Restarting My Agency / Compared To Full Time Corporate

I’m currently thinking about going back to consulting / agency work compared to my current tech job I have.

Over a year ago I signed this tech client and they wanted more and more from me which ended up becoming a full time role. At the time, the challenge excited me as it was working on a very large project on a global scale, competing with some of the biggest brands in the world. I was making good money before working in my agency and consulting with lots of different brands on their paid media, websites and e-commerce. I have a healthy package where I’m at at the moment but want more.

Working with different clients always created curiosity, no day was the same and that what I loved about it. So now I’m considering going to back to starting the business and working with clients again.

My question is: What do businesses ACTUALLY want? Everyone wants great roas and an amazing site but what are core things people are looking for in a growth partner / agency?

I’m thinking of relaunching with three pillars in mind:

• Digital (Paid Media, Lead Gen, Web Dev)
• AI implementation as a lot of businesses don’t know how to leverage AI completely for cost saving and efficiencies.
• Content (Video, SEO, Content Writing) for modern day ranking

I’m currently rebuilding my pitch deck and thought I would ask the question here before I go back to my network and start opening up conversations again.

Would love to hear people’s thoughts in addition to anyone that’s done the same?