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Best AI Tools for Accountants
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Miles EducationJun 28, 2023

Best AI Tools for Accountants

We’re pretty sure, these great AI tools will help you in the long run. Let’s have a look at their importance: VIC.AI: AI-powered Accounting Made Effortless! Their advanced algorithms are trained on vast invoice data, eliminating the need for templates or memorization. Accurate from day one, their Autopilot technology seamlessly integrates AI for streamlined invoicing.😇 Indy: AI-Powered Accounting Made Fast and Affordable! Freelancers, businesses, and entrepreneurs can tackle accounting tasks up to 20x faster than traditional software. Create income statements and financial statements in a fraction of the time, all at a lower cost than traditional accountants.🤔 Docyt: AI-Powered Accounting Automation for Faster Decision Making. Digitize financial data, automate workflows, and make faster decisions. Reduce costs and simplify bookkeeping and back-office tasks.😲 Blue Dot is an innovative market leader with a cutting-edge financial platform. Their all-in-one Tax Compliance Platform combines digitization, tax compliance, and automation to analyze employee spend data for VAT, Taxable Employee Benefits, and Corporate Income Tax.🥹 Comment below the names of the AI tools that you use for accounting.👇👇 #aitoolsforaccountants #aitools #ai #technology #upskill #cpa #uscpa #CPAexam #cpajobs #CPAscope #MilesEducation #workintheus #talent #fyp #explore #accounting #accountants #accountancy #cpacoursereview #jobopportunities #CPAplacement #CPAsalary #success #career

Nuts and bolts AI implementation for small business
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Training-Swan-6379This week

Nuts and bolts AI implementation for small business

How can small businesses use AI to increase sales or decrease expenses without massive disruption? One way for us is using AI to process our email history to identify patterns and write personalized messages based on past correspondence. According to legal advice in which I have confidence, email that is personalized for each recipient (and meets other standards) does not need to be opt in. If you disagree - understood - but spam morality is not the topic here. Bottom line - obviously a game changer. Knowing phrases people have used before becoming clients - and all of the possible permutations of those phrases, and detecting where those phrases show up will make our sales and marketing many times more effective for a fraction of the cost. There's a reason big corps. record calls, and now small business can leverage the same technology. We are setting up a process that yields accurate, up to date, comprehensive data for our own business operations. Our clients - who are they and how has their demographic changed over time? To answer this question and for email personalization, we also need access to external data sources e.g. like accurate up to date company demographics. IMO - the leader in company data in the US? THEY SUCK. We found there is no magic fairy who is going to make good data appear for our AI. The process of applying our own proprietary knowledge to code and categorize the data is just as important, and obviously highly sensitive. How do we leverage the AI technologies of companies like Google and Microsoft (or anyone else) without being their bitch? Below is a list of some of the sources of my business's data: Data sources: PST/OST/Other Email data files Microsoft data from Windows/O365 Windows/Linux/Android/IOS application logs and other data Web server logs for the company website. SEO/Analytics Data Google data export Google voice/VOIP logs OneDrive/G drive Other Phone system/cell service logs Other SAAS and in-house application data. Facebook/social media data for company pages. QuickBooks/other accounting systems/business bank account logs POS/Credit card processing systems/PayPal, etc. OSINT to fill in the blanks

Nuts and bolts AI implementation for small business
reddit
LLM Vibe Score0
Human Vibe Score1
Training-Swan-6379This week

Nuts and bolts AI implementation for small business

How can small businesses use AI to increase sales or decrease expenses without massive disruption? One way for us is using AI to process our email history to identify patterns and write personalized messages based on past correspondence. According to legal advice in which I have confidence, email that is personalized for each recipient (and meets other standards) does not need to be opt in. If you disagree - understood - but spam morality is not the topic here. Bottom line - obviously a game changer. Knowing phrases people have used before becoming clients - and all of the possible permutations of those phrases, and detecting where those phrases show up will make our sales and marketing many times more effective for a fraction of the cost. There's a reason big corps. record calls, and now small business can leverage the same technology. We are setting up a process that yields accurate, up to date, comprehensive data for our own business operations. Our clients - who are they and how has their demographic changed over time? To answer this question and for email personalization, we also need access to external data sources e.g. like accurate up to date company demographics. IMO - the leader in company data in the US? THEY SUCK. We found there is no magic fairy who is going to make good data appear for our AI. The process of applying our own proprietary knowledge to code and categorize the data is just as important, and obviously highly sensitive. How do we leverage the AI technologies of companies like Google and Microsoft (or anyone else) without being their bitch? Below is a list of some of the sources of my business's data: Data sources: PST/OST/Other Email data files Microsoft data from Windows/O365 Windows/Linux/Android/IOS application logs and other data Web server logs for the company website. SEO/Analytics Data Google data export Google voice/VOIP logs OneDrive/G drive Other Phone system/cell service logs Other SAAS and in-house application data. Facebook/social media data for company pages. QuickBooks/other accounting systems/business bank account logs POS/Credit card processing systems/PayPal, etc. OSINT to fill in the blanks

I started with 0 AI knowledge on the 2nd of Jan 2024 and blogged and studied it for 365. Here is a summary.
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BobsthejobThis week

I started with 0 AI knowledge on the 2nd of Jan 2024 and blogged and studied it for 365. Here is a summary.

FULL BLOG POST AND MORE INFO IN THE FIRST COMMENT :) Edit in title: 365 days\* (and spelling) Coming from a background in accounting and data analysis, my familiarity with AI was minimal. Prior to this, my understanding was limited to linear regression, R-squared, the power rule in differential calculus, and working experience using Python and SQL for data manipulation. I studied free online lectures, courses, read books. \Time Spent on Theory vs Practice\ At the end it turns out I spent almost the same amount of time on theory and practice. While reviewing my year, I found that after learning something from a course/lecture in one of the next days I immediately applied it - either through exercises, making a Kaggle notebook or by working on a project. \2024 Learning Journey Topic Breakdown\ One thing I learned is that \fundamentals\ matter. I discovered that anyone can make a model, but it's important to make models that add business value. In addition, in order to properly understand the inner-workings of models I wanted to do a proper coverage of stats & probability, and the math behind AI. I also delved into 'traditional' ML (linear models, trees), and also deep learning (NLP, CV, Speech, Graphs) which was great. It's important to note that I didn't start with stats & math, I was guiding myself and I started with traditional and some GenAI but soon after I started to ask a lot of 'why's as to why things work and this led me to study more about stats&math. Soon I also realised \Data is King\ so I delved into data engineering and all the practices and ideas it covers. In addition to Data Eng, I got interested in MLOps. I wanted to know what happens with models after we evaluate them on a test set - well it turns out there is a whole field behind it, and I was immediately hooked. Making a model is not just taking data from Kaggle and doing train/test eval, we need to start with a business case, present a proper case to add business value and then it is a whole lifecycle of development, testing, maintenance and monitoring. \Wordcloud\ After removing some of the generically repeated words, I created this work cloud from the most used works in my 365 blog posts. The top words being:- model and data - not surprising as they go hand in hand- value - as models need to deliver value- feature (engineering) - a crucial step in model development- system - this is mostly because of my interest in data engineering and MLOps I hope you find my summary and blog interesting. https://preview.redd.it/pxohznpy4dae1.png?width=2134&format=png&auto=webp&s=03c16bb3535d75d1f009b44ee5164cc3e6483ac4 https://preview.redd.it/0y47rrpy4dae1.png?width=1040&format=png&auto=webp&s=f1fdf7764c7151ff0a05ae92777c5bb7d52f4359 https://preview.redd.it/e59inppy4dae1.png?width=1566&format=png&auto=webp&s=2566033777a90410277350947617d3ce8406be15

Is there any point in building a product with AI anymore?
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jottrledThis week

Is there any point in building a product with AI anymore?

Everyone and their grandmother are building AI products. So it begs the question. Is the AI market now too saturated? Have all the AI apps been thought of? Of course not don't be silly, There is still a significant opportunity to create AI products and become profitable. But let's play devils advocate here. Let's say you're a developer and you want to build your first SaaS product. Now, imagine a world where all AI products were already thought of (a scary thought). What would you do? Would you move onto something else? See, when people think of an idea for a SaaS product what often happens is they do a quick Google search and tend to think "oh crap, it already exists, better move on". Maybe that's the right thing to do...but then again maybe it's not. Before you run for the hills, make sure to check the SEO potential for your idea. If your idea has the potential to rank high on Google and there are already hundreds/thousands of people looking for it then you can take that as all the validation you need to start building it. Here are 3 AI ideas that all have good SEO potential. Each idea has keywords that you can target with a difficulty level 500. This means it's easy to rank high in Google for them and they have a high number of people searching for them each month. AI Accounting Software A Saas product that uses AI to analyze bank transactions, invoices, and receipts to automatically match them and reconcile accounts in real-time, reducing manual work and errors. It would also offer predictive insights, suggesting optimal payment times or highlighting potential cash flow issues based on historical data. Could potentially be integrated with popular accounting software like QuickBooks or Xero. SEO Potential Keyword: ai accounting Keyword Difficulty: 9 Average Search Volume 2900 AI Human Resources Software AI Human Resources Software An AI-driven candidate screening and onboarding platform for small to medium-sized businesses. The tool would use AI to automatically filter job applications based on predefined criteria, rank candidates, and even conduct initial interview assessments using natural language processing. It could also manage onboarding tasks by automating the distribution of paperwork, training schedules, and team introductions. SEO Potential Keyword: ai human resources Keyword Difficulty: 17 Average Search Volume 2900 AI Nutrition Tool A Micro SaaS which creates personalized meal planning and nutrition analysis. The platform would use AI to create tailored meal plans based on users' dietary goals, preferences, allergies, and health data (such as activity level or medical conditions). It could analyze food labels, suggest healthier alternatives, and track nutrient intake in real time, helping users maintain balanced diets. SEO Potential Keyword: ai nutrition Keyword Difficulty: 3 Average Search Volume 720 I created a tool (check the first comment) to find ideas like this.

Recently hit 6,600,000 monthly organic traffic for a B2C SaaS website. Here's the 40 tips that helped me make that happen.
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DrJigsawThis week

Recently hit 6,600,000 monthly organic traffic for a B2C SaaS website. Here's the 40 tips that helped me make that happen.

Hey guys! So as title says, we recently hit 6,600,000 monthly organic traffic / month for a B2C SaaS website (screenshot. Can't give name publicly, but can show testimonial to a mod). Here's 40 tips that "helped" me make this happen. If you get some value of the post, I write an SEO tip every other day on /r/seogrowth. There's around 10 more tips already up there other than the ones I mention here. If you want to give back for all my walls of text, I'd appreciate a sub <3 Also, there are a bunch of free stuff I mention in the article: content outline, writer guidelines, SEO checklist, and other stuff. Here's the Google Doc with all that! Tip #1. Take SEO With a Grain of Salt A lot of the SEO advice and best practices on the internet are based on 2 things: Personal experiences and case studies of companies that managed to make SEO work for them. Google or John Mueller (Google’s Senior Webmaster Trends Analyst). And, unfortunately, neither of these sources are always accurate. Personal SEO accounts are simply about what worked for specific companies. Sometimes, what worked for others, won’t work for you. For example, you might find a company that managed to rank with zero link-building because their website already had a very strong backlink profile. If you’re starting with a fresh website, chances are, you won’t be able to get the same results. At the same time, information from Google or John Mueller is also not 100% accurate. For example, they’ve said that guest posting is against Google’s guidelines and doesn’t work… But practically, guest posting is a very effective link-building strategy. So the takeaway is this: Take all information you read about SEO with a grain of salt. Analyze the information yourself, and make your conclusions. SEO Tip #2. SEO Takes Time You’ve already heard this one before, but considering how many people keep asking, thought I'd include this anyway. On average, it’s going to take you 6 months to 2 years to get SEO results, depending on the following factors: Your backlink profile. The more quality backlinks you have (or build), the faster you’ll rank. Age of your website. If your website is older (or you purchased an aged website), you can expect your content to rank faster. Amount of content published. The more quality content you publish on your website, the more “authoritative” it is in the eyes of Google, and thus more likely to rank faster. SEO work done on the website. If a lot of your pages are already ranking on Google (page 2-3), it’s easier to get them to page #1 than if you just published the content piece. Local VS global SEO. Ranking locally is (sometimes) easier and faster than ranking globally. That said, some marketing agencies can use “SEO takes time” as an excuse for not driving results. Well, fortunately, there is a way to track SEO results from month #2 - #3 of work. Simply check if your new content pieces/pages are getting more and more impressions on Google Search Console month-to-month. While your content won’t be driving traffic for a while after being published, they’ll still have a growing number of impressions from month #2 or #3 since publication. SEO Tip #3. SEO Might Not Be The Best Channel For You In theory, SEO sounds like the best marketing channel ever. You manage to rank on Google and your marketing seemingly goes on auto-pilot - you’re driving new leads every day from existing content without having to lift a finger… And yet, SEO is not for everyone. Avoid SEO as a marketing channel if: You’re just getting started with your business and need to start driving revenue tomorrow (and not in 1-2 years). If this is you, try Google ads, Facebook ads, or organic marketing. Your target audience is pretty small. If you’re selling enterprise B2B software and have around 2,000 prospects in total worldwide, then it’s simply easier to directly reach out to these prospects. Your product type is brand-new. If customers don’t know your product exists, they probably won’t be Googling it. SEO Tip #4. Traffic Can Be a Vanity Metric I've seen hundreds of websites that drive 6-7 digits of traffic but generate only 200-300 USD per month from those numbers. “What’s the deal?” You might be thinking. “How can you fail to monetize that much traffic?” Well, that brings us to today’s tip: traffic can be a vanity metric. See, not all traffic is created equal. Ranking for “hormone balance supplement” is a lot more valuable than ranking for “Madagascar character names.” The person Googling the first keyword is an adult ready to buy your product. Someone Googling the latter, on the other hand, is a child with zero purchasing power. So, when deciding on which keywords to pursue, always keep in mind the buyer intent behind and don’t go after rankings or traffic just because 6-digit traffic numbers look good. SEO Tip #5. Push Content Fast Whenever you publish a piece of content, you can expect it to rank within 6 months to a year (potentially less if you’re an authority in your niche). So, the faster you publish your content, the faster they’re going to age, and, as such, the faster they’ll rank on Google. On average, I recommend you publish a minimum of 10,000 words of content per month and 20,000 to 30,000 optimally. If you’re not doing link-building for your website, then I’d recommend pushing for even more content. Sometimes, content velocity can compensate for the lack of backlinks. SEO Tip #6. Use Backlink Data to Prioritize Content You might be tempted to go for that juicy, 6-digit traffic cornerstone keyword right from the get-go... But I'd recommend doing the opposite. More often than not, to rank for more competitive, cornerstone keywords, you’ll need to have a ton of supporting content, high-quality backlinks, website authority, and so on. Instead, it’s a lot more reasonable to first focus on the less competitive keywords and then, once you’ve covered those, move on to the rest. Now, as for how to check keyword competitiveness, here are 2 options: Use Mozbar to see the number of backlinks for top-ranking pages, as well as their Domain Authority (DA). If all the pages ranking on page #1 have <5 backlinks and DA of 20 - 40, it’s a good opportunity. Use SEMrush or Ahrefs to sort your keywords by difficulty, and focus on the less difficult keywords first. Now, that said, keep in mind that both of these metrics are third-party, and hence not always accurate. SEO Tip #7. Always Start With Competitive Analysis When doing keyword research, the easiest way to get started is via competitive analysis. Chances are, whatever niche you’re in, there’s a competitor that is doing great with SEO. So, instead of having to do all the work from scratch, run their website through SEMrush or Ahrefs and steal their keyword ideas. But don’t just stop there - once you’ve borrowed keyword ideas from all your competitors, run the seed keywords through a keyword research tool such as UberSuggest or SEMrush Keyword Magic Tool. This should give you dozens of new ideas that your competitors might’ve missed. Finally, don’t just stop at borrowing your competitor’s keyword ideas. You can also borrow some inspiration on: The types of graphics and images you can create to supplement your blog content. The tone and style you can use in your articles. The type of information you can include in specific content pieces. SEO Tip #8. Source a LOT of Writers Content writing is one of those professions that has a very low barrier to entry. Anyone can take a writing course, claim to be a writer, and create an UpWork account… This is why 99% of the writers you’ll have to apply for your gigs are going to be, well, horrible. As such, if you want to produce a lot of content on the reg, you’ll need to source a LOT of writers. Let’s do the math: If, by posting a job ad, you source 100 writers, you’ll see that only 5 of them are a good fit. Out of the 5 writers, 1 has a very high rate, so they drop out. Another doesn’t reply back to your communication, which leaves you with 3 writers. You get the 3 writers to do a trial task, and only one turns out to be a good fit for your team. Now, since the writer is freelance, the best they can do is 4 articles per month for a total of 5,000-words (which, for most niches, ain’t all that much). So, what we’re getting at here is, to hire quality writers, you should source a LOT of them. SEO Tip #9. Create a Process for Filtering Writers If you follow the previous tip, you'll end up with a huge database of hundreds of writers. This creates a whole new problem: You now have a database of 500+ writers waiting for you to sift through them and decide which ones are worth the hire. It would take you 2-3 days of intense work to go through all these writers and vet them yourself. Let’s be real - you don’t have time for that. Here’s what you can do instead: When sourcing writers, always get them to fill in a Google form (instead of DMing or emailing you). In this form, make sure to ask for 3 relevant written samples, a link to the writer’s portfolio page, and the writer’s rate per word. Create a SOP for evaluating writers. The criteria for evaluation should be: Level of English. Does the writer’s sample have any English mistakes? If so, they’re not a good fit. Quality of Samples. Are the samples long-form and engaging content or are they boring 500-word copy-pastes? Technical Knowledge. Has the writer written about a hard-to-explain topic before? Anyone can write about simple topics like traveling—you want to look for someone who knows how to research a new topic and explain it in a simple and easy-to-read way. If someone’s written about how to create a perfect cover letter, they can probably write about traveling, but the opposite isn’t true. Get your VA to evaluate the writer’s samples as per the criteria above and short-list writers that seem competent. If you sourced 500 writers, the end result of this process should be around 50 writers. You or your editor goes through the short-list of 50 writers and invites 5-10 for a (paid) trial task. The trial task is very important - you’ll sometimes find that the samples provided by the writer don’t match their writing level. SEO Tip #10. Use the Right Websites to Find Writers Not sure where to source your writers? Here are some ideas: ProBlogger \- Our #1 choice - a lot of quality writers frequent this website. LinkedIn \- You can headhunt content writers in specific locations. Upwork \- If you post a content gig, most writers are going to be awful. Instead, I recommend headhunting top writers instead. WeWorkRemotely \- Good if you’re looking to make a full-time remote hire. Facebook \- There are a ton of quality Facebook groups for writers. Some of our faves are Cult of Copy Job Board and Content Marketing Lounge. SEO Tip #11. Always Use Content Outlines When giving tasks to your writing team, you need to be very specific about the instructions you give them. Don’t just provide a keyword and tell them to “knock themselves out.” The writer isn’t a SEO expert; chances are, they’re going to mess it up big-time and talk about topics that aren’t related to the keyword you’re targeting. Instead, when giving tasks to writers, do it through content outlines. A content outline, in a nutshell, is a skeleton of the article they’re supposed to write. It includes information on: Target word count (aim for the same or 50% more the word count than that of the competition). Article title. Article structure (which sections should be mentioned and in what order). Related topics of keywords that need to be mentioned in the article. Content outline example in the URL in the post intro. SEO Tip #12. Focus on One Niche at a Time I used to work with this one client that had a SaaS consisting of a mixture of CRM, Accounting Software, and HRS. I had to pick whether we were going to focus on topics for one of these 3 niches or focus on all of them at the same time. I decided to do the former. Here’s why: When evaluating what to rank, Google considers the authority of your website. If you have 60 articles about accounting (most of which link to each other), you’re probably an authority in the niche and are more likely to get good rankings. If you have 20 sales, 20 HR, and 20 accounting articles, though, none of these categories are going to rank as well. It always makes more sense to first focus on a single niche (the one that generates the best ROI for your business), and then move on to the rest. This also makes it easier to hire writers - you hire writers specialized in accounting, instead of having to find writers who can pull off 3 unrelated topics. SEO Tip #13. Just Hire a VA Already It’s 2021 already guys—unless you have a virtual assistant, you’re missing out big-time. Since a lot of SEO tasks are very time-consuming, it really helps to have a VA around to take over. As long as you have solid SOPs in place, you can hire a virtual assistant, train them, and use them to free up your time. Some SEO tasks virtual assistants can help with are: Internal linking. Going through all your blog content and ensuring that they link to each other. Backlink prospecting. Going through hundreds of websites daily to find link opportunities. Uploading content on WordPress and ensuring that the content is optimized well for on-page SEO. SEO Tip #14. Use WordPress (And Make Your Life Easier) Not sure which CMS platform to use? 99% of the time, you’re better off with WordPress. It has a TON of plugins that will make your life easier. Want a drag & drop builder? Use Elementor. It’s cheap, efficient, extremely easy to learn, and comes jam-packed with different plugins and features. Wix, SiteGround, and similar drag & drops are pure meh. SEO Tip #15. Use These Nifty WordPress Plugins There are a lot of really cool WordPress plugins that can make your (SEO) life so much easier. Some of our favorites include: RankMath. A more slick alternative to YoastSEO. Useful for on-page SEO. Smush. App that helps you losslessly compress all images on your website, as well as enables lazy loading. WP Rocket. This plugin helps speed up your website pretty significantly. Elementor. Not a techie? This drag & drop plugin makes it significantly easier to manage your website. WP Forms. Very simple form builder. Akismet Spam Protection. Probably the most popular anti-spam WP plugin. Mammoth Docx. A plugin that uploads your content from a Google doc directly to WordPress. SEO Tip #16. No, Voice Search Is Still Not Relevant Voice search is not and will not be relevant (no matter what sensationalist articles might say). Sure, it does have its application (“Alexa, order me toilet paper please”), but it’s pretty niche and not relevant to most SEOs. After all, you wouldn’t use voice search for bigger purchases (“Alexa, order me a new laptop please”) or informational queries (“Alexa, teach me how to do accounting, thanks”). SEO Tip #17. SEO Is Obviously Not Dead I see these articles every year - “SEO is dead because I failed to make it work.” SEO is not dead and as long as there are people looking up for information/things online, it never will be. And no, SEO is not just for large corporations with huge budgets, either. Some niches are hypercompetitive and require a huge link-building budget (CBD, fitness, VPN, etc.), but they’re more of an exception instead of the rule. SEO Tip #18. Doing Local SEO? Focus on Service Pages If you’re doing local SEO, you’re better off focusing on local service pages than blog content. E.g. if you’re an accounting firm based in Boston, you can make a landing page about /accounting-firm-boston/, /tax-accounting-boston/, /cpa-boston/, and so on. Or alternatively, if you’re a personal injury law firm, you’d want to create pages like /car-accident-law-firm/, /truck-accident-law-firm/, /wrongful-death-law-firm/, and the like. Thing is, you don’t really need to rank on global search terms—you just won’t get leads from there. Even if you ranked on the term “financial accounting,” it wouldn’t really matter for your bottom line that much. SEO Tip #19. Engage With the SEO Community The SEO community is (for the most part) composed of extremely helpful and friendly people. There are a lot of online communities (including this sub) where you can ask for help, tips, case studies, and so on. Some of our faves are: This sub :) SEO Signals Lab (FB Group) Fat Graph Content Ops (FB Group) Proper SEO Group (FB Group) BigSEO Subreddit SEO Tip #20. Test Keywords Before Pursuing Them You can use Google ads to test how profitable any given keyword is before you start trying to rank for it. The process here is: Create a Google Ads account. Pick a keyword you want to test. Create a landing page that corresponds to the search intent behind the keyword. Allocate an appropriate budget. E.g. if you assume a conversion rate of 2%, you’d want to buy 100+ clicks. If the CPC is 2 USD, then the right budget would be 200 USD plus. Run the ads! If you don’t have the budget for this, you can still use the average CPC for the keyword to estimate how well it’s going to convert. If someone is willing to bid 10 USD to rank for a certain keyword, it means that the keyword is most probably generating pretty good revenue/conversions. SEO Tip #21. Test & Improve SEO Headlines Sometimes, you’ll see that you’re ranking in the top 3 positions for your search query, but you’re still not driving that much traffic. “What’s the deal?” you might be asking. Chances are, your headline is not clickable enough. Every 3-4 months, go through your Google Search Console and check for articles that are ranking well but not driving enough traffic. Then, create a Google sheet and include the following data: Targeted keyword Page link CTR (for the last 28 days) Date when you implemented the new title Old title New title New CTR (for the month after the CTR change was implemented) From then on, implement the new headline and track changes in the CTR. If you don’t reach your desired result, you can always test another headline. SEO Tip #22. Longer Content Isn’t Always Better Content You’ve probably heard that long-form content is where it’s at in 2021. Well, this isn’t always the case. Rather, this mostly depends on the keyword you’re targeting. If, for example, you’re targeting the keyword “how to tie a tie,” you don’t need a long-ass 5,000-word mega-guide. In such a case, the reader is looking for something that can be explained in 200-300 words and if your article fails to do this, the reader will bounce off and open a different page. On the other hand, if you’re targeting the keyword “how to write a CV,” you’ll need around 4,000 to 5,000 words to adequately explain the topic and, chances are, you won’t rank with less. SEO Tip #23. SEO is Not All About Written Content More often than not, when people talk about SEO they talk about written blog content creation. It’s very important not to forget, though, that blog content is not end-all-be-all for SEO. Certain keywords do significantly better with video content. For example, if the keyword is “how to do a deadlift,” video content is going to perform significantly better than blog content. Or, if the keyword is “CV template,” you’ll see that a big chunk of the rankings are images of the templates. So, the lesson here is, don’t laser-focus on written content—keep other content mediums in mind, too. SEO Tip #24. Write For Your Audience It’s very important that your content resonates well with your target audience. If, for example, you’re covering the keyword “skateboard tricks,” you can be very casual with your language. Heck, it’s even encouraged! Your readers are Googling the keyword in their free time and are most likely teens or in their early 20s. Meaning, you can use informal language, include pop culture references, and avoid complicated language. Now, on the other hand, if you’re writing about high-level investment advice, your audience probably consists of 40-something suit-and-ties. If you include Rick & Morty references in your article, you'll most likely lose credibility and the Googler, who will go to another website. Some of our best tips on writing for your audience include: Define your audience. Who’s the person you’re writing for? Are they reading the content at work or in their free time? Keep your reader’s level of knowledge in mind. If you’re covering an accounting 101 topic, you want to cover the topic’s basics, as the reader is probably a student. If you’re writing about high-level finance, though, you don’t have to teach the reader what a balance sheet is. More often than not, avoid complicated language. The best practice is to write on a 6th-grade level, as it’s understandable for anyone. Plus, no one wants to read Shakespeare when Googling info online (unless they’re looking for Shakespeare's work, of course). SEO Tip #25. Create Compelling Headlines Want to drive clicks to your articles? You’ll need compelling headlines. Compare the following headline: 101 Productivity Tips \[To Get Things Done in 2021\] With this one: Productivity Tips Guide Which one would you click? Data says it’s the first! To create clickable headlines, I recommend you include the following elements: Keyword. This one’s non-negotiable - you need to include the target keyword in the headline. Numbers. If Buzzfeed taught us anything, it’s that people like to click articles with numbers in their titles. Results. If I read your article, what’s going to be the end result? E.g. “X Resume tips (to land the job)”.* Year (If Relevant). Adding a year to your title shows that the article is recent (which is relevant for some specific topics). E.g. If the keyword is “Marketing Trends,” I want to know marketing trends in 2021, not in 2001. So, adding a year in the title makes the headline more clickable. SEO Tip #26. Make Your Content Visual How good your content looks matters, especially if you're in a competitive niche. Here are some tips on how to make your content as visual as possible: Aim for 2-4 sentences per paragraph. Avoid huge blocks of text. Apply a 60-65% content width to your blog pages. Pick a good-looking font. I’d recommend Montserrat, PT Sans, and Roboto. Alternatively, you can also check out your favorite blogs, see which fonts they’re using, and do the same. Use a reasonable font size. Most top blogs use font sizes ranging from 16 pt to 22 pt. Add images when possible. Avoid stock photos, though. No one wants to see random “office people smiling” scattered around your blog posts. Use content boxes to help convey information better. Content boxes example in the URL in the intro of the post. SEO Tip #27. Ditch the Skyscraper Technique Already Brian Dean’s skyscraper technique is awesome and all, but the following bit really got old: “Hey \[name\], I saw you wrote an article. I, too, wrote an article. Please link to you?” The theory here is, if your content is good, the person will be compelled to link to it. In practice, though, the person really, really doesn’t care. At the end of the day, there’s no real incentive for the person to link to your content. They have to take time out of their day to head over to their website, log in to WordPress, find the article you mentioned, and add a link... Just because some stranger on the internet asked them to. Here’s something that works much better: Instead of fake compliments, be very straightforward about what you can offer them in exchange for that link. Some things you can offer are: A free version of your SaaS. Free product delivered to their doorstep. Backlink exchange. A free backlink from your other website. Sharing their content to your social media following. Money. SEO Tip #28. Get the URL Slug Right for Seasonal Content If you want to rank on a seasonal keyword, there are 2 ways to do this. If you want your article to be evergreen (i.e. you update it every year with new information), then your URL should not contain the year. E.g. your URL would be /saas-trends/, and you simply update the article’s contents+headline each year to keep it timely. If you’re planning on publishing a new trends report annually, though, then you can add a year to the URL. E.g. /saas-trends-2020/ instead of /saas-trends/. SEO Tip #29. AI Content Tools Are a Mixed Bag Lots of people are talking about AI content tools these days. Usually, they’re either saying: “AI content tools are garbage and the output is horrible,” Or: “AI content tools are a game-changer!” So which one is it? The truth is somewhere in-between. In 2021, AI content writing tools are pretty bad. The output you’re going to get is far from something you can publish on your website. That said, some SEOs use such tools to get a very, very rough draft of the article written, and then they do intense surgery on it to make it usable. Should you use AI content writing tools? If you ask me, no - it’s easier to hire a proficient content writer than spend hours salvaging AI-written content. That said, I do believe that such tools are going to get much better years down the line. This one was, clearly, more of a personal opinion than a fact. I’d love to hear YOUR opinion on AI content tools! Are they a fad, or are they the future of content creation? Let me know in the comments. SEO Tip #30. Don’t Overdo it With SEO Tools There are a lot of SEO tools out there for pretty much any SEO function. Keyword research, link-building, on-page, outreach, technical SEO, you name it! If you were to buy most of these tools for your business, you’d easily spend 4-figures on SEO tools per month. Luckily, though, you don’t actually need most of them. At the end of the day, the only must-have SEO tools are: An SEO Suite (Paid). Basically SEMrush or Ahrefs. Both of these tools offer an insane number of features - backlink analysis, keyword research, and a ton of other stuff. Yes, 99 USD a month is expensive for a tool. But then again, if you value your time 20 USD/hour and this tool saves you 6 hours, it's obviously worth it, right? On-Page SEO Tool (Free). RankMath or Yoast. Basically, a tool that's going to help you optimize web pages or blog posts as per SEO best practices. Technical SEO Tool (Freemium). You can use ScreamingFrog to crawl your entire website and find technical SEO problems. There are probably other tools that also do this, but ScreamingFrog is the most popular option. The freemium version of the tool only crawls a limited number of pages (500 URLs, to be exact), so if your website is relatively big, you'll need to pay for the tool. Analytics (Free). Obviously, you'll need Google Analytics (to track website traffic) and Google Search Console (to track organic traffic, specifically) set up on your website. Optionally, you can also use Google Track Manager to better track how your website visitors interact with the site. MozBar (Free). Chrome toolbar that lets you simply track the number of backlinks on Google Search Queries, Domain Authority, and a bunch of other stuff. Website Speed Analysis (Free). You can use Google Page Speed Insights to track how fast your website loads, as well as how mobile-friendly it is. Outreach Tool (Paid). Tool for reaching out to prospects for link-building, guest posting, etc. There are about a dozen good options for this. Personally, I like to use Snov for this. Optimized GMB Profile (Free). Not a tool per se, but if you're a local business, you need to have a well-optimized Google My Business profile. Google Keyword Planner (Free). This gives you the most reliable search volume data of all the tools. So, when doing keyword research, grab the search volume from here. Tool for Storing Keyword Research (Free). You can use Google Sheets or AirTable to store your keyword research and, at the same time, use it as a content calendar. Hemingway App (Free). Helps keep your SEO content easy to read. Spots passive voice, complicated words, etc. Email Finder (Freemium). You can use a tool like Hunter to find the email address of basically anyone on the internet (for link-building or guest posting purposes). Most of the tools that don’t fit into these categories are 100% optional. SEO Tip #31. Hiring an SEO? Here’s How to Vet Them Unless you’re an SEO pro yourself, hiring one is going to be far from easy. There’s a reason there are so many “SEO experts” out there - for the layman, it’s very hard to differentiate between someone who knows their salt and a newbie who took an SEO course, like, last week. Here’s how you can vet both freelance and full-time SEOs: Ask for concrete traffic numbers. The SEO pro should give you the exact numbers on how they’ve grown a website in the past - “100% SEO growth in 1 year” doesn’t mean much if the growth is from 10 monthly traffic to 20. “1,000 to 30,000” traffic, on the other hand, is much better. Ask for client names. While some clients ask their SEOs to sign an NDA and not disclose their collaboration, most don’t. If an SEO can’t name a single client they’ve worked with in the past, that’s a red flag. Make sure they have the right experience. Global and local SEO have very different processes. Make sure that the SEO has experience with the type of SEO you need. Make sure you’re looking for the right candidate. SEO pros can be content writers, link-builders, web developers, or all of the above simultaneously. Make sure you understand which one you need before making the hire. If you’re looking for someone to oversee your content ops, you shouldn’t hire a technical SEO expert. Look for SEO pros in the right places. Conventional job boards are overrated. Post your job ads on SEO communities instead. E.g. this sub, bigseo, SEO Signals Facebook group, etc. SEO Tip #32. Blog Post Not Ranking? Follow This Checklist I wanted to format the post natively for Reddit, but it’s just SO much better on Notion. Tl;dr, the checklist covers every reason your post might not be ranking: Search intent mismatch. Inferior content. Lack of internal linking. Lack of backlinks. And the like. Checklist URL at the intro of the post. SEO Tip #33. Avoid BS Link-Building Tactics The only type of link-building that works is building proper, quality links from websites with a good backlink profile and decent organic traffic. Here’s what DOESN’T work: Blog comment links Forum spam links Drive-by Reddit comment/post links Web 2.0 links Fiverr “100 links for 10 bucks” bs If your “SEO agency” says they’re doing any of the above instead of actually trying to build you links from quality websites, you’re being scammed. SEO Tip #34. Know When to Use 301 and 302 Redirects When doing redirects, it’s very important to know the distinction between these two. 301 is a permanent page redirect and passes on link juice. If you’re killing off a page that has backlinks, it’s better to 301 it to your homepage so that you don’t lose the link juice. If you simply delete a page, it’s going to be a 404, and the backlink juice is lost forever. 302 is a temporary page redirect and doesn’t pass on link juice. If the redirect is temporary, you do a 302. E.g. you want to test how well a new page is going to perform w/ your audience. SEO Tip #35. Social Signals Matter (But Not How You Think) Social signals are NOT a ranking factor. And yet, they can help your content rank on Google’s front page. Wondering what the hell am I talking about? Here’s what’s up: As I said, social signals are not a ranking factor. It’s not something Google takes into consideration to decide whether your article should rank or not. That said, social signals CAN lead to your article ranking better. Let’s say your article goes viral and gets around 20k views within a week. A chunk of these viewers are going to forget your domain/link and they’re going to look up the topic on Google via your chosen keyword + your brand name. The amount of people looking for YOUR keyword and exclusively picking your result over others is going to make Google think that your content is satisfying search intent better than the rest, and thus, reward you with better ranking. SEO Tip #36. Run Remarketing Ads to Lift Organic Traffic Conversions Not satisfied with your conversion rates? You can use Facebook ads to help increase them. Facebook allows you to do something called “remarketing.” This means you can target anyone that visited a certain page (or multiple pages) on your website and serve them ads on Facebook. There are a TON of ways you can take advantage of this. For example, you can target anyone that landed on a high buyer intent page and serve them ads pitching your product or a special offer. Alternatively, you can target people who landed on an educational blog post and offer them something to drive them down the funnel. E.g. free e-book or white paper to teach them more about your product or service. SEO Tip #37. Doing Local SEO? Follow These Tips Local SEO is significantly different from global SEO. Here’s how the two differ (and what you need to do to drive local SEO results): You don’t need to publish content. For 95% of local businesses, you only want to rank for keywords related to your services/products, you don’t actually need to create educational content. You need to focus more on reviews and citation-building. One of Google Maps’ biggest ranking factors is the of reviews your business has. Encourage your customers to leave a review if they enjoyed your product/service through email or real-life communication. You need to create service pages for each location. As a local business, your #1 priority is to rank for keywords around your service. E.g. If you're a personal injury law firm, you want to optimize your homepage for “personal injury law firm” and then create separate pages for each service you provide, e.g. “car accident lawyer,” “motorcycle injury law firm,” etc. Focus on building citations. Being listed on business directories makes your business more trustworthy for Google. BrightLocal is a good service for this. You don’t need to focus as much on link-building. As local SEO is less competitive than global, you don’t have to focus nearly as much on building links. You can, in a lot of cases, rank with the right service pages and citations. SEO Tip #38. Stop Ignoring the Outreach Emails You’re Getting (And Use Them to Build Your Own Links) Got a ton of people emailing you asking for links? You might be tempted to just send them all straight to spam, and I don’t blame you. Outreach messages like “Hey Dr Jigsaw, your article is A+++ amazing! ...can I get a backlink?” can get hella annoying. That said, there IS a better way to deal with these emails: Reply and ask for a link back. Most of the time, people who send such outreach emails are also doing heavy guest posting. So, you can ask for a backlink from a 3rd-party website in exchange for you mentioning their link in your article. Win-win! SEO Tip #39. Doing Internal Linking for a Large Website? This’ll Help Internal linking can get super grueling once you have hundreds of articles on your website. Want to make the process easier? Do this: Pick an article you want to interlink on your website. For the sake of the example, let’s say it’s about “business process improvement.” Go on Google and look up variations of this keyword mentioned on your website. For example: Site:\[yourwebsite\] “improve business process” Site:\[yourwebsite\] “improve process” Site:\[yourwebsite\] “process improvement” The above queries will find you the EXACT articles where these keywords are mentioned. Then, all you have to do is go through them and include the links. SEO Tip #40. Got a Competitor Copying Your Content? File a DMCA Notice Fun fact - if your competitors are copying your website, you can file a DMCA notice with Google. That said, keep in mind that there are consequences for filing a fake notice.

Started a content marketing agency 8 years ago - $0 to $7,863,052 (2025 update)
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Started a content marketing agency 8 years ago - $0 to $7,863,052 (2025 update)

Hey friends, My name is Tyler and for the past 8 years, I’ve been documenting my experience building a content marketing agency called Optimist. Year 1 — 0 to $500k ARR Year 2 — $500k to $1MM ARR Year 3 — $1MM ARR to $1.5MM(ish) ARR Year 4 — $3,333,686 Revenue Year 5 — $4,539,659 Revenue Year 6 — $5,974,324 Revenue Year 7 - $6,815,503 Revenue (Edit: Seems like links are banned now. You can check my post history for all of my previous updates with lessons and learnings.) How Optimist Works First, an overview/recap of the Optimist business model: We operate as a “collective” of full time/professional freelancers Everyone aside from me is a contractor Entirely remote/distributed team We pay freelancers a flat fee for most work, working out to roughly $65-100/hour. Clients pay us a flat monthly fee for full-service content marketing (research, strategy, writing, editing, design/photography, reporting and analytics, targeted linkbuilding, and more)\ Packages range in price from \~$10-20k/mo \This is something we are revisiting now* The Financials In 2024, we posted $1,032,035.34 in revenue. This brings our lifetime revenue to $7,863,052. Here’s our monthly revenue from January 2017 to December of 2024. (Edit: Seems like I'm not allowed to link to the chart.) The good news: Revenue is up 23% YoY. EBITDA in Q4 trending up 1-2 points. We hosted our first retreat in 4 years, going to Ireland with about half the team. The bad news: Our revenue is still historically low. At $1MM for the year, we’re down about 33% from our previous years over $1.5MM. Revenue has been rocky. It doesn’t feel like we’ve really “recovered” from the bumps last year. The trend doesn’t really look great. Even though, anecdotally, it feels like we are moving in a good direction. EBITDA is still hovering at around 7%. Would love to get that closer to 20%. (For those who may ask: I’m calculating EBITDA after paying taxes and W2 portion of my income.) — Almost every year, my update starts the same way: This has been a year of growth and change. Both for my business—and me personally. 2024 was no different. I guess that tells you something about entrepreneurship. It’s a lot more like sailing a ship than driving a car. You’re constantly adapting, tides are shifting, and any blip of calm is usually just a moment before the next storm. As with past years, there’s a lot to unpack from the last 12 months. Here we go again. Everything is Burning In the last 2 years, everything has turned upside down in the world of content and SEO. Back in 2020, we made a big decision to re-position the agency. (See post history) We decided to narrow our focus to our most successful, profitable, and consistent segment of clients and re-work our entire operation to focus on serving them. We defined our ICP as: \~Series A ($10mm+ funding) with 6-12 months runway to scale organic as a channel Product-led company with “simple” sales cycle involving fewer stakeholders Demonstrable opportunity to use SEO to drive business growth Our services: Content focused on growing organic search (SEO) Full-service engagements that included research, planning, writing, design, reporting And our engagement structure: Engaged directly with an executive; ownership over strategy and day-to-day execution 1-2 points of contact or stakeholders Strategic partner that drives business growth (not a service vendor who makes content) Most importantly, we decided that we were no longer going to offer a broader range of content that we used to sell. That included everything from thought leadership content to case studies and ebooks. We doubled-down on “SEO content” for product-led SaaS companies. And this worked phenomenally for us. We started bringing on more clients than ever. We developed a lot of internal system and processes that helped us scale and take on more work than we’ve ever had and drive great outcomes for our ideal clients. But in 2023 and 2024, things started going awry. One big change, of course, was the rise of AI. Many companies and executives (and writers) feel that AI can write content just as well as an agency like ours. That made it a lot harder to sell a $10,000 per month engagement when they feel like the bulk of the work could be “done for free.” (Lots of thoughts on this if you want my opinions.) But it wasn’t just that. Google also started tinkering with their algorithm, introducing new features like AI Overviews, and generally changing the rules of the game. This created 3 big shifts in our world: The perceived value of content (especially “SEO content”) dropped dramatically in many people’s minds because of AI’s writing capabilities SEO became less predictable as a source of traffic and revenue It’s harder than ever for startups and smaller companies to rank for valuable keywords (let alone generate any meaningful traffic or revenue from them) The effect? The middle of the content market has hollowed out. People—like us—providing good, human-crafted content aimed on driving SEO growth saw a dramatic decline in demand. We felt it all year. Fewer and fewer leads. The leads we did see usually scoffed at our prices. They were indexing us against the cost of content mills and mass-produced AI articles. It was a time of soul-searching and looking for a way forward. I spent the first half of the year convinced that the only way to survive was to run toward the fire. We have to build our own AI workflows. We have to cut our rates internally. We have to get faster and cheaper to stay competitive with the agencies offering the same number of deliverables for a fraction of our rates. It’s the only way forward. But then I asked myself a question… Is this the game I actually want to play? As an entrepreneur, do I want to run a business where I’m competing mostly on price and efficiency rather than quality and value? Do I want to hop into a race toward cheaper and cheaper content? Do I want to help people chase a dwindling amount of organic traffic that’s shrinking in value? No. That’s not the game I want to play. That’s not a business I want to run. I don’t want to be in the content mill business. So I decided to turn the wheel—again. Repositioning Part II: Electric Boogaloo What do you do when the whole world shifts around you and the things that used to work aren’t working anymore? You pivot. You re-position the business and move in another direction. So that’s what we decided to do. Again. There was only one problem: I honestly wasn’t sure what opportunities existed in the content marketing industry outside of what we were already doing. We lived in a little echo chamber of startups and SEO. It felt like the whole market was on fire and I had fight through the smoke to find an escape hatch. So I started making calls. Good ol’ fashioned market research. I reached out to a few dozen marketing and content leaders at a bunch of different companies. I got on the phone and just asked lots of questions about their content programs, their goals, and their pain points. I wanted to understand what was happening in the market and how we could be valuable. And, luckily, this process really paid off. I learned a lot about the fragmentation happening across content and how views were shifting. I noticed key trends and how our old target market really wasn’t buying what we were selling. Startups and small companies are no longer willing to invest in an agency like ours. If they were doing content and SEO at all, they were focused entirely on using AI to scale output and minimize costs. VC money is still scarce and venture-backed companies are more focused on profitability than pure growth and raising another round. Larger companies (\~500+ employees) are doing more content than ever and drowning in content production. They want to focus on strategy but can barely tread water keeping up with content requests from sales, demand gen, the CEO, and everyone else. Many of the companies still investing in content are looking at channels and formats outside of SEO. Things like thought leadership, data reports, interview-driven content, and more. They see it as a way to stand out from the crowd of “bland SEO content.” Content needs are constantly in flux. They range from data reports and blog posts to product one-pagers. The idea of a fixed-scope retainer is a total mismatch for the needs of most companies. All of this led to the logical conclusion: We were talking to the wrong people about the wrong things\.\ Many companies came to one of two logical conclusions: SEO is a risky bet, so it’s gotta be a moonshot—super-low cost with a possibility for a big upside (i.e., use AI to crank out lots of content. If it works, great. If it doesn’t, then at least we aren’t out much money.) SEO is a risky bet, so we should diversify into other strategies and channels to drive growth (i.e., shift our budget from SEO and keyword-focused content to video, podcasts, thought leadership, social, etc) Unless we were going to lean into AI and dramatically cut our costs and rates, our old buyers weren’t interested. And the segment of the market that needs our help most are looking primarily for production support across a big range of content types. They’re not looking for a team to run a full-blown program focused entirely on SEO. So we had to go back to the drawing board. I’ve written before about our basic approach to repositioning the business. But, ultimately it comes down to identifying our unique strengths as a team and then connecting them to needs in the market. After reviewing the insights from my discussions and taking another hard look at our business and our strengths, I decided on a new direction: Move upmarket: Serve mid-size to enterprise businesses with \~500-5,000 employees instead of startups Focus on content that supports a broader range of business goals instead of solely on SEO and organic growth (e.g., sales, demand gen, brand, etc) Shift back to our broader playbook of content deliverables, including thought leadership, data studies, and more Focus on content execution and production to support an internally-directed content strategy across multiple functions In a way, it’s sort of a reverse-niche move. Rather than zooming in specifically on driving organic growth for startups, we want to be more of an end-to-end content production partner that solves issues of execution and operations for all kinds of content teams. It’s early days, but the response here has been promising. We’ve seen an uptick in leads through Q4. And more companies in our pipeline fit the new ICP. They’re bigger, often have more budget. (But they move more slowly). We should know by the end of the quarter if this maneuver is truly paying off. Hopefully, this will work out. Hopefully our research and strategy are right and we’ll find a soft landing serving a different type of client. If it doesn’t? Then it will be time to make some harder decisions. As I already mentioned, I’m not interested in the race to the bottom of AI content. And if that’s the only game left in town, then it might be time to think hard about a much bigger change. — To be done: Build new content playbooks for expanded deliverables Build new showcase page for expanded deliverables Retooling the Operation It’s easy to say we’re doing something new. It’s a lot harder to actually do it—and do it well. Beyond just changing our positioning, we have to do open-heart surgery on the entire content operation behind the scenes. We need to create new systems that work for a broader range of content types, formats, and goals. Here’s the first rub: All of our workflows are tooled specifically for SEO-focused content. Every template, worksheet, and process that we’ve built and scaled in the last 5 years assumes that the primary goal of every piece of content is SEO. Even something as simple as requiring a target keyword is a blocker in a world where we’re not entirely focused on SEO. This is relatively easy to fix, but it requires several key changes: Update content calendars to make keywords optional Update workflows to determine whether we need an optimization report for each deliverable Next, we need to break down the deliverables into parts rather than a single line item. In our old system, we would plan content as a single row in a Content Calendar spreadsheet. It was a really wide sheet with lots of fields where we’d define the dimensions of each individual article. This was very efficient and simple to follow. But every article had the same overall scope when it came to the workflow. In Asana (our project management tool), all of the steps in the creation were strung together in a single task. We would create a few basic templates for each client, and then each piece would flow through the same steps: Briefing Writing Editing Design etc. If we had anything that didn’t fit into the “standard” workflow, we’d just tag it in the calendar with an unofficial notation \[USING BRACKETS\]. It worked. But it wasn’t ideal. Now we need the steps to be more modular. Imagine, for example, a client asks us to create a mix of deliverables: 1 article with writing + design 1 content brief 1 long-form ebook with an interview + writing + design Each of these would require its own steps and its own workflow. We need to break down the work to accommodate for a wider variety of workflows and variables. This means we need to update the fields and structure of our calendar to accommodate for the new dimensions—while also keeping the planning process simple and manageable. This leads to the next challenge: The number of “products” that we’re offering could be almost infinite. Just looking at the example scope above, you can mix and match all of these different building blocks to create a huge variety of different types of work, each requiring its own workflow. This is part of the reason we pivoted away from this model to focus on a productized, SEO-focused content service back in 2020. Take something as simple as a case study. On the surface, it seems like one deliverable that can be easily scoped and priced, right? Well, unpack what goes into a case study: Is there already source material from the customer or do we need to conduct an interview? How long is it? Is it a short overview case study or a long-form narrative? Does it need images and graphics? How many? Each of these variables opens up 2-3 possibilities. And when you combine them, we end up with something like 10 possible permutations for this single type of deliverable. It gets a bit messy. But not only do we have to figure out how to scope and price all for all of these variables, we also have to figure out how to account for these variables in the execution. We have to specify—for every deliverable—what type it is, how long, which steps are involved and not involved, the timeline for delivery, and all of the other factors. We’re approaching infinite complexity, here. We have to figure out a system that allows for a high level of flexibility to serve the diverse needs of our clients but is also productized enough that we can build workflows, process, and templates to deliver the work. I’ve spent the last few months designing that system. Failed Attempt #1: Ultra-Productization In my first pass, I tried to make it as straight forward as possible. Just sit down, make a list of all of the possible deliverables we could provide and then assign them specific scopes and services. Want a case study? Okay that’ll include an interview, up to 2,000 words of content, and 5 custom graphics. It costs $X. But this solution quickly fell apart when we started testing it against real-world scenarios. What if the client provided the brief instead of us creating one? What if they didn’t want graphics? What if this particular case study really needs to be 3,000 words but all of the others should be 2,000? In order for this system to work, we’d need to individual scope and price all of these permutations of each productized service. Then we’d need to somehow keep track of all of these and make sure that we accurately scope, price, and deliver them across dozens of clients. It’s sort of like a restaurant handling food allergies by creating separate versions of every single dish to account for every individual type of allergy. Most restaurants have figured out that it makes way more sense to have a “standard” and an “allergy-free” version. Then you only need 2 options to cover 100% of the cases. Onto the next option. Failed Attempt #2: Deliverable-Agnostic Services Next, I sat down with my head of Ops, Katy, to try to map it out. We took a big step back and said: Why does the deliverable itself even matter? At the end of the day, what we’re selling is just a few types of work (research, writing, editing, design, etc) that can be packaged up in an infinite number of ways. Rather than try to define deliverables, shouldn’t we leave it open ended for maximum flexibility? From there, we decided to break down everything into ultra-modular building blocks. We started working on this super complex system of modular deliverables where we would have services like writing, design, editing, etc—plus a sliding scale for different scopes like the length of writing or the number of images. In theory, it would allow us to mix and match any combination of services to create custom deliverables for the client. In fact, we wanted the work to be deliverable-agnostic. That way we could mold it to fit any client’s needs and deliver any type of content, regardless of the format or goal. Want a 5,000-word case study with 15 custom graphics? That’ll be $X. Want a 2,000-word blog post with an interview and no visuals? $Y. Just want us to create 10 briefs, you handle the writing, and we do design? It’s $Z. Again, this feels like a reasonable solution. But it quickly spiraled out of amuck. (That’s an Office reference.) For this to work, we need to have incredibly precise scoping process for every single deliverable. Before we can begin work (or even quote a price), we need to know pretty much the exact word count of the final article, for example. In the real world? This almost never happens. The content is as long as the content needs to be. Clients rarely know if the blog post should be 2,000 words or 3,000 words. They just want good content. We have a general ballpark, but we can rarely dial it in within just 1,000 words until we’ve done enough research to create the brief. Plus, from a packaging and pricing perspective, it introduces all kind of weird scenarios where clients will owe exactly $10,321 for this ultra-specific combination of services. We were building an open system that could accommodate any and all types of potential deliverables. On the face that seems great because it makes us incredibly flexible. In reality, the ambiguity actually works against us. It makes it harder for us to communicate to clients clearly about what they’ll get, how much it will cost, and how long it will take. That, of course, also means that it hurts our client relationships. (This actually kind of goes back to my personal learnings, which I’ll mention in a bit. I tend to be a “let’s leave things vague so we don’t have to limit our options” kind of person. But I’m working on fixing this to be more precise, specific, and clear in everything that we do.) Dialing It In: Building a Closed System We were trying to build an open system. We need to build a closed system. We need to force clarity and get specific about what we do, what we don’t do, and how much it all costs. Then we need a system to expand on that closed system—add new types of deliverables, new content playbooks, and new workflows if and when the need arises. With that in mind, we can start by mapping out the key dimensions of any type of deliverable that we would ever want to deliver. These are the universal dimensions that determine the scope, workflow, and price of any deliverable—regardless of the specific type output. Dimensions are: Brief scope Writing + editing scope Design scope Interview scope Revision (rounds) Scope, essentially, just tells us how many words, graphics, interviews, etc are required for the content we’re creating. In our first crack at the system, we got super granular with these scopes. But to help force a more manageable system, we realized that we didn’t need tiny increments for most of this work. Instead, we just need boundaries—you pay $X for up to Y words. We still need some variability around the scope of these articles. Obviously, most clients won’t be willing to pay the same price for a 1,000-word article as a 10,000-word article. But we can be smarter about the realistic break points. We boiled it down to the most common ranges: (Up to) 250 words 1,000 words 3,000 words 6,000 words 10,000 words This gives us a much more manageable number of variables. But we still haven’t exactly closed the system. We need one final dimension: Deliverable type. This tells us what we’re actually building with these building blocks. This is how we’ll put a cap on the potentially infinite number of combinations we could offer. The deliverable type will define what the final product should look like (e.g., blog post, case study, ebook, etc). And it will also give us a way to put standards and expectations around different types of deliverables that we want to offer. Then we can expand on this list of deliverables to offer new services. In the mean time, only the deliverables that we have already defined are, “on the menu,” so to speak. If a client comes to us and asks for something like a podcast summary article (which we don’t currently offer), we’ll have to either say we can’t provide that work or create a new deliverable type and define the dimensions of that specific piece. But here’s the kicker: No matter the deliverable type, it has to still fit within the scopes we’ve already defined. And the pricing will be the same. This means that if you’re looking for our team to write up to 1,000 words of content, it costs the same amount—whether it’s a blog post, an ebook, a LinkedIn post, or anything else. Rather than trying to retool our entire system to offer this new podcast summary article deliverable, we’ll just create the new deliverable type, add it to the list of options, and it’s ready to sell with the pre-defined dimensions we’ve already identified. To do: Update onboarding workflow Update contracts and scope documents Dial in new briefing process Know Thyself For the last year, I’ve been going through personal therapy. (Huge shout out to my wife, Laura, for her support and encouragement throughout the process.) It’s taught me a lot about myself and my tendencies. It’s helped me find some of my weaknesses and think about how I can improve as a person, as a partner, and as an entrepreneur. And it’s forced me to face a lot of hard truths. For example, consider some of the critical decisions I’ve made for my business: Unconventional freelance “collective” model No formal management structure Open-ended retainers with near-infinite flexibility General contracts without defined scope “Take it or leave it” approach to sales and marketing Over the years, I’ve talked about almost everything on this list as a huge advantage. I saw these things as a reflection of how I wanted to do things differently and better than other companies. But now, I see them more as a reflection of my fears and insecurities. Why did I design my business like this? Why do I want so much “flexibility” and why do I want things left open-ended rather than clearly defined? One reason that could clearly explain it: I’m avoidant. If you’re not steeped in the world of therapy, this basically means that my fight or flight response gets turned all the way to “flight.” If I’m unhappy or uncomfortable, my gut reaction is usually to withdraw from the situation. I see commitment and specificity as a prelude to future conflict. And I avoid conflict whenever possible. So I built my business to minimize it. If I don’t have a specific schedule of work that I’m accountable for delivering, then we can fudge the numbers a bit and hope they even out in the end. If I don’t set a specific standard for the length of an article, then I don’t have to let the client know when their request exceeds that limit. Conflict….avoided? Now, that’s not to say that everything I’ve built was wrong or bad. There is a lot of value in having flexibility in your business. For example, I would say that our flexible retainers are, overall, an advantage. Clients have changing needs. Having flexibility to quickly adapt to those needs can be a huge value add. And not everything can be clearly defined upfront (at least not without a massive amount of time and work just to decide how long to write an article). Overly-rigid structures and processes can be just as problematic as loosey-goosey ones. But, on the whole, I realized that my avoidant tendencies and laissez faire approach to management have left a vacuum in many areas. The places where I avoided specificity were often the places where there was the most confusion, uncertainty, and frustration from the team and from clients. People simply didn’t know what to expect or what was expected of them. Ironically, this often creates the conflict I’m trying to avoid. For example, if I don’t give feedback to people on my team, then they feel uneasy about their work. Or they make assumptions about expectations that don’t match what I’m actually expecting. Then the client might get upset, I might get upset, and our team members may be upset. Conflict definitely not avoided. This happens on the client side, too. If we don’t define a specific timeline when something will be delivered, the client might expect it sooner than we can deliver—creating frustration when we don’t meet their expectation. This conflict actually would have been avoided if we set clearer expectations upfront. But we didn’t do that. I didn’t do that. So it’s time to step up and close the gaps. Stepping Up and Closing the Gaps If I’m going to address these gaps and create more clarity and stability, I have to step up. Both personally and professionally. I have to actually face the fear and uncertainty that drives me to be avoidant. And then apply that to my business in meaningful ways that aren’t cop-out ways of kinda-sorta providing structure without really doing it. I’ve gotta be all in. This means: Fill the gaps where I rely on other people to do things that aren’t really their job but I haven’t put someone in place to do it Set and maintain expectations about our internal work processes, policies, and standards Define clear boundaries on things like roles, timelines, budgets, and scopes Now, this isn’t going to happen overnight. And just because I say that I need to step up to close these gaps doesn’t mean that I need to be the one who’s responsible for them (at least not forever). It just means that, as the business leader, I need to make sure the gaps get filled—by me or by someone else who has been specifically charged with owning that part of the operation. So, this is probably my #1 focus over the coming quarter. And it starts by identifying the gaps that exist. Then, step into those gaps myself, pay someone else to fill that role, or figure out how to eliminate the gap another way. This means going all the way back to the most basic decisions in our business. One of the foundational things about Optimist is being a “different kind” of agency. I always wanted to build something that solved for the bureaucracy, hierarchy, and siloed structure of agencies. If a client has feedback, they should be able to talk directly to the person doing the work rather than going through 3 layers of account management and creative directors. So I tried to be clever. I tried to design all kinds of systems and processes that eliminated these middle rungs. (In retrospect, what I was actually doing was designing a system that played into my avoidant tendencies and made it easy to abdicate responsibility for lots of things.) Since we didn’t want to create hierarchy, we never implemented things like Junior and Senior roles. We never hired someone to manage or direct the individual creatives. We didn’t have Directors or VPs. (Hell, we barely had a project manager for the first several years of existence.) This aversion to hierarchy aligned with our values around elevating ownership and collective contribution. I still believe in the value a flat structure. But a flat structure doesn’t eliminate the complexity of a growing business. No one to review writers and give them 1:1 feedback? I guess I’ll just have to do that….when I have some spare time. No Content Director? Okay, well someone needs to manage our content playbooks and roll out new ones. Just add it to my task list. Our flat structure didn’t eliminate the need for these roles. It just eliminated the people to do them. All of those unfilled roles ultimately fell back on me or our ops person, Katy. Of course, this isn’t the first time we’ve recognized this. We’ve known there were growing holes in our business as it’s gotten bigger and more complex. Over the years, we’ve experimented with different ways to solve for it. The Old Solution: Distributed Ops One system we designed was a “distributed ops” framework. Basically, we had one person who was the head of ops (at the time, we considered anything that was non-client-facing to be “ops”). They’d plan and organize all of the various things that needed to happen around Optimist. Then they’d assign out the work to whoever was able to help. We had a whole system for tying this into the our profit share and even gave people “Partner” status based on their contributions to ops. It worked—kinda. One big downfall is that all of the tasks and projects were ad hoc. People would pick up jobs, but they didn’t have much context or expertise to apply. So the output often varied. Since we were trying to maintain a flat structure, there was minimal oversight or management of the work. In other words, we didn’t always get the best results. But, more importantly, we still didn’t close all of the gaps entirely. Because everything was an ad-hoc list of tasks and projects, we never really had the “big picture” view of everything that needed to be done across the business. This also meant we rarely had clarity on what was important, what was trivial, and what was critical. We need a better system. Stop Reinventing the Wheel (And Create a Damn Org Chart) It’s time to get serious about filling the gaps in our business. It can’t be a half-fix or an ad hoc set of projects and tasks. We need clarity on the roles that need to be filled and then fill them. The first step here is to create an org chart. A real one. Map out all of the jobs that need to be done for Optimist to be successful besides just writers and designers. Roles like: Content director Design director SEO manager Reporting Finance Account management Business development Sales Marketing Project management It feels a bit laughable listing all of these roles. Because most are either empty or have my name attached to them. And that’s the problem. I can’t do everything. And all of the empty roles are gaps in our structure—places where people aren’t getting the direction, feedback, or guidance they need to do their best work. Or where things just aren’t being done consistently. Content director, for example, should be responsible for steering the output of our content strategists, writers, and editors. They’re not micromanaging every deliverable. But they give feedback, set overall policy, and help our team identify opportunities to get better. Right now we don’t have anyone in that role. Which means it’s my job—when I have time. Looking at the org chart (a real org chart that I actually built to help with this), it’s plain as day how many roles look like this. Even if we aren’t going to implement a traditional agency structure and a strict hierarchy, we still need to address these gaps. And the only way for that to happen is face the reality and then create a plan to close the gaps. Now that we have a list of theoretical roles, we need to clearly define the responsibilities and boundaries of those roles to make sure they cover everything that actually needs to happen. Then we can begin the process of delegating, assigning, hiring, and otherwise addressing each one. So that’s what I need to do. To be done: Create job descriptions for all of the roles we need to fill Hire Biz Dev role Hire Account Lead role(s) Hire Head of Content Playing Offense As we move into Q1 of 2025 and I reflect on the tumultuous few years we’ve had, one thought keeps running through my head. We need to play offense. Most of the last 1-2 years was reacting to changes that were happening around us. Trying to make sense and chart a new path forward. Reeling. But what I really want—as a person and as an entrepreneur—is to be proactive. I want to think and plan ahead. Figure out where we want to go before we’re forced to change course by something that’s out of our control. So my overarching focus for Q1 is playing offense. Thinking longer term. Getting ahead of the daily deluge and creating space to be more proactive, innovative, and forward thinking. To do: Pilot new content formats Audit and update our own content strategy Improve feedback workflows Build out long-term roadmap for 1-2 years for Optimist Final Note on Follow-Through and Cadence In my reflection this year, one of the things I’ve realized is how helpful these posts are for me. I process by writing. So I actually end up making a lot of decisions and seeing things more clearly each time I sit down to reflect and write my yearly recap. It also gives me a space to hold myself accountable for the things I said I would do. So, I’m doing two things a bit differently from here on out. First: I’m identifying clear action items that I’m holding myself accountable for getting done in the next 3 months (listed in the above sections). In each future update, I’ll do an accounting of what I got done and what wasn’t finished (and why). Second: I’m going to start writing shorter quarterly updates. This will gives me more chances each year to reflect, process, and make decisions. Plus it gives me a shorter feedback loop for the action items that I identified above. (See—playing offense.) — Okay friends, enemies, and frenemies. This is my first update for 2025. Glad to share with y’all. And thanks to everyone who’s read, commented, reached out, and shared their own experiences over the years. We are all the accumulation of our connections and our experiences. As always, I will pop in to respond to comments and answer questions. Feel free to share your thoughts, questions, and general disdain down below. Cheers, Tyler

101 best SEO tips to help you drive traffic in 2k21
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101 best SEO tips to help you drive traffic in 2k21

Hey guys! I don't have to tell you how SEO can be good for your business - you can drive leads to your SaaS on autopilot, drive traffic to your store/gym/bar/whatever, etc. The thing with SEO, though, is that most SEO tips on the internet are just not that good. Most of the said tips: Are way too simple & basic (“add meta descriptions to your images”*) Are not impactful. Sure, adding that meta tag to an image is important, but that’s not what’s going to drive traffic to your website Don’t talk much about SEO strategy (which is ultimately the most important thing for SEO). Sure, on-page SEO is great, but you sure as hell won't drive much traffic if you can't hire the right writers to scale your content. And to drive serious SEO traffic, you'll need a LOT more than that. Over the past few years, my and my co-founder have helped grow websites to over 200k+ monthly traffic (check out our older Reddit post if you want to learn more about us, our process, and what we do), and we compiled all our most important SEO tips and tricks, as well as case studies, research, and experiments from the web, into this article. Hope you like it ;) If you think we missed something super important, let us know and we'll add it to the list. And btw, we also published this article on our own blog with images, smart filters, and all that good stuff. If you want to check it out, click here. That said, grab some coffee (or beer) & let's dive in - this is going to be a long one. SEO Strategy Tips Tip #1. A Lot of SEO Tips On The Internet Are NOT Necessarily Factual A lot of the SEO content you’ll read on the internet will be based on personal experiences and hearsay. Unfortunately, Google is a bit vague about SEO advice, so you have to rely more on experiments conducted by SEO pros in the community. So, sometimes, a lot of this information is questionable, wrong, or simply based on inaccurate data.  What we’re getting at here is, whenever you hear some new SEO advice, take it with a grain of salt. Google it to double-check other sources, and really understand what this SEO advice is based on (instead of just taking it at face value). Tip #2. SEO Takes Time - Get Used to It Any way you spin it, SEO takes time.  It can take around 6 months to 2 years (depending on the competition in your niche) before you start seeing some serious results.  So, don’t get disappointed if you don’t see any results within 3 months of publishing content. Tip #3. SEO Isn’t The Best Channel for Everyone That said, if you need results for your business tomorrow, you might want to reconsider SEO altogether.  If you just started your business, for example, and are trying to get to break-even ASAP, SEO is a bad idea - you’ll quit before you even start seeing any results.  If that’s the case, focus on other marketing channels that can have faster results like content marketing, PPC, outreach, etc. Tip #4. Use PPC to Validate Keywords Not sure if SEO is right for your business? Do this: set up Google Search ads for the most high-intent keywords in your niche. See how well the traffic converts and then decide if it’s worthwhile to focus on SEO (and rank on these keywords organically). Tip #5. Use GSC to See If SEO Is Working While it takes a while to see SEO results, it IS possible to see if you’re going in the right direction. On a monthly basis, you can use Search Console to check if your articles are indexed by Google and if their average position is improving over time. Tip #6. Publish a TON of Content The more content you publish on your blog, the better. We recommend a minimum of 10,000 words per month and optimally 20,000 - 30,000 (especially if your website is fresh). If an agency offers you the typical “4 500-word articles per month” deal, stay away. No one’s ever gotten results in SEO with short, once-per-week articles. Tip #7. Upgrade Your Writers Got a writer that’s performing well? Hire them as an editor and get them to oversee content operations / edit other writers’ content. Then, upgrade your best editor to Head of Content and get them to manage the entire editor / writer ops. Tip #8. Use Backlink Data to Prioritize Content When doing keyword research, gather the backlink data of the top 3 ranking articles and add it to your sheet. Then, use this data to help you prioritize which keywords to focus on first. We usually prioritize keywords that have lower competition, high traffic, and a medium to high buyer intent. Tip #9. Conduct In-Depth Keyword Research Make your initial keyword research as comprehensive as possible. This will give you a much more realistic view of your niche and allow you to prioritize content the right way. We usually aim for 100 to 300 keywords (depending on the niche) for the initial keyword research when we start working with a client. Tip #10. Start With Competitive Analysis Start every keyword research with competitive analysis. Extract the keywords your top 3 competitors are ranking on.  Then, use them as inspiration and build upon it. Use tools like UberSuggest to help generate new keyword ideas. Tip #11. Get SEMrush of Ahrefs You NEED SEMrush or Ahrefs, there’s no doubt about it. While they might seem expensive at a glance (99 USD per month billed annually), they’re going to save you a lot of manpower doing menial SEO tasks. Tip #12. Don’t Overdo It With SEO Tools Don’t overdo it with SEO tools. There are hundreds of those out there, and if you’re the type that’s into SaaS, you might be tempted to play around with dozens at a time. And yes, to be fair, most of these tools ARE helpful one way or another. To effectively do organic SEO, though, you don’t really need that many tools. In most cases, you just need the following: SEMrush/Ahrefs Screaming Frog RankMath/Yoast SEO Whichever outreach tool you prefer (our favorite is snov.io). Tip #13. Try Some of the Optional Tools In addition to the tools we mentioned before, you can also try the following 2 which are pretty useful & popular in the SEO community: Surfer SEO - helps with on-page SEO and creating content briefs for writers. ClusterAI - tool that helps simplify keyword research & save time. Tip #14. Constantly Source Writers Want to take your content production to the next level? You’ll need to hire more writers.  There is, however, one thing that makes this really, really difficult: 95 - 99% of writers applying for your gigs won’t be relevant. Up to 80% will be awful at writing, and the remainder just won’t be relevant for your niche. So, in order to scale your writing team, we recommend sourcing constantly, and not just once every few months. Tip #15. Create a Process for Writer Filtering As we just mentioned, when sourcing writers, you’ll be getting a ton of applicants, but most won’t be qualified. Fun fact \- every single time we post a job ad on ProBlogger, we get around 300 - 500 applications (most of which are totally not relevant). Trust us, you don’t want to spend your time going through such a huge list and checking out the writer samples. So, instead, we recommend you do this: Hire a virtual assistant to own the process of evaluating and short-listing writers. Create a process for evaluating writers. We recommend evaluating writers by: Level of English. If their samples aren’t fluent, they’re not relevant. Quality of Samples. Are the samples engaging / long-form content, or are they boring 500-word copy-pastes? Technical Knowledge. Has the writer written about a hard-to-explain topic before? Anyone can write about simple topics like traveling - you want to look for someone who knows how to research a new topic and explain it in a simple and easy to read way. If someone’s written about how to create a perfect cover letter, they can probably write about traveling, but the opposite isn’t true. The VA constantly evaluates new applicants and forwards the relevant ones to the editor. The editor goes through the short-listed writers and gives them trial tasks and hires the ones that perform well. Tip #16. Use The Right Websites to Source Writers “Is UpWork any good?” This question pops up on social media time and time again. If you ask us, no, UpWork is not good at all. Of course, there are qualified writers there (just like anywhere else), but from our experience, those writers are few and far in-between. Instead, here are some of our favorite ways to source writers: Cult of Copy Job Board ProBlogger Headhunting on LinkedIn If you really want to use UpWork, use it for headhunting (instead of posting a job ad) Tip #17. Hire Writers the Right Way If you want to seriously scale your content production, hire your writers full-time. This (especially) makes sense if you’re a content marketing agency that creates a TON of content for clients all the time. If you’re doing SEO just for your own blog, though, it usually makes more sense to use freelancers. Tip #18. Topic Authority Matters Google keeps your website's authoritativeness in mind. Meaning, if you have 100 articles on digital marketing, you’re probably more of an authority on the topic than someone that has just 10. Hence, Google is a lot more likely to reward you with better rankings. This is also partially why content volume really matters: the more frequently you publish content, the sooner Google will view you as an authority. Tip #19. Focus on One Niche at a Time Let’s say your blog covers the following topics: sales, accounting, and business management.  You’re more likely to rank if you have 30 articles on a single topic (e.g. accounting) than if you have 10 articles on each. So, we recommend you double-down on one niche instead of spreading your content team thin with different topics. Tip #20. Don’t Fret on the Details While technical SEO is important, you shouldn’t get too hung up on it.  Sure, there are thousands of technical tips you can find on the internet, and most of them DO matter. The truth, though, is that Google won’t punish you just because your website doesn’t load in 3 milliseconds or there’s a meta description missing on a single page. Especially if you have SEO fundamentals done right: Get your website to run as fast as possible. Create a ton of good SEO content. Get backlinks for your website on a regular basis. You’ll still rank, even if your website isn’t 100% optimized. Tip #21. Do Yourself a Favor and Hire a VA There are a TON of boring SEO tasks that your team should really not be wasting time with. So, hire a full-time VA to help with all that. Some tasks you want to outsource include gathering contacts to reach out to for link-building, uploading articles on WordPress, etc. Tip #22. Google Isn’t Everything While Google IS the dominant search engine in most parts of the world, there ARE countries with other popular search engines.  If you want to improve your SEO in China, for example, you should be more concerned with ranking on Baidu. Targeting Russia? Focus on Yandex. Tip #23. No, Voice Search is Still Not Relevant Voice search is not and will not be relevant (no matter what sensationalist articles might say). It’s just too impractical for most search queries to use voice (as opposed to traditional search). Tip #24. SEO Is Not Dead SEO is not dead and will still be relevant decades down the line. Every year, there’s a sensationalist article talking about this.  Ignore those. Tip #25. Doing Local SEO? Focus on Service Pages If you’re doing local SEO, focus on creating service-based landing pages instead of content.  E.g. if you’re an accounting firm based in Boston, you can make a landing page about /accounting-firm-boston/, /tax-accounting-boston/, /cpa-boston/, and so on. Thing is, you don’t really need to rank on global search terms - you just won’t get leads from there. Even if you ranked on the term “financial accounting,” it wouldn’t really matter for your bottom line that much. Tip #26. Learn More on Local SEO Speaking of local SEO, we definitely don’t do the topic justice in this guide. There’s a lot more you need to know to do local SEO effectively and some of it goes against the general SEO advice we talk about in this article (e.g. you don't necessarily need blog content for local SEO). We're going to publish an article on that soon enough, so if you want to check it out, DM me and I'll hit you up when it's up. Tip #27. Avoid Vanity Metrics Don’t get side-tracked by vanity metrics.  At the end of the day, you should care about how your traffic impacts your bottom line. Fat graphs and lots of traffic are nice and all, but none of it matters if the traffic doesn’t have the right search intent to convert to your product/service. Tip #28. Struggling With SEO? Hire an Expert Failing to make SEO work for your business? When in doubt, hire an organic SEO consultant or an SEO agency.  The #1 benefit of hiring an SEO agency or consultant is that they’ve been there and done that - more than once. They might be able to catch issues an inexperienced SEO can’t. Tip #29. Engage With the Community Need a couple of SEO questions answered?  SEO pros are super helpful & easy to reach! Join these Facebook groups and ask your question - you’ll get about a dozen helpful answers! SEO Signals Lab SEO & Content Marketing The Proper SEO Group. Tip #30. Stay Up to Date With SEO Trends SEO is always changing - Google is constantly pumping out new updates that have a significant impact on how the game is played.  Make sure to stay up to date with the latest SEO trends and Google updates by following the Google Search Central blog. Tip #31. Increase Organic CTR With PPC Want to get the most out of your rankings? Run PPC ads for your best keywords. Googlers who first see your ad are more likely to click your organic listing. Content & On-Page SEO Tips Tip #32. Create 50% Longer Content On average, we recommend you create an article that’s around 50% longer than the best article ranking on the keyword.  One small exception, though, is if you’re in a super competitive niche and all top-ranking articles are already as comprehensive as they can be. For example, in the VPN niche, all articles ranking for the keyword “best VPN” are around 10,000 - 11,000 words long. And that’s the optimal word count - even if you go beyond, you won’t be able to deliver that much value for the reader to make it worth the effort of creating the content. Tip #33. Longer Is Not Always Better Sometimes, a short-form article can get the job done much better.  For example, let’s say you’re targeting the keyword “how to tie a tie.”  The reader expects a short and simple guide, something under 500 words, and not “The Ultimate Guide to Tie Tying for 2021 \[11 Best Tips and Tricks\]” Tip #34. SEO is Not Just About Written Content Written content is not always best. Sometimes, videos can perform significantly better. E.g. If the Googler is looking to learn how to get a deadlift form right, they’re most likely going to be looking for a video. Tip #35. Don’t Forget to Follow Basic Optimization Tips For all your web pages (articles included), follow basic SEO optimization tips. E.g. include the keyword in the URL, use the right headings etc.  Just use RankMath or YoastSEO for this and you’re in the clear! Tip #36. Hire Specialized Writers When hiring content writers, try to look for ones that specialize in creating SEO content.  There are a LOT of writers on the internet, plenty of which are really good.  However, if they haven’t written SEO content before, chances are, they won’t do that good of a job. Tip #37. Use Content Outlines Speaking of writers - when working with writers, create a content outline that summarizes what the article should be about and what kind of topics it needs to cover instead of giving them a keyword and asking them to “knock themselves out.”   This makes it a lot more likely for the writer to create something that ranks. When creating content outlines, we recommend you include the following information: Target keyword Related keywords that should be mentioned in the article Article structure - which headings should the writer use? In what order? Article title Tip #38. Find Writers With Niche Knowledge Try to find a SEO content writer with some experience or past knowledge about your niche. Otherwise, they’re going to take around a month or two to become an expert. Alternatively, if you’re having difficulty finding a writer with niche knowledge, try to find someone with experience in technical or hard to explain topics. Writers who’ve written about cybersecurity in the past, for example, are a lot more likely to successfully cover other complicated topics (as opposed to, for example, a food or travel blogger). Tip #39. Keep Your Audience’s Knowledge in Mind When creating SEO content, always keep your audience’s knowledge in mind. If you’re writing about advanced finance, for example, you don’t need to teach your reader what an income statement is. If you’re writing about income statements, on the other hand, you’d want to start from the very barebone basics. Tip #40. Write for Your Audience If your readers are suit-and-tie lawyers, they’re going to expect professionally written content. 20-something hipsters? You can get away with throwing a Rick and Morty reference here and there. Tip #41. Use Grammarly Trust us, it’ll seriously make your life easier! Keep in mind, though, that the app is not a replacement for a professional editor. Tip #42. Use Hemingway Online content should be very easy to read & follow for everyone, whether they’re a senior profession with a Ph.D. or a college kid looking to learn a new topic. As such, your content should be written in a simple manner - and that’s where Hemingway comes in. It helps you keep your blog content simple. Tip #43. Create Compelling Headlines Want to drive clicks to your articles? You’ll need compelling headlines. Compare the two headlines below; which one would you click? 101 Productivity Tips \[To Get Things Done in 2021\] VS Productivity Tips Guide Exactly! To create clickable headlines, we recommend you include the following elements: Keyword Numbers Results Year (If Relevant) Tip #44. Nail Your Blog Content Formatting Format your blog posts well and avoid overly long walls of text. There’s a reason Backlinko content is so popular - it’s extremely easy to read and follow. Tip #45. Use Relevant Images In Your SEO Content Key here - relevant. Don’t just spray random stock photos of “office people smiling” around your posts; no one likes those.  Instead, add graphs, charts, screenshots, quote blocks, CSS boxes, and other engaging elements. Tip #46. Implement the Skyscraper Technique (The Right Way) Want to implement Backlinko’s skyscraper technique?  Keep this in mind before you do: not all content is meant to be promoted.  Pick a topic that fits the following criteria if you want the internet to care: It’s on an important topic. “Mega-Guide to SaaS Marketing” is good, “top 5 benefits of SaaS marketing” is not. You’re creating something significantly better than the original material. The internet is filled with mediocre content - strive to do better. Tip #47. Get The URL Slug Right for Seasonal Content If you want to rank on a seasonal keyword with one piece of content (e.g. you want to rank on “saas trends 2020, 2021, etc.”), don’t mention the year in the URL slug - keep it /saas-trends/ and just change the headline every year instead.  If you want to rank with separate articles, on the other hand (e.g. you publish a new trends report every year), include the year in the URL. Tip #48. Avoid content cannibalization.  Meaning, don’t write 2+ articles on one topic. This will confuse Google on which article it should rank. Tip #49. Don’t Overdo Outbound Links Don’t include too many outbound links in your content. Yes, including sources is good, but there is such a thing as overdoing it.  If your 1,000 word article has 20 outbound links, Google might consider it as spam (even if all those links are relevant). Tip #50. Consider “People Also Ask” To get the most out of SERP, you want to grab as many spots on the search result as possible, and this includes “people also ask (PAA):” Make a list of the topic’s PAA questions and ensure that your article answers them.  If you can’t fit the questions & answers within the article, though, you can also add an FAQ section at the end where you directly pose these questions and provide the answers. Tip #51. Optimize For Google Snippet Optimize your content for the Google Snippet. Check what’s currently ranking as the snippet. Then, try to do something similar (or even better) in terms of content and formatting. Tip #52. Get Inspired by Viral Content Want to create content that gets insane shares & links?  Reverse-engineer what has worked in the past. Look up content in your niche that went viral on Reddit, Hacker News, Facebook groups, Buzzsumo, etc. and create something similar, but significantly better. Tip #53. Avoid AI Content Tools No, robots can’t write SEO content.  If you’ve seen any of those “AI generated content tools,” you should know to stay away. The only thing those tools are (currently) good for is creating news content. Tip #54. Avoid Bad Content You will never, ever, ever rank with one 500-word article per week.  There are some SEO agencies (even the more reputable ones) that offer this as part of their service. Trust us, this is a waste of time. Tip #55. Update Your Content Regularly Check your top-performing articles annually and see if there’s anything you can do to improve them.  When most companies finally get the #1 ranking for a keyword, they leave the article alone and never touch it again… ...Until they get outranked, of course, by someone who one-upped their original article. Want to prevent this from happening? Analyze your top-performing content once a year and improve it when possible. Tip #56. Experiment With CTR Do your articles have low CTR? Experiment with different headlines and see if you can improve it.  Keep in mind, though, that what a “good CTR” is really depends on the keyword.  In some cases, the first ranking will drive 50% of the traffic. In others, it’s going to be less than 15%. Link-Building Tips Tip #57. Yes, Links Matter. Here’s What You Need to Know “Do I need backlinks to rank?” is probably one of the most common SEO questions.  The answer to the question (alongside all other SEO-related questions) is that it depends on the niche.  If your competitors don’t have a lot of backlinks, chances are, you can rank solely by creating superior content. If you’re in an extremely competitive niche (e.g. VPN, insurance, etc.), though, everyone has amazing, quality content - that’s just the baseline.  What sets top-ranking content apart from the rest is backlinks. Tip #58. Sometimes, You’ll Have to Pay For Links Unfortunately, in some niches, paying for links is unavoidable - e.g. gambling, CBD, and others. In such cases, you either need a hefty link-building budget, or a very creative link-building campaign (create a viral infographic, news-worthy story based on interesting data, etc.). Tip #59. Build Relationships, Not Links The very best link-building is actually relationship building.  Make a list of websites in your niche and build a relationship with them - don’t just spam them with the standard “hey, I have this amazing article, can you link to it?”.  If you spam, you risk ruining your reputation (and this is going to make further outreach much harder). Tip #60. Stick With The Classics At the end of the day, the most effective link-building tactics are the most straightforward ones:  Direct Outreach Broken Link-Building Guest Posting Skyscraper Technique Creating Viral Content Guestposting With Infographics Tip #61. Give, Don’t Just Take! If you’re doing link-building outreach, don’t just ask for links - give something in return.  This will significantly improve the reply rate from your outreach email. If you own a SaaS tool, for example, you can offer the bloggers you’re reaching out to free access to your software. Or, alternatively, if you’re doing a lot of guest posting, you can offer the website owner a link from the guest post in exchange for the link to your website. Tip #62. Avoid Link Resellers That guy DMing you on LinkedIn, trying to sell you links from a Google Sheet?  Don’t fall for it - most of those links are PBNs and are likely to backfire on you. Tip #63. Avoid Fiverr Like The Plague Speaking of spammy links, don’t touch anything that’s sold on Fiverr - pretty much all of the links there are useless. Tip #64. Focus on Quality Links Not all links are created equal. A link is of higher quality if it’s linked from a page that: Is NOT a PBN. Doesn’t have a lot of outbound links. If the page links to 20 other websites, each of them gets less link juice. Has a lot of (quality) backlinks. Is part of a website with a high domain authority. Is about a topic relevant to the page it’s linking to. If your article about pets has a link from an accounting blog, Google will consider it a bit suspicious. Tip #65. Data-Backed Content Just Works Data-backed content can get insane results for link-building.  For example, OKCupid used to publish interesting data & research based on how people interacted with their platform and it never failed to go viral. Each of their reports ended up being covered by dozens of news media (which got them a ton of easy links). Tip #66. Be Creative - SEO Is Marketing, After All Be novel & creative with your link-building initiatives.  Here’s the thing: the very best link-builders are not going to write about the tactics they’re using.  If they did, you’d see half the internet using the exact same tactic as them in less than a week! Which, as you can guess, would make the tactic cliche and significantly less effective. In order to get superior results with your link-building, you’ll need to be creative - think about how you can make your outreach different from what everyone does. Experiment it, measure it, and improve it till it works! Tip #67. Try HARO HARO, or Help a Reporter Out, is a platform that matches journalists with sources. You get an email every day with journalists looking for experts in specific niches, and if you pitch them right, they might feature you in their article or link to your website. Tip #68. No-Follow Links Aren’t That Bad Contrary to what you might’ve heard, no-follow links are not useless. Google uses no-follow as more of a suggestion than anything else.  There have been case studies that prove Google can disregard the no-follow tag and still reward you with increased rankings. Tip #69. Start Fresh With an Expired Domain Starting a new website? It might make sense to buy an expired one with existing backlinks (that’s in a similar niche as yours). The right domain can give you a serious boost to how fast you can rank. Tip #70. Don’t Overspend on Useless Links “Rel=sponsored” links don’t pass pagerank and hence, won’t help increase your website rankings.  So, avoid buying links from media websites like Forbes, Entrepreneur, etc. Tip #71. Promote Your Content Other than link-building, focus on organic content promotion. For example, you can repost your content on Facebook groups, LinkedIn, Reddit, etc. and focus on driving traffic.  This will actually lead to you getting links, too. We got around 95 backlinks to our SEO case study article just because of our successful content promotion. Tons of people saw the article on the net, liked it, and linked to it from their website. Tip #72. Do Expert Roundups Want to build relationships with influencers in your niche, but don’t know where to start?  Create an expert roundup article. If you’re in the sales niche, for example, you can write about Top 21 Sales Influencers in 2021 and reach out to the said influencers letting them know that they got featured. Trust us, they’ll love you for this! Tip #73. .Edu Links are Overhyped .edu links are overrated. According to John Mueller, .edu domains tend to have a ton of outbound links, and as such, Google ignores a big chunk of them. Tip #74. Build Relationships With Your Customers Little-known link-building hack: if you’re a SaaS company doing SEO, you can build relationships with your customers (the ones that are in the same topical niche as you are) and help each other build links! Tip #75. Reciprocal Links Aren’t That Bad Reciprocal links are not nearly as bad as Google makes them out to be. Sure, they can be bad at scale (if trading links is all you’re doing). Exchanging a link or two with another website / blog, though, is completely harmless in 99% of cases. Tip #76. Don’t Overspam Don’t do outreach for every single post you publish - just the big ones.  Most people already don’t care about your outreach email. Chances are, they’re going to care even less if you’re asking them to link to this new amazing article you wrote (which is about the top 5 benefits of adopting a puppy). Technical SEO Tips Tip #77. Use PageSpeed Insights If your website is extremely slow, it’s definitely going to impact your rankings. Use PageSpeed Insights to see how your website is currently performing. Tip #78. Load Speed Matters While load speed doesn’t impact rankings directly, it DOES impact your user experience. Chances are, if your page takes 5 seconds to load, but your competition’s loads instantly, the average Googler will drop off and pick them over you. Tip #79. Stick to a Low Crawl Depth Crawl depth of any page on your website should be lower than 4 (meaning, any given page should be possible to reach in no more than 3 clicks from the homepage).  Tip #80. Use Next-Gen Image Formats Next-gen image formats such as JPEG 2000, JPEG XR, and WebP can be compressed a lot better than PNG or JPG. So, when possible, use next-get formats for images on your website. Tip #81. De-Index Irrelevant Pages Hide the pages you don’t want Google to index (e.g: non-public, or unimportant pages) via your Robots.txt. If you’re a SaaS, for example, this would include most of your in-app pages or your internal knowledge base pages. Tip #82. Make Your Website Mobile-Friendly Make sure that your website is mobile-friendly. Google uses “mobile-first indexing.” Meaning, unless you have a working mobile version of your website, your rankings will seriously suffer. Tip #83. Lazy-Load Images Lazy-load your images. If your pages contain a lot of images, you MUST activate lazy-loading. This allows images that are below the screen, to be loaded only once the visitor scrolls down enough to see the image. Tip #84. Enable Gzip Compression Enable Gzip compression to allow your HTML, CSS and JS files to load faster. Tip #85. Clean Up Your Code If your website loads slowly because you have 100+ external javascript files and stylesheets being requested from the server, you can try minifying, aggregating, and inlining some of those files. Tip 86. Use Rel-Canonical Have duplicate content on your website? Use rel-canonical to show Google which version is the original (and should be prioritized for search results). Tip #87. Install an SSL Certificate Not only does an SSL certificate help keep your website safe, but it’s also a direct ranking factor. Google prioritizes websites that have SSL certificates over the ones that don’t. Tip #88. Use Correct Anchor Texts for Internal Links When linking to an internal page, mention the keyword you’re trying to rank for on that page in the anchor text. This helps Google understand that the page is, indeed, about the keyword you’re associating it with. Tip #89. Use GSC to Make Sure Your Content is Interlinked Internal links can have a serious impact on your rankings. So, make sure that all your blog posts (especially the new ones) are properly linked to/from your past content.  You can check how many links any given page has via Google Search Console. Tip #90. Bounce rate is NOT a Google ranking factor. Meaning, you can still rank high-up even with a high bounce rate. Tip #91. Don’t Fret About a High Bounce Rate Speaking of the bounce rate, you’ll see that some of your web pages have a higher-than-average bounce rate (70%+).  While this can sometimes be a cause for alarm, it’s not necessarily so. Sometimes, the search intent behind a given keyword means that you WILL have a high bounce rate even if your article is the most amazing thing ever.  E.g. if it’s a recipe page, the reader gets the recipe and bounces off (since they don’t need anything else). Tip #92. Google Will Ignore Your Meta Description More often than not, Google won’t use the meta description you provide - that’s normal. It will, instead, automatically pick a part of the text that it thinks is most relevant and use it as a meta description. Despite this, you should always add a meta description to all pages. Tip #93. Disavow Spammy & PBN Links Keep track of your backlinks and disavow anything that’s obviously spammy or PBNy. In most cases, Google will ignore these links anyway. However, you never know when a competitor is deliberately targeting you with too many spammy or PBN links (which might put you at risk for being penalized). Tip #94. Use The Correct Redirect  When permanently migrating your pages, use 301 redirect to pass on the link juice from the old page to the new one. If the redirect is temporary, use a 302 redirect instead. Tip #95. When A/B Testing, Do This A/B testing two pages? Use rel-canonical to show Google which page is the original. Tip #96. Avoid Amp DON’T use Amp.  Unless you’re a media company, Amp will negatively impact your website. Tip #97. Get Your URL Slugs Right Keep your blog URLs short and to-the-point. Good Example: apollodigital.io/blog/seo-case-study Bad Example: apollodigital.io/blog/seo-case-study-2021-0-to-200,000/ Tip #98. Avoid Dates in URLs An outdated date in your URL can hurt your CTR. Readers are more likely to click / read articles published recently than the ones written years back. Tip #99. Social Signals Matter Social signals impact your Google rankings, just not in the way you think. No, your number of shares and likes does NOT impact your ranking at all.  However, if your article goes viral and people use Google to find your article, click it, and read it, then yes, it will impact your rankings.  E.g. you read our SaaS marketing guide on Facebook, then look up “SaaS marketing” on Google, click it, and read it from there. Tip #100. Audit Your Website Frequently Every other month, crawl your website with ScreamingFrog and see if you have any broken links, 404s, etc. Tip #101. Use WordPress Not sure which CMS platform to use?  99% of the time, you’re better off with WordPress.  It has a TON of plugins that will make your life easier.  Want a drag & drop builder? Use Elementor. Wix, SiteGround and similar drag & drops are bad for SEO. Tip #102. Check Rankings the Right Way When checking on how well a post is ranking on Google Search Console, make sure to check Page AND Query to get the accurate number.  If you check just the page, it’s going to give you the average ranking on all keywords the page is ranking for (which is almost always going to be useless data). Conclusion Aaand that's about it - thanks for the read! Now, let's circle back to Tip #1 for a sec. Remember when we said a big chunk of what you read on SEO is based on personal experiences, experiments, and the like? Well, the tips we've mentioned are part of OUR experience. Chances are, you've done something that might be different (or completely goes against) our advice in this article. If that's the case, we'd love it if you let us know down in the comments. If you mention something extra-spicy, we'll even include it in this article.

100 best ai sustainable business ideas in 2025
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Low_Philosopher1792This week

100 best ai sustainable business ideas in 2025

AI in Renewable Energy AI-powered smart solar panel optimization Predictive maintenance for wind turbines AI-driven energy storage management AI-based microgrid optimization Smart grid energy forecasting AI-powered water desalination efficiency AI-driven carbon footprint reduction software AI-powered hydropower efficiency monitoring AI for geothermal energy exploration AI-driven green hydrogen production optimization AI in Waste Management & Recycling AI-based waste sorting robots Smart recycling bins with AI recognition AI-powered food waste management AI-driven upcycling marketplace AI-enabled e-waste management solutions AI-powered sustainable packaging optimization AI-driven landfill management systems AI-powered plastic waste tracking and reduction AI-based waste-to-energy conversion AI-driven composting automation AI in Water Conservation AI-powered leak detection and water conservation AI-driven smart irrigation systems AI-based flood prediction and mitigation AI-powered ocean plastic cleanup robots AI-driven rainwater harvesting optimization AI-based groundwater level monitoring AI-powered desalination energy efficiency AI-driven smart water meters AI-powered wastewater treatment optimization AI-based water pollution monitoring AI in Sustainable Agriculture AI-driven precision farming AI-powered vertical farming automation AI-based pest and disease prediction AI-powered livestock health monitoring AI-driven soil health analysis AI-powered regenerative agriculture analytics AI-driven smart greenhouses AI-powered crop rotation optimization AI-based carbon farming solutions AI-powered sustainable aquaculture AI in Transportation & Mobility AI-powered electric vehicle (EV) battery optimization AI-driven smart traffic management AI-powered EV charging station optimization AI-based sustainable urban mobility planning AI-powered drone delivery for carbon reduction AI-driven logistics and supply chain sustainability AI-powered smart public transport systems AI-driven sustainable aviation fuel optimization AI-powered bicycle-sharing optimization AI-driven AI carpooling and ride-sharing efficiency AI in Green Manufacturing AI-powered energy-efficient manufacturing AI-driven supply chain sustainability analytics AI-based material waste reduction AI-powered sustainable fashion production AI-driven predictive demand to reduce overproduction AI-powered eco-friendly textile manufacturing AI-driven 3D printing for sustainable manufacturing AI-powered emission reduction in factories AI-driven green construction material optimization AI-based lifecycle assessment for eco-products AI in Carbon Offsetting & Climate Action AI-powered carbon credit marketplaces AI-driven tree planting optimization AI-based carbon capture efficiency enhancement AI-powered reforestation tracking and monitoring AI-driven climate risk prediction AI-powered environmental compliance software AI-driven sustainable investment analysis AI-based corporate sustainability tracking AI-powered carbon accounting and reporting AI-driven decarbonization roadmaps for businesses AI in Sustainable Smart Cities AI-powered urban energy efficiency monitoring AI-driven AI-powered smart lighting for cities AI-based pollution monitoring and reduction AI-driven green building automation AI-powered smart HVAC energy optimization AI-driven urban tree canopy management AI-powered digital twins for sustainable city planning AI-based urban noise pollution monitoring AI-powered public waste management optimization AI-driven citizen engagement for sustainability AI in Eco-Friendly Consumer Solutions AI-powered sustainable shopping assistant AI-driven personal carbon footprint tracking app AI-powered second-hand marketplace optimization AI-driven sustainable food delivery services AI-powered ethical supply chain transparency AI-driven zero-waste grocery stores AI-powered green subscription services AI-driven sustainable tourism planning AI-powered smart home energy efficiency optimization AI-driven personal finance for sustainability investments AI in Sustainable Healthcare & Well-being AI-powered climate impact on health analytics AI-driven sustainable hospital management AI-based predictive disease outbreak prevention AI-powered mental health solutions for eco-anxiety AI-driven green pharmaceutical production AI-powered sustainable medical waste management AI-based air quality health impact monitoring AI-driven climate-friendly diet and nutrition planning AI-powered fitness and well-being optimization for sustainability AI-driven telemedicine to reduce healthcare emissions These AI-driven sustainable business ideas offer high growth potential while making a positive impact on the planet. Let me know if you want details on a specific idea or need help with implementation strategies!

AI-PhD-S24
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rphilipzhangMar 25, 2025

AI-PhD-S24

Artificial Intelligence for Business Research (Spring 2024) Scribed Lecture Notes Class Recordings (You need to apply for access.) Teaching Team Instructor*: Renyu (Philip) Zhang, Associate Professor, Department of Decisions, Operations and Technology, CUHK Business School, philipzhang@cuhk.edu.hk, @911 Cheng Yu Tung Building. Teaching Assistant*: Leo Cao, Full-time TA, Department of Decisions, Operations and Technology, CUHK Business School, yinglyucao@cuhk.edu.hk. Please be noted that Leo will help with any issues related to the logistics, but not the content, of this course. Tutorial Instructor*: Qiansiqi Hu, MSBA Student, Department of Decisions, Operations and Technology, CUHK Business School, 1155208353@link.cuhk.edu.hk. BS in ECE, Shanghai Jiaotong University Michigan Institute. Basic Information Website: https://github.com/rphilipzhang/AI-PhD-S24 Time: Tuesday, 12:30pm-3:15pm, from Jan 9, 2024 to Apr 16, 2024, except for Feb 13 (Chinese New Year) and Mar 5 (Final Project Discussion) Location: Cheng Yu Tung Building (CYT) LT5 About Welcome to the mono-repo of the PhD course AI for Business Research (DSME 6635) at CUHK Business School in Spring 2024. You may download the Syllabus of this course first. The purpose of this course is to learn the following: Have a basic understanding of the fundamental concepts/methods in machine learning (ML) and artificial intelligence (AI) that are used (or potentially useful) in business research. Understand how business researchers have utilized ML/AI and what managerial questions have been addressed by ML/AI in the recent decade. Nurture a taste of what the state-of-the-art AI/ML technologies can do in the ML/AI community and, potentially, in your own research field. We will meet each Tuesday at 12:30pm in Cheng Yu Tung Building (CYT) LT5 (please pay attention to this room change). Please ask for my approval if you need to join us via the following Zoom links: Zoom link, Meeting ID 996 4239 3764, Passcode 386119. Most of the code in this course will be distributed through the Google CoLab cloud computing environment to avoid the incompatibility and version control issues on your local individual computer. On the other hand, you can always download the Jupyter Notebook from CoLab and run it your own computer. The CoLab files of this course can be found at this folder. The Google Sheet to sign up for groups and group tasks can be found here. The overleaf template for scribing the lecture notes of this course can be found here. If you have any feedback on this course, please directly contact Philip at philipzhang@cuhk.edu.hk and we will try our best to address it. Brief Schedule Subject to modifications. All classes start at 12:30pm and end at 3:15pm. |Session|Date |Topic|Key Words| |:-------:|:-------------:|:----:|:-:| |1|1.09|AI/ML in a Nutshell|Course Intro, ML Models, Model Evaluations| |2|1.16|Intro to DL|DL Intro, Neural Nets, Computational Issues in DL| |3|1.23|Prediction and Traditional NLP|Prediction in Biz Research, Pre-processing| |4|1.30|NLP (II): Traditional NLP|$N$-gram, NLP Performance Evaluations, Naïve Bayes| |5|2.06|NLP (III): Word2Vec|CBOW, Skip Gram| |6|2.20|NLP (IV): RNN|Glove, Language Model Evaluation, RNN| |7|2.27|NLP (V): Seq2Seq|LSTM, Seq2Seq, Attention Mechanism| |7.5|3.05|NLP (V.V): Transformer|The Bitter Lesson, Attention is All You Need| |8|3.12|NLP (VI): Pre-training|Computational Tricks in DL, BERT, GPT| |9|3.19|NLP (VII): LLM|Emergent Abilities, Chain-of-Thought, In-context Learning, GenAI in Business Research| |10|3.26|CV (I): Image Classification|CNN, AlexNet, ResNet, ViT| |11|4.02|CV (II): Image Segmentation and Video Analysis|R-CNN, YOLO, 3D-CNN| |12|4.09|Unsupervised Learning (I): Clustering & Topic Modeling|GMM, EM Algorithm, LDA| |13|4.16|Unsupervised Learning (II): Diffusion Models|VAE, DDPM, LDM, DiT| Important Dates All problem sets are due at 12:30pm right before class. |Date| Time|Event|Note| |:--:|:-:|:---:|:--:| |1.10| 11:59pm|Group Sign-Ups|Each group has at most two students.| |1.12| 7:00pm-9:00pm|Python Tutorial|Given by Qiansiqi Hu, Python Tutorial CoLab| |1.19| 7:00pm-9:00pm|PyTorch Tutorial|Given by Qiansiqi Hu, PyTorch Tutorial CoLab| |3.05|9:00am-6:00pm|Final Project Discussion|Please schedule a meeting with Philip.| |3.12| 12:30pm|Final Project Proposal|1-page maximum| |4.30| 11:59pm|Scribed Lecture Notes|Overleaf link| |5.12|11:59pm|Project Paper, Slides, and Code|Paper page limit: 10| Useful Resources Find more on the Syllabus. Books: ESL, Deep Learning, Dive into Deep Learning, ML Fairness, Applied Causal Inference Powered by ML and AI Courses: ML Intro by Andrew Ng, DL Intro by Andrew Ng, NLP (CS224N) by Chris Manning, CV (CS231N) by Fei-Fei Li, Deep Unsupervised Learning by Pieter Abbeel, DLR by Sergey Levine, DL Theory by Matus Telgarsky, LLM by Danqi Chen, Generative AI by Andrew Ng, Machine Learning and Big Data by Melissa Dell and Matthew Harding, Digital Economics and the Economics of AI by Martin Beraja, Chiara Farronato, Avi Goldfarb, and Catherine Tucker Detailed Schedule The following schedule is tentative and subject to changes. Session 1. Artificial Intelligence and Machine Learning in a Nutshell (Jan/09/2024) Keywords: Course Introduction, Machine Learning Basics, Bias-Variance Trade-off, Cross Validation, $k$-Nearest Neighbors, Decision Tree, Ensemble Methods Slides: Course Introduction, Machine Learning Basics CoLab Notebook Demos: k-Nearest Neighbors, Decision Tree Homework: Problem Set 1: Bias-Variance Trade-Off Online Python Tutorial: Python Tutorial CoLab, 7:00pm-9:00pm, Jan/12/2024 (Friday), given by Qiansiqi Hu, 1155208353@link.cuhk.edu.hk. Zoom Link, Meeting ID: 923 4642 4433, Pass code: 178146 References: The Elements of Statistical Learning (2nd Edition), 2009, by Trevor Hastie, Robert Tibshirani, Jerome Friedman, https://hastie.su.domains/ElemStatLearn/. Probabilistic Machine Learning: An Introduction, 2022, by Kevin Murphy, https://probml.github.io/pml-book/book1.html. Mullainathan, Sendhil, and Jann Spiess. 2017. Machine learning: an applied econometric approach. Journal of Economic Perspectives 31(2): 87-106. Athey, Susan, and Guido W. Imbens. 2019. Machine learning methods that economists should know about. Annual Review of Economics 11: 685-725. Hofman, Jake M., et al. 2021. Integrating explanation and prediction in computational social science. Nature 595.7866: 181-188. Bastani, Hamsa, Dennis Zhang, and Heng Zhang. 2022. Applied machine learning in operations management. Innovative Technology at the Interface of Finance and Operations. Springer: 189-222. Kelly, Brian, and Dacheng Xiu. 2023. Financial machine learning, SSRN, https://ssrn.com/abstract=4501707. The Bitter Lesson, by Rich Sutton, which develops so far the most critical insight of AI: "The biggest lesson that can be read from 70 years of AI research is that general methods that leverage computation are ultimately the most effective, and by a large margin." Session 2. Introduction to Deep Learning (Jan/16/2024) Keywords: Random Forests, eXtreme Gradient Boosting Trees, Deep Learning Basics, Neural Nets Models, Computational Issues of Deep Learning Slides: Machine Learning Basics, Deep Learning Basics CoLab Notebook Demos: Random Forest, Extreme Gradient Boosting Tree, Gradient Descent, Chain Rule Presentation: By Xinyu Li and Qingyu Xu. Gu, Shihao, Brian Kelly, and Dacheng Xiu. 2020. Empirical asset pricing via machine learning. Review of Financial Studies 33: 2223-2273. Link to the paper. Homework: Problem Set 2: Implementing Neural Nets Online PyTorch Tutorial: PyTorch Tutorial CoLab, 7:00pm-9:00pm, Jan/19/2024 (Friday), given by Qiansiqi Hu, 1155208353@link.cuhk.edu.hk. Zoom Link, Meeting ID: 923 4642 4433, Pass code: 178146 References: Deep Learning, 2016, by Ian Goodfellow, Yoshua Bengio and Aaron Courville, https://www.deeplearningbook.org/. Dive into Deep Learning (2nd Edition), 2023, by Aston Zhang, Zack Lipton, Mu Li, and Alex J. Smola, https://d2l.ai/. Probabilistic Machine Learning: Advanced Topics, 2023, by Kevin Murphy, https://probml.github.io/pml-book/book2.html. Deep Learning with PyTorch, 2020, by Eli Stevens, Luca Antiga, and Thomas Viehmann. Gu, Shihao, Brian Kelly, and Dacheng Xiu. 2020. Empirical asset pricing with machine learning. Review of Financial Studies 33: 2223-2273. Session 3. DL Basics, Predictions in Business Research, and Traditonal NLP (Jan/23/2024) Keywords: Optimization and Computational Issues of Deep Learning, Prediction Problems in Business Research, Pre-processing and Word Representations in Traditional Natural Language Processing Slides: Deep Learning Basics, Prediction Problems in Business Research, NLP(I): Pre-processing and Word Representations.pdf) CoLab Notebook Demos: He Initialization, Dropout, Micrograd, NLP Pre-processing Presentation: By Letian Kong and Liheng Tan. Mullainathan, Sendhil, and Jann Spiess. 2017. Machine learning: an applied econometric approach. Journal of Economic Perspectives 31(2): 87-106. Link to the paper. Homework: Problem Set 2: Implementing Neural Nets, due at 12:30pm, Jan/30/2024 (Tuesday). References: Kleinberg, Jon, Jens Ludwig, Sendhil Mullainathan, and Ziad Obermeyer. 2015. Prediction policy problems. American Economic Review 105(5): 491-495. Mullainathan, Sendhil, and Jann Spiess. 2017. Machine learning: an applied econometric approach. Journal of Economic Perspectives 31(2): 87-106. Kleinberg, Jon, Himabindu Lakkaraju, Jure Leskovec, Jens Ludwig, and Sendhil Mullainathan. 2018. Human decisions and machine predictions. Quarterly Journal of Economics 133(1): 237-293. Bajari, Patrick, Denis Nekipelov, Stephen P. Ryan, and Miaoyu Yang. 2015. Machine learning methods for demand estimation. American Economic Review, 105(5): 481-485. Farias, Vivek F., and Andrew A. Li. 2019. Learning preferences with side information. Management Science 65(7): 3131-3149. Cui, Ruomeng, Santiago Gallino, Antonio Moreno, and Dennis J. Zhang. 2018. The operational value of social media information. Production and Operations Management, 27(10): 1749-1769. Gentzkow, Matthew, Bryan Kelly, and Matt Taddy. 2019. Text as data. Journal of Economic Literature, 57(3): 535-574. Chapter 2, Introduction to Information Retrieval, 2008, Cambridge University Press, by Christopher D. Manning, Prabhakar Raghavan and Hinrich Schutze, https://nlp.stanford.edu/IR-book/information-retrieval-book.html. Chapter 2, Speech and Language Processing (3rd ed. draft), 2023, by Dan Jurafsky and James H. Martin, https://web.stanford.edu/~jurafsky/slp3/. Parameter Initialization and Batch Normalization (in Chinese) GPU Comparisons-vs-NVIDIA-H100-(PCIe)-vs-NVIDIA-RTX-6000-Ada/624vs632vs640) GitHub Repo for Micrograd, by Andrej Karpathy. Hand Written Notes Session 4. Traditonal NLP (Jan/30/2024) Keywords: Pre-processing and Word Representations in NLP, N-Gram, Naïve Bayes, Language Model Evaluation, Traditional NLP Applied to Business/Econ Research Slides: NLP(I): Pre-processing and Word Representations.pdf), NLP(II): N-Gram, Naïve Bayes, and Language Model Evaluation.pdf) CoLab Notebook Demos: NLP Pre-processing, N-Gram, Naïve Bayes Presentation: By Zhi Li and Boya Peng. Hansen, Stephen, Michael McMahon, and Andrea Prat. 2018. Transparency and deliberation within the FOMC: A computational linguistics approach. Quarterly Journal of Economics, 133(2): 801-870. Link to the paper. Homework: Problem Set 3: Implementing Traditional NLP Techniques, due at 12:30pm, Feb/6/2024 (Tuesday). References: Gentzkow, Matthew, Bryan Kelly, and Matt Taddy. 2019. Text as data. Journal of Economic Literature, 57(3): 535-574. Hansen, Stephen, Michael McMahon, and Andrea Prat. 2018. Transparency and deliberation within the FOMC: A computational linguistics approach. Quarterly Journal of Economics, 133(2): 801-870. Chapters 2, 12, & 13, Introduction to Information Retrieval, 2008, Cambridge University Press, by Christopher D. Manning, Prabhakar Raghavan and Hinrich Schutze, https://nlp.stanford.edu/IR-book/information-retrieval-book.html. Chapter 2, 3 & 4, Speech and Language Processing (3rd ed. draft), 2023, by Dan Jurafsky and James H. Martin, https://web.stanford.edu/~jurafsky/slp3/. Natural Language Tool Kit (NLTK) Documentation Hand Written Notes Session 5. Deep-Learning-Based NLP: Word2Vec (Feb/06/2024) Keywords: Traditional NLP Applied to Business/Econ Research, Word2Vec: Continuous Bag of Words and Skip-Gram Slides: NLP(II): N-Gram, Naïve Bayes, and Language Model Evaluation.pdf), NLP(III): Word2Vec.pdf) CoLab Notebook Demos: Word2Vec: CBOW, Word2Vec: Skip-Gram Presentation: By Xinyu Xu and Shu Zhang. Timoshenko, Artem, and John R. Hauser. 2019. Identifying customer needs from user-generated content. Marketing Science, 38(1): 1-20. Link to the paper. Homework: No homework this week. Probably you should think about your final project when enjoying your Lunar New Year Holiday. References: Gentzkow, Matthew, Bryan Kelly, and Matt Taddy. 2019. Text as data. Journal of Economic Literature, 57(3): 535-574. Tetlock, Paul. 2007. Giving content to investor sentiment: The role of media in the stock market. Journal of Finance, 62(3): 1139-1168. Baker, Scott, Nicholas Bloom, and Steven Davis, 2016. Measuring economic policy uncertainty. Quarterly Journal of Economics, 131(4): 1593-1636. Gentzkow, Matthew, and Jesse Shapiro. 2010. What drives media slant? Evidence from US daily newspapers. Econometrica, 78(1): 35-71. Timoshenko, Artem, and John R. Hauser. 2019. Identifying customer needs from user-generated content. Marketing Science, 38(1): 1-20. Mikolov, Tomas, Kai Chen, Greg Corrado, and Jeff Dean. 2013. Efficient estimation of word representations in vector space. ArXiv Preprint, arXiv:1301.3781. Mikolov, Tomas, Ilya Sutskever, Kai Chen, Greg Corrado, and Jeff Dean. 2013. Distributed representations of words and phrases and their compositionality. Advances in Neural Information Processing Systems (NeurIPS) 26. Parts I - II, Lecture Notes and Slides for CS224n: Natural Language Processing with Deep Learning, by Christopher D. Manning, Diyi Yang, and Tatsunori Hashimoto, https://web.stanford.edu/class/cs224n/. Word Embeddings Trained on Google News Corpus Hand Written Notes Session 6. Deep-Learning-Based NLP: RNN and Seq2Seq (Feb/20/2024) Keywords: Word2Vec: GloVe, Word Embedding and Language Model Evaluations, Word2Vec and RNN Applied to Business/Econ Research, RNN Slides: Guest Lecture Announcement, NLP(III): Word2Vec.pdf), NLP(IV): RNN & Seq2Seq.pdf) CoLab Notebook Demos: Word2Vec: CBOW, Word2Vec: Skip-Gram Presentation: By Qiyu Dai and Yifan Ren. Huang, Allen H., Hui Wang, and Yi Yang. 2023. FinBERT: A large language model for extracting information from financial text. Contemporary Accounting Research, 40(2): 806-841. Link to the paper. Link to GitHub Repo. Homework: Problem Set 4 - Word2Vec & LSTM for Sentiment Analysis References: Ash, Elliot, and Stephen Hansen. 2023. Text algorithms in economics. Annual Review of Economics, 15: 659-688. Associated GitHub with Code Demonstrations. Li, Kai, Feng Mai, Rui Shen, and Xinyan Yan. 2021. Measuring corporate culture using machine learning. Review of Financial Studies, 34(7): 3265-3315. Chen, Fanglin, Xiao Liu, Davide Proserpio, and Isamar Troncoso. 2022. Product2Vec: Leveraging representation learning to model consumer product choice in large assortments. Available at SSRN 3519358. Pennington, Jeffrey, Richard Socher, and Christopher Manning. 2014. Glove: Global vectors for word representation. Proceedings of the 2014 conference on empirical methods in natural language processing (EMNLP) (pp. 1532-1543). Parts 2 and 5, Lecture Notes and Slides for CS224n: Natural Language Processing with Deep Learning, by Christopher D. Manning, Diyi Yang, and Tatsunori Hashimoto, https://web.stanford.edu/class/cs224n/. Chapters 9 and 10, Dive into Deep Learning (2nd Edition), 2023, by Aston Zhang, Zack Lipton, Mu Li, and Alex J. Smola, https://d2l.ai/. RNN and LSTM Visualizations Hand Written Notes Session 7. Deep-Learning-Based NLP: Attention and Transformer (Feb/27/2024) Keywords: RNN and its Applications to Business/Econ Research, LSTM, Seq2Seq, Attention Mechanism Slides: Final Project, NLP(IV): RNN & Seq2Seq.pdf), NLP(V): Attention & Transformer.pdf) CoLab Notebook Demos: RNN & LSTM, Attention Mechanism Presentation: By Qinghe Gui and Chaoyuan Jiang. Zhang, Mengxia and Lan Luo. 2023. Can consumer-posted photos serve as a leading indicator of restaurant survival? Evidence from Yelp. Management Science 69(1): 25-50. Link to the paper. Homework: Problem Set 4 - Word2Vec & LSTM for Sentiment Analysis References: Qi, Meng, Yuanyuan Shi, Yongzhi Qi, Chenxin Ma, Rong Yuan, Di Wu, Zuo-Jun (Max) Shen. 2023. A Practical End-to-End Inventory Management Model with Deep Learning. Management Science, 69(2): 759-773. Sarzynska-Wawer, Justyna, Aleksander Wawer, Aleksandra Pawlak, Julia Szymanowska, Izabela Stefaniak, Michal Jarkiewicz, and Lukasz Okruszek. 2021. Detecting formal thought disorder by deep contextualized word representations. Psychiatry Research, 304, 114135. Hansen, Stephen, Peter J. Lambert, Nicholas Bloom, Steven J. Davis, Raffaella Sadun, and Bledi Taska. 2023. Remote work across jobs, companies, and space (No. w31007). National Bureau of Economic Research. Sutskever, Ilya, Oriol Vinyals, and Quoc V. Le. 2014. Sequence to sequence learning with neural networks. Advances in neural information processing systems, 27. Bahdanau, Dzmitry, Kyunghyun Cho, and Yoshua Bengio. 2015. Neural machine translation by jointly learning to align and translate. ICLR Vaswani, A., Shazeer, N., Parmar, N., Uszkoreit, J., Jones, L., Gomez, A. N., ... and Polosukhin, I. (2017). Attention is all you need. Advances in neural information processing systems, 30. Parts 5, 6, and 8, Lecture Notes and Slides for CS224n: Natural Language Processing with Deep Learning, by Christopher D. Manning, Diyi Yang, and Tatsunori Hashimoto, https://web.stanford.edu/class/cs224n/. Chapters 9, 10, and 11, Dive into Deep Learning (2nd Edition), 2023, by Aston Zhang, Zack Lipton, Mu Li, and Alex J. Smola, https://d2l.ai/. RNN and LSTM Visualizations PyTorch's Tutorial of Seq2Seq for Machine Translation Illustrated Transformer Transformer from Scratch, with the Code on GitHub Hand Written Notes Session 7.5. Deep-Learning-Based NLP: Attention is All You Need (Mar/05/2024) Keywords: Bitter Lesson: Power of Computation in AI, Attention Mechanism, Transformer Slides: The Bitter Lesson, NLP(V): Attention & Transformer.pdf) CoLab Notebook Demos: Attention Mechanism, Transformer Homework: One-page Proposal for Your Final Project References: The Bitter Lesson, by Rich Sutton Bahdanau, Dzmitry, Kyunghyun Cho, and Yoshua Bengio. 2015. Neural machine translation by jointly learning to align and translate. ICLR Vaswani, A., Shazeer, N., Parmar, N., Uszkoreit, J., Jones, L., Gomez, A. N., ... and Polosukhin, I. (2017). Attention is all you need. Advances in neural information processing systems, 30. Part 8, Lecture Notes and Slides for CS224n: Natural Language Processing with Deep Learning, by Christopher D. Manning, Diyi Yang, and Tatsunori Hashimoto, https://web.stanford.edu/class/cs224n/. Chapter 11, Dive into Deep Learning (2nd Edition), 2023, by Aston Zhang, Zack Lipton, Mu Li, and Alex J. Smola, https://d2l.ai/. Illustrated Transformer Transformer from Scratch, with the Code on GitHub Andrej Karpathy's Lecture to Build Transformers Hand Written Notes Session 8. Deep-Learning-Based NLP: Pretraining (Mar/12/2024) Keywords: Computations in AI, BERT (Bidirectional Encoder Representations from Transformers), GPT (Generative Pretrained Transformers) Slides: Guest Lecture by Dr. Liubo Li on Deep Learning Computation, Pretraining.pdf) CoLab Notebook Demos: Crafting Intelligence: The Art of Deep Learning Modeling, BERT API @ Hugging Face Presentation: By Zhankun Chen and Yiyi Zhao. Noy, Shakked and Whitney Zhang. 2023. Experimental evidence on the productivity effects of generative artificial intelligence. Science, 381: 187-192. Link to the Paper Homework: Problem Set 5 - Sentiment Analysis with Hugging Face, due at 12:30pm, March 26, Tuesday. References: Devlin, Jacob, Ming-Wei Chang, Kenton Lee, Kristina Toutanova. 2018. BERT: Pre-training of deep bidirectional transformers for language understanding. ArXiv preprint arXiv:1810.04805. GitHub Repo Radford, Alec, Karthik Narasimhan, Tim Salimans, and Ilya Sutskever. 2018. Improving language understanding by generative pre-training, (GPT-1) PDF link, GitHub Repo Radford, Alec, Jeffrey Wu, Rewon Child, David Luan, Dario Amodei, Ilya Sutskever. 2019. Language models are unsupervised multitask learners. OpenAI blog, 1(8), 9. (GPT-2) PDF Link, GitHub Repo Brown, Tom, et al. 2020. Language models are few-shot learners. Advances in neural information processing systems, 33, 1877-1901. (GPT-3) GitHub Repo Huang, Allen H., Hui Wang, and Yi Yang. 2023. FinBERT: A large language model for extracting information from financial text. Contemporary Accounting Research, 40(2): 806-841. GitHub Repo Part 9, Lecture Notes and Slides for CS 224N: Natural Language Processing with Deep Learning, by Christopher D. Manning, Diyi Yang, and Tatsunori Hashimoto. Link to CS 224N Part 2 & 4, Slides for COS 597G: Understanding Large Language Models, by Danqi Chen. Link to COS 597G A Visual Guide to BERT, How GPT-3 Works Andrej Karpathy's Lecture to Build GPT-2 (124M) from Scratch Hand Written Notes Session 9. Deep-Learning-Based NLP: Large Language Models (Mar/19/2024) Keywords: Large Language Models, Generative AI, Emergent Ababilities, Instruction Fine-Tuning (IFT), Reinforcement Learning with Human Feedback (RLHF), In-Context Learning, Chain-of-Thought (CoT) Slides: What's Next, Pretraining.pdf), Large Language Models.pdf) CoLab Notebook Demos: BERT API @ Hugging Face Presentation: By Jia Liu. Liu, Liu, Dzyabura, Daria, Mizik, Natalie. 2020. Visual listening in: Extracting brand image portrayed on social media. Marketing Science, 39(4): 669-686. Link to the Paper Homework: Problem Set 5 - Sentiment Analysis with Hugging Face, due at 12:30pm, March 26, Tuesday (soft-deadline). References: Wei, Jason, et al. 2021. Finetuned language models are zero-shot learners. ArXiv preprint arXiv:2109.01652, link to the paper. Wei, Jason, et al. 2022. Emergent abilities of large language models. ArXiv preprint arXiv:2206.07682, link to the paper. Ouyang, Long, et al. 2022. Training language models to follow instructions with human feedback. Advances in Neural Information Processing Systems, 35, 27730-27744. Wei, Jason, et al. 2022. Chain-of-thought prompting elicits reasoning in large language models. Advances in Neural Information Processing Systems, 35, 24824-24837. Kaplan, Jared. 2020. Scaling laws for neural language models. ArXiv preprint arXiv:2001.08361, link to the paper. Hoffmann, Jordan, et al. 2022. Training compute-optimal large language models. ArXiv preprint arXiv:2203.15556, link to the paper. Shinn, Noah, et al. 2023. Reflexion: Language agents with verbal reinforcement learning. ArXiv preprint arXiv:2303.11366, link to the paper. Reisenbichler, Martin, Thomas Reutterer, David A. Schweidel, and Daniel Dan. 2022. Frontiers: Supporting content marketing with natural language generation. Marketing Science, 41(3): 441-452. Romera-Paredes, B., Barekatain, M., Novikov, A. et al. 2023. Mathematical discoveries from program search with large language models. Nature, link to the paper. Part 10, Lecture Notes and Slides for CS224N: Natural Language Processing with Deep Learning, by Christopher D. Manning, Diyi Yang, and Tatsunori Hashimoto. Link to CS 224N COS 597G: Understanding Large Language Models, by Danqi Chen. Link to COS 597G Andrej Karpathy's 1-hour Talk on LLM CS224n, Hugging Face Tutorial Session 10. Deep-Learning-Based CV: Image Classification (Mar/26/2024) Keywords: Large Language Models Applications, Convolution Neural Nets (CNN), LeNet, AlexNet, VGG, ResNet, ViT Slides: What's Next, Large Language Models.pdf), Image Classification.pdf) CoLab Notebook Demos: CNN, LeNet, & AlexNet, VGG, ResNet, ViT Presentation: By Yingxin Lin and Zeshen Ye. Netzer, Oded, Alain Lemaire, and Michal Herzenstein. 2019. When words sweat: Identifying signals for loan default in the text of loan applications. Journal of Marketing Research, 56(6): 960-980. Link to the Paper Homework: Problem Set 6 - AlexNet and ResNet, due at 12:30pm, April 9, Tuesday. References: Krizhevsky, Alex, Ilya Sutskever, and Geoffrey E. Hinton. 2012. Imagenet classification with deep convolutional neural networks. Advances in Neural Information Processing Systems, 25. He, Kaiming, Xiangyu Zhang, Shaoqing Ren and Jian Sun. 2016. Deep residual learning for image recognition. Proceedings of the IEEE conference on computer vision and pattern recognition, 770-778. Dosovitskiy, Alexey, et al. 2020. An image is worth 16x16 words: Transformers for image recognition at scale. ArXiv preprint, arXiv:2010.11929, link to the paper, link to the GitHub repo. Jean, Neal, Marshall Burke, Michael Xie, Matthew W. Davis, David B. Lobell, and Stefand Ermon. 2016. Combining satellite imagery and machine learning to predict poverty. Science, 353(6301), 790-794. Zhang, Mengxia and Lan Luo. 2023. Can consumer-posted photos serve as a leading indicator of restaurant survival? Evidence from Yelp. Management Science 69(1): 25-50. Course Notes (Lectures 5 & 6) for CS231n: Deep Learning for Computer Vision, by Fei-Fei Li, Ruohan Gao, & Yunzhu Li. Link to CS231n. Chapters 7 and 8, Dive into Deep Learning (2nd Edition), 2023, by Aston Zhang, Zack Lipton, Mu Li, and Alex J. Smola. Link to the book. Fine-Tune ViT for Image Classification with Hugging Face 🤗 Transformers Hugging Face 🤗 ViT CoLab Tutorial Session 11. Deep-Learning-Based CV (II): Object Detection & Video Analysis (Apr/2/2024) Keywords: Image Processing Applications, Localization, R-CNNs, YOLOs, Semantic Segmentation, 3D CNN, Video Analysis Applications Slides: What's Next, Image Classification.pdf), Object Detection and Video Analysis.pdf) CoLab Notebook Demos: Data Augmentation, Faster R-CNN & YOLO v5 Presentation: By Qinlu Hu and Yilin Shi. Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. 2023. Engagement that sells: Influencer video advertising on TikTok. Available at SSRN Link to the Paper Homework: Problem Set 6 - AlexNet and ResNet, due at 12:30pm, April 9, Tuesday. References: Girshick, R., Donahue, J., Darrell, T. and Malik, J., 2014. Rich feature hierarchies for accurate object detection and semantic segmentation. Proceedings of the IEEE conference on computer vision and pattern recognition (pp. 580-587). Redmon, Joseph, Santosh Divvala, Ross Girshick, and Ali Farhadi. 2016. You only look once: Unified, real-time object detection. Proceedings of the IEEE conference on computer vision and pattern recognition (pp. 779-788). Karpathy, A., Toderici, G., Shetty, S., Leung, T., Sukthankar, R. and Fei-Fei, L., 2014. Large-scale video classification with convolutional neural networks. Proceedings of the IEEE conference on Computer Vision and Pattern Recognition (pp. 1725-1732). Glaeser, Edward L., Scott D. Kominers, Michael Luca, and Nikhil Naik. 2018. Big data and big cities: The promises and limitations of improved measures of urban life. Economic Inquiry, 56(1): 114-137. Zhang, S., Xu, K. and Srinivasan, K., 2023. Frontiers: Unmasking Social Compliance Behavior During the Pandemic. Marketing Science, 42(3), pp.440-450. Course Notes (Lectures 10 & 11) for CS231n: Deep Learning for Computer Vision, by Fei-Fei Li, Ruohan Gao, & Yunzhu Li. Link to CS231n. Chapter 14, Dive into Deep Learning (2nd Edition), 2023, by Aston Zhang, Zack Lipton, Mu Li, and Alex J. Smola. Link to the book. Hand Written Notes Session 12. Unsupervised Learning: Clustering, Topic Modeling & VAE (Apr/9/2024) Keywords: K-Means, Gaussian Mixture Models, EM-Algorithm, Latent Dirichlet Allocation, Variational Auto-Encoder Slides: What's Next, Clustering, Topic Modeling & VAE.pdf) CoLab Notebook Demos: K-Means, LDA, VAE Homework: Problem Set 7 - Unsupervised Learning (EM & LDA), due at 12:30pm, April 23, Tuesday. References: Blei, David M., Ng, Andrew Y., and Jordan, Michael I. 2003. Latent Dirichlet allocation. Journal of Machine Learning Research, 3(Jan): 993-1022. Kingma, D.P. and Welling, M., 2013. Auto-encoding Variational Bayes. arXiv preprint arXiv:1312.6114. Kingma, D.P. and Welling, M., 2019. An introduction to variational autoencoders. Foundations and Trends® in Machine Learning, 12(4), pp.307-392. Bandiera, O., Prat, A., Hansen, S., & Sadun, R. 2020. CEO behavior and firm performance. Journal of Political Economy, 128(4), 1325-1369. Liu, Jia and Olivier Toubia. 2018. A semantic approach for estimating consumer content preferences from online search queries. Marketing Science, 37(6): 930-952. Mueller, Hannes, and Christopher Rauh. 2018. Reading between the lines: Prediction of political violence using newspaper text. American Political Science Review, 112(2): 358-375. Tian, Z., Dew, R. and Iyengar, R., 2023. Mega or Micro? Influencer Selection Using Follower Elasticity. Journal of Marketing Research. Chapters 8.5 and 14, The Elements of Statistical Learning (2nd Edition), 2009, by Trevor Hastie, Robert Tibshirani, Jerome Friedman, Link to Book. Course Notes (Lectures 1 & 4) for CS294-158-SP24: Deep Unsupervised Learning, taught by Pieter Abbeel, Wilson Yan, Kevin Frans, Philipp Wu. Link to CS294-158-SP24. Hand Written Notes Session 13. Unsupervised Learning: Diffusion Models (Apr/16/2024) Keywords: VAE, Denoised Diffusion Probabilistic Models, Latent Diffusion Models, CLIP, Imagen, Diffusion Transformers Slides: Clustering, Topic Modeling & VAE.pdf), Diffusion Models.pdf), Course Summary CoLab Notebook Demos: VAE, DDPM, DiT Homework: Problem Set 7 - Unsupervised Learning (EM & LDA), due at 12:30pm, April 23, Tuesday. References: Kingma, D.P. and Welling, M., 2013. Auto-encoding Variational Bayes. arXiv preprint arXiv:1312.6114. Kingma, D.P. and Welling, M., 2019. An introduction to variational autoencoders. Foundations and Trends® in Machine Learning, 12(4), pp.307-392. Ho, J., Jain, A. and Abbeel, P., 2020. Denoising diffusion probabilistic models. Advances in neural information processing systems, 33, 6840-6851. Chan, S.H., 2024. Tutorial on Diffusion Models for Imaging and Vision. arXiv preprint arXiv:2403.18103. Peebles, W. and Xie, S., 2023. Scalable diffusion models with transformers. In Proceedings of the IEEE/CVF International Conference on Computer Vision, 4195-4205. Link to GitHub Repo. Tian, Z., Dew, R. and Iyengar, R., 2023. Mega or Micro? Influencer Selection Using Follower Elasticity. Journal of Marketing Research. Ludwig, J. and Mullainathan, S., 2024. Machine learning as a tool for hypothesis generation. Quarterly Journal of Economics, 139(2), 751-827. Burnap, A., Hauser, J.R. and Timoshenko, A., 2023. Product aesthetic design: A machine learning augmentation. Marketing Science, 42(6), 1029-1056. Course Notes (Lecture 6) for CS294-158-SP24: Deep Unsupervised Learning, taught by Pieter Abbeel, Wilson Yan, Kevin Frans, Philipp Wu. Link to CS294-158-SP24. CVPR 2022 Tutorial: Denoising Diffusion-based Generative Modeling: Foundations and Applications, by Karsten Kreis, Ruiqi Gao, and Arash Vahdat Link to the Tutorial Lilian Weng (OpenAI)'s Blog on Diffusion Models Lilian Weng (OpenAI)'s Blog on Diffusion Models for Video Generation Hugging Face Diffusers 🤗 Library Hand Written Notes

11 Make.com Automations You NEED To Start Using Every Day (steal these)
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LLM Vibe Score0.437
Human Vibe Score0.76
Jono CatliffAug 30, 2024

11 Make.com Automations You NEED To Start Using Every Day (steal these)

🌍 COMMUNITY https://www.skool.com/automatable/about 📝 BLUEPRINTS • New leads automation → https://youtu.be/RGHKaXLPrTk • Automate contracts/invoices → https://youtu.be/hle_HtchLz8 • Automate recruitment → https://youtu.be/_xYJMW5yeUk • Automate lead web scraping & AI lead magnets → https://youtu.be/LLKI_cV7XI4 • Automate AI blog posts → https://youtu.be/FmXt26JY24I • Automate AI social media posting → https://youtu.be/97U8kFkzjYQ • Automate accounting → https://youtu.be/QBuGQaLNFfc • Automate scraping viral content ideas → https://youtu.be/5Wi7fqJwh6s • Automate project management → https://youtu.be/nyoiFHzH1Hw • Automate analytics → https://youtu.be/dRLHT_B-uKg 📚 SUMMARY In this video we walk through the 11 best Make.com automations I use on a daily basis (and you should too). These automations literally changed my life. I went from working 14 hours per day on my business to ultimately replacing my job. There's obviously more to it than just 11, but this is a great start 📺 RELATED VIDEOS • Full crash course on Make.com → https://youtu.be/hinLebdX8aM • Full crash course on Apify & web scraping →https://youtu.be/pKgup8tsPv8 • How I made 507K last year with Bark.com → https://youtu.be/oCaGVACutdE • How I generate 1,000+ blog posts instantly → https://youtu.be/FmXt26JY24I • How I scraped 10,000+ leads & sent lead magnets → https://youtu.be/qwsB72PhM3E 🎯 1:1 CONSULTING Book a time → https://jonocatliff.com/consultation 🚀 AUTOMATION AGENCY Get help with your business → https://www.automatable.co 🔗 LINKS (some of these make me money - thanks in advance!) • Apify → https://jonocatliff.com/apify • Zapier → https://jonocatliff.com/zapier • PandaDoc → https://jonocatliff.com/pandadoc • Make.com → https://jonocatliff.com/make • Go High Level → https://jonocatliff.com/gohighlevel 👋 ABOUT ME Hey everyone, my name is Jono. I run a 7-figure service business that offers DJ, photo, video services (#1 largest in Canada), and spent years figuring out how to automate every part of it (and hired the roles that I couldn't). Conservatively, I used to work 80+ hours per week, before sunrise till long after sunset; missing gatherings, family events and everything in between. Through automation though, I was able to replace my job. My goal is to help share what worked for me, in a dream of helping others find true success with their passion. Please subscribe, like and comment below if you have any questions! Thank you 😊 ⌛ TIMESTAMPS 0:00 Intro 1:12 New leads automation 2:50 Automate contracts/invoices 5:12 Automate accounting 7:31 Automate recruitment 9:23 Automate lead web scraping & AI lead magnets 11:42 Automate AI blog posts 13:58 Automate AI social media posting 14:48 Automate scraping viral content ideas 15:44 Automate project management 16:55 Automate analytics 19:01 Automate your database #make #automation #workflowautomation #workflow #automationmastery

5 Genius Ways to Make Money From Home (Using AI)
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Human Vibe Score0.77
Charlie ChangNov 15, 2023

5 Genius Ways to Make Money From Home (Using AI)

Check out Fundrise to get started with investing in pre-IPO blue-chip companies that are leading the AI industry: http://fundrise.com/charliechang #fundrisetestimonial #fundrisepartner In this video, I'm going to share 5 genius ways to make money online, using AI (that are all proven). I'll also give you a clear outline and show you exactly how to leverage these new AI opportunities to make money online. ► Daily advice and BTS on my Instagram: https://www.instagram.com/charliechang/ ► Get access to my FREE side hustle courses: https://www.sidehustlemastery.com My favorite business must-haves: 💳 Best business credit cards: https://yourbestcreditcards.com/card-finder/?ccid=2004 🏦 Novo (best business bank): https://startupwise.com/novo 🖥️ Best AI website builder ($3/month using code CHARLIECHANG): https://hostinger.com/charliechang ⚙️ Northwest (best $39 LLC formation service): https://startupwise.com/northwestLLC 🥇 Hire top 1% overseas talent: https://paired.so Whether it's optimizing businesses, doing social media management, or investing in pre-IPO tech companies, there are so many interesting opportunities that are out there for you guys to take advantage of. I highly encourage every aspiring entrepreneur out there to find a way to use AI because this can absolutely change the efficiency and output of your business. If you liked the video, and you want to see more videos on AI and making money, check out my videos: How To Use ChatGPT To Learn ANY Skill Quickly (Tutorial): https://www.youtube.com/watch?v=vYvOTGk7hOA 5 Passive Income Ideas - How I ACTUALLY Make $35K/Week in 2023 https://youtu.be/TVLgIKMOYJ0 I hope you guys found this video helpful, and if you did please share it with a friend or family member who you think could benefit and also LIKE and SUBSCRIBE for more videos like this in the future! Thank you for watching and I hope you have a wonderful rest of your day! – Charlie #AI #Money #SideHustle Timeline: 0:00 - Introduction 0:28 - Social Media Management Business 3:11 - AI Optimization Agency 5:41 - Investing in Pre-IPO AI Companies With Fundrise 8:12 - Building an E-commerce Business 10:00 - AI Automated Affiliate Marketing Business 11:12 - Conclusion 11:40 - Outro Disclaimer: Some of the links above may be affiliate links, which means that if you click on them I may receive a small commission. The retailers and financial services companies pay the commission at no cost to you, and this helps to support our channel and keep our videos free. Thank you! In addition, I am not a financial advisor. Charlie Chang does not provide tax, legal or accounting advice. The ideas presented in this video are for entertainment purposes only. Please do your own due diligence before making any financial decisions. ► My Instagram: https://www.instagram.com/charliechang/

How To Build a FAST Website Using AI (Step-by-Step)
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Charlie ChangMay 26, 2023

How To Build a FAST Website Using AI (Step-by-Step)

Get up to 75% off your hosting (only $2.99/mo) + 3 months FREE with Hostinger: https://www.hostinger.com/charliechang/ ^Use code CHARLIECHANG for an exclusive discount! In this video, I go over a full step-by-step guide on how to build a website using AI! I'll be showing you how to easily create a professional website using Hostinger's new AI website builder, which anyone can do without any coding or design skills. You can literally build the foundation for your website in just a few minutes. We'll also talk about how you can incorporate other tools like ChatGPT and MidJourney into the process. Free stuff 💰: ► Get up to 12 Free Stocks on WeBull when you deposit just $0.01 (valued up to $30,600): https://a.webull.com/i/CharlieChang ► Join my FREE newsletter: https://www.hustleclub.co/ Be sure to watch the entire video because we'll be covering everything you need to know, from customizing your website's design and adding content, to personalizing your website to fit your brand's identity. Their drag-and-drop interface allows you to easily arrange elements on the page and create a visually stunning website without needing any technical expertise. There are also a ton of other tools like their AI logo maker, AI writer, and even a heatmap where you can analyze where the attention will go on your website. Overall, I highly recommend using Hostinger because I've been using them for years, and it's by far the most affordable way that you can build a website in 2023. Again, you can help support the channel AND get the best exclusive deal on hosting by using this link and putting in code CHARLIECHANG at checkout: https://www.hostinger.com/charliechang I am passionate about teaching website building because I really think it's an essential skill to have. I have been building websites for over 20 years and think it's crucial for anyone that wants to start a business, or even anyone in general. If you want to learn more about building websites for your business, be sure to check out my other videos on this channel on those topics: How to Make a Website using ChatGPT 2023 (Full Tutorial): https://www.youtube.com/watch?v=LJyfhD5CUiM ChatGPT Tutorial: How to Use Chat GPT For Beginners 2023: https://www.youtube.com/watch?v=Gaf_jCnA6mc I hope you guys found this video helpful, and if you did please SHARE it with a friend or family member who you think could benefit and also LIKE and subscribe for more videos like this in the future! Thank you so much for watching, and happy website building! -Charlie #AI #WEBSITE #TUTORIAL Timeline: 0:00 - Intro 0:27 - Web Hosting 2:18 - How To Use the AI Website Builder 3:40 - Customizing Your Website 7:18 - AI Tools 8:38 - Using ChatGPT 9:51 - Using Midjourney 10:48 - Conclusion Disclaimer: Some of the links above may be affiliate links, which means that if you click on them I may receive a small commission. The retailers and financial services companies pay the commission at no cost to you, and this helps to support our channel and keep our videos free. Thank you! In addition, I am not a financial advisor. Charlie Chang does not provide tax, legal or accounting advice. The ideas presented in this video are for entertainment purposes only. Please do your own due diligence before making any financial decisions. ► My Instagram: https://www.instagram.com/charliechang