Once you can figure it out and solve your problem. You can move on to solving people's problems. Ideally, to use tools and technology you know. If you don't know, use NO-CODE tools to build it. For example, if you need to create a website, use landing page builder. If you want to automate your own work, like booking meetings, use Zapier to automate tasks. If you want to create a game, sure, use AI Tools to solve it. I don't care what you will use. Use whatever you want. All I want from you is to solve that problem. 2) After solving your own problem. You can focus on people's problems. Because if you can't solve your own shit, why do you want to solve others problems? Remember that always. If you need to build e-commerce, use Shopify. If you need to build a directory, use directory builder. If you need to build landing pages, use landing page builders. Rule of thumb: Niche, Niche, Niche. Try to focus on a specific niche, solve their problem, and make money on it. Then only thinking about exploring new opportunities. You can use No-Code builders or AI tools or hire developers or hire agencies to do it. It depends on your choice. If you are good at coding, build on your own or delegate to a developer or agency. If you have enough time, use AI Tools to build your own thing. If you want to solve a common problem but with a different perspective, yeah, sure, use No-Code builders for that. 3) Digital business works exactly the same as offline business with one difference. You can move a lot faster, build a lot faster, risk a lot faster, fail a lot faster, earn a lot faster, sell a lot faster, and scale a lot faster. In one week, you can build e-commerce. In the second week, you can build SaaS. In the third week, you can build an AI agent. In the fourth week, you can build your own channel on social media. 4) It gives more power. With great power comes great responsibility. From day one, invest in SEO, social media presence, traffic, and acquiring customers. Don't focus on tech stuff. Don't focus on tools. Focus on the real problem: • Traffic • Marketing • Sales • Conversion rate

Selling equity - what’s next?
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found_it_online_01This week

Selling equity - what’s next?

Hey all, Seeking some guidance / advice as I plan my exit from a marketing agency I helped grow to $5M Long story short, I was hired part time to build their digital marketing department that sat at around 40k annual agency revenue. Since then I’ve become a minority equity partner, and at one point the agency was above $5M in gross agency revenue. The digital department that I run had up to 13 FTE employees at one point And digital revenue accounted for 60% of all agency revenue for the last 3-4 years. So, why am I leaving? Things are groovy, right? Well, we have dropped from $5M to now $3M this year and we’ll be lucky to hit that. As a minority equity party it’s been hard to watch leadership continue to disregard our agency as a digital agency. They don’t want to niche down, and they don’t want to identify as a digital agency, but instead by a full service “strategic agency”. Clients have felt our lack of expertise and direction, so they leave for someone who is an expert in xyz platform or industry. I no longer see their vision, and so I’m planning a sale of my equity and looking for new venture opportunities. While I am perfectly capable of running Google ads and Facebook ads campaigns, and as an accomplished SEO I know how to rank sites, and still find it fun. But I’m not interested in the labor arbitrage model of agency work anymore. I’d rather build a portfolio of in-house properties or digital assets where I have more control. Lately my obsession has been using AI and zapier to automate business processes, documentation, project management etc. Agency life has also exposed me to a lot of industries and business models, which I am always fascinated by. Eventually I will launch my own business, but I’m supporting my partner while they finish school. So I’m a single income household.. Therefore a W2 would be ideal but I’m open to contract work. So my question is- what positions or roles would I fill? I’ve done my share of research but this community has always given me new things to consider. Any feedback or questions are welcomed.

I will not promote — just need advice from fellow startup entrepreneurs
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Forward_Tackle_6487This week

I will not promote — just need advice from fellow startup entrepreneurs

Hey everyone, I’m now based in the San Francisco Bay Area. I’m starting a development agency to help early-stage startups and small businesses turn ideas into real products. Whether it’s building an MVP, scaling an existing app, or providing a dedicated offshore team — that’s the direction I’m heading. Quick background on me: I work with: • Frontend: React.js, Next.js, React Native • Backend: Node.js, Express, Supabase, Firebase • Databases: MongoDB, PostgreSQL • AI/API Integrations: OpenAI and others • DevOps/Automation: n8n, serverless tools, cloud platforms I’ve built and designed dozens of products, and now I have a small but strong team of 5 devs/designers in India. We can scale fast and deliver at Indian pricing — but that’s not my pitch here. I’m not here to promote. I’m genuinely looking for feedback and ideas from others doing similar things. If you’re running a dev agency, working with offshore teams, or supporting early-stage founders, I’d love to know: • What’s working for you in terms of client acquisition? • How are you building trust in the early stages? • Are there any strategies or lessons you wish you knew when starting? Also, if this aligns with something you’re building and you’re open to collaboration, I’m all ears. Let’s connect and share what’s working. Appreciate any thoughts, and happy to answer any questions too!

Good at coding, bad at marketing. Summary
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Official-DATSThis week

Good at coding, bad at marketing. Summary

Hello. I posted a question on what to do if you are good at coding but bad at marketing four days ago, and I received so many responses and tips. The original post is here. I was really glad and excited to read comments. To return the favor to the community and add some more value, I’ve summarized all the comments I got on the original post. Here are they, with my personal comments on some of the advice I got. You’ll never believe it, but the most common advice was to learn. Really, the first and only thing you should start with if you’re bad at marketing is learning. Yet learning could be different. I highlighted 5 main areas. Educate yourself on general questions. Learn more about some basics. For example, start by finding out what the 4P’s of marketing are, and afterward, you’ll inevitably run into YouTube videos, seminars, Udemy courses, or any other resource that resonates with you on some ideas/avenues you could pursue. Read books and watch videos. There are tons of books on marketing and sales. People shared in the comments books by Dan Kennedy and “Cashvertising”, written by Drew Eric Whitman. (I’ve never heard of them, but already ordered on Amazon). For sales, the most common idea was to start with YouTube videos. For example, Alex Hormozi videos and Startup school delivered by Ycombinator videos. Check out Indie Hackers and scrutinize it for a piece of good advice from developers in the same situation. Also, there was advice to follow up and read some guy on Twitter. (Don't want to get unfairly banned from here, so won't post it) Educate yourself and hire a professional or find a co-founder to help you: Hire a seasoned marketer in this field to help you out. He will help you achieve cost-efficient scales. But it could be a real problem to find the right person. Marketing agencies are expensive. Try to look on LinkedIn or among your acquaintances. Look for professionals with credentials or extensive experience. Seek marketing referrals from startups of a similar size/industry. If you don't have those, try to bring a trusted/experienced marketer friend into the intro meetings to help assess whether the service provider knows what they are doing. Talented freelancers can often get the job done for less than hiring an entire agency. Look for a co-founder who is savvy in marketing, passionate, and ready to work hard towards mutual success. Educate and DIY Being the face of your business is way better than having faceless communication. The startup checklist is made based on the comments is next: At least have your product defined. Define your target audience. Set up the goals you want to achieve. Make domain expertise and understand the market and the direction of its development. The next stage is answering tricky questions: Have you created a business model? How do you plan to compete? What’s your unique selling point? How much do you plan to budget for marketing? Are you planning to work alone, or will you need other devs? Then you start thinking about clients… You need the exposure to truly understand the customer's pain points and build a product that they love. You need to think about how your clients would think, and you should tailor each step you take for them. Get feedback from your early users if you already have a product. Interview your potential customers to learn how they buy. This will help you narrow your choice of marketing channels. Get your product or service used by several startups and help them achieve their goals. Endorsements are very valuable marketing assets. You need a landing to validate your value proposition and start sending traffic, or you can run meta instant form campaigns... It would depend on the category of your startup. You need a benchmark of the competition's ads both in Meta and Google, blog posts, domain authority, their landing page, and average search volumes. Do affiliate marketing for your product since it's an effective strategy. Educate and use AI tools for dealing with marketing. Build an LLM-based product to automate marketing. (Sounds like an idea for a startup, right?) Learn following ChatGPT advice. In 1–3 months, you will be another updated person. Look at marketowl, an AI marketing department for startups and microbusinesses that have no budget or time to do marketing. It will automate the basic tasks your business needs, but it doesn't require your marketing expertise. Check out AI tools that are delivering very good marketing content (gocharlie, jasper, copyai). Educate yourself and run socials Start a blog or YouTube channel where you can share your expertise in coding or anything else you are good at and how your product simplifies life. Engage with your audience on social media platforms like Instagram and LinkedIn, where you can showcase your industry knowledge. Start a page on Twitter and an account on Reddit. Follow and read subreddits and pages where your potential customers are. Learn the pain from the inside. Do not simply promote, people will lose interest immediately. Start by taking focused time to create informational content, so people will eventually be naturally intrigued by what you do and want to support you when they start to “know” you. Educate your potential users about the value of your product. Create content based on what ideal customers are asking at the various stages of marketing. e.g., if they are at the beginning of the process, they may use basic language; if they are further down the process, maybe they’ll be specific. Try to get on podcasts and build as many social links as you can. In other words, don’t live in a shell! Post regularly, and eventually you’ll find sites or people that are willing to promote for you. I omitted here all personal help offers and newsletters, however you could find them in the original post. Hope that will be helpful!

80+ Social Media Updates Related to Business Marketing That Occurred in last 5 months
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lazymentorsThis week

80+ Social Media Updates Related to Business Marketing That Occurred in last 5 months

Tiktok expanded its caption limits from 100 to 500 Characters. Reddit Updates Search tools, Now you can search User Comments. “Comment search is here”. Pinterest Announces New Partnership with WooCommerce to Expand Product Listings. Google’s launched ‘multisearch’ feature that lets you search using text and image at the same time. Etsy sellers went on strike after platform increases transaction fees. Reddit launched $1 million fund to support various projects going on platform. Instagram is updating its ranking algorithm to put more focus on Original Content LinkedIn Added New tools In creator mode: improved content analytics and Updates profile video Options. Tiktok launched its own gif library “Effect House”. Instagram Updates Reels editing tools adding reordering clips feature. Google Search got a new label to direct people to original news sources YouTube launches new Profile Rings for Stories and Live. Snapchat launched YouTube Link stickers to make video sharing easier! Messenger adds new shortcuts, including a slack like @everyone feature. Pinterest Expands it’s Creator funds program to help more Underrepresented creators. Reddit brings back r/place after 5 years. Google Adds New Seller Performance Badges, New Pricing Insights for eCommerce Brands. Meta and Google agrees to New Data Transfer agreement to keep Instagram and Facebook running in EU. Twitter tests New Interactive Ad types to boost its promotional Appeal. Instagram removed In-stream Ads from its Advertising Options. Tiktok launched new program “CAP” to help creative agencies reach its audience. Twitch shuts down its desktop app. Meta launched the ability to add “share to Reels” feature to third Party Apps. TikTok Adds New ‘Background Player’ Option for Live-Streams. Twitter rolls out ALT badge and improved image description. Fast, A Checkout Startup with $15 billion valuation shuts down after spending all the funds raised in 2021. Wordpress announced new pricing with more traffic and storage limits after receiving backlash from the community. Sales force upgrades marketing field services and sales tools with AI. Dropbox shop launches in open beta to allow creators to sell digital content. Tiktok is the most downloaded app in Quarter 1 of 2022. WhatsApp announced launch of ‘Communities’ - more structured group chats with admin controls. Tiktok expands testing a private dislike button for comments. Twitter acquired “Openback” A notification app to improve timeline and relevance of push notifications YouTube and Tiktok added New options for Automated Captions, Improving Accessibility. A new social media App “Be Real” is trending across the internet grabbing Gen-Zs attention to try the app. WhatsApp got permission to expand payment services to its Indian user base of 100 Million. YouTube Shorts now allows creators to splice in long-form videos. You can use long form video audios and clips for YT shorts. New Snapchat feature ‘Dynamic Stories’ uses a publisher’s RSS feed to automatically create Stories posts. Zoom launches AI-powered features aimed at sales teams. Tiktok started testing who viewed your profile feature. Ogilvy Announced they will no longer work with who edit their bodies and faces for ads. If you don’t know “Oglivy” is the most successful advertising agency of the decade. YouTube Launches New ‘Search Insights’ for all creators. Snapchat Added 13 million new users in Q1 2022 more than both Twitter and Facebook. Google is Introduced new options to reject tracking cookies in Europe after receiving fines from violating EU data laws. Sony & Microsoft are planning to integrate Ads into their gaming platforms Xbox and PlayStation. YouTube Adds new Shorts Shelf to Trending Tab to show Top Shorts in an alternative section. Instagram started testing a reels template feature which enables creators to copy formats from other reels. Google Tests “What People Are Saying” Search Results. Twitter Launches New Test of Promotions for Third Party Tools Within the App. Instagram is changing how hashtags work by experimenting removing Recents tab from hashtags section. Google Adds New Publisher Verification Badges to Extension Listings in the Google Web Store Amazon AWS launches $30M accelerator program aimed at minority founders. Meta launched more fundraising options for Instagram Reels in 30 countries. Brave Search and DuckDuckGo will no longer support Google AMP due to privacy issues. Instagram is working on a pinned post feature and will officially launch in next few months. Meta: You can now add Music to your Facebook comments Twitter tests new closed caption button to switch on captions in Video Clip Elon Musk Bought Twitter $44 Billion and Company is set to go private. Google now lets you request the removal of personal contact information from search results YouTube reveals that Ads between YT Shorts are being tested with selective brands. LinkedInis rolling out a new website link feature. Google Reduces Visibility Of Business Edits With Color Changes To Profile Updates. Instagram expands testing of 90 second Reels. Microsoft Advertising now offers incentive features like cash-back and adding stock images from your website. Facebook & Pinterest are growing again despite all the hype around slow growth of both platform in last quarter. Google Added 9 new Ad policies to prevent misleading ads taking place. Tiktok Introduces Third-party cookies to its Pixel. (like Facebook Pixel) Twitter reportedly overcounted number of daily active users for last 3 years. Google launched Media CDN to compete on content delivery. YouTube expands Thank You Monetisation tool to all eligible creators. Twitch is looking to expand their cut from streamers earnings from 30 to 50% and also thinks of boosting Ads. Snapchat launches a $230 flying drone camera and new e-commerce integrations in Snap Summit 2022. YouTube Expands its ‘Pre-Publish Checks’ Tool to the Mobile App Google Search Console’s URL parameter tool is officially removed for a time period. Twitter creators can now get paid through Cryptocurrency on Twitter with Stripe. Jellysmack- One of the Influencer marketing agency acquires YouTube analytics tool Google & Microsoft Ads brought more revenue in last quarter- 22% Gains! WhatsApp is working on a paid subscription for multi-phone and tablet chatting. Instagram users now spend 20% of their time in the reels section. Google tests new Color for clicked search results by you. Now Clicked results are in Purple. Twitter: Elon plans to remove employees and focus more on influencers for twitter’s growth + new monetisation ideas were shared. YouTube revenue falls as more users spend time on shorts tab than consuming long form content. Drop 👋 to receive June Updates!

GPT Weekly - 19the June Edition - OpenAI's function calling, Meta's free LLM, EU Regulation and more.
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level6-killjoyThis week

GPT Weekly - 19the June Edition - OpenAI's function calling, Meta's free LLM, EU Regulation and more.

This is a recap covering the major news from last week. 🔥Top 3 news - OpenAI’s updates, Meta’s upcoming free LLM and EU Regulation 🗞️Interesting reads include PSA about protecting your keys, The GPT ouroboros, Reddit - OpenAI’s moat, and more.. 🧑‍🎓Learning includes a Step-by-step guide from a non-technical founder who launched his MVP, Chatbot for your Gdrive and more 🔥Top 3 AI news in the past week OpenAI: New Pricing, Models, & Functions OpenAI has been on a roll. Last week we saw the release of OpenAI best practice on using GPT. This week we saw some amazing updates. Three major buckets were: First, the price decreases for both embeddings and GPT-3.5 tokens. Second, new models for gpt-4 and gpt-3.5. A new longer context model for gpt-3.5. Third, a new function calling capability. Why is it important? Previously, the output from OpenAI was all text. So, calling an external API from GPT was quite difficult. You had to parse the text data and things were often incorrect. Langchain created the Agents and Tools feature to tackle this problem. It was still unreliable and prone to issues. Now you get native support to generate a fixed format output. You can use the output to generate functional calls and also pass functions which need to be called. For example, if your app has multiple API endpoints then you can use GPT to generate the API calls with parameters. You can also pass the endpoints as function calls to ensure the correct function is executed. This functionality can further be used to generate structured data (JSON) out of GPT. So, you can generate data from GPT and load it into your backend. What’s next? This functionality allows turning natural language responses into structured data. This can be used to create “intelligent” backends using LLMs. We might see implementations in no-code tools to allow more robust and natural-language tools for non-technical folks. The structured data process goes both ways. You can also feed structured data into GPT for better responses. This feature also has its share of issues. Function calling suffers from the same prompt injection issues. Malicious actors can pass malicious code in function or the responses. For example, creation of queries using functions might contain malicious code to delete data. Without proper user validation this code will be executed automatically and delete data. So, using LLM as the back-end layer needs proper security implementation. Meta's LLM: Commercial Use Ahead Llama has been a boon for the open source community. Many of the open source models rely on Llama. The issue is that Llama is research-only and cannot be used commercially. So, no one can use it to build any product. Meta is now working on the next version of the model. This model will be available for commercial use. This is in stark contrast to both OpenAI and Google. Both safe-guarde their models and make it available through API. Why is it important? Certain industries cannot use LLM APIs because of strict restrictions on data privacy. These companies would want to run their own instance of a foundational model. A commercially available foundational model is also going to help people who want to keep their “API call” costs next to 0. A commercially available free-for-all model will also help push the open source community further. Just like Llama. What’s next? Sam Altman has said OpenAI didn’t release GPT-3 as open-source because they didn’t think people would be able to run it. Now OpenAI is working on an open-source model. This is going to be weaker than GPT-4. Let the battle of LLMs begin. EU's Proposed Legislation and Its Impact on AI Usage The EU parliament voted to move ahead with the E.U. AI Act. This act aims to ensure consumer protection against the dangers of AI. Why is it important? OpenAI and Sam Altman want regulations for models. They have proposed a IAEA-type of agency to stop the proliferation of LLM models. As per OpenAI, all models should be regulated and monitored. The suggestion of a license based regulation has led to significant backlash. Many people have called it “regulatory capture” - with the aim of shutting down competing LLMs. Licensing based regulations might not really be effective. The EU is approaching regulation from a different angle. It doesn’t focus on how models are developed. Rather focuses on how AI will/can be used. They have broken down use cases into 4 categories - unacceptable (prohibited), high, medium and low risk. For example, Building a Pre-Crime software,on%20crimes%20not%20yet%20committed.) to predict crimes? Building a Social credit system? Unacceptable. Using tools to influence elections or recommendation algorithms? High (Highly regulated). Using generative AI tools to create text or images on news sites? Medium (Add label that the content is AI generated) AI providers also need to disclose their training source. To me this sounds like good legislation. What do you guys think? But, OpenAI has warned that EU regulations might force them to pull out completely. What’s next? The disclosure requirements might help various publishing companies. AI and media companies are in talks to pay for training data. Google has been leading the charge. Additionally, OpenAI and Deepmind will open their models for safety and research purposes to the UK government. 🗞️10 AI news highlights and interesting reads PSA: If you are using Repl to write code, you might want to check your OpenAI API keys. If you have left them embedded then people can pirate and steal the keys. LLMs rely on human annotation or human feedback to learn. And one way to generate human annotation is crowdsourcing. But what if the crowdsource human annotators use LLMs? Research shows 33-46% workers used LLMs. So, basically we go from Human -> AI -> Human -> AI. The AI ouroboros. Researchers also say generated data to train models might cause serious issue. All the talks about moats \- Reddit might be OpenAI’s \future\ moat. Given the amount of complaints about how Google search experience has deteriorated during the blackout, this might be true? Doctors are using ChatGPT but not to diagnose.Rather to be more empathetic. We discussed this just a month ago. And guess where the data for this study came from? Reddit AskDocs. Moat FTW?! Beatles to make a comeback…using Generative AI. SnapFusion - Text to Image diffusion on mobile phones. Large context lengths are important for better GPT experience. The secret sauce for 100k context length. There is a lot of bad AI research out there. Some border on snake oil. Most AI “research” should be double checked and challenged. A new research on huggingface said that GPT-4 can ace MIT curriculum. Now someone is replicating the results and say that GPT-4 can’t beat MIT. Are we seeing peak AI? Especially when people from Deepmind and Meta are involved? Mistral AI raised $113 million in seed round with no product. Some might say this funding is for the team and the team is really solid. The issue though is whether the valuation is justified when OpenAI and Google already have a head start. The AI Hype Wall of Shame. \- Collection of articles which mislead people about AI in various aspects. 🧑‍🎓3 Learning Resources Building and Launching a company using GPT-4 with prompts. (The author didn’t know how to code but created and launched the MVP in a month). Chatbot for your Gdrive - https://www.haihai.ai/gpt-gdrive/ Building ChatGPT plugin using Supabase - https://supabase.com/blog/building-chatgpt-plugins-template That’s it folks. Thank you for reading and have a great week ahead. If you are interested in a focused weekly recap delivered to your inbox on Mondays you can subscribe here. It is FREE!

I'm Building an "AiExecutiveSuperAgent_Systems_Interface" between humanity and the Ai world, as well as each other... Let's Talk?
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Prudent_Ad_3114This week

I'm Building an "AiExecutiveSuperAgent_Systems_Interface" between humanity and the Ai world, as well as each other... Let's Talk?

Ok... So look... This one is pretty crazy... I'm building an Ai Interface that knows me better than I know myself - Check, lots of people have this, either in reality with employees and family members, or with ai intelligence. But it doesn't just know Me... It knows how to talk with Me. It understands my language, because I've trained it to. I've also trained it to translate that to all my clients and HumanAgents, soon to become RobotAgents... The RESULT: I can literally just spend 1-18 hours talking to it, and things get DONE. Most of that time, I just say EXECUTE, or ENGAGE, or DRAFT, or DISPATCH. I feel like a secret agent communicating in codes with his agency 😂 Not great for the paranoiac in me, but it's easy to get that part under control, ya'll. It's like having a team of 10,000 people, all available 24/7, all perfectly synchronised to each other's communication styles, preferences and ultimately: WHAT DO YOU NEED ME TO DO. At the end of the it all, having run my single COMMAND through a thousand of those people, a Document is prepared that outlines the next 3 stages of the plan, along with instructions to the whole team for how to ENACT it. Sounds rather grand and wonderful... Even when I simply use it to help me come up with a filing system for my creative work... \\\\\\\\\\\\\\\\\\\\\\ Here's my current VISION, why I'm doing this AND why I'm doing it publicly despite it being top secret. VISION To create an army of User-Owned and Operated "AiSuperAgencies" which gather intelligence on the user, securely file and analyse it, and then construct a sub-army of agents and tools that work together to produce the desired output, for any Function in the Personal and Professional Lives of EVERYONE, EVERYWHERE, in 3-5 Years. To start, I'm building it for me and the 5-10 cleaners who've made it to Level 1 in my access system. They were sick of toxic employers, tyrannical agencies and greedy customers. They gathered around us (many came in, many went out, few stayed, took about a year for our core team of 3 Level 2 Cleaners. My goal has always been to never employ anyone. Just me, my Partner and the Cleaners. All Shared Owners in the system for delivering the right cleaner to the right house in our town, at the right time and without any dramas or arguments... I have a personal talent for resolving disputes, which has made working for and buying from my business a mostly enjoyable and upbeat experience, with a touch of mystery and a feeling that you're part of something big! It is a business that ran on Me. I put in my time, every day, building automated tool after automated tool. Hiring a contractor to do a job, scratching my head when it didn't add enough value to pay for itself, then just doing it myself again. I wanted to solve that problem. I'm trusting that the few who hear about it who actually see the potential, will just come join us, no dramas, just cool people partnering up! And those that don't, won't. No one could steal it, because it's Mine, and I'll just change the keys anyway loser! Enjoy digging through my past, you lunatic! I'm out here living Now. Anyways... It's lonely around here. I have a cleaning business that I run from my laptop, which means I can live anywhere, but I still had this big problem of time... NOT ENOUGH Oh Wait. It's Here.

Learning AI for Business Leaders
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Bills-WideRightThis week

Learning AI for Business Leaders

Hello Community, For the better part of 2 months I have been reading up on everything in getting a better understanding of the fundamentals of AI - from history of AI to reading the Google 8’s peer reviewed paper on the advent of transformers. I feel as though I am running in circles at times an not following a guided path approach to learning. I’m 40, work in international development in a leadership role - though I have a background in corporate finance and tech. I’m not an engineer, nor do I have the ambition of such a career pivot. However I do want to learn, be abreast, and know enough about the space when evaluating (and proposing) AI related opportunities - my role now should be a path towards a chief innovation officer for a development agency within the next 3-4 years. My sources have been basically everything I can find from tech blogs, WaPo, financial times, economist, and random internet searches. I have completed IBM’s Fundamental on AI course. However, I feel there no structure in learning as I have been piecemealing from so many different sources. Essentially I care about business cases and being able to confidently talk about AI. And not building and deploying a product. MIT and UPenn have some courses on AI for leaders, however, as the space is moving so fast I’m not confident how current their materials are. My ask: Are there any courses (or learning approaches) you recommend that is less-code and more focus on concept and applications I should do? Is my approach to learning too broad and I should focus on a subset of AI such as ML or specifically GenAI since it seems most applications are currently byproducts of it. Many thanks in advance for any support - truly appreciate it.

I'm Building an "AiExecutiveSuperAgent_Systems_Interface" between humanity and the Ai world, as well as each other... Let's Talk?
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Prudent_Ad_3114This week

I'm Building an "AiExecutiveSuperAgent_Systems_Interface" between humanity and the Ai world, as well as each other... Let's Talk?

Ok... So look... This one is pretty crazy... I'm building an Ai Interface that knows me better than I know myself - Check, lots of people have this, either in reality with employees and family members, or with ai intelligence. But it doesn't just know Me... It knows how to talk with Me. It understands my language, because I've trained it to. I've also trained it to translate that to all my clients and HumanAgents, soon to become RobotAgents... The RESULT: I can literally just spend 1-18 hours talking to it, and things get DONE. Most of that time, I just say EXECUTE, or ENGAGE, or DRAFT, or DISPATCH. I feel like a secret agent communicating in codes with his agency 😂 Not great for the paranoiac in me, but it's easy to get that part under control, ya'll. It's like having a team of 10,000 people, all available 24/7, all perfectly synchronised to each other's communication styles, preferences and ultimately: WHAT DO YOU NEED ME TO DO. At the end of the it all, having run my single COMMAND through a thousand of those people, a Document is prepared that outlines the next 3 stages of the plan, along with instructions to the whole team for how to ENACT it. Sounds rather grand and wonderful... Even when I simply use it to help me come up with a filing system for my creative work... \\\\\\\\\\\\\\\\\\\\\\ Here's my current VISION, why I'm doing this AND why I'm doing it publicly despite it being top secret. VISION To create an army of User-Owned and Operated "AiSuperAgencies" which gather intelligence on the user, securely file and analyse it, and then construct a sub-army of agents and tools that work together to produce the desired output, for any Function in the Personal and Professional Lives of EVERYONE, EVERYWHERE, in 3-5 Years. To start, I'm building it for me and the 5-10 cleaners who've made it to Level 1 in my access system. They were sick of toxic employers, tyrannical agencies and greedy customers. They gathered around us (many came in, many went out, few stayed, took about a year for our core team of 3 Level 2 Cleaners. My goal has always been to never employ anyone. Just me, my Partner and the Cleaners. All Shared Owners in the system for delivering the right cleaner to the right house in our town, at the right time and without any dramas or arguments... I have a personal talent for resolving disputes, which has made working for and buying from my business a mostly enjoyable and upbeat experience, with a touch of mystery and a feeling that you're part of something big! It is a business that ran on Me. I put in my time, every day, building automated tool after automated tool. Hiring a contractor to do a job, scratching my head when it didn't add enough value to pay for itself, then just doing it myself again. I wanted to solve that problem. I'm trusting that the few who hear about it who actually see the potential, will just come join us, no dramas, just cool people partnering up! And those that don't, won't. No one could steal it, because it's Mine, and I'll just change the keys anyway loser! Enjoy digging through my past, you lunatic! I'm out here living Now. Anyways... It's lonely around here. I have a cleaning business that I run from my laptop, which means I can live anywhere, but I still had this big problem of time... NOT ENOUGH Oh Wait. It's Here.

Launch your landing page and marketing website faster even if you aren't a designer
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dansmogThis week

Launch your landing page and marketing website faster even if you aren't a designer

As a frontend engineer  who is also good with UI/UX design,  aside from building dashboard and web apps all the time, one other thing I get to build is a landing page or marketing website to sell the product we are building. And just like dashboards, there are lots of repeatable sections in marketing website, just the uniqueness of designs. I find myself always building marketing websites from scratch always, which led me to building astrolandingpage.com , with my years of experience designing and building landing pages, I thought, this is good for me to do. to help me Save time and cut cost Launch early and validate my idea faster Launch beautiful landing page even if you are not a designer With copies that helps you converts, as each templates comes with examples copies and how to write them Although, I’ve been scared to launch this, because I think people might judge me, I probably wont make any sale, all because of how AI is turning out to be. With astrolandingpage, either you are a developer, a non technical person, a freelancer, an agency, a startup founder, you can launch beautiful and modern designs full fledge template in 20 minutes You get to pick from lots of templates and also UI components that you can copy and paste without the need to redesign  I believe this would be of great value to you and also I want to have fun building this. check it our here Astrolandingpage wesbite

Running and selling multiple side projects alongside a 9-5
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Running and selling multiple side projects alongside a 9-5

My current side project started 56 days ago when I started writing 1,000 words per day. My core businesses are an agency and job board, and I just needed a creative outlet. The likes of Chris Guillebeau and Nathan Barry attribute their progression to writing so I thought I’d see if it might do the same for me. At first I was just vomiting words onto the screen, I made a blog and wrote mainly technical guides related to my skills. Over time I realised I was writing more and more about running a business as a solopreneur, or lean operator. There is tons of content out there giving you the Birds Eye of going from 0 to £10m. Inspiring stuff, but I think there is a void in real content, explaining the nuts and bolts of the how.  What is the day-to-day like for the solopreneurs who make a good living and have plenty of free time? That’s what I’m striving for anyway. I’m not talking about the 7-figure outliers. Or the ones teaching you to make content so you can have a business teaching others how to make content, and so on. I’m also sick of the ‘I made $X in 5 minutes and how you can too’  So, I started chatting to people in my network who run lean businesses and/or side hustles. I ask them a bit about their journey and ask them to teach something - how they operate, or a skill/process/system/tool that other people like you/me will find useful. One of my first chats was with Sam Dickie, who runs multiple side projects so thought I’d share here, see if others find it useful and get some feedback. I’ve removed all links as I’ve never posted on Reddit before so conscious of not being promotional, I’m posting this stuff to a tiny email list of friends with no upsells. Just finding my feet on whether others find it useful or not: — Sam is a serial entrepreneur who builds projects in his spare time whilst working a 9-5. He’s scaled and sold multiple ventures and currently runs one of the best newsletters out there for builders and entrepreneurs. Building audience through newsletters has always been a cornerstone strategy for him, so, along with sharing his advice on solopreneurism, he’s also generously shared his lean newsletter writing process. About Sam Sam is a Senior Product Manager who has spent the last 15 years working in the tech sector after starting his career as a town planner. In addition to his job he spends some of his spare time building side projects. These have included a 3D printing startup, a tech directory, a newsletter, a beta product directory, and consultancy. Sam is the epitome of making a success out of following your interest and curiosity. It’s clear he enjoys his business ventures and builds in a risk-free way.   It’s often touted by business gurus to avoid building around your interests, but Sam bucks the trend successfully. I think he’s someone who has already found his 1,000 true fans.  Descending rabbit holes, Sam’s journey of invention and curation 3D printing Sam’s first foray into launching a startup was with Fiilo, a 3D printing business. This was at the height of the 3D printing craze and he self-admits that he used the launch as an excuse to buy a 3D printer. He ended up with two and launching a product called GrowGo. GrowGo is a sustainable 3D-printed product that turns any bottle into somewhere that you can grow plants and herbs. He eventually sold this business and the printers, making around £10k. Along the way, he was exposed to various business tasks, including building a website in Weebly, the biggest nocode website builder of the time, and built an API that enabled print on demand for his product. NoCode.Tech The experiences of building as someone non-technical led to numerous friends asking how he built all of this tech. Back then, nocode wasn’t popular, and it had almost zero search volume, so Sam created a basic directory. A quick landing page on Weebly with a basic value prop, a short explanation and a list of the tools he had used before. It hit the top spot on Product Hunt, and he landed 2,000 subscribers in the first 48 hours. But, he hadn’t built it at this point, so he set about getting to work. He built the directory and list to 30,000 subs and monetised the site through advertising. At its peak with Sam, it was receiving about £2,000 per month in ad revenue. He was still working his 9-5 at this point, so thought it might be a good time to exit. The site was still growing, but it was becoming anxiety inducing whilst he was still working full-time. So, he ended up selling the site and making friend’s with the buyer. Fast forwarding a bit, Nocode.tech was eventually acquired by Stackr, a nocode app. Sam was working for their competitor at the time and ended up being offered a job by his friend who acquired the site. All of this from a side project in his area of passion. Creator Club After selling the directory, Sam lost his outlet for sharing his tools and learnings.  Being fascinated with curation and loving sifting through for nuggets, he invested more time into his personal website and launched Creator Club newsletter. Sam writes monthly and currently has over 8,000 subs. It’s one of the few newsletters that I let bypass my email filters and land in my main inbox. Life as a Part-Time Multipreneur Side Hustler If it’s not obvious already Sam is a curiosity led business creator. He’s found that the products without a revenue focus or intention have ironically outperformed those created for the sole purpose of creating money. He enjoys working on his side hustles. He could have run the Nocode.Tech for 10 more years and wouldn’t have tired of it as it’s a byproduct of his interest. For this reason, he has also created the Beta Directory, simply because he loves unearthing early-stage products. He admits he gets the fear when he thinks about quitting his 9-5, although he suspects if he devoted the same energy to one of his projects it could replace his income (no doubts from me here). This same fear means that he can run his ventures with less fear. This way, he can experiment with freedom and isn’t risking the ranch with a young family to consider. For example, recently he stopped paid sponsors on his newsletter as it was more stress than the value of the income to him. Sam divides his time on evenings and weekends (unequally) between the following: Creator Club Validation Co Beta directory Consultancy The pure side hustle status magnifies the need to run lean, let’s jump into his process…. Sam’s lean newsletter curation and creation process Starting out publishing his personal newsletter Going against his expertise, Sam originally over-engineered his process.  He curated with Feedly and tried to automate the full writing process with Zapier. The trouble is that there are too many points of failure which can lead the whole  chain to break down, and you spend more time fixing the system. For a 200 subscriber newsletter, he needed to pare things back. His set-up now Sam scaled back and now simple builds automations when he needs them. He keeps the process simple, right down to the design and any welcome automations. Keeping things real We touched on the trend that keeping things raw is better. Content has come full circle with the advent of AI. Everything looks too perfect and consequently, people’s tastes are changing. Sam mentioned watermarks that show content isn’t AI written, and we referenced content such as Greg Isenberg’s sketches, and Chris Donnelly’s image posts. \\Step by Step Process:\\ Using Stoop Inbox to manage sources Curation with Pocket Managing content with Airtable and Zapier Using Bearly to summarise Substack for writing Monitoring content sources Sam uses Stoop Inbox, an RSS curation tool, to manage his content sources. It gives him a dedicated email address for newsletters and he follows an Inbox Zero methodology. He checks in daily in Stoop, and on X, Reddit and IndieHackers. With X, he just uses the standard interface but has been careful to curate his feed, sometimes adding in extra notifications to hear from interesting people. Highlighting content When curating links, Sam uses Arc browser and the Pocket extension to save links. It’s super simple and lightweight. He creates tags which trigger an automation that curates the link to Airtable. If you watch the video, here’s a shoutout to Alice, the AI interface I use which has recently featured on Product Hunt. It’s a fantastic tool with bags of potential to enhance a solopreneur’s life. Ranking and sorting content He sends the links indexed using Pocket to a basic Airtable base via Zapier. From there, he grades the content and sets aside some time to read it in more depth. Pocket pulls through the title, metadata, and URL link. Review Sam does this manually but has used a tool as a shortcut for digesting long form content — Bearly.ai. Bearly.ai was created by Trung Phan and linking back to raw content, Trung is 1/3 of the hosts on the Not Investment Advice podcast. Its irreverent style and thumbnail are an example of a successful podcast that doesn’t over polish. Writing it all up Being a huge Notion fan (check out the free templates on his site), Sam originally used Notion for writing and linked it into Revue. When Elon sunsetted Revue, he switched to Substack. He loves the Substack interface so drafts in Substack based on a duplication of last month’s edition. Before publishing, Sam runs through a 10-point Notion checklist, which he shared with me. Parting Advice Keep your tool stack as lean as possible. Avoid tool switching to the shiny new object. Getting launched quickly is key. Don’t think that you have to be everywhere for distribution, Sam sticks with what he knows on X and LinkedIn. Overall, he advises just keeping things simple and therefore minimising risk. Resources He says they’re cliche, but I don’t agree; they’re timeless. Paul Graham of Y Combinator is someone Sam recommends following. He doesn’t write much, which is great as Sam gets anxiety when someone good often writes and he can’t keep up with the writing. His content is well thought out and distills complex concepts in entrepreneurship and startups. In addition, Sam loves Naval Ravikant’s approach. He mentions checking out the Almanac of Naval Ravikant for collected wisdom. Follow Sam’s Journey Again, not going to link here but you can find Sam’s stuff easily enough if you want to. His personal website is beautiful and contains loads of free downloads. He has also curated personal websites he admires if you need some inspiration. Sam is a super nice guy so reach out to him, I did before I started my personal blog recently, and he gave me some great advice. Also, worth keeping an eye on Validation Co, where he aims to help early-stage makers and creators validate their ideas. He’s building super slow — trying to enjoy the process without unachievable deadlines. Maintaining his stamina and passion. Amazing, I hope he writes more about that soon! -- That’s my second shot at an interview, hope you enjoyed it and found something useful in it. I’m talking to a marketplace founder who spends 2–3 hours per month his project, a multiple job board owner with a 9-5 and a leading book designer next. As this is my side project, should I keep going?

Just reached 300 users in 3 months!!!
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w-elm_This week

Just reached 300 users in 3 months!!!

Just reached 300 users after 3 months live!!! My co-founder has been posting a bit here and always got some strong support and he suggested I share my side of things so here it is: How it started I co-founded AirMedia almost a year ago and we both didn’t know much about design/marketing/coding (just studied programming during my 6-month exchange period. The quickest way to get started seemed to get a no-code product that we could put in front of users and get feedback. My co-founder then started learning about bubble and we put together a basic platform to show users. I was working on a custom-code database in the meantime and decided after month 2 that we wanted to get something better I.e. AI would be interacting with the UI and had to do everything custom-code for it. We’re now month 3 and started from scratch again. While I was working on the code, we started talking to some potential users and selling lifetime deals to validate the idea (this is where I would start if I had to do it over again). Well I progressively found out it was more complicated than expected and we only released our first beta product last August (6 months later) Some challenges pre-launch: Getting the Meta/LinkedIn permissions for scheduling took around 1 month As the whole process took more time than expected, the waitlist of 300 that we managed to put together only converted by 10% (into free users). Please don’t make our mistakes and always keep your waitlist updated on what’s going on. Some challenges post-launch: Getting the right feedback and how to prioritise Getting users Monetising (yes - we’re bootstrapped) To get the best feedback we implemented some tracking (according to GDPR of course) on the platform and implemented Microsoft Clarity. The latter is a game-changer, if you have a SaaS and don’t use it you’re missing out. I wasn’t really into getting users as my co-founder handled that but it’s mainly manual and personalised LinkedIn outreach at the beginning and Reddit sharing about the progress, answering questions and getting some feedback at the same time. To monetise we realised we’re too common and there are 100+ other nice schedulers around so we’re now focusing on cracking the content creation side of AI (to be released next week 👀) as there’s much less competitors and it seems like that’s our users want. In the meantime of growing the company, we had to find a way to pay the bills as it’s two of us living together. So my co-founder started using the bubble skills gained and doing some freelance. He did around 7 platforms the last 6 months and we’re now just launching a bubble agency as a part of the main company to get your idea of a SaaS done in 30 days. That’s QuickMVP. It seemed like the right move to help other people (I met many non-technical founder looking for someone to bring their idea to life that didn’t cost $10k and was reliable) and include the AirMedia subscription in the package so let’s see how this next step plays out. Thanks for reading until here :)

How I Built a $6k/mo Business with Cold Email
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Afraid-Astronomer130This week

How I Built a $6k/mo Business with Cold Email

I scaled my SaaS to a $6k/mo business in under 6 months completely using cold email. However, the biggest takeaway for me is not a business that’s potentially worth 6-figure. It’s having a glance at the power of cold emails in the age of AI. It’s a rapidly evolving yet highly-effective channel, but no one talks about how to do it properly. Below is the what I needed 3 years ago, when I was stuck with 40 free users on my first app. An app I spent 2 years building into the void. Entrepreneurship is lonely. Especially when you are just starting out. Launching a startup feel like shouting into the dark. You pour your heart out. You think you have the next big idea, but no one cares. You write tweets, write blogs, build features, add tests. You talk to some lukewarm leads on Twitter. You do your big launch on Product Hunt. You might even get your first few sales. But after that, crickets... Then, you try every distribution channel out there. SEO Influencers Facebook ads Affiliates Newsletters Social media PPC Tiktok Press releases The reality is, none of them are that effective for early-stage startups. Because, let's face it, when you're just getting started, you have no clue what your customers truly desire. Without understanding their needs, you cannot create a product that resonates with them. It's as simple as that. So what’s the best distribution channel when you are doing a cold start? Cold emails. I know what you're thinking, but give me 10 seconds to change your mind: When I first heard about cold emailing I was like: “Hell no! I’m a developer, ain’t no way I’m talking to strangers.” That all changed on Jan 1st 2024, when I actually started sending cold emails to grow. Over the period of 6 months, I got over 1,700 users to sign up for my SaaS and grew it to a $6k/mo rapidly growing business. All from cold emails. Mastering Cold Emails = Your Superpower I might not recommend cold emails 3 years ago, but in 2024, I'd go all in with it. It used to be an expensive marketing channel bootstrapped startups can’t afford. You need to hire many assistants, build a list, research the leads, find emails, manage the mailboxes, email the leads, reply to emails, do meetings. follow up, get rejected... You had to hire at least 5 people just to get the ball rolling. The problem? Managing people sucks, and it doesn’t scale. That all changed with AI. Today, GPT-4 outperforms most human assistants. You can build an army of intelligent agents to help you complete tasks that’d previously be impossible without human input. Things that’d take a team of 10 assistants a week can now be done in 30 minutes with AI, at far superior quality with less headaches. You can throw 5000 names with website url at this pipeline and you’ll automatically have 5000 personalized emails ready to fire in 30 minutes. How amazing is that? Beyond being extremely accessible to developers who are already proficient in AI, cold email's got 3 superpowers that no other distribution channels can offer. Superpower 1/3 : You start a conversation with every single user. Every. Single. User. Let that sink in. This is incredibly powerful in the early stages, as it helps you establish rapport, bounce ideas off one another, offer 1:1 support, understand their needs, build personal relationships, and ultimately convert users into long-term fans of your product. From talking to 1000 users at the early stage, I had 20 users asking me to get on a call every week. If they are ready to buy, I do a sales call. If they are not sure, I do a user research call. At one point I even had to limit the number of calls I took to avoid burnout. The depth of the understanding of my customers’ needs is unparalleled. Using this insight, I refined the product to precisely cater to their requirements. Superpower 2/3 : You choose exactly who you talk to Unlike other distribution channels where you at best pick what someone's searching for, with cold emails, you have 100% control over who you talk to. Their company Job title Seniority level Number of employees Technology stack Growth rate Funding stage Product offerings Competitive landscape Social activity (Marital status - well, technically you can, but maybe not this one…) You can dial in this targeting to match your ICP exactly. The result is super low CAC and ultra high conversion rate. For example, My competitors are paying $10 per click for the keyword "HARO agency". I pay $0.19 per email sent, and $1.92 per signup At around $500 LTV, you can see how the first means a non-viable business. And the second means a cash-generating engine. Superpower 3/3 : Complete stealth mode Unlike other channels where competitors can easily reverse engineer or even abuse your marketing strategies, cold email operates in complete stealth mode. Every aspect is concealed from end to end: Your target audience Lead generation methods Number of leads targeted Email content Sales funnel This secrecy explains why there isn't much discussion about it online. Everyone is too focused on keeping their strategies close and reaping the rewards. That's precisely why I've chosen to share my insights on leveraging cold email to grow a successful SaaS business. More founders need to harness this channel to its fullest potential. In addition, I've more or less reached every user within my Total Addressable Market (TAM). So, if any competitor is reading this, don't bother trying to replicate it. The majority of potential users for this AI product are already onboard. To recap, the three superpowers of cold emails: You start a conversation with every single user → Accelerate to PMF You choose exactly who you talk to → Super-low CAC Complete stealth mode → Doesn’t attract competition By combining the three superpowers I helped my SaaS reach product-marketing-fit quickly and scale it to $6k per month while staying fully bootstrapped. I don't believe this was a coincidence. It's a replicable strategy for any startup. The blueprint is actually straightforward: Engage with a handful of customers Validate the idea Engage with numerous customers Scale to $5k/mo and beyond More early-stage founders should leverage cold emails for validation, and as their first distribution channel. And what would it do for you? Update: lots of DM asking about more specifics so I wrote about it here. https://coldstartblueprint.com/p/ai-agent-email-list-building

Enhancing Time Management & Journaling with AI: A Hybrid Physical-Digital Approach
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Educational-Sand8635This week

Enhancing Time Management & Journaling with AI: A Hybrid Physical-Digital Approach

Hey everyone! I wanted to share my experience combining AI, physical journaling, and time tracking - and get your thoughts on taking this further. Background: My AI-Enhanced Productivity Journey I recently did an intensive experiment tracking my time down to the minute (as a software engineer juggling multiple projects, Kendo practice, and side hustles). I used Claude/ChatGPT to analyze my patterns and got some fascinating insights about my productivity and habits. The AIs helped me spot patterns I was blind to and asked surprisingly thoughtful questions that made me reflect deeper. What really struck me was how AI turned from just an analysis tool into something like a wise friend who remembers everything and asks the right questions at the right time. This got me thinking about creating a more structured approach. The Hybrid Model Concept I'm exploring an idea that combines: Physical journaling/tracking (for tactile experience and mindfulness) AI-powered digital companion (for insights and reflection) Flexible input methods (write in a notebook, take photos, type, or voice record) The key insight is: while AI can track digital activities, our lives happen both online and offline. Sometimes we're in meetings, reading books, or having coffee with friends. By combining human input with AI analysis, we get both accuracy and insight. How It Would Work: \- Write in your physical journal/planner as usual \- Optionally snap photos or type key points into the app \- AI companion provides: \- Smart comparisons (today vs last week/month/year) \- Pattern recognition ("I notice you're most creative after morning exercise...") \- Thoughtful reflection prompts ("How has your approach to \[recurring challenge\] evolved?") \- Connection-making between entries ("This reminds me of what you wrote about...") What Makes This Different Human Agency: You control what to track and share, maintaining mindfulness AI as Coach: Beyond just tracking, it asks meaningful questions based on your patterns Temporal Intelligence: Helps you see how your behaviors and thoughts evolve over time Flexibility: Works whether you prefer paper, digital, or both Early Insights from My Testing: \- Initial tracking caused some anxiety (couldn't sleep first two nights!) but became natural \- AI feedback varies by tool (Claude more encouraging, ChatGPT more direct) \- The combination of manual tracking + AI analysis led to better self-awareness \- Having AI ask unexpected questions led to deeper insights than solo journaling Questions for the Community: Have you tried combining AI with traditional productivity/journaling methods? What worked/didn't? What kinds of AI-generated insights/questions would be most valuable to you? How would you balance the convenience of automation with the benefits of manual tracking? What features would make this truly useful for your productivity practice? I believe there's something powerful in combining the mindfulness of manual tracking, the wisdom of AI, and the flexibility of modern tools. But I'd love to hear your thoughts and experiences! Looking forward to the discussion! 🤔✍️

How to start online business in 7 days ?
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Prior-Inflation8755This week

How to start online business in 7 days ?

Easy to do now. There are several tips that I can give you to start your own digital business. 1) Solve your own problem. If you use the Internet, you know that there are a lot of problems that need to be solved. But focus on your problem first. Once you can figure it out and solve your problem. You can move on to solving people's problems. Ideally, to use tools and technology you know. If you don't know, use NO-CODE tools to build it. For example, if you need to create a website, use landing page builder. If you want to automate your own work, like booking meetings, use Zapier to automate tasks. If you want to create a game, sure, use AI Tools to solve it. I don't care what you will use. Use whatever you want. All I want from you is to solve that problem. 2) After solving your own problem. You can focus on people's problems. Because if you can't solve your own shit, why do you want to solve others problems? Remember that always. If you need to build e-commerce, use Shopify. If you need to build a directory, use directory builder. If you need to build landing pages, use landing page builders. Rule of thumb: Niche, Niche, Niche. Try to focus on a specific niche, solve their problem, and make money on it. Then only thinking about exploring new opportunities. You can use No-Code builders or AI tools or hire developers or hire agencies to do it. It depends on your choice. If you are good at coding, build on your own or delegate to a developer or agency. If you have enough time, use AI Tools to build your own thing. If you want to solve a common problem but with a different perspective, yeah, sure, use No-Code builders for that. 3) Digital business works exactly the same as offline business with one difference. You can move a lot faster, build a lot faster, risk a lot faster, fail a lot faster, earn a lot faster, sell a lot faster, and scale a lot faster. In one week, you can build e-commerce. In the second week, you can build SaaS. In the third week, you can build an AI agent. In the fourth week, you can build your own channel on social media. 4) It gives more power. With great power comes great responsibility. From day one, invest in SEO, social media presence, traffic, and acquiring customers. Don't focus on tech stuff. Don't focus on tools. Focus on the real problem: • Traffic • Marketing • Sales • Conversion rate

I acquired a SaaS for ~5 figures to solve my content problem
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Either_Discussion635This week

I acquired a SaaS for ~5 figures to solve my content problem

In 2023 I bought a SaaS called Cuppa AI. I actually found the product on twitter, run by a very talented engineer in the UK.  I’ve spent tens of thousands of dollars on content for various media companies. In one consumer health company, it cost us around $200-$500 for each SEO optimized article. This adds up pretty quickly. Not forgetting the 20 hours of edits! This isn’t just an isolated problem for a single company. It’s industry wide and affects small business + agency owners alike. I spent over a decade in media, and have seen many agency founders complain about long lead times and high costs for low output.  This is an issue. Large swathes of would-be customers that prefer to consume content before buying are being ignored - either because it takes too long or costs too much for founders to scale this channel.   I eventually became tired of the media content game in 2022 and looked into using SaaS to solve my previous life’s challenges. I started building, acquiring and scaling a portfolio of products that I found useful in my day to day. But the content issue was still there.  So I started to look for ways to reduce the time + cost content burden for my own portfolio.   I initially discovered Cuppa using it for my own personal pains of content research, editing, publishing, and scaling. But then I saw potential. I wanted to turn it into an end to end solution for the content gap that myself and other business owners weren’t taking advantage of because of time, cost, or other priorities.  I sent a DM. Then a few calls later, I acquired it in June 2023.  I chose cuppa vs other competing products for a few reasons:  The founder gave excellent support during and post acquisition  It already had a large, loyal existing user base I’d personally used it and solved a pain with it. I saw the potential to solve many others for more people like me  The founder has put a ton of quality and care into it. There wasn’t a risk of picking up a patchy product, plus it already had great social distribution  It naturally fits my expertise from the ‘other side’. I was the original customer of it, so I knew I could evolve it with features that could create content at scale without losing the human touch  Since then we’ve added a lot of new stuff: Chat with articles Image generation for articles API keys to reduce cost Brand / persona voice custom prompts  Month on month iterative content improvement  Full stack content team that blends AI and human editors for agencies I’m still in full build mode with the team. I want to take it to a place where agencies and SMB owners can trust the AI + human content model enough to see this product as a no-brainer for their biz. I don’t believe in AI slop - there’s enough of that out there - I DO believe in using AI to do the grunt work, but to always have that human element a machine can’t quite mimic.  We have a lot more to get through, but I’m very excited about it. View of the done for you content workflow

I made a Voice AI Automated Testing platform (because I hate making phone calls)
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LemaLogic_comThis week

I made a Voice AI Automated Testing platform (because I hate making phone calls)

As my first New Year’s resolution, I’m excited to officially launch my side project: Testzilla.ai. While designing my Voice AI systems using VAPI, RetellAI, Bland, etc., I quickly got tired of the "Update system, test call flows, repeat" cycle that went with it. The whole point of Voice AI (for me) was that I could get off the phone, not spend even more time on it. So I made some Voice AI agents to test my Voice AI system so I didn't have to keep doing it manually. I showed it to developers friends who got excited and wanted to use it themselves with their systems (and sent me "Take My Money" meme, always a good sign). After hearing this a bunch of times, I decided to make it a platform I could share and easily use on multiple projects, have a simple UI, and let me run tests from my desktop or mobile with a click—and not spend 5-30 minutes of awkward time talking to phonebots in a crowded office. Win. It also has the benefit of being a way for an AI Agency to PROVE to clients that their AI system is working properly, answering questions the right way, NOT answering questions the wrong way, and that any advanced functionality (lookups, appointments, etc.) works properly. Key Features: Multi-Project Management: Simplifies the QA process across a diverse project portfolio, ideal for agencies handling multiple clients. Custom Test Management: Easily create, organize, and track test cases tailored to your project. Run Test Batches: Group and execute test cases efficiently to keep your workflow smooth and organized. Actionable Insights: Get analysis and suggestions that help you fix issues early and improve your releases. Client-Friendly Reporting: Provides clear, detailed reports that make it easy to share progress and results with stakeholders. Developer Tools: Easily manage (receive, email, view, listen, notify) your Transcripts from other systems (VAPI, Retell, etc) without having to create Zapier or Make automations with the provided Webhook URL. More dev tools coming soon, let us know what would make your life easier! I’m launching today and would love to get feedback from this awesome community! If you’re into QA, software development, or just love testing tools, give it a look and let me know what you think. I'll add $20 in credits to your new account so you can try it out risk free, no credit cards required. Here’s the link: Testzilla.ai Looking forward to hearing your thoughts! Cheers, Brian Gallagher

[N] Last Week in AI News Digest 08/15-08/21: detecting hate speech, dogfight simulation, disaster-response, and more!
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regalalgorithmThis week

[N] Last Week in AI News Digest 08/15-08/21: detecting hate speech, dogfight simulation, disaster-response, and more!

Hi there, we at Skynet Today produce a weekly newsletter summarizing each week's major AI news, which seems like it'd be of interest to this subreddit. Here's what's in our latest one: Facebook’s AI for detecting hate speech is facing its biggest challenge yet Facebook has made significant progress recently to proactively take down content that violate its community standards. For example, in the second quarter of 2020, Facebook took down 104.6 million pieces of content. While reviews are typically performed by a vast workforce of human moderators, AI-powered tools have enabled Facebook to do this work at a greater scale for textual content. However, there’s a long way to go for these systems to match or exceed the capabilities of human moderators. This is because a large proportion of hate speech and misinformation is in the form of images and memes, and reasoning about the context and language-image interplay is an extremely difficult challenge for AI. Given Facebook’s scale and the speed at which some use it to spread hate, incite violence, and share lies with millions, Facebook will have to keep running to catch up. AI Slays Top F-16 Pilot In DARPA Dogfight Simulation The Defense Advanced Research Project Agency (DARPA) recently hosted a simulated F16 dogfight competition, with different AI bots competing with each other as well as with human pilots. The top AI bot was able to beat a human pilot 5-0 in the simulated contest. DARPA started this program “as a risk-reduction effort \[…\] to flesh out how human and machine pilots share operational control of a fighter jet to maximize its chances of mission success.” Competition runners are broadly optimistic about the demonstration of AI capabilities, even if they are not close to being deployed on a real aircraft. Of concern, the program had little discussion on the ethics of AI military applications, especially with the lethal autonomous weapon systems being considered. News Advances & Business Microsoft, Energy Dept. to Develop Disaster-Response AI Tools \- The U.S. Department of Energy and Microsoft Corp. on Tuesday announced a partnership to develop artificial-intelligence tools aimed at helping first-responders better react to fast-changing natural events, such as floods and wildfires. Coronavirus: Robot CERi is a bilingual Covid-19 expert \- Ceri is bilingual, clued-up on coronavirus and can tell what mood you are in. Ceri also happens to be a robot. Moscow DOH uses AI platform to detect lung cancer symptoms \- Moscow’s department of health is using an artificial intelligence (AI) platform to detect symptoms of lung cancer in CT scans, as part of a project to implement AI technology for radiology. Scientists develop artificial intelligence system for high precision recognition of hand gestures \- The recognition of human hand gestures by AI systems has been a valuable development over the last decade and has been adopted in high-precision surgical robots, health monitoring equipment and in gaming systems. Forget credit cards - now you can pay with your face. Creepy or cool? \- A new way to pay has arrived in Los Angeles: your face. Concerns & Hype The dystopian tech that companies are selling to help schools reopen sooner \- This fall, AI could be watching students social distance and checking their masks. Thousands of schools nationwide will not be reopening this fall. NYPD Used Facial Recognition Technology In Siege Of Black Lives Matter Activist’s Apartment \- The NYPD deployed facial recognition technology in its hunt for a prominent Black Lives Matter activist, whose home was besieged by dozens of officers and police dogs last week, a spokesperson confirmed to Gothamist. Machines can spot mental health issues - if you hand over your personal data \- Digital diagnosis could transform psychiatry by mining your most intimate data for clues. But is the privacy cost worth it? Supporting Black Artists Who Are Examining AI \- Technology has a complicated relationship with racial justice. Smartphones, internet platforms, and other digital tools can be used to document and expose racism. But digital tools can also fuel racism: smart doorbells surveil Black individuals. A-level and GCSE results in England to be based on teacher assessments in U-turn \- All A-level and GCSE results in England will be based on grades assesed by teachers instead of algorithms. Analysis & Policy GPT-3 and The Question of Automation \- Automation is not an all or nothing proposition. An AI model’s automation capability is highly conjoined with the task and application it is used in. An A.I. Movie Service Could One Day Serve You a New Custom Film Every Time \- How long will it be until an A.I. can make an actual feature film on demand? Fairness, evidence, and predictive equality \- How the causal fairness principle relates to predictive equality How robotics and automation could create new jobs in the new normal \- Depending on who you ask, AI and automation will either destroy jobs or create new ones. In reality, a greater push toward automation will probably both kill and create jobs - human workers will become redundant in certain spheres, sure, but many new roles will likely crop up. Expert Opinions & Discussion within the field Too many AI researchers think real-world problems are not relevant \- The community’s hyperfocus on novel methods ignores what’s really important.

[N] Last Week in AI News Digest 08/15-08/21: detecting hate speech, dogfight simulation, disaster-response, and more!
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regalalgorithmThis week

[N] Last Week in AI News Digest 08/15-08/21: detecting hate speech, dogfight simulation, disaster-response, and more!

Hi there, we at Skynet Today produce a weekly newsletter summarizing each week's major AI news, which seems like it'd be of interest to this subreddit. Here's what's in our latest one: Facebook’s AI for detecting hate speech is facing its biggest challenge yet Facebook has made significant progress recently to proactively take down content that violate its community standards. For example, in the second quarter of 2020, Facebook took down 104.6 million pieces of content. While reviews are typically performed by a vast workforce of human moderators, AI-powered tools have enabled Facebook to do this work at a greater scale for textual content. However, there’s a long way to go for these systems to match or exceed the capabilities of human moderators. This is because a large proportion of hate speech and misinformation is in the form of images and memes, and reasoning about the context and language-image interplay is an extremely difficult challenge for AI. Given Facebook’s scale and the speed at which some use it to spread hate, incite violence, and share lies with millions, Facebook will have to keep running to catch up. AI Slays Top F-16 Pilot In DARPA Dogfight Simulation The Defense Advanced Research Project Agency (DARPA) recently hosted a simulated F16 dogfight competition, with different AI bots competing with each other as well as with human pilots. The top AI bot was able to beat a human pilot 5-0 in the simulated contest. DARPA started this program “as a risk-reduction effort \[…\] to flesh out how human and machine pilots share operational control of a fighter jet to maximize its chances of mission success.” Competition runners are broadly optimistic about the demonstration of AI capabilities, even if they are not close to being deployed on a real aircraft. Of concern, the program had little discussion on the ethics of AI military applications, especially with the lethal autonomous weapon systems being considered. News Advances & Business Microsoft, Energy Dept. to Develop Disaster-Response AI Tools \- The U.S. Department of Energy and Microsoft Corp. on Tuesday announced a partnership to develop artificial-intelligence tools aimed at helping first-responders better react to fast-changing natural events, such as floods and wildfires. Coronavirus: Robot CERi is a bilingual Covid-19 expert \- Ceri is bilingual, clued-up on coronavirus and can tell what mood you are in. Ceri also happens to be a robot. Moscow DOH uses AI platform to detect lung cancer symptoms \- Moscow’s department of health is using an artificial intelligence (AI) platform to detect symptoms of lung cancer in CT scans, as part of a project to implement AI technology for radiology. Scientists develop artificial intelligence system for high precision recognition of hand gestures \- The recognition of human hand gestures by AI systems has been a valuable development over the last decade and has been adopted in high-precision surgical robots, health monitoring equipment and in gaming systems. Forget credit cards - now you can pay with your face. Creepy or cool? \- A new way to pay has arrived in Los Angeles: your face. Concerns & Hype The dystopian tech that companies are selling to help schools reopen sooner \- This fall, AI could be watching students social distance and checking their masks. Thousands of schools nationwide will not be reopening this fall. NYPD Used Facial Recognition Technology In Siege Of Black Lives Matter Activist’s Apartment \- The NYPD deployed facial recognition technology in its hunt for a prominent Black Lives Matter activist, whose home was besieged by dozens of officers and police dogs last week, a spokesperson confirmed to Gothamist. Machines can spot mental health issues - if you hand over your personal data \- Digital diagnosis could transform psychiatry by mining your most intimate data for clues. But is the privacy cost worth it? Supporting Black Artists Who Are Examining AI \- Technology has a complicated relationship with racial justice. Smartphones, internet platforms, and other digital tools can be used to document and expose racism. But digital tools can also fuel racism: smart doorbells surveil Black individuals. A-level and GCSE results in England to be based on teacher assessments in U-turn \- All A-level and GCSE results in England will be based on grades assesed by teachers instead of algorithms. Analysis & Policy GPT-3 and The Question of Automation \- Automation is not an all or nothing proposition. An AI model’s automation capability is highly conjoined with the task and application it is used in. An A.I. Movie Service Could One Day Serve You a New Custom Film Every Time \- How long will it be until an A.I. can make an actual feature film on demand? Fairness, evidence, and predictive equality \- How the causal fairness principle relates to predictive equality How robotics and automation could create new jobs in the new normal \- Depending on who you ask, AI and automation will either destroy jobs or create new ones. In reality, a greater push toward automation will probably both kill and create jobs - human workers will become redundant in certain spheres, sure, but many new roles will likely crop up. Expert Opinions & Discussion within the field Too many AI researchers think real-world problems are not relevant \- The community’s hyperfocus on novel methods ignores what’s really important.

[D] AI regulation: a review of NTIA's "AI Accountability Policy" doc
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elehman839This week

[D] AI regulation: a review of NTIA's "AI Accountability Policy" doc

How will governments respond to the rapid rise of AI? How can sensible regulation keep pace with AI technology? These questions interest many of us! One early US government response has come from the National Telecommunications and Information Administration (NTIA). Specifically, the NTIA published an "AI Accountability Policy Request for Comment" on April 11, 2023. I read the NTIA document carefully, and I'm sharing my observations here for others interested in AI regulation. You can, of course, read the original materials and form your own opinions. Moreover, you can share those opinions not only on this post, but also with the NTIA itself until June 12, 2023. As background, the NTIA (homepage, Wikipedia) consists of a few hundred people within the Department of Commerce. The official mission of the NTIA is "advising the President on telecommunications and information policy issues". Topics covered by NTIA include broadband internet access, spectrum management, internet health, and now artificial intelligence. I do not know whether the NTIA will ultimately drive thinking around AI regulation in the United States or they are just a spunky lot who got something on paper early. The NTIA document is not a specific policy proposal, but rather a thoughtful discussion of AI regulation, followed by a long list of questions on which the NTIA seeks input. This format seems appropriate right now, as we're all trying to make sense of a fast-changing world. The NTIA document leans heavily on two others: the Blueprint for an AI Bill of Rights from the White House Office of Science and Technology and the AI Risk Management Framework from the National Institute of Standards and Technology (NIST). Without going into these two in depth, even tiny snippets convey their differing audiences and flavors: White House Blueprint: "You should be protected from safe and ineffective systems." NIST Framework: "Risk refers to the composite measure of an event’s probability of occurring and the magnitude or degree of the consequences of the corresponding event." Now, turning back to the NTIA document itself, I'll comment on three aspects (1) scope, (2) problems addressed, and (3) solutions contemplated. Scope is critical to understanding the NTIA document, and is probably worth keeping in mind in all near-term discussion of AI regulation. Over the past several years, at least two different technologies have been called "AI". The document mentions both, but the emphasis is NOT on the one you're probably thinking about. In more detail: A few years ago, regulators began scrutinizing "automated decisions systems", which passed as "AI" in those ancient times. An example would be an ML model used by a bank to decide whether or not you get a loan. That model might take in all sorts of information about you, combine it in mysterious ML ways, and reject your loan request. Then you might wonder, "Did that system effectively use my address and name to deduce that I am black and then reject my loan request on the basis of race?" There is some evidence of that happening, and this seems like an injustice. So perhaps such systems should be audited and certified so people know this won't happen. This is the focus of the document. These days, AI more commonly refers to open-ended systems that can engage on a wide range of topics and approximate human intelligence. The document briefly mentions generative AI models, large language models, ChatGPT, and "foundational models" (sic), but this is not the focus. The passing mentions may obscure this, unfortunately. In my opinion, these two notions of "AI" are radically different, and many of the differences matter from a regulatory perspective. Yet NTIA lumps both under a sweeping definition of an "AI system" as "an engineered or machine-based system that can, for a given set of objectives, generate outputs such as predictions, recommendations, or decisions influencing real or virtual environments." (Hmm, this includes my Magic 8-Ball…) Keep scope in mind as we turn to the next aspect: the problems under discussion. Now, NTIA's goal is to solicit input, so considering a wide range of potential problems associated with AI makes sense. Consistent with that, the document refers to democratic values, civil rights, civil liberties, and privacy. And citing the NIST doc, NTIA vaguely notes "a wide range of potential AI risks". Also, AI systems should be "valid and reliable, safe, secure and resilient, accountable and transparent, explainable and interpretable, privacy-enhanced, and fair with their harmful bias managed". And they should call their mothers \every\ week. (Okay, I made that one up.) A few comments on this formulation of the problem. First, these concerns feel more applicable to older-style AI. This includes automated decisions systems, like for a bank loan or for a prison parole recommendation. Sure, I believe such systems should operate in ways consistent with our consensus societal values, and further regulation may be needed to achieve that. But, hello! There's also another, newer class of AI that poses additional challenges. And I don't see those discussed in the NTIA document. Such challenges might include: People losing jobs because AI takes their work. Ensuring malicious people don't use AI tools to wreak havoc on the world. Sorting out intellectual property issues around AI to ensure both rapid progress in the field and respect for creators' rights. Ensuring laws appropriately assign culpability to humans when AIs cause harm. Planning for an incident analogous to the first internet worm, where an AI goes rogue, wreaks some havoc, and everyone is shocked (before it happens 28,385 more times). Bottom line: when I cntrl-F the doc for "robotic overlords", I get zero hits. ZERO. This is why I now believe scope is so important when considering efforts to regulate AI: are we talking about old-school AI or 2023-era AI or what? Because they are pretty different. The last aspect I'll address is the solutions contemplated. Again, NTIA's goal is to stimulate discussion, not propose something specific. Nevertheless, there is a strong push in one particular direction: unlike, "robotic overlord", the word "audit" appears more than 100 times along with many instances of "assessment" and "certification". On one hand, this approach makes sense. Suppose you want to ensure that a bank loan system is fair, that a social media platform isn't spreading misinformation, that a search engine is returning accurate results, etc. Then someone, somewhere has to assess or audit that system and look for problems. That audit might be done by the creator of the system or a third-party auditing agency. Such audits could be incentivized by mandates, prizes, or shiny gold stars. The government might help by fostering development of auditing tools and data. The NTIA is open to all such possibilities and seeks input on how to proceed. On the other hand, this seems like a tactic best suited to automated decision systems operated by financial institutions, government agencies, and the like. Such formal processes seem a poor fit for the current AI wave. For example: Auditing will take time and money. That's something a bank might pay for a system that will run for years. For something fine-tuned over the weekend at a startup or by some guy living in his mother's basement, that's probably not going to happen. Auditing a straightforward decision system seems far easier than assessing an open-ended AI. Beyond basic practicality, the AI could be taught to lie when it senses an audit. Also, auditing procedures (like the NTIA doc itself) will presumably be online, which means that AIs will read them and could potentially respond. Most current ML models fix parameters after training, but I think we'll soon see some models whose parameters evolve as they engage with the world. Auditing such a system that varies continuously over time seems especially difficult. Auditing a foundation model probably tells you little about derivative models. A sweet-hearted model can surely be made into monster with moderate additional training; you don't need to teach the model new cognitive skills, just repurpose existing ones to new ends. More generally, auditing doesn't address many of my concerns about AI regulation (see list above). For example, auditing sort of assumes a basically responsible actor (bank, government agency, big tech company), but AI could be misused by malicious people who, naturally, will not seek a responsible outside assessment. In any case, for both old-school and modern AI, auditing is only one line of defense, and that's not enough. You can audit until you're blue in the face, stuff will still get through, and AI systems will still cause some harm. So what's the next line of defense? For example, is our legal system ready to sensibly assign culpability to humans for AI-related incidents? In summary, the critical problem with the NTIA document is that it creates a largely false appearance of US government engagement with the new class of AI technology. As a result, people could wrongly believe that the US government is already responding to the rise of AI, and fail to advocate for actual, effective engagement. That said, the NTIA document does address important issues around a prominent technology sometimes (formerly?) called "AI". Even there, however, the proposed approach (auditing) seems like an overly-fragile, single line of defense.

How I Reduced 🔽Product Development time by 50% & increased 🔼Revenue multi-folds by incorporating No-Code, Low Code & AI tools in our software development workflow
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nikhil_webfostersThis week

How I Reduced 🔽Product Development time by 50% & increased 🔼Revenue multi-folds by incorporating No-Code, Low Code & AI tools in our software development workflow

I run a web development agency, providing SaaS & bespoke Management systems development. Over the years we almost 🔽reduced the software development time by 50% ... ...and increased our revenue. Simultaneously clients are much happier as they get the product quicker. Here is how we achieved it: 1/ Using Low-Code: ➡️ Provide a visual way to software development. ➡️ I just need to build the logic using the interface, check the preview multiple times to refine features, and then download or push the code to GitHub. The benefits are obvious: ⚡ Much faster compared to writing codes 🔄 Iteration & improvements done quickly. 🚀 Idea to basic tiny MVP within few hours. 🧩 Non-developers can build the initial prototype ✅We use https://quickadminpanel.com/ to quickly build admin panel. It provides CRUD, Authentication, Authorisation, API, Model, View, and Controller in PHP Laravel frameworks. ​ 2/ Using AI: Once adminpanel is ready, customers get to see something tangible from his idea. It also uncovers many unseen features, benefits, and roadblocks for us & customers. No-code tools already did a lot of work for us, now we improve the logic where required, build new interfaces, and do integrations. With chatGPT as a development companion, it makes the entire development and design superfast. by helping to build logic quickly, automate mundane tasks, and overcome any roadblocks. ​ Some of our common use cases are: ➡️ Writing PRD ➡️ Brand Guidelines - Color pallet selection, Fonts, images, etc based on targetted niche. ➡️ Designing new component ➡️ Logic building & solving ➡️ Automated Recurring tasks ✅ We use a combination of chatGPT & Github Copilot for AI Assistance. ​ 3/ Using No-Code: ➡️ Allows to quickly build without writing code. ➡️ Provides complete end-to-end solution (application hosting, database hosting, API integrations, etc) ➡️ Unlike Low-code it doesn't provide an option to download code. ✅ Once the MVP is done, we use FormNX to quickly build various types of forms required, like contact forms, Survey forms, initial waiting list forms, Churn Survey forms, Webinar registration & much more. With this customers can build/change forms, embed them in cms, or share them on social media without relying on developers. \\\\\* Doing these 3 has truly helped our agency, leading to substantial time savings, revenue growth, and improved client satisfaction. If you’re an agency owner, i highly recommend doing it to supercharge your agency's growth. If any questions feel free to comment below, happy to help.

I tested hundreds of marketing tools in the last three years and these 50 made it to the list. I'll sum up my top 50 marketing tools with one or two sentences + give you pricings.
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SpicyCopyThis week

I tested hundreds of marketing tools in the last three years and these 50 made it to the list. I'll sum up my top 50 marketing tools with one or two sentences + give you pricings.

Hey guys, I'm working in a growth marketing agency. Marketing tools are 30% of what we do, so we use them a lot and experiment with the new ones as much as possible. There are thousands of tools and it's easy to get lost, so I wanted to share the tools we use most on a daily basis. And divide the list into 14 categories. I thought this could be handy for Entrepreneurs subreddit. Why adopt tools? I see marketing tools as tireless colleagues. If you can't hire an employee, choosing the right tool can solve your problems, because they Are super cheap. Work 7/24 for you. Don’t make mistakes. Don’t need management. (or needless management) Help you to automate the majority of your lead gen process. Onwards to the list. (With the pricings post ended up quite long, you can find a link in the end if you want to check the prices) Email marketing tools #1 ActiveCampaign is armed with the most complicated email automation features and has the most intuitive user experience. It feels like you already know how to use it. \#2 Autopilot is visual marketing automation and customer journey tool that helps you acquire, nurture based on behaviors, interest etc. #3 Mailjet: This is the tool we use to send out bulky email campaigns such as newsletters. It doesn't have sexy features like others but does its job for a cheap price. Email address finders #4 Skrapp finds email of your contacts by name and company. It also works with LinkedIn Sales Navigator and can extract thousands of emails in bulk + have a browser add-on. #5 Hunter: Similar to Skrapp but doesn't work with LinkedIn Sales Navigator directly. In addition, there are email templates and you can set up email campaigns. Prospecting and outreach tools #6 Prospect combines the personal emails, follow-up calls, other social touches and helps you create multichannel campaigns.  #7 Reply is a more intuitive version of Prospect. It is easy to learn and use; their UX makes you feel good and sufficient.  CRM tools #8 Salesflare helps you to stop managing your data and start managing your customers. Not yet popular as Hubspot and etc but the best solution for smaller B2B businesses. (we're fans) \#9 Hubspot: The most popular CRM for good reason and has a broader product range you can adopt in your next steps. Try this if you have a bulky list of customers because it is free. #10 Pardot: Pardot is by Salesforce, it's armed with features that can close the gap between marketing and sales. Sales Tools #11 Salesforce is the best sales automation and lead management software. It helps you to create complicated segmentations and run, track, analyze campaigns from the same dashboard. #12 LinkedIn Sales Navigator gives you full access to LinkedIn's user database. You can even find a kidnapped CEO if you know how to use it with other marketing automation tools like Skrapp. #13 Pipedrive is a simple tool and excels in one thing. It tracks your leads and tells you when to take the next action. It makes sales easier. #14 Qwilr creates great-looking docs, at speed. You can design perfect proposals, quotes, client updates, and more in a flash. We use it a lot to close deals, it's effective. #15 Crystalknows is an add-on that tells you anyone’s personality on LinkedIn and gives you a detailed approach specific to that person. It's eerily accurate. #16 Leadfeeder shows you the companies that visited your website. Tells how they found you and what they’re interested in. It has a free version. Communication Tools #17 Intercom is a sweet and smart host that welcomes your visitors when you’re not home. It’s one of the best chatbot tools in the market. #18 Drift is famous for its conversational marketing features and more sales-focused than Intercom. #19 Manychat is a chatbot that helps you create high converting Facebook campaigns. #20 Plann3r helps you create your personalized meeting page. You can schedule meetings witch clients, candidates, and prospects. #21 Loom is a video messaging tool, it helps you to be more expressive and create closer relationships. #22 Callpage collects your visitors’ phone number and connects you with them in seconds. No matter where you are. Landing page tools #23 Instapage is the best overall landing page builder. It has a broad range of features and even squirrel can build a compelling landing page with templates. No coding needed. #24 Unbounce can do everything that Instapage does and lets you build a great landing page without a developer. But it's less intuitive. Lead generation / marketing automation tools #25 Phantombuster is by far the most used lead generation software in our tool kit. It extracts data, emails, sends requests, customized messages, and does many things on autopilot in any platform. You can check this, this and this if you want to see it in action. #26 Duxsoup is a Google Chrome add-on and can also automate some of LinkedIn lead generation efforts like Phantombuster. But not works in the cloud. #27 Zapier is a glue that holds all the lead generation tools together. With Zapier, You can connect different marketing tools and no coding required. Conversion rate optimization tools #28 Hotjar tracks what people are doing on your website by recording sessions and capturing mouse movements. Then it gives you a heatmap. #29 UsabilityHub shows your page to a digital crowd and measures the first impressions and helps you to validate your ideas. #30 Optinmonster is a top tier conversion optimization tool. It helps you to capture leads and enables you to increase conversions rates with many features. #31 Notifia is one mega tool of widgets that arms your website with the wildest social proof and lead capturing tactics. #32 Sumo is a much simpler version of Notifia. But Sumo has everything to help you capture leads and build your email lists. Web scrapers #33 Data Miner is a Google Chrome browser extension that helps you scrape data from web pages and into a CSV file or Excel spreadsheet. #34 Webscraper does the same thing as Data Miner; however, it is capable of handling more complex tasks. SEO and Content #35 Grammarly: Your English could be your first language and your grammar could be better than Shakespeare. Grammarly still can make your writing better. #36 Hemingwayapp is a copywriting optimization tool that gives you feedback about your copy and improves your readability score, makes your writing bolder and punchier. Free. #37 Ahrefs is an all-rounder search engine optimization tool that helps you with off-page, on-page or technical SEO. #38 SurferSEO makes things easier for your on-page SEO efforts. It’s a tool that analyzes top Google results for specific keywords and gives you a content brief based on that data. Video editing and design tools #39 Canva is a graphic design platform that makes everything easy. It has thousands of templates for anything from Facebook ads, stylish presentations to business cards.  #40 Kapwing is our go-to platform for quick video edits. It works on the browser and can help you to create stylish videos, add subtitles, resize videos, create memes, or remove backgrounds. #41 Animoto can turn your photos and video clip into beautiful video slideshows. It comes handy when you want to create an advertising material but don’t have a budget. Advertising tools #42 AdEspresso lets you create and test multiple ads with few clicks. You can optimize your FB, IG, and Google ads from this tool and measure your ads with in-depth analytics. #43 AdRoll is an AI-driven platform that connects and coordinates marketing efforts across ads, email, and online stores. Other tools #44 Replug helps you to shorten, track, optimize your links with call-to-actions, branded links, and retargeting pixels #45 Draw.io = Mindmaps, schemes, and charts. With Draw.io, you can put your brain in a digital paper in an organized way. #46 Built With is a tool that finds out what websites are built with. So you can see what tools they're using and so on. #47 Typeform can turn data collection into an experience with Typeform. This tool helps you to engage your audience with conversational forms or surveys and help you to collect more data. #48 Livestorm helped us a lot, especially in COVID-19 tiles. It’s a webinar software that works on your browser, mobile, and desktop. #49 Teachable \- If you have an online course idea but hesitating because of the production process, Teachable can help you. It's easy to configure and customizable for your needs. #50 Viral Loops provides a revolutionary referral marketing solution for modern marketers. You can create and run referral campaigns in a few clicks with templates. Remember, most of these tools have a free trial or free version. Going over them one by one can teach you a lot and help you grow your business with less work power in the early stages of your business. I hope you enjoyed the read and can find some tools to make things easier! Let me know about your favorite tools in the comments, so I can try them out. \------ If you want to check the prices and see a broader explanation about the tools, you can go here.

The delicate balance of building an online community business
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matthewbarbyThis week

The delicate balance of building an online community business

Hey /r/Entrepreneur 👋 Just under two years ago I launched an online community business called Traffic Think Tank with two other co-founders, Nick Eubanks and Ian Howells. As a Traffic Think Tank customer you (currently) pay $119 a month to get access to our online community, which is run through Slack. The community is focused on helping you learn various aspects of marketing, with a particular focus on search engine optimization (SEO). Alongside access to the Slack community, we publish new educational video content from outside experts every week that all customers have access to. At the time of writing, Traffic Think Tank has around 650 members spanning across 17 of the 24 different global time zones. I was on a business trip over in Sydney recently, and during my time there I met up with some of our Australia-based community members. During dinner I was asked by several of them how the idea for Traffic Think Tank came about and what steps we took to validate that the idea was worth pursuing.  This is what I told them… How it all began It all started with a personal need. Nick, an already successful entrepreneur and owner of a marketing agency, had tested out an early version Traffic Think Tank in early 2017. He offered real-time consulting for around ten customers that he ran from Slack. He would publish some educational videos and offer his advice on projects that the members were running. The initial test went well, but it was tough to maintain on his own and he had to charge a fairly high price to make it worth his time. That’s when he spoke to me and Ian about turning this idea into something much bigger. Both Ian and I offered something slightly different to Nick. We’ve both spent time in senior positions at marketing agencies, but currently hold senior director positions in 2,000+ public employee companies (HubSpot and LendingTree). Alongside this, as a trio we could really ramp up the quality and quantity of content within the community, spread out the administrative workload and just generally have more resources to throw at getting this thing off the ground. Admittedly, Nick was much more optimistic about the potential of Traffic Think Tank – something I’m very thankful for now – whereas Ian and I were in the camp of “you’re out of your mind if you think hundreds of people are going to pay us to be a part of a Slack channel”. To validate the idea at scale, we decided that we’d get an initial MVP of the community up and running with a goal of reaching 100 paying customers in the first six months. If we achieved that, we’d validated that it was a viable business and we would continue to pursue it. If not, we’d kill it. We spent the next month building out the initial tech stack that enabled us to accept payments, do basic user management to the Slack channel, and get a one-page website up and running with information on what Traffic Think Tank was all about.  After this was ready, we doubled down on getting some initial content created for members – I mean, we couldn’t have people just land in an empty Slack channel, could we? We created around ten initial videos, 20 or so articles and then some long threads full of useful information within the Slack channel so that members would have some content to pour into right from the beginning.  Then, it was time to go live. The first 100 customers Fortunately, both Nick and I had built a somewhat substantial following in the SEO space over the previous 5-10 years, so we at least had a large email list to tap into (a total of around 40,000 people). We queued up some launch emails, set an initial price of $99 per month and pressed send. [\[LINK\] The launch email I sent to my subscribers announcing Traffic Think Tank](https://mailchi.mp/matthewbarby/future-of-marketing-1128181) What we didn’t expect was to sell all of the initial 100 membership spots in the first 72 hours. “Shit. What do we do now? Are we ready for this many people? Are we providing them with enough value? What if something breaks in our tech stack? What if they don’t like the content? What if everyone hates Slack?” All of these were thoughts running through my head. This brings me to the first great decision we made: we closed down new membership intake for 3 months so that we could focus completely on adding value to the first cohort of users. The right thing at the right time SEO is somewhat of a dark art to many people that are trying to learn about it for the first time. There’s hundreds of thousands (possibly millions) of articles and videos online that talk about how to do SEO.  Some of it’s good advice; a lot of it is very bad advice.  Add to this that the barrier to entry of claiming to be an “expert” in SEO is practically non-existent and you have a recipe for disaster. This is why, for a long time, individuals involved in SEO have flocked in their masses to online communities for information and to bounce ideas off of others in the space. Forums like SEObook, Black Hat World, WickedFire, Inbound.org, /r/BigSEO, and many more have, at one time, been called home by many SEOs.  In recent times, these communities have either been closed down or just simply haven’t adapted to the changing needs of the community – one of those needs being real-time feedback on real-world problems.  The other big need that we all spotted and personally had was the ability to openly share the things that are working – and the things that aren’t – in SEO within a private forum. Not everyone wanted to share their secret sauce with the world. One of the main reasons we chose Slack as the platform to run our community on was the fact that it solved these two core needs. It gave the ability to communicate in real-time across multiple devices, and all of the information shared within it was outside of the public domain. The other problem that plagued a lot of these early communities was spam. Most of them were web-based forums that were free to access. That meant they became a breeding ground for people trying to either sell their services or promote their own content – neither of which is conducive to building a thriving community. This was our main motivation for charging a monthly fee to access Traffic Think Tank. We spent a lot of time thinking through pricing. It needed to be enough money that people would be motivated to really make use of their membership and act in a way that’s beneficial to the community, but not too much money that it became cost prohibitive to the people that would benefit from it the most. Considering that most of our members would typically spend between $200-800 per month on SEO software, $99 initially felt like the perfect balance. Growing pains The first three months of running the community went by without any major hiccups. Members were incredibly patient with us, gave us great feedback and were incredibly helpful and accommodating to other members. Messages were being posted every day, with Nick, Ian and myself seeding most of the engagement at this stage.  With everything going smoothly, we decided that it was time to open the doors to another intake of new members. At this point we’d accumulated a backlog of people on our waiting list, so we knew that simply opening our doors would result in another large intake. Adding more members to a community has a direct impact on the value that each member receives. For Traffic Think Tank in particular, the value for members comes from three areas: The ability to have your questions answered by me, Nick and Ian, as well as other members of the community. The access to a large library of exclusive content. The ability to build connections with the wider community. In the early stages of membership growth, there was a big emphasis on the first of those three points. We didn’t have an enormous content library, nor did we have a particularly large community of members, so a lot of the value came from getting a lot of one-to-one time with the community founders. [\[IMAGE\] Screenshot of engagement within the Traffic Think Tank Slack community](https://cdn.shortpixel.ai/client/qglossy,retimg,w_1322/https://www.matthewbarby.com/wp-content/uploads/2019/08/Community-Engagement-in-Traffic-Think-Tank.png) The good thing about having 100 members was that it was just about feasible to give each and every member some one-to-one time within the month, which really helped us to deliver those moments of delight that the community needed early on. Two-and-a-half months after we launched Traffic Think Tank, we opened the doors to another 250 people, taking our total number of members to 350. This is where we experienced our first growing pains.  Our original members had become used to being able to drop us direct messages and expect an almost instant response, but this wasn’t feasible anymore. There were too many people, and we needed to create a shift in behavior. We needed more value to come from the community engaging with one another or we’d never be able to scale beyond this level. We started to really pay attention to engagement metrics; how many people were logging in every day, and of those, how many were actually posting messages within public channels.  We asked members that were logging in a lot but weren’t posting (the “lurkers”) why that was the case. We also asked the members that engaged in the community the most what motivated them to post regularly. We learned a lot from doing this. We found that the large majority of highly-engaged members had much more experience in SEO, whereas most of the “lurkers” were beginners. This meant that most of the information being shared in the community was very advanced, with a lot of feedback from the beginners in the group being that they “didn’t want to ask a stupid question”.  As managers of the community, we needed to facilitate conversations that catered to all of our members, not just those at a certain level of skill. To tackle this problem, we created a number of new channels that had a much deeper focus on beginner topics so novice members had a safe place to ask questions without judgment.  We also started running live video Q&As each month where we’d answer questions submitted by the community. This gave our members one-on-one time with me, Nick and Ian, but spread the value of these conversations across the whole community rather than them being hidden within private messages. As a result of these changes, we found that the more experienced members in the community were really enjoying sharing their knowledge with those with less experience. The number of replies within each question thread was really starting to increase, and the community started to shift away from just being a bunch of threads created by me, Nick and Ian to a thriving forum of diverse topics compiled by a diverse set of individuals. This is what we’d always wanted. A true community. It was starting to happen. [\[IMAGE\] Chart showing community engagement vs individual member value](https://cdn.shortpixel.ai/client/qglossy,retimg,w_1602/https://www.matthewbarby.com/wp-content/uploads/2019/08/Community-Engagement-Balance-Graph.jpg) At the same time, we started to realize that we’ll eventually reach a tipping point where there’ll be too much content for us to manage and our members to engage with. When we reach this point, the community will be tough to follow and the quality of any given post will go down. Not only that, but the community will become increasingly difficult to moderate. We’re not there yet, but we recognize that this will come, and we’ll have to adjust our model again. Advocating advocacy As we started to feel more comfortable about the value that members were receiving, we made the decision to indefinitely open for new members. At the same time, we increased the price of membership (from $99 a month to $119) in a bid to strike the right balance between profitability as a business and to slow down the rate at which we were reaching the tipping point of community size. We also made the decision to repay all of our early adopters by grandfathering them in to the original pricing – and committing to always do this in the future. Despite the price increase, we saw a continued flow of new members come into the community. The craziest part about this was that we were doing practically no marketing activities to encourage new members– this was all coming from word of mouth. Our members were getting enough value from the community that they were recommending it to their friends, colleagues and business partners.  The scale at which this was happening really took us by surprise and it told us one thing very clearly: delivering more value to members resulted in more value being delivered to the business. This is a wonderful dynamic to have because it perfectly aligns the incentives on both sides. We’d said from the start that we wouldn’t sacrifice value to members for more revenue – this is something that all three of us felt very strongly about. First and foremost, we wanted to create a community that delivered value to its members and was run in a way that aligned with our values as people. If we could find a way to stimulate brand advocacy, while also tightening the bonds between all of our individual community members, we’d be boosting both customer retention and customer acquisition in the same motion. This became our next big focus. [\[TWEET\] Adam, one of our members wore his Traffic Think Tank t-shirt in the Sahara desert](https://twitter.com/AdamGSteele/status/1130892481099382784) We started with some simple things: We shipped out Traffic Think Tank branded T-shirts to all new members. We’d call out each of the individuals that would submit questions to our live Q&A sessions and thank them live on air. We set up a new channel that was dedicated to sharing a quick introduction to who you are, what you do and where you’re based for all new members. We’d created a jobs channel and a marketplace for selling, buying and trading services with other members. Our monthly “blind dates” calls were started where you’d be randomly grouped with 3-4 other community members so that you could hop on a call to get to know each other better. The Traffic Think Tank In Real Life (IRL)* channel was born, which enabled members to facilitate in-person meetups with each other. In particular, we saw that as members started to meet in person or via calls the community itself was feeling more and more like a family. It became much closer knit and some members started to build up a really positive reputation for being particularly helpful to other members, or for having really strong knowledge in a specific area. [\[TWEET\] Dinner with some of the Traffic Think Tank members in Brighton, UK](https://twitter.com/matthewbarby/status/1117175584080134149) Nick, Ian and I would go out of our way to try and meet with members in real life wherever we could. I was taken aback by how appreciative people were for us doing this, and it also served as an invaluable way to gain honest feedback from members. There was another trend that we’d observed that we didn’t really expect to happen. More and more members were doing business with each another. We’ve had people find new jobs through the community, sell businesses to other members, launch joint ventures together and bring members in as consultants to their business. This has probably been the most rewarding thing to watch, and it was clear that the deeper relationships that our members were forming were resulting in an increased level of trust to work with each other. We wanted to harness this and take it to a new level. This brought us to arguably the best decision we’ve made so far running Traffic Think Tank… we were going to run a big live event for our members. I have no idea what I’m doing It’s the first week of January 2019 and we’re less than three weeks away from Traffic Think Tank LIVE, our first ever in-person event hosting 150 people, most of which are Traffic Think Tank members. It's like an ongoing nightmare I can’t wake up from. That was Nick’s response in our private admin channel to myself and Ian when I asked if they were finding the run-up to the event as stressful as I was. I think that all three of us were riding on such a high from how the community was growing that we felt like we could do anything. Running an event? How hard can it be? Well, turns out it’s really hard. We had seven different speakers flying over from around the world to speak at the event, there was a pre- and after event party, and we’d planned a charity dinner where we would take ten attendees (picked at random via a raffle) out for a fancy meal. Oh, and Nick, Ian and I were hosting a live Q&A session on stage. It wasn’t until precisely 48 hours before the event that we’d realized we didn’t have any microphones, nor had a large amount of the swag we’d ordered arrived. Plus, a giant storm had hit Philly causing a TON of flight cancellations. Perfect. Just perfect. This was honestly the tip of the iceberg. We hadn’t thought about who was going to run the registration desk, who would be taking photos during the event and who would actually field questions from the audience while all three of us sat on stage for our live Q&A panel. Turns out that the answer to all of those questions were my wife, Laura, and Nick’s wife, Kelley. Thankfully, they were on hand to save our asses. The weeks running up to the event were honestly some of the most stressful of my life. We sold around 50% of our ticket allocation within the final two weeks before the event. All of the event organizers told us this would happen, but did we believe them? Hell no!  Imagine having two weeks until the big day and as it stood half of the room would be completely empty. I was ready to fly most of my extended family over just to make it look remotely busy. [\[IMAGE\] One of our speakers, Ryan Stewart, presenting at Traffic Think Tank LIVE](https://cdn.shortpixel.ai/client/qglossy,retimg,w_1920/https://www.matthewbarby.com/wp-content/uploads/2019/08/Traffic-Think-Tank-LIVE-Ryan-Presenting.jpg) Thankfully, if all came together. We managed to acquire some microphones, the swag arrived on the morning of the event, all of our speakers were able to make it on time and the weather just about held up so that our entire allocation of ticket holders was able to make it to the event. We pooled together and I’m proud to say that the event was a huge success. While we made a substantial financial loss on the event itself, January saw a huge spike in new members, which more than recouped our losses. Not only that, but we got to hang out with a load of our members all day while they said really nice things about the thing we’d built. It was both exhausting and incredibly rewarding. Bring on Traffic Think Tank LIVE 2020! (This time we’re hiring an event manager...)   The road ahead Fast forward to today (August 2019) and Traffic Think Tank has over 650 members. The biggest challenges that we’re tackling right now include making sure the most interesting conversations and best content surfaces to the top of the community, making Slack more searchable (this is ultimately one of its flaws as a platform) and giving members a quicker way to find the exclusive content that we create. You’ll notice there’s a pretty clear theme here. In the past 30 days, 4,566 messages were posted in public channels inside Traffic Think Tank. If you add on any messages posted inside private direct messages, this number rises to 21,612. That’s a lot of messages. To solve these challenges and enable further scale in the future, we’ve invested a bunch of cash and our time into building out a full learning management system (LMS) that all members will get access to alongside the Slack community. The LMS will be a web-based portal that houses all of the video content we produce. It will also  provide an account admin section where users can update or change their billing information (they have to email us to do this right now, which isn’t ideal), a list of membership perks and discounts with our partners, and a list of links to some of the best threads within Slack – when clicked, these will drop you directly into Slack. [\[IMAGE\] Designs for the new learning management system (LMS)](https://cdn.shortpixel.ai/client/qglossy,retimg,w_2378/https://www.matthewbarby.com/wp-content/uploads/2019/08/Traffic-Think-Tank-LMS.png) It’s not been easy, but we’re 95% of the way through this and I’m certain that it will have a hugely positive impact on the experience for our members. Alongside this we hired a community manager, Liz, who supports with any questions that our members have, coordinates with external experts to arrange webinars for the community, helps with new member onboarding, and has tightened up some of our processes around billing and general accounts admin. This was a great decision. Finally, we’ve started planning next year’s live event, which we plan to more than double in size to 350 attendees, and we decided to pick a slightly warmer location in Miami this time out. Stay tuned for me to have a complete meltdown 3 weeks from the event. Final thoughts When I look back on the journey we’ve had so far building Traffic Think Tank, there’s one very important piece to this puzzle that’s made all of this work that I’ve failed to mention so far: co-founder alignment. Building a community is a balancing act that relies heavily on those in charge being completely aligned. Nick, Ian and I completely trust each other and more importantly, are philosophically aligned on how we want to run and grow the community. If we didn’t have this, the friction between us could tear apart the entire community. Picking the right people to work with is important in any company, but when your business is literally about bringing people together, there’s no margin for error here.  While I’m sure there will be many more challenges ahead, knowing that we all trust each other to make decisions that fall in line with each of our core values makes these challenges dramatically easier to overcome. Finally, I’d like to thank all of our members for making the community what it is today – it’d be nothing without you and I promise that we’ll never take that for granted. ​ I originally posted this on my blog here. Welcoming all of your thoughts, comments, questions and I'll do my best to answer them :)

[Ultimate List] A list of Marketing Tools That I’ve tested over the years and found helpful to do better marketing with less work. More than 50 Tools To Help you with Marketing, Copywriting & Sales!
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lazymentorsThis week

[Ultimate List] A list of Marketing Tools That I’ve tested over the years and found helpful to do better marketing with less work. More than 50 Tools To Help you with Marketing, Copywriting & Sales!

Starting to focus on marketing for your business, You will come across the same tools mentioned over and over by marketers. I would like to mention here tools that you might haven’t seen going viral in the community but actually will help you grow faster and efficiently. Starting off with My favourite Marketing Channel! #Email Marketing For SMBs Convertkit / Mailerlite / Mailchimp - These 3 Platforms are the best options for SMBs and entrepreneurs just starting out with email marketing. All 3 have free plans up to 1,000 subscribers. Scribe - Email Signature Tool, Create Great Email signatures for your emails. Liramail - Most Email marketing platforms don’t offer great email templates. This tool will help you build great email templates with drag and drop. Quick mail Auto-Warmer - Most Businesses at the beginning don’t know what to do when open rate drops. You need to use an email warmer like this to keep it up. #Email Marketing For Big Businesses SendGrid - Overall Email Marketing Tools, this tool is best for brands that have huge email lists and email marketing is the key marketing channel. Braze - This tool is leading in email marketing for large Email senders. When I was working for agencies, this was one of the best email marketing tools I had used. NeoCertified - Protect your emails for spammers and threats. To keep your email list healthy, this is a must have! Sparkloop - Referral Marketing For Email Campaigns. Email can generate great huge amount of referrals for you and Sparkloop makes it easier. #Cold Emails & Lead Generation Hunter - A Great Tool to scrape emails from domain names. The tool comes with a green free plan but Pro plan is worth the amount of features it provides. Icyleads - It’s better than Hunter as it’s heavily focused on the sales and prospecting to help you derive great results from your campaigns. Mailshake - Beginner Friend Cold Email Tool with Great features like email list warming. #Communication Tools Twilio - One do the best customer engagement platform used by Companies like Stripe and mine too. Chatlio - Use Live chat feature on your website with slack integration. My favourite easier to catch up on conversations through slack integration. Intercom - Used by Most Marketers, Industry Leading customer communication platform. Great for beginners! Chatwoot - Another Amazing Communication Tool but the best part is they have a great free plan useful for new businesses. Loom - Communicate with your audience through Videos. Loom is great for SaaS and to show human interaction to close new visitors effectively. #CRM Outseta - This tool provides great CRM and their billing system is better than other tools out their which makes it stands out! Hubspot - I don’t think this tool needs an introduction because Hubspot’s CRM is the best in industry. Salesflare - This CRM is a great alternative to hubspot as it’s beginner friendly and helpful for SMBs. #SEO Tools Ahrefs - One of the best SEO tool in the industry. They also just launched a bunch of free tools to help SEO beginners. Screaming frog - The only website crawler I have used since I bought my first domain. It’s the best! Ubersuggest- The Tool by Neil Patel is the best SEO tool for you. (I’m Joking, it’s the worst) Contentking - This tool is good at Real-time SEO Auditing, they do a lot of Marketing work through Newsletters. If you are subscribed to any SEO newsletter. You may have seen this tool. SEOquake & Semrush - SEOquake is a great tool to conduct on-page analysis, SERP, and much more. Great tool but it’s owned by Semrush. You should go for Semrush because that tool will cover all SEO aspects for you. #Content Marketing Buzzsumo - This tool is great for content research and but you may find the regular emails pretty annoying sometimes. Contentrow - Analyse Your Content and find it’s strength. Highly recommended who are weak at content structuring like me. Grammarly - If you are not a native English speaker like me, you might think you need it or not. You need it for sure for grammar corrections. #Graphic Design Tools Visme - At agencies, Infographics can be more effective than usual postscript. Visme is a graphic design tool focused on infographics and designs related to B2B and B2C. It’s great for agencies! Glorify - A Graphic Design Tool focused on E-commerce, filled with Designs useful for E-commerce store owners. Canva - All-in-one Industry leading Graphic Design Tool that everyone knows and every template is overused now. Adobe Creative Cloud ( previously Sparkpost) - It’s a great alternative to Canva filled with Amazing Stock images to use in your visuals but the only backlash is the exports in this tool are not high quality. Snaps - A Canva Alternative that might not have overused templates for your Social Accounts. #Advertising Tools Plai - It’s a great PPC tool to create Ads for Instagram and Tiktok. Wordstream - It’s an industry leading PPC Tool, great for Ad Grading and auditing. AdEspresso - This Is a tool by Hootsuite. They have a lot of Data sourced at the backend, which helps in Ad optimisation through this tool. That’s the reason I recommend this tool. #Video Editing Tools Veed Studio - I have been using Veed from last year. It’s one of the best Video Marketing Tool Optimized for Instagram & Tiktok. Synthesia - It’s a new AI video generation platform. From last few months, if you have seen marketing agencies including Videos in Emails. The chances are that’s not a Agency member taking but AI generated Human. Motionbox - It’s also a great video editing tool focused on video editing for Digital Marketers. Jitter Video - It’s a great motion design tool. Comes with great templates, the only place where other tools I mentioned lacks. It’s great and beginner friendly. #Copywriting Jasper AI - Google’s John Mueller says AI generated content is banned on Search but I think with Jasper AI you can generate SEO optimised Content but you have to put in some efforts like at least give 30 minutes for editing the Copy by yourself. Copy AI - Another AI tool to help you write better copy. This one is more focused on helping you write copy suitable for Ads and Social media campaigns. Hemingway App - To help you write more clearly and Bold. This tool is better than Grammarly if you look for writing perspective and it’s free. #Social Media Management App I’ve used a Lot of SMM Tools and that’s why going to mention all of them with a short review. Sprout social - The Best with deep insights coverage. Hootsuite - Great Scheduling tool just under sprout social. Later - Heavily Focused on Instagram from beginning and Now Tiktok too. SkedSocial - It’s like a Later alternative with great addition features like link-in-bio. Facebook’s Business Manager- Great but sometimes bugs can make a huge issue for you and customer support is like dead. Tweet Hunter & Hypefury- Both are Twitter Scheduling tools growing very fast on platform and are great for growth. Buffer - It’s a great tool but I haven’t seen any new updates to help with management. Zoho Social - It’s a great SMM tool and if you use other marketing solutions from Zoho. It’s a must have! #Market Research Tool • SparkToro - That’s the only one I have ever used. It’s great for audience research and comes with great customer service. Founded by Rand Fishkin, it’s one of the best research tool. #Influencer Marketing & UGC InfluenceGrid - A free search engine To find Tiktok & Instagram Influencers for your campaigns. Tiktok Creative Center- TikTok’s in-built tool called “Creative Center” is the best to find content trends, audience demographics and much more. Archive - Find Instagram Stories and Posts mentioning Your brands and use them as Ads for your business Marketing. #Landing Page Builders Leadpages - Its a great landing page builder because the integration and drag-and-drop features makes it easier to work with! Cardd co - A Great Landing page builder with easy step up but it lacks the copywriting and tracking features. Instapage - It’s one of the best out and I think the overall product is effective enough to help you stand out with your landing page. Unbounce - It’s a great alternative to Instapage due its well polished landing page templates that might be helpful for you. #Community Building Mighty Networks - A Great Community building platform, and you can also sell courses within the platform. Circle so - A great alternative to Mighty networks focused on Communities specifically. We are currently using for small community Of ours. #Sales Tools Drift - You can get much more out of Drift than just sales tools but The Sales solutions provided in Drift are one of the best. Salesforce - It’s the industry Sales solution provider. A go-to and have various pricing plans making it suitable for majority of SMBs. #Social Proof Tools People don’t have enough time to search across internet to decide to trust you after seeing your Ad first time. That’s what you might be facing too. Here are two tools I absolutely love for social proof! Use Proof - Show Recent Activities occurring on your website and build the trust of your visitors. Testimonial to - Gather Testimonials across Social Media platforms related to your business with this tool. Capture tweets and comments mentioning your brands and mention them. #Analytics Tools Plausible Analytics- A privacy friendly Analytics alternative to Google Analytics if you hate Analytics 4 like me. Mixpanel - Product Analytics and funnel reports better than Google Analytics. #Reddit Marketing Gummysearch- This tool will help To find your target audience on Reddit and interact with them with its help and close your new customers. Howitzer- It’s another pretty similar tool to Gummysearch focused on Reddit cold outreach to get clients and new customers. Both are great but Gummysearch provides better customer support while Howtizer is helpful on a large scale Reddit Marketing. #Text Marketing Klaviyo - It’s an email + SMS marketing tool, it’s taking up space in marketing industry very quickly as an industry leader due to its great integrations but you need to learn the platform usage to maximise the outcome. Cartloop - This tool provides great text marketing solutions with integration with Spotify and other e-commerce marketing tools. Attentive Mobile - This is my favourite Text marketing tool due to the interactive dashboard + they have a library of Text marketing examples to help you out with your campaigns. #Other Tools I have used throughout my journey! Triple Whale - It’s a great E-commerce marketing tools with Triple pixel to help you track your campaigns more efficiently. Fastory - To create well optimized Instagram & Tiktok Stories for your business. Jotform - Online Form Builder with integrations with leading marketing tools. Gated - As an entrepreneur and marketer, you may receive a bunch of unwanted emails. Use Gated to get rid of them and receive useful mails only! ClickUp- The main Tool for Project Management, one of the best and highly recommended. Riverside - Forget Zoom or Google Meet, For your Podcast Interviews and Marketing conferences. You need riverside with great video quality and recording features. Manychat- Automate your Instagram DMs and interact with your followers more efficiently + sell out your products/ services when you are offline. Calendy - To schedule meetings with your ideal clients. ServiceProviderPro - It’s a client portal for SEO & Growing Agencies, very helpful in scaling agencies. SendCheckit - Compare your Email Subject Lines with 100,000+ others in the database for free. Otter AI - Using AI track your meetings more effectively, you can easily edit, annotate and share notes from the meetings. Ryte - Optimise your website User experience with this tool focused on UX aspects + SEO too. PhantomBuster - Scrape LinkedIn Profile and Data from Facebook/LinkedIn groups. I clearly love this tool! #Honourable Mentions Zapier - The Only tool you need to integrate your favourite tool with a new effective tool. Elementor - That’s what I use for web design and it’s great! Marketer Hire - To hire world class marketers to work with you. InShot & Capcut - I create Instagram Reels and TikTok’s and life without these tools isn’t possible. Nira - It’s a great tool to Manage your workspace and this tool has launched many marketing templates in-built helpful for marketers and also entrepreneurs. X - The tool you love that wasn’t mentioned here is valuable and I honour that tool and share that if you would like to! I mean thanks for reading what I have curated all over my life as a marketer. I share 5 Marketing Tools, 5 Marketing Resources and 1 Free Resourceevery week in my newsletter, you can subscribe here to receive that for free. Also, You can read an expanded list of email marketing tools in this Reddit post!

In 2018, I started an AI chatbot company...today, we have over 4000 paying customers and ChatGPT is changing EVERYTHING
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Millionaire_This week

In 2018, I started an AI chatbot company...today, we have over 4000 paying customers and ChatGPT is changing EVERYTHING

Intro: 5 years ago, my co-founders and I ventured into the space of AI chatbots and started our first truly successful company. Never in a million years did I see myself in this business and we truly stumbled upon the opportunity by chance. Prior to that, we ran a successful lead generation business and questioned whether a simple ai chat product would increase our online conversions. Of the 3 co-founders, I was skeptical that it would, but the data was clear that we had something that really worked. We built a really simple MVP version of the product and gave it to some of our top lead buyers who saw even better conversion improvements on their own websites. In just a matter of weeks, a new business opportunity was born and a major pivot away from our lead generation business started. Our growth story: Startup growth is really interesting and in most cases, founders aren't really educated on what a typical growth curve looks like. While we hear about "hockey stick" growth curves, it's really atypical to actually see or experience this. From my experience, growth curves take place in a "stair curve". For example, you can scrap your way to a $100k run rate without much process or tracking. You can even get to $1 million ARR being super disorganized. As you start going beyond $1M ARR, things start to break and growth can flatten out while you put new processes and systems in place. Eventually you'll get to $2M or 3M with your new strategy and then things start breaking again. I've seen the process repeat itself and as you increase your ARR, the processes and systems become more difficult to work through...mainly because more people get involved and the product becomes more complex. When you do end up cracking the code in each step, the growth accelerates faster and faster before things start to break down and flatten out again. Without getting too much into the numbers, here were some of our initial levers for growth: Our first "stair" step was to leverage our existing customer base from our prior lead generation business. Having prior business relationships and a proven track record made it really simple to have conversations with people who already trusted us to try something new that we had to offer. Stair #2 was to build out a partner channel. Since our chat product involved a web developer or agency installing the chat on client sites, we partnered with these developers and agencies to leverage their already existing customer bases. We essentially piggy-backed off of their relationships and gave them a cut of the revenue. We built an internal partner tracking portal which took 6+ months, but it was well worth it. Stair #3 was our most expensive step, biggest headache, but added the most revenue. After COVID, we had and SDR/Account Executive sales team of roughly 30 people. It added revenue fast, but the payback periods were 12+ months so we had to cut back on this strategy after exhausting our universe of clients. Stair #4 involves a variety of paid advertisement strategies with product changes and the introduction of new onboarding features. We're in the middle of this stair and hope it's multiple years before things breakdown again. Don't give up I know it sounds really cliché, but the #1 indicator of success is doing the really boring stuff day in and day out and making incremental improvements. As the weeks, months, and years pass by, you will slowly gain domain expertise and start to see the gaps in the market that can set you apart from your competition. It's so hard for founders to stay focused and not get distracted so I would say it's equally as important to have co-founders who hold each other accountable on what your collective goals are. How GPT is changing everything I could write pages and pages about how GPT is going to change how the world operates, but I'll keep it specific to our business and chatbots. In 2021, we built an industry specific AI model that did a great job of classifying intents which allowed us to train future actions during a chat. It was a great advancement in our customer's industry at the time. With GPT integrated into our system, that training process that would take an employee hours to do, can be done in 5 minutes. The model is also cheaper than our own and more accurate. Because of these training improvements, we have been able to conduct research that is allowing us to leverage GPT models like no one else in the industry. This is both in the realm of chat and also training during onboarding. I really want to refrain from sharing our company, but if you are interested in seeing a model trained for your specific company or website, just PM me your link and I'll send you a free testing link with a model fully trained for your site to play around with. Where we are headed and the dangers of AI The level of advancement in AI is not terribly dangerous in its current state. I'm sure you've heard it before, but those who leverage the technology today will be the ones who get ahead. In the coming years, AI will inevitably replace a large percentage of human labor. This will be great for overall value creation and productivity for the world, but the argument that humans have always adapted and new jobs will be created is sadly not going to be as relevant in this case. As the possibility of AGI becomes a reality in the coming years or decades, productivity through AI will be off the charts. There is a major risk that human innovation and creative thinking will be completely stalled...human potential as we know it will be capped off and there will need to be major economic reform for displaced workers. This may not happen in the next 5 or 10 years, but you would be naïve not to believe the world we live in today will not be completely different in 20 to 30 years. Using AI to create deepfakes, fake voice agents, scam the unsuspecting, or exploit technical vulnerabilities are just a few other examples I could write about, but don't want to go into to much detail for obvious reasons. Concluding If you found the post interesting or you have any questions, please don't hesitate to ask. I'll do my best to answer whatever questions come from this! ​ \*EDIT: Wasn't expecting this sort of response. I posted this right before I went to sleep so I'll get to responding soon.

Why Ignoring AI Agents in 2025 Will Kill Your Marketing Strategy
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frankiemuiruriThis week

Why Ignoring AI Agents in 2025 Will Kill Your Marketing Strategy

If you're still focusing solely on grabbing the attention of human beings with your marketing efforts, you're already behind. In 2025, the game will change. Good marketing will demand an in-depth understanding of the AI space, especially the AI Agent space. Why? Your ads and content won’t just be seen by humans anymore. They’ll be analyzed, indexed, and often acted upon by AI agents—automated systems that will be working on behalf of companies and consumers alike. Your New Audience: Humans + AI Agents It’s not just about appealing to people. Companies are employing AI robots to research, negotiate, and make purchasing decisions. These AI agents are fast, thorough, and unrelenting. Unlike humans, they can analyze millions of options in seconds. And if your marketing isn’t optimized for them, you’ll get filtered out before you even reach the human decision-maker. How to Prepare Your Marketing for AI Agents The companies that dominate marketing in 2025 will be the ones that master the art of capturing AI attention. To do this, marketers will need to: Understand the AI agents shaping their industry. Research how AI agents function in your niche. What are they prioritizing? How do they rank options? Create AI-friendly content. Design ads and messaging that are easily understandable and accessible to AI agents. This means clear metadata, structured data, and AI-readable formats. Invest in AI analytics. AI agents leave behind footprints. Tracking and analyzing their behavior is critical. Stay ahead of AI trends. The AI agent space is evolving rapidly. What works today might be obsolete tomorrow. How My Agency Adapted and Thrived in the AI Space At my digital agency, we saw this shift coming and decided to act early. In 2023, we started integrating AI optimization into our marketing strategies. One of our clients—a B2B SaaS company—struggled to get traction because their competitors were drowning them out in Google search rankings and ad platforms. By analyzing the algorithms and behaviors of AI agents in their space, we: Rewrote their website copy with structured data and optimized metadata that was more AI-agent friendly. Created ad campaigns with clear, concise messaging and technical attributes that AI agents could quickly process and index. Implemented predictive analytics to understand what AI agents would prioritize based on past behaviors. The results? Their website traffic doubled in three months, and their lead conversion rate skyrocketed by 40%. Over half of the traffic increase was traced back to AI agents recommending their platform to human users. The Takeaway In 2025, marketing won’t just be about human attention. It’ll be about AI attention—and that requires a completely different mindset. AI agents are not your enemy; they’re your new gatekeepers. Learn to speak their language, and you’ll dominate the marketing game.

Recently hit 6,600,000 monthly organic traffic for a B2C SaaS website. Here's the 40 tips that helped me make that happen.
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DrJigsawThis week

Recently hit 6,600,000 monthly organic traffic for a B2C SaaS website. Here's the 40 tips that helped me make that happen.

Hey guys! So as title says, we recently hit 6,600,000 monthly organic traffic / month for a B2C SaaS website (screenshot. Can't give name publicly, but can show testimonial to a mod). Here's 40 tips that "helped" me make this happen. If you get some value of the post, I write an SEO tip every other day on /r/seogrowth. There's around 10 more tips already up there other than the ones I mention here. If you want to give back for all my walls of text, I'd appreciate a sub <3 Also, there are a bunch of free stuff I mention in the article: content outline, writer guidelines, SEO checklist, and other stuff. Here's the Google Doc with all that! Tip #1. Take SEO With a Grain of Salt A lot of the SEO advice and best practices on the internet are based on 2 things: Personal experiences and case studies of companies that managed to make SEO work for them. Google or John Mueller (Google’s Senior Webmaster Trends Analyst). And, unfortunately, neither of these sources are always accurate. Personal SEO accounts are simply about what worked for specific companies. Sometimes, what worked for others, won’t work for you. For example, you might find a company that managed to rank with zero link-building because their website already had a very strong backlink profile. If you’re starting with a fresh website, chances are, you won’t be able to get the same results. At the same time, information from Google or John Mueller is also not 100% accurate. For example, they’ve said that guest posting is against Google’s guidelines and doesn’t work… But practically, guest posting is a very effective link-building strategy. So the takeaway is this: Take all information you read about SEO with a grain of salt. Analyze the information yourself, and make your conclusions. SEO Tip #2. SEO Takes Time You’ve already heard this one before, but considering how many people keep asking, thought I'd include this anyway. On average, it’s going to take you 6 months to 2 years to get SEO results, depending on the following factors: Your backlink profile. The more quality backlinks you have (or build), the faster you’ll rank. Age of your website. If your website is older (or you purchased an aged website), you can expect your content to rank faster. Amount of content published. The more quality content you publish on your website, the more “authoritative” it is in the eyes of Google, and thus more likely to rank faster. SEO work done on the website. If a lot of your pages are already ranking on Google (page 2-3), it’s easier to get them to page #1 than if you just published the content piece. Local VS global SEO. Ranking locally is (sometimes) easier and faster than ranking globally. That said, some marketing agencies can use “SEO takes time” as an excuse for not driving results. Well, fortunately, there is a way to track SEO results from month #2 - #3 of work. Simply check if your new content pieces/pages are getting more and more impressions on Google Search Console month-to-month. While your content won’t be driving traffic for a while after being published, they’ll still have a growing number of impressions from month #2 or #3 since publication. SEO Tip #3. SEO Might Not Be The Best Channel For You In theory, SEO sounds like the best marketing channel ever. You manage to rank on Google and your marketing seemingly goes on auto-pilot - you’re driving new leads every day from existing content without having to lift a finger… And yet, SEO is not for everyone. Avoid SEO as a marketing channel if: You’re just getting started with your business and need to start driving revenue tomorrow (and not in 1-2 years). If this is you, try Google ads, Facebook ads, or organic marketing. Your target audience is pretty small. If you’re selling enterprise B2B software and have around 2,000 prospects in total worldwide, then it’s simply easier to directly reach out to these prospects. Your product type is brand-new. If customers don’t know your product exists, they probably won’t be Googling it. SEO Tip #4. Traffic Can Be a Vanity Metric I've seen hundreds of websites that drive 6-7 digits of traffic but generate only 200-300 USD per month from those numbers. “What’s the deal?” You might be thinking. “How can you fail to monetize that much traffic?” Well, that brings us to today’s tip: traffic can be a vanity metric. See, not all traffic is created equal. Ranking for “hormone balance supplement” is a lot more valuable than ranking for “Madagascar character names.” The person Googling the first keyword is an adult ready to buy your product. Someone Googling the latter, on the other hand, is a child with zero purchasing power. So, when deciding on which keywords to pursue, always keep in mind the buyer intent behind and don’t go after rankings or traffic just because 6-digit traffic numbers look good. SEO Tip #5. Push Content Fast Whenever you publish a piece of content, you can expect it to rank within 6 months to a year (potentially less if you’re an authority in your niche). So, the faster you publish your content, the faster they’re going to age, and, as such, the faster they’ll rank on Google. On average, I recommend you publish a minimum of 10,000 words of content per month and 20,000 to 30,000 optimally. If you’re not doing link-building for your website, then I’d recommend pushing for even more content. Sometimes, content velocity can compensate for the lack of backlinks. SEO Tip #6. Use Backlink Data to Prioritize Content You might be tempted to go for that juicy, 6-digit traffic cornerstone keyword right from the get-go... But I'd recommend doing the opposite. More often than not, to rank for more competitive, cornerstone keywords, you’ll need to have a ton of supporting content, high-quality backlinks, website authority, and so on. Instead, it’s a lot more reasonable to first focus on the less competitive keywords and then, once you’ve covered those, move on to the rest. Now, as for how to check keyword competitiveness, here are 2 options: Use Mozbar to see the number of backlinks for top-ranking pages, as well as their Domain Authority (DA). If all the pages ranking on page #1 have <5 backlinks and DA of 20 - 40, it’s a good opportunity. Use SEMrush or Ahrefs to sort your keywords by difficulty, and focus on the less difficult keywords first. Now, that said, keep in mind that both of these metrics are third-party, and hence not always accurate. SEO Tip #7. Always Start With Competitive Analysis When doing keyword research, the easiest way to get started is via competitive analysis. Chances are, whatever niche you’re in, there’s a competitor that is doing great with SEO. So, instead of having to do all the work from scratch, run their website through SEMrush or Ahrefs and steal their keyword ideas. But don’t just stop there - once you’ve borrowed keyword ideas from all your competitors, run the seed keywords through a keyword research tool such as UberSuggest or SEMrush Keyword Magic Tool. This should give you dozens of new ideas that your competitors might’ve missed. Finally, don’t just stop at borrowing your competitor’s keyword ideas. You can also borrow some inspiration on: The types of graphics and images you can create to supplement your blog content. The tone and style you can use in your articles. The type of information you can include in specific content pieces. SEO Tip #8. Source a LOT of Writers Content writing is one of those professions that has a very low barrier to entry. Anyone can take a writing course, claim to be a writer, and create an UpWork account… This is why 99% of the writers you’ll have to apply for your gigs are going to be, well, horrible. As such, if you want to produce a lot of content on the reg, you’ll need to source a LOT of writers. Let’s do the math: If, by posting a job ad, you source 100 writers, you’ll see that only 5 of them are a good fit. Out of the 5 writers, 1 has a very high rate, so they drop out. Another doesn’t reply back to your communication, which leaves you with 3 writers. You get the 3 writers to do a trial task, and only one turns out to be a good fit for your team. Now, since the writer is freelance, the best they can do is 4 articles per month for a total of 5,000-words (which, for most niches, ain’t all that much). So, what we’re getting at here is, to hire quality writers, you should source a LOT of them. SEO Tip #9. Create a Process for Filtering Writers If you follow the previous tip, you'll end up with a huge database of hundreds of writers. This creates a whole new problem: You now have a database of 500+ writers waiting for you to sift through them and decide which ones are worth the hire. It would take you 2-3 days of intense work to go through all these writers and vet them yourself. Let’s be real - you don’t have time for that. Here’s what you can do instead: When sourcing writers, always get them to fill in a Google form (instead of DMing or emailing you). In this form, make sure to ask for 3 relevant written samples, a link to the writer’s portfolio page, and the writer’s rate per word. Create a SOP for evaluating writers. The criteria for evaluation should be: Level of English. Does the writer’s sample have any English mistakes? If so, they’re not a good fit. Quality of Samples. Are the samples long-form and engaging content or are they boring 500-word copy-pastes? Technical Knowledge. Has the writer written about a hard-to-explain topic before? Anyone can write about simple topics like traveling—you want to look for someone who knows how to research a new topic and explain it in a simple and easy-to-read way. If someone’s written about how to create a perfect cover letter, they can probably write about traveling, but the opposite isn’t true. Get your VA to evaluate the writer’s samples as per the criteria above and short-list writers that seem competent. If you sourced 500 writers, the end result of this process should be around 50 writers. You or your editor goes through the short-list of 50 writers and invites 5-10 for a (paid) trial task. The trial task is very important - you’ll sometimes find that the samples provided by the writer don’t match their writing level. SEO Tip #10. Use the Right Websites to Find Writers Not sure where to source your writers? Here are some ideas: ProBlogger \- Our #1 choice - a lot of quality writers frequent this website. LinkedIn \- You can headhunt content writers in specific locations. Upwork \- If you post a content gig, most writers are going to be awful. Instead, I recommend headhunting top writers instead. WeWorkRemotely \- Good if you’re looking to make a full-time remote hire. Facebook \- There are a ton of quality Facebook groups for writers. Some of our faves are Cult of Copy Job Board and Content Marketing Lounge. SEO Tip #11. Always Use Content Outlines When giving tasks to your writing team, you need to be very specific about the instructions you give them. Don’t just provide a keyword and tell them to “knock themselves out.” The writer isn’t a SEO expert; chances are, they’re going to mess it up big-time and talk about topics that aren’t related to the keyword you’re targeting. Instead, when giving tasks to writers, do it through content outlines. A content outline, in a nutshell, is a skeleton of the article they’re supposed to write. It includes information on: Target word count (aim for the same or 50% more the word count than that of the competition). Article title. Article structure (which sections should be mentioned and in what order). Related topics of keywords that need to be mentioned in the article. Content outline example in the URL in the post intro. SEO Tip #12. Focus on One Niche at a Time I used to work with this one client that had a SaaS consisting of a mixture of CRM, Accounting Software, and HRS. I had to pick whether we were going to focus on topics for one of these 3 niches or focus on all of them at the same time. I decided to do the former. Here’s why: When evaluating what to rank, Google considers the authority of your website. If you have 60 articles about accounting (most of which link to each other), you’re probably an authority in the niche and are more likely to get good rankings. If you have 20 sales, 20 HR, and 20 accounting articles, though, none of these categories are going to rank as well. It always makes more sense to first focus on a single niche (the one that generates the best ROI for your business), and then move on to the rest. This also makes it easier to hire writers - you hire writers specialized in accounting, instead of having to find writers who can pull off 3 unrelated topics. SEO Tip #13. Just Hire a VA Already It’s 2021 already guys—unless you have a virtual assistant, you’re missing out big-time. Since a lot of SEO tasks are very time-consuming, it really helps to have a VA around to take over. As long as you have solid SOPs in place, you can hire a virtual assistant, train them, and use them to free up your time. Some SEO tasks virtual assistants can help with are: Internal linking. Going through all your blog content and ensuring that they link to each other. Backlink prospecting. Going through hundreds of websites daily to find link opportunities. Uploading content on WordPress and ensuring that the content is optimized well for on-page SEO. SEO Tip #14. Use WordPress (And Make Your Life Easier) Not sure which CMS platform to use? 99% of the time, you’re better off with WordPress. It has a TON of plugins that will make your life easier. Want a drag & drop builder? Use Elementor. It’s cheap, efficient, extremely easy to learn, and comes jam-packed with different plugins and features. Wix, SiteGround, and similar drag & drops are pure meh. SEO Tip #15. Use These Nifty WordPress Plugins There are a lot of really cool WordPress plugins that can make your (SEO) life so much easier. Some of our favorites include: RankMath. A more slick alternative to YoastSEO. Useful for on-page SEO. Smush. App that helps you losslessly compress all images on your website, as well as enables lazy loading. WP Rocket. This plugin helps speed up your website pretty significantly. Elementor. Not a techie? This drag & drop plugin makes it significantly easier to manage your website. WP Forms. Very simple form builder. Akismet Spam Protection. Probably the most popular anti-spam WP plugin. Mammoth Docx. A plugin that uploads your content from a Google doc directly to WordPress. SEO Tip #16. No, Voice Search Is Still Not Relevant Voice search is not and will not be relevant (no matter what sensationalist articles might say). Sure, it does have its application (“Alexa, order me toilet paper please”), but it’s pretty niche and not relevant to most SEOs. After all, you wouldn’t use voice search for bigger purchases (“Alexa, order me a new laptop please”) or informational queries (“Alexa, teach me how to do accounting, thanks”). SEO Tip #17. SEO Is Obviously Not Dead I see these articles every year - “SEO is dead because I failed to make it work.” SEO is not dead and as long as there are people looking up for information/things online, it never will be. And no, SEO is not just for large corporations with huge budgets, either. Some niches are hypercompetitive and require a huge link-building budget (CBD, fitness, VPN, etc.), but they’re more of an exception instead of the rule. SEO Tip #18. Doing Local SEO? Focus on Service Pages If you’re doing local SEO, you’re better off focusing on local service pages than blog content. E.g. if you’re an accounting firm based in Boston, you can make a landing page about /accounting-firm-boston/, /tax-accounting-boston/, /cpa-boston/, and so on. Or alternatively, if you’re a personal injury law firm, you’d want to create pages like /car-accident-law-firm/, /truck-accident-law-firm/, /wrongful-death-law-firm/, and the like. Thing is, you don’t really need to rank on global search terms—you just won’t get leads from there. Even if you ranked on the term “financial accounting,” it wouldn’t really matter for your bottom line that much. SEO Tip #19. Engage With the SEO Community The SEO community is (for the most part) composed of extremely helpful and friendly people. There are a lot of online communities (including this sub) where you can ask for help, tips, case studies, and so on. Some of our faves are: This sub :) SEO Signals Lab (FB Group) Fat Graph Content Ops (FB Group) Proper SEO Group (FB Group) BigSEO Subreddit SEO Tip #20. Test Keywords Before Pursuing Them You can use Google ads to test how profitable any given keyword is before you start trying to rank for it. The process here is: Create a Google Ads account. Pick a keyword you want to test. Create a landing page that corresponds to the search intent behind the keyword. Allocate an appropriate budget. E.g. if you assume a conversion rate of 2%, you’d want to buy 100+ clicks. If the CPC is 2 USD, then the right budget would be 200 USD plus. Run the ads! If you don’t have the budget for this, you can still use the average CPC for the keyword to estimate how well it’s going to convert. If someone is willing to bid 10 USD to rank for a certain keyword, it means that the keyword is most probably generating pretty good revenue/conversions. SEO Tip #21. Test & Improve SEO Headlines Sometimes, you’ll see that you’re ranking in the top 3 positions for your search query, but you’re still not driving that much traffic. “What’s the deal?” you might be asking. Chances are, your headline is not clickable enough. Every 3-4 months, go through your Google Search Console and check for articles that are ranking well but not driving enough traffic. Then, create a Google sheet and include the following data: Targeted keyword Page link CTR (for the last 28 days) Date when you implemented the new title Old title New title New CTR (for the month after the CTR change was implemented) From then on, implement the new headline and track changes in the CTR. If you don’t reach your desired result, you can always test another headline. SEO Tip #22. Longer Content Isn’t Always Better Content You’ve probably heard that long-form content is where it’s at in 2021. Well, this isn’t always the case. Rather, this mostly depends on the keyword you’re targeting. If, for example, you’re targeting the keyword “how to tie a tie,” you don’t need a long-ass 5,000-word mega-guide. In such a case, the reader is looking for something that can be explained in 200-300 words and if your article fails to do this, the reader will bounce off and open a different page. On the other hand, if you’re targeting the keyword “how to write a CV,” you’ll need around 4,000 to 5,000 words to adequately explain the topic and, chances are, you won’t rank with less. SEO Tip #23. SEO is Not All About Written Content More often than not, when people talk about SEO they talk about written blog content creation. It’s very important not to forget, though, that blog content is not end-all-be-all for SEO. Certain keywords do significantly better with video content. For example, if the keyword is “how to do a deadlift,” video content is going to perform significantly better than blog content. Or, if the keyword is “CV template,” you’ll see that a big chunk of the rankings are images of the templates. So, the lesson here is, don’t laser-focus on written content—keep other content mediums in mind, too. SEO Tip #24. Write For Your Audience It’s very important that your content resonates well with your target audience. If, for example, you’re covering the keyword “skateboard tricks,” you can be very casual with your language. Heck, it’s even encouraged! Your readers are Googling the keyword in their free time and are most likely teens or in their early 20s. Meaning, you can use informal language, include pop culture references, and avoid complicated language. Now, on the other hand, if you’re writing about high-level investment advice, your audience probably consists of 40-something suit-and-ties. If you include Rick & Morty references in your article, you'll most likely lose credibility and the Googler, who will go to another website. Some of our best tips on writing for your audience include: Define your audience. Who’s the person you’re writing for? Are they reading the content at work or in their free time? Keep your reader’s level of knowledge in mind. If you’re covering an accounting 101 topic, you want to cover the topic’s basics, as the reader is probably a student. If you’re writing about high-level finance, though, you don’t have to teach the reader what a balance sheet is. More often than not, avoid complicated language. The best practice is to write on a 6th-grade level, as it’s understandable for anyone. Plus, no one wants to read Shakespeare when Googling info online (unless they’re looking for Shakespeare's work, of course). SEO Tip #25. Create Compelling Headlines Want to drive clicks to your articles? You’ll need compelling headlines. Compare the following headline: 101 Productivity Tips \[To Get Things Done in 2021\] With this one: Productivity Tips Guide Which one would you click? Data says it’s the first! To create clickable headlines, I recommend you include the following elements: Keyword. This one’s non-negotiable - you need to include the target keyword in the headline. Numbers. If Buzzfeed taught us anything, it’s that people like to click articles with numbers in their titles. Results. If I read your article, what’s going to be the end result? E.g. “X Resume tips (to land the job)”.* Year (If Relevant). Adding a year to your title shows that the article is recent (which is relevant for some specific topics). E.g. If the keyword is “Marketing Trends,” I want to know marketing trends in 2021, not in 2001. So, adding a year in the title makes the headline more clickable. SEO Tip #26. Make Your Content Visual How good your content looks matters, especially if you're in a competitive niche. Here are some tips on how to make your content as visual as possible: Aim for 2-4 sentences per paragraph. Avoid huge blocks of text. Apply a 60-65% content width to your blog pages. Pick a good-looking font. I’d recommend Montserrat, PT Sans, and Roboto. Alternatively, you can also check out your favorite blogs, see which fonts they’re using, and do the same. Use a reasonable font size. Most top blogs use font sizes ranging from 16 pt to 22 pt. Add images when possible. Avoid stock photos, though. No one wants to see random “office people smiling” scattered around your blog posts. Use content boxes to help convey information better. Content boxes example in the URL in the intro of the post. SEO Tip #27. Ditch the Skyscraper Technique Already Brian Dean’s skyscraper technique is awesome and all, but the following bit really got old: “Hey \[name\], I saw you wrote an article. I, too, wrote an article. Please link to you?” The theory here is, if your content is good, the person will be compelled to link to it. In practice, though, the person really, really doesn’t care. At the end of the day, there’s no real incentive for the person to link to your content. They have to take time out of their day to head over to their website, log in to WordPress, find the article you mentioned, and add a link... Just because some stranger on the internet asked them to. Here’s something that works much better: Instead of fake compliments, be very straightforward about what you can offer them in exchange for that link. Some things you can offer are: A free version of your SaaS. Free product delivered to their doorstep. Backlink exchange. A free backlink from your other website. Sharing their content to your social media following. Money. SEO Tip #28. Get the URL Slug Right for Seasonal Content If you want to rank on a seasonal keyword, there are 2 ways to do this. If you want your article to be evergreen (i.e. you update it every year with new information), then your URL should not contain the year. E.g. your URL would be /saas-trends/, and you simply update the article’s contents+headline each year to keep it timely. If you’re planning on publishing a new trends report annually, though, then you can add a year to the URL. E.g. /saas-trends-2020/ instead of /saas-trends/. SEO Tip #29. AI Content Tools Are a Mixed Bag Lots of people are talking about AI content tools these days. Usually, they’re either saying: “AI content tools are garbage and the output is horrible,” Or: “AI content tools are a game-changer!” So which one is it? The truth is somewhere in-between. In 2021, AI content writing tools are pretty bad. The output you’re going to get is far from something you can publish on your website. That said, some SEOs use such tools to get a very, very rough draft of the article written, and then they do intense surgery on it to make it usable. Should you use AI content writing tools? If you ask me, no - it’s easier to hire a proficient content writer than spend hours salvaging AI-written content. That said, I do believe that such tools are going to get much better years down the line. This one was, clearly, more of a personal opinion than a fact. I’d love to hear YOUR opinion on AI content tools! Are they a fad, or are they the future of content creation? Let me know in the comments. SEO Tip #30. Don’t Overdo it With SEO Tools There are a lot of SEO tools out there for pretty much any SEO function. Keyword research, link-building, on-page, outreach, technical SEO, you name it! If you were to buy most of these tools for your business, you’d easily spend 4-figures on SEO tools per month. Luckily, though, you don’t actually need most of them. At the end of the day, the only must-have SEO tools are: An SEO Suite (Paid). Basically SEMrush or Ahrefs. Both of these tools offer an insane number of features - backlink analysis, keyword research, and a ton of other stuff. Yes, 99 USD a month is expensive for a tool. But then again, if you value your time 20 USD/hour and this tool saves you 6 hours, it's obviously worth it, right? On-Page SEO Tool (Free). RankMath or Yoast. Basically, a tool that's going to help you optimize web pages or blog posts as per SEO best practices. Technical SEO Tool (Freemium). You can use ScreamingFrog to crawl your entire website and find technical SEO problems. There are probably other tools that also do this, but ScreamingFrog is the most popular option. The freemium version of the tool only crawls a limited number of pages (500 URLs, to be exact), so if your website is relatively big, you'll need to pay for the tool. Analytics (Free). Obviously, you'll need Google Analytics (to track website traffic) and Google Search Console (to track organic traffic, specifically) set up on your website. Optionally, you can also use Google Track Manager to better track how your website visitors interact with the site. MozBar (Free). Chrome toolbar that lets you simply track the number of backlinks on Google Search Queries, Domain Authority, and a bunch of other stuff. Website Speed Analysis (Free). You can use Google Page Speed Insights to track how fast your website loads, as well as how mobile-friendly it is. Outreach Tool (Paid). Tool for reaching out to prospects for link-building, guest posting, etc. There are about a dozen good options for this. Personally, I like to use Snov for this. Optimized GMB Profile (Free). Not a tool per se, but if you're a local business, you need to have a well-optimized Google My Business profile. Google Keyword Planner (Free). This gives you the most reliable search volume data of all the tools. So, when doing keyword research, grab the search volume from here. Tool for Storing Keyword Research (Free). You can use Google Sheets or AirTable to store your keyword research and, at the same time, use it as a content calendar. Hemingway App (Free). Helps keep your SEO content easy to read. Spots passive voice, complicated words, etc. Email Finder (Freemium). You can use a tool like Hunter to find the email address of basically anyone on the internet (for link-building or guest posting purposes). Most of the tools that don’t fit into these categories are 100% optional. SEO Tip #31. Hiring an SEO? Here’s How to Vet Them Unless you’re an SEO pro yourself, hiring one is going to be far from easy. There’s a reason there are so many “SEO experts” out there - for the layman, it’s very hard to differentiate between someone who knows their salt and a newbie who took an SEO course, like, last week. Here’s how you can vet both freelance and full-time SEOs: Ask for concrete traffic numbers. The SEO pro should give you the exact numbers on how they’ve grown a website in the past - “100% SEO growth in 1 year” doesn’t mean much if the growth is from 10 monthly traffic to 20. “1,000 to 30,000” traffic, on the other hand, is much better. Ask for client names. While some clients ask their SEOs to sign an NDA and not disclose their collaboration, most don’t. If an SEO can’t name a single client they’ve worked with in the past, that’s a red flag. Make sure they have the right experience. Global and local SEO have very different processes. Make sure that the SEO has experience with the type of SEO you need. Make sure you’re looking for the right candidate. SEO pros can be content writers, link-builders, web developers, or all of the above simultaneously. Make sure you understand which one you need before making the hire. If you’re looking for someone to oversee your content ops, you shouldn’t hire a technical SEO expert. Look for SEO pros in the right places. Conventional job boards are overrated. Post your job ads on SEO communities instead. E.g. this sub, bigseo, SEO Signals Facebook group, etc. SEO Tip #32. Blog Post Not Ranking? Follow This Checklist I wanted to format the post natively for Reddit, but it’s just SO much better on Notion. Tl;dr, the checklist covers every reason your post might not be ranking: Search intent mismatch. Inferior content. Lack of internal linking. Lack of backlinks. And the like. Checklist URL at the intro of the post. SEO Tip #33. Avoid BS Link-Building Tactics The only type of link-building that works is building proper, quality links from websites with a good backlink profile and decent organic traffic. Here’s what DOESN’T work: Blog comment links Forum spam links Drive-by Reddit comment/post links Web 2.0 links Fiverr “100 links for 10 bucks” bs If your “SEO agency” says they’re doing any of the above instead of actually trying to build you links from quality websites, you’re being scammed. SEO Tip #34. Know When to Use 301 and 302 Redirects When doing redirects, it’s very important to know the distinction between these two. 301 is a permanent page redirect and passes on link juice. If you’re killing off a page that has backlinks, it’s better to 301 it to your homepage so that you don’t lose the link juice. If you simply delete a page, it’s going to be a 404, and the backlink juice is lost forever. 302 is a temporary page redirect and doesn’t pass on link juice. If the redirect is temporary, you do a 302. E.g. you want to test how well a new page is going to perform w/ your audience. SEO Tip #35. Social Signals Matter (But Not How You Think) Social signals are NOT a ranking factor. And yet, they can help your content rank on Google’s front page. Wondering what the hell am I talking about? Here’s what’s up: As I said, social signals are not a ranking factor. It’s not something Google takes into consideration to decide whether your article should rank or not. That said, social signals CAN lead to your article ranking better. Let’s say your article goes viral and gets around 20k views within a week. A chunk of these viewers are going to forget your domain/link and they’re going to look up the topic on Google via your chosen keyword + your brand name. The amount of people looking for YOUR keyword and exclusively picking your result over others is going to make Google think that your content is satisfying search intent better than the rest, and thus, reward you with better ranking. SEO Tip #36. Run Remarketing Ads to Lift Organic Traffic Conversions Not satisfied with your conversion rates? You can use Facebook ads to help increase them. Facebook allows you to do something called “remarketing.” This means you can target anyone that visited a certain page (or multiple pages) on your website and serve them ads on Facebook. There are a TON of ways you can take advantage of this. For example, you can target anyone that landed on a high buyer intent page and serve them ads pitching your product or a special offer. Alternatively, you can target people who landed on an educational blog post and offer them something to drive them down the funnel. E.g. free e-book or white paper to teach them more about your product or service. SEO Tip #37. Doing Local SEO? Follow These Tips Local SEO is significantly different from global SEO. Here’s how the two differ (and what you need to do to drive local SEO results): You don’t need to publish content. For 95% of local businesses, you only want to rank for keywords related to your services/products, you don’t actually need to create educational content. You need to focus more on reviews and citation-building. One of Google Maps’ biggest ranking factors is the of reviews your business has. Encourage your customers to leave a review if they enjoyed your product/service through email or real-life communication. You need to create service pages for each location. As a local business, your #1 priority is to rank for keywords around your service. E.g. If you're a personal injury law firm, you want to optimize your homepage for “personal injury law firm” and then create separate pages for each service you provide, e.g. “car accident lawyer,” “motorcycle injury law firm,” etc. Focus on building citations. Being listed on business directories makes your business more trustworthy for Google. BrightLocal is a good service for this. You don’t need to focus as much on link-building. As local SEO is less competitive than global, you don’t have to focus nearly as much on building links. You can, in a lot of cases, rank with the right service pages and citations. SEO Tip #38. Stop Ignoring the Outreach Emails You’re Getting (And Use Them to Build Your Own Links) Got a ton of people emailing you asking for links? You might be tempted to just send them all straight to spam, and I don’t blame you. Outreach messages like “Hey Dr Jigsaw, your article is A+++ amazing! ...can I get a backlink?” can get hella annoying. That said, there IS a better way to deal with these emails: Reply and ask for a link back. Most of the time, people who send such outreach emails are also doing heavy guest posting. So, you can ask for a backlink from a 3rd-party website in exchange for you mentioning their link in your article. Win-win! SEO Tip #39. Doing Internal Linking for a Large Website? This’ll Help Internal linking can get super grueling once you have hundreds of articles on your website. Want to make the process easier? Do this: Pick an article you want to interlink on your website. For the sake of the example, let’s say it’s about “business process improvement.” Go on Google and look up variations of this keyword mentioned on your website. For example: Site:\[yourwebsite\] “improve business process” Site:\[yourwebsite\] “improve process” Site:\[yourwebsite\] “process improvement” The above queries will find you the EXACT articles where these keywords are mentioned. Then, all you have to do is go through them and include the links. SEO Tip #40. Got a Competitor Copying Your Content? File a DMCA Notice Fun fact - if your competitors are copying your website, you can file a DMCA notice with Google. That said, keep in mind that there are consequences for filing a fake notice.

10 Side Projects in 10 Years: Lessons from Failures and a $700 Exit
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10 Side Projects in 10 Years: Lessons from Failures and a $700 Exit

Hey folks, I'm sharing my journey so far in case it can help others. Entrepreneurship can sometimes be demotivating. In my case, I've always been involved in side projects and what I've realized is that every time you crash a project, the next one makes it a bit further. So this is a long-term game and consistency ends up paying off The $1 Android Game (2015, age 18) What Happened: 500 downloads, 1€ in ad revenue Ugly UI, performance issues Key Lessons: Don’t be afraid of launching. Delaying for “perfection” is often a sign that you fear being ignored. I was trying to perfect every aspect of the game. In reality, I was delaying the launch because I feared no one would download the app. Commit to the project or kill it. At some point, this project was no longer fun (it was just about fixing device responsiveness). Most importantly, I wasn't learning anything new so I moved to smth else. The Forex Bot Regret (2016, age 19) What Happened: Lost months identifying inexistent chart patterns Created a Trading bot that was never profitable Key Lessons: Day trading’s real winners are usually brokers. There are plenty of guys selling a bot or systems that are not making money trading, why would they sell a “money-printing machine” otherwise... Develop an unfair advantage. With these projects, I developed a strong coding foundation that gave me an edge when dealing with non-technical business people. Invest countless hours to create a skills gap between you and others, one that becomes increasingly difficult for them to close (coding, public speaking, networking, etc.) The $700 Instagram Exit (2018, age 21) What Happened: Grew a motivational account to 60k followers Sold it for $700 90% of followers were in low-income countries (hard to monetize) Key Lessons: Follower quality > quantity. I focused on growth and ended up with an audience I couldn’t truly define. If brands don’t see value, you won’t generate revenue. Also, if you do not know who you are creating content for, you'll end up demotivated and stop posting. Great 3rd party product + domain authority = Affiliate marketing works. In this case, I could easily promote an IG growing service because my 50k+ followers conveyed trust. Most importantly, the service I was promoting worked amazingly. The Illegal Amazon Review Marketplace (2020, age 23) What Happened: Sellers were reimbursing buyers for positive reviews Built a WordPress marketplace to facilitate “free products for reviews” Realized it violated Amazon’s terms Key Lessons: Check for “red flags” when doing idea assessment. There will always be red and orange flags. It’s about learning to differentiate between them (e.g. illegality, 100% dependence on a platform, etc.) If there’s competition, it’s good, if they are making money it’s even better. I was thrilled when I saw no competition for my “unique idea”. Later, I discovered the obvious reason. Copying a “Proven” Business Model (2020, age 23) What Happened: Tried recreating an Instagram “comment for comment” growth tool Instagram changed the algorithm and killed the growth strategy that the product used. Key Lessons: Do not build a business that depends 100% on another business, it is too risky. Mr. Musk can increase Twitter on API pricing to $42,000 monthly without notice and Tik Tok can be banned in the US. Due to the IG algorithm change, we had built a product that was not useful, and worse, now we had no idea how to grow an IG account. Consider future project synergies before selling. I regret having sold the 60k follower IG account since it could have saved me a lot of time when convincing users to try the service. NFT Marathon Medals (2021, age 24) What Happened: Created NFT race medals Sold 20 for 5€ each, but spent 95% of meetings explaining “what is an NFT?” Key Lessons: Market timing is crucial. As with every new technology, it is only useful as long as society is ready to adopt it. No matter how promising the tech is in the eyes of SV, society will end up dictating its success (blockchain, AI, etc). In this case, the runner community was not ready to adopt blockchain (it is not even prepared today). Race organizers did not know what they were selling, and runners did not know what they were buying. The 30-day rule in Fanatical Prospecting. Do not stop prospecting. I did prospecting and closed deals 3 months after the outbound efforts. Then I was busy executing the projects and had no clients once the projects were finished. AI Portal & Co-Founder Misalignment (2023, age 26) What Happened: Built a portal for SMEs to find AI use cases Co-founders disagreed on vision and execution Platform still gets \~1 new user/day Key Lessons: Define roles and equity clearly. Our biggest strength ended up killing us. Both founders had strong strategic skills and we were constantly arguing about decisions. NextJS + Vercel + Supabase: Great stack to create a SaaS MVP. (but do not use AI with frameworks unless you know how they work conceptually) SEO is king. One of our users creates a use case on “Changing Song Lyrics with AI.” Not being our target use case, it brings 90% of our traffic. Building an AI Tool & Getting Ghosted (2024, age 27) What Happened: SEO agency wanted to automate rewriting product descriptions Built it in 3 weeks, but the client vanished Key Lessons: Validate manually first. Don’t code a full-blown solution for a problem you haven’t tested in real-world workflows. I kept rewriting code only to throw it away. Jumping straight into building a solution ended up costing more time than it saved. Use templates, no-code, and open-source for prototyping. In my case, using a Next.js template saved me about four weeks of development only to hit the same dead end, but much faster. Fall in love with your ICP or walk away. I realized I didn’t enjoy working with SEO agencies. Looking back, I should have been honest with myself and admitted that I wasn’t motivated enough by this type of customer. Ignoring Code Perfection Doubled Traffic (2025, age 28) What Happened: Partnered with an ex-colleague to build an AI agents directory Focused on content & marketing, not endless bug fixes Traffic soared organically Key Lessons: Measure the impact of your actions and double down on what works. We set up an analytics system with PostHog and found wild imbalances (e.g. 1 post about frameworks outperformed 20 promotional posts). You have to start somewhere. For us, the AI agents directory is much more than just a standalone site, it's a strategic project that will allow us to discover new products, gain domain authority, and boost other projects. It builds the path for bigger opportunities. Less coding, more traction. Every day I have to fight against myself not to code “indispensable features”. Surprisingly, the directory keeps gaining consistent traffic despite being far from perfect Quitting My Job & Looking Ahead (2025, age 28) What Happened: Left full-time work to go all-in Plan to build vertical AI agents that handle entire business workflows (support, marketing, sales) Key Lessons: Bet on yourself. The opportunity cost of staying in my full-time job outweighed the benefits. It might be your case too I hope this post helps anyone struggling with their project and inspires those considering quitting their full-time job to take the leap with confidence.

101 best SEO tips to help you drive traffic in 2k21
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101 best SEO tips to help you drive traffic in 2k21

Hey guys! I don't have to tell you how SEO can be good for your business - you can drive leads to your SaaS on autopilot, drive traffic to your store/gym/bar/whatever, etc. The thing with SEO, though, is that most SEO tips on the internet are just not that good. Most of the said tips: Are way too simple & basic (“add meta descriptions to your images”*) Are not impactful. Sure, adding that meta tag to an image is important, but that’s not what’s going to drive traffic to your website Don’t talk much about SEO strategy (which is ultimately the most important thing for SEO). Sure, on-page SEO is great, but you sure as hell won't drive much traffic if you can't hire the right writers to scale your content. And to drive serious SEO traffic, you'll need a LOT more than that. Over the past few years, my and my co-founder have helped grow websites to over 200k+ monthly traffic (check out our older Reddit post if you want to learn more about us, our process, and what we do), and we compiled all our most important SEO tips and tricks, as well as case studies, research, and experiments from the web, into this article. Hope you like it ;) If you think we missed something super important, let us know and we'll add it to the list. And btw, we also published this article on our own blog with images, smart filters, and all that good stuff. If you want to check it out, click here. That said, grab some coffee (or beer) & let's dive in - this is going to be a long one. SEO Strategy Tips Tip #1. A Lot of SEO Tips On The Internet Are NOT Necessarily Factual A lot of the SEO content you’ll read on the internet will be based on personal experiences and hearsay. Unfortunately, Google is a bit vague about SEO advice, so you have to rely more on experiments conducted by SEO pros in the community. So, sometimes, a lot of this information is questionable, wrong, or simply based on inaccurate data.  What we’re getting at here is, whenever you hear some new SEO advice, take it with a grain of salt. Google it to double-check other sources, and really understand what this SEO advice is based on (instead of just taking it at face value). Tip #2. SEO Takes Time - Get Used to It Any way you spin it, SEO takes time.  It can take around 6 months to 2 years (depending on the competition in your niche) before you start seeing some serious results.  So, don’t get disappointed if you don’t see any results within 3 months of publishing content. Tip #3. SEO Isn’t The Best Channel for Everyone That said, if you need results for your business tomorrow, you might want to reconsider SEO altogether.  If you just started your business, for example, and are trying to get to break-even ASAP, SEO is a bad idea - you’ll quit before you even start seeing any results.  If that’s the case, focus on other marketing channels that can have faster results like content marketing, PPC, outreach, etc. Tip #4. Use PPC to Validate Keywords Not sure if SEO is right for your business? Do this: set up Google Search ads for the most high-intent keywords in your niche. See how well the traffic converts and then decide if it’s worthwhile to focus on SEO (and rank on these keywords organically). Tip #5. Use GSC to See If SEO Is Working While it takes a while to see SEO results, it IS possible to see if you’re going in the right direction. On a monthly basis, you can use Search Console to check if your articles are indexed by Google and if their average position is improving over time. Tip #6. Publish a TON of Content The more content you publish on your blog, the better. We recommend a minimum of 10,000 words per month and optimally 20,000 - 30,000 (especially if your website is fresh). If an agency offers you the typical “4 500-word articles per month” deal, stay away. No one’s ever gotten results in SEO with short, once-per-week articles. Tip #7. Upgrade Your Writers Got a writer that’s performing well? Hire them as an editor and get them to oversee content operations / edit other writers’ content. Then, upgrade your best editor to Head of Content and get them to manage the entire editor / writer ops. Tip #8. Use Backlink Data to Prioritize Content When doing keyword research, gather the backlink data of the top 3 ranking articles and add it to your sheet. Then, use this data to help you prioritize which keywords to focus on first. We usually prioritize keywords that have lower competition, high traffic, and a medium to high buyer intent. Tip #9. Conduct In-Depth Keyword Research Make your initial keyword research as comprehensive as possible. This will give you a much more realistic view of your niche and allow you to prioritize content the right way. We usually aim for 100 to 300 keywords (depending on the niche) for the initial keyword research when we start working with a client. Tip #10. Start With Competitive Analysis Start every keyword research with competitive analysis. Extract the keywords your top 3 competitors are ranking on.  Then, use them as inspiration and build upon it. Use tools like UberSuggest to help generate new keyword ideas. Tip #11. Get SEMrush of Ahrefs You NEED SEMrush or Ahrefs, there’s no doubt about it. While they might seem expensive at a glance (99 USD per month billed annually), they’re going to save you a lot of manpower doing menial SEO tasks. Tip #12. Don’t Overdo It With SEO Tools Don’t overdo it with SEO tools. There are hundreds of those out there, and if you’re the type that’s into SaaS, you might be tempted to play around with dozens at a time. And yes, to be fair, most of these tools ARE helpful one way or another. To effectively do organic SEO, though, you don’t really need that many tools. In most cases, you just need the following: SEMrush/Ahrefs Screaming Frog RankMath/Yoast SEO Whichever outreach tool you prefer (our favorite is snov.io). Tip #13. Try Some of the Optional Tools In addition to the tools we mentioned before, you can also try the following 2 which are pretty useful & popular in the SEO community: Surfer SEO - helps with on-page SEO and creating content briefs for writers. ClusterAI - tool that helps simplify keyword research & save time. Tip #14. Constantly Source Writers Want to take your content production to the next level? You’ll need to hire more writers.  There is, however, one thing that makes this really, really difficult: 95 - 99% of writers applying for your gigs won’t be relevant. Up to 80% will be awful at writing, and the remainder just won’t be relevant for your niche. So, in order to scale your writing team, we recommend sourcing constantly, and not just once every few months. Tip #15. Create a Process for Writer Filtering As we just mentioned, when sourcing writers, you’ll be getting a ton of applicants, but most won’t be qualified. Fun fact \- every single time we post a job ad on ProBlogger, we get around 300 - 500 applications (most of which are totally not relevant). Trust us, you don’t want to spend your time going through such a huge list and checking out the writer samples. So, instead, we recommend you do this: Hire a virtual assistant to own the process of evaluating and short-listing writers. Create a process for evaluating writers. We recommend evaluating writers by: Level of English. If their samples aren’t fluent, they’re not relevant. Quality of Samples. Are the samples engaging / long-form content, or are they boring 500-word copy-pastes? Technical Knowledge. Has the writer written about a hard-to-explain topic before? Anyone can write about simple topics like traveling - you want to look for someone who knows how to research a new topic and explain it in a simple and easy to read way. If someone’s written about how to create a perfect cover letter, they can probably write about traveling, but the opposite isn’t true. The VA constantly evaluates new applicants and forwards the relevant ones to the editor. The editor goes through the short-listed writers and gives them trial tasks and hires the ones that perform well. Tip #16. Use The Right Websites to Source Writers “Is UpWork any good?” This question pops up on social media time and time again. If you ask us, no, UpWork is not good at all. Of course, there are qualified writers there (just like anywhere else), but from our experience, those writers are few and far in-between. Instead, here are some of our favorite ways to source writers: Cult of Copy Job Board ProBlogger Headhunting on LinkedIn If you really want to use UpWork, use it for headhunting (instead of posting a job ad) Tip #17. Hire Writers the Right Way If you want to seriously scale your content production, hire your writers full-time. This (especially) makes sense if you’re a content marketing agency that creates a TON of content for clients all the time. If you’re doing SEO just for your own blog, though, it usually makes more sense to use freelancers. Tip #18. Topic Authority Matters Google keeps your website's authoritativeness in mind. Meaning, if you have 100 articles on digital marketing, you’re probably more of an authority on the topic than someone that has just 10. Hence, Google is a lot more likely to reward you with better rankings. This is also partially why content volume really matters: the more frequently you publish content, the sooner Google will view you as an authority. Tip #19. Focus on One Niche at a Time Let’s say your blog covers the following topics: sales, accounting, and business management.  You’re more likely to rank if you have 30 articles on a single topic (e.g. accounting) than if you have 10 articles on each. So, we recommend you double-down on one niche instead of spreading your content team thin with different topics. Tip #20. Don’t Fret on the Details While technical SEO is important, you shouldn’t get too hung up on it.  Sure, there are thousands of technical tips you can find on the internet, and most of them DO matter. The truth, though, is that Google won’t punish you just because your website doesn’t load in 3 milliseconds or there’s a meta description missing on a single page. Especially if you have SEO fundamentals done right: Get your website to run as fast as possible. Create a ton of good SEO content. Get backlinks for your website on a regular basis. You’ll still rank, even if your website isn’t 100% optimized. Tip #21. Do Yourself a Favor and Hire a VA There are a TON of boring SEO tasks that your team should really not be wasting time with. So, hire a full-time VA to help with all that. Some tasks you want to outsource include gathering contacts to reach out to for link-building, uploading articles on WordPress, etc. Tip #22. Google Isn’t Everything While Google IS the dominant search engine in most parts of the world, there ARE countries with other popular search engines.  If you want to improve your SEO in China, for example, you should be more concerned with ranking on Baidu. Targeting Russia? Focus on Yandex. Tip #23. No, Voice Search is Still Not Relevant Voice search is not and will not be relevant (no matter what sensationalist articles might say). It’s just too impractical for most search queries to use voice (as opposed to traditional search). Tip #24. SEO Is Not Dead SEO is not dead and will still be relevant decades down the line. Every year, there’s a sensationalist article talking about this.  Ignore those. Tip #25. Doing Local SEO? Focus on Service Pages If you’re doing local SEO, focus on creating service-based landing pages instead of content.  E.g. if you’re an accounting firm based in Boston, you can make a landing page about /accounting-firm-boston/, /tax-accounting-boston/, /cpa-boston/, and so on. Thing is, you don’t really need to rank on global search terms - you just won’t get leads from there. Even if you ranked on the term “financial accounting,” it wouldn’t really matter for your bottom line that much. Tip #26. Learn More on Local SEO Speaking of local SEO, we definitely don’t do the topic justice in this guide. There’s a lot more you need to know to do local SEO effectively and some of it goes against the general SEO advice we talk about in this article (e.g. you don't necessarily need blog content for local SEO). We're going to publish an article on that soon enough, so if you want to check it out, DM me and I'll hit you up when it's up. Tip #27. Avoid Vanity Metrics Don’t get side-tracked by vanity metrics.  At the end of the day, you should care about how your traffic impacts your bottom line. Fat graphs and lots of traffic are nice and all, but none of it matters if the traffic doesn’t have the right search intent to convert to your product/service. Tip #28. Struggling With SEO? Hire an Expert Failing to make SEO work for your business? When in doubt, hire an organic SEO consultant or an SEO agency.  The #1 benefit of hiring an SEO agency or consultant is that they’ve been there and done that - more than once. They might be able to catch issues an inexperienced SEO can’t. Tip #29. Engage With the Community Need a couple of SEO questions answered?  SEO pros are super helpful & easy to reach! Join these Facebook groups and ask your question - you’ll get about a dozen helpful answers! SEO Signals Lab SEO & Content Marketing The Proper SEO Group. Tip #30. Stay Up to Date With SEO Trends SEO is always changing - Google is constantly pumping out new updates that have a significant impact on how the game is played.  Make sure to stay up to date with the latest SEO trends and Google updates by following the Google Search Central blog. Tip #31. Increase Organic CTR With PPC Want to get the most out of your rankings? Run PPC ads for your best keywords. Googlers who first see your ad are more likely to click your organic listing. Content & On-Page SEO Tips Tip #32. Create 50% Longer Content On average, we recommend you create an article that’s around 50% longer than the best article ranking on the keyword.  One small exception, though, is if you’re in a super competitive niche and all top-ranking articles are already as comprehensive as they can be. For example, in the VPN niche, all articles ranking for the keyword “best VPN” are around 10,000 - 11,000 words long. And that’s the optimal word count - even if you go beyond, you won’t be able to deliver that much value for the reader to make it worth the effort of creating the content. Tip #33. Longer Is Not Always Better Sometimes, a short-form article can get the job done much better.  For example, let’s say you’re targeting the keyword “how to tie a tie.”  The reader expects a short and simple guide, something under 500 words, and not “The Ultimate Guide to Tie Tying for 2021 \[11 Best Tips and Tricks\]” Tip #34. SEO is Not Just About Written Content Written content is not always best. Sometimes, videos can perform significantly better. E.g. If the Googler is looking to learn how to get a deadlift form right, they’re most likely going to be looking for a video. Tip #35. Don’t Forget to Follow Basic Optimization Tips For all your web pages (articles included), follow basic SEO optimization tips. E.g. include the keyword in the URL, use the right headings etc.  Just use RankMath or YoastSEO for this and you’re in the clear! Tip #36. Hire Specialized Writers When hiring content writers, try to look for ones that specialize in creating SEO content.  There are a LOT of writers on the internet, plenty of which are really good.  However, if they haven’t written SEO content before, chances are, they won’t do that good of a job. Tip #37. Use Content Outlines Speaking of writers - when working with writers, create a content outline that summarizes what the article should be about and what kind of topics it needs to cover instead of giving them a keyword and asking them to “knock themselves out.”   This makes it a lot more likely for the writer to create something that ranks. When creating content outlines, we recommend you include the following information: Target keyword Related keywords that should be mentioned in the article Article structure - which headings should the writer use? In what order? Article title Tip #38. Find Writers With Niche Knowledge Try to find a SEO content writer with some experience or past knowledge about your niche. Otherwise, they’re going to take around a month or two to become an expert. Alternatively, if you’re having difficulty finding a writer with niche knowledge, try to find someone with experience in technical or hard to explain topics. Writers who’ve written about cybersecurity in the past, for example, are a lot more likely to successfully cover other complicated topics (as opposed to, for example, a food or travel blogger). Tip #39. Keep Your Audience’s Knowledge in Mind When creating SEO content, always keep your audience’s knowledge in mind. If you’re writing about advanced finance, for example, you don’t need to teach your reader what an income statement is. If you’re writing about income statements, on the other hand, you’d want to start from the very barebone basics. Tip #40. Write for Your Audience If your readers are suit-and-tie lawyers, they’re going to expect professionally written content. 20-something hipsters? You can get away with throwing a Rick and Morty reference here and there. Tip #41. Use Grammarly Trust us, it’ll seriously make your life easier! Keep in mind, though, that the app is not a replacement for a professional editor. Tip #42. Use Hemingway Online content should be very easy to read & follow for everyone, whether they’re a senior profession with a Ph.D. or a college kid looking to learn a new topic. As such, your content should be written in a simple manner - and that’s where Hemingway comes in. It helps you keep your blog content simple. Tip #43. Create Compelling Headlines Want to drive clicks to your articles? You’ll need compelling headlines. Compare the two headlines below; which one would you click? 101 Productivity Tips \[To Get Things Done in 2021\] VS Productivity Tips Guide Exactly! To create clickable headlines, we recommend you include the following elements: Keyword Numbers Results Year (If Relevant) Tip #44. Nail Your Blog Content Formatting Format your blog posts well and avoid overly long walls of text. There’s a reason Backlinko content is so popular - it’s extremely easy to read and follow. Tip #45. Use Relevant Images In Your SEO Content Key here - relevant. Don’t just spray random stock photos of “office people smiling” around your posts; no one likes those.  Instead, add graphs, charts, screenshots, quote blocks, CSS boxes, and other engaging elements. Tip #46. Implement the Skyscraper Technique (The Right Way) Want to implement Backlinko’s skyscraper technique?  Keep this in mind before you do: not all content is meant to be promoted.  Pick a topic that fits the following criteria if you want the internet to care: It’s on an important topic. “Mega-Guide to SaaS Marketing” is good, “top 5 benefits of SaaS marketing” is not. You’re creating something significantly better than the original material. The internet is filled with mediocre content - strive to do better. Tip #47. Get The URL Slug Right for Seasonal Content If you want to rank on a seasonal keyword with one piece of content (e.g. you want to rank on “saas trends 2020, 2021, etc.”), don’t mention the year in the URL slug - keep it /saas-trends/ and just change the headline every year instead.  If you want to rank with separate articles, on the other hand (e.g. you publish a new trends report every year), include the year in the URL. Tip #48. Avoid content cannibalization.  Meaning, don’t write 2+ articles on one topic. This will confuse Google on which article it should rank. Tip #49. Don’t Overdo Outbound Links Don’t include too many outbound links in your content. Yes, including sources is good, but there is such a thing as overdoing it.  If your 1,000 word article has 20 outbound links, Google might consider it as spam (even if all those links are relevant). Tip #50. Consider “People Also Ask” To get the most out of SERP, you want to grab as many spots on the search result as possible, and this includes “people also ask (PAA):” Make a list of the topic’s PAA questions and ensure that your article answers them.  If you can’t fit the questions & answers within the article, though, you can also add an FAQ section at the end where you directly pose these questions and provide the answers. Tip #51. Optimize For Google Snippet Optimize your content for the Google Snippet. Check what’s currently ranking as the snippet. Then, try to do something similar (or even better) in terms of content and formatting. Tip #52. Get Inspired by Viral Content Want to create content that gets insane shares & links?  Reverse-engineer what has worked in the past. Look up content in your niche that went viral on Reddit, Hacker News, Facebook groups, Buzzsumo, etc. and create something similar, but significantly better. Tip #53. Avoid AI Content Tools No, robots can’t write SEO content.  If you’ve seen any of those “AI generated content tools,” you should know to stay away. The only thing those tools are (currently) good for is creating news content. Tip #54. Avoid Bad Content You will never, ever, ever rank with one 500-word article per week.  There are some SEO agencies (even the more reputable ones) that offer this as part of their service. Trust us, this is a waste of time. Tip #55. Update Your Content Regularly Check your top-performing articles annually and see if there’s anything you can do to improve them.  When most companies finally get the #1 ranking for a keyword, they leave the article alone and never touch it again… ...Until they get outranked, of course, by someone who one-upped their original article. Want to prevent this from happening? Analyze your top-performing content once a year and improve it when possible. Tip #56. Experiment With CTR Do your articles have low CTR? Experiment with different headlines and see if you can improve it.  Keep in mind, though, that what a “good CTR” is really depends on the keyword.  In some cases, the first ranking will drive 50% of the traffic. In others, it’s going to be less than 15%. Link-Building Tips Tip #57. Yes, Links Matter. Here’s What You Need to Know “Do I need backlinks to rank?” is probably one of the most common SEO questions.  The answer to the question (alongside all other SEO-related questions) is that it depends on the niche.  If your competitors don’t have a lot of backlinks, chances are, you can rank solely by creating superior content. If you’re in an extremely competitive niche (e.g. VPN, insurance, etc.), though, everyone has amazing, quality content - that’s just the baseline.  What sets top-ranking content apart from the rest is backlinks. Tip #58. Sometimes, You’ll Have to Pay For Links Unfortunately, in some niches, paying for links is unavoidable - e.g. gambling, CBD, and others. In such cases, you either need a hefty link-building budget, or a very creative link-building campaign (create a viral infographic, news-worthy story based on interesting data, etc.). Tip #59. Build Relationships, Not Links The very best link-building is actually relationship building.  Make a list of websites in your niche and build a relationship with them - don’t just spam them with the standard “hey, I have this amazing article, can you link to it?”.  If you spam, you risk ruining your reputation (and this is going to make further outreach much harder). Tip #60. Stick With The Classics At the end of the day, the most effective link-building tactics are the most straightforward ones:  Direct Outreach Broken Link-Building Guest Posting Skyscraper Technique Creating Viral Content Guestposting With Infographics Tip #61. Give, Don’t Just Take! If you’re doing link-building outreach, don’t just ask for links - give something in return.  This will significantly improve the reply rate from your outreach email. If you own a SaaS tool, for example, you can offer the bloggers you’re reaching out to free access to your software. Or, alternatively, if you’re doing a lot of guest posting, you can offer the website owner a link from the guest post in exchange for the link to your website. Tip #62. Avoid Link Resellers That guy DMing you on LinkedIn, trying to sell you links from a Google Sheet?  Don’t fall for it - most of those links are PBNs and are likely to backfire on you. Tip #63. Avoid Fiverr Like The Plague Speaking of spammy links, don’t touch anything that’s sold on Fiverr - pretty much all of the links there are useless. Tip #64. Focus on Quality Links Not all links are created equal. A link is of higher quality if it’s linked from a page that: Is NOT a PBN. Doesn’t have a lot of outbound links. If the page links to 20 other websites, each of them gets less link juice. Has a lot of (quality) backlinks. Is part of a website with a high domain authority. Is about a topic relevant to the page it’s linking to. If your article about pets has a link from an accounting blog, Google will consider it a bit suspicious. Tip #65. Data-Backed Content Just Works Data-backed content can get insane results for link-building.  For example, OKCupid used to publish interesting data & research based on how people interacted with their platform and it never failed to go viral. Each of their reports ended up being covered by dozens of news media (which got them a ton of easy links). Tip #66. Be Creative - SEO Is Marketing, After All Be novel & creative with your link-building initiatives.  Here’s the thing: the very best link-builders are not going to write about the tactics they’re using.  If they did, you’d see half the internet using the exact same tactic as them in less than a week! Which, as you can guess, would make the tactic cliche and significantly less effective. In order to get superior results with your link-building, you’ll need to be creative - think about how you can make your outreach different from what everyone does. Experiment it, measure it, and improve it till it works! Tip #67. Try HARO HARO, or Help a Reporter Out, is a platform that matches journalists with sources. You get an email every day with journalists looking for experts in specific niches, and if you pitch them right, they might feature you in their article or link to your website. Tip #68. No-Follow Links Aren’t That Bad Contrary to what you might’ve heard, no-follow links are not useless. Google uses no-follow as more of a suggestion than anything else.  There have been case studies that prove Google can disregard the no-follow tag and still reward you with increased rankings. Tip #69. Start Fresh With an Expired Domain Starting a new website? It might make sense to buy an expired one with existing backlinks (that’s in a similar niche as yours). The right domain can give you a serious boost to how fast you can rank. Tip #70. Don’t Overspend on Useless Links “Rel=sponsored” links don’t pass pagerank and hence, won’t help increase your website rankings.  So, avoid buying links from media websites like Forbes, Entrepreneur, etc. Tip #71. Promote Your Content Other than link-building, focus on organic content promotion. For example, you can repost your content on Facebook groups, LinkedIn, Reddit, etc. and focus on driving traffic.  This will actually lead to you getting links, too. We got around 95 backlinks to our SEO case study article just because of our successful content promotion. Tons of people saw the article on the net, liked it, and linked to it from their website. Tip #72. Do Expert Roundups Want to build relationships with influencers in your niche, but don’t know where to start?  Create an expert roundup article. If you’re in the sales niche, for example, you can write about Top 21 Sales Influencers in 2021 and reach out to the said influencers letting them know that they got featured. Trust us, they’ll love you for this! Tip #73. .Edu Links are Overhyped .edu links are overrated. According to John Mueller, .edu domains tend to have a ton of outbound links, and as such, Google ignores a big chunk of them. Tip #74. Build Relationships With Your Customers Little-known link-building hack: if you’re a SaaS company doing SEO, you can build relationships with your customers (the ones that are in the same topical niche as you are) and help each other build links! Tip #75. Reciprocal Links Aren’t That Bad Reciprocal links are not nearly as bad as Google makes them out to be. Sure, they can be bad at scale (if trading links is all you’re doing). Exchanging a link or two with another website / blog, though, is completely harmless in 99% of cases. Tip #76. Don’t Overspam Don’t do outreach for every single post you publish - just the big ones.  Most people already don’t care about your outreach email. Chances are, they’re going to care even less if you’re asking them to link to this new amazing article you wrote (which is about the top 5 benefits of adopting a puppy). Technical SEO Tips Tip #77. Use PageSpeed Insights If your website is extremely slow, it’s definitely going to impact your rankings. Use PageSpeed Insights to see how your website is currently performing. Tip #78. Load Speed Matters While load speed doesn’t impact rankings directly, it DOES impact your user experience. Chances are, if your page takes 5 seconds to load, but your competition’s loads instantly, the average Googler will drop off and pick them over you. Tip #79. Stick to a Low Crawl Depth Crawl depth of any page on your website should be lower than 4 (meaning, any given page should be possible to reach in no more than 3 clicks from the homepage).  Tip #80. Use Next-Gen Image Formats Next-gen image formats such as JPEG 2000, JPEG XR, and WebP can be compressed a lot better than PNG or JPG. So, when possible, use next-get formats for images on your website. Tip #81. De-Index Irrelevant Pages Hide the pages you don’t want Google to index (e.g: non-public, or unimportant pages) via your Robots.txt. If you’re a SaaS, for example, this would include most of your in-app pages or your internal knowledge base pages. Tip #82. Make Your Website Mobile-Friendly Make sure that your website is mobile-friendly. Google uses “mobile-first indexing.” Meaning, unless you have a working mobile version of your website, your rankings will seriously suffer. Tip #83. Lazy-Load Images Lazy-load your images. If your pages contain a lot of images, you MUST activate lazy-loading. This allows images that are below the screen, to be loaded only once the visitor scrolls down enough to see the image. Tip #84. Enable Gzip Compression Enable Gzip compression to allow your HTML, CSS and JS files to load faster. Tip #85. Clean Up Your Code If your website loads slowly because you have 100+ external javascript files and stylesheets being requested from the server, you can try minifying, aggregating, and inlining some of those files. Tip 86. Use Rel-Canonical Have duplicate content on your website? Use rel-canonical to show Google which version is the original (and should be prioritized for search results). Tip #87. Install an SSL Certificate Not only does an SSL certificate help keep your website safe, but it’s also a direct ranking factor. Google prioritizes websites that have SSL certificates over the ones that don’t. Tip #88. Use Correct Anchor Texts for Internal Links When linking to an internal page, mention the keyword you’re trying to rank for on that page in the anchor text. This helps Google understand that the page is, indeed, about the keyword you’re associating it with. Tip #89. Use GSC to Make Sure Your Content is Interlinked Internal links can have a serious impact on your rankings. So, make sure that all your blog posts (especially the new ones) are properly linked to/from your past content.  You can check how many links any given page has via Google Search Console. Tip #90. Bounce rate is NOT a Google ranking factor. Meaning, you can still rank high-up even with a high bounce rate. Tip #91. Don’t Fret About a High Bounce Rate Speaking of the bounce rate, you’ll see that some of your web pages have a higher-than-average bounce rate (70%+).  While this can sometimes be a cause for alarm, it’s not necessarily so. Sometimes, the search intent behind a given keyword means that you WILL have a high bounce rate even if your article is the most amazing thing ever.  E.g. if it’s a recipe page, the reader gets the recipe and bounces off (since they don’t need anything else). Tip #92. Google Will Ignore Your Meta Description More often than not, Google won’t use the meta description you provide - that’s normal. It will, instead, automatically pick a part of the text that it thinks is most relevant and use it as a meta description. Despite this, you should always add a meta description to all pages. Tip #93. Disavow Spammy & PBN Links Keep track of your backlinks and disavow anything that’s obviously spammy or PBNy. In most cases, Google will ignore these links anyway. However, you never know when a competitor is deliberately targeting you with too many spammy or PBN links (which might put you at risk for being penalized). Tip #94. Use The Correct Redirect  When permanently migrating your pages, use 301 redirect to pass on the link juice from the old page to the new one. If the redirect is temporary, use a 302 redirect instead. Tip #95. When A/B Testing, Do This A/B testing two pages? Use rel-canonical to show Google which page is the original. Tip #96. Avoid Amp DON’T use Amp.  Unless you’re a media company, Amp will negatively impact your website. Tip #97. Get Your URL Slugs Right Keep your blog URLs short and to-the-point. Good Example: apollodigital.io/blog/seo-case-study Bad Example: apollodigital.io/blog/seo-case-study-2021-0-to-200,000/ Tip #98. Avoid Dates in URLs An outdated date in your URL can hurt your CTR. Readers are more likely to click / read articles published recently than the ones written years back. Tip #99. Social Signals Matter Social signals impact your Google rankings, just not in the way you think. No, your number of shares and likes does NOT impact your ranking at all.  However, if your article goes viral and people use Google to find your article, click it, and read it, then yes, it will impact your rankings.  E.g. you read our SaaS marketing guide on Facebook, then look up “SaaS marketing” on Google, click it, and read it from there. Tip #100. Audit Your Website Frequently Every other month, crawl your website with ScreamingFrog and see if you have any broken links, 404s, etc. Tip #101. Use WordPress Not sure which CMS platform to use?  99% of the time, you’re better off with WordPress.  It has a TON of plugins that will make your life easier.  Want a drag & drop builder? Use Elementor. Wix, SiteGround and similar drag & drops are bad for SEO. Tip #102. Check Rankings the Right Way When checking on how well a post is ranking on Google Search Console, make sure to check Page AND Query to get the accurate number.  If you check just the page, it’s going to give you the average ranking on all keywords the page is ranking for (which is almost always going to be useless data). Conclusion Aaand that's about it - thanks for the read! Now, let's circle back to Tip #1 for a sec. Remember when we said a big chunk of what you read on SEO is based on personal experiences, experiments, and the like? Well, the tips we've mentioned are part of OUR experience. Chances are, you've done something that might be different (or completely goes against) our advice in this article. If that's the case, we'd love it if you let us know down in the comments. If you mention something extra-spicy, we'll even include it in this article.

how I built a $6k/mo business with cold email
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Afraid-Astronomer130This week

how I built a $6k/mo business with cold email

I scaled my SaaS to a $6k/mo business in under 6 months completely using cold email. However, the biggest takeaway for me is not a business that’s potentially worth 6-figure. It’s having a glance at the power of cold emails in the age of AI. It’s a rapidly evolving yet highly-effective channel, but no one talks about how to do it properly. Below is the what I needed 3 years ago, when I was stuck with 40 free users on my first app. An app I spent 2 years building into the void. Entrepreneurship is lonely. Especially when you are just starting out. Launching a startup feel like shouting into the dark. You pour your heart out. You think you have the next big idea, but no one cares. You write tweets, write blogs, build features, add tests. You talk to some lukewarm leads on Twitter. You do your big launch on Product Hunt. You might even get your first few sales. But after that, crickets... Then, you try every distribution channel out there. SEO Influencers Facebook ads Affiliates Newsletters Social media PPC Tiktok Press releases The reality is, none of them are that effective for early-stage startups. Because, let's face it, when you're just getting started, you have no clue what your customers truly desire. Without understanding their needs, you cannot create a product that resonates with them. It's as simple as that. So what’s the best distribution channel when you are doing a cold start? Cold emails. I know what you're thinking, but give me 10 seconds to change your mind: When I first heard about cold emailing I was like: “Hell no! I’m a developer, ain’t no way I’m talking to strangers.” That all changed on Jan 1st 2024, when I actually started sending cold emails to grow. Over the period of 6 months, I got over 1,700 users to sign up for my SaaS and grew it to a $6k/mo rapidly growing business. All from cold emails. Mastering Cold Emails = Your Superpower I might not recommend cold emails 3 years ago, but in 2024, I'd go all in with it. It used to be an expensive marketing channel bootstrapped startups can’t afford. You need to hire many assistants, build a list, research the leads, find emails, manage the mailboxes, email the leads, reply to emails, do meetings. follow up, get rejected... You had to hire at least 5 people just to get the ball rolling. The problem? Managing people sucks, and it doesn’t scale. That all changed with AI. Today, GPT-4 outperforms most human assistants. You can build an army of intelligent agents to help you complete tasks that’d previously be impossible without human input. Things that’d take a team of 10 assistants a week can now be done in 30 minutes with AI, at far superior quality with less headaches. You can throw 5000 names with website url at this pipeline and you’ll automatically have 5000 personalized emails ready to fire in 30 minutes. How amazing is that? Beyond being extremely accessible to developers who are already proficient in AI, cold email's got 3 superpowers that no other distribution channels can offer. Superpower 1/3 : You start a conversation with every single user. Every. Single. User. Let that sink in. This is incredibly powerful in the early stages, as it helps you establish rapport, bounce ideas off one another, offer 1:1 support, understand their needs, build personal relationships, and ultimately convert users into long-term fans of your product. From talking to 1000 users at the early stage, I had 20 users asking me to get on a call every week. If they are ready to buy, I do a sales call. If they are not sure, I do a user research call. At one point I even had to limit the number of calls I took to avoid burnout. The depth of the understanding of my customers’ needs is unparalleled. Using this insight, I refined the product to precisely cater to their requirements. Superpower 2/3 : You choose exactly who you talk to Unlike other distribution channels where you at best pick what someone's searching for, with cold emails, you have 100% control over who you talk to. Their company Job title Seniority level Number of employees Technology stack Growth rate Funding stage Product offerings Competitive landscape Social activity (Marital status - well, technically you can, but maybe not this one…) You can dial in this targeting to match your ICP exactly. The result is super low CAC and ultra high conversion rate. For example, My competitors are paying $10 per click for the keyword "HARO agency". I pay $0.19 per email sent, and $1.92 per signup At around $500 LTV, you can see how the first means a non-viable business. And the second means a cash-generating engine. Superpower 3/3 : Complete stealth mode Unlike other channels where competitors can easily reverse engineer or even abuse your marketing strategies, cold email operates in complete stealth mode. Every aspect is concealed from end to end: Your target audience Lead generation methods Number of leads targeted Email content Sales funnel This secrecy explains why there isn't much discussion about it online. Everyone is too focused on keeping their strategies close and reaping the rewards. That's precisely why I've chosen to share my insights on leveraging cold email to grow a successful SaaS business. More founders need to harness this channel to its fullest potential. In addition, I've more or less reached every user within my Total Addressable Market (TAM). So, if any competitor is reading this, don't bother trying to replicate it. The majority of potential users for this AI product are already onboard. To recap, the three superpowers of cold emails: You start a conversation with every single user → Accelerate to PMF You choose exactly who you talk to → Super-low CAC Complete stealth mode → Doesn’t attract competition By combining the three superpowers I helped my SaaS reach product-marketing-fit quickly and scale it to $6k per month while staying fully bootstrapped. I don't believe this was a coincidence. It's a replicable strategy for any startup. The blueprint is actually straightforward: Engage with a handful of customers Validate the idea Engage with numerous customers Scale to $5k/mo and beyond More early-stage founders should leverage cold emails for validation, and as their first distribution channel. And what would it do for you? Update: lots of DM asking about more specifics so I wrote about it here. https://coldstartblueprint.com/p/ai-agent-email-list-building

Feedback appreciated 🙏🏻 : a tool for solo entrepreneurs and small startups to help with marketing | app.maestrix.ai
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Why Ignoring AI Agents in 2025 Will Kill Your Marketing Strategy
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frankiemuiruriThis week

Why Ignoring AI Agents in 2025 Will Kill Your Marketing Strategy

If you're still focusing solely on grabbing the attention of human beings with your marketing efforts, you're already behind. In 2025, the game will change. Good marketing will demand an in-depth understanding of the AI space, especially the AI Agent space. Why? Your ads and content won’t just be seen by humans anymore. They’ll be analyzed, indexed, and often acted upon by AI agents—automated systems that will be working on behalf of companies and consumers alike. Your New Audience: Humans + AI Agents It’s not just about appealing to people. Companies are employing AI robots to research, negotiate, and make purchasing decisions. These AI agents are fast, thorough, and unrelenting. Unlike humans, they can analyze millions of options in seconds. And if your marketing isn’t optimized for them, you’ll get filtered out before you even reach the human decision-maker. How to Prepare Your Marketing for AI Agents The companies that dominate marketing in 2025 will be the ones that master the art of capturing AI attention. To do this, marketers will need to: Understand the AI agents shaping their industry. Research how AI agents function in your niche. What are they prioritizing? How do they rank options? Create AI-friendly content. Design ads and messaging that are easily understandable and accessible to AI agents. This means clear metadata, structured data, and AI-readable formats. Invest in AI analytics. AI agents leave behind footprints. Tracking and analyzing their behavior is critical. Stay ahead of AI trends. The AI agent space is evolving rapidly. What works today might be obsolete tomorrow. How My Agency Adapted and Thrived in the AI Space At my digital agency, we saw this shift coming and decided to act early. In 2023, we started integrating AI optimization into our marketing strategies. One of our clients—a B2B SaaS company—struggled to get traction because their competitors were drowning them out in Google search rankings and ad platforms. By analyzing the algorithms and behaviors of AI agents in their space, we: Rewrote their website copy with structured data and optimized metadata that was more AI-agent friendly. Created ad campaigns with clear, concise messaging and technical attributes that AI agents could quickly process and index. Implemented predictive analytics to understand what AI agents would prioritize based on past behaviors. The results? Their website traffic doubled in three months, and their lead conversion rate skyrocketed by 40%. Over half of the traffic increase was traced back to AI agents recommending their platform to human users. The Takeaway In 2025, marketing won’t just be about human attention. It’ll be about AI attention—and that requires a completely different mindset. AI agents are not your enemy; they’re your new gatekeepers. Learn to speak their language, and you’ll dominate the marketing game.

[Ultimate List] A list of Marketing Tools That I’ve tested over the years and found helpful to do better marketing with less work. More than 50 Tools To Help you with Marketing, Copywriting & Sales!
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lazymentorsThis week

[Ultimate List] A list of Marketing Tools That I’ve tested over the years and found helpful to do better marketing with less work. More than 50 Tools To Help you with Marketing, Copywriting & Sales!

Starting to focus on marketing for your business, You will come across the same tools mentioned over and over by marketers. I would like to mention here tools that you might haven’t seen going viral in the community but actually will help you grow faster and efficiently. Starting off with My favourite Marketing Channel! #Email Marketing For SMBs Convertkit / Mailerlite / Mailchimp - These 3 Platforms are the best options for SMBs and entrepreneurs just starting out with email marketing. All 3 have free plans up to 1,000 subscribers. Scribe - Email Signature Tool, Create Great Email signatures for your emails. Liramail - Most Email marketing platforms don’t offer great email templates. This tool will help you build great email templates with drag and drop. Quick mail Auto-Warmer - Most Businesses at the beginning don’t know what to do when open rate drops. You need to use an email warmer like this to keep it up. #Email Marketing For Big Businesses SendGrid - Overall Email Marketing Tools, this tool is best for brands that have huge email lists and email marketing is the key marketing channel. Braze - This tool is leading in email marketing for large Email senders. When I was working for agencies, this was one of the best email marketing tools I had used. NeoCertified - Protect your emails for spammers and threats. To keep your email list healthy, this is a must have! Sparkloop - Referral Marketing For Email Campaigns. Email can generate great huge amount of referrals for you and Sparkloop makes it easier. #Cold Emails & Lead Generation Hunter - A Great Tool to scrape emails from domain names. The tool comes with a green free plan but Pro plan is worth the amount of features it provides. Icyleads - It’s better than Hunter as it’s heavily focused on the sales and prospecting to help you derive great results from your campaigns. Mailshake - Beginner Friend Cold Email Tool with Great features like email list warming. #Communication Tools Twilio - One do the best customer engagement platform used by Companies like Stripe and mine too. Chatlio - Use Live chat feature on your website with slack integration. My favourite easier to catch up on conversations through slack integration. Intercom - Used by Most Marketers, Industry Leading customer communication platform. Great for beginners! Chatwoot - Another Amazing Communication Tool but the best part is they have a great free plan useful for new businesses. Loom - Communicate with your audience through Videos. Loom is great for SaaS and to show human interaction to close new visitors effectively. #CRM Outseta - This tool provides great CRM and their billing system is better than other tools out their which makes it stands out! Hubspot - I don’t think this tool needs an introduction because Hubspot’s CRM is the best in industry. Salesflare - This CRM is a great alternative to hubspot as it’s beginner friendly and helpful for SMBs. #SEO Tools Ahrefs - One of the best SEO tool in the industry. They also just launched a bunch of free tools to help SEO beginners. Screaming frog - The only website crawler I have used since I bought my first domain. It’s the best! Ubersuggest- The Tool by Neil Patel is the best SEO tool for you. (I’m Joking, it’s the worst) Contentking - This tool is good at Real-time SEO Auditing, they do a lot of Marketing work through Newsletters. If you are subscribed to any SEO newsletter. You may have seen this tool. SEOquake & Semrush - SEOquake is a great tool to conduct on-page analysis, SERP, and much more. Great tool but it’s owned by Semrush. You should go for Semrush because that tool will cover all SEO aspects for you. #Content Marketing Buzzsumo - This tool is great for content research and but you may find the regular emails pretty annoying sometimes. Contentrow - Analyse Your Content and find it’s strength. Highly recommended who are weak at content structuring like me. Grammarly - If you are not a native English speaker like me, you might think you need it or not. You need it for sure for grammar corrections. #Graphic Design Tools Visme - At agencies, Infographics can be more effective than usual postscript. Visme is a graphic design tool focused on infographics and designs related to B2B and B2C. It’s great for agencies! Glorify - A Graphic Design Tool focused on E-commerce, filled with Designs useful for E-commerce store owners. Canva - All-in-one Industry leading Graphic Design Tool that everyone knows and every template is overused now. Adobe Creative Cloud ( previously Sparkpost) - It’s a great alternative to Canva filled with Amazing Stock images to use in your visuals but the only backlash is the exports in this tool are not high quality. Snaps - A Canva Alternative that might not have overused templates for your Social Accounts. #Advertising Tools Plai - It’s a great PPC tool to create Ads for Instagram and Tiktok. Wordstream - It’s an industry leading PPC Tool, great for Ad Grading and auditing. AdEspresso - This Is a tool by Hootsuite. They have a lot of Data sourced at the backend, which helps in Ad optimisation through this tool. That’s the reason I recommend this tool. #Video Editing Tools Veed Studio - I have been using Veed from last year. It’s one of the best Video Marketing Tool Optimized for Instagram & Tiktok. Synthesia - It’s a new AI video generation platform. From last few months, if you have seen marketing agencies including Videos in Emails. The chances are that’s not a Agency member taking but AI generated Human. Motionbox - It’s also a great video editing tool focused on video editing for Digital Marketers. Jitter Video - It’s a great motion design tool. Comes with great templates, the only place where other tools I mentioned lacks. It’s great and beginner friendly. #Copywriting Jasper AI - Google’s John Mueller says AI generated content is banned on Search but I think with Jasper AI you can generate SEO optimised Content but you have to put in some efforts like at least give 30 minutes for editing the Copy by yourself. Copy AI - Another AI tool to help you write better copy. This one is more focused on helping you write copy suitable for Ads and Social media campaigns. Hemingway App - To help you write more clearly and Bold. This tool is better than Grammarly if you look for writing perspective and it’s free. #Social Media Management App I’ve used a Lot of SMM Tools and that’s why going to mention all of them with a short review. Sprout social - The Best with deep insights coverage. Hootsuite - Great Scheduling tool just under sprout social. Later - Heavily Focused on Instagram from beginning and Now Tiktok too. SkedSocial - It’s like a Later alternative with great addition features like link-in-bio. Facebook’s Business Manager- Great but sometimes bugs can make a huge issue for you and customer support is like dead. Tweet Hunter & Hypefury- Both are Twitter Scheduling tools growing very fast on platform and are great for growth. Buffer - It’s a great tool but I haven’t seen any new updates to help with management. Zoho Social - It’s a great SMM tool and if you use other marketing solutions from Zoho. It’s a must have! #Market Research Tool • SparkToro - That’s the only one I have ever used. It’s great for audience research and comes with great customer service. Founded by Rand Fishkin, it’s one of the best research tool. #Influencer Marketing & UGC InfluenceGrid - A free search engine To find Tiktok & Instagram Influencers for your campaigns. Tiktok Creative Center- TikTok’s in-built tool called “Creative Center” is the best to find content trends, audience demographics and much more. Archive - Find Instagram Stories and Posts mentioning Your brands and use them as Ads for your business Marketing. #Landing Page Builders Leadpages - Its a great landing page builder because the integration and drag-and-drop features makes it easier to work with! Cardd co - A Great Landing page builder with easy step up but it lacks the copywriting and tracking features. Instapage - It’s one of the best out and I think the overall product is effective enough to help you stand out with your landing page. Unbounce - It’s a great alternative to Instapage due its well polished landing page templates that might be helpful for you. #Community Building Mighty Networks - A Great Community building platform, and you can also sell courses within the platform. Circle so - A great alternative to Mighty networks focused on Communities specifically. We are currently using for small community Of ours. #Sales Tools Drift - You can get much more out of Drift than just sales tools but The Sales solutions provided in Drift are one of the best. Salesforce - It’s the industry Sales solution provider. A go-to and have various pricing plans making it suitable for majority of SMBs. #Social Proof Tools People don’t have enough time to search across internet to decide to trust you after seeing your Ad first time. That’s what you might be facing too. Here are two tools I absolutely love for social proof! Use Proof - Show Recent Activities occurring on your website and build the trust of your visitors. Testimonial to - Gather Testimonials across Social Media platforms related to your business with this tool. Capture tweets and comments mentioning your brands and mention them. #Analytics Tools Plausible Analytics- A privacy friendly Analytics alternative to Google Analytics if you hate Analytics 4 like me. Mixpanel - Product Analytics and funnel reports better than Google Analytics. #Reddit Marketing Gummysearch- This tool will help To find your target audience on Reddit and interact with them with its help and close your new customers. Howitzer- It’s another pretty similar tool to Gummysearch focused on Reddit cold outreach to get clients and new customers. Both are great but Gummysearch provides better customer support while Howtizer is helpful on a large scale Reddit Marketing. #Text Marketing Klaviyo - It’s an email + SMS marketing tool, it’s taking up space in marketing industry very quickly as an industry leader due to its great integrations but you need to learn the platform usage to maximise the outcome. Cartloop - This tool provides great text marketing solutions with integration with Spotify and other e-commerce marketing tools. Attentive Mobile - This is my favourite Text marketing tool due to the interactive dashboard + they have a library of Text marketing examples to help you out with your campaigns. #Other Tools I have used throughout my journey! Triple Whale - It’s a great E-commerce marketing tools with Triple pixel to help you track your campaigns more efficiently. Fastory - To create well optimized Instagram & Tiktok Stories for your business. Jotform - Online Form Builder with integrations with leading marketing tools. Gated - As an entrepreneur and marketer, you may receive a bunch of unwanted emails. Use Gated to get rid of them and receive useful mails only! ClickUp- The main Tool for Project Management, one of the best and highly recommended. Riverside - Forget Zoom or Google Meet, For your Podcast Interviews and Marketing conferences. You need riverside with great video quality and recording features. Manychat- Automate your Instagram DMs and interact with your followers more efficiently + sell out your products/ services when you are offline. Calendy - To schedule meetings with your ideal clients. ServiceProviderPro - It’s a client portal for SEO & Growing Agencies, very helpful in scaling agencies. SendCheckit - Compare your Email Subject Lines with 100,000+ others in the database for free. Otter AI - Using AI track your meetings more effectively, you can easily edit, annotate and share notes from the meetings. Ryte - Optimise your website User experience with this tool focused on UX aspects + SEO too. PhantomBuster - Scrape LinkedIn Profile and Data from Facebook/LinkedIn groups. I clearly love this tool! #Honourable Mentions Zapier - The Only tool you need to integrate your favourite tool with a new effective tool. Elementor - That’s what I use for web design and it’s great! Marketer Hire - To hire world class marketers to work with you. InShot & Capcut - I create Instagram Reels and TikTok’s and life without these tools isn’t possible. Nira - It’s a great tool to Manage your workspace and this tool has launched many marketing templates in-built helpful for marketers and also entrepreneurs. X - The tool you love that wasn’t mentioned here is valuable and I honour that tool and share that if you would like to! I mean thanks for reading what I have curated all over my life as a marketer. I share 5 Marketing Tools, 5 Marketing Resources and 1 Free Resourceevery week in my newsletter, you can subscribe here to receive that for free. Also, You can read an expanded list of email marketing tools in this Reddit post!

I tested hundreds of marketing tools in the last three years and these 50 made it to the list. I'll sum up my top 50 marketing tools with one or two sentences + give you pricings.
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SpicyCopyThis week

I tested hundreds of marketing tools in the last three years and these 50 made it to the list. I'll sum up my top 50 marketing tools with one or two sentences + give you pricings.

Hey guys, I'm working in a growth marketing agency. Marketing tools are 30% of what we do, so we use them a lot and experiment with the new ones as much as possible. There are thousands of tools and it's easy to get lost, so I wanted to share the tools we use most on a daily basis. And divide the list into 14 categories. I thought this could be handy for Entrepreneurs subreddit. Why adopt tools? I see marketing tools as tireless colleagues. If you can't hire an employee, choosing the right tool can solve your problems, because they Are super cheap. Work 7/24 for you. Don’t make mistakes. Don’t need management. (or needless management) Help you to automate the majority of your lead gen process. Onwards to the list. (With the pricings post ended up quite long, you can find a link in the end if you want to check the prices) Email marketing tools #1 ActiveCampaign is armed with the most complicated email automation features and has the most intuitive user experience. It feels like you already know how to use it. \#2 Autopilot is visual marketing automation and customer journey tool that helps you acquire, nurture based on behaviors, interest etc. #3 Mailjet: This is the tool we use to send out bulky email campaigns such as newsletters. It doesn't have sexy features like others but does its job for a cheap price. Email address finders #4 Skrapp finds email of your contacts by name and company. It also works with LinkedIn Sales Navigator and can extract thousands of emails in bulk + have a browser add-on. #5 Hunter: Similar to Skrapp but doesn't work with LinkedIn Sales Navigator directly. In addition, there are email templates and you can set up email campaigns. Prospecting and outreach tools #6 Prospect combines the personal emails, follow-up calls, other social touches and helps you create multichannel campaigns.  #7 Reply is a more intuitive version of Prospect. It is easy to learn and use; their UX makes you feel good and sufficient.  CRM tools #8 Salesflare helps you to stop managing your data and start managing your customers. Not yet popular as Hubspot and etc but the best solution for smaller B2B businesses. (we're fans) \#9 Hubspot: The most popular CRM for good reason and has a broader product range you can adopt in your next steps. Try this if you have a bulky list of customers because it is free. #10 Pardot: Pardot is by Salesforce, it's armed with features that can close the gap between marketing and sales. Sales Tools #11 Salesforce is the best sales automation and lead management software. It helps you to create complicated segmentations and run, track, analyze campaigns from the same dashboard. #12 LinkedIn Sales Navigator gives you full access to LinkedIn's user database. You can even find a kidnapped CEO if you know how to use it with other marketing automation tools like Skrapp. #13 Pipedrive is a simple tool and excels in one thing. It tracks your leads and tells you when to take the next action. It makes sales easier. #14 Qwilr creates great-looking docs, at speed. You can design perfect proposals, quotes, client updates, and more in a flash. We use it a lot to close deals, it's effective. #15 Crystalknows is an add-on that tells you anyone’s personality on LinkedIn and gives you a detailed approach specific to that person. It's eerily accurate. #16 Leadfeeder shows you the companies that visited your website. Tells how they found you and what they’re interested in. It has a free version. Communication Tools #17 Intercom is a sweet and smart host that welcomes your visitors when you’re not home. It’s one of the best chatbot tools in the market. #18 Drift is famous for its conversational marketing features and more sales-focused than Intercom. #19 Manychat is a chatbot that helps you create high converting Facebook campaigns. #20 Plann3r helps you create your personalized meeting page. You can schedule meetings witch clients, candidates, and prospects. #21 Loom is a video messaging tool, it helps you to be more expressive and create closer relationships. #22 Callpage collects your visitors’ phone number and connects you with them in seconds. No matter where you are. Landing page tools #23 Instapage is the best overall landing page builder. It has a broad range of features and even squirrel can build a compelling landing page with templates. No coding needed. #24 Unbounce can do everything that Instapage does and lets you build a great landing page without a developer. But it's less intuitive. Lead generation / marketing automation tools #25 Phantombuster is by far the most used lead generation software in our tool kit. It extracts data, emails, sends requests, customized messages, and does many things on autopilot in any platform. You can check this, this and this if you want to see it in action. #26 Duxsoup is a Google Chrome add-on and can also automate some of LinkedIn lead generation efforts like Phantombuster. But not works in the cloud. #27 Zapier is a glue that holds all the lead generation tools together. With Zapier, You can connect different marketing tools and no coding required. Conversion rate optimization tools #28 Hotjar tracks what people are doing on your website by recording sessions and capturing mouse movements. Then it gives you a heatmap. #29 UsabilityHub shows your page to a digital crowd and measures the first impressions and helps you to validate your ideas. #30 Optinmonster is a top tier conversion optimization tool. It helps you to capture leads and enables you to increase conversions rates with many features. #31 Notifia is one mega tool of widgets that arms your website with the wildest social proof and lead capturing tactics. #32 Sumo is a much simpler version of Notifia. But Sumo has everything to help you capture leads and build your email lists. Web scrapers #33 Data Miner is a Google Chrome browser extension that helps you scrape data from web pages and into a CSV file or Excel spreadsheet. #34 Webscraper does the same thing as Data Miner; however, it is capable of handling more complex tasks. SEO and Content #35 Grammarly: Your English could be your first language and your grammar could be better than Shakespeare. Grammarly still can make your writing better. #36 Hemingwayapp is a copywriting optimization tool that gives you feedback about your copy and improves your readability score, makes your writing bolder and punchier. Free. #37 Ahrefs is an all-rounder search engine optimization tool that helps you with off-page, on-page or technical SEO. #38 SurferSEO makes things easier for your on-page SEO efforts. It’s a tool that analyzes top Google results for specific keywords and gives you a content brief based on that data. Video editing and design tools #39 Canva is a graphic design platform that makes everything easy. It has thousands of templates for anything from Facebook ads, stylish presentations to business cards.  #40 Kapwing is our go-to platform for quick video edits. It works on the browser and can help you to create stylish videos, add subtitles, resize videos, create memes, or remove backgrounds. #41 Animoto can turn your photos and video clip into beautiful video slideshows. It comes handy when you want to create an advertising material but don’t have a budget. Advertising tools #42 AdEspresso lets you create and test multiple ads with few clicks. You can optimize your FB, IG, and Google ads from this tool and measure your ads with in-depth analytics. #43 AdRoll is an AI-driven platform that connects and coordinates marketing efforts across ads, email, and online stores. Other tools #44 Replug helps you to shorten, track, optimize your links with call-to-actions, branded links, and retargeting pixels #45 Draw.io = Mindmaps, schemes, and charts. With Draw.io, you can put your brain in a digital paper in an organized way. #46 Built With is a tool that finds out what websites are built with. So you can see what tools they're using and so on. #47 Typeform can turn data collection into an experience with Typeform. This tool helps you to engage your audience with conversational forms or surveys and help you to collect more data. #48 Livestorm helped us a lot, especially in COVID-19 tiles. It’s a webinar software that works on your browser, mobile, and desktop. #49 Teachable \- If you have an online course idea but hesitating because of the production process, Teachable can help you. It's easy to configure and customizable for your needs. #50 Viral Loops provides a revolutionary referral marketing solution for modern marketers. You can create and run referral campaigns in a few clicks with templates. Remember, most of these tools have a free trial or free version. Going over them one by one can teach you a lot and help you grow your business with less work power in the early stages of your business. I hope you enjoyed the read and can find some tools to make things easier! Let me know about your favorite tools in the comments, so I can try them out. \------ If you want to check the prices and see a broader explanation about the tools, you can go here.

This founder was about to shut down his business and open a restaurant. He pivoted the business and grew it to $45m ARR in 12 months. What other businesses can scale like this?
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CountryPitifulThis week

This founder was about to shut down his business and open a restaurant. He pivoted the business and grew it to $45m ARR in 12 months. What other businesses can scale like this?

I heard that Jasper scaled to $45m ARR in 12 months...with a team of 8. For context, they are one of the fastest-growing companies ever. Grew from $0 to $45m ARR in 12 months (then raised $125m at a $1.5b valuation). As a fellow founder, their story is really inspiring to me (curious about what others think): In December 2020, Dave Rogenmoser and his co-founders were on the brink of shutting down their business. They'd spent 3+ years building a conversion optimization software called Proof...and it was flatlining. A few weeks prior they had to make the painful decision to let go of half their team. Competition and churn had completely eroded growth. Things were painful. 8 years of work left them with a string of startups that never quite made it: 2 failed software businesses (couldn't make money*) A SMB marketing agency (maxed out at $25k/mo*) An online course company (hard to get big*) The Pivot: In January 2021, they had an idea to use Chat GPT-3, the generative AI model released 6 months earlier, to write high-converting Facebook ads. Within 30 days, they launched the business. With the skeleton crew remaining from the last startup, they scaled the business to $45m ARR and 70,000+ customers without hiring a single new person. Soon after, they raised $125m at a $1.5b valuation. Dave Rogenmoser, CEO at Jasper, had some great one-liners in a few podcasts I listened to on the business. Here are some of his learnings: Right Skill, Wrong Vehicle: He spent 8 years building marketing businesses which gave this team the knowledge and confidence to spend $1m/mo on sales and marketing to scale the business to $45m ARR in year 1. Launch Fast & Iterate Quickly: The team agreed that if the business didn't work in 30 days, they'd shut it down. Dave says, "If you have been working on a problem for more than 18 months and haven't found Product market fit (PMF), odds are you won't...Make the hard pivot."* Ride A Big Wave: Generative AI technology is a new technology that is changing the way we work. But it's not just text. It's images, voice, etc. Identify new customer segments (e.g., Municipalities, Banks, Lawyers, etc.), learn their problems, and apply this novel technology to solve them. What other businesses have you seen scale like this? I've never seen a SaaS business grow that fast. I meet interesting founders 2x per week and share the learnings here.

Partnership revenue share uncertainty as test before any equity discussions, please help, urgent
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jayn35This week

Partnership revenue share uncertainty as test before any equity discussions, please help, urgent

Hi all, It's brand new relationship to collaborate on work and fast moving situation and i want to be fair and informed about revenue share for this work as startup, new agency, unclear still. Sorry for rushed message, its moving fast. Its starting with revenue share to test and see how things go. I contribute some things as a separate entity/consultant/marketing domain expert who designed some AI products and am able to acquire clients reliably with my marketing skills then they do all development and sales assistance. Details below please can you help with advice on contribution and revenue share thats very fair: The "partnership" non ownership (rev share is best correct?) of delivering custom AI software development solutions to smb b2b clients. As a domain expert i designed a product for myself and then others upsells and want to sell it to other biz, there is interest, its been tested as viable with my outreach which I do and now have 5 clients from last night wanting to meet or receive short video explanations before we meet (its my initial offer, a vid demo). I have designed the product or solution completely and have already developed mvp of the first product that i use myself and is immensely valuable to me. I also acquire all the clients as an client outreach/acquisition expert and perform that entire client acquisition function and marketing up until sales call where they provide assistance/ a joint tech and marketing/product domain specialist (me) sales call, still to be discussed. No dedicated sales function but they have experience. Then I partner with a great desirable professional development agency to deploy the solution and everything that entails hoping for a long-term similar arrangement that mutually beneficial and fair. They also assist with the sales process to close deals, we both contribute on the sales calls but client generation and marketing up to the sales call is my contribution. What would the fair revenue share be in a perfectly fair equal situation and what would it be if I wanted to be generous because i really want to work with them moving forward. Also what would the equity split be if a new entity was formed later to formalize partnership and the contribution remained the same. I dont know much about this or what I should be doing in my situation. As I understand searching revenue share online and a summary from perplexity I perform two of the major functions and they one so something like 30-40 them and the rest me? But if i wanted to be generous and show my appreciation for working with me on this as they are high quality and i foresee more opportunity benefits and capabilities in the future due to their expertise and know they would deliver a superb job, would 50/50 be a fair split? Or am I undervaluing/overvaluing myself,, can you not just offer the logic but advice as well based on the info you have, this is brand new and moving super fast, online info seems clear but i want mine to be super fair even generous for them so they are happy, but also not foolish or irresponsible from my side. Its all new to me. Thank you so much!

Building Business Development/Sales Pipeline
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Nevoy_92This week

Building Business Development/Sales Pipeline

Hey all! Happy weekend wherever you may be! Wanting to get some advice and insight into a couple areas as mentioned in the title. Background is the following: My Partner and I started our company about in 2021. When we kicked off we were building a control and camera vision system for automating and optimizing indoor vertical farms. We got to early mvp but market was not as big and barrier to entry was high. So we pivoted early 2023 to utilize components of our technology in a wildfire detection and risk analysis platform. Happy to say we are once again at MVP but need to get PMF and pipeline going both with revenue generating clients and pilots/demos. Through this period we’ve kept the lights on by running a consulting service and digital agency. We’ve also pushed out a couple of AI tools to market. Effectively I need to build out a strong pipeline for each vertical and associated sales team. Right now spread too thin trying to conduct sales and business dev on each front. Challenges: Wildfire: Business to Gov relationships so need to build for that. Additionally early stage technology so imo relationships are critical. Additionally need to take advantage of grant funding. Target Markets: Canada, USA, Mediterranean, Northern Europe/Scandavian Countries. Consulting and Agency: Things feel dry… we have a recurring client list but we want to grow this channel exponentially, focusing on RFP’s and med to large company profiles rather then the current SMB. Our current activités are mediocre imo for outreach and connection. AI Tools: I believe these are great opportunities. TLDR 1)sales based assistant as well as 2)central AI aggregation with prompt repository. Business Dev Energy into this is basically focused on digital means. In the process of generating video content to push via ads and online social platforms. Challenge: low engagement right now users signing up but no commitments to purchase. Need to evaluate value offer and feedback on PMF. From the sales team side, effectively need to generate the sales so I can expand the team and grow accordingly. I’m a huge proponent of commission based compensation. Also open to a base salary. However anyone I onboard at this moment would have to be commission cause cash-flow. On that front, what are current commissions structures looking like for people? What’s engaging what’s worth taking a risk what is just a huge no? On the challenges for the product lines any feedback questions and even poking holes is appreciated! Thanks!

This founder was about to shut down his startup and open a restaurant. He pivoted the business and grew it to $45m ARR in 12 months. What else have you seen grow that fast?
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CountryPitifulThis week

This founder was about to shut down his startup and open a restaurant. He pivoted the business and grew it to $45m ARR in 12 months. What else have you seen grow that fast?

I heard that Jasper scaled to $45m ARR in 12 months...with a team of 8. For context, they are one of the fastest-growing companies ever. Grew from $0 to $45m ARR in 12 months (then raised $125m at a $1.5b valuation). As a fellow founder, their story is really inspiring to me (curious about what others think): In December 2020, Dave Rogenmoser and his co-founders were on the brink of shutting down their business. They'd spent 3+ years building a conversion optimization software called Proof...and it was flatlining. A few weeks prior they had to make the painful decision to let go of half their team. Competition and churn had completely eroded growth. Things were painful. 8 years of work left them with a string of startups that never quite made it: 2 failed software businesses (couldn't make money*) A SMB marketing agency (maxed out at $25k/mo*) An online course company (hard to get big*) The Pivot: In January 2021, they had an idea to use Chat GPT-3, the generative AI model released 6 months earlier, to write high-converting Facebook ads. Within 30 days, they launched the business. With the skeleton crew remaining from the last startup, they scaled the business to $45m ARR and 70,000+ customers without hiring a single new person. Soon after, they raised $125m at a $1.5b valuation. Dave Rogenmoser, CEO at Jasper, had some great one-liners in a few podcasts I listened to on the business. Here are some of his learnings: Right Skill, Wrong Vehicle: He spent 8 years building marketing businesses which gave this team the knowledge and confidence to spend $1m/mo on sales and marketing to scale the business to $45m ARR in year 1. Launch Fast & Iterate Quickly: The team agreed that if the business didn't work in 30 days, they'd shut it down. Dave says, "If you have been working on a problem for more than 18 months and haven't found Product market fit (PMF), odds are you won't...Make the hard pivot."* Ride A Big Wave: Generative AI technology is a new technology that is changing the way we work. But it's not just text. It's images, voice, etc. Identify new customer segments (e.g., Municipalities, Banks, Lawyers, etc.), learn their problems, and apply this novel technology to solve them. What other businesses have you seen scale like this? I've never seen a SaaS business grow that fast. I meet interesting founders 2x per week and share the learnings here.

I’m building a “DesignPickle” for all things Funnels. Would love your feedback...
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Gluteous_MaximusThis week

I’m building a “DesignPickle” for all things Funnels. Would love your feedback...

Hey Entrepreneurs, Early next year I’m rolling out a productized service business along the lines of Design Pickle, but instead of design assets, we create on-demand marketing assets: Things like landing pages, lead magnets, email campaigns, etc. This is NOT an agency with client engagements, etc.  It is an on-demand, menu-item style fulfillment platform where we do a few predefined things really, really well, and as much as possible try to reduce the complexity (and required customer inputs) so that creating your next killer Funnel is as easy as ordering dinner on Skip the Dishes. Below I’ve laid out our current thinking (we’re still distilling this into a deck), just so you have the full context.  And at the end, I pose 5 feedback questions. So if this “deck” seems interesting to you, then I’d love to get your feedback at the end 🙂 Thanks! And here goes... \--- The current elevator pitch:  We will research your business, your market and your competitors to develop a killer Lead Magnet, Landing Page, Ad Creatives and a 30-Day Email Drip campaign designed to turn your traffic into a rabid, lifelong buyer tribe (that you can email for years... like having your own, on-demand cash printer).  The overall thesis:  While AI is getting continually better at creating things like one-off graphics, article content, and so on - we do not think it can deeply understand market psychology, what keeps your customers up at night, or the underlying emotions that drive purchase decisions at the individual level, for your specific offer(s). Moreover, it’s also this psychological aspect of marketing where most businesses simply do not have the talent, resources or frankly the experience to create high-performing funnels themselves, regardless of how much "automation" they might have at their fingertips. And that’s because this is where you need to know who your customer really is, and what they’re actually buying (hint: not your features). Few marketers focus on these fundamentals, let alone understand the selling process. This is also why tools like ClickFunnels, HighLevel, LeadPages, etc. while very helpful, can only help with the logistics of selling. It’s still on each business to figure out how to actually tell their story, capture demand, and sell effectively. This is why a productized service that nails market research, competitor analysis & world-class copywriting that can actually turn cold traffic into lifelong customers is going to be a no-brainer for a business that’s currently struggling to actually get a steady flow of online sales. This is not something we see AI replacing effectively, any time soon. Current gaps & unknowns:  At a top level, I’m not overly worried about validation or viability; there are several existing competitors, and obviously the automation platforms have substantial customer bases (ClickFunnels etc). There will be a certain cohort that will want experts to do the actual thinking for them, storytelling, etc. Even if it’s a relatively small cohort, given the CLTV of a service like this, it still makes for a decent sized business. But where I’m less confident is in who our ideal customer actually is... Yes, basically every direct-response internet business needs an effective funnel that can sell. Whether you’re an Enterprise SaaS platform or a solopreneur launching your first $39 ebook, you will benefit from a killer funnel. As a “DesignPickle” type service though, here’s the challenges I see with each core customer category... B2B SaaS: While sales decisions are still emotional, it’s more about account-based considerations; people usually aren’t spending their own money, so it’s more about not looking stupid vs. gaining some benefit. Harder to systemize. Very high stakes. Consumer / SMB SaaS: While I think in general these are ideal customers, there will be resistance to leaning in hard on personality (and personal brand); founders usually want to sell at some point, so if they become the face of the platform, then boosting performance with a high-personality funnel might ironically make it a harder business to sell. SaaS founders are also generally very technical and stereotypically avoid marketing like the plague. Ecommerce: Most DTC brands think of funnels as an extension of their FB ad campaigns; few see their customers as a long-term audience that can become a significant asset. However, certain lifestyle / luxury brands might differ. Online Courses / Coaches: Of all the customer profiles, this group probably has the most appreciation for the effectiveness of marketing psychology, copywriting, etc. and would get the value prop quickly. The problem is that most won’t have the budget or traction to outsource asset creation. This is the “poorest” segment of the market. Service Businesses: Agencies, consultancies, and so on would greatly benefit from having a strong personal brand + storytelling premise (funnel). However, they’re also the worst offenders when it comes to never practicing what they preach / do for others. Client work soaks up all their resources. Local & Brick/Mortar: Generally speaking most local businesses are going to have smaller audiences (email lists under 2K subs), where funnel ops might have limited value long-term due to a lack of scale. And for larger B&M brands with franchises across various locations, you get into stakeholder friction; messaging usually gets watered down to basic corporate-speak as a result. Now, to be clear, I still see a ton of opportunity in each of those main customer categories as well, but I like to be clear-eyed about the overall resistance each niche will have - mainly because this helps to refine messaging to an ideal customer profile within them. In this case though, so far, nothing’s really jumping out at me as a clear “winner” at a category level. So far, what I’m thinking is our ICP might be situational / conditional. For example: A business has a funnel / is invested in the process, but it’s not working yet A business sees their competitor killing it with a funnel, and they’re ultra motivated to do it even better A business has one funnel that’s working awesome, and everything else they try sucks (so they can’t scale / expand) Etc. Basically, our most ideal customer might be ANY type of business who gets it, who’s tried to do this themselves, and now needs the pros to come in and fix things. \--- This is where your feedback would be incredibly valuable... First, if you’ve made it all the way down to this point - thanks for enduring my rambling mess above! But I did think the context might be helpful. Based on our overall biz plan & go-to-market considerations discussed above, if you run a business (or work with one) that might benefit from something like this, I’d love to ask a few questions... What is the nature of your business? (What do you sell)? What do you find hardest about selling to your online audience? Have you built a funnel in the past / are you running one currently? If not, what’s stopping you from building a high-performing funnel? If you had a “magic marketing lamp” where a genie could create ONE amazing marketing asset for you (eg. a killer landing page, video ad, launch strategy, etc), but you could only use it ONCE, what would you have the genie do for you? Please reply below as a comment, or DM me if you’d prefer to keep answers anonymous.  Thanks so much And again, apologies for the novel... Cheers

Best AI tools to help company productivity?
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Significant_Stable_7This week

Best AI tools to help company productivity?

Hey guys! I recently did a big restructuring of my production company and moving away from smaller businesses ad’s and moving up to working with larger marketing agencies. My partner and I are brainstorming ways to automate or at least improve certain parts of our business as we also start to expand our team & to improve ease of labour as our turn around times tend to have to be pretty quick. The main things we’re looking to improve is in: • Sales/out reach strategy: we are constantly reaching out to new agencies in different parts of the world. I am already used to manually making a plan for each company we reach out to but it can be very time consuming. I don’t know if there is even a tool that could help with this haha. Even if it helps with pointers! • Organizing/visualizing spreadsheets: we deal with spreadsheets on what we spend per production and how we distribute our total budget per department. If there is anyway to ease the workflow for our managers and on top of that also allow us to expand easier without having to look for someone who is very efficient on excel or spending more time and money on the training. • Scheduling: We already have so much to organize day per day, im not sure if there is any tool or ai system that could help in regards to scheduling meetings, organizing priorities or even just deadlines for certain projects. Example: we need to schedule everything from pre production deadlines (meetings with talent, agency, and crew) production deadlines, & post production deadlines. I’m sure there is other small things I am missing but those are the three main things! There is just so many things i saw on the internet that are “ai powered” or “ai improved workflow” that all claim are the best or some just use chat gpt so its essentially all the same thing. I thought id ask on here to see if anyone has actually tried and could recommend some ai tools out there! Cheers,

As a soloproneur, here is how I'm scaling with AI and GPT-based tools
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AI_Scout_OfficialThis week

As a soloproneur, here is how I'm scaling with AI and GPT-based tools

Being a solopreneur has its fair share of challenges. Currently I've got businesses in ecommerce, agency work, and affiliate marketing, and one undeniable truth remains: to truly scale by yourself, you need more than just sheer will. That's where I feel technology, especially AI, steps in. As such, I wanted some AI tools that have genuinely made a difference in my own work as a solo business operator. No fluff, just tried-and-true tools and platforms that have worked for me. The ability for me to scale alone with AI tools that take advantage of GPT in one way, or another has been significant and really changed my game over the past year. They bring in an element of adaptability and intelligence and work right alongside “traditional automation”. Whether you're new to this or looking to optimize your current setup, I hope this post helps. FYI I used multiple prompts with GPT-4 to draft this using my personal notes. Plus AI (add-on for google slides/docs) I handle a lot of sales calls and demos for my AI automation agency. As I’m providing a custom service rather than a product, every client has different pain points and as such I need to make a new slide deck each time. And making slides used to be a huge PITA and pretty much the bane of my existence until slide deck generators using GPT came out. My favorite so far has been PlusAI, which works as a plugin for Google Slides. You pretty much give it a rough idea, or some key points and it creates some slides right within Google Slides. For me, I’ve been pasting the website copy or any information on my client, then telling PlusAI the service I want to propose. After the slides are made, you have a lot of leeway to edit the slides again with AI, compared to other slide generators out there. With 'Remix', I can switch up layouts if something feels off, and 'Rewrite' is there to gently nudge the AI in a different direction if I ever need it to. It's definitely given me a bit of breathing space in a schedule that often feels suffocating. echo.win (web-based app) As a solopreneur, I'm constantly juggling roles. Managing incoming calls can be particularly challenging. Echo.win, a modern call management platform, has become a game-changer for my business. It's like having a 24/7 personal assistant. Its advanced AI understands and responds to queries in a remarkably human way, freeing up my time. A standout feature is the Scenario Builder, allowing me to create personalized conversation flows. Live transcripts and in-depth analytics help me make data-driven decisions. The platform is scalable, handling multiple simultaneous calls and improving customer satisfaction. Automatic contact updates ensure I never miss an important call. Echo.win's pricing is reasonable, offering a personalized business number, AI agents, unlimited scenarios, live transcripts, and 100 answered call minutes per month. Extra minutes are available at a nominal cost. Echo.win has revolutionized my call management. It's a comprehensive, no-code platform that ensures my customers are always heard and never missed MindStudio by YouAi (web app/GUI) I work with numerous clients in my AI agency, and a recurring task is creating chatbots and demo apps tailored to their specific needs and connected to their knowledge base/data sources. Typically, I would make production builds from scratch with libraries such as LangChain/LlamaIndex, however it’s quite cumbersome to do this for free demos. As each client has unique requirements, it means I'm often creating something from scratch. For this, I’ve been using MindStudio (by YouAi) to quickly come up with the first iteration of my app. It supports multiple AI models (GPT, Claude, Llama), let’s you upload custom data sources via multiple formats (PDF, CSV, Excel, TXT, Docx, and HTML), allows for custom flows and rules, and lets you to quickly publish your apps. If you are in their developer program, YouAi has built-in payment infrastructure to charge your users for using your app. Unlike many of the other AI builders I’ve tried, MindStudio basically lets me dictate every step of the AI interaction at a high level, while at the same time simplifying the behind-the-scenes work. Just like how you'd sketch an outline or jot down main points, you start with a scaffold or decide to "remix" an existing AI, and it will open up the IDE. I often find myself importing client data or specific project details, and then laying out the kind of app or chatbot I'm looking to prototype. And once you've got your prototype you can customize the app as much as you want. LLamaIndex (Python framework) As mentioned before, in my AI agency, I frequently create chatbots and apps for clients, tailored to their specific needs and connected to their data sources. LlamaIndex, a data framework for LLM applications, has been a game-changer in this process. It allows me to ingest, structure, and access private or domain-specific data. The major difference over LangChain is I feel like LlamaIndex does high level abstraction much better.. Where LangChain unnecessarily abstracts the simplest logic, LlamaIndex actually has clear benefits when it comes to integrating your data with LLMs- it comes with data connectors that ingest data from various sources and formats, data indexes that structure data for easy consumption by LLMs, and engines that provide natural language access to data. It also includes data agents, LLM-powered knowledge workers augmented by tools, and application integrations that tie LlamaIndex back into the rest of the ecosystem. LlamaIndex is user-friendly, allowing beginners to use it with just five lines of code, while advanced users can customize and extend any module to fit their needs. To be completely honest, to me it’s more than a tool- at its heart it’s a framework that ensures seamless integration of LLMs with data sources while allowing for complete flexibility compared to no-code tools. GoCharlie (web app) GoCharlie, the first AI Agent product for content creation, has been a game-changer for my business. Powered by a proprietary LLM called Charlie, it's capable of handling multi-input/multi-output tasks. GoCharlie's capabilities are vast, including content repurposing, image generation in 4K and 8K for various aspect ratios, SEO-optimized blog creation, fact-checking, web research, and stock photo and GIF pull-ins. It also offers audio transcriptions for uploaded audio/video files and YouTube URLs, web scraping capabilities, and translation. One standout feature is its multiple input capability, where I can attach a file (like a brand brief from a client) and instruct it to create a social media campaign using brand guidelines. It considers the file, prompt, and website, and produces multiple outputs for each channel, each of which can be edited separately. Its multi-output feature allows me to write a prompt and receive a response, which can then be edited further using AI. Overall, very satisfied with GoCharlie and in my opinion it really presents itself as an effective alternative to GPT based tools. ProfilePro (chrome extension) As someone overseeing multiple Google Business Profiles (GBPs) for my various businesses, I’ve been using ProfilePro by Merchynt. This tool stood out with its ability to auto-generate SEO-optimized content like review responses and business updates based on minimal business input. It works as a Chrome extension, and offers suggestions for responses automatically on your GBP, with multiple options for the tone it will write in. As a plus, it can generate AI images for Google posts, and offer suggestions for services and service/product descriptions. While it streamlines many GBP tasks, it still allows room for personal adjustments and refinements, offering a balance between automation and individual touch. And if you are like me and don't have dedicated SEO experience, it can handle ongoing optimization tasks to help boost visibility and drive more customers to profiles through Google Maps and Search

Digital Analytics and Marketing
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Chou789This week

Digital Analytics and Marketing

I'm a Data Analyst with wide range of experience in this niche. Looking for partner to bring me clients and get a cut on the charges, i.e act as a agency connecting businesses with developers. Lately, I see that Developer costs in US/EU is skyrocketing and hiring a decent Data Analyst costs a fortune for companies, small companies can't even think of getting one. Already working with several small businesses and see that many small businesses have need somebody to play around their data but since it's a costly affair, mostly small businesses stick with Excel and Google Sheets as their database and don't leverage the potential of automation, now with AI/LLM, having proper data strategy is important. We can team up and provide reach these low hanging fruits. What i do: Data Reporting: Move clients current data systems from Excel, Google Sheets into Database/Datawarehouse Integrate data from different sources like Pipedrive, Google Ads, Facebook Ads, Shopify etc and create automated custom reports on the data. Digital Marketing: For Shopify/Ecommernce site owners - Google Analytics Reporting Answer questions like Where is my traffic coming from, which traffic is working, how long they are staying in site, which products are working, product views to purchase ratio etc Custom Desktop Applications Custom: Have a custom idea? Let's discuss. DM me. Thanks. PS: Potential customers include ones who can't hire $50-$150/hr full time developers but want one at part time/freelancing type where they can get things done quickly/validating their ideas without burning their business.

Obliterate my app idea before I bet my life savings on it (AI lead-gen tool)
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r_hussyThis week

Obliterate my app idea before I bet my life savings on it (AI lead-gen tool)

So I have this app idea on my mind for months now, but I’m 95% sure it’ll flop. Can you help me figure it out? The Problem: Many agencies struggle to stand out in a crowded marketplace and waste time on discovery calls. Current lead generation tools often feel impersonal and don’t showcase how an agency’s expertise can solve specific problems of clients. The Idea: A lead generation tool for agency owners that uses AI to create personalized recommendations for prospects (potential customers) early in the sales process. These recommendations are sent as custom reports (aka lead magnet) to the prospect. This would showcase how the agency can address the unique needs and requirements of the potential client without requiring a discovery call right away. The whole process will be 100% automated, allowing agency owners to focus on closing deals. Target audience: Agency owners/marketers who want to focus on acquiring qualified leads online. In the future, I’d love to explore niches like SaaS and real estate. How it works in 4 steps: Prospect Input: Prospects visit an agency’s landing page (generated by my app) and submit their goals and challenges. AI Matching: The custom-trained AI processes their input and combines it with the agency’s data to generate a customized, actionable report. Delivery: The report is instantly emailed to the prospect, highlighting how the agency can address his/her challenges. Follow-Up: With the prospect warmed up, the agency can follow up and (hopefully) convert them into a client. For example, a digital marketing agency could use the app to create a landing page offering a free ‘Personalized Marketing Strategy Report.’ When a prospect submits his goals and challenges, the AI instantly generates and emails a tailored report, showcasing the agency’s expertise. Why It Might Fail: Maybe agencies won’t see the value in automation, or AI-generated reports might feel impersonal. Could this idea fill a real gap? Why It Might Work: It’s a way for agencies to stand out with personalized lead magnets that feel unique and interactive. It could help agencies attract and convert qualified leads in an automated way. Your Honest Feedback: Would this help agencies improve their lead-generation process, or is it just flashy nonsense? What flaws or challenges do you see in this idea? Is this worth pursuing, or should I stick to spending time with my family 😂? Thank you guys, your honesty might save me from myself! PS: I won’t link to my tool because I don’t want to come off as a spammer.

Obliterate my app idea before I bet my life savings on it (AI lead-gen tool)
reddit
LLM Vibe Score0
Human Vibe Score1
r_hussyThis week

Obliterate my app idea before I bet my life savings on it (AI lead-gen tool)

So I have this app idea on my mind for months now, but I’m 95% sure it’ll flop. Can you help me figure it out? The Problem: Many agencies struggle to stand out in a crowded marketplace and waste time on discovery calls. Current lead generation tools often feel impersonal and don’t showcase how an agency’s expertise can solve specific problems of clients. The Idea: A lead generation tool for agency owners that uses AI to create personalized recommendations for prospects (potential customers) early in the sales process. These recommendations are sent as custom reports (aka lead magnet) to the prospect. This would showcase how the agency can address the unique needs and requirements of the potential client without requiring a discovery call right away. The whole process will be 100% automated, allowing agency owners to focus on closing deals. Target audience: Agency owners/marketers who want to focus on acquiring qualified leads online. In the future, I’d love to explore niches like SaaS and real estate. How it works in 4 steps: Prospect Input: Prospects visit an agency’s landing page (generated by my app) and submit their goals and challenges. AI Matching: The custom-trained AI processes their input and combines it with the agency’s data to generate a customized, actionable report. Delivery: The report is instantly emailed to the prospect, highlighting how the agency can address his/her challenges. Follow-Up: With the prospect warmed up, the agency can follow up and (hopefully) convert them into a client. For example, a digital marketing agency could use the app to create a landing page offering a free ‘Personalized Marketing Strategy Report.’ When a prospect submits his goals and challenges, the AI instantly generates and emails a tailored report, showcasing the agency’s expertise. Why It Might Fail: Maybe agencies won’t see the value in automation, or AI-generated reports might feel impersonal. Could this idea fill a real gap? Why It Might Work: It’s a way for agencies to stand out with personalized lead magnets that feel unique and interactive. It could help agencies attract and convert qualified leads in an automated way. Your Honest Feedback: Would this help agencies improve their lead-generation process, or is it just flashy nonsense? What flaws or challenges do you see in this idea? Is this worth pursuing, or should I stick to spending time with my family 😂? Thank you guys, your honesty might save me from myself! PS: I won’t link to my tool because I don’t want to come off as a spammer.

Critique my business ideas
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Human Vibe Score0.5
FocusOutrageous9685This week

Critique my business ideas

So I have some business ideas that I would like to confront to you in order to have feedback. The point is to give me your completely honest opinion and try to find some potential problems. 1 - Digital marketing automation for green ecommerce stores Marketing has always been a problem for everyone in business more particularly for niche businesses. It's tough for them because people who will buy their product are generally harder to find. Also these products are way more expensive than other so it may be clever for them to focus more on marketing. Since the green and sustainable industry is growing at a very fast rate such as AI, I would like to hear your opinion on the idea of automating marketing for these type of businesses. 2 - AI Mental Health platform The mental health issues will gain more and more importance in the future. We now live in a world that isn't as safe as before and with the rise of social media we can predict that mental health issues will be more frequent especially for young people. PH, Instagram, Tiktok all of these are just bad for everyone and so an AI mental health plateform where people can chat with AI, discuss in anonymous forums and use integrated tools to reduce screen time and manage addiction I think would be a good idea. I haven't really thought about how to make money but as I write I was thinking about either a freemium model or integrate products from stores and kind of get affiliation, getting money when people buy the product. 3 - A car enthusiast website Everyday around 5000 millionaires are created so obviously the high end car industry is growing at a fairly fast rate. My idea would be to create a network where people would pay to ride in a supercar. There would be a map where people would look for cars in their area and chat with the owner basically. 4 - Marketing agency for real estate agents This is self explanatory. Common pain points include managing client communication, nurturing leads, following up on inquiries, and staying top-of-mind with potential buyers and sellers. Effective email automation can help with sending personalized follow-ups, reminders, newsletters, and market updates. It would be a subscription based business basically.

Digital Analytics and Marketing
reddit
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Human Vibe Score1
Chou789This week

Digital Analytics and Marketing

I'm a Data Analyst with wide range of experience in this niche. Looking for partner to bring me clients and get a cut on the charges, i.e act as a agency connecting businesses with developers. Lately, I see that Developer costs in US/EU is skyrocketing and hiring a decent Data Analyst costs a fortune for companies, small companies can't even think of getting one. Already working with several small businesses and see that many small businesses have need somebody to play around their data but since it's a costly affair, mostly small businesses stick with Excel and Google Sheets as their database and don't leverage the potential of automation, now with AI/LLM, having proper data strategy is important. We can team up and provide reach these low hanging fruits. What i do: Data Reporting: Move clients current data systems from Excel, Google Sheets into Database/Datawarehouse Integrate data from different sources like Pipedrive, Google Ads, Facebook Ads, Shopify etc and create automated custom reports on the data. Digital Marketing: For Shopify/Ecommernce site owners - Google Analytics Reporting Answer questions like Where is my traffic coming from, which traffic is working, how long they are staying in site, which products are working, product views to purchase ratio etc Custom Desktop Applications Custom: Have a custom idea? Let's discuss. DM me. Thanks. PS: Potential customers include ones who can't hire $50-$150/hr full time developers but want one at part time/freelancing type where they can get things done quickly/validating their ideas without burning their business.

Made 60k mrr for a business by just lead nurturing. Need suggestions and validation.
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Alarmed-Argument-605This week

Made 60k mrr for a business by just lead nurturing. Need suggestions and validation.

Apart from the story I need a suggestion and validation here. It's a bit long, skip to tl;dr if you couldn't handle length. A few days ago, I saw a person on Reddit sharing his struggles that, Even after generating a lot of leads from ads of Meta and Google (even with lowest cpc cpa cpl), he was not able to convert them into sales. Out of curiosity I dm'ed him with all fancy services that I offer and expressed that as a agency I would work with him for monthly recurring fee. He suggested for one time consulting fee, I agreed. It was literally a eye opener for me. This guy is in coaching business offering courses for people. His niche was too vague. Courses were on mindset coaching, confidence and public speaking coaching, right attitude coaching, manifestation coaching and all crap shits related to this. At first I thought he was not getting sales because who will pay for all this craps. I openly discussed with him that he has to change what he offers because, if I saw this ad I wouldn't buy this for sure. He then showed me how much money people offering similar service are making . I was literally taken back. He was part of a influencer group (the main guy who encourages these guys to start coaching business, looks like some mlm shit) where people post their succes stories. Literally lot of guys were making above 150k and 200k per month. Even with very basic landing page and average offer They are still winning. Here's where it gets interesting. I tried to clone everything that the top people in this industry are doing in marketing from end to end.( like the same landing page, bonus offers around 50k, exclusive community, free 1 on 1 calls for twice a month).Nothing worked for a month and later surprisingly even the sales started dropping a bit more. I got really confused here. So to do a discovery I went and purchased the competitor course and Man I was literally taken back. Like he has automated everything from end to end. You click the ad, see vsl, you have to fill a form and join a free Skool community where he gives away free stuffs and post success stories of people who took the course. Now every part of this journey you will get a follow up mail and follow up sms. Like after filling the form. after that now if you join and don't purchase the course you will be pampered with email and sms filled with success stories. For sure anybody will be tempted to buy the course. Here is the key take away. He was able to make more sales because he was very successful in nurturing the leads with follow ups after follow ups. Even after you purchased his course he is making passive income from 1 on calls and bonus live webinars. So follow ups will be for 1 on 1 calls and webinars after the course is over. Core point is our guy even after spending 2 to 3k per month on ads was not able to bring huge sales like competitors because he failed the nuture them. Even after making the same offers and the same patterns of marketing as competitors, the sales declined because people thought this is some spam that everyone is doing because the template of the ads was very professional and similar. suprising one is people fall for basic templates thinking it's a underrated one. so what we did here is we integrated a few softwares into one and set up all same webinars, automated email and sms follow ups, ad managers for stats, launched him a free LMS platform where without any additional fees so he can uploaded unlimited courses, skool like community and add product's like Shopify ( he was selling few merchandise with his brand name on) where he can add unlimited products with connection to all payment gateway, integrated with crm with unlimited contacts, workflow and lead nurturing with calender syncing for 1 on 1 calls. But these are a bit old school, what we did was even better. integrated a conversational ai with all of his sales platforms and gave a nocode automation builder with ai for the workflow. we also set him up with a ai voice agent that's automatically calls and markets for his course and also replies for queries when called. we also set up him a dedicated afflitate manager portal with automated commissions. Though he didn't cross 100k Mark, He did a great number after this. He was struggling with 6k sales, now he has reached somewhere mid of 45k to 50k mrr. Max he hit was 61.8k. I see this a big difference.So one small thing, nurturing the lead can bring you immense sales. To set up all of this it costs around 1.2k monthly for me with all the bills. ( I know there are few free for Individual user platforms out there, but It gets very costly when you switch to their premium plans. with heavy volumes you would require more than premium they offer.) I offered him like 3k per month to work as a agency for him who takes care of all these stuffs. He declined and offered for one time set up fee stating that he will pay 1.2k directly. The one time fee was also a bit low, though I agreed since this was a learning for me. what happened next after that is, he referred me to a few other people in the same niche. But the problem is they are not interested in spending 1 to 2 k in bills for software. They requested that if, will I be able to provide the saas alone for less than 500 dollars with one time set up fee. I haven't responded yet since I have to take an enterprise plan for all the software used and pay full advance price for billings. Then to break even that I have to make minimum 50 or odd users for that. let's grantly say 100 users with all other future costs. So here's what I'm planning to do. I'm planning to offer this as saas for let's say 239 dollars per month. with may or may not one time set up fee. ( I checked the entire internet, there is no single person offering at this price point for unlimited. Also one can easily start their marketing agency with this.) The suggestion and validation that I need here is 1.are you going through the same struggles or faced these struggles? would you be interested to buy at 239 dollars per month? let's say you're from a different niche, Did the features I told were okay for you or you need something specific for your industry that you will be interested in buying? please answer in comments and if you will purchase for this price let me know in comments/dms. I will take that into account and if the response rate is above 100 queries, then will integrate this and sell for that price. (ps: If you see this post on similar subs, please bear cause I'm trying to get suggestions from different POV) tl;dr - lead nurturing can massively boost sales *I made a software integration for a client for a 1.2k per month billing and here I want to know if more than 100 people are interested so that I will make this into my own saas and sell it for like a cheap price of 239 dollars per month TIA.

Digital Analytics and Marketing
reddit
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Human Vibe Score1
Chou789This week

Digital Analytics and Marketing

I'm a Data Analyst with wide range of experience in this niche. Looking for partner to bring me clients and get a cut on the charges, i.e act as a agency connecting businesses with developers. Lately, I see that Developer costs in US/EU is skyrocketing and hiring a decent Data Analyst costs a fortune for companies, small companies can't even think of getting one. Already working with several small businesses and see that many small businesses have need somebody to play around their data but since it's a costly affair, mostly small businesses stick with Excel and Google Sheets as their database and don't leverage the potential of automation, now with AI/LLM, having proper data strategy is important. We can team up and provide reach these low hanging fruits. What i do: Data Reporting: Move clients current data systems from Excel, Google Sheets into Database/Datawarehouse Integrate data from different sources like Pipedrive, Google Ads, Facebook Ads, Shopify etc and create automated custom reports on the data. Digital Marketing: For Shopify/Ecommernce site owners - Google Analytics Reporting Answer questions like Where is my traffic coming from, which traffic is working, how long they are staying in site, which products are working, product views to purchase ratio etc Custom Desktop Applications Custom: Have a custom idea? Let's discuss. DM me. Thanks. PS: Potential customers include ones who can't hire $50-$150/hr full time developers but want one at part time/freelancing type where they can get things done quickly/validating their ideas without burning their business.

Critique my business ideas
reddit
LLM Vibe Score0
Human Vibe Score0.5
FocusOutrageous9685This week

Critique my business ideas

So I have some business ideas that I would like to confront to you in order to have feedback. The point is to give me your completely honest opinion and try to find some potential problems. 1 - Digital marketing automation for green ecommerce stores Marketing has always been a problem for everyone in business more particularly for niche businesses. It's tough for them because people who will buy their product are generally harder to find. Also these products are way more expensive than other so it may be clever for them to focus more on marketing. Since the green and sustainable industry is growing at a very fast rate such as AI, I would like to hear your opinion on the idea of automating marketing for these type of businesses. 2 - AI Mental Health platform The mental health issues will gain more and more importance in the future. We now live in a world that isn't as safe as before and with the rise of social media we can predict that mental health issues will be more frequent especially for young people. PH, Instagram, Tiktok all of these are just bad for everyone and so an AI mental health plateform where people can chat with AI, discuss in anonymous forums and use integrated tools to reduce screen time and manage addiction I think would be a good idea. I haven't really thought about how to make money but as I write I was thinking about either a freemium model or integrate products from stores and kind of get affiliation, getting money when people buy the product. 3 - A car enthusiast website Everyday around 5000 millionaires are created so obviously the high end car industry is growing at a fairly fast rate. My idea would be to create a network where people would pay to ride in a supercar. There would be a map where people would look for cars in their area and chat with the owner basically. 4 - Marketing agency for real estate agents This is self explanatory. Common pain points include managing client communication, nurturing leads, following up on inquiries, and staying top-of-mind with potential buyers and sellers. Effective email automation can help with sending personalized follow-ups, reminders, newsletters, and market updates. It would be a subscription based business basically.

Obliterate my app idea before I bet my life savings on it (AI lead-gen tool)
reddit
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Human Vibe Score1
r_hussyThis week

Obliterate my app idea before I bet my life savings on it (AI lead-gen tool)

So I have this app idea on my mind for months now, but I’m 95% sure it’ll flop. Can you help me figure it out? The Problem: Many agencies struggle to stand out in a crowded marketplace and waste time on discovery calls. Current lead generation tools often feel impersonal and don’t showcase how an agency’s expertise can solve specific problems of clients. The Idea: A lead generation tool for agency owners that uses AI to create personalized recommendations for prospects (potential customers) early in the sales process. These recommendations are sent as custom reports (aka lead magnet) to the prospect. This would showcase how the agency can address the unique needs and requirements of the potential client without requiring a discovery call right away. The whole process will be 100% automated, allowing agency owners to focus on closing deals. Target audience: Agency owners/marketers who want to focus on acquiring qualified leads online. In the future, I’d love to explore niches like SaaS and real estate. How it works in 4 steps: Prospect Input: Prospects visit an agency’s landing page (generated by my app) and submit their goals and challenges. AI Matching: The custom-trained AI processes their input and combines it with the agency’s data to generate a customized, actionable report. Delivery: The report is instantly emailed to the prospect, highlighting how the agency can address his/her challenges. Follow-Up: With the prospect warmed up, the agency can follow up and (hopefully) convert them into a client. For example, a digital marketing agency could use the app to create a landing page offering a free ‘Personalized Marketing Strategy Report.’ When a prospect submits his goals and challenges, the AI instantly generates and emails a tailored report, showcasing the agency’s expertise. Why It Might Fail: Maybe agencies won’t see the value in automation, or AI-generated reports might feel impersonal. Could this idea fill a real gap? Why It Might Work: It’s a way for agencies to stand out with personalized lead magnets that feel unique and interactive. It could help agencies attract and convert qualified leads in an automated way. Your Honest Feedback: Would this help agencies improve their lead-generation process, or is it just flashy nonsense? What flaws or challenges do you see in this idea? Is this worth pursuing, or should I stick to spending time with my family 😂? Thank you guys, your honesty might save me from myself! PS: I won’t link to my tool because I don’t want to come off as a spammer.

Obliterate my app idea before I bet my life savings on it (AI lead-gen tool)
reddit
LLM Vibe Score0
Human Vibe Score1
r_hussyThis week

Obliterate my app idea before I bet my life savings on it (AI lead-gen tool)

So I have this app idea on my mind for months now, but I’m 95% sure it’ll flop. Can you help me figure it out? The Problem: Many agencies struggle to stand out in a crowded marketplace and waste time on discovery calls. Current lead generation tools often feel impersonal and don’t showcase how an agency’s expertise can solve specific problems of clients. The Idea: A lead generation tool for agency owners that uses AI to create personalized recommendations for prospects (potential customers) early in the sales process. These recommendations are sent as custom reports (aka lead magnet) to the prospect. This would showcase how the agency can address the unique needs and requirements of the potential client without requiring a discovery call right away. The whole process will be 100% automated, allowing agency owners to focus on closing deals. Target audience: Agency owners/marketers who want to focus on acquiring qualified leads online. In the future, I’d love to explore niches like SaaS and real estate. How it works in 4 steps: Prospect Input: Prospects visit an agency’s landing page (generated by my app) and submit their goals and challenges. AI Matching: The custom-trained AI processes their input and combines it with the agency’s data to generate a customized, actionable report. Delivery: The report is instantly emailed to the prospect, highlighting how the agency can address his/her challenges. Follow-Up: With the prospect warmed up, the agency can follow up and (hopefully) convert them into a client. For example, a digital marketing agency could use the app to create a landing page offering a free ‘Personalized Marketing Strategy Report.’ When a prospect submits his goals and challenges, the AI instantly generates and emails a tailored report, showcasing the agency’s expertise. Why It Might Fail: Maybe agencies won’t see the value in automation, or AI-generated reports might feel impersonal. Could this idea fill a real gap? Why It Might Work: It’s a way for agencies to stand out with personalized lead magnets that feel unique and interactive. It could help agencies attract and convert qualified leads in an automated way. Your Honest Feedback: Would this help agencies improve their lead-generation process, or is it just flashy nonsense? What flaws or challenges do you see in this idea? Is this worth pursuing, or should I stick to spending time with my family 😂? Thank you guys, your honesty might save me from myself! PS: I won’t link to my tool because I don’t want to come off as a spammer.

How to Build & Sell AI Agents: Ultimate Beginner’s Guide
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LLM Vibe Score0.357
Human Vibe Score0.53
Liam OttleyMar 27, 2025

How to Build & Sell AI Agents: Ultimate Beginner’s Guide

🚀 Access the AI Agents Full Guide for FREE on my Skool Community: https://b.link/2d8xkb9k NOTE: The link above takes you to my Free Skool community. Once you request to join you'll be let in within 1-2 minutes. Once inside, head to the 'YouTube Resources' tab and find the post for this video to access the roadmap 💪🏼 📈 We help entrepreneurs, industry experts & developers build and scale their AI Agency: https://b.link/oi5vgmfh 🤝 Need Al solutions built? Work with me: https://b.link/yj34y4bw 🛠 Build Al agents without coding: https://b.link/dq0gg4pn 🚀 Apply to Join My Team at Morningside AI: https://tally.so/r/wbYr52 My LinkedIn: https://www.linkedin.com/in/liamottley/ This AI Technology Will Replace Millions: https://www.youtube.com/watch?v=g3-c8XZi7BY This full course on AI agents is segmented into three chapters: foundational understanding of AI agents, hands-on tutorials for building various AI use cases, and strategies for monetization. You’ll gain insights into the anatomy of AI agents, practical steps for creating them using no-code platforms, and real-world applications to seize the growing opportunities in AI. Timestamps: 0:00 - What We’re Covering 2:39 - Why Learn to Build AI Agents? 5:39 - What Are AI Agents? 6:40 - Chatbot or Agent? 8:44 - Anatomy of an AI Agent 12:34 - The Three Ingredients 13:58 - The Web, APIS, and Tools Explained 17:04 - Anatomy of a Tool 18:40 - Schemas: API Instruction Manuals 23:00 - Advanced Tools Use 26:11 - Conversational or Automated Agents 29:23 - Real-World Applications 32:39 - Foundations Summary 35:00 - What We’re Building 38:34 - Build 1 1:11:12 - Build 2 1:47:44 - Build 3 3:01:29 - Build 4 3:35:29 - The Real Opportunity 3:39:47 - Three Ways to Win 3:41:30 - Extending Your Knowledge Gap 3:45:49 - Getting Your First Clients 3:48:46 - Next Steps

He makes $750 a day 'Vibe Coding' Apps (using Replit, ChatGPT, Upwork)
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LLM Vibe Score0.379
Human Vibe Score0.77
Greg IsenbergMar 21, 2025

He makes $750 a day 'Vibe Coding' Apps (using Replit, ChatGPT, Upwork)

Billy Howell shares his strategy for making money by building and selling custom web applications using AI tools like Replit. He demonstrates the process by finding projects on Upwork, creating a product requirements document with ChatGPT, and using Replit to automatically generate a functional web application. Billy explains that this approach is less risky than building SaaS products because it validates demand before significant development work. Timestamps: 00:00 - Intro 02:19 - Searching for App Ideas on Upwork 11:04 - Using ChatGPT for PRD Creation 12:22 - Why choose Replit for Development 15:15 - Building Prototype with Replit 19:53 - Areas of Concern when building with AI coders 23:30 - Earning Potential on Upwork 27:55 - The process for selling these Apps 32:03 - Comparing Different Business Models 35:40 - Huge opportunity: Unbundling SaaS 37:44 - Testing App 39:39 - How to standout on Upwork 40:35 - Integrating v0 UI to Replit Key Points • Billy Howell explains his method of "vibe coding" - using AI tools like Replit to quickly build and sell custom web applications • The process involves finding clients on Upwork who need solutions, creating a prototype, and selling it before building the complete app • Billy demonstrates how to use Repl.it with AI assistance to rapidly build a case management system for a nonprofit • The approach focuses on creating simple CRUD (Create, Read, Update, Delete) applications rather than complex systems 1) The "Sell First, Build Later" Framework Billy's #1 rule: Find someone to BUY your app BEFORE you build it. Most developers get this backward - they build something cool then struggle to find users. The secret? Don't market. SELL. How? Look for people ALREADY trying to pay for solutions 2) Upwork Gold Mining Strategy Billy's exact process: • Search Upwork for jobs mentioning expensive SaaS tools (Airtable, HubSpot, etc) • Look for simple CRUD apps (data entry, visualization) • Build a quick prototype in Repl.it • Send a Loom video demo to potential clients His first sale? $750 replacing an Airtable solution! 3) The Vibe Coding Tech Stack Billy's weapons of choice: • Replit for rapid prototyping (zero setup friction!) • ChatGPT to format requirements into PRDs • V0 for beautiful UI mockups • ShadCN components for clean interfaces The magic combo: Feed requirements to Replit + "build me this app" = working prototype in MINUTES. 4) What to Avoid When Vibe Coding Not all projects are created equal! Watch out for: • Payment processing (risky) • DocuSign integrations (complex) • Calendar functionality (AI struggles with time zones) • Anything changing data in other apps Start with simple CRUD apps that store and display information. 5) The Real Money-Making Model Billy's approach isn't just about one-off projects: • Initial build: $750-2,500 • Charge for hosting • Recurring revenue from feature requests • Get referrals to similar businesses One recent client is now reselling his solution to other companies in the same industry! 6) Why This Beats Building a SaaS Building a traditional SaaS = "nightmare money pit" according to Billy. With vibe coding consulting: • De-risk by getting paid upfront • Learn across multiple projects • No marketing costs • Discover validated problems • Build a portfolio of solutions Six figures on Upwork is VERY doable. 7) The 60-Second Sales Pitch Billy's exact closing technique: • Find job posting • Make mockup in V0 or Replit • Record 1-minute Loom: "I'm Billy, I make apps. I know you wanted Airtable, but I made this custom for you." • Personalize with company name • Send and repeat Simple. Effective. PROFITABLE. The future of coding isn't about knowing every framework—it's about SOLVING PROBLEMS quickly. Anyone can do this with the right tools and approach. Notable Quotes: "The number one thing is how to sell an app that you've built... And the secret is not to market. It's just to sell it." - Billy Howell "We start, we need to find someone to buy the app before we build it. That's where most people get this wrong, is they build something and then try to sell it or try to get users." - Billy Howell LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire — a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND BILLY ON SOCIAL X/Twitter: https://x.com/billyjhowell Youtube: https://www.youtube.com/@billyjhowell

coca
github
LLM Vibe Score0.541
Human Vibe Score0.0750848814969247
phodalMar 21, 2025

coca

Coca - toolbox for system refactoring and analysis !GitHub release (latest SemVer) !GitHub go.mod Go version Coca is a toolbox which is design for legacy system refactoring and analysis, includes call graph, concept analysis, api tree, design patterns suggest. Coca 是一个用于系统重构、系统迁移和系统分析的工具箱。它可以分析代码中的测试坏味道、模块化分析、行数统计、分析调用与依赖、Git 分析以及自动化重构等。 Related Tools: Coco is an effective DevOps analysis and auto-suggest tool. Kotlin version: Chapi Migration Guide (Chinese Version): 《系统重构与迁移指南》 Inspired by: newlee & Tequila Refactoring Modeling: !Refactoring Modeling Languages Support: Java (full features) Features List: Getting started Requirements: graphviz for dot file to image (such as svg, png) The easiest way to get coca is to use one of the pre-built release binaries which are available for OSX, Linux, Windows on the release page. You can also install yourself : Usage Analysis Arch Android Studio Gradle DSL Module (merge header) command: coca arch -x "com.android.tools.idea.gradle.dsl" -H true !Gradle Demo Android Studio Gradle DSL Module Elements Part: command: coca arch -x "com.android.tools.idea.gradle.dsl.parser.elements" !Gradle Demo Find Bad Smells Examples Result: Code Line Count Results: Results to json Cloc by directory results csv: Cloc Top File output to: cocareporter/sortcloc.json and also: Build Deps Tree Examples Results: !Call Demo Identify Spring API !API Demo With Count or multi package: coca api -r com.macro.mall.demo.controller.,com.zheng.cms.admin.,com.phodal.pholedge -c Git Analysis Results: Concept Analyser Results Examples: Count Refs Results: Reverse Call Graph Results: !RCall Demo Auto Refactor support: rename move remove unused import remove unused class Evaluate Arduino Results(Old Version): New Version: Evaluate.json examples Todo results: coca suggest +--------+------------------+--------------------------------+ | CLASS | PATTERN | REASON | +--------+------------------+--------------------------------+ | Insect | factory | too many constructor | | Bee | factory, builder | complex constructor, too | | | | many constructor, too many | | | | parameters | +--------+------------------+--------------------------------+ coca tbs bash +---------------------+---------------------------------------------------------------+------+ | TYPE | FILENAME | LINE | +---------------------+---------------------------------------------------------------+------+ | DuplicateAssertTest | app/test/cc/arduino/i18n/ExternalProcessOutputParserTest.java | 107 | | DuplicateAssertTest | app/test/cc/arduino/i18n/ExternalProcessOutputParserTest.java | 41 | | DuplicateAssertTest | app/test/cc/arduino/i18n/ExternalProcessOutputParserTest.java | 63 | | RedundantPrintTest | app/test/cc/arduino/i18n/I18NTest.java | 71 | | RedundantPrintTest | app/test/cc/arduino/i18n/I18NTest.java | 72 | | RedundantPrintTest | app/test/cc/arduino/i18n/I18NTest.java | 77 | | DuplicateAssertTest | app/test/cc/arduino/net/PACSupportMethodsTest.java | 19 | | DuplicateAssertTest | app/test/processing/app/macosx/SystemProfilerParserTest.java | 51 | | DuplicateAssertTest | app/test/processing/app/syntax/PdeKeywordsTest.java | 41 | | DuplicateAssertTest | app/test/processing/app/tools/ZipDeflaterTest.java | 57 | | DuplicateAssertTest | app/test/processing/app/tools/ZipDeflaterTest.java | 83 | | DuplicateAssertTest | app/test/processing/app/tools/ZipDeflaterTest.java | 109 | +---------------------+---------------------------------------------------------------+------+ coca deps -p fixtures/deps/mavensample +---------------------------+----------------------------------------+---------+ | GROUPID | ARTIFACTID | SCOPE | +---------------------------+----------------------------------------+---------+ | org.flywaydb | flyway-core | | | mysql | mysql-connector-java | runtime | | org.springframework.cloud | spring-cloud-starter-contract-verifier | test | +---------------------------+----------------------------------------+---------+ bash brew install go bash export GOROOT=/usr/local/opt/go/libexec export GOPATH=$HOME/.go export PATH=$PATH:$GOROOT/bin:$GOPATH/bin git clone https://github.com/modernizing/coca go get github.com/onsi/ginkgo go get github.com/onsi/gomega `` License Arch based on Tequila Git Analysis inspired by Code Maat Test bad smells inspired by Test Smell Examples @ 2019 A Phodal Huang's Idea. This code is distributed under the MPL license. See LICENSE` in this directory.

How I Make Money with AI Voiceovers (Step-by-Step)
youtube
LLM Vibe Score0.325
Human Vibe Score0.24
Adam ErhartFeb 14, 2025

How I Make Money with AI Voiceovers (Step-by-Step)

Start by signing up to my FREE course: https://www.gohighlevel.com/adam-erhart-start-here?fp_ref=adam86 Try HighLevel FREE – 30-Day FREE Trial of the Best Marketing Tool Ever! 👉 https://www.gohighlevel.com/adam-erhart-unlimited?fp_ref=adam86 Unlock my proven marketing system that delivers incredible client results, PLUS grab these exclusive FREE bonuses when you sign up: • $10K Agency Blueprint: Proven steps to build a $10K/month agency • Lead-Gen Playbook Bundle: Training, webinar series, and ready-to-use snapshots • Weekly Business Coaching: Live Zoom sessions for a tailored business strategy • Complete Marketing Campaigns: Profitable campaigns and funnels • 1-on-1 Kickoff Call: Personalized account kickoff call for a fast start • Exclusive Bonuses: Sales funnels, client strategies, and much more All included FREE with a 30-Day Extended Trial—cancel anytime! Get started here: https://www.gohighlevel.com/adam-erhart-unlimited?fp_ref=adam86 🚨 Heads Up 🚨: Disable any VPNs or ad blockers before signing up to ensure you receive all bonuses. ABOUT: I'm Adam Erhart, a marketing strategist with over 10 years of experience helping entrepreneurs build profitable, scalable marketing systems. I've worked with brands like Google, Meta, and Amazon, and my focus is on real results, not fluff. Feel free to explore the 1,000+ videos on this channel to verify everything I’m saying and let’s get started growing your business! Want a PROFITABLE marketing strategy? Go here: https://grow.adamerhart.com/cheatsheet?el=yt DISCLAIMER: Heads up—some of the links I share are affiliate links, meaning I may earn a small commission if you make a purchase (at no extra cost to you). Rest assured, I only recommend what I use, trust, and pay for myself.

airspace-jekyll
github
LLM Vibe Score0.507
Human Vibe Score0.32006880733944953
themefisherFeb 14, 2025

airspace-jekyll

Airspace Jekyll Airspace Jekyll Creative Agency Template ported from Airspace HTML Template !airspace Setup To start your project, fork this repository After forking the repo, your site will be live immediately on your personal Github Pages account, e.g. https://yourusername.github.io/your-repo-name/. Make sure GitHub Pages is enabled for your repo. It might take some time for the site to propagate entirely. Customize Things you can customize in _data/settings.yml (no HTML/CSS): Theme General Settings ( name, logo, email, phone, address ) Hero Section About Section Team Section Skills Section Experience Section Education Section Services Section Portfolio Section Testimonials Section Client Slider Section Contact Section Deployment To run the theme locally, navigate to the theme directory and run bundle install to install the dependencies, then run jekyll serve or bundle exec jekyll serve to start the Jekyll server. I would recommend checking the Deployment Methods page on Jekyll's website. Reporting Issues We use GitHub Issues as the official bug tracker for Airspace. Please Search existing issues. It’s possible someone has already reported the same problem. If your problem or idea is not addressed yet, open a new issue Technical Support or Questions If you have questions or need help integrating the product please contact us instead of opening an issue. License Copyright (c) 2016 - Present, Designed & Developed by Themefisher Code License: Released under the MIT license. Image license: The images are only for demonstration purposes. They have their license, we don't have permission to share those images.

I built an AI Agent in 43 min to automate my workflows (Zero Coding)
youtube
LLM Vibe Score0.459
Human Vibe Score0.88
Greg IsenbergJan 31, 2025

I built an AI Agent in 43 min to automate my workflows (Zero Coding)

In this episode, Max Brodeur-Urbas, Gumloop's CEO, where we dive deep into how to build AI agents and how to automate any workflow. We cover various use cases, from automated sales outreach to content generation. Max shows us how Gumloop makes complex automations accessible to everyone by having user-friendly UI/UX, intuitive workflow buildouts, and easy custom integration creation. Timestamps: 00:00 - Intro 02:29 - Gumloop Workflow Overview 05:00 - Example: Lead Automation Workflow 10:23 - Templates for Workflows 12:21 - Example: YouTube to Blog Post Automation Workflow 21:03 - Gumloop Interfaces Demonstration 21:40 - Example: Media Ad Library Analyzer Automation Workflow 24:38 - Using Gumloop for SaaS Products 26:25 - Example: Analyze Daily Calendar Automation Workflow 27:47 - Output of Media Ad Library Analyzer Automation Workflow 28:43 - Cost of Running Gumloop 30:34 - Custom Node Builder Demonstration 34:18 - Gumloop Chrome Extension 37:06 - Final thoughts on business automation Gumloop Templates: https://www.gumloop.com/templates Key Points: • Demonstration of Gumloop's automation platform for building AI-powered workflows • Showcase of features including custom nodes, Chrome extension, and interface builder • Real-world examples of automated processes for sales, recruitment, and content generation • Discussion of practical business applications and cost-effectiveness of automation: Key Features Demonstrated: • Visual workflow builder • AI-powered content generation • Custom integration creation • Chrome extension functionality • Interface builder for non-technical users • Webhook integration capabilities 1) Gumloop is a visual workflow builder that lets you create powerful AI automations by connecting "nodes" - think Zapier meets ChatGPT, but WAY more powerful. Key features that stood out: 2) SUBFLOWS: Create reusable workflow components Build once, use everywhere Share with team members Perfect for complex operations Makes scaling easier 3) The YouTube Blog Post Generator is INSANE: Takes any YT video link Extracts transcript Generates TLDR summary Creates full blog post Adds video embed Posts to CMS Cost? About $1.62 per post 4) Competitor Ad Analysis automation: Scrapes competitor FB/IG ads Uses Gemini to analyze videos/images Generates strategy insights Sends beautiful email reports Runs on schedule Save 40+ hours/month 5) Custom Node Builder = game changer Create your own integrations No coding required AI helps write the code Share with your team Endless possibilities 6) Chrome Extension feature: Turn any workflow into a 1-click tool Works on any webpage Perfect for LinkedIn outreach Data enrichment Email automation 7) Why this matters: Most companies (even $1B+ ones) are still doing things manually that could be automated. The competitive advantage isn't just having AI - it's automating your workflows at scale. 8) Pricing & Getting Started: Free to try No CC required 1000 free credits with tutorial Build custom workflows Join their community Notable Quotes: "If you can list it as a list of steps, like for an intern, you would hand off a little sticky note being like, you do these 15 things in a row and that's the entire workflow, then you can 100% automate it." - Max "Being in business is a game of unfair advantages... And that means it's always about how do you save time as founders and executive teams." - Greg LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND MAX ON SOCIAL Gumloop: https://www.gumloop.com X/Twitter: https://x.com/maxbrodeururbas?lang=en LinkedIn: https://www.linkedin.com/in/max-brodeur-urbas-1a4b25172/

I ranked every AI Coder: Bolt vs. Cursor vs. Replit vs Lovable
youtube
LLM Vibe Score0.399
Human Vibe Score0.77
Greg IsenbergJan 24, 2025

I ranked every AI Coder: Bolt vs. Cursor vs. Replit vs Lovable

v0 vs windsurf vs replit vs bolt vs lovable vs tempolabs - which one should you use? Ras Mic breaks down the AI coding platforms based on how tech-savvy you are and how much control you want. He splits the tools into three groups: no-code options for non-techies, hybrid platforms for those with a mix of skills, and advanced tools for developers. None of them are quite ready for full-on production yet, but the video highlights what each one does best—whether it’s integrations, teamwork, or deployment features. Timestamps: 00:00 - Intro 01:00 - Overview of Popular Tools 02:29 - Technical vs. non-technical user classification 05:37 - Production readiness discussion 09:50 - Mapping Tools to User Profiles 12:52 - Platform comparisons and strengths 15:15 - Pricing discussion 16:43 - AI agents in coding platforms 19:04 - Final Recommendations and User Alignment Key Points: • Comprehensive comparison of major AI coding platforms (Lovable, Bolt, V0, Replit, Tempo Labs, Onlook, Cursor, Windsurf) • Tools categorized by technical expertise required and level of control offered • None of the platforms are 100% production-ready, but Replit and Tempo Labs are closest • All platforms offer similar base pricing ($20-30/month) with generous free tiers 1) First, understand the 3 MAJOR CATEGORIES of AI coding tools: • No-code (non-technical friendly) • Middle-ground (hybrid) • Technical (developer-focused) Your choice depends on TWO key factors: How much control you want Your technical expertise 2) THE CONTROL SPECTRUM Less Control → More Control • Lovable (basic control) • Bolt/V0 (code tweaking) • Replit (file management) • Tempo/Onlook (design control) • Cursor/Windsurf (full code control) 3) PRODUCTION READINESS STATUS Most honest take: None are 100% there yet, but some are close: Top contenders: • Replit • Tempo Labs Runner-ups: • Bolt • Lovable Pro tip: Start building now to be ready when they mature! 4) BEST TOOLS BY USER TYPE Non-technical: • Lovable • Bolt Product-minded non-technical: • Tempo Labs • Replit Technical folks: • Cursor • Windsurf 5) WINNING FEATURES BY PLATFORM Integrations: Lovable (crushing it!) Replit Tempo Labs Collaboration: Tempo Labs Replit Deployment: All solid, but Tempo needs work 6) PRICING INSIDER TIP All platforms hover around $20-30/month for basic tiers SECRET: They ALL have generous free tiers! Pro tip: Test drive everything before committing to paid plans 7) FINAL ADVICE Build a simple todo app on each platform Use free tiers to test Choose based on: Your technical comfort Desired level of control Specific project needs Remember: There's no "perfect" tool - just the right one for YOU! Notable Quotes: "None of the tools are there yet. I cannot confidently say you can build something to production easily, simply without a ton of roadblocks." - Ras Mic "Control is not for everybody. Did you like the assumptions that AI product was making for you? Or do you want to be able to tell it exactly what to do?" - Ras Mic LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND MIC ON SOCIAL X/Twitter: https://x.com/rasmickyy Youtube: https://www.youtube.com/@rasmic

AI Automation: The Best Skill to Learn in 2025 💰
youtube
LLM Vibe Score0.345
Human Vibe Score0.24
Adam ErhartJan 9, 2025

AI Automation: The Best Skill to Learn in 2025 💰

Start by signing up to my FREE course: https://www.gohighlevel.com/adam-erhart-start-here?fp_ref=adam86 Try HighLevel FREE – 30-Day FREE Trial of the Best Marketing Tool Ever! 👉 https://www.gohighlevel.com/adam-erhart-unlimited?fp_ref=adam86 Unlock my proven marketing system that delivers incredible client results, PLUS grab these exclusive FREE bonuses when you sign up: • $10K Agency Blueprint: Proven steps to build a $10K/month agency • Lead-Gen Playbook Bundle: Training, webinar series, and ready-to-use snapshots • Weekly Business Coaching: Live Zoom sessions for a tailored business strategy • Complete Marketing Campaigns: Profitable campaigns and funnels • 1-on-1 Kickoff Call: Personalized account kickoff call for a fast start • Exclusive Bonuses: Sales funnels, client strategies, and much more All included FREE with a 30-Day Extended Trial—cancel anytime! Get started here: https://www.gohighlevel.com/adam-erhart-unlimited?fp_ref=adam86 🚨 Heads Up 🚨: Disable any VPNs or ad blockers before signing up to ensure you receive all bonuses. ABOUT: I'm Adam Erhart, a marketing strategist with over 10 years of experience helping entrepreneurs build profitable, scalable marketing systems. I've worked with brands like Google, Meta, and Amazon, and my focus is on real results, not fluff. Feel free to explore the 1,000+ videos on this channel to verify everything I’m saying and let’s get started growing your business! Want a PROFITABLE marketing strategy? Go here: https://grow.adamerhart.com/cheatsheet?el=yt DISCLAIMER: Heads up—some of the links I share are affiliate links, meaning I may earn a small commission if you make a purchase (at no extra cost to you). Rest assured, I only recommend what I use, trust, and pay for myself.

The 8 AI Skills That Will Separate Winners From Losers in 2025
youtube
LLM Vibe Score0.446
Human Vibe Score0.92
How to Get Rich with AI: The Complete Beginner’s Blueprint
youtube
LLM Vibe Score0.466
Human Vibe Score0.92
Liam OttleyOct 24, 2024

How to Get Rich with AI: The Complete Beginner’s Blueprint

🚀 FREE 6 MONTH ROADMAP: https://b.link/fzslezrl 📚 Join the #1 community for AI entrepreneurs and connect with 100,000+ members: https://b.link/dvlv77f6 📈 We help industry experts, entrepreneurs & developers build and scale their AI Agency: https://b.link/bcm31sqg 🤝 Need Al solutions built? Work with me: https://b.link/hmr6o3uz 🛠 Build Al agents without coding: https://b.link/7htw9o3k 🚀 Apply to Join My Team at Morningside AI: https://tally.so/r/wbYr52 Interview w/ Isaiah: https://youtu.be/8EIQy0XJW4w My Plan to Scale Morningside: https://youtu.be/YnhD9pEiMVQ How to Price AI Services: https://youtu.be/1L0ghc5ofLo Discover the complete beginner's blueprint to getting rich with AI, even if you're starting from scratch. In this video, I’ve compiled the exact steps and best strategies that I used to run 5 successful AI businesses. If you want to learn how to start an AI Automation Agency (AAA) or AI business, this video guides you through the essential skills and tools you need to thrive in the AI industry. Timestamps: 0:00 - What We’re Covering 0:59 - Three Parts of This Video 1:43 - Current State of the Economy 3:31 - The AI Landscape 4:12 - Business #1 6:19 - Business #2 8:03 - Business #3 10:15 - Business #4 11:43 - Business #5 13:37 - Where to Start 16:32 - 3 Phases of AI Business 17:13 - Phase #1 18:56 - Phase #2 20:27 - Phase #3 22:42 - 6 Month Plan 24:23 - Final Note

11 Make.com Automations You NEED To Start Using Every Day (steal these)
youtube
LLM Vibe Score0.437
Human Vibe Score0.76
Jono CatliffAug 30, 2024

11 Make.com Automations You NEED To Start Using Every Day (steal these)

🌍 COMMUNITY https://www.skool.com/automatable/about 📝 BLUEPRINTS • New leads automation → https://youtu.be/RGHKaXLPrTk • Automate contracts/invoices → https://youtu.be/hle_HtchLz8 • Automate recruitment → https://youtu.be/_xYJMW5yeUk • Automate lead web scraping & AI lead magnets → https://youtu.be/LLKI_cV7XI4 • Automate AI blog posts → https://youtu.be/FmXt26JY24I • Automate AI social media posting → https://youtu.be/97U8kFkzjYQ • Automate accounting → https://youtu.be/QBuGQaLNFfc • Automate scraping viral content ideas → https://youtu.be/5Wi7fqJwh6s • Automate project management → https://youtu.be/nyoiFHzH1Hw • Automate analytics → https://youtu.be/dRLHT_B-uKg 📚 SUMMARY In this video we walk through the 11 best Make.com automations I use on a daily basis (and you should too). These automations literally changed my life. I went from working 14 hours per day on my business to ultimately replacing my job. There's obviously more to it than just 11, but this is a great start 📺 RELATED VIDEOS • Full crash course on Make.com → https://youtu.be/hinLebdX8aM • Full crash course on Apify & web scraping →https://youtu.be/pKgup8tsPv8 • How I made 507K last year with Bark.com → https://youtu.be/oCaGVACutdE • How I generate 1,000+ blog posts instantly → https://youtu.be/FmXt26JY24I • How I scraped 10,000+ leads & sent lead magnets → https://youtu.be/qwsB72PhM3E 🎯 1:1 CONSULTING Book a time → https://jonocatliff.com/consultation 🚀 AUTOMATION AGENCY Get help with your business → https://www.automatable.co 🔗 LINKS (some of these make me money - thanks in advance!) • Apify → https://jonocatliff.com/apify • Zapier → https://jonocatliff.com/zapier • PandaDoc → https://jonocatliff.com/pandadoc • Make.com → https://jonocatliff.com/make • Go High Level → https://jonocatliff.com/gohighlevel 👋 ABOUT ME Hey everyone, my name is Jono. I run a 7-figure service business that offers DJ, photo, video services (#1 largest in Canada), and spent years figuring out how to automate every part of it (and hired the roles that I couldn't). Conservatively, I used to work 80+ hours per week, before sunrise till long after sunset; missing gatherings, family events and everything in between. Through automation though, I was able to replace my job. My goal is to help share what worked for me, in a dream of helping others find true success with their passion. Please subscribe, like and comment below if you have any questions! Thank you 😊 ⌛ TIMESTAMPS 0:00 Intro 1:12 New leads automation 2:50 Automate contracts/invoices 5:12 Automate accounting 7:31 Automate recruitment 9:23 Automate lead web scraping & AI lead magnets 11:42 Automate AI blog posts 13:58 Automate AI social media posting 14:48 Automate scraping viral content ideas 15:44 Automate project management 16:55 Automate analytics 19:01 Automate your database #make #automation #workflowautomation #workflow #automationmastery

AI Tools for Small Business - 7 Ways Small Business Can Use AI Today
youtube
LLM Vibe Score0.346
Human Vibe Score0.47
Philip VanDusenMar 26, 2024

AI Tools for Small Business - 7 Ways Small Business Can Use AI Today

Extended 30 Day HighLevel Trial: https://www.gohighlevel.com/philipvandusen So, how can small businesses leverage all the AI tools that are flooding the market? There is so much it’s overwhelming! As small businesses navigate the competitive landscape, AI technologies offer a lifeline, enabling smarter decisions, enhanced customer connections, and expansion into new markets. From revolutionizing content creation with tools like ChatGPT to transforming social media strategies and personalizing email marketing, AI is redefining how small businesses engage with their audience. We’ll dive deep into using AI for marketing automation, competitor insights, local SEO mastery, engaging customers through chatbots, and converting website visitors into loyal customers. With practical insights and our sponsor HighLevel's platform, small businesses can now leverage AI tools to optimize their operations and marketing efforts. Keywords: AI Tools, Small Business, Growth, AI Technologies, Smarter Decisions, Customer Connections, Markets, Content Creation, ChatGPT, Social Media Strategies, Email Marketing, Personalizing, CRM, Marketing Automation, Competitor Insights, Local SEO, Chatbots, Converting Website Visitors, Operations, HighLevel #ai #smallbusiness #marketing WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ AFFILIATE PARTNERS: Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen Tubebuddy https://www.tubebuddy.com/philipvandusen Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

How to Start an AI Business in 2025 - STEP BY STEP
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LLM Vibe Score0.45
Human Vibe Score0.72
Liam OttleyMar 3, 2024

How to Start an AI Business in 2025 - STEP BY STEP

📚 Join the #1 community for AI entrepreneurs and connect with 100,000+ members: https://bit.ly/3uRIRB3 📈 We help industry experts, entrepreneurs & developers build and scale their AI Agency: https://b.link/9kmmllts 🤝 Need AI Solutions Built? Work with me: https://b.link/qv62vqy6 ⚒️ Build AI Agents Without Coding: https://agentivehub.com/ 🚀 Apply to Join My Team at Morningside AI: https://tally.so/r/wbYr52 NOTE ON AI LIAM: AI Liam has been shut down and replaced with a free course that is updated frequently on my Free Skool community. At Morningside we no longer had the bandwidth to continue updating AI Liam with the features and info it needed, so have opted for a free course instead: https://bit.ly/3uRIRB3 I also do weekly Q&As so you can ask me questions directly! I'll see you inside, Liam 💪🏼 Learn How to Start an Online AI Business as a Beginner in 2024 with my complete, step by step guide. Making money with AI and making money with ChatGPT are huge opportunities in the online business space, but knowing whether to start an AI education business, AI Automation Agency, AI consulting business, AI SaaS or become an AI freelancer can be difficult as a beginner. If you're interested in becoming an AI entrepreneur in 2024 and starting your own AI business, this video is the one for you! I cover five different types of AI business ideas that you can start to make money online with AI, and how to get started with each. Other Resources/Links Mentioned 🔗 GPTs Complete Guide: https://youtu.be/Hh2zqaf0Fvg?si=oq5Emaf-co3nXzID Prompt Engineering Beginners Guide: https://youtu.be/ydjRYmM19DY?si=adwasE8fULHzcUYh Prompt Engineering Advanced Guide: https://youtu.be/-XivIt5oSw?si=dmhA1doWEjPI5ni Custom Tooling w/ Relevance AI: https://youtu.be/_sNGuQz-LyY?si=AJAnexuw9kDU30fF Dave's Channel (FOR AI FREELANCERS): https://www.youtube.com/@daveebbelaar Timestamps: 0:00 - Intro 3:06 - Why Listen to Me? 6:43 - Chapter 1: Is AI Business Right For You? 7:30 - Is Entrepreneurship Right For You? 11:01 - Do I Need to be a Developer? 12:01 - How Much Time do I Need to Invest? 13:57 - Why Start an AI Business? 19:58 - Chapter 2: 5 Types of AI Businesses 20:32 - AI Business #1 25:17 - AI Business #2 30:33 - AI Business #3 36:37 - AI Business #4 39:27 - AI Business #5 41:34 - How AI Businesses Are Connected 52:52 - Chapter 3: AI Business Core Skills 53:21 - Skill #1 59:52 - Skill #2 1:10:25 - Skill #3 1:22:41 - Skill #4 1:24:50 - Skill #5 1:27:49 - Skill #6 1:29:18 - Chapter 4: Step-by-Step Launch Guide

22 AI Business Ideas for 2024 (backed by data)
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Human Vibe Score0.48
Liam OttleyJan 23, 2024

22 AI Business Ideas for 2024 (backed by data)

📚 Join the #1 community for AI entrepreneurs and connect with 100,000+ members: https://bit.ly/3uRIRB3 📈 We help industry experts, entrepreneurs & developers build and scale their AI Agency: https://bit.ly/skoolmain 🤝 Need AI Solutions Built? Work with me: https://b.link/qv62vqy6 ⚒️ Build AI Agents Without Coding: https://agentivehub.com/ 🚀 Apply to Join My Team at Morningside AI: https://tally.so/r/wbYr52 In this video I share 22 AI Business Ideas for 2024 based off recent community successes and my own AI Agency lead flow. If you want to know how to start an AI Automation Agency as a beginner, starting with one of the offers mentioned in this video is a great way to get started on the right foot. Knowing how to make money with AI in 2024 is a lot easier when you have something to start selling! Community Members (Please Support!) 🫂 Samin Yasar: https://www.youtube.com/@SaminYasar_ https://aianswer.us Brendan Jowett: https://www.youtube.com/channel/UCzIsviqoJc-VcWqF5Pp8iLw https://inflate.agency Connor Davis: https://www.linkedin.com/in/daviscon/ https://www.outboxsolutions.com.au/ Other Resources/Links Mentioned 🔗 GPTs Complete Guide: https://www.youtube.com/watch?v=Hh2zqaf0Fvg&t=1332s&ab_channel=LiamOttley AI Persona Guide: https://www.youtube.com/watch?v=OOr3don1X-E&ab_channel=LiamOttley Bland AI: https://www.bland.ai/ Timestamps: 0:00 - Intro 1:52 - Community Solutions 2:34 - Community Solution #1 3:36 - Community Solution #2 5:11 - Community Solution #3 8:24 - GPT Solutions 8:52 - GPT Solution #1 10:25 - GPT Solution #2 11:48 - GPT Solution #3 12:24 - GPT Solution #4 12:52 - GPT Solution #5 14:25 - GPT Solution #6 15:40 - AI Agents 16:10 - AI Agent #1 17:26 - AI Agent #2 19:07 - AI Agent #3 20:00 - AI Agent #4 20:19 - AI Agent #5 21:28 - AI Pipelines 22:47 - AI Pipeline Idea #1 23:56 - AI Pipeline Idea #2 25:05 - AI Pipeline Idea #3 25:34 - AI Pipeline Idea #4 26:50 - AI Calling Systems 28:39 - AI Calling System #1 29:34 - AI Calling System #2 29:59 - AI Calling System #3 30:20 - AI Calling System #4 31:04 - Bonus Idea

5 Genius Ways to Make Money From Home (Using AI)
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Human Vibe Score0.77
Charlie ChangNov 15, 2023

5 Genius Ways to Make Money From Home (Using AI)

Check out Fundrise to get started with investing in pre-IPO blue-chip companies that are leading the AI industry: http://fundrise.com/charliechang #fundrisetestimonial #fundrisepartner In this video, I'm going to share 5 genius ways to make money online, using AI (that are all proven). I'll also give you a clear outline and show you exactly how to leverage these new AI opportunities to make money online. ► Daily advice and BTS on my Instagram: https://www.instagram.com/charliechang/ ► Get access to my FREE side hustle courses: https://www.sidehustlemastery.com My favorite business must-haves: 💳 Best business credit cards: https://yourbestcreditcards.com/card-finder/?ccid=2004 🏦 Novo (best business bank): https://startupwise.com/novo 🖥️ Best AI website builder ($3/month using code CHARLIECHANG): https://hostinger.com/charliechang ⚙️ Northwest (best $39 LLC formation service): https://startupwise.com/northwestLLC 🥇 Hire top 1% overseas talent: https://paired.so Whether it's optimizing businesses, doing social media management, or investing in pre-IPO tech companies, there are so many interesting opportunities that are out there for you guys to take advantage of. I highly encourage every aspiring entrepreneur out there to find a way to use AI because this can absolutely change the efficiency and output of your business. If you liked the video, and you want to see more videos on AI and making money, check out my videos: How To Use ChatGPT To Learn ANY Skill Quickly (Tutorial): https://www.youtube.com/watch?v=vYvOTGk7hOA 5 Passive Income Ideas - How I ACTUALLY Make $35K/Week in 2023 https://youtu.be/TVLgIKMOYJ0 I hope you guys found this video helpful, and if you did please share it with a friend or family member who you think could benefit and also LIKE and SUBSCRIBE for more videos like this in the future! Thank you for watching and I hope you have a wonderful rest of your day! – Charlie #AI #Money #SideHustle Timeline: 0:00 - Introduction 0:28 - Social Media Management Business 3:11 - AI Optimization Agency 5:41 - Investing in Pre-IPO AI Companies With Fundrise 8:12 - Building an E-commerce Business 10:00 - AI Automated Affiliate Marketing Business 11:12 - Conclusion 11:40 - Outro Disclaimer: Some of the links above may be affiliate links, which means that if you click on them I may receive a small commission. The retailers and financial services companies pay the commission at no cost to you, and this helps to support our channel and keep our videos free. Thank you! In addition, I am not a financial advisor. Charlie Chang does not provide tax, legal or accounting advice. The ideas presented in this video are for entertainment purposes only. Please do your own due diligence before making any financial decisions. ► My Instagram: https://www.instagram.com/charliechang/

The Massive Opportunity in Building AI Businesses | Alex Hormozi
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Human Vibe Score0.89
Liam OttleySep 24, 2023

The Massive Opportunity in Building AI Businesses | Alex Hormozi

📚 Join the #1 community for AI entrepreneurs and connect with 100,000+ members: https://bit.ly/3uRIRB3 📈 We help industry experts, entrepreneurs & developers build and scale their AI Agency: https://bit.ly/skoolmain 🤝 Need AI Solutions Built? Work with me: https://b.link/qv62vqy6 ⚒️ Build AI Agents Without Coding: https://agentivehub.com/ 🚀 Apply to Join My Team at Morningside AI: https://tally.so/r/wbYr52 Alex Hormozi and I sat down for a chat about how to start an AI business in 2023. Alex shared his advice for people wanting to start an AI Automation Agency, including how to sell emerging technology like AI, the importance of a good development team as an AI entrepreneur and his thoughts on AI businesses and startups that he's seeing at Acquisition.com. Alex Hormozi also gave his thoughts on the huge opportunity for entrepreneurs to help businesses integrate AI into their businesses or "AI-ify" them, including exactly how he'd go about it himself. This call was an exclusive interview for my AAA Accelerator members who were able to watch this conversation LIVE. Timestamps: 0:00 - Intro 0:58 - AI Automation Agencies Explained 5:13 - How To Sell Emerging Tech 6:23 - The Opportunity Of AI Automation 10:00 - Choosing The Right Business Partner 11:14 - What Problems To Solve In An Industry 12:06 - Where AAA Might Falter or Excel 14:32 - The Importance Of Development Resources 19:17 - How Important Is Downtime As An Entrepreneur?

Delivering Automations to Clients (How I Do It)
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Tyler Germain | AI AutomationJul 21, 2023

Delivering Automations to Clients (How I Do It)

In this video, I explain how to deliver AI Automation Services to your clients. Wether you are building a custom chatbot using Botpress & Stack AI, or you are building custom business process automations with Make.com, this video has you covered. Service delivery is a crucial component of running a respectable agency, and perfecting it will help you scale your business. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ✅ How to Deliver Services for AI Automation Agencies ✅ Subscribe to Stay Up to Date @tylergermain 🤙🏻 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Instagram: https://www.instagram.com/itstylergermain Twitter: https://twitter.com/itstylergermain LinkedIn: https://www.linkedin.com/in/tylergermain Business Email: tyler@automationunlocked.co ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ I’m Tyler Germain, the creator of this channel, dedicated to AI automation. I’m sharing knowledge on starting, growing, and managing my automation agency, Automation Unlocked. I worked in the field of data analytics for years, before ultimately quitting my job to pursue AI automation full time. On this channel, I offer insights on securing clients, selling services, and even delving into real-life client projects. I teach viewers the skills to utilize powerful tools like make.com and zapier, as well as a bit of no-code magic. Join me on my channel to unlock the secrets of AI automation and discover a world of endless possibilities. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Links: Botpress 👉 https://botpress.com/ Make.com 👉 https://www.make.com/en/register?pc=automationunlocked Automation Unlocked Memberships 👉 https://www.automationunlocked.co ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Join the AI Automation Community 🤘 https://discord.gg/YQzppBm5Vf ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Work with Our Team 🦾 https://www.automationunlocked.co/agency

The future of AI
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GaryVeeMay 9, 2023

The future of AI

When voice and ai hit scale … shits gonna get interesting… — Thanks for watching! Join My Discord!: https://www.garyvee.com/discord Check out another series on my channel: Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2- WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b — Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers. Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.