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How I made a high tech salary in my first selling month
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Ok_Negotiation_2587This week

How I made a high tech salary in my first selling month

For over 7 years I worked as a full-stack developer, helping other companies bring their ideas to life. But one day, I thought “Why not try making my own dream come true?”. That’s when I decided to quit my job and start my own journey to becoming an entrepreneur. At first, it wasn’t easy. I didn’t make any money for months and had no idea where to start. I felt lost. Then, I decided to focus on something popular and trending. AI was everywhere, and ChatGPT was the most used AI platform. So I looked into it and I found the OpenAI community forum where people had been asking for features that weren’t being added. That gave me an idea. Why not build those features myself? I created a Chrome extension and I worked on some of the most requested features, like: Downloading the advanced voice mode and messages as MP3 Adding folders to organize chats Saving and reusing prompts Pinning important chats Exporting chats to TXT/JSON files Deleting or archiving multiple chats at once Making chat history searches faster and better It took me about a week to build the first version, and when I published it, the response was incredible. People loved it! Some even said things like, “You’re a lifesaver!” That’s when I realized I had something that could not only help people but also turn into a real business. I kept the first version free to see how people would respond. Many users have been downloading my extension, which prompted Chrome to review it to determine if it qualified for the featured badge. I received the badge, and it has significantly boosted traffic to my extension ever since. After all the positive feedback, I launched a paid version one month ago. A few minutes after publishing it, I made my first sale! That moment was so exciting, and it motivated me to keep going. I already have over 4,000 users and have made more than $4,500 in my first selling month. I’ve decided to release 1-2 new features every month to keep improving the extension based on what users ask for. I also created the same extension for Firefox and Edge users because many people have been asking for it! I also started a Reddit community, where I share updates, sales, discount codes, and ideas for new features. It’s been awesome to connect with users directly and get their feedback. Additionally, I’ve started working on another extension for Claude, which I’m hoping will be as successful as this one. My message to you is this: never give up on your dreams. It might feel impossible at first, but with patience, hard work, and some creativity, you can make it happen. I hope this inspires you to go after what you want. Good luck to all of us!

How I made a high tech salary in my first selling month
reddit
LLM Vibe Score0
Human Vibe Score1
Ok_Negotiation_2587This week

How I made a high tech salary in my first selling month

For over 7 years I worked as a full-stack developer, helping other companies bring their ideas to life. But one day, I thought “Why not try making my own dream come true?”. That’s when I decided to quit my job and start my own journey to becoming an entrepreneur. At first, it wasn’t easy. I didn’t make any money for months and had no idea where to start. I felt lost. Then, I decided to focus on something popular and trending. AI was everywhere, and ChatGPT was the most used AI platform. So I looked into it and I found the OpenAI community forum where people had been asking for features that weren’t being added. That gave me an idea. Why not build those features myself? I created a Chrome extension and I worked on some of the most requested features, like: Downloading the advanced voice mode and messages as MP3 Adding folders to organize chats Saving and reusing prompts Pinning important chats Exporting chats to TXT/JSON files Deleting or archiving multiple chats at once Making chat history searches faster and better It took me about a week to build the first version, and when I published it, the response was incredible. People loved it! Some even said things like, “You’re a lifesaver!” That’s when I realized I had something that could not only help people but also turn into a real business. I kept the first version free to see how people would respond. Many users have been downloading my extension, which prompted Chrome to review it to determine if it qualified for the featured badge. I received the badge, and it has significantly boosted traffic to my extension ever since. After all the positive feedback, I launched a paid version one month ago. A few minutes after publishing it, I made my first sale! That moment was so exciting, and it motivated me to keep going. I already have over 4,000 users and have made more than $4,500 in my first selling month. I’ve decided to release 1-2 new features every month to keep improving the extension based on what users ask for. I also created the same extension for Firefox and Edge users because many people have been asking for it! I also started a Reddit community, where I share updates, sales, discount codes, and ideas for new features. It’s been awesome to connect with users directly and get their feedback. Additionally, I’ve started working on another extension for Claude, which I’m hoping will be as successful as this one. My message to you is this: never give up on your dreams. It might feel impossible at first, but with patience, hard work, and some creativity, you can make it happen. I hope this inspires you to go after what you want. Good luck to all of us!

I am selling my tool which converts websites into android and iOS apps within 5 minutes.
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Latter-Row-5719This week

I am selling my tool which converts websites into android and iOS apps within 5 minutes.

Hi, my name is Toshit Garg. I started working on SaaS products around April 2023. The plan was simple: to create tools that help entrepreneurs easily grow their businesses. My first tool was "Convertixo", inspired by my work as a Fiverr seller where I converted websites into apps for clients, earning around $1,000 per month. I thought, why not automate this process? Following Convertixo, I created a few other tools like "Web to PWA". At one point, I developed an AI-based tool called "AppMintAI" , a productized service named "Engage Enhance", and even a WordPress plugin that lets users create pragmatic pages for SEO and a boilerplates. Unfortunately, none of these tools gained significant traction. I would launch them on Product Hunt, get a few users, and then nothing. Other than Convertixo, all my other tools only received a handful of free users. I believe this happened because I’m not very passionate about marketing. So, I decided to pivot and focus on content creation, which is where my true passion lies. Currently, I’m selling all my products one by one. As for Convertixo, it now has 800 users, a $20 MRR, and an email subscriber list of 100+. It was also the third Product of the Day on Product Hunt in January of this year. While the product has gained some traction, I’ve realized my focus is on content creation. However, with the right marketing and drive, I believe Convertixo has great potential to grow. If you’re interested in taking Convertixo to the next level, let’s chat! Here are some key statistics: In the last 20 days, Convertixo has received 4.9K impressions from Google and 338 visitors. More about the product: Convertixo can convert any website into Android and iOS apps using a custom webview. The apps are generated in Android Studio and Xcode. You receive both the APK and the source code for the Android app, along with the source code for the iOS app. The converted apps require no maintenance, and they update exactly like the website. A major benefit is the ability to add push notifications via OneSignal for free, allowing you to re-target your customers at no cost. Feel free to ask if you have any questions!

How I made a high tech salary in my first selling month
reddit
LLM Vibe Score0
Human Vibe Score1
Ok_Negotiation_2587This week

How I made a high tech salary in my first selling month

For over 7 years I worked as a full-stack developer, helping other companies bring their ideas to life. But one day, I thought “Why not try making my own dream come true?”. That’s when I decided to quit my job and start my own journey to becoming an entrepreneur. At first, it wasn’t easy. I didn’t make any money for months and had no idea where to start. I felt lost. Then, I decided to focus on something popular and trending. AI was everywhere, and ChatGPT was the most used AI platform. So I looked into it and I found the OpenAI community forum where people had been asking for features that weren’t being added. That gave me an idea. Why not build those features myself? I created a Chrome extension and I worked on some of the most requested features, like: Downloading the advanced voice mode and messages as MP3 Adding folders to organize chats Saving and reusing prompts Pinning important chats Exporting chats to TXT/JSON files Deleting or archiving multiple chats at once Making chat history searches faster and better It took me about a week to build the first version, and when I published it, the response was incredible. People loved it! Some even said things like, “You’re a lifesaver!” That’s when I realized I had something that could not only help people but also turn into a real business. I kept the first version free to see how people would respond. Many users have been downloading my extension, which prompted Chrome to review it to determine if it qualified for the featured badge. I received the badge, and it has significantly boosted traffic to my extension ever since. After all the positive feedback, I launched a paid version one month ago. A few minutes after publishing it, I made my first sale! That moment was so exciting, and it motivated me to keep going. I already have over 4,000 users and have made more than $4,500 in my first selling month. I’ve decided to release 1-2 new features every month to keep improving the extension based on what users ask for. I also created the same extension for Firefox and Edge users because many people have been asking for it! I also started a Reddit community, where I share updates, sales, discount codes, and ideas for new features. It’s been awesome to connect with users directly and get their feedback. Additionally, I’ve started working on another extension for Claude, which I’m hoping will be as successful as this one. My message to you is this: never give up on your dreams. It might feel impossible at first, but with patience, hard work, and some creativity, you can make it happen. I hope this inspires you to go after what you want. Good luck to all of us!

Running and selling multiple side projects alongside a 9-5
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leanpreneur1This week

Running and selling multiple side projects alongside a 9-5

My current side project started 56 days ago when I started writing 1,000 words per day. My core businesses are an agency and job board, and I just needed a creative outlet. The likes of Chris Guillebeau and Nathan Barry attribute their progression to writing so I thought I’d see if it might do the same for me. At first I was just vomiting words onto the screen, I made a blog and wrote mainly technical guides related to my skills. Over time I realised I was writing more and more about running a business as a solopreneur, or lean operator. There is tons of content out there giving you the Birds Eye of going from 0 to £10m. Inspiring stuff, but I think there is a void in real content, explaining the nuts and bolts of the how.  What is the day-to-day like for the solopreneurs who make a good living and have plenty of free time? That’s what I’m striving for anyway. I’m not talking about the 7-figure outliers. Or the ones teaching you to make content so you can have a business teaching others how to make content, and so on. I’m also sick of the ‘I made $X in 5 minutes and how you can too’  So, I started chatting to people in my network who run lean businesses and/or side hustles. I ask them a bit about their journey and ask them to teach something - how they operate, or a skill/process/system/tool that other people like you/me will find useful. One of my first chats was with Sam Dickie, who runs multiple side projects so thought I’d share here, see if others find it useful and get some feedback. I’ve removed all links as I’ve never posted on Reddit before so conscious of not being promotional, I’m posting this stuff to a tiny email list of friends with no upsells. Just finding my feet on whether others find it useful or not: — Sam is a serial entrepreneur who builds projects in his spare time whilst working a 9-5. He’s scaled and sold multiple ventures and currently runs one of the best newsletters out there for builders and entrepreneurs. Building audience through newsletters has always been a cornerstone strategy for him, so, along with sharing his advice on solopreneurism, he’s also generously shared his lean newsletter writing process. About Sam Sam is a Senior Product Manager who has spent the last 15 years working in the tech sector after starting his career as a town planner. In addition to his job he spends some of his spare time building side projects. These have included a 3D printing startup, a tech directory, a newsletter, a beta product directory, and consultancy. Sam is the epitome of making a success out of following your interest and curiosity. It’s clear he enjoys his business ventures and builds in a risk-free way.   It’s often touted by business gurus to avoid building around your interests, but Sam bucks the trend successfully. I think he’s someone who has already found his 1,000 true fans.  Descending rabbit holes, Sam’s journey of invention and curation 3D printing Sam’s first foray into launching a startup was with Fiilo, a 3D printing business. This was at the height of the 3D printing craze and he self-admits that he used the launch as an excuse to buy a 3D printer. He ended up with two and launching a product called GrowGo. GrowGo is a sustainable 3D-printed product that turns any bottle into somewhere that you can grow plants and herbs. He eventually sold this business and the printers, making around £10k. Along the way, he was exposed to various business tasks, including building a website in Weebly, the biggest nocode website builder of the time, and built an API that enabled print on demand for his product. NoCode.Tech The experiences of building as someone non-technical led to numerous friends asking how he built all of this tech. Back then, nocode wasn’t popular, and it had almost zero search volume, so Sam created a basic directory. A quick landing page on Weebly with a basic value prop, a short explanation and a list of the tools he had used before. It hit the top spot on Product Hunt, and he landed 2,000 subscribers in the first 48 hours. But, he hadn’t built it at this point, so he set about getting to work. He built the directory and list to 30,000 subs and monetised the site through advertising. At its peak with Sam, it was receiving about £2,000 per month in ad revenue. He was still working his 9-5 at this point, so thought it might be a good time to exit. The site was still growing, but it was becoming anxiety inducing whilst he was still working full-time. So, he ended up selling the site and making friend’s with the buyer. Fast forwarding a bit, Nocode.tech was eventually acquired by Stackr, a nocode app. Sam was working for their competitor at the time and ended up being offered a job by his friend who acquired the site. All of this from a side project in his area of passion. Creator Club After selling the directory, Sam lost his outlet for sharing his tools and learnings.  Being fascinated with curation and loving sifting through for nuggets, he invested more time into his personal website and launched Creator Club newsletter. Sam writes monthly and currently has over 8,000 subs. It’s one of the few newsletters that I let bypass my email filters and land in my main inbox. Life as a Part-Time Multipreneur Side Hustler If it’s not obvious already Sam is a curiosity led business creator. He’s found that the products without a revenue focus or intention have ironically outperformed those created for the sole purpose of creating money. He enjoys working on his side hustles. He could have run the Nocode.Tech for 10 more years and wouldn’t have tired of it as it’s a byproduct of his interest. For this reason, he has also created the Beta Directory, simply because he loves unearthing early-stage products. He admits he gets the fear when he thinks about quitting his 9-5, although he suspects if he devoted the same energy to one of his projects it could replace his income (no doubts from me here). This same fear means that he can run his ventures with less fear. This way, he can experiment with freedom and isn’t risking the ranch with a young family to consider. For example, recently he stopped paid sponsors on his newsletter as it was more stress than the value of the income to him. Sam divides his time on evenings and weekends (unequally) between the following: Creator Club Validation Co Beta directory Consultancy The pure side hustle status magnifies the need to run lean, let’s jump into his process…. Sam’s lean newsletter curation and creation process Starting out publishing his personal newsletter Going against his expertise, Sam originally over-engineered his process.  He curated with Feedly and tried to automate the full writing process with Zapier. The trouble is that there are too many points of failure which can lead the whole  chain to break down, and you spend more time fixing the system. For a 200 subscriber newsletter, he needed to pare things back. His set-up now Sam scaled back and now simple builds automations when he needs them. He keeps the process simple, right down to the design and any welcome automations. Keeping things real We touched on the trend that keeping things raw is better. Content has come full circle with the advent of AI. Everything looks too perfect and consequently, people’s tastes are changing. Sam mentioned watermarks that show content isn’t AI written, and we referenced content such as Greg Isenberg’s sketches, and Chris Donnelly’s image posts. \\Step by Step Process:\\ Using Stoop Inbox to manage sources Curation with Pocket Managing content with Airtable and Zapier Using Bearly to summarise Substack for writing Monitoring content sources Sam uses Stoop Inbox, an RSS curation tool, to manage his content sources. It gives him a dedicated email address for newsletters and he follows an Inbox Zero methodology. He checks in daily in Stoop, and on X, Reddit and IndieHackers. With X, he just uses the standard interface but has been careful to curate his feed, sometimes adding in extra notifications to hear from interesting people. Highlighting content When curating links, Sam uses Arc browser and the Pocket extension to save links. It’s super simple and lightweight. He creates tags which trigger an automation that curates the link to Airtable. If you watch the video, here’s a shoutout to Alice, the AI interface I use which has recently featured on Product Hunt. It’s a fantastic tool with bags of potential to enhance a solopreneur’s life. Ranking and sorting content He sends the links indexed using Pocket to a basic Airtable base via Zapier. From there, he grades the content and sets aside some time to read it in more depth. Pocket pulls through the title, metadata, and URL link. Review Sam does this manually but has used a tool as a shortcut for digesting long form content — Bearly.ai. Bearly.ai was created by Trung Phan and linking back to raw content, Trung is 1/3 of the hosts on the Not Investment Advice podcast. Its irreverent style and thumbnail are an example of a successful podcast that doesn’t over polish. Writing it all up Being a huge Notion fan (check out the free templates on his site), Sam originally used Notion for writing and linked it into Revue. When Elon sunsetted Revue, he switched to Substack. He loves the Substack interface so drafts in Substack based on a duplication of last month’s edition. Before publishing, Sam runs through a 10-point Notion checklist, which he shared with me. Parting Advice Keep your tool stack as lean as possible. Avoid tool switching to the shiny new object. Getting launched quickly is key. Don’t think that you have to be everywhere for distribution, Sam sticks with what he knows on X and LinkedIn. Overall, he advises just keeping things simple and therefore minimising risk. Resources He says they’re cliche, but I don’t agree; they’re timeless. Paul Graham of Y Combinator is someone Sam recommends following. He doesn’t write much, which is great as Sam gets anxiety when someone good often writes and he can’t keep up with the writing. His content is well thought out and distills complex concepts in entrepreneurship and startups. In addition, Sam loves Naval Ravikant’s approach. He mentions checking out the Almanac of Naval Ravikant for collected wisdom. Follow Sam’s Journey Again, not going to link here but you can find Sam’s stuff easily enough if you want to. His personal website is beautiful and contains loads of free downloads. He has also curated personal websites he admires if you need some inspiration. Sam is a super nice guy so reach out to him, I did before I started my personal blog recently, and he gave me some great advice. Also, worth keeping an eye on Validation Co, where he aims to help early-stage makers and creators validate their ideas. He’s building super slow — trying to enjoy the process without unachievable deadlines. Maintaining his stamina and passion. Amazing, I hope he writes more about that soon! -- That’s my second shot at an interview, hope you enjoyed it and found something useful in it. I’m talking to a marketplace founder who spends 2–3 hours per month his project, a multiple job board owner with a 9-5 and a leading book designer next. As this is my side project, should I keep going?

Detailed Guide - How I've Been Self Employed for 2 Years Selling Posters
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tommo278This week

Detailed Guide - How I've Been Self Employed for 2 Years Selling Posters

Hey everyone, bit of context before you read through this. I have been selling POD posters full time for over 2 years now. My next venture is that I have started my own Print on Demand company for posters, PrintShrimp. As one way of creating customers for our service, we are teaching people for free how to also sell posters. Here is a guide I have written on how to sell posters on Etsy. Feel free to have a read through and then check out PrintShrimp, hopefully can help some of you guys out (and get us some more customers!) All of this is also available in video format on our website too, if you prefer to learn that way. Thanks guys! And as some people asked in other subs, no this isn't written with AI 😅 This took a couple of weeks to put together! Through this guide, we will teach you everything you need to know about starting to sell posters and generate some income. We will also show you why PrintShrimp is the best POD supplier for all of your poster needs. Trust me, you won’t need much convincing.  So, why are posters the best product to sell? Also, just thought I’d quickly answer the question - why posters? If you’ve been researching Print on Demand you’ve probably come across the infinite options of t-shirts, mugs, hats, phone cases, and more. All of these are viable options, however we think posters are the perfect place to start. You can always expand into other areas further down the line! So a brief summary of why posters are the perfect product for Print on Demand: \-They are very easy to design! Posters are a very easy shape to deal with - can’t go wrong with a rectangle. This makes designing products very easy. \-Similarly to this, what you see is what you get with a poster. You can literally see your finished product as you design it in either canva or photoshop. With T-Shirts for example, you have to make your design, and then place it on a t-shirt. Then you have to coordinate with your printers the size you would like the design on the tshirt and many other variables like that. There is no messing about with posters - what you see is what you get. \-The same high quality, everywhere. With other products, if you want to reap the benefits of a printing in various countries, you need to ensure each of your global suppliers stocks the same t-shirts, is able to print in the same way, carries the same sizes etc. Again with posters you avoid all of this hassle- your products will come out the same, no matter which of our global locations are used. \-They have a very favorable profit margin. As you will see later, the cost price of posters is very low. And people are prepared to pay quite a lot for a decent bit of wall art! I have tried out other products, and the profit margin combined with the order quantity of posters makes them my most profitable product, every single time. Using PrintShrimp, you can be sure to enjoy profits of anywhere between £6 - £40 pure profit per sale.  \-They are one of the easiest to print white label. This makes them perfect for Print on Demand. Your posters are simply put in a tube, and off they go. There are no extras you need to faff around with, compared to the extra elements other products come with, such as clothing labels on t-shirts.  Picking your poster niche So, you are ready to start selling posters. Great! Now, the blessing and curse with selling posters is that there are infinite possibilities regarding what you can sell. So, it can easily be quite overwhelming at first.  The first thing I would recommend doing is having a look at what others are selling. Etsy is a wonderful place for this (and will likely be a key part of your poster selling journey). So, log on to Etsy and simply type in ‘poster’ in the search bar. Get ready to write a massive list of the broad categories and type of posters that people are selling.  If you do not have more than 50 categories written down by the end, you are doing something wrong. There are seriously an infinite amount of posters! For example, here are some popular ones to get you started: Star sign posters, Kitchen posters, World map posters, Custom Dog Portrait posters, Music posters, Movie posters, Fine art posters, Skiing posters, Girl Power posters and Football posters.  Now, you have a huge list of potential products to sell. What next? There are a few important things you need to bear in mind when picking your niche: \-Does this interest me?  Don’t make the mistake of going down a niche that didn’t actually interest you just because it would probably be a money maker. Before you know it, what can be a very fun process of making designs can become incredibly \\\monotonous, and feel like a chore\\\. You need to bear in mind that you will be spending a lot of time creating designs - if it is something you are interested in you are much less likely to get burnt out! As well, \\\creativity will flow\\\ far better if it is something you are interested in, which at the end of the day will lead to better designs that are more likely to be purchased by customers.  \-Is this within my design range? Don’t let this put you off too much. We will go through how to get started on design later on in this guide. However, it is important to note that the plain truth of it is that some niches and designs are a hell of a lot more complicated than others. For example, quote posters can essentially be designed by anyone when you learn about how to put nice fonts together in a good color scheme. On the other hand, some posters you see may have been designed with complex illustrations in a program like Illustrator. To start with, it may be better to pick a niche that seems a bit more simple to get into, as you can always expand your range with other stores further down the line. A good way of evaluating the design complexity is by identifying if this poster is \\\a lot of elements put together\\\ or is \\\a lot of elements created by the designer themselves\\\\\.\\ Design can in a lot of cases be like a jigsaw - putting colours, shapes and text together to create an image. This will be a lot easier to start with and can be learnt by anyone, compared to complex drawings and illustrations.  \-Is this niche subject to copyright issues? Time to delve deep into good old copyright. Now, when you go through Etsy, you will without a doubt see hundreds of sellers selling music album posters, car posters, movie posters and more. Obviously, these posters contain the property of musicians, companies and more and are therefore copyrighted. The annoying thing is - these are \\\a complete cash cow.\\\ If you go down the music poster route, I will honestly be surprised if you \\don’t\\ make thousands. However it is only a matter of time before the copyright strikes start rolling in and you eventually get banned from Etsy.  So I would highly recommend \\\not making this mistake\\\. Etsy is an incredible platform for selling posters, and it is a hell of a lot easier to make sales on there compared to advertising your own website. And, you \\\only get one chance on Etsy.\\\ Once you have been banned once, you are not allowed to sign up again (and they do ID checks - so you won’t be able to rejoin again under your own name).  So, don’t be shortsighted when it comes to entering Print on Demand. If you keep your designs legitimate, they will last you a lifetime and you will then later be able to crosspost them to other platforms, again without the worry of ever getting shut down.  So, how do I actually design posters? Now you have an idea of what kind of posters you want to be making, it’s time to get creative and make some designs! Photoshop (and the creative cloud in general) is probably the best for this. However, when starting out it can be a scary investment (it costs about £30 a month unless you can get a student rate!).  So, while Photoshop is preferable in the long term, when starting out you can learn the ropes of design and get going with Canva. This can be great at the start as they have a load of templates that you can use to get used to designing and experimenting (while it might be tempting to slightly modify these and sell them - this will be quite saturated on places like Etsy so we would recommend doing something new).  What size format should I use? The best design format to start with is arguably the A sizes - as all the A sizes (A5, A4, A3, A2, A1, A0) are scalable. This means that you can make all of your designs in one size, for example A3, and these designs will be ready to fit to all other A sizes. For example, if you design an A3 poster and someone orders A1, you can just upload this A3 file to PrintShrimp and it will be ready to print. There is a wide range of other sizes you should consider offering on your shop, especially as these sizes are very popular with the American market. They have a wide range of popular options, which unfortunately aren’t all scalable with each other. This does mean that you will therefore have to make some slight modifications to your design in order to be able to offer them in American sizing, in a few different aspect ratios. What you can do however is design all of your products in UK sizing, and simply redesign to fit American sizing once you have had an order. Essentially: design in UK sizing, but list in both UK and US sizing. Then when you get a non-A size order, you can quickly redesign it on demand. This means that you don’t have to make a few different versions of each poster when first designing, and can simply do a quick redesign for US sizing when you need to. Below is PrintShrimps standard size offering. We can also offer any custom sizing too, so please get in touch if you are looking for anything else. With these sizes, your poster orders will be dispatched domestically in whatever country your customer orders from. Our recommendations for starting design One thing that will not be featured in this guide is a written out explanation or guide on how to design. Honestly, I can’t think of a more boring, or frankly worse, way to learn design. When it comes to getting started, experimenting is your best friend! Just have a play around and see what you can do. It is a really fun thing to get started with, and the satisfaction of when a poster design comes together is like no other. A good way to start is honestly by straight up copying a poster you see for sale online. And we don’t mean copying to sell! But just trying to replicate other designs is a great way to get a feel for it and what you can do. We really think you will be surprised at how easy it is to pull together a lot of designs that at first can appear quite complicated! Your best friend throughout this whole process will be google. At the start you will not really know how to do anything - but learning how to look into things you want to know about design is all part of the process. At first, it can be quite hard to even know how to search for what you are trying to do, but this will come with time (we promise). Learning how to google is a skill that you will learn throughout this process.  Above all, what we think is most important is this golden rule: take inspiration but do not steal. You want to be selling similar products in your niche, but not copies. You need to see what is selling in your niche and get ideas from that, but if you make designs too similar to ones already available, you won’t have much luck. At the end of the day, if two very similar posters are for sale and one shop has 1000 reviews and your newer one has 2, which one is the customer going to buy? You need to make yours offer something different and stand out enough to attract customers. Etsy SEO and maximizing your sales You may have noticed in this guide we have mentioned Etsy quite a few times! That is because we think it is hands down the best place to start selling posters. Why? Etsy is a go to place for many looking to decorate their homes and also to buy gifts. It might be tempting to start selling with your own website straight away, however we recommend Etsy as it brings the customers to you. For example, say you start selling Bathroom Posters. It is going to be a hell of a lot easier to convert sales when you already have customers being shown your page after searching ‘bathroom decor’, compared to advertising your own website. This is especially true as it can be hard to identify your ideal target audience to then advertise to via Meta (Facebook/Instagram) for example. Websites are a great avenue to explore eventually like I now have, but we recommend starting with Etsy and going from there. What costs do I need to be aware of? So, setting up an Etsy sellers account is currently costs £15. The only other upfront cost you will have is the cost of listing a product - this is 20 cents per listing. From then on, every time you make a sale you will be charged a transaction fee of 6.5%, a small payment processing fee, plus another 20 cents for a renewed listing fee. It normally works out to about 10% of each order, a small price to pay for all the benefits Etsy brings. No matter what platform you sell on, you will be faced with some form of transaction fee. Etsy is actually quite reasonable especially as they do not charge you to use their platform on a monthly basis.  What do I need to get selling? Getting your shop looking pretty \-Think of a shop name and design (now you are a professional designer) a logo \-Design a banner for the top of your shop \-Add in some about me info/shop announcement \-I recommend running a sale wherein orders of 3+ items get a 20% of discount. Another big benefit of PrintShrimp is that you receive large discounts when ordering multiple posters. This is great for attracting buyers and larger orders.  Making your products look attractive That is the bulk of the ‘decor’ you will need to do. Next up is placing your posters in mock ups! As you may notice on Etsy, most shops show their posters framed and hanging on walls. These are 99% of the time not real photos, but digital mock ups. This is where Photoshop comes in really handy, as you can automate this process through a plug in called Bulk Mock Up. If you don’t have photoshop, you can do this on Canva, you will just have to do it manually which can be rather time consuming.  Now, where can you get the actual Mock Ups? One platform we highly recommend for design in general is platforms like Envato Elements. These are design marketplaces where you have access to millions of design resources that you are fully licensed to use!  Titles, tags, and descriptions  Now for the slightly more nitty gritty part. You could have the world's most amazing looking poster, however, if you do not get the Etsy SEO right, no one is going to see it! We will take you through creating a new Etsy listing field by field so you can know how to best list your products.  The key to Etsy listing optimisation is to maximise. Literally cram in as many key words as you possibly can! Before you start this process, create a word map of anything you can think of relating to your listing. And come at this from the point of view of, if I was looking for a poster like mine, what would I search? Titles \-Here you are blessed with 140 characters to title your listing. Essentially, start off with a concise way of properly describing your poster. And then afterwards, add in as many key words as you can! Here is an example of the title of a well selling Skiing poster: Les Arcs Skiing Poster, Les Arcs Print, Les Alpes, France Ski Poster, Skiing Poster, Snowboarding Poster, Ski Resort Poster Holiday, French This is 139 characters out of 140 - you should try and maximise this as much as possible! As you can see, this crams in a lot of key words and search terms both related to Skiing as a whole, the poster category, and then the specifics of the poster itself (Les Arcs resort in France). Bear in mind that if you are listing a lot of listings that are of the same theme, you won’t have to spend time creating an entirely new title. For example if your next poster was of a ski resort in Italy, you can copy this one over and just swap out the specifics. For example change “France ski poster” to “Italy ski poster”, change “Les Arcs” to “The Dolomites”, etc.  Description \-Same logic applies for descriptions - try and cram in as many key words as you can! Here is an example for a Formula One poster: George Russell, Mercedes Formula One Poster  - item specific keywords Bright, modern and vibrant poster to liven up your home.  - Describes the style of the poster All posters are printed on high quality, museum grade 200gsm poster paper. Suitable for framing and frames. - Shows the quality of the print. Mentions frames whilst showing it comes unframed Experience the thrill of the racetrack with this stunning Formula One poster. Printed on high-quality paper, this racing car wall art print features a dynamic image of a Formula One car in action, perfect for adding a touch of speed and excitement to any motorsports room or man cave. Whether you're a die-hard fan or simply appreciate the adrenaline of high-speed racing, this poster is sure to impress. Available in a range of sizes, it makes a great addition to your home or office, or as a gift for a fellow Formula One enthusiast. Each poster is carefully packaged to ensure safe delivery, so you can enjoy your new piece of art as soon as possible. - A nice bit of text really highlighting a lot of key words such as gift, motorsports, racetrack etc.  You could go further with this too, by adding in extra things related to the poster such as ‘Perfect gift for a Mercedes F1 fan’ etc.  Tags Now, these are actually probably the most important part of your listing! You get 13 tags (20 character limit for each) and there are essentially search terms that will match your listing with what customers search for when shopping.  You really need to maximize these - whilst Title and Description play a part, these are the main things that will bring buyers to your listing. Once again, it is important to think about what customers are likely to be searching when looking for a poster similar to yours. Life hack alert! You can actually see what tags other sellers are using. All you need to do is go to a listing similar to yours that is selling well, scroll down and you can actually see them listed out at the bottom of the page! Here is an example of what this may look like: So, go through a few listings of competitors and make notes on common denominators that you can integrate into your listing. As you can see here, this seller uses tags such as ‘Birthday Gift’ and ‘Poster Print’. When you first start out, you may be better off swapping these out for more listing specific tags. This seller has been on Etsy for a few years however and has 15,000+ sales, so are more likely to see success from these tags.  If it’s not clear why, think about it this way. If you searched ‘poster print’ on Etsy today, there will be 10s of thousands of results. However, if you searched ‘Russell Mercedes Poster’, you will (as of writing) get 336 results. Etsy is far more likely to push your product to the top of the latter tag, against 300 other listings, rather than the top of ‘Poster Print’ where it is incredibly competitive. It is only when you are a more successful shop pulling in a high quantity of orders that these larger and more generic tags will work for you, as Etsy has more trust in your shop and will be more likely to push you to the front.  SKUs \-One important thing you need to do is add SKUs to all of your products! This is worth doing at the start as it will make your life so much easier when it comes to making sales and using PrintShrimp further down the line. What is an SKU? It is a ‘stock keeping unit’, and is essentially just a product identifier. Your SKUs need to match your file name that you upload to PrintShrimp. For example, if you made a poster about the eiffel tower, you can literally name the SKU eiffel-tower. There is no need to complicate things! As long as your file name (as in the image name of your poster on your computer) matches your SKU, you will be good to go.  \-It may be more beneficial to set up a system with unique identifiers, to make organising your files a lot easier further down the line. Say you get to 1000 posters eventually, you’ll want to be able to quickly search a code, and also ensure every SKU is always unique, so you won’t run into accidentally using the same SKU twice further down the line. For example, you can set it up so at the start of each file name, you have \[unique id\]\[info\], so your files will look like -  A1eiffeltower A2france And further down the line: A99aperolspritz B1potatoart This not only removes the potential issue of duplicating SKUs accidentally (for example if you made a few posters of the same subject), but also keeps your files well organised. If you need to find a file, you can search your files according to the code, so just by searching ‘a1’ for example, rather than having to trawl through a load of different files until you find the correct one. \-If your poster has variations, for example color variations, you can set a different SKU for each variation. Just click the little box when setting up variations that says ‘SKUs vary for each (variation)’. So if you have a poster available either in a white or black background, you can name each file, and therefore each SKU, a1eiffel-tower-black and a1eiffel-tower-white for example. \-The same goes for different sizes. As different American sizes have different aspect ratios, as mentioned above you may have to reformat some posters if you get a sale for one of these sizes. You can then add in the SKU to your listing once you have reformatted your poster. So for example if you sell a 16x20” version of the eiffel tower poster, you can name this file eiffel-tower-white-1620. Whilst this involves a little bit of set up, the time it saves you overall is massive!  Variations and Prices \-So, when selling posters there is a huge variety of sizes that you can offer, as mentioned previously. Non-negotiable is that you should be offering A5-A1. These will likely be your main sellers! Especially in the UK. It is also a good idea to offer inch sizing to appeal to a global audience (as bear in mind with PrintShrimp you will be able to print in multiple countries around the world!).  Below is a recommended pricing structure of what to charge on Etsy. Feel free to mess around with these! You may notice on Etsy that many shops charge a whole lot more for sizes such as A1, 24x36” etc. In my experience I prefer charging a lower rate to attract more sales, but there is validity in going for a lower amount of sales with higher profits. As mentioned above, you can also offer different variations on items - for example different colour schemes on posters. This is always a decent idea (if it suits the design) as it provides the customer with more options, which might help to convert the sale. You can always add this in later however if you want to keep it simple while you start! Setting up shipping profiles Etsy makes it very easy to set up different shipping rates for different countries. However, luckily with PrintShrimp you can offer free shipping to the majority of the major countries that are active on Etsy!  Using PrintShrimp means that your production costs are low enough in each domestic market to justify this. If you look on Etsy you can see there are many shops that post internationally to countries such as the US or Australia. Therefore, they often charge £8-10 in postage, and have a delivery time of 1-2 weeks. This really limits their customer base to their domestic market.  Using PrintShrimp avoids this and means you can offer free shipping (as we absorb the shipping cost in our prices) to the major markets of the UK, Australia, and USA (Europe coming soon!).  We also offer a 1 day processing time, unlike many POD poster suppliers. This means you can set your Etsy processing time to just one day, which combined with our quick shipping, means you will be one of the quickest on Etsy at sending out orders. This is obviously very attractive for customers, who are often very impatient with wanting their orders!  Getting the sales and extra tips \-Don’t list an insane amount of listings when you first get started. Etsy will be like ‘hang on a second’ if a brand new shop suddenly has 200 items in the first week. Warm up your account, and take things slow as you get going. We recommend 5 a day for the first week or so, and then you can start uploading more. You don’t want Etsy to flag your account for suspicious bot-like activity when you first get going.  \-It is very easy to copy listings when creating a new one. Simply select an old listing and press copy, and then you can just change the listing specific details to create a new one, rather than having to start from scratch. It can feel like a bit of a ball-ache setting up your first ever listing, but from then on you can just copy it over and just change the specifics.  \-Try and organize your listings into sections! This really helps the customer journey. Sometimes a customer will click onto your shop after seeing one of your listings, so it really helps if they can easily navigate your shop for what they are looking for. So, you now have a fully fledged Etsy shop. Well done! Time to start making £3,000 a month straight away right? Not quite. Please bear in mind, patience is key when starting out. If you started doing this because you are £10,000 in debt to the Albanian mafia and need to pay it off next week, you have come into this in the wrong frame of mind. If you have however started this to slowly build up a side hustle which hopefully one day become your full time gig, then winner winner chicken dinner.  Starting out on Etsy isn’t always easy. It takes time for your shop to build up trust! As I’ve said before, a buyer is far more likely to purchase from a shop with 1000s of reviews, than a brand new one with 0. But before you know it, you can become one of these shops! One thing you can do at the very start is to encourage your friends and family to buy your posters! This is a slightly naughty way of getting a few sales at the start, of course followed by a few glowing 5\* reviews. It really helps to give your shop this little boost at the start, so if this is something you can do then I recommend it.  Okay, so once you have a fully fledged shop with a decent amount of listings, you might be expecting the sales to start rolling in. And, if you are lucky, they indeed might. However, in my experience, you need to give your listings a little boost. So let us introduce you to: The wonderful world of Etsy ads Ads!! Oh no, that means money!! We imagine some of you more risk averse people are saying to yourself right now. And yes, it indeed does. But more often than not unfortunately you do have to spend money to make money.  Fortunately, in my experience anyway, Etsy ads do tend to work. This does however only apply if your products are actually good however, so if you’re back here after paying for ads for 2 months and are losing money at the same rate as your motivation, maybe go back to the start of this guide and pick another niche.  When you first start out, there are two main strategies.  Number 1: The Safer Option So, with PrintShrimp, you will essentially be making a minimum of £6 profit per order. With this in mind, I normally start a new shop with a safer strategy of advertising my products with a budget of $3-5 dollars a day. This then means that at the start, you only need to make 1 sale to break even, and anything above that is pure profit! This might not seem like the most dazzling proposition right now, but again please bear in mind that growth will be slow at the start. This means that you can gradually grow your shop, and therefore the trust that customers have in your shop, over time with a very small risk of ever actually losing money. Number 2: The Billy Big Balls Option If you were yawning while reading the first option, then this strategy may be for you. This will be better suited to those of you that are a bit more risk prone, and it also helps if you have a bit more cash to invest at the start. Through this strategy, you can essentially pay your way to the top of Etsy's rankings. For this, you’ll probably be looking at spending $20 a day on ads. So, this can really add up quickly and is definitely the riskier option. In my experience, the level of sales with this may not always match up to your spend every day. You may find that some days you rake in about 10 sales, and other days only one. But what this does mean is that as your listings get seen and purchased more, they will begin to rank higher in Etsy’s organic search rankings, at a much quicker rate than option one. This is the beauty of Etsy’s ads. You can pay to boost your products, but then results from this paid promotion feed into the organic ranking of your products. So you may find that you can splash the cash for a while at the start in order to race to the top, and then drop your ad spending later on when your products are already ranking well.  Sending your poster orders So, you’ve now done the hard bit. You have a running Etsy store, and essentially all you need to now on a daily basis is send out your orders and reply to customer messages! This is where it really becomes passive income.  \-Check out the PrintShrimp order portal. Simply sign up, and you can place individual orders through there. \-Bulk upload: We have an option to bulk upload your Esty orders via csv.  Seriously, when you are up and running with your first store, it is really as easy as that.  Once you have your first Etsy store up and running, you can think about expanding. There are many ways to expand your income. You can set up other Etsy stores, as long as the type of posters you are selling varies. You can look into setting up your own Shopify stores, and advertise them through Facebook, Instagram etc. Through this guide, we will teach you everything you need to know about starting to sell posters and generate some income. We will also show you why PrintShrimp is the best POD supplier for all of your poster needs. Trust me, you won’t need much convincing.

Upselling from $8/mo to $2k/mo
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Afraid-Astronomer130This week

Upselling from $8/mo to $2k/mo

I just closed a client for $1947/mo. But 5 months ago he was spending only $8/mo. Most customers have way more purchasing power than you think. Unlock it with the power of stacking. Here's my 3-steps stacking formula: Step 1 - Build trust with a low-ticket product In a world full of scams and deceit, building trust is damn hard. The best way to combat skepticism is through a free or low-ticket product, where you can go above and beyond to demonstrate your credibility. When I first onboarded this client onto my SaaS, an AI to help you with HARO link-building, my product was at a very early stage with many rough edges. He gave me lots of great feedback. I implemented his suggestions the same day and got more feedback from him. After a couple of back-and-forths, I established myself as a trustworthy hustler, instead of just a stranger online. This is easy to do for an agile startup but impossible for big companies, so make good use of opportunities like this to build long-term relationships. Turn your customers into raving fans. Step 2 - Validate a mid-ticket offer Three months into his subscription, he told me he wanted to cancel. When digging into the why, he suggested a performance-based DFY service to remove all the work on his end. Inspired by his suggestion, I took on him and 6 other clients for $237, a one-time package for 1 backlink. It's sold through my newsletter email blast to 300 subscribers, with a total CAC of $0. I wrote about the details of this launch in another long form. At this price range, impulsive purchases can still happen if you have a strong offer and good copywriting. Use this mid-ticket offer to validate your offer and positioning, build out a team, and establish trust. We went beyond the 1 link for almost all our clients, including this one in particular. For $237, we got him on Forbes, HubSpot, 2 DR50+ sites, and a few other smaller media outlets. By doing this, we further built trust into the relationship and established authority in what we do. Step 3 - Create a high-ticket subscription-based offer By now, you'll hopefully have built enough trust to get through the skepticism filter for something high-ticket. Now, it's time to develop an offer that amplifies your previous one. Something that allows you to let your clients achieve their goals to the maximum extent. For me, this is pitching every relevant media query on every platform for this client every day, to leverage HARO link-building to its full extent, all for a fixed price of $1947/mo. This customized offer is based on direct client feedback, isn't publicized on our website, but we're confident it will directly contribute to achieving this client's goal. A subscription-based offer is much superior because it allows you to create a stable source of revenue, especially at the early stage. That's how I created 3 different offers to solve the same problem for one client. By stacking each offer on top of the previous one, I was able to guide clients from one option to the next. This formula isn't some new rocket science I came up with. It's proven over and over again by other agency owners building in public, like Nick from Baked Design who started with a $9 design kit and now sells $9k/mo design subscriptions at $1M ARR. By stacking offers, you position yourself as a committed partner in your client's long-term success. Lastly, I want to address a common objection: "My customers can't afford $2k/month." But consider this: most people are reading your site on their $3000 MacBook or $1000 iPhone. It's not that they lack the funds, it's more likely that your service isn't meeting their expectations. Talk to them to discover the irresistible offer they'll gladly pay for. Update: lots of DM asking about more specifics so I wrote about it here. https://coldstartblueprint.com/p/ai-agent-email-list-building

Selling equity - what’s next?
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found_it_online_01This week

Selling equity - what’s next?

Hey all, Seeking some guidance / advice as I plan my exit from a marketing agency I helped grow to $5M Long story short, I was hired part time to build their digital marketing department that sat at around 40k annual agency revenue. Since then I’ve become a minority equity partner, and at one point the agency was above $5M in gross agency revenue. The digital department that I run had up to 13 FTE employees at one point And digital revenue accounted for 60% of all agency revenue for the last 3-4 years. So, why am I leaving? Things are groovy, right? Well, we have dropped from $5M to now $3M this year and we’ll be lucky to hit that. As a minority equity party it’s been hard to watch leadership continue to disregard our agency as a digital agency. They don’t want to niche down, and they don’t want to identify as a digital agency, but instead by a full service “strategic agency”. Clients have felt our lack of expertise and direction, so they leave for someone who is an expert in xyz platform or industry. I no longer see their vision, and so I’m planning a sale of my equity and looking for new venture opportunities. While I am perfectly capable of running Google ads and Facebook ads campaigns, and as an accomplished SEO I know how to rank sites, and still find it fun. But I’m not interested in the labor arbitrage model of agency work anymore. I’d rather build a portfolio of in-house properties or digital assets where I have more control. Lately my obsession has been using AI and zapier to automate business processes, documentation, project management etc. Agency life has also exposed me to a lot of industries and business models, which I am always fascinated by. Eventually I will launch my own business, but I’m supporting my partner while they finish school. So I’m a single income household.. Therefore a W2 would be ideal but I’m open to contract work. So my question is- what positions or roles would I fill? I’ve done my share of research but this community has always given me new things to consider. Any feedback or questions are welcomed.

B2B Marketers: What’s Your #1 Tip for Selling SaaS to Other Businesses? (Building a Tool for Shopify SEO)
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iammanmanthemanThis week

B2B Marketers: What’s Your #1 Tip for Selling SaaS to Other Businesses? (Building a Tool for Shopify SEO)

Hi everyone! I’m part of a team building an AI-powered SEO tool specifically for Shopify stores (think automated technical fixes, predictive keyword optimization, etc.). We’re in the early stages and want to learn from seasoned B2B marketers: We’re struggling with: How to position a technical SaaS product to non-technical Shopify merchants. Cutting through the noise in a crowded SEO tools market. Building trust quickly with time-strapped business owners. Questions for B2B Marketing Pros: What’s the biggest mistake you made when marketing a SaaS product to businesses? What’s one underrated tactic that’s worked wonders for B2B lead gen? How do you prove ROI to skeptical buyers? (Especially for something abstract like SEO.) What’s your go-to channel for cold outreach that doesn’t feel spammy? What’s a hidden psychological trigger that works in B2B sales? What’s the best way to leverage case studies/testimonials when you’re just starting out? What’s one thing most founders waste money on in B2B marketing? For Those Who’ve Sold to Shopify Merchants: What’s their biggest pain point when evaluating tools? What type of content (webinars, blogs, demos) convinces them to buy? The Deal: We’ll compile all advice into a guide and credit contributors. If you're willing to have a virtual coffee chat, please reach out to us, we are always willing to listen to your wisdom!

I Tried Selling AI Art Prints On Etsy For 30 Days
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Jensen TungMay 11, 2023

I Tried Selling AI Art Prints On Etsy For 30 Days

🖼️ Sell physical art with Printful: https://www.printful.com/a/jensentung 💰 Use Elevate.Store & save $1600 when starting your business. Insane deals on Canva Pro, Wix, Mailchimp, Vistaprint, .Store Domain Name & many more: https://www.elevate.store/jensentung/1 LEARN MORE 💸 Check out my top 25 business ideas to start: https://stan.store/jensentung 👋 Book a 1:1 consulting call with me: https://stan.store/jensentung/p/call-8bmh6 STOCKS AND CRYPTO 📈 Where I invest in stocks, ETFs, and HISAs: https://interactivebrokers.com/mkt/?src=JensenNPY&url=%2Fen%2Fwhyib%2Foverview.php 💵 Where I buy Bitcoin & Crypto: https://coinbase-consumer.sjv.io/LX7Kba 💰 How I store my Bitcoin & Crypto: https://bit.ly/3NWBKfS ENTREPRENEURSHIP 💻 Shopify (Get FREE trial): https://shopify.pxf.io/PO0gYQ 👕 Printful (Print-On-Demand): https://www.printful.com/a/jensentung 🟢 Fiverr: https://go.fiverr.com/visit/?bta=574619&brand=fiverrcpa 🖼️ Kittl (Use code JENSENYT for 25% off all plans): https://kittl.pxf.io/21AZ2O ETSY 🎨 Etsy (Get 40 FREE listings): https://etsy.me/433Ombp 🐝 Everbee (Etsy Keyword Research): https://everbee.io/?via=jensen FILMMAKING 🎥 All my video gear and equipment: https://kit.co/JensenTung 🎵 Where I get my music: https://fm.pxf.io/jensenfreetrial 📝 How I take notes & manage projects: https://affiliate.notion.so/s7g8vhkbmnjf SOCIALS 🟡 Instagram: https://instagram.com/jensentung ⚪ TikTok: https://tiktok.com/@jensentung 🔵 Facebook: https://facebook.com/JensenTungOfficial 🟣 Twitch: https://twitch.tv/jensentung ⚫ Website: https://jensentung.com/ DISCLAIMER The inclusion of Interactive Brokers’ (IBKR) name, logo or weblinks is present pursuant to an advertising arrangement only. IBKR is not a contributor, reviewer, provider or sponsor of content published on this site, and is not responsible for the accuracy of any products or services discussed. VIDEO SUMMARY In this video, I share with you my experience of trying to sell physical AI art prints through Print On Demand on Etsy for 30 days. I talk about the different strategies I tried, the results I got, and what I learned. STARRING 👤 Jensen Tung: https://www.instagram.com/jensentung WEBSITES & TOOLS MENTIONED 👉 Midjourney: https://www.midjourney.com 👉 NightCafe: https://creator.nightcafe.studio/?code=JENSEN 👉 Stable Diffusion: https://youtu.be/pA-njBq1qmM 👉 Etsy (Get 40 FREE listings): https://etsy.me/433Ombp 👉 Everbee (eRank alternative that I now use): https://www.everbee.io/?via=jensen 👉 Printful: https://www.printful.com/a/jensentung 👉 Gigapixel AI: https://topazlabs.com/ref/1998

The Drawing of the Three - Once you look through the veil, nothing is the same again. (I will not promote)
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Tim-SylvesterThis week

The Drawing of the Three - Once you look through the veil, nothing is the same again. (I will not promote)

Originally published Nov 5, 2024 In my last post, I talked about assembling a series of filters to use to view the startup landscape, which led me to a few conclusions about what opportunities I should pursue. What did I see through those filters? What I saw through the moire pattern of those two lists overlaid by one another is what I think will be the third great monetization strategy for the internet, matching the pattern of: web1 => Ad monetization web2 => Subscription monetization web3 => For AI, neither of those work anymore, which demands something new. But what? Well that’s the important part, isn’t it? Should I just up and tell you? Yawn. The climax of a movie is at the climax, if they tell you the crux at the beginning, it’s a lot less fun (usually). The standard bearer for web1 and ads was Google (with countless followers), and essentially every website adopted that model for their first pass at content monetization. Google has been… let’s call it fairly successful… so it’s not a bad way to look at things. How many websites live and die by selling advertising? The standard bearers for web2 and subscriptions were Salesforce (for B2B SaaS) and Netflix (for B2C SaaS), with countless followers, to the extent that SaaS has been the dominant startup monetization thesis for the last 15+ years. It’s more old and tired by now than most American politicians, but how many websites live and die by people entering payment details for a monthly or annual subscription? Evidence proves those models for web1 and web2 worked well enough that countless businesses depend on them, and countless fortunes have been made and lost surfing the waves, or crashing against the shorelines, of ads and subs. But it’s also apparent (to me, at least) that now that AI is the dominant startup thesis, neither ads nor subs are going to prevail in an AI-centered world, and for one simple reason: Those monetization strategies are for humans, and AI bots are not humans. Changing Environments Require Changing Strategies Every so often, there’s a fundamental shift that demands everything in the ecosystem adapt to a new habitation strategy to survive. We’ve seen this repeatedly across Earth’s ecology (for instance, introducing free oxygen to the atmosphere, producing respiration while destroying all the life forms that existed before oxygen permeated the atmosphere), and across human society (for example, how nuclear bombs changed war, and how drones are changing it again, for less violent examples, consider the adoption of computers and the subsequent adoption of smartphones). Now the ecosystem of the internet has changed irrevocably, opening up countless new and interesting niches to occupy. Humans may see an ad and buy something stupid (or, occasionally, not-stupid), but an AI won’t unless its programmed to. And subscriptions are designed for humans to consume content at a human rate, not for an AI that can choke down an entire database of content (whatever it may be) at whatever speed the servers can manage. Changing conditions require changing strategies. It was clear to me that: The introduction of AI bots to the internet ecosystem was, is, and will be massively disruptive for a very long time The internet population of bots already exceeds humans and is growing faster than the human population The two dominant monetization strategies are not relevant to bots That disruption of expectations across the ecosystem demands a third strategy, a new strategy to handle a massive change in an existing system. And that strategy needs to accommodate, support, and monetize the new demands from the vast armies of new participants in the internet ecology. Therefore, a method that converts bots from an expense into a revenue source would become a dominant monetization strategy, and therefore whoever owns that strategy will be a dominant player in the internet ecosystem. Set the realization of semi-practical, semi-useful AI against a backdrop of technology cycles that have, in the distant past (in internet terms) produced ads and subs, and more recently produced enormous investment into fintech and crypto, I started to see a path that felt like it would grow over time to become a new monetization strategy that works in the AI ecosystem. Sun Tzu had a couple drinks, saw a couple things… There’s at least, and possibly only, two things I know about fighting: You cannot fight the tide, and it’s much harder to fight an uphill battle. If my whole thesis on this go-around was to go with the flow, and that trickle of insight was leading me from my overlook along a roaring flow of cash coursing through a valley filled with AI startups, where exactly would it lead me? Most rivers lead to the sea eventually, but they can take winding paths, and sometimes the quickest route from the mountain to the sea isn’t to follow the river, but to understand where the river leads and go there instead. Getting a view from on high can save you a lot of time on your journey. But before I get to where the path has led (or is leading) that will explain the objective I’ve identified, and the deliverables I have to produce to reach it, let’s talk about a few of the steps on the path I’ve been taking that highlight the process I followed. I figure if I explain the steps I’m taking, as I’m taking them, it may be easier for people who haven’t trod this route before to follow me and understand how to carve their own course towards their own objectives. And maybe the real treasure will be the friends we make along the way. (I will not promote)

I studied how 7 Founders found their first 100 customers for their businesses. Summarizing it here!
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I studied how 7 Founders found their first 100 customers for their businesses. Summarizing it here!

I am learning marketing, and so I combed through the internet to find specific advice that helped founders reach 100 users and not random Google answers. Here’s what I found: Llama Life by Marie Marie founder of Llama Life, a productivity app ($51.4K+ revenue) got her first 100 users using Snowballing effect. She shared great advice that I want to add here verbatim, “Need to think about what you have that you can leverage based on your current situation. eg..When you have no customers, think about where you can post to get the 1st customer eg Product Hunt. If you do well on PH, say you get #3 product of the day, then you post somewhere else saying ‘I got #3 product of the day’.. to get your next few customers. Maybe that post is on reddit with some learnings that you found. If the reddit post does well, then you might post it on Twitter, saying reddit did well and what learnings you got from that etc. or even if it doesn’t do well you can still post about it.” Another tip she shared is to build related products that get more viral than the product itself. These are small stand-alone sites that would appeal to the same target audience, but by nature, are more shareable. On these sites, you can mention your startup like: ‘brought to you by Llama Life’ and then provide a link to the main website if someone is interested. If one of those gets viral or ranks on Google, you’ll have a passive traffic source. Scraping bee by Pierre Pierre, founder of Scraping Bee, a web scraping tool has now reached $1.5M ARR. Pierre and his cofounder Kevin started with 10 Free Beta Users in 2019, and after 6 months asked them to take a paid subscription if they wanted to continue using the product. That’s how they got their first user within 50 minutes of that email. Then they listed it on dozens of startup directories but their core strategy was writing the best possible content for their target audience — Developers. 3 very successful pieces of content that worked were : A small tutorial on how to scrape single-page application An extensive general guide about web scraping without getting blocked A complete introduction to web scraping with Python They didn’t do content marketing for the sake of content marketing but deep-dived into the value they were providing their customer. One of these got 70K visits, and all this together got them to over 100 users. WePay by Bill Clerico Bill Clerico left his cushy corporate job to build WePay which was then acquired for $400M got his first users by using his app. He got his first users by using his app! The app was for group payments. So he hosted a Poker tournament at his house and collected payments only with his app. Then they hosted a barbecue for fraternity treasurers at San Jose State & helped them do their annual dues collection. Good old word-of-mouth marketing, that however, started with an event where they used what they made! RealWorld by Genevieve Genevieve — Founder and CEO of Realworld stands by the old-school advice of value giving. RealWorld is an app that helps GenZ navigate adulthood. So, before launching their direct-to-consumer platform, they had an educational course that they sold to college career centers and students. They already had a pipeline of adults who turned to Realworld for their adulting challenges. From there, she gained her first 100 followers. Saner dot ai by Austin Austin got 100 users from Reddit for his startup Saner.ai. Reddit hates advertising, and so his tips to market your startup on Reddit is to Write value-driven posts on your niche. Instead of writing posts, find posts where people are looking for solutions DM people facing problems that your SaaS solves. But instead of selling, ask about their problem to see if your product is a good fit Heartfelt posts about why you built it, aren’t gonna cut it To find posts and people, search Reddit with relevant keywords and join all the subreddits A Stock Portfolio Newsletter A financial investor got his first 100 paid newsletter subscribers for his stock portfolio newsletter. His tips : Don’t reinvent the wheel. Work what’s already working. He saw a company making $500M+ from stock picking newsletter, so decided to try that. Find the gaps in “already working” and leverage them. That newsletter did not have portfolios of advisors writing them. That was his USP. He added his own portfolio to his newsletter. Now to 100 users, he partnered with a guy running an investing website and getting good traffic. That guy got a cut of his revenue, in exchange. That one simple step got him to 100 users. Hypefury by Yannick and Samy Yannick and Samy from Hypefury, Twitter and Social Media Automation tool got their first beta testers and users from a paid community. They launched Hypefury there and asked if someone wanted to try it. A couple of people tried it and gave feedback. Samy conducted user interviews and product demos for them, And shared the reviews on Twitter. That alone, along with word-of-mouth marketing on Twitter got them their first 100 users. To conclude: Don’t reinvent the wheel, try what’s working. Find the gaps in what’s working, and leverage that. Instead of thinking about millions of customers, think about the first 10. Then first 100. Leverage what you have. Get the first 10 customers, then talk about this to get the next 100. Use your app. Find ways, events, and opportunities to use your app in front of people. And get them to use it. Write content not only for SEO but also to help people. It won’t work tomorrow, but it will work for years after it picks up. Leverage other sources of traffic by partnering up! Do things that don’t scale. I’m also doing SaaS marketing deep dives over 30 pieces of content. I'm posting here for the first time, so I'm not sure if it will stay or not, sorry if it doesn't. I've helped a SaaS grow from $19K to $100K MRR as a marketer in last 2 years, and now I wanna dive deep. Cheers! (1/30)

How a founder built a B2B AI startup to serve with 65+ global brands (including Fortune500 companies) (I will not promote)
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Royal_Rest8409This week

How a founder built a B2B AI startup to serve with 65+ global brands (including Fortune500 companies) (I will not promote)

AI Palette is an AI-driven platform that helps food and beverage companies predict emerging product trends. I had the opportunity recently to sit down with the founder to get his advice on building an AI-first startup, which he'll be going through in this post. (I will not promote) About AI Palette: Co-founders: >!2 (Somsubhra GanChoudhuri, Himanshu Upreti)!!100+!!$12.7M USD!!AI-powered predictive analytics for the CPG (Consumer Packaged Goods) industry!!Signed first paying customer in the first year!!65+ global brands, including Cargill, Diageo, Ajinomoto, Symrise, Mondelez, and L’Oréal, use AI Palette!!Every new product launched has secured a paying client within months!!Expanded into Beauty & Personal Care (BPC), onboarding one of India’s largest BPC companies within weeks!!Launched multiple new product lines in the last two years, creating a unified suite for brand innovation!Identify the pain points in your industry for ideas* When I was working in the flavour and fragrance industry, I noticed a major issue CPG companies faced: launching a product took at least one to two years. For instance, if a company decided today to launch a new juice, it wouldn’t hit the market until 2027. This long timeline made it difficult to stay relevant and on top of trends. Another big problem I noticed was that companies relied heavily on market research to determine what products to launch. While this might work for current consumer preferences, it was highly inefficient since the product wouldn’t actually reach the market for several years. By the time the product launched, the consumer trends had already shifted, making that research outdated. That’s where AI can play a crucial role. Instead of looking at what consumers like today, we realised that companies should use AI to predict what they will want next. This allows businesses to create products that are ahead of the curve. Right now, the failure rate for new product launches is alarmingly high, with 8 out of 10 products failing. By leveraging AI, companies can avoid wasting resources on products that won’t succeed, leading to better, more successful launches. Start by talking to as many industry experts as possible to identify the real problems When we first had the idea for AI Palette, it was just a hunch, a gut feeling—we had no idea whether people would actually pay for it. To validate the idea, we reached out to as many people as we could within the industry. Since our focus area was all about consumer insights, we spoke to professionals in the CPG sector, particularly those in the insights departments of CPG companies. Through these early conversations, we began to see a common pattern emerge and identified the exact problem we wanted to solve. Don’t tell people what you’re building—listen to their frustrations and challenges first. Going into these early customer conversations, our goal was to listen and understand their challenges without telling them what we were trying to build. This is crucial as it ensures that you can gather as much data about the problem to truly understand it and that you aren't biasing their answers by showing your solution. This process helped us in two key ways: First, it validated that there was a real problem in the industry through the number of people who spoke about experiencing the same problem. Second, it allowed us to understand the exact scale and depth of the problem—e.g., how much money companies were spending on consumer research, what kind of tools they were currently using, etc. Narrow down your focus to a small, actionable area to solve initially. Once we were certain that there was a clear problem worth solving, we didn’t try to tackle everything at once. As a small team of two people, we started by focusing on a specific area of the problem—something big enough to matter but small enough for us to handle. Then, we approached customers with a potential solution and asked them for feedback. We learnt that our solution seemed promising, but we wanted to validate it further. If customers are willing to pay you for the solution, it’s a strong validation signal for market demand. One of our early customer interviewees even asked us to deliver the solution, which we did manually at first. We used machine learning models to analyse the data and presented the results in a slide deck. They paid us for the work, which was a critical moment. It meant we had something with real potential, and we had customers willing to pay us before we had even built the full product. This was the key validation that we needed. By the time we were ready to build the product, we had already gathered crucial insights from our early customers. We understood the specific information they wanted and how they wanted the results to be presented. This input was invaluable in shaping the development of our final product. Building & Product Development Start with a simple concept/design to validate with customers before building When we realised the problem and solution, we began by designing the product, but not by jumping straight into coding. Instead, we created wireframes and user interfaces using tools like InVision and Figma. This allowed us to visually represent the product without the need for backend or frontend development at first. The goal was to showcase how the product would look and feel, helping potential customers understand its value before we even started building. We showed these designs to potential customers and asked for feedback. Would they want to buy this product? Would they pay for it? We didn’t dive into actual development until we found a customer willing to pay a significant amount for the solution. This approach helped us ensure we were on the right track and didn’t waste time or resources building something customers didn’t actually want. Deliver your solution using a manual consulting approach before developing an automated product Initially, we solved problems for customers in a more "consulting" manner, delivering insights manually. Recall how I mentioned that when one of our early customer interviewees asked us to deliver the solution, we initially did it manually by using machine learning models to analyse the data and presenting the results to them in a slide deck. This works for the initial stages of validating your solution, as you don't want to invest too much time into building a full-blown MVP before understanding the exact features and functionalities that your users want. However, after confirming that customers were willing to pay for what we provided, we moved forward with actual product development. This shift from a manual service to product development was key to scaling in a sustainable manner, as our building was guided by real-world feedback and insights rather than intuition. Let ongoing customer feedback drive iteration and the product roadmap Once we built the first version of the product, it was basic, solving only one problem. But as we worked closely with customers, they requested additional features and functionalities to make it more useful. As a result, we continued to evolve the product to handle more complex use cases, gradually developing new modules based on customer feedback. Product development is a continuous process. Our early customers pushed us to expand features and modules, from solving just 20% of their problems to tackling 50–60% of their needs. These demands shaped our product roadmap and guided the development of new features, ultimately resulting in a more complete solution. Revenue and user numbers are key metrics for assessing product-market fit. However, critical mass varies across industries Product-market fit (PMF) can often be gauged by looking at the size of your revenue and the number of customers you're serving. Once you've reached a certain critical mass of customers, you can usually tell that you're starting to hit product-market fit. However, this critical mass varies by industry and the type of customers you're targeting. For example, if you're building an app for a broad consumer market, you may need thousands of users. But for enterprise software, product-market fit may be reached with just a few dozen key customers. Compare customer engagement and retention with other available solutions on the market for product-market fit Revenue and the number of customers alone isn't always enough to determine if you're reaching product-market fit. The type of customer and the use case for your product also matter. The level of engagement with your product—how much time users are spending on the platform—is also an important metric to track. The more time they spend, the more likely it is that your product is meeting a crucial need. Another way to evaluate product-market fit is by assessing retention, i.e whether users are returning to your platform and relying on it consistently, as compared to other solutions available. That's another key indication that your solution is gaining traction in the market. Business Model & Monetisation Prioritise scalability Initially, we started with a consulting-type model where we tailor-made specific solutions for each customer use-case we encountered and delivered the CPG insights manually, but we soon realized that this wasn't scalable. The problem with consulting is that you need to do the same work repeatedly for every new project, which requires a large team to handle the workload. That is not how you sustain a high-growth startup. To solve this, we focused on building a product that would address the most common problems faced by our customers. Once built, this product could be sold to thousands of customers without significant overheads, making the business scalable. With this in mind, we decided on a SaaS (Software as a Service) business model. The benefit of SaaS is that once you create the software, you can sell it to many customers without adding extra overhead. This results in a business with higher margins, where the same product can serve many customers simultaneously, making it much more efficient than the consulting model. Adopt a predictable, simplistic business model for efficiency. Look to industry practices for guidance When it came to monetisation, we considered the needs of our CPG customers, who I knew from experience were already accustomed to paying annual subscriptions for sales databases and other software services. We decided to adopt the same model and charge our customers an annual upfront fee. This model worked well for our target market, aligning with industry standards and ensuring stable, recurring revenue. Moreover, our target CPG customers were already used to this business model and didn't have to choose from a huge variety of payment options, making closing sales a straightforward and efficient process. Marketing & Sales Educate the market to position yourself as a thought leader When we started, AI was not widely understood, especially in the CPG industry. We had to create awareness around both AI and its potential value. Our strategy focused on educating potential users and customers about AI, its relevance, and why they should invest in it. This education was crucial to the success of our marketing efforts. To establish credibility, we adopted a thought leadership approach. We wrote blogs on the importance of AI and how it could solve problems for CPG companies. We also participated in events and conferences to demonstrate our expertise in applying AI to the industry. This helped us build our brand and reputation as leaders in the AI space for CPG, and word-of-mouth spread as customers recognized us as the go-to company for AI solutions. It’s tempting for startups to offer products for free in the hopes of gaining early traction with customers, but this approach doesn't work in the long run. Free offerings don’t establish the value of your product, and customers may not take them seriously. You should always charge for pilots, even if the fee is minimal, to ensure that the customer is serious about potentially working with you, and that they are committed and engaged with the product. Pilots/POCs/Demos should aim to give a "flavour" of what you can deliver A paid pilot/POC trial also gives you the opportunity to provide a “flavour” of what your product can deliver, helping to build confidence and trust with the client. It allows customers to experience a detailed preview of what your product can do, which builds anticipation and desire for the full functionality. During this phase, ensure your product is built to give them a taste of the value you can provide, which sets the stage for a broader, more impactful adoption down the line. Fundraising & Financial Management Leverage PR to generate inbound interest from VCs When it comes to fundraising, our approach was fairly traditional—we reached out to VCs and used connections from existing investors to make introductions. However, looking back, one thing that really helped us build momentum during our fundraising process was getting featured in Tech in Asia. This wasn’t planned; it just so happened that Tech in Asia was doing a series on AI startups in Southeast Asia and they reached out to us for an article. During the interview, they asked if we were fundraising, and we mentioned that we were. As a result, several VCs we hadn’t yet contacted reached out to us. This inbound interest was incredibly valuable, and we found it far more effective than our outbound efforts. So, if you can, try to generate some PR attention—it can help create inbound interest from VCs, and that interest is typically much stronger and more promising than any outbound strategies because they've gone out of their way to reach out to you. Be well-prepared and deliberate about fundraising. Keep trying and don't lose heart When pitching to VCs, it’s crucial to be thoroughly prepared, as you typically only get one shot at making an impression. If you mess up, it’s unlikely they’ll give you a second chance. You need to have key metrics at your fingertips, especially if you're running a SaaS company. Be ready to answer questions like: What’s your retention rate? What are your projections for the year? How much will you close? What’s your average contract value? These numbers should be at the top of your mind. Additionally, fundraising should be treated as a structured process, not something you do on the side while juggling other tasks. When you start, create a clear plan: identify 20 VCs to reach out to each week. By planning ahead, you’ll maintain momentum and speed up the process. Fundraising can be exhausting and disheartening, especially when you face multiple rejections. Remember, you just need one investor to say yes to make it all worthwhile. When using funds, prioritise profitability and grow only when necessary. Don't rely on funding to survive. In the past, the common advice for startups was to raise money, burn through it quickly, and use it to boost revenue numbers, even if that meant operating at a loss. The idea was that profitability wasn’t the main focus, and the goal was to show rapid growth for the next funding round. However, times have changed, especially with the shift from “funding summer” to “funding winter.” My advice now is to aim for profitability as soon as possible and grow only when it's truly needed. For example, it’s tempting to hire a large team when you have substantial funds in the bank, but ask yourself: Do you really need 10 new hires, or could you get by with just four? Growing too quickly can lead to unnecessary expenses, so focus on reaching profitability as soon as possible, rather than just inflating your team or burn rate. The key takeaway is to spend your funds wisely and only when absolutely necessary to reach profitability. You want to avoid becoming dependent on future VC investments to keep your company afloat. Instead, prioritize reaching break-even as quickly as you can, so you're not reliant on external funding to survive in the long run. Team-Building & Leadership Look for complementary skill sets in co-founders When choosing a co-founder, it’s important to find someone with a complementary skill set, not just someone you’re close to. For example, I come from a business and commercial background, so I needed someone with technical expertise. That’s when I found my co-founder, Himanshu, who had experience in machine learning and AI. He was a great match because his technical knowledge complemented my business skills, and together we formed a strong team. It might seem natural to choose your best friend as your co-founder, but this can often lead to conflict. Chances are, you and your best friend share similar interests, skills, and backgrounds, which doesn’t bring diversity to the table. If both of you come from the same industry or have the same strengths, you may end up butting heads on how things should be done. Having diverse skill sets helps avoid this and fosters a more collaborative working relationship. Himanshu (left) and Somsubhra (right) co-founded AI Palette in 2018 Define roles clearly to prevent co-founder conflict To avoid conflict, it’s essential that your roles as co-founders are clearly defined from the beginning. If your co-founder and you have distinct responsibilities, there is no room for overlap or disagreement. This ensures that both of you can work without stepping on each other's toes, and there’s mutual respect for each other’s expertise. This is another reason as to why it helps to have a co-founder with a complementary skillset to yours. Not only is having similar industry backgrounds and skillsets not particularly useful when building out your startup, it's also more likely to lead to conflicts since you both have similar subject expertise. On the other hand, if your co-founder is an expert in something that you're not, you're less likely to argue with them about their decisions regarding that aspect of the business and vice versa when it comes to your decisions. Look for employees who are driven by your mission, not salary For early-stage startups, the first hires are crucial. These employees need to be highly motivated and excited about the mission. Since the salary will likely be low and the work demanding, they must be driven by something beyond just the paycheck. The right employees are the swash-buckling pirates and romantics, i.e those who are genuinely passionate about the startup’s vision and want to be part of something impactful beyond material gains. When employees are motivated by the mission, they are more likely to stick around and help take the startup to greater heights. A litmus test for hiring: Would you be excited to work with them on a Sunday? One of the most important rounds in the hiring process is the culture fit round. This is where you assess whether a candidate shares the same values as you and your team. A key question to ask yourself is: "Would I be excited to work with this person on a Sunday?" If there’s any doubt about your answer, it’s likely not a good fit. The idea is that you want employees who align with the company's culture and values and who you would enjoy collaborating with even outside of regular work hours. How we structure the team at AI Palette We have three broad functions in our organization. The first two are the big ones: Technical Team – This is the core of our product and technology. This team is responsible for product development and incorporating customer feedback into improving the technology Commercial Team – This includes sales, marketing, customer service, account managers, and so on, handling everything related to business growth and customer relations. General and Administrative Team – This smaller team supports functions like finance, HR, and administration. As with almost all businesses, we have teams that address the two core tasks of building (technical team) and selling (commercial team), but given the size we're at now, having the administrative team helps smoothen operations. Set broad goals but let your teams decide on execution What I've done is recruit highly skilled people who don't need me to micromanage them on a day-to-day basis. They're experts in their roles, and as Steve Jobs said, when you hire the right person, you don't have to tell them what to do—they understand the purpose and tell you what to do. So, my job as the CEO is to set the broader goals for them, review the plans they have to achieve those goals, and periodically check in on progress. For example, if our broad goal is to meet a certain revenue target, I break it down across teams: For the sales team, I’ll look at how they plan to hit that target—how many customers they need to sell to, how many salespeople they need, and what tactics and strategies they plan to use. For the technical team, I’ll evaluate our product offerings—whether they think we need to build new products to attract more customers, and whether they think it's scalable for the number of customers we plan to serve. This way, the entire organization's tasks are cascaded in alignment with our overarching goals, with me setting the direction and leaving the details of execution to the skilled team members that I hire.

I studied how 7 Founders found their first 100 customers for their businesses. Summarizing it here!
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adriannelestrangeThis week

I studied how 7 Founders found their first 100 customers for their businesses. Summarizing it here!

I am learning marketing, and so I combed through the internet to find specific advice that helped founders reach 100 users and not random Google answers. Here’s what I found: Llama Life by Marie Marie founder of Llama Life, a productivity app ($51.4K+ revenue) got her first 100 users using Snowballing effect. She shared great advice that I want to add here verbatim, “Need to think about what you have that you can leverage based on your current situation. eg..When you have no customers, think about where you can post to get the 1st customer eg Product Hunt. If you do well on PH, say you get #3 product of the day, then you post somewhere else saying ‘I got #3 product of the day’.. to get your next few customers. Maybe that post is on reddit with some learnings that you found. If the reddit post does well, then you might post it on Twitter, saying reddit did well and what learnings you got from that etc. or even if it doesn’t do well you can still post about it.” Another tip she shared is to build related products that get more viral than the product itself. These are small stand-alone sites that would appeal to the same target audience, but by nature, are more shareable. On these sites, you can mention your startup like: ‘brought to you by Llama Life’ and then provide a link to the main website if someone is interested. If one of those gets viral or ranks on Google, you’ll have a passive traffic source. Scraping bee by Pierre Pierre, founder of Scraping Bee, a web scraping tool has now reached $1.5M ARR. Pierre and his cofounder Kevin started with 10 Free Beta Users in 2019, and after 6 months asked them to take a paid subscription if they wanted to continue using the product. That’s how they got their first user within 50 minutes of that email. Then they listed it on dozens of startup directories but their core strategy was writing the best possible content for their target audience — Developers. 3 very successful pieces of content that worked were : A small tutorial on how to scrape single-page application An extensive general guide about web scraping without getting blocked A complete introduction to web scraping with Python They didn’t do content marketing for the sake of content marketing but deep-dived into the value they were providing their customer. One of these got 70K visits, and all this together got them to over 100 users. WePay by Bill Clerico Bill Clerico left his cushy corporate job to build WePay which was then acquired for $400M got his first users by using his app. He got his first users by using his app! The app was for group payments. So he hosted a Poker tournament at his house and collected payments only with his app. Then they hosted a barbecue for fraternity treasurers at San Jose State & helped them do their annual dues collection. Good old word-of-mouth marketing, that however, started with an event where they used what they made! RealWorld by Genevieve Genevieve — Founder and CEO of Realworld stands by the old-school advice of value giving. RealWorld is an app that helps GenZ navigate adulthood. So, before launching their direct-to-consumer platform, they had an educational course that they sold to college career centers and students. They already had a pipeline of adults who turned to Realworld for their adulting challenges. From there, she gained her first 100 followers. Saner dot ai by Austin Austin got 100 users from Reddit for his startup Saner.ai. Reddit hates advertising, and so his tips to market your startup on Reddit is to Write value-driven posts on your niche. Instead of writing posts, find posts where people are looking for solutions DM people facing problems that your SaaS solves. But instead of selling, ask about their problem to see if your product is a good fit Heartfelt posts about why you built it, aren’t gonna cut it To find posts and people, search Reddit with relevant keywords and join all the subreddits A Stock Portfolio Newsletter A financial investor got his first 100 paid newsletter subscribers for his stock portfolio newsletter. His tips : Don’t reinvent the wheel. Work what’s already working. He saw a company making $500M+ from stock picking newsletter, so decided to try that. Find the gaps in “already working” and leverage them. That newsletter did not have portfolios of advisors writing them. That was his USP. He added his own portfolio to his newsletter. Now to 100 users, he partnered with a guy running an investing website and getting good traffic. That guy got a cut of his revenue, in exchange. That one simple step got him to 100 users. Hypefury by Yannick and Samy Yannick and Samy from Hypefury, Twitter and Social Media Automation tool got their first beta testers and users from a paid community. They launched Hypefury there and asked if someone wanted to try it. A couple of people tried it and gave feedback. Samy conducted user interviews and product demos for them, And shared the reviews on Twitter. That alone, along with word-of-mouth marketing on Twitter got them their first 100 users. To conclude: Don’t reinvent the wheel, try what’s working. Find the gaps in what’s working, and leverage that. Instead of thinking about millions of customers, think about the first 10. Then first 100. Leverage what you have. Get the first 10 customers, then talk about this to get the next 100. Use your app. Find ways, events, and opportunities to use your app in front of people. And get them to use it. Write content not only for SEO but also to help people. It won’t work tomorrow, but it will work for years after it picks up. Leverage other sources of traffic by partnering up! Do things that don’t scale. I’m also doing SaaS marketing deep dives over 30 pieces of content. I'm posting here for the first time, so I'm not sure if it will stay or not, sorry if it doesn't. I've helped a SaaS grow from $19K to $100K MRR as a marketer in last 2 years, and now I wanna dive deep. Cheers! (1/30)

Lessons from 139 YC AI startups (S23)
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Lessons from 139 YC AI startups (S23)

YC's Demo Day was last week, and with it comes another deluge of AI companies. A record-breaking 139 startups were in some way related to AI or ML - up from 112 in the last batch. Here are 5 of my biggest takeaways: AI is (still) eating the world. It's remarkable how diverse the industries are - over two dozen verticals were represented, from materials science to social media to security. However, the top four categories were: AI Ops: Tooling and platforms to help companies deploy working AI models. We'll discuss more below, but AI Ops has become a huge category, primarily focused on LLMs and taming them for production use cases. Developer Tools: Apps, plugins, and SDKs making it easier to write code. There were plenty of examples of integrating third-party data, auto-generating code/tests, and working with agents/chatbots to build and debug code. Healthcare + Biotech: It seems like healthcare has a lot of room for automation, with companies working on note-taking, billing, training, and prescribing. And on the biotech side, there are some seriously cool companies building autonomous surgery robots and at-home cancer detection. Finance + Payments: Startups targeting banks, fintechs, and compliance departments. This was a wide range of companies, from automated collections to AI due diligence to "Copilot for bankers." Those four areas covered over half of the startups. The first two make sense: YC has always filtered for technical founders, and many are using AI to do what they know - improve the software developer workflow. But it's interesting to see healthcare and finance not far behind. Previously, I wrote: Large enterprises, healthcare, and government are not going to send sensitive data to OpenAI. This leaves a gap for startups to build on-premise, compliant \[LLMs\] for these verticals. And we're now seeing exactly that - LLMs focused on healthcare and finance and AI Ops companies targeting on-prem use cases. It also helps that one of the major selling points of generative AI right now is cost-cutting - an enticing use case for healthcare and finance. Copilots are king. In the last batch, a lot of startups positioned themselves as "ChatGPT for X," with a consumer focus. It seems the current trend, though, is "Copilot for X" - B2B AI assistants to help you do everything from KYC checks to corporate event planning to chip design to negotiate contracts. Nearly two dozen companies were working on some sort of artificial companion for businesses - and a couple for consumers. It's more evidence for the argument that AI will not outright replace workers - instead, existing workers will collaborate with AI to be more productive. And as AI becomes more mainstream, this trend of making specialized tools for specific industries or tasks will only grow. That being said - a Bing-style AI that lives in a sidebar and is only accessible via chat probably isn't the most useful form factor for AI. But until OpenAI, Microsoft, and Google change their approach (or until another company steps up), we'll probably see many more Copilots. AI Ops is becoming a key sector. "AI Ops" has been a term for only a few years. "LLM Ops" has existed for barely a year. And yet, so many companies are focused on training, fine-tuning, deploying, hosting, and post-processing LLMs it's quickly becoming a critical piece of the AI space. It's a vast industry that's sprung up seemingly overnight, and it was pretty interesting to see some of the problems being solved at the bleeding edge. For example: Adding context to language models with as few as ten samples. Pausing and moving training runs in real-time. Managing training data ownership and permissions. Faster vector databases. Fine-tuning models with synthetic data. But as much ~~hype~~ enthusiasm and opportunity as there might be, the size of the AI Ops space also shows how much work is needed to really productionalize LLMs and other models. There are still many open questions about reliability, privacy, observability, usability, and safety when it comes to using LLMs in the wild. Who owns the model? Does it matter? Nine months ago, anyone building an LLM company was doing one of three things: Training their own model from scratch. Fine-tuning a version of GPT-3. Building a wrapper around ChatGPT. Thanks to Meta, the open-source community, and the legions of competitors trying to catch up to OpenAI, there are now dozens of ways to integrate LLMs. However, I found it interesting how few B2B companies mentioned whether or not they trained their own model. If I had to guess, I'd say many are using ChatGPT or a fine-tuned version of Llama 2. But it raises an interesting question - if the AI provides value, does it matter if it's "just" ChatGPT behind the scenes? And once ChatGPT becomes fine-tuneable, when (if ever) will startups decide to ditch OpenAI and use their own model instead? "AI" isn't a silver bullet. At the end of the day, perhaps the biggest lesson is that "AI" isn't a magical cure-all - you still need to build a defensible company. At the beginning of the post-ChatGPT hype wave, it seemed like you just had to say "we're adding AI" to raise your next round or boost your stock price. But competition is extremely fierce. Even within this batch, there were multiple companies with nearly identical pitches, including: Solving customer support tickets. Negotiating sales contracts. Writing drafts of legal documents. Building no-code LLM workflows. On-prem LLM deployment. Automating trust and safety moderation. As it turns out, AI can be a competitive advantage, but it can't make up for a bad business. The most interesting (and likely valuable) companies are the ones that take boring industries and find non-obvious use cases for AI. In those cases, the key is having a team that can effectively distribute a product to users, with or without AI. Where we’re headed I'll be honest - 139 companies is a lot. In reviewing them all, there were points where it just felt completely overwhelming. But after taking a step back, seeing them all together paints an incredibly vivid picture of the current AI landscape: one that is diverse, rapidly evolving, and increasingly integrated into professional and personal tasks. These startups aren't just building AI for the sake of technology or academic research, but are trying to address real-world problems. Technology is always a double-edged sword - and some of the startups felt a little too dystopian for my taste - but I'm still hopeful about AI's ability to improve productivity and the human experience.

10y of product development, 2 bankruptcies, and 1 Exit — what next? [Extended Story]
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10y of product development, 2 bankruptcies, and 1 Exit — what next? [Extended Story]

10 years of obsessive pursuit from the bottom to impressive product-market fit and exit. Bootstrapping tech products as Software Developer and 3x Startup Founder (2 bankruptcies and 1 exit). Hi everyone, your motivation has inspired me to delve deeper into my story. So, as promised to some of you, I've expanded on it a bit more, along with my brief reflections. There are many founders, product creators, and proactive individuals, I’ve read many of your crazy stories and lessons so I decided to share mine and the lessons I learned from the bottom to impressive product-market fit and exit. I've spent almost the past 10 years building tech products as a Corporate Team Leader, Senior Software Developer, Online Course Creator, Programming Tutor, Head of Development/CTO, and 3x Startup Founder (2 bankruptcies, and 1 exit). And what next? good question... A brief summary of my journey: Chapter 1: Software Developer / Team Leader / Senior Software Developer I’ve always wanted to create products that win over users’ hearts, carry value, and influence users. Ever since my school days, I’ve loved the tech part of building digital products. At the beginning of school, I started hosting servers for games, blogs and internet forums, and other things that did not require much programming knowledge. My classmates and later even over 100 people played on servers that I hosted on my home PC. Later, as the only person in school, I passed the final exam in computer science. During my computer science studies, I started my first job as a software developer. It was crazy, I was spending 200–300 hours a month in the office attending also to daily classes. Yes, I didn’t have a life, but it truly was the fulfillment of my dreams. I was able to earn good money doing what I love, and I devoted fully myself to it. My key to effectively studying IT and growing my knowledge at rocket speed was learning day by day reading guides, building products to the portfolio, watching youtube channels and attending conferences, and even watching them online, even if I didn’t understand everything at the beginning. In one year we’ve been to every possible event within 400km. We were building healthcare products that were actually used in hospitals and medical facilities. It was a beautiful adventure and tons of knowledge I took from this place. That time I built my first product teams, hired many great people, and over the years became a senior developer and team leader. Even I convinced my study mates to apply to this company and we studied together and worked as well. Finally, there were 4 of us, when I left a friend of mine took over my position and still works there. If you’re reading this, I’m sending you a flood of love and appreciation. I joined as the 8th person, and after around 4 years, when I left hungry for change, there were already over 30 of us, now around 100. It was a good time, greetings to everyone. I finished my Master’s and Engineering degrees in Computer Science, and it was time for changes. Chapter 2: 1st time as a Co-founder — Marketplace In the meantime, there was also my first startup (a marketplace) with four of my friends. We all worked on the product, each of us spent thousands of hours, after hours, entire weekends… and I think finally over a year of work. As you might guess, we lacked the most important things: sales, marketing, and product-market fit. We thought users think like us. We all also worked commercially, so the work went very smoothly, but we didn’t know what we should do next with it… Finally, we didn’t have any customers, but you know what, I don’t regret it, a lot of learning things which I used many times later. The first attempts at validating the idea with the market and business activities. In the end, the product was Airbnb-sized. Landing pages, listings, user panels, customer panels, admin site, notifications, caches, queues, load balancing, and much more. We wanted to publish the fully ready product to the market. It was a marketplace, so if you can guess, we had to attract both sides to be valuable. “Marketplace” — You can imagine something like Uber, if you don’t have passengers it was difficult to convince taxi drivers, if you don’t have a large number of taxi drivers you cannot attract passengers. After a year of development, we were overloaded, and without business, marketing, sales knowledge, and budget. Chapter 3: Corp Team Lead / Programming Tutor / Programming Architecture Workshop Leader Working in a corporation, a totally different environment, an international fintech, another learning experience, large products, and workmates who were waiting for 5 pm to finish — it wasn’t for me. Very slow product development, huge hierarchy, being an ant at the bottom, and low impact on the final product. At that time I understood that being a software developer is not anything special and I compared my work to factory worker. Sorry for that. High rates have been pumped only by high demand. Friends of mine from another industry do more difficult things and have a bigger responsibility for lower rates. That’s how the market works. This lower responsibility time allowed for building the first online course after hours, my own course platform, individual teaching newbies programming, and my first huge success — my first B2C customers, and B2B clients for workshops. I pivoted to full focus on sales, marketing, funnels, advertisements, demand, understanding the market, etc. It was 10x easier than startups but allowed me to learn and validate my conceptions and ideas on an easier market and showed me that it’s much easier to locate their problem/need/want and create a service/product that responds to it than to convince people of your innovative ideas. It’s just supply and demand, such a simple and basic statement, in reality, is very deep and difficult to understand without personal experience. If you’re inexperienced and you think you understand, you don’t. To this day, I love to analyze this catchword in relation to various industries / services / products and rediscover it again and again... While writing this sentence, I’m wondering if I’m not obsessed. Chapter 4: Next try — 2nd time as a founder — Edtech Drawing upon my experiences in selling services, offering trainings, and teaching programming, I wanted to broaden my horizons, delve into various fields of knowledge, involve more teachers, and so on. We started with simple services in different fields of knowledge, mainly relying on teaching in the local area (without online lessons). As I had already gathered some knowledge and experience in marketing and sales, things were going well and were moving in the right direction. The number of teachers in various fields was growing, as was the number of students. I don’t remember the exact statistics anymore, but it was another significant achievement that brought me a lot of satisfaction and new experiences. As you know, I’m a technology lover and couldn’t bear to look at manual processes — I wanted to automate everything: lessons, payments, invoices, customer service, etc. That’s when I hired our first developers (if you’re reading this, I’m sending you a flood of love — we spent a lot of time together and I remember it as a very fruitful and great year) and we began the process of tool and automation development. After a year we had really extended tools for students, teachers, franchise owners, etc. We had really big goals, we wanted to climb higher and higher. Maybe I wouldn’t even fully call it Startup, as the client was paying for the lessons, not for the software. But it gave us positive income, bootstrap financing, and tool development for services provided. Scaling this model was not as costless as SaaS because customer satisfaction was mainly on the side of the teacher, not the quality of the product (software). Finally, we grew to nearly 10 people and dozens of teachers, with zero external funding, and almost $50k monthly revenue. We worked very hard, day and night, and by November 2019, we were packed with clients to the brim. And as you know, that’s when the pandemic hit. It turned everything upside down by 180 degrees. Probably no one was ready for it. With a drastic drop in revenues, society started to save. Tired from the previous months, we had to work even harder. We had to reduce the team, change the model, and save what we had built. We stopped the tool’s development and sales, and with the developers, we started supporting other product teams to not fire them in difficult times. The tool worked passively for the next two years, reducing incomes month by month. With a smaller team providing programming services, we had full stability and earned more than relying only on educational services. At the peak of the pandemic, I promised myself that it was the last digital product I built… Never say never… Chapter 5: Time for fintech — Senior Software Developer / Team Lead / Head of Development I worked for small startups and companies. Building products from scratch, having a significant impact on the product, and complete fulfillment. Thousands of hours and sacrifices. This article mainly talks about startups that I built, so I don’t want to list all the companies, products, and applications that I supported as a technology consultant. These were mainly start-ups with a couple of people up to around 100 people on board. Some of the products were just a rescue mission, others were building an entire tech team. I was fully involved in all of them with the hope that we would work together for a long time, but I wasn’t the only one who made mistakes when looking for a product-market fit. One thing I fully understood: You can’t spend 8–15 hours a day writing code, managing a tech team, and still be able to help build an audience. In marketing and sales, you need to be rested and very creative to bring results and achieve further results and goals. If you have too many responsibilities related to technology, it becomes ineffective. I noticed that when I have more free time, more time to think, and more time to bounce the ball against the wall, I come up with really working marketing/sales strategies and solutions. It’s impossible when you are focused on code all day. You must know that this chapter of my life was long and has continued until now. Chapter 6: 3rd time as a founder — sold Never say never… right?\\ It was a time when the crypto market was really high and it was really trending topic. You know that I love technology right? So I cannot miss the blockchain world. I had experience in blockchain topics by learning on my own and from startups where I worked before. I was involved in crypto communities and I noticed a “starving crowd”. People who did things manually and earned money(crypto) on it.I found potential for building a small product that solves a technological problem. I said a few years before that I don’t want to start from scratch. I decided to share my observations and possibilities with my good friend. He said, “If you gonna built it, I’m in”. I couldn’t stop thinking about it. I had thought and planned every aspect of marketing and sales. And you know what. On this huge mindmap “product” was only one block. 90% of the mindmap was focused on marketing and sales. Now, writing this article, I understood what path I went from my first startup to this one. In the first (described earlier) 90% was the product, but in the last one 90% was sales and marketing. Many years later, I did this approach automatically. What has changed in my head over the years and so many mistakes? At that time, the company for which I provided services was acquired. The next day I got a thank you for my hard work and all my accounts were blocked. Life… I was shocked. We were simply replaced by their trusted technology managers. They wanted to get full control. They acted a bit unkindly, but I knew that they had all my knowledge about the product in the documentation, because I’m used to drawing everything so that in the moment of my weakness (illness, whatever) the team could handle it. That’s what solid leaders do, right? After a time, I know that these are normal procedures in financial companies, the point is that under the influence of emotions, do not do anything inappropriate. I quickly forgot about it, that I was brutally fired. All that mattered was to bring my plan to life. And it has been started, 15–20 hours a day every day. You have to believe me, getting back into the game was incredibly satisfying for me. I didn’t even know that I would be so excited. Then we also noticed that someone was starting to think about the same product as me. So the race began a game against time and the market. I assume that if you have reached this point, you are interested in product-market fit, marketing, and sales, so let me explain my assumptions to you: Product: A very very small tool that allowed you to automate proper tracking and creation of on-chain transactions. Literally, the whole app for the user was located on only three subpages. Starving Crowd: We tapped into an underserved market. The crypto market primarily operates via communities on platforms like Discord, Reddit, Twitter, Telegram, and so on. Therefore, our main strategy was directly communicating with users and demonstrating our tool. This was essentially “free marketing” (excluding the time we invested), as we did not need to invest in ads, promotional materials, or convince people about the efficacy of our tool. The community could directly observe on-chain transactions executed by our algorithms, which were processed at an exceptionally fast rate. This was something they couldn’t accomplish manually, so whenever someone conducted transactions using our algorithm, it was immediately noticeable and stirred a curiosity within the community (how did they do that!). Tests: I conducted the initial tests of the application on myself — we had already invested significantly in developing the product, but I preferred risking my own resources over that of the users. I provided the tool access to my wallet, containing 0.3ETH, and went to sleep. Upon waking up, I discovered that the transactions were successful and my wallet had grown to 0.99ETH. My excitement knew no bounds, it felt like a windfall. But, of course, there was a fair chance I could have lost it too. It worked. As we progressed, some users achieved higher results, but it largely hinged on the parameters set by them. As you can surmise, the strategy was simple — buy low, sell high. There was considerable risk involved. Churn: For those versed in marketing, the significance of repeat visitors cannot be overstated. Access to our tool was granted only after email verification and a special technique that I’d prefer to keep confidential. And this was all provided for free. While we had zero followers on social media, we saw an explosion in our email subscriber base and amassed a substantial number of users and advocates. Revenue Generation: Our product quickly gained popularity as we were effectively helping users earn — an undeniable value proposition. Now, it was time to capitalize on our efforts. We introduced a subscription model charging $300 per week or $1,000 per month — seemingly high rates, but the demand was so intense that it wasn’t an issue. Being a subscriber meant you were prioritized in the queue, ensuring you were among the first to reap benefits — thus adding more “value”. Marketing: The quality of our product and its ability to continually engage users contributed to it achieving what can best be described as viral. It was both a source of pride and astonishment to witness users sharing charts and analyses derived from our tool in forum discussions. They weren’t actively promoting our product but rather using screenshots from our application to illustrate certain aspects of the crypto world. By that stage, we had already assembled a team to assist with marketing, and programming, and to provide round-the-clock helpdesk support. Unforgettable Time: Despite the hype, my focus remained steadfast on monitoring our servers, their capacity, and speed. Considering we had only been on the market for a few weeks, we were yet to implement alerts, server scaling, etc. Our active user base spanned from Japan to the West Coast of the United States. Primarily, our application was used daily during the evenings, but considering the variety of time zones, the only time I could afford to sleep was during the evening hours in Far Eastern Europe, where we had the least users. However, someone always needed to be on guard, and as such, my phone was constantly by my side. After all, we couldn’t afford to let our users down. We found ourselves working 20 hours a day, catering to thousands of users, enduring physical fatigue, engaging in talks with VCs, and participating in conferences. Sudden Downturn: Our pinnacle was abruptly interrupted by the war in Ukraine (next macroeconomic shot straight in the face, lucky guy), a precipitous drop in cryptocurrency value, and swiftly emerging competition. By this time, there were 5–8 comparable tools had infiltrated the market. It was a challenging period as we continually stumbled upon new rivals. They immediately embarked on swift fundraising endeavors — a strategy we overlooked, which in retrospect was a mistake. Although our product was superior, the competitors’ rapid advancement and our insufficient funds for expeditious scaling posed significant challenges. Nonetheless, we made a good decision. We sold the product (exit) to competitors. The revenue from “exit” compensated for all the losses, leaving us with enough rest. We were a small team without substantial budgets for rapid development, and the risk of forming new teams without money to survive for more than 1–2 months was irresponsible. You have to believe me that this decision consumed us sleepless nights. Finally, we sold it. They turned off our app but took algorithms and users. Whether you believe it or not, after several months of toiling day and night, experiencing burnout, growing weary of the topic, and gaining an extra 15 kg in weight, we finally found our freedom… The exit wasn’t incredibly profitable, but we knew they had outdone us. The exit covered all our expenses and granted us a well-deserved rest for the subsequent quarter. It was an insane ride. Despite the uncertainty, stress, struggles, and sleepless nights, the story and experience will remain etched in my memory for the rest of my life. Swift Takeaways: Comprehending User Needs: Do you fully understand the product-market fit? Is your offering just an accessory or does it truly satisfy the user’s needs? The Power of Viral Marketing: Take inspiration from giants like Snapchat, ChatGPT, and Clubhouse. While your product might not attain the same scale (but remember, never say never…), the closer your concept is to theirs, the easier your journey will be. If your user is motivated to text a friend saying, “Hey, check out how cool this is” (like sharing ChatGPT), then you’re on the best track. Really. Even if it doesn’t seem immediately evident, there could be a way to incorporate this into your product. Keep looking until you find it. Niche targeting — the more specific and tailored your product is to a certain audience, the easier your journey will be People love buying from people — establishing a personal brand and associating yourself with the product can make things easier. Value: Seek to understand why users engage with your product and keep returning. The more specific and critical the issue you’re aiming to solve, the easier your path will be. Consider your offerings in terms of products and services and focus on sales and marketing, regardless of personal sentiments. These are just a few points, I plan to elaborate on all of them in a separate article. Many products undergo years of development in search of market fit, refining the user experience, and more. And guess what? There’s absolutely nothing wrong with that. Each product and market follows its own rules. Many startups have extensive histories before they finally make their mark (for instance, OpenAI). This entire journey spanned maybe 6–8 months. I grasped and capitalized on the opportunity, but we understood from the start that establishing a startup carried a significant risk, and our crypto product was 10 times riskier. Was it worth it? Given my passion for product development — absolutely. Was it profitable? — No, considering the hours spent — we lose. Did it provide a stable, problem-free life — nope. Did this entire adventure offer a wealth of happiness, joy, and unforgettable experiences — definitely yes. One thing is certain — we’ve amassed substantial experience and it’s not over yet :) So, what lies ahead? Chapter 7: Reverting to the contractor, developing a product for a crypto StartupReturning to the past, we continue our journey… I had invested substantial time and passion into the tech rescue mission product. I came on board as the technical Team Leader of a startup that had garnered over $20M in seed round funding, affiliated with the realm of cryptocurrencies. The investors were individuals with extensive backgrounds in the crypto world. My role was primarily technical, and there was an abundance of work to tackle. I was fully immersed, and genuinely devoted to the role. I was striving for excellence, knowing that if we secured another round of financing, the startup would accelerate rapidly. As for the product and marketing, I was more of an observer. After all, there were marketing professionals with decades of experience on board. These were individuals recruited from large crypto-related firms. I had faith in them, kept an eye on their actions, and focused on my own responsibilities. However, the reality was far from satisfactory. On the last day, the principal investor for the Series A round withdrew. The board made the tough decision to shut down. It was a period of intense observation and gaining experience in product management. This was a very brief summary of the last 10 years. And what next? (Last) Chapter 8: To be announced — Product Owner / Product Consultant / Strategist / CTO After spending countless hours and days deliberating my next steps, one thing is clear: My aspiration is to continue traversing the path of software product development, with the hopeful anticipation that one day, I might ride the crest of the next big wave and ascend to the prestigious status of a unicorn company. I find myself drawn to the process of building products, exploring product-market fit, strategizing, engaging in software development, seeking out new opportunities, networking, attending conferences, and continuously challenging myself by understanding the market and its competitive landscape. Product Owner / Product Consultant / CTO / COO: I’m not entirely sure how to categorize this role, as I anticipate that it will largely depend on the product to which I will commit myself fully. My idea is to find one startup/company that wants to build a product / or already has a product, want to speed up, or simply doesn’t know what’s next. Alternatively, I could be a part of an established company with a rich business history, which intends to invest in digitization and technological advancements. The goal would be to enrich their customer experience by offering complementary digital products Rather than initiating a new venture from ground zero with the same team, I am receptive to new challenges. I am confident that my past experiences will prove highly beneficial for the founders of promising, burgeoning startups that already possess a product, or are in the initial phases of development. ‘Consultant’ — I reckon we interpret this term differently. My aim is to be completely absorbed in a single product, crafting funnels, niches, strategies, and all that is necessary to repeatedly achieve the ‘product-market fit’ and significant revenue. To me, ‘consultant’ resonates more akin to freelancing than being an employee. My current goal is to kickstart as a consultant and aide, dealing with facilitating startups in their journey from point A to B. Here are two theoretical scenarios to illustrate my approach: Scenario 1: (Starting from point A) You have a product but struggle with marketing, adoption, software, strategy, sales, fundraising, or something else. I conduct an analysis and develop a strategy to reach point B. I take on the “dirty work” and implement necessary changes, including potential pivots or shifts (going all-in) to guide the product to point B. The goal is to reach point B, which could involve achieving a higher valuation, expanding the user base, increasing sales, or generating monthly revenue, among other metrics. Scenario 2: (Starting from point A) You have a plan or idea but face challenges with marketing, adoption, strategy, software, sales, fundraising, or something else. I analyze the situation and devise a strategy to reach point B. I tackle the necessary tasks, build the team, and overcome obstacles to propel the product to point B. I have come across the view that finding the elusive product-market fit is the job of the founder, and it’s hard for me to disagree. However, I believe that my support and experiences can help save money, many failures, and most importantly, time. I have spent a great deal of time learning from my mistakes, enduring failure after failure, and even had no one to ask for support or opinion, which is why I offer my help. Saving even a couple of years, realistically speaking, seems like a value I’m eager to provide… I invite you to share your thoughts and insights on these scenarios :) Closing Remarks: I appreciate your time and effort in reaching this point. This has been my journey, and I wouldn’t change it for the world. I had an extraordinary adventure, and now I’m ready for the next exciting battle with the market and new software products. While my entire narrative is centered around startups, especially the ones I personally built, I’m planning to share more insights drawn from all of my experiences, not just those as a co-founder. If you’re currently developing your product or even just considering the idea, I urge you to reach out to me. Perhaps together, we can create something monumental :) Thank you for your time and insights. I eagerly look forward to engaging in discussions and hearing your viewpoints. Please remember to like and subscribe. Nothing motivates to write more than positive feedback :) Matt.

How a founder built a B2B AI startup to serve with 65+ global brands (including Fortune500 companies) (I will not promote)
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How a founder built a B2B AI startup to serve with 65+ global brands (including Fortune500 companies) (I will not promote)

AI Palette is an AI-driven platform that helps food and beverage companies predict emerging product trends. I had the opportunity recently to sit down with the founder to get his advice on building an AI-first startup, which he'll be going through in this post. (I will not promote) About AI Palette: Co-founders: >!2 (Somsubhra GanChoudhuri, Himanshu Upreti)!!100+!!$12.7M USD!!AI-powered predictive analytics for the CPG (Consumer Packaged Goods) industry!!Signed first paying customer in the first year!!65+ global brands, including Cargill, Diageo, Ajinomoto, Symrise, Mondelez, and L’Oréal, use AI Palette!!Every new product launched has secured a paying client within months!!Expanded into Beauty & Personal Care (BPC), onboarding one of India’s largest BPC companies within weeks!!Launched multiple new product lines in the last two years, creating a unified suite for brand innovation!Identify the pain points in your industry for ideas* When I was working in the flavour and fragrance industry, I noticed a major issue CPG companies faced: launching a product took at least one to two years. For instance, if a company decided today to launch a new juice, it wouldn’t hit the market until 2027. This long timeline made it difficult to stay relevant and on top of trends. Another big problem I noticed was that companies relied heavily on market research to determine what products to launch. While this might work for current consumer preferences, it was highly inefficient since the product wouldn’t actually reach the market for several years. By the time the product launched, the consumer trends had already shifted, making that research outdated. That’s where AI can play a crucial role. Instead of looking at what consumers like today, we realised that companies should use AI to predict what they will want next. This allows businesses to create products that are ahead of the curve. Right now, the failure rate for new product launches is alarmingly high, with 8 out of 10 products failing. By leveraging AI, companies can avoid wasting resources on products that won’t succeed, leading to better, more successful launches. Start by talking to as many industry experts as possible to identify the real problems When we first had the idea for AI Palette, it was just a hunch, a gut feeling—we had no idea whether people would actually pay for it. To validate the idea, we reached out to as many people as we could within the industry. Since our focus area was all about consumer insights, we spoke to professionals in the CPG sector, particularly those in the insights departments of CPG companies. Through these early conversations, we began to see a common pattern emerge and identified the exact problem we wanted to solve. Don’t tell people what you’re building—listen to their frustrations and challenges first. Going into these early customer conversations, our goal was to listen and understand their challenges without telling them what we were trying to build. This is crucial as it ensures that you can gather as much data about the problem to truly understand it and that you aren't biasing their answers by showing your solution. This process helped us in two key ways: First, it validated that there was a real problem in the industry through the number of people who spoke about experiencing the same problem. Second, it allowed us to understand the exact scale and depth of the problem—e.g., how much money companies were spending on consumer research, what kind of tools they were currently using, etc. Narrow down your focus to a small, actionable area to solve initially. Once we were certain that there was a clear problem worth solving, we didn’t try to tackle everything at once. As a small team of two people, we started by focusing on a specific area of the problem—something big enough to matter but small enough for us to handle. Then, we approached customers with a potential solution and asked them for feedback. We learnt that our solution seemed promising, but we wanted to validate it further. If customers are willing to pay you for the solution, it’s a strong validation signal for market demand. One of our early customer interviewees even asked us to deliver the solution, which we did manually at first. We used machine learning models to analyse the data and presented the results in a slide deck. They paid us for the work, which was a critical moment. It meant we had something with real potential, and we had customers willing to pay us before we had even built the full product. This was the key validation that we needed. By the time we were ready to build the product, we had already gathered crucial insights from our early customers. We understood the specific information they wanted and how they wanted the results to be presented. This input was invaluable in shaping the development of our final product. Building & Product Development Start with a simple concept/design to validate with customers before building When we realised the problem and solution, we began by designing the product, but not by jumping straight into coding. Instead, we created wireframes and user interfaces using tools like InVision and Figma. This allowed us to visually represent the product without the need for backend or frontend development at first. The goal was to showcase how the product would look and feel, helping potential customers understand its value before we even started building. We showed these designs to potential customers and asked for feedback. Would they want to buy this product? Would they pay for it? We didn’t dive into actual development until we found a customer willing to pay a significant amount for the solution. This approach helped us ensure we were on the right track and didn’t waste time or resources building something customers didn’t actually want. Deliver your solution using a manual consulting approach before developing an automated product Initially, we solved problems for customers in a more "consulting" manner, delivering insights manually. Recall how I mentioned that when one of our early customer interviewees asked us to deliver the solution, we initially did it manually by using machine learning models to analyse the data and presenting the results to them in a slide deck. This works for the initial stages of validating your solution, as you don't want to invest too much time into building a full-blown MVP before understanding the exact features and functionalities that your users want. However, after confirming that customers were willing to pay for what we provided, we moved forward with actual product development. This shift from a manual service to product development was key to scaling in a sustainable manner, as our building was guided by real-world feedback and insights rather than intuition. Let ongoing customer feedback drive iteration and the product roadmap Once we built the first version of the product, it was basic, solving only one problem. But as we worked closely with customers, they requested additional features and functionalities to make it more useful. As a result, we continued to evolve the product to handle more complex use cases, gradually developing new modules based on customer feedback. Product development is a continuous process. Our early customers pushed us to expand features and modules, from solving just 20% of their problems to tackling 50–60% of their needs. These demands shaped our product roadmap and guided the development of new features, ultimately resulting in a more complete solution. Revenue and user numbers are key metrics for assessing product-market fit. However, critical mass varies across industries Product-market fit (PMF) can often be gauged by looking at the size of your revenue and the number of customers you're serving. Once you've reached a certain critical mass of customers, you can usually tell that you're starting to hit product-market fit. However, this critical mass varies by industry and the type of customers you're targeting. For example, if you're building an app for a broad consumer market, you may need thousands of users. But for enterprise software, product-market fit may be reached with just a few dozen key customers. Compare customer engagement and retention with other available solutions on the market for product-market fit Revenue and the number of customers alone isn't always enough to determine if you're reaching product-market fit. The type of customer and the use case for your product also matter. The level of engagement with your product—how much time users are spending on the platform—is also an important metric to track. The more time they spend, the more likely it is that your product is meeting a crucial need. Another way to evaluate product-market fit is by assessing retention, i.e whether users are returning to your platform and relying on it consistently, as compared to other solutions available. That's another key indication that your solution is gaining traction in the market. Business Model & Monetisation Prioritise scalability Initially, we started with a consulting-type model where we tailor-made specific solutions for each customer use-case we encountered and delivered the CPG insights manually, but we soon realized that this wasn't scalable. The problem with consulting is that you need to do the same work repeatedly for every new project, which requires a large team to handle the workload. That is not how you sustain a high-growth startup. To solve this, we focused on building a product that would address the most common problems faced by our customers. Once built, this product could be sold to thousands of customers without significant overheads, making the business scalable. With this in mind, we decided on a SaaS (Software as a Service) business model. The benefit of SaaS is that once you create the software, you can sell it to many customers without adding extra overhead. This results in a business with higher margins, where the same product can serve many customers simultaneously, making it much more efficient than the consulting model. Adopt a predictable, simplistic business model for efficiency. Look to industry practices for guidance When it came to monetisation, we considered the needs of our CPG customers, who I knew from experience were already accustomed to paying annual subscriptions for sales databases and other software services. We decided to adopt the same model and charge our customers an annual upfront fee. This model worked well for our target market, aligning with industry standards and ensuring stable, recurring revenue. Moreover, our target CPG customers were already used to this business model and didn't have to choose from a huge variety of payment options, making closing sales a straightforward and efficient process. Marketing & Sales Educate the market to position yourself as a thought leader When we started, AI was not widely understood, especially in the CPG industry. We had to create awareness around both AI and its potential value. Our strategy focused on educating potential users and customers about AI, its relevance, and why they should invest in it. This education was crucial to the success of our marketing efforts. To establish credibility, we adopted a thought leadership approach. We wrote blogs on the importance of AI and how it could solve problems for CPG companies. We also participated in events and conferences to demonstrate our expertise in applying AI to the industry. This helped us build our brand and reputation as leaders in the AI space for CPG, and word-of-mouth spread as customers recognized us as the go-to company for AI solutions. It’s tempting for startups to offer products for free in the hopes of gaining early traction with customers, but this approach doesn't work in the long run. Free offerings don’t establish the value of your product, and customers may not take them seriously. You should always charge for pilots, even if the fee is minimal, to ensure that the customer is serious about potentially working with you, and that they are committed and engaged with the product. Pilots/POCs/Demos should aim to give a "flavour" of what you can deliver A paid pilot/POC trial also gives you the opportunity to provide a “flavour” of what your product can deliver, helping to build confidence and trust with the client. It allows customers to experience a detailed preview of what your product can do, which builds anticipation and desire for the full functionality. During this phase, ensure your product is built to give them a taste of the value you can provide, which sets the stage for a broader, more impactful adoption down the line. Fundraising & Financial Management Leverage PR to generate inbound interest from VCs When it comes to fundraising, our approach was fairly traditional—we reached out to VCs and used connections from existing investors to make introductions. However, looking back, one thing that really helped us build momentum during our fundraising process was getting featured in Tech in Asia. This wasn’t planned; it just so happened that Tech in Asia was doing a series on AI startups in Southeast Asia and they reached out to us for an article. During the interview, they asked if we were fundraising, and we mentioned that we were. As a result, several VCs we hadn’t yet contacted reached out to us. This inbound interest was incredibly valuable, and we found it far more effective than our outbound efforts. So, if you can, try to generate some PR attention—it can help create inbound interest from VCs, and that interest is typically much stronger and more promising than any outbound strategies because they've gone out of their way to reach out to you. Be well-prepared and deliberate about fundraising. Keep trying and don't lose heart When pitching to VCs, it’s crucial to be thoroughly prepared, as you typically only get one shot at making an impression. If you mess up, it’s unlikely they’ll give you a second chance. You need to have key metrics at your fingertips, especially if you're running a SaaS company. Be ready to answer questions like: What’s your retention rate? What are your projections for the year? How much will you close? What’s your average contract value? These numbers should be at the top of your mind. Additionally, fundraising should be treated as a structured process, not something you do on the side while juggling other tasks. When you start, create a clear plan: identify 20 VCs to reach out to each week. By planning ahead, you’ll maintain momentum and speed up the process. Fundraising can be exhausting and disheartening, especially when you face multiple rejections. Remember, you just need one investor to say yes to make it all worthwhile. When using funds, prioritise profitability and grow only when necessary. Don't rely on funding to survive. In the past, the common advice for startups was to raise money, burn through it quickly, and use it to boost revenue numbers, even if that meant operating at a loss. The idea was that profitability wasn’t the main focus, and the goal was to show rapid growth for the next funding round. However, times have changed, especially with the shift from “funding summer” to “funding winter.” My advice now is to aim for profitability as soon as possible and grow only when it's truly needed. For example, it’s tempting to hire a large team when you have substantial funds in the bank, but ask yourself: Do you really need 10 new hires, or could you get by with just four? Growing too quickly can lead to unnecessary expenses, so focus on reaching profitability as soon as possible, rather than just inflating your team or burn rate. The key takeaway is to spend your funds wisely and only when absolutely necessary to reach profitability. You want to avoid becoming dependent on future VC investments to keep your company afloat. Instead, prioritize reaching break-even as quickly as you can, so you're not reliant on external funding to survive in the long run. Team-Building & Leadership Look for complementary skill sets in co-founders When choosing a co-founder, it’s important to find someone with a complementary skill set, not just someone you’re close to. For example, I come from a business and commercial background, so I needed someone with technical expertise. That’s when I found my co-founder, Himanshu, who had experience in machine learning and AI. He was a great match because his technical knowledge complemented my business skills, and together we formed a strong team. It might seem natural to choose your best friend as your co-founder, but this can often lead to conflict. Chances are, you and your best friend share similar interests, skills, and backgrounds, which doesn’t bring diversity to the table. If both of you come from the same industry or have the same strengths, you may end up butting heads on how things should be done. Having diverse skill sets helps avoid this and fosters a more collaborative working relationship. Himanshu (left) and Somsubhra (right) co-founded AI Palette in 2018 Define roles clearly to prevent co-founder conflict To avoid conflict, it’s essential that your roles as co-founders are clearly defined from the beginning. If your co-founder and you have distinct responsibilities, there is no room for overlap or disagreement. This ensures that both of you can work without stepping on each other's toes, and there’s mutual respect for each other’s expertise. This is another reason as to why it helps to have a co-founder with a complementary skillset to yours. Not only is having similar industry backgrounds and skillsets not particularly useful when building out your startup, it's also more likely to lead to conflicts since you both have similar subject expertise. On the other hand, if your co-founder is an expert in something that you're not, you're less likely to argue with them about their decisions regarding that aspect of the business and vice versa when it comes to your decisions. Look for employees who are driven by your mission, not salary For early-stage startups, the first hires are crucial. These employees need to be highly motivated and excited about the mission. Since the salary will likely be low and the work demanding, they must be driven by something beyond just the paycheck. The right employees are the swash-buckling pirates and romantics, i.e those who are genuinely passionate about the startup’s vision and want to be part of something impactful beyond material gains. When employees are motivated by the mission, they are more likely to stick around and help take the startup to greater heights. A litmus test for hiring: Would you be excited to work with them on a Sunday? One of the most important rounds in the hiring process is the culture fit round. This is where you assess whether a candidate shares the same values as you and your team. A key question to ask yourself is: "Would I be excited to work with this person on a Sunday?" If there’s any doubt about your answer, it’s likely not a good fit. The idea is that you want employees who align with the company's culture and values and who you would enjoy collaborating with even outside of regular work hours. How we structure the team at AI Palette We have three broad functions in our organization. The first two are the big ones: Technical Team – This is the core of our product and technology. This team is responsible for product development and incorporating customer feedback into improving the technology Commercial Team – This includes sales, marketing, customer service, account managers, and so on, handling everything related to business growth and customer relations. General and Administrative Team – This smaller team supports functions like finance, HR, and administration. As with almost all businesses, we have teams that address the two core tasks of building (technical team) and selling (commercial team), but given the size we're at now, having the administrative team helps smoothen operations. Set broad goals but let your teams decide on execution What I've done is recruit highly skilled people who don't need me to micromanage them on a day-to-day basis. They're experts in their roles, and as Steve Jobs said, when you hire the right person, you don't have to tell them what to do—they understand the purpose and tell you what to do. So, my job as the CEO is to set the broader goals for them, review the plans they have to achieve those goals, and periodically check in on progress. For example, if our broad goal is to meet a certain revenue target, I break it down across teams: For the sales team, I’ll look at how they plan to hit that target—how many customers they need to sell to, how many salespeople they need, and what tactics and strategies they plan to use. For the technical team, I’ll evaluate our product offerings—whether they think we need to build new products to attract more customers, and whether they think it's scalable for the number of customers we plan to serve. This way, the entire organization's tasks are cascaded in alignment with our overarching goals, with me setting the direction and leaving the details of execution to the skilled team members that I hire.

We received 25k investment offer, need advice [I will not promote]
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Agreeable_Ad6424This week

We received 25k investment offer, need advice [I will not promote]

We received a $25k for 2.5% on a convertible note offer from a US based investor. The note matures in 18 months with an interest rate of 5%, but the investor said they can extend it further. It’s an AI SaaS in graphic design. We have been bootstrapping till now, and we feel that this money could help us hire better engineers and marketeers, we want to grow it to a good revenue, but don't see it becoming a billion dollar startup as such. Our initial plans were to build it like an indie-hacker, grow it a decent revenue and sell it to someone who can take better care of it. We built it as a side project with full time jobs. We already have decent traction with 10k+ signups and $600+ in revenue per month with <100 dollars spent on marketing. But our AI model costs are high, 0.2 USD per user that we onboard and provide free credits. But we as founders are more interested in another idea that we have been thinking about and see a bigger potential + founder market fit in. The current product is good, and we can foresee that with better hiring and marketing, we can grow our revenue to about 10-20k a month, like a regular online business. What should we do? We don't want to simply let go of the product because it's not that it doesn't work, it's just that we as founders are better fit for something else. We can't sell it yet as the revenue isn't too high and we haven't even incorporated. Is it okay if we think of growing it to 10-20k+ a month and then intend to sell it to someone who can take better care of it? Should we take the investment in such a case, given this investment is definitely gonna help us grow? Process of incorporation will also help us in selling this business later I think?

I studied how 7 Founders found their first 100 customers for their businesses. Summarizing it here!
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adriannelestrangeThis week

I studied how 7 Founders found their first 100 customers for their businesses. Summarizing it here!

I am learning marketing, and so I combed through the internet to find specific advice that helped founders reach 100 users and not random Google answers. Here’s what I found: Llama Life by Marie Marie founder of Llama Life, a productivity app ($51.4K+ revenue) got her first 100 users using Snowballing effect. She shared great advice that I want to add here verbatim, “Need to think about what you have that you can leverage based on your current situation. eg..When you have no customers, think about where you can post to get the 1st customer eg Product Hunt. If you do well on PH, say you get #3 product of the day, then you post somewhere else saying ‘I got #3 product of the day’.. to get your next few customers. Maybe that post is on reddit with some learnings that you found. If the reddit post does well, then you might post it on Twitter, saying reddit did well and what learnings you got from that etc. or even if it doesn’t do well you can still post about it.” Another tip she shared is to build related products that get more viral than the product itself. These are small stand-alone sites that would appeal to the same target audience, but by nature, are more shareable. On these sites, you can mention your startup like: ‘brought to you by Llama Life’ and then provide a link to the main website if someone is interested. If one of those gets viral or ranks on Google, you’ll have a passive traffic source. Scraping bee by Pierre Pierre, founder of Scraping Bee, a web scraping tool has now reached $1.5M ARR. Pierre and his cofounder Kevin started with 10 Free Beta Users in 2019, and after 6 months asked them to take a paid subscription if they wanted to continue using the product. That’s how they got their first user within 50 minutes of that email. Then they listed it on dozens of startup directories but their core strategy was writing the best possible content for their target audience — Developers. 3 very successful pieces of content that worked were : A small tutorial on how to scrape single-page application An extensive general guide about web scraping without getting blocked A complete introduction to web scraping with Python They didn’t do content marketing for the sake of content marketing but deep-dived into the value they were providing their customer. One of these got 70K visits, and all this together got them to over 100 users. WePay by Bill Clerico Bill Clerico left his cushy corporate job to build WePay which was then acquired for $400M got his first users by using his app. He got his first users by using his app! The app was for group payments. So he hosted a Poker tournament at his house and collected payments only with his app. Then they hosted a barbecue for fraternity treasurers at San Jose State & helped them do their annual dues collection. Good old word-of-mouth marketing, that however, started with an event where they used what they made! RealWorld by Genevieve Genevieve — Founder and CEO of Realworld stands by the old-school advice of value giving. RealWorld is an app that helps GenZ navigate adulthood. So, before launching their direct-to-consumer platform, they had an educational course that they sold to college career centers and students. They already had a pipeline of adults who turned to Realworld for their adulting challenges. From there, she gained her first 100 followers. Saner dot ai by Austin Austin got 100 users from Reddit for his startup Saner.ai. Reddit hates advertising, and so his tips to market your startup on Reddit is to Write value-driven posts on your niche. Instead of writing posts, find posts where people are looking for solutions DM people facing problems that your SaaS solves. But instead of selling, ask about their problem to see if your product is a good fit Heartfelt posts about why you built it, aren’t gonna cut it To find posts and people, search Reddit with relevant keywords and join all the subreddits A Stock Portfolio Newsletter A financial investor got his first 100 paid newsletter subscribers for his stock portfolio newsletter. His tips : Don’t reinvent the wheel. Work what’s already working. He saw a company making $500M+ from stock picking newsletter, so decided to try that. Find the gaps in “already working” and leverage them. That newsletter did not have portfolios of advisors writing them. That was his USP. He added his own portfolio to his newsletter. Now to 100 users, he partnered with a guy running an investing website and getting good traffic. That guy got a cut of his revenue, in exchange. That one simple step got him to 100 users. Hypefury by Yannick and Samy Yannick and Samy from Hypefury, Twitter and Social Media Automation tool got their first beta testers and users from a paid community. They launched Hypefury there and asked if someone wanted to try it. A couple of people tried it and gave feedback. Samy conducted user interviews and product demos for them, And shared the reviews on Twitter. That alone, along with word-of-mouth marketing on Twitter got them their first 100 users. To conclude: Don’t reinvent the wheel, try what’s working. Find the gaps in what’s working, and leverage that. Instead of thinking about millions of customers, think about the first 10. Then first 100. Leverage what you have. Get the first 10 customers, then talk about this to get the next 100. Use your app. Find ways, events, and opportunities to use your app in front of people. And get them to use it. Write content not only for SEO but also to help people. It won’t work tomorrow, but it will work for years after it picks up. Leverage other sources of traffic by partnering up! Do things that don’t scale. I’m also doing SaaS marketing deep dives over 30 pieces of content. I'm posting here for the first time, so I'm not sure if it will stay or not, sorry if it doesn't. I've helped a SaaS grow from $19K to $100K MRR as a marketer in last 2 years, and now I wanna dive deep. Cheers! (1/30)

Good at coding, bad at marketing. Summary
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Official-DATSThis week

Good at coding, bad at marketing. Summary

Hello. I posted a question on what to do if you are good at coding but bad at marketing four days ago, and I received so many responses and tips. The original post is here. I was really glad and excited to read comments. To return the favor to the community and add some more value, I’ve summarized all the comments I got on the original post. Here are they, with my personal comments on some of the advice I got. You’ll never believe it, but the most common advice was to learn. Really, the first and only thing you should start with if you’re bad at marketing is learning. Yet learning could be different. I highlighted 5 main areas. Educate yourself on general questions. Learn more about some basics. For example, start by finding out what the 4P’s of marketing are, and afterward, you’ll inevitably run into YouTube videos, seminars, Udemy courses, or any other resource that resonates with you on some ideas/avenues you could pursue. Read books and watch videos. There are tons of books on marketing and sales. People shared in the comments books by Dan Kennedy and “Cashvertising”, written by Drew Eric Whitman. (I’ve never heard of them, but already ordered on Amazon). For sales, the most common idea was to start with YouTube videos. For example, Alex Hormozi videos and Startup school delivered by Ycombinator videos. Check out Indie Hackers and scrutinize it for a piece of good advice from developers in the same situation. Also, there was advice to follow up and read some guy on Twitter. (Don't want to get unfairly banned from here, so won't post it) Educate yourself and hire a professional or find a co-founder to help you: Hire a seasoned marketer in this field to help you out. He will help you achieve cost-efficient scales. But it could be a real problem to find the right person. Marketing agencies are expensive. Try to look on LinkedIn or among your acquaintances. Look for professionals with credentials or extensive experience. Seek marketing referrals from startups of a similar size/industry. If you don't have those, try to bring a trusted/experienced marketer friend into the intro meetings to help assess whether the service provider knows what they are doing. Talented freelancers can often get the job done for less than hiring an entire agency. Look for a co-founder who is savvy in marketing, passionate, and ready to work hard towards mutual success. Educate and DIY Being the face of your business is way better than having faceless communication. The startup checklist is made based on the comments is next: At least have your product defined. Define your target audience. Set up the goals you want to achieve. Make domain expertise and understand the market and the direction of its development. The next stage is answering tricky questions: Have you created a business model? How do you plan to compete? What’s your unique selling point? How much do you plan to budget for marketing? Are you planning to work alone, or will you need other devs? Then you start thinking about clients… You need the exposure to truly understand the customer's pain points and build a product that they love. You need to think about how your clients would think, and you should tailor each step you take for them. Get feedback from your early users if you already have a product. Interview your potential customers to learn how they buy. This will help you narrow your choice of marketing channels. Get your product or service used by several startups and help them achieve their goals. Endorsements are very valuable marketing assets. You need a landing to validate your value proposition and start sending traffic, or you can run meta instant form campaigns... It would depend on the category of your startup. You need a benchmark of the competition's ads both in Meta and Google, blog posts, domain authority, their landing page, and average search volumes. Do affiliate marketing for your product since it's an effective strategy. Educate and use AI tools for dealing with marketing. Build an LLM-based product to automate marketing. (Sounds like an idea for a startup, right?) Learn following ChatGPT advice. In 1–3 months, you will be another updated person. Look at marketowl, an AI marketing department for startups and microbusinesses that have no budget or time to do marketing. It will automate the basic tasks your business needs, but it doesn't require your marketing expertise. Check out AI tools that are delivering very good marketing content (gocharlie, jasper, copyai). Educate yourself and run socials Start a blog or YouTube channel where you can share your expertise in coding or anything else you are good at and how your product simplifies life. Engage with your audience on social media platforms like Instagram and LinkedIn, where you can showcase your industry knowledge. Start a page on Twitter and an account on Reddit. Follow and read subreddits and pages where your potential customers are. Learn the pain from the inside. Do not simply promote, people will lose interest immediately. Start by taking focused time to create informational content, so people will eventually be naturally intrigued by what you do and want to support you when they start to “know” you. Educate your potential users about the value of your product. Create content based on what ideal customers are asking at the various stages of marketing. e.g., if they are at the beginning of the process, they may use basic language; if they are further down the process, maybe they’ll be specific. Try to get on podcasts and build as many social links as you can. In other words, don’t live in a shell! Post regularly, and eventually you’ll find sites or people that are willing to promote for you. I omitted here all personal help offers and newsletters, however you could find them in the original post. Hope that will be helpful!

Seeking advice from every type of business owner - if you have a moment & an opinion please chime in.
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Organic_Crab7397This week

Seeking advice from every type of business owner - if you have a moment & an opinion please chime in.

Hello everyone. I haven't started selling yet and wanted to get some insight from the community I'm trying to serve (that makes the most sense to me). So over the past couple months I've gotten into AI & Automation. I got a HighLevel account and went to town learning new things. I learned how to make automations and workflows that make running a business easier (my dad has been letting me use his concrete business as a guinea pig). I also learned how to build and train AI Chat Assistants. I want to start a service based business that uses AI & workflows to automate some of the customer service tasks & lead generation for business. What I'm seeking advice about are as follows: NICHE SELECTION: Part of me thinks I shouldn't niche down in the beginning and just take whoever comes and niche down once I find an industry I'm comfortable with. Another side thinks I should choose one. What is your opinion on niche selection in the beginning? PRICING: I know that pricing largely depends on the value I bring to the client, but I've seen people doing the same or similar things as I want to do and charging vastly different prices. From $300- $2,000. While I think these solutions could absolutely help companies get and retain new business and reduce some of the workload of their staff -- I'm not comfortable charging a high price until I've got enough experience and data to justify that. &#x200B; THESE ARE THE SERVICES I'M THINKING OF OFFERING: Customer Service Chat Assistant. This will be on the website as a "Live Chat". It also connects to Facebook Messenger & Google Business Chat. I'd train the chat assistant on everything related to the company; pertinent info (NAP, company mission, industry background), contact info, services / products / pricing, FAQs, current specials &/or discount codes (this can be changed monthly), how to handle upset clients, etc. It can also connect to a calendar like Google or Calendly so customers can make an appointment or schedule a call directly from the conversation. Missed Call Follow Up. If you're familiar with the platform HighLevel it's commonly called "Missed Call Text Back". The idea is that when a call is missed a text message is automatically fired to the prospect's phone saying something along the lines of "Hey this is \\\\\\ from \\\\\\\_. How can I help you?" and the business owner is alerted to the missed call via text notification. People have said they see a lot of success for their clients with this alone due to the instant follow up. I see a lot of people charging $300 /m. for this. My issues with this are: 1). The text fires automatically when the call is missed, but if the business owner isn't available to actually follow up and keep texting after the customer texts back, they will look inconsistent and bothersome. 2). Without context a prospect may wonder why you didn't answer when they called, but texted them instead. So my answer to these problems are #3. SMS Answering Service. It is essentially taking 2 + 1 and combining them. The missed call text goes out to the prospect, but with context on why they're being texted (because no one is available to take the call at the moment) and IF the prospect responds, a Customer Service Chat Assistant will take over the conversation with the goal of answering their questions and either getting them on the phone with the company via a call back OR helping them schedule an appointment. This offers a more consistent solution than just a text to the business owner / team & the prospect is contacted and helped (hopefully) before they have a chance to start calling a competitor. Lead Nurture / Lead Qualifying Sales Funnel. This one is more than just AI & automation. It's a full funnel. It can be for either Facebook or Google. The process is AD -> Landing Page -> AI Text Message Convo -> Booking/Schedule Call/ Appointment. Typically the ad will offer a lead magnet which they will claim on the LP by giving their information. After the form is submitted, they get a text message and begin a conversation with the AI. It can be trained to just walk them through a booking process, nurture a sale by answering questions and handling objections or to qualify leads. Lead qualification via text works well if you want to weed out who is serious versus who is curious. To be clear; I'd be making the ad, landing page & training the AI -- all parts of the funnel. For whichever service a few things are universal: \- All conversations; no matter what platform they're had on, all go to one inbox which is pretty helpful to see them all in one place. \- When scheduling / booking these can also collect payment. \- Tags can be added to keep track of how they came into the business and where they are in a sales pipeline. There are a lot of fun things I can do with these automations and I'm excited about learning more everyday. I'd really like to know what you think these services could be worth to a business. If you do reply please tell me what type of business you're in so I have an idea of what industries I should be looking towards. Thank you for any response I get as I know this was a long read! SN: I currently do digital marketing & web design as a freelancer.

Month 2 of building my startup after being laid off - $200 in revenue and 4 (actual) paying customers
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WhosAfraidOf_138This week

Month 2 of building my startup after being laid off - $200 in revenue and 4 (actual) paying customers

In September 2024, I got laid off from my Silicon Valley job. It fucking sucked. I took a day to be sad, then got to work - I'm not one to wallow, I prefer action. Updated my resume, hit up my network, started interviewing. During this time, I had a realization - I'm tired of depending on a single income stream. I needed to diversify. Then it hit me: I literally work with RAG (retrieval augmented generation) in AI. Why not use this knowledge to help small businesses reduce their customer service load and boost sales? One month later, Answer HQ 0.5 (the MVP) was in the hands of our first users (shoutout to these alpha testers - their feedback shaped everything). By month 2, Answer HQ 1.0 launched with four paying customers, and growing. You're probably thinking - great, another chatbot. Yes, Answer HQ is a chatbot at its core. But here's the difference: it actually works. Our paying customers are seeing real results in reducing support load, plus it has something unique - it actively drives sales by turning customer questions into conversions. How? The AI doesn't just answer questions, it naturally recommends relevant products and content (blogs, social media, etc). Since I'm targeting small business owners (who usually aren't tech wizards) and early startups, Answer HQ had to be dead simple to set up. Here's my onboarding process - just 4 steps. I've checked out competitors like Intercom and Crisp, and I can say this: if my non-tech fiancée can set up an assistant on her blog in minutes, anyone can. Key learnings so far: Building in public is powerful. I shared my journey on Threads and X, and the support for a solo founder has been amazing. AI dev tools (Cursor, Claude Sonnet 3.5) have made MVP development incredibly accessible. You can get a working prototype frontend ready in days. I don't see how traditional no-code tools can survive in this age. But.. for a production-ready product? You still need dev skills and background. Example: I use Redis for super-fast loading of configs and themes. An AI won't suggest this optimization unless you know to ask for it. Another example: Cursor + Sonnet 3.5 struggles with code bases with many files and dependencies. It will change things you don't want it to change. Unless you can read code + understand it + know what needs to be changed and not changed, you'll easily run into upper limits of what prompting alone can do. I never mention "artificial intelligence" "AI" "machine learning" or any of these buzzwords once in my copy in my landing page, docs, product, etc. There is no point. Your customers do not care that something has AI in it. AI is not the product. Solving their pain points and problems is the product. AI is simply a tool of many tools like databases, APIs, caching, system design, etc. Early on, I personally onboarded every user through video calls. Time-consuming? Yes. But it helped me deeply understand their pain points and needs. I wasn't selling tech - I was showing them solutions to their problems. Tech stack: NextJS/React/Tailwind/shadcn frontend, Python FastAPI backend. Using Supabase Postgres, Upstash Redis, and Pinecone for different data needs. Hosted on Vercel and Render.com. Customer growth: Started with one alpha tester who saw such great results (especially in driving e-commerce sales) that he insisted on paying for a full year to keep me motivated. This led to two monthly customers, then a fourth annual customer after I raised prices. My advisor actually pushed me to raise prices again, saying I was undercharging for the value provided. I have settled on my final pricing now. I am learning so much. Traditionally, I have a software development and product management background. I am weak in sales and marketing. Building that app, designing the architecture, talking to customers, etc, these are all my strong suits. I enjoy doing it too. But now I need to improve on my ability to market the startup and really start learning things like SEO, content marketing, cold outreach, etc. I enjoying learning new skills. Happy to answer any questions about the journey so far!

What Does “Building a Community” Actually Mean for a Startup?
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ManagerCompetitive77This week

What Does “Building a Community” Actually Mean for a Startup?

I’ve talked to a lot of founders, and almost everyone gives the same advice: “Build your product and do sales at the same time. Also, build a community alongside it.” I get the first part. Shipping and selling together makes sense. But the “community building” part? That’s where things get blurry for me. Does community building mean posting regular updates on Twitter or LinkedIn? Does it mean making Instagram reels about the product? Or is it more about actually talking to potential customers one-on-one? When people say “build a community,” do they mean creating a place where users can interact with each other or just a way to keep them engaged with the product? The reason I’m asking is that I see different approaches everywhere. Some founders document their startup journey on social media, and that seems to attract an audience. Others focus on getting early users into a private group (Discord, Slack, or WhatsApp) and nurturing relationships there. And then there are those who take a totally different approach—like building in public, sharing code, or offering free tools to bring people in. For my startup, I’m trying to figure out what community building should look like in 2025. The startup landscape has changed drastically in the past year, especially with AI and automation becoming more mainstream. Founders no longer have time to manually interact with every user. So what’s the new way of doing this? What’s working for early-stage startups today? I’d love to hear thoughts from fellow founders. What does “community” actually mean in today’s world, and what’s the best way to build one?

The "AI Agent" Hype is out of control and businesses suffer
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ImpossibleBell4759This week

The "AI Agent" Hype is out of control and businesses suffer

Ah, the sweet smell of AI hype in the morning. Nothing quite like it to get the blood pumping and the venture capital flowing. Let's cut through the BS... The "AI Agent" craze is the tech industry's latest attempt to separate businesses from their hard-earned cash. It's like watching a bunch of sheep rushing towards a cliff, except the cliff is made of overpriced software and empty promises. The tech giants are having a field day with this nonsense. Microsoft, Google, Salesforce - they're all pushing AI agents like they're the second coming. The sad truth is, businesses are suffering from a severe case of FOMO (Fear of Missing Out). They're so terrified of being left behind in the AI race that they're willing to throw good money after bad. Here's a radical idea: how about focusing on actual business problems instead of chasing the latest tech fad? I know, I know, it's not as sexy as having an AI Agent, but it might actually, you know, work. In the end, the only ones truly benefiting from this AI agent hype are the vendors selling the snake oil and the consultants charging exorbitant fees to implement it. Everyone else is just along for the ride, hoping they don't crash and burn too spectacularly. So, to all the businesses out there considering jumping on the AI Agent bandwagon... take a step back, take a deep breath, and ask yourself if you really need an overpriced chatbot with delusions of grandeur. Chances are, you don't. The AI agent hype is like a bad reality TV show—overproduced, lacking substance, and leaving businesses with nothing but regret. Companies are throwing money at AI solutions, expecting miracles, only to find they've bought into overpriced fantasies. The AI agent hype is nothing more than a high-tech emperor with no clothes. It's time for businesses to wake up, smell the silicon, and start making decisions based on reality rather than sci-fi fantasies.  I think AI Agents are the future, but as of right now AI Agents aren't autonomous or agentic. From what I've seen as of now is glorified Chatbots, ChatGPT wrappers and basic automations, and nothing actually autonomous. So far it's all just hype, but we'll see how it improves businesses and the bottom line! How do you think AI Agents will help small businesses now or in the future?

Seeking co-founder to build LinkedIn’s biggest rival(curated version)
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ItzdreeThis week

Seeking co-founder to build LinkedIn’s biggest rival(curated version)

How do you connect with likeminded people? You see the polished wins everywhere, but what about the messy drafts , the awkward pitches and the moments you’re not sure you’ve got it right? Problem: The whole idea of founding and starting a business can be super intimidating for some people, specially those who don’t know any founders personally, those who don’t have a large network, those who don’t have rich parents with large networks, those not inserted in an entrepreneurial culture like in the US for example (which is my case). Sometimes all you need is the right support network, and too see others do what you want, to know that it’s possible! Everyone has an “ultimate guide” to make 7 figures or build a business on YouTube but NO ONE shoes you the HOW, just the results… I’ve tried joining founder communities, LinkedIn ,Reddit … you name it. Most of these founder communities are inaccessible for regular people and often ask for you to have an already existing business with a min ARR… or their simply geography based and if you’re not in a certain area you can’t really participate… As of LinkedIn… full of empty AI generated posts about how some random dude raised $10m in 7 days. Okay Jonathan, but what about the HOW?? How did you write your first pitch? How many rejection calls did you get? What is an MVP? There simply isn’t a platform out there to document your founding journey and find inspiration within a community of people who are doing the same as you. What better way to feel motivated then to see someone actually document their process? Solution: I’m working on building a social media platform for aspiring/founders to connect through the RAW, UNFILTERED process of turning ideas into reality in REAL time. It’s all gonna be around the “building in public “ concept and content creation. Picture an instagram/tiktok profile where instead of seeing someone’s dog you see them documenting their founding process—from the moment they had the idea, to the moment they launched, you’re going to see the successes, the fails, the rejected calls, all documented through actual content and not some AI generated LinkedIn post. Imagine if you wanted to learn about how Steve Jobs started Apple , you could simply go through his profile on this app—exactly. To make sure all interactions are meaningful people would have to apply. It’s a truly curated community, with REAL people, building REAL things in REAL time, and not just tell us the story of how they did it… Audience: I’m targeting people who have a burning desire of building a business and early stage founders starting their founder journeys, that don’t have a support network and simply don’t know where to start. People who are tired of watching 30 min “ultimate guides “ on how to make it on YouTube from “business gurus” selling courses. People who haven’t reached the min ARR required to join an “exclusive “ founder a community. People who can’t simply just move to the US to get into the “exclusive” YC combinator. People who want to connect with real people building real things and not anonymous people on Reddit, or LinkedIn influencers again trying to promote their services. I believe in the idea because I’m also part of my audience. Have always wanted to start my own thing just never knew how to and where to find a community of likeminded people . I don’t know any founders myself, I come from a non-entrepreneurial society and I’d pay good money to access a community of REAL passionate founders building REAL things, in REAL time. This would be my first ever business, and I want to share my journey building it and hopefully inspire others to just start so I’ve created a mailing list to keep anyone interested in the project updated on my fails , learnings and successes. I’m not worried about “making it” but just “starting” and hopefully reach the right audience and inspire anyone to start whatever they have marinating in their thoughts. If you’re a founder struggling with staying consistent or an aspiring founder with an insane desire of starting and don’t know how to start, I’d love to get your feedback on what’s stopping you, your challenges starting out and what you’d find useful in such platform. And finally would this be something that interests you?? PS: casually looking for a technical co-founder

Seeking advice from every type of business owner - if you have a moment & an opinion please chime in.
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Organic_Crab7397This week

Seeking advice from every type of business owner - if you have a moment & an opinion please chime in.

Hello everyone. I haven't started selling yet and wanted to get some insight from the community I'm trying to serve (that makes the most sense to me). So over the past couple months I've gotten into AI & Automation. I got a HighLevel account and went to town learning new things. I learned how to make automations and workflows that make running a business easier (my dad has been letting me use his concrete business as a guinea pig). I also learned how to build and train AI Chat Assistants. I want to start a service based business that uses AI & workflows to automate some of the customer service tasks & lead generation for business. What I'm seeking advice about are as follows: NICHE SELECTION: Part of me thinks I shouldn't niche down in the beginning and just take whoever comes and niche down once I find an industry I'm comfortable with. Another side thinks I should choose one. What is your opinion on niche selection in the beginning? PRICING: I know that pricing largely depends on the value I bring to the client, but I've seen people doing the same or similar things as I want to do and charging vastly different prices. From $300- $2,000. While I think these solutions could absolutely help companies get and retain new business and reduce some of the workload of their staff -- I'm not comfortable charging a high price until I've got enough experience and data to justify that. &#x200B; THESE ARE THE SERVICES I'M THINKING OF OFFERING: Customer Service Chat Assistant. This will be on the website as a "Live Chat". It also connects to Facebook Messenger & Google Business Chat. I'd train the chat assistant on everything related to the company; pertinent info (NAP, company mission, industry background), contact info, services / products / pricing, FAQs, current specials &/or discount codes (this can be changed monthly), how to handle upset clients, etc. It can also connect to a calendar like Google or Calendly so customers can make an appointment or schedule a call directly from the conversation. Missed Call Follow Up. If you're familiar with the platform HighLevel it's commonly called "Missed Call Text Back". The idea is that when a call is missed a text message is automatically fired to the prospect's phone saying something along the lines of "Hey this is \\\\\\ from \\\\\\\_. How can I help you?" and the business owner is alerted to the missed call via text notification. People have said they see a lot of success for their clients with this alone due to the instant follow up. I see a lot of people charging $300 /m. for this. My issues with this are: 1). The text fires automatically when the call is missed, but if the business owner isn't available to actually follow up and keep texting after the customer texts back, they will look inconsistent and bothersome. 2). Without context a prospect may wonder why you didn't answer when they called, but texted them instead. So my answer to these problems are #3. SMS Answering Service. It is essentially taking 2 + 1 and combining them. The missed call text goes out to the prospect, but with context on why they're being texted (because no one is available to take the call at the moment) and IF the prospect responds, a Customer Service Chat Assistant will take over the conversation with the goal of answering their questions and either getting them on the phone with the company via a call back OR helping them schedule an appointment. This offers a more consistent solution than just a text to the business owner / team & the prospect is contacted and helped (hopefully) before they have a chance to start calling a competitor. Lead Nurture / Lead Qualifying Sales Funnel. This one is more than just AI & automation. It's a full funnel. It can be for either Facebook or Google. The process is AD -> Landing Page -> AI Text Message Convo -> Booking/Schedule Call/ Appointment. Typically the ad will offer a lead magnet which they will claim on the LP by giving their information. After the form is submitted, they get a text message and begin a conversation with the AI. It can be trained to just walk them through a booking process, nurture a sale by answering questions and handling objections or to qualify leads. Lead qualification via text works well if you want to weed out who is serious versus who is curious. To be clear; I'd be making the ad, landing page & training the AI -- all parts of the funnel. For whichever service a few things are universal: \- All conversations; no matter what platform they're had on, all go to one inbox which is pretty helpful to see them all in one place. \- When scheduling / booking these can also collect payment. \- Tags can be added to keep track of how they came into the business and where they are in a sales pipeline. There are a lot of fun things I can do with these automations and I'm excited about learning more everyday. I'd really like to know what you think these services could be worth to a business. If you do reply please tell me what type of business you're in so I have an idea of what industries I should be looking towards. Thank you for any response I get as I know this was a long read! SN: I currently do digital marketing & web design as a freelancer.

List of free educational ML resources I used to become a FAANG ML Engineer
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aifordevsThis week

List of free educational ML resources I used to become a FAANG ML Engineer

Full commentary and notes here ➡️: https://www.trybackprop.com/blog/top\ml\learning\resources Used these to brush up on math and teach myself AI/ML over the course of two years. I'm now a staff ML engineer at FAANG. Hope these help. Fundamentals Linear Algebra – 3Blue1Brown's Essence of Linear Algebra series, binged all these videos on a one hour train ride visiting my parents Multivariable Calculus – Khan Academy's Multivariable Calculus lessons were a great refresher of what I had learned in college. Looking back, I just needed to have reviewed Unit 1 – intro and Unit 2 – derivatives. Calculus for ML – this amazing animated video explains calculus and backpropagation Information Theory – easy-to-understand book on information theory called Information Theory: A Tutorial Introduction. Statistics and Probability – the StatQuest YouTube channel Machine Learning Stanford Intro to Machine Learning by Andrew Ng – Stanford's CS229, the intro to machine learning course, published their lectures on YouTube for free. I watched lectures 1, 2, 3, 4, 8, 9, 11, 12, and 13, and I skipped the rest since I was eager to move onto deep learning. The course also offers a free set of course notes, which are very well written. Caltech Machine Learning – Caltech's machine learning lectures on YouTube, less mathematical and more intuition based Deep Learning Andrej Karpathy's Zero to Hero Series – Andrej Karpathy, an AI researcher who graduated with a Stanford PhD and led Tesla AI for several years, released an amazing series of hands on lectures on YouTube. highly highly recommend Neural networks – Stanford's CS231n course notes and lecture videos were my gateway drug*, so to speak, into the world of deep learning. Transformers and LLMs Transformers – watched these two lectures: lecture from the University of Waterloo and lecture from the University of Michigan. I have also heard good things about Jay Alammar's The Illustrated Transformer guide ChatGPT Explainer – Wolfram's YouTube explainer video on ChatGPT Interactive LLM Visualization – This LLM visualization that you can play with in your browser is hands down the best interactive experience with an LLM. Financial Times' Transformer Explainer – The Financial Times released a lovely interactive article that explains the transformer very well. Residual Learning – 2023 Future Science Prize Laureates Lecture on residual learning. Efficient ML and GPUs How are Microchips Made? – This YouTube video by Branch Education is one of the best free educational videos on the internet, regardless of subject, but also, it's the best video on understanding microchips. CUDA – My L8 and L9 FAANG coworkers acquired their CUDA knowledge from this series of lectures. TinyML and Efficient Deep Learning Computing – 2023 lectures on efficient ML techniques online. Chip War – Chip War is a bestselling book published in 2022 about microchip technology whose beginning chapters on the invention of the microchip actually explain CPUs very well

Why I would encourage everyone to create a side project
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EffectiveTrifle7284This week

Why I would encourage everyone to create a side project

Many people are afraid to start working on their projects, fearing they will be unsuccessful and waste a lot of time without gaining anything in return. However, this is the biggest trap of all: you actually gain much more than just money. Even if you don't become super successful and make millions of dollars, what is it really about? When you work on your project, you immerse yourself in development across all aspects. For example, when I used to work, I focused solely on my direct responsibilities. But when you create your project, you cannot limit yourself to a narrow range of tasks; you need to handle everything. If it's a website or an app, you must manage the frontend, backend, and deployment. If it's an app, you need to upload it to stores and understand legal nuances like terms of use and privacy policies. This is just one part of it. Here, you already realize the wealth of knowledge you can gain. Additionally, you are likely to enhance your competence in the technical aspects of your work. Now, let's move to part two—part one is about creating, and part two is about selling. Selling is essentially a separate art and often more complex than development. Thus, you will probably have to immerse yourself in a completely new area and gain experience in it. On top of that, there's another nice bonus: introductions. If you develop a product publicly, you will receive feedback, and perhaps someone will appreciate your project. That person may reach out to you, leading to new connections and acquaintances—often very valuable ones. So even if you don't earn a penny from your project, you will have gained tremendous experience. Of course, if your project consists merely of jumping into AI, writing something, and publishing it immediately without thoughtful consideration, it's unlikely you'll gain any benefit. Therefore, every time I complete a project, I never focus on making millions of dollars. Instead, I first thank the universe for the opportunities I had to create this project, gain experience, and meet wonderful people. Good luck!

I made a super niche app for sailors and scaled it to 500k downloads
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TechPrimoThis week

I made a super niche app for sailors and scaled it to 500k downloads

I started developing this app in 2016, and it was my first app ever. I already had several years of programming experience. Since I was studying maritime navigation, I came up with the idea of creating a maritime app to help students with various nautical calculations and learn maritime regulations. Although I had no experience in mobile app development, I chose the Ionic framework and started development gradually. First Version The first version took me about four months to develop because I literally had to learn everything from scratch: how to develop mobile apps, how to publish them, and everything needed to enable downloads on the app stores. Many of you might recognize me from my story about developing Sintelly and its late monetization. I made the same mistake with this maritime app. At that time, in my country, there was no possibility of earning through in-app purchases, only through ad displays. Since the app was predominantly downloaded in countries like India, the Philippines, and Indonesia, the ad revenue was quite low, and after some time, I removed the ads. Abandonment and Realization As I started developing other apps, this one fell into obscurity. I even just remembered that I needed to renew the domain, which resulted in losing it. The domain buyer tried to sell it back to me for years for $20k, which was absurd. All this led me to rebrand and start working on this app again. Interestingly, during these 8 years, the app never showed a declining trend in installations or active users. I'll share some numbers to give you insight: Total installations (Android + iOS): 501,000 Active installations (Android): 48,000 Monthly active users: 20,000 Average rating: Android 4.8, iOS 4.7 When I considered these numbers, I realized they weren't bad at all and that I was far ahead of most competitors. This led to my decision to rebrand and create a new website. I quickly built the website using WordPress and published lots of existing content from the app. What surprises me is that today, after a year and a half, the website has about 8-10k monthly organic visits. Choosing a Direction Based on all this, I decided it was time to create a Premium version and start selling the app. Since I've been working with AI for many years (which I've written about here), I started thinking about using AI to help seafarers speed up some of their tasks. This led to the idea of creating a multi-agent system equipped with numerous tools to help seafarers. I developed various agents with functionalities, including retrieving maritime weather information, locating and tracking ships, doing various nautical calculations, calculating the shortest maritime routes and unit conversions, and learning about all courses and maritime regulations. All this required considerable work, but thanks to tools like Cursor and Claude, I implemented it in less than four weeks. Last week, I published this new version and started selling subscriptions, and I can already boast that I've earned slightly over $100. This isn't much, but I'm happy to see my first app generating some income, which I always thought impossible. Along this journey, I learned many lessons, and the most important one is to never give up or write off a product. With a little effort, everything can be brought back to life and secure at least some passive income, enough for your morning coffee. Additionally, I learned how to develop mobile apps, which has shaped my career since then. If it weren't for this app, I probably would never have become a developer. I have numerous plans for what to add next and how to improve. I'll base everything on AI features and push the app in that direction.

I grew my mobile app to 1.4 million downloads
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TechPrimoThis week

I grew my mobile app to 1.4 million downloads

I started developing the app in early 2017, well before the AI era, when mobile apps were at their peak popularity. My idea was to create an app for emotional and psychological support in the form of helpful articles and various quizzes, such as personality assessments and life satisfaction tests. I named the app "Emotional Intelligence" because this keyword showed good ASO potential for positioning at the top of mobile stores. This proved to be accurate, and the app quickly gained traction in terms of downloads. A major problem I faced then was monetization. Unfortunately, in my country, it wasn't possible to sell through Google Play then, so I could only display ads. I started with Google AdMob, earning $2000 monthly after just a few months. The app then got about 1500 organic downloads daily and quickly surpassed 500,000. Three years after launching the app, I decided it was time for branding to build recognition. By combining the words "sentiment" and "intelligence," I came up with "Sintelly." I then pushed the app toward a social network, which differed from the right move. Adding features like discussion forums for problems, likes, and comments would result in even more growth, but the opposite happened. The app started declining, and I began investing in advertising campaigns. I managed to maintain a balance between income and expenses but without any profit. Then COVID-19 hit, and everything went downhill. I had to give up development and find a job as a developer to ensure my livelihood. Two years passed since I gave up, and that's when ChatGPT started gaining popularity. This immediately showed me how to steer the app towards active support for well-being questions. As I'm not an expert in psychology, I found several external psychotherapists who helped me put together CBT therapy, which I then implemented through a chatbot. This is how the new Sintelly app was born, with its main feature being a chatbot system composed of 17 AI agents that adapt to the user and guide them through a five-phase CBT therapy (I'll write a post about the technology). In addition to the agents, I added various exercises and tests to provide better personalization for the user. Initially, I made all of this free, which was also a mistake. I followed the principle of first showing what the app can do and gathering enough new users before starting to charge. I started selling subscriptions at the beginning of July, and since then, the app has had stable growth. If you want a check app, here is the link. Lessons learned: If things are working, don't touch them Start selling immediately upon app release; there's no need to wait Regularly test prices and types of subscriptions Onboarding is the most essential part of the app because most users buy subscriptions during onboarding It's essential to listen to user feedback. From day one, have a website and work on content to generate organic visits and redirect users from the web to the mobile app Stats: Over 1.4 million downloads 4.4 rating Only 40,000 active users (I had a massive loss during the period when I gave up) 280 active subscribers $3000 monthly revenue Next steps: Work on improving the Agent AI approach Setting up email campaigns and transactional emails Introducing in-app and push notifications Introducing gamification Potential for B2B I hope you can extract useful information from my example and avoid repeating my mistakes. I'm interested in your thoughts and if you have any recommendations for the next steps. I'm always looking to learn and improve.

Just reached 300 users in 3 months!!!
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w-elm_This week

Just reached 300 users in 3 months!!!

Just reached 300 users after 3 months live!!! My co-founder has been posting a bit here and always got some strong support and he suggested I share my side of things so here it is: How it started I co-founded AirMedia almost a year ago and we both didn’t know much about design/marketing/coding (just studied programming during my 6-month exchange period. The quickest way to get started seemed to get a no-code product that we could put in front of users and get feedback. My co-founder then started learning about bubble and we put together a basic platform to show users. I was working on a custom-code database in the meantime and decided after month 2 that we wanted to get something better I.e. AI would be interacting with the UI and had to do everything custom-code for it. We’re now month 3 and started from scratch again. While I was working on the code, we started talking to some potential users and selling lifetime deals to validate the idea (this is where I would start if I had to do it over again). Well I progressively found out it was more complicated than expected and we only released our first beta product last August (6 months later) Some challenges pre-launch: Getting the Meta/LinkedIn permissions for scheduling took around 1 month As the whole process took more time than expected, the waitlist of 300 that we managed to put together only converted by 10% (into free users). Please don’t make our mistakes and always keep your waitlist updated on what’s going on. Some challenges post-launch: Getting the right feedback and how to prioritise Getting users Monetising (yes - we’re bootstrapped) To get the best feedback we implemented some tracking (according to GDPR of course) on the platform and implemented Microsoft Clarity. The latter is a game-changer, if you have a SaaS and don’t use it you’re missing out. I wasn’t really into getting users as my co-founder handled that but it’s mainly manual and personalised LinkedIn outreach at the beginning and Reddit sharing about the progress, answering questions and getting some feedback at the same time. To monetise we realised we’re too common and there are 100+ other nice schedulers around so we’re now focusing on cracking the content creation side of AI (to be released next week 👀) as there’s much less competitors and it seems like that’s our users want. In the meantime of growing the company, we had to find a way to pay the bills as it’s two of us living together. So my co-founder started using the bubble skills gained and doing some freelance. He did around 7 platforms the last 6 months and we’re now just launching a bubble agency as a part of the main company to get your idea of a SaaS done in 30 days. That’s QuickMVP. It seemed like the right move to help other people (I met many non-technical founder looking for someone to bring their idea to life that didn’t cost $10k and was reliable) and include the AirMedia subscription in the package so let’s see how this next step plays out. Thanks for reading until here :)

Looking for a technical co-founder to build LinkedIn’s rival
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ItzdreeThis week

Looking for a technical co-founder to build LinkedIn’s rival

How do you connect with likeminded people? You see the polished wins everywhere, but what about the messy drafts , the awkward pitches and the moments you’re not sure you’ve got it right? Problem: The whole idea of founding and starting a business can be super intimidating for some people, specially those who don’t know any founders personally, those who don’t have a large network, those who don’t have rich parents with large networks, those not inserted in an entrepreneurial culture like in the US for example (which is my case). Sometimes all you need is the right support network, and too see others do what you want, to know that it’s possible! Everyone has an “ultimate guide” to make 7 figures or build a business on YouTube but NO ONE shoes you the HOW, just the results… I’ve tried joining founder communities, LinkedIn ,Reddit … you name it. Most of these founder communities are inaccessible for regular people and often ask for you to have an already existing business with a min ARR… or their simply geography based and if you’re not in a certain area you can’t really participate… As of LinkedIn… full of empty AI generated posts about how some random dude raised $10m in 7 days. Okay Jonathan, but what about the HOW?? How did you write your first pitch? How many rejection calls did you get? What is an MVP? There simply isn’t a platform out there to document your founding journey and find inspiration within a community of people who are doing the same as you. What better way to feel motivated then to see someone actually document their process? Solution: I’m working on building a social media platform for aspiring/founders to connect through the RAW, UNFILTERED process of turning ideas into reality in REAL time. It’s all gonna be around the “building in public “ concept and content creation. Picture an instagram/tiktok profile where instead of seeing someone’s dog you see them documenting their founding process—from the moment they had the idea, to the moment they launched, you’re going to see the successes, the fails, the rejected calls, all documented through actual content and not some AI generated LinkedIn post. Imagine if you wanted to learn about how Steve Jobs started Apple , you could simply go through his profile on this app—exactly. To make sure all interactions are meaningful people would have to apply. It’s a truly curated community, with REAL people, building REAL things in REAL time, and not just tell us the story of how they did it… Audience: I’m targeting people who have a burning desire of building a business and early stage founders starting their founder journeys, that don’t have a support network and simply don’t know where to start. People who are tired of watching 30 min “ultimate guides “ on how to make it on YouTube from “business gurus” selling courses. People who haven’t reached the min ARR required to join an “exclusive “ founder a community. People who can’t simply just move to the US to get into the “exclusive” YC combinator. People who want to connect with real people building real things and not anonymous people on Reddit, or LinkedIn influencers again trying to promote their services. I believe in the idea because I’m also part of my audience. Have always wanted to start my own thing just never knew how to and where to find a community of likeminded people . I don’t know any founders myself, I come from a non-entrepreneurial society and I’d pay good money to access a community of REAL passionate founders building REAL things, in REAL time. This would be my first ever business, and I want to share my journey building it and hopefully inspire others to just start so I’ve created a mailing list to keep anyone interested in the project updated on my fails , learnings and successes. I’m not worried about “making it” but just “starting” and hopefully reach the right audience and inspire anyone to start whatever they have marinating in their thoughts. If you’re a founder struggling with staying consistent or an aspiring founder with an insane desire of starting and don’t know how to start, I’d love to get your feedback on what’s stopping you, your challenges starting out and what you’d find useful in such platform. And finally would this be something that interests you?? Feel free to subscribe to get new updates 🫶🏼 : https://mailchi.mp/037c56b89994/d-founder PS: casually looking for a technical co-founder

How to get your first 10 customers with cold email
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LieIgnorant6304This week

How to get your first 10 customers with cold email

Cold email is an insane channel for growth, especially for bootstrapped startups as it's very low cost but completely scalable. Yet there's a huge difference between blind cold emailing and crafting personalized outreach for select individuals. The latter is a legit channel which makes many businesses scale in short amounts of time (i.e. see Alex Hormozi’s ‘$100 Million Dollar Offer’). My goal here is to help other founders do what I did but quicker. So you can learn faster. And then teach me something new too. These are the step-by-step lessons I've learnt as a bootstrapped founder, showing you how to use cold email to get your first customers: Find your leads Write engaging email copy Personalize your outreach Send emails Scale up Find your leads This is a key step. Once you figure out exactly who you want to target and where to find them, you'll be printing money. There's a few different ways to go about finding valuable leads. The secret? Keep testing different approaches until you strike gold. First, dedicate some time every day to find and organise leads. Then, keep an eye on your numbers and bounce rates. If something's not working, switch it up. Stick with what's bringing in results and ditch what's not. It's all about staying flexible and learning as you go. Apollo.io is a great starting point as an effective lead source. Their tool allows you to specify filters including job titles, location, company size, industry, keywords, technologies, and revenue. Get specific with your searches to find your ideal customers. Once you have some results you can save and export them, you'll get a list of contact information including name, email, company, LinkedIn, ready to be verified and used. LinkedIn Sales Navigator is another good source. You can either do manual searches or use a scraper to automate the process. The scrapers I'd recommend checking out are FindyMail and Evaboot. As with Apollo, it's best to get very specific with your targeting so you know the prospect will be interested in your offer. BuiltWith is more expensive but ideal if you're targeting competitors. With BuiltWith you can build lists based on what technologies companies are using. For example if you're selling a Shopify app, you'd want to know websites or stores using Shopify, and reach out to them. The best lead sources will always be those that haven't been contacted a lot in the past. If you are able to find places where your target audience uniquely hangs out, and you can get their company website domains, they have the potential to be scrapped, and you have a way to personalize like "I spotted your comment on XYZ website". Once you've got your leads, keep them organized. Set up folders for different niches, countries, company sizes, so you can review what works and what doesn't. One more thing – before you start firing off emails, make sure those addresses are verified. Always use an email verifier to clean up your list and avoid bounces that may affect your sending reputation, and land you in the spam folder. I use Neverbounce for this but there are other tools available. Write engaging email copy Writing a good copy that gets replies is difficult, it changes depending on your offer/audience and nobody knows what's going to work. The best approach is to keep testing different targeting and messaging until you find what works. However, there are some key rules to stick to that I've outlined. For the subject line, keep it short and personalized. Try to write something that sparks interest, and mention the recipients name: Thought you’d like this {{first name}} {{firstName}} - quick question For the email body it's best to use a framework of personalization, offer, then call to action. Personalization is an entire subject in its own right, which I've covered below. In short, a personalized email opener is the best way to grab their attention, and let them know the email is relevant to them and to keep reading. Take it from Alex Hormozi and his $100M Offers playbook – your offer is very important to get right. Make sure your offer hits the mark for your target audience, and get as specific as possible. For example: I built a SaaS shopify app for small ecommerce businesses selling apparel that doubles your revenue in 60-days or your money back. We developed a cold email personalization tool for lead generation agencies that saves hundreds of hours, and can 3x your reply rate. Lastly, the CTA. The goal here isn't to get sign-ups directly from your first email. It's better to ask a brief question about whether the prospect would be interested in learning more. Something very low friction, that warrants a response. Some examples might include: Would you be interested in learning more about this? Can we connect a bit more on this? Mind if I send over a loom I recorded for you? Never send any links in the first email. You've reached out to this person because you have good reason to believe they'd find real value in your offer, and you want to verify if that's the case. After you get one reply, this is a great positive signal and from there you can send a link, book a call, provide a free resource, whatever makes sense based on their response. Personalize your outreach Personalization is one of the most important parts of the process to get right. Your recipient probably receives a multitude of emails every day, how can you make yours stand out, letting them know you've done your research, and that your email is relevant to them? Personalizing each email ensures you get more positive replies, and avoid spam filters, as your email is unique and hasn't been copied and pasted a million times over. The goal is to spark the recipient's interest, and let them know that you're contacting them for good reason. You might mention a recent achievement, blog post or product release that led you to reach out to the prospect specifically. For example: Your post on "Doing Nothing" gave me a good chuckle. Savvy marketing on Cadbury's part. Saw that you've been at Google for just under a year now as a new VP of sales. Spotted that you've got over 7 years of experience in the digital marketing space. Ideally you'll mention something specifically about the prospect or their company that relates to your offer. The downside to personalization is that it's hard to get right, and very time consuming at scale, but totally worth it. Full disclosure, me and my partner Igor just launched our new startup ColdClicks which uses AI to generate hyper-personalized email openers at scale. We built the tool as we were sending hundreds of emails a day, and personalizing every individual email took hours out of our day. ColdClicks automates this process, saving you time and getting you 2-3x more replies. Send emails At this stage you've decided on who you're targeting, you've mined some leads, and written copy. Now it's time to get sending. You can do this manually by copy and pasting each message, but one of the reasons cold email is so powerful is that it's scalable. When you build a process that gets customers, you'll want to send as many emails as you can to your target market. To get started quickly, you can use a mail-merge gmail tool, the best I've used is Maileteor. With Maileteor you upload your lead data to Google sheets, set-up an email template and Mailmetor will send out emails every day automatically. In your template you can define variables including name, company, and personalization to ensure your email is unique for each recipient. Alternatively, you may opt for a more comprehensive tool such as Instantly. Instantly includes unlimited email sending and accounts. There's more initial setup involved as you'll need to set-up Google workspace, buy sending domains, and warm up your email accounts, but when you become familiar with the process you can build a powerful lead generation / customer acquisition machine. Some key points to note, it's very important to warm up any new email accounts you set up. Warmup is the process of gradually establishing a positive reputation with email service providers like Gmail or Yahoo. Make sure to set up DKIM and DMARC on those new email accounts too, to maximise your chances of landing in the inbox. Scale up Once you've found a process that works, good things happen, and it becomes a numbers game. As you get replies and start to see new users signing up, you'll want to scale the process and send more emails. It's straightforward to add new sending accounts in a sending tool like Instantly, and you'll want to broaden your targeting when mining to test new markets. Unfortunately, sending more emails usually comes with a drop in reply rate as you have less time to personalize your messaging for each recipient. This is where ColdClicks shines. The tool allows you to upload thousands of leads and generate perfectly relevant email personalizations for every lead in your list, then export to your favorite sending tool. The examples I listed above in the personalization section were all generated by ColdClicks. Wrapping it up Cold email is an amazing way to validate your product and get new customers. The channel gets a bad rap, but there's a huge difference between blind cold emailing and crafting personalized outreach for individuals who will find value in your product. It's perfect for bootstrapped founders due to its affordability and scalability, and it's the driver of growth for many SaaS businesses. Time to get your first 10 customers! As you start sending, make it a habit to regularly check for new leads. Always experiment with market/messaging, track every campaign so you can learn what's working and iterate, and when you do get positive responses, reply as soon as you can!

0-20+ faceless AI automated YouTube channels in 1 year - my process and tools
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thewolfofsloveniaThis week

0-20+ faceless AI automated YouTube channels in 1 year - my process and tools

First of all before diving deep into this process (scroll a bit below) I have to say something that everyone keeps asking me, is it profitable? Yes. It's by far my most profitable venture outside of my regular 9-5... But it took a lot of work, delegation and building processes to get here. So the one thing I would love to get out of this post - if you have any insights, feedback or tools I might be missing out post them below and let's help each other out. Now, how you can get started with (AI) YouTube automation: Pick a topic that is BOTH: a) in demand b) interesting to you & you have knowledge about Do everything yourself at first - delegate later No one cares about the videos as much as you do, so make sure to nail the ideation, scripts, editing, format and packaging yourself first. Now that we got that out of the way: Use this workflow: VidIQ - outliers sections is pure gold, I use it all the time to find trending video packaging, topics, etc. ChatGPT or Claude - high level video ideas at scale and your assistant (I use projects inside ChatGPT and its really good at managing and prioritizing). If you are using it for scripts please for the love of god, make final edits yourself by hand. Add character, personal insights, ideas, etc. Katalist AI - all in one video generator tool I use to quickly go from video idea to script, storyboard, AI voiceover and then final visuals. It's surprisingly good and to make a decent video it only takes about 1-2 hours in TOTAL. Once you understand how it works and have a process, delegate to tech savvy VAs / content creators for $5-$15/hour and you have final, good quality videos for less than $30. Pikzels / Krea AI - your AI thumbnail generator, I dont remember the last time we used Photoshop outside of quick text or image edits. Its basically AI image manipulation at scale and it costs 10-30x less than a human thumbnail designer and the thumbnails are really good. VidIQ+TubeBuddy - titles & optimization, but you have to know that most of the views come usually from recommended, so dont over obsess and add 392x keywords in your title and description. Its all about the packaging. Now whats left is track performance & iterate - it's practically impossible to nail it the first few times, but each video you make look at the data (not just in YT studio) and UNDERSTAND why it did not perform as well as you thought it would. Regarding monetization, adsense sucks - sell digital products. If I was relying on adsense alone I would never ever be profitable, but selling mini digital products and mentioning CTAs in the actual video not just in the description makes this super profitable and scaleable, especially since video production is so cheap. Final thoughts: (AI) YouTube automation absolutely works, but it’s not an overnight success or a total hands-off cashcow machine. It’s a real business and you need systems, consistent effort, iteration, failing and learning along the way. If you’ve got any tips, hidden gems or tools I might be missing, drop them below & let’s help each other out.

I built an AI Stock Analysis Tool
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HenryObjThis week

I built an AI Stock Analysis Tool

Hi Reddit, TL;DR: I am sharing the tool I built to assist me with my investments I have been investing for over a decade, and I have always struggled with: Putting the time to do actual research Trusting analyst’s recommendations To \ invest \ we want to make sure that the price is right and the company will keep improving. How do we know that “the price is right?” How can we predict that the company will perform better in the future? To answer the above, we have to look at the company’s financials and their trends. We have to compare the company with its peers/competitors. We should understand its business model, the sector and geography the company evolves in and the perspective of the economy in general. We can also look at additional signals like insiders selling or buying. Just for one investment, this is already a lot of work. And a work that we need to repeat every time there is a significant change - for example, a significant price change from our last analysis or new quarterly results, etc. To automate all the above, I have built a stock analysis tool and have been using it the past years for my own investments. I have been adding LLMs agents (GPT 4o & Claude 3.5) to perform the qualitative analysis. Recently, I decided to share it and keep on building it in public. In this initial version, you can get the summary of the stock analysis my model generates. For now, it covers most of the S&P and Nasdaq stocks. Here is the link 👉 https://undervalued.ai If you are into investing yourself, please feel free to reach out. I would love to get your feedback and know more about your methodology.

0-20+ faceless AI automated YouTube channels in 1 year - my process and tools
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thewolfofsloveniaThis week

0-20+ faceless AI automated YouTube channels in 1 year - my process and tools

First of all before diving deep into this process (scroll a bit below) I have to say something that everyone keeps asking me, is it profitable? Yes. It's by far my most profitable venture outside of my regular 9-5... But it took a lot of work, delegation and building processes to get here. So the one thing I would love to get out of this post - if you have any insights, feedback or tools I might be missing out post them below and let's help each other out. Now, how you can get started with (AI) YouTube automation: Pick a topic that is BOTH: a) in demand b) interesting to you & you have knowledge about Do everything yourself at first - delegate later No one cares about the videos as much as you do, so make sure to nail the ideation, scripts, editing, format and packaging yourself first. Now that we got that out of the way: Use this workflow: VidIQ - outliers sections is pure gold, I use it all the time to find trending video packaging, topics, etc. ChatGPT or Claude - high level video ideas at scale and your assistant (I use projects inside ChatGPT and its really good at managing and prioritizing). If you are using it for scripts please for the love of god, make final edits yourself by hand. Add character, personal insights, ideas, etc. Katalist AI - all in one video generator tool I use to quickly go from video idea to script, storyboard, AI voiceover and then final visuals. It's surprisingly good and to make a decent video it only takes about 1-2 hours in TOTAL. Once you understand how it works and have a process, delegate to tech savvy VAs / content creators for $5-$15/hour and you have final, good quality videos for less than $30. Pikzels / Krea AI - your AI thumbnail generator, I dont remember the last time we used Photoshop outside of quick text or image edits. Its basically AI image manipulation at scale and it costs 10-30x less than a human thumbnail designer and the thumbnails are really good. VidIQ+TubeBuddy - titles & optimization, but you have to know that most of the views come usually from recommended, so dont over obsess and add 392x keywords in your title and description. Its all about the packaging. Now whats left is track performance & iterate - it's practically impossible to nail it the first few times, but each video you make look at the data (not just in YT studio) and UNDERSTAND why it did not perform as well as you thought it would. Regarding monetization, adsense sucks - sell digital products. If I was relying on adsense alone I would never ever be profitable, but selling mini digital products and mentioning CTAs in the actual video not just in the description makes this super profitable and scaleable, especially since video production is so cheap. Final thoughts: (AI) YouTube automation absolutely works, but it’s not an overnight success or a total hands-off cashcow machine. It’s a real business and you need systems, consistent effort, iteration, failing and learning along the way. If you’ve got any tips, hidden gems or tools I might be missing, drop them below & let’s help each other out.

[N] How Stability AI’s Founder Tanked His Billion-Dollar Startup
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milaworldThis week

[N] How Stability AI’s Founder Tanked His Billion-Dollar Startup

forbes article: https://www.forbes.com/sites/kenrickcai/2024/03/29/how-stability-ais-founder-tanked-his-billion-dollar-startup/ archive no paywall: https://archive.is/snbeV How Stability AI’s Founder Tanked His Billion-Dollar Startup Mar 29, 2024 Stability AI founder Emad Mostaque took the stage last week at the Terranea Resort in Palos Verdes, California to roaring applause and an introduction from an AI-generated Aristotle who announced him as “a modern Prometheus” with “the astuteness of Athena and the vision of Daedalus.” “Under his stewardship, AI becomes the Herculean force poised to vanquish the twin serpents of illness and ailment and extend the olive branch of longevity,” the faux Aristotle proclaimed. “I think that’s the best intro I’ve ever had,” Mostaque said. But behind Mostaque's hagiographic introduction lay a grim and fast metastasizing truth. Stability, once one of AI’s buzziest startups, was floundering. It had been running out of money for months and Mostaque had been unable to secure enough additional funding. It had defaulted on payments to Amazon whose cloud service undergirded Stability’s core offerings. The star research team behind its flagship text-to-image generator Stable Diffusion had tendered their resignations just three days before — as Forbes would first report — and other senior leaders had issued him an ultimatum: resign, or we walk too. Still, onstage before a massive audience of peers and acolytes, Mostaque talked a big game. “AI is jet planes for the mind,” he opined. “AI is our collective intelligence. It's the human Colossus.” He claimed a new, faster version of the Stable Diffusion image generator released earlier this month could generate “200 cats with hats per second.” But later, when he was asked about Stability’s financial model, Mostaque fumbled. “I can’t say that publicly,” he replied. “But it’s going well. We’re ahead of forecast.” Four days later, Mostaque stepped down as CEO of Stability, as Forbes first reported. In a post to X, the service formerly known as Twitter, he claimed he’d voluntarily abdicated his role to decentralize “the concentration of power in AI.” But sources told Forbes that was hardly the case. Behind the scenes, Mostaque had fought to maintain his position and control despite mounting pressure externally and internally to step down. Company documents and interviews with 32 current and former employees, investors, collaborators and industry observers suggest his abrupt exit was the result of poor business judgment and wild overspending that undermined confidence in his vision and leadership, and ultimately kneecapped the company. Mostaque, through his attorneys, declined to comment on record on a detailed list of questions about the reporting in this story. But in an email to Forbes earlier this week he broadly disputed the allegations. “Nobody tells you how hard it is to be a CEO and there are better CEOs than me to scale a business,” he said in a statement. “I am not sure anyone else would have been able to build and grow the research team to build the best and most widely used models out there and I’m very proud of the team there. I look forward to moving onto the next problem to handle and hopefully move the needle.” In an emailed statement, Christian Laforte and Shan Shan Wong, the interim co-CEOs who replaced Mostaque, said, "the company remains focused on commercializing its world leading technology” and providing it “to partners across the creative industries." After starting Stability in 2019, Mostaque built the company into an early AI juggernaut by seizing upon a promising research project that would become Stable Diffusion and funding it into a business reality. The ease with which the software generated detailed images from the simplest text prompts immediately captivated the public: 10 million people used it on any given day, the company told Forbes in early 2023. For some true believers, Mostaque was a crucial advocate for open-source AI development in a space dominated by the closed systems of OpenAI, Google and Anthropic. But his startup’s rise to one of the buzziest in generative AI was in part built on a series of exaggerations and misleading claims, as Forbes first reported last year (Mostaque disputed some points at the time). And they continued after he raised $100 million at a $1 billion valuation just days after launching Stable Diffusion in 2022. His failure to deliver on an array of grand promises, like building bespoke AI models for nation states, and his decision to pour tens of millions into research without a sustainable business plan, eroded Stability’s foundations and jeopardized its future. "He was just giving shit away,” one former employee told Forbes. “That man legitimately wanted to transform the world. He actually wanted to train AI models for kids in Malawi. Was it practical? Absolutely not." By October 2023, Stability would have less than $4 million left in the bank, according to an internal memo prepared for a board meeting and reviewed by Forbes. And mounting debt, including months of overdue Amazon Web Services payments, had already left it in the red. To avoid legal penalties for skipping Americans staff’s payroll, the document explained, the London-based startup was considering delaying tax payments to the U.K. government. It was Stability’s armada of GPUs, the wildly powerful and equally expensive chips undergirding AI, that were so taxing the company’s finances. Hosted by AWS, they had long been one of Mostaque’s bragging points; he often touted them as one of the world’s 10 largest supercomputers. They were responsible for helping Stability’s researchers build and maintain one of the top AI image generators, as well as break important new ground on generative audio, video and 3D models. “Undeniably, Stability has continued to ship a lot of models,” said one former employee. “They may not have profited off of it, but the broader ecosystem benefitted in a huge, huge way.” But the costs associated with so much compute were now threatening to sink the company. According to an internal October financial forecast seen by Forbes, Stability was on track to spend $99 million on compute in 2023. It noted as well that Stability was “underpaying AWS bills for July (by $1M)” and “not planning to pay AWS at the end of October for August usage ($7M).” Then there were the September and October bills, plus $1 million owed to Google Cloud and $600,000 to GPU cloud data center CoreWeave. (Amazon, Google and CoreWeave declined to comment.) With an additional $54 million allocated to wages and operating expenses, Stability’s total projected costs for 2023 were $153 million. But according to its October financial report, its projected revenue for the calendar year was just $11 million. Stability was on track to lose more money per month than it made in an entire year. The company’s dire financial position had thoroughly soured Stability’s current investors, including Coatue, which had invested tens of millions in the company during its $101 million funding round in 2022. In the middle of 2023, Mostaque agreed to an independent audit after Coatue raised a series of concerns, according to a source with direct knowledge of the matter. The outcome of the investigation is unclear. Coatue declined to comment. Within a week of an early October board meeting where Mostaque shared that financial forecast, Lightspeed Venture Partners, another major investor, sent a letter to the board urging them to sell the company. The distressing numbers had “severely undermined” the firm’s confidence in Mostaque’s ability to lead the company. “In particular, we are surprised and deeply concerned by a cash position just now disclosed to us that is inconsistent with prior discussions on this topic,” Lightspeed’s general counsel Brett Nissenberg wrote in the letter, a copy of which was viewed by Forbes. “Lightspeed believes that the company is not likely financeable on terms that would assure the company’s long term sound financial position.” (Lightspeed declined a request for comment.) The calls for a sale led Stability to quietly begin looking for a buyer. Bloomberg reported in November that Stability approached AI startups Cohere and Jasper to gauge their interest. Stability denied this, and Jasper CEO Timothy Young did the same when reached for comment by Forbes. A Cohere representative declined to comment. But one prominent AI company confirmed that Mostaque’s representatives had reached out to them to test the waters. Those talks did not advance because “the numbers didn’t add up,” this person, who declined to be named due to the confidential nature of the talks, told Forbes. Stability also tried to court Samsung as a buyer, going so far as to redecorate its office in advance of a planned meeting with the Korean electronics giant. (Samsung said that it invested in Stability in 2023 and that it does not comment on M&A discussions.) Coatue had been calling for Mostaque’s resignation for months, according to a source with direct knowledge. But it and other investors were unable to oust him because he was the company’s majority shareholder. When they tried a different tact by rallying other investors to offer him a juicy equity package to resign, Mostaque refused, said two sources. By October, Coatue and Lightspeed had had enough. Coatue left the board and Lightspeed resigned its observer seat. “Emad infuriated our initial investors so much it’s just making it impossible for us to raise more money under acceptable terms,” one current Stability executive told Forbes. The early months of 2024 saw Stability’s already precarious position eroding further still. Employees were quietly laid off. Three people in a position to know estimated that at least 10% of staff were cut. And cash reserves continued to dwindle. Mostaque mentioned a lifeline at the October board meeting: $95 million in tentative funding from new investors, pending due diligence. But in the end, only a fraction of it was wired, two sources say, much of it from Intel, which Forbes has learned invested $20 million, a fraction of what was reported. (Intel did not return a request for comment by publication time.) Two hours after Forbes broke the news of Mostaque’s plans to step down as CEO, Stability issued a press release confirming his resignation. Chief operating officer Wong and chief technology officer Laforte have taken over in the interim. Mostaque, who said on X that he still owns a majority of the company, also stepped down from the board, which has now initiated a search for a permanent CEO. There is a lot of work to be done to turn things around, and very little time in which to do it. Said the current Stability executive, “There’s still a possibility of a turnaround story, but the odds drop by the day.” In July of 2023, Mostaque still thought he could pull it off. Halfway through the month, he shared a fundraising plan with his lieutenants. It was wildly optimistic, detailing the raise of $500 million in cash and another $750 million in computing facilities from marquee investors like Nvidia, Google, Intel and the World Bank (Nvidia and Google declined comment. Intel did not respond. The World Bank said it did not invest in Stability). In a Slack message reviewed by Forbes, Mostaque said Google was “willing to move fast” and the round was “likely to be oversubscribed.” It wasn’t. Three people with direct knowledge of these fundraising efforts told Forbes that while there was some interest in Stability, talks often stalled when it came time to disclose financials. Two of them noted that earlier in the year, Mostaque had simply stopped engaging with VCs who asked for numbers. Only one firm invested around that time: actor Ashton Kutcher’s Sound Ventures, which invested $35 million in the form of a convertible SAFE note during the second quarter, according to an internal document. (Sound Ventures did not respond to a request for comment.) And though he’d managed to score a meeting with Nvidia and its CEO Jensen Huang, it ended in disaster, according to two sources. “Under Jensen's microscopic questions, Emad just fell apart,” a source in position to know told Forbes. Huang quickly concluded Stability wasn’t ready for an investment from Nvidia, the sources said. Mostaque told Forbes in an email that he had not met with Huang since 2022, except to say “hello and what’s up a few times after.” His July 2023 message references a plan to raise $150 million from Nvidia. (Nvidia declined to comment.) After a June Forbes investigation citing more than 30 sources revealed Mostaque’s history of misleading claims, Mostaque struggled to raise funding, a Stability investor told Forbes. (Mostaque disputed the story at the time and called it "coordinated lies" in his email this week to Forbes). Increasingly, investors scrutinized his assertions and pressed for data. And Young, now the CEO of Jasper, turned down a verbal offer to be Stability’s president after reading the article, according to a source with direct knowledge of the matter. The collapse of the talks aggravated the board and other executives, who had hoped Young would compensate for the sales and business management skills that Mostaque lacked, according to four people in a position to know. (Young declined to comment.) When Stability’s senior leadership convened in London for the CogX conference in September, the financing had still not closed. There, a group of executives confronted Mostaque asking questions about the company’s cash position and runway, according to three people with direct knowledge of the incident. They did not get the clarity they’d hoped for. By October, Mostaque had reduced his fundraising target by more than 80%. The months that followed saw a steady drumbeat of departures — general counsel Adam Avrunin, vice presidents Mike Melnicki, Ed Newton-Rex and Joe Penna, chief people officer Ozden Onder — culminating in the demoralizing March exit of Stable Diffusion’s primary developers Robin Rombach, Andreas Blattmann, Patrick Esser and Dominik Lorenz. Rombach, who led the team, had been angling to leave for months, two sources said, first threatening to resign last summer because of the fundraising failures. Others left over concerns about cash flow, as well as liabilities — including what four people described as Mostaque’s lax approach to ensuring that Stability products could not be used to produce child sexual abuse imagery. “Stability AI is committed to preventing the misuse of AI and prohibits the use of our image models and services for unlawful activity, including attempts to edit or create CSAM,” Ella Irwin, senior vice president of integrity, said in a statement. Newton-Rex told Forbes he resigned because he disagreed with Stability’s position that training AI on copyrighted work without consent is fair use. Melnicki and Penna declined to comment. Avrunin and Onder could not be reached for comment. None of the researchers responded to requests for comment. The Stable Diffusion researchers’ departure as a cohort says a lot about the state of Stability AI. The company’s researchers were widely viewed as its crown jewels, their work subsidized with a firehose of pricey compute power that was even extended to people outside the company. Martino Russi, an artificial intelligence researcher, told Forbes that though he was never formally employed by Stability, the company provided him a “staggering” amount of compute between January and April 2023 to play around with developing an AI video generator that Stability might someday use. “It was Candy Land or Coney Island,” said Russi, who estimates that his experiment, which was ultimately shelved, cost the company $2.5 million. Stable Diffusion was simultaneously Stability’s marquee product and its existential cash crisis. One current employee described it to Forbes as “a giant vacuum that absorbed everything: money, compute, people.” While the software was widely used, with Mostaque claiming downloads reaching into the hundreds of millions, Stability struggled to translate that wild success into revenue. Mostaque knew it could be done — peers at Databricks, Elastic and MongoDB had all turned a free product into a lucrative business — he just couldn’t figure out how. His first attempt was Stability’s API, which allowed paying customers to integrate Stable Diffusion into their own products. In early 2023, a handful of small companies, like art generator app NightCafe and presentation software startup Tome, signed on, according to four people with knowledge of the deals. But Stability’s poor account management services soured many, and in a matter of months NightCafe and Tome canceled their contracts, three people said. NightCafe founder Angus Russell told Forbes that his company switched to a competitor which “offered much cheaper inference costs and a broader service.” Tome did not respond to a request for comment. Meanwhile, Mostaque’s efforts to court larger companies like Samsung and Snapchat were failing, according to five people familiar with the effort. Canva, which was already one of the heaviest users of open-sourced Stable Diffusion, had multiple discussions with Stability, which was angling for a contract it hoped would generate several millions in annual revenue. But the deal never materialized, four sources said. “These three companies wanted and needed us,” one former employee told Forbes. “They would have been the perfect customers.” (Samsung, Snap and Canva declined to comment.) “It’s not that there was not an appetite to pay Stability — there were tons of companies that would have that wanted to,” the former employee said. “There was a huge opportunity and demand, but just a resistance to execution.” Mostaque’s other big idea was to provide governments with bespoke national AI models that would invigorate their economies and citizenry. “Emad envisions a world where AI through 100 national models serves not as a tool of the few, but as a benefactor to all promising to confront great adversaries, cancer, autism, and the sands of time itself,” the AI avatar of Aristotle said in his intro at the conference. Mostaque told several prospective customers that he could deliver such models within 60 days — an untenable timeline, according to two people in position to know. Stability attempted to develop a model for the Singaporean government over the protestation of employees who questioned its technical feasibility, three sources familiar with the effort told Forbes. But it couldn’t pull it off and Singapore never became a customer. (The government of Singapore confirmed it did not enter into a deal with Stability, but declined to answer additional questions.) As Stability careened from one new business idea to another, resources were abruptly reallocated and researchers reassigned. The whiplash shifts in a largely siloed organization demoralized and infuriated employees. “There were ‘urgent’ things, ‘urgent urgent’ things and ‘most urgent,’” one former employee complained. “None of these things seem important if everything is important.” Another former Stability executive was far more pointed in their assessment. “Emad is the most disorganized leader I have ever worked with in my career,” this person told Forbes. “He has no vision, and changes directions every week, often based on what he sees on Twitter.” In a video interview posted shortly before this story was published, Mostaque explained his leadership style: “I'm particularly great at taking creatives, developers, researchers, others, and achieving their full potential in designing systems. But I should not be dealing with, you know, HR and operations and business development and other elements. There are far better people than me to do that.” By December 2023, Stability had partially abandoned its open-source roots and announced that any commercial use of Stable Diffusion would cost customers at least $20 per month (non-commercial and research use of Stable Diffusion would remain free). But privately, Stability was considering a potentially more lucrative source of revenue: reselling the compute it was leasing from providers like AWS, according to six people familiar with the effort. Though it was essentially GPU arbitrage, Stability framed the strategy to investors as a “managed services” offering. Its damning October financial report projected optimistically that such an offering would bring in $139 million in 2024 — 98% of its revenue. Multiple employees at the time told Forbes they feared reselling compute, even if the company called it “managed services,” would violate the terms of Stability’s contract with AWS. Amazon declined to comment. “The line internally was that we are not reselling compute,” one former employee said. “This was some of the dirtiest feeling stuff.” Stability also discussed reselling a cluster of Nvidia A100 chips, leased via CoreWeave, to the venture capital firm Andreessen Horowitz, three sources said. “It was under the guise of managed services, but there wasn’t any management happening,” one of these people told Forbes. Andreessen Horowitz and CoreWeave declined to comment. Stability did not respond to questions about if it plans to continue this strategy now that Mostaque is out of the picture. Regardless, interim co-CEOs Wong and Laforte are on a tight timeline to clean up his mess. Board chairman Jim O’Shaughnessy said in a statement that he was confident the pair “will adeptly steer the company forward in developing and commercializing industry-leading generative AI products.” But burn continues to far outpace revenue. The Financial Times reported Friday that the company made $5.4 million of revenue in February, against $8 million in costs. Several sources said there are ongoing concerns about making payroll for the roughly 150 remaining employees. Leadership roles have gone vacant for months amid the disarray, leaving the company increasingly directionless. Meanwhile, a potentially catastrophic legal threat looms over the company: A trio of copyright infringement lawsuits brought by Getty Images and a group of artists in the U.S. and U.K., who claim Stability illegally used their art and photography to train the AI models powering Stable Diffusion. A London-based court has already rejected the company’s bid to throw out one of the lawsuits on the basis that none of its researchers were based in the U.K. And Stability’s claim that Getty’s Delaware lawsuit should be blocked because it's a U.K.-based company was rejected. (Stability did not respond to questions about the litigation.) AI-related copyright litigation “could go on for years,” according to Eric Goldman, a law professor at Santa Clara University. He told Forbes that though plaintiffs suing AI firms face an uphill battle overcoming the existing legal precedent on copyright infringement, the quantity of arguments available to make are virtually inexhaustible. “Like in military theory, if there’s a gap in your lines, that’s where the enemy pours through — if any one of those arguments succeeds, it could completely change the generative AI environment,” he said. “In some sense, generative AI as an industry has to win everything.” Stability, which had more than $100 million in the bank just a year and a half ago, is in a deep hole. Not only does it need more funding, it needs a viable business model — or a buyer with the vision and chops to make it successful in a fast-moving and highly competitive sector. At an all hands meeting this past Monday, Stability’s new leaders detailed a path forward. One point of emphasis: a plan to better manage resources and expenses, according to one person in attendance. It’s a start, but Mostaque’s meddling has left them with little runway to execute. His resignation, though, has given some employees hope. “A few people are 100% going to reconsider leaving after today,” said one current employee. “And the weird gloomy aura of hearing Emad talking nonsense for an hour is gone.” Shortly before Mostaque resigned, one current Stability executive told Forbes that they were optimistic his departure could make Stability appealing enough to receive a small investment or sale to a friendly party. “There are companies that have raised hundreds of millions of dollars that have much less intrinsic value than Stability,” the person said. “A white knight may still appear.”

[N] How Stability AI’s Founder Tanked His Billion-Dollar Startup
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[N] How Stability AI’s Founder Tanked His Billion-Dollar Startup

forbes article: https://www.forbes.com/sites/kenrickcai/2024/03/29/how-stability-ais-founder-tanked-his-billion-dollar-startup/ archive no paywall: https://archive.is/snbeV How Stability AI’s Founder Tanked His Billion-Dollar Startup Mar 29, 2024 Stability AI founder Emad Mostaque took the stage last week at the Terranea Resort in Palos Verdes, California to roaring applause and an introduction from an AI-generated Aristotle who announced him as “a modern Prometheus” with “the astuteness of Athena and the vision of Daedalus.” “Under his stewardship, AI becomes the Herculean force poised to vanquish the twin serpents of illness and ailment and extend the olive branch of longevity,” the faux Aristotle proclaimed. “I think that’s the best intro I’ve ever had,” Mostaque said. But behind Mostaque's hagiographic introduction lay a grim and fast metastasizing truth. Stability, once one of AI’s buzziest startups, was floundering. It had been running out of money for months and Mostaque had been unable to secure enough additional funding. It had defaulted on payments to Amazon whose cloud service undergirded Stability’s core offerings. The star research team behind its flagship text-to-image generator Stable Diffusion had tendered their resignations just three days before — as Forbes would first report — and other senior leaders had issued him an ultimatum: resign, or we walk too. Still, onstage before a massive audience of peers and acolytes, Mostaque talked a big game. “AI is jet planes for the mind,” he opined. “AI is our collective intelligence. It's the human Colossus.” He claimed a new, faster version of the Stable Diffusion image generator released earlier this month could generate “200 cats with hats per second.” But later, when he was asked about Stability’s financial model, Mostaque fumbled. “I can’t say that publicly,” he replied. “But it’s going well. We’re ahead of forecast.” Four days later, Mostaque stepped down as CEO of Stability, as Forbes first reported. In a post to X, the service formerly known as Twitter, he claimed he’d voluntarily abdicated his role to decentralize “the concentration of power in AI.” But sources told Forbes that was hardly the case. Behind the scenes, Mostaque had fought to maintain his position and control despite mounting pressure externally and internally to step down. Company documents and interviews with 32 current and former employees, investors, collaborators and industry observers suggest his abrupt exit was the result of poor business judgment and wild overspending that undermined confidence in his vision and leadership, and ultimately kneecapped the company. Mostaque, through his attorneys, declined to comment on record on a detailed list of questions about the reporting in this story. But in an email to Forbes earlier this week he broadly disputed the allegations. “Nobody tells you how hard it is to be a CEO and there are better CEOs than me to scale a business,” he said in a statement. “I am not sure anyone else would have been able to build and grow the research team to build the best and most widely used models out there and I’m very proud of the team there. I look forward to moving onto the next problem to handle and hopefully move the needle.” In an emailed statement, Christian Laforte and Shan Shan Wong, the interim co-CEOs who replaced Mostaque, said, "the company remains focused on commercializing its world leading technology” and providing it “to partners across the creative industries." After starting Stability in 2019, Mostaque built the company into an early AI juggernaut by seizing upon a promising research project that would become Stable Diffusion and funding it into a business reality. The ease with which the software generated detailed images from the simplest text prompts immediately captivated the public: 10 million people used it on any given day, the company told Forbes in early 2023. For some true believers, Mostaque was a crucial advocate for open-source AI development in a space dominated by the closed systems of OpenAI, Google and Anthropic. But his startup’s rise to one of the buzziest in generative AI was in part built on a series of exaggerations and misleading claims, as Forbes first reported last year (Mostaque disputed some points at the time). And they continued after he raised $100 million at a $1 billion valuation just days after launching Stable Diffusion in 2022. His failure to deliver on an array of grand promises, like building bespoke AI models for nation states, and his decision to pour tens of millions into research without a sustainable business plan, eroded Stability’s foundations and jeopardized its future. "He was just giving shit away,” one former employee told Forbes. “That man legitimately wanted to transform the world. He actually wanted to train AI models for kids in Malawi. Was it practical? Absolutely not." By October 2023, Stability would have less than $4 million left in the bank, according to an internal memo prepared for a board meeting and reviewed by Forbes. And mounting debt, including months of overdue Amazon Web Services payments, had already left it in the red. To avoid legal penalties for skipping Americans staff’s payroll, the document explained, the London-based startup was considering delaying tax payments to the U.K. government. It was Stability’s armada of GPUs, the wildly powerful and equally expensive chips undergirding AI, that were so taxing the company’s finances. Hosted by AWS, they had long been one of Mostaque’s bragging points; he often touted them as one of the world’s 10 largest supercomputers. They were responsible for helping Stability’s researchers build and maintain one of the top AI image generators, as well as break important new ground on generative audio, video and 3D models. “Undeniably, Stability has continued to ship a lot of models,” said one former employee. “They may not have profited off of it, but the broader ecosystem benefitted in a huge, huge way.” But the costs associated with so much compute were now threatening to sink the company. According to an internal October financial forecast seen by Forbes, Stability was on track to spend $99 million on compute in 2023. It noted as well that Stability was “underpaying AWS bills for July (by $1M)” and “not planning to pay AWS at the end of October for August usage ($7M).” Then there were the September and October bills, plus $1 million owed to Google Cloud and $600,000 to GPU cloud data center CoreWeave. (Amazon, Google and CoreWeave declined to comment.) With an additional $54 million allocated to wages and operating expenses, Stability’s total projected costs for 2023 were $153 million. But according to its October financial report, its projected revenue for the calendar year was just $11 million. Stability was on track to lose more money per month than it made in an entire year. The company’s dire financial position had thoroughly soured Stability’s current investors, including Coatue, which had invested tens of millions in the company during its $101 million funding round in 2022. In the middle of 2023, Mostaque agreed to an independent audit after Coatue raised a series of concerns, according to a source with direct knowledge of the matter. The outcome of the investigation is unclear. Coatue declined to comment. Within a week of an early October board meeting where Mostaque shared that financial forecast, Lightspeed Venture Partners, another major investor, sent a letter to the board urging them to sell the company. The distressing numbers had “severely undermined” the firm’s confidence in Mostaque’s ability to lead the company. “In particular, we are surprised and deeply concerned by a cash position just now disclosed to us that is inconsistent with prior discussions on this topic,” Lightspeed’s general counsel Brett Nissenberg wrote in the letter, a copy of which was viewed by Forbes. “Lightspeed believes that the company is not likely financeable on terms that would assure the company’s long term sound financial position.” (Lightspeed declined a request for comment.) The calls for a sale led Stability to quietly begin looking for a buyer. Bloomberg reported in November that Stability approached AI startups Cohere and Jasper to gauge their interest. Stability denied this, and Jasper CEO Timothy Young did the same when reached for comment by Forbes. A Cohere representative declined to comment. But one prominent AI company confirmed that Mostaque’s representatives had reached out to them to test the waters. Those talks did not advance because “the numbers didn’t add up,” this person, who declined to be named due to the confidential nature of the talks, told Forbes. Stability also tried to court Samsung as a buyer, going so far as to redecorate its office in advance of a planned meeting with the Korean electronics giant. (Samsung said that it invested in Stability in 2023 and that it does not comment on M&A discussions.) Coatue had been calling for Mostaque’s resignation for months, according to a source with direct knowledge. But it and other investors were unable to oust him because he was the company’s majority shareholder. When they tried a different tact by rallying other investors to offer him a juicy equity package to resign, Mostaque refused, said two sources. By October, Coatue and Lightspeed had had enough. Coatue left the board and Lightspeed resigned its observer seat. “Emad infuriated our initial investors so much it’s just making it impossible for us to raise more money under acceptable terms,” one current Stability executive told Forbes. The early months of 2024 saw Stability’s already precarious position eroding further still. Employees were quietly laid off. Three people in a position to know estimated that at least 10% of staff were cut. And cash reserves continued to dwindle. Mostaque mentioned a lifeline at the October board meeting: $95 million in tentative funding from new investors, pending due diligence. But in the end, only a fraction of it was wired, two sources say, much of it from Intel, which Forbes has learned invested $20 million, a fraction of what was reported. (Intel did not return a request for comment by publication time.) Two hours after Forbes broke the news of Mostaque’s plans to step down as CEO, Stability issued a press release confirming his resignation. Chief operating officer Wong and chief technology officer Laforte have taken over in the interim. Mostaque, who said on X that he still owns a majority of the company, also stepped down from the board, which has now initiated a search for a permanent CEO. There is a lot of work to be done to turn things around, and very little time in which to do it. Said the current Stability executive, “There’s still a possibility of a turnaround story, but the odds drop by the day.” In July of 2023, Mostaque still thought he could pull it off. Halfway through the month, he shared a fundraising plan with his lieutenants. It was wildly optimistic, detailing the raise of $500 million in cash and another $750 million in computing facilities from marquee investors like Nvidia, Google, Intel and the World Bank (Nvidia and Google declined comment. Intel did not respond. The World Bank said it did not invest in Stability). In a Slack message reviewed by Forbes, Mostaque said Google was “willing to move fast” and the round was “likely to be oversubscribed.” It wasn’t. Three people with direct knowledge of these fundraising efforts told Forbes that while there was some interest in Stability, talks often stalled when it came time to disclose financials. Two of them noted that earlier in the year, Mostaque had simply stopped engaging with VCs who asked for numbers. Only one firm invested around that time: actor Ashton Kutcher’s Sound Ventures, which invested $35 million in the form of a convertible SAFE note during the second quarter, according to an internal document. (Sound Ventures did not respond to a request for comment.) And though he’d managed to score a meeting with Nvidia and its CEO Jensen Huang, it ended in disaster, according to two sources. “Under Jensen's microscopic questions, Emad just fell apart,” a source in position to know told Forbes. Huang quickly concluded Stability wasn’t ready for an investment from Nvidia, the sources said. Mostaque told Forbes in an email that he had not met with Huang since 2022, except to say “hello and what’s up a few times after.” His July 2023 message references a plan to raise $150 million from Nvidia. (Nvidia declined to comment.) After a June Forbes investigation citing more than 30 sources revealed Mostaque’s history of misleading claims, Mostaque struggled to raise funding, a Stability investor told Forbes. (Mostaque disputed the story at the time and called it "coordinated lies" in his email this week to Forbes). Increasingly, investors scrutinized his assertions and pressed for data. And Young, now the CEO of Jasper, turned down a verbal offer to be Stability’s president after reading the article, according to a source with direct knowledge of the matter. The collapse of the talks aggravated the board and other executives, who had hoped Young would compensate for the sales and business management skills that Mostaque lacked, according to four people in a position to know. (Young declined to comment.) When Stability’s senior leadership convened in London for the CogX conference in September, the financing had still not closed. There, a group of executives confronted Mostaque asking questions about the company’s cash position and runway, according to three people with direct knowledge of the incident. They did not get the clarity they’d hoped for. By October, Mostaque had reduced his fundraising target by more than 80%. The months that followed saw a steady drumbeat of departures — general counsel Adam Avrunin, vice presidents Mike Melnicki, Ed Newton-Rex and Joe Penna, chief people officer Ozden Onder — culminating in the demoralizing March exit of Stable Diffusion’s primary developers Robin Rombach, Andreas Blattmann, Patrick Esser and Dominik Lorenz. Rombach, who led the team, had been angling to leave for months, two sources said, first threatening to resign last summer because of the fundraising failures. Others left over concerns about cash flow, as well as liabilities — including what four people described as Mostaque’s lax approach to ensuring that Stability products could not be used to produce child sexual abuse imagery. “Stability AI is committed to preventing the misuse of AI and prohibits the use of our image models and services for unlawful activity, including attempts to edit or create CSAM,” Ella Irwin, senior vice president of integrity, said in a statement. Newton-Rex told Forbes he resigned because he disagreed with Stability’s position that training AI on copyrighted work without consent is fair use. Melnicki and Penna declined to comment. Avrunin and Onder could not be reached for comment. None of the researchers responded to requests for comment. The Stable Diffusion researchers’ departure as a cohort says a lot about the state of Stability AI. The company’s researchers were widely viewed as its crown jewels, their work subsidized with a firehose of pricey compute power that was even extended to people outside the company. Martino Russi, an artificial intelligence researcher, told Forbes that though he was never formally employed by Stability, the company provided him a “staggering” amount of compute between January and April 2023 to play around with developing an AI video generator that Stability might someday use. “It was Candy Land or Coney Island,” said Russi, who estimates that his experiment, which was ultimately shelved, cost the company $2.5 million. Stable Diffusion was simultaneously Stability’s marquee product and its existential cash crisis. One current employee described it to Forbes as “a giant vacuum that absorbed everything: money, compute, people.” While the software was widely used, with Mostaque claiming downloads reaching into the hundreds of millions, Stability struggled to translate that wild success into revenue. Mostaque knew it could be done — peers at Databricks, Elastic and MongoDB had all turned a free product into a lucrative business — he just couldn’t figure out how. His first attempt was Stability’s API, which allowed paying customers to integrate Stable Diffusion into their own products. In early 2023, a handful of small companies, like art generator app NightCafe and presentation software startup Tome, signed on, according to four people with knowledge of the deals. But Stability’s poor account management services soured many, and in a matter of months NightCafe and Tome canceled their contracts, three people said. NightCafe founder Angus Russell told Forbes that his company switched to a competitor which “offered much cheaper inference costs and a broader service.” Tome did not respond to a request for comment. Meanwhile, Mostaque’s efforts to court larger companies like Samsung and Snapchat were failing, according to five people familiar with the effort. Canva, which was already one of the heaviest users of open-sourced Stable Diffusion, had multiple discussions with Stability, which was angling for a contract it hoped would generate several millions in annual revenue. But the deal never materialized, four sources said. “These three companies wanted and needed us,” one former employee told Forbes. “They would have been the perfect customers.” (Samsung, Snap and Canva declined to comment.) “It’s not that there was not an appetite to pay Stability — there were tons of companies that would have that wanted to,” the former employee said. “There was a huge opportunity and demand, but just a resistance to execution.” Mostaque’s other big idea was to provide governments with bespoke national AI models that would invigorate their economies and citizenry. “Emad envisions a world where AI through 100 national models serves not as a tool of the few, but as a benefactor to all promising to confront great adversaries, cancer, autism, and the sands of time itself,” the AI avatar of Aristotle said in his intro at the conference. Mostaque told several prospective customers that he could deliver such models within 60 days — an untenable timeline, according to two people in position to know. Stability attempted to develop a model for the Singaporean government over the protestation of employees who questioned its technical feasibility, three sources familiar with the effort told Forbes. But it couldn’t pull it off and Singapore never became a customer. (The government of Singapore confirmed it did not enter into a deal with Stability, but declined to answer additional questions.) As Stability careened from one new business idea to another, resources were abruptly reallocated and researchers reassigned. The whiplash shifts in a largely siloed organization demoralized and infuriated employees. “There were ‘urgent’ things, ‘urgent urgent’ things and ‘most urgent,’” one former employee complained. “None of these things seem important if everything is important.” Another former Stability executive was far more pointed in their assessment. “Emad is the most disorganized leader I have ever worked with in my career,” this person told Forbes. “He has no vision, and changes directions every week, often based on what he sees on Twitter.” In a video interview posted shortly before this story was published, Mostaque explained his leadership style: “I'm particularly great at taking creatives, developers, researchers, others, and achieving their full potential in designing systems. But I should not be dealing with, you know, HR and operations and business development and other elements. There are far better people than me to do that.” By December 2023, Stability had partially abandoned its open-source roots and announced that any commercial use of Stable Diffusion would cost customers at least $20 per month (non-commercial and research use of Stable Diffusion would remain free). But privately, Stability was considering a potentially more lucrative source of revenue: reselling the compute it was leasing from providers like AWS, according to six people familiar with the effort. Though it was essentially GPU arbitrage, Stability framed the strategy to investors as a “managed services” offering. Its damning October financial report projected optimistically that such an offering would bring in $139 million in 2024 — 98% of its revenue. Multiple employees at the time told Forbes they feared reselling compute, even if the company called it “managed services,” would violate the terms of Stability’s contract with AWS. Amazon declined to comment. “The line internally was that we are not reselling compute,” one former employee said. “This was some of the dirtiest feeling stuff.” Stability also discussed reselling a cluster of Nvidia A100 chips, leased via CoreWeave, to the venture capital firm Andreessen Horowitz, three sources said. “It was under the guise of managed services, but there wasn’t any management happening,” one of these people told Forbes. Andreessen Horowitz and CoreWeave declined to comment. Stability did not respond to questions about if it plans to continue this strategy now that Mostaque is out of the picture. Regardless, interim co-CEOs Wong and Laforte are on a tight timeline to clean up his mess. Board chairman Jim O’Shaughnessy said in a statement that he was confident the pair “will adeptly steer the company forward in developing and commercializing industry-leading generative AI products.” But burn continues to far outpace revenue. The Financial Times reported Friday that the company made $5.4 million of revenue in February, against $8 million in costs. Several sources said there are ongoing concerns about making payroll for the roughly 150 remaining employees. Leadership roles have gone vacant for months amid the disarray, leaving the company increasingly directionless. Meanwhile, a potentially catastrophic legal threat looms over the company: A trio of copyright infringement lawsuits brought by Getty Images and a group of artists in the U.S. and U.K., who claim Stability illegally used their art and photography to train the AI models powering Stable Diffusion. A London-based court has already rejected the company’s bid to throw out one of the lawsuits on the basis that none of its researchers were based in the U.K. And Stability’s claim that Getty’s Delaware lawsuit should be blocked because it's a U.K.-based company was rejected. (Stability did not respond to questions about the litigation.) AI-related copyright litigation “could go on for years,” according to Eric Goldman, a law professor at Santa Clara University. He told Forbes that though plaintiffs suing AI firms face an uphill battle overcoming the existing legal precedent on copyright infringement, the quantity of arguments available to make are virtually inexhaustible. “Like in military theory, if there’s a gap in your lines, that’s where the enemy pours through — if any one of those arguments succeeds, it could completely change the generative AI environment,” he said. “In some sense, generative AI as an industry has to win everything.” Stability, which had more than $100 million in the bank just a year and a half ago, is in a deep hole. Not only does it need more funding, it needs a viable business model — or a buyer with the vision and chops to make it successful in a fast-moving and highly competitive sector. At an all hands meeting this past Monday, Stability’s new leaders detailed a path forward. One point of emphasis: a plan to better manage resources and expenses, according to one person in attendance. It’s a start, but Mostaque’s meddling has left them with little runway to execute. His resignation, though, has given some employees hope. “A few people are 100% going to reconsider leaving after today,” said one current employee. “And the weird gloomy aura of hearing Emad talking nonsense for an hour is gone.” Shortly before Mostaque resigned, one current Stability executive told Forbes that they were optimistic his departure could make Stability appealing enough to receive a small investment or sale to a friendly party. “There are companies that have raised hundreds of millions of dollars that have much less intrinsic value than Stability,” the person said. “A white knight may still appear.”

[Discussion]: Mark Zuckerberg on Meta's Strategy on Open Source and AI during the earnings call
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[Discussion]: Mark Zuckerberg on Meta's Strategy on Open Source and AI during the earnings call

During the recent earnings call, Mark Zuckerberg answered a question from Eric Sheridan of Goldman Sachs on Meta's AI strategy, opportunities to integrate into products, and why they open source models and how it would benefit their business. I found the reasoning to be very sound and promising for the OSS and AI community. The biggest risk from AI, in my opinion, is not the doomsday scenarios that intuitively come to mind but rather that the most powerful AI systems will only be accessible to the most powerful and resourceful corporations. Quote copied from Ben Thompson's write up on Meta's earning in his Stratechery blog post which goes beyond AI. It's behind a paywall but I highly recommend it personally. Some noteworthy quotes that signal the thought process at Meta FAIR and more broadly We’re just playing a different game on the infrastructure than companies like Google or Microsoft or Amazon We would aspire to and hope to make even more open than that. So, we’ll need to figure out a way to do that. ...lead us to do more work in terms of open sourcing, some of the lower level models and tools Open sourcing low level tools make the way we run all this infrastructure more efficient over time. On PyTorch: It’s generally been very valuable for us to provide that because now all of the best developers across the industry are using tools that we’re also using internally. I would expect us to be pushing and helping to build out an open ecosystem. For all the negative that comes out of the popular discourse on Meta, I think their work to open source key tech tools over the last 10 years has been exceptional, here's hoping it continues into this decade of AI and pushes other tech giants to also realize the benefits of Open Source. Full Transcript: Right now most of the companies that are training large language models have business models that lead them to a closed approach to development. I think there’s an important opportunity to help create an open ecosystem. If we can help be a part of this, then much of the industry will standardize on using these open tools and help improve them further. So this will make it easier for other companies to integrate with our products and platforms as we enable more integrations, and that will help our products stay at the leading edge as well. Our approach to AI and our infrastructure has always been fairly open. We open source many of our state of the art models so people can experiment and build with them. This quarter we released our LLaMa LLM to researchers. It has 65 billion parameters but outperforms larger models and has proven quite popular. We’ve also open-sourced three other groundbreaking visual models along with their training data and model weights — Segment Anything, DinoV2, and our Animated Drawings tool — and we’ve gotten positive feedback on all of those as well. I think that there’s an important distinction between the products we offer and a lot of the technical infrastructure, especially the software that we write to support that. And historically, whether it’s the Open Compute project that we’ve done or just open sourcing a lot of the infrastructure that we’ve built, we’ve historically open sourced a lot of that infrastructure, even though we haven’t open sourced the code for our core products or anything like that. And the reason why I think why we do this is that unlike some of the other companies in the space, we’re not selling a cloud computing service where we try to keep the different software infrastructure that we’re building proprietary. For us, it’s way better if the industry standardizes on the basic tools that we’re using and therefore we can benefit from the improvements that others make and others’ use of those tools can, in some cases like Open Compute, drive down the costs of those things which make our business more efficient too. So I think to some degree we’re just playing a different game on the infrastructure than companies like Google or Microsoft or Amazon, and that creates different incentives for us. So overall, I think that that’s going to lead us to do more work in terms of open sourcing, some of the lower level models and tools. But of course, a lot of the product work itself is going to be specific and integrated with the things that we do. So it’s not that everything we do is going to be open. Obviously, a bunch of this needs to be developed in a way that creates unique value for our products, but I think in terms of the basic models, I would expect us to be pushing and helping to build out an open ecosystem here, which I think is something that’s going to be important. On the AI tools, and we have a bunch of history here, right? So if you if you look at what we’ve done with PyTorch, for example, which has generally become the standard in the industry as a tool that a lot of folks who are building AI models and different things in that space use, it’s generally been very valuable for us to provide that because now all of the best developers across the industry are using tools that we’re also using internally. So the tool chain is the same. So when they create some innovation, we can easily integrate it into the things that we’re doing. When we improve something, it improves other products too. Because it’s integrated with our technology stack, when there are opportunities to make integrations with products, it’s much easier to make sure that developers and other folks are compatible with the things that we need in the way that our systems work. So there are a lot of advantages, but I view this more as a kind of back end infrastructure advantage with potential integrations on the product side, but one that should hopefully enable us to stay at the leading edge and integrate more broadly with the community and also make the way we run all this infrastructure more efficient over time. There are a number of models. I just gave PyTorch as an example. Open Compute is another model that has worked really well for us in this way, both to incorporate both innovation and scale efficiency into our own infrastructure. So I think that there’s, our incentives I think are basically aligned towards moving in this direction. Now that said, there’s a lot to figure out, right? So when you asked if there are going to be other opportunities, I hope so. I can’t speak to what all those things might be now. This is all quite early in getting developed. The better we do at the foundational work, the more opportunities I think that will come and present themselves. So I think that that’s all stuff that we need to figure out. But at least at the base level, I think we’re generally incentivized to move in this direction. And we also need to figure out how to go in that direction over time. I mean, I mentioned LLaMA before and I also want to be clear that while I’m talking about helping contribute to an open ecosystem, LLaMA is a model that we only really made available to researchers and there’s a lot of really good stuff that’s happening there. But a lot of the work that we’re doing, I think, we would aspire to and hope to make even more open than that. So, we’ll need to figure out a way to do that.

[N] How Stability AI’s Founder Tanked His Billion-Dollar Startup
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[N] How Stability AI’s Founder Tanked His Billion-Dollar Startup

forbes article: https://www.forbes.com/sites/kenrickcai/2024/03/29/how-stability-ais-founder-tanked-his-billion-dollar-startup/ archive no paywall: https://archive.is/snbeV How Stability AI’s Founder Tanked His Billion-Dollar Startup Mar 29, 2024 Stability AI founder Emad Mostaque took the stage last week at the Terranea Resort in Palos Verdes, California to roaring applause and an introduction from an AI-generated Aristotle who announced him as “a modern Prometheus” with “the astuteness of Athena and the vision of Daedalus.” “Under his stewardship, AI becomes the Herculean force poised to vanquish the twin serpents of illness and ailment and extend the olive branch of longevity,” the faux Aristotle proclaimed. “I think that’s the best intro I’ve ever had,” Mostaque said. But behind Mostaque's hagiographic introduction lay a grim and fast metastasizing truth. Stability, once one of AI’s buzziest startups, was floundering. It had been running out of money for months and Mostaque had been unable to secure enough additional funding. It had defaulted on payments to Amazon whose cloud service undergirded Stability’s core offerings. The star research team behind its flagship text-to-image generator Stable Diffusion had tendered their resignations just three days before — as Forbes would first report — and other senior leaders had issued him an ultimatum: resign, or we walk too. Still, onstage before a massive audience of peers and acolytes, Mostaque talked a big game. “AI is jet planes for the mind,” he opined. “AI is our collective intelligence. It's the human Colossus.” He claimed a new, faster version of the Stable Diffusion image generator released earlier this month could generate “200 cats with hats per second.” But later, when he was asked about Stability’s financial model, Mostaque fumbled. “I can’t say that publicly,” he replied. “But it’s going well. We’re ahead of forecast.” Four days later, Mostaque stepped down as CEO of Stability, as Forbes first reported. In a post to X, the service formerly known as Twitter, he claimed he’d voluntarily abdicated his role to decentralize “the concentration of power in AI.” But sources told Forbes that was hardly the case. Behind the scenes, Mostaque had fought to maintain his position and control despite mounting pressure externally and internally to step down. Company documents and interviews with 32 current and former employees, investors, collaborators and industry observers suggest his abrupt exit was the result of poor business judgment and wild overspending that undermined confidence in his vision and leadership, and ultimately kneecapped the company. Mostaque, through his attorneys, declined to comment on record on a detailed list of questions about the reporting in this story. But in an email to Forbes earlier this week he broadly disputed the allegations. “Nobody tells you how hard it is to be a CEO and there are better CEOs than me to scale a business,” he said in a statement. “I am not sure anyone else would have been able to build and grow the research team to build the best and most widely used models out there and I’m very proud of the team there. I look forward to moving onto the next problem to handle and hopefully move the needle.” In an emailed statement, Christian Laforte and Shan Shan Wong, the interim co-CEOs who replaced Mostaque, said, "the company remains focused on commercializing its world leading technology” and providing it “to partners across the creative industries." After starting Stability in 2019, Mostaque built the company into an early AI juggernaut by seizing upon a promising research project that would become Stable Diffusion and funding it into a business reality. The ease with which the software generated detailed images from the simplest text prompts immediately captivated the public: 10 million people used it on any given day, the company told Forbes in early 2023. For some true believers, Mostaque was a crucial advocate for open-source AI development in a space dominated by the closed systems of OpenAI, Google and Anthropic. But his startup’s rise to one of the buzziest in generative AI was in part built on a series of exaggerations and misleading claims, as Forbes first reported last year (Mostaque disputed some points at the time). And they continued after he raised $100 million at a $1 billion valuation just days after launching Stable Diffusion in 2022. His failure to deliver on an array of grand promises, like building bespoke AI models for nation states, and his decision to pour tens of millions into research without a sustainable business plan, eroded Stability’s foundations and jeopardized its future. "He was just giving shit away,” one former employee told Forbes. “That man legitimately wanted to transform the world. He actually wanted to train AI models for kids in Malawi. Was it practical? Absolutely not." By October 2023, Stability would have less than $4 million left in the bank, according to an internal memo prepared for a board meeting and reviewed by Forbes. And mounting debt, including months of overdue Amazon Web Services payments, had already left it in the red. To avoid legal penalties for skipping Americans staff’s payroll, the document explained, the London-based startup was considering delaying tax payments to the U.K. government. It was Stability’s armada of GPUs, the wildly powerful and equally expensive chips undergirding AI, that were so taxing the company’s finances. Hosted by AWS, they had long been one of Mostaque’s bragging points; he often touted them as one of the world’s 10 largest supercomputers. They were responsible for helping Stability’s researchers build and maintain one of the top AI image generators, as well as break important new ground on generative audio, video and 3D models. “Undeniably, Stability has continued to ship a lot of models,” said one former employee. “They may not have profited off of it, but the broader ecosystem benefitted in a huge, huge way.” But the costs associated with so much compute were now threatening to sink the company. According to an internal October financial forecast seen by Forbes, Stability was on track to spend $99 million on compute in 2023. It noted as well that Stability was “underpaying AWS bills for July (by $1M)” and “not planning to pay AWS at the end of October for August usage ($7M).” Then there were the September and October bills, plus $1 million owed to Google Cloud and $600,000 to GPU cloud data center CoreWeave. (Amazon, Google and CoreWeave declined to comment.) With an additional $54 million allocated to wages and operating expenses, Stability’s total projected costs for 2023 were $153 million. But according to its October financial report, its projected revenue for the calendar year was just $11 million. Stability was on track to lose more money per month than it made in an entire year. The company’s dire financial position had thoroughly soured Stability’s current investors, including Coatue, which had invested tens of millions in the company during its $101 million funding round in 2022. In the middle of 2023, Mostaque agreed to an independent audit after Coatue raised a series of concerns, according to a source with direct knowledge of the matter. The outcome of the investigation is unclear. Coatue declined to comment. Within a week of an early October board meeting where Mostaque shared that financial forecast, Lightspeed Venture Partners, another major investor, sent a letter to the board urging them to sell the company. The distressing numbers had “severely undermined” the firm’s confidence in Mostaque’s ability to lead the company. “In particular, we are surprised and deeply concerned by a cash position just now disclosed to us that is inconsistent with prior discussions on this topic,” Lightspeed’s general counsel Brett Nissenberg wrote in the letter, a copy of which was viewed by Forbes. “Lightspeed believes that the company is not likely financeable on terms that would assure the company’s long term sound financial position.” (Lightspeed declined a request for comment.) The calls for a sale led Stability to quietly begin looking for a buyer. Bloomberg reported in November that Stability approached AI startups Cohere and Jasper to gauge their interest. Stability denied this, and Jasper CEO Timothy Young did the same when reached for comment by Forbes. A Cohere representative declined to comment. But one prominent AI company confirmed that Mostaque’s representatives had reached out to them to test the waters. Those talks did not advance because “the numbers didn’t add up,” this person, who declined to be named due to the confidential nature of the talks, told Forbes. Stability also tried to court Samsung as a buyer, going so far as to redecorate its office in advance of a planned meeting with the Korean electronics giant. (Samsung said that it invested in Stability in 2023 and that it does not comment on M&A discussions.) Coatue had been calling for Mostaque’s resignation for months, according to a source with direct knowledge. But it and other investors were unable to oust him because he was the company’s majority shareholder. When they tried a different tact by rallying other investors to offer him a juicy equity package to resign, Mostaque refused, said two sources. By October, Coatue and Lightspeed had had enough. Coatue left the board and Lightspeed resigned its observer seat. “Emad infuriated our initial investors so much it’s just making it impossible for us to raise more money under acceptable terms,” one current Stability executive told Forbes. The early months of 2024 saw Stability’s already precarious position eroding further still. Employees were quietly laid off. Three people in a position to know estimated that at least 10% of staff were cut. And cash reserves continued to dwindle. Mostaque mentioned a lifeline at the October board meeting: $95 million in tentative funding from new investors, pending due diligence. But in the end, only a fraction of it was wired, two sources say, much of it from Intel, which Forbes has learned invested $20 million, a fraction of what was reported. (Intel did not return a request for comment by publication time.) Two hours after Forbes broke the news of Mostaque’s plans to step down as CEO, Stability issued a press release confirming his resignation. Chief operating officer Wong and chief technology officer Laforte have taken over in the interim. Mostaque, who said on X that he still owns a majority of the company, also stepped down from the board, which has now initiated a search for a permanent CEO. There is a lot of work to be done to turn things around, and very little time in which to do it. Said the current Stability executive, “There’s still a possibility of a turnaround story, but the odds drop by the day.” In July of 2023, Mostaque still thought he could pull it off. Halfway through the month, he shared a fundraising plan with his lieutenants. It was wildly optimistic, detailing the raise of $500 million in cash and another $750 million in computing facilities from marquee investors like Nvidia, Google, Intel and the World Bank (Nvidia and Google declined comment. Intel did not respond. The World Bank said it did not invest in Stability). In a Slack message reviewed by Forbes, Mostaque said Google was “willing to move fast” and the round was “likely to be oversubscribed.” It wasn’t. Three people with direct knowledge of these fundraising efforts told Forbes that while there was some interest in Stability, talks often stalled when it came time to disclose financials. Two of them noted that earlier in the year, Mostaque had simply stopped engaging with VCs who asked for numbers. Only one firm invested around that time: actor Ashton Kutcher’s Sound Ventures, which invested $35 million in the form of a convertible SAFE note during the second quarter, according to an internal document. (Sound Ventures did not respond to a request for comment.) And though he’d managed to score a meeting with Nvidia and its CEO Jensen Huang, it ended in disaster, according to two sources. “Under Jensen's microscopic questions, Emad just fell apart,” a source in position to know told Forbes. Huang quickly concluded Stability wasn’t ready for an investment from Nvidia, the sources said. Mostaque told Forbes in an email that he had not met with Huang since 2022, except to say “hello and what’s up a few times after.” His July 2023 message references a plan to raise $150 million from Nvidia. (Nvidia declined to comment.) After a June Forbes investigation citing more than 30 sources revealed Mostaque’s history of misleading claims, Mostaque struggled to raise funding, a Stability investor told Forbes. (Mostaque disputed the story at the time and called it "coordinated lies" in his email this week to Forbes). Increasingly, investors scrutinized his assertions and pressed for data. And Young, now the CEO of Jasper, turned down a verbal offer to be Stability’s president after reading the article, according to a source with direct knowledge of the matter. The collapse of the talks aggravated the board and other executives, who had hoped Young would compensate for the sales and business management skills that Mostaque lacked, according to four people in a position to know. (Young declined to comment.) When Stability’s senior leadership convened in London for the CogX conference in September, the financing had still not closed. There, a group of executives confronted Mostaque asking questions about the company’s cash position and runway, according to three people with direct knowledge of the incident. They did not get the clarity they’d hoped for. By October, Mostaque had reduced his fundraising target by more than 80%. The months that followed saw a steady drumbeat of departures — general counsel Adam Avrunin, vice presidents Mike Melnicki, Ed Newton-Rex and Joe Penna, chief people officer Ozden Onder — culminating in the demoralizing March exit of Stable Diffusion’s primary developers Robin Rombach, Andreas Blattmann, Patrick Esser and Dominik Lorenz. Rombach, who led the team, had been angling to leave for months, two sources said, first threatening to resign last summer because of the fundraising failures. Others left over concerns about cash flow, as well as liabilities — including what four people described as Mostaque’s lax approach to ensuring that Stability products could not be used to produce child sexual abuse imagery. “Stability AI is committed to preventing the misuse of AI and prohibits the use of our image models and services for unlawful activity, including attempts to edit or create CSAM,” Ella Irwin, senior vice president of integrity, said in a statement. Newton-Rex told Forbes he resigned because he disagreed with Stability’s position that training AI on copyrighted work without consent is fair use. Melnicki and Penna declined to comment. Avrunin and Onder could not be reached for comment. None of the researchers responded to requests for comment. The Stable Diffusion researchers’ departure as a cohort says a lot about the state of Stability AI. The company’s researchers were widely viewed as its crown jewels, their work subsidized with a firehose of pricey compute power that was even extended to people outside the company. Martino Russi, an artificial intelligence researcher, told Forbes that though he was never formally employed by Stability, the company provided him a “staggering” amount of compute between January and April 2023 to play around with developing an AI video generator that Stability might someday use. “It was Candy Land or Coney Island,” said Russi, who estimates that his experiment, which was ultimately shelved, cost the company $2.5 million. Stable Diffusion was simultaneously Stability’s marquee product and its existential cash crisis. One current employee described it to Forbes as “a giant vacuum that absorbed everything: money, compute, people.” While the software was widely used, with Mostaque claiming downloads reaching into the hundreds of millions, Stability struggled to translate that wild success into revenue. Mostaque knew it could be done — peers at Databricks, Elastic and MongoDB had all turned a free product into a lucrative business — he just couldn’t figure out how. His first attempt was Stability’s API, which allowed paying customers to integrate Stable Diffusion into their own products. In early 2023, a handful of small companies, like art generator app NightCafe and presentation software startup Tome, signed on, according to four people with knowledge of the deals. But Stability’s poor account management services soured many, and in a matter of months NightCafe and Tome canceled their contracts, three people said. NightCafe founder Angus Russell told Forbes that his company switched to a competitor which “offered much cheaper inference costs and a broader service.” Tome did not respond to a request for comment. Meanwhile, Mostaque’s efforts to court larger companies like Samsung and Snapchat were failing, according to five people familiar with the effort. Canva, which was already one of the heaviest users of open-sourced Stable Diffusion, had multiple discussions with Stability, which was angling for a contract it hoped would generate several millions in annual revenue. But the deal never materialized, four sources said. “These three companies wanted and needed us,” one former employee told Forbes. “They would have been the perfect customers.” (Samsung, Snap and Canva declined to comment.) “It’s not that there was not an appetite to pay Stability — there were tons of companies that would have that wanted to,” the former employee said. “There was a huge opportunity and demand, but just a resistance to execution.” Mostaque’s other big idea was to provide governments with bespoke national AI models that would invigorate their economies and citizenry. “Emad envisions a world where AI through 100 national models serves not as a tool of the few, but as a benefactor to all promising to confront great adversaries, cancer, autism, and the sands of time itself,” the AI avatar of Aristotle said in his intro at the conference. Mostaque told several prospective customers that he could deliver such models within 60 days — an untenable timeline, according to two people in position to know. Stability attempted to develop a model for the Singaporean government over the protestation of employees who questioned its technical feasibility, three sources familiar with the effort told Forbes. But it couldn’t pull it off and Singapore never became a customer. (The government of Singapore confirmed it did not enter into a deal with Stability, but declined to answer additional questions.) As Stability careened from one new business idea to another, resources were abruptly reallocated and researchers reassigned. The whiplash shifts in a largely siloed organization demoralized and infuriated employees. “There were ‘urgent’ things, ‘urgent urgent’ things and ‘most urgent,’” one former employee complained. “None of these things seem important if everything is important.” Another former Stability executive was far more pointed in their assessment. “Emad is the most disorganized leader I have ever worked with in my career,” this person told Forbes. “He has no vision, and changes directions every week, often based on what he sees on Twitter.” In a video interview posted shortly before this story was published, Mostaque explained his leadership style: “I'm particularly great at taking creatives, developers, researchers, others, and achieving their full potential in designing systems. But I should not be dealing with, you know, HR and operations and business development and other elements. There are far better people than me to do that.” By December 2023, Stability had partially abandoned its open-source roots and announced that any commercial use of Stable Diffusion would cost customers at least $20 per month (non-commercial and research use of Stable Diffusion would remain free). But privately, Stability was considering a potentially more lucrative source of revenue: reselling the compute it was leasing from providers like AWS, according to six people familiar with the effort. Though it was essentially GPU arbitrage, Stability framed the strategy to investors as a “managed services” offering. Its damning October financial report projected optimistically that such an offering would bring in $139 million in 2024 — 98% of its revenue. Multiple employees at the time told Forbes they feared reselling compute, even if the company called it “managed services,” would violate the terms of Stability’s contract with AWS. Amazon declined to comment. “The line internally was that we are not reselling compute,” one former employee said. “This was some of the dirtiest feeling stuff.” Stability also discussed reselling a cluster of Nvidia A100 chips, leased via CoreWeave, to the venture capital firm Andreessen Horowitz, three sources said. “It was under the guise of managed services, but there wasn’t any management happening,” one of these people told Forbes. Andreessen Horowitz and CoreWeave declined to comment. Stability did not respond to questions about if it plans to continue this strategy now that Mostaque is out of the picture. Regardless, interim co-CEOs Wong and Laforte are on a tight timeline to clean up his mess. Board chairman Jim O’Shaughnessy said in a statement that he was confident the pair “will adeptly steer the company forward in developing and commercializing industry-leading generative AI products.” But burn continues to far outpace revenue. The Financial Times reported Friday that the company made $5.4 million of revenue in February, against $8 million in costs. Several sources said there are ongoing concerns about making payroll for the roughly 150 remaining employees. Leadership roles have gone vacant for months amid the disarray, leaving the company increasingly directionless. Meanwhile, a potentially catastrophic legal threat looms over the company: A trio of copyright infringement lawsuits brought by Getty Images and a group of artists in the U.S. and U.K., who claim Stability illegally used their art and photography to train the AI models powering Stable Diffusion. A London-based court has already rejected the company’s bid to throw out one of the lawsuits on the basis that none of its researchers were based in the U.K. And Stability’s claim that Getty’s Delaware lawsuit should be blocked because it's a U.K.-based company was rejected. (Stability did not respond to questions about the litigation.) AI-related copyright litigation “could go on for years,” according to Eric Goldman, a law professor at Santa Clara University. He told Forbes that though plaintiffs suing AI firms face an uphill battle overcoming the existing legal precedent on copyright infringement, the quantity of arguments available to make are virtually inexhaustible. “Like in military theory, if there’s a gap in your lines, that’s where the enemy pours through — if any one of those arguments succeeds, it could completely change the generative AI environment,” he said. “In some sense, generative AI as an industry has to win everything.” Stability, which had more than $100 million in the bank just a year and a half ago, is in a deep hole. Not only does it need more funding, it needs a viable business model — or a buyer with the vision and chops to make it successful in a fast-moving and highly competitive sector. At an all hands meeting this past Monday, Stability’s new leaders detailed a path forward. One point of emphasis: a plan to better manage resources and expenses, according to one person in attendance. It’s a start, but Mostaque’s meddling has left them with little runway to execute. His resignation, though, has given some employees hope. “A few people are 100% going to reconsider leaving after today,” said one current employee. “And the weird gloomy aura of hearing Emad talking nonsense for an hour is gone.” Shortly before Mostaque resigned, one current Stability executive told Forbes that they were optimistic his departure could make Stability appealing enough to receive a small investment or sale to a friendly party. “There are companies that have raised hundreds of millions of dollars that have much less intrinsic value than Stability,” the person said. “A white knight may still appear.”

[D] Gary Marcus and Luis Lamb -- discussion of AGI and Neurosymbolic methods
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[D] Gary Marcus and Luis Lamb -- discussion of AGI and Neurosymbolic methods

https://youtu.be/nhUt6mKCPf8 Pod: https://anchor.fm/machinelearningstreettalk/episodes/54-Gary-Marcus-and-Luis-Lamb---Neurosymbolic-models-e125495 Professor Gary Marcus is a scientist, best-selling author, and entrepreneur. He is Founder and CEO of Robust.AI, and was Founder and CEO of Geometric Intelligence, a machine learning company acquired by Uber in 2016. Gary said in his recent next decade paper that — without us, or other creatures like us, the world would continue to exist, but it would not be described, distilled, or understood. Human lives are filled with abstraction and causal description. This is so powerful. Francois Chollet the other week said that intelligence is literally sensitivity to abstract analogies, and that is all there is to it. It's almost as if one of the most important features of intelligence is to be able to abstract knowledge, this drives the generalisation which will allow you to mine previous experience to make sense of many future novel situations. Also joining us today is Professor Luis Lamb — Secretary of Innovation for Science and Technology of the State of Rio Grande do Sul, Brazil. His Research Interests are Machine Learning and Reasoning, Neuro-Symbolic Computing, Logic in Computation and Artificial Intelligence, Cognitive and Neural Computation and also AI Ethics and Social Computing. Luis released his new paper Neurosymbolic AI: the third wave at the end of last year. It beautifully articulated the key ingredients needed in the next generation of AI systems, integrating type 1 and type 2 approaches to AI and it summarises all the of the achievements of the last 20 years of research. We cover a lot of ground in today's show. Explaining the limitations of deep learning, Rich Sutton's the bitter lesson and "reward is enough", and the semantic foundation which is required for us to build robust AI.

[N] Last Week in AI News Digest 08/15-08/21: detecting hate speech, dogfight simulation, disaster-response, and more!
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[N] Last Week in AI News Digest 08/15-08/21: detecting hate speech, dogfight simulation, disaster-response, and more!

Hi there, we at Skynet Today produce a weekly newsletter summarizing each week's major AI news, which seems like it'd be of interest to this subreddit. Here's what's in our latest one: Facebook’s AI for detecting hate speech is facing its biggest challenge yet Facebook has made significant progress recently to proactively take down content that violate its community standards. For example, in the second quarter of 2020, Facebook took down 104.6 million pieces of content. While reviews are typically performed by a vast workforce of human moderators, AI-powered tools have enabled Facebook to do this work at a greater scale for textual content. However, there’s a long way to go for these systems to match or exceed the capabilities of human moderators. This is because a large proportion of hate speech and misinformation is in the form of images and memes, and reasoning about the context and language-image interplay is an extremely difficult challenge for AI. Given Facebook’s scale and the speed at which some use it to spread hate, incite violence, and share lies with millions, Facebook will have to keep running to catch up. AI Slays Top F-16 Pilot In DARPA Dogfight Simulation The Defense Advanced Research Project Agency (DARPA) recently hosted a simulated F16 dogfight competition, with different AI bots competing with each other as well as with human pilots. The top AI bot was able to beat a human pilot 5-0 in the simulated contest. DARPA started this program “as a risk-reduction effort \[…\] to flesh out how human and machine pilots share operational control of a fighter jet to maximize its chances of mission success.” Competition runners are broadly optimistic about the demonstration of AI capabilities, even if they are not close to being deployed on a real aircraft. Of concern, the program had little discussion on the ethics of AI military applications, especially with the lethal autonomous weapon systems being considered. News Advances & Business Microsoft, Energy Dept. to Develop Disaster-Response AI Tools \- The U.S. Department of Energy and Microsoft Corp. on Tuesday announced a partnership to develop artificial-intelligence tools aimed at helping first-responders better react to fast-changing natural events, such as floods and wildfires. Coronavirus: Robot CERi is a bilingual Covid-19 expert \- Ceri is bilingual, clued-up on coronavirus and can tell what mood you are in. Ceri also happens to be a robot. Moscow DOH uses AI platform to detect lung cancer symptoms \- Moscow’s department of health is using an artificial intelligence (AI) platform to detect symptoms of lung cancer in CT scans, as part of a project to implement AI technology for radiology. Scientists develop artificial intelligence system for high precision recognition of hand gestures \- The recognition of human hand gestures by AI systems has been a valuable development over the last decade and has been adopted in high-precision surgical robots, health monitoring equipment and in gaming systems. Forget credit cards - now you can pay with your face. Creepy or cool? \- A new way to pay has arrived in Los Angeles: your face. Concerns & Hype The dystopian tech that companies are selling to help schools reopen sooner \- This fall, AI could be watching students social distance and checking their masks. Thousands of schools nationwide will not be reopening this fall. NYPD Used Facial Recognition Technology In Siege Of Black Lives Matter Activist’s Apartment \- The NYPD deployed facial recognition technology in its hunt for a prominent Black Lives Matter activist, whose home was besieged by dozens of officers and police dogs last week, a spokesperson confirmed to Gothamist. Machines can spot mental health issues - if you hand over your personal data \- Digital diagnosis could transform psychiatry by mining your most intimate data for clues. But is the privacy cost worth it? Supporting Black Artists Who Are Examining AI \- Technology has a complicated relationship with racial justice. Smartphones, internet platforms, and other digital tools can be used to document and expose racism. But digital tools can also fuel racism: smart doorbells surveil Black individuals. A-level and GCSE results in England to be based on teacher assessments in U-turn \- All A-level and GCSE results in England will be based on grades assesed by teachers instead of algorithms. Analysis & Policy GPT-3 and The Question of Automation \- Automation is not an all or nothing proposition. An AI model’s automation capability is highly conjoined with the task and application it is used in. An A.I. Movie Service Could One Day Serve You a New Custom Film Every Time \- How long will it be until an A.I. can make an actual feature film on demand? Fairness, evidence, and predictive equality \- How the causal fairness principle relates to predictive equality How robotics and automation could create new jobs in the new normal \- Depending on who you ask, AI and automation will either destroy jobs or create new ones. In reality, a greater push toward automation will probably both kill and create jobs - human workers will become redundant in certain spheres, sure, but many new roles will likely crop up. Expert Opinions & Discussion within the field Too many AI researchers think real-world problems are not relevant \- The community’s hyperfocus on novel methods ignores what’s really important.

[N] TheSequence Scope: When it comes to machine learning, size matters: Microsoft's DeepSpeed framework, which can train a model with up to a trillion parameters
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[N] TheSequence Scope: When it comes to machine learning, size matters: Microsoft's DeepSpeed framework, which can train a model with up to a trillion parameters

Hi there! Offering to your attention the latest edition of a weekly ML-newsletter that focusing on three things: impactful ML research papers, cool ML tech solutions, and ML use cases supported by investors. Please, see it below. Reddit is a new thing for me, and I've been struggling a bit with it, so please don't judge me too harsh for this promotion. This weekly digest is free and I hope you'd find the format convenient for you. Your feedback is very appreciated, and please feel free to sign up if you like it. 📝 Editorial  The recent emergence of pre-trained language models and transformer architectures pushed the creation of larger and larger machine learning models. Google’s BERT presented attention mechanism and transformer architecture possibilities as the “next big thing” in ML, and the numbers seem surreal. OpenAI’s GPT-2 set a record by processing 1.5 billion parameters, followed by Microsoft’s Turing-NLG, which processed 17 billion parameters just to see the new GPT-3 processing an astonishing 175 billion parameters. To not feel complacent, just this week Microsoft announced a new release of its DeepSpeed framework (which powers Turing-NLG), which can train a model with up to a trillion parameters. That sounds insane but it really isn’t.   What we are seeing is a consequence of several factors. First, computation power and parallelization techniques have evolved to a point where it is relatively easy to train machine learning models in large clusters of machines. Second and most importantly, in the current state of machine learning, larger models have regularly outperformed smaller and more specialized models. Knowledge reusability methods like transfer learning are still in very nascent stages. As a result, it’s really hard to build small models that can operate in uncertain environments. Furthermore, as models like GPT-3 and Turing-NLG have shown, there is some unexplainable magic that happens after models go past a certain size. Many of the immediate machine learning problems might be solved by scaling the current generation of neural network architectures. Plain and simple, when it comes to machine learning, size matters.   We would love to hear your opinions about the debate between broader-larger vs. smaller and more specialized models.   Leave a comment Now, to the most important developments in the AI industry this week 🔎 ML Research GPT-3 Falls Short in Machine Comprehension Proposed by researchers from a few major American universities, a 57-task test to measure models’ ability to reason poses challenges even for sophisticated models like GPT-3 ->read more in the original paper Better Text Summarization OpenAI published a paper showing a reinforcement learning with human feedback technique that can surpass supervised models ->read more on OpenAI blog Reinforcement Learning with Offline Datasets Researchers from the Berkeley AI Research (BAIR) Lab published a paper unveiling a method that uses offline datasets to improve reinforcement learning models->read more on BAIR blog 🤖 Cool AI Tech Releases New Version of DeepSpeed Microsoft open-sourced a new version of DeepSpeed, an open-source library for parallelizable training that can scale up to models with 1 trillion parameters->read more on Microsoft Research blog 💸 Money in AI AI-powered customer experience management platform Sprinklr has raised $200 million (kudos to our subscribers from Sprinklr 👏). Sprinklr's “AI listening processing” solution allows companies to get structured and meaningful sentiments and insights from unstructured customer data that comes from public conversations on different websites and social platforms. Xometry, an on-demand industrial parts marketplace, raises $75 million in Series E funding. The company provides a digital way of creating the right combination of buyers and manufacturers. Another example of AI implementation into matching two sides for a deal. Real estate tech company Orchard raises $69 million in its recent funding round. Orchard aims to digitize the whole real estate market, by developing a solution that combines machine learning and rapid human assistance to smooth the search, match the right deal, and simplify buying and selling relationships. Cybersecurity startup Pcysys raised $25 million in its funding round. Pcysys’ platform, which doesn’t require installation or network reconfiguration, uses algorithms to scan and “ethically” attack enterprise networks. Robotics farming company Iron Ox raised $20 million in a funding round. The system of farming robots is still semi-autonomous, the company’s goal is to become fully autonomous.  Insurtech company Descartes Underwriting raised $18.5 million. The company applies AI and machine learning technologies to climate risk predicting and insurance underwriting. Legaltech startup ThoughtRiver raised $10 million in its Series A round. Its AI solution applied to contract pre-screening aims to boost operational efficiency. Medtech startup Skin Analytics raised $5.1 million in Series A funding. Skin Analytics has developed a clinically validated AI system that can identify not only the important skin cancers but also precancerous lesions that can be treated, as well as a range of lesions that are benign. Amazon, along with several government organizations and three other industry partners, helped fund the National Science Foundation, a high-priority AI research initiative. The amount of funding is not disclosed. The content of TheSequence is written by Jesus Rodriguez, one of the most-read contributors to KDNuggets and TDS. You can check his Medium here.

[N] Last Week in AI News Digest 08/15-08/21: detecting hate speech, dogfight simulation, disaster-response, and more!
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[N] Last Week in AI News Digest 08/15-08/21: detecting hate speech, dogfight simulation, disaster-response, and more!

Hi there, we at Skynet Today produce a weekly newsletter summarizing each week's major AI news, which seems like it'd be of interest to this subreddit. Here's what's in our latest one: Facebook’s AI for detecting hate speech is facing its biggest challenge yet Facebook has made significant progress recently to proactively take down content that violate its community standards. For example, in the second quarter of 2020, Facebook took down 104.6 million pieces of content. While reviews are typically performed by a vast workforce of human moderators, AI-powered tools have enabled Facebook to do this work at a greater scale for textual content. However, there’s a long way to go for these systems to match or exceed the capabilities of human moderators. This is because a large proportion of hate speech and misinformation is in the form of images and memes, and reasoning about the context and language-image interplay is an extremely difficult challenge for AI. Given Facebook’s scale and the speed at which some use it to spread hate, incite violence, and share lies with millions, Facebook will have to keep running to catch up. AI Slays Top F-16 Pilot In DARPA Dogfight Simulation The Defense Advanced Research Project Agency (DARPA) recently hosted a simulated F16 dogfight competition, with different AI bots competing with each other as well as with human pilots. The top AI bot was able to beat a human pilot 5-0 in the simulated contest. DARPA started this program “as a risk-reduction effort \[…\] to flesh out how human and machine pilots share operational control of a fighter jet to maximize its chances of mission success.” Competition runners are broadly optimistic about the demonstration of AI capabilities, even if they are not close to being deployed on a real aircraft. Of concern, the program had little discussion on the ethics of AI military applications, especially with the lethal autonomous weapon systems being considered. News Advances & Business Microsoft, Energy Dept. to Develop Disaster-Response AI Tools \- The U.S. Department of Energy and Microsoft Corp. on Tuesday announced a partnership to develop artificial-intelligence tools aimed at helping first-responders better react to fast-changing natural events, such as floods and wildfires. Coronavirus: Robot CERi is a bilingual Covid-19 expert \- Ceri is bilingual, clued-up on coronavirus and can tell what mood you are in. Ceri also happens to be a robot. Moscow DOH uses AI platform to detect lung cancer symptoms \- Moscow’s department of health is using an artificial intelligence (AI) platform to detect symptoms of lung cancer in CT scans, as part of a project to implement AI technology for radiology. Scientists develop artificial intelligence system for high precision recognition of hand gestures \- The recognition of human hand gestures by AI systems has been a valuable development over the last decade and has been adopted in high-precision surgical robots, health monitoring equipment and in gaming systems. Forget credit cards - now you can pay with your face. Creepy or cool? \- A new way to pay has arrived in Los Angeles: your face. Concerns & Hype The dystopian tech that companies are selling to help schools reopen sooner \- This fall, AI could be watching students social distance and checking their masks. Thousands of schools nationwide will not be reopening this fall. NYPD Used Facial Recognition Technology In Siege Of Black Lives Matter Activist’s Apartment \- The NYPD deployed facial recognition technology in its hunt for a prominent Black Lives Matter activist, whose home was besieged by dozens of officers and police dogs last week, a spokesperson confirmed to Gothamist. Machines can spot mental health issues - if you hand over your personal data \- Digital diagnosis could transform psychiatry by mining your most intimate data for clues. But is the privacy cost worth it? Supporting Black Artists Who Are Examining AI \- Technology has a complicated relationship with racial justice. Smartphones, internet platforms, and other digital tools can be used to document and expose racism. But digital tools can also fuel racism: smart doorbells surveil Black individuals. A-level and GCSE results in England to be based on teacher assessments in U-turn \- All A-level and GCSE results in England will be based on grades assesed by teachers instead of algorithms. Analysis & Policy GPT-3 and The Question of Automation \- Automation is not an all or nothing proposition. An AI model’s automation capability is highly conjoined with the task and application it is used in. An A.I. Movie Service Could One Day Serve You a New Custom Film Every Time \- How long will it be until an A.I. can make an actual feature film on demand? Fairness, evidence, and predictive equality \- How the causal fairness principle relates to predictive equality How robotics and automation could create new jobs in the new normal \- Depending on who you ask, AI and automation will either destroy jobs or create new ones. In reality, a greater push toward automation will probably both kill and create jobs - human workers will become redundant in certain spheres, sure, but many new roles will likely crop up. Expert Opinions & Discussion within the field Too many AI researchers think real-world problems are not relevant \- The community’s hyperfocus on novel methods ignores what’s really important.

[Discussion]: Mark Zuckerberg on Meta's Strategy on Open Source and AI during the earnings call
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[Discussion]: Mark Zuckerberg on Meta's Strategy on Open Source and AI during the earnings call

During the recent earnings call, Mark Zuckerberg answered a question from Eric Sheridan of Goldman Sachs on Meta's AI strategy, opportunities to integrate into products, and why they open source models and how it would benefit their business. I found the reasoning to be very sound and promising for the OSS and AI community. The biggest risk from AI, in my opinion, is not the doomsday scenarios that intuitively come to mind but rather that the most powerful AI systems will only be accessible to the most powerful and resourceful corporations. Quote copied from Ben Thompson's write up on Meta's earning in his Stratechery blog post which goes beyond AI. It's behind a paywall but I highly recommend it personally. Some noteworthy quotes that signal the thought process at Meta FAIR and more broadly We’re just playing a different game on the infrastructure than companies like Google or Microsoft or Amazon We would aspire to and hope to make even more open than that. So, we’ll need to figure out a way to do that. ...lead us to do more work in terms of open sourcing, some of the lower level models and tools Open sourcing low level tools make the way we run all this infrastructure more efficient over time. On PyTorch: It’s generally been very valuable for us to provide that because now all of the best developers across the industry are using tools that we’re also using internally. I would expect us to be pushing and helping to build out an open ecosystem. For all the negative that comes out of the popular discourse on Meta, I think their work to open source key tech tools over the last 10 years has been exceptional, here's hoping it continues into this decade of AI and pushes other tech giants to also realize the benefits of Open Source. Full Transcript: Right now most of the companies that are training large language models have business models that lead them to a closed approach to development. I think there’s an important opportunity to help create an open ecosystem. If we can help be a part of this, then much of the industry will standardize on using these open tools and help improve them further. So this will make it easier for other companies to integrate with our products and platforms as we enable more integrations, and that will help our products stay at the leading edge as well. Our approach to AI and our infrastructure has always been fairly open. We open source many of our state of the art models so people can experiment and build with them. This quarter we released our LLaMa LLM to researchers. It has 65 billion parameters but outperforms larger models and has proven quite popular. We’ve also open-sourced three other groundbreaking visual models along with their training data and model weights — Segment Anything, DinoV2, and our Animated Drawings tool — and we’ve gotten positive feedback on all of those as well. I think that there’s an important distinction between the products we offer and a lot of the technical infrastructure, especially the software that we write to support that. And historically, whether it’s the Open Compute project that we’ve done or just open sourcing a lot of the infrastructure that we’ve built, we’ve historically open sourced a lot of that infrastructure, even though we haven’t open sourced the code for our core products or anything like that. And the reason why I think why we do this is that unlike some of the other companies in the space, we’re not selling a cloud computing service where we try to keep the different software infrastructure that we’re building proprietary. For us, it’s way better if the industry standardizes on the basic tools that we’re using and therefore we can benefit from the improvements that others make and others’ use of those tools can, in some cases like Open Compute, drive down the costs of those things which make our business more efficient too. So I think to some degree we’re just playing a different game on the infrastructure than companies like Google or Microsoft or Amazon, and that creates different incentives for us. So overall, I think that that’s going to lead us to do more work in terms of open sourcing, some of the lower level models and tools. But of course, a lot of the product work itself is going to be specific and integrated with the things that we do. So it’s not that everything we do is going to be open. Obviously, a bunch of this needs to be developed in a way that creates unique value for our products, but I think in terms of the basic models, I would expect us to be pushing and helping to build out an open ecosystem here, which I think is something that’s going to be important. On the AI tools, and we have a bunch of history here, right? So if you if you look at what we’ve done with PyTorch, for example, which has generally become the standard in the industry as a tool that a lot of folks who are building AI models and different things in that space use, it’s generally been very valuable for us to provide that because now all of the best developers across the industry are using tools that we’re also using internally. So the tool chain is the same. So when they create some innovation, we can easily integrate it into the things that we’re doing. When we improve something, it improves other products too. Because it’s integrated with our technology stack, when there are opportunities to make integrations with products, it’s much easier to make sure that developers and other folks are compatible with the things that we need in the way that our systems work. So there are a lot of advantages, but I view this more as a kind of back end infrastructure advantage with potential integrations on the product side, but one that should hopefully enable us to stay at the leading edge and integrate more broadly with the community and also make the way we run all this infrastructure more efficient over time. There are a number of models. I just gave PyTorch as an example. Open Compute is another model that has worked really well for us in this way, both to incorporate both innovation and scale efficiency into our own infrastructure. So I think that there’s, our incentives I think are basically aligned towards moving in this direction. Now that said, there’s a lot to figure out, right? So when you asked if there are going to be other opportunities, I hope so. I can’t speak to what all those things might be now. This is all quite early in getting developed. The better we do at the foundational work, the more opportunities I think that will come and present themselves. So I think that that’s all stuff that we need to figure out. But at least at the base level, I think we’re generally incentivized to move in this direction. And we also need to figure out how to go in that direction over time. I mean, I mentioned LLaMA before and I also want to be clear that while I’m talking about helping contribute to an open ecosystem, LLaMA is a model that we only really made available to researchers and there’s a lot of really good stuff that’s happening there. But a lot of the work that we’re doing, I think, we would aspire to and hope to make even more open than that. So, we’ll need to figure out a way to do that.

[N] How Stability AI’s Founder Tanked His Billion-Dollar Startup
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[N] How Stability AI’s Founder Tanked His Billion-Dollar Startup

forbes article: https://www.forbes.com/sites/kenrickcai/2024/03/29/how-stability-ais-founder-tanked-his-billion-dollar-startup/ archive no paywall: https://archive.is/snbeV How Stability AI’s Founder Tanked His Billion-Dollar Startup Mar 29, 2024 Stability AI founder Emad Mostaque took the stage last week at the Terranea Resort in Palos Verdes, California to roaring applause and an introduction from an AI-generated Aristotle who announced him as “a modern Prometheus” with “the astuteness of Athena and the vision of Daedalus.” “Under his stewardship, AI becomes the Herculean force poised to vanquish the twin serpents of illness and ailment and extend the olive branch of longevity,” the faux Aristotle proclaimed. “I think that’s the best intro I’ve ever had,” Mostaque said. But behind Mostaque's hagiographic introduction lay a grim and fast metastasizing truth. Stability, once one of AI’s buzziest startups, was floundering. It had been running out of money for months and Mostaque had been unable to secure enough additional funding. It had defaulted on payments to Amazon whose cloud service undergirded Stability’s core offerings. The star research team behind its flagship text-to-image generator Stable Diffusion had tendered their resignations just three days before — as Forbes would first report — and other senior leaders had issued him an ultimatum: resign, or we walk too. Still, onstage before a massive audience of peers and acolytes, Mostaque talked a big game. “AI is jet planes for the mind,” he opined. “AI is our collective intelligence. It's the human Colossus.” He claimed a new, faster version of the Stable Diffusion image generator released earlier this month could generate “200 cats with hats per second.” But later, when he was asked about Stability’s financial model, Mostaque fumbled. “I can’t say that publicly,” he replied. “But it’s going well. We’re ahead of forecast.” Four days later, Mostaque stepped down as CEO of Stability, as Forbes first reported. In a post to X, the service formerly known as Twitter, he claimed he’d voluntarily abdicated his role to decentralize “the concentration of power in AI.” But sources told Forbes that was hardly the case. Behind the scenes, Mostaque had fought to maintain his position and control despite mounting pressure externally and internally to step down. Company documents and interviews with 32 current and former employees, investors, collaborators and industry observers suggest his abrupt exit was the result of poor business judgment and wild overspending that undermined confidence in his vision and leadership, and ultimately kneecapped the company. Mostaque, through his attorneys, declined to comment on record on a detailed list of questions about the reporting in this story. But in an email to Forbes earlier this week he broadly disputed the allegations. “Nobody tells you how hard it is to be a CEO and there are better CEOs than me to scale a business,” he said in a statement. “I am not sure anyone else would have been able to build and grow the research team to build the best and most widely used models out there and I’m very proud of the team there. I look forward to moving onto the next problem to handle and hopefully move the needle.” In an emailed statement, Christian Laforte and Shan Shan Wong, the interim co-CEOs who replaced Mostaque, said, "the company remains focused on commercializing its world leading technology” and providing it “to partners across the creative industries." After starting Stability in 2019, Mostaque built the company into an early AI juggernaut by seizing upon a promising research project that would become Stable Diffusion and funding it into a business reality. The ease with which the software generated detailed images from the simplest text prompts immediately captivated the public: 10 million people used it on any given day, the company told Forbes in early 2023. For some true believers, Mostaque was a crucial advocate for open-source AI development in a space dominated by the closed systems of OpenAI, Google and Anthropic. But his startup’s rise to one of the buzziest in generative AI was in part built on a series of exaggerations and misleading claims, as Forbes first reported last year (Mostaque disputed some points at the time). And they continued after he raised $100 million at a $1 billion valuation just days after launching Stable Diffusion in 2022. His failure to deliver on an array of grand promises, like building bespoke AI models for nation states, and his decision to pour tens of millions into research without a sustainable business plan, eroded Stability’s foundations and jeopardized its future. "He was just giving shit away,” one former employee told Forbes. “That man legitimately wanted to transform the world. He actually wanted to train AI models for kids in Malawi. Was it practical? Absolutely not." By October 2023, Stability would have less than $4 million left in the bank, according to an internal memo prepared for a board meeting and reviewed by Forbes. And mounting debt, including months of overdue Amazon Web Services payments, had already left it in the red. To avoid legal penalties for skipping Americans staff’s payroll, the document explained, the London-based startup was considering delaying tax payments to the U.K. government. It was Stability’s armada of GPUs, the wildly powerful and equally expensive chips undergirding AI, that were so taxing the company’s finances. Hosted by AWS, they had long been one of Mostaque’s bragging points; he often touted them as one of the world’s 10 largest supercomputers. They were responsible for helping Stability’s researchers build and maintain one of the top AI image generators, as well as break important new ground on generative audio, video and 3D models. “Undeniably, Stability has continued to ship a lot of models,” said one former employee. “They may not have profited off of it, but the broader ecosystem benefitted in a huge, huge way.” But the costs associated with so much compute were now threatening to sink the company. According to an internal October financial forecast seen by Forbes, Stability was on track to spend $99 million on compute in 2023. It noted as well that Stability was “underpaying AWS bills for July (by $1M)” and “not planning to pay AWS at the end of October for August usage ($7M).” Then there were the September and October bills, plus $1 million owed to Google Cloud and $600,000 to GPU cloud data center CoreWeave. (Amazon, Google and CoreWeave declined to comment.) With an additional $54 million allocated to wages and operating expenses, Stability’s total projected costs for 2023 were $153 million. But according to its October financial report, its projected revenue for the calendar year was just $11 million. Stability was on track to lose more money per month than it made in an entire year. The company’s dire financial position had thoroughly soured Stability’s current investors, including Coatue, which had invested tens of millions in the company during its $101 million funding round in 2022. In the middle of 2023, Mostaque agreed to an independent audit after Coatue raised a series of concerns, according to a source with direct knowledge of the matter. The outcome of the investigation is unclear. Coatue declined to comment. Within a week of an early October board meeting where Mostaque shared that financial forecast, Lightspeed Venture Partners, another major investor, sent a letter to the board urging them to sell the company. The distressing numbers had “severely undermined” the firm’s confidence in Mostaque’s ability to lead the company. “In particular, we are surprised and deeply concerned by a cash position just now disclosed to us that is inconsistent with prior discussions on this topic,” Lightspeed’s general counsel Brett Nissenberg wrote in the letter, a copy of which was viewed by Forbes. “Lightspeed believes that the company is not likely financeable on terms that would assure the company’s long term sound financial position.” (Lightspeed declined a request for comment.) The calls for a sale led Stability to quietly begin looking for a buyer. Bloomberg reported in November that Stability approached AI startups Cohere and Jasper to gauge their interest. Stability denied this, and Jasper CEO Timothy Young did the same when reached for comment by Forbes. A Cohere representative declined to comment. But one prominent AI company confirmed that Mostaque’s representatives had reached out to them to test the waters. Those talks did not advance because “the numbers didn’t add up,” this person, who declined to be named due to the confidential nature of the talks, told Forbes. Stability also tried to court Samsung as a buyer, going so far as to redecorate its office in advance of a planned meeting with the Korean electronics giant. (Samsung said that it invested in Stability in 2023 and that it does not comment on M&A discussions.) Coatue had been calling for Mostaque’s resignation for months, according to a source with direct knowledge. But it and other investors were unable to oust him because he was the company’s majority shareholder. When they tried a different tact by rallying other investors to offer him a juicy equity package to resign, Mostaque refused, said two sources. By October, Coatue and Lightspeed had had enough. Coatue left the board and Lightspeed resigned its observer seat. “Emad infuriated our initial investors so much it’s just making it impossible for us to raise more money under acceptable terms,” one current Stability executive told Forbes. The early months of 2024 saw Stability’s already precarious position eroding further still. Employees were quietly laid off. Three people in a position to know estimated that at least 10% of staff were cut. And cash reserves continued to dwindle. Mostaque mentioned a lifeline at the October board meeting: $95 million in tentative funding from new investors, pending due diligence. But in the end, only a fraction of it was wired, two sources say, much of it from Intel, which Forbes has learned invested $20 million, a fraction of what was reported. (Intel did not return a request for comment by publication time.) Two hours after Forbes broke the news of Mostaque’s plans to step down as CEO, Stability issued a press release confirming his resignation. Chief operating officer Wong and chief technology officer Laforte have taken over in the interim. Mostaque, who said on X that he still owns a majority of the company, also stepped down from the board, which has now initiated a search for a permanent CEO. There is a lot of work to be done to turn things around, and very little time in which to do it. Said the current Stability executive, “There’s still a possibility of a turnaround story, but the odds drop by the day.” In July of 2023, Mostaque still thought he could pull it off. Halfway through the month, he shared a fundraising plan with his lieutenants. It was wildly optimistic, detailing the raise of $500 million in cash and another $750 million in computing facilities from marquee investors like Nvidia, Google, Intel and the World Bank (Nvidia and Google declined comment. Intel did not respond. The World Bank said it did not invest in Stability). In a Slack message reviewed by Forbes, Mostaque said Google was “willing to move fast” and the round was “likely to be oversubscribed.” It wasn’t. Three people with direct knowledge of these fundraising efforts told Forbes that while there was some interest in Stability, talks often stalled when it came time to disclose financials. Two of them noted that earlier in the year, Mostaque had simply stopped engaging with VCs who asked for numbers. Only one firm invested around that time: actor Ashton Kutcher’s Sound Ventures, which invested $35 million in the form of a convertible SAFE note during the second quarter, according to an internal document. (Sound Ventures did not respond to a request for comment.) And though he’d managed to score a meeting with Nvidia and its CEO Jensen Huang, it ended in disaster, according to two sources. “Under Jensen's microscopic questions, Emad just fell apart,” a source in position to know told Forbes. Huang quickly concluded Stability wasn’t ready for an investment from Nvidia, the sources said. Mostaque told Forbes in an email that he had not met with Huang since 2022, except to say “hello and what’s up a few times after.” His July 2023 message references a plan to raise $150 million from Nvidia. (Nvidia declined to comment.) After a June Forbes investigation citing more than 30 sources revealed Mostaque’s history of misleading claims, Mostaque struggled to raise funding, a Stability investor told Forbes. (Mostaque disputed the story at the time and called it "coordinated lies" in his email this week to Forbes). Increasingly, investors scrutinized his assertions and pressed for data. And Young, now the CEO of Jasper, turned down a verbal offer to be Stability’s president after reading the article, according to a source with direct knowledge of the matter. The collapse of the talks aggravated the board and other executives, who had hoped Young would compensate for the sales and business management skills that Mostaque lacked, according to four people in a position to know. (Young declined to comment.) When Stability’s senior leadership convened in London for the CogX conference in September, the financing had still not closed. There, a group of executives confronted Mostaque asking questions about the company’s cash position and runway, according to three people with direct knowledge of the incident. They did not get the clarity they’d hoped for. By October, Mostaque had reduced his fundraising target by more than 80%. The months that followed saw a steady drumbeat of departures — general counsel Adam Avrunin, vice presidents Mike Melnicki, Ed Newton-Rex and Joe Penna, chief people officer Ozden Onder — culminating in the demoralizing March exit of Stable Diffusion’s primary developers Robin Rombach, Andreas Blattmann, Patrick Esser and Dominik Lorenz. Rombach, who led the team, had been angling to leave for months, two sources said, first threatening to resign last summer because of the fundraising failures. Others left over concerns about cash flow, as well as liabilities — including what four people described as Mostaque’s lax approach to ensuring that Stability products could not be used to produce child sexual abuse imagery. “Stability AI is committed to preventing the misuse of AI and prohibits the use of our image models and services for unlawful activity, including attempts to edit or create CSAM,” Ella Irwin, senior vice president of integrity, said in a statement. Newton-Rex told Forbes he resigned because he disagreed with Stability’s position that training AI on copyrighted work without consent is fair use. Melnicki and Penna declined to comment. Avrunin and Onder could not be reached for comment. None of the researchers responded to requests for comment. The Stable Diffusion researchers’ departure as a cohort says a lot about the state of Stability AI. The company’s researchers were widely viewed as its crown jewels, their work subsidized with a firehose of pricey compute power that was even extended to people outside the company. Martino Russi, an artificial intelligence researcher, told Forbes that though he was never formally employed by Stability, the company provided him a “staggering” amount of compute between January and April 2023 to play around with developing an AI video generator that Stability might someday use. “It was Candy Land or Coney Island,” said Russi, who estimates that his experiment, which was ultimately shelved, cost the company $2.5 million. Stable Diffusion was simultaneously Stability’s marquee product and its existential cash crisis. One current employee described it to Forbes as “a giant vacuum that absorbed everything: money, compute, people.” While the software was widely used, with Mostaque claiming downloads reaching into the hundreds of millions, Stability struggled to translate that wild success into revenue. Mostaque knew it could be done — peers at Databricks, Elastic and MongoDB had all turned a free product into a lucrative business — he just couldn’t figure out how. His first attempt was Stability’s API, which allowed paying customers to integrate Stable Diffusion into their own products. In early 2023, a handful of small companies, like art generator app NightCafe and presentation software startup Tome, signed on, according to four people with knowledge of the deals. But Stability’s poor account management services soured many, and in a matter of months NightCafe and Tome canceled their contracts, three people said. NightCafe founder Angus Russell told Forbes that his company switched to a competitor which “offered much cheaper inference costs and a broader service.” Tome did not respond to a request for comment. Meanwhile, Mostaque’s efforts to court larger companies like Samsung and Snapchat were failing, according to five people familiar with the effort. Canva, which was already one of the heaviest users of open-sourced Stable Diffusion, had multiple discussions with Stability, which was angling for a contract it hoped would generate several millions in annual revenue. But the deal never materialized, four sources said. “These three companies wanted and needed us,” one former employee told Forbes. “They would have been the perfect customers.” (Samsung, Snap and Canva declined to comment.) “It’s not that there was not an appetite to pay Stability — there were tons of companies that would have that wanted to,” the former employee said. “There was a huge opportunity and demand, but just a resistance to execution.” Mostaque’s other big idea was to provide governments with bespoke national AI models that would invigorate their economies and citizenry. “Emad envisions a world where AI through 100 national models serves not as a tool of the few, but as a benefactor to all promising to confront great adversaries, cancer, autism, and the sands of time itself,” the AI avatar of Aristotle said in his intro at the conference. Mostaque told several prospective customers that he could deliver such models within 60 days — an untenable timeline, according to two people in position to know. Stability attempted to develop a model for the Singaporean government over the protestation of employees who questioned its technical feasibility, three sources familiar with the effort told Forbes. But it couldn’t pull it off and Singapore never became a customer. (The government of Singapore confirmed it did not enter into a deal with Stability, but declined to answer additional questions.) As Stability careened from one new business idea to another, resources were abruptly reallocated and researchers reassigned. The whiplash shifts in a largely siloed organization demoralized and infuriated employees. “There were ‘urgent’ things, ‘urgent urgent’ things and ‘most urgent,’” one former employee complained. “None of these things seem important if everything is important.” Another former Stability executive was far more pointed in their assessment. “Emad is the most disorganized leader I have ever worked with in my career,” this person told Forbes. “He has no vision, and changes directions every week, often based on what he sees on Twitter.” In a video interview posted shortly before this story was published, Mostaque explained his leadership style: “I'm particularly great at taking creatives, developers, researchers, others, and achieving their full potential in designing systems. But I should not be dealing with, you know, HR and operations and business development and other elements. There are far better people than me to do that.” By December 2023, Stability had partially abandoned its open-source roots and announced that any commercial use of Stable Diffusion would cost customers at least $20 per month (non-commercial and research use of Stable Diffusion would remain free). But privately, Stability was considering a potentially more lucrative source of revenue: reselling the compute it was leasing from providers like AWS, according to six people familiar with the effort. Though it was essentially GPU arbitrage, Stability framed the strategy to investors as a “managed services” offering. Its damning October financial report projected optimistically that such an offering would bring in $139 million in 2024 — 98% of its revenue. Multiple employees at the time told Forbes they feared reselling compute, even if the company called it “managed services,” would violate the terms of Stability’s contract with AWS. Amazon declined to comment. “The line internally was that we are not reselling compute,” one former employee said. “This was some of the dirtiest feeling stuff.” Stability also discussed reselling a cluster of Nvidia A100 chips, leased via CoreWeave, to the venture capital firm Andreessen Horowitz, three sources said. “It was under the guise of managed services, but there wasn’t any management happening,” one of these people told Forbes. Andreessen Horowitz and CoreWeave declined to comment. Stability did not respond to questions about if it plans to continue this strategy now that Mostaque is out of the picture. Regardless, interim co-CEOs Wong and Laforte are on a tight timeline to clean up his mess. Board chairman Jim O’Shaughnessy said in a statement that he was confident the pair “will adeptly steer the company forward in developing and commercializing industry-leading generative AI products.” But burn continues to far outpace revenue. The Financial Times reported Friday that the company made $5.4 million of revenue in February, against $8 million in costs. Several sources said there are ongoing concerns about making payroll for the roughly 150 remaining employees. Leadership roles have gone vacant for months amid the disarray, leaving the company increasingly directionless. Meanwhile, a potentially catastrophic legal threat looms over the company: A trio of copyright infringement lawsuits brought by Getty Images and a group of artists in the U.S. and U.K., who claim Stability illegally used their art and photography to train the AI models powering Stable Diffusion. A London-based court has already rejected the company’s bid to throw out one of the lawsuits on the basis that none of its researchers were based in the U.K. And Stability’s claim that Getty’s Delaware lawsuit should be blocked because it's a U.K.-based company was rejected. (Stability did not respond to questions about the litigation.) AI-related copyright litigation “could go on for years,” according to Eric Goldman, a law professor at Santa Clara University. He told Forbes that though plaintiffs suing AI firms face an uphill battle overcoming the existing legal precedent on copyright infringement, the quantity of arguments available to make are virtually inexhaustible. “Like in military theory, if there’s a gap in your lines, that’s where the enemy pours through — if any one of those arguments succeeds, it could completely change the generative AI environment,” he said. “In some sense, generative AI as an industry has to win everything.” Stability, which had more than $100 million in the bank just a year and a half ago, is in a deep hole. Not only does it need more funding, it needs a viable business model — or a buyer with the vision and chops to make it successful in a fast-moving and highly competitive sector. At an all hands meeting this past Monday, Stability’s new leaders detailed a path forward. One point of emphasis: a plan to better manage resources and expenses, according to one person in attendance. It’s a start, but Mostaque’s meddling has left them with little runway to execute. His resignation, though, has given some employees hope. “A few people are 100% going to reconsider leaving after today,” said one current employee. “And the weird gloomy aura of hearing Emad talking nonsense for an hour is gone.” Shortly before Mostaque resigned, one current Stability executive told Forbes that they were optimistic his departure could make Stability appealing enough to receive a small investment or sale to a friendly party. “There are companies that have raised hundreds of millions of dollars that have much less intrinsic value than Stability,” the person said. “A white knight may still appear.”

Made $19.2k this month, and just surpassed $1000 the last 24 hours. What I did and what's next.
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dams96This week

Made $19.2k this month, and just surpassed $1000 the last 24 hours. What I did and what's next.

It's the first time I hit $1000+ in 24 hours and I had no one to share it with (except you guys). I'm quite proud of my journey, and I would have thought that making $1000 in a day would make me ecstatic, but actually it's not the case. Not sure if it's because my revenue has grown by increment step so I had time to "prepare" myself to achieve this at one point, or just that I'm nowhere near my goal of 100k/month so that I'm not that affected by it. But it's crazy to think that my goal was to make 100$ daily at the end of 2024. So for those who don't know me (I guess most of you), I build mobile apps and ship them as fast as I can. Most of them are in the AI space. I already made a post here on how I become a mobile app developer so you can check it for more details, but essentially here's what I did : Always loved creating my own things and solve problems Built multiple YouTube channels since I was 15 (mobile gaming actually) that all worked great (but it was too niche so not that scalable, didn't like that) Did a few businesses here and there (drop shopping, selling merch to school, etc) Finished my master's degree in engineering about 2 years ago Worked a moment in a famous watch industry company and saw my potential. The combo of health issues, fixed salary (although it was quite a lot), and me wanting to be an entrepreneur made me leave the company. Created a TikTok account in mobile tech (got 10+ million views the 1st 3 days), manage to grow it to 200k subs in about 3 months Got plenty of collabs for promoting mobile apps (between $500 - $2000 for a collab) Said fuck it I should do my own apps and market them on my TikTok instead of doing collabs Me wanting to build my own apps happened around May-June 2023. Started my TikTok in Feb 2023. At this point I had already 150k+ subs on TikTok. You guys need to know that I suck at coding big time. During my studies I tried to limit as much as I could coding because I was a lazy bast*rd, even though I knew it would come to bite me in the ass one day. But an angel appeared to me in broad daylight, that angel was called GPT-4. I subscribed for 20$/month to get access, and instantly I saw the potential of AI and how much it could help me. Last year GPT-4 was ahead of its time and could already code me basic apps. I had already a mac so I just downloaded Xcode and that was it. My 1st app was a wallpaper app, and I kid you not 90% of it was made by AI. Yes sometimes I had to try again and again with different prompts but it was still so much faster compared to if I had to learn coding from scratch and write code with my own hands. The only thing I didn't do was implement the in app purchase, from which I find a guy on Fiverr to do it for me for 50$. After about 2 months of on-off coding, my first app was ready to be launched. So it was launched, had a great successful launch without doing any videos at that point (iOS 17 was released and my app was the first one alongside another one to offer live wallpapers for iOS 17. I knew that there was a huge app potential there when iOS 17 was released in beta as Apple changed their live wallpaper feature). I Then made a video a few weeks after on my mobile tiktok channel, made about 1 million views in 48 hours, brought me around 40k additional users. Was top 1 chart in graphism and design category for a few weeks (in France, as I'm French so my TikTok videos are in French). And was top 100 in that same category in 120+ countries. Made about 500$ ? Okay that was trash, but I had no idea to monetize the app correctly at that point. It was still a huge W to me and proved me that I could successfully launch apps. Then I learned ASO (App Store Optimization) in depth, searched on internet, followed mobile app developers on Twitter, checked YouTube videos, you name it. I was eager to learn more. I needed more. Then I just iterated, build my 2nd app in less than a month, my 3rd in 3 weeks and so on. I just build my 14th app in 3 days and is now in review. Everytime I manage to reuse some of my other app's code in my new one, which is why I can build them so much faster now. I know how to monetize my app better by checking out my competitors. I learn so much by just "spying" other apps. Funnily enough, I only made this one Tiktok video on my main account to promote my app. For all my other apps, I didn't do a single video where I showcase it, the downloads has only been thanks to ASO. I still use AI everyday. I'm still not good at coding (a bit better than when I started). I use AI to create my app icons (midjourney or the new AI model Flux which is great). I use figma + midjourney to create my App Store screenshots (and they actually look quite good). I use GPT-4o and Claude 3.5 Sonnet to code most of my apps features. I use gpt-4o to localize my app (if you want to optimize the number of downloads I strongly suggest localizing your app, it takes me about 10 minutes thanks to AI). Now what are my next goals ? To achieve the 100k/month I need to change my strategy a little. Right now the $20k/month comes from purely organic downloads, I didn't do any paid advertising. It will be hard for me to keep on launching new apps and rely on ASO to reach the 100k mark. The best bet to reach 100k is to collab with content creators and they create a viral video showcasing your app. Depending on the app it's not that easy, luckily some of my apps can be viral so I will need to find the right content creators. Second way is to try tiktok/meta ads, I can check (have checked) all the ads that have been made by my competitors (thank you EU), so what I would do is copy their ad concept and create similar ads than them. Some of them have millions in ad budget so I know they create high converting ads, so you don't need to try to create an ad creative from scratch. My only big fear is to get banned by Apple (for no reason of mine). In just a snap of a finger they can just ban you from the platform, that shit scares me. And you pretty much can't do anything. So that's about it for me. I'm quite proud of myself not going to lie. Have been battling so many health issues these past years where I just stay in bed all day I'm surprised to be able to make it work. Anyways feel free to ask questions. I hope it was interesting for some of you at least. PS: My new app was just approved by app review, let the app gods favor me and bring me many downloads ! Also forgot to talk about a potential $100k+ acquisition of one of my apps, but if that ever happens I'll make a post on it.

Jinxed - $0 month after bragging about my first $10k month here. (PROGRESS UPDATE)
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swagamoneyThis week

Jinxed - $0 month after bragging about my first $10k month here. (PROGRESS UPDATE)

A month ago I made a post in this sub about my first $10k month. It went viral. And guess what - I didn't make another dollar since. Honestly, I shouldn't have made any money that first month also. Because I didn't have an offer. If you're familiar with Alex Hormozi you know that the offer is what makes or breaks a business. And I simply didn't have it. I managed to close my first clients just because I rode the AI hype train and managed to capture a couple of CEOs who were riding it too. Took whatever I could get for installment without thinking about the future. (It also helped that I wasn't bullshitting and had a legit enterprise-grade custom GPT framework ready). But that's not a business strategy at all. You can't base your business solely off hype. So the last month was dedicated to crafting a proper offer. No selling involved. Purely discovery chats with as many people as possible. The viral post helped because I connected with some badass people I wouldn't have reached otherwise. Even managed to add a new team member from Reddit. But most importantly, we now have the offer: Enterprise-grade AI assistant trained on your data for a fraction of the market cost. Basically a custom GPT for companies that want a secure assistant "trained" on their data but are not willing to spend millions on OpenAI's Custom Models or hundreds of thousands on Enterprise ChatGPT. (OpenAI's introduction of exclusive business GPTs for $2-3M is an incredibly good leverage for this offer). Also got rid of the big installment fee and switched to a $1k/month starting price for attractiveness and simplicity for companies (that covers their Azure fees also). The key offer points here are: Data security (as there are cheap, but not enterprise-grade tools like PDF.ai) Good price (as not all businesses can afford to pay 6 figure premiums for their data security) So the lesson here (I suppose) is that it's okay to take a step back sometimes. Reevaluate your direction. It's not worth sprinting when you're running in circles. P.S. finally made a website https://jongri.tech

We made $325k in 2023 from AI products, starting from 0, with no-code, no funding and no audience
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hopefully_usefulThis week

We made $325k in 2023 from AI products, starting from 0, with no-code, no funding and no audience

I met my co-founder in late 2022 after an introduction from a mutual friend to talk about how to find contract Product Management roles. I was sporadically contracting at start-up at the time and he had just come out of another start-up that was wiped out by the pandemic. We hit it off, talking about ideas, sharing what other indie-hackers were doing, and given GPT-3’s prominence at the time, we started throwing around ideas about things we could build with it, if nothing else, just to learn. I should caveat, neither of us were AI experts when starting out, everything we learned has been through Twitter and blogs, my background is as an accountant, and his a consultant. Here’s how it went since then: &#x200B; Nov 2022 (+$50) \- We built a simple tool in around a week using GPT-3 fine-tuning and a no-code tool (Bubble) that helped UK university students write their personal statements for their applications \- We set some Google Ads going and managed to make a few sales (\~$50) in the first week \- OpenAI were still approving applications at the time and said this went against their “ethics” so we had to take it down &#x200B; Dec 2022 (+$200) \- We couldn’t stop coming up with ideas related to AI fine-tuning, but realised it was almost impossible to decide which to pursue \- We needed a deadline to force us so we signed up for the Ben’s Bites hackathon in late December \- In a week, we built and launched a no-code fine-tuning platform, allowing people to create fine-tuned models by dragging and dropping an Excel file onto it \- We launched it on Product Hunt, having no idea how to price it, and somehow managed to get \~2,000 visitors on the site and make 2 sales at $99 &#x200B; Jan 2023 (+$3,000) \- We doubled down on the fine-tuning idea and managed to get up to \~$300 MRR, plus a bunch of one-time sales and a few paid calls to help people get the most out of their models \- We quickly realised that people didn’t want to curate models themselves, they just wanted to dump data and get magic out \- That was when we saw people building “Talk with x book/podcast” on Twitter as side projects and realised that was the missing piece, we needed to turn it into a tool \- We started working on the new product in late January &#x200B; Feb 2023 (+$9,000) \- We started pre-selling access to an MVP for the new product, which allowed people to “chat with their data/content”, we got $5,000 in pre-sales, more than we made from the previous product in total \- By mid-February, after 3 weeks of building we were able to launch and immediately managed to get traction, getting to $1k MRR in < 1 week, building on the hype of ChatGPT and AI (we were very lucky here) &#x200B; Mar - Jul 2023 (+$98,000) \- We worked all the waking hours to keep up with customer demand, bugs, OpenAI issues \- We built integrations for a bunch of services like Slack, Teams, Wordpress etc, added tons of new functionality and continue talking to customers every day \- We managed to grow to $17k MRR (just about enough to cover our living expenses and costs in London) through building in public on Twitter, newsletters and AI directories (and a million other little things) \- We sold our fine-tuning platform for \~$20k and our university project for \~$3k on Acquire &#x200B; Aug 2023 (+$100,000) \- We did some custom development work based on our own product for a customer that proved pretty lucrative &#x200B; Sep - Oct 2023 (+$62,000) \- After 8 months of building constantly, we started digging more seriously into our usage and saw subscriptions plateauing \- We talked to and analysed all our paying users to identify the main use cases and found 75% were for SaaS customer support \- We took the leap to completely rebuild a version of our product around this use case, our biggest to date (especially given most features with no-code took us <1 day) &#x200B; Nov - Dec 2023 (+$53,000) \- We picked up some small custom development work that utilised our own tech \- We’re sitting at around $22k MRR now with a few bigger clients signed up and coming soon \- After 2 months of building and talking to users, we managed to finish our “v2” of our product, focussed squarely on SaaS customer support and launched it today. &#x200B; We have no idea what the response will be to this new version, but we’re pretty happy with it, but couldn’t have planned anything that happened to us in 2023 so who knows what will come of 2024, we just know that we are going to be learning a ton more. &#x200B; Overall, it is probably the most I have had to think in my life - other jobs you can zone out from time to time or rely on someone else if you aren’t feeling it - not when you are doing this, case and point, I am writing this with a banging head-cold right now, but wanted to get this done. A few more things we have learned along the way - context switching is unreal, as is keeping up with, learning and reacting to AI. There isn’t a moment of the day I am not thinking about what we do next. But while in some way we now have hundreds of bosses (our customers) I still haven’t felt this free and can’t imagine ever going back to work for someone else. Next year we’re really hoping to figure out some repeatable distribution channels and personally, I want to get a lot better at creating content/writing, this is a first step! Hope this helps someone else reading this to just try starting something and see what happens.

The delicate balance of building an online community business
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matthewbarbyThis week

The delicate balance of building an online community business

Hey /r/Entrepreneur 👋 Just under two years ago I launched an online community business called Traffic Think Tank with two other co-founders, Nick Eubanks and Ian Howells. As a Traffic Think Tank customer you (currently) pay $119 a month to get access to our online community, which is run through Slack. The community is focused on helping you learn various aspects of marketing, with a particular focus on search engine optimization (SEO). Alongside access to the Slack community, we publish new educational video content from outside experts every week that all customers have access to. At the time of writing, Traffic Think Tank has around 650 members spanning across 17 of the 24 different global time zones. I was on a business trip over in Sydney recently, and during my time there I met up with some of our Australia-based community members. During dinner I was asked by several of them how the idea for Traffic Think Tank came about and what steps we took to validate that the idea was worth pursuing.  This is what I told them… How it all began It all started with a personal need. Nick, an already successful entrepreneur and owner of a marketing agency, had tested out an early version Traffic Think Tank in early 2017. He offered real-time consulting for around ten customers that he ran from Slack. He would publish some educational videos and offer his advice on projects that the members were running. The initial test went well, but it was tough to maintain on his own and he had to charge a fairly high price to make it worth his time. That’s when he spoke to me and Ian about turning this idea into something much bigger. Both Ian and I offered something slightly different to Nick. We’ve both spent time in senior positions at marketing agencies, but currently hold senior director positions in 2,000+ public employee companies (HubSpot and LendingTree). Alongside this, as a trio we could really ramp up the quality and quantity of content within the community, spread out the administrative workload and just generally have more resources to throw at getting this thing off the ground. Admittedly, Nick was much more optimistic about the potential of Traffic Think Tank – something I’m very thankful for now – whereas Ian and I were in the camp of “you’re out of your mind if you think hundreds of people are going to pay us to be a part of a Slack channel”. To validate the idea at scale, we decided that we’d get an initial MVP of the community up and running with a goal of reaching 100 paying customers in the first six months. If we achieved that, we’d validated that it was a viable business and we would continue to pursue it. If not, we’d kill it. We spent the next month building out the initial tech stack that enabled us to accept payments, do basic user management to the Slack channel, and get a one-page website up and running with information on what Traffic Think Tank was all about.  After this was ready, we doubled down on getting some initial content created for members – I mean, we couldn’t have people just land in an empty Slack channel, could we? We created around ten initial videos, 20 or so articles and then some long threads full of useful information within the Slack channel so that members would have some content to pour into right from the beginning.  Then, it was time to go live. The first 100 customers Fortunately, both Nick and I had built a somewhat substantial following in the SEO space over the previous 5-10 years, so we at least had a large email list to tap into (a total of around 40,000 people). We queued up some launch emails, set an initial price of $99 per month and pressed send. [\[LINK\] The launch email I sent to my subscribers announcing Traffic Think Tank](https://mailchi.mp/matthewbarby/future-of-marketing-1128181) What we didn’t expect was to sell all of the initial 100 membership spots in the first 72 hours. “Shit. What do we do now? Are we ready for this many people? Are we providing them with enough value? What if something breaks in our tech stack? What if they don’t like the content? What if everyone hates Slack?” All of these were thoughts running through my head. This brings me to the first great decision we made: we closed down new membership intake for 3 months so that we could focus completely on adding value to the first cohort of users. The right thing at the right time SEO is somewhat of a dark art to many people that are trying to learn about it for the first time. There’s hundreds of thousands (possibly millions) of articles and videos online that talk about how to do SEO.  Some of it’s good advice; a lot of it is very bad advice.  Add to this that the barrier to entry of claiming to be an “expert” in SEO is practically non-existent and you have a recipe for disaster. This is why, for a long time, individuals involved in SEO have flocked in their masses to online communities for information and to bounce ideas off of others in the space. Forums like SEObook, Black Hat World, WickedFire, Inbound.org, /r/BigSEO, and many more have, at one time, been called home by many SEOs.  In recent times, these communities have either been closed down or just simply haven’t adapted to the changing needs of the community – one of those needs being real-time feedback on real-world problems.  The other big need that we all spotted and personally had was the ability to openly share the things that are working – and the things that aren’t – in SEO within a private forum. Not everyone wanted to share their secret sauce with the world. One of the main reasons we chose Slack as the platform to run our community on was the fact that it solved these two core needs. It gave the ability to communicate in real-time across multiple devices, and all of the information shared within it was outside of the public domain. The other problem that plagued a lot of these early communities was spam. Most of them were web-based forums that were free to access. That meant they became a breeding ground for people trying to either sell their services or promote their own content – neither of which is conducive to building a thriving community. This was our main motivation for charging a monthly fee to access Traffic Think Tank. We spent a lot of time thinking through pricing. It needed to be enough money that people would be motivated to really make use of their membership and act in a way that’s beneficial to the community, but not too much money that it became cost prohibitive to the people that would benefit from it the most. Considering that most of our members would typically spend between $200-800 per month on SEO software, $99 initially felt like the perfect balance. Growing pains The first three months of running the community went by without any major hiccups. Members were incredibly patient with us, gave us great feedback and were incredibly helpful and accommodating to other members. Messages were being posted every day, with Nick, Ian and myself seeding most of the engagement at this stage.  With everything going smoothly, we decided that it was time to open the doors to another intake of new members. At this point we’d accumulated a backlog of people on our waiting list, so we knew that simply opening our doors would result in another large intake. Adding more members to a community has a direct impact on the value that each member receives. For Traffic Think Tank in particular, the value for members comes from three areas: The ability to have your questions answered by me, Nick and Ian, as well as other members of the community. The access to a large library of exclusive content. The ability to build connections with the wider community. In the early stages of membership growth, there was a big emphasis on the first of those three points. We didn’t have an enormous content library, nor did we have a particularly large community of members, so a lot of the value came from getting a lot of one-to-one time with the community founders. [\[IMAGE\] Screenshot of engagement within the Traffic Think Tank Slack community](https://cdn.shortpixel.ai/client/qglossy,retimg,w_1322/https://www.matthewbarby.com/wp-content/uploads/2019/08/Community-Engagement-in-Traffic-Think-Tank.png) The good thing about having 100 members was that it was just about feasible to give each and every member some one-to-one time within the month, which really helped us to deliver those moments of delight that the community needed early on. Two-and-a-half months after we launched Traffic Think Tank, we opened the doors to another 250 people, taking our total number of members to 350. This is where we experienced our first growing pains.  Our original members had become used to being able to drop us direct messages and expect an almost instant response, but this wasn’t feasible anymore. There were too many people, and we needed to create a shift in behavior. We needed more value to come from the community engaging with one another or we’d never be able to scale beyond this level. We started to really pay attention to engagement metrics; how many people were logging in every day, and of those, how many were actually posting messages within public channels.  We asked members that were logging in a lot but weren’t posting (the “lurkers”) why that was the case. We also asked the members that engaged in the community the most what motivated them to post regularly. We learned a lot from doing this. We found that the large majority of highly-engaged members had much more experience in SEO, whereas most of the “lurkers” were beginners. This meant that most of the information being shared in the community was very advanced, with a lot of feedback from the beginners in the group being that they “didn’t want to ask a stupid question”.  As managers of the community, we needed to facilitate conversations that catered to all of our members, not just those at a certain level of skill. To tackle this problem, we created a number of new channels that had a much deeper focus on beginner topics so novice members had a safe place to ask questions without judgment.  We also started running live video Q&As each month where we’d answer questions submitted by the community. This gave our members one-on-one time with me, Nick and Ian, but spread the value of these conversations across the whole community rather than them being hidden within private messages. As a result of these changes, we found that the more experienced members in the community were really enjoying sharing their knowledge with those with less experience. The number of replies within each question thread was really starting to increase, and the community started to shift away from just being a bunch of threads created by me, Nick and Ian to a thriving forum of diverse topics compiled by a diverse set of individuals. This is what we’d always wanted. A true community. It was starting to happen. [\[IMAGE\] Chart showing community engagement vs individual member value](https://cdn.shortpixel.ai/client/qglossy,retimg,w_1602/https://www.matthewbarby.com/wp-content/uploads/2019/08/Community-Engagement-Balance-Graph.jpg) At the same time, we started to realize that we’ll eventually reach a tipping point where there’ll be too much content for us to manage and our members to engage with. When we reach this point, the community will be tough to follow and the quality of any given post will go down. Not only that, but the community will become increasingly difficult to moderate. We’re not there yet, but we recognize that this will come, and we’ll have to adjust our model again. Advocating advocacy As we started to feel more comfortable about the value that members were receiving, we made the decision to indefinitely open for new members. At the same time, we increased the price of membership (from $99 a month to $119) in a bid to strike the right balance between profitability as a business and to slow down the rate at which we were reaching the tipping point of community size. We also made the decision to repay all of our early adopters by grandfathering them in to the original pricing – and committing to always do this in the future. Despite the price increase, we saw a continued flow of new members come into the community. The craziest part about this was that we were doing practically no marketing activities to encourage new members– this was all coming from word of mouth. Our members were getting enough value from the community that they were recommending it to their friends, colleagues and business partners.  The scale at which this was happening really took us by surprise and it told us one thing very clearly: delivering more value to members resulted in more value being delivered to the business. This is a wonderful dynamic to have because it perfectly aligns the incentives on both sides. We’d said from the start that we wouldn’t sacrifice value to members for more revenue – this is something that all three of us felt very strongly about. First and foremost, we wanted to create a community that delivered value to its members and was run in a way that aligned with our values as people. If we could find a way to stimulate brand advocacy, while also tightening the bonds between all of our individual community members, we’d be boosting both customer retention and customer acquisition in the same motion. This became our next big focus. [\[TWEET\] Adam, one of our members wore his Traffic Think Tank t-shirt in the Sahara desert](https://twitter.com/AdamGSteele/status/1130892481099382784) We started with some simple things: We shipped out Traffic Think Tank branded T-shirts to all new members. We’d call out each of the individuals that would submit questions to our live Q&A sessions and thank them live on air. We set up a new channel that was dedicated to sharing a quick introduction to who you are, what you do and where you’re based for all new members. We’d created a jobs channel and a marketplace for selling, buying and trading services with other members. Our monthly “blind dates” calls were started where you’d be randomly grouped with 3-4 other community members so that you could hop on a call to get to know each other better. The Traffic Think Tank In Real Life (IRL)* channel was born, which enabled members to facilitate in-person meetups with each other. In particular, we saw that as members started to meet in person or via calls the community itself was feeling more and more like a family. It became much closer knit and some members started to build up a really positive reputation for being particularly helpful to other members, or for having really strong knowledge in a specific area. [\[TWEET\] Dinner with some of the Traffic Think Tank members in Brighton, UK](https://twitter.com/matthewbarby/status/1117175584080134149) Nick, Ian and I would go out of our way to try and meet with members in real life wherever we could. I was taken aback by how appreciative people were for us doing this, and it also served as an invaluable way to gain honest feedback from members. There was another trend that we’d observed that we didn’t really expect to happen. More and more members were doing business with each another. We’ve had people find new jobs through the community, sell businesses to other members, launch joint ventures together and bring members in as consultants to their business. This has probably been the most rewarding thing to watch, and it was clear that the deeper relationships that our members were forming were resulting in an increased level of trust to work with each other. We wanted to harness this and take it to a new level. This brought us to arguably the best decision we’ve made so far running Traffic Think Tank… we were going to run a big live event for our members. I have no idea what I’m doing It’s the first week of January 2019 and we’re less than three weeks away from Traffic Think Tank LIVE, our first ever in-person event hosting 150 people, most of which are Traffic Think Tank members. It's like an ongoing nightmare I can’t wake up from. That was Nick’s response in our private admin channel to myself and Ian when I asked if they were finding the run-up to the event as stressful as I was. I think that all three of us were riding on such a high from how the community was growing that we felt like we could do anything. Running an event? How hard can it be? Well, turns out it’s really hard. We had seven different speakers flying over from around the world to speak at the event, there was a pre- and after event party, and we’d planned a charity dinner where we would take ten attendees (picked at random via a raffle) out for a fancy meal. Oh, and Nick, Ian and I were hosting a live Q&A session on stage. It wasn’t until precisely 48 hours before the event that we’d realized we didn’t have any microphones, nor had a large amount of the swag we’d ordered arrived. Plus, a giant storm had hit Philly causing a TON of flight cancellations. Perfect. Just perfect. This was honestly the tip of the iceberg. We hadn’t thought about who was going to run the registration desk, who would be taking photos during the event and who would actually field questions from the audience while all three of us sat on stage for our live Q&A panel. Turns out that the answer to all of those questions were my wife, Laura, and Nick’s wife, Kelley. Thankfully, they were on hand to save our asses. The weeks running up to the event were honestly some of the most stressful of my life. We sold around 50% of our ticket allocation within the final two weeks before the event. All of the event organizers told us this would happen, but did we believe them? Hell no!  Imagine having two weeks until the big day and as it stood half of the room would be completely empty. I was ready to fly most of my extended family over just to make it look remotely busy. [\[IMAGE\] One of our speakers, Ryan Stewart, presenting at Traffic Think Tank LIVE](https://cdn.shortpixel.ai/client/qglossy,retimg,w_1920/https://www.matthewbarby.com/wp-content/uploads/2019/08/Traffic-Think-Tank-LIVE-Ryan-Presenting.jpg) Thankfully, if all came together. We managed to acquire some microphones, the swag arrived on the morning of the event, all of our speakers were able to make it on time and the weather just about held up so that our entire allocation of ticket holders was able to make it to the event. We pooled together and I’m proud to say that the event was a huge success. While we made a substantial financial loss on the event itself, January saw a huge spike in new members, which more than recouped our losses. Not only that, but we got to hang out with a load of our members all day while they said really nice things about the thing we’d built. It was both exhausting and incredibly rewarding. Bring on Traffic Think Tank LIVE 2020! (This time we’re hiring an event manager...)   The road ahead Fast forward to today (August 2019) and Traffic Think Tank has over 650 members. The biggest challenges that we’re tackling right now include making sure the most interesting conversations and best content surfaces to the top of the community, making Slack more searchable (this is ultimately one of its flaws as a platform) and giving members a quicker way to find the exclusive content that we create. You’ll notice there’s a pretty clear theme here. In the past 30 days, 4,566 messages were posted in public channels inside Traffic Think Tank. If you add on any messages posted inside private direct messages, this number rises to 21,612. That’s a lot of messages. To solve these challenges and enable further scale in the future, we’ve invested a bunch of cash and our time into building out a full learning management system (LMS) that all members will get access to alongside the Slack community. The LMS will be a web-based portal that houses all of the video content we produce. It will also  provide an account admin section where users can update or change their billing information (they have to email us to do this right now, which isn’t ideal), a list of membership perks and discounts with our partners, and a list of links to some of the best threads within Slack – when clicked, these will drop you directly into Slack. [\[IMAGE\] Designs for the new learning management system (LMS)](https://cdn.shortpixel.ai/client/qglossy,retimg,w_2378/https://www.matthewbarby.com/wp-content/uploads/2019/08/Traffic-Think-Tank-LMS.png) It’s not been easy, but we’re 95% of the way through this and I’m certain that it will have a hugely positive impact on the experience for our members. Alongside this we hired a community manager, Liz, who supports with any questions that our members have, coordinates with external experts to arrange webinars for the community, helps with new member onboarding, and has tightened up some of our processes around billing and general accounts admin. This was a great decision. Finally, we’ve started planning next year’s live event, which we plan to more than double in size to 350 attendees, and we decided to pick a slightly warmer location in Miami this time out. Stay tuned for me to have a complete meltdown 3 weeks from the event. Final thoughts When I look back on the journey we’ve had so far building Traffic Think Tank, there’s one very important piece to this puzzle that’s made all of this work that I’ve failed to mention so far: co-founder alignment. Building a community is a balancing act that relies heavily on those in charge being completely aligned. Nick, Ian and I completely trust each other and more importantly, are philosophically aligned on how we want to run and grow the community. If we didn’t have this, the friction between us could tear apart the entire community. Picking the right people to work with is important in any company, but when your business is literally about bringing people together, there’s no margin for error here.  While I’m sure there will be many more challenges ahead, knowing that we all trust each other to make decisions that fall in line with each of our core values makes these challenges dramatically easier to overcome. Finally, I’d like to thank all of our members for making the community what it is today – it’d be nothing without you and I promise that we’ll never take that for granted. &#x200B; I originally posted this on my blog here. Welcoming all of your thoughts, comments, questions and I'll do my best to answer them :)

Raised $450k for my startup, here are the lessons I've learned along the way
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Raised $450k for my startup, here are the lessons I've learned along the way

2021 has been a pretty amazing year for Omnisearch. Having started initial work on Omnisearch at the end of 2020, we entered the new year with a working MVP yet no revenue, no significant partnerships, and no funding. Fast forward to the end of 2021, and we now have fantastic revenue growth, a partnership with a public company, and a far more powerful, complete and polished product. But one milestone really changed Omnisearch’s trajectory: our $450,000 USD pre-seed round by GoAhead Ventures. In this post I want to share the story of how it came about and offer a couple of takeaways to keep in mind when preparing for fundraising. &#x200B; The story Contrary to most advice, my co-founder Matej and I didn’t allocate a specific time to switch to “fundraising mode” but rather talked to investors on an ongoing basis. It was a bit of a distraction from working on the product, but on the positive side we were able to constantly get feedback on the idea, pitch, go-to-market strategy and hiring, as well as hearing investors’ major concerns sooner rather than later. That being said, our six-month long fundraising efforts weren’t yielding results - we talked to about twenty investors, mostly angels or smaller funds, with no success. The feedback was generally of the “too early for us” variety (since we were still pre-revenue), with additional questions about our go-to-market strategy and ideal customer persona. The introduction to our eventual investors, California-based GoAhead Ventures, came through a friend who had pitched them previously. We wrote a simple blurb and sent our pitch deck. We then went through GoAhead’s hyper-efficient screening process, consisting of a 30-minute call, a recorded three-minute pitch, and filling out a simple Google doc. Throughout the whole process, the GoAhead team left an awesome impression thanks to their knowledge of enterprise software and their responsiveness. They ended up investing and the whole deal was closed within two weeks, which is super fast even by Silicon Valley standards. While our fundraising experience is a single data point and your case might be different, here are the key takeaways from our journey. &#x200B; Perseverance wins: Like I said above, we talked to about twenty investors before we closed our round. Getting a series of “no”s sucks, but we took the feedback seriously and tried to prepare better for questions that caught us off guard. But we persevered, keeping in mind that from a bird’s eye perspective it’s an amazing time to be building startups and raising funds. Focus on traction: Sounds pretty obvious, right? The truth is, though, that even a small amount of revenue is infinitely better than none at all. One of the major differences between our eventual successful investor pitch and the earlier ones was that we had actual paying customers, though our MRR was low. This allows you to talk about customers in the present tense, showing there’s actual demand for your product and making the use cases more tangible. And ideally, highlight a couple of customer testimonials to boost your credibility. Have a demo ready: In Omnisearch’s case, the demo was oftentimes the best received part of the pitch or call. We’d show investors the live demo, and for bonus points even asked them to choose a video from YouTube and then try searching through it. This always had a “wow” effect on prospective investors and made the subsequent conversation more exciting and positive. Accelerators: Accelerators like Y Combinator or Techstars can add enormous value to a startup, especially in the early stages. And while it’s a great idea to apply, don’t rely on them too heavily. Applications happen only a few times a year, and you should have a foolproof fundraising plan in case you don’t get in. In our case, we just constantly looked for investors who were interested in our space (defined as enterprise SaaS more broadly), using LinkedIn, AngelList, and intros from our own network. Practice the pitch ad nauseam: Pitching is tough to get right even for seasoned pros, so it pays to practice as often as possible. We took every opportunity to perfect the pitch: attending meetups and giving the thirty-second elevator pitch to other attendees over beer and pizza, participating in startup competitions, going to conferences and exhibiting at our own booth, attending pre-accelerator programs, and pitching to friends who are in the startup world. Show an understanding of the competition: Frankly, this was one of the strongest parts of our pitch and investor conversations. If you’re in a similar space to ours, Gartner Magic Quadrants and Forrester Waves are an awesome resource, as well as sites like AlternativeTo or Capterra and G2. By thoroughly studying these resources we gained a great understanding of the industry landscape and were able to articulate our differentiation more clearly and succinctly. Presenting this visually in a coordinate system or a feature grid is, from our experience, even more effective. Remember it’s just the beginning! Getting your first round of funding is just the beginning of the journey, so it’s important to avoid euphoria and get back to building and selling the product as soon as possible. While securing funding enables you to scale the team, and is a particular relief if the founders had worked without a salary, the end goal is still to build a big, profitable, and overall awesome startup.

How a founder built a B2B AI startup to serve with 65+ global brands (including Fortune500 companies)
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How a founder built a B2B AI startup to serve with 65+ global brands (including Fortune500 companies)

AI Palette is an AI-driven platform that helps food and beverage companies predict emerging product trends. I had the opportunity recently to sit down with the founder to get his advice on building an AI-first startup, which he'll be going through in this post. About AI Palette: Co-founders: >!2 (Somsubhra GanChoudhuri, Himanshu Upreti)!!100+!!$12.7M USD!!AI-powered predictive analytics for the CPG (Consumer Packaged Goods) industry!!Signed first paying customer in the first year!!65+ global brands, including Cargill, Diageo, Ajinomoto, Symrise, Mondelez, and L’Oréal, use AI Palette!!Every new product launched has secured a paying client within months!!Expanded into Beauty & Personal Care (BPC), onboarding one of India’s largest BPC companies within weeks!!Launched multiple new product lines in the last two years, creating a unified suite for brand innovation!Identify the pain points in your industry for ideas* When I was working in the flavour and fragrance industry, I noticed a major issue CPG companies faced: launching a product took at least one to two years. For instance, if a company decided today to launch a new juice, it wouldn’t hit the market until 2027. This long timeline made it difficult to stay relevant and on top of trends. Another big problem I noticed was that companies relied heavily on market research to determine what products to launch. While this might work for current consumer preferences, it was highly inefficient since the product wouldn’t actually reach the market for several years. By the time the product launched, the consumer trends had already shifted, making that research outdated. That’s where AI can play a crucial role. Instead of looking at what consumers like today, we realised that companies should use AI to predict what they will want next. This allows businesses to create products that are ahead of the curve. Right now, the failure rate for new product launches is alarmingly high, with 8 out of 10 products failing. By leveraging AI, companies can avoid wasting resources on products that won’t succeed, leading to better, more successful launches. Start by talking to as many industry experts as possible to identify the real problems When we first had the idea for AI Palette, it was just a hunch, a gut feeling—we had no idea whether people would actually pay for it. To validate the idea, we reached out to as many people as we could within the industry. Since our focus area was all about consumer insights, we spoke to professionals in the CPG sector, particularly those in the insights departments of CPG companies. Through these early conversations, we began to see a common pattern emerge and identified the exact problem we wanted to solve. Don’t tell people what you’re building—listen to their frustrations and challenges first. Going into these early customer conversations, our goal was to listen and understand their challenges without telling them what we were trying to build. This is crucial as it ensures that you can gather as much data about the problem to truly understand it and that you aren't biasing their answers by showing your solution. This process helped us in two key ways: First, it validated that there was a real problem in the industry through the number of people who spoke about experiencing the same problem. Second, it allowed us to understand the exact scale and depth of the problem—e.g., how much money companies were spending on consumer research, what kind of tools they were currently using, etc. Narrow down your focus to a small, actionable area to solve initially. Once we were certain that there was a clear problem worth solving, we didn’t try to tackle everything at once. As a small team of two people, we started by focusing on a specific area of the problem—something big enough to matter but small enough for us to handle. Then, we approached customers with a potential solution and asked them for feedback. We learnt that our solution seemed promising, but we wanted to validate it further. If customers are willing to pay you for the solution, it’s a strong validation signal for market demand. One of our early customer interviewees even asked us to deliver the solution, which we did manually at first. We used machine learning models to analyse the data and presented the results in a slide deck. They paid us for the work, which was a critical moment. It meant we had something with real potential, and we had customers willing to pay us before we had even built the full product. This was the key validation that we needed. By the time we were ready to build the product, we had already gathered crucial insights from our early customers. We understood the specific information they wanted and how they wanted the results to be presented. This input was invaluable in shaping the development of our final product. Building & Product Development Start with a simple concept/design to validate with customers before building When we realised the problem and solution, we began by designing the product, but not by jumping straight into coding. Instead, we created wireframes and user interfaces using tools like InVision and Figma. This allowed us to visually represent the product without the need for backend or frontend development at first. The goal was to showcase how the product would look and feel, helping potential customers understand its value before we even started building. We showed these designs to potential customers and asked for feedback. Would they want to buy this product? Would they pay for it? We didn’t dive into actual development until we found a customer willing to pay a significant amount for the solution. This approach helped us ensure we were on the right track and didn’t waste time or resources building something customers didn’t actually want. Deliver your solution using a manual consulting approach before developing an automated product Initially, we solved problems for customers in a more "consulting" manner, delivering insights manually. Recall how I mentioned that when one of our early customer interviewees asked us to deliver the solution, we initially did it manually by using machine learning models to analyse the data and presenting the results to them in a slide deck. This works for the initial stages of validating your solution, as you don't want to invest too much time into building a full-blown MVP before understanding the exact features and functionalities that your users want. However, after confirming that customers were willing to pay for what we provided, we moved forward with actual product development. This shift from a manual service to product development was key to scaling in a sustainable manner, as our building was guided by real-world feedback and insights rather than intuition. Let ongoing customer feedback drive iteration and the product roadmap Once we built the first version of the product, it was basic, solving only one problem. But as we worked closely with customers, they requested additional features and functionalities to make it more useful. As a result, we continued to evolve the product to handle more complex use cases, gradually developing new modules based on customer feedback. Product development is a continuous process. Our early customers pushed us to expand features and modules, from solving just 20% of their problems to tackling 50–60% of their needs. These demands shaped our product roadmap and guided the development of new features, ultimately resulting in a more complete solution. Revenue and user numbers are key metrics for assessing product-market fit. However, critical mass varies across industries Product-market fit (PMF) can often be gauged by looking at the size of your revenue and the number of customers you're serving. Once you've reached a certain critical mass of customers, you can usually tell that you're starting to hit product-market fit. However, this critical mass varies by industry and the type of customers you're targeting. For example, if you're building an app for a broad consumer market, you may need thousands of users. But for enterprise software, product-market fit may be reached with just a few dozen key customers. Compare customer engagement and retention with other available solutions on the market for product-market fit Revenue and the number of customers alone isn't always enough to determine if you're reaching product-market fit. The type of customer and the use case for your product also matter. The level of engagement with your product—how much time users are spending on the platform—is also an important metric to track. The more time they spend, the more likely it is that your product is meeting a crucial need. Another way to evaluate product-market fit is by assessing retention, i.e whether users are returning to your platform and relying on it consistently, as compared to other solutions available. That's another key indication that your solution is gaining traction in the market. Business Model & Monetisation Prioritise scalability Initially, we started with a consulting-type model where we tailor-made specific solutions for each customer use-case we encountered and delivered the CPG insights manually, but we soon realized that this wasn't scalable. The problem with consulting is that you need to do the same work repeatedly for every new project, which requires a large team to handle the workload. That is not how you sustain a high-growth startup. To solve this, we focused on building a product that would address the most common problems faced by our customers. Once built, this product could be sold to thousands of customers without significant overheads, making the business scalable. With this in mind, we decided on a SaaS (Software as a Service) business model. The benefit of SaaS is that once you create the software, you can sell it to many customers without adding extra overhead. This results in a business with higher margins, where the same product can serve many customers simultaneously, making it much more efficient than the consulting model. Adopt a predictable, simplistic business model for efficiency. Look to industry practices for guidance When it came to monetisation, we considered the needs of our CPG customers, who I knew from experience were already accustomed to paying annual subscriptions for sales databases and other software services. We decided to adopt the same model and charge our customers an annual upfront fee. This model worked well for our target market, aligning with industry standards and ensuring stable, recurring revenue. Moreover, our target CPG customers were already used to this business model and didn't have to choose from a huge variety of payment options, making closing sales a straightforward and efficient process. Marketing & Sales Educate the market to position yourself as a thought leader When we started, AI was not widely understood, especially in the CPG industry. We had to create awareness around both AI and its potential value. Our strategy focused on educating potential users and customers about AI, its relevance, and why they should invest in it. This education was crucial to the success of our marketing efforts. To establish credibility, we adopted a thought leadership approach. We wrote blogs on the importance of AI and how it could solve problems for CPG companies. We also participated in events and conferences to demonstrate our expertise in applying AI to the industry. This helped us build our brand and reputation as leaders in the AI space for CPG, and word-of-mouth spread as customers recognized us as the go-to company for AI solutions. It’s tempting for startups to offer products for free in the hopes of gaining early traction with customers, but this approach doesn't work in the long run. Free offerings don’t establish the value of your product, and customers may not take them seriously. You should always charge for pilots, even if the fee is minimal, to ensure that the customer is serious about potentially working with you, and that they are committed and engaged with the product. Pilots/POCs/Demos should aim to give a "flavour" of what you can deliver A paid pilot/POC trial also gives you the opportunity to provide a “flavour” of what your product can deliver, helping to build confidence and trust with the client. It allows customers to experience a detailed preview of what your product can do, which builds anticipation and desire for the full functionality. During this phase, ensure your product is built to give them a taste of the value you can provide, which sets the stage for a broader, more impactful adoption down the line. Fundraising & Financial Management Leverage PR to generate inbound interest from VCs When it comes to fundraising, our approach was fairly traditional—we reached out to VCs and used connections from existing investors to make introductions. However, looking back, one thing that really helped us build momentum during our fundraising process was getting featured in Tech in Asia. This wasn’t planned; it just so happened that Tech in Asia was doing a series on AI startups in Southeast Asia and they reached out to us for an article. During the interview, they asked if we were fundraising, and we mentioned that we were. As a result, several VCs we hadn’t yet contacted reached out to us. This inbound interest was incredibly valuable, and we found it far more effective than our outbound efforts. So, if you can, try to generate some PR attention—it can help create inbound interest from VCs, and that interest is typically much stronger and more promising than any outbound strategies because they've gone out of their way to reach out to you. Be well-prepared and deliberate about fundraising. Keep trying and don't lose heart When pitching to VCs, it’s crucial to be thoroughly prepared, as you typically only get one shot at making an impression. If you mess up, it’s unlikely they’ll give you a second chance. You need to have key metrics at your fingertips, especially if you're running a SaaS company. Be ready to answer questions like: What’s your retention rate? What are your projections for the year? How much will you close? What’s your average contract value? These numbers should be at the top of your mind. Additionally, fundraising should be treated as a structured process, not something you do on the side while juggling other tasks. When you start, create a clear plan: identify 20 VCs to reach out to each week. By planning ahead, you’ll maintain momentum and speed up the process. Fundraising can be exhausting and disheartening, especially when you face multiple rejections. Remember, you just need one investor to say yes to make it all worthwhile. When using funds, prioritise profitability and grow only when necessary. Don't rely on funding to survive. In the past, the common advice for startups was to raise money, burn through it quickly, and use it to boost revenue numbers, even if that meant operating at a loss. The idea was that profitability wasn’t the main focus, and the goal was to show rapid growth for the next funding round. However, times have changed, especially with the shift from “funding summer” to “funding winter.” My advice now is to aim for profitability as soon as possible and grow only when it's truly needed. For example, it’s tempting to hire a large team when you have substantial funds in the bank, but ask yourself: Do you really need 10 new hires, or could you get by with just four? Growing too quickly can lead to unnecessary expenses, so focus on reaching profitability as soon as possible, rather than just inflating your team or burn rate. The key takeaway is to spend your funds wisely and only when absolutely necessary to reach profitability. You want to avoid becoming dependent on future VC investments to keep your company afloat. Instead, prioritize reaching break-even as quickly as you can, so you're not reliant on external funding to survive in the long run. Team-Building & Leadership Look for complementary skill sets in co-founders When choosing a co-founder, it’s important to find someone with a complementary skill set, not just someone you’re close to. For example, I come from a business and commercial background, so I needed someone with technical expertise. That’s when I found my co-founder, Himanshu, who had experience in machine learning and AI. He was a great match because his technical knowledge complemented my business skills, and together we formed a strong team. It might seem natural to choose your best friend as your co-founder, but this can often lead to conflict. Chances are, you and your best friend share similar interests, skills, and backgrounds, which doesn’t bring diversity to the table. If both of you come from the same industry or have the same strengths, you may end up butting heads on how things should be done. Having diverse skill sets helps avoid this and fosters a more collaborative working relationship. Himanshu (left) and Somsubhra (right) co-founded AI Palette in 2018 Define roles clearly to prevent co-founder conflict To avoid conflict, it’s essential that your roles as co-founders are clearly defined from the beginning. If your co-founder and you have distinct responsibilities, there is no room for overlap or disagreement. This ensures that both of you can work without stepping on each other's toes, and there’s mutual respect for each other’s expertise. This is another reason as to why it helps to have a co-founder with a complementary skillset to yours. Not only is having similar industry backgrounds and skillsets not particularly useful when building out your startup, it's also more likely to lead to conflicts since you both have similar subject expertise. On the other hand, if your co-founder is an expert in something that you're not, you're less likely to argue with them about their decisions regarding that aspect of the business and vice versa when it comes to your decisions. Look for employees who are driven by your mission, not salary For early-stage startups, the first hires are crucial. These employees need to be highly motivated and excited about the mission. Since the salary will likely be low and the work demanding, they must be driven by something beyond just the paycheck. The right employees are the swash-buckling pirates and romantics, i.e those who are genuinely passionate about the startup’s vision and want to be part of something impactful beyond material gains. When employees are motivated by the mission, they are more likely to stick around and help take the startup to greater heights. A litmus test for hiring: Would you be excited to work with them on a Sunday? One of the most important rounds in the hiring process is the culture fit round. This is where you assess whether a candidate shares the same values as you and your team. A key question to ask yourself is: "Would I be excited to work with this person on a Sunday?" If there’s any doubt about your answer, it’s likely not a good fit. The idea is that you want employees who align with the company's culture and values and who you would enjoy collaborating with even outside of regular work hours. How we structure the team at AI Palette We have three broad functions in our organization. The first two are the big ones: Technical Team – This is the core of our product and technology. This team is responsible for product development and incorporating customer feedback into improving the technology Commercial Team – This includes sales, marketing, customer service, account managers, and so on, handling everything related to business growth and customer relations. General and Administrative Team – This smaller team supports functions like finance, HR, and administration. As with almost all businesses, we have teams that address the two core tasks of building (technical team) and selling (commercial team), but given the size we're at now, having the administrative team helps smoothen operations. Set broad goals but let your teams decide on execution What I've done is recruit highly skilled people who don't need me to micromanage them on a day-to-day basis. They're experts in their roles, and as Steve Jobs said, when you hire the right person, you don't have to tell them what to do—they understand the purpose and tell you what to do. So, my job as the CEO is to set the broader goals for them, review the plans they have to achieve those goals, and periodically check in on progress. For example, if our broad goal is to meet a certain revenue target, I break it down across teams: For the sales team, I’ll look at how they plan to hit that target—how many customers they need to sell to, how many salespeople they need, and what tactics and strategies they plan to use. For the technical team, I’ll evaluate our product offerings—whether they think we need to build new products to attract more customers, and whether they think it's scalable for the number of customers we plan to serve. This way, the entire organization's tasks are cascaded in alignment with our overarching goals, with me setting the direction and leaving the details of execution to the skilled team members that I hire.

[CASE STUDY] From 217/m to $2,836/m in 9 months - Sold for $59,000; I grow and monetise web traffic of 5, 6, 7 figures USD valued passive income content sites [AMA]
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jamesackerman1234This week

[CASE STUDY] From 217/m to $2,836/m in 9 months - Sold for $59,000; I grow and monetise web traffic of 5, 6, 7 figures USD valued passive income content sites [AMA]

Hello Everyone (VERY LONG CASE STUDY AHEAD) - 355% return in 9 months Note: I own a 7-figures USD valued portfolio of 41+ content sites that generates 5-6 figures USD a month in passive income. This is my first time posting in this sub and my goal is to NOT share generic advice but precise numbers, data and highly refined processes so you can also get started with this business yourself or if you already have an existing business, drive huge traffic to it and scale it substantially (get more customers). I will use a case study to explain the whole process. As most of us are entrepreneurs here, explaining an actual project would be more meaningful. In this case study I used AI assisted content to grow an existing site from $217/m to $2,836/m in 9 months (NO BACKLINKS) and sold it for $59,000. ROI of 3 months: 355% Previous case studies (before I give an overview of the model) Amazon Affiliate Content Site: $371/m to $19,263/m in 14 MONTHS - $900K CASE STUDY \[AMA\] Affiliate Website from $267/m to $21,853/m in 19 months (CASE STUDY - Amazon?) \[AMA\] Amazon Affiliate Website from $0 to $7,786/month in 11 months Amazon Affiliate Site from $118/m to $3,103/m in 8 MONTHS (SOLD it for $62,000+) Note: You can check pinned posts on my profile. Do go through the comments as well as a lot of questions are answered in those. However, if you still have any questions, feel free to reach out. This is an \[AMA\]. Quick Overview of the Model Approach: High traffic, niche specific, informative content websites that monetise its traffic through highly automated methods like display ads and affiliate. The same model can be applied to existing businesses to drive traffic and get customers. Main idea: Make passive income in a highly automated way Easy to understand analogy You have real estate (here you have digital asset like a website) You get rental income (here you get ads and affiliate income with no physical hassle, in case you have a business like service, product etc. then you can get customers for that too but if not, it's alright) Real estate has value (this digital asset also has value that can be appreciated with less effort) Real estate can be sold (this can be sold too but faster) IMPORTANT NOTE: Search traffic is the BEST way to reach HUGE target audience and it's important when it comes to scaling. This essentially means that you can either monetise that via affiliate, display etc. or if you have a business then you can reach a bigger audience to scale. Overview of this website's valuation (then and now: Oct. 2022 and June 2023) Oct 2022: $217/m Valuation: $5,750.5 (26.5x) - set it the same as the multiple it was sold for June 2023: $2,836/m Traffic and revenue trend: growing fast Last 3 months avg: $2,223 Valuation now: $59,000 (26.5x) Description: The domain was registered in 2016, it grew and then the project was left unattended. I decided to grow it again using properly planned AI assisted content. Backlink profile: 500+ Referring domains (Ahrefs). Backlinks mean the sites linking back to you. This is important when it comes to ranking. Summary of Results of This Website - Before and After Note: If the terms seem technical, do not worry. I will explain them in detail later. Still if you have any questions. Feel free to comment or reach out. |Metric|Oct 2022|June 2023|Difference|Comments| |:-|:-|:-|:-|:-| |Articles|314|804|\+490|AI Assisted content published in 3 months| |Traffic|9,394|31,972|\+22,578|Organic| |Revenue|$217|$2,836|\+$2,619|Multiple sources| |RPM (revenue/1000 web traffic)|23.09|$88.7|\+$65.61|Result of Conversion rate optimisation (CRO). You make changes to the site for better conversions| |EEAT (expertise, experience, authority and trust of website)|2 main authors|8 authors|6|Tables, video ads and 11 other fixations| |CRO|Nothing|Tables, video ads |Tables, video ads and 11 other fixations || &#x200B; Month by Month Growth |Month|Revenue|Steps| |:-|:-|:-| |Sept 2022|NA|Content Plan| |Oct 2022|$217|Content Production| |Nov 2022|$243|Content production + EEAT authors| |Dec 2022|$320|Content production + EEAT authors| |Jan 2023|$400|Monitoring| |Feb 2023|$223|Content production + EEAT authors| |Mar 2023|$2,128|CRO & Fixations| |April 2023|$1,609|CRO & Fixations| |May 2023|$2,223|Content production + EEAT authors| |June 2023|$2,836|CRO and Fixations| |Total|$10,199|| &#x200B; What will I share Content plan and Website structure Content Writing Content Uploading, formatting and onsite SEO Faster indexing Conversion rate optimisation Guest Posting EEAT (Experience, Expertise, Authority, Trust) Costing ROI The plans moving forward with these sites &#x200B; Website Structure and Content Plan This is probably the most important important part of the whole process. The team spends around a month just to get this right. It's like defining the direction of the project. Description: Complete blueprint of the site's structure in terms of organisation of categories, subcategories and sorting of articles in each one of them. It also includes the essential pages. The sorted articles target main keyword, relevant entities and similar keywords. This has to be highly data driven and we look at over 100 variables just to get it right. It's like beating Google's algorithm to ensure you have a blueprint for a site that will rank. It needs to be done right. If there is a mistake, then even if you do everything right - it's not going to work out and after 8-16 months you will realise that everything went to waste. Process For this project, we had a niche selected already so we didn't need to do a lot of research pertaining to that. We also knew the topic since the website was already getting good traffic on that. We just validated from Ahrefs, SEMRUSH and manual analysis if it would be worth it to move forward with that topic. &#x200B; Find entities related to the topic: We used Ahrefs and InLinks to get an idea about the related entities (topics) to create a proper topical relevance. In order to be certain and have a better idea, we used ChatGPT to find relevant entities as well \> Ahrefs (tool): Enter main keyword in keywords explorer. Check the left pain for popular topics \> Inlinks (tool): Enter the main keyword, check the entity maps \> ChatGPT (tool): Ask it to list down the most important and relevant entities in order of their priority Based on this info, you can map out the most relevant topics that are semantically associated to your main topic Sorting the entities in topics (categories) and subtopics (subcategories): Based on the information above, cluster them properly. The most relevant ones must be grouped together. Each group must be sorted into its relevant category. \> Example: Site about cycling. \> Categories/entities: bicycles, gear and equipment, techniques, safety, routes etc. \> The subcategories/subentities for let's say "techniques" would be: Bike handling, pedaling, drafting etc. Extract keywords for each subcategory/subentity: You can do this using Ahrefs or Semrush. Each keyword would be an article. Ensure that you target the similar keywords in one article. For example: how to ride a bicycle and how can I ride a bicycle will be targeted by one article. Make the more important keyword in terms of volume and difficulty as the main keyword and the other one(s) as secondary Define main focus vs secondary focus: Out of all these categories/entities - there will be one that you would want to dominate in every way. So, focus on just that in the start. This will be your main focus. Try to answer ALL the questions pertaining to that. You can extract the questions using Ahrefs. \> Ahrefs > keywords explorer \> enter keyword \> Questions \> Download the list and cluster the similar ones. This will populate your main focus category/entity and will drive most of the traffic. Now, you need to write in other categories/subentities as well. This is not just important, but crucial to complete the topical map loop. In simple words, if you do this Google sees you as a comprehensive source on the topic - otherwise, it ignores you and you don't get ranked Define the URLs End result: List of all the entities and sub-entities about the main site topic in the form of categories and subcategories respectively. A complete list of ALL the questions about the main focus and at around 10 questions for each one of the subcategories/subentities that are the secondary focus Content Writing So, now that there's a plan. Content needs to be produced. Pick out a keyword (which is going to be a question) and... Answer the question Write about 5 relevant entities Answer 10 relevant questions Write a conclusion Keep the format the same for all the articles. Content Uploading, formatting and onsite SEO Ensure the following is taken care of: H1 Permalink H2s H3s Lists Tables Meta description Socials description Featured image 2 images in text \\Schema Relevant YouTube video (if there is) Note: There are other pointers link internal linking in a semantically relevant way but this should be good to start with. Faster Indexing Indexing means Google has read your page. Ranking only after this step has been done. Otherwise, you can't rank if Google hasn't read the page. Naturally, this is a slow process. But, we expedite it in multiple ways. You can use RankMath to quickly index the content. Since, there are a lot of bulk pages you need a reliable method. Now, this method isn't perfect. But, it's better than most. Use Google Indexing API and developers tools to get indexed. Rank Math plugin is used. I don't want to bore you and write the process here. But, a simple Google search can help you set everything up. Additionally, whenever you post something - there will be an option to INDEX NOW. Just press that and it would be indexed quite fast. Conversion rate optimisation Once you get traffic, try adding tables right after the introduction of an article. These tables would feature a relevant product on Amazon. This step alone increased our earnings significantly. Even though the content is informational and NOT review. This still worked like a charm. Try checking out the top pages every single day in Google analytics and add the table to each one of them. Moreover, we used EZOIC video ads as well. That increased the RPM significantly as well. Both of these steps are highly recommended. Overall, we implemented over 11 fixations but these two contribute the most towards increasing the RPM so I would suggest you stick to these two in the start. Guest Posting We made additional income by selling links on the site as well. However, we were VERY careful about who we offered a backlink to. We didn't entertain any objectionable links. Moreover, we didn't actively reach out to anyone. We had a professional email clearly stated on the website and a particularly designated page for "editorial guidelines" A lot of people reached out to us because of that. As a matter of fact, the guy who bought the website is in the link selling business and plans to use the site primarily for selling links. According to him, he can easily make $4000+ from that alone. Just by replying to the prospects who reached out to us. We didn't allow a lot of people to be published on the site due to strict quality control. However, the new owner is willing to be lenient and cash it out. EEAT (Experience, Expertise, Authority, Trust) This is an important ranking factor. You need to prove on the site that your site has authors that are experienced, have expertise, authority and trust. A lot of people were reaching out to publish on our site and among them were a few established authors as well. We let them publish on our site for free, added them on our official team, connected their socials and shared them on all our socials. In return, we wanted them to write 3 articles each for us and share everything on all the social profiles. You can refer to the tables I shared above to check out the months it was implemented. We added a total of 6 writers (credible authors). Their articles were featured on the homepage and so were their profiles. Costing Well, we already had the site and the backlinks on it. Referring domains (backlinks) were already 500+. We just needed to focus on smart content and content. Here is the summary of the costs involved. Articles: 490 Avg word count per article: 1500 Total words: 735,000 (approximately) Cost per word: 2 cents (includes research, entities, production, quality assurance, uploading, formatting, adding images, featured image, alt texts, onsite SEO, publishing/scheduling etc.) Total: $14,700 ROI (Return on investment) Earning: Oct 22 - June 23 Earnings: $10,199 Sold for: $59,000 Total: $69,199 Expenses: Content: $14,700 Misc (hosting and others): $500 Total: $15,200 ROI over a 9 months period: 355.25% The plans moving forward This website was a part of a research and development experiment we did. With AI, we wanted to test new waters and transition more towards automation. Ideally, we want to use ChatGPT or some other API to produce these articles and bulk publish on the site. The costs with this approach are going to be much lower and the ROI is much more impressive. It's not the the 7-figures projects I created earlier (as you may have checked the older case studies on my profile), but it's highly scalable. We plan to refine this model even further, test more and automate everything completely to bring down our costs significantly. Once we have a model, we are going to scale it to 100s of sites. The process of my existing 7-figures websites portfolio was quite similar. I tested out a few sites, refined the model and scaled it to over 41 sites. Now, the fundamentals are the same however, we are using AI in a smarter way to do the same but at a lower cost, with a smaller team and much better returns. The best thing in my opinion is to run numerous experiments now. Our experimentation was slowed down a lot in the past since we couldn't write using AI but now it's much faster. The costs are 3-6 times lower so when it used to take $50-100k to start, grow and sell a site. Now you can pump 3-6 more sites for the same budget. This is a good news for existing business owners as well who want to grow their brand. Anyway, I am excited to see the results of more sites. In the meantime, if you have any questions - feel free to let me know. Best of luck for everything. Feel free to ask questions. I'd be happy to help. This is an AMA.

We made $325k in 2023 from AI products, starting from 0, with no-code, no funding and no audience
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hopefully_usefulThis week

We made $325k in 2023 from AI products, starting from 0, with no-code, no funding and no audience

I met my co-founder in late 2022 after an introduction from a mutual friend to talk about how to find contract Product Management roles. I was sporadically contracting at start-up at the time and he had just come out of another start-up that was wiped out by the pandemic. We hit it off, talking about ideas, sharing what other indie-hackers were doing, and given GPT-3’s prominence at the time, we started throwing around ideas about things we could build with it, if nothing else, just to learn. I should caveat, neither of us were AI experts when starting out, everything we learned has been through Twitter and blogs, my background is as an accountant, and his a consultant. Here’s how it went since then: &#x200B; Nov 2022 (+$50) \- We built a simple tool in around a week using GPT-3 fine-tuning and a no-code tool (Bubble) that helped UK university students write their personal statements for their applications \- We set some Google Ads going and managed to make a few sales (\~$50) in the first week \- OpenAI were still approving applications at the time and said this went against their “ethics” so we had to take it down &#x200B; Dec 2022 (+$200) \- We couldn’t stop coming up with ideas related to AI fine-tuning, but realised it was almost impossible to decide which to pursue \- We needed a deadline to force us so we signed up for the Ben’s Bites hackathon in late December \- In a week, we built and launched a no-code fine-tuning platform, allowing people to create fine-tuned models by dragging and dropping an Excel file onto it \- We launched it on Product Hunt, having no idea how to price it, and somehow managed to get \~2,000 visitors on the site and make 2 sales at $99 &#x200B; Jan 2023 (+$3,000) \- We doubled down on the fine-tuning idea and managed to get up to \~$300 MRR, plus a bunch of one-time sales and a few paid calls to help people get the most out of their models \- We quickly realised that people didn’t want to curate models themselves, they just wanted to dump data and get magic out \- That was when we saw people building “Talk with x book/podcast” on Twitter as side projects and realised that was the missing piece, we needed to turn it into a tool \- We started working on the new product in late January &#x200B; Feb 2023 (+$9,000) \- We started pre-selling access to an MVP for the new product, which allowed people to “chat with their data/content”, we got $5,000 in pre-sales, more than we made from the previous product in total \- By mid-February, after 3 weeks of building we were able to launch and immediately managed to get traction, getting to $1k MRR in < 1 week, building on the hype of ChatGPT and AI (we were very lucky here) &#x200B; Mar - Jul 2023 (+$98,000) \- We worked all the waking hours to keep up with customer demand, bugs, OpenAI issues \- We built integrations for a bunch of services like Slack, Teams, Wordpress etc, added tons of new functionality and continue talking to customers every day \- We managed to grow to $17k MRR (just about enough to cover our living expenses and costs in London) through building in public on Twitter, newsletters and AI directories (and a million other little things) \- We sold our fine-tuning platform for \~$20k and our university project for \~$3k on Acquire &#x200B; Aug 2023 (+$100,000) \- We did some custom development work based on our own product for a customer that proved pretty lucrative &#x200B; Sep - Oct 2023 (+$62,000) \- After 8 months of building constantly, we started digging more seriously into our usage and saw subscriptions plateauing \- We talked to and analysed all our paying users to identify the main use cases and found 75% were for SaaS customer support \- We took the leap to completely rebuild a version of our product around this use case, our biggest to date (especially given most features with no-code took us <1 day) &#x200B; Nov - Dec 2023 (+$53,000) \- We picked up some small custom development work that utilised our own tech \- We’re sitting at around $22k MRR now with a few bigger clients signed up and coming soon \- After 2 months of building and talking to users, we managed to finish our “v2” of our product, focussed squarely on SaaS customer support and launched it today. &#x200B; We have no idea what the response will be to this new version, but we’re pretty happy with it, but couldn’t have planned anything that happened to us in 2023 so who knows what will come of 2024, we just know that we are going to be learning a ton more. &#x200B; Overall, it is probably the most I have had to think in my life - other jobs you can zone out from time to time or rely on someone else if you aren’t feeling it - not when you are doing this, case and point, I am writing this with a banging head-cold right now, but wanted to get this done. A few more things we have learned along the way - context switching is unreal, as is keeping up with, learning and reacting to AI. There isn’t a moment of the day I am not thinking about what we do next. But while in some way we now have hundreds of bosses (our customers) I still haven’t felt this free and can’t imagine ever going back to work for someone else. Next year we’re really hoping to figure out some repeatable distribution channels and personally, I want to get a lot better at creating content/writing, this is a first step! Hope this helps someone else reading this to just try starting something and see what happens.

Started a content marketing agency 6 years ago - $0 to $5,974,324 (2023 update)
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mr_t_forhireThis week

Started a content marketing agency 6 years ago - $0 to $5,974,324 (2023 update)

Hey friends, My name is Tyler and for the past 6 years, I’ve been documenting my experience building a content marketing agency called Optimist. Year 1 - 0 to $500k ARR Year 2 - $500k to $1MM ARR Year 3 - $1MM ARR to $1.5MM(ish) ARR Year 4 - $3,333,686 Revenue Year 5 - $4,539,659 Revenue How Optimist Works First, an overview/recap of the Optimist business model: We operate as a “collective” of full time/professional freelancers Everyone aside from me is a contractor Entirely remote/distributed team Each freelancer earns $65-85/hour Clients pay us a flat monthly fee for full-service content marketing (research, strategy, writing, editing, design/photography, reporting and analytics, targeted linkbuilding, and more) We recently introduced hourly engagements for clients who fit our model but have some existing in-house support Packages range in price from $10-20k/mo We offer profit share to everyone on our core team as a way to give everyone ownership in the company In 2022, we posted $1,434,665 in revenue. It was our highest revenue year to date and brings our lifetime total to $5,974,324. Here’s our monthly revenue from January 2017 to December of 2022. But, like every year, it was a mix of ups and downs. Here’s my dispatch for 2023. — Running a business is like spilling a drink. It starts as a small and simple thing. But, if you don’t clean it up, the spill will spread and grow — taking up more space, seeping into every crack. There’s always something you could be doing. Marketing you could be working on. Pitches you could be making. Networking you could be doing. Client work you could help with. It can be all-consuming. And it will be — if you don’t clean up the spill. I realized this year that I had no containment for the spill that I created. Running an agency was spilling over into nearly every moment of my life. When I wasn’t working, I was thinking about work. When I wasn’t thinking about work, I was dreaming about it. Over the years, I’ve shared about a lot of my personal feelings and experience as an entrepreneur. And I also discussed my reckoning with the limitations of running the business we’ve built. My acceptance that it was an airplane but not a rocket. And my plan to try to compartmentalize the agency to make room in my life for other things — new business ideas, new revenue streams, and maybe some non-income-producing activity. 🤷 What I found in 2022 was that the business wasn’t quite ready for me to make that move. It was still sucking up too much of my time and attention. There were still too many gaps to fill and I was the one who was often filling them. So what do you do? Ultimately you have two choices on the table anytime you run a business and it’s not going the way you want it: Walk away Turn the ship — slowly For a huge number of reasons (personal, professional, financial, etc), walking away from Optimist was not really even an option or the right move for me. But it did feel like things needed to change. I needed to keep turning the ship to get it to the place where it fit into my life — instead of my life fitting around the business. This means 2022 was a year of transition for the agency. (Again?) Refocusing on Profit Some money is better than no money. Right? Oddly, this was one of the questions I found myself asking in 2022. Over the years, we’ve been fortunate to have many clients who have stuck with us a long time. In some cases, we’ve had clients work with us for 2, 3, or even 4 years. (That’s over half of our existence!) But, things have gotten more expensive — we’ve all felt it. We’ve had to increase pay to remain competitive for top talent. Software costs have gone up. It’s eaten into our margin. Because of our increasing costs and evolving scope, many of our best, most loyal clients were our least profitable. In fact, many were barely profitable — if at all. We’ve tried to combat that by increasing rates on new, incoming clients to reflect our new costs and try to make up for shrinking margin on long-term clients. But we didn’t have a good strategy in place for updating pricing for current clients. And it bit us in the ass. Subsidizing lower-profit, long-term clients with new, higher-margin clients ultimately didn’t work out. Our margins continued to dwindle and some months we were barely breaking even while posting six-figures of monthly revenue. 2022 was our highest revenue year but one of our least profitable. It only left one option. We had to raise rates on some of our long-term clients. But, of course, raising rates on a great, long-term client can be delicate. You’ve built a relationship with these people over the years and you’re setting yourself up for an ultimatum — are you more valuable to the client or is the client more valuable to you? Who will blink first? We offered all of these clients the opportunity to move to updated pricing. Unfortunately, some of them weren’t on board. Again, we had 2 options: Keep them at a low/no profit rate Let them churn It seems intuitive that having a low-profit client is better than having no client. But we’ve learned an important lesson many times over the years. Our business doesn’t scale infinitely and we can only handle so many clients at a time. That means that low-profit clients are actually costing us money in some cases. Say our average client generates $2,500 per month in profit — $30,000 per year. If one of our clients is only generating $500/mo in profit, working with them means missing out on bringing on a more profitable client (assuming our team is currently at capacity). Instead of $30,000/year, we’re only making $6,000. Keeping that client costs us $24,000. That’s called opportunity cost. So it’s clear: We had to let these clients churn. We decided to churn about 25% of our existing clients. On paper, the math made sense. And we had a pretty consistent flow of new opportunities coming our way. At the time, it felt like a no-brainer decision. And I felt confident that we could quickly replace these low-profit clients with higher-margin ones. I was wrong. Eating Shit Right after we initiated proactively churning some of our clients, other clients — ones we planned to keep — gave us notice that they were planning to end the engagement. Ouch. Fuck. We went from a 25% planned drop in revenue to a nearly 40% cliff staring us right in the face. Then things got even worse. Around Q3 of this year, talk of recession and layoffs really started to intensify. We work primarily with tech companies and startups. And these were the areas most heavily impacted by the economic news. Venture funding was drying up. Our leads started to slow down. This put us in a tough position. Looking back now, I think it’s clear that I made the wrong decision. We went about this process in the wrong way. The reality sinks in when you consider the imbalance between losing a client and gaining a client. It takes 30 days for someone to fire us. It’s a light switch. But it could take 1-3 months to qualify, close, and onboard a new client. We have lots of upfront work, research, and planning that goes into the process. We have to learn a new brand voice, tone, and style. It’s a marathon. So, for every client we “trade”, there’s a lapse in revenue and work. This means that, in retrospect, I would probably have made this transition using some kind of staggered schedule rather than a cut-and-dry approach. We could have gradually off-boarded clients when we had more definitive work to replace them. I was too confident. But that’s a lesson I had to learn the hard way. Rebuilding & Resetting Most of the voluntary and involuntary churn happened toward the end of 2022. So we’re still dealing with the fall out. Right now, it feels like a period of rebuilding. We didn’t quite lose 50% of our revenue, but we definitely saw a big hit heading into 2023. To be transparent: It sucks. It feels like a gigantic mistake that I made which set us back significantly from our previous high point. I acted rashly and it cost us a lot of money — at least on the surface. But I remind myself of the situation we were in previously. Nearly twice the revenue but struggling to maintain profitability. Would it have been better to try to slowly fix that situation and battle through months of loss or barely-break-even profits? Or was ripping off the bandaid the right move after all? I’m an optimist. (Heh, heh) Plus, I know that spiraling over past decisions won’t change them or help me move forward. So I’m choosing to look at this as an opportunity — to rebuild, reset, and refocus the company. I get to take all of the tough lessons I’ve learned over the last 6 years and apply them to build the company in a way that better aligns with our new and current goals. It’s not quite a fresh, clean start, but by parting ways with some of our oldest clients, we’ve eliminated some of the “debt” that’s accumulated over the years. We get a chance to fully realize the new positioning that we rolled out last year. Many of those long-term clients who churned had a scope of work or engagement structure that didn’t fit with our new positioning and focus. So, by losing them, we’re able to completely close up shop on the SOWs that no longer align with the future version of Optimist. Our smaller roster of clients is a better fit for that future. My job is to protect that positioning by ensuring that while we’re rebuilding our new roster of clients we don’t get desperate. We maintain the qualifications we set out for future clients and only take on work that fits. How’s that for seeing the upside? Some other upside from the situation is that we got an opportunity to ask for candid feedback from clients who were leaving. We asked for insight about their decision, what factors they considered, how they perceived us, and the value of our work. Some of the reasons clients left were obvious and possibly unavoidable. Things like budget cuts, insourcing, and uncertainty about the economy all played at least some part of these decisions. But, reading between the lines, where was one key insight that really struck me. It’s one of those, “oh, yeah — duh — I already knew that,” things that can be difficult to learn and easy to forget…. We’re in the Relationship Business (Plan Accordingly) For all of our focus on things like rankings, keywords, content, conversions, and a buffet of relevant metrics, it can be easy to lose the forest for the trees. Yes, the work itself matters. Yes, the outcomes — the metrics — matter. But sometimes the relationship matters more. When you’re running an agency, you can live or die by someone just liking you. Admittedly, this feels totally unfair. It opens up all kinds of dilemmas, frustration, opportunity for bias and prejudice, and other general messiness. But it’s the real world. If a client doesn’t enjoy working with us — even if for purely personal reasons — they could easily have the power to end of engagement, regardless of how well we did our actual job. We found some evidence of this in the offboarding conversations we had with clients. In some cases, we had clients who we had driven triple- and quadruple-digital growth. Our work was clearly moving the needle and generating positive ROI and we had the data to prove it. But they decided to “take things in another direction” regardless. And when we asked about why they made the decision, it was clear that it was more about the working relationship than anything we could have improved about the service itself. The inverse is also often true. Our best clients have lasting relationships with our team. The work is important — and they want results. But even if things aren’t quite going according to plan, they’re patient and quick to forgive. Those relationships feel solid — unshakeable. Many of these folks move onto new roles or new companies and quickly look for an opportunity to work with us again. On both sides, relationships are often more important than the work itself. We’ve already established that we’re not building a business that will scale in a massive way. Optimist will always be a small, boutique service firm. We don’t need 100 new leads per month We need a small, steady roster of clients who are a great fit for the work we do and the value we create. We want them to stick around. We want to be their long-term partner. I’m not built for churn-and-burn agency life. And neither is the business. When I look at things through this lens, I realize how much I can cut from our overall business strategy. We don’t need an ultra-sophisticated, multi-channel marketing strategy. We just need strong relationships — enough of them to make our business work. There are a few key things we can take away from this as a matter of business strategy: Put most of our effort into building and strengthening relationships with our existing clients Be intentional about establishing a strong relationship with new clients as part of onboarding Focus on relationships as the main driver of future business development Embracing Reality: Theory vs Practice Okay, so with the big learnings out the way, I want to pivot into another key lesson from 2022. It’s the importance of understanding theory vs practice — specifically when it comes to thinking about time, work, and life. It all started when I was considering how to best structure my days and weeks around running Optimist, my other ventures, and my life goals outside of work. Over the years, I’ve dabbled in many different ways to block time and find focus — to compartmentalize all of the things that are spinning and need my attention. As I mapped this out, I realized that I often tried to spread myself too thin throughout the week. Not just that I was trying to do too much but that I was spreading that work into too many small chunks rather than carving out time for focus. In theory, 5 hours is 5 hours. If you have 5 hours of work to get done, you just fit into your schedule whenever you have an open time slot. In reality, a single 5-hour block of work is 10x more productive and satisfying than 10, 30-minute blocks of work spread out across the week. In part, this is because of context switching. Turning your focus from one thing to another thing takes time. Achieving flow and focus takes time. And the more you jump from one project to another, the more time you “lose” to switching. This is insightful for me both in the context of work and planning my day, but also thinking about my life outside of Optimist. One of my personal goals is to put a finite limit on my work time and give myself more freedom. I can structure that in many different ways. Is it better to work 5 days a week but log off 1 hour early each day? Or should I try to fit more hours into each workday so I can take a full day off? Of course, it’s the latter. Both because of the cost of context switching and spreading work into more, smaller chunks — but also because of the remainder that I end up with when I’m done working. A single extra hour in my day probably means nothing. Maybe I can binge-watch one more episode of a new show or do a few extra chores around the house. But it doesn’t significantly improve my life or help me find greater balance. Most things I want to do outside of work can’t fit into a single extra hour. A full day off from work unlocks many more options. I can take the day to go hiking or biking. I can spend the day with my wife, planning or playing a game. Or I can push it up against the weekend and take a 3-day trip. It gives me more of the freedom and balance that I ultimately want. So this has become a guiding principle for how I structure my schedule. I want to: Minimize context switching Maximize focused time for work and for non-work The idea of embracing reality also bleeds into some of the shifts in business strategy that I mentioned above. In theory, any time spent on marketing will have a positive impact on the company. In reality, focusing more on relationships than blasting tweets into the ether is much more likely to drive the kind of growth and stability that we’re seeking. As I think about 2023, I think this is a recurring theme. It manifests in many ways. Companies are making budget cuts and tough decisions about focus and strategy. Most of us are looking for ways to rein in the excess and have greater impact with a bit less time and money. We can’t do everything. We can’t even do most things. So our #1 priority should be to understand the reality of our time and our effort to make the most of every moment (in both work and leisure). That means thinking deeply about our strengths and our limitations. Being practical, even if it feels like sacrifice. Update on Other Businesses Finally, I want to close up by sharing a bit about my ventures outside of Optimist. I shared last year how I planned to shift some of my (finite) time and attention to new ventures and opportunities. And, while I didn’t get to devote as much as I hoped to these new pursuits, they weren’t totally in vain. I made progress across the board on all of the items I laid out in my post. Here’s what happened: Juice: The first Optimist spin-out agency At the end of 2021, we launched our first new service business based on demand from Optimist clients. Focused entirely on building links for SEO, we called the agency Juice. Overall, we made strong progress toward turning this into a legitimate standalone business in 2022. Relying mostly on existing Optimist clients and a few word-of-mouth opportunities (no other marketing), we built a team and set up a decent workflow and operations. There’s still many kinks and challenges that we’re working through on this front. All told, Juice posted almost $100,000 in revenue in our first full year. Monetizing the community I started 2022 with a focus on figuring out how to monetize our free community, Top of the Funnel. Originally, my plan was to sell sponsorships as the main revenue driver. And that option is still on the table. But, this year, I pivoted to selling paid content and subscriptions. We launched a paid tier for content and SEO entrepreneurs where I share more of my lessons, workflows, and ideas for building and running a freelance or agency business. It’s gained some initial traction — we reached \~$1,000 MRR from paid subscriptions. In total, our community revenue for 2022 was about $2,500. In 2023, I’m hoping to turn this into a $30,000 - $50,000 revenue opportunity. Right now, we’re on track for \~$15,000. Agency partnerships and referrals In 2022, we also got more serious about referring leads to other agencies. Any opportunity that was not a fit for Optimist or we didn’t have capacity to take on, we’d try to connect with another partner. Transparently, we struggled to operationalize this as effectively as I would have liked. In part, this was driven by my lack of focus here. With the other challenges throughout the year, I wasn’t able to dedicate as much time as I’d like to setting goals and putting workflows into place. But it wasn’t a total bust. We referred out several dozen potential clients to partner agencies. Of those, a handful ended up converting into sales — and referral commission. In total, we generated about $10,000 in revenue from referrals. I still see this as a huge opportunity for us to unlock in 2023. Affiliate websites Lastly, I mentioned spending some time on my new and existing affiliate sites as another big business opportunity in 2022. This ultimately fell to the bottom of my list and didn’t get nearly the attention I wanted. But I did get a chance to spend a few weeks throughout the year building this income stream. For 2022, I generated just under $2,000 in revenue from affiliate content. My wife has graciously agreed to dedicate some of her time and talent to these projects. So, for 2023, I think this will become a bit of a family venture. I’m hoping to build a solid and consistent workflow, expand the team, and develop a more solid business strategy. Postscript — AI, SEO, OMG As I’m writing this, much of my world is in upheaval. If you’re not in this space (and/or have possibly been living under a rock), the release of ChatGPT in late 2022 has sparked an arms race between Google, Bing, OpenAI, and many other players. The short overview: AI is likely to fundamentally change the way internet search works. This has huge impact on almost all of the work that I do and the businesses that I run. Much of our focus is on SEO and understanding the current Google algorithm, how to generate traffic for clients, and how to drive traffic to our sites and projects. That may all change — very rapidly. This means we’re standing at a very interesting point in time. On the one hand, it’s scary as hell. There’s a non-zero chance that this will fundamentally shift — possibly upturn — our core business model at Optimist. It could dramatically change how we work and/or reduce demand for our core services. No bueno. But it’s also an opportunity (there’s the optimist in me, again). I certainly see a world where we can become leaders in this new frontier. We can pivot, adjust, and capitalize on a now-unknown version of SEO that’s focused on understanding and optimizing for AI-as-search. With that, we may also be able to help others — say, those in our community? — also navigate this tumultuous time. See? It’s an opportunity. I wish I had the answers right now. But, it’s still a time of uncertainty. I just know that there’s a lot of change happening and I want to be in front of it rather than trying to play catch up. Wish me luck. — Alright friends — that's my update for 2023! I’ve always appreciated sharing these updates with the Reddit community, getting feedback, being asked tough questions, and even battling it out with some of my haters (hey!! 👋) As usual, I’m going to pop in throughout the next few days to respond to comments or answer questions. Feel free to share thoughts, ideas, and brutal takedowns in the comments. If you're interested in following the Optimist journey and the other projects I'm working on in 2023, you can follow me on Twitter. Cheers, Tyler P.S. - If you're running or launching a freelance or agency business and looking for help figuring it out, please DM me. Our subscription community, Middle of the Funnel, was created to provide feedback, lessons, and resources for other entrepreneurs in this space.

Made $19.2k this month, and just surpassed $1000 the last 24 hours. What I did and what's next.
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dams96This week

Made $19.2k this month, and just surpassed $1000 the last 24 hours. What I did and what's next.

It's the first time I hit $1000+ in 24 hours and I had no one to share it with (except you guys). I'm quite proud of my journey, and I would have thought that making $1000 in a day would make me ecstatic, but actually it's not the case. Not sure if it's because my revenue has grown by increment step so I had time to "prepare" myself to achieve this at one point, or just that I'm nowhere near my goal of 100k/month so that I'm not that affected by it. But it's crazy to think that my goal was to make 100$ daily at the end of 2024. So for those who don't know me (I guess most of you), I build mobile apps and ship them as fast as I can. Most of them are in the AI space. I already made a post here on how I become a mobile app developer so you can check it for more details, but essentially here's what I did : Always loved creating my own things and solve problems Built multiple YouTube channels since I was 15 (mobile gaming actually) that all worked great (but it was too niche so not that scalable, didn't like that) Did a few businesses here and there (drop shopping, selling merch to school, etc) Finished my master's degree in engineering about 2 years ago Worked a moment in a famous watch industry company and saw my potential. The combo of health issues, fixed salary (although it was quite a lot), and me wanting to be an entrepreneur made me leave the company. Created a TikTok account in mobile tech (got 10+ million views the 1st 3 days), manage to grow it to 200k subs in about 3 months Got plenty of collabs for promoting mobile apps (between $500 - $2000 for a collab) Said fuck it I should do my own apps and market them on my TikTok instead of doing collabs Me wanting to build my own apps happened around May-June 2023. Started my TikTok in Feb 2023. At this point I had already 150k+ subs on TikTok. You guys need to know that I suck at coding big time. During my studies I tried to limit as much as I could coding because I was a lazy bast*rd, even though I knew it would come to bite me in the ass one day. But an angel appeared to me in broad daylight, that angel was called GPT-4. I subscribed for 20$/month to get access, and instantly I saw the potential of AI and how much it could help me. Last year GPT-4 was ahead of its time and could already code me basic apps. I had already a mac so I just downloaded Xcode and that was it. My 1st app was a wallpaper app, and I kid you not 90% of it was made by AI. Yes sometimes I had to try again and again with different prompts but it was still so much faster compared to if I had to learn coding from scratch and write code with my own hands. The only thing I didn't do was implement the in app purchase, from which I find a guy on Fiverr to do it for me for 50$. After about 2 months of on-off coding, my first app was ready to be launched. So it was launched, had a great successful launch without doing any videos at that point (iOS 17 was released and my app was the first one alongside another one to offer live wallpapers for iOS 17. I knew that there was a huge app potential there when iOS 17 was released in beta as Apple changed their live wallpaper feature). I Then made a video a few weeks after on my mobile tiktok channel, made about 1 million views in 48 hours, brought me around 40k additional users. Was top 1 chart in graphism and design category for a few weeks (in France, as I'm French so my TikTok videos are in French). And was top 100 in that same category in 120+ countries. Made about 500$ ? Okay that was trash, but I had no idea to monetize the app correctly at that point. It was still a huge W to me and proved me that I could successfully launch apps. Then I learned ASO (App Store Optimization) in depth, searched on internet, followed mobile app developers on Twitter, checked YouTube videos, you name it. I was eager to learn more. I needed more. Then I just iterated, build my 2nd app in less than a month, my 3rd in 3 weeks and so on. I just build my 14th app in 3 days and is now in review. Everytime I manage to reuse some of my other app's code in my new one, which is why I can build them so much faster now. I know how to monetize my app better by checking out my competitors. I learn so much by just "spying" other apps. Funnily enough, I only made this one Tiktok video on my main account to promote my app. For all my other apps, I didn't do a single video where I showcase it, the downloads has only been thanks to ASO. I still use AI everyday. I'm still not good at coding (a bit better than when I started). I use AI to create my app icons (midjourney or the new AI model Flux which is great). I use figma + midjourney to create my App Store screenshots (and they actually look quite good). I use GPT-4o and Claude 3.5 Sonnet to code most of my apps features. I use gpt-4o to localize my app (if you want to optimize the number of downloads I strongly suggest localizing your app, it takes me about 10 minutes thanks to AI). Now what are my next goals ? To achieve the 100k/month I need to change my strategy a little. Right now the $20k/month comes from purely organic downloads, I didn't do any paid advertising. It will be hard for me to keep on launching new apps and rely on ASO to reach the 100k mark. The best bet to reach 100k is to collab with content creators and they create a viral video showcasing your app. Depending on the app it's not that easy, luckily some of my apps can be viral so I will need to find the right content creators. Second way is to try tiktok/meta ads, I can check (have checked) all the ads that have been made by my competitors (thank you EU), so what I would do is copy their ad concept and create similar ads than them. Some of them have millions in ad budget so I know they create high converting ads, so you don't need to try to create an ad creative from scratch. My only big fear is to get banned by Apple (for no reason of mine). In just a snap of a finger they can just ban you from the platform, that shit scares me. And you pretty much can't do anything. So that's about it for me. I'm quite proud of myself not going to lie. Have been battling so many health issues these past years where I just stay in bed all day I'm surprised to be able to make it work. Anyways feel free to ask questions. I hope it was interesting for some of you at least. PS: My new app was just approved by app review, let the app gods favor me and bring me many downloads ! Also forgot to talk about a potential $100k+ acquisition of one of my apps, but if that ever happens I'll make a post on it.

Recently hit 6,600,000 monthly organic traffic for a B2C SaaS website. Here's the 40 tips that helped me make that happen.
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DrJigsawThis week

Recently hit 6,600,000 monthly organic traffic for a B2C SaaS website. Here's the 40 tips that helped me make that happen.

Hey guys! So as title says, we recently hit 6,600,000 monthly organic traffic / month for a B2C SaaS website (screenshot. Can't give name publicly, but can show testimonial to a mod). Here's 40 tips that "helped" me make this happen. If you get some value of the post, I write an SEO tip every other day on /r/seogrowth. There's around 10 more tips already up there other than the ones I mention here. If you want to give back for all my walls of text, I'd appreciate a sub <3 Also, there are a bunch of free stuff I mention in the article: content outline, writer guidelines, SEO checklist, and other stuff. Here's the Google Doc with all that! Tip #1. Take SEO With a Grain of Salt A lot of the SEO advice and best practices on the internet are based on 2 things: Personal experiences and case studies of companies that managed to make SEO work for them. Google or John Mueller (Google’s Senior Webmaster Trends Analyst). And, unfortunately, neither of these sources are always accurate. Personal SEO accounts are simply about what worked for specific companies. Sometimes, what worked for others, won’t work for you. For example, you might find a company that managed to rank with zero link-building because their website already had a very strong backlink profile. If you’re starting with a fresh website, chances are, you won’t be able to get the same results. At the same time, information from Google or John Mueller is also not 100% accurate. For example, they’ve said that guest posting is against Google’s guidelines and doesn’t work… But practically, guest posting is a very effective link-building strategy. So the takeaway is this: Take all information you read about SEO with a grain of salt. Analyze the information yourself, and make your conclusions. SEO Tip #2. SEO Takes Time You’ve already heard this one before, but considering how many people keep asking, thought I'd include this anyway. On average, it’s going to take you 6 months to 2 years to get SEO results, depending on the following factors: Your backlink profile. The more quality backlinks you have (or build), the faster you’ll rank. Age of your website. If your website is older (or you purchased an aged website), you can expect your content to rank faster. Amount of content published. The more quality content you publish on your website, the more “authoritative” it is in the eyes of Google, and thus more likely to rank faster. SEO work done on the website. If a lot of your pages are already ranking on Google (page 2-3), it’s easier to get them to page #1 than if you just published the content piece. Local VS global SEO. Ranking locally is (sometimes) easier and faster than ranking globally. That said, some marketing agencies can use “SEO takes time” as an excuse for not driving results. Well, fortunately, there is a way to track SEO results from month #2 - #3 of work. Simply check if your new content pieces/pages are getting more and more impressions on Google Search Console month-to-month. While your content won’t be driving traffic for a while after being published, they’ll still have a growing number of impressions from month #2 or #3 since publication. SEO Tip #3. SEO Might Not Be The Best Channel For You In theory, SEO sounds like the best marketing channel ever. You manage to rank on Google and your marketing seemingly goes on auto-pilot - you’re driving new leads every day from existing content without having to lift a finger… And yet, SEO is not for everyone. Avoid SEO as a marketing channel if: You’re just getting started with your business and need to start driving revenue tomorrow (and not in 1-2 years). If this is you, try Google ads, Facebook ads, or organic marketing. Your target audience is pretty small. If you’re selling enterprise B2B software and have around 2,000 prospects in total worldwide, then it’s simply easier to directly reach out to these prospects. Your product type is brand-new. If customers don’t know your product exists, they probably won’t be Googling it. SEO Tip #4. Traffic Can Be a Vanity Metric I've seen hundreds of websites that drive 6-7 digits of traffic but generate only 200-300 USD per month from those numbers. “What’s the deal?” You might be thinking. “How can you fail to monetize that much traffic?” Well, that brings us to today’s tip: traffic can be a vanity metric. See, not all traffic is created equal. Ranking for “hormone balance supplement” is a lot more valuable than ranking for “Madagascar character names.” The person Googling the first keyword is an adult ready to buy your product. Someone Googling the latter, on the other hand, is a child with zero purchasing power. So, when deciding on which keywords to pursue, always keep in mind the buyer intent behind and don’t go after rankings or traffic just because 6-digit traffic numbers look good. SEO Tip #5. Push Content Fast Whenever you publish a piece of content, you can expect it to rank within 6 months to a year (potentially less if you’re an authority in your niche). So, the faster you publish your content, the faster they’re going to age, and, as such, the faster they’ll rank on Google. On average, I recommend you publish a minimum of 10,000 words of content per month and 20,000 to 30,000 optimally. If you’re not doing link-building for your website, then I’d recommend pushing for even more content. Sometimes, content velocity can compensate for the lack of backlinks. SEO Tip #6. Use Backlink Data to Prioritize Content You might be tempted to go for that juicy, 6-digit traffic cornerstone keyword right from the get-go... But I'd recommend doing the opposite. More often than not, to rank for more competitive, cornerstone keywords, you’ll need to have a ton of supporting content, high-quality backlinks, website authority, and so on. Instead, it’s a lot more reasonable to first focus on the less competitive keywords and then, once you’ve covered those, move on to the rest. Now, as for how to check keyword competitiveness, here are 2 options: Use Mozbar to see the number of backlinks for top-ranking pages, as well as their Domain Authority (DA). If all the pages ranking on page #1 have <5 backlinks and DA of 20 - 40, it’s a good opportunity. Use SEMrush or Ahrefs to sort your keywords by difficulty, and focus on the less difficult keywords first. Now, that said, keep in mind that both of these metrics are third-party, and hence not always accurate. SEO Tip #7. Always Start With Competitive Analysis When doing keyword research, the easiest way to get started is via competitive analysis. Chances are, whatever niche you’re in, there’s a competitor that is doing great with SEO. So, instead of having to do all the work from scratch, run their website through SEMrush or Ahrefs and steal their keyword ideas. But don’t just stop there - once you’ve borrowed keyword ideas from all your competitors, run the seed keywords through a keyword research tool such as UberSuggest or SEMrush Keyword Magic Tool. This should give you dozens of new ideas that your competitors might’ve missed. Finally, don’t just stop at borrowing your competitor’s keyword ideas. You can also borrow some inspiration on: The types of graphics and images you can create to supplement your blog content. The tone and style you can use in your articles. The type of information you can include in specific content pieces. SEO Tip #8. Source a LOT of Writers Content writing is one of those professions that has a very low barrier to entry. Anyone can take a writing course, claim to be a writer, and create an UpWork account… This is why 99% of the writers you’ll have to apply for your gigs are going to be, well, horrible. As such, if you want to produce a lot of content on the reg, you’ll need to source a LOT of writers. Let’s do the math: If, by posting a job ad, you source 100 writers, you’ll see that only 5 of them are a good fit. Out of the 5 writers, 1 has a very high rate, so they drop out. Another doesn’t reply back to your communication, which leaves you with 3 writers. You get the 3 writers to do a trial task, and only one turns out to be a good fit for your team. Now, since the writer is freelance, the best they can do is 4 articles per month for a total of 5,000-words (which, for most niches, ain’t all that much). So, what we’re getting at here is, to hire quality writers, you should source a LOT of them. SEO Tip #9. Create a Process for Filtering Writers If you follow the previous tip, you'll end up with a huge database of hundreds of writers. This creates a whole new problem: You now have a database of 500+ writers waiting for you to sift through them and decide which ones are worth the hire. It would take you 2-3 days of intense work to go through all these writers and vet them yourself. Let’s be real - you don’t have time for that. Here’s what you can do instead: When sourcing writers, always get them to fill in a Google form (instead of DMing or emailing you). In this form, make sure to ask for 3 relevant written samples, a link to the writer’s portfolio page, and the writer’s rate per word. Create a SOP for evaluating writers. The criteria for evaluation should be: Level of English. Does the writer’s sample have any English mistakes? If so, they’re not a good fit. Quality of Samples. Are the samples long-form and engaging content or are they boring 500-word copy-pastes? Technical Knowledge. Has the writer written about a hard-to-explain topic before? Anyone can write about simple topics like traveling—you want to look for someone who knows how to research a new topic and explain it in a simple and easy-to-read way. If someone’s written about how to create a perfect cover letter, they can probably write about traveling, but the opposite isn’t true. Get your VA to evaluate the writer’s samples as per the criteria above and short-list writers that seem competent. If you sourced 500 writers, the end result of this process should be around 50 writers. You or your editor goes through the short-list of 50 writers and invites 5-10 for a (paid) trial task. The trial task is very important - you’ll sometimes find that the samples provided by the writer don’t match their writing level. SEO Tip #10. Use the Right Websites to Find Writers Not sure where to source your writers? Here are some ideas: ProBlogger \- Our #1 choice - a lot of quality writers frequent this website. LinkedIn \- You can headhunt content writers in specific locations. Upwork \- If you post a content gig, most writers are going to be awful. Instead, I recommend headhunting top writers instead. WeWorkRemotely \- Good if you’re looking to make a full-time remote hire. Facebook \- There are a ton of quality Facebook groups for writers. Some of our faves are Cult of Copy Job Board and Content Marketing Lounge. SEO Tip #11. Always Use Content Outlines When giving tasks to your writing team, you need to be very specific about the instructions you give them. Don’t just provide a keyword and tell them to “knock themselves out.” The writer isn’t a SEO expert; chances are, they’re going to mess it up big-time and talk about topics that aren’t related to the keyword you’re targeting. Instead, when giving tasks to writers, do it through content outlines. A content outline, in a nutshell, is a skeleton of the article they’re supposed to write. It includes information on: Target word count (aim for the same or 50% more the word count than that of the competition). Article title. Article structure (which sections should be mentioned and in what order). Related topics of keywords that need to be mentioned in the article. Content outline example in the URL in the post intro. SEO Tip #12. Focus on One Niche at a Time I used to work with this one client that had a SaaS consisting of a mixture of CRM, Accounting Software, and HRS. I had to pick whether we were going to focus on topics for one of these 3 niches or focus on all of them at the same time. I decided to do the former. Here’s why: When evaluating what to rank, Google considers the authority of your website. If you have 60 articles about accounting (most of which link to each other), you’re probably an authority in the niche and are more likely to get good rankings. If you have 20 sales, 20 HR, and 20 accounting articles, though, none of these categories are going to rank as well. It always makes more sense to first focus on a single niche (the one that generates the best ROI for your business), and then move on to the rest. This also makes it easier to hire writers - you hire writers specialized in accounting, instead of having to find writers who can pull off 3 unrelated topics. SEO Tip #13. Just Hire a VA Already It’s 2021 already guys—unless you have a virtual assistant, you’re missing out big-time. Since a lot of SEO tasks are very time-consuming, it really helps to have a VA around to take over. As long as you have solid SOPs in place, you can hire a virtual assistant, train them, and use them to free up your time. Some SEO tasks virtual assistants can help with are: Internal linking. Going through all your blog content and ensuring that they link to each other. Backlink prospecting. Going through hundreds of websites daily to find link opportunities. Uploading content on WordPress and ensuring that the content is optimized well for on-page SEO. SEO Tip #14. Use WordPress (And Make Your Life Easier) Not sure which CMS platform to use? 99% of the time, you’re better off with WordPress. It has a TON of plugins that will make your life easier. Want a drag & drop builder? Use Elementor. It’s cheap, efficient, extremely easy to learn, and comes jam-packed with different plugins and features. Wix, SiteGround, and similar drag & drops are pure meh. SEO Tip #15. Use These Nifty WordPress Plugins There are a lot of really cool WordPress plugins that can make your (SEO) life so much easier. Some of our favorites include: RankMath. A more slick alternative to YoastSEO. Useful for on-page SEO. Smush. App that helps you losslessly compress all images on your website, as well as enables lazy loading. WP Rocket. This plugin helps speed up your website pretty significantly. Elementor. Not a techie? This drag & drop plugin makes it significantly easier to manage your website. WP Forms. Very simple form builder. Akismet Spam Protection. Probably the most popular anti-spam WP plugin. Mammoth Docx. A plugin that uploads your content from a Google doc directly to WordPress. SEO Tip #16. No, Voice Search Is Still Not Relevant Voice search is not and will not be relevant (no matter what sensationalist articles might say). Sure, it does have its application (“Alexa, order me toilet paper please”), but it’s pretty niche and not relevant to most SEOs. After all, you wouldn’t use voice search for bigger purchases (“Alexa, order me a new laptop please”) or informational queries (“Alexa, teach me how to do accounting, thanks”). SEO Tip #17. SEO Is Obviously Not Dead I see these articles every year - “SEO is dead because I failed to make it work.” SEO is not dead and as long as there are people looking up for information/things online, it never will be. And no, SEO is not just for large corporations with huge budgets, either. Some niches are hypercompetitive and require a huge link-building budget (CBD, fitness, VPN, etc.), but they’re more of an exception instead of the rule. SEO Tip #18. Doing Local SEO? Focus on Service Pages If you’re doing local SEO, you’re better off focusing on local service pages than blog content. E.g. if you’re an accounting firm based in Boston, you can make a landing page about /accounting-firm-boston/, /tax-accounting-boston/, /cpa-boston/, and so on. Or alternatively, if you’re a personal injury law firm, you’d want to create pages like /car-accident-law-firm/, /truck-accident-law-firm/, /wrongful-death-law-firm/, and the like. Thing is, you don’t really need to rank on global search terms—you just won’t get leads from there. Even if you ranked on the term “financial accounting,” it wouldn’t really matter for your bottom line that much. SEO Tip #19. Engage With the SEO Community The SEO community is (for the most part) composed of extremely helpful and friendly people. There are a lot of online communities (including this sub) where you can ask for help, tips, case studies, and so on. Some of our faves are: This sub :) SEO Signals Lab (FB Group) Fat Graph Content Ops (FB Group) Proper SEO Group (FB Group) BigSEO Subreddit SEO Tip #20. Test Keywords Before Pursuing Them You can use Google ads to test how profitable any given keyword is before you start trying to rank for it. The process here is: Create a Google Ads account. Pick a keyword you want to test. Create a landing page that corresponds to the search intent behind the keyword. Allocate an appropriate budget. E.g. if you assume a conversion rate of 2%, you’d want to buy 100+ clicks. If the CPC is 2 USD, then the right budget would be 200 USD plus. Run the ads! If you don’t have the budget for this, you can still use the average CPC for the keyword to estimate how well it’s going to convert. If someone is willing to bid 10 USD to rank for a certain keyword, it means that the keyword is most probably generating pretty good revenue/conversions. SEO Tip #21. Test & Improve SEO Headlines Sometimes, you’ll see that you’re ranking in the top 3 positions for your search query, but you’re still not driving that much traffic. “What’s the deal?” you might be asking. Chances are, your headline is not clickable enough. Every 3-4 months, go through your Google Search Console and check for articles that are ranking well but not driving enough traffic. Then, create a Google sheet and include the following data: Targeted keyword Page link CTR (for the last 28 days) Date when you implemented the new title Old title New title New CTR (for the month after the CTR change was implemented) From then on, implement the new headline and track changes in the CTR. If you don’t reach your desired result, you can always test another headline. SEO Tip #22. Longer Content Isn’t Always Better Content You’ve probably heard that long-form content is where it’s at in 2021. Well, this isn’t always the case. Rather, this mostly depends on the keyword you’re targeting. If, for example, you’re targeting the keyword “how to tie a tie,” you don’t need a long-ass 5,000-word mega-guide. In such a case, the reader is looking for something that can be explained in 200-300 words and if your article fails to do this, the reader will bounce off and open a different page. On the other hand, if you’re targeting the keyword “how to write a CV,” you’ll need around 4,000 to 5,000 words to adequately explain the topic and, chances are, you won’t rank with less. SEO Tip #23. SEO is Not All About Written Content More often than not, when people talk about SEO they talk about written blog content creation. It’s very important not to forget, though, that blog content is not end-all-be-all for SEO. Certain keywords do significantly better with video content. For example, if the keyword is “how to do a deadlift,” video content is going to perform significantly better than blog content. Or, if the keyword is “CV template,” you’ll see that a big chunk of the rankings are images of the templates. So, the lesson here is, don’t laser-focus on written content—keep other content mediums in mind, too. SEO Tip #24. Write For Your Audience It’s very important that your content resonates well with your target audience. If, for example, you’re covering the keyword “skateboard tricks,” you can be very casual with your language. Heck, it’s even encouraged! Your readers are Googling the keyword in their free time and are most likely teens or in their early 20s. Meaning, you can use informal language, include pop culture references, and avoid complicated language. Now, on the other hand, if you’re writing about high-level investment advice, your audience probably consists of 40-something suit-and-ties. If you include Rick & Morty references in your article, you'll most likely lose credibility and the Googler, who will go to another website. Some of our best tips on writing for your audience include: Define your audience. Who’s the person you’re writing for? Are they reading the content at work or in their free time? Keep your reader’s level of knowledge in mind. If you’re covering an accounting 101 topic, you want to cover the topic’s basics, as the reader is probably a student. If you’re writing about high-level finance, though, you don’t have to teach the reader what a balance sheet is. More often than not, avoid complicated language. The best practice is to write on a 6th-grade level, as it’s understandable for anyone. Plus, no one wants to read Shakespeare when Googling info online (unless they’re looking for Shakespeare's work, of course). SEO Tip #25. Create Compelling Headlines Want to drive clicks to your articles? You’ll need compelling headlines. Compare the following headline: 101 Productivity Tips \[To Get Things Done in 2021\] With this one: Productivity Tips Guide Which one would you click? Data says it’s the first! To create clickable headlines, I recommend you include the following elements: Keyword. This one’s non-negotiable - you need to include the target keyword in the headline. Numbers. If Buzzfeed taught us anything, it’s that people like to click articles with numbers in their titles. Results. If I read your article, what’s going to be the end result? E.g. “X Resume tips (to land the job)”.* Year (If Relevant). Adding a year to your title shows that the article is recent (which is relevant for some specific topics). E.g. If the keyword is “Marketing Trends,” I want to know marketing trends in 2021, not in 2001. So, adding a year in the title makes the headline more clickable. SEO Tip #26. Make Your Content Visual How good your content looks matters, especially if you're in a competitive niche. Here are some tips on how to make your content as visual as possible: Aim for 2-4 sentences per paragraph. Avoid huge blocks of text. Apply a 60-65% content width to your blog pages. Pick a good-looking font. I’d recommend Montserrat, PT Sans, and Roboto. Alternatively, you can also check out your favorite blogs, see which fonts they’re using, and do the same. Use a reasonable font size. Most top blogs use font sizes ranging from 16 pt to 22 pt. Add images when possible. Avoid stock photos, though. No one wants to see random “office people smiling” scattered around your blog posts. Use content boxes to help convey information better. Content boxes example in the URL in the intro of the post. SEO Tip #27. Ditch the Skyscraper Technique Already Brian Dean’s skyscraper technique is awesome and all, but the following bit really got old: “Hey \[name\], I saw you wrote an article. I, too, wrote an article. Please link to you?” The theory here is, if your content is good, the person will be compelled to link to it. In practice, though, the person really, really doesn’t care. At the end of the day, there’s no real incentive for the person to link to your content. They have to take time out of their day to head over to their website, log in to WordPress, find the article you mentioned, and add a link... Just because some stranger on the internet asked them to. Here’s something that works much better: Instead of fake compliments, be very straightforward about what you can offer them in exchange for that link. Some things you can offer are: A free version of your SaaS. Free product delivered to their doorstep. Backlink exchange. A free backlink from your other website. Sharing their content to your social media following. Money. SEO Tip #28. Get the URL Slug Right for Seasonal Content If you want to rank on a seasonal keyword, there are 2 ways to do this. If you want your article to be evergreen (i.e. you update it every year with new information), then your URL should not contain the year. E.g. your URL would be /saas-trends/, and you simply update the article’s contents+headline each year to keep it timely. If you’re planning on publishing a new trends report annually, though, then you can add a year to the URL. E.g. /saas-trends-2020/ instead of /saas-trends/. SEO Tip #29. AI Content Tools Are a Mixed Bag Lots of people are talking about AI content tools these days. Usually, they’re either saying: “AI content tools are garbage and the output is horrible,” Or: “AI content tools are a game-changer!” So which one is it? The truth is somewhere in-between. In 2021, AI content writing tools are pretty bad. The output you’re going to get is far from something you can publish on your website. That said, some SEOs use such tools to get a very, very rough draft of the article written, and then they do intense surgery on it to make it usable. Should you use AI content writing tools? If you ask me, no - it’s easier to hire a proficient content writer than spend hours salvaging AI-written content. That said, I do believe that such tools are going to get much better years down the line. This one was, clearly, more of a personal opinion than a fact. I’d love to hear YOUR opinion on AI content tools! Are they a fad, or are they the future of content creation? Let me know in the comments. SEO Tip #30. Don’t Overdo it With SEO Tools There are a lot of SEO tools out there for pretty much any SEO function. Keyword research, link-building, on-page, outreach, technical SEO, you name it! If you were to buy most of these tools for your business, you’d easily spend 4-figures on SEO tools per month. Luckily, though, you don’t actually need most of them. At the end of the day, the only must-have SEO tools are: An SEO Suite (Paid). Basically SEMrush or Ahrefs. Both of these tools offer an insane number of features - backlink analysis, keyword research, and a ton of other stuff. Yes, 99 USD a month is expensive for a tool. But then again, if you value your time 20 USD/hour and this tool saves you 6 hours, it's obviously worth it, right? On-Page SEO Tool (Free). RankMath or Yoast. Basically, a tool that's going to help you optimize web pages or blog posts as per SEO best practices. Technical SEO Tool (Freemium). You can use ScreamingFrog to crawl your entire website and find technical SEO problems. There are probably other tools that also do this, but ScreamingFrog is the most popular option. The freemium version of the tool only crawls a limited number of pages (500 URLs, to be exact), so if your website is relatively big, you'll need to pay for the tool. Analytics (Free). Obviously, you'll need Google Analytics (to track website traffic) and Google Search Console (to track organic traffic, specifically) set up on your website. Optionally, you can also use Google Track Manager to better track how your website visitors interact with the site. MozBar (Free). Chrome toolbar that lets you simply track the number of backlinks on Google Search Queries, Domain Authority, and a bunch of other stuff. Website Speed Analysis (Free). You can use Google Page Speed Insights to track how fast your website loads, as well as how mobile-friendly it is. Outreach Tool (Paid). Tool for reaching out to prospects for link-building, guest posting, etc. There are about a dozen good options for this. Personally, I like to use Snov for this. Optimized GMB Profile (Free). Not a tool per se, but if you're a local business, you need to have a well-optimized Google My Business profile. Google Keyword Planner (Free). This gives you the most reliable search volume data of all the tools. So, when doing keyword research, grab the search volume from here. Tool for Storing Keyword Research (Free). You can use Google Sheets or AirTable to store your keyword research and, at the same time, use it as a content calendar. Hemingway App (Free). Helps keep your SEO content easy to read. Spots passive voice, complicated words, etc. Email Finder (Freemium). You can use a tool like Hunter to find the email address of basically anyone on the internet (for link-building or guest posting purposes). Most of the tools that don’t fit into these categories are 100% optional. SEO Tip #31. Hiring an SEO? Here’s How to Vet Them Unless you’re an SEO pro yourself, hiring one is going to be far from easy. There’s a reason there are so many “SEO experts” out there - for the layman, it’s very hard to differentiate between someone who knows their salt and a newbie who took an SEO course, like, last week. Here’s how you can vet both freelance and full-time SEOs: Ask for concrete traffic numbers. The SEO pro should give you the exact numbers on how they’ve grown a website in the past - “100% SEO growth in 1 year” doesn’t mean much if the growth is from 10 monthly traffic to 20. “1,000 to 30,000” traffic, on the other hand, is much better. Ask for client names. While some clients ask their SEOs to sign an NDA and not disclose their collaboration, most don’t. If an SEO can’t name a single client they’ve worked with in the past, that’s a red flag. Make sure they have the right experience. Global and local SEO have very different processes. Make sure that the SEO has experience with the type of SEO you need. Make sure you’re looking for the right candidate. SEO pros can be content writers, link-builders, web developers, or all of the above simultaneously. Make sure you understand which one you need before making the hire. If you’re looking for someone to oversee your content ops, you shouldn’t hire a technical SEO expert. Look for SEO pros in the right places. Conventional job boards are overrated. Post your job ads on SEO communities instead. E.g. this sub, bigseo, SEO Signals Facebook group, etc. SEO Tip #32. Blog Post Not Ranking? Follow This Checklist I wanted to format the post natively for Reddit, but it’s just SO much better on Notion. Tl;dr, the checklist covers every reason your post might not be ranking: Search intent mismatch. Inferior content. Lack of internal linking. Lack of backlinks. And the like. Checklist URL at the intro of the post. SEO Tip #33. Avoid BS Link-Building Tactics The only type of link-building that works is building proper, quality links from websites with a good backlink profile and decent organic traffic. Here’s what DOESN’T work: Blog comment links Forum spam links Drive-by Reddit comment/post links Web 2.0 links Fiverr “100 links for 10 bucks” bs If your “SEO agency” says they’re doing any of the above instead of actually trying to build you links from quality websites, you’re being scammed. SEO Tip #34. Know When to Use 301 and 302 Redirects When doing redirects, it’s very important to know the distinction between these two. 301 is a permanent page redirect and passes on link juice. If you’re killing off a page that has backlinks, it’s better to 301 it to your homepage so that you don’t lose the link juice. If you simply delete a page, it’s going to be a 404, and the backlink juice is lost forever. 302 is a temporary page redirect and doesn’t pass on link juice. If the redirect is temporary, you do a 302. E.g. you want to test how well a new page is going to perform w/ your audience. SEO Tip #35. Social Signals Matter (But Not How You Think) Social signals are NOT a ranking factor. And yet, they can help your content rank on Google’s front page. Wondering what the hell am I talking about? Here’s what’s up: As I said, social signals are not a ranking factor. It’s not something Google takes into consideration to decide whether your article should rank or not. That said, social signals CAN lead to your article ranking better. Let’s say your article goes viral and gets around 20k views within a week. A chunk of these viewers are going to forget your domain/link and they’re going to look up the topic on Google via your chosen keyword + your brand name. The amount of people looking for YOUR keyword and exclusively picking your result over others is going to make Google think that your content is satisfying search intent better than the rest, and thus, reward you with better ranking. SEO Tip #36. Run Remarketing Ads to Lift Organic Traffic Conversions Not satisfied with your conversion rates? You can use Facebook ads to help increase them. Facebook allows you to do something called “remarketing.” This means you can target anyone that visited a certain page (or multiple pages) on your website and serve them ads on Facebook. There are a TON of ways you can take advantage of this. For example, you can target anyone that landed on a high buyer intent page and serve them ads pitching your product or a special offer. Alternatively, you can target people who landed on an educational blog post and offer them something to drive them down the funnel. E.g. free e-book or white paper to teach them more about your product or service. SEO Tip #37. Doing Local SEO? Follow These Tips Local SEO is significantly different from global SEO. Here’s how the two differ (and what you need to do to drive local SEO results): You don’t need to publish content. For 95% of local businesses, you only want to rank for keywords related to your services/products, you don’t actually need to create educational content. You need to focus more on reviews and citation-building. One of Google Maps’ biggest ranking factors is the of reviews your business has. Encourage your customers to leave a review if they enjoyed your product/service through email or real-life communication. You need to create service pages for each location. As a local business, your #1 priority is to rank for keywords around your service. E.g. If you're a personal injury law firm, you want to optimize your homepage for “personal injury law firm” and then create separate pages for each service you provide, e.g. “car accident lawyer,” “motorcycle injury law firm,” etc. Focus on building citations. Being listed on business directories makes your business more trustworthy for Google. BrightLocal is a good service for this. You don’t need to focus as much on link-building. As local SEO is less competitive than global, you don’t have to focus nearly as much on building links. You can, in a lot of cases, rank with the right service pages and citations. SEO Tip #38. Stop Ignoring the Outreach Emails You’re Getting (And Use Them to Build Your Own Links) Got a ton of people emailing you asking for links? You might be tempted to just send them all straight to spam, and I don’t blame you. Outreach messages like “Hey Dr Jigsaw, your article is A+++ amazing! ...can I get a backlink?” can get hella annoying. That said, there IS a better way to deal with these emails: Reply and ask for a link back. Most of the time, people who send such outreach emails are also doing heavy guest posting. So, you can ask for a backlink from a 3rd-party website in exchange for you mentioning their link in your article. Win-win! SEO Tip #39. Doing Internal Linking for a Large Website? This’ll Help Internal linking can get super grueling once you have hundreds of articles on your website. Want to make the process easier? Do this: Pick an article you want to interlink on your website. For the sake of the example, let’s say it’s about “business process improvement.” Go on Google and look up variations of this keyword mentioned on your website. For example: Site:\[yourwebsite\] “improve business process” Site:\[yourwebsite\] “improve process” Site:\[yourwebsite\] “process improvement” The above queries will find you the EXACT articles where these keywords are mentioned. Then, all you have to do is go through them and include the links. SEO Tip #40. Got a Competitor Copying Your Content? File a DMCA Notice Fun fact - if your competitors are copying your website, you can file a DMCA notice with Google. That said, keep in mind that there are consequences for filing a fake notice.

Started a content marketing agency 8 years ago - $0 to $7,863,052 (2025 update)
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Started a content marketing agency 8 years ago - $0 to $7,863,052 (2025 update)

Hey friends, My name is Tyler and for the past 8 years, I’ve been documenting my experience building a content marketing agency called Optimist. Year 1 — 0 to $500k ARR Year 2 — $500k to $1MM ARR Year 3 — $1MM ARR to $1.5MM(ish) ARR Year 4 — $3,333,686 Revenue Year 5 — $4,539,659 Revenue Year 6 — $5,974,324 Revenue Year 7 - $6,815,503 Revenue (Edit: Seems like links are banned now. You can check my post history for all of my previous updates with lessons and learnings.) How Optimist Works First, an overview/recap of the Optimist business model: We operate as a “collective” of full time/professional freelancers Everyone aside from me is a contractor Entirely remote/distributed team We pay freelancers a flat fee for most work, working out to roughly $65-100/hour. Clients pay us a flat monthly fee for full-service content marketing (research, strategy, writing, editing, design/photography, reporting and analytics, targeted linkbuilding, and more)\ Packages range in price from \~$10-20k/mo \This is something we are revisiting now* The Financials In 2024, we posted $1,032,035.34 in revenue. This brings our lifetime revenue to $7,863,052. Here’s our monthly revenue from January 2017 to December of 2024. (Edit: Seems like I'm not allowed to link to the chart.) The good news: Revenue is up 23% YoY. EBITDA in Q4 trending up 1-2 points. We hosted our first retreat in 4 years, going to Ireland with about half the team. The bad news: Our revenue is still historically low. At $1MM for the year, we’re down about 33% from our previous years over $1.5MM. Revenue has been rocky. It doesn’t feel like we’ve really “recovered” from the bumps last year. The trend doesn’t really look great. Even though, anecdotally, it feels like we are moving in a good direction. EBITDA is still hovering at around 7%. Would love to get that closer to 20%. (For those who may ask: I’m calculating EBITDA after paying taxes and W2 portion of my income.) — Almost every year, my update starts the same way: This has been a year of growth and change. Both for my business—and me personally. 2024 was no different. I guess that tells you something about entrepreneurship. It’s a lot more like sailing a ship than driving a car. You’re constantly adapting, tides are shifting, and any blip of calm is usually just a moment before the next storm. As with past years, there’s a lot to unpack from the last 12 months. Here we go again. Everything is Burning In the last 2 years, everything has turned upside down in the world of content and SEO. Back in 2020, we made a big decision to re-position the agency. (See post history) We decided to narrow our focus to our most successful, profitable, and consistent segment of clients and re-work our entire operation to focus on serving them. We defined our ICP as: \~Series A ($10mm+ funding) with 6-12 months runway to scale organic as a channel Product-led company with “simple” sales cycle involving fewer stakeholders Demonstrable opportunity to use SEO to drive business growth Our services: Content focused on growing organic search (SEO) Full-service engagements that included research, planning, writing, design, reporting And our engagement structure: Engaged directly with an executive; ownership over strategy and day-to-day execution 1-2 points of contact or stakeholders Strategic partner that drives business growth (not a service vendor who makes content) Most importantly, we decided that we were no longer going to offer a broader range of content that we used to sell. That included everything from thought leadership content to case studies and ebooks. We doubled-down on “SEO content” for product-led SaaS companies. And this worked phenomenally for us. We started bringing on more clients than ever. We developed a lot of internal system and processes that helped us scale and take on more work than we’ve ever had and drive great outcomes for our ideal clients. But in 2023 and 2024, things started going awry. One big change, of course, was the rise of AI. Many companies and executives (and writers) feel that AI can write content just as well as an agency like ours. That made it a lot harder to sell a $10,000 per month engagement when they feel like the bulk of the work could be “done for free.” (Lots of thoughts on this if you want my opinions.) But it wasn’t just that. Google also started tinkering with their algorithm, introducing new features like AI Overviews, and generally changing the rules of the game. This created 3 big shifts in our world: The perceived value of content (especially “SEO content”) dropped dramatically in many people’s minds because of AI’s writing capabilities SEO became less predictable as a source of traffic and revenue It’s harder than ever for startups and smaller companies to rank for valuable keywords (let alone generate any meaningful traffic or revenue from them) The effect? The middle of the content market has hollowed out. People—like us—providing good, human-crafted content aimed on driving SEO growth saw a dramatic decline in demand. We felt it all year. Fewer and fewer leads. The leads we did see usually scoffed at our prices. They were indexing us against the cost of content mills and mass-produced AI articles. It was a time of soul-searching and looking for a way forward. I spent the first half of the year convinced that the only way to survive was to run toward the fire. We have to build our own AI workflows. We have to cut our rates internally. We have to get faster and cheaper to stay competitive with the agencies offering the same number of deliverables for a fraction of our rates. It’s the only way forward. But then I asked myself a question… Is this the game I actually want to play? As an entrepreneur, do I want to run a business where I’m competing mostly on price and efficiency rather than quality and value? Do I want to hop into a race toward cheaper and cheaper content? Do I want to help people chase a dwindling amount of organic traffic that’s shrinking in value? No. That’s not the game I want to play. That’s not a business I want to run. I don’t want to be in the content mill business. So I decided to turn the wheel—again. Repositioning Part II: Electric Boogaloo What do you do when the whole world shifts around you and the things that used to work aren’t working anymore? You pivot. You re-position the business and move in another direction. So that’s what we decided to do. Again. There was only one problem: I honestly wasn’t sure what opportunities existed in the content marketing industry outside of what we were already doing. We lived in a little echo chamber of startups and SEO. It felt like the whole market was on fire and I had fight through the smoke to find an escape hatch. So I started making calls. Good ol’ fashioned market research. I reached out to a few dozen marketing and content leaders at a bunch of different companies. I got on the phone and just asked lots of questions about their content programs, their goals, and their pain points. I wanted to understand what was happening in the market and how we could be valuable. And, luckily, this process really paid off. I learned a lot about the fragmentation happening across content and how views were shifting. I noticed key trends and how our old target market really wasn’t buying what we were selling. Startups and small companies are no longer willing to invest in an agency like ours. If they were doing content and SEO at all, they were focused entirely on using AI to scale output and minimize costs. VC money is still scarce and venture-backed companies are more focused on profitability than pure growth and raising another round. Larger companies (\~500+ employees) are doing more content than ever and drowning in content production. They want to focus on strategy but can barely tread water keeping up with content requests from sales, demand gen, the CEO, and everyone else. Many of the companies still investing in content are looking at channels and formats outside of SEO. Things like thought leadership, data reports, interview-driven content, and more. They see it as a way to stand out from the crowd of “bland SEO content.” Content needs are constantly in flux. They range from data reports and blog posts to product one-pagers. The idea of a fixed-scope retainer is a total mismatch for the needs of most companies. All of this led to the logical conclusion: We were talking to the wrong people about the wrong things\.\ Many companies came to one of two logical conclusions: SEO is a risky bet, so it’s gotta be a moonshot—super-low cost with a possibility for a big upside (i.e., use AI to crank out lots of content. If it works, great. If it doesn’t, then at least we aren’t out much money.) SEO is a risky bet, so we should diversify into other strategies and channels to drive growth (i.e., shift our budget from SEO and keyword-focused content to video, podcasts, thought leadership, social, etc) Unless we were going to lean into AI and dramatically cut our costs and rates, our old buyers weren’t interested. And the segment of the market that needs our help most are looking primarily for production support across a big range of content types. They’re not looking for a team to run a full-blown program focused entirely on SEO. So we had to go back to the drawing board. I’ve written before about our basic approach to repositioning the business. But, ultimately it comes down to identifying our unique strengths as a team and then connecting them to needs in the market. After reviewing the insights from my discussions and taking another hard look at our business and our strengths, I decided on a new direction: Move upmarket: Serve mid-size to enterprise businesses with \~500-5,000 employees instead of startups Focus on content that supports a broader range of business goals instead of solely on SEO and organic growth (e.g., sales, demand gen, brand, etc) Shift back to our broader playbook of content deliverables, including thought leadership, data studies, and more Focus on content execution and production to support an internally-directed content strategy across multiple functions In a way, it’s sort of a reverse-niche move. Rather than zooming in specifically on driving organic growth for startups, we want to be more of an end-to-end content production partner that solves issues of execution and operations for all kinds of content teams. It’s early days, but the response here has been promising. We’ve seen an uptick in leads through Q4. And more companies in our pipeline fit the new ICP. They’re bigger, often have more budget. (But they move more slowly). We should know by the end of the quarter if this maneuver is truly paying off. Hopefully, this will work out. Hopefully our research and strategy are right and we’ll find a soft landing serving a different type of client. If it doesn’t? Then it will be time to make some harder decisions. As I already mentioned, I’m not interested in the race to the bottom of AI content. And if that’s the only game left in town, then it might be time to think hard about a much bigger change. — To be done: Build new content playbooks for expanded deliverables Build new showcase page for expanded deliverables Retooling the Operation It’s easy to say we’re doing something new. It’s a lot harder to actually do it—and do it well. Beyond just changing our positioning, we have to do open-heart surgery on the entire content operation behind the scenes. We need to create new systems that work for a broader range of content types, formats, and goals. Here’s the first rub: All of our workflows are tooled specifically for SEO-focused content. Every template, worksheet, and process that we’ve built and scaled in the last 5 years assumes that the primary goal of every piece of content is SEO. Even something as simple as requiring a target keyword is a blocker in a world where we’re not entirely focused on SEO. This is relatively easy to fix, but it requires several key changes: Update content calendars to make keywords optional Update workflows to determine whether we need an optimization report for each deliverable Next, we need to break down the deliverables into parts rather than a single line item. In our old system, we would plan content as a single row in a Content Calendar spreadsheet. It was a really wide sheet with lots of fields where we’d define the dimensions of each individual article. This was very efficient and simple to follow. But every article had the same overall scope when it came to the workflow. In Asana (our project management tool), all of the steps in the creation were strung together in a single task. We would create a few basic templates for each client, and then each piece would flow through the same steps: Briefing Writing Editing Design etc. If we had anything that didn’t fit into the “standard” workflow, we’d just tag it in the calendar with an unofficial notation \[USING BRACKETS\]. It worked. But it wasn’t ideal. Now we need the steps to be more modular. Imagine, for example, a client asks us to create a mix of deliverables: 1 article with writing + design 1 content brief 1 long-form ebook with an interview + writing + design Each of these would require its own steps and its own workflow. We need to break down the work to accommodate for a wider variety of workflows and variables. This means we need to update the fields and structure of our calendar to accommodate for the new dimensions—while also keeping the planning process simple and manageable. This leads to the next challenge: The number of “products” that we’re offering could be almost infinite. Just looking at the example scope above, you can mix and match all of these different building blocks to create a huge variety of different types of work, each requiring its own workflow. This is part of the reason we pivoted away from this model to focus on a productized, SEO-focused content service back in 2020. Take something as simple as a case study. On the surface, it seems like one deliverable that can be easily scoped and priced, right? Well, unpack what goes into a case study: Is there already source material from the customer or do we need to conduct an interview? How long is it? Is it a short overview case study or a long-form narrative? Does it need images and graphics? How many? Each of these variables opens up 2-3 possibilities. And when you combine them, we end up with something like 10 possible permutations for this single type of deliverable. It gets a bit messy. But not only do we have to figure out how to scope and price all for all of these variables, we also have to figure out how to account for these variables in the execution. We have to specify—for every deliverable—what type it is, how long, which steps are involved and not involved, the timeline for delivery, and all of the other factors. We’re approaching infinite complexity, here. We have to figure out a system that allows for a high level of flexibility to serve the diverse needs of our clients but is also productized enough that we can build workflows, process, and templates to deliver the work. I’ve spent the last few months designing that system. Failed Attempt #1: Ultra-Productization In my first pass, I tried to make it as straight forward as possible. Just sit down, make a list of all of the possible deliverables we could provide and then assign them specific scopes and services. Want a case study? Okay that’ll include an interview, up to 2,000 words of content, and 5 custom graphics. It costs $X. But this solution quickly fell apart when we started testing it against real-world scenarios. What if the client provided the brief instead of us creating one? What if they didn’t want graphics? What if this particular case study really needs to be 3,000 words but all of the others should be 2,000? In order for this system to work, we’d need to individual scope and price all of these permutations of each productized service. Then we’d need to somehow keep track of all of these and make sure that we accurately scope, price, and deliver them across dozens of clients. It’s sort of like a restaurant handling food allergies by creating separate versions of every single dish to account for every individual type of allergy. Most restaurants have figured out that it makes way more sense to have a “standard” and an “allergy-free” version. Then you only need 2 options to cover 100% of the cases. Onto the next option. Failed Attempt #2: Deliverable-Agnostic Services Next, I sat down with my head of Ops, Katy, to try to map it out. We took a big step back and said: Why does the deliverable itself even matter? At the end of the day, what we’re selling is just a few types of work (research, writing, editing, design, etc) that can be packaged up in an infinite number of ways. Rather than try to define deliverables, shouldn’t we leave it open ended for maximum flexibility? From there, we decided to break down everything into ultra-modular building blocks. We started working on this super complex system of modular deliverables where we would have services like writing, design, editing, etc—plus a sliding scale for different scopes like the length of writing or the number of images. In theory, it would allow us to mix and match any combination of services to create custom deliverables for the client. In fact, we wanted the work to be deliverable-agnostic. That way we could mold it to fit any client’s needs and deliver any type of content, regardless of the format or goal. Want a 5,000-word case study with 15 custom graphics? That’ll be $X. Want a 2,000-word blog post with an interview and no visuals? $Y. Just want us to create 10 briefs, you handle the writing, and we do design? It’s $Z. Again, this feels like a reasonable solution. But it quickly spiraled out of amuck. (That’s an Office reference.) For this to work, we need to have incredibly precise scoping process for every single deliverable. Before we can begin work (or even quote a price), we need to know pretty much the exact word count of the final article, for example. In the real world? This almost never happens. The content is as long as the content needs to be. Clients rarely know if the blog post should be 2,000 words or 3,000 words. They just want good content. We have a general ballpark, but we can rarely dial it in within just 1,000 words until we’ve done enough research to create the brief. Plus, from a packaging and pricing perspective, it introduces all kind of weird scenarios where clients will owe exactly $10,321 for this ultra-specific combination of services. We were building an open system that could accommodate any and all types of potential deliverables. On the face that seems great because it makes us incredibly flexible. In reality, the ambiguity actually works against us. It makes it harder for us to communicate to clients clearly about what they’ll get, how much it will cost, and how long it will take. That, of course, also means that it hurts our client relationships. (This actually kind of goes back to my personal learnings, which I’ll mention in a bit. I tend to be a “let’s leave things vague so we don’t have to limit our options” kind of person. But I’m working on fixing this to be more precise, specific, and clear in everything that we do.) Dialing It In: Building a Closed System We were trying to build an open system. We need to build a closed system. We need to force clarity and get specific about what we do, what we don’t do, and how much it all costs. Then we need a system to expand on that closed system—add new types of deliverables, new content playbooks, and new workflows if and when the need arises. With that in mind, we can start by mapping out the key dimensions of any type of deliverable that we would ever want to deliver. These are the universal dimensions that determine the scope, workflow, and price of any deliverable—regardless of the specific type output. Dimensions are: Brief scope Writing + editing scope Design scope Interview scope Revision (rounds) Scope, essentially, just tells us how many words, graphics, interviews, etc are required for the content we’re creating. In our first crack at the system, we got super granular with these scopes. But to help force a more manageable system, we realized that we didn’t need tiny increments for most of this work. Instead, we just need boundaries—you pay $X for up to Y words. We still need some variability around the scope of these articles. Obviously, most clients won’t be willing to pay the same price for a 1,000-word article as a 10,000-word article. But we can be smarter about the realistic break points. We boiled it down to the most common ranges: (Up to) 250 words 1,000 words 3,000 words 6,000 words 10,000 words This gives us a much more manageable number of variables. But we still haven’t exactly closed the system. We need one final dimension: Deliverable type. This tells us what we’re actually building with these building blocks. This is how we’ll put a cap on the potentially infinite number of combinations we could offer. The deliverable type will define what the final product should look like (e.g., blog post, case study, ebook, etc). And it will also give us a way to put standards and expectations around different types of deliverables that we want to offer. Then we can expand on this list of deliverables to offer new services. In the mean time, only the deliverables that we have already defined are, “on the menu,” so to speak. If a client comes to us and asks for something like a podcast summary article (which we don’t currently offer), we’ll have to either say we can’t provide that work or create a new deliverable type and define the dimensions of that specific piece. But here’s the kicker: No matter the deliverable type, it has to still fit within the scopes we’ve already defined. And the pricing will be the same. This means that if you’re looking for our team to write up to 1,000 words of content, it costs the same amount—whether it’s a blog post, an ebook, a LinkedIn post, or anything else. Rather than trying to retool our entire system to offer this new podcast summary article deliverable, we’ll just create the new deliverable type, add it to the list of options, and it’s ready to sell with the pre-defined dimensions we’ve already identified. To do: Update onboarding workflow Update contracts and scope documents Dial in new briefing process Know Thyself For the last year, I’ve been going through personal therapy. (Huge shout out to my wife, Laura, for her support and encouragement throughout the process.) It’s taught me a lot about myself and my tendencies. It’s helped me find some of my weaknesses and think about how I can improve as a person, as a partner, and as an entrepreneur. And it’s forced me to face a lot of hard truths. For example, consider some of the critical decisions I’ve made for my business: Unconventional freelance “collective” model No formal management structure Open-ended retainers with near-infinite flexibility General contracts without defined scope “Take it or leave it” approach to sales and marketing Over the years, I’ve talked about almost everything on this list as a huge advantage. I saw these things as a reflection of how I wanted to do things differently and better than other companies. But now, I see them more as a reflection of my fears and insecurities. Why did I design my business like this? Why do I want so much “flexibility” and why do I want things left open-ended rather than clearly defined? One reason that could clearly explain it: I’m avoidant. If you’re not steeped in the world of therapy, this basically means that my fight or flight response gets turned all the way to “flight.” If I’m unhappy or uncomfortable, my gut reaction is usually to withdraw from the situation. I see commitment and specificity as a prelude to future conflict. And I avoid conflict whenever possible. So I built my business to minimize it. If I don’t have a specific schedule of work that I’m accountable for delivering, then we can fudge the numbers a bit and hope they even out in the end. If I don’t set a specific standard for the length of an article, then I don’t have to let the client know when their request exceeds that limit. Conflict….avoided? Now, that’s not to say that everything I’ve built was wrong or bad. There is a lot of value in having flexibility in your business. For example, I would say that our flexible retainers are, overall, an advantage. Clients have changing needs. Having flexibility to quickly adapt to those needs can be a huge value add. And not everything can be clearly defined upfront (at least not without a massive amount of time and work just to decide how long to write an article). Overly-rigid structures and processes can be just as problematic as loosey-goosey ones. But, on the whole, I realized that my avoidant tendencies and laissez faire approach to management have left a vacuum in many areas. The places where I avoided specificity were often the places where there was the most confusion, uncertainty, and frustration from the team and from clients. People simply didn’t know what to expect or what was expected of them. Ironically, this often creates the conflict I’m trying to avoid. For example, if I don’t give feedback to people on my team, then they feel uneasy about their work. Or they make assumptions about expectations that don’t match what I’m actually expecting. Then the client might get upset, I might get upset, and our team members may be upset. Conflict definitely not avoided. This happens on the client side, too. If we don’t define a specific timeline when something will be delivered, the client might expect it sooner than we can deliver—creating frustration when we don’t meet their expectation. This conflict actually would have been avoided if we set clearer expectations upfront. But we didn’t do that. I didn’t do that. So it’s time to step up and close the gaps. Stepping Up and Closing the Gaps If I’m going to address these gaps and create more clarity and stability, I have to step up. Both personally and professionally. I have to actually face the fear and uncertainty that drives me to be avoidant. And then apply that to my business in meaningful ways that aren’t cop-out ways of kinda-sorta providing structure without really doing it. I’ve gotta be all in. This means: Fill the gaps where I rely on other people to do things that aren’t really their job but I haven’t put someone in place to do it Set and maintain expectations about our internal work processes, policies, and standards Define clear boundaries on things like roles, timelines, budgets, and scopes Now, this isn’t going to happen overnight. And just because I say that I need to step up to close these gaps doesn’t mean that I need to be the one who’s responsible for them (at least not forever). It just means that, as the business leader, I need to make sure the gaps get filled—by me or by someone else who has been specifically charged with owning that part of the operation. So, this is probably my #1 focus over the coming quarter. And it starts by identifying the gaps that exist. Then, step into those gaps myself, pay someone else to fill that role, or figure out how to eliminate the gap another way. This means going all the way back to the most basic decisions in our business. One of the foundational things about Optimist is being a “different kind” of agency. I always wanted to build something that solved for the bureaucracy, hierarchy, and siloed structure of agencies. If a client has feedback, they should be able to talk directly to the person doing the work rather than going through 3 layers of account management and creative directors. So I tried to be clever. I tried to design all kinds of systems and processes that eliminated these middle rungs. (In retrospect, what I was actually doing was designing a system that played into my avoidant tendencies and made it easy to abdicate responsibility for lots of things.) Since we didn’t want to create hierarchy, we never implemented things like Junior and Senior roles. We never hired someone to manage or direct the individual creatives. We didn’t have Directors or VPs. (Hell, we barely had a project manager for the first several years of existence.) This aversion to hierarchy aligned with our values around elevating ownership and collective contribution. I still believe in the value a flat structure. But a flat structure doesn’t eliminate the complexity of a growing business. No one to review writers and give them 1:1 feedback? I guess I’ll just have to do that….when I have some spare time. No Content Director? Okay, well someone needs to manage our content playbooks and roll out new ones. Just add it to my task list. Our flat structure didn’t eliminate the need for these roles. It just eliminated the people to do them. All of those unfilled roles ultimately fell back on me or our ops person, Katy. Of course, this isn’t the first time we’ve recognized this. We’ve known there were growing holes in our business as it’s gotten bigger and more complex. Over the years, we’ve experimented with different ways to solve for it. The Old Solution: Distributed Ops One system we designed was a “distributed ops” framework. Basically, we had one person who was the head of ops (at the time, we considered anything that was non-client-facing to be “ops”). They’d plan and organize all of the various things that needed to happen around Optimist. Then they’d assign out the work to whoever was able to help. We had a whole system for tying this into the our profit share and even gave people “Partner” status based on their contributions to ops. It worked—kinda. One big downfall is that all of the tasks and projects were ad hoc. People would pick up jobs, but they didn’t have much context or expertise to apply. So the output often varied. Since we were trying to maintain a flat structure, there was minimal oversight or management of the work. In other words, we didn’t always get the best results. But, more importantly, we still didn’t close all of the gaps entirely. Because everything was an ad-hoc list of tasks and projects, we never really had the “big picture” view of everything that needed to be done across the business. This also meant we rarely had clarity on what was important, what was trivial, and what was critical. We need a better system. Stop Reinventing the Wheel (And Create a Damn Org Chart) It’s time to get serious about filling the gaps in our business. It can’t be a half-fix or an ad hoc set of projects and tasks. We need clarity on the roles that need to be filled and then fill them. The first step here is to create an org chart. A real one. Map out all of the jobs that need to be done for Optimist to be successful besides just writers and designers. Roles like: Content director Design director SEO manager Reporting Finance Account management Business development Sales Marketing Project management It feels a bit laughable listing all of these roles. Because most are either empty or have my name attached to them. And that’s the problem. I can’t do everything. And all of the empty roles are gaps in our structure—places where people aren’t getting the direction, feedback, or guidance they need to do their best work. Or where things just aren’t being done consistently. Content director, for example, should be responsible for steering the output of our content strategists, writers, and editors. They’re not micromanaging every deliverable. But they give feedback, set overall policy, and help our team identify opportunities to get better. Right now we don’t have anyone in that role. Which means it’s my job—when I have time. Looking at the org chart (a real org chart that I actually built to help with this), it’s plain as day how many roles look like this. Even if we aren’t going to implement a traditional agency structure and a strict hierarchy, we still need to address these gaps. And the only way for that to happen is face the reality and then create a plan to close the gaps. Now that we have a list of theoretical roles, we need to clearly define the responsibilities and boundaries of those roles to make sure they cover everything that actually needs to happen. Then we can begin the process of delegating, assigning, hiring, and otherwise addressing each one. So that’s what I need to do. To be done: Create job descriptions for all of the roles we need to fill Hire Biz Dev role Hire Account Lead role(s) Hire Head of Content Playing Offense As we move into Q1 of 2025 and I reflect on the tumultuous few years we’ve had, one thought keeps running through my head. We need to play offense. Most of the last 1-2 years was reacting to changes that were happening around us. Trying to make sense and chart a new path forward. Reeling. But what I really want—as a person and as an entrepreneur—is to be proactive. I want to think and plan ahead. Figure out where we want to go before we’re forced to change course by something that’s out of our control. So my overarching focus for Q1 is playing offense. Thinking longer term. Getting ahead of the daily deluge and creating space to be more proactive, innovative, and forward thinking. To do: Pilot new content formats Audit and update our own content strategy Improve feedback workflows Build out long-term roadmap for 1-2 years for Optimist Final Note on Follow-Through and Cadence In my reflection this year, one of the things I’ve realized is how helpful these posts are for me. I process by writing. So I actually end up making a lot of decisions and seeing things more clearly each time I sit down to reflect and write my yearly recap. It also gives me a space to hold myself accountable for the things I said I would do. So, I’m doing two things a bit differently from here on out. First: I’m identifying clear action items that I’m holding myself accountable for getting done in the next 3 months (listed in the above sections). In each future update, I’ll do an accounting of what I got done and what wasn’t finished (and why). Second: I’m going to start writing shorter quarterly updates. This will gives me more chances each year to reflect, process, and make decisions. Plus it gives me a shorter feedback loop for the action items that I identified above. (See—playing offense.) — Okay friends, enemies, and frenemies. This is my first update for 2025. Glad to share with y’all. And thanks to everyone who’s read, commented, reached out, and shared their own experiences over the years. We are all the accumulation of our connections and our experiences. As always, I will pop in to respond to comments and answer questions. Feel free to share your thoughts, questions, and general disdain down below. Cheers, Tyler

Made $19.2k this month, and just surpassed $1000 the last 24 hours. What I did and what's next.
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Made $19.2k this month, and just surpassed $1000 the last 24 hours. What I did and what's next.

It's the first time I hit $1000+ in 24 hours and I had no one to share it with (except you guys). I'm quite proud of my journey, and I would have thought that making $1000 in a day would make me ecstatic, but actually it's not the case. Not sure if it's because my revenue has grown by increment step so I had time to "prepare" myself to achieve this at one point, or just that I'm nowhere near my goal of 100k/month so that I'm not that affected by it. But it's crazy to think that my goal was to make 100$ daily at the end of 2024. So for those who don't know me (I guess most of you), I build mobile apps and ship them as fast as I can. Most of them are in the AI space. I already made a post here on how I become a mobile app developer so you can check it for more details, but essentially here's what I did : Always loved creating my own things and solve problems Built multiple YouTube channels since I was 15 (mobile gaming actually) that all worked great (but it was too niche so not that scalable, didn't like that) Did a few businesses here and there (drop shopping, selling merch to school, etc) Finished my master's degree in engineering about 2 years ago Worked a moment in a famous watch industry company and saw my potential. The combo of health issues, fixed salary (although it was quite a lot), and me wanting to be an entrepreneur made me leave the company. Created a TikTok account in mobile tech (got 10+ million views the 1st 3 days), manage to grow it to 200k subs in about 3 months Got plenty of collabs for promoting mobile apps (between $500 - $2000 for a collab) Said fuck it I should do my own apps and market them on my TikTok instead of doing collabs Me wanting to build my own apps happened around May-June 2023. Started my TikTok in Feb 2023. At this point I had already 150k+ subs on TikTok. You guys need to know that I suck at coding big time. During my studies I tried to limit as much as I could coding because I was a lazy bast*rd, even though I knew it would come to bite me in the ass one day. But an angel appeared to me in broad daylight, that angel was called GPT-4. I subscribed for 20$/month to get access, and instantly I saw the potential of AI and how much it could help me. Last year GPT-4 was ahead of its time and could already code me basic apps. I had already a mac so I just downloaded Xcode and that was it. My 1st app was a wallpaper app, and I kid you not 90% of it was made by AI. Yes sometimes I had to try again and again with different prompts but it was still so much faster compared to if I had to learn coding from scratch and write code with my own hands. The only thing I didn't do was implement the in app purchase, from which I find a guy on Fiverr to do it for me for 50$. After about 2 months of on-off coding, my first app was ready to be launched. So it was launched, had a great successful launch without doing any videos at that point (iOS 17 was released and my app was the first one alongside another one to offer live wallpapers for iOS 17. I knew that there was a huge app potential there when iOS 17 was released in beta as Apple changed their live wallpaper feature). I Then made a video a few weeks after on my mobile tiktok channel, made about 1 million views in 48 hours, brought me around 40k additional users. Was top 1 chart in graphism and design category for a few weeks (in France, as I'm French so my TikTok videos are in French). And was top 100 in that same category in 120+ countries. Made about 500$ ? Okay that was trash, but I had no idea to monetize the app correctly at that point. It was still a huge W to me and proved me that I could successfully launch apps. Then I learned ASO (App Store Optimization) in depth, searched on internet, followed mobile app developers on Twitter, checked YouTube videos, you name it. I was eager to learn more. I needed more. Then I just iterated, build my 2nd app in less than a month, my 3rd in 3 weeks and so on. I just build my 14th app in 3 days and is now in review. Everytime I manage to reuse some of my other app's code in my new one, which is why I can build them so much faster now. I know how to monetize my app better by checking out my competitors. I learn so much by just "spying" other apps. Funnily enough, I only made this one Tiktok video on my main account to promote my app. For all my other apps, I didn't do a single video where I showcase it, the downloads has only been thanks to ASO. I still use AI everyday. I'm still not good at coding (a bit better than when I started). I use AI to create my app icons (midjourney or the new AI model Flux which is great). I use figma + midjourney to create my App Store screenshots (and they actually look quite good). I use GPT-4o and Claude 3.5 Sonnet to code most of my apps features. I use gpt-4o to localize my app (if you want to optimize the number of downloads I strongly suggest localizing your app, it takes me about 10 minutes thanks to AI). Now what are my next goals ? To achieve the 100k/month I need to change my strategy a little. Right now the $20k/month comes from purely organic downloads, I didn't do any paid advertising. It will be hard for me to keep on launching new apps and rely on ASO to reach the 100k mark. The best bet to reach 100k is to collab with content creators and they create a viral video showcasing your app. Depending on the app it's not that easy, luckily some of my apps can be viral so I will need to find the right content creators. Second way is to try tiktok/meta ads, I can check (have checked) all the ads that have been made by my competitors (thank you EU), so what I would do is copy their ad concept and create similar ads than them. Some of them have millions in ad budget so I know they create high converting ads, so you don't need to try to create an ad creative from scratch. My only big fear is to get banned by Apple (for no reason of mine). In just a snap of a finger they can just ban you from the platform, that shit scares me. And you pretty much can't do anything. So that's about it for me. I'm quite proud of myself not going to lie. Have been battling so many health issues these past years where I just stay in bed all day I'm surprised to be able to make it work. Anyways feel free to ask questions. I hope it was interesting for some of you at least. PS: My new app was just approved by app review, let the app gods favor me and bring me many downloads ! Also forgot to talk about a potential $100k+ acquisition of one of my apps, but if that ever happens I'll make a post on it.

My (23M) first $10k month installing internal GPT-4 for businesses
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swagamoneyThis week

My (23M) first $10k month installing internal GPT-4 for businesses

It all started in this very own subreddit just a month ago. I posted “How I made a secure GPT-4 for my company knowledge base” and left a cheeky Google Form in the comments. The post got 162 upvotes, 67 comments and, most importantly… ~30 form answers 😈 From there I got on 12 calls and even though I initially offered to do it for free… I closed 2 clients for $5k each. Data privacy was my main selling point: 1st company was a manufacturer with private instructions/manuals on how to operate certain systems. I trained GPT on them and let their employees talk with these 100-page PDFs. (When I say “train”, I refer to RAG, not fine-tune) 2nd company had customers sending them photos of sensitive documents for a customs clearing service. They had people manually extracting the info so we automated all of that. How did I ensure data privacy and security? I simply used MS Azure AI. They have all of the same stuff OpenAI has, but offer data privacy guarantees and network isolation. That’s both SOC 2 and GDPR compliant. Companies love it. Now I’m cold emailing my first 2 clients’ competitors for a quick rinse and repeat. P.S. I’m extremely curious of different use cases since I’m looking to niche down, so I’d be happy to talk to businesses with ideas of how to use this. You’d give me a use case idea and I’d give you advice on how to implement it. Edit: I’m getting TONS of DMs so please be comprehensive in your first message!

26 Ways to Make Money as a Startup Founder (for coders & noncoders)
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johnrushxThis week

26 Ways to Make Money as a Startup Founder (for coders & noncoders)

I've launched 24 projects (here is the proof johnrush.me). None of my projects is making millions a month, but many of them make over $1k a month, some do over $10k, and few do even more. I'd not recommend anyone to start by trying to build a unicorn. Better start simple. Aim for $2-4k a month first. Once you get there, either scale it or start a new project with large TAM. From my own experience, the 26 Ways to Make Money as a Startup Founder: One-Feature SaaS. Extract a feature from a popular tool and build a micro SaaS around it. Idea: A SaaS that only offers automated email follow-ups. Launchpads. Develop a launch platform for a specific industry. Idea: A launchpad for growth tools. SEO Tools. Create a tool that focuses on a single aspect of SEO. Idea: A tool that generates alt texts for images. Productized Services. Offer standardized services that are repeatable. Idea: design, coding or social media management. Marketplace Platforms. Create a platform that connects buyers and sellers, earning transaction fees. Idea: An online marketplace for domains. Membership Sites. A subscription-based site with exclusive content. Idea: A founder 0-to-1 site. White Labeling. A product that other businesses can rebrand as their own. Idea: A white-labeled website builder. Selling Data. Provide anonymized data insights to companies. Idea: Selling user behavior data. Affiliate Marketing. Promote products/services and earn commissions on sales. Idea: Recommending hosting services on a tech blog. Selling Leads. Generate and sell business leads. Idea: Selling leads who raised a fresh seed round. Niche Social Networks. Create a paid community around a specific interest. Idea: A network for SEO experts. Sell Domains. Buy and sell domain names for profit. Virtual Products. Sell digital products like templates or graphics. Idea: Website themes for nextjs or boilerplates. On-Demand Services. Build a platform for gigs like delivery or tutoring. Idea: An app for freelance tutors. Niche Job Boards. Start a job board focused on a specific industry. Idea: A job board for remote tech jobs. Crowdsourced Content. Create a user-generated content platform and monetize through ads. Idea: Site to share startup hacks. Buy and Flip Businesses. Purchase underperforming businesses, improve them, and sell for profit. Idea: Acquiring a low-traffic blog, optimizing it, and selling. AI-Powered agents. Develop AI tools that solve specific business problems. Idea: An AI tool that automates customer support. Microservices. Offer small, specialized tools, sdks or APIs. Idea: An api for currency conversion. Influencer Platforms. Create a platform connecting influencers with brands. Idea: Connect AI influencers with AI founders. Niche Directories. Build a paid directory for a specific industry. Idea: A directory of developers who can train models. E-Learning Platforms. Build a platform for educators to sell courses. Idea: A site where AI experts sell AI courses. Virtual assistants. Hire them and sell on subscription. No-Code Tools. Create tools that allow non-technical users to build things. Idea: A no-code website builder for bakeries. Labor arbitrage. Idea: Connect support agents from Portugal with US clients and charge commission.

Unmasking Fake Testimonials on a YC backed company
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Far-Amphibian3043This week

Unmasking Fake Testimonials on a YC backed company

As developers, marketeers and builders, we often rely on trusted platforms to guide us in finding tools that meet our unique needs. Recently, I stumbled upon Overlap, a site marketed as a haven for collaboration tools. Its sleek interface and glowing testimonials initially convinced me I had found a gem. But as I dug deeper, I uncovered a jaw-dropping reality: their testimonials featured stock images, all of which were easily identified through a quick reverse image search. Even more shocking was the realization that Overlap is a Y Combinator-backed company—an organization renowned for nurturing some of the most innovative startups in the world. With significant funding at their disposal, the decision to cut corners with fake testimonials felt like a slap in the face to their user base. They could easily afford a robust testimonial platform, yet chose a path that undermined their credibility. As developers, marketeers and builders, we often rely on trusted platforms to guide us in finding tools that meet our unique needs. Recently, I stumbled upon Overlap, a site marketed as a haven for video AI tools. Its sleek interface and glowing testimonials initially convinced me I had found a gem. But as I dug deeper, I uncovered a jaw-dropping reality: their testimonials featured stock images, all of which were easily identified through a quick reverse image search. Even more shocking was the realization that Overlap is a Y Combinator-backed company—an organization renowned for nurturing some of the most innovative startups in the world. With significant funding at their disposal, the decision to cut corners with fake testimonials felt like a slap in the face to their user base. They could easily afford a robust testimonial platform, yet chose a path that undermined their credibility. A screenshot of Overlap's landing page https://preview.redd.it/zosmdl0v01ce1.png?width=1000&format=png&auto=webp&s=83ced4af92ca284486281f00b020f1f0114b4fcd This discovery was nothing short of a wake-up call. For a developer-focused website—an audience that prizes authenticity and technical precision above all else—faking testimonials with stock photos isn’t just misleading, it’s a catastrophic betrayal of trust. It left me questioning the integrity of their entire operation and serves as a stark reminder for businesses everywhere: your audience notices when you’re not authentic, and they won’t forgive it easily. Position of Fake Testimonials One of the stock images https://preview.redd.it/a7ugasrw01ce1.png?width=341&format=png&auto=webp&s=5261df741f1198a92e537f1e61640e7d6ec60a7f Lessons for Startup Founders and Developers This experience offers several critical lessons for startup founders and developers alike: Authenticity is Non-Negotiable: In a competitive market, trust and transparency can make or break your brand. Fake testimonials might provide a short-term boost, but the long-term damage to credibility far outweighs any temporary gains. Invest in Genuine Solutions: If you have the resources, like a Y Combinator-backed company, prioritize tools and practices that enhance authenticity. Platforms like RapidFeedback allow businesses to dynamically update reviews and manage feedback efficiently. Leverage Real User Feedback: Authentic testimonials not only build trust but also provide actionable insights into your product’s strengths and weaknesses. This feedback loop can be invaluable for refining and growing your business. Understand Your Audience: Developers value precision, integrity, and honesty. Catering to this audience requires a commitment to these principles in every aspect of your business. Let’s ensure that the tools we build and the businesses we run prioritize authenticity. In the long run, a commitment to transparency and user trust will always yield greater rewards than any shortcut could provide. Why Fake Testimonials Are a Problem Fake testimonials damage your brand in more ways than one: Loss of Credibility: Developers are a discerning audience. Trust is everything, and losing it can be catastrophic for your reputation. Hurt User Experience: Knowing a platform misrepresents itself makes users skeptical about its features and promises. Missed Opportunities: Genuine feedback can provide valuable insights for growth and improvement, which fake testimonials completely overlook. A Smarter Way: Authentic Testimonials with RapidFeedback This experience reminded me of why tools like RapidFeedback are invaluable. RapidFeedback helps businesses maintain authenticity by dynamically updating reviews and images in real time. Here’s why it stands out: Real-Time Updates: Reviews are fetched and displayed dynamically, ensuring they’re always up-to-date. Dashboard Management: Businesses can monitor and manage good vs. bad reviews from a centralized dashboard, enabling them to address concerns promptly. Authenticity Guaranteed: Dynamic updates ensure that testimonials reflect real users and their experiences, which builds trust and credibility. Lessons for Developers and Businesses If there’s one takeaway from my Overlap experience, it’s this: authenticity isn’t optional. Whether you’re building tools for developers or selling consumer products, your audience values transparency. Using tools like RapidFeedback ensures your business maintains trust while gaining actionable insights to grow. Let’s commit to prioritizing honesty in our work. Because in the end, authentic relationships with users are what truly drive success.

10 Side Projects in 10 Years: Lessons from Failures and a $700 Exit
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TheValueProviderThis week

10 Side Projects in 10 Years: Lessons from Failures and a $700 Exit

Hey folks, I'm sharing my journey so far in case it can help others. Entrepreneurship can sometimes be demotivating. In my case, I've always been involved in side projects and what I've realized is that every time you crash a project, the next one makes it a bit further. So this is a long-term game and consistency ends up paying off The $1 Android Game (2015, age 18) What Happened: 500 downloads, 1€ in ad revenue Ugly UI, performance issues Key Lessons: Don’t be afraid of launching. Delaying for “perfection” is often a sign that you fear being ignored. I was trying to perfect every aspect of the game. In reality, I was delaying the launch because I feared no one would download the app. Commit to the project or kill it. At some point, this project was no longer fun (it was just about fixing device responsiveness). Most importantly, I wasn't learning anything new so I moved to smth else. The Forex Bot Regret (2016, age 19) What Happened: Lost months identifying inexistent chart patterns Created a Trading bot that was never profitable Key Lessons: Day trading’s real winners are usually brokers. There are plenty of guys selling a bot or systems that are not making money trading, why would they sell a “money-printing machine” otherwise... Develop an unfair advantage. With these projects, I developed a strong coding foundation that gave me an edge when dealing with non-technical business people. Invest countless hours to create a skills gap between you and others, one that becomes increasingly difficult for them to close (coding, public speaking, networking, etc.) The $700 Instagram Exit (2018, age 21) What Happened: Grew a motivational account to 60k followers Sold it for $700 90% of followers were in low-income countries (hard to monetize) Key Lessons: Follower quality > quantity. I focused on growth and ended up with an audience I couldn’t truly define. If brands don’t see value, you won’t generate revenue. Also, if you do not know who you are creating content for, you'll end up demotivated and stop posting. Great 3rd party product + domain authority = Affiliate marketing works. In this case, I could easily promote an IG growing service because my 50k+ followers conveyed trust. Most importantly, the service I was promoting worked amazingly. The Illegal Amazon Review Marketplace (2020, age 23) What Happened: Sellers were reimbursing buyers for positive reviews Built a WordPress marketplace to facilitate “free products for reviews” Realized it violated Amazon’s terms Key Lessons: Check for “red flags” when doing idea assessment. There will always be red and orange flags. It’s about learning to differentiate between them (e.g. illegality, 100% dependence on a platform, etc.) If there’s competition, it’s good, if they are making money it’s even better. I was thrilled when I saw no competition for my “unique idea”. Later, I discovered the obvious reason. Copying a “Proven” Business Model (2020, age 23) What Happened: Tried recreating an Instagram “comment for comment” growth tool Instagram changed the algorithm and killed the growth strategy that the product used. Key Lessons: Do not build a business that depends 100% on another business, it is too risky. Mr. Musk can increase Twitter on API pricing to $42,000 monthly without notice and Tik Tok can be banned in the US. Due to the IG algorithm change, we had built a product that was not useful, and worse, now we had no idea how to grow an IG account. Consider future project synergies before selling. I regret having sold the 60k follower IG account since it could have saved me a lot of time when convincing users to try the service. NFT Marathon Medals (2021, age 24) What Happened: Created NFT race medals Sold 20 for 5€ each, but spent 95% of meetings explaining “what is an NFT?” Key Lessons: Market timing is crucial. As with every new technology, it is only useful as long as society is ready to adopt it. No matter how promising the tech is in the eyes of SV, society will end up dictating its success (blockchain, AI, etc). In this case, the runner community was not ready to adopt blockchain (it is not even prepared today). Race organizers did not know what they were selling, and runners did not know what they were buying. The 30-day rule in Fanatical Prospecting. Do not stop prospecting. I did prospecting and closed deals 3 months after the outbound efforts. Then I was busy executing the projects and had no clients once the projects were finished. AI Portal & Co-Founder Misalignment (2023, age 26) What Happened: Built a portal for SMEs to find AI use cases Co-founders disagreed on vision and execution Platform still gets \~1 new user/day Key Lessons: Define roles and equity clearly. Our biggest strength ended up killing us. Both founders had strong strategic skills and we were constantly arguing about decisions. NextJS + Vercel + Supabase: Great stack to create a SaaS MVP. (but do not use AI with frameworks unless you know how they work conceptually) SEO is king. One of our users creates a use case on “Changing Song Lyrics with AI.” Not being our target use case, it brings 90% of our traffic. Building an AI Tool & Getting Ghosted (2024, age 27) What Happened: SEO agency wanted to automate rewriting product descriptions Built it in 3 weeks, but the client vanished Key Lessons: Validate manually first. Don’t code a full-blown solution for a problem you haven’t tested in real-world workflows. I kept rewriting code only to throw it away. Jumping straight into building a solution ended up costing more time than it saved. Use templates, no-code, and open-source for prototyping. In my case, using a Next.js template saved me about four weeks of development only to hit the same dead end, but much faster. Fall in love with your ICP or walk away. I realized I didn’t enjoy working with SEO agencies. Looking back, I should have been honest with myself and admitted that I wasn’t motivated enough by this type of customer. Ignoring Code Perfection Doubled Traffic (2025, age 28) What Happened: Partnered with an ex-colleague to build an AI agents directory Focused on content & marketing, not endless bug fixes Traffic soared organically Key Lessons: Measure the impact of your actions and double down on what works. We set up an analytics system with PostHog and found wild imbalances (e.g. 1 post about frameworks outperformed 20 promotional posts). You have to start somewhere. For us, the AI agents directory is much more than just a standalone site, it's a strategic project that will allow us to discover new products, gain domain authority, and boost other projects. It builds the path for bigger opportunities. Less coding, more traction. Every day I have to fight against myself not to code “indispensable features”. Surprisingly, the directory keeps gaining consistent traffic despite being far from perfect Quitting My Job & Looking Ahead (2025, age 28) What Happened: Left full-time work to go all-in Plan to build vertical AI agents that handle entire business workflows (support, marketing, sales) Key Lessons: Bet on yourself. The opportunity cost of staying in my full-time job outweighed the benefits. It might be your case too I hope this post helps anyone struggling with their project and inspires those considering quitting their full-time job to take the leap with confidence.

Seeking co-founder to build LinkedIn’s biggest rival(curated version)
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ItzdreeThis week

Seeking co-founder to build LinkedIn’s biggest rival(curated version)

How do you connect with likeminded people? You see the polished wins everywhere, but what about the messy drafts , the awkward pitches and the moments you’re not sure you’ve got it right? Problem: The whole idea of founding and starting a business can be super intimidating for some people, specially those who don’t know any founders personally, those who don’t have a large network, those who don’t have rich parents with large networks, those not inserted in an entrepreneurial culture like in the US for example (which is my case). Sometimes all you need is the right support network, and too see others do what you want, to know that it’s possible! Everyone has an “ultimate guide” to make 7 figures or build a business on YouTube but NO ONE shoes you the HOW, just the results… I’ve tried joining founder communities, LinkedIn ,Reddit … you name it. Most of these founder communities are inaccessible for regular people and often ask for you to have an already existing business with a min ARR… or their simply geography based and if you’re not in a certain area you can’t really participate… As of LinkedIn… full of empty AI generated posts about how some random dude raised $10m in 7 days. Okay Jonathan, but what about the HOW?? How did you write your first pitch? How many rejection calls did you get? What is an MVP? There simply isn’t a platform out there to document your founding journey and find inspiration within a community of people who are doing the same as you. What better way to feel motivated then to see someone actually document their process? Solution: I’m working on building a social media platform for aspiring/founders to connect through the RAW, UNFILTERED process of turning ideas into reality in REAL time. It’s all gonna be around the “building in public “ concept and content creation. Picture an instagram/tiktok profile where instead of seeing someone’s dog you see them documenting their founding process—from the moment they had the idea, to the moment they launched, you’re going to see the successes, the fails, the rejected calls, all documented through actual content and not some AI generated LinkedIn post. Imagine if you wanted to learn about how Steve Jobs started Apple , you could simply go through his profile on this app—exactly. To make sure all interactions are meaningful people would have to apply. It’s a truly curated community, with REAL people, building REAL things in REAL time, and not just tell us the story of how they did it… Audience: I’m targeting people who have a burning desire of building a business and early stage founders starting their founder journeys, that don’t have a support network and simply don’t know where to start. People who are tired of watching 30 min “ultimate guides “ on how to make it on YouTube from “business gurus” selling courses. People who haven’t reached the min ARR required to join an “exclusive “ founder a community. People who can’t simply just move to the US to get into the “exclusive” YC combinator. People who want to connect with real people building real things and not anonymous people on Reddit, or LinkedIn influencers again trying to promote their services. I believe in the idea because I’m also part of my audience. Have always wanted to start my own thing just never knew how to and where to find a community of likeminded people . I don’t know any founders myself, I come from a non-entrepreneurial society and I’d pay good money to access a community of REAL passionate founders building REAL things, in REAL time. This would be my first ever business, and I want to share my journey building it and hopefully inspire others to just start so I’ve created a mailing list to keep anyone interested in the project updated on my fails , learnings and successes. I’m not worried about “making it” but just “starting” and hopefully reach the right audience and inspire anyone to start whatever they have marinating in their thoughts. If you’re a founder struggling with staying consistent or an aspiring founder with an insane desire of starting and don’t know how to start, I’d love to get your feedback on what’s stopping you, your challenges starting out and what you’d find useful in such platform. And finally would this be something that interests you?? PS: casually looking for a technical co-founder

Why the value of writing code and other digital services is going to zero
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BalloonWheelieThis week

Why the value of writing code and other digital services is going to zero

I must preface this with a trigger warning because I make some statements in this post that might be upsetting to some. This post discusses my experience building in the new era of entrepreneurship, which is one where the founder is the center of the universe, and the consultants, overpriced SaaS, and corporate swamp creatures are replaced by single-user custom software, bots, and self-hosted automations. If you work in the legacy economy, I really don't intend to stress you out or say things you are doing are quickly becoming irrelevant, but I must share the reality of how I am operating, because I would like to hear from others who are doing the same, or desire to do the same. I am currently operating with the belief that AI-powered tools are going to make 1-person million dollar businesses much more common. Building anything digital is becoming extremely easy, cheap, and quick to implement. The value of code and digital tools is approaching zero, or at most 5% of what it currently is. Right now, the most powerful AI tools are aimed at developers, so folks who have some technical and business ability basically have nothing holding them back aside from the speed of their brain right now. I happen to be a part of the cohort, and am building like there is no tomorrow, but I don't believe this cohort is actually all that big. The next hurdle to unlock the new era of entrepreneurship is empowering every entrepreneur to build at the same pace that is currently locked behind having technical ability. This cohort is huge (millions, if the number of people in this sub is any indication). This post is aimed at them (you?). If you are part of this cohort, what is holding you back from launching a new product for near-zero cost? What is too complicated, too expensive, too unknown for you to be able to build your new/current business at maximum speed? I look forward to seeing the replies, I hope some insights shared can help the community, and be a catalyst for more tools to enable non-technical founders to launch. I will now share some of how I am testing, launching, and selling as a one-man-show. This will be a little bit technical, but if the output of any layer of my stack is something you want, please comment because maybe someone will build a cheap way of accessing it without needing to manage the code yourself. \#1 BOTS I cannot overstate how much leverage bots have created for me. I run all of my bots locally and interface with with via Telegram. Bots do things like: \- watch social media pages, forums, subreddits, etc related to my customers and notify me of what is going on, and suggest SEO blog posts that could be published to capture traffic related to the topic. with a single message, my bot will generate a blog post, send it to me for review, apply edits i suggest, and then publish it live, all from within telegram \- pay attention to all my key metrics/analytics, and attempt to find insights/corrolations (ex. there is a lot of traffic on this page, blog post, video, etc. here's why, and how we can take advantage of it to drive business goals) \- repurposing content. i have dozens of social media profiles that are 100% run by bots, they are all related to my customer niches and will do things like post news, snippets from my blogs, interact with human creators in the niche, etc. this builds my audience automatically which I can then advertise to/try to convert into paying customers, since they are interested in the things my bot is posting and become followers, it's like automated qualified lead gen 24/7 across every social platform and every niche I care about. you may be thinking by now that this post is made by a bot, but you will have to trust me that this is 100% hand-written by my sleep-deprived brain. let's continue: \#2 replacing every SaaS with a shitty version of it designed for what i need out of it it's absurd that we pay ten's of dollars per seat per month for basic digital functions like chat (slack), CRM (active camppaign, sales force, hubspot, etc), email stuff (mailchip, etc), link sharing (linktree, etc), website builders (wix, squarespace, etc), etc. all of these SaaS tools are overpriced and overbuilt. I believe many of them are going to be caught in the innovators dilemma and will go to 0. I don't use any of these anymore, I build and self-host my own shitty version of each of them that does only what i need out of the tool. for example, my CRM doesn't have a fancy drag and drop email builder and 10000 3rd party plugins, because i dont need any of that shit I just need to segment and communicate with my customers. if i need more features, i can generate them on the fly. \#3 working alone I have worked with cofounders in the past, raised money from investors, hired consultants, burned money and time, suffered sleepless nights from stress caused by other people not delivering, trying to convince others they are wrong, or they are pushing the company off a cliff, waste waste waste. no more of that. In the new age of entrepreneurship, the BUILDER (you and I) are the ones creating the value, and AI empowers us to do it alone. this might seem daunting, but there is no business problem that can't be solved with a detailed discussion sesh with chatgpt, no facts that can't be found with perplexity, and no task that can't be automated with claude. there is no need for anymore swamp creatures. you are the start and the end point, you don't need to rely on anyone else for anything. this may sound ignorant, but this is the conclusion I have come to believe, and it continues to be proven every day my businesses progress with me being the only human involved. This is getting quite long so I'll cut it here. I look forward to hearing about how you are operating in this new era and hopefully getting inspired/learning some new ideas to add to my current stack.

Made $19.2k this month, and just surpassed $1000 the last 24 hours. What I did and what's next.
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dams96This week

Made $19.2k this month, and just surpassed $1000 the last 24 hours. What I did and what's next.

It's the first time I hit $1000+ in 24 hours and I had no one to share it with (except you guys). I'm quite proud of my journey, and I would have thought that making $1000 in a day would make me ecstatic, but actually it's not the case. Not sure if it's because my revenue has grown by increment step so I had time to "prepare" myself to achieve this at one point, or just that I'm nowhere near my goal of 100k/month so that I'm not that affected by it. But it's crazy to think that my goal was to make 100$ daily at the end of 2024. So for those who don't know me (I guess most of you), I build mobile apps and ship them as fast as I can. Most of them are in the AI space. I already made a post here on how I become a mobile app developer so you can check it for more details, but essentially here's what I did : Always loved creating my own things and solve problems Built multiple YouTube channels since I was 15 (mobile gaming actually) that all worked great (but it was too niche so not that scalable, didn't like that) Did a few businesses here and there (drop shopping, selling merch to school, etc) Finished my master's degree in engineering about 2 years ago Worked a moment in a famous watch industry company and saw my potential. The combo of health issues, fixed salary (although it was quite a lot), and me wanting to be an entrepreneur made me leave the company. Created a TikTok account in mobile tech (got 10+ million views the 1st 3 days), manage to grow it to 200k subs in about 3 months Got plenty of collabs for promoting mobile apps (between $500 - $2000 for a collab) Said fuck it I should do my own apps and market them on my TikTok instead of doing collabs Me wanting to build my own apps happened around May-June 2023. Started my TikTok in Feb 2023. At this point I had already 150k+ subs on TikTok. You guys need to know that I suck at coding big time. During my studies I tried to limit as much as I could coding because I was a lazy bast*rd, even though I knew it would come to bite me in the ass one day. But an angel appeared to me in broad daylight, that angel was called GPT-4. I subscribed for 20$/month to get access, and instantly I saw the potential of AI and how much it could help me. Last year GPT-4 was ahead of its time and could already code me basic apps. I had already a mac so I just downloaded Xcode and that was it. My 1st app was a wallpaper app, and I kid you not 90% of it was made by AI. Yes sometimes I had to try again and again with different prompts but it was still so much faster compared to if I had to learn coding from scratch and write code with my own hands. The only thing I didn't do was implement the in app purchase, from which I find a guy on Fiverr to do it for me for 50$. After about 2 months of on-off coding, my first app was ready to be launched. So it was launched, had a great successful launch without doing any videos at that point (iOS 17 was released and my app was the first one alongside another one to offer live wallpapers for iOS 17. I knew that there was a huge app potential there when iOS 17 was released in beta as Apple changed their live wallpaper feature). I Then made a video a few weeks after on my mobile tiktok channel, made about 1 million views in 48 hours, brought me around 40k additional users. Was top 1 chart in graphism and design category for a few weeks (in France, as I'm French so my TikTok videos are in French). And was top 100 in that same category in 120+ countries. Made about 500$ ? Okay that was trash, but I had no idea to monetize the app correctly at that point. It was still a huge W to me and proved me that I could successfully launch apps. Then I learned ASO (App Store Optimization) in depth, searched on internet, followed mobile app developers on Twitter, checked YouTube videos, you name it. I was eager to learn more. I needed more. Then I just iterated, build my 2nd app in less than a month, my 3rd in 3 weeks and so on. I just build my 14th app in 3 days and is now in review. Everytime I manage to reuse some of my other app's code in my new one, which is why I can build them so much faster now. I know how to monetize my app better by checking out my competitors. I learn so much by just "spying" other apps. Funnily enough, I only made this one Tiktok video on my main account to promote my app. For all my other apps, I didn't do a single video where I showcase it, the downloads has only been thanks to ASO. I still use AI everyday. I'm still not good at coding (a bit better than when I started). I use AI to create my app icons (midjourney or the new AI model Flux which is great). I use figma + midjourney to create my App Store screenshots (and they actually look quite good). I use GPT-4o and Claude 3.5 Sonnet to code most of my apps features. I use gpt-4o to localize my app (if you want to optimize the number of downloads I strongly suggest localizing your app, it takes me about 10 minutes thanks to AI). Now what are my next goals ? To achieve the 100k/month I need to change my strategy a little. Right now the $20k/month comes from purely organic downloads, I didn't do any paid advertising. It will be hard for me to keep on launching new apps and rely on ASO to reach the 100k mark. The best bet to reach 100k is to collab with content creators and they create a viral video showcasing your app. Depending on the app it's not that easy, luckily some of my apps can be viral so I will need to find the right content creators. Second way is to try tiktok/meta ads, I can check (have checked) all the ads that have been made by my competitors (thank you EU), so what I would do is copy their ad concept and create similar ads than them. Some of them have millions in ad budget so I know they create high converting ads, so you don't need to try to create an ad creative from scratch. My only big fear is to get banned by Apple (for no reason of mine). In just a snap of a finger they can just ban you from the platform, that shit scares me. And you pretty much can't do anything. So that's about it for me. I'm quite proud of myself not going to lie. Have been battling so many health issues these past years where I just stay in bed all day I'm surprised to be able to make it work. Anyways feel free to ask questions. I hope it was interesting for some of you at least. PS: My new app was just approved by app review, let the app gods favor me and bring me many downloads ! Also forgot to talk about a potential $100k+ acquisition of one of my apps, but if that ever happens I'll make a post on it.

I sold my AI tool for $35,000
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marclouvThis week

I sold my AI tool for $35,000

Hey Entrepreneurs, Marc here. Last month I wrote here about how sold a habit tracker for $10,000 in October. Earlier this month, I got $35,000 in my bank account after selling a landing page maker with AI. Here's the story: &#x200B; April 2023: Just like everyone, I get massive FOMO with AI. I played with GPT and decided to build a landing page generator with AI: Input text and the AI prefills a template with copy and AI-generated images. I'm working on it with a good friend of mine named Martin. May: The product is called LandingAI. It's an MVP but we launched and made \~$8,000. Unfortunately, Martin and I had different visions for the project so we forked. &#x200B; June: LandingAI is the name of a big corp (bummer) so I rebranded it to MakeLanding. I ditch 90% of the code because users want a very different product: So here I am, building an entire website builder powered with AI... &#x200B; July: I launched again, but made a BIG mistake: I swapped the one-time payment for a monthly subscription and got $20 MRR for 15k visitors... If you can avoid subscriptions, do it New pricing means new positioning—users compared the app to Framer & Webflow August: I removed the subscription and sales came back: \~$7,000 in 3 months. But I realized this was going nowhere... September: I don't use the product The market is gigantic and crowded As a solopreneur, nothing is more important for me than building cool stuff for people I care about. And I didn't really care about this big market so... October: I called my friend Dan and he said: SELL. He was right. I bought my shares of LandingAI from Martin and listed MakeLanding on Acquire: Asking $38,000 for $14,000 TTM (3x profit) Within hours, I received dozens of NDAs and a buyer started the process 🤯 After a few weeks of NDA, LOI, Escrow, etc. the buyer sent the money but... Only a fraction of the transaction. Then he ghosted me. So I canceled the transition. Back to Acquire... Luckily, in 24 hours I got another buyer! &#x200B; November: Within weeks, the money was in my bank account. The buyer and I never called, just a few messages. It's mind-blowing. &#x200B; My takeaways: Don't build AI products just because Don't go on a massive market you don't care Sell if you don't know how to grow the product It's my 3rd acquisition this year. I love the freedom of build, sell, repeat.

Changing Careers, changing products? Age 38, Direction needed, investment advice too.
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Salad-BanditThis week

Changing Careers, changing products? Age 38, Direction needed, investment advice too.

Hello, At one point in my life I had a set plan that I had been following in which to design a life that fit my values, but during 2020 the viability was called into question and I have been on bad footing, unable to find stability, since. Though I currently have stable housing without roommate, and enough in savings for a year without any income and three more years in a mutual fund. The question I need help with is about utilizing approximately $40,000 that I would like to invest into a new or existing business venture, or possibly start investing my own hand in selecting stocks. To give context about the parameters of concepts that pertain to me, back in 2005 I graduated highschool and immediately was an entrepreneur, started a sports clothing company, was selling WoW bot accounts, ghillie suits on ebay, and graphic design commissions, and I was proficient in MX Flash. Although the first part of my life plan to start farming three years before 2012 for what I thought would be a peak oil economic collapse, and while watching 2008 unfold, along with my career in MX Flash falling flat, I started farming 2009. From that point I spent a total of 15 years farming, the majority of that was for my own LLC, where I was situated with leases on million dollar properties as Ag tax write off, on an elite island outside a major city, serving local high price wholesale, mainly salad mix and mushrooms, because they are fast turn around. That was truly the best 20s I could have asked for, working mainly for myself, very healthy and was putting away $10-20k in savings/investments per year, plus was earning about $3-5k more per year, while living in a cargo trailer on dirt cheap leases. But it all came to a slow end starting in 2020 when I lost all of my wholesale overnight, and my retail exploded, which burnt me out to the point I couldnt walk, as the sole worker in my LLC. So I do not fully trust the volatility of the wholesale food industry, from a small grower’s perspective, since i don't own land. SO now I am trying to figure out a way forward, because I can always farm in the future, and have taught myself hydroponics, and flat packed farm equipment, so my business is very agile and now I can grow in parking lots closer to the city for more sales opportunities, but I am not sure that is what I want to do in this current moment, because tech is exploding, and we have never had so much information available to us, it's a shame not to spend a moment in life to discover what new opportunities might be out there. I was laid off twice last year, so I've been out of work the past four months, doing thriftstore routes twice a week while making about $500+/wk, really just trying to understand what people still buy and break even, while I continue to study 3d design blender, as well as 2d digital art in the hopes that I can reconnect with my tech art past, because that is what I told myself when I was 18, that I would put off art and computers until I was past 30 and needed to do less with my body. But over the past three years, the better I get at digital art, the better Ai has been getting too. I have some mentors who might give me work and a foot in the door, but most of them are laid off, and scrounging for work if they are not on their own funded indie project. I've thought about continuing to learn 3d modeling despite Ai, and despite seeing Flash, computer program I was proficient in get removed from existence before I could really earn my money back. I assume there will always be a need for Ai models to get cleaned up, mapped and rigged, especially with AR technology coming to consumers soon, but more over it would help if I decided to go to a community college to do CNC certificates, so I can have that as a backup job on CAD at a machining warehouse and do my farm and digital art on the side, but CNC mechanics don't make a crazy amount of money and have a boss. BUT I am an inventor, and have two inventions so far, plus my ultimate goal is to one day have automated hydroponic greenhouses, using all CNC+3d printed parts to create a low time investment agriculture income, with Ai monitored greenhouse, seed to salad product that i can sell to other people, which would tie into my desire to teach people about farming too, as well as do something I enjoy, but it is not a proven concept yet. Anyways if you've read this far I appreciate it, I ultimately would like 3rd party feedback about how I should spend my $40k surplus cash. I originally had it saved and accessible in case I was going to lease land and start my full farm business again from scratch, but I think using the equipment and space I have, and exploring non-perishable products is a smart move for me right now. Should I invest in inventory of products to arbitrage online? Should I invest in the top index funds? Should I buy Silver? Should I invest in inventory of a new product line? Should I spend some money insuring and equipment for a landscaping company? I want to future proof myself the best I can as Ai unfolds, I am pretty set with an income for the rest of my life as long as I can grow food and sell it, but there are currently so many changing opportunities, I want to cast out my net and see what works with my temperment. I’ve thought about getting into cyber security, or maybe be an electrician, or less staple jobs like Landscape Architech (can use art/modeling) and CNC engineer/modeler, but honestly I prefer to make a product and sell it without client service related interaction, and particularly no boss. Thank you for reading

[CASE STUDY] From 217/m to $2,836/m in 9 months - Sold for $59,000; I grow and monetise web traffic of 5, 6, 7 figures USD valued passive income content sites [AMA]
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jamesackerman1234This week

[CASE STUDY] From 217/m to $2,836/m in 9 months - Sold for $59,000; I grow and monetise web traffic of 5, 6, 7 figures USD valued passive income content sites [AMA]

Hello Everyone (VERY LONG CASE STUDY AHEAD) - 355% return in 9 months Note: I own a 7-figures USD valued portfolio of 41+ content sites that generates 5-6 figures USD a month in passive income. This is my first time posting in this sub and my goal is to NOT share generic advice but precise numbers, data and highly refined processes so you can also get started with this business yourself or if you already have an existing business, drive huge traffic to it and scale it substantially (get more customers). I will use a case study to explain the whole process. As most of us are entrepreneurs here, explaining an actual project would be more meaningful. In this case study I used AI assisted content to grow an existing site from $217/m to $2,836/m in 9 months (NO BACKLINKS) and sold it for $59,000. ROI of 3 months: 355% Previous case studies (before I give an overview of the model) Amazon Affiliate Content Site: $371/m to $19,263/m in 14 MONTHS - $900K CASE STUDY \[AMA\] Affiliate Website from $267/m to $21,853/m in 19 months (CASE STUDY - Amazon?) \[AMA\] Amazon Affiliate Website from $0 to $7,786/month in 11 months Amazon Affiliate Site from $118/m to $3,103/m in 8 MONTHS (SOLD it for $62,000+) Note: You can check pinned posts on my profile. Do go through the comments as well as a lot of questions are answered in those. However, if you still have any questions, feel free to reach out. This is an \[AMA\]. Quick Overview of the Model Approach: High traffic, niche specific, informative content websites that monetise its traffic through highly automated methods like display ads and affiliate. The same model can be applied to existing businesses to drive traffic and get customers. Main idea: Make passive income in a highly automated way Easy to understand analogy You have real estate (here you have digital asset like a website) You get rental income (here you get ads and affiliate income with no physical hassle, in case you have a business like service, product etc. then you can get customers for that too but if not, it's alright) Real estate has value (this digital asset also has value that can be appreciated with less effort) Real estate can be sold (this can be sold too but faster) IMPORTANT NOTE: Search traffic is the BEST way to reach HUGE target audience and it's important when it comes to scaling. This essentially means that you can either monetise that via affiliate, display etc. or if you have a business then you can reach a bigger audience to scale. Overview of this website's valuation (then and now: Oct. 2022 and June 2023) Oct 2022: $217/m Valuation: $5,750.5 (26.5x) - set it the same as the multiple it was sold for June 2023: $2,836/m Traffic and revenue trend: growing fast Last 3 months avg: $2,223 Valuation now: $59,000 (26.5x) Description: The domain was registered in 2016, it grew and then the project was left unattended. I decided to grow it again using properly planned AI assisted content. Backlink profile: 500+ Referring domains (Ahrefs). Backlinks mean the sites linking back to you. This is important when it comes to ranking. Summary of Results of This Website - Before and After Note: If the terms seem technical, do not worry. I will explain them in detail later. Still if you have any questions. Feel free to comment or reach out. |Metric|Oct 2022|June 2023|Difference|Comments| |:-|:-|:-|:-|:-| |Articles|314|804|\+490|AI Assisted content published in 3 months| |Traffic|9,394|31,972|\+22,578|Organic| |Revenue|$217|$2,836|\+$2,619|Multiple sources| |RPM (revenue/1000 web traffic)|23.09|$88.7|\+$65.61|Result of Conversion rate optimisation (CRO). You make changes to the site for better conversions| |EEAT (expertise, experience, authority and trust of website)|2 main authors|8 authors|6|Tables, video ads and 11 other fixations| |CRO|Nothing|Tables, video ads |Tables, video ads and 11 other fixations || &#x200B; Month by Month Growth |Month|Revenue|Steps| |:-|:-|:-| |Sept 2022|NA|Content Plan| |Oct 2022|$217|Content Production| |Nov 2022|$243|Content production + EEAT authors| |Dec 2022|$320|Content production + EEAT authors| |Jan 2023|$400|Monitoring| |Feb 2023|$223|Content production + EEAT authors| |Mar 2023|$2,128|CRO & Fixations| |April 2023|$1,609|CRO & Fixations| |May 2023|$2,223|Content production + EEAT authors| |June 2023|$2,836|CRO and Fixations| |Total|$10,199|| &#x200B; What will I share Content plan and Website structure Content Writing Content Uploading, formatting and onsite SEO Faster indexing Conversion rate optimisation Guest Posting EEAT (Experience, Expertise, Authority, Trust) Costing ROI The plans moving forward with these sites &#x200B; Website Structure and Content Plan This is probably the most important important part of the whole process. The team spends around a month just to get this right. It's like defining the direction of the project. Description: Complete blueprint of the site's structure in terms of organisation of categories, subcategories and sorting of articles in each one of them. It also includes the essential pages. The sorted articles target main keyword, relevant entities and similar keywords. This has to be highly data driven and we look at over 100 variables just to get it right. It's like beating Google's algorithm to ensure you have a blueprint for a site that will rank. It needs to be done right. If there is a mistake, then even if you do everything right - it's not going to work out and after 8-16 months you will realise that everything went to waste. Process For this project, we had a niche selected already so we didn't need to do a lot of research pertaining to that. We also knew the topic since the website was already getting good traffic on that. We just validated from Ahrefs, SEMRUSH and manual analysis if it would be worth it to move forward with that topic. &#x200B; Find entities related to the topic: We used Ahrefs and InLinks to get an idea about the related entities (topics) to create a proper topical relevance. In order to be certain and have a better idea, we used ChatGPT to find relevant entities as well \> Ahrefs (tool): Enter main keyword in keywords explorer. Check the left pain for popular topics \> Inlinks (tool): Enter the main keyword, check the entity maps \> ChatGPT (tool): Ask it to list down the most important and relevant entities in order of their priority Based on this info, you can map out the most relevant topics that are semantically associated to your main topic Sorting the entities in topics (categories) and subtopics (subcategories): Based on the information above, cluster them properly. The most relevant ones must be grouped together. Each group must be sorted into its relevant category. \> Example: Site about cycling. \> Categories/entities: bicycles, gear and equipment, techniques, safety, routes etc. \> The subcategories/subentities for let's say "techniques" would be: Bike handling, pedaling, drafting etc. Extract keywords for each subcategory/subentity: You can do this using Ahrefs or Semrush. Each keyword would be an article. Ensure that you target the similar keywords in one article. For example: how to ride a bicycle and how can I ride a bicycle will be targeted by one article. Make the more important keyword in terms of volume and difficulty as the main keyword and the other one(s) as secondary Define main focus vs secondary focus: Out of all these categories/entities - there will be one that you would want to dominate in every way. So, focus on just that in the start. This will be your main focus. Try to answer ALL the questions pertaining to that. You can extract the questions using Ahrefs. \> Ahrefs > keywords explorer \> enter keyword \> Questions \> Download the list and cluster the similar ones. This will populate your main focus category/entity and will drive most of the traffic. Now, you need to write in other categories/subentities as well. This is not just important, but crucial to complete the topical map loop. In simple words, if you do this Google sees you as a comprehensive source on the topic - otherwise, it ignores you and you don't get ranked Define the URLs End result: List of all the entities and sub-entities about the main site topic in the form of categories and subcategories respectively. A complete list of ALL the questions about the main focus and at around 10 questions for each one of the subcategories/subentities that are the secondary focus Content Writing So, now that there's a plan. Content needs to be produced. Pick out a keyword (which is going to be a question) and... Answer the question Write about 5 relevant entities Answer 10 relevant questions Write a conclusion Keep the format the same for all the articles. Content Uploading, formatting and onsite SEO Ensure the following is taken care of: H1 Permalink H2s H3s Lists Tables Meta description Socials description Featured image 2 images in text \\Schema Relevant YouTube video (if there is) Note: There are other pointers link internal linking in a semantically relevant way but this should be good to start with. Faster Indexing Indexing means Google has read your page. Ranking only after this step has been done. Otherwise, you can't rank if Google hasn't read the page. Naturally, this is a slow process. But, we expedite it in multiple ways. You can use RankMath to quickly index the content. Since, there are a lot of bulk pages you need a reliable method. Now, this method isn't perfect. But, it's better than most. Use Google Indexing API and developers tools to get indexed. Rank Math plugin is used. I don't want to bore you and write the process here. But, a simple Google search can help you set everything up. Additionally, whenever you post something - there will be an option to INDEX NOW. Just press that and it would be indexed quite fast. Conversion rate optimisation Once you get traffic, try adding tables right after the introduction of an article. These tables would feature a relevant product on Amazon. This step alone increased our earnings significantly. Even though the content is informational and NOT review. This still worked like a charm. Try checking out the top pages every single day in Google analytics and add the table to each one of them. Moreover, we used EZOIC video ads as well. That increased the RPM significantly as well. Both of these steps are highly recommended. Overall, we implemented over 11 fixations but these two contribute the most towards increasing the RPM so I would suggest you stick to these two in the start. Guest Posting We made additional income by selling links on the site as well. However, we were VERY careful about who we offered a backlink to. We didn't entertain any objectionable links. Moreover, we didn't actively reach out to anyone. We had a professional email clearly stated on the website and a particularly designated page for "editorial guidelines" A lot of people reached out to us because of that. As a matter of fact, the guy who bought the website is in the link selling business and plans to use the site primarily for selling links. According to him, he can easily make $4000+ from that alone. Just by replying to the prospects who reached out to us. We didn't allow a lot of people to be published on the site due to strict quality control. However, the new owner is willing to be lenient and cash it out. EEAT (Experience, Expertise, Authority, Trust) This is an important ranking factor. You need to prove on the site that your site has authors that are experienced, have expertise, authority and trust. A lot of people were reaching out to publish on our site and among them were a few established authors as well. We let them publish on our site for free, added them on our official team, connected their socials and shared them on all our socials. In return, we wanted them to write 3 articles each for us and share everything on all the social profiles. You can refer to the tables I shared above to check out the months it was implemented. We added a total of 6 writers (credible authors). Their articles were featured on the homepage and so were their profiles. Costing Well, we already had the site and the backlinks on it. Referring domains (backlinks) were already 500+. We just needed to focus on smart content and content. Here is the summary of the costs involved. Articles: 490 Avg word count per article: 1500 Total words: 735,000 (approximately) Cost per word: 2 cents (includes research, entities, production, quality assurance, uploading, formatting, adding images, featured image, alt texts, onsite SEO, publishing/scheduling etc.) Total: $14,700 ROI (Return on investment) Earning: Oct 22 - June 23 Earnings: $10,199 Sold for: $59,000 Total: $69,199 Expenses: Content: $14,700 Misc (hosting and others): $500 Total: $15,200 ROI over a 9 months period: 355.25% The plans moving forward This website was a part of a research and development experiment we did. With AI, we wanted to test new waters and transition more towards automation. Ideally, we want to use ChatGPT or some other API to produce these articles and bulk publish on the site. The costs with this approach are going to be much lower and the ROI is much more impressive. It's not the the 7-figures projects I created earlier (as you may have checked the older case studies on my profile), but it's highly scalable. We plan to refine this model even further, test more and automate everything completely to bring down our costs significantly. Once we have a model, we are going to scale it to 100s of sites. The process of my existing 7-figures websites portfolio was quite similar. I tested out a few sites, refined the model and scaled it to over 41 sites. Now, the fundamentals are the same however, we are using AI in a smarter way to do the same but at a lower cost, with a smaller team and much better returns. The best thing in my opinion is to run numerous experiments now. Our experimentation was slowed down a lot in the past since we couldn't write using AI but now it's much faster. The costs are 3-6 times lower so when it used to take $50-100k to start, grow and sell a site. Now you can pump 3-6 more sites for the same budget. This is a good news for existing business owners as well who want to grow their brand. Anyway, I am excited to see the results of more sites. In the meantime, if you have any questions - feel free to let me know. Best of luck for everything. Feel free to ask questions. I'd be happy to help. This is an AMA.

Why the value of writing code and other digital services is going to zero
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BalloonWheelieThis week

Why the value of writing code and other digital services is going to zero

I must preface this with a trigger warning because I make some statements in this post that might be upsetting to some. This post discusses my experience building in the new era of entrepreneurship, which is one where the founder is the center of the universe, and the consultants, overpriced SaaS, and corporate swamp creatures are replaced by single-user custom software, bots, and self-hosted automations. If you work in the legacy economy, I really don't intend to stress you out or say things you are doing are quickly becoming irrelevant, but I must share the reality of how I am operating, because I would like to hear from others who are doing the same, or desire to do the same. I am currently operating with the belief that AI-powered tools are going to make 1-person million dollar businesses much more common. Building anything digital is becoming extremely easy, cheap, and quick to implement. The value of code and digital tools is approaching zero, or at most 5% of what it currently is. Right now, the most powerful AI tools are aimed at developers, so folks who have some technical and business ability basically have nothing holding them back aside from the speed of their brain right now. I happen to be a part of the cohort, and am building like there is no tomorrow, but I don't believe this cohort is actually all that big. The next hurdle to unlock the new era of entrepreneurship is empowering every entrepreneur to build at the same pace that is currently locked behind having technical ability. This cohort is huge (millions, if the number of people in this sub is any indication). This post is aimed at them (you?). If you are part of this cohort, what is holding you back from launching a new product for near-zero cost? What is too complicated, too expensive, too unknown for you to be able to build your new/current business at maximum speed? I look forward to seeing the replies, I hope some insights shared can help the community, and be a catalyst for more tools to enable non-technical founders to launch. I will now share some of how I am testing, launching, and selling as a one-man-show. This will be a little bit technical, but if the output of any layer of my stack is something you want, please comment because maybe someone will build a cheap way of accessing it without needing to manage the code yourself. \#1 BOTS I cannot overstate how much leverage bots have created for me. I run all of my bots locally and interface with with via Telegram. Bots do things like: \- watch social media pages, forums, subreddits, etc related to my customers and notify me of what is going on, and suggest SEO blog posts that could be published to capture traffic related to the topic. with a single message, my bot will generate a blog post, send it to me for review, apply edits i suggest, and then publish it live, all from within telegram \- pay attention to all my key metrics/analytics, and attempt to find insights/corrolations (ex. there is a lot of traffic on this page, blog post, video, etc. here's why, and how we can take advantage of it to drive business goals) \- repurposing content. i have dozens of social media profiles that are 100% run by bots, they are all related to my customer niches and will do things like post news, snippets from my blogs, interact with human creators in the niche, etc. this builds my audience automatically which I can then advertise to/try to convert into paying customers, since they are interested in the things my bot is posting and become followers, it's like automated qualified lead gen 24/7 across every social platform and every niche I care about. you may be thinking by now that this post is made by a bot, but you will have to trust me that this is 100% hand-written by my sleep-deprived brain. let's continue: \#2 replacing every SaaS with a shitty version of it designed for what i need out of it it's absurd that we pay ten's of dollars per seat per month for basic digital functions like chat (slack), CRM (active camppaign, sales force, hubspot, etc), email stuff (mailchip, etc), link sharing (linktree, etc), website builders (wix, squarespace, etc), etc. all of these SaaS tools are overpriced and overbuilt. I believe many of them are going to be caught in the innovators dilemma and will go to 0. I don't use any of these anymore, I build and self-host my own shitty version of each of them that does only what i need out of the tool. for example, my CRM doesn't have a fancy drag and drop email builder and 10000 3rd party plugins, because i dont need any of that shit I just need to segment and communicate with my customers. if i need more features, i can generate them on the fly. \#3 working alone I have worked with cofounders in the past, raised money from investors, hired consultants, burned money and time, suffered sleepless nights from stress caused by other people not delivering, trying to convince others they are wrong, or they are pushing the company off a cliff, waste waste waste. no more of that. In the new age of entrepreneurship, the BUILDER (you and I) are the ones creating the value, and AI empowers us to do it alone. this might seem daunting, but there is no business problem that can't be solved with a detailed discussion sesh with chatgpt, no facts that can't be found with perplexity, and no task that can't be automated with claude. there is no need for anymore swamp creatures. you are the start and the end point, you don't need to rely on anyone else for anything. this may sound ignorant, but this is the conclusion I have come to believe, and it continues to be proven every day my businesses progress with me being the only human involved. This is getting quite long so I'll cut it here. I look forward to hearing about how you are operating in this new era and hopefully getting inspired/learning some new ideas to add to my current stack.

AI Automation Agency, the Future for Solopreneurs?
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MoneyPizza1231This week

AI Automation Agency, the Future for Solopreneurs?

I want to take a moment to discuss AI automation agencies. If they are any good for new entrepreneurs. Or on the flip side what is wrong with them. &#x200B; Normally when you see something promising to make you thousands of dollars, for very little work, you run the other way. But you see I am not most people, and I love stuff like this. So, when I saw, AI Automation Agencies (AAA) promising to make me thousands of dollars, I ran straight down that rabbit hole. With no hesitation… It was a new term and idea, that I had already played around with. Due to the inherent nature of businesses and AI at the time. It was 100% an opportunity with a potential market down the line. What is an AI Automation Agency? On the surface, an AAA is using AI to automate and augment business processes. With a combination of using no code AI tools, AI LLMs, and simple automation process tools (Zapier). The whole premise of the AAA is to help companies reduce expenses and increase profits. Whether that is through improving business processes or cutting out easy-to-replace jobs. AAAs are all about optimizing your business (The best way to think about it). Run through a quick scenario with me: Say you are a simple e-commerce store, selling your favorite product. I show up, as an AAA, promising to automate your customer service platform. I can build you a fully automated customer service chatbot, and help you answer specific customer questions with AI. With the promises of a faster, more efficient, and more effective customer service platform. Being able to perform 80% of your current team’s work. Would you take the offer? It is a no-brainer, right? That is the premise behind this business model. Make businesses more effective. Which in turn makes them more profitable. A win-win for everyone. Take a look at some of the products an AAA might sell. Robotic Process Automation: Automating repetitive tasks in a business. AI- Power Analytics: Helping businesses understand and act on insights in their data. Sentiment Analysis: Analyzing how customers think and feel about products and markets. Customer Service: AI chatbots for customer questions. Productivity: Help augment processes with AI to cut down on time. Any process in a business that you fully understand you can augment and or automate with AI. And guess what? It is an open market but for good reason… Too Good to be True? The reason that this new business model is wide open is quite funny. No business cares about AI right now. Businesses are too focused to worry about AI and its upsides. Focused on the day-to-day operations, and not worried about AI. Make a few cold calls, and see how many leads you get… At the moment the offer does not resonate with potential clients. Meaning you need to have a massive advertising budget to get any leads. Because no one cares or sees any benefit, they will just brush you off. Which becomes an endless cycle of paid ads, and constant cold calling, just to find any business. So why is this model even popular? The gurus…that’s why. They have the budget for ads and get clients from their videos. Effectively throwing money at the problem. At least until it works. Do not get me wrong, AI automation is going to change businesses. But not right now. The whole growth of this business model is being pushed by influencers and gurus. People that can afford the cost of the startup. Telling others that it is a feasible one-person business. That anyone with no money can do, with a few simple steps. And that is just not the case. This has been a trend for any new profitable and “easy” business model. The gurus get there first, promote the model, show how simple it is, and rope everyone in. Eventually up selling a course on how to do it, or maybe even a community. You’ve seen it with ChatGPT, Facebook ads, SMMA, and so much more. It is a constant cycle that you need to be aware of. The End Result Good news, there is an alternative. It is using a combination of SMMA and AAA. Gathering leads using SMMA. Creating a great offer for your niche. And selling them on the service you can provide through marketing. Then once they are sold, you upsell them on AI automation. Easy to start, low cost, and super effective. Although unproven. It makes complete sense why it would work. It is beginner friendly, with plenty of SMMA tutorials online. With low barriers to entry. Making it a very inciting opportunity. AAA is going to be the future of business. It is a million-dollar opportunity for anyone. But with most startups, it takes skills and capital. With a façade of being easy to operate and start, pushed by gurus. More entrepreneur hopefuls find themselves debating starting an AAA. And guess what, it isn’t a good idea… Do your research to understand the market you want to enter, and how your business is going to operate. And don’t fall for get-rich-quick schemes. Ps. Check out this video if you want to learn more…

My (23M) first $10k month installing internal GPT-4 for businesses
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swagamoneyThis week

My (23M) first $10k month installing internal GPT-4 for businesses

It all started in this very own subreddit just a month ago. I posted “How I made a secure GPT-4 for my company knowledge base” and left a cheeky Google Form in the comments. The post got 162 upvotes, 67 comments and, most importantly… ~30 form answers 😈 From there I got on 12 calls and even though I initially offered to do it for free… I closed 2 clients for $5k each. Data privacy was my main selling point: 1st company was a manufacturer with private instructions/manuals on how to operate certain systems. I trained GPT on them and let their employees talk with these 100-page PDFs. (When I say “train”, I refer to RAG, not fine-tune) 2nd company had customers sending them photos of sensitive documents for a customs clearing service. They had people manually extracting the info so we automated all of that. How did I ensure data privacy and security? I simply used MS Azure AI. They have all of the same stuff OpenAI has, but offer data privacy guarantees and network isolation. That’s both SOC 2 and GDPR compliant. Companies love it. Now I’m cold emailing my first 2 clients’ competitors for a quick rinse and repeat. P.S. I’m extremely curious of different use cases since I’m looking to niche down, so I’d be happy to talk to businesses with ideas of how to use this. You’d give me a use case idea and I’d give you advice on how to implement it. Edit: I’m getting TONS of DMs so please be comprehensive in your first message!

I’m building a “DesignPickle” for all things Funnels. Would love your feedback...
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Gluteous_MaximusThis week

I’m building a “DesignPickle” for all things Funnels. Would love your feedback...

Hey Entrepreneurs, Early next year I’m rolling out a productized service business along the lines of Design Pickle, but instead of design assets, we create on-demand marketing assets: Things like landing pages, lead magnets, email campaigns, etc. This is NOT an agency with client engagements, etc.  It is an on-demand, menu-item style fulfillment platform where we do a few predefined things really, really well, and as much as possible try to reduce the complexity (and required customer inputs) so that creating your next killer Funnel is as easy as ordering dinner on Skip the Dishes. Below I’ve laid out our current thinking (we’re still distilling this into a deck), just so you have the full context.  And at the end, I pose 5 feedback questions. So if this “deck” seems interesting to you, then I’d love to get your feedback at the end 🙂 Thanks! And here goes... \--- The current elevator pitch:  We will research your business, your market and your competitors to develop a killer Lead Magnet, Landing Page, Ad Creatives and a 30-Day Email Drip campaign designed to turn your traffic into a rabid, lifelong buyer tribe (that you can email for years... like having your own, on-demand cash printer).  The overall thesis:  While AI is getting continually better at creating things like one-off graphics, article content, and so on - we do not think it can deeply understand market psychology, what keeps your customers up at night, or the underlying emotions that drive purchase decisions at the individual level, for your specific offer(s). Moreover, it’s also this psychological aspect of marketing where most businesses simply do not have the talent, resources or frankly the experience to create high-performing funnels themselves, regardless of how much "automation" they might have at their fingertips. And that’s because this is where you need to know who your customer really is, and what they’re actually buying (hint: not your features). Few marketers focus on these fundamentals, let alone understand the selling process. This is also why tools like ClickFunnels, HighLevel, LeadPages, etc. while very helpful, can only help with the logistics of selling. It’s still on each business to figure out how to actually tell their story, capture demand, and sell effectively. This is why a productized service that nails market research, competitor analysis & world-class copywriting that can actually turn cold traffic into lifelong customers is going to be a no-brainer for a business that’s currently struggling to actually get a steady flow of online sales. This is not something we see AI replacing effectively, any time soon. Current gaps & unknowns:  At a top level, I’m not overly worried about validation or viability; there are several existing competitors, and obviously the automation platforms have substantial customer bases (ClickFunnels etc). There will be a certain cohort that will want experts to do the actual thinking for them, storytelling, etc. Even if it’s a relatively small cohort, given the CLTV of a service like this, it still makes for a decent sized business. But where I’m less confident is in who our ideal customer actually is... Yes, basically every direct-response internet business needs an effective funnel that can sell. Whether you’re an Enterprise SaaS platform or a solopreneur launching your first $39 ebook, you will benefit from a killer funnel. As a “DesignPickle” type service though, here’s the challenges I see with each core customer category... B2B SaaS: While sales decisions are still emotional, it’s more about account-based considerations; people usually aren’t spending their own money, so it’s more about not looking stupid vs. gaining some benefit. Harder to systemize. Very high stakes. Consumer / SMB SaaS: While I think in general these are ideal customers, there will be resistance to leaning in hard on personality (and personal brand); founders usually want to sell at some point, so if they become the face of the platform, then boosting performance with a high-personality funnel might ironically make it a harder business to sell. SaaS founders are also generally very technical and stereotypically avoid marketing like the plague. Ecommerce: Most DTC brands think of funnels as an extension of their FB ad campaigns; few see their customers as a long-term audience that can become a significant asset. However, certain lifestyle / luxury brands might differ. Online Courses / Coaches: Of all the customer profiles, this group probably has the most appreciation for the effectiveness of marketing psychology, copywriting, etc. and would get the value prop quickly. The problem is that most won’t have the budget or traction to outsource asset creation. This is the “poorest” segment of the market. Service Businesses: Agencies, consultancies, and so on would greatly benefit from having a strong personal brand + storytelling premise (funnel). However, they’re also the worst offenders when it comes to never practicing what they preach / do for others. Client work soaks up all their resources. Local & Brick/Mortar: Generally speaking most local businesses are going to have smaller audiences (email lists under 2K subs), where funnel ops might have limited value long-term due to a lack of scale. And for larger B&M brands with franchises across various locations, you get into stakeholder friction; messaging usually gets watered down to basic corporate-speak as a result. Now, to be clear, I still see a ton of opportunity in each of those main customer categories as well, but I like to be clear-eyed about the overall resistance each niche will have - mainly because this helps to refine messaging to an ideal customer profile within them. In this case though, so far, nothing’s really jumping out at me as a clear “winner” at a category level. So far, what I’m thinking is our ICP might be situational / conditional. For example: A business has a funnel / is invested in the process, but it’s not working yet A business sees their competitor killing it with a funnel, and they’re ultra motivated to do it even better A business has one funnel that’s working awesome, and everything else they try sucks (so they can’t scale / expand) Etc. Basically, our most ideal customer might be ANY type of business who gets it, who’s tried to do this themselves, and now needs the pros to come in and fix things. \--- This is where your feedback would be incredibly valuable... First, if you’ve made it all the way down to this point - thanks for enduring my rambling mess above! But I did think the context might be helpful. Based on our overall biz plan & go-to-market considerations discussed above, if you run a business (or work with one) that might benefit from something like this, I’d love to ask a few questions... What is the nature of your business? (What do you sell)? What do you find hardest about selling to your online audience? Have you built a funnel in the past / are you running one currently? If not, what’s stopping you from building a high-performing funnel? If you had a “magic marketing lamp” where a genie could create ONE amazing marketing asset for you (eg. a killer landing page, video ad, launch strategy, etc), but you could only use it ONCE, what would you have the genie do for you? Please reply below as a comment, or DM me if you’d prefer to keep answers anonymous.  Thanks so much And again, apologies for the novel... Cheers

Is SaaS Done?
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Competitive_Salad709This week

Is SaaS Done?

Other day I was talking to one of the leaders in Office, He said "SAAS IS DY!NG THANKS TO AI". I found this fascinating & started digging on this, I was already part of communities like Build in Public, NoCode Builders & Others. I think he was right. I saw a significant raise in the AI Tools, what other call it 'AI Wrapper Startups' I explored many tools, then I realise why don't we capitalise this opportunity. I found out it is the marketers who needs to be aware of these & if you don't embrace these tools you will end up losing to someone with minimum experience with marketing but good hands on experience with the tools. If these tools keep up the same phase then you have both challenges & opportunities which I've listed it down in the post pros & cons. I think we need to embrace these tools are else we will be left behind. All these things are about marketers but what about the people who want to become solopreneurs or people like Pieter Levels who just want to create something useful get money either by selling or running multiple projects at once. Whatever I've studied & learnt. I came up with something called "The SaaS Marketing Innovation Cycle". The SaaS Marketing Innovation Cycle : Will have six easy steps. Empowering with No-code : Decide what is the problem you are planing to solve & understand which is No-code tool can help you with solution. Some tools will have steep learning curve, become expert on those tools. Integrate Automation AI : This is very crucial for your tool & make sure you have build a tool which will integrates easily with most of the platforms. Build Custom Solution : Right now the whole industry of Micro SaaS stands on building custom solutions, catering your audience is the best way to go for it. Launching MVPs : Because you have no-code tools it is easier to deploy MVPs than ever before & you can build multiple tools at once. Adapt & Grow : This is about the business take feedback from customer add new feature remove few yada yada. Leverage the Growth : Here it is important you have learn to build communities out these tools. if you come up with any new ideas there is always a group of people, who will be able adapt & give you the feedback to improve. Conclusion : Either build something or adapt something quicker when that has built. What do you think Folks ??

🛒7 Strategies to Increase Retail Store Footfall post-COVID | Ultimate Blueprint & Guide 📈
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bnk3r_This week

🛒7 Strategies to Increase Retail Store Footfall post-COVID | Ultimate Blueprint & Guide 📈

Hello fellow marketers/entrepreneurs! Covid has had a gobsmacking effect on all retail promotions and marketing efforts. For people with retail businesses that thrive on footfall, it has been an uphill battle, but markets of the world are slowly resuming action. Knowing the footfall to your retail store can help you decide how many products you need to stock, which days of the week are best for promotions, and what type of promotional offers work well. The pandemic has drastically impacted customer behavior and customer loyalty is plunging. People prefer shopping online to brick-and-mortar purchases, and consumers are limiting their spending on a range of items - investing only in essentials is the norm now (McKinsey). We found some companies like Target having programs like Cartwheel that offer 5% to 50% off specific items when customers shop in-store to increase foot traffic. Strategies like these ultimately add up, an ICSC report cites that 69% of customers who went to collect their orders eventually bought additional items. I've put together a detailed list of 7 strategies to boost footfall to stores post COVID, I hope they come in handy! Abide by COVID-19 Protocols for a Safer Environment Be well-informed of the COVID-19 protocols. Don't implement this merely under the government norms, instead take extra measures to show customers that you care! Have an automated entrance Deploy hygiene counters Fix thermal sensors in the entrance Have an isolation space for those showing symptoms of the coronavirus To see more check this link for the entire list! Run Catchy In-Store Promotions Discounts are a perfect way to attract new customers and retain existing ones. When you want to increase customer traffic in a brick-and-mortar store, give customers an offer that only works inside the store. Surprise your consumers with free samples of your products. This would allow them to try some new brands and products. If you’d want to reduce your excess stock post the quarantine time, try running a multi-buy campaign. Digital Signages - Enhance In-store Shopping Experience Digital signage is a type of advertising that uses a video screen to display marketing messages. They can be used for attracting customers, conveying information, and promoting merchandise. Retail outlets in malls that have fashion sections can display the latest trends on their screens so customers know what’s new. This helps them pick out something they might like quickly. Some restaurants showcase menus on screens while others even project live cooking shows! These displays help with menu navigation too; helping a diner decide between chicken tikka masala or steak tartare by showing pictures of both dishes at once. Leverage Beacon Notification to Attract Customers to Your Store The beacon technology is a way to implement a tracking system indoors. A beacon is an inaudible signal that can be tracked and act as the trigger for other events like sending notifications about deals, discounts, or new products. Beacon technology helps with driving footfalls by giving customers an indoor mapping experience of your store's inventory. This ensures they always know where they are going and what’s around them. The navigation reminds them of their proximity to items on display so there’s never any confusion over whether something is nearby or farther off. Train your Salespeople to Become the Shopper's Friend Educating your salespersons on how to be consumers’ friends is important. They should be knowledgeable about what products are popular and in-demand so that they can help the customers find exactly what they want while at the same time giving guidance on how to save money by telling them where discounts and deals can be found. Reconceptualize Checkout Counters Customers abandon their purchases because of long lines at the checkout. With the pandemic out there, this could be one of the reasons why the retail foot traffic is diminishing. Include contactless payments that can be automated or replace your existing POS setup. Encourage BOPIS (Buy Online Pick-up In-store) To implement BOPIS for your retail store, you need to have a centralized platform that allows you to manage orders, sales, and customers. This helps you to deliver a personalized customer experience. In combination with BOPIS, another way to promote footfall into the store and drive sales in retail is by bringing your website in-store. And this will be a good move if you have multiple stores and not all the stock in one place. This is because, when you know how to calculate footfall in retail it can help you with many retail metrics like: How to plan your store for peak footfall times? How much stock you need in the store and how often you'll need to restock it? What products are selling well on an hourly basis? This is so crucial information for retailers that will help inform decisions about where to place certain items or which ones may be more popular than others etc. When stores should have promotions (if they want), discounts, and raise weekend sales? We've put together an elaborate, research-based White Paper that covers these segments: How have pandemics catalyzed technological innovations Customer sentiment and behavior during COVID-19 An omnichannel customer engagement strategy to drive sales in retail and footfall The ultimate roadmap to increase retail footfalls How to build the perfect loyalty program to turn foot traffic into brand ambassadors? You can find the same over here, hope my team's effort comes in handy to some of y'all that could improve your store visits, cheers!

Made 60k mrr for a business by just lead nurturing. Need suggestions and validation.
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Alarmed-Argument-605This week

Made 60k mrr for a business by just lead nurturing. Need suggestions and validation.

Apart from the story I need a suggestion and validation here. It's a bit long, skip to tl;dr if you couldn't handle length. A few days ago, I saw a person on Reddit sharing his struggles that, Even after generating a lot of leads from ads of Meta and Google (even with lowest cpc cpa cpl), he was not able to convert them into sales. Out of curiosity I dm'ed him with all fancy services that I offer and expressed that as a agency I would work with him for monthly recurring fee. He suggested for one time consulting fee, I agreed. It was literally a eye opener for me. This guy is in coaching business offering courses for people. His niche was too vague. Courses were on mindset coaching, confidence and public speaking coaching, right attitude coaching, manifestation coaching and all crap shits related to this. At first I thought he was not getting sales because who will pay for all this craps. I openly discussed with him that he has to change what he offers because, if I saw this ad I wouldn't buy this for sure. He then showed me how much money people offering similar service are making . I was literally taken back. He was part of a influencer group (the main guy who encourages these guys to start coaching business, looks like some mlm shit) where people post their succes stories. Literally lot of guys were making above 150k and 200k per month. Even with very basic landing page and average offer They are still winning. Here's where it gets interesting. I tried to clone everything that the top people in this industry are doing in marketing from end to end.( like the same landing page, bonus offers around 50k, exclusive community, free 1 on 1 calls for twice a month).Nothing worked for a month and later surprisingly even the sales started dropping a bit more. I got really confused here. So to do a discovery I went and purchased the competitor course and Man I was literally taken back. Like he has automated everything from end to end. You click the ad, see vsl, you have to fill a form and join a free Skool community where he gives away free stuffs and post success stories of people who took the course. Now every part of this journey you will get a follow up mail and follow up sms. Like after filling the form. after that now if you join and don't purchase the course you will be pampered with email and sms filled with success stories. For sure anybody will be tempted to buy the course. Here is the key take away. He was able to make more sales because he was very successful in nurturing the leads with follow ups after follow ups. Even after you purchased his course he is making passive income from 1 on calls and bonus live webinars. So follow ups will be for 1 on 1 calls and webinars after the course is over. Core point is our guy even after spending 2 to 3k per month on ads was not able to bring huge sales like competitors because he failed the nuture them. Even after making the same offers and the same patterns of marketing as competitors, the sales declined because people thought this is some spam that everyone is doing because the template of the ads was very professional and similar. suprising one is people fall for basic templates thinking it's a underrated one. so what we did here is we integrated a few softwares into one and set up all same webinars, automated email and sms follow ups, ad managers for stats, launched him a free LMS platform where without any additional fees so he can uploaded unlimited courses, skool like community and add product's like Shopify ( he was selling few merchandise with his brand name on) where he can add unlimited products with connection to all payment gateway, integrated with crm with unlimited contacts, workflow and lead nurturing with calender syncing for 1 on 1 calls. But these are a bit old school, what we did was even better. integrated a conversational ai with all of his sales platforms and gave a nocode automation builder with ai for the workflow. we also set him up with a ai voice agent that's automatically calls and markets for his course and also replies for queries when called. we also set up him a dedicated afflitate manager portal with automated commissions. Though he didn't cross 100k Mark, He did a great number after this. He was struggling with 6k sales, now he has reached somewhere mid of 45k to 50k mrr. Max he hit was 61.8k. I see this a big difference.So one small thing, nurturing the lead can bring you immense sales. To set up all of this it costs around 1.2k monthly for me with all the bills. ( I know there are few free for Individual user platforms out there, but It gets very costly when you switch to their premium plans. with heavy volumes you would require more than premium they offer.) I offered him like 3k per month to work as a agency for him who takes care of all these stuffs. He declined and offered for one time set up fee stating that he will pay 1.2k directly. The one time fee was also a bit low, though I agreed since this was a learning for me. what happened next after that is, he referred me to a few other people in the same niche. But the problem is they are not interested in spending 1 to 2 k in bills for software. They requested that if, will I be able to provide the saas alone for less than 500 dollars with one time set up fee. I haven't responded yet since I have to take an enterprise plan for all the software used and pay full advance price for billings. Then to break even that I have to make minimum 50 or odd users for that. let's grantly say 100 users with all other future costs. So here's what I'm planning to do. I'm planning to offer this as saas for let's say 239 dollars per month. with may or may not one time set up fee. ( I checked the entire internet, there is no single person offering at this price point for unlimited. Also one can easily start their marketing agency with this.) The suggestion and validation that I need here is 1.are you going through the same struggles or faced these struggles? would you be interested to buy at 239 dollars per month? let's say you're from a different niche, Did the features I told were okay for you or you need something specific for your industry that you will be interested in buying? please answer in comments and if you will purchase for this price let me know in comments/dms. I will take that into account and if the response rate is above 100 queries, then will integrate this and sell for that price. (ps: If you see this post on similar subs, please bear cause I'm trying to get suggestions from different POV) tl;dr - lead nurturing can massively boost sales *I made a software integration for a client for a 1.2k per month billing and here I want to know if more than 100 people are interested so that I will make this into my own saas and sell it for like a cheap price of 239 dollars per month TIA.

Is SaaS Done?
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Competitive_Salad709This week

Is SaaS Done?

Other day I was talking to one of the leaders in Office, He said "SAAS IS DY!NG THANKS TO AI". I found this fascinating & started digging on this, I was already part of communities like Build in Public, NoCode Builders & Others. I think he was right. I saw a significant raise in the AI Tools, what other call it 'AI Wrapper Startups' I explored many tools, then I realise why don't we capitalise this opportunity. I found out it is the marketers who needs to be aware of these & if you don't embrace these tools you will end up losing to someone with minimum experience with marketing but good hands on experience with the tools. If these tools keep up the same phase then you have both challenges & opportunities which I've listed it down in the post pros & cons. I think we need to embrace these tools are else we will be left behind. All these things are about marketers but what about the people who want to become solopreneurs or people like Pieter Levels who just want to create something useful get money either by selling or running multiple projects at once. Whatever I've studied & learnt. I came up with something called "The SaaS Marketing Innovation Cycle". The SaaS Marketing Innovation Cycle : Will have six easy steps. Empowering with No-code : Decide what is the problem you are planing to solve & understand which is No-code tool can help you with solution. Some tools will have steep learning curve, become expert on those tools. Integrate Automation AI : This is very crucial for your tool & make sure you have build a tool which will integrates easily with most of the platforms. Build Custom Solution : Right now the whole industry of Micro SaaS stands on building custom solutions, catering your audience is the best way to go for it. Launching MVPs : Because you have no-code tools it is easier to deploy MVPs than ever before & you can build multiple tools at once. Adapt & Grow : This is about the business take feedback from customer add new feature remove few yada yada. Leverage the Growth : Here it is important you have learn to build communities out these tools. if you come up with any new ideas there is always a group of people, who will be able adapt & give you the feedback to improve. Conclusion : Either build something or adapt something quicker when that has built. What do you think Folks ??

Is SaaS Done?
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Competitive_Salad709This week

Is SaaS Done?

Other day I was talking to one of the leaders in Office, He said "SAAS IS DY!NG THANKS TO AI". I found this fascinating & started digging on this, I was already part of communities like Build in Public, NoCode Builders & Others. I think he was right. I saw a significant raise in the AI Tools, what other call it 'AI Wrapper Startups' I explored many tools, then I realise why don't we capitalise this opportunity. I found out it is the marketers who needs to be aware of these & if you don't embrace these tools you will end up losing to someone with minimum experience with marketing but good hands on experience with the tools. If these tools keep up the same phase then you have both challenges & opportunities which I've listed it down in the post pros & cons. I think we need to embrace these tools are else we will be left behind. All these things are about marketers but what about the people who want to become solopreneurs or people like Pieter Levels who just want to create something useful get money either by selling or running multiple projects at once. Whatever I've studied & learnt. I came up with something called "The SaaS Marketing Innovation Cycle". The SaaS Marketing Innovation Cycle : Will have six easy steps. Empowering with No-code : Decide what is the problem you are planing to solve & understand which is No-code tool can help you with solution. Some tools will have steep learning curve, become expert on those tools. Integrate Automation AI : This is very crucial for your tool & make sure you have build a tool which will integrates easily with most of the platforms. Build Custom Solution : Right now the whole industry of Micro SaaS stands on building custom solutions, catering your audience is the best way to go for it. Launching MVPs : Because you have no-code tools it is easier to deploy MVPs than ever before & you can build multiple tools at once. Adapt & Grow : This is about the business take feedback from customer add new feature remove few yada yada. Leverage the Growth : Here it is important you have learn to build communities out these tools. if you come up with any new ideas there is always a group of people, who will be able adapt & give you the feedback to improve. Conclusion : Either build something or adapt something quicker when that has built. What do you think Folks ??

SaaS, Agency, or job?
reddit
LLM Vibe Score0
Human Vibe Score0.818
SlowageAIThis week

SaaS, Agency, or job?

Recently, I was fired, and since I have some savings, I decided it’s finally time to start my own venture. After a couple of weeks of research and trying to figure out what I should do, here are my thoughts and some questions at the end. I’d appreciate any feedback or opinions. It’s not that I expect to wake up a multimillionaire, but I see how people make money without working the typical 9-5. Some of the worst examples are on YouTube—those agency, OFM, dropshipping hustle bros. I know it’s naive to believe all of it because they’re just selling courses, but some of them do seem to have built impressive income streams. Anyway, let’s dive into two categories and compare. Agency (providing services, development, consultation): I’ll talk about AI automation because of my background in ML Engineering and Generative AI, but this could apply to any other agency niche. It seems like a good business idea for someone who knows generative AI and can do some impressive things with LLMs, agents, etc. I even started working on it—built a website—but I stopped when I couldn’t define exactly what services to offer. I could do heavy backend tasks with infrastructure, like real machine learning and AI with fine-tuning, but I couldn’t find any examples of agencies doing this. Almost 100% of them are doing simple automations with tools like Zapier or Make. When it comes to business owners, it’s really hard to find clients in general. After reading Reddit threads, articles, and watching videos, it seems like nearly everyone struggles with client acquisition. For a one-person agency offering more complex services like real ML, it would likely be even harder to find clients, compared to big outsourcing companies with sales teams. Even without focusing on the client challenge, which is obvious in any business, looking at what successful agency owners earn, it’s usually around $100k–$200k a year. I’m not talking about the high end, just regular people. I got this information from reading, and a simple example is from interviews with people who claim to make $10k/month. But many others in these communities struggle to even reach that point. It seems like this is a difficult target for most people. SaaS: This area seems more straightforward, and with my background, it feels like a good fit. However, from reading different sources, I’ve found stories like, “It took me six months to get my first client,” or “I worked on a simple SaaS for nine months and just reached my first $1k.” There are also warnings not to believe those who claim to make $10k/month easily, and many people report struggling to grow after getting their first 10 clients. So, it’s clear to me that even with good tech skills, you’re not going to make massive amounts of money overnight, which I understand. However, with so many people becoming startup founders and indie hackers, many seem to struggle despite thinking it’s the way to go. I know both paths can potentially skyrocket, but here’s where I need help: Am I wrong about agencies? Am I wrong about SaaS? The toughest question for me: I don’t want to go back to a 9-5 job, even if I could earn $300k a year. Even if my own business takes more time and I earn less in the first few years, I still believe it will be more profitable long term, and I will be happier. So, should I pursue an agency, SaaS, or a traditional job?

eiten
github
LLM Vibe Score0.549
Human Vibe Score0.754375921646308
tradyticsMar 27, 2025

eiten

Eiten - Algorithmic Investing Strategies for Everyone Eiten is an open source toolkit by Tradytics that implements various statistical and algorithmic investing strategies such as Eigen Portfolios, Minimum Variance Portfolios, Maximum Sharpe Ratio Portfolios, and Genetic Algorithms based Portfolios. It allows you to build your own portfolios with your own set of stocks that can beat the market. The rigorous testing framework included in Eiten enables you to have confidence in your portfolios. If you are looking to discuss these tools in depth and talk about more tools that we are working on, please feel free to join our Discord channel where we have a bunch of more tools too. Files Description | Path | Description | :--- | :---------- | eiten | Main folder. | &boxur; figures | Figures for this github repositories. | &boxur; stocks | Folder to keep your stock lists that you want to use to create your portfolios. | &boxur; strategies | A bunch of strategies implemented in python. | backtester.py | Backtesting module that both backtests and forward tests all portfolios. | data_loader.py | Module for loading data from yahoo finance. | portfolio_manager.py | Main file that takes in a bunch of arguments and generates several portfolios for you. | simulator.py | Simulator that uses historical returns and monte carlo to simulate future prices for the portfolios. | strategy_manager.py | Manages the strategies implemented in the 'strategies' folder. Required Packages You will need to install the following package to train and test the models. Scikit-learn Numpy Tqdm Yfinance Pandas Scipy You can install all packages using the following command. Please note that the script was written using python3. Build your portfolios Let us see how we can use all the strategies given in the toolkit to build our portfolios. The first thing you need to do is modify the stocks.txt file in the stocks folder and add the stocks of your choice. It is recommended to keep the list small i.e anywhere between 5 to 50 stocks should be fine. We have already put a small stocks list containing a bunch of tech stocks like AAPL, MSFT, TSLA etc. Let us build our portfolios now. This is the main command that you need to run. This command will use last 5 years of daily data excluding the last 90 days and build several portfolios for you. Based on those portfolios, it will then test them on the out of sample data of 90 days and show you the performance of each portfolio. Finally, it will also compare the performance with your choice of market index which is QQQ here. Let's dive into each of the parameters in detail. istest: The value determined if the program is going to keep some separate data for future testing. When this is enabled, the value of futurebars should be larger than 5. future_bars: These are the bars that the tool will exclude during portfolio building and will forward test the portfolios on the excluded set. This is also called out of sample data. datagranularityminutes: How much granular data do you want to use to build your portfolios. For long term portfolios, you should use daily data but for short term, you can use hourly or minute level data. The possible values here are 3600, 60, 30, 15, 5, 1. 3600 means daily. historytouse: Whether to use a specific number of historical bars or use everything that we receive from yahoo finance. For minute level data, we only receive up to one month of historical data. For daily, we receive 5 years worth of historical data. If you want to use all available data, the value should be all but if you want to use smaller history, you can set it to an integer value e.g 100 which will only use the last 100 bars to build the portfolios. applynoisefiltering: This uses random matrix theory to filter out the covariance matrix from randomness thus yielding better portfolios. A value of 1 will enable it and 0 will disable it. market_index: Which index do you want to use to compare your portfolios. This should mostly be SPY but since we analyzed tech stocks, we used QQQ. only_long: Whether to use long only portfolio or enable short selling as well. Long only portfolios have shown to have better performance using algorithmic techniques. eigenportfolionumber: Which eigen portfolio to use. Any value between 1-5 should work. The first eigen portfolio (1) represents the market portfolio and should act just like the underlying index such as SPY or QQQ. The second one is orthogonal and uncorrelated to the market and poses the greatest risk and reward. The following ones have reduced risk and reward. Read more on eigen-portfolios. stocksfilepath: File that contains the list of stocks that you want to use to build your portfolio. Some Portfolio Building Examples Here are a few examples for building different types of portfolios. Both long and short portfolios by analyzing last 90 days data and keeping the last 30 days as testing data. This will give us 60 days of portfolio construction data and 30 days of testing. Only long portfolio on 60 minute bars of the last 30 days. No future testing. Compare the results with SPY index instead of QQQ. Do not apply noise filtering on the covariance matrix. Use the first eigen portfolio (market portfolio) and compare with SQQQ, Portfolio Strategies Four different portfolio strategies are currently supported by the toolkit. Eigen Portfolios These portfolios are orthogonal and uncorrelated to the market in general thus yielding high reward and alpha. However, since they are uncorrelated to the market, they can also provide great risk. The first eigen portfolio is considered to be a market portfolio which is often ignored. The second one is uncorrelated to the others and provides the highest risk and reward. As we go down the numbering, the risk as well as the reward are reduced. Minimum Variance Portfolio (MVP) MVP tries to minimize the variance of the portfolio. These portfolios are lowest risk and reward. Maximum Sharpe Ratio Portfolio (MSR) MSR solves an optimization problem that tries to maximize the sharpe ratio of the portfolio. It uses past returns during the optimization process which means if past returns are not the same as future returns, the results can vary in future. Genetic Algorithm (GA) based Portfolio This is our own implementation of a GA based portfolio that again tries to maximize the sharpe ratio but in a slightly more robust way. This usually provides more robust portfolios than the others. When you run the command above, our tool will generate portfolios from all these strategies and give them to you. Let us look at some resulting portfolios. Resulting Portfolios For the purpose these results, we will use the 9 stocks in the stocks/stocks.txt file. When we run the above command, we first get the portfolio weights for all four strategies. For testing purposes, the above command used last five years of daily data up till April 29th. The remaining data for this year was used for forward testing i.e the portfolio strategies had no access to it when building the portfolios. What if my portfolio needs different stocks?: All you need to do is change the stocks in the stocks.txt file and run the tool again. Here is the final command again that we run in order to get our portfolios: Portfolio Weights We can see that the eigen portfolio is giving a large weight to TSLA while the others are dividing their weights more uniformly. An interesting phenomena happening here is the hedging with SQQQ that all the strategies have learned automatically. Every tool is assigning some positive weight to SQQQ while also assigning positive weights to other stocks which indicates that the strategies are automatically trying to hedge the portfolios from risk. Obviously this is not perfect, but just the fact that it's happening is fascinating. Let us look at the backtest results on the last five years prior to April 29, 2020. Backtest Results The backtests look pretty encouraging. The black dotted line is the market index i.e QQQ. Other lines are the strategies. Our custom genetic algorithm implementation seems to have the best backtest results because it's an advanced version of other strategies. The eigen portfolio that weighed TSLA the most have the most volatility but its profits are also very high. Finally, as expected, the MVP has the minimum variance and ultimately the least profits. However, since the variance is extremely low, it is a good portfolio for those who want to stay safe. The most interesting part comes next, let us look at the forward or future test results for these portfolios. Forward Test Results These results are from April 29th, 2020 to September 4th, 2020. The eigen portfolio performed the best but it also had a lot of volatility. Moreover, most of those returns are due to TSLA rocketing in the last few months. After that, our GA algorithm worked quite effectively as it beat the market index. Again, as expected, the MVP had the lowest risk and reward and slowly went up in 4-5 months. This shows the effectiveness and power of these algorithmic portfolio optimization strategies where we've developed different portfolios for different kinds of risk and reward profiles. Conclusion and Discussion We are happy to share this toolkit with the trading community and hope that people will like and contribute to it. As is the case with everything in trading, these strategies are not perfect but they are based on rigorous theory and some great empirical results. Please take care when trading with these strategies and always manage your risk. The above results were not cherry picked but the market has been highly bullish in the last few months which has led to the strong results shown above. We would love for the community to try out different strategies and share them with us. Special Thanks Special thanks to Scott Rome's blog. The eigen portfolios and minimum variance portfolio concepts came from his blog posts. The code for filtering eigen values of the covariance matrix was also mostly obtained from one of his posts. License A product by Tradytics Copyright (c) 2020-present, Tradytics.com

He makes $750 a day 'Vibe Coding' Apps (using Replit, ChatGPT, Upwork)
youtube
LLM Vibe Score0.379
Human Vibe Score0.77
Greg IsenbergMar 21, 2025

He makes $750 a day 'Vibe Coding' Apps (using Replit, ChatGPT, Upwork)

Billy Howell shares his strategy for making money by building and selling custom web applications using AI tools like Replit. He demonstrates the process by finding projects on Upwork, creating a product requirements document with ChatGPT, and using Replit to automatically generate a functional web application. Billy explains that this approach is less risky than building SaaS products because it validates demand before significant development work. Timestamps: 00:00 - Intro 02:19 - Searching for App Ideas on Upwork 11:04 - Using ChatGPT for PRD Creation 12:22 - Why choose Replit for Development 15:15 - Building Prototype with Replit 19:53 - Areas of Concern when building with AI coders 23:30 - Earning Potential on Upwork 27:55 - The process for selling these Apps 32:03 - Comparing Different Business Models 35:40 - Huge opportunity: Unbundling SaaS 37:44 - Testing App 39:39 - How to standout on Upwork 40:35 - Integrating v0 UI to Replit Key Points • Billy Howell explains his method of "vibe coding" - using AI tools like Replit to quickly build and sell custom web applications • The process involves finding clients on Upwork who need solutions, creating a prototype, and selling it before building the complete app • Billy demonstrates how to use Repl.it with AI assistance to rapidly build a case management system for a nonprofit • The approach focuses on creating simple CRUD (Create, Read, Update, Delete) applications rather than complex systems 1) The "Sell First, Build Later" Framework Billy's #1 rule: Find someone to BUY your app BEFORE you build it. Most developers get this backward - they build something cool then struggle to find users. The secret? Don't market. SELL. How? Look for people ALREADY trying to pay for solutions 2) Upwork Gold Mining Strategy Billy's exact process: • Search Upwork for jobs mentioning expensive SaaS tools (Airtable, HubSpot, etc) • Look for simple CRUD apps (data entry, visualization) • Build a quick prototype in Repl.it • Send a Loom video demo to potential clients His first sale? $750 replacing an Airtable solution! 3) The Vibe Coding Tech Stack Billy's weapons of choice: • Replit for rapid prototyping (zero setup friction!) • ChatGPT to format requirements into PRDs • V0 for beautiful UI mockups • ShadCN components for clean interfaces The magic combo: Feed requirements to Replit + "build me this app" = working prototype in MINUTES. 4) What to Avoid When Vibe Coding Not all projects are created equal! Watch out for: • Payment processing (risky) • DocuSign integrations (complex) • Calendar functionality (AI struggles with time zones) • Anything changing data in other apps Start with simple CRUD apps that store and display information. 5) The Real Money-Making Model Billy's approach isn't just about one-off projects: • Initial build: $750-2,500 • Charge for hosting • Recurring revenue from feature requests • Get referrals to similar businesses One recent client is now reselling his solution to other companies in the same industry! 6) Why This Beats Building a SaaS Building a traditional SaaS = "nightmare money pit" according to Billy. With vibe coding consulting: • De-risk by getting paid upfront • Learn across multiple projects • No marketing costs • Discover validated problems • Build a portfolio of solutions Six figures on Upwork is VERY doable. 7) The 60-Second Sales Pitch Billy's exact closing technique: • Find job posting • Make mockup in V0 or Replit • Record 1-minute Loom: "I'm Billy, I make apps. I know you wanted Airtable, but I made this custom for you." • Personalize with company name • Send and repeat Simple. Effective. PROFITABLE. The future of coding isn't about knowing every framework—it's about SOLVING PROBLEMS quickly. Anyone can do this with the right tools and approach. Notable Quotes: "The number one thing is how to sell an app that you've built... And the secret is not to market. It's just to sell it." - Billy Howell "We start, we need to find someone to buy the app before we build it. That's where most people get this wrong, is they build something and then try to sell it or try to get users." - Billy Howell LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire — a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND BILLY ON SOCIAL X/Twitter: https://x.com/billyjhowell Youtube: https://www.youtube.com/@billyjhowell

spring-ai-intro
github
LLM Vibe Score0.454
Human Vibe Score0.14391064025794564
springframeworkguruMar 18, 2025

spring-ai-intro

Introduction to Spring AI This repository contains source code examples used to support my on-line courses about the Spring Framework. All Spring Framework Guru Courses Spring Framework 6 Spring Framework 6 - Beginner to Guru Hibernate and Spring Data JPA: Beginner to Guru API First Engineering with Spring Boot Introduction to Kafka with Spring Boot Spring Security: Beginner to Guru Spring Framework 5 Spring Framework 5: Beginner to Guru - Get the most modern and comprehensive course available for the Spring Framework! Join over 17,200 over Guru's in an Slack community exclusive to this course! More than 5,700 students have given this 53 hour course a 5 star review! Spring Boot Microservices with Spring Cloud Beginner to Guru - Master Microservice Architectures Using Spring Boot 2 and Cloud Based Deployments with Spring Cloud and Docker Reactive Programming with Spring Framework 5 - Keep your skills razor sharp and take a deep dive into Reactive Programming! Testing Spring Boot: Beginner to Guru - Best Selling Course Become an expert in testing Java and Spring Applications with JUnit 5, Mockito and much more! SQL SQL Beginner to Guru: MySQL Edition - SQL is a fundamental must have skill, which employers are looking for. Learn to master SQL on MySQL, the worlds most popular database! DevOps Apache Maven: Beginner to Guru - Best Selling Course Take the mystery out of Apache Maven. Learn how to use Maven to build your Java and Spring Boot projects! OpenAPI: Beginner to Guru - Master OpenAPI (formerly Swagger) to Create Specifications for Your APIs OpenAPI: Specification With Redocly Docker for Java Developers - Best Selling Course on Udemy! Learn how you can supercharge your development by leveraging Docker. Collaborate with other students in a Slack community exclusive to the course! Spring Framework DevOps on AWS - Learn how to build and deploy Spring applications on Amazon AWS! Ready for Production with Spring Boot Actuator - Learn how to leverage Spring Boot Actuator to monitor your applications running in production. Web Development with Spring Framework Mastering Thymeleaf with Spring Boot - Once you learn Thymeleaf, you'll never want to go back to using JSPs for web development! Connect with Spring Framework Guru Spring Framework Guru Blog Subscribe to Spring Framework Guru on YouTube Like Spring Framework Guru on Facebook Follow Spring Framework Guru on Twitter Connect with John Thompson on LinkedIn

internet-tools-collection
github
LLM Vibe Score0.236
Human Vibe Score0.009333333333333334
bogdanmosicaJan 23, 2025

internet-tools-collection

Internet Tools Collection A collection of tools, website and AI for entrepreneurs, web designers, programmers and for everyone else. Content by category Artificial Intelligence Developers Design Entrepreneur Video Editing Stock videos Stock Photos Stock music Search Engine Optimization Blog Posts Resume Interviews No code website builder No code game builder Side Hustle Browser Extensions Other Students Artificial Intelligence Jasper - The Best AI Writing Assistant [](https://www.jasper.ai/) Create content 5x faster with artificial intelligence. Jasper is the highest quality AI copywriting tool with over 3,000 5-star reviews. Best for writing blog posts, social media content, and marketing copy. AutoDraw [](https://www.autodraw.com/) Fast drawing for everyone. AutoDraw pairs machine learning with drawings from talented artists to help you draw stuff fast. Rytr - Best AI Writer, Content Generator & Writing Assistant [](https://rytr.me/) Rytr is an AI writing assistant that helps you create high-quality content, in just a few seconds, at a fraction of the cost! Neevo - Neevo [](https://www.neevo.ai/) Kinetix Tech [](https://kinetix.tech/) Kinetix is a no-code 3D creation tool powered by Artificial Intelligence. The web-based platform leverages AI motion capture to convert a video into a 3D animation and lets you customize your avatars and environments. We make 3D animation accessible to every creator so they can create engaging stories. LALAL.AI: 100% AI-Powered Vocal and Instrumental Tracks Remover [](https://www.lalal.ai/) Split vocal and instrumental tracks quickly and accurately with LALAL.AI. Upload any audio file and receive high-quality extracted tracks in a few seconds. Copy.ai: Write better marketing copy and content with AI [](https://www.copy.ai/) Get great copy that sells. Copy.ai is an AI-powered copywriter that generates high-quality copy for your business. Get started for free, no credit card required! Marketing simplified! OpenAI [](https://openai.com/) OpenAI is an AI research and deployment company. Our mission is to ensure that artificial general intelligence benefits all of humanity. DALL·E 2 [](https://openai.com/dall-e-2/) DALL·E 2 is a new AI system that can create realistic images and art from a description in natural language. Steve.ai - World’s fastest way to create Videos [](https://www.steve.ai/) Steve.AI is an online Video making software that helps anyone to create Videos and animations in seconds. Octie.ai - Your A.I. ecommerce marketing assistant [](https://octie.ai/) Write emails, product descriptions, and more, with A.I. Created by Octane AI. hypnogram.xyz [](https://hypnogram.xyz/) Generate images from text descriptions using AI FakeYou. Deep Fake Text to Speech. [](https://fakeyou.com/) FakeYou is a text to speech wonderland where all of your dreams come true. Craiyon, formerly DALL-E mini [](https://www.craiyon.com/) Craiyon, formerly DALL-E mini, is an AI model that can draw images from any text prompt! Deck Rocks - Create Pictch Decks [](https://www.deck.rocks/) Writely | Using AI to Improve Your Writing [](https://www.writelyai.com/) Making the art of writing accessible to all Writesonic AI Writer - Best AI Writing Assistant [](https://writesonic.com/) Writesonic is an AI writer that's been trained on top-performing SEO content, high-performing ads, and converting sales copy to help you supercharge your writing and marketing efforts. Smart Copy - AI Copywriting Assistant | Unbounce [](https://unbounce.com/product/smart-copy/) Generate creative AI copy on-the-spot across your favourite tools Synthesia | #1 AI Video Generation Platform [](https://www.synthesia.io/) Create AI videos by simply typing in text. Easy to use, cheap and scalable. Make engaging videos with human presenters — directly from your browser. Free demo. NVIDIA Canvas: Turn Simple Brushstrokes into Realistic Images [](https://www.nvidia.com/en-us/studio/canvas/) Create backgrounds quickly, or speed up your concept exploration so you can spend more time visualizing ideas with the help of NVIDIA Canvas. Hotpot.ai - Hotpot.ai [](https://hotpot.ai/) Hotpot.ai makes graphic design and image editing easy. AI tools allow experts and non-designers to automate tedious tasks while attractive, easy-to-edit templates allow anyone to create device mockups, social media posts, marketing images, app icons, and other work graphics. Klaviyo: Marketing Automation Platform for Email & SMS [](https://www.klaviyo.com/) Klaviyo, an ecommerce marketing automation platform for email marketing and sms syncs your tech stack with your website store to scale your business. Search listening tool for market, customer & content research - AnswerThePublic [](https://answerthepublic.com/) Use our free tool to get instant, raw search insights, direct from the minds of your customers. Upgrade to a paid plan to monitor for new ways that people talk & ask questions about your brand, product or topic. Topic Mojo [](https://topicmojo.com/) Discover unique & newest queries around any topic and find what your customers are searching for. Pulling data from 50+ sources to enhance your topic research. AI Image Enlarger | Enlarge Image Without Losing Quality! [](https://imglarger.com/) AI Image Enlarger is a FREE online image enlarger that could upscale and enhance small images automatically. Make jpg/png pictures big without losing quality. Midjourney [](https://www.midjourney.com/app/) Kaedim - AI for turning 2D images to 3D models [](https://www.kaedim3d.com/webapp) AI for turning 2D images, sketches and photos to 3D models in seconds. Overdub: Ultra realistic text to speech voice cloning - Descript [](https://www.descript.com/overdub) Create a text to speech model of your voice. Try a live demo. Getting Started [](https://magenta.tensorflow.org/get-started) Resources to learn about Magenta Photosonic AI Art Generator | Create Unique Images with AI [](https://photosonic.writesonic.com/) Transform your imagination into stunning digital art with Photosonic - the AI art generator. With its creative suggestions, this Writesonic's AI image generator can help unleash your inner artist and share your creations with the world. Image Computer [](https://image.computer/) Most downloaded Instagram Captions App (+more creator tools) [](https://captionplus.app/) Join 3 Million+ Instagram Creators who use CaptionPlus to find Instagram Captions, Hashtags, Feed Planning, Reel Ideas, IG Story Design and more. Writecream - Best AI Writer & Content Generator - Writecream [](https://www.writecream.com/) Sentence Rewriter is a free tool to reword a sentence, paragraph and even entire essays in a short amount of time. Hypotenuse AI: AI Writing Assistant and Text Generator [](https://www.hypotenuse.ai/) Turn a few keywords into original, insightful articles, product descriptions and social media copy with AI copywriting—all in just minutes. Try it free today. Text to Speach Listnr: Generate realistic Text to Speech voiceovers in seconds [](https://www.listnr.tech/) AI Voiceover Generator with over 600+ voiceovers in 80+ languages, go from Text to Voice in seconds. Get started for Free! Free Text to Speech: Online, App, Software, Commercial license with Natural Sounding Voices. [](https://www.naturalreaders.com/) Free text to speech online app with natural voices, convert text to audio and mp3, for personal and commercial use Developers OverAPI.com | Collecting all the cheat sheets [](https://overapi.com/) OverAPI.com is a site collecting all the cheatsheets,all! Search Engine For Devs [](https://you.com/) Spline - Design tool for 3D web browser experiences [](https://spline.design/) Create web-based 3D browser experiences Image to HTML CSS converter. Convert image to HTML CSS with AI: Fronty [](https://fronty.com/) Fronty - Image to HTML CSS code converter. Convert image to HTML powered by AI. Sketchfab - The best 3D viewer on the web [](https://sketchfab.com/) With a community of over one million creators, we are the world’s largest platform to publish, share, and discover 3D content on web, mobile, AR, and VR. Railway [](https://railway.app/) Railway is an infrastructure platform where you can provision infrastructure, develop with that infrastructure locally, and then deploy to the cloud. JSON Crack - Crack your data into pieces [](https://jsoncrack.com/) Simple visualization tool for your JSON data. No forced structure, paste your JSON and view it instantly. Locofy.ai - ship your products 3-4x faster — with low code [](https://www.locofy.ai/) Turn your designs into production-ready frontend code for mobile apps and web. Ship products 3-4x faster with your existing design tools, tech stacks & workflows. Oh Shit, Git!?! [](https://ohshitgit.com/) Carbon | Create and share beautiful images of your source code [](https://carbon.now.sh/) Carbon is the easiest way to create and share beautiful images of your source code. GPRM : GitHub Profile ReadMe Maker [](https://gprm.itsvg.in/) Best Profile Generator, Create your perfect GitHub Profile ReadMe in the best possible way. Lots of features and tools included, all for free ! HubSpot | Software, Tools, and Resources to Help Your Business Grow Better [](https://www.hubspot.com/) HubSpot’s integrated CRM platform contains the marketing, sales, service, operations, and website-building software you need to grow your business. QuickRef.ME - Quick Reference Cheat Sheet [](https://quickref.me/) Share quick reference and cheat sheet for developers massCode | A free and open source code snippets manager for developers [](https://masscode.io/) Code snippets manager for developers, developed using web technologies. Snyk | Developer security | Develop fast. Stay secure. [](https://snyk.io/) Snyk helps software-driven businesses develop fast and stay secure. Continuously find and fix vulnerabilities for npm, Maven, NuGet, RubyGems, PyPI and more. Developer Roadmaps [](https://roadmap.sh/) Community driven roadmaps, articles, guides, quizzes, tips and resources for developers to learn from, identify their career paths, know what they don't know, find out the knowledge gaps, learn and improve. CSS Generators Get Waves – Create SVG waves for your next design [](https://getwaves.io/) A free SVG wave generator to make unique SVG waves for your next web design. Choose a curve, adjust complexity, randomize! Box Shadows [](https://box-shadow.dev/) Tridiv | CSS 3D Editor [](http://tridiv.com/) Tridiv is a web-based editor for creating 3D shapes in CSS Glassmorphism CSS Generator - Glass UI [](https://ui.glass/generator/) Generate CSS and HTML components using the glassmorphism design specifications based on the Glass UI library. Blobmaker - Make organic SVG shapes for your next design [](https://www.blobmaker.app/) Make organic SVG shapes for your next design. Modify the complexity, contrast, and color, to generate unique SVG blobs every time. Keyframes.app [](https://keyframes.app/) cssFilters.co - Custom and Instagram like photo filters for CSS [](https://www.cssfilters.co/) Visual playground for generating CSS for custom and Instagram like photo filters. Experiment with your own uploaded photo or select one from the Unsplash collection. CSS Animations Animista - CSS Animations on Demand [](https://animista.net/) Animista is a CSS animation library and a place where you can play with a collection of ready-made CSS animations and download only those you will use. Build Internal apps Superblocks | Save 100s of developer hours on internal tools [](https://www.superblocks.com/) Superblocks is the fast, easy and secure way for developers to build custom internal tools fast. Connect your databases & APIs. Drag and drop UI components. Extend with Python or Javascript. Deploy in 1-click. Secure and Monitor using your favorite tools Budibase | Build internal tools in minutes, the easy way [](https://budibase.com/) Budibase is a modern, open source low-code platform for building modern internal applications in minutes. Retool | Build internal tools, remarkably fast. [](https://retool.com/) Retool is the fast way to build internal tools. Drag-and-drop our building blocks and connect them to your databases and APIs to build your own tools, instantly. Connects with Postgres, REST APIs, GraphQL, Firebase, Google Sheets, and more. Built by developers, for developers. Trusted by startups and Fortune 500s. Sign up for free. GitHub Repositories GitHub - vasanthk/how-web-works: What happens behind the scenes when we type www.google.com in a browser? [](https://github.com/vasanthk/how-web-works) What happens behind the scenes when we type www.google.com in a browser? - GitHub - vasanthk/how-web-works: What happens behind the scenes when we type www.google.com in a browser? GitHub - kamranahmedse/developer-roadmap: Interactive roadmaps, guides and other educational content to help developers grow in their careers. [](https://github.com/kamranahmedse/developer-roadmap) Interactive roadmaps, guides and other educational content to help developers grow in their careers. - GitHub - kamranahmedse/developer-roadmap: Interactive roadmaps, guides and other educational content to help developers grow in their careers. GitHub - apptension/developer-handbook: An opinionated guide on how to become a professional Web/Mobile App Developer. [](https://github.com/apptension/developer-handbook) An opinionated guide on how to become a professional Web/Mobile App Developer. - GitHub - apptension/developer-handbook: An opinionated guide on how to become a professional Web/Mobile App Developer. ProfileMe.dev | Create an amazing GitHub profile in minutes [](https://www.profileme.dev/) ProfileMe.dev | Create an amazing GitHub profile in minutes GitHub - Kristories/awesome-guidelines: A curated list of high quality coding style conventions and standards. [](https://github.com/Kristories/awesome-guidelines) A curated list of high quality coding style conventions and standards. - GitHub - Kristories/awesome-guidelines: A curated list of high quality coding style conventions and standards. GitHub - tiimgreen/github-cheat-sheet: A list of cool features of Git and GitHub. [](https://github.com/tiimgreen/github-cheat-sheet) A list of cool features of Git and GitHub. Contribute to tiimgreen/github-cheat-sheet development by creating an account on GitHub. GitHub - andreasbm/web-skills: A visual overview of useful skills to learn as a web developer [](https://github.com/andreasbm/web-skills) A visual overview of useful skills to learn as a web developer - GitHub - andreasbm/web-skills: A visual overview of useful skills to learn as a web developer GitHub - Ebazhanov/linkedin-skill-assessments-quizzes: Full reference of LinkedIn answers 2022 for skill assessments (aws-lambda, rest-api, javascript, react, git, html, jquery, mongodb, java, Go, python, machine-learning, power-point) linkedin excel test lösungen, linkedin machine learning test LinkedIn test questions and answers [](https://github.com/Ebazhanov/linkedin-skill-assessments-quizzes) Full reference of LinkedIn answers 2022 for skill assessments (aws-lambda, rest-api, javascript, react, git, html, jquery, mongodb, java, Go, python, machine-learning, power-point) linkedin excel test lösungen, linkedin machine learning test LinkedIn test questions and answers - GitHub - Ebazhanov/linkedin-skill-assessments-quizzes: Full reference of LinkedIn answers 2022 for skill assessments (aws-lambda, rest-api, javascript, react, git, html, jquery, mongodb, java, Go, python, machine-learning, power-point) linkedin excel test lösungen, linkedin machine learning test LinkedIn test questions and answers Blockchain/Crypto Dashboards [](https://dune.com/) Blockchain ecosystem analytics by and for the community. Explore and share data from Ethereum, xDai, Polygon, Optimism, BSC and Solana for free. Introduction - The Anchor Book v0.24.0 [](https://book.anchor-lang.com/introduction/introduction.html) Crypto & Fiat Exchange Super App | Trade, Save & Spend | hi [](https://hi.com/) Buy, Trade, Send and Earn Crypto & Fiat. Deposit Bitcoin, ETH, USDT and other cryptos and start earning. Get the hi Debit Card and Multi-Currency IBAN Account. Moralis Web3 - Enterprise-Grade Web3 APIs [](https://moralis.io/) Bridge the development gap between Web2 and Web3 with Moralis’ powerful Web3 APIs. Mirror [](https://mirror.xyz/) Built on web3 for web3, Mirror’s robust publishing platform pushes the boundaries of writing online—whether it’s the next big white paper or a weekly community update. Makerdao [](https://blog.makerdao.com/) Sholi — software for Investors & Traders / Sholi MetriX [](https://sholi.io/) Sholi — software for Investors & Traders / Sholi MetriX Stock Trading Quiver Quantitative [](https://www.quiverquant.com/) Quiver Quantitative Chart Prime - The only tool you'll need for trading assets across all markets [](https://chartprime.com/) ChartPrime offers a toolkit that will take your trading game to the next level. Visit our site for a full rundown of features and helpful tutorials. Learning Hacker Rank [](https://www.hackerrank.com/) Coderbyte | Code Screening, Challenges, & Interview Prep [](https://coderbyte.com/) Improve your coding skills with our library of 300+ challenges and prepare for coding interviews with content from leading technology companies. Competitive Programming | Participate & Learn | CodeChef [](https://www.codechef.com/) Learn competitive programming with the help of CodeChef's coding competitions. Take part in these online coding contests to level up your skills Learn to Code - for Free | Codecademy [](https://www.codecademy.com/) Learn the technical skills to get the job you want. Join over 50 million people choosing Codecademy to start a new career (or advance in their current one). Free Code Camp [](https://www.freecodecamp.org/) Learn to Code — For Free Sololearn: Learn to Code [](https://www.sololearn.com/home) Join Now to learn the basics or advance your existing skills Mimo: The coding app you need to learn to code! Python, HTML, JavaScript [](https://getmimo.com/) Join more than 17 million learners worldwide. Learn to code for free. Learn Python, JavaScript, CSS, SQL, HTML, and more with our free code learning app. Free for developers [](https://free-for.dev/#/) Your Career in Web Development Starts Here | The Odin Project [](https://www.theodinproject.com/) The Odin Project empowers aspiring web developers to learn together for free Code Learning Games CheckiO - coding games and programming challenges for beginner and advanced [](https://checkio.org/) CheckiO - coding websites and programming games. Improve your coding skills by solving coding challenges and exercises online with your friends in a fun way. Exchanges experience with other users online through fun coding activities Coding for Kids | Game-Based Programming | CodeMonkey [](https://www.codemonkey.com/) CodeMonkey is a leading coding for kids program. Through its award-winning courses, millions of students learn how to code in real programming languages. Coding Games and Programming Challenges to Code Better [](https://www.codingame.com/) CodinGame is a challenge-based training platform for programmers where you can play with the hottest programming topics. Solve games, code AI bots, learn from your peers, have fun. Learn VIM while playing a game - VIM Adventures [](https://vim-adventures.com/) VIM Adventures is an online game based on VIM's keyboard shortcuts. It's the "Zelda meets text editing" game. So come have some fun and learn some VIM! CodeCombat - Coding games to learn Python and JavaScript [](https://codecombat.com/) Learn typed code through a programming game. Learn Python, JavaScript, and HTML as you solve puzzles and learn to make your own coding games and websites. Design Useberry - Codeless prototype analytics [](https://www.useberry.com/) User testing feedback & rich insights in minutes, not months! Figma: the collaborative interface design tool. [](https://www.figma.com/) Build better products as a team. Design, prototype, and gather feedback all in one place with Figma. Dribbble - Discover the World’s Top Designers & Creative Professionals [](https://dribbble.com/) Find Top Designers & Creative Professionals on Dribbble. We are where designers gain inspiration, feedback, community, and jobs. Your best resource to discover and connect with designers worldwide. Photopea | Online Photo Editor [](https://www.photopea.com/) Photopea Online Photo Editor lets you edit photos, apply effects, filters, add text, crop or resize pictures. Do Online Photo Editing in your browser for free! Toools.design – An archive of 1000+ Design Resources [](https://www.toools.design/) A growing archive of over a thousand design resources, weekly updated for the community. Discover highly useful design tools you never thought existed. All Online Tools in One Box | 10015 Tools [](https://10015.io/) All online tools you need in one box for free. Build anything online with “all-in-one toolbox”. All tools are easy-to-use, blazing fast & free. Phase - Digital Design Reinvented| Phase [](https://phase.com/) Design and prototype websites and apps visually and intuitively, in a new powerful product reworked for the digital age. Animated Backgrounds [](https://animatedbackgrounds.me/) A Collection of 30+ animated backgrounds for websites and blogs.With Animated Backgrounds, set a simple, elegant background animations on your websites and blogs. Trianglify.io · Low Poly Pattern Generator [](https://trianglify.io/) Trianglify.io is a tool for generating low poly triangle patterns that can be used as wallpapers and website assets. Cool Backgrounds [](https://coolbackgrounds.io/) Explore a beautifully curated selection of cool backgrounds that you can add to blogs, websites, or as desktop and phone wallpapers. SVG Repo - Free SVG Vectors and Icons [](https://www.svgrepo.com/) Free Vectors and Icons in SVG format. ✅ Download free mono or multi color vectors for commercial use. Search in 300.000+ Free SVG Vectors and Icons. Microcopy - Short copy text for your website. [](https://www.microcopy.me/) Search micro UX copy text: slogans, headlines, notifications, CTA, error messages, email, account preferences, and much more. 3D icons and icon paks - Free3Dicon [](https://free3dicon.com/) All 3D icons you need in one place. This is a collection of free, beautiful, trending 3D icons, that you can use in any project. Love 3D Icon [](https://free3dicons.com/) Downloads free 3D icons GIMP - GNU Image Manipulation Program [](https://www.gimp.org/) GIMP - The GNU Image Manipulation Program: The Free and Open Source Image Editor blender.org - Home of the Blender project - Free and Open 3D Creation Software [](https://www.blender.org/) The Freedom to Create 3D Design Software | 3D Modeling on the Web | SketchUp [](https://www.sketchup.com/) SketchUp is a premier 3D design software that truly makes 3D modeling for everyone, with a simple to learn yet robust toolset that empowers you to create whatever you can imagine. Free Logo Maker - Create a Logo in Seconds - Shopify [](https://www.shopify.com/tools/logo-maker) Free logo maker tool to generate custom design logos in seconds. This logo creator is built for entrepreneurs on the go with hundreds of templates, free vectors, fonts and icons to design your own logo. The easiest way to create business logos online. All your design tools in one place | Renderforest [](https://www.renderforest.com/) Time to get your brand noticed. Create professional videos, logos, mockups, websites, and graphics — all in one place. Get started now! Prompt Hero [](https://prompthero.com/) Type Scale - A Visual Calculator [](https://type-scale.com/) Preview and choose the right type scale for your project. Experiment with font size, scale and different webfonts. DreamFusion: Text-to-3D using 2D Diffusion [](https://dreamfusion3d.github.io/) DreamFusion: Text-to-3D using 2D Diffusion, 2022. The branding style guidelines documents archive [](https://brandingstyleguides.com/) Welcome to the brand design manual documents directory. Search over our worldwide style assets handpicked collection, access to PDF documents for inspiration. Super designer | Create beautiful designs with a few clicks [](https://superdesigner.co/) Create beautiful designs with a few clicks. Simple design tools to generate unique patterns, backgrounds, 3D shapes, colors & images for social media, websites and more Readymag—a design tool to create websites without coding [](https://readymag.com/) Meet the most elegant, simple and powerful web-tool for designing websites, presentations, portfolios and all kinds of digital publications. ffflux: Online SVG Fluid Gradient Background Generator | fffuel [](https://fffuel.co/ffflux/) SVG generator to make fluid gradient backgrounds that feel organic and motion-like. Perfect to add a feeling of motion and fluidity to your web designs. Generate unique SVG design assets | Haikei [](https://haikei.app/) A web-based design tool to generate unique SVG design assets for websites, social media, blog posts, desktop and mobile wallpapers, posters, and more! Our generators let you discover, customize, randomize, and export generative SVG design assets ready to use with your favorite design tools. UI/UX - Inspirational Free Website Builder Software | 10,000+ Free Templates [](https://nicepage.com/) Nicepage is your website builder software breaking limitations common for website builders with revolutionary freehand positioning. 7000+ Free Templates. Easy Drag-n-Drop. No coding. Mobile-friendly. Clean HTML. Super designer | Create beautiful designs with a few clicks [](https://superdesigner.co/) Create beautiful designs with a few clicks. Simple design tools to generate unique patterns, backgrounds, 3D shapes, colors & images for social media, websites and more Pika – Create beautiful mockups from screenshots [](https://pika.style/) Quickly create beautiful website and device mockup from screenshot. Pika lets you capture website screenshots form URL, add device and browser frames, customize background and more LiveTerm [](https://liveterm.vercel.app/) Minimal Gallery – Web design inspiration [](https://minimal.gallery/) For the love of beautiful, clean and functional websites. Awwwards - Website Awards - Best Web Design Trends [](https://www.awwwards.com/) Awwwards are the Website Awards that recognize and promote the talent and effort of the best developers, designers and web agencies in the world. Design Systems For Figma [](https://www.designsystemsforfigma.com/) A collection of Design Systems for Figma from all over the globe. Superside: Design At Scale For Ambitious Brands [](https://www.superside.com/) We are an always-on design company. Get a team of dedicated designers, speedy turnarounds, magical creative collaboration tech and the top 1% of global talent. UXArchive - Made by Waldo [](https://uxarchive.com/) UXArchive the world's largest library of mobile user flows. Be inspired to design the best user experiences. Search by Muzli [](https://search.muz.li/) Search, discover, test and create beautiful color palettes for your projects Siteinspire | Web Design Inspiration [](https://www.siteinspire.com/) SAVEE [](https://savee.it/) The best way to save and share inspiration. A little corner of the internet to find good landing page copywriting examples [](https://greatlandingpagecopy.com/) A little corner of the internet to find great landing page copywriting examples. The Best Landing Page Examples For Design Inspiration - SaaS Landing Page [](https://saaslandingpage.com/) SaaS Landing Page showcases the best landing page examples created by top-class SaaS companies. Get ideas and inspirations for your next design project. Websites Free templates Premium Bootstrap Themes and Templates: Download @ Creative Tim [](https://www.creative-tim.com/) UI Kits, Templates and Dashboards built on top of Bootstrap, Vue.js, React, Angular, Node.js and Laravel. Join over 2,014,387+ creatives to access all our products! Free Bootstrap Themes, Templates, Snippets, and Guides - Start Bootstrap [](https://startbootstrap.com/) Start Bootstrap develops free to download, open source Bootstrap 5 themes, templates, and snippets and creates guides and tutorials to help you learn more about designing and developing with Bootstrap. Free Website Templates [](https://freewebsitetemplates.com/) Get your free website templates here and use them on your website without needing to link back to us. One Page Love - One Page Website Inspiration and Templates [](https://onepagelove.com/) One Page Love is a One Page website design gallery showcasing the best Single Page websites, templates and resources. Free CSS | 3400 Free Website Templates, CSS Templates and Open Source Templates [](https://www.free-css.com/) Free CSS has 3400 free website templates, all templates are free CSS templates, open source templates or creative commons templates. Free Bootstrap Themes and Website Templates | BootstrapMade [](https://bootstrapmade.com/) At BootstrapMade, we create beautiful website templates and bootstrap themes using Bootstrap, the most popular HTML, CSS and JavaScript framework. Free and Premium Bootstrap Themes, Templates by Themesberg [](https://themesberg.com/) Free and Premium Bootstrap themes, templates, admin dashboards and UI kits used by over 38820 web developers and software companies HTML, Vue.js and React templates for startup landing pages - Cruip [](https://cruip.com/) Cruip is a gallery of premium and free HTML, Vue.js and React templates for startups and SaaS. Free Website Templates Download | WordPress Themes - W3Layouts [](https://w3layouts.com/) Want to download free website templates? W3Layouts WordPress themes and website templates are built with responsive web design techniques. Download now! Free HTML Landing Page Templates and UI Kits | UIdeck [](https://uideck.com/) Free HTML Landing Page Templates, Bootstrap Themes, React Templates, HTML Templates, Tailwind Templates, and UI Kits. Create Online Graphics Snappa - Quick & Easy Graphic Design Software [](https://snappa.com/) Snappa makes it easy to create any type of online graphic. Create & publish images for social media, blogs, ads, and more! Canva [](https://www.canva.com/) Polotno Studio - Make graphical designs [](https://studio.polotno.com) Free online design editor. Create images for social media, youtube previews, facebook covers Free Logo Maker: Design Custom Logos | Adobe Express [](https://www.adobe.com/express/create/logo) The Adobe Express logo maker is instant, intuitive, and intelligent. Use it to generate a wide range of possibilities for your own logo. Photo Editor: Fotor – Free Online Photo Editing & Image Editor [](https://www.fotor.com/) Fotor's online photo editor helps you edit photos with free online photo editing tools. Crop photos, resize images, and add effects/filters, text, and graphics in just a few clicks. Photoshop online has never been easier with Fotor's free online photo editor. VistaCreate – Free Graphic Design Software with 70,000+ Free Templates [](https://create.vista.com/) Looking for free graphic design software? Easily create professional designs with VistaCreate, a free design tool with powerful features and 50K+ ready-made templates Draw Freely | Inkscape [](https://inkscape.org/) Inkscape is professional quality vector graphics software which runs on Linux, Mac OS X and Windows desktop computers. Visual & Video Maker Trusted By 11 Million Users - Piktochart [](https://piktochart.com/) With Piktochart, you can create professional-looking infographics, flyers, posters, charts, videos, and more. No design experience needed. Start for free. The Web's Favorite Online Graphic Design Tool | Stencil [](https://getstencil.com/) Stencil is a fantastically easy-to-use online graphic design tool and image editor built for business owners, social media marketers, and bloggers. Pablo by Buffer - Design engaging images for your social media posts in under 30 seconds [](https://pablo.buffer.com/) Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day. Free Online Graphic Design Software | Create stunning designs in seconds. [](https://desygner.com/) Easy drag and drop graphic design tool for anyone to use with 1000's of ready made templates. Create & print professional business cards, flyers, social posts and more. Color Pallet Color Palettes for Designers and Artists - Color Hunt [](https://colorhunt.co/) Discover the newest hand-picked color palettes of Color Hunt. Get color inspiration for your design and art projects. Coolors - The super fast color palettes generator! [](https://coolors.co/) Generate or browse beautiful color combinations for your designs. Get color palette inspiration from nature - colorpalettes.earth [](https://colorpalettes.earth/) Color palettes inspired by beautiful nature photos Color Palette Generator - Create Beautiful Color Schemes [](https://colors.muz.li/) Search, discover, test and create beautiful color palettes for your projects A Most Useful Color Picker | 0to255 [](https://0to255.com/) Find lighter and darker colors based on any color. Discover why over two million people have used 0to255 to choose colors for their website, logo, room interior, and print design projects. Colour Contrast Checker [](https://colourcontrast.cc/) Check the contrast between different colour combinations against WCAG standards Fonts Google Fonts [](https://fonts.google.com/) Making the web more beautiful, fast, and open through great typography Fonts In Use – Type at work in the real world. [](https://fontsinuse.com/) A searchable archive of typographic design, indexed by typeface, format, and topic. Wordmark - Helps you choose fonts! [](https://wordmark.it/) Wordmark helps you choose fonts by quickly displaying your text with your fonts. OH no Type Company [](https://ohnotype.co/) OH no Type Co. Retail and custom typefaces. Life’s a thrill, fonts are chill! Illustrations Illustrations | unDraw [](https://undraw.co/illustrations) The design project with open-source illustrations for any idea you can imagine and create. Create beautiful websites, products and applications with your color, for free. Design Junction [](https://designjunction.xyz/) Design Junction is a one-stop resource library for Designers and Creatives with curated list of best resources handpicked from around the web Humaaans: Mix-&-Match illustration library [](https://www.humaaans.com/) Mix-&-match illustrations of people with a design library for InVIsion Studio and Sketch. Stubborn - Free Illustrations Generator [](https://stubborn.fun/) Free illustrations generator for Figma and Sketch. Get the opportunity to design your characters using symbols and styles. Open Peeps, Hand-Drawn Illustration Library [](https://www.openpeeps.com/) Open Peeps is a hand-drawn illustration library to create scenes of people. You can use them in product illustration, marketing, comics, product states, user flows, personas, storyboarding, quinceañera invitations, or whatever you want! ⠀ Reshot | Free icons & illustrations [](https://www.reshot.com/) Design freely with instant downloads of curated SVG icons and vector illustrations. All free with commercial licensing. No attribution required. Blush: Illustrations for everyone [](https://blush.design/) Blush makes it easy to add free illustrations to your designs. Play with fully customizable graphics made by artists across the globe. Mockups Angle 4 - 5000+ Device Mockups for Figma, Sketch and XD [](https://angle.sh/) Vector mockups for iPhone, iPad, Android and Mac devices, including the new iPhone 13, Pro, Pro Max and Mini. Perfect for presenting your apps. Huge library of components, compositions, wallpapers and plugins made for Figma, Sketch and XD. Make Mockups, Logos, Videos and Designs in Seconds [](https://placeit.net/) Get unlimited downloads on all our 100K templates! You can make a logo, video, mockup, flyer, business card and social media image in seconds right from your browser. Free and premium tools for graphic designers | Lstore Graphics [](https://www.ls.graphics/) Free and premium mockups, UI/UX tools, scene creators for busy designers Logo Design & Brand Identity Platform for Entrepreneurs | Looka [](https://looka.com/) Logojoy is now Looka! Design a Logo, make a website, and create a Brand Identity you’ll love with the power of Artificial Intelligence. 100% free to use. Create stunning product mockups easily and online - Smartmockups [](https://smartmockups.com/) Smartmockups enables you to create stunning high-resolution mockups right inside your browser within one interface across multiple devices. Previewed - Free mockup generator for your app [](https://previewed.app/) Join Previewed to create stunning 3D image shots and animations for your app. Choose from hundreds of ready made mockups, or create your own. Free Design Software - Graphic Online Maker - Glorify [](https://www.glorify.com/) Create professional and high converting social media posts, ads, infographics, presentations, and more with Glorify, a free design software & graphic maker. Other BuiltWith Technology Lookup [](https://builtwith.com/) Web technology information profiler tool. Find out what a website is built with. Compress JPEG Images Online [](https://compressjpeg.com/) Compress JPEG images and photos for displaying on web pages, sharing on social networks or sending by email. PhotoRoom - Remove Background and Create Product Pictures [](https://www.photoroom.com/) Create product and portrait pictures using only your phone. Remove background, change background and showcase products. Magic Eraser - Remove unwanted things from images in seconds [](https://www.magiceraser.io/) Magic Eraser - Use AI to remove unwanted things from images in seconds. Upload an image, mark the bit you need removed, download the fixed up image. Compressor.io - optimize and compress JPEG photos and PNG images [](https://compressor.io/) Optimize and compress JPEG, PNG, SVG, GIF and WEBP images online. Compress, resize and rename your photos for free. Remove Video Background – Unscreen [](https://www.unscreen.com/) Remove the background of any video - 100% automatically, online & free! Goodbye Greenscreen. Hello Unscreen. Noun Project: Free Icons & Stock Photos for Everything [](https://thenounproject.com/) Noun Project features the most diverse collection of icons and stock photos ever. Download SVG and PNG. Browse over 5 million art-quality icons and photos. Design Principles [](https://principles.design/) An Open Source collection of Design Principles and methods Shapefest™ - A massive library of free 3D shapes [](https://www.shapefest.com/) A massive free library of beautifully rendered 3D shapes. 160,000+ high resolution PNG images in one cohesive library. Learning UX Degreeless.design - Everything I Learned in Design School [](https://degreeless.design/) This is a list of everything I've found useful in my journey of learning design, and an ongoing list of things I think you should read. For budding UX, UI, Interaction, or whatever other title designers. UX Tools | Practical UX skills and tools [](https://uxtools.co/) Lessons and resources from two full-time product designers. Built For Mars [](https://builtformars.com/) On a mission to help the world build better user experiences by demystifying UX. Thousands of hours of research packed into UX case studies. Case Study Club – Curated UX Case Study Gallery [](https://www.casestudy.club/) Case Study Club is the biggest curated gallery of the best UI/UX design case studies. Get inspired by industry-leading designers, openly sharing their UX process. The Guide to Design [](https://start.uxdesign.cc/) A self-guided class to help you get started in UX and answer key questions about craft, design, and career Uxcel - Where design careers are built [](https://app.uxcel.com/explore) Available on any device anywhere in the world, Uxcel is the best way to improve and learn UX design online in just 5 minutes per day. UI & UX Design Tips by Jim Raptis. [](https://www.uidesign.tips/) Learn UI & UX Design with practical byte-sized tips and in-depth articles from Jim Raptis. Entrepreneur Instant Username Search [](https://instantusername.com/#/) Instant Username Search checks out if your username is available on more than 100 social media sites. Results appear instantly as you type. Flourish | Data Visualization & Storytelling [](https://flourish.studio/) Beautiful, easy data visualization and storytelling PiPiADS - #1 TikTok Ads Spy Tool [](https://www.pipiads.com/) PiPiADS is the best tiktok ads spy tool .We provide tiktok advertising,advertising on tiktok,tiktok ads examples,tiktok ads library,tiktok ads best practices,so you can understand the tiktok ads cost and master the tiktok ads 2021 and tiktok ads manager. Minea - The best adspy for product search in ecommerce and dropshipping [](https://en.minea.com/) Minea is the ultimate e-commerce product search tool. Minea tracks all ads on all networks. Facebook Ads, influencer product placements, Snapspy, all networks are tracked. Stop paying adspy 149€ for one network and discover Minea. AdSpy [](https://adspy.com/) Google Trends [](https://trends.google.com/) ScoreApp: Advanced Quiz Funnel Marketing | Make a Quiz Today [](https://www.scoreapp.com/) ScoreApp makes quiz funnel marketing easy, so you can attract relevant warm leads, insightful data and increase your sales. Try for free today Mailmodo - Send Interactive Emails That Drive Conversions [](https://www.mailmodo.com/) Use Mailmodo to create and send interactive emails your customers love. Drive conversions and get better email ROI. Sign up for a free trial now. 185 Top E-Commerce Sites Ranked by User Experience Performance – Baymard Institute [](https://baymard.com/ux-benchmark) See the ranked UX performance of the 185 largest e-commerce sites in the US and Europe. The chart summarizes 50,000+ UX performance ratings. Metricool - Analyze, manage and measure your digital content [](https://metricool.com/) Social media scheduling, web analytics, link in bio and reporting. Metricool is free per live for one brand. START HERE Visualping: #1 Website change detection, monitoring and alerts [](https://visualping.io/) More than 1.5 millions users monitor changes in websites with Visualping, the No1 website change detection, website checker, webpage change monitoring and webpage change detection tool. Gumroad – Sell what you know and see what sticks [](https://gumroad.com/) Gumroad is a powerful, but simple, e-commerce platform. We make it easy to earn your first dollar online by selling digital products, memberships and more. Product Hunt – The best new products in tech. [](https://www.producthunt.com/) Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about. 12ft Ladder [](https://12ft.io/) Show me a 10ft paywall, I’ll show you a 12ft ladder. namecheckr | Social and Domain Name Availability Search For Brand Professionals [](https://www.namecheckr.com/) Social and Domain Name Availability Search For Brand Professionals Excel AI Formula Generator - Excelformulabot.com [](https://excelformulabot.com/) Transform your text instructions into Excel formulas in seconds with the help of AI. Z-Library [](https://z-lib.org/) Global Print On Demand Platform | Gelato [](https://www.gelato.com/) Create and sell custom products online. With local production in 33 countries, easy integration, and 24/7 customer support, Gelato is an all-in-one platform. Freecycle: Front Door [](https://freecycle.org/) Free eBooks | Project Gutenberg [](https://www.gutenberg.org/) Project Gutenberg is a library of free eBooks. 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Learn More Last Pass [](https://www.lastpass.com/) Starter Story: Learn How People Are Starting Successful Businesses [](https://www.starterstory.com/) Starter Story interviews successful entrepreneurs and shares the stories behind their businesses. In each interview, we ask how they got started, how they grew, and how they run their business today. How To Say No [](https://www.starterstory.com/how-to-say-no) Saying no is hard, but it's also essential for your sanity. Here are some templates for how to say no - so you can take back your life. Think with Google - Discover Marketing Research & Digital Trends [](https://www.thinkwithgoogle.com/) Uncover the latest marketing research and digital trends with data reports, guides, infographics, and articles from Think with Google. ClickUp™ | One app to replace them all [](https://clickup.com/) Our mission is to make the world more productive. To do this, we built one app to replace them all - Tasks, Docs, Goals, and Chat. 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Jungle Scout [](https://www.junglescout.com/) BuzzSumo | The World's #1 Content Marketing Platform [](https://buzzsumo.com/) BuzzSumo powers the strategies of 500k+ marketers, with content marketing data on 8b articles, 42m websites, 300t engagements, 500k journalists & 492m questions. Login - Capital [](https://app.capital.xyz/) Raise, hold, spend, and send funds — all in one place. Marketing Pictory – Video Marketing Made Easy - Pictory.ai [](https://pictory.ai/) Pictory's powerful AI enables you to create and edit professional quality videos using text, no technical skills required or software to download. Tolstoy | Communicate with interactive videos [](https://www.gotolstoy.com/) Start having face-to-face conversations with your customers. Create Email Marketing Your Audience Will Love - MailerLite [](https://www.mailerlite.com/) Email marketing tools to grow your audience faster and drive revenue smarter. Get free access to premium features with a 30-day trial! Sign up now! 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Video Maker | Create Videos Online | Promo.com [](https://promo.com/) Free customizable video maker to help boost your business. Video creator for ads, social media, product and explainer videos, and for anything else you need! beehiiv — The newsletter platform built for growth [](https://www.beehiiv.com/) Access the best tools available in email, helping your newsletter scale and monetize like never before. GetResponse | Professional Email Marketing for Everyone [](https://www.getresponse.com/) No matter your level of expertise, we have a solution for you. At GetResponse, it's email marketing done right. Start your free account today! Search Email Newsletter Archives : Email Tuna [](https://emailtuna.com/) Explore newsletters without subscribing. Get email design ideas, discount coupon codes and exclusive newsletters deals. Database of email newsletters archived from all over the internet. 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Free Online Form Builder & Form Creator | Jotform [](https://www.jotform.com/) We believe the right form makes all the difference. Go from busywork to less work with powerful forms that use conditional logic, accept payments, generate reports, and automate workflows. Manage Your Team’s Projects From Anywhere | Trello [](https://trello.com/en) Trello is the ultimate project management tool. Start up a board in seconds, automate tedious tasks, and collaborate anywhere, even on mobile. TikTok hashtag generator - tiktokhashtags.com [](https://tiktokhashtags.com/) Find out which are the best hashtags for your TikTok post. Create Infographics, Reports and Maps - Infogram [](https://infogram.com/) Infogram is an easy to use infographic and chart maker. Create and share beautiful infographics, online reports, and interactive maps. Make your own here. Confetto - Create Instagram content in minutes [](https://www.confet.to/) Confetto is an all-in-one social media marketing tool built for SMBs and Social Media Managers. Confetto helps you create high-quality content for your audience that maximizes your reach and engagement on social media. Design, copy-write, plan and schedule content all in one place. Find email addresses in seconds • Hunter (Email Hunter) [](https://hunter.io/) Hunter is the leading solution to find and verify professional email addresses. Start using Hunter and connect with the people that matter for your business. PlayPhrase.me: Site for cinema archaeologists. [](https://playphrase.me/) Travel and explore the world of cinema. Largest collection of video quotes from movies on the web. #1 Free SEO Tools → SEO Review Tools [](https://www.seoreviewtools.com/) SEO Review Tools: 42+ Free Online SEO Tools build with ❤! → Rank checker → Domain Authority Checker → Keyword Tool → Backlink Checker Podcastle: Seamless Podcast Recording & Editing [](https://podcastle.ai/) Podcastle is the simplest way to create professional-quality podcasts. Record, edit, transcribe, and export your content with the power of AI, in an intuitive web-based platform. Save Ads from TikTok & Facebook Ad Library - Foreplay [](https://www.foreplay.co/) The best way to save ads from TikTok Creative Center and Facebook Ad Library, Organize them into boards and share ad inspiration with your team. Supercharge your creative strategy. SiteRight - Automate Your Business [](https://www.siteright.co/) SiteRight combines the abilities of multiple online resources into a single dashboard allowing you to have full control over how you manage your business. Diffchecker - Compare text online to find the difference between two text files [](https://www.diffchecker.com/) Diffchecker will compare text to find the difference between two text files. Just paste your files and click Find Difference! Yout.com [](https://yout.com/) Yout.com allows you to record videos from YouTube, FaceBook, SoundCloud, VK and others too many formats with clipping. Intuitively easy to use, with Yout the Internet DVR, with a bit of extra. AI Content Generation | Competitor Analysis - Predis.ai [](https://predis.ai/) Predis helps brands and influencers communicate better on social media by providing AI-powered content strategy analysis, content and hashtag recommendations. Castr | #1 Live Video Streaming Solution With Video Hosting [](https://castr.io/) Castr is a live video streaming solution platform that delivers enterprise-grade live videos globally with CDN. Live event streaming, video hosting, pre-recorded live, multi stream – all in one place using Castr. Headliner - Promote your podcast, radio show or blog with video [](https://www.headliner.app/) Easily create videos to promote your podcast, radio show or blog. Share to Instagram, Facebook, Twitter, YouTube, Linkedin and anywhere video lives Create Presentations, Infographics, Design & Video | Visme [](https://www.visme.co/) Create professional presentations, interactive infographics, beautiful design and engaging videos, all in one place. Start using Visme today. Designrr - Create eBooks, Kindle books, Leadmagnets, Flipbooks and Blog posts from your content in 2 minutes [](https://designrr.io/) Upload any web page, MS Word, Video, Podcast or YouTube and it will create a stunning ebook and convert it to pdf, epub, Kindle or Flipbook. Quick and Easy to use. Full Training, 24x7 Support and Facebook Group Included. SwipeWell | Swipe File Software [](https://www.swipewell.app/) The only Chrome extension dedicated to helping you save, organize, and reference marketing examples (so you never feel stumped). Tango | Create how-to guides, in seconds [](https://www.tango.us/) Tango takes the pain out of documenting processes by automatically generating how-to guides while you work. Empower your team to do their best work. Ad Creative Bank [](https://www.theadcreativebank.com/) Get inspired by ads from across industries, learn new best practices, and start thinking creatively about your brand’s digital creative. Signature Hound • Free Email Signature and Template Generator [](https://signaturehound.com/) Our email signature generator is free and easy to use. Our customizable templates work with Gmail, Outlook, Office 365, Apple Mail and more. Organize All Of Your Marketing In One Place - CoSchedule [](https://coschedule.com/) Get more done in less time with the only work management software for marketers. B Ok - Books [](https://b-ok.xyz/categories) OmmWriter [](https://ommwriter.com/) Ommwriter Rebrandly | Custom URL Shortener, Branded Link Management, API [](https://www.rebrandly.com/) URL Shortener with custom domains. Shorten, brand and track URLs with the industry-leading link management platform. Free to try. API, Short URL, Custom Domains. 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Productivity Temp Mail [](https://temp-mail.org/en/) The Visual Collaboration Platform for Every Team | Miro [](https://miro.com/) Scalable, secure, cross-device and enterprise-ready team collaboration whiteboard for distributed teams. Join 35M+ users from around the world. Grammarly: Free Online Writing Assistant [](https://www.grammarly.com/) Millions trust Grammarly’s free writing app to make their online writing clear and effective. Getting started is simple — download Grammarly’s extension today. Rize · Maximize Your Productivity [](https://rize.io/) Rize is a smart time tracker that improves your focus and helps you build better work habits. Motion | Manage calendars, meetings, projects & tasks in one app [](https://www.usemotion.com/) Automatically prioritize tasks, schedule meetings, and resolve calendar conflicts. Used by over 10k CEOs and professionals to improve focus, get more done, and streamline workday. Notion – One workspace. Every team. 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[](https://gohighbrow.com/) Highbrow helps you learn something new every day with 5-minute lessons delivered to your inbox every morning. Join over 400,000 lifelong learners today! Slick Write | Check your grammar. Proofread online. [](https://www.slickwrite.com/#!home) Slick Write is a powerful, FREE application that makes it easy to check your writing for grammar errors, potential stylistic mistakes, and other features of interest. Whether you're a blogger, novelist, SEO professional, or student writing an essay for school, Slick Write can help take your writing to the next level. Reverso [](https://www.reverso.net) Hemingway Editor [](https://hemingwayapp.com/) Web Apps by 123apps - Edit, Convert, Create [](https://123apps.com/) Splitbee – Your all-in-one analytics and conversion platform [](https://splitbee.io/) Track and optimize your online business with Splitbee. Analytics, Funnels, Automations, A/B Testing and more. PDF Tools Free PDF, Video, Image & Other Online Tools - TinyWow [](https://tinywow.com/) Smallpdf.com - A Free Solution to all your PDF Problems [](https://smallpdf.com/) Smallpdf - the platform that makes it super easy to convert and edit all your PDF files. Solving all your PDF problems in one place - and yes, free. Sejda helps with your PDF tasks [](https://www.sejda.com/) Sejda helps with your PDF tasks. Quick and simple online service, no installation required! Split, merge or convert PDF to images, alternate mix or split scans and many other. iLovePDF | Online PDF tools for PDF lovers [](https://www.ilovepdf.com/) iLovePDF is an online service to work with PDF files completely free and easy to use. Merge PDF, split PDF, compress PDF, office to PDF, PDF to JPG and more! Text rewrite QuillBot [](https://quillbot.com/) Pre Post SEO : Online SEO Tools [](https://www.prepostseo.com/) Free Online SEO Tools: plagiarism checker, grammar checker, image compressor, website seo checker, article rewriter, back link checker Wordtune | Your personal writing assistant & editor [](https://www.wordtune.com/) Wordtune is the ultimate AI writing tool that rewrites, rephrases, and rewords your writing! Trusted by over 1,000,000 users, Wordtune strengthens articles, academic papers, essays, emails and any other online content. Aliexpress alternatives CJdropshipping - Dropshipping from Worldwide to Worldwide! [](https://cjdropshipping.com/) China's reliable eCommerce dropshipping fulfillment supplier, helps small businesses ship worldwide, dropship and fulfillment services that are friendly to start-ups and small businesses, Shopify dropshipping. SaleHoo [](https://www.salehoo.com/) Alibaba.com: Manufacturers, Suppliers, Exporters & Importers from the world's largest online B2B marketplace [](https://www.alibaba.com/) Find quality Manufacturers, Suppliers, Exporters, Importers, Buyers, Wholesalers, Products and Trade Leads from our award-winning International Trade Site. Import & Export on alibaba.com Best Dropshipping Suppliers for US + EU Products | Spocket [](https://www.spocket.co/) Spocket allows you to easily start dropshipping top products from US and EU suppliers. Get started for free and see why Spocket consistently gets 5 stars. Best dropshipping supplier to the US [](https://www.usadrop.com/) THE ONLY AMERICAN-MADE FULFILLMENT CENTER IN CHINA. Our knowledge of the Worldwide dropshipping market and the Chinese Supply-Chain can't be beat! 阿里1688 [](https://www.1688.com/) 阿里巴巴(1688.com)是全球企业间(B2B)电子商务的著名品牌,为数千万网商提供海量商机信息和便捷安全的在线交易市场,也是商人们以商会友、真实互动的社区平台。目前1688.com已覆盖原材料、工业品、服装服饰、家居百货、小商品等12个行业大类,提供从原料--生产--加工--现货等一系列的供应产品和服务 Dropshipping Tools Oberlo | Where Self Made is Made [](https://www.oberlo.com/) Start selling online now with Shopify. All the videos, podcasts, ebooks, and dropshipping tools you'll need to build your online empire. Klaviyo: Marketing Automation Platform for Email & SMS [](https://www.klaviyo.com/) Klaviyo, an ecommerce marketing automation platform for email marketing and sms syncs your tech stack with your website store to scale your business. SMSBump | SMS Marketing E-Commerce App for Shopify [](https://smsbump.com/) SMSBump is an SMS marketing & automation app for Shopify. Segment customers, recover orders, send campaign text messages with a 35%+ click through rate. AfterShip: The #1 Shipment Tracking Platform [](https://www.aftership.com/) Order status lookup, branded tracking page, and multi-carrier tracking API for eCommerce. Supports USPS, FedEx, UPS, and 900+ carriers worldwide. #1 Dropshipping App | Zendrop [](https://zendrop.com/) Start and scale your own dropshipping business with Zendrop. Sell and easily fulfill your orders with the fastest shipping in the industry. Best Dropshipping Suppliers for US + EU Products | Spocket [](https://www.spocket.co/) Spocket allows you to easily start dropshipping top products from US and EU suppliers. Get started for free and see why Spocket consistently gets 5 stars. Video Editing Jitter • The simplest motion design tool on the web. [](https://jitter.video/) Animate your designs easily. Export your creations as videos or GIFs. All in your browser. DaVinci Resolve 18 | Blackmagic Design [](https://www.blackmagicdesign.com/products/davinciresolve) Professional video editing, color correction, visual effects and audio post production all in a single application. Free and paid versions for Mac, Windows and Linux. Online Video Editor | Video Creator | InVideo [](https://invideo.io/) InVideo's Online Video Editor Helps You Make Professional Videos From Premium Templates, Images, And Music. All your video needs in one place | Clipchamp [](https://clipchamp.com/) Fast-forward your creations with our video editing platform. Start with a video template or record your webcam or screen. Get the pro look with filters, transitions, text and more. Then, export in minutes and share in an instant. Descript | All-in-one audio/video editing, as easy as a doc. [](https://www.descript.com/) Record, transcribe, edit, mix, collaborate, and master your audio and video with Descript. Download for free →. Kapwing — Reach more people with your content [](https://www.kapwing.com/) Kapwing is a collaborative, online content creation platform that you can use to edit video and create content. Join over 10 million modern creators who trust Kapwing to create, edit, and grow their content on every channel. Panzoid [](https://panzoid.com/) Powerful, free online apps and community for creating beautiful custom content. Google Web Designer - Home [](https://webdesigner.withgoogle.com/) Kapwing — Reach more people with your content [](https://www.kapwing.com/) Kapwing is a collaborative, online content creation platform that you can use to edit video and create content. Join over 10 million modern creators who trust Kapwing to create, edit, and grow their content on every channel. ClipDrop [](https://clipdrop.co/) Create professional visuals without a photo studio CapCut [](https://www.capcut.com/) CapCut is an all-in-one online video editing software which makes creation, upload & share easier, with frame by frame track editor, cloud drive etc. VEED - Online Video Editor - Video Editing Made Simple [](https://www.veed.io/) Make stunning videos with a single click. Cut, trim, crop, add subtitles and more. Online, no account needed. Try it now, free. VEED Free Video Maker | Create & Edit Your Videos Easily - Animoto [](https://animoto.com/k/welcome) Create, edit, and share videos with our online video maker. Combine your photos, video clips, and music to make quality videos in minutes. Get started free! Runway - Online Video Editor | Everything you need to make content, fast. [](https://runwayml.com/) Discover advanced video editing capabilities to take your creations to the next level. CreatorKit - A.I. video creator for marketers [](https://creatorkit.com/) Create videos with just one click, using our A.I. video editor purpose built for marketers. Create scroll stopping videos, Instagram stories, Ads, Reels, and TikTok videos. Pixar in a Box | Computing | Khan Academy [](https://www.khanacademy.org/computing/pixar) 3D Video Motions Plask - AI Motion Capture and 3D Animation Tool [](https://plask.ai/) Plask is an all-in-one browser-based AI motion capture tool and animation editor that anybody can use, from motion designers to every day content creators. Captions Captions [](https://www.getcaptions.app/) Say hello to Captions, the only camera and editing app that automatically transcribes, captions and clips your talking videos for you. Stock videos Pexels [](https://www.pexels.com/) Pixabay [](https://pixabay.com/) Mixkit - Awesome free assets for your next video project [](https://mixkit.co/) Download Free Stock Video Footage, Stock Music & Premiere Pro Templates for your next video editing project. All assets can be downloaded for free! Free Stock Video Footage HD 4K Download Royalty-Free Clips [](https://www.videvo.net/) Download free stock video footage with over 300,000 video clips in 4K and HD. We also offer a wide selection of music and sound effect files with over 180,000 clips available. Click here to download royalty-free licensing videos, motion graphics, music and sound effects from Videvo today. Free Stock Video Footage HD Royalty-Free Videos Download [](https://mazwai.com/) Download free stock video footage with clips available in HD. Click here to download royalty-free licensing videos from Mazwai now. Royalty Free Stock Video Footage Clips | Vidsplay.com [](https://www.vidsplay.com/) Royalty Free Stock Video Footage Clips Free Stock Video Footage, Royalty Free Videos for Download [](https://coverr.co/) Download royalty free (for personal and commercial use), unique and beautiful video footage for your website or any project. No attribution required. Stock Photos Beautiful Free Images & Pictures | Unsplash [](https://unsplash.com/) Beautiful, free images and photos that you can download and use for any project. Better than any royalty free or stock photos. When we share, everyone wins - Creative Commons [](https://creativecommons.org/) Creative Commons licenses are 20! Honoring 20 years of open sharing using CC licenses, join us in 2022 to celebrate Better Sharing — advancing universal access to knowledge and culture, and fostering creativity, innovation, and collaboration. Help us reach our goal of raising $15 million for a future of Better Sharing.  20 Years of Better … Read More "When we share, everyone wins" Food Pictures • Foodiesfeed • Free Food Photos [](https://www.foodiesfeed.com/) Download 2000+ food pictures ⋆ The best free food photos for commercial use ⋆ CC0 license Free Stock Photos and Images for Websites & Commercial Use [](https://burst.shopify.com/) Browse thousands of beautiful copyright-free images. All our pictures are free to download for personal and commercial use, no attribution required. EyeEm | Authentic Stock Photography and Royalty-Free Images [](https://www.eyeem.com/) Explore high-quality, royalty-free stock photos for commercial use. License individual images or save money with our flexible subscription and image pack plans. picjumbo: Free Stock Photos [](https://picjumbo.com/) Free stock photos and images for your projects and websites.️ Beautiful 100% free high-resolution stock images with no watermark. 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teach-AI-in-business
github
LLM Vibe Score0.443
Human Vibe Score0.018525334165293606
aenyneJan 9, 2025

teach-AI-in-business

Teaching AI in Business ![HitCount] I am collecting material for teaching AI-related issues to non-tech people. The links should provide for a general understanding of AI without going too deep into technical issues. Please contribute! Make this Issue your First Issue I am collecting material for teaching AI-related issues to non-tech people. The links should have provide for a general understanding of AI without going too deep into technical issues. Please contribute! Kindly use only those Resources with NO CODE NEW Check out also the AI Wiki NEW Online Videos & Courses | Link to Issue | Description | |---|---| | Top Trending Technologies | Youtube Channel to master top trending technologyies including artificial intelligence | | AI4All | AI 4 All is a resource for AI facilitators to bring AI to scholars and students | | Elements of AI | Elements of AI is a free open online course to teach AI principles | | Visual Introduction to Machine Learning | Visual introduction to Machine Learning is a beautiful website that gives a comprehensive introduction and easily understood first encounter with machine learning | | CS50's Introduction to Artificial Intelligence with Python | Learn to use machine learning in Python in this introductory course on artificial intelligence.| | Crash course for AI | This is a fun video series that introduces students and educators to Artificial Intelligence and also offers additional more advanced videos. Learn about the basics, neural networks, algorithms, and more. | Youtuber Channel Machine Learning Tutorial | Youtube Channel Turorial Teachable Machine for beginner | | Artificial Intelligence (AI) |Learn the fundamentals of Artificial Intelligence (AI), and apply them. Design intelligent agents to solve real-world problems including, search, games, machine learning, logic, and constraint satisfaction problems | | AI For Everyone by Andrew Ng | AI For Everyone is a course especially for people from a non-technical background to understand AI strategies | | How far is too far? The age of AI| This is a Youtube Orignals series by Robert Downey| | Fundamentals of Artificial Intelligence|This course is for absolute beginners with no technical knowledge.| | Bandit Algorithm (Online Machine Learning)|No requirement of technical knowledge, but a basic understending of Probability Ttheory would help| | An Executive's Guide to AI|This is an interactive guide to teaching business professionals how they might employ artificial intelligence in their business| | AI Business School|Series of videos that teach how AI may be incorporated in various business industries| | Artificial Intelligence Tutorial for Beginners | This video will provide you with a comprehensive and detailed knowledge of Artificial Intelligence concepts with hands-on examples. | | Indonesian Machine Learning Tutorial | Turorial Teachable Machine to train a computer for beginner | | Indonesian Youtube Playlist AI Tutorial | Youtube Playlist AI Tutorial For Beginner | | Artificial Intelligence Search Methods For Problem Solving By Prof. Deepak Khemani|These video lectures are for absolute beginners with no technical knowledge| | AI Basics Tutorial | This video starts from the very basics of AI and ML, and finally has a hands-on demo of the standard MNIST Dataset Number Detection model using Keras and Tensorflow.| | Simple brain.js Tutorial | This video explains a very simple javascript AI library called brain.js so you can easily run AI in the browser.| | Google AI| A complete kit for by google official for non-tech guy to start all over from basics, till advanced | | Microsoft AI for Beginners| A self-driven curriculum by Microsoft, which includes 24 lessons on AI. | Train Your Own AI | Link to Issue | Description | |---|---| | Teachable Machine | Use Teachable Machine to train a computer to recognize your own images, sounds, & poses | | eCraft2Learn | Resource and interactive space (Snap, a visual programming environment like Scratch) to learn how to create AI programs | | Google Quick Draw | Train an AI to guess from drawings| | Deepdream Generator| Merge Pictures to Deep Dreams using the Deepdream Generator| | Create ML|Quickly build and train Core ML models on your Mac with no code.| | What-If Tool|Visually probe the behavior of trained machine learning models, with minimal coding.| | Metaranx|Use and build artificial intelligence tools to analyze and make decisions about your data. Drag-and-drop. No code.| | obviously.ai|The total process of building ML algorithms, explaining results, and predicting outcomes in one single click.| Articles | By & Title | Description | |---|---| | Artificial Intelligence | Wikipedia Page of AI | | The Non-Technical AI Guide | One of the good blog post that could help AI more understandable for people without technical background | | LIAI | A detailed introduction to AI and neural networks | | Layman's Intro | A layman's introduction to AI | | AI and Machine Learning: A Nontechnical Overview | AI and Machine Learning: A Nontechnical Overview from OREILLY themselves is a guide to learn anyone everything they need to know about AI, focussed on non-tech people | | What business leaders need to know about artifical intelligence|Short article that summarizes the essential aspects of AI that business leaders need to understand| | How Will No-Code Impact the Future of Conversational AI | A humble explanation to the current state of converstational AI i.e.Chatbots and how it coul evolve with the current trend of no coding. | | Investopedia | Basic explanation of what AI is in a very basic and comprehensive way | | Packtpub | A non programmer’s guide to learning Machine learning | | Builtin | Artificial Intelligence.What is Artificial Intelligence? How Does AI Work? | | Future Of Life | Benefits & Risks of Artificial Intelligence | | NSDM India -Arpit | 100+ AI Tools For Non-Coders That Will Make Your Marketing Better. | | AI in Marketing for Startups & Non-technical Marketers | A practical guide for non-technical people | | Blog - Machine Learning MAstery | Blogs and Articles by Jason Browniee on ML | | AI Chatbots without programming| Chatbots are increasingly in demand among global businesses. This course will teach you how to build, analyze, deploy and monetize chatbots - with the help of IBM Watson and the power of AI.| Book Resources for Further Reading | Author | Book | Description & Notes | |---|---|---| | Ethem Alpaydin|Machine Learning: The New AI | Graph Theory with Applications to Engineering & Computer Science. A concise overview of machine learning—computer programs that learn from data—which underlies applications that include recommendation systems, face recognition, and driverless cars. | | Charu C. Aggarwal| Neural Networks and Deep Learning | This book covers both classical and modern models in deep learning. The primary focus is on the theory and algorithms of deep learning. The book is also rich in discussing different applications in order to give the practitioner a flavor of how neural architectures are designed for different types of problems. | | Hal Daumé III | A Course in Machine Learning | The purpose of this book is to provide a gentle and pedagogically organized introduction to the field. A second goal of this book is to provide a view of machine learning that focuses on ideas and models, not on math. | | Ian Goodfellow and Yoshua Bengio and Aaron Courville| Deep Learning | The book starts with a discussion on machine learning basics, including the applied mathematics and algorithms needed to effectively study deep learning from an academic perspective. There is no code covered in the book, making it perfect for a non-technical AI enthusiast. | | Peter Harrington|Machine Learning in Action| (Source: https://github.com/kerasking/book-1/blob/master/ML%20Machine%20Learning%20in%20Action.pdf) This book acts as a guide to walk newcomers through the techniques needed for machine learning as well as the concepts behind the practices.| | Jeff Heaton| Artificial Intelligence for Humans |This book helps its readers get an overview and understanding of AI algorithms. It is meant to teach AI for those who don’t have an extensive mathematical background. The readers need to have only a basic knowledge of computer programming and college algebra.| | John D. Kelleher, Brian Mac Namee and Aoife D'Arcy|Fundamentals of Machine Learning for Predictive Data Analytics: Algorithms, Worked Examples, and Case Studies (The MIT Press)|This book covers all the fundamentals of machine learning, diving into the theory of the subject and using practical applications, working examples, and case studies to drive the knowledge home.| | Deepak Khemani| [A First Course in Artificial Intelligence] | It is an introductory course on Artificial Intelligence, a knowledge-based approach using agents all across and detailed, well-structured algorithms with proofs. This book mainly follows a bottom-up approach exploring the basic strategies needed problem-solving on the intelligence part. | | Maxim Lapan | Deep Reinforcement Learning Hands-On - Second Edition | Deep Reinforcement Learning Hands-On, Second Edition is an updated and expanded version of the bestselling guide to the very latest reinforcement learning (RL) tools and techniques. It provides you with an introduction to the fundamentals of RL, along with the hands-on ability to code intelligent learning agents to perform a range of practical tasks. | | Tom M Mitchell | Machine Learning | This book covers the field of machine learning, which is the study of algorithms that allow computer programs to automatically improve through experience. The book is intended to support upper level undergraduate and introductory level graduate courses in machine learning. | | John Paul Mueller and Luca Massaron|Machine Learning For Dummies|This book aims to get readers familiar with the basic concepts and theories of machine learning and how it applies to the real world. And "Dummies" here refers to absolute beginners with no technical background.The book introduces a little coding in Python and R used to teach machines to find patterns and analyze results. From those small tasks and patterns, we can extrapolate how machine learning is useful in daily lives through web searches, internet ads, email filters, fraud detection, and so on. With this book, you can take a small step into the realm of machine learning and we can learn some basic coding in Pyton and R (if interested)| | Michael Nielsen| Neural Networks and Deep Learning |Introduction to the core principles of Neural Networks and Deep Learning in AI| | Simon Rogers and Mark Girolami| A Course in Machine Learning |A First Course in Machine Learning by Simon Rogers and Mark Girolami is the best introductory book for ML currently available. It combines rigor and precision with accessibility, starts from a detailed explanation of the basic foundations of Bayesian analysis in the simplest of settings, and goes all the way to the frontiers of the subject such as infinite mixture models, GPs, and MCMC.| |Peter Norvig| Paradigm of Artificial Intelligence Programming |Paradigms of AI Programming is the first text to teach advanced Common Lisp techniques in the context of building major AI systems. By reconstructing authentic, complex AI programs using state-of-the-art Common Lisp, the book teaches students and professionals how to build and debug robust practical programs, while demonstrating superior programming style and important AI concepts.| | Stuart Russel & Peter Norvig | Artificial Intelligence: A Modern Approach, 3rd Edition | This is the prescribed text book for my Introduction to AI university course. It starts off explaining all the basics and definitions of what AI is, before launching into agents, algorithms, and how to apply them. Russel is from the University of California at Berkeley. Norvig is from Google.| | Richard S. Sutton and Andrew G. Barto| Reinforcement Learning: An Introduction |Reinforcement learning, one of the most active research areas in artificial intelligence, is a computational approach to learning whereby an agent tries to maximize the total amount of reward it receives while interacting with a complex, uncertain environment.| | Alex Smola and S.V.N. Vishwanathan | Introduction to Machine Learning | Provides the reader with an overview of the vast applications of ML, including some basic tools of statistics and probability theory. Also includes discussions on sophisticated ideas and concepts. | | Shai Shalev-Shwartz and Shai Ben-David | Understanding Machine Learning From Theory to Algorithms |The primary goal of this book is to provide a rigorous, yet easy to follow, introduction to the main concepts underlying machine learning. | | Chandra S.S.V | Artificial Intelligence and Machine Learning | This book is primarily intended for undergraduate and postgraduate students of computer science and engineering. This textbook covers the gap between the difficult contexts of Artificial Intelligence and Machine Learning. It provides the most number of case studies and worked-out examples. In addition to Artificial Intelligence and Machine Learning, it also covers various types of learning like reinforced, supervised, unsupervised and statistical learning. It features well-explained algorithms and pseudo-codes for each topic which makes this book very useful for students. | | Oliver Theobald|Machine Learning For Absolute Beginners: A Plain English Introduction|This is an absolute beginners ML guide.No mathematical background is needed, nor coding experience — this is the most basic introduction to the topic for anyone interested in machine learning.“Plain” language is highly valued here to prevent beginners from being overwhelmed by technical jargon. Clear, accessible explanations and visual examples accompany the various algorithms to make sure things are easy to follow.| | Tom Taulli | Artificial Intelligence Basics: A Non-Technical Introduction | This book equips you with a fundamental grasp of Artificial Intelligence and its impact. It provides a non-technical introduction to important concepts such as Machine Learning, Deep Learning, Natural Language Processing, Robotics and more. Further the author expands on the questions surrounding the future impact of AI on aspects that include societal trends, ethics, governments, company structures and daily life. | |Cornelius Weber, Mark Elshaw, N. Michael Mayer| Reinforcement Learning |Learning is a very important aspect. This book is on reinforcement learning which involves performing actions to achieve a goal. The first 11 chapters of this book describe and extend the scope of reinforcement learning.| |John D. Kelleher, Brian Mac Namee, Aoife D'arcy| Algorithms, Worked Examples, and Case Studies | A comprehensive introduction to the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications. |

How To Service Your First AI Automation Agency Client In 2024 (Make.com)
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LLM Vibe Score0.368
Human Vibe Score0.48
Nick SaraevAug 13, 2024

How To Service Your First AI Automation Agency Client In 2024 (Make.com)

GET THE FREE GAMMA + TEMPLATES HERE 🙏 https://gamma.app/docs/How-to-Successfully-Service-Your-First-Automation-Client-in-2024-3xpyq1tyhppm1jv JOIN MY AUTOMATION COMMUNITY & GET YOUR FIRST CUSTOMER, GUARANTEED 👑 https://www.skool.com/makerschool/about SUMMARY ⤵️ Complete guide on servicing your first AI automation agency client in 2024. I run you through the workflow from end-to-end, including pre-project, kickoff, onboarding, progress updates, delivery emails, and upsells. WHAT TO WATCH NEXT 🍿 How I Hit $25K/Mo Selling Automation: https://youtube.com/watch?v=T7qAiuWDwLw My $21K/Mo Make.com Proposal System: https://youtube.com/watch?v=UVLeX600irk Generate Content Automatically With AI: https://youtube.com/watch?v=P2Y_DVW1TSQ MY SOFTWARE, TOOLS, & DEALS (some of these give me kickbacks—thank you!) 🚀 INSTANTLY: https://link.nicksaraev.com/instantly-short 📧 ANYMAIL FINDER: https://link.nicksaraev.com/amf-short 👻 PHANTOMBUSTER: https://link.nicksaraev.com/pb-short ✅ CLICKUP: https://link.nicksaraev.com/clickup-short 📈 RIZE: https://link.nicksaraev.com/rize-short (use promo code NICK for addn 25% off) WHAT TO WATCH NEXT 🍿 HOW I HIT $25K/MO SELLING AUTOMATION: https://youtube.com/watch?v=T7qAiuWDwLw MY $21K/MO MAKE.COM PROPOSAL SYSTEM: https://youtube.com/watch?v=UVLeX600irk GENERATE CONTENT AUTOMATICALLY WITH AI: https://youtube.com/watch?v=P2Y_DVW1TSQ FOLLOW ME ✍🏻 My content writing agency: https://1secondcopy.com 🦾 My automation agency: https://leftclick.ai 🕊️ My Twitter/X: https://twitter.com/nicksaraev 🤙 My blog (followed by the founder of HubSpot!): https://nicksaraev.com WHY ME? If this is your first watch—hi, I’m Nick! TLDR: I spent five years building automated businesses with Make.com (most notably 1SecondCopy, a content company that hit 7 figures). Today a lot of people talk about automation, but I’ve noticed that very few have practical, real world success making money with it. So this channel is me chiming in and showing you what real systems that make real revenue look like! Hopefully I can help you improve your business, and in doing so, the rest of your life :-) Please like, subscribe, and leave me a comment if you have a specific request! Thanks. Timestamps 0:00 Introduction to Servicing Your Automation Client 0:39 The Importance of Client Retention 2:03 Understanding Your Role as a Service Provider 2:54 The Significance of Client Acquisition Time 8:06 Setting Expectations with the Client 14:53 Implementing a Structured Onboarding Process 16:11 Testing the Flow of the Project 18:18 Delivering Progress Updates to Clients 19:13 Utilizing Templates for Project Efficiency 22:32 Utilizing Project Update and Delivery Templates 25:46 Enhancing Client Relationships with Delivery Templates 28:12 Importance of Service in Service Provider Role

22 AI Business Ideas for 2024 (backed by data)
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Human Vibe Score0.48
Liam OttleyJan 23, 2024

22 AI Business Ideas for 2024 (backed by data)

📚 Join the #1 community for AI entrepreneurs and connect with 100,000+ members: https://bit.ly/3uRIRB3 📈 We help industry experts, entrepreneurs & developers build and scale their AI Agency: https://bit.ly/skoolmain 🤝 Need AI Solutions Built? Work with me: https://b.link/qv62vqy6 ⚒️ Build AI Agents Without Coding: https://agentivehub.com/ 🚀 Apply to Join My Team at Morningside AI: https://tally.so/r/wbYr52 In this video I share 22 AI Business Ideas for 2024 based off recent community successes and my own AI Agency lead flow. If you want to know how to start an AI Automation Agency as a beginner, starting with one of the offers mentioned in this video is a great way to get started on the right foot. Knowing how to make money with AI in 2024 is a lot easier when you have something to start selling! Community Members (Please Support!) 🫂 Samin Yasar: https://www.youtube.com/@SaminYasar_ https://aianswer.us Brendan Jowett: https://www.youtube.com/channel/UCzIsviqoJc-VcWqF5Pp8iLw https://inflate.agency Connor Davis: https://www.linkedin.com/in/daviscon/ https://www.outboxsolutions.com.au/ Other Resources/Links Mentioned 🔗 GPTs Complete Guide: https://www.youtube.com/watch?v=Hh2zqaf0Fvg&t=1332s&ab_channel=LiamOttley AI Persona Guide: https://www.youtube.com/watch?v=OOr3don1X-E&ab_channel=LiamOttley Bland AI: https://www.bland.ai/ Timestamps: 0:00 - Intro 1:52 - Community Solutions 2:34 - Community Solution #1 3:36 - Community Solution #2 5:11 - Community Solution #3 8:24 - GPT Solutions 8:52 - GPT Solution #1 10:25 - GPT Solution #2 11:48 - GPT Solution #3 12:24 - GPT Solution #4 12:52 - GPT Solution #5 14:25 - GPT Solution #6 15:40 - AI Agents 16:10 - AI Agent #1 17:26 - AI Agent #2 19:07 - AI Agent #3 20:00 - AI Agent #4 20:19 - AI Agent #5 21:28 - AI Pipelines 22:47 - AI Pipeline Idea #1 23:56 - AI Pipeline Idea #2 25:05 - AI Pipeline Idea #3 25:34 - AI Pipeline Idea #4 26:50 - AI Calling Systems 28:39 - AI Calling System #1 29:34 - AI Calling System #2 29:59 - AI Calling System #3 30:20 - AI Calling System #4 31:04 - Bonus Idea

Delivering Automations to Clients (How I Do It)
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LLM Vibe Score0.375
Human Vibe Score0.52
Tyler Germain | AI AutomationJul 21, 2023

Delivering Automations to Clients (How I Do It)

In this video, I explain how to deliver AI Automation Services to your clients. Wether you are building a custom chatbot using Botpress & Stack AI, or you are building custom business process automations with Make.com, this video has you covered. Service delivery is a crucial component of running a respectable agency, and perfecting it will help you scale your business. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ✅ How to Deliver Services for AI Automation Agencies ✅ Subscribe to Stay Up to Date @tylergermain 🤙🏻 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Instagram: https://www.instagram.com/itstylergermain Twitter: https://twitter.com/itstylergermain LinkedIn: https://www.linkedin.com/in/tylergermain Business Email: tyler@automationunlocked.co ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ I’m Tyler Germain, the creator of this channel, dedicated to AI automation. I’m sharing knowledge on starting, growing, and managing my automation agency, Automation Unlocked. I worked in the field of data analytics for years, before ultimately quitting my job to pursue AI automation full time. On this channel, I offer insights on securing clients, selling services, and even delving into real-life client projects. I teach viewers the skills to utilize powerful tools like make.com and zapier, as well as a bit of no-code magic. Join me on my channel to unlock the secrets of AI automation and discover a world of endless possibilities. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Links: Botpress 👉 https://botpress.com/ Make.com 👉 https://www.make.com/en/register?pc=automationunlocked Automation Unlocked Memberships 👉 https://www.automationunlocked.co ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Join the AI Automation Community 🤘 https://discord.gg/YQzppBm5Vf ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Work with Our Team 🦾 https://www.automationunlocked.co/agency

USING AI + REMIX to Create Designs for Print on Demand. Easy Prompts in Leonardo.AI
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LLM Vibe Score0.386
Human Vibe Score0.47
Detour ShirtsJun 19, 2023

USING AI + REMIX to Create Designs for Print on Demand. Easy Prompts in Leonardo.AI

Remix in Leonardo AI. #Printondemand #onlinebusiness #passiveincome 💻 VIDEOS TO WATCH 🔥 16 TShirt Design Tips: https://youtu.be/jhijPXUM6dQ 🔥 RedBubble Sales Faster: https://youtu.be/L0ie56PBLGU 🔥 Leonardo AI Tool: https://youtu.be/mw5Au6DloZI My FREE Digital Downloads (including Tier 10 Help Sheet & Monthly Upload/Sales Tracker) 👉 https://www.detourshirts.com/collections/downloads 💰 PRINT ON DEMAND SITES I USE ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ MERCH BY AMAZON: https://merch.amazon.com/landing TEEPUBLIC: http://tee.pub/lic/detourshirts (referral link) REDBUBBLE: https://www.redbubble.com/ CAFEPRESS: https://www.cafepress.com/ ZAZZLE: https://www.zazzle.com/ THREADLESS: https://www.threadless.com/artist-shops/signup/default/features SPREADSHIRT: https://www.spreadshirt.com/ SOCIETY 6: https://society6.com/ DESIGN BY HUMANS: https://www.designbyhumans.com/ TEESPRING: https://teespring.com/ DISPLATE: https://displate.com/ 🛠️ PRINT ON DEMAND TOOLS I'VE MENTIONED ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Kittl: https://bit.ly/42Xac0B Vexels: https://www.vexels.com/detour-shirts/?ref=junaduncan2 Pretty Merch Pro: https://ps.carbon6.io/4qnue9hvz6pw Merch Informer (Coupon Code DetourShirts): https://merchinformer.com/933.html Placeit: https://1.envato.market/PPda6 DS Amazon QuickView: https://bit.ly/3hkxDsx Affinity Designer: https://affinity.serif.com/en-us/designer/ Repper: https://repper.app/?via=detourshirts Creative Market (for Fonts and Textures): https://creativemarket.com/users/DetourShirts/collections?u=DetourShirts MyFonts.com (for Fonts): https://www.dpbolvw.net/click-2381184-13915248 Creative Fabrica: https://www.creativefabrica.com/promo/8322/0P1016-AFGHIJKLMNO/ref/1113172 Stefan Kunz Procreate FREE Procreate Course: https://courses.stefankunz.com/p/procreate-free-trial?affcode=527238_68xbwon Stefan Kunz FREE 3D Course: https://courses.stefankunz.com/p/3d-masterclass-free-trial?affcode=527238_68xbwoni All Sunsets (for Vintage Sunsets): https://allsunsets.com/?wpam_id=18 RedBubble Tag Generator: https://automation.merchtitans.com/tools/redbubble-tag-generator 100 Scaleable T-Shirt Quotes for POD (US): https://gumroad.com/a/456717427/ffSgH 100 Scaleable T-Shirt Quotes for POD (Germany): https://gumroad.com/a/456717427/yNEGPC Canva: https://partner.canva.com/detourshirts 🧡 TEAM ORANGE STUFF ON AMAZON ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Funko Pop! 10” Thing: https://amzn.to/3IBx0eY Funko Pop! 10” Charizard: https://amzn.to/3XjYdae Orange Lined Journal: https://amzn.to/3GwQNcP Orange EnerGel Pens: https://amzn.to/3GV3xLD Orange Stance Socks: https://amzn.to/3vTCdXX 🎥 EQUIPMENT I USE TO MAKE MY VIDEOS & DESIGNS ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Logitech BRIO Ultra HD Webcam: https://amzn.to/3xSyt8r Neewer 700W Light Kit: https://amzn.to/3kxx4Au Rode VideoMic Pro+: https://amzn.to/3eyCabJ On-Stage Tripod Mic Boom Stand: https://amzn.to/3wIB97n 👪 MY SOCIAL MEDIA ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ YOUTUBE: http://www.youtube.com/c/DetourShirts INSTAGRAM: https://www.instagram.com/detourshirts/ 👨‍👨‍👧‍👧 FOLLOW DETOUR SHIRTS ON FACEBOOK https://www.facebook.com/detourshirts2005 👨‍👨‍👧‍👧 DETOUR SHIRTS FACEBOOK GROUP https://www.facebook.com/groups/606597416437763 👨‍👨‍👧‍👧 FOLLOW ME ON TWITTER https://twitter.com/detourshirts 👋 About this channel: My name is Juna. I am a graphic designer and t-shirt designer. I've been selling t-shirts online since 2005. I started selling with Merch by Amazon in 2017. I am currently a tier 100,000 seller on Merch by Amazon. I also sell products on RedBubble, TeePublic, CafePress, Zazzle, Spreadshirt, Threadless, Society 6, Design by Humans and more. My channel is all about helping you design and sell t-shirts online. Let me know how I can help. The information shared on my YouTube channel & resources made available is for educational, informational purposes.

The future of AI
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LLM Vibe Score0.471
Human Vibe Score0.61
GaryVeeMay 9, 2023

The future of AI

When voice and ai hit scale … shits gonna get interesting… — Thanks for watching! Join My Discord!: https://www.garyvee.com/discord Check out another series on my channel: Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2- WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b — Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers. Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.