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Seeking advice from every type of business owner - if you have a moment & an opinion please chime in.

Seeking advice from every type of business owner - if you have a moment & an opinion please chime in.

Organic_Crab7397
April 15, 2025
reddit

Hello everyone.
I haven't started selling yet and wanted to get some insight from the community I'm trying to serve (that makes the most sense to me).

So over the past couple months I've gotten into AI & Automation. I got a HighLevel account and went to town learning new things. I learned how to make automations and workflows that make running a business easier (my dad has been letting me use his concrete business as a guinea pig). I also learned how to build and train AI Chat Assistants. I want to start a service based business that uses AI & workflows to automate some of the customer service tasks & lead generation for business.

What I'm seeking advice about are as follows:

NICHE SELECTION: Part of me thinks I shouldn't niche down in the beginning and just take whoever comes and niche down once I find an industry I'm comfortable with. Another side thinks I should choose one. What is your opinion on niche selection in the beginning?

PRICING: I know that pricing largely depends on the value I bring to the client, but I've seen people doing the same or similar things as I want to do and charging vastly different prices. From $300- $2,000. While I think these solutions could absolutely help companies get and retain new business and reduce some of the workload of their staff -- I'm not comfortable charging a high price until I've got enough experience and data to justify that.

THESE ARE THE SERVICES I'M THINKING OF OFFERING:

  1. Customer Service Chat Assistant. This will be on the website as a "Live Chat". It also connects to Facebook Messenger & Google Business Chat. I'd train the chat assistant on everything related to the company; pertinent info (NAP, company mission, industry background), contact info, services / products / pricing, FAQs, current specials &/or discount codes (this can be changed monthly), how to handle upset clients, etc. It can also connect to a calendar like Google or Calendly so customers can make an appointment or schedule a call directly from the conversation.
  2. Missed Call Follow Up. If you're familiar with the platform HighLevel it's commonly called "Missed Call Text Back". The idea is that when a call is missed a text message is automatically fired to the prospect's phone saying something along the lines of "Hey this is ______ from _______. How can I help you?" and the business owner is alerted to the missed call via text notification. People have said they see a lot of success for their clients with this alone due to the instant follow up. I see a lot of people charging $300 /m. for this. My issues with this are: 1). The text fires automatically when the call is missed, but if the business owner isn't available to actually follow up and keep texting after the customer texts back, they will look inconsistent and bothersome. 2). Without context a prospect may wonder why you didn't answer when they called, but texted them instead. So my answer to these problems are #3.
  3. SMS Answering Service. It is essentially taking 2 + 1 and combining them. The missed call text goes out to the prospect, but with context on why they're being texted (because no one is available to take the call at the moment) and IF the prospect responds, a Customer Service Chat Assistant will take over the conversation with the goal of answering their questions and either getting them on the phone with the company via a call back OR helping them schedule an appointment. This offers a more consistent solution than just a text to the business owner / team & the prospect is contacted and helped (hopefully) before they have a chance to start calling a competitor.
  4. Lead Nurture / Lead Qualifying Sales Funnel. This one is more than just AI & automation. It's a full funnel. It can be for either Facebook or Google. The process is AD -> Landing Page -> AI Text Message Convo -> Booking/Schedule Call/ Appointment. Typically the ad will offer a lead magnet which they will claim on the LP by giving their information. After the form is submitted, they get a text message and begin a conversation with the AI. It can be trained to just walk them through a booking process, nurture a sale by answering questions and handling objections or to qualify leads. Lead qualification via text works well if you want to weed out who is serious versus who is curious. To be clear; I'd be making the ad, landing page & training the AI -- all parts of the funnel.

For whichever service a few things are universal:

- All conversations; no matter what platform they're had on, all go to one inbox which is pretty helpful to see them all in one place.

- When scheduling / booking these can also collect payment.

- Tags can be added to keep track of how they came into the business and where they are in a sales pipeline.

There are a lot of fun things I can do with these automations and I'm excited about learning more everyday. I'd really like to know what you think these services could be worth to a business. If you do reply please tell me what type of business you're in so I have an idea of what industries I should be looking towards. Thank you for any response I get as I know this was a long read!

SN: I currently do digital marketing & web design as a freelancer.

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