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Am I Offering Too Many Services as a New Agency? Need Advice!

Am I Offering Too Many Services as a New Agency? Need Advice!

DinoR6
April 15, 2025
reddit

Hey everyone,
I recently made a big decision to close my marketing agency (which was doing well) and reopen with my partner, who’s a talented graphic designer specializing in logos and branding. We’re excited to start fresh, but I’m worried we might be biting off more than we can chew.

Our current plan is to offer a wide range of services, including:

  • Graphic Design (logos, branding, social media graphics)
  • Web Design & Development (landing pages, e-commerce, custom websites)
  • Digital Marketing (SEO, PPC, email marketing, social media management)
  • Copywriting (website copy, blogs, product descriptions)
  • AI Solutions (chatbots, virtual assistants)

To make it easier for clients, we’ve grouped these services into 3 main packages:

  1. Business Packages (websites, branding, and marketing essentials)
  2. Branding Packages (logos, brand identity, and design assets)
  3. Social Media Packages (content creation, management, and strategy)

I used to focus solely on marketing, but now we’re combining our skills to offer a full-service experience. While this feels like a natural progression, I’m concerned about spreading ourselves too thin, especially as a new agency.

Has anyone been in a similar situation? Should we narrow our focus initially and expand later, or is offering a broad range of services (with clear packages) a good strategy to attract more clients? Any advice or experiences would be super helpful!

Thanks in advance!

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