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Nuts and bolts AI implementation for small business
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Training-Swan-6379This week

Nuts and bolts AI implementation for small business

How can small businesses use AI to increase sales or decrease expenses without massive disruption? One way for us is using AI to process our email history to identify patterns and write personalized messages based on past correspondence. According to legal advice in which I have confidence, email that is personalized for each recipient (and meets other standards) does not need to be opt in. If you disagree - understood - but spam morality is not the topic here. Bottom line - obviously a game changer. Knowing phrases people have used before becoming clients - and all of the possible permutations of those phrases, and detecting where those phrases show up will make our sales and marketing many times more effective for a fraction of the cost. There's a reason big corps. record calls, and now small business can leverage the same technology. We are setting up a process that yields accurate, up to date, comprehensive data for our own business operations. Our clients - who are they and how has their demographic changed over time? To answer this question and for email personalization, we also need access to external data sources e.g. like accurate up to date company demographics. IMO - the leader in company data in the US? THEY SUCK. We found there is no magic fairy who is going to make good data appear for our AI. The process of applying our own proprietary knowledge to code and categorize the data is just as important, and obviously highly sensitive. How do we leverage the AI technologies of companies like Google and Microsoft (or anyone else) without being their bitch? Below is a list of some of the sources of my business's data: Data sources: PST/OST/Other Email data files Microsoft data from Windows/O365 Windows/Linux/Android/IOS application logs and other data Web server logs for the company website. SEO/Analytics Data Google data export Google voice/VOIP logs OneDrive/G drive Other Phone system/cell service logs Other SAAS and in-house application data. Facebook/social media data for company pages. QuickBooks/other accounting systems/business bank account logs POS/Credit card processing systems/PayPal, etc. OSINT to fill in the blanks

My clients are obsessed with AI and it's driving me nuts – are there any actually useful AI tools for service businesses?
reddit
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Human Vibe Score-0.333
12131415161718190This week

My clients are obsessed with AI and it's driving me nuts – are there any actually useful AI tools for service businesses?

I have a roster of a few home service companies (plumbers, roofers, landscapers, etc.) that I do freelance marketing for. Lately, the owners I work with have developed a serious case of AI shiny object syndrome. They’re bombarding me with links to scammy IG ads for “game-changing” AI tools they think will save their businesses overnight. Even talking about replacing their CSRs with "virtual agents". This will obviously lead to some terrible customer experiences, but all they can see is dollar signs at the prospect of laying off that part of their labor force. If I keep pushing back and pointing out how short sighted some of these ideas are, they’ll eventually find someone else that will implement them. So, I’m trying to get out in front of this a little bit and find any AI tools that don’t suck—something I can pitch back to them that’s actually useful and not just a fancy new way to ruin their customer experience. Then when they brag to their other buddies in the trades about how "cutting edge" their business is, it will be in part because of me, not in spite of me. Any suggestions for AI tools that: Help small service businesses without completely alienating their customers? Automate repetitive tasks in a way that doesn’t scream “this was done by a robot”? Aren’t just some scammy overpriced subscription service with a flashy demo? If you’ve actually used something that works, I’d love to hear about it. Honestly, the bar is low. Just help me stop these guys from accidentally burning their businesses down with bad AI ideas.

Nuts and bolts AI implementation for small business
reddit
LLM Vibe Score0
Human Vibe Score1
Training-Swan-6379This week

Nuts and bolts AI implementation for small business

How can small businesses use AI to increase sales or decrease expenses without massive disruption? One way for us is using AI to process our email history to identify patterns and write personalized messages based on past correspondence. According to legal advice in which I have confidence, email that is personalized for each recipient (and meets other standards) does not need to be opt in. If you disagree - understood - but spam morality is not the topic here. Bottom line - obviously a game changer. Knowing phrases people have used before becoming clients - and all of the possible permutations of those phrases, and detecting where those phrases show up will make our sales and marketing many times more effective for a fraction of the cost. There's a reason big corps. record calls, and now small business can leverage the same technology. We are setting up a process that yields accurate, up to date, comprehensive data for our own business operations. Our clients - who are they and how has their demographic changed over time? To answer this question and for email personalization, we also need access to external data sources e.g. like accurate up to date company demographics. IMO - the leader in company data in the US? THEY SUCK. We found there is no magic fairy who is going to make good data appear for our AI. The process of applying our own proprietary knowledge to code and categorize the data is just as important, and obviously highly sensitive. How do we leverage the AI technologies of companies like Google and Microsoft (or anyone else) without being their bitch? Below is a list of some of the sources of my business's data: Data sources: PST/OST/Other Email data files Microsoft data from Windows/O365 Windows/Linux/Android/IOS application logs and other data Web server logs for the company website. SEO/Analytics Data Google data export Google voice/VOIP logs OneDrive/G drive Other Phone system/cell service logs Other SAAS and in-house application data. Facebook/social media data for company pages. QuickBooks/other accounting systems/business bank account logs POS/Credit card processing systems/PayPal, etc. OSINT to fill in the blanks

My clients are obsessed with AI and it's driving me nuts – are there any actually useful AI tools for service businesses?
reddit
LLM Vibe Score0
Human Vibe Score-0.333
12131415161718190This week

My clients are obsessed with AI and it's driving me nuts – are there any actually useful AI tools for service businesses?

I have a roster of a few home service companies (plumbers, roofers, landscapers, etc.) that I do freelance marketing for. Lately, the owners I work with have developed a serious case of AI shiny object syndrome. They’re bombarding me with links to scammy IG ads for “game-changing” AI tools they think will save their businesses overnight. Even talking about replacing their CSRs with "virtual agents". This will obviously lead to some terrible customer experiences, but all they can see is dollar signs at the prospect of laying off that part of their labor force. If I keep pushing back and pointing out how short sighted some of these ideas are, they’ll eventually find someone else that will implement them. So, I’m trying to get out in front of this a little bit and find any AI tools that don’t suck—something I can pitch back to them that’s actually useful and not just a fancy new way to ruin their customer experience. Then when they brag to their other buddies in the trades about how "cutting edge" their business is, it will be in part because of me, not in spite of me. Any suggestions for AI tools that: Help small service businesses without completely alienating their customers? Automate repetitive tasks in a way that doesn’t scream “this was done by a robot”? Aren’t just some scammy overpriced subscription service with a flashy demo? If you’ve actually used something that works, I’d love to hear about it. Honestly, the bar is low. Just help me stop these guys from accidentally burning their businesses down with bad AI ideas.

My clients are obsessed with AI and it's driving me nuts – are there any actually useful AI tools for service businesses?
reddit
LLM Vibe Score0
Human Vibe Score-0.333
12131415161718190This week

My clients are obsessed with AI and it's driving me nuts – are there any actually useful AI tools for service businesses?

I have a roster of a few home service companies (plumbers, roofers, landscapers, etc.) that I do freelance marketing for. Lately, the owners I work with have developed a serious case of AI shiny object syndrome. They’re bombarding me with links to scammy IG ads for “game-changing” AI tools they think will save their businesses overnight. Even talking about replacing their CSRs with "virtual agents". This will obviously lead to some terrible customer experiences, but all they can see is dollar signs at the prospect of laying off that part of their labor force. If I keep pushing back and pointing out how short sighted some of these ideas are, they’ll eventually find someone else that will implement them. So, I’m trying to get out in front of this a little bit and find any AI tools that don’t suck—something I can pitch back to them that’s actually useful and not just a fancy new way to ruin their customer experience. Then when they brag to their other buddies in the trades about how "cutting edge" their business is, it will be in part because of me, not in spite of me. Any suggestions for AI tools that: Help small service businesses without completely alienating their customers? Automate repetitive tasks in a way that doesn’t scream “this was done by a robot”? Aren’t just some scammy overpriced subscription service with a flashy demo? If you’ve actually used something that works, I’d love to hear about it. Honestly, the bar is low. Just help me stop these guys from accidentally burning their businesses down with bad AI ideas.

My clients are obsessed with AI and it's driving me nuts – are there any actually useful AI tools for service businesses?
reddit
LLM Vibe Score0
Human Vibe Score-0.333
12131415161718190This week

My clients are obsessed with AI and it's driving me nuts – are there any actually useful AI tools for service businesses?

I have a roster of a few home service companies (plumbers, roofers, landscapers, etc.) that I do freelance marketing for. Lately, the owners I work with have developed a serious case of AI shiny object syndrome. They’re bombarding me with links to scammy IG ads for “game-changing” AI tools they think will save their businesses overnight. Even talking about replacing their CSRs with "virtual agents". This will obviously lead to some terrible customer experiences, but all they can see is dollar signs at the prospect of laying off that part of their labor force. If I keep pushing back and pointing out how short sighted some of these ideas are, they’ll eventually find someone else that will implement them. So, I’m trying to get out in front of this a little bit and find any AI tools that don’t suck—something I can pitch back to them that’s actually useful and not just a fancy new way to ruin their customer experience. Then when they brag to their other buddies in the trades about how "cutting edge" their business is, it will be in part because of me, not in spite of me. Any suggestions for AI tools that: Help small service businesses without completely alienating their customers? Automate repetitive tasks in a way that doesn’t scream “this was done by a robot”? Aren’t just some scammy overpriced subscription service with a flashy demo? If you’ve actually used something that works, I’d love to hear about it. Honestly, the bar is low. Just help me stop these guys from accidentally burning their businesses down with bad AI ideas.


Seeking Feedback & Support: Launching a Nut Mix Startup to Improve Gut Health
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No_Tax_1155This week

Seeking Feedback & Support: Launching a Nut Mix Startup to Improve Gut Health

This txt is AI summarized but I read it, he just restructured my thoughts accurately. Hey all, I’m Ilia, a Seattle-based entrepreneur working on a product that’s all about making healthy eating easier. I’m creating a premium nut mix with 16+ different nuts (70% organic) aimed at helping people improve their microbiome and overall health. The concept is simple: diverse ingredients lead to better gut health, reduced inflammation, and more energy. No more juggling 20 bags of different foods—my nut mix is a convenient, delicious solution. I’m in the early stages and raising about $7,000 to cover things like regulatory compliance, a commercial kitchen rental, quality ingredients, packaging, and a basic brand presence. I’ve poured my own savings into this and am now turning to the community for support, advice, and maybe even early funding. I made a short (12-min) video walking through the concept, the budget breakdown, and my long-term vision (expanding to seeds, fruit mixes, and maybe even a billion-dollar brand one day!). I’d love your honest feedback, connections, or suggestions. If you’re interested in supporting, even by sharing this post, I really appreciate it. Feel free to ask me anything—transparency is key for me, and I want to build something that genuinely helps people live healthier. https://www.gofundme.com/f/support-my-goal-to-make-healthy-eating-easy-and-convenient

Running and selling multiple side projects alongside a 9-5
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leanpreneur1This week

Running and selling multiple side projects alongside a 9-5

My current side project started 56 days ago when I started writing 1,000 words per day. My core businesses are an agency and job board, and I just needed a creative outlet. The likes of Chris Guillebeau and Nathan Barry attribute their progression to writing so I thought I’d see if it might do the same for me. At first I was just vomiting words onto the screen, I made a blog and wrote mainly technical guides related to my skills. Over time I realised I was writing more and more about running a business as a solopreneur, or lean operator. There is tons of content out there giving you the Birds Eye of going from 0 to £10m. Inspiring stuff, but I think there is a void in real content, explaining the nuts and bolts of the how.  What is the day-to-day like for the solopreneurs who make a good living and have plenty of free time? That’s what I’m striving for anyway. I’m not talking about the 7-figure outliers. Or the ones teaching you to make content so you can have a business teaching others how to make content, and so on. I’m also sick of the ‘I made $X in 5 minutes and how you can too’  So, I started chatting to people in my network who run lean businesses and/or side hustles. I ask them a bit about their journey and ask them to teach something - how they operate, or a skill/process/system/tool that other people like you/me will find useful. One of my first chats was with Sam Dickie, who runs multiple side projects so thought I’d share here, see if others find it useful and get some feedback. I’ve removed all links as I’ve never posted on Reddit before so conscious of not being promotional, I’m posting this stuff to a tiny email list of friends with no upsells. Just finding my feet on whether others find it useful or not: — Sam is a serial entrepreneur who builds projects in his spare time whilst working a 9-5. He’s scaled and sold multiple ventures and currently runs one of the best newsletters out there for builders and entrepreneurs. Building audience through newsletters has always been a cornerstone strategy for him, so, along with sharing his advice on solopreneurism, he’s also generously shared his lean newsletter writing process. About Sam Sam is a Senior Product Manager who has spent the last 15 years working in the tech sector after starting his career as a town planner. In addition to his job he spends some of his spare time building side projects. These have included a 3D printing startup, a tech directory, a newsletter, a beta product directory, and consultancy. Sam is the epitome of making a success out of following your interest and curiosity. It’s clear he enjoys his business ventures and builds in a risk-free way.   It’s often touted by business gurus to avoid building around your interests, but Sam bucks the trend successfully. I think he’s someone who has already found his 1,000 true fans.  Descending rabbit holes, Sam’s journey of invention and curation 3D printing Sam’s first foray into launching a startup was with Fiilo, a 3D printing business. This was at the height of the 3D printing craze and he self-admits that he used the launch as an excuse to buy a 3D printer. He ended up with two and launching a product called GrowGo. GrowGo is a sustainable 3D-printed product that turns any bottle into somewhere that you can grow plants and herbs. He eventually sold this business and the printers, making around £10k. Along the way, he was exposed to various business tasks, including building a website in Weebly, the biggest nocode website builder of the time, and built an API that enabled print on demand for his product. NoCode.Tech The experiences of building as someone non-technical led to numerous friends asking how he built all of this tech. Back then, nocode wasn’t popular, and it had almost zero search volume, so Sam created a basic directory. A quick landing page on Weebly with a basic value prop, a short explanation and a list of the tools he had used before. It hit the top spot on Product Hunt, and he landed 2,000 subscribers in the first 48 hours. But, he hadn’t built it at this point, so he set about getting to work. He built the directory and list to 30,000 subs and monetised the site through advertising. At its peak with Sam, it was receiving about £2,000 per month in ad revenue. He was still working his 9-5 at this point, so thought it might be a good time to exit. The site was still growing, but it was becoming anxiety inducing whilst he was still working full-time. So, he ended up selling the site and making friend’s with the buyer. Fast forwarding a bit, Nocode.tech was eventually acquired by Stackr, a nocode app. Sam was working for their competitor at the time and ended up being offered a job by his friend who acquired the site. All of this from a side project in his area of passion. Creator Club After selling the directory, Sam lost his outlet for sharing his tools and learnings.  Being fascinated with curation and loving sifting through for nuggets, he invested more time into his personal website and launched Creator Club newsletter. Sam writes monthly and currently has over 8,000 subs. It’s one of the few newsletters that I let bypass my email filters and land in my main inbox. Life as a Part-Time Multipreneur Side Hustler If it’s not obvious already Sam is a curiosity led business creator. He’s found that the products without a revenue focus or intention have ironically outperformed those created for the sole purpose of creating money. He enjoys working on his side hustles. He could have run the Nocode.Tech for 10 more years and wouldn’t have tired of it as it’s a byproduct of his interest. For this reason, he has also created the Beta Directory, simply because he loves unearthing early-stage products. He admits he gets the fear when he thinks about quitting his 9-5, although he suspects if he devoted the same energy to one of his projects it could replace his income (no doubts from me here). This same fear means that he can run his ventures with less fear. This way, he can experiment with freedom and isn’t risking the ranch with a young family to consider. For example, recently he stopped paid sponsors on his newsletter as it was more stress than the value of the income to him. Sam divides his time on evenings and weekends (unequally) between the following: Creator Club Validation Co Beta directory Consultancy The pure side hustle status magnifies the need to run lean, let’s jump into his process…. Sam’s lean newsletter curation and creation process Starting out publishing his personal newsletter Going against his expertise, Sam originally over-engineered his process.  He curated with Feedly and tried to automate the full writing process with Zapier. The trouble is that there are too many points of failure which can lead the whole  chain to break down, and you spend more time fixing the system. For a 200 subscriber newsletter, he needed to pare things back. His set-up now Sam scaled back and now simple builds automations when he needs them. He keeps the process simple, right down to the design and any welcome automations. Keeping things real We touched on the trend that keeping things raw is better. Content has come full circle with the advent of AI. Everything looks too perfect and consequently, people’s tastes are changing. Sam mentioned watermarks that show content isn’t AI written, and we referenced content such as Greg Isenberg’s sketches, and Chris Donnelly’s image posts. \\Step by Step Process:\\ Using Stoop Inbox to manage sources Curation with Pocket Managing content with Airtable and Zapier Using Bearly to summarise Substack for writing Monitoring content sources Sam uses Stoop Inbox, an RSS curation tool, to manage his content sources. It gives him a dedicated email address for newsletters and he follows an Inbox Zero methodology. He checks in daily in Stoop, and on X, Reddit and IndieHackers. With X, he just uses the standard interface but has been careful to curate his feed, sometimes adding in extra notifications to hear from interesting people. Highlighting content When curating links, Sam uses Arc browser and the Pocket extension to save links. It’s super simple and lightweight. He creates tags which trigger an automation that curates the link to Airtable. If you watch the video, here’s a shoutout to Alice, the AI interface I use which has recently featured on Product Hunt. It’s a fantastic tool with bags of potential to enhance a solopreneur’s life. Ranking and sorting content He sends the links indexed using Pocket to a basic Airtable base via Zapier. From there, he grades the content and sets aside some time to read it in more depth. Pocket pulls through the title, metadata, and URL link. Review Sam does this manually but has used a tool as a shortcut for digesting long form content — Bearly.ai. Bearly.ai was created by Trung Phan and linking back to raw content, Trung is 1/3 of the hosts on the Not Investment Advice podcast. Its irreverent style and thumbnail are an example of a successful podcast that doesn’t over polish. Writing it all up Being a huge Notion fan (check out the free templates on his site), Sam originally used Notion for writing and linked it into Revue. When Elon sunsetted Revue, he switched to Substack. He loves the Substack interface so drafts in Substack based on a duplication of last month’s edition. Before publishing, Sam runs through a 10-point Notion checklist, which he shared with me. Parting Advice Keep your tool stack as lean as possible. Avoid tool switching to the shiny new object. Getting launched quickly is key. Don’t think that you have to be everywhere for distribution, Sam sticks with what he knows on X and LinkedIn. Overall, he advises just keeping things simple and therefore minimising risk. Resources He says they’re cliche, but I don’t agree; they’re timeless. Paul Graham of Y Combinator is someone Sam recommends following. He doesn’t write much, which is great as Sam gets anxiety when someone good often writes and he can’t keep up with the writing. His content is well thought out and distills complex concepts in entrepreneurship and startups. In addition, Sam loves Naval Ravikant’s approach. He mentions checking out the Almanac of Naval Ravikant for collected wisdom. Follow Sam’s Journey Again, not going to link here but you can find Sam’s stuff easily enough if you want to. His personal website is beautiful and contains loads of free downloads. He has also curated personal websites he admires if you need some inspiration. Sam is a super nice guy so reach out to him, I did before I started my personal blog recently, and he gave me some great advice. Also, worth keeping an eye on Validation Co, where he aims to help early-stage makers and creators validate their ideas. He’s building super slow — trying to enjoy the process without unachievable deadlines. Maintaining his stamina and passion. Amazing, I hope he writes more about that soon! -- That’s my second shot at an interview, hope you enjoyed it and found something useful in it. I’m talking to a marketplace founder who spends 2–3 hours per month his project, a multiple job board owner with a 9-5 and a leading book designer next. As this is my side project, should I keep going?

How a Small Startup in Asia Secured a Contract with the US Department of Homeland Security
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Royal_Rest8409This week

How a Small Startup in Asia Secured a Contract with the US Department of Homeland Security

Uzair Javaid, a Ph.D. with a passion for data privacy, co-founded Betterdata to tackle one of AI's most pressing challenges: protecting privacy while enabling innovation. Recently, Betterdata secured a lucrative contract with the US Department of Homeland Security, 1 of only 4 companies worldwide to do so and the only one in Asia. Here's how he did it: The Story So what's your story? I grew up in Peshawar, Pakistan, excelling in coding despite studying electrical engineering. Inspired by my professors, I set my sights on studying abroad and eventually earned a Ph.D. scholarship at NUS Singapore, specializing in data security and privacy. During my research, I ethically hacked Ethereum and published 15 papers—three times the requirement. While wrapping up my Ph.D., I explored startup ideas and joined Entrepreneur First, where I met Kevin Yee. With his expertise in generative models and mine in privacy, we founded Betterdata. Now, nearly three years in, we’ve secured a major contract with the U.S. Department of Homeland Security—one of only four companies globally and the only one from Asia. The Startup In a nutshell, what does your startup do? Betterdata is a startup that uses AI and synthetic data generation to address two major challenges: data privacy and the scarcity of high-quality data for training AI models. By leveraging generative models and privacy-enhancing technologies, Betterdata enables businesses, such as banks, to use customer data without breaching privacy regulations. The platform trains AI on real data, learns its patterns, and generates synthetic data that mimics the real thing without containing any personal or sensitive information. This allows companies to innovate and develop AI solutions safely and ethically, all while tackling the growing need for diverse, high-quality data in AI development. How did you conduct ideation and validation for your startup? The initial idea for Betterdata came from personal experience. During my Ph.D., I ethically hacked Ethereum’s blockchain, exposing flaws in encryption-based data sharing. This led me to explore AI-driven deep synthesis technology—similar to deepfakes but for structured data privacy. With GDPR impacting 28M+ businesses, I saw a massive opportunity to help enterprises securely share data while staying compliant. To validate the idea, I spoke to 50 potential customers—a number that strikes the right balance. Some say 100, but that’s impractical for early-stage founders. At 50, patterns emerge: if 3 out of 10 mention the same problem, and this repeats across 50, you have 10–15 strong signals, making it a solid foundation for an MVP. Instead of outbound sales, which I dislike, we used three key methods: Account-Based Marketing (ABM)—targeting technically savvy users with solutions for niche problems, like scaling synthetic data for banks. Targeted Content Marketing—regular customer conversations shaped our thought leadership and outreach. Raising Awareness Through Partnerships—collaborating with NUS, Singapore’s PDPC, and Plug and Play to build credibility and educate the market. These strategies attracted serious customers willing to pay, guiding Betterdata’s product development and market fit. How did you approach the initial building and ongoing product development? In the early stages, we built synthetic data generation algorithms and a basic UI for proof-of-concept, using open-source datasets to engage with banks. We quickly learned that banks wouldn't share actual customer data due to privacy concerns, so we had to conduct on-site installations and gather feedback to refine our MVP. Through continuous consultation with customers, we discovered real enterprise data posed challenges, such as missing values, which led us to adapt our prototype accordingly. This iterative approach of listening to customer feedback and observing their usage allowed us to improve our product, enhance UX, and address unmet needs while building trust and loyalty. Working closely with our customers also gives us a data advantage. Our solution’s effectiveness depends on customer data, which we can't fully access, but bridging this knowledge gap gives us a competitive edge. The more customers we test on, the more our algorithms adapt to diverse use cases, making it harder for competitors to replicate our insights. My approach to iteration is simple: focus solely on customer feedback and ignore external noise like trends or advice. The key question for the team is: which customer is asking for this feature or solution? As long as there's a clear answer, we move forward. External influences, such as AI hype, often bring more confusion than clarity. True long-term success comes from solving real customer problems, not chasing trends. Customers may not always know exactly what they want, but they understand their problems. Our job is to identify these problems and solve them in innovative ways. While customers may suggest specific features, we stay focused on solving the core issue rather than just fulfilling their exact requests. The idea aligns with the quote often attributed to Henry Ford: "If I asked people what they wanted, they would have said faster horses." The key is understanding their problems, not just taking requests at face value. How do you assess product-market fit? To assess product-market fit, we track two key metrics: Customers' Willingness to Pay: We measure both the quantity and quality of meetings with potential customers. A high number of meetings with key decision-makers signals genuine interest. At Betterdata, we focused on getting meetings with people in banks and large enterprises to gauge our product's resonance with the target market. How Much Customers Are Willing to Pay: We monitor the price customers are willing to pay, especially in the early stages. For us, large enterprises, like banks, were willing to pay a premium for our synthetic data platform due to the growing need for privacy tech. This feedback guided our product refinement and scaling strategy. By focusing on these metrics, we refined our product and positioned it for scaling. What is your business model? We employ a structured, phase-driven approach for out business model, as a B2B startup. I initially struggled with focusing on the core value proposition in sales, often becoming overly educational. Eventually, we developed a product roadmap with models that allowed us to match customer needs to specific offerings and justify our pricing. Our pricing structure includes project-based pilots and annual contracts for successful deployments. At Betterdata, our customer engagement unfolds across three phases: Phase 1: Trial and Benchmarking \- We start with outreach and use open-source datasets to showcase results, offering customers a trial period to evaluate the solution. Phase 2: Pilot or PoC \- After positive trial results, we conduct a PoC or pilot using the customer’s private data, with the understanding that successful pilots lead to an annual contract. Phase 3: Multi-Year Contracts \- Following a successful pilot, we transition to long-term commercial contracts, focusing on multi-year agreements to ensure stability and ongoing partnerships. How do you do marketing for your brand? We take a non-conventional approach to marketing, focusing on answering one key question: Which customers are willing to pay, and how much? This drives our messaging to show how our solution meets their needs. Our strategy centers around two main components: Building a network of lead magnets \- These are influential figures like senior advisors, thought leaders, and strategic partners. Engaging with institutions like IMDA, SUTD, and investors like Plug and Play helps us gain access to the right people and foster warm introductions, which shorten our sales cycle and ensure we’re reaching the right audience. Thought leadership \- We build our brand through customer traction, technology evidence, and regulatory guidelines. This helps us establish credibility in the market and position ourselves as trusted leaders in our field. This holistic approach has enabled us to navigate diverse market conditions in Asia and grow our B2B relationships. By focusing on these areas, we drive business growth and establish strong trust with stakeholders. What's your advice for fundraising? Here are my key takeaways for other founders when it comes to fundraising: Fundraise When You Don’t Need To We closed our seed round in April 2023, a time when we weren't actively raising. Founders should always be in fundraising mode, even when they're not immediately in need of capital. Don’t wait until you have only a few months of runway left. Keep the pipeline open and build relationships. When the timing is right, execution becomes much easier. For us, our investment came through a combination of referrals and inbound interest. Even our lead investor initially rejected us, but after re-engaging, things eventually fell into place. It’s crucial to stay humble, treat everyone with respect, and maintain those relationships for when the time is right. Be Mindful of How You Present Information When fundraising, how you present information matters a lot. We created a comprehensive, easily digestible investment memo, hosted on Notion, which included everything an investor might need—problem, solution, market, team, risks, opportunities, and data. The goal was for investors to be able to get the full picture within 30 minutes without chasing down extra details. We also focused on making our financial model clear and meaningful, even though a 5-year forecast might be overkill at the seed stage. The key was clarity and conciseness, and making it as easy as possible for investors to understand the opportunity. I learned that brevity and simplicity are often the best ways to make a memorable impact. For the pitch itself, keep it simple and focus on 4 things: problem, solution, team, and market. If you can summarize each of these clearly and concisely, you’ll have a compelling pitch. Later on, you can expand into market segments, traction, and other metrics, but for seed-stage, focus on those four areas, and make sure you’re strong in at least three of them. If you do, you'll have a compelling case. How do you run things day-to-day? i.e what's your operational workflow and team structure? Here's an overview of our team structure and process: Internally: Our team is divided into two main areas: backend (internal team) and frontend (market-facing team). There's no formal hierarchy within the backend team. We all operate as equals, defining our goals based on what needs to be developed, assigning tasks, and meeting weekly to share updates and review progress. The focus is on full ownership of tasks and accountability for getting things done. I also contribute to product development, identifying challenges and clearing obstacles to help the team move forward. Backend Team: We approach tasks based on the scope defined by customers, with no blame or hierarchy. It's like a sports team—sometimes someone excels, and other times they struggle, but we support each other and move forward together. Everyone has the creative freedom to work in the way that suits them best, but we establish regular meetings and check-ins to ensure alignment and progress. Frontend Team: For the market-facing side, we implement a hierarchy because the market expects this structure. If I present myself as "CEO," it signals authority and credibility. This distinction affects how we communicate with the market and how we build our brand. The frontend team is split into four main areas: Business Product (Software Engineering) Machine Learning Engineering R&D The C-suite sits at the top, followed by team leads, and then the executors. We distill market expectations into actionable tasks, ensuring that everyone is clear on their role and responsibilities. Process: We start by receiving market expectations and defining tasks based on them. Tasks are assigned to relevant teams, and execution happens with no communication barriers between team members. This ensures seamless collaboration and focused execution. The main goal is always effectiveness—getting things done efficiently while maintaining flexibility in how individuals approach their work. In both teams, there's an emphasis on accountability, collaboration, and clear communication, but the structure varies according to the nature of the work and external expectations.

Recently hit 6,600,000 monthly organic traffic for a B2C SaaS website. Here's the 40 tips that helped me make that happen.
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Recently hit 6,600,000 monthly organic traffic for a B2C SaaS website. Here's the 40 tips that helped me make that happen.

Hey guys! So as title says, we recently hit 6,600,000 monthly organic traffic / month for a B2C SaaS website (screenshot. Can't give name publicly, but can show testimonial to a mod). Here's 40 tips that "helped" me make this happen. If you get some value of the post, I write an SEO tip every other day on /r/seogrowth. There's around 10 more tips already up there other than the ones I mention here. If you want to give back for all my walls of text, I'd appreciate a sub <3 Also, there are a bunch of free stuff I mention in the article: content outline, writer guidelines, SEO checklist, and other stuff. Here's the Google Doc with all that! Tip #1. Take SEO With a Grain of Salt A lot of the SEO advice and best practices on the internet are based on 2 things: Personal experiences and case studies of companies that managed to make SEO work for them. Google or John Mueller (Google’s Senior Webmaster Trends Analyst). And, unfortunately, neither of these sources are always accurate. Personal SEO accounts are simply about what worked for specific companies. Sometimes, what worked for others, won’t work for you. For example, you might find a company that managed to rank with zero link-building because their website already had a very strong backlink profile. If you’re starting with a fresh website, chances are, you won’t be able to get the same results. At the same time, information from Google or John Mueller is also not 100% accurate. For example, they’ve said that guest posting is against Google’s guidelines and doesn’t work… But practically, guest posting is a very effective link-building strategy. So the takeaway is this: Take all information you read about SEO with a grain of salt. Analyze the information yourself, and make your conclusions. SEO Tip #2. SEO Takes Time You’ve already heard this one before, but considering how many people keep asking, thought I'd include this anyway. On average, it’s going to take you 6 months to 2 years to get SEO results, depending on the following factors: Your backlink profile. The more quality backlinks you have (or build), the faster you’ll rank. Age of your website. If your website is older (or you purchased an aged website), you can expect your content to rank faster. Amount of content published. The more quality content you publish on your website, the more “authoritative” it is in the eyes of Google, and thus more likely to rank faster. SEO work done on the website. If a lot of your pages are already ranking on Google (page 2-3), it’s easier to get them to page #1 than if you just published the content piece. Local VS global SEO. Ranking locally is (sometimes) easier and faster than ranking globally. That said, some marketing agencies can use “SEO takes time” as an excuse for not driving results. Well, fortunately, there is a way to track SEO results from month #2 - #3 of work. Simply check if your new content pieces/pages are getting more and more impressions on Google Search Console month-to-month. While your content won’t be driving traffic for a while after being published, they’ll still have a growing number of impressions from month #2 or #3 since publication. SEO Tip #3. SEO Might Not Be The Best Channel For You In theory, SEO sounds like the best marketing channel ever. You manage to rank on Google and your marketing seemingly goes on auto-pilot - you’re driving new leads every day from existing content without having to lift a finger… And yet, SEO is not for everyone. Avoid SEO as a marketing channel if: You’re just getting started with your business and need to start driving revenue tomorrow (and not in 1-2 years). If this is you, try Google ads, Facebook ads, or organic marketing. Your target audience is pretty small. If you’re selling enterprise B2B software and have around 2,000 prospects in total worldwide, then it’s simply easier to directly reach out to these prospects. Your product type is brand-new. If customers don’t know your product exists, they probably won’t be Googling it. SEO Tip #4. Traffic Can Be a Vanity Metric I've seen hundreds of websites that drive 6-7 digits of traffic but generate only 200-300 USD per month from those numbers. “What’s the deal?” You might be thinking. “How can you fail to monetize that much traffic?” Well, that brings us to today’s tip: traffic can be a vanity metric. See, not all traffic is created equal. Ranking for “hormone balance supplement” is a lot more valuable than ranking for “Madagascar character names.” The person Googling the first keyword is an adult ready to buy your product. Someone Googling the latter, on the other hand, is a child with zero purchasing power. So, when deciding on which keywords to pursue, always keep in mind the buyer intent behind and don’t go after rankings or traffic just because 6-digit traffic numbers look good. SEO Tip #5. Push Content Fast Whenever you publish a piece of content, you can expect it to rank within 6 months to a year (potentially less if you’re an authority in your niche). So, the faster you publish your content, the faster they’re going to age, and, as such, the faster they’ll rank on Google. On average, I recommend you publish a minimum of 10,000 words of content per month and 20,000 to 30,000 optimally. If you’re not doing link-building for your website, then I’d recommend pushing for even more content. Sometimes, content velocity can compensate for the lack of backlinks. SEO Tip #6. Use Backlink Data to Prioritize Content You might be tempted to go for that juicy, 6-digit traffic cornerstone keyword right from the get-go... But I'd recommend doing the opposite. More often than not, to rank for more competitive, cornerstone keywords, you’ll need to have a ton of supporting content, high-quality backlinks, website authority, and so on. Instead, it’s a lot more reasonable to first focus on the less competitive keywords and then, once you’ve covered those, move on to the rest. Now, as for how to check keyword competitiveness, here are 2 options: Use Mozbar to see the number of backlinks for top-ranking pages, as well as their Domain Authority (DA). If all the pages ranking on page #1 have <5 backlinks and DA of 20 - 40, it’s a good opportunity. Use SEMrush or Ahrefs to sort your keywords by difficulty, and focus on the less difficult keywords first. Now, that said, keep in mind that both of these metrics are third-party, and hence not always accurate. SEO Tip #7. Always Start With Competitive Analysis When doing keyword research, the easiest way to get started is via competitive analysis. Chances are, whatever niche you’re in, there’s a competitor that is doing great with SEO. So, instead of having to do all the work from scratch, run their website through SEMrush or Ahrefs and steal their keyword ideas. But don’t just stop there - once you’ve borrowed keyword ideas from all your competitors, run the seed keywords through a keyword research tool such as UberSuggest or SEMrush Keyword Magic Tool. This should give you dozens of new ideas that your competitors might’ve missed. Finally, don’t just stop at borrowing your competitor’s keyword ideas. You can also borrow some inspiration on: The types of graphics and images you can create to supplement your blog content. The tone and style you can use in your articles. The type of information you can include in specific content pieces. SEO Tip #8. Source a LOT of Writers Content writing is one of those professions that has a very low barrier to entry. Anyone can take a writing course, claim to be a writer, and create an UpWork account… This is why 99% of the writers you’ll have to apply for your gigs are going to be, well, horrible. As such, if you want to produce a lot of content on the reg, you’ll need to source a LOT of writers. Let’s do the math: If, by posting a job ad, you source 100 writers, you’ll see that only 5 of them are a good fit. Out of the 5 writers, 1 has a very high rate, so they drop out. Another doesn’t reply back to your communication, which leaves you with 3 writers. You get the 3 writers to do a trial task, and only one turns out to be a good fit for your team. Now, since the writer is freelance, the best they can do is 4 articles per month for a total of 5,000-words (which, for most niches, ain’t all that much). So, what we’re getting at here is, to hire quality writers, you should source a LOT of them. SEO Tip #9. Create a Process for Filtering Writers If you follow the previous tip, you'll end up with a huge database of hundreds of writers. This creates a whole new problem: You now have a database of 500+ writers waiting for you to sift through them and decide which ones are worth the hire. It would take you 2-3 days of intense work to go through all these writers and vet them yourself. Let’s be real - you don’t have time for that. Here’s what you can do instead: When sourcing writers, always get them to fill in a Google form (instead of DMing or emailing you). In this form, make sure to ask for 3 relevant written samples, a link to the writer’s portfolio page, and the writer’s rate per word. Create a SOP for evaluating writers. The criteria for evaluation should be: Level of English. Does the writer’s sample have any English mistakes? If so, they’re not a good fit. Quality of Samples. Are the samples long-form and engaging content or are they boring 500-word copy-pastes? Technical Knowledge. Has the writer written about a hard-to-explain topic before? Anyone can write about simple topics like traveling—you want to look for someone who knows how to research a new topic and explain it in a simple and easy-to-read way. If someone’s written about how to create a perfect cover letter, they can probably write about traveling, but the opposite isn’t true. Get your VA to evaluate the writer’s samples as per the criteria above and short-list writers that seem competent. If you sourced 500 writers, the end result of this process should be around 50 writers. You or your editor goes through the short-list of 50 writers and invites 5-10 for a (paid) trial task. The trial task is very important - you’ll sometimes find that the samples provided by the writer don’t match their writing level. SEO Tip #10. Use the Right Websites to Find Writers Not sure where to source your writers? Here are some ideas: ProBlogger \- Our #1 choice - a lot of quality writers frequent this website. LinkedIn \- You can headhunt content writers in specific locations. Upwork \- If you post a content gig, most writers are going to be awful. Instead, I recommend headhunting top writers instead. WeWorkRemotely \- Good if you’re looking to make a full-time remote hire. Facebook \- There are a ton of quality Facebook groups for writers. Some of our faves are Cult of Copy Job Board and Content Marketing Lounge. SEO Tip #11. Always Use Content Outlines When giving tasks to your writing team, you need to be very specific about the instructions you give them. Don’t just provide a keyword and tell them to “knock themselves out.” The writer isn’t a SEO expert; chances are, they’re going to mess it up big-time and talk about topics that aren’t related to the keyword you’re targeting. Instead, when giving tasks to writers, do it through content outlines. A content outline, in a nutshell, is a skeleton of the article they’re supposed to write. It includes information on: Target word count (aim for the same or 50% more the word count than that of the competition). Article title. Article structure (which sections should be mentioned and in what order). Related topics of keywords that need to be mentioned in the article. Content outline example in the URL in the post intro. SEO Tip #12. Focus on One Niche at a Time I used to work with this one client that had a SaaS consisting of a mixture of CRM, Accounting Software, and HRS. I had to pick whether we were going to focus on topics for one of these 3 niches or focus on all of them at the same time. I decided to do the former. Here’s why: When evaluating what to rank, Google considers the authority of your website. If you have 60 articles about accounting (most of which link to each other), you’re probably an authority in the niche and are more likely to get good rankings. If you have 20 sales, 20 HR, and 20 accounting articles, though, none of these categories are going to rank as well. It always makes more sense to first focus on a single niche (the one that generates the best ROI for your business), and then move on to the rest. This also makes it easier to hire writers - you hire writers specialized in accounting, instead of having to find writers who can pull off 3 unrelated topics. SEO Tip #13. Just Hire a VA Already It’s 2021 already guys—unless you have a virtual assistant, you’re missing out big-time. Since a lot of SEO tasks are very time-consuming, it really helps to have a VA around to take over. As long as you have solid SOPs in place, you can hire a virtual assistant, train them, and use them to free up your time. Some SEO tasks virtual assistants can help with are: Internal linking. Going through all your blog content and ensuring that they link to each other. Backlink prospecting. Going through hundreds of websites daily to find link opportunities. Uploading content on WordPress and ensuring that the content is optimized well for on-page SEO. SEO Tip #14. Use WordPress (And Make Your Life Easier) Not sure which CMS platform to use? 99% of the time, you’re better off with WordPress. It has a TON of plugins that will make your life easier. Want a drag & drop builder? Use Elementor. It’s cheap, efficient, extremely easy to learn, and comes jam-packed with different plugins and features. Wix, SiteGround, and similar drag & drops are pure meh. SEO Tip #15. Use These Nifty WordPress Plugins There are a lot of really cool WordPress plugins that can make your (SEO) life so much easier. Some of our favorites include: RankMath. A more slick alternative to YoastSEO. Useful for on-page SEO. Smush. App that helps you losslessly compress all images on your website, as well as enables lazy loading. WP Rocket. This plugin helps speed up your website pretty significantly. Elementor. Not a techie? This drag & drop plugin makes it significantly easier to manage your website. WP Forms. Very simple form builder. Akismet Spam Protection. Probably the most popular anti-spam WP plugin. Mammoth Docx. A plugin that uploads your content from a Google doc directly to WordPress. SEO Tip #16. No, Voice Search Is Still Not Relevant Voice search is not and will not be relevant (no matter what sensationalist articles might say). Sure, it does have its application (“Alexa, order me toilet paper please”), but it’s pretty niche and not relevant to most SEOs. After all, you wouldn’t use voice search for bigger purchases (“Alexa, order me a new laptop please”) or informational queries (“Alexa, teach me how to do accounting, thanks”). SEO Tip #17. SEO Is Obviously Not Dead I see these articles every year - “SEO is dead because I failed to make it work.” SEO is not dead and as long as there are people looking up for information/things online, it never will be. And no, SEO is not just for large corporations with huge budgets, either. Some niches are hypercompetitive and require a huge link-building budget (CBD, fitness, VPN, etc.), but they’re more of an exception instead of the rule. SEO Tip #18. Doing Local SEO? Focus on Service Pages If you’re doing local SEO, you’re better off focusing on local service pages than blog content. E.g. if you’re an accounting firm based in Boston, you can make a landing page about /accounting-firm-boston/, /tax-accounting-boston/, /cpa-boston/, and so on. Or alternatively, if you’re a personal injury law firm, you’d want to create pages like /car-accident-law-firm/, /truck-accident-law-firm/, /wrongful-death-law-firm/, and the like. Thing is, you don’t really need to rank on global search terms—you just won’t get leads from there. Even if you ranked on the term “financial accounting,” it wouldn’t really matter for your bottom line that much. SEO Tip #19. Engage With the SEO Community The SEO community is (for the most part) composed of extremely helpful and friendly people. There are a lot of online communities (including this sub) where you can ask for help, tips, case studies, and so on. Some of our faves are: This sub :) SEO Signals Lab (FB Group) Fat Graph Content Ops (FB Group) Proper SEO Group (FB Group) BigSEO Subreddit SEO Tip #20. Test Keywords Before Pursuing Them You can use Google ads to test how profitable any given keyword is before you start trying to rank for it. The process here is: Create a Google Ads account. Pick a keyword you want to test. Create a landing page that corresponds to the search intent behind the keyword. Allocate an appropriate budget. E.g. if you assume a conversion rate of 2%, you’d want to buy 100+ clicks. If the CPC is 2 USD, then the right budget would be 200 USD plus. Run the ads! If you don’t have the budget for this, you can still use the average CPC for the keyword to estimate how well it’s going to convert. If someone is willing to bid 10 USD to rank for a certain keyword, it means that the keyword is most probably generating pretty good revenue/conversions. SEO Tip #21. Test & Improve SEO Headlines Sometimes, you’ll see that you’re ranking in the top 3 positions for your search query, but you’re still not driving that much traffic. “What’s the deal?” you might be asking. Chances are, your headline is not clickable enough. Every 3-4 months, go through your Google Search Console and check for articles that are ranking well but not driving enough traffic. Then, create a Google sheet and include the following data: Targeted keyword Page link CTR (for the last 28 days) Date when you implemented the new title Old title New title New CTR (for the month after the CTR change was implemented) From then on, implement the new headline and track changes in the CTR. If you don’t reach your desired result, you can always test another headline. SEO Tip #22. Longer Content Isn’t Always Better Content You’ve probably heard that long-form content is where it’s at in 2021. Well, this isn’t always the case. Rather, this mostly depends on the keyword you’re targeting. If, for example, you’re targeting the keyword “how to tie a tie,” you don’t need a long-ass 5,000-word mega-guide. In such a case, the reader is looking for something that can be explained in 200-300 words and if your article fails to do this, the reader will bounce off and open a different page. On the other hand, if you’re targeting the keyword “how to write a CV,” you’ll need around 4,000 to 5,000 words to adequately explain the topic and, chances are, you won’t rank with less. SEO Tip #23. SEO is Not All About Written Content More often than not, when people talk about SEO they talk about written blog content creation. It’s very important not to forget, though, that blog content is not end-all-be-all for SEO. Certain keywords do significantly better with video content. For example, if the keyword is “how to do a deadlift,” video content is going to perform significantly better than blog content. Or, if the keyword is “CV template,” you’ll see that a big chunk of the rankings are images of the templates. So, the lesson here is, don’t laser-focus on written content—keep other content mediums in mind, too. SEO Tip #24. Write For Your Audience It’s very important that your content resonates well with your target audience. If, for example, you’re covering the keyword “skateboard tricks,” you can be very casual with your language. Heck, it’s even encouraged! Your readers are Googling the keyword in their free time and are most likely teens or in their early 20s. Meaning, you can use informal language, include pop culture references, and avoid complicated language. Now, on the other hand, if you’re writing about high-level investment advice, your audience probably consists of 40-something suit-and-ties. If you include Rick & Morty references in your article, you'll most likely lose credibility and the Googler, who will go to another website. Some of our best tips on writing for your audience include: Define your audience. Who’s the person you’re writing for? Are they reading the content at work or in their free time? Keep your reader’s level of knowledge in mind. If you’re covering an accounting 101 topic, you want to cover the topic’s basics, as the reader is probably a student. If you’re writing about high-level finance, though, you don’t have to teach the reader what a balance sheet is. More often than not, avoid complicated language. The best practice is to write on a 6th-grade level, as it’s understandable for anyone. Plus, no one wants to read Shakespeare when Googling info online (unless they’re looking for Shakespeare's work, of course). SEO Tip #25. Create Compelling Headlines Want to drive clicks to your articles? You’ll need compelling headlines. Compare the following headline: 101 Productivity Tips \[To Get Things Done in 2021\] With this one: Productivity Tips Guide Which one would you click? Data says it’s the first! To create clickable headlines, I recommend you include the following elements: Keyword. This one’s non-negotiable - you need to include the target keyword in the headline. Numbers. If Buzzfeed taught us anything, it’s that people like to click articles with numbers in their titles. Results. If I read your article, what’s going to be the end result? E.g. “X Resume tips (to land the job)”.* Year (If Relevant). Adding a year to your title shows that the article is recent (which is relevant for some specific topics). E.g. If the keyword is “Marketing Trends,” I want to know marketing trends in 2021, not in 2001. So, adding a year in the title makes the headline more clickable. SEO Tip #26. Make Your Content Visual How good your content looks matters, especially if you're in a competitive niche. Here are some tips on how to make your content as visual as possible: Aim for 2-4 sentences per paragraph. Avoid huge blocks of text. Apply a 60-65% content width to your blog pages. Pick a good-looking font. I’d recommend Montserrat, PT Sans, and Roboto. Alternatively, you can also check out your favorite blogs, see which fonts they’re using, and do the same. Use a reasonable font size. Most top blogs use font sizes ranging from 16 pt to 22 pt. Add images when possible. Avoid stock photos, though. No one wants to see random “office people smiling” scattered around your blog posts. Use content boxes to help convey information better. Content boxes example in the URL in the intro of the post. SEO Tip #27. Ditch the Skyscraper Technique Already Brian Dean’s skyscraper technique is awesome and all, but the following bit really got old: “Hey \[name\], I saw you wrote an article. I, too, wrote an article. Please link to you?” The theory here is, if your content is good, the person will be compelled to link to it. In practice, though, the person really, really doesn’t care. At the end of the day, there’s no real incentive for the person to link to your content. They have to take time out of their day to head over to their website, log in to WordPress, find the article you mentioned, and add a link... Just because some stranger on the internet asked them to. Here’s something that works much better: Instead of fake compliments, be very straightforward about what you can offer them in exchange for that link. Some things you can offer are: A free version of your SaaS. Free product delivered to their doorstep. Backlink exchange. A free backlink from your other website. Sharing their content to your social media following. Money. SEO Tip #28. Get the URL Slug Right for Seasonal Content If you want to rank on a seasonal keyword, there are 2 ways to do this. If you want your article to be evergreen (i.e. you update it every year with new information), then your URL should not contain the year. E.g. your URL would be /saas-trends/, and you simply update the article’s contents+headline each year to keep it timely. If you’re planning on publishing a new trends report annually, though, then you can add a year to the URL. E.g. /saas-trends-2020/ instead of /saas-trends/. SEO Tip #29. AI Content Tools Are a Mixed Bag Lots of people are talking about AI content tools these days. Usually, they’re either saying: “AI content tools are garbage and the output is horrible,” Or: “AI content tools are a game-changer!” So which one is it? The truth is somewhere in-between. In 2021, AI content writing tools are pretty bad. The output you’re going to get is far from something you can publish on your website. That said, some SEOs use such tools to get a very, very rough draft of the article written, and then they do intense surgery on it to make it usable. Should you use AI content writing tools? If you ask me, no - it’s easier to hire a proficient content writer than spend hours salvaging AI-written content. That said, I do believe that such tools are going to get much better years down the line. This one was, clearly, more of a personal opinion than a fact. I’d love to hear YOUR opinion on AI content tools! Are they a fad, or are they the future of content creation? Let me know in the comments. SEO Tip #30. Don’t Overdo it With SEO Tools There are a lot of SEO tools out there for pretty much any SEO function. Keyword research, link-building, on-page, outreach, technical SEO, you name it! If you were to buy most of these tools for your business, you’d easily spend 4-figures on SEO tools per month. Luckily, though, you don’t actually need most of them. At the end of the day, the only must-have SEO tools are: An SEO Suite (Paid). Basically SEMrush or Ahrefs. Both of these tools offer an insane number of features - backlink analysis, keyword research, and a ton of other stuff. Yes, 99 USD a month is expensive for a tool. But then again, if you value your time 20 USD/hour and this tool saves you 6 hours, it's obviously worth it, right? On-Page SEO Tool (Free). RankMath or Yoast. Basically, a tool that's going to help you optimize web pages or blog posts as per SEO best practices. Technical SEO Tool (Freemium). You can use ScreamingFrog to crawl your entire website and find technical SEO problems. There are probably other tools that also do this, but ScreamingFrog is the most popular option. The freemium version of the tool only crawls a limited number of pages (500 URLs, to be exact), so if your website is relatively big, you'll need to pay for the tool. Analytics (Free). Obviously, you'll need Google Analytics (to track website traffic) and Google Search Console (to track organic traffic, specifically) set up on your website. Optionally, you can also use Google Track Manager to better track how your website visitors interact with the site. MozBar (Free). Chrome toolbar that lets you simply track the number of backlinks on Google Search Queries, Domain Authority, and a bunch of other stuff. Website Speed Analysis (Free). You can use Google Page Speed Insights to track how fast your website loads, as well as how mobile-friendly it is. Outreach Tool (Paid). Tool for reaching out to prospects for link-building, guest posting, etc. There are about a dozen good options for this. Personally, I like to use Snov for this. Optimized GMB Profile (Free). Not a tool per se, but if you're a local business, you need to have a well-optimized Google My Business profile. Google Keyword Planner (Free). This gives you the most reliable search volume data of all the tools. So, when doing keyword research, grab the search volume from here. Tool for Storing Keyword Research (Free). You can use Google Sheets or AirTable to store your keyword research and, at the same time, use it as a content calendar. Hemingway App (Free). Helps keep your SEO content easy to read. Spots passive voice, complicated words, etc. Email Finder (Freemium). You can use a tool like Hunter to find the email address of basically anyone on the internet (for link-building or guest posting purposes). Most of the tools that don’t fit into these categories are 100% optional. SEO Tip #31. Hiring an SEO? Here’s How to Vet Them Unless you’re an SEO pro yourself, hiring one is going to be far from easy. There’s a reason there are so many “SEO experts” out there - for the layman, it’s very hard to differentiate between someone who knows their salt and a newbie who took an SEO course, like, last week. Here’s how you can vet both freelance and full-time SEOs: Ask for concrete traffic numbers. The SEO pro should give you the exact numbers on how they’ve grown a website in the past - “100% SEO growth in 1 year” doesn’t mean much if the growth is from 10 monthly traffic to 20. “1,000 to 30,000” traffic, on the other hand, is much better. Ask for client names. While some clients ask their SEOs to sign an NDA and not disclose their collaboration, most don’t. If an SEO can’t name a single client they’ve worked with in the past, that’s a red flag. Make sure they have the right experience. Global and local SEO have very different processes. Make sure that the SEO has experience with the type of SEO you need. Make sure you’re looking for the right candidate. SEO pros can be content writers, link-builders, web developers, or all of the above simultaneously. Make sure you understand which one you need before making the hire. If you’re looking for someone to oversee your content ops, you shouldn’t hire a technical SEO expert. Look for SEO pros in the right places. Conventional job boards are overrated. Post your job ads on SEO communities instead. E.g. this sub, bigseo, SEO Signals Facebook group, etc. SEO Tip #32. Blog Post Not Ranking? Follow This Checklist I wanted to format the post natively for Reddit, but it’s just SO much better on Notion. Tl;dr, the checklist covers every reason your post might not be ranking: Search intent mismatch. Inferior content. Lack of internal linking. Lack of backlinks. And the like. Checklist URL at the intro of the post. SEO Tip #33. Avoid BS Link-Building Tactics The only type of link-building that works is building proper, quality links from websites with a good backlink profile and decent organic traffic. Here’s what DOESN’T work: Blog comment links Forum spam links Drive-by Reddit comment/post links Web 2.0 links Fiverr “100 links for 10 bucks” bs If your “SEO agency” says they’re doing any of the above instead of actually trying to build you links from quality websites, you’re being scammed. SEO Tip #34. Know When to Use 301 and 302 Redirects When doing redirects, it’s very important to know the distinction between these two. 301 is a permanent page redirect and passes on link juice. If you’re killing off a page that has backlinks, it’s better to 301 it to your homepage so that you don’t lose the link juice. If you simply delete a page, it’s going to be a 404, and the backlink juice is lost forever. 302 is a temporary page redirect and doesn’t pass on link juice. If the redirect is temporary, you do a 302. E.g. you want to test how well a new page is going to perform w/ your audience. SEO Tip #35. Social Signals Matter (But Not How You Think) Social signals are NOT a ranking factor. And yet, they can help your content rank on Google’s front page. Wondering what the hell am I talking about? Here’s what’s up: As I said, social signals are not a ranking factor. It’s not something Google takes into consideration to decide whether your article should rank or not. That said, social signals CAN lead to your article ranking better. Let’s say your article goes viral and gets around 20k views within a week. A chunk of these viewers are going to forget your domain/link and they’re going to look up the topic on Google via your chosen keyword + your brand name. The amount of people looking for YOUR keyword and exclusively picking your result over others is going to make Google think that your content is satisfying search intent better than the rest, and thus, reward you with better ranking. SEO Tip #36. Run Remarketing Ads to Lift Organic Traffic Conversions Not satisfied with your conversion rates? You can use Facebook ads to help increase them. Facebook allows you to do something called “remarketing.” This means you can target anyone that visited a certain page (or multiple pages) on your website and serve them ads on Facebook. There are a TON of ways you can take advantage of this. For example, you can target anyone that landed on a high buyer intent page and serve them ads pitching your product or a special offer. Alternatively, you can target people who landed on an educational blog post and offer them something to drive them down the funnel. E.g. free e-book or white paper to teach them more about your product or service. SEO Tip #37. Doing Local SEO? Follow These Tips Local SEO is significantly different from global SEO. Here’s how the two differ (and what you need to do to drive local SEO results): You don’t need to publish content. For 95% of local businesses, you only want to rank for keywords related to your services/products, you don’t actually need to create educational content. You need to focus more on reviews and citation-building. One of Google Maps’ biggest ranking factors is the of reviews your business has. Encourage your customers to leave a review if they enjoyed your product/service through email or real-life communication. You need to create service pages for each location. As a local business, your #1 priority is to rank for keywords around your service. E.g. If you're a personal injury law firm, you want to optimize your homepage for “personal injury law firm” and then create separate pages for each service you provide, e.g. “car accident lawyer,” “motorcycle injury law firm,” etc. Focus on building citations. Being listed on business directories makes your business more trustworthy for Google. BrightLocal is a good service for this. You don’t need to focus as much on link-building. As local SEO is less competitive than global, you don’t have to focus nearly as much on building links. You can, in a lot of cases, rank with the right service pages and citations. SEO Tip #38. Stop Ignoring the Outreach Emails You’re Getting (And Use Them to Build Your Own Links) Got a ton of people emailing you asking for links? You might be tempted to just send them all straight to spam, and I don’t blame you. Outreach messages like “Hey Dr Jigsaw, your article is A+++ amazing! ...can I get a backlink?” can get hella annoying. That said, there IS a better way to deal with these emails: Reply and ask for a link back. Most of the time, people who send such outreach emails are also doing heavy guest posting. So, you can ask for a backlink from a 3rd-party website in exchange for you mentioning their link in your article. Win-win! SEO Tip #39. Doing Internal Linking for a Large Website? This’ll Help Internal linking can get super grueling once you have hundreds of articles on your website. Want to make the process easier? Do this: Pick an article you want to interlink on your website. For the sake of the example, let’s say it’s about “business process improvement.” Go on Google and look up variations of this keyword mentioned on your website. For example: Site:\[yourwebsite\] “improve business process” Site:\[yourwebsite\] “improve process” Site:\[yourwebsite\] “process improvement” The above queries will find you the EXACT articles where these keywords are mentioned. Then, all you have to do is go through them and include the links. SEO Tip #40. Got a Competitor Copying Your Content? File a DMCA Notice Fun fact - if your competitors are copying your website, you can file a DMCA notice with Google. That said, keep in mind that there are consequences for filing a fake notice.

How a Small Startup in Asia Secured a Contract with the US Department of Homeland Security
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Royal_Rest8409This week

How a Small Startup in Asia Secured a Contract with the US Department of Homeland Security

Uzair Javaid, a Ph.D. with a passion for data privacy, co-founded Betterdata to tackle one of AI's most pressing challenges: protecting privacy while enabling innovation. Recently, Betterdata secured a lucrative contract with the US Department of Homeland Security, 1 of only 4 companies worldwide to do so and the only one in Asia. Here's how he did it: The Story So what's your story? I grew up in Peshawar, Pakistan, excelling in coding despite studying electrical engineering. Inspired by my professors, I set my sights on studying abroad and eventually earned a Ph.D. scholarship at NUS Singapore, specializing in data security and privacy. During my research, I ethically hacked Ethereum and published 15 papers—three times the requirement. While wrapping up my Ph.D., I explored startup ideas and joined Entrepreneur First, where I met Kevin Yee. With his expertise in generative models and mine in privacy, we founded Betterdata. Now, nearly three years in, we’ve secured a major contract with the U.S. Department of Homeland Security—one of only four companies globally and the only one from Asia. The Startup In a nutshell, what does your startup do? Betterdata is a startup that uses AI and synthetic data generation to address two major challenges: data privacy and the scarcity of high-quality data for training AI models. By leveraging generative models and privacy-enhancing technologies, Betterdata enables businesses, such as banks, to use customer data without breaching privacy regulations. The platform trains AI on real data, learns its patterns, and generates synthetic data that mimics the real thing without containing any personal or sensitive information. This allows companies to innovate and develop AI solutions safely and ethically, all while tackling the growing need for diverse, high-quality data in AI development. How did you conduct ideation and validation for your startup? The initial idea for Betterdata came from personal experience. During my Ph.D., I ethically hacked Ethereum’s blockchain, exposing flaws in encryption-based data sharing. This led me to explore AI-driven deep synthesis technology—similar to deepfakes but for structured data privacy. With GDPR impacting 28M+ businesses, I saw a massive opportunity to help enterprises securely share data while staying compliant. To validate the idea, I spoke to 50 potential customers—a number that strikes the right balance. Some say 100, but that’s impractical for early-stage founders. At 50, patterns emerge: if 3 out of 10 mention the same problem, and this repeats across 50, you have 10–15 strong signals, making it a solid foundation for an MVP. Instead of outbound sales, which I dislike, we used three key methods: Account-Based Marketing (ABM)—targeting technically savvy users with solutions for niche problems, like scaling synthetic data for banks. Targeted Content Marketing—regular customer conversations shaped our thought leadership and outreach. Raising Awareness Through Partnerships—collaborating with NUS, Singapore’s PDPC, and Plug and Play to build credibility and educate the market. These strategies attracted serious customers willing to pay, guiding Betterdata’s product development and market fit. How did you approach the initial building and ongoing product development? In the early stages, we built synthetic data generation algorithms and a basic UI for proof-of-concept, using open-source datasets to engage with banks. We quickly learned that banks wouldn't share actual customer data due to privacy concerns, so we had to conduct on-site installations and gather feedback to refine our MVP. Through continuous consultation with customers, we discovered real enterprise data posed challenges, such as missing values, which led us to adapt our prototype accordingly. This iterative approach of listening to customer feedback and observing their usage allowed us to improve our product, enhance UX, and address unmet needs while building trust and loyalty. Working closely with our customers also gives us a data advantage. Our solution’s effectiveness depends on customer data, which we can't fully access, but bridging this knowledge gap gives us a competitive edge. The more customers we test on, the more our algorithms adapt to diverse use cases, making it harder for competitors to replicate our insights. My approach to iteration is simple: focus solely on customer feedback and ignore external noise like trends or advice. The key question for the team is: which customer is asking for this feature or solution? As long as there's a clear answer, we move forward. External influences, such as AI hype, often bring more confusion than clarity. True long-term success comes from solving real customer problems, not chasing trends. Customers may not always know exactly what they want, but they understand their problems. Our job is to identify these problems and solve them in innovative ways. While customers may suggest specific features, we stay focused on solving the core issue rather than just fulfilling their exact requests. The idea aligns with the quote often attributed to Henry Ford: "If I asked people what they wanted, they would have said faster horses." The key is understanding their problems, not just taking requests at face value. How do you assess product-market fit? To assess product-market fit, we track two key metrics: Customers' Willingness to Pay: We measure both the quantity and quality of meetings with potential customers. A high number of meetings with key decision-makers signals genuine interest. At Betterdata, we focused on getting meetings with people in banks and large enterprises to gauge our product's resonance with the target market. How Much Customers Are Willing to Pay: We monitor the price customers are willing to pay, especially in the early stages. For us, large enterprises, like banks, were willing to pay a premium for our synthetic data platform due to the growing need for privacy tech. This feedback guided our product refinement and scaling strategy. By focusing on these metrics, we refined our product and positioned it for scaling. What is your business model? We employ a structured, phase-driven approach for out business model, as a B2B startup. I initially struggled with focusing on the core value proposition in sales, often becoming overly educational. Eventually, we developed a product roadmap with models that allowed us to match customer needs to specific offerings and justify our pricing. Our pricing structure includes project-based pilots and annual contracts for successful deployments. At Betterdata, our customer engagement unfolds across three phases: Phase 1: Trial and Benchmarking \- We start with outreach and use open-source datasets to showcase results, offering customers a trial period to evaluate the solution. Phase 2: Pilot or PoC \- After positive trial results, we conduct a PoC or pilot using the customer’s private data, with the understanding that successful pilots lead to an annual contract. Phase 3: Multi-Year Contracts \- Following a successful pilot, we transition to long-term commercial contracts, focusing on multi-year agreements to ensure stability and ongoing partnerships. How do you do marketing for your brand? We take a non-conventional approach to marketing, focusing on answering one key question: Which customers are willing to pay, and how much? This drives our messaging to show how our solution meets their needs. Our strategy centers around two main components: Building a network of lead magnets \- These are influential figures like senior advisors, thought leaders, and strategic partners. Engaging with institutions like IMDA, SUTD, and investors like Plug and Play helps us gain access to the right people and foster warm introductions, which shorten our sales cycle and ensure we’re reaching the right audience. Thought leadership \- We build our brand through customer traction, technology evidence, and regulatory guidelines. This helps us establish credibility in the market and position ourselves as trusted leaders in our field. This holistic approach has enabled us to navigate diverse market conditions in Asia and grow our B2B relationships. By focusing on these areas, we drive business growth and establish strong trust with stakeholders. What's your advice for fundraising? Here are my key takeaways for other founders when it comes to fundraising: Fundraise When You Don’t Need To We closed our seed round in April 2023, a time when we weren't actively raising. Founders should always be in fundraising mode, even when they're not immediately in need of capital. Don’t wait until you have only a few months of runway left. Keep the pipeline open and build relationships. When the timing is right, execution becomes much easier. For us, our investment came through a combination of referrals and inbound interest. Even our lead investor initially rejected us, but after re-engaging, things eventually fell into place. It’s crucial to stay humble, treat everyone with respect, and maintain those relationships for when the time is right. Be Mindful of How You Present Information When fundraising, how you present information matters a lot. We created a comprehensive, easily digestible investment memo, hosted on Notion, which included everything an investor might need—problem, solution, market, team, risks, opportunities, and data. The goal was for investors to be able to get the full picture within 30 minutes without chasing down extra details. We also focused on making our financial model clear and meaningful, even though a 5-year forecast might be overkill at the seed stage. The key was clarity and conciseness, and making it as easy as possible for investors to understand the opportunity. I learned that brevity and simplicity are often the best ways to make a memorable impact. For the pitch itself, keep it simple and focus on 4 things: problem, solution, team, and market. If you can summarize each of these clearly and concisely, you’ll have a compelling pitch. Later on, you can expand into market segments, traction, and other metrics, but for seed-stage, focus on those four areas, and make sure you’re strong in at least three of them. If you do, you'll have a compelling case. How do you run things day-to-day? i.e what's your operational workflow and team structure? Here's an overview of our team structure and process: Internally: Our team is divided into two main areas: backend (internal team) and frontend (market-facing team). There's no formal hierarchy within the backend team. We all operate as equals, defining our goals based on what needs to be developed, assigning tasks, and meeting weekly to share updates and review progress. The focus is on full ownership of tasks and accountability for getting things done. I also contribute to product development, identifying challenges and clearing obstacles to help the team move forward. Backend Team: We approach tasks based on the scope defined by customers, with no blame or hierarchy. It's like a sports team—sometimes someone excels, and other times they struggle, but we support each other and move forward together. Everyone has the creative freedom to work in the way that suits them best, but we establish regular meetings and check-ins to ensure alignment and progress. Frontend Team: For the market-facing side, we implement a hierarchy because the market expects this structure. If I present myself as "CEO," it signals authority and credibility. This distinction affects how we communicate with the market and how we build our brand. The frontend team is split into four main areas: Business Product (Software Engineering) Machine Learning Engineering R&D The C-suite sits at the top, followed by team leads, and then the executors. We distill market expectations into actionable tasks, ensuring that everyone is clear on their role and responsibilities. Process: We start by receiving market expectations and defining tasks based on them. Tasks are assigned to relevant teams, and execution happens with no communication barriers between team members. This ensures seamless collaboration and focused execution. The main goal is always effectiveness—getting things done efficiently while maintaining flexibility in how individuals approach their work. In both teams, there's an emphasis on accountability, collaboration, and clear communication, but the structure varies according to the nature of the work and external expectations.

How to increase the sales of my book
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danonino80This week

How to increase the sales of my book

In just 3 months, it generated over $100 in revenue. I wanted to share my journey for two reasons: to potentially assist others in self-publishing their own books and to receive feedback to enhance my marketing strategy. I envision that there are others facing similar challenges. Let's dive into the financials, time spent, Key takeaways and the Challenges to address behind this product. Finances First, let's take a look at the financial overview. 💳 Expenses 🔹 E-book creation: · Book cover: $ 0. I used Adobe Express with 30 days of free trial. · ChatGPT: 20 $ a month. I leveraged AI to generate the chapters of the book, ensuring that no critical topics were overlooked during the content creation process and to refine the English, as it's not my native language. I also used to help me with copywriting of the web. If anyone is interested, I can share my Python code for outlining the chapters calling the API, but you can also directly ask chatgpt. · Kindle KDP (Kindle Direct Publishing): order author copies: 10 $. 🔹 Web creation: Domain: I got a com) / .org /.net domain for just 1 $ the first year. Carrd.co subscription: 19 $ (1 year) 🔹 Marketing: Promoted post on reddit: $30 Paid ads with google ads: $30 💰 Revenue 🔸 Sales: $102 💸 Net Profit: \~- $ 18 I initially thought the sales for this e-book would be quite modest, maybe only 3 or 4 books. However, the fact that I've sold more than that so far is a pleasant surprise. Even though the overall numbers may still be considered "peanuts" in the grand scheme of book sales, it suggests there could be more demand for content on digital asset custody than I had originally anticipated. This is a good learning experience, and I'll look to refine my marketing approach to see if I can reach a wider audience interested in this topic 🔹 Time Spent Next, let's review the time invested. 📖 Writing the e-book: 40 hours 🌍 Website + Stripe integration: 10 hours 📣 Creating promotional content: 10 hours ⏱️ Additional marketing efforts: 5 hours Total time spent: 65 hours As you can see, I dedicated more time to writing the e-book itself than to marketing and distribution. I spent relevant time to marketing because I though that a successful product launch requires a robust marketing effort. Many e-book authors overlook this crucial aspect! I utilized three sales channels: · Amazon: I found that there were no books specifically about digital asset custody, resulting in strong positioning in Amazon searches. Additionally, my book immediately secured the top position in Google searches for "digital asset custody book." However, despite achieving 50% of sales in the UK, I have not received any reviews globally. Sales distribution for this channel: 20% physical book, 80% ebook. · Twitter: Daniel\_ZZ80. With only 46 followers, the performance on this platform has not been optimal. I am beginning to write posts related to digital assets to increase visibility. · Gumroad: Lockeyyy.gumroad.com. I offered a discounted version of the ebook, but have not yet made any sales through this channel. Key takeaways: · The process of creating this e-book was extremely fulfilling, and while it has garnered overwhelmingly positive feedback from friends and colleagues (not considered as sales), it has yet to receive any Amazon reviews ☹. · Kindle KDP proved to be ideal for a rapid go-to-market strategy. · AI is an excellent tool for generating ideas and providing access to global audiences with perfect grammar. Otherwise, I would need to hire a translator, which can be very expensive. · Despite offering a full 30-day money-back guarantee, leading me to believe that the quality of the content is indeed good. · I have gained valuable insights for future technical books. · Although the current financial balance may be negative, I anticipate reaching the break-even point within one month, and this has now become a passive income stream. However, I recognize the need to regularly update the content due to the rapidly changing nature of this field. Challenges to address: · Is the timing for launching this book appropriate? In other words, is the world of digital asset custody a trendy and interesting topic for the audience? · What is causing the lack of sales through Gumroad? · Should I seek assistance as my marketing efforts have not yielded results? · Why are there no reviews on Amazon? · Why are sales primarily concentrated in the EU with only one sale in the US, which is my main target market? Feedback is appreciated. If you're interested in learning more about my approach, feel free to send me a direct message. A bit about my background: After dedicating my entire career to the banking industry, I explored various side projects. As an IT professional, I have now transitioned into the digital asset realm. After three years of intensive study, I recently published my first book on digital asset custody. I hope you found this post informative. Cheers! P.S.: I'm currently in the process of launching two more books using this system. 😊

How to increase the sales of my book
reddit
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Human Vibe Score1
danonino80This week

How to increase the sales of my book

In just 3 months, it generated over $100 in revenue. I wanted to share my journey for two reasons: to potentially assist others in self-publishing their own books and to receive feedback to enhance my marketing strategy. I envision that there are others facing similar challenges. Let's dive into the financials, time spent, Key takeaways and the Challenges to address behind this product. Finances First, let's take a look at the financial overview. 💳 Expenses 🔹 E-book creation: · Book cover: $ 0. I used Adobe Express with 30 days of free trial. · ChatGPT: 20 $ a month. I leveraged AI to generate the chapters of the book, ensuring that no critical topics were overlooked during the content creation process and to refine the English, as it's not my native language. I also used to help me with copywriting of the web. If anyone is interested, I can share my Python code for outlining the chapters calling the API, but you can also directly ask chatgpt. · Kindle KDP (Kindle Direct Publishing): order author copies: 10 $. 🔹 Web creation: Domain: I got a com) / .org /.net domain for just 1 $ the first year. Carrd.co subscription: 19 $ (1 year) 🔹 Marketing: Promoted post on reddit: $30 Paid ads with google ads: $30 💰 Revenue 🔸 Sales: $102 💸 Net Profit: \~- $ 18 I initially thought the sales for this e-book would be quite modest, maybe only 3 or 4 books. However, the fact that I've sold more than that so far is a pleasant surprise. Even though the overall numbers may still be considered "peanuts" in the grand scheme of book sales, it suggests there could be more demand for content on digital asset custody than I had originally anticipated. This is a good learning experience, and I'll look to refine my marketing approach to see if I can reach a wider audience interested in this topic 🔹 Time Spent Next, let's review the time invested. 📖 Writing the e-book: 40 hours 🌍 Website + Stripe integration: 10 hours 📣 Creating promotional content: 10 hours ⏱️ Additional marketing efforts: 5 hours Total time spent: 65 hours As you can see, I dedicated more time to writing the e-book itself than to marketing and distribution. I spent relevant time to marketing because I though that a successful product launch requires a robust marketing effort. Many e-book authors overlook this crucial aspect! I utilized three sales channels: · Amazon: I found that there were no books specifically about digital asset custody, resulting in strong positioning in Amazon searches. Additionally, my book immediately secured the top position in Google searches for "digital asset custody book." However, despite achieving 50% of sales in the UK, I have not received any reviews globally. Sales distribution for this channel: 20% physical book, 80% ebook. · Twitter: Daniel\_ZZ80. With only 46 followers, the performance on this platform has not been optimal. I am beginning to write posts related to digital assets to increase visibility. · Gumroad: Lockeyyy.gumroad.com. I offered a discounted version of the ebook, but have not yet made any sales through this channel. Key takeaways: · The process of creating this e-book was extremely fulfilling, and while it has garnered overwhelmingly positive feedback from friends and colleagues (not considered as sales), it has yet to receive any Amazon reviews ☹. · Kindle KDP proved to be ideal for a rapid go-to-market strategy. · AI is an excellent tool for generating ideas and providing access to global audiences with perfect grammar. Otherwise, I would need to hire a translator, which can be very expensive. · Despite offering a full 30-day money-back guarantee, leading me to believe that the quality of the content is indeed good. · I have gained valuable insights for future technical books. · Although the current financial balance may be negative, I anticipate reaching the break-even point within one month, and this has now become a passive income stream. However, I recognize the need to regularly update the content due to the rapidly changing nature of this field. Challenges to address: · Is the timing for launching this book appropriate? In other words, is the world of digital asset custody a trendy and interesting topic for the audience? · What is causing the lack of sales through Gumroad? · Should I seek assistance as my marketing efforts have not yielded results? · Why are there no reviews on Amazon? · Why are sales primarily concentrated in the EU with only one sale in the US, which is my main target market? Feedback is appreciated. If you're interested in learning more about my approach, feel free to send me a direct message. A bit about my background: After dedicating my entire career to the banking industry, I explored various side projects. As an IT professional, I have now transitioned into the digital asset realm. After three years of intensive study, I recently published my first book on digital asset custody. I hope you found this post informative. Cheers! P.S.: I'm currently in the process of launching two more books using this system. 😊

OpenAI-CLIP
github
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Human Vibe Score0.015912940499642817
moein-shariatniaMar 27, 2025

OpenAI-CLIP

Update (December 2023) I am happy to find out that this code has been used and cited in the following papers: Domino: Discovering Systematic Errors with Cross-Modal Embeddings by Eyuboglu et. al. at ICLR 2022 GSCLIP : A Framework for Explaining Distribution Shifts in Natural Language by Zhu et. al. at ICML 2022 UIC-NLP at SemEval-2022 Task 5: Exploring Contrastive Learning for Multimodal Detection of Misogynistic Memes by Cuervo et. al. at SemEval-2022 cdsBERT - Extending Protein Language Models with Codon Awareness by Hallee et. al. from University of Delaware (Sep 2023) ENIGMA-51: Towards a Fine-Grained Understanding of Human-Object Interactions in Industrial Scenarios by Ragusa et. al. (Nov 2023) You can find the citation info on the right section of this GitHub repo page named: Cite this repository or use the below citation info. Introduction It was in January of 2021 that OpenAI announced two new models: DALL-E and CLIP, both multi-modality models connecting texts and images in some way. In this article we are going to implement CLIP model from scratch in PyTorch. OpenAI has open-sourced some of the code relating to CLIP model but I found it intimidating and it was far from something short and simple. I also came across a good tutorial inspired by CLIP model on Keras code examples and I translated some parts of it into PyTorch to build this tutorial totally with our beloved PyTorch! What does CLIP do? Why is it fun? In Learning Transferable Visual Models From Natural Language Supervision paper, OpenAI introduces their new model which is called CLIP, for Contrastive Language-Image Pre-training. In a nutshell, this model learns the relationship between a whole sentence and the image it describes; in a sense that when the model is trained, given an input sentence it will be able to retrieve the most related images corresponding to that sentence. The important thing here is that it is trained on full sentences instead of single classes like car, dog, etc. The intuition is that when trained on whole sentences, the model can learn a lot more things and finds some pattern between images and texts. They also show that when this model is trained on a huge dataset of images and their corresponding texts, it can also act as a classifier too. I encourage you to study the paper to learn more about this exciting model and their astonishing results on benchmarking datasets . To mention just one, CLIP model trained with this strategy classifies ImageNet better than those SOTA models trained on the ImageNet itself optimized for the only task of classification! As a teaser (!), let's see what the final model that we will build in this article from scratch is capable of: given a query (raw text) like "a boy jumping with skateboard" or "a girl jumping from swing", the model will retrieve the most relevant images: !title_img Let's see some more outputs: Config A note on config and CFG: I wrote the codes with python scripts and then converted it into a Jupyter Notebook. So, in case of python scripts, config is a normal python file where I put all the hyperparameters and in the case of Jupyter Notebook, its a class defined in the beginning of the notebook to keep all the hyperparameters. Utils Dataset As you can see in the tittle image of this article, we need to encode both images and their describing texts. So, the dataset needs to return both images and texts. Of course we are not going to feed raw text to our text encoder! We will use DistilBERT model (which is smaller than BERT but performs nearly as well as BERT) from HuggingFace library as our text encoder; so, we need to tokenize the sentences (captions) with DistilBERT tokenizer and then feed the token ids (input_ids) and the attention masks to DistilBERT. Therefore, the dataset needs to take care of the tokenization as well. Below you can see the dataset's code. Below that I'll explain the most important things that is happening in the code. In the \\init\\ we receive a tokenizer object which is actually a HuggingFace tokinzer; this tokenizer will be loaded when running the model. We are padding and truncating the captions to a specified maxlength. In the \\getitem\\ we will first load an encoded caption which is a dictionary with keys inputids and attention_mask, make tensors out of its values and after that we will load the corresponding image, transform and augment it (if there is any!) and then we make it a tensor and put it in the dictionary with "image" as the key. Finally we put the raw text of the caption with the key "caption" in the dictionary only for visualization purposes. I did not use additional data augmentations but you can add them if you want to improve the model's performance. Image Encoder The image encoder code is straight forward. I'm using PyTorch Image Models library (timm) here which makes a lot of different image models available from ResNets to EfficientNets and many more. Here we will use a ResNet50 as our image encoder. You can easily use torchvision library to use ResNets if you don't want to install a new library. The code encodes each image to a fixed size vector with the size of the model's output channels (in case of ResNet50 the vector size will be 2048). This is the output after the nn.AdaptiveAvgPool2d() layer. Text Encoder As I mentioned before, I'll use DistilBERT as the text encoder. Like its bigger brother BERT, two special tokens will be added to the actual input tokens: CLS and SEP which mark the start and end of a sentence. To grab the whole representation of a sentence (as the related BERT and DistilBERT papers point out) we use the final representations of the CLS token and we hope that this representation captures the overall meaning of the sentence (caption). Thinking it in this way, it is similar to what we did to images and converted them into a fixed size vector. In the case of DistilBERT (and also BERT) the output hidden representation for each token is a vector with size 768. So, the whole caption will be encoded in the CLS token representation whose size is 768. Projection Head I used Keras code example implementation of projection head to write the following in PyTorch. Now that we have encoded both our images and texts into fixed size vectors (2048 for image and 768 for text) we need to bring (project) them into a new world (!) with similar dimensions for both images and texts in order to be able to compare them and push apart the non-relevant image and texts and pull together those that match. So, the following code will bring the 2048 and 768 dimensional vectors into a 256 (projection_dim) dimensional world, where we can compare them. "embeddingdim" is the size of the input vector (2048 for images and 768 for texts) and "projectiondim" is the the size of the output vector which will be 256 for our case. For understanding the details of this part you can refer to the CLIP paper. CLIP This part is where all the fun happens! I'll also talk about the loss function here. I translated some of the code from Keras code examples into PyTorch for writing this part. Take a look at the code and then read the explanation below this code block. Here we will use the previous modules that we built to implement the main model. The \\init\\ function is self-explanatory. In the forward function, we first encode the images and texts separately into fixed size vectors (with different dimensionalities). After that, using separate projection modules we project them to that shared world (space) that I talked about previously. Here the encodings will become of similar shape (256 in our case). After that we will compute the loss. Again I recommend reading CLIP paper to get it better but I'll try my best to explain this part. In Linear Algebra, one common way to measure if two vectors are of similar characteristics (they are like each other) is to calculate their dot product (multiplying the matching entries and take the sum of them); if the final number is big, they are alike and if it is small they are not (relatively speaking)! Okay! What I just said is the most important thing to have in mind to understand this loss function. Let's continue. We talked about two vectors, but, what do we have here? We have imageembeddings, a matrix with shape (batchsize, 256) and textembeddings with shape (batchsize, 256). Easy enough! it means we have two groups of vectors instead of two single vectors. How do we measure how similar two groups of vectors (two matrices) are to each other? Again, with dot product (@ operator in PyTorch does the dot product or matrix multiplication in this case). To be able to multiply these two matrices together, we transpose the second one. Okay, we get a matrix with shape (batchsize, batchsize) which we will call logits. (temperature is equal to 1.0 in our case, so, it does not make a difference. You can play with it and see what difference it makes. Also look at the paper to see why it is here!). I hope you are still with me! If not it's okay, just review the code and check their shapes. Now that we have our logits, we need targets. I need to say that there is a more straight forward way to obtain targets but I had to do this for our case (I'll talk about why in a next paragraph). Let's consider what we hope that this model learns: we want it to learn "similar representations (vectors)" for a given image and the caption describing it. Meaning that either we give it an image or the text describing it, we want it to produce same 256 sized vectors for both. Check the cell below this code block for the continue of the explanations So, in the best case scenario, textembeddings and imageembedding matricies should be the same because they are describing similar things. Let's think now: if this happens, what would the logits matrix be like? Let's see with a simple example! So logits, in the best case, will be a matrix that if we take its softmax, will have 1.0s in the diagonal (An identity matrix to call it with fancy words!). As the loss function's job is to make model's predictions similar to targets (at least in most cases!), we want such a matrix as our target. That's the reason why we are calculating imagessimilarity and textssimilarity matrices in the code block above. Now that we've got our targets matrix, we will use simple cross entropy to calculate the actual loss. I've written the full matrix form of cross entropy as a function which you can see in the bottom of the code block. Okay! We are done! Wasn't it simple?! Alright, you can ignore the next paragraph but if you are curious, there is an important note in that. Here's why I didn't use a simpler approach: I need to admit that there's a simpler way to calculate this loss in PyTorch; by doing this: nn.CrossEntropyLoss()(logits, torch.arange(batch_size)). Why I did not use it here? For 2 reasons. 1- The dataset we are using has multiple captions for a single image; so, there is the possibility that two identical images with their similar captions exist in a batch (it is rare but it can happen). Taking the loss with this easier method will ignore this possibility and the model learns to pull apart two representations (assume them different) that are actually the same. Obviously, we don't want this to happen so I calculated the whole target matrix in a way that takes care of these edge cases. 2- Doing it the way I did, gave me a better understanding of what is happening in this loss function; so, I thought it would give you a better intuition as well! Train Here are some funtions to help us load train and valid dataloaders, our model and then train and evaluate our model on those. There's not much going on here; just simple training loop and utility functions Here's a handy function to train our model. There's not much happening here; just loading the batches, feeding them to the model and stepping the optimizer and lr_scheduler. Running the next cell start training the model. Put the kernel on GPU mode. Every epoch should take about 24 minutes on GPU (even one epoch is enough!). It can take one minute before training actually starts because we are going to encode all the captions once in the train and valid dataset, so please don't stop it! Every thing is working fine. Inference Okay! We are done with training the model. Now, we need to do inference which in our case will be giving the model a piece of text and want it to retrieve the most relevant images from an unseen validation (or test) set. Getting Image Embeddings In this function, we are loading the model that we saved after training, feeding it images in validation set and returning the imageembeddings with shape (validset_size, 256) and the model itself. Finding Matches This function does the final task that we wished our model would be capable of: it gets the model, image_embeddings, and a text query. It will display the most relevant images from the validation set! Isn't it amazing? Let's see how it performs after all! This is how we use this function. Aaaannnndddd the results: Final words I hope you have enjoyed this article. Implementing this paper was a really interesting experience for me. I want to thank Khalid Salama for the great Keras code example he provided which inspired me to write something similar in PyTorch.

AI-PhD-S24
github
LLM Vibe Score0.472
Human Vibe Score0.0922477795435268
rphilipzhangMar 25, 2025

AI-PhD-S24

Artificial Intelligence for Business Research (Spring 2024) Scribed Lecture Notes Class Recordings (You need to apply for access.) Teaching Team Instructor*: Renyu (Philip) Zhang, Associate Professor, Department of Decisions, Operations and Technology, CUHK Business School, philipzhang@cuhk.edu.hk, @911 Cheng Yu Tung Building. Teaching Assistant*: Leo Cao, Full-time TA, Department of Decisions, Operations and Technology, CUHK Business School, yinglyucao@cuhk.edu.hk. Please be noted that Leo will help with any issues related to the logistics, but not the content, of this course. Tutorial Instructor*: Qiansiqi Hu, MSBA Student, Department of Decisions, Operations and Technology, CUHK Business School, 1155208353@link.cuhk.edu.hk. BS in ECE, Shanghai Jiaotong University Michigan Institute. Basic Information Website: https://github.com/rphilipzhang/AI-PhD-S24 Time: Tuesday, 12:30pm-3:15pm, from Jan 9, 2024 to Apr 16, 2024, except for Feb 13 (Chinese New Year) and Mar 5 (Final Project Discussion) Location: Cheng Yu Tung Building (CYT) LT5 About Welcome to the mono-repo of the PhD course AI for Business Research (DSME 6635) at CUHK Business School in Spring 2024. You may download the Syllabus of this course first. The purpose of this course is to learn the following: Have a basic understanding of the fundamental concepts/methods in machine learning (ML) and artificial intelligence (AI) that are used (or potentially useful) in business research. Understand how business researchers have utilized ML/AI and what managerial questions have been addressed by ML/AI in the recent decade. Nurture a taste of what the state-of-the-art AI/ML technologies can do in the ML/AI community and, potentially, in your own research field. We will meet each Tuesday at 12:30pm in Cheng Yu Tung Building (CYT) LT5 (please pay attention to this room change). Please ask for my approval if you need to join us via the following Zoom links: Zoom link, Meeting ID 996 4239 3764, Passcode 386119. Most of the code in this course will be distributed through the Google CoLab cloud computing environment to avoid the incompatibility and version control issues on your local individual computer. On the other hand, you can always download the Jupyter Notebook from CoLab and run it your own computer. The CoLab files of this course can be found at this folder. The Google Sheet to sign up for groups and group tasks can be found here. The overleaf template for scribing the lecture notes of this course can be found here. If you have any feedback on this course, please directly contact Philip at philipzhang@cuhk.edu.hk and we will try our best to address it. Brief Schedule Subject to modifications. All classes start at 12:30pm and end at 3:15pm. |Session|Date |Topic|Key Words| |:-------:|:-------------:|:----:|:-:| |1|1.09|AI/ML in a Nutshell|Course Intro, ML Models, Model Evaluations| |2|1.16|Intro to DL|DL Intro, Neural Nets, Computational Issues in DL| |3|1.23|Prediction and Traditional NLP|Prediction in Biz Research, Pre-processing| |4|1.30|NLP (II): Traditional NLP|$N$-gram, NLP Performance Evaluations, Naïve Bayes| |5|2.06|NLP (III): Word2Vec|CBOW, Skip Gram| |6|2.20|NLP (IV): RNN|Glove, Language Model Evaluation, RNN| |7|2.27|NLP (V): Seq2Seq|LSTM, Seq2Seq, Attention Mechanism| |7.5|3.05|NLP (V.V): Transformer|The Bitter Lesson, Attention is All You Need| |8|3.12|NLP (VI): Pre-training|Computational Tricks in DL, BERT, GPT| |9|3.19|NLP (VII): LLM|Emergent Abilities, Chain-of-Thought, In-context Learning, GenAI in Business Research| |10|3.26|CV (I): Image Classification|CNN, AlexNet, ResNet, ViT| |11|4.02|CV (II): Image Segmentation and Video Analysis|R-CNN, YOLO, 3D-CNN| |12|4.09|Unsupervised Learning (I): Clustering & Topic Modeling|GMM, EM Algorithm, LDA| |13|4.16|Unsupervised Learning (II): Diffusion Models|VAE, DDPM, LDM, DiT| Important Dates All problem sets are due at 12:30pm right before class. |Date| Time|Event|Note| |:--:|:-:|:---:|:--:| |1.10| 11:59pm|Group Sign-Ups|Each group has at most two students.| |1.12| 7:00pm-9:00pm|Python Tutorial|Given by Qiansiqi Hu, Python Tutorial CoLab| |1.19| 7:00pm-9:00pm|PyTorch Tutorial|Given by Qiansiqi Hu, PyTorch Tutorial CoLab| |3.05|9:00am-6:00pm|Final Project Discussion|Please schedule a meeting with Philip.| |3.12| 12:30pm|Final Project Proposal|1-page maximum| |4.30| 11:59pm|Scribed Lecture Notes|Overleaf link| |5.12|11:59pm|Project Paper, Slides, and Code|Paper page limit: 10| Useful Resources Find more on the Syllabus. Books: ESL, Deep Learning, Dive into Deep Learning, ML Fairness, Applied Causal Inference Powered by ML and AI Courses: ML Intro by Andrew Ng, DL Intro by Andrew Ng, NLP (CS224N) by Chris Manning, CV (CS231N) by Fei-Fei Li, Deep Unsupervised Learning by Pieter Abbeel, DLR by Sergey Levine, DL Theory by Matus Telgarsky, LLM by Danqi Chen, Generative AI by Andrew Ng, Machine Learning and Big Data by Melissa Dell and Matthew Harding, Digital Economics and the Economics of AI by Martin Beraja, Chiara Farronato, Avi Goldfarb, and Catherine Tucker Detailed Schedule The following schedule is tentative and subject to changes. Session 1. Artificial Intelligence and Machine Learning in a Nutshell (Jan/09/2024) Keywords: Course Introduction, Machine Learning Basics, Bias-Variance Trade-off, Cross Validation, $k$-Nearest Neighbors, Decision Tree, Ensemble Methods Slides: Course Introduction, Machine Learning Basics CoLab Notebook Demos: k-Nearest Neighbors, Decision Tree Homework: Problem Set 1: Bias-Variance Trade-Off Online Python Tutorial: Python Tutorial CoLab, 7:00pm-9:00pm, Jan/12/2024 (Friday), given by Qiansiqi Hu, 1155208353@link.cuhk.edu.hk. Zoom Link, Meeting ID: 923 4642 4433, Pass code: 178146 References: The Elements of Statistical Learning (2nd Edition), 2009, by Trevor Hastie, Robert Tibshirani, Jerome Friedman, https://hastie.su.domains/ElemStatLearn/. Probabilistic Machine Learning: An Introduction, 2022, by Kevin Murphy, https://probml.github.io/pml-book/book1.html. Mullainathan, Sendhil, and Jann Spiess. 2017. Machine learning: an applied econometric approach. Journal of Economic Perspectives 31(2): 87-106. Athey, Susan, and Guido W. Imbens. 2019. Machine learning methods that economists should know about. Annual Review of Economics 11: 685-725. Hofman, Jake M., et al. 2021. Integrating explanation and prediction in computational social science. Nature 595.7866: 181-188. Bastani, Hamsa, Dennis Zhang, and Heng Zhang. 2022. Applied machine learning in operations management. Innovative Technology at the Interface of Finance and Operations. Springer: 189-222. Kelly, Brian, and Dacheng Xiu. 2023. Financial machine learning, SSRN, https://ssrn.com/abstract=4501707. The Bitter Lesson, by Rich Sutton, which develops so far the most critical insight of AI: "The biggest lesson that can be read from 70 years of AI research is that general methods that leverage computation are ultimately the most effective, and by a large margin." Session 2. Introduction to Deep Learning (Jan/16/2024) Keywords: Random Forests, eXtreme Gradient Boosting Trees, Deep Learning Basics, Neural Nets Models, Computational Issues of Deep Learning Slides: Machine Learning Basics, Deep Learning Basics CoLab Notebook Demos: Random Forest, Extreme Gradient Boosting Tree, Gradient Descent, Chain Rule Presentation: By Xinyu Li and Qingyu Xu. Gu, Shihao, Brian Kelly, and Dacheng Xiu. 2020. Empirical asset pricing via machine learning. Review of Financial Studies 33: 2223-2273. Link to the paper. Homework: Problem Set 2: Implementing Neural Nets Online PyTorch Tutorial: PyTorch Tutorial CoLab, 7:00pm-9:00pm, Jan/19/2024 (Friday), given by Qiansiqi Hu, 1155208353@link.cuhk.edu.hk. Zoom Link, Meeting ID: 923 4642 4433, Pass code: 178146 References: Deep Learning, 2016, by Ian Goodfellow, Yoshua Bengio and Aaron Courville, https://www.deeplearningbook.org/. Dive into Deep Learning (2nd Edition), 2023, by Aston Zhang, Zack Lipton, Mu Li, and Alex J. Smola, https://d2l.ai/. Probabilistic Machine Learning: Advanced Topics, 2023, by Kevin Murphy, https://probml.github.io/pml-book/book2.html. Deep Learning with PyTorch, 2020, by Eli Stevens, Luca Antiga, and Thomas Viehmann. Gu, Shihao, Brian Kelly, and Dacheng Xiu. 2020. Empirical asset pricing with machine learning. Review of Financial Studies 33: 2223-2273. Session 3. DL Basics, Predictions in Business Research, and Traditonal NLP (Jan/23/2024) Keywords: Optimization and Computational Issues of Deep Learning, Prediction Problems in Business Research, Pre-processing and Word Representations in Traditional Natural Language Processing Slides: Deep Learning Basics, Prediction Problems in Business Research, NLP(I): Pre-processing and Word Representations.pdf) CoLab Notebook Demos: He Initialization, Dropout, Micrograd, NLP Pre-processing Presentation: By Letian Kong and Liheng Tan. Mullainathan, Sendhil, and Jann Spiess. 2017. Machine learning: an applied econometric approach. Journal of Economic Perspectives 31(2): 87-106. Link to the paper. Homework: Problem Set 2: Implementing Neural Nets, due at 12:30pm, Jan/30/2024 (Tuesday). References: Kleinberg, Jon, Jens Ludwig, Sendhil Mullainathan, and Ziad Obermeyer. 2015. Prediction policy problems. American Economic Review 105(5): 491-495. Mullainathan, Sendhil, and Jann Spiess. 2017. Machine learning: an applied econometric approach. Journal of Economic Perspectives 31(2): 87-106. Kleinberg, Jon, Himabindu Lakkaraju, Jure Leskovec, Jens Ludwig, and Sendhil Mullainathan. 2018. Human decisions and machine predictions. Quarterly Journal of Economics 133(1): 237-293. Bajari, Patrick, Denis Nekipelov, Stephen P. Ryan, and Miaoyu Yang. 2015. Machine learning methods for demand estimation. American Economic Review, 105(5): 481-485. Farias, Vivek F., and Andrew A. Li. 2019. Learning preferences with side information. Management Science 65(7): 3131-3149. Cui, Ruomeng, Santiago Gallino, Antonio Moreno, and Dennis J. Zhang. 2018. The operational value of social media information. Production and Operations Management, 27(10): 1749-1769. Gentzkow, Matthew, Bryan Kelly, and Matt Taddy. 2019. Text as data. Journal of Economic Literature, 57(3): 535-574. Chapter 2, Introduction to Information Retrieval, 2008, Cambridge University Press, by Christopher D. Manning, Prabhakar Raghavan and Hinrich Schutze, https://nlp.stanford.edu/IR-book/information-retrieval-book.html. Chapter 2, Speech and Language Processing (3rd ed. draft), 2023, by Dan Jurafsky and James H. Martin, https://web.stanford.edu/~jurafsky/slp3/. Parameter Initialization and Batch Normalization (in Chinese) GPU Comparisons-vs-NVIDIA-H100-(PCIe)-vs-NVIDIA-RTX-6000-Ada/624vs632vs640) GitHub Repo for Micrograd, by Andrej Karpathy. Hand Written Notes Session 4. Traditonal NLP (Jan/30/2024) Keywords: Pre-processing and Word Representations in NLP, N-Gram, Naïve Bayes, Language Model Evaluation, Traditional NLP Applied to Business/Econ Research Slides: NLP(I): Pre-processing and Word Representations.pdf), NLP(II): N-Gram, Naïve Bayes, and Language Model Evaluation.pdf) CoLab Notebook Demos: NLP Pre-processing, N-Gram, Naïve Bayes Presentation: By Zhi Li and Boya Peng. Hansen, Stephen, Michael McMahon, and Andrea Prat. 2018. Transparency and deliberation within the FOMC: A computational linguistics approach. Quarterly Journal of Economics, 133(2): 801-870. Link to the paper. Homework: Problem Set 3: Implementing Traditional NLP Techniques, due at 12:30pm, Feb/6/2024 (Tuesday). References: Gentzkow, Matthew, Bryan Kelly, and Matt Taddy. 2019. Text as data. Journal of Economic Literature, 57(3): 535-574. Hansen, Stephen, Michael McMahon, and Andrea Prat. 2018. Transparency and deliberation within the FOMC: A computational linguistics approach. Quarterly Journal of Economics, 133(2): 801-870. Chapters 2, 12, & 13, Introduction to Information Retrieval, 2008, Cambridge University Press, by Christopher D. Manning, Prabhakar Raghavan and Hinrich Schutze, https://nlp.stanford.edu/IR-book/information-retrieval-book.html. Chapter 2, 3 & 4, Speech and Language Processing (3rd ed. draft), 2023, by Dan Jurafsky and James H. Martin, https://web.stanford.edu/~jurafsky/slp3/. Natural Language Tool Kit (NLTK) Documentation Hand Written Notes Session 5. Deep-Learning-Based NLP: Word2Vec (Feb/06/2024) Keywords: Traditional NLP Applied to Business/Econ Research, Word2Vec: Continuous Bag of Words and Skip-Gram Slides: NLP(II): N-Gram, Naïve Bayes, and Language Model Evaluation.pdf), NLP(III): Word2Vec.pdf) CoLab Notebook Demos: Word2Vec: CBOW, Word2Vec: Skip-Gram Presentation: By Xinyu Xu and Shu Zhang. Timoshenko, Artem, and John R. Hauser. 2019. Identifying customer needs from user-generated content. Marketing Science, 38(1): 1-20. Link to the paper. Homework: No homework this week. Probably you should think about your final project when enjoying your Lunar New Year Holiday. References: Gentzkow, Matthew, Bryan Kelly, and Matt Taddy. 2019. Text as data. Journal of Economic Literature, 57(3): 535-574. Tetlock, Paul. 2007. Giving content to investor sentiment: The role of media in the stock market. Journal of Finance, 62(3): 1139-1168. Baker, Scott, Nicholas Bloom, and Steven Davis, 2016. Measuring economic policy uncertainty. Quarterly Journal of Economics, 131(4): 1593-1636. Gentzkow, Matthew, and Jesse Shapiro. 2010. What drives media slant? Evidence from US daily newspapers. Econometrica, 78(1): 35-71. Timoshenko, Artem, and John R. Hauser. 2019. Identifying customer needs from user-generated content. Marketing Science, 38(1): 1-20. Mikolov, Tomas, Kai Chen, Greg Corrado, and Jeff Dean. 2013. Efficient estimation of word representations in vector space. ArXiv Preprint, arXiv:1301.3781. Mikolov, Tomas, Ilya Sutskever, Kai Chen, Greg Corrado, and Jeff Dean. 2013. Distributed representations of words and phrases and their compositionality. Advances in Neural Information Processing Systems (NeurIPS) 26. Parts I - II, Lecture Notes and Slides for CS224n: Natural Language Processing with Deep Learning, by Christopher D. Manning, Diyi Yang, and Tatsunori Hashimoto, https://web.stanford.edu/class/cs224n/. Word Embeddings Trained on Google News Corpus Hand Written Notes Session 6. Deep-Learning-Based NLP: RNN and Seq2Seq (Feb/20/2024) Keywords: Word2Vec: GloVe, Word Embedding and Language Model Evaluations, Word2Vec and RNN Applied to Business/Econ Research, RNN Slides: Guest Lecture Announcement, NLP(III): Word2Vec.pdf), NLP(IV): RNN & Seq2Seq.pdf) CoLab Notebook Demos: Word2Vec: CBOW, Word2Vec: Skip-Gram Presentation: By Qiyu Dai and Yifan Ren. Huang, Allen H., Hui Wang, and Yi Yang. 2023. FinBERT: A large language model for extracting information from financial text. Contemporary Accounting Research, 40(2): 806-841. Link to the paper. Link to GitHub Repo. Homework: Problem Set 4 - Word2Vec & LSTM for Sentiment Analysis References: Ash, Elliot, and Stephen Hansen. 2023. Text algorithms in economics. Annual Review of Economics, 15: 659-688. Associated GitHub with Code Demonstrations. Li, Kai, Feng Mai, Rui Shen, and Xinyan Yan. 2021. Measuring corporate culture using machine learning. Review of Financial Studies, 34(7): 3265-3315. Chen, Fanglin, Xiao Liu, Davide Proserpio, and Isamar Troncoso. 2022. Product2Vec: Leveraging representation learning to model consumer product choice in large assortments. Available at SSRN 3519358. Pennington, Jeffrey, Richard Socher, and Christopher Manning. 2014. Glove: Global vectors for word representation. Proceedings of the 2014 conference on empirical methods in natural language processing (EMNLP) (pp. 1532-1543). Parts 2 and 5, Lecture Notes and Slides for CS224n: Natural Language Processing with Deep Learning, by Christopher D. Manning, Diyi Yang, and Tatsunori Hashimoto, https://web.stanford.edu/class/cs224n/. Chapters 9 and 10, Dive into Deep Learning (2nd Edition), 2023, by Aston Zhang, Zack Lipton, Mu Li, and Alex J. Smola, https://d2l.ai/. RNN and LSTM Visualizations Hand Written Notes Session 7. Deep-Learning-Based NLP: Attention and Transformer (Feb/27/2024) Keywords: RNN and its Applications to Business/Econ Research, LSTM, Seq2Seq, Attention Mechanism Slides: Final Project, NLP(IV): RNN & Seq2Seq.pdf), NLP(V): Attention & Transformer.pdf) CoLab Notebook Demos: RNN & LSTM, Attention Mechanism Presentation: By Qinghe Gui and Chaoyuan Jiang. Zhang, Mengxia and Lan Luo. 2023. Can consumer-posted photos serve as a leading indicator of restaurant survival? Evidence from Yelp. Management Science 69(1): 25-50. Link to the paper. Homework: Problem Set 4 - Word2Vec & LSTM for Sentiment Analysis References: Qi, Meng, Yuanyuan Shi, Yongzhi Qi, Chenxin Ma, Rong Yuan, Di Wu, Zuo-Jun (Max) Shen. 2023. A Practical End-to-End Inventory Management Model with Deep Learning. Management Science, 69(2): 759-773. Sarzynska-Wawer, Justyna, Aleksander Wawer, Aleksandra Pawlak, Julia Szymanowska, Izabela Stefaniak, Michal Jarkiewicz, and Lukasz Okruszek. 2021. Detecting formal thought disorder by deep contextualized word representations. Psychiatry Research, 304, 114135. Hansen, Stephen, Peter J. Lambert, Nicholas Bloom, Steven J. Davis, Raffaella Sadun, and Bledi Taska. 2023. Remote work across jobs, companies, and space (No. w31007). National Bureau of Economic Research. Sutskever, Ilya, Oriol Vinyals, and Quoc V. Le. 2014. Sequence to sequence learning with neural networks. Advances in neural information processing systems, 27. Bahdanau, Dzmitry, Kyunghyun Cho, and Yoshua Bengio. 2015. Neural machine translation by jointly learning to align and translate. ICLR Vaswani, A., Shazeer, N., Parmar, N., Uszkoreit, J., Jones, L., Gomez, A. N., ... and Polosukhin, I. (2017). Attention is all you need. Advances in neural information processing systems, 30. Parts 5, 6, and 8, Lecture Notes and Slides for CS224n: Natural Language Processing with Deep Learning, by Christopher D. Manning, Diyi Yang, and Tatsunori Hashimoto, https://web.stanford.edu/class/cs224n/. Chapters 9, 10, and 11, Dive into Deep Learning (2nd Edition), 2023, by Aston Zhang, Zack Lipton, Mu Li, and Alex J. Smola, https://d2l.ai/. RNN and LSTM Visualizations PyTorch's Tutorial of Seq2Seq for Machine Translation Illustrated Transformer Transformer from Scratch, with the Code on GitHub Hand Written Notes Session 7.5. Deep-Learning-Based NLP: Attention is All You Need (Mar/05/2024) Keywords: Bitter Lesson: Power of Computation in AI, Attention Mechanism, Transformer Slides: The Bitter Lesson, NLP(V): Attention & Transformer.pdf) CoLab Notebook Demos: Attention Mechanism, Transformer Homework: One-page Proposal for Your Final Project References: The Bitter Lesson, by Rich Sutton Bahdanau, Dzmitry, Kyunghyun Cho, and Yoshua Bengio. 2015. Neural machine translation by jointly learning to align and translate. ICLR Vaswani, A., Shazeer, N., Parmar, N., Uszkoreit, J., Jones, L., Gomez, A. N., ... and Polosukhin, I. (2017). Attention is all you need. Advances in neural information processing systems, 30. Part 8, Lecture Notes and Slides for CS224n: Natural Language Processing with Deep Learning, by Christopher D. Manning, Diyi Yang, and Tatsunori Hashimoto, https://web.stanford.edu/class/cs224n/. Chapter 11, Dive into Deep Learning (2nd Edition), 2023, by Aston Zhang, Zack Lipton, Mu Li, and Alex J. Smola, https://d2l.ai/. Illustrated Transformer Transformer from Scratch, with the Code on GitHub Andrej Karpathy's Lecture to Build Transformers Hand Written Notes Session 8. Deep-Learning-Based NLP: Pretraining (Mar/12/2024) Keywords: Computations in AI, BERT (Bidirectional Encoder Representations from Transformers), GPT (Generative Pretrained Transformers) Slides: Guest Lecture by Dr. Liubo Li on Deep Learning Computation, Pretraining.pdf) CoLab Notebook Demos: Crafting Intelligence: The Art of Deep Learning Modeling, BERT API @ Hugging Face Presentation: By Zhankun Chen and Yiyi Zhao. Noy, Shakked and Whitney Zhang. 2023. Experimental evidence on the productivity effects of generative artificial intelligence. Science, 381: 187-192. Link to the Paper Homework: Problem Set 5 - Sentiment Analysis with Hugging Face, due at 12:30pm, March 26, Tuesday. References: Devlin, Jacob, Ming-Wei Chang, Kenton Lee, Kristina Toutanova. 2018. BERT: Pre-training of deep bidirectional transformers for language understanding. ArXiv preprint arXiv:1810.04805. GitHub Repo Radford, Alec, Karthik Narasimhan, Tim Salimans, and Ilya Sutskever. 2018. Improving language understanding by generative pre-training, (GPT-1) PDF link, GitHub Repo Radford, Alec, Jeffrey Wu, Rewon Child, David Luan, Dario Amodei, Ilya Sutskever. 2019. Language models are unsupervised multitask learners. OpenAI blog, 1(8), 9. (GPT-2) PDF Link, GitHub Repo Brown, Tom, et al. 2020. Language models are few-shot learners. Advances in neural information processing systems, 33, 1877-1901. (GPT-3) GitHub Repo Huang, Allen H., Hui Wang, and Yi Yang. 2023. FinBERT: A large language model for extracting information from financial text. Contemporary Accounting Research, 40(2): 806-841. GitHub Repo Part 9, Lecture Notes and Slides for CS 224N: Natural Language Processing with Deep Learning, by Christopher D. Manning, Diyi Yang, and Tatsunori Hashimoto. Link to CS 224N Part 2 & 4, Slides for COS 597G: Understanding Large Language Models, by Danqi Chen. Link to COS 597G A Visual Guide to BERT, How GPT-3 Works Andrej Karpathy's Lecture to Build GPT-2 (124M) from Scratch Hand Written Notes Session 9. Deep-Learning-Based NLP: Large Language Models (Mar/19/2024) Keywords: Large Language Models, Generative AI, Emergent Ababilities, Instruction Fine-Tuning (IFT), Reinforcement Learning with Human Feedback (RLHF), In-Context Learning, Chain-of-Thought (CoT) Slides: What's Next, Pretraining.pdf), Large Language Models.pdf) CoLab Notebook Demos: BERT API @ Hugging Face Presentation: By Jia Liu. Liu, Liu, Dzyabura, Daria, Mizik, Natalie. 2020. Visual listening in: Extracting brand image portrayed on social media. Marketing Science, 39(4): 669-686. Link to the Paper Homework: Problem Set 5 - Sentiment Analysis with Hugging Face, due at 12:30pm, March 26, Tuesday (soft-deadline). References: Wei, Jason, et al. 2021. Finetuned language models are zero-shot learners. ArXiv preprint arXiv:2109.01652, link to the paper. Wei, Jason, et al. 2022. Emergent abilities of large language models. ArXiv preprint arXiv:2206.07682, link to the paper. Ouyang, Long, et al. 2022. Training language models to follow instructions with human feedback. Advances in Neural Information Processing Systems, 35, 27730-27744. Wei, Jason, et al. 2022. Chain-of-thought prompting elicits reasoning in large language models. Advances in Neural Information Processing Systems, 35, 24824-24837. Kaplan, Jared. 2020. Scaling laws for neural language models. ArXiv preprint arXiv:2001.08361, link to the paper. Hoffmann, Jordan, et al. 2022. Training compute-optimal large language models. ArXiv preprint arXiv:2203.15556, link to the paper. Shinn, Noah, et al. 2023. Reflexion: Language agents with verbal reinforcement learning. ArXiv preprint arXiv:2303.11366, link to the paper. Reisenbichler, Martin, Thomas Reutterer, David A. Schweidel, and Daniel Dan. 2022. Frontiers: Supporting content marketing with natural language generation. Marketing Science, 41(3): 441-452. Romera-Paredes, B., Barekatain, M., Novikov, A. et al. 2023. Mathematical discoveries from program search with large language models. Nature, link to the paper. Part 10, Lecture Notes and Slides for CS224N: Natural Language Processing with Deep Learning, by Christopher D. Manning, Diyi Yang, and Tatsunori Hashimoto. Link to CS 224N COS 597G: Understanding Large Language Models, by Danqi Chen. Link to COS 597G Andrej Karpathy's 1-hour Talk on LLM CS224n, Hugging Face Tutorial Session 10. Deep-Learning-Based CV: Image Classification (Mar/26/2024) Keywords: Large Language Models Applications, Convolution Neural Nets (CNN), LeNet, AlexNet, VGG, ResNet, ViT Slides: What's Next, Large Language Models.pdf), Image Classification.pdf) CoLab Notebook Demos: CNN, LeNet, & AlexNet, VGG, ResNet, ViT Presentation: By Yingxin Lin and Zeshen Ye. Netzer, Oded, Alain Lemaire, and Michal Herzenstein. 2019. When words sweat: Identifying signals for loan default in the text of loan applications. Journal of Marketing Research, 56(6): 960-980. Link to the Paper Homework: Problem Set 6 - AlexNet and ResNet, due at 12:30pm, April 9, Tuesday. References: Krizhevsky, Alex, Ilya Sutskever, and Geoffrey E. Hinton. 2012. Imagenet classification with deep convolutional neural networks. Advances in Neural Information Processing Systems, 25. He, Kaiming, Xiangyu Zhang, Shaoqing Ren and Jian Sun. 2016. Deep residual learning for image recognition. Proceedings of the IEEE conference on computer vision and pattern recognition, 770-778. Dosovitskiy, Alexey, et al. 2020. An image is worth 16x16 words: Transformers for image recognition at scale. ArXiv preprint, arXiv:2010.11929, link to the paper, link to the GitHub repo. Jean, Neal, Marshall Burke, Michael Xie, Matthew W. Davis, David B. Lobell, and Stefand Ermon. 2016. Combining satellite imagery and machine learning to predict poverty. Science, 353(6301), 790-794. Zhang, Mengxia and Lan Luo. 2023. Can consumer-posted photos serve as a leading indicator of restaurant survival? Evidence from Yelp. Management Science 69(1): 25-50. Course Notes (Lectures 5 & 6) for CS231n: Deep Learning for Computer Vision, by Fei-Fei Li, Ruohan Gao, & Yunzhu Li. Link to CS231n. Chapters 7 and 8, Dive into Deep Learning (2nd Edition), 2023, by Aston Zhang, Zack Lipton, Mu Li, and Alex J. Smola. Link to the book. Fine-Tune ViT for Image Classification with Hugging Face 🤗 Transformers Hugging Face 🤗 ViT CoLab Tutorial Session 11. Deep-Learning-Based CV (II): Object Detection & Video Analysis (Apr/2/2024) Keywords: Image Processing Applications, Localization, R-CNNs, YOLOs, Semantic Segmentation, 3D CNN, Video Analysis Applications Slides: What's Next, Image Classification.pdf), Object Detection and Video Analysis.pdf) CoLab Notebook Demos: Data Augmentation, Faster R-CNN & YOLO v5 Presentation: By Qinlu Hu and Yilin Shi. Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. 2023. Engagement that sells: Influencer video advertising on TikTok. Available at SSRN Link to the Paper Homework: Problem Set 6 - AlexNet and ResNet, due at 12:30pm, April 9, Tuesday. References: Girshick, R., Donahue, J., Darrell, T. and Malik, J., 2014. Rich feature hierarchies for accurate object detection and semantic segmentation. Proceedings of the IEEE conference on computer vision and pattern recognition (pp. 580-587). Redmon, Joseph, Santosh Divvala, Ross Girshick, and Ali Farhadi. 2016. You only look once: Unified, real-time object detection. Proceedings of the IEEE conference on computer vision and pattern recognition (pp. 779-788). Karpathy, A., Toderici, G., Shetty, S., Leung, T., Sukthankar, R. and Fei-Fei, L., 2014. Large-scale video classification with convolutional neural networks. Proceedings of the IEEE conference on Computer Vision and Pattern Recognition (pp. 1725-1732). Glaeser, Edward L., Scott D. Kominers, Michael Luca, and Nikhil Naik. 2018. Big data and big cities: The promises and limitations of improved measures of urban life. Economic Inquiry, 56(1): 114-137. Zhang, S., Xu, K. and Srinivasan, K., 2023. Frontiers: Unmasking Social Compliance Behavior During the Pandemic. Marketing Science, 42(3), pp.440-450. Course Notes (Lectures 10 & 11) for CS231n: Deep Learning for Computer Vision, by Fei-Fei Li, Ruohan Gao, & Yunzhu Li. Link to CS231n. Chapter 14, Dive into Deep Learning (2nd Edition), 2023, by Aston Zhang, Zack Lipton, Mu Li, and Alex J. Smola. Link to the book. Hand Written Notes Session 12. Unsupervised Learning: Clustering, Topic Modeling & VAE (Apr/9/2024) Keywords: K-Means, Gaussian Mixture Models, EM-Algorithm, Latent Dirichlet Allocation, Variational Auto-Encoder Slides: What's Next, Clustering, Topic Modeling & VAE.pdf) CoLab Notebook Demos: K-Means, LDA, VAE Homework: Problem Set 7 - Unsupervised Learning (EM & LDA), due at 12:30pm, April 23, Tuesday. References: Blei, David M., Ng, Andrew Y., and Jordan, Michael I. 2003. Latent Dirichlet allocation. Journal of Machine Learning Research, 3(Jan): 993-1022. Kingma, D.P. and Welling, M., 2013. Auto-encoding Variational Bayes. arXiv preprint arXiv:1312.6114. Kingma, D.P. and Welling, M., 2019. An introduction to variational autoencoders. Foundations and Trends® in Machine Learning, 12(4), pp.307-392. Bandiera, O., Prat, A., Hansen, S., & Sadun, R. 2020. CEO behavior and firm performance. Journal of Political Economy, 128(4), 1325-1369. Liu, Jia and Olivier Toubia. 2018. A semantic approach for estimating consumer content preferences from online search queries. Marketing Science, 37(6): 930-952. Mueller, Hannes, and Christopher Rauh. 2018. Reading between the lines: Prediction of political violence using newspaper text. American Political Science Review, 112(2): 358-375. Tian, Z., Dew, R. and Iyengar, R., 2023. Mega or Micro? Influencer Selection Using Follower Elasticity. Journal of Marketing Research. Chapters 8.5 and 14, The Elements of Statistical Learning (2nd Edition), 2009, by Trevor Hastie, Robert Tibshirani, Jerome Friedman, Link to Book. Course Notes (Lectures 1 & 4) for CS294-158-SP24: Deep Unsupervised Learning, taught by Pieter Abbeel, Wilson Yan, Kevin Frans, Philipp Wu. Link to CS294-158-SP24. Hand Written Notes Session 13. Unsupervised Learning: Diffusion Models (Apr/16/2024) Keywords: VAE, Denoised Diffusion Probabilistic Models, Latent Diffusion Models, CLIP, Imagen, Diffusion Transformers Slides: Clustering, Topic Modeling & VAE.pdf), Diffusion Models.pdf), Course Summary CoLab Notebook Demos: VAE, DDPM, DiT Homework: Problem Set 7 - Unsupervised Learning (EM & LDA), due at 12:30pm, April 23, Tuesday. References: Kingma, D.P. and Welling, M., 2013. Auto-encoding Variational Bayes. arXiv preprint arXiv:1312.6114. Kingma, D.P. and Welling, M., 2019. An introduction to variational autoencoders. Foundations and Trends® in Machine Learning, 12(4), pp.307-392. Ho, J., Jain, A. and Abbeel, P., 2020. Denoising diffusion probabilistic models. Advances in neural information processing systems, 33, 6840-6851. Chan, S.H., 2024. Tutorial on Diffusion Models for Imaging and Vision. arXiv preprint arXiv:2403.18103. Peebles, W. and Xie, S., 2023. Scalable diffusion models with transformers. In Proceedings of the IEEE/CVF International Conference on Computer Vision, 4195-4205. Link to GitHub Repo. Tian, Z., Dew, R. and Iyengar, R., 2023. Mega or Micro? Influencer Selection Using Follower Elasticity. Journal of Marketing Research. Ludwig, J. and Mullainathan, S., 2024. Machine learning as a tool for hypothesis generation. Quarterly Journal of Economics, 139(2), 751-827. Burnap, A., Hauser, J.R. and Timoshenko, A., 2023. Product aesthetic design: A machine learning augmentation. Marketing Science, 42(6), 1029-1056. Course Notes (Lecture 6) for CS294-158-SP24: Deep Unsupervised Learning, taught by Pieter Abbeel, Wilson Yan, Kevin Frans, Philipp Wu. Link to CS294-158-SP24. CVPR 2022 Tutorial: Denoising Diffusion-based Generative Modeling: Foundations and Applications, by Karsten Kreis, Ruiqi Gao, and Arash Vahdat Link to the Tutorial Lilian Weng (OpenAI)'s Blog on Diffusion Models Lilian Weng (OpenAI)'s Blog on Diffusion Models for Video Generation Hugging Face Diffusers 🤗 Library Hand Written Notes