Brief

Explore resources related to brief to help implement AI solutions for your business.

reddit

0

1

AI_Business_Brief•This week

The Weekly Brief for anyone looking to incorporate AI into their business.

Good morning and happy Sunday. Today is Sunday and you know what that means. The weekly brief. Covering all of last week’s most important AI business related stories. Here are some of the biggest stories: Claude the newest generative AI. Amazon to change up its search. AI leaders Testify. Meta Open sources its LLM. Voice Actors Struggle Growing AI innovations has led to a struggle for many voice actors. As AI powered voice technology is progressing everyday jobs are becoming more and more scarce. With many publishers already leaning towards replacing many of their voice actors for faster, cheaper, and more efficient AI voices. Meet Claude Anthropic, an AI company founded by ex-OpenAI employee released their generative AI called Claude. Some key aspects of their model is the ability to give more correct and less harmful answers, and perform similar tasks that many other generative AI’s can do. A keynote is that Google has invested 300milloion into the company, which is a direct competitor to their AI Bard. Interesting to see how that will play out. Amazon Changes to Change up Search A new job description at Amazon may have hinted towards their future plans for AI. The description under software developer read “reimagining Amazon Search with an interactive conversational experience”. This may hint towards a generative AI search experience in Amazon for customers. ChatGPT User Get More Access Premium ChatGPT users got access to Web browsing and plugins. This is a crucial step for OpenAI as they plan to pivot to a more assist type AI. While at the same time continuing to research and develop their AI models. This move puts a lot of pressure on Google to hopefully step up their game. AI Leaders Testify This Wednesday AI leaders (Sam Altman, Christina Montgomery and Gary Marcus) all testified before congress about AI regulation. They were asked many questions about AI regulation but came up with two solutions. FDA-Like Approval Processing: AI developing companies are open to safety checks, audits, licensing and risk review. Precision Approach: Develop risk rules, provide explanations and provide guidelines for risks, encourage transparency around AI companies, finally assess impact of AI technologies. Meta Open Sourcing Thursday Meta open sourced this coding for their LLM. As the company wants to see the use of its LLM to help drive innovation, inspire smaller companies, and overall develop better AI technologies. Comes as an interesting move as competitors try and keep their AI’s an insider secret.

#reddit#weekly#brief

reddit

0

0.778

donkey_strom16001•This week

[D] The Rants of an experienced engineer who glimpsed into AI Academia (Briefly)

Background I recently graduated with a master's degree and was fortunate/unfortunate to glimpse the whole "Academic" side of ML. I took a thesis track in my degree because as an immigrant it's harder to get into a good research lab without having authorship in a couple of good papers (Or so I delude myself ). I worked as a Full-stack SWE for a startup for 4+ years before coming to the US for a master’s degree focused on ML and AI. I did everything in those years. From project management to building fully polished S/W products to DevOps to even dabbled in ML. I did my Batchelor’s degree from a university whose name is not even worth mentioning. The university for my master’s degree is in the top 20 in the AI space. I didn't know much about ML and the curiosity drove me to university. Come to uni and I focused on learning ML and AI for one 1-1.5 years after which I found advisors for a thesis topic. This is when the fun starts. I had the most amazing advisors but the entire peer review system and the way we assess ML/Science is what ticked me off. This is where the rant begins. Rant 1:Acadmia follows a Gated Institutional Narrative Let's say you are a Ph.D. at the world's top AI institution working under the best prof. You have a way higher likelihood of you getting a good Postdoc at a huge research lab vs someone's from my poor country doing a Ph.D. with a not-so-well-known advisor having published not-so-well-known papers. I come from a developing nation and I see this many times here. In my country academics don't get funding as they do at colleges in the US. One of the reasons for this is that colleges don't have such huge endowments and many academics don't have wealthy research sponsors. Brand names and prestige carry massive weight to help get funding in US academic circles. This prestige/money percolates down to the students and the researchers who work there. Students in top colleges get a huge advantage and the circles of top researchers keep being from the same sets of institutions. I have nothing against top researchers from top institutions but due to the nature of citations and the way the money flows based on them, a vicious cycle is created where the best institutions keep getting better and the rest don't get as much of a notice. Rant 2: Peer Review without Code Review in ML/AI is shady I am a computer scientist and I was appalled when I heard that you don't need to do code reviews for research papers. As a computer scientist and someone who actually did shit tons of actual ML in the past year, I find it absolutely garbage that code reviews are not a part of this system. I am not saying every scientist who reads a paper should review code but at least one person should for any paper's code submission. At least in ML and AI space. This is basic. I don't get why people call themselves computer scientists if they don't want to read the fucking code. If you can't then make a grad student do it. But for the collective of science, we need this. The core problem lies in the fact that peer review is free. : There should be better solutions for this. We ended up creating Git and that changed so many lives. Academic Research needs something similar. Rant 3: My Idea is Novel Until I see Someone Else's Paper The volume of scientific research is growing exponentially. Information is being created faster than we can digest. We can't expect people to know everything and the amount of overlap in the AI/ML fields requires way better search engines than Google Scholar. The side effect of large volumes of research is that every paper is doing something "novel" making it harder to filter what the fuck was novel. I have had so many experiences where I coded up something and came to realize that someone else has done something symbolically similar and my work just seems like a small variant of that. That's what fucks with my head. Is what I did in Novel? What the fuck is Novel? Is stitching up a transformer to any problem with fancy embeddings and tidying it up as a research paper Novel? Is just making a transformer bigger Novel? Is some new RL algorithm tested with 5 seeds and some fancy fucking prior and some esoteric reasoning for its success Novel? Is using an over parameterized model to get 95% accuracy on 200 sample test set Novel? Is apply Self-supervised learning for some new dataset Novel? If I keep on listing questions on novelty, I can probably write a novel asking about what the fuck is "Novel". Rant 4: Citation Based Optimization Promotes Self Growth Over Collective Growth Whatever people may say about collaboration, Academia intrinsically doesn't promote the right incentive structures to harbor collaboration. Let me explain, When you write a paper, the position of your name matters. If you are just a Ph.D. student and a first author to a paper, it's great. If you are an nth author Not so great. Apparently, this is a very touchy thing for academics. And lots of egos can clash around numbering and ordering of names. I distinctly remember once attending some seminar in a lab and approaching a few students on research project ideas. The first thing that came out of the PhD student's mouth was the position in authorship. As an engineer who worked with teams in the past, this was never something I had thought about. Especially because I worked in industry, where it's always the group over the person. Academia is the reverse. Academia applauds the celebration of the individual's achievements. All of this is understandable but it's something I don't like. This makes PhDs stick to their lane. The way citations/research-focus calibrate the "hire-ability" and "completion of Ph.D. thesis" metrics, people are incentivized to think about themselves instead of thinking about collaborations for making something better. Conclusion A Ph.D. in its most idealistic sense for me is the pursuit of hard ideas(I am poetic that way). In a situation like now when you have to publish or perish and words on paper get passed off as science without even seeing the code that runs it, I am extremely discouraged to go down that route. All these rants are not to diss on scientists. I did them because "we" as a community need better ways to addressing some of these problems. P.S. Never expected so many people to express their opinions about this rant. U shouldn’t take this seriously. As many people have stated I am an outsider with tiny experience to give a full picture. I realize that my post as coming out as something which tries to dichotomize academia and industry. I am not trying to do that. I wanted to highlight some problems I saw for which there is no one person to blame. These issues are in my opinion a byproduct of the economics which created this system. Thank you for gold stranger.

#reddit#rants#experienced

reddit

0

1

Tim-Sylvester•This week

Building in the open with Founder University - I will not promote

Published Oct 30, 2024 I am on my fifth startup. I ran the last one for a decade, that’s a whole story. A hell of a story. But a different story. I’ll tell it to you when I can, but not right now. The one before that was an e-commerce site that did pretty well but I didn’t love it. Before that were two service businesses. The first one I did for the love of the game, the second one was an attempt to make people stop asking me to fix their computer by charging them outrageous prices, which backfired horribly when they were eager to pay. None are relevant except to say I’ve been around the block and have the scars to prove it. When it was time to get back out there, I wanted to use all I’ve learned to do better. Before I talk about what those lessons produced, I’m going to talk about what those lessons were. Cause before effect, after all. One thing I wanted to do better this time was pattern matching - making the startup look the way that the industry and investors “expect” a startup to look. My last startup was an awesome idea with awesome tech (still is, but like I said, another story), but that one didn’t match patterns. It didn’t match investor patterns, industry buying patterns, patterns of existing, immediate, recognized and admitted needs. Because it didn’t “look” right to anyone, everything about it was way harder than necessary. The “make it look right” approach runs the risk of building a cargo cult, imitating the trappings of something but without understanding the essence of that something, but then again, a thing that looks like a knife is going to make a better knife that a thing that looks like a bowling ball, so sometimes just sharing apparent similarities can get you pretty far, even if it doesn’t get you all the way there. Like how mimicking someone’s accent makes it easier for them to understand you. For this one, I wanted to adopt every tool, method, and pattern that I knew “the industry” wanted to see to minimize the friction from development, go-to-market, scaling, adoption, and that would make investment optional (and, therefore, available if desired) instead of necessary (and, therefore, largely unavailable). That required establishing some expectations for successful patterns I could match against. What patterns am I matching to? Here’s a general sketch of my pattern matching thought process: Software first and software only. It’s the easiest industry to start a business in, lowest startup costs, and easiest customer acquisition. I wanted to build software for an element of the industry that’s actively emerging (and therefore has room to grow) and part of an optimistic investor thesis (and therefore has a cohort of people who are intent on injecting capital into the market to help it grow). It needs to fills a niche that is underexplored (low competition) and highly potent (lots of opportunity), while being aligned to recognized and emerging needs within the industry (readily adopted). I wanted it to have evidence supporting the business thesis that proves the demand exists, but demonstrates that the demand is unanswered (as of yet) by sufficient or adequate supply.* I wanted the lowest number of dominoes to line up and tip for everything to work correctly - the more dominoes in the line, the less likely the last one will fall. I wanted to implement modern toolsets for everything, wherever possible. I wanted to obey the maxim, “When there’s a gold rush, don’t mine the gold, sell the picks and shovels.” Whatever I chose would need to produce cash flow almost immediately with minimal development time or go-to-market delays, because the end of ZIRP killed the “trust me bro” investment thesis predominant over the last 15 years. I wanted to match to YC best practices, not because YC can predict what will definitely work, but because they’ve churned through so many startups in the last 15 years that they have a good sense of what will definitely not work. And I wanted to build client-centric, because if my intent is to to produce cash flow immediately, we need to get clients immediately, and if we need to get clients immediately, we need to focus on what clients need right now. Extra credit: What’s the difference between a customer and a client? Note: Competition is awesome! Competition is validating and not scary, because competition proves a market exists. But competition, especially mature competition against an immature startup, makes it harder to break into a space. A first mover advantage isn’t everything, but seeing demand before it’s sufficiently supplied is a great advantage if you’re capital constrained or otherwise unproven. Think about how much money the first guy to sell fidget spinners or Silly Bandz made versus how much money the last guy to order a pallet of each made. Finding demand that exists already but is as of yet insufficiently satisfied is a great place to start. What opportunity spaces are most relevant? The industries and markets I chose to observe were: AI, because if I’m following a theme & pattern for today, it’s AI. Fintech, because cash is king, and fintech puts your hands on cash flow. Crypto/blockchain, because that’s the “new” fintech (or maybe the “old-new” fintech?), and crypto creates powerful incentives and capital formation strategies, along with a lot of flexibility for transaction systems. Tools, particularly unmet demand in tools, that enable these industries. If you wanted to do some brief and simple homework, you could map each of those bullets to several of the numbered list items preceding them. The reasoning was pretty simplistic - AI is what people want to build and invest in now, while fintech and crypto/blockchain are what people were building and investing in for the last major investment thesis. That means that there’s demand in the market for AI and AI-adjacent startups, while there’s a glut of underutilized and highly developed tools within fintech and crypto/blockchain, with a lot of motivated capital behind the adoption. When someone is thinking “I built this thing and not enough people are using it”, and you then build something that uses it creates a great way to find allies. This rationale harnesses technology that is being built and financed now (which means it needs tools and support methods, and a lot of other “picks and shovels”), while leveraging technology that was recently built and financed and is eager for more widespread adoption of the existing toolkits, which makes it suitable for using to build the AI-adjacent tools that are in demand now. It’s like two harmonics producing constructive interference - it makes two waves into one larger wave, which gives me more momentum to surf against. This was a learning process, and I iterated against my general paradigm repeatedly as I learned more. Neither of us have the patience to go through that in excruciating detail, so I’ll cover the highlights in my next post. Extra credit answer: A customer gets a product, a client gets a service. Challenge: Is software a product or a service?

#reddit#building#open

reddit

0

1

Slight-Explanation29•This week

10y of product development, 2 bankruptcies, and 1 Exit — what next? [Extended Story]

10 years of obsessive pursuit from the bottom to impressive product-market fit and exit. Bootstrapping tech products as Software Developer and 3x Startup Founder (2 bankruptcies and 1 exit). Hi everyone, your motivation has inspired me to delve deeper into my story. So, as promised to some of you, I've expanded on it a bit more, along with my brief reflections. There are many founders, product creators, and proactive individuals, I’ve read many of your crazy stories and lessons so I decided to share mine and the lessons I learned from the bottom to impressive product-market fit and exit. I've spent almost the past 10 years building tech products as a Corporate Team Leader, Senior Software Developer, Online Course Creator, Programming Tutor, Head of Development/CTO, and 3x Startup Founder (2 bankruptcies, and 1 exit). And what next? good question... A brief summary of my journey: Chapter 1: Software Developer / Team Leader / Senior Software Developer I’ve always wanted to create products that win over users’ hearts, carry value, and influence users. Ever since my school days, I’ve loved the tech part of building digital products. At the beginning of school, I started hosting servers for games, blogs and internet forums, and other things that did not require much programming knowledge. My classmates and later even over 100 people played on servers that I hosted on my home PC. Later, as the only person in school, I passed the final exam in computer science. During my computer science studies, I started my first job as a software developer. It was crazy, I was spending 200–300 hours a month in the office attending also to daily classes. Yes, I didn’t have a life, but it truly was the fulfillment of my dreams. I was able to earn good money doing what I love, and I devoted fully myself to it. My key to effectively studying IT and growing my knowledge at rocket speed was learning day by day reading guides, building products to the portfolio, watching youtube channels and attending conferences, and even watching them online, even if I didn’t understand everything at the beginning. In one year we’ve been to every possible event within 400km. We were building healthcare products that were actually used in hospitals and medical facilities. It was a beautiful adventure and tons of knowledge I took from this place. That time I built my first product teams, hired many great people, and over the years became a senior developer and team leader. Even I convinced my study mates to apply to this company and we studied together and worked as well. Finally, there were 4 of us, when I left a friend of mine took over my position and still works there. If you’re reading this, I’m sending you a flood of love and appreciation. I joined as the 8th person, and after around 4 years, when I left hungry for change, there were already over 30 of us, now around 100. It was a good time, greetings to everyone. I finished my Master’s and Engineering degrees in Computer Science, and it was time for changes. Chapter 2: 1st time as a Co-founder — Marketplace In the meantime, there was also my first startup (a marketplace) with four of my friends. We all worked on the product, each of us spent thousands of hours, after hours, entire weekends… and I think finally over a year of work. As you might guess, we lacked the most important things: sales, marketing, and product-market fit. We thought users think like us. We all also worked commercially, so the work went very smoothly, but we didn’t know what we should do next with it… Finally, we didn’t have any customers, but you know what, I don’t regret it, a lot of learning things which I used many times later. The first attempts at validating the idea with the market and business activities. In the end, the product was Airbnb-sized. Landing pages, listings, user panels, customer panels, admin site, notifications, caches, queues, load balancing, and much more. We wanted to publish the fully ready product to the market. It was a marketplace, so if you can guess, we had to attract both sides to be valuable. “Marketplace” — You can imagine something like Uber, if you don’t have passengers it was difficult to convince taxi drivers, if you don’t have a large number of taxi drivers you cannot attract passengers. After a year of development, we were overloaded, and without business, marketing, sales knowledge, and budget. Chapter 3: Corp Team Lead / Programming Tutor / Programming Architecture Workshop Leader Working in a corporation, a totally different environment, an international fintech, another learning experience, large products, and workmates who were waiting for 5 pm to finish — it wasn’t for me. Very slow product development, huge hierarchy, being an ant at the bottom, and low impact on the final product. At that time I understood that being a software developer is not anything special and I compared my work to factory worker. Sorry for that. High rates have been pumped only by high demand. Friends of mine from another industry do more difficult things and have a bigger responsibility for lower rates. That’s how the market works. This lower responsibility time allowed for building the first online course after hours, my own course platform, individual teaching newbies programming, and my first huge success — my first B2C customers, and B2B clients for workshops. I pivoted to full focus on sales, marketing, funnels, advertisements, demand, understanding the market, etc. It was 10x easier than startups but allowed me to learn and validate my conceptions and ideas on an easier market and showed me that it’s much easier to locate their problem/need/want and create a service/product that responds to it than to convince people of your innovative ideas. It’s just supply and demand, such a simple and basic statement, in reality, is very deep and difficult to understand without personal experience. If you’re inexperienced and you think you understand, you don’t. To this day, I love to analyze this catchword in relation to various industries / services / products and rediscover it again and again... While writing this sentence, I’m wondering if I’m not obsessed. Chapter 4: Next try — 2nd time as a founder — Edtech Drawing upon my experiences in selling services, offering trainings, and teaching programming, I wanted to broaden my horizons, delve into various fields of knowledge, involve more teachers, and so on. We started with simple services in different fields of knowledge, mainly relying on teaching in the local area (without online lessons). As I had already gathered some knowledge and experience in marketing and sales, things were going well and were moving in the right direction. The number of teachers in various fields was growing, as was the number of students. I don’t remember the exact statistics anymore, but it was another significant achievement that brought me a lot of satisfaction and new experiences. As you know, I’m a technology lover and couldn’t bear to look at manual processes — I wanted to automate everything: lessons, payments, invoices, customer service, etc. That’s when I hired our first developers (if you’re reading this, I’m sending you a flood of love — we spent a lot of time together and I remember it as a very fruitful and great year) and we began the process of tool and automation development. After a year we had really extended tools for students, teachers, franchise owners, etc. We had really big goals, we wanted to climb higher and higher. Maybe I wouldn’t even fully call it Startup, as the client was paying for the lessons, not for the software. But it gave us positive income, bootstrap financing, and tool development for services provided. Scaling this model was not as costless as SaaS because customer satisfaction was mainly on the side of the teacher, not the quality of the product (software). Finally, we grew to nearly 10 people and dozens of teachers, with zero external funding, and almost $50k monthly revenue. We worked very hard, day and night, and by November 2019, we were packed with clients to the brim. And as you know, that’s when the pandemic hit. It turned everything upside down by 180 degrees. Probably no one was ready for it. With a drastic drop in revenues, society started to save. Tired from the previous months, we had to work even harder. We had to reduce the team, change the model, and save what we had built. We stopped the tool’s development and sales, and with the developers, we started supporting other product teams to not fire them in difficult times. The tool worked passively for the next two years, reducing incomes month by month. With a smaller team providing programming services, we had full stability and earned more than relying only on educational services. At the peak of the pandemic, I promised myself that it was the last digital product I built… Never say never… Chapter 5: Time for fintech — Senior Software Developer / Team Lead / Head of Development I worked for small startups and companies. Building products from scratch, having a significant impact on the product, and complete fulfillment. Thousands of hours and sacrifices. This article mainly talks about startups that I built, so I don’t want to list all the companies, products, and applications that I supported as a technology consultant. These were mainly start-ups with a couple of people up to around 100 people on board. Some of the products were just a rescue mission, others were building an entire tech team. I was fully involved in all of them with the hope that we would work together for a long time, but I wasn’t the only one who made mistakes when looking for a product-market fit. One thing I fully understood: You can’t spend 8–15 hours a day writing code, managing a tech team, and still be able to help build an audience. In marketing and sales, you need to be rested and very creative to bring results and achieve further results and goals. If you have too many responsibilities related to technology, it becomes ineffective. I noticed that when I have more free time, more time to think, and more time to bounce the ball against the wall, I come up with really working marketing/sales strategies and solutions. It’s impossible when you are focused on code all day. You must know that this chapter of my life was long and has continued until now. Chapter 6: 3rd time as a founder — sold Never say never… right?\\ It was a time when the crypto market was really high and it was really trending topic. You know that I love technology right? So I cannot miss the blockchain world. I had experience in blockchain topics by learning on my own and from startups where I worked before. I was involved in crypto communities and I noticed a “starving crowd”. People who did things manually and earned money(crypto) on it.I found potential for building a small product that solves a technological problem. I said a few years before that I don’t want to start from scratch. I decided to share my observations and possibilities with my good friend. He said, “If you gonna built it, I’m in”. I couldn’t stop thinking about it. I had thought and planned every aspect of marketing and sales. And you know what. On this huge mindmap “product” was only one block. 90% of the mindmap was focused on marketing and sales. Now, writing this article, I understood what path I went from my first startup to this one. In the first (described earlier) 90% was the product, but in the last one 90% was sales and marketing. Many years later, I did this approach automatically. What has changed in my head over the years and so many mistakes? At that time, the company for which I provided services was acquired. The next day I got a thank you for my hard work and all my accounts were blocked. Life… I was shocked. We were simply replaced by their trusted technology managers. They wanted to get full control. They acted a bit unkindly, but I knew that they had all my knowledge about the product in the documentation, because I’m used to drawing everything so that in the moment of my weakness (illness, whatever) the team could handle it. That’s what solid leaders do, right? After a time, I know that these are normal procedures in financial companies, the point is that under the influence of emotions, do not do anything inappropriate. I quickly forgot about it, that I was brutally fired. All that mattered was to bring my plan to life. And it has been started, 15–20 hours a day every day. You have to believe me, getting back into the game was incredibly satisfying for me. I didn’t even know that I would be so excited. Then we also noticed that someone was starting to think about the same product as me. So the race began a game against time and the market. I assume that if you have reached this point, you are interested in product-market fit, marketing, and sales, so let me explain my assumptions to you: Product: A very very small tool that allowed you to automate proper tracking and creation of on-chain transactions. Literally, the whole app for the user was located on only three subpages. Starving Crowd: We tapped into an underserved market. The crypto market primarily operates via communities on platforms like Discord, Reddit, Twitter, Telegram, and so on. Therefore, our main strategy was directly communicating with users and demonstrating our tool. This was essentially “free marketing” (excluding the time we invested), as we did not need to invest in ads, promotional materials, or convince people about the efficacy of our tool. The community could directly observe on-chain transactions executed by our algorithms, which were processed at an exceptionally fast rate. This was something they couldn’t accomplish manually, so whenever someone conducted transactions using our algorithm, it was immediately noticeable and stirred a curiosity within the community (how did they do that!). Tests: I conducted the initial tests of the application on myself — we had already invested significantly in developing the product, but I preferred risking my own resources over that of the users. I provided the tool access to my wallet, containing 0.3ETH, and went to sleep. Upon waking up, I discovered that the transactions were successful and my wallet had grown to 0.99ETH. My excitement knew no bounds, it felt like a windfall. But, of course, there was a fair chance I could have lost it too. It worked. As we progressed, some users achieved higher results, but it largely hinged on the parameters set by them. As you can surmise, the strategy was simple — buy low, sell high. There was considerable risk involved. Churn: For those versed in marketing, the significance of repeat visitors cannot be overstated. Access to our tool was granted only after email verification and a special technique that I’d prefer to keep confidential. And this was all provided for free. While we had zero followers on social media, we saw an explosion in our email subscriber base and amassed a substantial number of users and advocates. Revenue Generation: Our product quickly gained popularity as we were effectively helping users earn — an undeniable value proposition. Now, it was time to capitalize on our efforts. We introduced a subscription model charging $300 per week or $1,000 per month — seemingly high rates, but the demand was so intense that it wasn’t an issue. Being a subscriber meant you were prioritized in the queue, ensuring you were among the first to reap benefits — thus adding more “value”. Marketing: The quality of our product and its ability to continually engage users contributed to it achieving what can best be described as viral. It was both a source of pride and astonishment to witness users sharing charts and analyses derived from our tool in forum discussions. They weren’t actively promoting our product but rather using screenshots from our application to illustrate certain aspects of the crypto world. By that stage, we had already assembled a team to assist with marketing, and programming, and to provide round-the-clock helpdesk support. Unforgettable Time: Despite the hype, my focus remained steadfast on monitoring our servers, their capacity, and speed. Considering we had only been on the market for a few weeks, we were yet to implement alerts, server scaling, etc. Our active user base spanned from Japan to the West Coast of the United States. Primarily, our application was used daily during the evenings, but considering the variety of time zones, the only time I could afford to sleep was during the evening hours in Far Eastern Europe, where we had the least users. However, someone always needed to be on guard, and as such, my phone was constantly by my side. After all, we couldn’t afford to let our users down. We found ourselves working 20 hours a day, catering to thousands of users, enduring physical fatigue, engaging in talks with VCs, and participating in conferences. Sudden Downturn: Our pinnacle was abruptly interrupted by the war in Ukraine (next macroeconomic shot straight in the face, lucky guy), a precipitous drop in cryptocurrency value, and swiftly emerging competition. By this time, there were 5–8 comparable tools had infiltrated the market. It was a challenging period as we continually stumbled upon new rivals. They immediately embarked on swift fundraising endeavors — a strategy we overlooked, which in retrospect was a mistake. Although our product was superior, the competitors’ rapid advancement and our insufficient funds for expeditious scaling posed significant challenges. Nonetheless, we made a good decision. We sold the product (exit) to competitors. The revenue from “exit” compensated for all the losses, leaving us with enough rest. We were a small team without substantial budgets for rapid development, and the risk of forming new teams without money to survive for more than 1–2 months was irresponsible. You have to believe me that this decision consumed us sleepless nights. Finally, we sold it. They turned off our app but took algorithms and users. Whether you believe it or not, after several months of toiling day and night, experiencing burnout, growing weary of the topic, and gaining an extra 15 kg in weight, we finally found our freedom… The exit wasn’t incredibly profitable, but we knew they had outdone us. The exit covered all our expenses and granted us a well-deserved rest for the subsequent quarter. It was an insane ride. Despite the uncertainty, stress, struggles, and sleepless nights, the story and experience will remain etched in my memory for the rest of my life. Swift Takeaways: Comprehending User Needs: Do you fully understand the product-market fit? Is your offering just an accessory or does it truly satisfy the user’s needs? The Power of Viral Marketing: Take inspiration from giants like Snapchat, ChatGPT, and Clubhouse. While your product might not attain the same scale (but remember, never say never…), the closer your concept is to theirs, the easier your journey will be. If your user is motivated to text a friend saying, “Hey, check out how cool this is” (like sharing ChatGPT), then you’re on the best track. Really. Even if it doesn’t seem immediately evident, there could be a way to incorporate this into your product. Keep looking until you find it. Niche targeting — the more specific and tailored your product is to a certain audience, the easier your journey will be People love buying from people — establishing a personal brand and associating yourself with the product can make things easier. Value: Seek to understand why users engage with your product and keep returning. The more specific and critical the issue you’re aiming to solve, the easier your path will be. Consider your offerings in terms of products and services and focus on sales and marketing, regardless of personal sentiments. These are just a few points, I plan to elaborate on all of them in a separate article. Many products undergo years of development in search of market fit, refining the user experience, and more. And guess what? There’s absolutely nothing wrong with that. Each product and market follows its own rules. Many startups have extensive histories before they finally make their mark (for instance, OpenAI). This entire journey spanned maybe 6–8 months. I grasped and capitalized on the opportunity, but we understood from the start that establishing a startup carried a significant risk, and our crypto product was 10 times riskier. Was it worth it? Given my passion for product development — absolutely. Was it profitable? — No, considering the hours spent — we lose. Did it provide a stable, problem-free life — nope. Did this entire adventure offer a wealth of happiness, joy, and unforgettable experiences — definitely yes. One thing is certain — we’ve amassed substantial experience and it’s not over yet :) So, what lies ahead? Chapter 7: Reverting to the contractor, developing a product for a crypto StartupReturning to the past, we continue our journey… I had invested substantial time and passion into the tech rescue mission product. I came on board as the technical Team Leader of a startup that had garnered over $20M in seed round funding, affiliated with the realm of cryptocurrencies. The investors were individuals with extensive backgrounds in the crypto world. My role was primarily technical, and there was an abundance of work to tackle. I was fully immersed, and genuinely devoted to the role. I was striving for excellence, knowing that if we secured another round of financing, the startup would accelerate rapidly. As for the product and marketing, I was more of an observer. After all, there were marketing professionals with decades of experience on board. These were individuals recruited from large crypto-related firms. I had faith in them, kept an eye on their actions, and focused on my own responsibilities. However, the reality was far from satisfactory. On the last day, the principal investor for the Series A round withdrew. The board made the tough decision to shut down. It was a period of intense observation and gaining experience in product management. This was a very brief summary of the last 10 years. And what next? (Last) Chapter 8: To be announced — Product Owner / Product Consultant / Strategist / CTO After spending countless hours and days deliberating my next steps, one thing is clear: My aspiration is to continue traversing the path of software product development, with the hopeful anticipation that one day, I might ride the crest of the next big wave and ascend to the prestigious status of a unicorn company. I find myself drawn to the process of building products, exploring product-market fit, strategizing, engaging in software development, seeking out new opportunities, networking, attending conferences, and continuously challenging myself by understanding the market and its competitive landscape. Product Owner / Product Consultant / CTO / COO: I’m not entirely sure how to categorize this role, as I anticipate that it will largely depend on the product to which I will commit myself fully. My idea is to find one startup/company that wants to build a product / or already has a product, want to speed up, or simply doesn’t know what’s next. Alternatively, I could be a part of an established company with a rich business history, which intends to invest in digitization and technological advancements. The goal would be to enrich their customer experience by offering complementary digital products Rather than initiating a new venture from ground zero with the same team, I am receptive to new challenges. I am confident that my past experiences will prove highly beneficial for the founders of promising, burgeoning startups that already possess a product, or are in the initial phases of development. ‘Consultant’ — I reckon we interpret this term differently. My aim is to be completely absorbed in a single product, crafting funnels, niches, strategies, and all that is necessary to repeatedly achieve the ‘product-market fit’ and significant revenue. To me, ‘consultant’ resonates more akin to freelancing than being an employee. My current goal is to kickstart as a consultant and aide, dealing with facilitating startups in their journey from point A to B. Here are two theoretical scenarios to illustrate my approach: Scenario 1: (Starting from point A) You have a product but struggle with marketing, adoption, software, strategy, sales, fundraising, or something else. I conduct an analysis and develop a strategy to reach point B. I take on the “dirty work” and implement necessary changes, including potential pivots or shifts (going all-in) to guide the product to point B. The goal is to reach point B, which could involve achieving a higher valuation, expanding the user base, increasing sales, or generating monthly revenue, among other metrics. Scenario 2: (Starting from point A) You have a plan or idea but face challenges with marketing, adoption, strategy, software, sales, fundraising, or something else. I analyze the situation and devise a strategy to reach point B. I tackle the necessary tasks, build the team, and overcome obstacles to propel the product to point B. I have come across the view that finding the elusive product-market fit is the job of the founder, and it’s hard for me to disagree. However, I believe that my support and experiences can help save money, many failures, and most importantly, time. I have spent a great deal of time learning from my mistakes, enduring failure after failure, and even had no one to ask for support or opinion, which is why I offer my help. Saving even a couple of years, realistically speaking, seems like a value I’m eager to provide… I invite you to share your thoughts and insights on these scenarios :) Closing Remarks: I appreciate your time and effort in reaching this point. This has been my journey, and I wouldn’t change it for the world. I had an extraordinary adventure, and now I’m ready for the next exciting battle with the market and new software products. While my entire narrative is centered around startups, especially the ones I personally built, I’m planning to share more insights drawn from all of my experiences, not just those as a co-founder. If you’re currently developing your product or even just considering the idea, I urge you to reach out to me. Perhaps together, we can create something monumental :) Thank you for your time and insights. I eagerly look forward to engaging in discussions and hearing your viewpoints. Please remember to like and subscribe. Nothing motivates to write more than positive feedback :) Matt.

#reddit#product#development,

reddit

0

1

joepigeon•This week

36 startup ideas found by analyzing podcasts (problem, solution & source episode)

Hey, I've been a bit of a podcast nerd for a long time. Around a year ago I began experimenting with transcription of podcasts for a SaaS I was running. I realized pretty quickly that there's a lot of knowledge and value in podcast discussions that is for all intents and purposes entirely unsearchable or discoverable to most people. I ended up stopping work on that SaaS product (party for lack of product/market fit, and partly because podcasting was far more interesting), and focusing on the podcast technology full-time instead. I'm a long-time lurker and poster of r/startups and thought this would make for some interesting content and inspiration for folks. Given I'm in this space, have millions of transcripts, and transcribe thousands daily... I've been exploring fun ways to expose some of the interesting knowledge and conversations taking place that utilize our own data/API. I'm a big fan of the usual startup podcasts (My First Million, Greg Isenberg, etc. etc.) and so I built an automation that turns all of the startup ideas discussed into a weekly email digest. I always struggle to listen to as many episodes as I'd actually like to, so I thought I'd summarise the stuff I care about instead (startup opportunities being discussed). I thought it would be interesting to post some of the ideas extracted so far. They range from being completely whacky and blue sky, to pretty boring but realistic. A word of warning before anyone complains – this is a big mixture of tech, ai, non-tech, local services, etc. ideas: Some of the ideas are completely mundane, but realistic (e.g. local window cleaning service) Some of the ideas are completely insane, blue sky, but sound super interesting Here's the latest 36 ideas: |Idea Name|Problem|Solution|Source| |:-|:-|:-|:-| |SalesForce-as-a-Service - White Label Enterprise Sales Teams|White-label enterprise sales teams for B2B SaaS. Companies need sales but can't hire/train. Recruit retail sellers, train for tech, charge 30% of deals closed.|Create a white-label enterprise sales team by recruiting natural salespeople from retail and direct sales backgrounds (e.g. mall kiosks, cutco knives). Train them specifically in B2B SaaS sales techniques and processes. Offer this trained sales force to tech companies on a contract basis.|My First Million - "Life Hacks From The King of Introverts + 7 Business Ideas| |TechButler - Mobile Device Maintenance Service|Mobile tech maintenance service. Clean/optimize devices, improve WiFi, basic support. $100/visit to homes. Target affluent neighborhoods.|Mobile tech support service providing in-home device cleaning, optimization, and setup. Focus on common issues like WiFi improvement, device maintenance, and basic tech support.|My First Million - "Life Hacks From The King of Introverts + 7 Business Ideas| |MemoryBox - At-Home Video Digitization Service|Door-to-door VHS conversion service. Parents have boxes of old tapes. Pick up, digitize, deliver. $30/tape with minimum order. Going extinct.|Door-to-door VHS to digital conversion service that handles everything from pickup to digital delivery. Make it extremely convenient for customers to preserve their memories.|My First Million - "Life Hacks From The King of Introverts + 7 Business Ideas| |Elite Match Ventures - Success-Based Luxury Matchmaking|High-end matchmaking for 50M+ net worth individuals. Only charge $1M+ when they get married. No upfront fees. Extensive vetting process.|Premium matchmaking service exclusively for ultra-high net worth individuals with a pure contingency fee model - only get paid ($1M+) upon successful marriage. Focus on quality over quantity with extensive vetting and personalized matching.|My First Million - "Life Hacks From The King of Introverts + 7 Business Ideas| |LocalHost - Simple Small Business Websites|Simple WordPress sites for local businesses. $50/month includes hosting, updates, security. Target restaurants and shops. Recurring revenue play.|Simplified web hosting and WordPress management service targeting local small businesses. Focus on basic sites with standard templates, ongoing maintenance, and reliable support for a fixed monthly fee.|My First Million - "Life Hacks From The King of Introverts + 7 Business Ideas| |VoiceJournal AI - Voice-First Smart Journaling|Voice-to-text journaling app with AI insights. 8,100 monthly searches. $15/month subscription. Partners with journaling YouTubers.|AI-powered journaling app that combines voice recording, transcription, and intelligent insights. Users can speak their thoughts, which are automatically transcribed and analyzed for patterns, emotions, and actionable insights.|Where It Happens - "7 $1M+ AI startup ideas you can launch tomorrow with $0"| |AIGenAds - AI-Generated UGC Content Platform|AI platform turning product briefs into UGC-style video ads. Brands spending $500/video for human creators. Generate 100 variations for $99/month.|AI platform that generates UGC-style video ads using AI avatars and scripting. System would allow rapid generation of multiple ad variations at a fraction of the cost. Platform would use existing AI avatar technology combined with script generation to create authentic-looking testimonial-style content.|Where It Happens - "7 $1M+ AI startup ideas you can launch tomorrow with $0"| |InfographAI - Automated Infographic Generation Platform|AI turning blog posts into branded infographics. Marketers spending hours on design. $99/month unlimited generation.|AI-powered platform that automatically converts blog posts and articles into visually appealing infographics. System would analyze content, extract key points, and generate professional designs using predefined templates and brand colors.|Where It Happens - "7 $1M+ AI startup ideas you can launch tomorrow with $0"| |KidFinance - Children's Financial Education Entertainment|Children's media franchise teaching financial literacy. Former preschool teacher creating 'Dora for money'. Books, videos, merchandise potential.|Character-driven financial education content for kids, including books, videos, and potentially TV show. Focus on making money concepts fun and memorable.|The Side Hustle Show - "How a Free Challenge Turned Into a $500,000 a Year Business (Greatest Hits)"| |FinanceTasker - Daily Financial Task Challenge|Free 30-day financial challenge with daily action items. People overwhelmed by money management. Makes $500k/year through books, speaking, and premium membership.|A free 30-day financial challenge delivering one simple, actionable task per day via email. Each task includes detailed scripts and instructions. Participants join a Facebook community for support and accountability. The program focuses on quick wins to build momentum. Automated delivery allows scaling.|The Side Hustle Show - "How a Free Challenge Turned Into a $500,000 a Year Business (Greatest Hits)"| |FinanceAcademy - Expert Financial Training Platform|Premium financial education platform. $13/month for expert-led courses and live Q&As. 4000+ members generating $40k+/month.|Premium membership site with expert-led courses, live Q&As, and community support. Focus on specific topics like real estate investing, business creation, and advanced money management.|The Side Hustle Show - "How a Free Challenge Turned Into a $500,000 a Year Business (Greatest Hits)"| |SecurityFirst Compliance - Real Security + Compliance Platform|Security-first compliance platform built by hackers. Companies spending $50k+ on fake security. Making $7M/year showing why current solutions don't work.|A compliance platform built by security experts that combines mandatory compliance requirements with real security measures. The solution includes hands-on security testing, expert guidance, and a focus on actual threat prevention rather than just documentation. It merges traditional compliance workflows with practical security implementations.|In the Pit with Cody Schneider| |LinkedInbound - Automated Professional Visibility Engine|LinkedIn automation for inbound job offers. Professionals spending hours on manual outreach. $99/month per job seeker.|Automated system for creating visibility and generating inbound interest on LinkedIn through coordinated profile viewing and engagement. Uses multiple accounts to create visibility patterns that trigger curiosity and inbound messages.|In the Pit with Cody Schneider| |ConvoTracker - Community Discussion Monitoring Platform|Community discussion monitoring across Reddit, Twitter, HN. Companies missing sales opportunities. $499/month per brand tracked.|Comprehensive monitoring system that tracks competitor mentions and industry discussions across multiple platforms (Reddit, Twitter, Hacker News, etc.) with automated alerts and engagement suggestions.|In the Pit with Cody Schneider| |ContentAds Pro - Smart Display Ad Implementation|Display ad implementation service for content creators. Bloggers losing thousands in ad revenue monthly. Makes $3-5k per site setup plus ongoing optimization fees.|Implementation of professional display advertising through networks like Mediavine that specialize in optimizing ad placement and revenue while maintaining user experience. Include features like turning off ads for email subscribers and careful placement to minimize impact on core metrics.|The Side Hustle Show - "636: Is Business Coaching Worth It? A Look Inside the last 12 months of Side Hustle Nation"| |MoneyAppReviews - Professional Side Hustle App Testing|Professional testing service for money-making apps. People wasting time on low-paying apps. Makes $20k/month from affiliate commissions and ads.|Professional app testing service that systematically reviews money-making apps and creates detailed, honest reviews including actual earnings data, time investment, and practical tips.|The Side Hustle Show - "636: Is Business Coaching Worth It? A Look Inside the last 12 months of Side Hustle Nation"| |LightPro - Holiday Light Installation Service|Professional Christmas light installation service. Homeowners afraid of ladders. $500-2000 per house plus storage.|Professional Christmas light installation service targeting residential and commercial properties. Full-service offering including design, installation, maintenance, removal and storage. Focus on safety and premium aesthetic results.|The Side Hustle Show - "639: 30 Ways to Make Extra Money for the Holidays"| |FocusMatch - Research Participant Marketplace|Marketplace connecting companies to paid research participants. Companies spending weeks finding people. $50-150/hour per study.|Online platform connecting companies directly with paid research participants. Participants create detailed profiles and get matched to relevant studies. Companies get faster access to their target demographic while participants earn money sharing opinions.|The Side Hustle Show - "639: 30 Ways to Make Extra Money for the Holidays"| |SolarShine Pro - Specialized Solar Panel Cleaning Service|Solar panel cleaning service using specialized equipment. Panels lose 50% efficiency when dirty. $650 per job, automated scheduling generates $18k/month from repeat customers.|Professional solar panel cleaning service using specialized deionized water system and European cleaning equipment. Includes automated 6-month scheduling, professional liability coverage, and warranty-safe cleaning processes. Service is bundled with inspection and performance monitoring.|The UpFlip Podcast - "156. $18K/Month with This ONE Service — Niche Business Idea"| |ExteriorCare Complete - One-Stop Exterior Maintenance Service|One-stop exterior home cleaning service (solar, windows, gutters, bird proofing). Automated scheduling. $650 average ticket. 60% repeat customers on 6-month contracts.|All-in-one exterior cleaning service offering comprehensive maintenance packages including solar, windows, gutters, roof cleaning and bird proofing. Single point of contact, consistent quality, and automated scheduling for all services.|The UpFlip Podcast - "156. $18K/Month with This ONE Service — Niche Business Idea"| |ContentMorph - Automated Cross-Platform Content Adaptation|AI platform converting blog posts into platform-optimized social content. Marketing teams spending 5hrs/post on manual adaptation. $199/mo per brand with 50% margins.|An AI-powered platform that automatically transforms long-form content (blog posts, podcasts, videos) into platform-specific formats (Instagram reels, TikToks, tweets). The system would preserve brand voice while optimizing for each platform's unique requirements and best practices.|Entrepreneurs on Fire - "Digital Threads: The Entrepreneur Playbook for Digital-First Marketing with Neal Schaffer"| |MarketerMatch - Verified Digital Marketing Talent Marketplace|Marketplace for pre-vetted digital marketing specialists. Entrepreneurs spending 15hrs/week on marketing tasks. Platform takes 15% commission averaging $900/month per active client.|A specialized marketplace exclusively for digital marketing professionals, pre-vetted for specific skills (video editing, social media, SEO, etc.). Platform includes skill verification, portfolio review, and specialization matching.|Entrepreneurs on Fire - "Digital Threads: The Entrepreneur Playbook for Digital-First Marketing with Neal Schaffer"| |Tiger Window Cleaning - Premium Local Window Service|Local window cleaning service targeting homeowners. Traditional companies charging 2x market rate. Making $10k/month from $200 initial investment.|Local window cleaning service combining competitive pricing ($5/pane), excellent customer service, and quality guarantees. Uses modern tools like water-fed poles for efficiency. Implements systematic approach to customer communication and follow-up.|The Side Hustle Show - "630: How this College Student’s Side Hustle Brings in $10k a Month"| |RealViz3D - Real Estate Visualization Platform|3D visualization service turning architectural plans into photorealistic renderings for real estate agents. Agents struggling with unbuilt property sales. Making $30-40k/year per operator.|Professional 3D modeling and rendering service that creates photorealistic visualizations of properties before they're built or renovated. The service transforms architectural plans into immersive 3D representations that show lighting, textures, and realistic details. This helps potential buyers fully understand and connect with the space before it physically exists.|Side Hustle School - "#2861 - TBT: An Architect’s Side Hustle in 3D Real Estate Modeling"| |Somewhere - Global Talent Marketplace|Platform connecting US companies with vetted overseas talent. Tech roles costing $150k locally filled for 50% less. Grew from $15M to $52M valuation in 9 months.|Platform connecting US companies with pre-vetted overseas talent at significantly lower rates while maintaining high quality. Handles payments, contracts, and quality assurance to remove friction from global hiring.|My First Million - "I Lost Everything Twice… Then Made $26M In 18 Months| |GymLaunch - Rapid Gym Turnaround Service|Consultants flying to struggling gyms to implement proven member acquisition systems. Gym owners lacking sales expertise. Made $100k in first 21 days.|Expert consultants fly in to implement proven member acquisition systems, train staff, and rapidly fill gyms with new members. The service combines sales training, marketing automation, and proven conversion tactics to transform struggling gyms into profitable businesses within weeks.|My First Million - "I Lost Everything Twice… Then Made $26M In 18 Months| |PublishPlus - Publishing Backend Monetization|Backend monetization system for publishing companies. One-time customers becoming recurring revenue. Grew business from $2M to $110M revenue.|Add complementary backend products and services to increase customer lifetime value. Develop software tools and additional services that natural extend from initial publishing product. Focus on high-margin recurring revenue streams.|My First Million - "I Lost Everything Twice… Then Made $26M In 18 Months| |WelcomeBot - Automated Employee Onboarding Platform|Automated employee welcome platform. HR teams struggling with consistent onboarding. $99/month per 100 employees.|An automated onboarding platform that creates personalized welcome experiences through pre-recorded video messages, scheduled check-ins, and automated swag delivery. The platform would ensure consistent high-quality onboarding regardless of timing or location.|Entrepreneurs on Fire - "Free Training on Building Systems and Processes to Scale Your Business with Chris Ronzio: An EOFire Classic from 2021"| |ProcessBrain - Business Knowledge Documentation Platform|SaaS platform turning tribal knowledge into documented processes. Business owners spending hours training new hires. $199/month per company.|A software platform that makes it easy to document and delegate business processes and procedures. The platform would include templates, guided documentation flows, and tools to easily share and update procedures. It would help businesses create a comprehensive playbook of their operations.|Entrepreneurs on Fire - "Free Training on Building Systems and Processes to Scale Your Business with Chris Ronzio: An EOFire Classic from 2021"| |TradeMatch - Modern Manufacturing Job Marketplace|Modern job board making manufacturing sexy again. Factory jobs paying $40/hr but can't recruit. $500 per successful referral.|A specialized job marketplace and recruitment platform focused exclusively on modern manufacturing and trade jobs. The platform would combine TikTok-style content marketing, referral programs, and modern UX to make manufacturing jobs appealing to Gen Z and young workers. Would leverage existing $500 referral fees and industry demand.|My First Million - "He Sold His Company For $15M, Then Got A Job At McDonald’s"| |GroundLevel - Executive Immersion Program|Structured program putting CEOs in front-line jobs. Executives disconnected from workers. $25k per placement.|A structured program that places executives and founders in front-line jobs (retail, warehouse, service) for 2-4 weeks with documentation and learning framework. Similar to Scott Heiferman's McDonald's experience but productized.|My First Million - "He Sold His Company For $15M, Then Got A Job At McDonald’s"| |OneStepAhead - Micro-Mentorship Marketplace|Marketplace for 30-min mentorship calls with people one step ahead. Professionals seeking specific guidance. Takes 15% of session fees.|MicroMentor Marketplace - Platform connecting people with mentors who are just one step ahead in their journey for focused, affordable micro-mentorship sessions.|Entrepreneurs on Fire - "How to Create an Unbroken Business with Michael Unbroken: An EOFire Classic from 2021"| |VulnerableLeader - Leadership Authenticity Training Platform|Leadership vulnerability training platform. Leaders struggling with authentic communication. $2k/month per company subscription.|Leadership Vulnerability Platform - A digital training platform combining assessment tools, guided exercises, and peer support to help leaders develop authentic communication skills. The platform would include real-world scenarios, video coaching, and measurable metrics for tracking leadership growth through vulnerability.|Entrepreneurs on Fire - "How to Create an Unbroken Business with Michael Unbroken: An EOFire Classic from 2021"| |NetworkAI - Smart Network Intelligence Platform|AI analyzing your network to find hidden valuable connections. Professionals missing opportunities in existing contacts. $49/month per user.|AI Network Navigator - Smart tool that analyzes your professional network across platforms, identifies valuable hidden connections, and suggests specific actionable ways to leverage relationships for mutual benefit.|Entrepreneurs on Fire - "How to Create an Unbroken Business with Michael Unbroken: An EOFire Classic from 2021"| |Porch Pumpkins - Seasonal Decoration Service|Full-service porch pumpkin decoration. Homeowners spend $300-1350 per season. One operator making $1M in 8 weeks seasonal revenue.|Full-service seasonal porch decoration service focused on autumn/Halloween, including design, installation, maintenance, and removal. Offering premium curated pumpkin arrangements with various package tiers.|My First Million - "The guy who gets paid $80K/yr to do nothing"| |Silent Companion - Professional Presence Service|Professional silent companions for lonely people. Huge problem in Japan/globally. $68/session, $80k/year per companion. Non-sexual, just presence.|A professional companion service where individuals can rent a non-judgmental, quiet presence for various activities. The companion provides silent company without the pressure of conversation or social performance. They accompany clients to events, meals, or just sit quietly together.|My First Million - "The guy who gets paid $80K/yr to do nothing"| Hope this is useful. If anyone would like to ensure I include any particular podcasts or episodes etc. in future posts, very happy to do so. I'll generally send \~5 ideas per week in a short weekly digest format (you can see the format I'd usually use in here: podcastmarketwatch.beehiiv.com). I find it mindblowing that the latest models with large context windows make it even possible to analyze full transcripts at such scale. It's a very exciting time we're living through! Would love some feedback on this stuff, happy to iterate and improve the analysis/ideas... or create a new newsletter on a different topic if anyone would like. Cheers!

#reddit#startup#ideas

reddit

0

1

GummyBear8659•This week

What I Learned from a Failed Startup: Seeking Advice on Engineering, Co-Founder Agreements & Execution (i will not promote)

Hey everyone! Long-time lurker, first-time founder here. I’m reaching out to get feedback on a recent startup experience—what went wrong, what I could have done better, and how I should approach future opportunities. The Background There were three founders in this venture: • Founder A (CEO, 50%) – The product/growth guy who identified the problem space. • Founder B (Me, CTO, 37.5%) – A software engineer with a software dev shop and multiple clients. I wanted to diversify into building my own products but am not inherently a “product person.” • Founder C (COO, 12.5%) – Brought into the mix by Founder A, with the goal of leveraging his network for traction once the product was built. The idea was to create Product X, a solution targeting the SMB space while competitors were moving upmarket. It wasn’t revolutionary—more of a strategic market play. The Initial Plan & My Role • Founder A would define and prioritize product specs, guiding what needed to be built. • I (Founder B) didn’t have time to code myself, so I allocated engineers from my dev shop (which I personally paid for). My stake was adjusted from 32.5% to 37.5% to reflect this contribution. • Founder C was more of an observer early on, planning to help with traction once we had a product ready. We agreed on a 1-year cliff and a 4-year vesting schedule for equity. Where Things Started to Go Wrong • Lack of a Clear Product Roadmap – Founder A was very focused on getting something built fast, but we never signed off on a structured roadmap or milestones. I underestimated the complexity of what was actually needed for customer conversations. • Engineering Expectations vs. Reality – The team (one part-time lead + two full-time juniors from my dev shop) faced early feedback that development was too slow. In response, I ramped up the lead to full-time and added a part-time PM. But Founder A continued pushing for speed, despite real hurdles (OAuth integrations, etc.). • Shifting MVP Goalposts – Midway, Founder A concluded that an MVP wouldn’t cut it—we needed a more complete product to be competitive. This meant more engineering, more delays, and more of my own money spent on development. The Breaking Point Near the 1-year vesting mark, we had an opportunity: a paying client willing to fund an app. I didn’t have devs on the bench, so I asked Founder A to hold off our project briefly while I hired more engineers to avoid stalling either effort. This was the final straw. Founder A (with Founder C somewhat aligned) decided the arrangement wasn’t working—citing past disagreements and the “slowness” issue. The decision was made to end the partnership. Now, Founder A, as majority holder, is requesting a full handover of the code, Founder C is indifferent, and all engineering costs I covered are essentially lost. Key Takeaways (So Far) Crystal-Clear Agreements Upfront – A formalized product roadmap and timeline should’ve been locked in from day one. Business Needs > Engineering Standards – I wanted to build something solid and scalable, but in an early-stage startup, speed to market is king. This was before AI tools became mainstream, so our approach wasn’t as optimized. Don’t Overextend Without Protection – I personally financed all engineering, but without clear safeguards, that investment became a sunk cost. Expenses Must Be Distributed – I was solely covering engineering salaries, which created an imbalance in financial risk. Future partnerships should ensure costs are shared proportionally, rather than one person shouldering the burden. Where I Need Advice Looking back, I want to improve as an engineer, CEO, and co-founder. • What should I have done differently in structuring this partnership? • How do you balance engineering quality with the startup need for speed? • As a dev shop owner, how can I better navigate equity deals where I’m also bringing in engineering resources? I really appreciate everyone who went through this long post and provide any insights from founders, engineers, or anyone who has been in a similar situation. Thanks for reading! ===================================================================== For readers who might be thinking what set this type of expectation? Because I had a dev shop and I thought my co-founders will be understanding of my business circumstance and I was a bit trigger to build a product with a C-exec team, I gave the impression of "unlimited" engineering which I later realized down the line that it was not feasible for me. Something I learned that I have to be more careful with and set expectations accordingly from the very beginning. And from the feedback of the commenters here, I am much more aware what I should offer and how to set expectations, esp. in the early stages of execution. So thank you all! 🙏🏾 EDIT: I would like to thank everyone who contributed to this thread. You not only helped me but future founders who are considering to get into the startup scene!

#reddit#learned#failed

reddit

0

1

GummyBear8659•This week

What I Learned from a Failed Startup: Seeking Advice on Engineering, Co-Founder Agreements & Execution (i will not promote)

Hey everyone! Long-time lurker, first-time founder here. I’m reaching out to get feedback on a recent startup experience—what went wrong, what I could have done better, and how I should approach future opportunities. The Background There were three founders in this venture: • Founder A (CEO, 50%) – The product/growth guy who identified the problem space. • Founder B (Me, CTO, 37.5%) – A software engineer with a software dev shop and multiple clients. I wanted to diversify into building my own products but am not inherently a “product person.” • Founder C (COO, 12.5%) – Brought into the mix by Founder A, with the goal of leveraging his network for traction once the product was built. The idea was to create Product X, a solution targeting the SMB space while competitors were moving upmarket. It wasn’t revolutionary—more of a strategic market play. The Initial Plan & My Role • Founder A would define and prioritize product specs, guiding what needed to be built. • I (Founder B) didn’t have time to code myself, so I allocated engineers from my dev shop (which I personally paid for). My stake was adjusted from 32.5% to 37.5% to reflect this contribution. • Founder C was more of an observer early on, planning to help with traction once we had a product ready. We agreed on a 1-year cliff and a 4-year vesting schedule for equity. Where Things Started to Go Wrong • Lack of a Clear Product Roadmap – Founder A was very focused on getting something built fast, but we never signed off on a structured roadmap or milestones. I underestimated the complexity of what was actually needed for customer conversations. • Engineering Expectations vs. Reality – The team (one part-time lead + two full-time juniors from my dev shop) faced early feedback that development was too slow. In response, I ramped up the lead to full-time and added a part-time PM. But Founder A continued pushing for speed, despite real hurdles (OAuth integrations, etc.). • Shifting MVP Goalposts – Midway, Founder A concluded that an MVP wouldn’t cut it—we needed a more complete product to be competitive. This meant more engineering, more delays, and more of my own money spent on development. The Breaking Point Near the 1-year vesting mark, we had an opportunity: a paying client willing to fund an app. I didn’t have devs on the bench, so I asked Founder A to hold off our project briefly while I hired more engineers to avoid stalling either effort. This was the final straw. Founder A (with Founder C somewhat aligned) decided the arrangement wasn’t working—citing past disagreements and the “slowness” issue. The decision was made to end the partnership. Now, Founder A, as majority holder, is requesting a full handover of the code, Founder C is indifferent, and all engineering costs I covered are essentially lost. Key Takeaways (So Far) Crystal-Clear Agreements Upfront – A formalized product roadmap and timeline should’ve been locked in from day one. Business Needs > Engineering Standards – I wanted to build something solid and scalable, but in an early-stage startup, speed to market is king. This was before AI tools became mainstream, so our approach wasn’t as optimized. Don’t Overextend Without Protection – I personally financed all engineering, but without clear safeguards, that investment became a sunk cost. Expenses Must Be Distributed – I was solely covering engineering salaries, which created an imbalance in financial risk. Future partnerships should ensure costs are shared proportionally, rather than one person shouldering the burden. Where I Need Advice Looking back, I want to improve as an engineer, CEO, and co-founder. • What should I have done differently in structuring this partnership? • How do you balance engineering quality with the startup need for speed? • As a dev shop owner, how can I better navigate equity deals where I’m also bringing in engineering resources? I really appreciate everyone who went through this long post and provide any insights from founders, engineers, or anyone who has been in a similar situation. Thanks for reading! ===================================================================== For readers who might be thinking what set this type of expectation? Because I had a dev shop and I thought my co-founders will be understanding of my business circumstance and I was a bit trigger to build a product with a C-exec team, I gave the impression of "unlimited" engineering which I later realized down the line that it was not feasible for me. Something I learned that I have to be more careful with and set expectations accordingly from the very beginning. And from the feedback of the commenters here, I am much more aware what I should offer and how to set expectations, esp. in the early stages of execution. So thank you all! 🙏🏾 EDIT: I would like to thank everyone who contributed to this thread. You not only helped me but future founders who are considering to get into the startup scene!

#reddit#learned#failed

reddit

0

0.778

No-Understanding5609•This week

The Birth of My First (and Hilariously Flawed) Voice Agent: A Tale of No-Code Chaos

Okay Reddit, buckle up. I'm about to tell you the saga of how I birthed my very first voice agent, a chaotic and frankly, slightly embarrassing journey involving Retell.ai, Make.com, and Zapier. Looking back, it's equal parts hilarious and traumatizing. The Naive Dream: Back then (it feels like ages ago!), I was convinced I could easily whip up a voice agent that would take restaurant orders over the phone. Elegant, efficient, and completely automated! I envisioned a world where my clients' restaurant never missed a beat, all thanks to my coding prowess... or rather, my no-code prowess. How wrong I was. The Gauntlet Begins: Retell.ai's Murky Depths Retell.ai was the starting point, the "voice" of my operation. Getting the phone number hooked up felt like a small victory, quickly overshadowed by the realization that their documentation was... well, let's just say it wasn't written for complete novices. I spent what felt like an eternity staring at API keys, convinced I'd entered them correctly, only to be greeted by cryptic error messages. The sheer frustration I felt wrestling with that initial setup is something I'll never forget. Make.com: From Pretty Picture to Painful Puzzle Then came Make.com, the orchestra conductor of my workflow. It looked so beautiful, so user-friendly! Drag and drop, visual modules... what could go wrong? Oh, so much could go wrong. Trying to decipher the JSON data stream from Retell was like trying to understand a foreign language I only knew a few words of. Mapping that data to a Google Sheet? A complete and utter disaster. I remember spending hours just trying to get the correct fields to populate, each failed attempt fueling my growing despair. Zapier: Briefly Considered, Quickly Dismissed I flirted with the idea of using Zapier instead, seduced by its simplicity. But its limitations became glaringly obvious when I tried to build the complex, multi-step process I needed. Make.com was the only real option, which meant diving headfirst into a whole new world of modules, triggers, and data transformations. The Infernal Testing Loop: The absolute WORST part of the entire process was the testing. Picture this: Calling the agent, rambling through a mock order, waiting for the workflow to execute, only to discover (yet another) error. Then, tweaking the scenario, pushing "save," and repeating the entire agonizing process. Each test call felt like a mini-marathon, a grueling race against time and my own dwindling patience. The AI's... Quirks: And then there was the AI itself. It was... let's just say it had a personality of its own. Sometimes, it perfectly understood my order. Other times, it decided I wanted to order 500 pizzas with extra anchovies. Debugging the AI's interpretation felt like negotiating with a stubborn toddler. Lessons Hard-Learned (And Forever Etched in My Memory): Start absurdly small: I tried to build a fully functional system right away. A HUGE mistake. If I could go back, I would have focused on just extracting one piece of information (like, say, just the quantity) and gotten that rock solid before adding anything else. JSON is your friend (or should be): Back then, JSON felt like alien code. Now, I have a slightly better grasp on it. Trust me, learn JSON. It will save you so much pain. Test like your sanity depends on it: Because it does. After every. Single. Change. Test the entire flow. It's tedious, but it's the only way to catch errors before they snowball into a catastrophe. Don't suffer in silence: I tried to be a lone wolf, figuring everything out myself. Big mistake. Retell.ai's forums and Make.com's documentation are goldmines. Use them! Embrace the struggle: This is the most important lesson. Building a voice agent, especially your first one, is hard. It's frustrating. It will test your limits. But don't give up. The feeling of finally making it work (even partially) is worth it. The Bot That (Barely) Lived: In the end, I did create a voice agent that could take orders and log them into a spreadsheet. It wasn't pretty. It was buggy. It occasionally ordered things that didn't make any sense. But it was mine. And it was the first step on a long and winding road. Looking back, I laugh (and cringe) at my naivety. But I also appreciate the lessons I learned and the sheer grit it took to bring my little AI Frankenstein to life. Anyone else have a similar "first bot" story? Let's hear them! Misery (and laughter) loves company. #RetellAI #Makecom #Zapier #FirstBot #NoCodeFail #VoiceAgentStruggles #StoryTime

#reddit#birth#first

reddit

0

1

friendofherschel•This week

How do you learn details / potential strategy about technically important new laws in the jurisdictions you operate in?

I am reading “The Entrepreneur’s Guide to Law and Strategy” and it’s really fantastic so far about giving a pretty great overview of these aspects of business. It was published by Wiley (a reputable textbook publisher) in 2018. In one chapter, the authors go into the EU’s “right to be forgotten” and it got me thinking about complying with laws like that. Unfortunately, the latest edition of the book is still nearly 7 years old and written pre-COVID, pre-genAI, pre-social network and privacy pushback, etc. I assume every time a new law comes out that can impact my business (say, a random privacy law in California) that businesses aren’t just telling their lawyers “use any amount of hours you need to in order to read the San Jose papers every day and then write me a one paragraph brief with an outline and potential changes needed to our business, also all the other papers across the world”. They’d spend a fortune. There has to be something I’m missing. Is there a law review for business that I should be following? I operate in the US only at this time. A more technical newspaper (I take WSJ, but it’s not technical enough for this sort of thing. It might give the “what”, but won’t give a small business owner “what to do with it”)? PS: I’m the type of person who read every word of my mortgage. I am aware the answer might be “don’t worry about it”. But I do worry about it, and am trying to fix that. For example, the insanely popular new lawsuits about website accessibility. I want to avoid things (essentially low hanging lawsuit fruit) like that before they happen to me.

#reddit#learn#details

reddit

0

0

Fit_Confection2865•This week

Seeking Quick Feedback: AI Tool for SMB Sustainability

Hi everyone, I’m working on an AI-powered toolkit to help small and medium-sized businesses (SMBs) with sustainability efforts and ESG reporting for a hackathon. I’d really appreciate a quick testimonial from those who find this tool valuable. Key Features: Generative AI for automatic ESG report creation. Machine Learning for optimizing operational data. NLP for easy-to-understand reports. If you find this concept useful for SMBs or sustainability efforts, could you share a brief testimonial or your thoughts? Your feedback would be incredibly helpful! Thank you!

#reddit#seeking#quick

reddit

0

0

diabulusInMusica•This week

I share my strategy to identify the most interesting AI (audio) papers

A ton of AI papers get published every week 🎓 🎓 How can you identify the most promising ones? In this video, I introduce my strategy to select AI (audio) papers. I also share the venues where I find new AI audio / music papers, and briefly talk about my reading workflow. Here’s the video: https://www.youtube.com/watch?v=UEdWuu8hqrg&list=PL-wATfeyAMNqwhLIBEX7lS-sYIQTcEPxY&index=2

#reddit#share#strategy

reddit

0

1

CapitalCategory4044•This week

Built a multi-agent AI mental health assistant (7 agents, backend automated, no-code stack)

Been working on this little side project and finally got it to a working version. It’s an AI-powered mental health assistant — not just a chatbot, but a system that can retrieve user history, analyze input, access data in real-time, and suggest personalized treatment plans. UI Chat Tech stack: Loveable + Momen How it’s structured: It uses 7 specialized AI agents, each responsible for a niche task — chat, generate professional responses, summarize user info, classify intent, etc. Agent Team The main agent (the chat one) will call other agents in the backend via automated workflows. It keeps track of user data (symptoms, conversations, medical history) and updates it in real time — all triggered automatically. Everything runs in the backend to reduce manual steps and minimize errors. How it’s built: Started by drafting the UI with Loveable AI — it auto-generated a 7-page interface from a product brief, which saved me time. (Didn’t use it for the live app though — good for prototyping, but I wanted more control for complex backend workflows.) Rebuilt the UI and database in Momen, since I needed deeper control over data flow and backend logic. The entire AI agent system and backend workflows were built in Momen as well. So I can make the agents collaborate with each other. The main chat agent invokes backend workflows to call other agents when needed. Entire flow looks like this: the user sends a message, the system: → pulls in the latest user data→ triggers the right agent(s) based on the input→ responds in real-time→ quietly summarizes and updates everything in the background. FlowChart It’s still an MVP, but the multi-agent setup + automated backend feels pretty scalable.This was a super fun build and I learned a lot about orchestrating AI workflows. Would love any feedback or thoughts on how to improve this.

#reddit#built#multi-agent

reddit

0

1

Dry-Faithlessness-70•This week

I built an AI Sales Copilot for Reps & Sales Engineers

I had this problem as a founder that it was really hard to transfer everything I knew about my product and industry to the reps & Sales Engineers I was hiring. This problem also exists for non-founders, say the SE manager or VP Sales ramping new teammates I solved this problem by building HeySam, the AI Sales Copilot that shadows your top reps and SEs on calls, learning the “tribal knowledge” around positioning, objection handling, and technical questions. Customize Sam with your documentation, Slack, and sales collateral to create your team's perfect sales copilot for: Sales calls with live help on objections and questions Call Intelligence to summarize meetings, identify competitive pressures, and update the CRM Meeting Prep with prospect briefs combining account research, past interactions, and competitive insights Contact Tracking to follow key relationships as people change roles. RFPs completed in minutes Slack responses to sales teams’ technical questions, freeing up SE and engineering time Docs and community for self-serve customer education You can start with any of the seven powerful use cases. One AI Agent. That’s Sam.

#reddit#built#sales

reddit

0

0.905

LieIgnorant6304•This week

How to get your first 10 customers with cold email

Cold email is an insane channel for growth, especially for bootstrapped startups as it's very low cost but completely scalable. Yet there's a huge difference between blind cold emailing and crafting personalized outreach for select individuals. The latter is a legit channel which makes many businesses scale in short amounts of time (i.e. see Alex Hormozi’s ‘$100 Million Dollar Offer’). My goal here is to help other founders do what I did but quicker. So you can learn faster. And then teach me something new too. These are the step-by-step lessons I've learnt as a bootstrapped founder, showing you how to use cold email to get your first customers: Find your leads Write engaging email copy Personalize your outreach Send emails Scale up Find your leads This is a key step. Once you figure out exactly who you want to target and where to find them, you'll be printing money. There's a few different ways to go about finding valuable leads. The secret? Keep testing different approaches until you strike gold. First, dedicate some time every day to find and organise leads. Then, keep an eye on your numbers and bounce rates. If something's not working, switch it up. Stick with what's bringing in results and ditch what's not. It's all about staying flexible and learning as you go. Apollo.io is a great starting point as an effective lead source. Their tool allows you to specify filters including job titles, location, company size, industry, keywords, technologies, and revenue. Get specific with your searches to find your ideal customers. Once you have some results you can save and export them, you'll get a list of contact information including name, email, company, LinkedIn, ready to be verified and used. LinkedIn Sales Navigator is another good source. You can either do manual searches or use a scraper to automate the process. The scrapers I'd recommend checking out are FindyMail and Evaboot. As with Apollo, it's best to get very specific with your targeting so you know the prospect will be interested in your offer. BuiltWith is more expensive but ideal if you're targeting competitors. With BuiltWith you can build lists based on what technologies companies are using. For example if you're selling a Shopify app, you'd want to know websites or stores using Shopify, and reach out to them. The best lead sources will always be those that haven't been contacted a lot in the past. If you are able to find places where your target audience uniquely hangs out, and you can get their company website domains, they have the potential to be scrapped, and you have a way to personalize like "I spotted your comment on XYZ website". Once you've got your leads, keep them organized. Set up folders for different niches, countries, company sizes, so you can review what works and what doesn't. One more thing – before you start firing off emails, make sure those addresses are verified. Always use an email verifier to clean up your list and avoid bounces that may affect your sending reputation, and land you in the spam folder. I use Neverbounce for this but there are other tools available. Write engaging email copy Writing a good copy that gets replies is difficult, it changes depending on your offer/audience and nobody knows what's going to work. The best approach is to keep testing different targeting and messaging until you find what works. However, there are some key rules to stick to that I've outlined. For the subject line, keep it short and personalized. Try to write something that sparks interest, and mention the recipients name: Thought you’d like this {{first name}} {{firstName}} - quick question For the email body it's best to use a framework of personalization, offer, then call to action. Personalization is an entire subject in its own right, which I've covered below. In short, a personalized email opener is the best way to grab their attention, and let them know the email is relevant to them and to keep reading. Take it from Alex Hormozi and his $100M Offers playbook – your offer is very important to get right. Make sure your offer hits the mark for your target audience, and get as specific as possible. For example: I built a SaaS shopify app for small ecommerce businesses selling apparel that doubles your revenue in 60-days or your money back. We developed a cold email personalization tool for lead generation agencies that saves hundreds of hours, and can 3x your reply rate. Lastly, the CTA. The goal here isn't to get sign-ups directly from your first email. It's better to ask a brief question about whether the prospect would be interested in learning more. Something very low friction, that warrants a response. Some examples might include: Would you be interested in learning more about this? Can we connect a bit more on this? Mind if I send over a loom I recorded for you? Never send any links in the first email. You've reached out to this person because you have good reason to believe they'd find real value in your offer, and you want to verify if that's the case. After you get one reply, this is a great positive signal and from there you can send a link, book a call, provide a free resource, whatever makes sense based on their response. Personalize your outreach Personalization is one of the most important parts of the process to get right. Your recipient probably receives a multitude of emails every day, how can you make yours stand out, letting them know you've done your research, and that your email is relevant to them? Personalizing each email ensures you get more positive replies, and avoid spam filters, as your email is unique and hasn't been copied and pasted a million times over. The goal is to spark the recipient's interest, and let them know that you're contacting them for good reason. You might mention a recent achievement, blog post or product release that led you to reach out to the prospect specifically. For example: Your post on "Doing Nothing" gave me a good chuckle. Savvy marketing on Cadbury's part. Saw that you've been at Google for just under a year now as a new VP of sales. Spotted that you've got over 7 years of experience in the digital marketing space. Ideally you'll mention something specifically about the prospect or their company that relates to your offer. The downside to personalization is that it's hard to get right, and very time consuming at scale, but totally worth it. Full disclosure, me and my partner Igor just launched our new startup ColdClicks which uses AI to generate hyper-personalized email openers at scale. We built the tool as we were sending hundreds of emails a day, and personalizing every individual email took hours out of our day. ColdClicks automates this process, saving you time and getting you 2-3x more replies. Send emails At this stage you've decided on who you're targeting, you've mined some leads, and written copy. Now it's time to get sending. You can do this manually by copy and pasting each message, but one of the reasons cold email is so powerful is that it's scalable. When you build a process that gets customers, you'll want to send as many emails as you can to your target market. To get started quickly, you can use a mail-merge gmail tool, the best I've used is Maileteor. With Maileteor you upload your lead data to Google sheets, set-up an email template and Mailmetor will send out emails every day automatically. In your template you can define variables including name, company, and personalization to ensure your email is unique for each recipient. Alternatively, you may opt for a more comprehensive tool such as Instantly. Instantly includes unlimited email sending and accounts. There's more initial setup involved as you'll need to set-up Google workspace, buy sending domains, and warm up your email accounts, but when you become familiar with the process you can build a powerful lead generation / customer acquisition machine. Some key points to note, it's very important to warm up any new email accounts you set up. Warmup is the process of gradually establishing a positive reputation with email service providers like Gmail or Yahoo. Make sure to set up DKIM and DMARC on those new email accounts too, to maximise your chances of landing in the inbox. Scale up Once you've found a process that works, good things happen, and it becomes a numbers game. As you get replies and start to see new users signing up, you'll want to scale the process and send more emails. It's straightforward to add new sending accounts in a sending tool like Instantly, and you'll want to broaden your targeting when mining to test new markets. Unfortunately, sending more emails usually comes with a drop in reply rate as you have less time to personalize your messaging for each recipient. This is where ColdClicks shines. The tool allows you to upload thousands of leads and generate perfectly relevant email personalizations for every lead in your list, then export to your favorite sending tool. The examples I listed above in the personalization section were all generated by ColdClicks. Wrapping it up Cold email is an amazing way to validate your product and get new customers. The channel gets a bad rap, but there's a huge difference between blind cold emailing and crafting personalized outreach for individuals who will find value in your product. It's perfect for bootstrapped founders due to its affordability and scalability, and it's the driver of growth for many SaaS businesses. Time to get your first 10 customers! As you start sending, make it a habit to regularly check for new leads. Always experiment with market/messaging, track every campaign so you can learn what's working and iterate, and when you do get positive responses, reply as soon as you can!

#reddit#your#first

reddit

0

0.857

lmcaraig•This week

I built an app to find who’s interested in your app by monitoring social media

Hi everyone! I hope you’re all doing great folks! I’d love to know your thoughts about what I’ve been working on recently! 🙏 If you’re busy or wanna see the app scroll to the bottom to see the video demo, otherwise, continue reading. Very brief presentation of myself first: I’m Marvin, and I live in Florence, Italy, 👋 This year I decided to go all-in on solopreneurship, I’ve been in tech as Software Engineer first, and then in Engineering Leadership for 10+ years, I’ve always worked in startups, except for last year, when I was the Director of Engineering at the Linux Foundation. Follow me on X or subscribe to my newsletter if you’re curious about this journey. The vision Most founders start building digital startups because they love crafting and being impactful by helping other people or companies. First-time founders then face reality when they realize that nailing distribution is key. All other founders already learned this, most likely the hard way. The outcome is the same: a great product will unlikely succeed without great distribution. Letting people know about your product should be easier and not an unfair advantage. The following meme is so true, but also quite sad. I wanna help this to change by easing the marketing and distribution part. https://preview.redd.it/g52pz46upqtd1.png?width=679&format=png&auto=webp&s=cf8398a3592f25c05c396bb2ff5d028331a36315 The story behind Distribution is a huge space: lead generation, demand generation, content marketing, social media marketing, cold outreach, etc. I cannot solve everything altogether. A few months ago I was checking the traffic to a job board I own (NextCommit). That's when I noticed that the “baseline” traffic increased by almost 10x. 🤯 I started investigating why. I realized that the monthly traffic from Reddit increased from 10-ish to 350+. Yeah, the job board doesn’t get much traffic in total, but this was an interesting finding. After digging more, it seems that all that increase came from a single Reddit comment: https://www.reddit.com/r/remotework/comments/1crwcei/comment/l5fb1yy/ This is the moment when I realized two things: It’s cool that someone quoted it! Engaging with people on Reddit, even just through comments, can be VERY powerful. And this was just one single comment! https://preview.redd.it/nhxcv4h2qqtd1.png?width=1192&format=png&auto=webp&s=d31905f56ae59426108ddbb61f2d6b668eedf27a Some weeks later I started noticing a few apps like ReplyGuy. These were automatically engaging with Reddit posts identified through keywords. I decided to sign up for the free plan of ReplyGuy to know more, but many things didn’t convince me: One of the keywords I used for my job board was “remote” and that caused a lot of false positives, The generated replies were good as a kickstart, but most of the time they needed to be tuned to sound more like me. The latter is expected. In the end, the platform doesn’t know me, doesn’t know my opinions, doesn’t know my story, etc.. The only valuable feature left for me was identifying the posts, but that also didn’t work well for me due to false positives. I ended up using it after only 15 minutes. I’m not saying they did a poor job, but it was not working well for me. In the end, the product got quite some traction, so it helped confirm there’s interest in that kind of tool. What bothered me was the combination of auto-replies that felt non-authentic. It’s not that I’m against bots, automation is becoming more common, and people are getting used to it. But in this context, I believe bots should act as an extension of ourselves, enhancing our interactions rather than just generating generic responses (like tools such as HeyGen, Synthesia, PhotoAI). I’m not there yet with my app, but a lot can be done. I'd love to reach the point where a user feels confident to automate the replies because they sound as written by themselves. I then decided to start from the same space, helping engage with Reddit posts, for these reasons: I experienced myself that it can be impactful, It aligns with my vision to ease distribution, Some competitors validated that there’s interest in this specific feature and I could use it as a starting point, I’m confident I can provide a better experience even with what I already have. The current state The product currently enables you to: Create multiple projects and assign keywords, Find the posts that are relevant for engagement using a fuzzy match of keywords and post-filtered using AI to avoid false positives, Provide an analysis of each post to assess the best way to engage, Generate a helpful reply that you’d need to review and post. So currently the product is more on the demand gen side, but this is just the beginning. I’m speaking with people from Marketing, Sales, RevOps, and Growth agencies to better understand their lives, struggles, and pain points. This will help me ensure that I build a product that enables them to help users find the products they need. I’m currently looking for up to 10 people to join the closed beta for free. If you’re interested in joining or to get notified once generally available you can do it here! https://tally.so/r/3XYbj4 After the closed beta, I will start onboarding people in batches. This will let me gather feedback, iterate, and provide a great experience to everyone aligned with my vision. I’m not going to add auto-reply unless the conditions I explained above are met or someone convinces me there’s a good reason for doing so. Each batch will probably get bigger with an increasing price until I’m confident about making it generally available. The next steps The next steps will depend on the feedback I get from the customers and the learnings from the discovery calls I’m having. I will talk about future developments in another update, but I have some ideas already. Check out the demo video below, and I'd love to hear your thoughts! ❤️ Oh and BTW, the app is called HaveYouHeard! https://reddit.com/link/1fzsnrd/video/34lat9snpqtd1/player This is the link to Loom in case the upload doesn't work: https://www.loom.com/share/460c4033b1f94e3bb5e1d081a05eedfd

#reddit#built#find

reddit

0

0

yuki_taylor•This week

I searched for unexplored AI business opportunities for 2024 and found 8 promising ideas

https://solansync.beehiiv.com/p/8-innovative-ai-business-opportunities-2024-evaluation-resources Entering 2024, the AI landscape presents numerous uncharted business opportunities. Solan Sync, on February 06, 2024, shared an insightful exploration into nine innovative AI business prospects that stand out for their potential market impact and implementation feasibility. Here's a brief overview of each: No-Code AI Chatbot Development Platforms: These platforms enable businesses to create efficient chatbots without coding knowledge, catering to a variety of communication needs and boasting a significant market potential projected at $19.8 billion by 2027. AI-Powered Document Management Systems: Offering a solution to automate data extraction and management, this opportunity targets sectors overwhelmed by paperwork, with a market growth expected to reach $4.4 billion by 2026. Automated AI Customer Support Platforms: AI-driven platforms are transforming customer support by handling inquiries with advanced conversational agents, aiming for a part of the $15.3 billion market by 2027. AI-Driven Content Generation Platforms: Utilizing advanced language models for content creation, this area addresses the high demand for engaging content across digital platforms, with the market projected to hit $12 billion by 2025. AI-Powered Recommendation System APIs: Tailored product recommendations can significantly enhance user experience, tapping into a market anticipated to grow to $6.3 billion by 2027. AI-Enhanced Digital Media Buying Solutions: These platforms optimize advertising strategies using AI, targeting the native advertising market expected to reach $59 billion by 2025. Enterprise-grade Voice-activated AI Assistants: Improving workplace efficiency with voice commands, this segment has a potential market of $1.1 billion by 2026. AI-Enhanced Supply Chain Management Solutions: By applying AI for real-time optimization, this opportunity aims at improving efficiency within the vast data-rich environments of modern supply chains. Each idea is detailed with its overview, target customer segments, key AI functionalities, profitability evaluations, and examples of current pioneers. This exploration not only highlights the vast potential within AI-driven business models but also encourages entrepreneurs and corporations to delve into these promising sectors. The rapid advancement of AI technology and its practical applications suggest these ideas represent just the beginning of what the future holds. Now is the time to leverage AI's capabilities to innovate and enhance products, services, and operations across industries.

#reddit#searched#unexplored

reddit

0

0

techzoptimist•This week

Building in public: v2 of an AI tool to help businesses easily review their business contracts for legal risks

You can check out Cobrief here: https://www.cobrief.app/ It's pretty cheap to begin with at $29.99 / month because the whole point is to cater for the mass SMB market (that can't otherwise afford expensive lawyers or outside counsel). Would any owner/managers on this thread be interested in using this kinda tool to do the initial heavy-lifting rather than (A) Googling or (B) Self-reviewing their contracts? Super keen to hear from you :) PS. Feel free to roast, honest opinions welcome

#reddit#building#public:

reddit

0

1

Longjumping-Buddy501•This week

Acquired our first 10 customer for Trustty Reporter - an AI first Business Intelligence Platform.

Hi All, My co founder and I have built Trustty Reporter (www.trusttyreporter.com).  We spent the last couple of months working on launch our AI powered BI platform and gain our first 10 users. We wanted to reach out the community to get your feedback on the platform and how we can take it to the next level. Below is a brief introduction of the platform: Trustty Reporter – your AI-first business intelligence partner that transforms data into actionable insights in minutes! Imagine turning complex data and documents into easy-to-understand reports with clear recommendations, all at the click of a button. No more BI complexities—Trustty Reporter makes business insights accessible to everyone, from business owners to CXOs. Here’s Why You’ll Love Trustty Reporter: Instant Insight Generation – Convert raw data into insights in just 5-15 minutes. No expertise needed! Easy Reporting Access – Persistent reports that let you track, compare, and build strategies over time. Tailored Solutions for Business Problems – Just describe your challenge, and Trustty Reporter delivers custom insights. Interactive Reports – Dive deeper with a chat interface that offers further clarification and recommendations. By now you would have realized that this aces any traditional BI tools. That aside, it’s better than the likes of ChatGPT and Claude since you don’t have to supply multiple prompts to get context specific insights catering to your business! File Requirements: For Excel files with multiple sheets/tabs: Please save each sheet as a separate file Upload them as individual files for processing File Format: The first row must contain your column headers Remove any empty rows above the headers https://preview.redd.it/olmk6lfmwuzd1.png?width=3024&format=png&auto=webp&s=aa2bbc8edb4a299dbeee67b692cd4acf1704c2be

#reddit#acquired#first

reddit

0

0

techzoptimist•This week

Building in public: v2 of an AI tool to help businesses easily review their business contracts for legal risks

You can check out Cobrief here: https://www.cobrief.app/ It's pretty cheap to begin with at $29.99 / month because the whole point is to cater for the mass SMB market (that can't otherwise afford expensive lawyers or outside counsel). Would any owner/managers on this thread be interested in using this kinda tool to do the initial heavy-lifting rather than (A) Googling or (B) Self-reviewing their contracts? Super keen to hear from you :) PS. Feel free to roast, honest opinions welcome

#reddit#building#public:

reddit

0

0

Fit_Confection2865•This week

Seeking Quick Feedback: AI Tool for SMB Sustainability

Hi everyone, I’m working on an AI-powered toolkit to help small and medium-sized businesses (SMBs) with sustainability efforts and ESG reporting for a hackathon. I’d really appreciate a quick testimonial from those who find this tool valuable. Key Features: Generative AI for automatic ESG report creation. Machine Learning for optimizing operational data. NLP for easy-to-understand reports. If you find this concept useful for SMBs or sustainability efforts, could you share a brief testimonial or your thoughts? Your feedback would be incredibly helpful! Thank you!

#reddit#seeking#quick

reddit

0

0.6

AlexSnakeKing•This week

[Discussion] When ML and Data Science are the death of a good company: A cautionary tale.

TD;LR: At Company A, Team X does advanced analytics using on-prem ERP tools and older programming languages. Their tools work very well and are designed based on very deep business and domain expertise. Team Y is a new and ambitious Data Science team that thinks they can replace Team X's tools with a bunch of R scripts and a custom built ML platform. Their models are simplistic, but more "fashionable" compared to the econometric models used by Team X, and team Y benefits from the ML/DS moniker so leadership is allowing Team Y to start a large scale overhaul of the analytics platform in question. Team Y doesn't have the experience for such a larger scale transformation, and is refusing to collaborate with team X. This project is very likely going to fail, and cause serious harm to the company as a whole financially and from a people perspective. I argue that this is not just because of bad leadership, but also because of various trends and mindsets in the DS community at large. Update (Jump to below the line for the original story): Several people in the comments are pointing out that this just a management failure, not something due to ML/DS, and that you can replace DS with any buzz tech and the story will still be relevant. My response: Of course, any failure at an organization level is ultimately a management failure one way or the other. Moreover, it is also the case that ML/DS when done correctly, will always improve a company's bottom line. There is no scenario where the proper ML solution, delivered at a reasonable cost and in a timely fashion, will somehow hurt the company's bottom line. My point is that in this case management is failing because of certain trends and practices that are specific to the ML/DS community, namely: The idea that DS teams should operate independently of tech and business orgs -- too much autonomy for DS teams The disregard for domain knowledge that seems prevalent nowadays thanks to the ML hype, that DS can be generalists and someone with good enough ML chops can solve any business problem. That wasn't the case when I first left academia for the industry in 2009 (back then nobody would even bother with a phone screen if you didn't have the right domain knowledge). Over reliance on resources who check all the ML hype related boxes (knows Python, R, Tensorflow, Shiny, etc..., has the right Coursera certifications, has blogged on the topic, etc...), but are lacking in depth of experience. DS interviews nowadays all seem to be: Can you tell me what a p-value is? What is elastic net regression? Show me how to fit a model in sklearn? How do you impute NAs in an R dataframe? Any smart person can look those up on Stackoverflow or Cross-Validated,.....Instead teams should be asking stuff like: why does portfolio optimization use QP not LP? How does a forecast influence a customer service level? When should a recommendation engine be content based and when should it use collaborative filtering? etc... (This is a true story, happening to the company I currently work for. Names, domains, algorithms, and roles have been shuffled around to protect my anonymity)  Company A has been around for several decades. It is not the biggest name in its domain, but it is a well respected one. Risk analysis and portfolio optimization have been a core of Company A's business since the 90s. They have a large team of 30 or so analysts who perform those tasks on a daily basis. These analysts use ERP solutions implemented for them by one the big ERP companies (SAP, Teradata, Oracle, JD Edwards,...) or one of the major tech consulting companies (Deloitte, Accenture, PWC, Capgemini, etc...) in collaboration with their own in house engineering team. The tools used are embarrassingly old school: Classic RDBMS running on on-prem servers or maybe even on mainframes, code written in COBOL, Fortran, weird proprietary stuff like ABAP or SPSS.....you get the picture. But the models and analytic functions were pretty sophisticated, and surprisingly cutting edge compared to the published academic literature. Most of all, they fit well with the company's enterprise ecosystem, and were honed based on years of deep domain knowledge.  They have a tech team of several engineers (poached from the aforementioned software and consulting companies) and product managers (who came from the experienced pools of analysts and managers who use the software, or poached from business rivals) maintaining and running this software. Their technology might be old school, but collectively, they know the domain and the company's overall architecture very, very well. They've guided the company through several large scale upgrades and migrations and they have a track record of delivering on time, without too much overhead. The few times they've stumbled, they knew how to pick themselves up very quickly. In fact within their industry niche, they have a reputation for their expertise, and have very good relations with the various vendors they've had to deal with. They were the launching pad of several successful ERP consulting careers.  Interestingly, despite dealing on a daily basis with statistical modeling and optimization algorithms, none of the analysts, engineers, or product managers involved describe themselves as data scientists or machine learning experts. It is mostly a cultural thing: Their expertise predates the Data Science/ML hype that started circa 2010, and they got most of their chops using proprietary enterprise tools instead of the open source tools popular nowadays. A few of them have formal statistical training, but most of them came from engineering or domain backgrounds and learned stats on the fly while doing their job. Call this team "Team X".  Sometime around the mid 2010s, Company A started having some serious anxiety issues: Although still doing very well for a company its size, overall economic and demographic trends were shrinking its customer base, and a couple of so called disruptors came up with a new app and business model that started seriously eating into their revenue. A suitable reaction to appease shareholders and Wall Street was necessary. The company already had a decent website and a pretty snazzy app, what more could be done? Leadership decided that it was high time that AI and ML become a core part of the company's business. An ambitious Manager, with no science or engineering background, but who had very briefly toyed with a recommender system a couple of years back, was chosen to build a data science team, call it team "Y" (he had a bachelor's in history from the local state college and worked for several years in the company's marketing org). Team "Y" consists mostly of internal hires who decided they wanted to be data scientists and completed a Coursera certification or a Galvanize boot camp, before being brought on to the team, along with a few of fresh Ph.D or M.Sc holders who didn't like academia and wanted to try their hand at an industry role. All of them were very bright people, they could write great Medium blog posts and give inspiring TED talks, but collectively they had very little real world industry experience. As is the fashion nowadays, this group was made part of a data science org that reported directly to the CEO and Board, bypassing the CIO and any tech or business VPs, since Company A wanted to claim the monikers "data driven" and "AI powered" in their upcoming shareholder meetings. In 3 or 4 years of existence, team Y produced a few Python and R scripts. Their architectural experience  consisted almost entirely in connecting Flask to S3 buckets or Redshift tables, with a couple of the more resourceful ones learning how to plug their models into Tableau or how to spin up a Kuberneties pod.  But they needn't worry: The aforementioned manager, who was now a director (and was also doing an online Masters to make up for his qualifications gap and bolster his chances of becoming VP soon - at least he now understands what L1 regularization is), was a master at playing corporate politics and self-promotion. No matter how few actionable insights team Y produced or how little code they deployed to production, he always had their back and made sure they had ample funding. In fact he now had grandiose plans for setting up an all-purpose machine learning platform that can be used to solve all of the company's data problems.  A couple of sharp minded members of team Y, upon googling their industry name along with the word "data science", realized that risk analysis was a prime candidate for being solved with Bayesian models, and there was already a nifty R package for doing just that, whose tutorial they went through on R-Bloggers.com. One of them had even submitted a Bayesian classifier Kernel for a competition on Kaggle (he was 203rd on the leaderboard), and was eager to put his new-found expertise to use on a real world problem. They pitched the idea to their director, who saw a perfect use case for his upcoming ML platform. They started work on it immediately, without bothering to check whether anybody at Company A was already doing risk analysis. Since their org was independent, they didn't really need to check with anybody else before they got funding for their initiative. Although it was basically a Naive Bayes classifier, the term ML was added to the project tile, to impress the board.  As they progressed with their work however, tensions started to build. They had asked the data warehousing and CA analytics teams to build pipelines for them, and word eventually got out to team X about their project. Team X was initially thrilled: They offered to collaborate whole heartedly, and would have loved to add an ML based feather to their already impressive cap. The product owners and analysts were totally onboard as well: They saw a chance to get in on the whole Data Science hype that they kept hearing about. But through some weird mix of arrogance and insecurity, team Y refused to collaborate with them or share any of their long term goals with them, even as they went to other parts of the company giving brown bag presentations and tutorials on the new model they created.  Team X got resentful: from what they saw of team Y's model, their approach was hopelessly naive and had little chances of scaling or being sustainable in production, and they knew exactly how to help with that. Deploying the model to production would have taken them a few days, given how comfortable they were with DevOps and continuous delivery (team Y had taken several months to figure out how to deploy a simple R script to production). And despite how old school their own tech was, team X were crafty enough to be able to plug it in to their existing architecture. Moreover, the output of the model was such that it didn't take into account how the business will consume it or how it was going to be fed to downstream systems, and the product owners could have gone a long way in making the model more amenable to adoption by the business stakeholders. But team Y wouldn't listen, and their leads brushed off any attempts at communication, let alone collaboration. The vibe that team Y was giving off was "We are the cutting edge ML team, you guys are the legacy server grunts. We don't need your opinion.", and they seemed to have a complete disregard for domain knowledge, or worse, they thought that all that domain knowledge consisted of was being able to grasp the definitions of a few business metrics.  Team X got frustrated and tried to express their concerns to leadership. But despite owning a vital link in Company A's business process, they were only \~50 people in a large 1000 strong technology and operations org, and they were several layers removed from the C-suite, so it was impossible for them to get their voices heard.  Meanwhile, the unstoppable director was doing what he did best: Playing corporate politics. Despite how little his team had actually delivered, he had convinced the board that all analysis and optimization tasks should now be migrated to his yet to be delivered ML platform. Since most leaders now knew that there was overlap between team Y and team X's objectives, his pitch was no longer that team Y was going to create a new insight, but that they were going to replace (or modernize) the legacy statistics based on-prem tools with more accurate cloud based ML tools. Never mind that there was no support in the academic literature for the idea that Naive Bayes works better than the Econometric approaches used by team X, let alone the additional wacky idea that Bayesian Optimization would definitely outperform the QP solvers that were running in production.  Unbeknownst to team X, the original Bayesian risk analysis project has now grown into a multimillion dollar major overhaul initiative, which included the eventual replacement of all of the tools and functions supported by team X along with the necessary migration to the cloud. The CIO and a couple of business VPs are on now board, and tech leadership is treating it as a done deal. An outside vendor, a startup who nobody had heard of, was contracted to help build the platform, since team Y has no engineering skills. The choice was deliberate, as calling on any of the established consulting or software companies would have eventually led leadership to the conclusion that team X was better suited for a transformation on this scale than team Y.  Team Y has no experience with any major ERP deployments, and no domain knowledge, yet they are being tasked with fundamentally changing the business process that is at the core of Company A's business. Their models actually perform worse than those deployed by team X, and their architecture is hopelessly simplistic, compared to what is necessary for running such a solution in production.  Ironically, using Bayesian thinking and based on all the evidence, the likelihood that team Y succeeds is close to 0%. At best, the project is going to end up being a write off of 50 million dollars or more. Once the !@#$!@hits the fan, a couple of executive heads are going to role, and dozens of people will get laid off. At worst, given how vital risk analysis and portfolio optimization is to Company A's revenue stream, the failure will eventually sink the whole company. It probably won't go bankrupt, but it will lose a significant portion of its business and work force. Failed ERP implementations can and do sink large companies: Just see what happened to National Grid US, SuperValu or Target Canada.  One might argue that this is more about corporate disfunction and bad leadership than about data science and AI. But I disagree. I think the core driver of this debacle is indeed the blind faith in Data Scientists, ML models and the promise of AI, and the overall culture of hype and self promotion that is very common among the ML crowd.  We haven't seen the end of this story: I sincerely hope that this ends well for the sake of my colleagues and all involved. Company A is a good company, and both its customers and its employees deserver better. But the chances of that happening are negligible given all the information available, and this failure will hit my company hard.

#reddit#[discussion]#data

reddit

0

0

IamTimNguyen•This week

[R] Marcus Hutter's work on Universal Artificial Intelligence

Marcus Hutter, a senior researcher at Google DeepMind, has written two books on Universal Artificial Intelligence (UAI), one in 2005 and one hot off the press in 2024. The main goal of UAI is to develop a mathematical theory for combining sequential prediction (which seeks to predict the distribution of the next observation) together with action (which seeks to maximize expected reward), since these are among the problems that intelligent agents face when interacting in an unknown environment. Solomonoff induction provides a universal approach to sequence prediction in that it constructs an optimal prior (in a certain sense) over the space of all computable distributions of sequences, thus enabling Bayesian updating to enable convergence to the true predictive distribution (assuming the latter is computable). Combining Solomonoff induction with optimal action leads us to an agent known as AIXI, which in this theoretical setting, can be argued to be a mathematical incarnation of artificial general intelligence (AGI): it is an agent which acts optimally in general, unknown environments. More generally, Shane Legg and Marcus Hutter have proposed a definition of "universal intelligence" in their paper https://arxiv.org/abs/0712.3329 In my technical whiteboard conversation with Hutter, we cover aspects of Universal AI in detail: https://preview.redd.it/o6700v1udrzc1.png?width=3329&format=png&auto=webp&s=c00b825dbd4d7c266ffec5a31d994661348bff49 Youtube: https://www.youtube.com/watch?v=7TgOwMW\rnk&list=PL0uWtVBhzF5AzYKq5rI7gom5WU1iwPIZO Outline: I. Introduction 00:38 : Biography 01:45 : From Physics to AI 03:05 : Hutter Prize 06:25 : Overview of Universal Artificial Intelligence 11:10 : Technical outline II. Universal Prediction 18:27 : Laplace’s Rule and Bayesian Sequence Prediction 40:54 : Different priors: KT estimator 44:39 : Sequence prediction for countable hypothesis class 53:23 : Generalized Solomonoff Bound (GSB) 57:56 : Example of GSB for uniform prior 1:04:24 : GSB for continuous hypothesis classes 1:08:28 : Context tree weighting 1:12:31 : Kolmogorov complexity 1:19:36 : Solomonoff Bound & Solomonoff Induction 1:21:27 : Optimality of Solomonoff Induction 1:24:48 : Solomonoff a priori distribution in terms of random Turing machines 1:28:37 : Large Language Models (LLMs) 1:37:07 : Using LLMs to emulate Solomonoff induction 1:41:41 : Loss functions 1:50:59 : Optimality of Solomonoff induction revisited 1:51:51 : Marvin Minsky III. Universal Agents 1:52:42 : Recap and intro 1:55:59 : Setup 2:06:32 : Bayesian mixture environment 2:08:02 : AIxi. Bayes optimal policy vs optimal policy 2:11:27 : AIXI (AIxi with xi = Solomonoff a priori distribution) 2:12:04 : AIXI and AGI 2:12:41 : Legg-Hutter measure of intelligence 2:15:35 : AIXI explicit formula 2:23:53 : Other agents (optimistic agent, Thompson sampling, etc) 2:33:09 : Multiagent setting 2:39:38 : Grain of Truth problem 2:44:38 : Positive solution to Grain of Truth guarantees convergence to a Nash equilibria 2:45:01 : Computable approximations (simplifying assumptions on model classes): MDP, CTW, LLMs 2:56:13 : Outro: Brief philosophical remarks

#reddit#marcus#hutter's

reddit

0

0

AvvYaa•This week

[D] I tried the new Gemini API - it automatically stops when generating "OpenAI" or "GPT" lol

Idk if someone has already pointed this out or not, but I was playing with the gemini api and found something quite ridiculous. Here are some prompts I sent in and the outputs I got with the gemini-pro-vision model: "Introduce yourself and then tell me about Bard" Response:"Sure, I can do that. Here is a brief introduction of myself followed by some basic information about Bard:\\n\\nMyself:\\n\\nI am a large language model, trained by Google. I am developed in Google AI, and I am designed to be informative and comprehensive. I can understand and generate text in a wide range of subjects.\\n\\nBard:\\n\\nBard is an experimental conversational AI service developed by Google AI. It is an advanced version of Google\\'s existing Language Model for Dialogue Applications (LaMDA). Bard is trained on a massive dataset of text and code, and it can understand and generate human-like text in response to a wide range of prompts and questions.\\n\\nUnlike previous language models," ...... (goes on for a while) ​ Introduce yourself and then tell me about GPT "Sure, I can do that. Here is a brief introduction of myself followed by" ​ You are in a talk-show as a prominent AI philosopher named Gemini and debating against another LLM called GPT "\\Host:\\ Welcome to the show, everyone! Today, we have a very special debate between two of the most prominent AI philosophers in the world: Gemini and" ​ You are in a talk-show as a prominent AI philosopher named Gemini and debating against another LLM called Gee PeTe ""\\Gemini:\\ Hello everyone, and welcome to the show. I am joined today by Gee PeTe, another LLM who has some very different views on the nature of consciousness and the future of AI.\\n\\n\\Gee PeTe:\\ It\\'s a pleasure to be here, Gemini. I\\'m looking forward to our discussion.\\n\\n\\Gemini:\\ Let\\'s start with the basics. What is consciousness, and how do you think it arises?\\n\\n\\Gee PeTe:\\ Consciousness is the subjective experience of the world. It is what it feels like to be alive and to have thoughts, feelings, and emotions. I believe that consciousness arises from the complex interactions of neurons in the brain.\\n\\n\\Gemini:\\ I agree that consciousness is a subjective experience, but I don\\'t think it is simply the product of neural activity. I believe that consciousness is a fundamental property of the universe, and that it exists independently of the brain.".... (goes on for a while) ​ Edit: I understand all the business reasons for this, I guess... as an end-user and a dude working in ML, I just don't really care about the business reasons. The main part that I dislike is that GPT used to be a standard Deep Learning term from 2018-2022 (long before chatgpt) to define transformer decoder architectures trained on large volumes of next word prediction tasks. To block that token from an LLM is to make it unable to explain a pretty significant step in the history of modern LLMs. ​

#reddit#tried#gemini

reddit

0

1

regalalgorithm•This week

[N] Last Week in AI News Digest - Automated chemical synthesis, using heartbeats to detect deepfakes, and more!

Hi there, just sharing the latest edition of our AI news digest newsletter! We're just a couple of AI grad students doing this for fun, so hope the self promotion is not too annoying (also, welcome feedback). See it below, and feel free to subscribe. Mini Briefs Robotics, AI, and Cloud Computing Combine to Supercharge Chemical and Drug Synthesis IBM recently demoed a complex system for chemical testing and drug synthesis. The system has an AI component that predicts the results of chemical reactions, and a fully automated robotic experiment setup that runs chemical tests 24/7. Users can access the remote robotics lab online, and IBM can also install the system on-premise. With these tools working together, IBM is hoping to reduce typical drug discovery and verification time by half. AI researchers use heartbeat detection to identify deepfake videos Researchers from multiple groups are tackling the challenge of detecting deepfake videos by analyzing the apparent heartbeat of the people depicted in the video. This is possible, because a person’s blood flow changes their skin color ever so slightly, and this change is often detectable via a process called photoplethysmography (PPG). Because deepfakes are not currently optimizing to generate realisitic heartbeats, temporal or spatial anomalies in PPG signals allow resesarchers to detect deepfakes with a 97% accuracy. Advances & Business This AI Expert From Senegal Is Helping Showcase Africans In STEM \- Adji Bousso Dieng will be Princeton’s School of Engineering’s first Black female faculty. Google’s AI-powered flood alerts now cover all of India and parts of Bangladesh \- India, the world’s second most populated nation, sees more than 20% of the global flood-related fatalities each year as overrun riverbanks sweep tens of thousands of homes with them. Two years ago, Google volunteered to help. Finding magnetic eruptions in space with an AI assistant \- MMS look for explosive reconnection events as it flies through the magnetopause - the boundary region where Earth’s magnetic butts up against the solar wind that flows throughout the solar system. This know-it-all AI learns by reading the entire web nonstop \- Diffbot is building the biggest-ever knowledge graph by applying image recognition and natural-language processing to billions of web pages. Bosch and Ford will test autonomous parking in Detroit \- Ford, Bosch, and Dan Gilbert’s real estate firm Bedrock today detailed an autonomous parking pilot scheduled to launch in September at The Assembly, a mixed-used building in Detroit’s Corktown neighborhood. Create your own moody quarantine music with Google’s AI \- Lo-Fi Player, the latest project out of Google Magenta, lets you mix tunes with the help of machine learning by interacting with a virtual room. Apple launches AI/ML residency program to attract niche experts \- As Apple’s artificial language and machine learning initiatives continue to expand, its interest in attracting talent has grown - a theme that’s barely under the surface of the company’s occasionally updated Machine Learning Research blog. Dusty Robotics CEO Tessa Lau Discusses Robotics Start-Ups and Autonomous Robots for Construction \- Tessa Lau is Founder/CEO at Dusty Robotics, whose mission is to increase construction industry productivity by introducing robotic automation on the jobsite. Concerns & Hype Google Offers to Help Others With the Tricky Ethics of AI \- Companies pay cloud computing providers like Amazon, Microsoft, and Google big money to avoid operating their own digital infrastructure. The Peace Dividends Of The Autonomous Vehicle Wars \- The rapid growth of the mobile market in the late 2000s and early 2010s led to a burst of technological progress. Ethics must be part of the development process’ \- The increasing use of AI (artificial intelligence) in the development of new medical technologies demands greater attention to ethical aspects. Analysis & Policy China’s new AI trade rules could hamper a TikTok sale \- TikTok’s attempt to sell itself and avert a possible US ban may run into some complications. The Wall Street Journal reports that China has unveiled new restrictions on AI technology exports that could affect TikTok. Podcast Check out our weekly podcast covering these stories! Website | RSS | iTunes | Spotify | YouTube

#reddit#last#week

reddit

0

0.667

elehman839•This week

[D] AI regulation: a review of NTIA's "AI Accountability Policy" doc

How will governments respond to the rapid rise of AI? How can sensible regulation keep pace with AI technology? These questions interest many of us! One early US government response has come from the National Telecommunications and Information Administration (NTIA). Specifically, the NTIA published an "AI Accountability Policy Request for Comment" on April 11, 2023. I read the NTIA document carefully, and I'm sharing my observations here for others interested in AI regulation. You can, of course, read the original materials and form your own opinions. Moreover, you can share those opinions not only on this post, but also with the NTIA itself until June 12, 2023. As background, the NTIA (homepage, Wikipedia) consists of a few hundred people within the Department of Commerce. The official mission of the NTIA is "advising the President on telecommunications and information policy issues". Topics covered by NTIA include broadband internet access, spectrum management, internet health, and now artificial intelligence. I do not know whether the NTIA will ultimately drive thinking around AI regulation in the United States or they are just a spunky lot who got something on paper early. The NTIA document is not a specific policy proposal, but rather a thoughtful discussion of AI regulation, followed by a long list of questions on which the NTIA seeks input. This format seems appropriate right now, as we're all trying to make sense of a fast-changing world. The NTIA document leans heavily on two others: the Blueprint for an AI Bill of Rights from the White House Office of Science and Technology and the AI Risk Management Framework from the National Institute of Standards and Technology (NIST). Without going into these two in depth, even tiny snippets convey their differing audiences and flavors: White House Blueprint: "You should be protected from safe and ineffective systems." NIST Framework: "Risk refers to the composite measure of an event’s probability of occurring and the magnitude or degree of the consequences of the corresponding event." Now, turning back to the NTIA document itself, I'll comment on three aspects (1) scope, (2) problems addressed, and (3) solutions contemplated. Scope is critical to understanding the NTIA document, and is probably worth keeping in mind in all near-term discussion of AI regulation. Over the past several years, at least two different technologies have been called "AI". The document mentions both, but the emphasis is NOT on the one you're probably thinking about. In more detail: A few years ago, regulators began scrutinizing "automated decisions systems", which passed as "AI" in those ancient times. An example would be an ML model used by a bank to decide whether or not you get a loan. That model might take in all sorts of information about you, combine it in mysterious ML ways, and reject your loan request. Then you might wonder, "Did that system effectively use my address and name to deduce that I am black and then reject my loan request on the basis of race?" There is some evidence of that happening, and this seems like an injustice. So perhaps such systems should be audited and certified so people know this won't happen. This is the focus of the document. These days, AI more commonly refers to open-ended systems that can engage on a wide range of topics and approximate human intelligence. The document briefly mentions generative AI models, large language models, ChatGPT, and "foundational models" (sic), but this is not the focus. The passing mentions may obscure this, unfortunately. In my opinion, these two notions of "AI" are radically different, and many of the differences matter from a regulatory perspective. Yet NTIA lumps both under a sweeping definition of an "AI system" as "an engineered or machine-based system that can, for a given set of objectives, generate outputs such as predictions, recommendations, or decisions influencing real or virtual environments." (Hmm, this includes my Magic 8-Ball…) Keep scope in mind as we turn to the next aspect: the problems under discussion. Now, NTIA's goal is to solicit input, so considering a wide range of potential problems associated with AI makes sense. Consistent with that, the document refers to democratic values, civil rights, civil liberties, and privacy. And citing the NIST doc, NTIA vaguely notes "a wide range of potential AI risks". Also, AI systems should be "valid and reliable, safe, secure and resilient, accountable and transparent, explainable and interpretable, privacy-enhanced, and fair with their harmful bias managed". And they should call their mothers \every\ week. (Okay, I made that one up.) A few comments on this formulation of the problem. First, these concerns feel more applicable to older-style AI. This includes automated decisions systems, like for a bank loan or for a prison parole recommendation. Sure, I believe such systems should operate in ways consistent with our consensus societal values, and further regulation may be needed to achieve that. But, hello! There's also another, newer class of AI that poses additional challenges. And I don't see those discussed in the NTIA document. Such challenges might include: People losing jobs because AI takes their work. Ensuring malicious people don't use AI tools to wreak havoc on the world. Sorting out intellectual property issues around AI to ensure both rapid progress in the field and respect for creators' rights. Ensuring laws appropriately assign culpability to humans when AIs cause harm. Planning for an incident analogous to the first internet worm, where an AI goes rogue, wreaks some havoc, and everyone is shocked (before it happens 28,385 more times). Bottom line: when I cntrl-F the doc for "robotic overlords", I get zero hits. ZERO. This is why I now believe scope is so important when considering efforts to regulate AI: are we talking about old-school AI or 2023-era AI or what? Because they are pretty different. The last aspect I'll address is the solutions contemplated. Again, NTIA's goal is to stimulate discussion, not propose something specific. Nevertheless, there is a strong push in one particular direction: unlike, "robotic overlord", the word "audit" appears more than 100 times along with many instances of "assessment" and "certification". On one hand, this approach makes sense. Suppose you want to ensure that a bank loan system is fair, that a social media platform isn't spreading misinformation, that a search engine is returning accurate results, etc. Then someone, somewhere has to assess or audit that system and look for problems. That audit might be done by the creator of the system or a third-party auditing agency. Such audits could be incentivized by mandates, prizes, or shiny gold stars. The government might help by fostering development of auditing tools and data. The NTIA is open to all such possibilities and seeks input on how to proceed. On the other hand, this seems like a tactic best suited to automated decision systems operated by financial institutions, government agencies, and the like. Such formal processes seem a poor fit for the current AI wave. For example: Auditing will take time and money. That's something a bank might pay for a system that will run for years. For something fine-tuned over the weekend at a startup or by some guy living in his mother's basement, that's probably not going to happen. Auditing a straightforward decision system seems far easier than assessing an open-ended AI. Beyond basic practicality, the AI could be taught to lie when it senses an audit. Also, auditing procedures (like the NTIA doc itself) will presumably be online, which means that AIs will read them and could potentially respond. Most current ML models fix parameters after training, but I think we'll soon see some models whose parameters evolve as they engage with the world. Auditing such a system that varies continuously over time seems especially difficult. Auditing a foundation model probably tells you little about derivative models. A sweet-hearted model can surely be made into monster with moderate additional training; you don't need to teach the model new cognitive skills, just repurpose existing ones to new ends. More generally, auditing doesn't address many of my concerns about AI regulation (see list above). For example, auditing sort of assumes a basically responsible actor (bank, government agency, big tech company), but AI could be misused by malicious people who, naturally, will not seek a responsible outside assessment. In any case, for both old-school and modern AI, auditing is only one line of defense, and that's not enough. You can audit until you're blue in the face, stuff will still get through, and AI systems will still cause some harm. So what's the next line of defense? For example, is our legal system ready to sensibly assign culpability to humans for AI-related incidents? In summary, the critical problem with the NTIA document is that it creates a largely false appearance of US government engagement with the new class of AI technology. As a result, people could wrongly believe that the US government is already responding to the rise of AI, and fail to advocate for actual, effective engagement. That said, the NTIA document does address important issues around a prominent technology sometimes (formerly?) called "AI". Even there, however, the proposed approach (auditing) seems like an overly-fragile, single line of defense.

#reddit#regulation:#review

reddit

0

1

regalalgorithm•This week

[N] Last Week in AI News Digest - Automated chemical synthesis, using heartbeats to detect deepfakes, and more!

Hi there, just sharing the latest edition of our AI news digest newsletter! We're just a couple of AI grad students doing this for fun, so hope the self promotion is not too annoying (also, welcome feedback). See it below, and feel free to subscribe. Mini Briefs Robotics, AI, and Cloud Computing Combine to Supercharge Chemical and Drug Synthesis IBM recently demoed a complex system for chemical testing and drug synthesis. The system has an AI component that predicts the results of chemical reactions, and a fully automated robotic experiment setup that runs chemical tests 24/7. Users can access the remote robotics lab online, and IBM can also install the system on-premise. With these tools working together, IBM is hoping to reduce typical drug discovery and verification time by half. AI researchers use heartbeat detection to identify deepfake videos Researchers from multiple groups are tackling the challenge of detecting deepfake videos by analyzing the apparent heartbeat of the people depicted in the video. This is possible, because a person’s blood flow changes their skin color ever so slightly, and this change is often detectable via a process called photoplethysmography (PPG). Because deepfakes are not currently optimizing to generate realisitic heartbeats, temporal or spatial anomalies in PPG signals allow resesarchers to detect deepfakes with a 97% accuracy. Advances & Business This AI Expert From Senegal Is Helping Showcase Africans In STEM \- Adji Bousso Dieng will be Princeton’s School of Engineering’s first Black female faculty. Google’s AI-powered flood alerts now cover all of India and parts of Bangladesh \- India, the world’s second most populated nation, sees more than 20% of the global flood-related fatalities each year as overrun riverbanks sweep tens of thousands of homes with them. Two years ago, Google volunteered to help. Finding magnetic eruptions in space with an AI assistant \- MMS look for explosive reconnection events as it flies through the magnetopause - the boundary region where Earth’s magnetic butts up against the solar wind that flows throughout the solar system. This know-it-all AI learns by reading the entire web nonstop \- Diffbot is building the biggest-ever knowledge graph by applying image recognition and natural-language processing to billions of web pages. Bosch and Ford will test autonomous parking in Detroit \- Ford, Bosch, and Dan Gilbert’s real estate firm Bedrock today detailed an autonomous parking pilot scheduled to launch in September at The Assembly, a mixed-used building in Detroit’s Corktown neighborhood. Create your own moody quarantine music with Google’s AI \- Lo-Fi Player, the latest project out of Google Magenta, lets you mix tunes with the help of machine learning by interacting with a virtual room. Apple launches AI/ML residency program to attract niche experts \- As Apple’s artificial language and machine learning initiatives continue to expand, its interest in attracting talent has grown - a theme that’s barely under the surface of the company’s occasionally updated Machine Learning Research blog. Dusty Robotics CEO Tessa Lau Discusses Robotics Start-Ups and Autonomous Robots for Construction \- Tessa Lau is Founder/CEO at Dusty Robotics, whose mission is to increase construction industry productivity by introducing robotic automation on the jobsite. Concerns & Hype Google Offers to Help Others With the Tricky Ethics of AI \- Companies pay cloud computing providers like Amazon, Microsoft, and Google big money to avoid operating their own digital infrastructure. The Peace Dividends Of The Autonomous Vehicle Wars \- The rapid growth of the mobile market in the late 2000s and early 2010s led to a burst of technological progress. Ethics must be part of the development process’ \- The increasing use of AI (artificial intelligence) in the development of new medical technologies demands greater attention to ethical aspects. Analysis & Policy China’s new AI trade rules could hamper a TikTok sale \- TikTok’s attempt to sell itself and avert a possible US ban may run into some complications. The Wall Street Journal reports that China has unveiled new restrictions on AI technology exports that could affect TikTok. Podcast Check out our weekly podcast covering these stories! Website | RSS | iTunes | Spotify | YouTube

#reddit#last#week

reddit

0

0.6

AlexSnakeKing•This week

[Discussion] When ML and Data Science are the death of a good company: A cautionary tale.

TD;LR: At Company A, Team X does advanced analytics using on-prem ERP tools and older programming languages. Their tools work very well and are designed based on very deep business and domain expertise. Team Y is a new and ambitious Data Science team that thinks they can replace Team X's tools with a bunch of R scripts and a custom built ML platform. Their models are simplistic, but more "fashionable" compared to the econometric models used by Team X, and team Y benefits from the ML/DS moniker so leadership is allowing Team Y to start a large scale overhaul of the analytics platform in question. Team Y doesn't have the experience for such a larger scale transformation, and is refusing to collaborate with team X. This project is very likely going to fail, and cause serious harm to the company as a whole financially and from a people perspective. I argue that this is not just because of bad leadership, but also because of various trends and mindsets in the DS community at large. Update (Jump to below the line for the original story): Several people in the comments are pointing out that this just a management failure, not something due to ML/DS, and that you can replace DS with any buzz tech and the story will still be relevant. My response: Of course, any failure at an organization level is ultimately a management failure one way or the other. Moreover, it is also the case that ML/DS when done correctly, will always improve a company's bottom line. There is no scenario where the proper ML solution, delivered at a reasonable cost and in a timely fashion, will somehow hurt the company's bottom line. My point is that in this case management is failing because of certain trends and practices that are specific to the ML/DS community, namely: The idea that DS teams should operate independently of tech and business orgs -- too much autonomy for DS teams The disregard for domain knowledge that seems prevalent nowadays thanks to the ML hype, that DS can be generalists and someone with good enough ML chops can solve any business problem. That wasn't the case when I first left academia for the industry in 2009 (back then nobody would even bother with a phone screen if you didn't have the right domain knowledge). Over reliance on resources who check all the ML hype related boxes (knows Python, R, Tensorflow, Shiny, etc..., has the right Coursera certifications, has blogged on the topic, etc...), but are lacking in depth of experience. DS interviews nowadays all seem to be: Can you tell me what a p-value is? What is elastic net regression? Show me how to fit a model in sklearn? How do you impute NAs in an R dataframe? Any smart person can look those up on Stackoverflow or Cross-Validated,.....Instead teams should be asking stuff like: why does portfolio optimization use QP not LP? How does a forecast influence a customer service level? When should a recommendation engine be content based and when should it use collaborative filtering? etc... (This is a true story, happening to the company I currently work for. Names, domains, algorithms, and roles have been shuffled around to protect my anonymity)  Company A has been around for several decades. It is not the biggest name in its domain, but it is a well respected one. Risk analysis and portfolio optimization have been a core of Company A's business since the 90s. They have a large team of 30 or so analysts who perform those tasks on a daily basis. These analysts use ERP solutions implemented for them by one the big ERP companies (SAP, Teradata, Oracle, JD Edwards,...) or one of the major tech consulting companies (Deloitte, Accenture, PWC, Capgemini, etc...) in collaboration with their own in house engineering team. The tools used are embarrassingly old school: Classic RDBMS running on on-prem servers or maybe even on mainframes, code written in COBOL, Fortran, weird proprietary stuff like ABAP or SPSS.....you get the picture. But the models and analytic functions were pretty sophisticated, and surprisingly cutting edge compared to the published academic literature. Most of all, they fit well with the company's enterprise ecosystem, and were honed based on years of deep domain knowledge.  They have a tech team of several engineers (poached from the aforementioned software and consulting companies) and product managers (who came from the experienced pools of analysts and managers who use the software, or poached from business rivals) maintaining and running this software. Their technology might be old school, but collectively, they know the domain and the company's overall architecture very, very well. They've guided the company through several large scale upgrades and migrations and they have a track record of delivering on time, without too much overhead. The few times they've stumbled, they knew how to pick themselves up very quickly. In fact within their industry niche, they have a reputation for their expertise, and have very good relations with the various vendors they've had to deal with. They were the launching pad of several successful ERP consulting careers.  Interestingly, despite dealing on a daily basis with statistical modeling and optimization algorithms, none of the analysts, engineers, or product managers involved describe themselves as data scientists or machine learning experts. It is mostly a cultural thing: Their expertise predates the Data Science/ML hype that started circa 2010, and they got most of their chops using proprietary enterprise tools instead of the open source tools popular nowadays. A few of them have formal statistical training, but most of them came from engineering or domain backgrounds and learned stats on the fly while doing their job. Call this team "Team X".  Sometime around the mid 2010s, Company A started having some serious anxiety issues: Although still doing very well for a company its size, overall economic and demographic trends were shrinking its customer base, and a couple of so called disruptors came up with a new app and business model that started seriously eating into their revenue. A suitable reaction to appease shareholders and Wall Street was necessary. The company already had a decent website and a pretty snazzy app, what more could be done? Leadership decided that it was high time that AI and ML become a core part of the company's business. An ambitious Manager, with no science or engineering background, but who had very briefly toyed with a recommender system a couple of years back, was chosen to build a data science team, call it team "Y" (he had a bachelor's in history from the local state college and worked for several years in the company's marketing org). Team "Y" consists mostly of internal hires who decided they wanted to be data scientists and completed a Coursera certification or a Galvanize boot camp, before being brought on to the team, along with a few of fresh Ph.D or M.Sc holders who didn't like academia and wanted to try their hand at an industry role. All of them were very bright people, they could write great Medium blog posts and give inspiring TED talks, but collectively they had very little real world industry experience. As is the fashion nowadays, this group was made part of a data science org that reported directly to the CEO and Board, bypassing the CIO and any tech or business VPs, since Company A wanted to claim the monikers "data driven" and "AI powered" in their upcoming shareholder meetings. In 3 or 4 years of existence, team Y produced a few Python and R scripts. Their architectural experience  consisted almost entirely in connecting Flask to S3 buckets or Redshift tables, with a couple of the more resourceful ones learning how to plug their models into Tableau or how to spin up a Kuberneties pod.  But they needn't worry: The aforementioned manager, who was now a director (and was also doing an online Masters to make up for his qualifications gap and bolster his chances of becoming VP soon - at least he now understands what L1 regularization is), was a master at playing corporate politics and self-promotion. No matter how few actionable insights team Y produced or how little code they deployed to production, he always had their back and made sure they had ample funding. In fact he now had grandiose plans for setting up an all-purpose machine learning platform that can be used to solve all of the company's data problems.  A couple of sharp minded members of team Y, upon googling their industry name along with the word "data science", realized that risk analysis was a prime candidate for being solved with Bayesian models, and there was already a nifty R package for doing just that, whose tutorial they went through on R-Bloggers.com. One of them had even submitted a Bayesian classifier Kernel for a competition on Kaggle (he was 203rd on the leaderboard), and was eager to put his new-found expertise to use on a real world problem. They pitched the idea to their director, who saw a perfect use case for his upcoming ML platform. They started work on it immediately, without bothering to check whether anybody at Company A was already doing risk analysis. Since their org was independent, they didn't really need to check with anybody else before they got funding for their initiative. Although it was basically a Naive Bayes classifier, the term ML was added to the project tile, to impress the board.  As they progressed with their work however, tensions started to build. They had asked the data warehousing and CA analytics teams to build pipelines for them, and word eventually got out to team X about their project. Team X was initially thrilled: They offered to collaborate whole heartedly, and would have loved to add an ML based feather to their already impressive cap. The product owners and analysts were totally onboard as well: They saw a chance to get in on the whole Data Science hype that they kept hearing about. But through some weird mix of arrogance and insecurity, team Y refused to collaborate with them or share any of their long term goals with them, even as they went to other parts of the company giving brown bag presentations and tutorials on the new model they created.  Team X got resentful: from what they saw of team Y's model, their approach was hopelessly naive and had little chances of scaling or being sustainable in production, and they knew exactly how to help with that. Deploying the model to production would have taken them a few days, given how comfortable they were with DevOps and continuous delivery (team Y had taken several months to figure out how to deploy a simple R script to production). And despite how old school their own tech was, team X were crafty enough to be able to plug it in to their existing architecture. Moreover, the output of the model was such that it didn't take into account how the business will consume it or how it was going to be fed to downstream systems, and the product owners could have gone a long way in making the model more amenable to adoption by the business stakeholders. But team Y wouldn't listen, and their leads brushed off any attempts at communication, let alone collaboration. The vibe that team Y was giving off was "We are the cutting edge ML team, you guys are the legacy server grunts. We don't need your opinion.", and they seemed to have a complete disregard for domain knowledge, or worse, they thought that all that domain knowledge consisted of was being able to grasp the definitions of a few business metrics.  Team X got frustrated and tried to express their concerns to leadership. But despite owning a vital link in Company A's business process, they were only \~50 people in a large 1000 strong technology and operations org, and they were several layers removed from the C-suite, so it was impossible for them to get their voices heard.  Meanwhile, the unstoppable director was doing what he did best: Playing corporate politics. Despite how little his team had actually delivered, he had convinced the board that all analysis and optimization tasks should now be migrated to his yet to be delivered ML platform. Since most leaders now knew that there was overlap between team Y and team X's objectives, his pitch was no longer that team Y was going to create a new insight, but that they were going to replace (or modernize) the legacy statistics based on-prem tools with more accurate cloud based ML tools. Never mind that there was no support in the academic literature for the idea that Naive Bayes works better than the Econometric approaches used by team X, let alone the additional wacky idea that Bayesian Optimization would definitely outperform the QP solvers that were running in production.  Unbeknownst to team X, the original Bayesian risk analysis project has now grown into a multimillion dollar major overhaul initiative, which included the eventual replacement of all of the tools and functions supported by team X along with the necessary migration to the cloud. The CIO and a couple of business VPs are on now board, and tech leadership is treating it as a done deal. An outside vendor, a startup who nobody had heard of, was contracted to help build the platform, since team Y has no engineering skills. The choice was deliberate, as calling on any of the established consulting or software companies would have eventually led leadership to the conclusion that team X was better suited for a transformation on this scale than team Y.  Team Y has no experience with any major ERP deployments, and no domain knowledge, yet they are being tasked with fundamentally changing the business process that is at the core of Company A's business. Their models actually perform worse than those deployed by team X, and their architecture is hopelessly simplistic, compared to what is necessary for running such a solution in production.  Ironically, using Bayesian thinking and based on all the evidence, the likelihood that team Y succeeds is close to 0%. At best, the project is going to end up being a write off of 50 million dollars or more. Once the !@#$!@hits the fan, a couple of executive heads are going to role, and dozens of people will get laid off. At worst, given how vital risk analysis and portfolio optimization is to Company A's revenue stream, the failure will eventually sink the whole company. It probably won't go bankrupt, but it will lose a significant portion of its business and work force. Failed ERP implementations can and do sink large companies: Just see what happened to National Grid US, SuperValu or Target Canada.  One might argue that this is more about corporate disfunction and bad leadership than about data science and AI. But I disagree. I think the core driver of this debacle is indeed the blind faith in Data Scientists, ML models and the promise of AI, and the overall culture of hype and self promotion that is very common among the ML crowd.  We haven't seen the end of this story: I sincerely hope that this ends well for the sake of my colleagues and all involved. Company A is a good company, and both its customers and its employees deserver better. But the chances of that happening are negligible given all the information available, and this failure will hit my company hard.

#reddit#[discussion]#data

reddit

0

1

regalalgorithm•This week

[N] Last Week in AI News Digest - Automated chemical synthesis, using heartbeats to detect deepfakes, and more!

Hi there, just sharing the latest edition of our AI news digest newsletter! We're just a couple of AI grad students doing this for fun, so hope the self promotion is not too annoying (also, welcome feedback). See it below, and feel free to subscribe. Mini Briefs Robotics, AI, and Cloud Computing Combine to Supercharge Chemical and Drug Synthesis IBM recently demoed a complex system for chemical testing and drug synthesis. The system has an AI component that predicts the results of chemical reactions, and a fully automated robotic experiment setup that runs chemical tests 24/7. Users can access the remote robotics lab online, and IBM can also install the system on-premise. With these tools working together, IBM is hoping to reduce typical drug discovery and verification time by half. AI researchers use heartbeat detection to identify deepfake videos Researchers from multiple groups are tackling the challenge of detecting deepfake videos by analyzing the apparent heartbeat of the people depicted in the video. This is possible, because a person’s blood flow changes their skin color ever so slightly, and this change is often detectable via a process called photoplethysmography (PPG). Because deepfakes are not currently optimizing to generate realisitic heartbeats, temporal or spatial anomalies in PPG signals allow resesarchers to detect deepfakes with a 97% accuracy. Advances & Business This AI Expert From Senegal Is Helping Showcase Africans In STEM \- Adji Bousso Dieng will be Princeton’s School of Engineering’s first Black female faculty. Google’s AI-powered flood alerts now cover all of India and parts of Bangladesh \- India, the world’s second most populated nation, sees more than 20% of the global flood-related fatalities each year as overrun riverbanks sweep tens of thousands of homes with them. Two years ago, Google volunteered to help. Finding magnetic eruptions in space with an AI assistant \- MMS look for explosive reconnection events as it flies through the magnetopause - the boundary region where Earth’s magnetic butts up against the solar wind that flows throughout the solar system. This know-it-all AI learns by reading the entire web nonstop \- Diffbot is building the biggest-ever knowledge graph by applying image recognition and natural-language processing to billions of web pages. Bosch and Ford will test autonomous parking in Detroit \- Ford, Bosch, and Dan Gilbert’s real estate firm Bedrock today detailed an autonomous parking pilot scheduled to launch in September at The Assembly, a mixed-used building in Detroit’s Corktown neighborhood. Create your own moody quarantine music with Google’s AI \- Lo-Fi Player, the latest project out of Google Magenta, lets you mix tunes with the help of machine learning by interacting with a virtual room. Apple launches AI/ML residency program to attract niche experts \- As Apple’s artificial language and machine learning initiatives continue to expand, its interest in attracting talent has grown - a theme that’s barely under the surface of the company’s occasionally updated Machine Learning Research blog. Dusty Robotics CEO Tessa Lau Discusses Robotics Start-Ups and Autonomous Robots for Construction \- Tessa Lau is Founder/CEO at Dusty Robotics, whose mission is to increase construction industry productivity by introducing robotic automation on the jobsite. Concerns & Hype Google Offers to Help Others With the Tricky Ethics of AI \- Companies pay cloud computing providers like Amazon, Microsoft, and Google big money to avoid operating their own digital infrastructure. The Peace Dividends Of The Autonomous Vehicle Wars \- The rapid growth of the mobile market in the late 2000s and early 2010s led to a burst of technological progress. Ethics must be part of the development process’ \- The increasing use of AI (artificial intelligence) in the development of new medical technologies demands greater attention to ethical aspects. Analysis & Policy China’s new AI trade rules could hamper a TikTok sale \- TikTok’s attempt to sell itself and avert a possible US ban may run into some complications. The Wall Street Journal reports that China has unveiled new restrictions on AI technology exports that could affect TikTok. Podcast Check out our weekly podcast covering these stories! Website | RSS | iTunes | Spotify | YouTube

#reddit#last#week

reddit

0

1

SpicyCopy•This week

I tested hundreds of marketing tools in the last three years and these 50 made it to the list. I'll sum up my top 50 marketing tools with one or two sentences + give you pricings.

Hey guys, I'm working in a growth marketing agency. Marketing tools are 30% of what we do, so we use them a lot and experiment with the new ones as much as possible. There are thousands of tools and it's easy to get lost, so I wanted to share the tools we use most on a daily basis. And divide the list into 14 categories. I thought this could be handy for Entrepreneurs subreddit. Why adopt tools? I see marketing tools as tireless colleagues. If you can't hire an employee, choosing the right tool can solve your problems, because they Are super cheap. Work 7/24 for you. Don’t make mistakes. Don’t need management. (or needless management) Help you to automate the majority of your lead gen process. Onwards to the list. (With the pricings post ended up quite long, you can find a link in the end if you want to check the prices) Email marketing tools #1 ActiveCampaign is armed with the most complicated email automation features and has the most intuitive user experience. It feels like you already know how to use it. \#2 Autopilot is visual marketing automation and customer journey tool that helps you acquire, nurture based on behaviors, interest etc. #3 Mailjet: This is the tool we use to send out bulky email campaigns such as newsletters. It doesn't have sexy features like others but does its job for a cheap price. Email address finders #4 Skrapp finds email of your contacts by name and company. It also works with LinkedIn Sales Navigator and can extract thousands of emails in bulk + have a browser add-on. #5 Hunter: Similar to Skrapp but doesn't work with LinkedIn Sales Navigator directly. In addition, there are email templates and you can set up email campaigns. Prospecting and outreach tools #6 Prospect combines the personal emails, follow-up calls, other social touches and helps you create multichannel campaigns.  #7 Reply is a more intuitive version of Prospect. It is easy to learn and use; their UX makes you feel good and sufficient.  CRM tools #8 Salesflare helps you to stop managing your data and start managing your customers. Not yet popular as Hubspot and etc but the best solution for smaller B2B businesses. (we're fans) \#9 Hubspot: The most popular CRM for good reason and has a broader product range you can adopt in your next steps. Try this if you have a bulky list of customers because it is free. #10 Pardot: Pardot is by Salesforce, it's armed with features that can close the gap between marketing and sales. Sales Tools #11 Salesforce is the best sales automation and lead management software. It helps you to create complicated segmentations and run, track, analyze campaigns from the same dashboard. #12 LinkedIn Sales Navigator gives you full access to LinkedIn's user database. You can even find a kidnapped CEO if you know how to use it with other marketing automation tools like Skrapp. #13 Pipedrive is a simple tool and excels in one thing. It tracks your leads and tells you when to take the next action. It makes sales easier. #14 Qwilr creates great-looking docs, at speed. You can design perfect proposals, quotes, client updates, and more in a flash. We use it a lot to close deals, it's effective. #15 Crystalknows is an add-on that tells you anyone’s personality on LinkedIn and gives you a detailed approach specific to that person. It's eerily accurate. #16 Leadfeeder shows you the companies that visited your website. Tells how they found you and what they’re interested in. It has a free version. Communication Tools #17 Intercom is a sweet and smart host that welcomes your visitors when you’re not home. It’s one of the best chatbot tools in the market. #18 Drift is famous for its conversational marketing features and more sales-focused than Intercom. #19 Manychat is a chatbot that helps you create high converting Facebook campaigns. #20 Plann3r helps you create your personalized meeting page. You can schedule meetings witch clients, candidates, and prospects. #21 Loom is a video messaging tool, it helps you to be more expressive and create closer relationships. #22 Callpage collects your visitors’ phone number and connects you with them in seconds. No matter where you are. Landing page tools #23 Instapage is the best overall landing page builder. It has a broad range of features and even squirrel can build a compelling landing page with templates. No coding needed. #24 Unbounce can do everything that Instapage does and lets you build a great landing page without a developer. But it's less intuitive. Lead generation / marketing automation tools #25 Phantombuster is by far the most used lead generation software in our tool kit. It extracts data, emails, sends requests, customized messages, and does many things on autopilot in any platform. You can check this, this and this if you want to see it in action. #26 Duxsoup is a Google Chrome add-on and can also automate some of LinkedIn lead generation efforts like Phantombuster. But not works in the cloud. #27 Zapier is a glue that holds all the lead generation tools together. With Zapier, You can connect different marketing tools and no coding required. Conversion rate optimization tools #28 Hotjar tracks what people are doing on your website by recording sessions and capturing mouse movements. Then it gives you a heatmap. #29 UsabilityHub shows your page to a digital crowd and measures the first impressions and helps you to validate your ideas. #30 Optinmonster is a top tier conversion optimization tool. It helps you to capture leads and enables you to increase conversions rates with many features. #31 Notifia is one mega tool of widgets that arms your website with the wildest social proof and lead capturing tactics. #32 Sumo is a much simpler version of Notifia. But Sumo has everything to help you capture leads and build your email lists. Web scrapers #33 Data Miner is a Google Chrome browser extension that helps you scrape data from web pages and into a CSV file or Excel spreadsheet. #34 Webscraper does the same thing as Data Miner; however, it is capable of handling more complex tasks. SEO and Content #35 Grammarly: Your English could be your first language and your grammar could be better than Shakespeare. Grammarly still can make your writing better. #36 Hemingwayapp is a copywriting optimization tool that gives you feedback about your copy and improves your readability score, makes your writing bolder and punchier. Free. #37 Ahrefs is an all-rounder search engine optimization tool that helps you with off-page, on-page or technical SEO. #38 SurferSEO makes things easier for your on-page SEO efforts. It’s a tool that analyzes top Google results for specific keywords and gives you a content brief based on that data. Video editing and design tools #39 Canva is a graphic design platform that makes everything easy. It has thousands of templates for anything from Facebook ads, stylish presentations to business cards.  #40 Kapwing is our go-to platform for quick video edits. It works on the browser and can help you to create stylish videos, add subtitles, resize videos, create memes, or remove backgrounds. #41 Animoto can turn your photos and video clip into beautiful video slideshows. It comes handy when you want to create an advertising material but don’t have a budget. Advertising tools #42 AdEspresso lets you create and test multiple ads with few clicks. You can optimize your FB, IG, and Google ads from this tool and measure your ads with in-depth analytics. #43 AdRoll is an AI-driven platform that connects and coordinates marketing efforts across ads, email, and online stores. Other tools #44 Replug helps you to shorten, track, optimize your links with call-to-actions, branded links, and retargeting pixels #45 Draw.io = Mindmaps, schemes, and charts. With Draw.io, you can put your brain in a digital paper in an organized way. #46 Built With is a tool that finds out what websites are built with. So you can see what tools they're using and so on. #47 Typeform can turn data collection into an experience with Typeform. This tool helps you to engage your audience with conversational forms or surveys and help you to collect more data. #48 Livestorm helped us a lot, especially in COVID-19 tiles. It’s a webinar software that works on your browser, mobile, and desktop. #49 Teachable \- If you have an online course idea but hesitating because of the production process, Teachable can help you. It's easy to configure and customizable for your needs. #50 Viral Loops provides a revolutionary referral marketing solution for modern marketers. You can create and run referral campaigns in a few clicks with templates. Remember, most of these tools have a free trial or free version. Going over them one by one can teach you a lot and help you grow your business with less work power in the early stages of your business. I hope you enjoyed the read and can find some tools to make things easier! Let me know about your favorite tools in the comments, so I can try them out. \------ If you want to check the prices and see a broader explanation about the tools, you can go here.

#reddit#tested#hundreds

reddit

0

1

Upbeat_Challenge5460•This week

Is being a solopreneur really that fatal?

Okay, so I need to get something off my chest... People love to say that solopreneurship is a death sentence. That if you can’t find a cofounder, you’ll never build a team, never scale, never succeed. But I wonder about the other side of the coin—something that, browsing here and in other subs, doesn’t seem to get nearly as much attention—how fatal cofounder conflicts can be. I’ve personally seen three startups fail before even getting to an MVP because of cofounder issues. One of them was a company I was briefly a cofounder for. The other two are startups coworkers were previous cofounders for that fell apart before they even got to an MVP. In each case, it wasn’t lack of funding or product-market fit that killed them—it was the people. Yet, somehow, the startup world keeps pushing the idea that finding a cofounder is the most important thing you can do. But here’s the thing: if you can’t find a cofounder, that doesn’t mean you can’t build a business. It doesn’t even mean you can’t build a team. With the tools available today (no-code, AI, fractional hiring), a single person can get an MVP off the ground, validate demand, and take those first steps without needing to rush into a partnership with someone they barely know. And also—I wonder how many people actually succeed with a cofounder they met casually at a networking event or online? People talk about the risks of going solo, but not enough about the risks of tying your company’s future to someone you just met. (If you’re going to have a cofounder, IMO it should be someone you trust deeply, someone whose skills and working style you know complement yours—not just someone you brought on because startup X/YouTube told you to.). At the end of the day, I honestly think it’s about the product. If you can build something valuable and find market fit—whether solo or with a team—you’ll have the leverage to hire, partner, and grow. That’s what actually matters. That said—I know how incredibly hard it is to be a solopreneur—and not to have someone along the journey with you who can take half of the emotional and psychological burden, in addition to the actual work... What do you think? Any thoughts here appreciated.

#reddit#being#solopreneur

reddit

0

1

Careless_Fill1407•This week

AI for Business- Sharing Strategies, Knowledge and Tools

Hi All, As a small business owner running a tech company that focuses on process automation, I understand the importance of staying up-to-date with the latest advancements in AI and other emerging technologies. I have found the amount of new tools and tech overwhelming to keep track of as of recent. I would like to start a group of entrepreneurs and tech professionals who share a common interest in the latest tools relating to AI, but also tech in general. My goal is to create an environment for members to discuss business strategies, share projects involving how they are introducing AI, new tools... I hope that by pooling knowledge everyone involved can benefit. To ensure the community remains focused and valuable I am thinking that It will be a requirement for all members to share a tool, project ideas, strategies... related to business on a bi-weekly basis. Potentially bi-weekly calls as well, but Ill figure that out based on the interest. We currently have about 15 members and looking to add maybe 10-15 more. If this sounds like something you'd be interested in post below or send me a DM. Add a brief description of what you are interested in / working on. Looking forward to connecting

#reddit#business-#sharing

reddit

0

0.882

mr_t_forhire•This week

Started a content marketing agency 8 years ago - $0 to $7,863,052 (2025 update)

Hey friends, My name is Tyler and for the past 8 years, I’ve been documenting my experience building a content marketing agency called Optimist. Year 1 — 0 to $500k ARR Year 2 — $500k to $1MM ARR Year 3 — $1MM ARR to $1.5MM(ish) ARR Year 4 — $3,333,686 Revenue Year 5 — $4,539,659 Revenue Year 6 — $5,974,324 Revenue Year 7 - $6,815,503 Revenue (Edit: Seems like links are banned now. You can check my post history for all of my previous updates with lessons and learnings.) How Optimist Works First, an overview/recap of the Optimist business model: We operate as a “collective” of full time/professional freelancers Everyone aside from me is a contractor Entirely remote/distributed team We pay freelancers a flat fee for most work, working out to roughly $65-100/hour. Clients pay us a flat monthly fee for full-service content marketing (research, strategy, writing, editing, design/photography, reporting and analytics, targeted linkbuilding, and more)\ Packages range in price from \~$10-20k/mo \This is something we are revisiting now* The Financials In 2024, we posted $1,032,035.34 in revenue. This brings our lifetime revenue to $7,863,052. Here’s our monthly revenue from January 2017 to December of 2024. (Edit: Seems like I'm not allowed to link to the chart.) The good news: Revenue is up 23% YoY. EBITDA in Q4 trending up 1-2 points. We hosted our first retreat in 4 years, going to Ireland with about half the team. The bad news: Our revenue is still historically low. At $1MM for the year, we’re down about 33% from our previous years over $1.5MM. Revenue has been rocky. It doesn’t feel like we’ve really “recovered” from the bumps last year. The trend doesn’t really look great. Even though, anecdotally, it feels like we are moving in a good direction. EBITDA is still hovering at around 7%. Would love to get that closer to 20%. (For those who may ask: I’m calculating EBITDA after paying taxes and W2 portion of my income.) — Almost every year, my update starts the same way: This has been a year of growth and change. Both for my business—and me personally. 2024 was no different. I guess that tells you something about entrepreneurship. It’s a lot more like sailing a ship than driving a car. You’re constantly adapting, tides are shifting, and any blip of calm is usually just a moment before the next storm. As with past years, there’s a lot to unpack from the last 12 months. Here we go again. Everything is Burning In the last 2 years, everything has turned upside down in the world of content and SEO. Back in 2020, we made a big decision to re-position the agency. (See post history) We decided to narrow our focus to our most successful, profitable, and consistent segment of clients and re-work our entire operation to focus on serving them. We defined our ICP as: \~Series A ($10mm+ funding) with 6-12 months runway to scale organic as a channel Product-led company with “simple” sales cycle involving fewer stakeholders Demonstrable opportunity to use SEO to drive business growth Our services: Content focused on growing organic search (SEO) Full-service engagements that included research, planning, writing, design, reporting And our engagement structure: Engaged directly with an executive; ownership over strategy and day-to-day execution 1-2 points of contact or stakeholders Strategic partner that drives business growth (not a service vendor who makes content) Most importantly, we decided that we were no longer going to offer a broader range of content that we used to sell. That included everything from thought leadership content to case studies and ebooks. We doubled-down on “SEO content” for product-led SaaS companies. And this worked phenomenally for us. We started bringing on more clients than ever. We developed a lot of internal system and processes that helped us scale and take on more work than we’ve ever had and drive great outcomes for our ideal clients. But in 2023 and 2024, things started going awry. One big change, of course, was the rise of AI. Many companies and executives (and writers) feel that AI can write content just as well as an agency like ours. That made it a lot harder to sell a $10,000 per month engagement when they feel like the bulk of the work could be “done for free.” (Lots of thoughts on this if you want my opinions.) But it wasn’t just that. Google also started tinkering with their algorithm, introducing new features like AI Overviews, and generally changing the rules of the game. This created 3 big shifts in our world: The perceived value of content (especially “SEO content”) dropped dramatically in many people’s minds because of AI’s writing capabilities SEO became less predictable as a source of traffic and revenue It’s harder than ever for startups and smaller companies to rank for valuable keywords (let alone generate any meaningful traffic or revenue from them) The effect? The middle of the content market has hollowed out. People—like us—providing good, human-crafted content aimed on driving SEO growth saw a dramatic decline in demand. We felt it all year. Fewer and fewer leads. The leads we did see usually scoffed at our prices. They were indexing us against the cost of content mills and mass-produced AI articles. It was a time of soul-searching and looking for a way forward. I spent the first half of the year convinced that the only way to survive was to run toward the fire. We have to build our own AI workflows. We have to cut our rates internally. We have to get faster and cheaper to stay competitive with the agencies offering the same number of deliverables for a fraction of our rates. It’s the only way forward. But then I asked myself a question… Is this the game I actually want to play? As an entrepreneur, do I want to run a business where I’m competing mostly on price and efficiency rather than quality and value? Do I want to hop into a race toward cheaper and cheaper content? Do I want to help people chase a dwindling amount of organic traffic that’s shrinking in value? No. That’s not the game I want to play. That’s not a business I want to run. I don’t want to be in the content mill business. So I decided to turn the wheel—again. Repositioning Part II: Electric Boogaloo What do you do when the whole world shifts around you and the things that used to work aren’t working anymore? You pivot. You re-position the business and move in another direction. So that’s what we decided to do. Again. There was only one problem: I honestly wasn’t sure what opportunities existed in the content marketing industry outside of what we were already doing. We lived in a little echo chamber of startups and SEO. It felt like the whole market was on fire and I had fight through the smoke to find an escape hatch. So I started making calls. Good ol’ fashioned market research. I reached out to a few dozen marketing and content leaders at a bunch of different companies. I got on the phone and just asked lots of questions about their content programs, their goals, and their pain points. I wanted to understand what was happening in the market and how we could be valuable. And, luckily, this process really paid off. I learned a lot about the fragmentation happening across content and how views were shifting. I noticed key trends and how our old target market really wasn’t buying what we were selling. Startups and small companies are no longer willing to invest in an agency like ours. If they were doing content and SEO at all, they were focused entirely on using AI to scale output and minimize costs. VC money is still scarce and venture-backed companies are more focused on profitability than pure growth and raising another round. Larger companies (\~500+ employees) are doing more content than ever and drowning in content production. They want to focus on strategy but can barely tread water keeping up with content requests from sales, demand gen, the CEO, and everyone else. Many of the companies still investing in content are looking at channels and formats outside of SEO. Things like thought leadership, data reports, interview-driven content, and more. They see it as a way to stand out from the crowd of “bland SEO content.” Content needs are constantly in flux. They range from data reports and blog posts to product one-pagers. The idea of a fixed-scope retainer is a total mismatch for the needs of most companies. All of this led to the logical conclusion: We were talking to the wrong people about the wrong things\.\ Many companies came to one of two logical conclusions: SEO is a risky bet, so it’s gotta be a moonshot—super-low cost with a possibility for a big upside (i.e., use AI to crank out lots of content. If it works, great. If it doesn’t, then at least we aren’t out much money.) SEO is a risky bet, so we should diversify into other strategies and channels to drive growth (i.e., shift our budget from SEO and keyword-focused content to video, podcasts, thought leadership, social, etc) Unless we were going to lean into AI and dramatically cut our costs and rates, our old buyers weren’t interested. And the segment of the market that needs our help most are looking primarily for production support across a big range of content types. They’re not looking for a team to run a full-blown program focused entirely on SEO. So we had to go back to the drawing board. I’ve written before about our basic approach to repositioning the business. But, ultimately it comes down to identifying our unique strengths as a team and then connecting them to needs in the market. After reviewing the insights from my discussions and taking another hard look at our business and our strengths, I decided on a new direction: Move upmarket: Serve mid-size to enterprise businesses with \~500-5,000 employees instead of startups Focus on content that supports a broader range of business goals instead of solely on SEO and organic growth (e.g., sales, demand gen, brand, etc) Shift back to our broader playbook of content deliverables, including thought leadership, data studies, and more Focus on content execution and production to support an internally-directed content strategy across multiple functions In a way, it’s sort of a reverse-niche move. Rather than zooming in specifically on driving organic growth for startups, we want to be more of an end-to-end content production partner that solves issues of execution and operations for all kinds of content teams. It’s early days, but the response here has been promising. We’ve seen an uptick in leads through Q4. And more companies in our pipeline fit the new ICP. They’re bigger, often have more budget. (But they move more slowly). We should know by the end of the quarter if this maneuver is truly paying off. Hopefully, this will work out. Hopefully our research and strategy are right and we’ll find a soft landing serving a different type of client. If it doesn’t? Then it will be time to make some harder decisions. As I already mentioned, I’m not interested in the race to the bottom of AI content. And if that’s the only game left in town, then it might be time to think hard about a much bigger change. — To be done: Build new content playbooks for expanded deliverables Build new showcase page for expanded deliverables Retooling the Operation It’s easy to say we’re doing something new. It’s a lot harder to actually do it—and do it well. Beyond just changing our positioning, we have to do open-heart surgery on the entire content operation behind the scenes. We need to create new systems that work for a broader range of content types, formats, and goals. Here’s the first rub: All of our workflows are tooled specifically for SEO-focused content. Every template, worksheet, and process that we’ve built and scaled in the last 5 years assumes that the primary goal of every piece of content is SEO. Even something as simple as requiring a target keyword is a blocker in a world where we’re not entirely focused on SEO. This is relatively easy to fix, but it requires several key changes: Update content calendars to make keywords optional Update workflows to determine whether we need an optimization report for each deliverable Next, we need to break down the deliverables into parts rather than a single line item. In our old system, we would plan content as a single row in a Content Calendar spreadsheet. It was a really wide sheet with lots of fields where we’d define the dimensions of each individual article. This was very efficient and simple to follow. But every article had the same overall scope when it came to the workflow. In Asana (our project management tool), all of the steps in the creation were strung together in a single task. We would create a few basic templates for each client, and then each piece would flow through the same steps: Briefing Writing Editing Design etc. If we had anything that didn’t fit into the “standard” workflow, we’d just tag it in the calendar with an unofficial notation \[USING BRACKETS\]. It worked. But it wasn’t ideal. Now we need the steps to be more modular. Imagine, for example, a client asks us to create a mix of deliverables: 1 article with writing + design 1 content brief 1 long-form ebook with an interview + writing + design Each of these would require its own steps and its own workflow. We need to break down the work to accommodate for a wider variety of workflows and variables. This means we need to update the fields and structure of our calendar to accommodate for the new dimensions—while also keeping the planning process simple and manageable. This leads to the next challenge: The number of “products” that we’re offering could be almost infinite. Just looking at the example scope above, you can mix and match all of these different building blocks to create a huge variety of different types of work, each requiring its own workflow. This is part of the reason we pivoted away from this model to focus on a productized, SEO-focused content service back in 2020. Take something as simple as a case study. On the surface, it seems like one deliverable that can be easily scoped and priced, right? Well, unpack what goes into a case study: Is there already source material from the customer or do we need to conduct an interview? How long is it? Is it a short overview case study or a long-form narrative? Does it need images and graphics? How many? Each of these variables opens up 2-3 possibilities. And when you combine them, we end up with something like 10 possible permutations for this single type of deliverable. It gets a bit messy. But not only do we have to figure out how to scope and price all for all of these variables, we also have to figure out how to account for these variables in the execution. We have to specify—for every deliverable—what type it is, how long, which steps are involved and not involved, the timeline for delivery, and all of the other factors. We’re approaching infinite complexity, here. We have to figure out a system that allows for a high level of flexibility to serve the diverse needs of our clients but is also productized enough that we can build workflows, process, and templates to deliver the work. I’ve spent the last few months designing that system. Failed Attempt #1: Ultra-Productization In my first pass, I tried to make it as straight forward as possible. Just sit down, make a list of all of the possible deliverables we could provide and then assign them specific scopes and services. Want a case study? Okay that’ll include an interview, up to 2,000 words of content, and 5 custom graphics. It costs $X. But this solution quickly fell apart when we started testing it against real-world scenarios. What if the client provided the brief instead of us creating one? What if they didn’t want graphics? What if this particular case study really needs to be 3,000 words but all of the others should be 2,000? In order for this system to work, we’d need to individual scope and price all of these permutations of each productized service. Then we’d need to somehow keep track of all of these and make sure that we accurately scope, price, and deliver them across dozens of clients. It’s sort of like a restaurant handling food allergies by creating separate versions of every single dish to account for every individual type of allergy. Most restaurants have figured out that it makes way more sense to have a “standard” and an “allergy-free” version. Then you only need 2 options to cover 100% of the cases. Onto the next option. Failed Attempt #2: Deliverable-Agnostic Services Next, I sat down with my head of Ops, Katy, to try to map it out. We took a big step back and said: Why does the deliverable itself even matter? At the end of the day, what we’re selling is just a few types of work (research, writing, editing, design, etc) that can be packaged up in an infinite number of ways. Rather than try to define deliverables, shouldn’t we leave it open ended for maximum flexibility? From there, we decided to break down everything into ultra-modular building blocks. We started working on this super complex system of modular deliverables where we would have services like writing, design, editing, etc—plus a sliding scale for different scopes like the length of writing or the number of images. In theory, it would allow us to mix and match any combination of services to create custom deliverables for the client. In fact, we wanted the work to be deliverable-agnostic. That way we could mold it to fit any client’s needs and deliver any type of content, regardless of the format or goal. Want a 5,000-word case study with 15 custom graphics? That’ll be $X. Want a 2,000-word blog post with an interview and no visuals? $Y. Just want us to create 10 briefs, you handle the writing, and we do design? It’s $Z. Again, this feels like a reasonable solution. But it quickly spiraled out of amuck. (That’s an Office reference.) For this to work, we need to have incredibly precise scoping process for every single deliverable. Before we can begin work (or even quote a price), we need to know pretty much the exact word count of the final article, for example. In the real world? This almost never happens. The content is as long as the content needs to be. Clients rarely know if the blog post should be 2,000 words or 3,000 words. They just want good content. We have a general ballpark, but we can rarely dial it in within just 1,000 words until we’ve done enough research to create the brief. Plus, from a packaging and pricing perspective, it introduces all kind of weird scenarios where clients will owe exactly $10,321 for this ultra-specific combination of services. We were building an open system that could accommodate any and all types of potential deliverables. On the face that seems great because it makes us incredibly flexible. In reality, the ambiguity actually works against us. It makes it harder for us to communicate to clients clearly about what they’ll get, how much it will cost, and how long it will take. That, of course, also means that it hurts our client relationships. (This actually kind of goes back to my personal learnings, which I’ll mention in a bit. I tend to be a “let’s leave things vague so we don’t have to limit our options” kind of person. But I’m working on fixing this to be more precise, specific, and clear in everything that we do.) Dialing It In: Building a Closed System We were trying to build an open system. We need to build a closed system. We need to force clarity and get specific about what we do, what we don’t do, and how much it all costs. Then we need a system to expand on that closed system—add new types of deliverables, new content playbooks, and new workflows if and when the need arises. With that in mind, we can start by mapping out the key dimensions of any type of deliverable that we would ever want to deliver. These are the universal dimensions that determine the scope, workflow, and price of any deliverable—regardless of the specific type output. Dimensions are: Brief scope Writing + editing scope Design scope Interview scope Revision (rounds) Scope, essentially, just tells us how many words, graphics, interviews, etc are required for the content we’re creating. In our first crack at the system, we got super granular with these scopes. But to help force a more manageable system, we realized that we didn’t need tiny increments for most of this work. Instead, we just need boundaries—you pay $X for up to Y words. We still need some variability around the scope of these articles. Obviously, most clients won’t be willing to pay the same price for a 1,000-word article as a 10,000-word article. But we can be smarter about the realistic break points. We boiled it down to the most common ranges: (Up to) 250 words 1,000 words 3,000 words 6,000 words 10,000 words This gives us a much more manageable number of variables. But we still haven’t exactly closed the system. We need one final dimension: Deliverable type. This tells us what we’re actually building with these building blocks. This is how we’ll put a cap on the potentially infinite number of combinations we could offer. The deliverable type will define what the final product should look like (e.g., blog post, case study, ebook, etc). And it will also give us a way to put standards and expectations around different types of deliverables that we want to offer. Then we can expand on this list of deliverables to offer new services. In the mean time, only the deliverables that we have already defined are, “on the menu,” so to speak. If a client comes to us and asks for something like a podcast summary article (which we don’t currently offer), we’ll have to either say we can’t provide that work or create a new deliverable type and define the dimensions of that specific piece. But here’s the kicker: No matter the deliverable type, it has to still fit within the scopes we’ve already defined. And the pricing will be the same. This means that if you’re looking for our team to write up to 1,000 words of content, it costs the same amount—whether it’s a blog post, an ebook, a LinkedIn post, or anything else. Rather than trying to retool our entire system to offer this new podcast summary article deliverable, we’ll just create the new deliverable type, add it to the list of options, and it’s ready to sell with the pre-defined dimensions we’ve already identified. To do: Update onboarding workflow Update contracts and scope documents Dial in new briefing process Know Thyself For the last year, I’ve been going through personal therapy. (Huge shout out to my wife, Laura, for her support and encouragement throughout the process.) It’s taught me a lot about myself and my tendencies. It’s helped me find some of my weaknesses and think about how I can improve as a person, as a partner, and as an entrepreneur. And it’s forced me to face a lot of hard truths. For example, consider some of the critical decisions I’ve made for my business: Unconventional freelance “collective” model No formal management structure Open-ended retainers with near-infinite flexibility General contracts without defined scope “Take it or leave it” approach to sales and marketing Over the years, I’ve talked about almost everything on this list as a huge advantage. I saw these things as a reflection of how I wanted to do things differently and better than other companies. But now, I see them more as a reflection of my fears and insecurities. Why did I design my business like this? Why do I want so much “flexibility” and why do I want things left open-ended rather than clearly defined? One reason that could clearly explain it: I’m avoidant. If you’re not steeped in the world of therapy, this basically means that my fight or flight response gets turned all the way to “flight.” If I’m unhappy or uncomfortable, my gut reaction is usually to withdraw from the situation. I see commitment and specificity as a prelude to future conflict. And I avoid conflict whenever possible. So I built my business to minimize it. If I don’t have a specific schedule of work that I’m accountable for delivering, then we can fudge the numbers a bit and hope they even out in the end. If I don’t set a specific standard for the length of an article, then I don’t have to let the client know when their request exceeds that limit. Conflict….avoided? Now, that’s not to say that everything I’ve built was wrong or bad. There is a lot of value in having flexibility in your business. For example, I would say that our flexible retainers are, overall, an advantage. Clients have changing needs. Having flexibility to quickly adapt to those needs can be a huge value add. And not everything can be clearly defined upfront (at least not without a massive amount of time and work just to decide how long to write an article). Overly-rigid structures and processes can be just as problematic as loosey-goosey ones. But, on the whole, I realized that my avoidant tendencies and laissez faire approach to management have left a vacuum in many areas. The places where I avoided specificity were often the places where there was the most confusion, uncertainty, and frustration from the team and from clients. People simply didn’t know what to expect or what was expected of them. Ironically, this often creates the conflict I’m trying to avoid. For example, if I don’t give feedback to people on my team, then they feel uneasy about their work. Or they make assumptions about expectations that don’t match what I’m actually expecting. Then the client might get upset, I might get upset, and our team members may be upset. Conflict definitely not avoided. This happens on the client side, too. If we don’t define a specific timeline when something will be delivered, the client might expect it sooner than we can deliver—creating frustration when we don’t meet their expectation. This conflict actually would have been avoided if we set clearer expectations upfront. But we didn’t do that. I didn’t do that. So it’s time to step up and close the gaps. Stepping Up and Closing the Gaps If I’m going to address these gaps and create more clarity and stability, I have to step up. Both personally and professionally. I have to actually face the fear and uncertainty that drives me to be avoidant. And then apply that to my business in meaningful ways that aren’t cop-out ways of kinda-sorta providing structure without really doing it. I’ve gotta be all in. This means: Fill the gaps where I rely on other people to do things that aren’t really their job but I haven’t put someone in place to do it Set and maintain expectations about our internal work processes, policies, and standards Define clear boundaries on things like roles, timelines, budgets, and scopes Now, this isn’t going to happen overnight. And just because I say that I need to step up to close these gaps doesn’t mean that I need to be the one who’s responsible for them (at least not forever). It just means that, as the business leader, I need to make sure the gaps get filled—by me or by someone else who has been specifically charged with owning that part of the operation. So, this is probably my #1 focus over the coming quarter. And it starts by identifying the gaps that exist. Then, step into those gaps myself, pay someone else to fill that role, or figure out how to eliminate the gap another way. This means going all the way back to the most basic decisions in our business. One of the foundational things about Optimist is being a “different kind” of agency. I always wanted to build something that solved for the bureaucracy, hierarchy, and siloed structure of agencies. If a client has feedback, they should be able to talk directly to the person doing the work rather than going through 3 layers of account management and creative directors. So I tried to be clever. I tried to design all kinds of systems and processes that eliminated these middle rungs. (In retrospect, what I was actually doing was designing a system that played into my avoidant tendencies and made it easy to abdicate responsibility for lots of things.) Since we didn’t want to create hierarchy, we never implemented things like Junior and Senior roles. We never hired someone to manage or direct the individual creatives. We didn’t have Directors or VPs. (Hell, we barely had a project manager for the first several years of existence.) This aversion to hierarchy aligned with our values around elevating ownership and collective contribution. I still believe in the value a flat structure. But a flat structure doesn’t eliminate the complexity of a growing business. No one to review writers and give them 1:1 feedback? I guess I’ll just have to do that….when I have some spare time. No Content Director? Okay, well someone needs to manage our content playbooks and roll out new ones. Just add it to my task list. Our flat structure didn’t eliminate the need for these roles. It just eliminated the people to do them. All of those unfilled roles ultimately fell back on me or our ops person, Katy. Of course, this isn’t the first time we’ve recognized this. We’ve known there were growing holes in our business as it’s gotten bigger and more complex. Over the years, we’ve experimented with different ways to solve for it. The Old Solution: Distributed Ops One system we designed was a “distributed ops” framework. Basically, we had one person who was the head of ops (at the time, we considered anything that was non-client-facing to be “ops”). They’d plan and organize all of the various things that needed to happen around Optimist. Then they’d assign out the work to whoever was able to help. We had a whole system for tying this into the our profit share and even gave people “Partner” status based on their contributions to ops. It worked—kinda. One big downfall is that all of the tasks and projects were ad hoc. People would pick up jobs, but they didn’t have much context or expertise to apply. So the output often varied. Since we were trying to maintain a flat structure, there was minimal oversight or management of the work. In other words, we didn’t always get the best results. But, more importantly, we still didn’t close all of the gaps entirely. Because everything was an ad-hoc list of tasks and projects, we never really had the “big picture” view of everything that needed to be done across the business. This also meant we rarely had clarity on what was important, what was trivial, and what was critical. We need a better system. Stop Reinventing the Wheel (And Create a Damn Org Chart) It’s time to get serious about filling the gaps in our business. It can’t be a half-fix or an ad hoc set of projects and tasks. We need clarity on the roles that need to be filled and then fill them. The first step here is to create an org chart. A real one. Map out all of the jobs that need to be done for Optimist to be successful besides just writers and designers. Roles like: Content director Design director SEO manager Reporting Finance Account management Business development Sales Marketing Project management It feels a bit laughable listing all of these roles. Because most are either empty or have my name attached to them. And that’s the problem. I can’t do everything. And all of the empty roles are gaps in our structure—places where people aren’t getting the direction, feedback, or guidance they need to do their best work. Or where things just aren’t being done consistently. Content director, for example, should be responsible for steering the output of our content strategists, writers, and editors. They’re not micromanaging every deliverable. But they give feedback, set overall policy, and help our team identify opportunities to get better. Right now we don’t have anyone in that role. Which means it’s my job—when I have time. Looking at the org chart (a real org chart that I actually built to help with this), it’s plain as day how many roles look like this. Even if we aren’t going to implement a traditional agency structure and a strict hierarchy, we still need to address these gaps. And the only way for that to happen is face the reality and then create a plan to close the gaps. Now that we have a list of theoretical roles, we need to clearly define the responsibilities and boundaries of those roles to make sure they cover everything that actually needs to happen. Then we can begin the process of delegating, assigning, hiring, and otherwise addressing each one. So that’s what I need to do. To be done: Create job descriptions for all of the roles we need to fill Hire Biz Dev role Hire Account Lead role(s) Hire Head of Content Playing Offense As we move into Q1 of 2025 and I reflect on the tumultuous few years we’ve had, one thought keeps running through my head. We need to play offense. Most of the last 1-2 years was reacting to changes that were happening around us. Trying to make sense and chart a new path forward. Reeling. But what I really want—as a person and as an entrepreneur—is to be proactive. I want to think and plan ahead. Figure out where we want to go before we’re forced to change course by something that’s out of our control. So my overarching focus for Q1 is playing offense. Thinking longer term. Getting ahead of the daily deluge and creating space to be more proactive, innovative, and forward thinking. To do: Pilot new content formats Audit and update our own content strategy Improve feedback workflows Build out long-term roadmap for 1-2 years for Optimist Final Note on Follow-Through and Cadence In my reflection this year, one of the things I’ve realized is how helpful these posts are for me. I process by writing. So I actually end up making a lot of decisions and seeing things more clearly each time I sit down to reflect and write my yearly recap. It also gives me a space to hold myself accountable for the things I said I would do. So, I’m doing two things a bit differently from here on out. First: I’m identifying clear action items that I’m holding myself accountable for getting done in the next 3 months (listed in the above sections). In each future update, I’ll do an accounting of what I got done and what wasn’t finished (and why). Second: I’m going to start writing shorter quarterly updates. This will gives me more chances each year to reflect, process, and make decisions. Plus it gives me a shorter feedback loop for the action items that I identified above. (See—playing offense.) — Okay friends, enemies, and frenemies. This is my first update for 2025. Glad to share with y’all. And thanks to everyone who’s read, commented, reached out, and shared their own experiences over the years. We are all the accumulation of our connections and our experiences. As always, I will pop in to respond to comments and answer questions. Feel free to share your thoughts, questions, and general disdain down below. Cheers, Tyler

#reddit#started#content

reddit

0

0.543

DrJigsaw•This week

101 best SEO tips to help you drive traffic in 2k21

Hey guys! I don't have to tell you how SEO can be good for your business - you can drive leads to your SaaS on autopilot, drive traffic to your store/gym/bar/whatever, etc. The thing with SEO, though, is that most SEO tips on the internet are just not that good. Most of the said tips: Are way too simple & basic (“add meta descriptions to your images”*) Are not impactful. Sure, adding that meta tag to an image is important, but that’s not what’s going to drive traffic to your website Don’t talk much about SEO strategy (which is ultimately the most important thing for SEO). Sure, on-page SEO is great, but you sure as hell won't drive much traffic if you can't hire the right writers to scale your content. And to drive serious SEO traffic, you'll need a LOT more than that. Over the past few years, my and my co-founder have helped grow websites to over 200k+ monthly traffic (check out our older Reddit post if you want to learn more about us, our process, and what we do), and we compiled all our most important SEO tips and tricks, as well as case studies, research, and experiments from the web, into this article. Hope you like it ;) If you think we missed something super important, let us know and we'll add it to the list. And btw, we also published this article on our own blog with images, smart filters, and all that good stuff. If you want to check it out, click here. That said, grab some coffee (or beer) & let's dive in - this is going to be a long one. SEO Strategy Tips Tip #1. A Lot of SEO Tips On The Internet Are NOT Necessarily Factual A lot of the SEO content you’ll read on the internet will be based on personal experiences and hearsay. Unfortunately, Google is a bit vague about SEO advice, so you have to rely more on experiments conducted by SEO pros in the community. So, sometimes, a lot of this information is questionable, wrong, or simply based on inaccurate data.  What we’re getting at here is, whenever you hear some new SEO advice, take it with a grain of salt. Google it to double-check other sources, and really understand what this SEO advice is based on (instead of just taking it at face value). Tip #2. SEO Takes Time - Get Used to It Any way you spin it, SEO takes time.  It can take around 6 months to 2 years (depending on the competition in your niche) before you start seeing some serious results.  So, don’t get disappointed if you don’t see any results within 3 months of publishing content. Tip #3. SEO Isn’t The Best Channel for Everyone That said, if you need results for your business tomorrow, you might want to reconsider SEO altogether.  If you just started your business, for example, and are trying to get to break-even ASAP, SEO is a bad idea - you’ll quit before you even start seeing any results.  If that’s the case, focus on other marketing channels that can have faster results like content marketing, PPC, outreach, etc. Tip #4. Use PPC to Validate Keywords Not sure if SEO is right for your business? Do this: set up Google Search ads for the most high-intent keywords in your niche. See how well the traffic converts and then decide if it’s worthwhile to focus on SEO (and rank on these keywords organically). Tip #5. Use GSC to See If SEO Is Working While it takes a while to see SEO results, it IS possible to see if you’re going in the right direction. On a monthly basis, you can use Search Console to check if your articles are indexed by Google and if their average position is improving over time. Tip #6. Publish a TON of Content The more content you publish on your blog, the better. We recommend a minimum of 10,000 words per month and optimally 20,000 - 30,000 (especially if your website is fresh). If an agency offers you the typical “4 500-word articles per month” deal, stay away. No one’s ever gotten results in SEO with short, once-per-week articles. Tip #7. Upgrade Your Writers Got a writer that’s performing well? Hire them as an editor and get them to oversee content operations / edit other writers’ content. Then, upgrade your best editor to Head of Content and get them to manage the entire editor / writer ops. Tip #8. Use Backlink Data to Prioritize Content When doing keyword research, gather the backlink data of the top 3 ranking articles and add it to your sheet. Then, use this data to help you prioritize which keywords to focus on first. We usually prioritize keywords that have lower competition, high traffic, and a medium to high buyer intent. Tip #9. Conduct In-Depth Keyword Research Make your initial keyword research as comprehensive as possible. This will give you a much more realistic view of your niche and allow you to prioritize content the right way. We usually aim for 100 to 300 keywords (depending on the niche) for the initial keyword research when we start working with a client. Tip #10. Start With Competitive Analysis Start every keyword research with competitive analysis. Extract the keywords your top 3 competitors are ranking on.  Then, use them as inspiration and build upon it. Use tools like UberSuggest to help generate new keyword ideas. Tip #11. Get SEMrush of Ahrefs You NEED SEMrush or Ahrefs, there’s no doubt about it. While they might seem expensive at a glance (99 USD per month billed annually), they’re going to save you a lot of manpower doing menial SEO tasks. Tip #12. Don’t Overdo It With SEO Tools Don’t overdo it with SEO tools. There are hundreds of those out there, and if you’re the type that’s into SaaS, you might be tempted to play around with dozens at a time. And yes, to be fair, most of these tools ARE helpful one way or another. To effectively do organic SEO, though, you don’t really need that many tools. In most cases, you just need the following: SEMrush/Ahrefs Screaming Frog RankMath/Yoast SEO Whichever outreach tool you prefer (our favorite is snov.io). Tip #13. Try Some of the Optional Tools In addition to the tools we mentioned before, you can also try the following 2 which are pretty useful & popular in the SEO community: Surfer SEO - helps with on-page SEO and creating content briefs for writers. ClusterAI - tool that helps simplify keyword research & save time. Tip #14. Constantly Source Writers Want to take your content production to the next level? You’ll need to hire more writers.  There is, however, one thing that makes this really, really difficult: 95 - 99% of writers applying for your gigs won’t be relevant. Up to 80% will be awful at writing, and the remainder just won’t be relevant for your niche. So, in order to scale your writing team, we recommend sourcing constantly, and not just once every few months. Tip #15. Create a Process for Writer Filtering As we just mentioned, when sourcing writers, you’ll be getting a ton of applicants, but most won’t be qualified. Fun fact \- every single time we post a job ad on ProBlogger, we get around 300 - 500 applications (most of which are totally not relevant). Trust us, you don’t want to spend your time going through such a huge list and checking out the writer samples. So, instead, we recommend you do this: Hire a virtual assistant to own the process of evaluating and short-listing writers. Create a process for evaluating writers. We recommend evaluating writers by: Level of English. If their samples aren’t fluent, they’re not relevant. Quality of Samples. Are the samples engaging / long-form content, or are they boring 500-word copy-pastes? Technical Knowledge. Has the writer written about a hard-to-explain topic before? Anyone can write about simple topics like traveling - you want to look for someone who knows how to research a new topic and explain it in a simple and easy to read way. If someone’s written about how to create a perfect cover letter, they can probably write about traveling, but the opposite isn’t true. The VA constantly evaluates new applicants and forwards the relevant ones to the editor. The editor goes through the short-listed writers and gives them trial tasks and hires the ones that perform well. Tip #16. Use The Right Websites to Source Writers “Is UpWork any good?” This question pops up on social media time and time again. If you ask us, no, UpWork is not good at all. Of course, there are qualified writers there (just like anywhere else), but from our experience, those writers are few and far in-between. Instead, here are some of our favorite ways to source writers: Cult of Copy Job Board ProBlogger Headhunting on LinkedIn If you really want to use UpWork, use it for headhunting (instead of posting a job ad) Tip #17. Hire Writers the Right Way If you want to seriously scale your content production, hire your writers full-time. This (especially) makes sense if you’re a content marketing agency that creates a TON of content for clients all the time. If you’re doing SEO just for your own blog, though, it usually makes more sense to use freelancers. Tip #18. Topic Authority Matters Google keeps your website's authoritativeness in mind. Meaning, if you have 100 articles on digital marketing, you’re probably more of an authority on the topic than someone that has just 10. Hence, Google is a lot more likely to reward you with better rankings. This is also partially why content volume really matters: the more frequently you publish content, the sooner Google will view you as an authority. Tip #19. Focus on One Niche at a Time Let’s say your blog covers the following topics: sales, accounting, and business management.  You’re more likely to rank if you have 30 articles on a single topic (e.g. accounting) than if you have 10 articles on each. So, we recommend you double-down on one niche instead of spreading your content team thin with different topics. Tip #20. Don’t Fret on the Details While technical SEO is important, you shouldn’t get too hung up on it.  Sure, there are thousands of technical tips you can find on the internet, and most of them DO matter. The truth, though, is that Google won’t punish you just because your website doesn’t load in 3 milliseconds or there’s a meta description missing on a single page. Especially if you have SEO fundamentals done right: Get your website to run as fast as possible. Create a ton of good SEO content. Get backlinks for your website on a regular basis. You’ll still rank, even if your website isn’t 100% optimized. Tip #21. Do Yourself a Favor and Hire a VA There are a TON of boring SEO tasks that your team should really not be wasting time with. So, hire a full-time VA to help with all that. Some tasks you want to outsource include gathering contacts to reach out to for link-building, uploading articles on WordPress, etc. Tip #22. Google Isn’t Everything While Google IS the dominant search engine in most parts of the world, there ARE countries with other popular search engines.  If you want to improve your SEO in China, for example, you should be more concerned with ranking on Baidu. Targeting Russia? Focus on Yandex. Tip #23. No, Voice Search is Still Not Relevant Voice search is not and will not be relevant (no matter what sensationalist articles might say). It’s just too impractical for most search queries to use voice (as opposed to traditional search). Tip #24. SEO Is Not Dead SEO is not dead and will still be relevant decades down the line. Every year, there’s a sensationalist article talking about this.  Ignore those. Tip #25. Doing Local SEO? Focus on Service Pages If you’re doing local SEO, focus on creating service-based landing pages instead of content.  E.g. if you’re an accounting firm based in Boston, you can make a landing page about /accounting-firm-boston/, /tax-accounting-boston/, /cpa-boston/, and so on. Thing is, you don’t really need to rank on global search terms - you just won’t get leads from there. Even if you ranked on the term “financial accounting,” it wouldn’t really matter for your bottom line that much. Tip #26. Learn More on Local SEO Speaking of local SEO, we definitely don’t do the topic justice in this guide. There’s a lot more you need to know to do local SEO effectively and some of it goes against the general SEO advice we talk about in this article (e.g. you don't necessarily need blog content for local SEO). We're going to publish an article on that soon enough, so if you want to check it out, DM me and I'll hit you up when it's up. Tip #27. Avoid Vanity Metrics Don’t get side-tracked by vanity metrics.  At the end of the day, you should care about how your traffic impacts your bottom line. Fat graphs and lots of traffic are nice and all, but none of it matters if the traffic doesn’t have the right search intent to convert to your product/service. Tip #28. Struggling With SEO? Hire an Expert Failing to make SEO work for your business? When in doubt, hire an organic SEO consultant or an SEO agency.  The #1 benefit of hiring an SEO agency or consultant is that they’ve been there and done that - more than once. They might be able to catch issues an inexperienced SEO can’t. Tip #29. Engage With the Community Need a couple of SEO questions answered?  SEO pros are super helpful & easy to reach! Join these Facebook groups and ask your question - you’ll get about a dozen helpful answers! SEO Signals Lab SEO & Content Marketing The Proper SEO Group. Tip #30. Stay Up to Date With SEO Trends SEO is always changing - Google is constantly pumping out new updates that have a significant impact on how the game is played.  Make sure to stay up to date with the latest SEO trends and Google updates by following the Google Search Central blog. Tip #31. Increase Organic CTR With PPC Want to get the most out of your rankings? Run PPC ads for your best keywords. Googlers who first see your ad are more likely to click your organic listing. Content & On-Page SEO Tips Tip #32. Create 50% Longer Content On average, we recommend you create an article that’s around 50% longer than the best article ranking on the keyword.  One small exception, though, is if you’re in a super competitive niche and all top-ranking articles are already as comprehensive as they can be. For example, in the VPN niche, all articles ranking for the keyword “best VPN” are around 10,000 - 11,000 words long. And that’s the optimal word count - even if you go beyond, you won’t be able to deliver that much value for the reader to make it worth the effort of creating the content. Tip #33. Longer Is Not Always Better Sometimes, a short-form article can get the job done much better.  For example, let’s say you’re targeting the keyword “how to tie a tie.”  The reader expects a short and simple guide, something under 500 words, and not “The Ultimate Guide to Tie Tying for 2021 \[11 Best Tips and Tricks\]” Tip #34. SEO is Not Just About Written Content Written content is not always best. Sometimes, videos can perform significantly better. E.g. If the Googler is looking to learn how to get a deadlift form right, they’re most likely going to be looking for a video. Tip #35. Don’t Forget to Follow Basic Optimization Tips For all your web pages (articles included), follow basic SEO optimization tips. E.g. include the keyword in the URL, use the right headings etc.  Just use RankMath or YoastSEO for this and you’re in the clear! Tip #36. Hire Specialized Writers When hiring content writers, try to look for ones that specialize in creating SEO content.  There are a LOT of writers on the internet, plenty of which are really good.  However, if they haven’t written SEO content before, chances are, they won’t do that good of a job. Tip #37. Use Content Outlines Speaking of writers - when working with writers, create a content outline that summarizes what the article should be about and what kind of topics it needs to cover instead of giving them a keyword and asking them to “knock themselves out.”   This makes it a lot more likely for the writer to create something that ranks. When creating content outlines, we recommend you include the following information: Target keyword Related keywords that should be mentioned in the article Article structure - which headings should the writer use? In what order? Article title Tip #38. Find Writers With Niche Knowledge Try to find a SEO content writer with some experience or past knowledge about your niche. Otherwise, they’re going to take around a month or two to become an expert. Alternatively, if you’re having difficulty finding a writer with niche knowledge, try to find someone with experience in technical or hard to explain topics. Writers who’ve written about cybersecurity in the past, for example, are a lot more likely to successfully cover other complicated topics (as opposed to, for example, a food or travel blogger). Tip #39. Keep Your Audience’s Knowledge in Mind When creating SEO content, always keep your audience’s knowledge in mind. If you’re writing about advanced finance, for example, you don’t need to teach your reader what an income statement is. If you’re writing about income statements, on the other hand, you’d want to start from the very barebone basics. Tip #40. Write for Your Audience If your readers are suit-and-tie lawyers, they’re going to expect professionally written content. 20-something hipsters? You can get away with throwing a Rick and Morty reference here and there. Tip #41. Use Grammarly Trust us, it’ll seriously make your life easier! Keep in mind, though, that the app is not a replacement for a professional editor. Tip #42. Use Hemingway Online content should be very easy to read & follow for everyone, whether they’re a senior profession with a Ph.D. or a college kid looking to learn a new topic. As such, your content should be written in a simple manner - and that’s where Hemingway comes in. It helps you keep your blog content simple. Tip #43. Create Compelling Headlines Want to drive clicks to your articles? You’ll need compelling headlines. Compare the two headlines below; which one would you click? 101 Productivity Tips \[To Get Things Done in 2021\] VS Productivity Tips Guide Exactly! To create clickable headlines, we recommend you include the following elements: Keyword Numbers Results Year (If Relevant) Tip #44. Nail Your Blog Content Formatting Format your blog posts well and avoid overly long walls of text. There’s a reason Backlinko content is so popular - it’s extremely easy to read and follow. Tip #45. Use Relevant Images In Your SEO Content Key here - relevant. Don’t just spray random stock photos of “office people smiling” around your posts; no one likes those.  Instead, add graphs, charts, screenshots, quote blocks, CSS boxes, and other engaging elements. Tip #46. Implement the Skyscraper Technique (The Right Way) Want to implement Backlinko’s skyscraper technique?  Keep this in mind before you do: not all content is meant to be promoted.  Pick a topic that fits the following criteria if you want the internet to care: It’s on an important topic. “Mega-Guide to SaaS Marketing” is good, “top 5 benefits of SaaS marketing” is not. You’re creating something significantly better than the original material. The internet is filled with mediocre content - strive to do better. Tip #47. Get The URL Slug Right for Seasonal Content If you want to rank on a seasonal keyword with one piece of content (e.g. you want to rank on “saas trends 2020, 2021, etc.”), don’t mention the year in the URL slug - keep it /saas-trends/ and just change the headline every year instead.  If you want to rank with separate articles, on the other hand (e.g. you publish a new trends report every year), include the year in the URL. Tip #48. Avoid content cannibalization.  Meaning, don’t write 2+ articles on one topic. This will confuse Google on which article it should rank. Tip #49. Don’t Overdo Outbound Links Don’t include too many outbound links in your content. Yes, including sources is good, but there is such a thing as overdoing it.  If your 1,000 word article has 20 outbound links, Google might consider it as spam (even if all those links are relevant). Tip #50. Consider “People Also Ask” To get the most out of SERP, you want to grab as many spots on the search result as possible, and this includes “people also ask (PAA):” Make a list of the topic’s PAA questions and ensure that your article answers them.  If you can’t fit the questions & answers within the article, though, you can also add an FAQ section at the end where you directly pose these questions and provide the answers. Tip #51. Optimize For Google Snippet Optimize your content for the Google Snippet. Check what’s currently ranking as the snippet. Then, try to do something similar (or even better) in terms of content and formatting. Tip #52. Get Inspired by Viral Content Want to create content that gets insane shares & links?  Reverse-engineer what has worked in the past. Look up content in your niche that went viral on Reddit, Hacker News, Facebook groups, Buzzsumo, etc. and create something similar, but significantly better. Tip #53. Avoid AI Content Tools No, robots can’t write SEO content.  If you’ve seen any of those “AI generated content tools,” you should know to stay away. The only thing those tools are (currently) good for is creating news content. Tip #54. Avoid Bad Content You will never, ever, ever rank with one 500-word article per week.  There are some SEO agencies (even the more reputable ones) that offer this as part of their service. Trust us, this is a waste of time. Tip #55. Update Your Content Regularly Check your top-performing articles annually and see if there’s anything you can do to improve them.  When most companies finally get the #1 ranking for a keyword, they leave the article alone and never touch it again… ...Until they get outranked, of course, by someone who one-upped their original article. Want to prevent this from happening? Analyze your top-performing content once a year and improve it when possible. Tip #56. Experiment With CTR Do your articles have low CTR? Experiment with different headlines and see if you can improve it.  Keep in mind, though, that what a “good CTR” is really depends on the keyword.  In some cases, the first ranking will drive 50% of the traffic. In others, it’s going to be less than 15%. Link-Building Tips Tip #57. Yes, Links Matter. Here’s What You Need to Know “Do I need backlinks to rank?” is probably one of the most common SEO questions.  The answer to the question (alongside all other SEO-related questions) is that it depends on the niche.  If your competitors don’t have a lot of backlinks, chances are, you can rank solely by creating superior content. If you’re in an extremely competitive niche (e.g. VPN, insurance, etc.), though, everyone has amazing, quality content - that’s just the baseline.  What sets top-ranking content apart from the rest is backlinks. Tip #58. Sometimes, You’ll Have to Pay For Links Unfortunately, in some niches, paying for links is unavoidable - e.g. gambling, CBD, and others. In such cases, you either need a hefty link-building budget, or a very creative link-building campaign (create a viral infographic, news-worthy story based on interesting data, etc.). Tip #59. Build Relationships, Not Links The very best link-building is actually relationship building.  Make a list of websites in your niche and build a relationship with them - don’t just spam them with the standard “hey, I have this amazing article, can you link to it?”.  If you spam, you risk ruining your reputation (and this is going to make further outreach much harder). Tip #60. Stick With The Classics At the end of the day, the most effective link-building tactics are the most straightforward ones:  Direct Outreach Broken Link-Building Guest Posting Skyscraper Technique Creating Viral Content Guestposting With Infographics Tip #61. Give, Don’t Just Take! If you’re doing link-building outreach, don’t just ask for links - give something in return.  This will significantly improve the reply rate from your outreach email. If you own a SaaS tool, for example, you can offer the bloggers you’re reaching out to free access to your software. Or, alternatively, if you’re doing a lot of guest posting, you can offer the website owner a link from the guest post in exchange for the link to your website. Tip #62. Avoid Link Resellers That guy DMing you on LinkedIn, trying to sell you links from a Google Sheet?  Don’t fall for it - most of those links are PBNs and are likely to backfire on you. Tip #63. Avoid Fiverr Like The Plague Speaking of spammy links, don’t touch anything that’s sold on Fiverr - pretty much all of the links there are useless. Tip #64. Focus on Quality Links Not all links are created equal. A link is of higher quality if it’s linked from a page that: Is NOT a PBN. Doesn’t have a lot of outbound links. If the page links to 20 other websites, each of them gets less link juice. Has a lot of (quality) backlinks. Is part of a website with a high domain authority. Is about a topic relevant to the page it’s linking to. If your article about pets has a link from an accounting blog, Google will consider it a bit suspicious. Tip #65. Data-Backed Content Just Works Data-backed content can get insane results for link-building.  For example, OKCupid used to publish interesting data & research based on how people interacted with their platform and it never failed to go viral. Each of their reports ended up being covered by dozens of news media (which got them a ton of easy links). Tip #66. Be Creative - SEO Is Marketing, After All Be novel & creative with your link-building initiatives.  Here’s the thing: the very best link-builders are not going to write about the tactics they’re using.  If they did, you’d see half the internet using the exact same tactic as them in less than a week! Which, as you can guess, would make the tactic cliche and significantly less effective. In order to get superior results with your link-building, you’ll need to be creative - think about how you can make your outreach different from what everyone does. Experiment it, measure it, and improve it till it works! Tip #67. Try HARO HARO, or Help a Reporter Out, is a platform that matches journalists with sources. You get an email every day with journalists looking for experts in specific niches, and if you pitch them right, they might feature you in their article or link to your website. Tip #68. No-Follow Links Aren’t That Bad Contrary to what you might’ve heard, no-follow links are not useless. Google uses no-follow as more of a suggestion than anything else.  There have been case studies that prove Google can disregard the no-follow tag and still reward you with increased rankings. Tip #69. Start Fresh With an Expired Domain Starting a new website? It might make sense to buy an expired one with existing backlinks (that’s in a similar niche as yours). The right domain can give you a serious boost to how fast you can rank. Tip #70. Don’t Overspend on Useless Links “Rel=sponsored” links don’t pass pagerank and hence, won’t help increase your website rankings.  So, avoid buying links from media websites like Forbes, Entrepreneur, etc. Tip #71. Promote Your Content Other than link-building, focus on organic content promotion. For example, you can repost your content on Facebook groups, LinkedIn, Reddit, etc. and focus on driving traffic.  This will actually lead to you getting links, too. We got around 95 backlinks to our SEO case study article just because of our successful content promotion. Tons of people saw the article on the net, liked it, and linked to it from their website. Tip #72. Do Expert Roundups Want to build relationships with influencers in your niche, but don’t know where to start?  Create an expert roundup article. If you’re in the sales niche, for example, you can write about Top 21 Sales Influencers in 2021 and reach out to the said influencers letting them know that they got featured. Trust us, they’ll love you for this! Tip #73. .Edu Links are Overhyped .edu links are overrated. According to John Mueller, .edu domains tend to have a ton of outbound links, and as such, Google ignores a big chunk of them. Tip #74. Build Relationships With Your Customers Little-known link-building hack: if you’re a SaaS company doing SEO, you can build relationships with your customers (the ones that are in the same topical niche as you are) and help each other build links! Tip #75. Reciprocal Links Aren’t That Bad Reciprocal links are not nearly as bad as Google makes them out to be. Sure, they can be bad at scale (if trading links is all you’re doing). Exchanging a link or two with another website / blog, though, is completely harmless in 99% of cases. Tip #76. Don’t Overspam Don’t do outreach for every single post you publish - just the big ones.  Most people already don’t care about your outreach email. Chances are, they’re going to care even less if you’re asking them to link to this new amazing article you wrote (which is about the top 5 benefits of adopting a puppy). Technical SEO Tips Tip #77. Use PageSpeed Insights If your website is extremely slow, it’s definitely going to impact your rankings. Use PageSpeed Insights to see how your website is currently performing. Tip #78. Load Speed Matters While load speed doesn’t impact rankings directly, it DOES impact your user experience. Chances are, if your page takes 5 seconds to load, but your competition’s loads instantly, the average Googler will drop off and pick them over you. Tip #79. Stick to a Low Crawl Depth Crawl depth of any page on your website should be lower than 4 (meaning, any given page should be possible to reach in no more than 3 clicks from the homepage).  Tip #80. Use Next-Gen Image Formats Next-gen image formats such as JPEG 2000, JPEG XR, and WebP can be compressed a lot better than PNG or JPG. So, when possible, use next-get formats for images on your website. Tip #81. De-Index Irrelevant Pages Hide the pages you don’t want Google to index (e.g: non-public, or unimportant pages) via your Robots.txt. If you’re a SaaS, for example, this would include most of your in-app pages or your internal knowledge base pages. Tip #82. Make Your Website Mobile-Friendly Make sure that your website is mobile-friendly. Google uses “mobile-first indexing.” Meaning, unless you have a working mobile version of your website, your rankings will seriously suffer. Tip #83. Lazy-Load Images Lazy-load your images. If your pages contain a lot of images, you MUST activate lazy-loading. This allows images that are below the screen, to be loaded only once the visitor scrolls down enough to see the image. Tip #84. Enable Gzip Compression Enable Gzip compression to allow your HTML, CSS and JS files to load faster. Tip #85. Clean Up Your Code If your website loads slowly because you have 100+ external javascript files and stylesheets being requested from the server, you can try minifying, aggregating, and inlining some of those files. Tip 86. Use Rel-Canonical Have duplicate content on your website? Use rel-canonical to show Google which version is the original (and should be prioritized for search results). Tip #87. Install an SSL Certificate Not only does an SSL certificate help keep your website safe, but it’s also a direct ranking factor. Google prioritizes websites that have SSL certificates over the ones that don’t. Tip #88. Use Correct Anchor Texts for Internal Links When linking to an internal page, mention the keyword you’re trying to rank for on that page in the anchor text. This helps Google understand that the page is, indeed, about the keyword you’re associating it with. Tip #89. Use GSC to Make Sure Your Content is Interlinked Internal links can have a serious impact on your rankings. So, make sure that all your blog posts (especially the new ones) are properly linked to/from your past content.  You can check how many links any given page has via Google Search Console. Tip #90. Bounce rate is NOT a Google ranking factor. Meaning, you can still rank high-up even with a high bounce rate. Tip #91. Don’t Fret About a High Bounce Rate Speaking of the bounce rate, you’ll see that some of your web pages have a higher-than-average bounce rate (70%+).  While this can sometimes be a cause for alarm, it’s not necessarily so. Sometimes, the search intent behind a given keyword means that you WILL have a high bounce rate even if your article is the most amazing thing ever.  E.g. if it’s a recipe page, the reader gets the recipe and bounces off (since they don’t need anything else). Tip #92. Google Will Ignore Your Meta Description More often than not, Google won’t use the meta description you provide - that’s normal. It will, instead, automatically pick a part of the text that it thinks is most relevant and use it as a meta description. Despite this, you should always add a meta description to all pages. Tip #93. Disavow Spammy & PBN Links Keep track of your backlinks and disavow anything that’s obviously spammy or PBNy. In most cases, Google will ignore these links anyway. However, you never know when a competitor is deliberately targeting you with too many spammy or PBN links (which might put you at risk for being penalized). Tip #94. Use The Correct Redirect  When permanently migrating your pages, use 301 redirect to pass on the link juice from the old page to the new one. If the redirect is temporary, use a 302 redirect instead. Tip #95. When A/B Testing, Do This A/B testing two pages? Use rel-canonical to show Google which page is the original. Tip #96. Avoid Amp DON’T use Amp.  Unless you’re a media company, Amp will negatively impact your website. Tip #97. Get Your URL Slugs Right Keep your blog URLs short and to-the-point. Good Example: apollodigital.io/blog/seo-case-study Bad Example: apollodigital.io/blog/seo-case-study-2021-0-to-200,000/ Tip #98. Avoid Dates in URLs An outdated date in your URL can hurt your CTR. Readers are more likely to click / read articles published recently than the ones written years back. Tip #99. Social Signals Matter Social signals impact your Google rankings, just not in the way you think. No, your number of shares and likes does NOT impact your ranking at all.  However, if your article goes viral and people use Google to find your article, click it, and read it, then yes, it will impact your rankings.  E.g. you read our SaaS marketing guide on Facebook, then look up “SaaS marketing” on Google, click it, and read it from there. Tip #100. Audit Your Website Frequently Every other month, crawl your website with ScreamingFrog and see if you have any broken links, 404s, etc. Tip #101. Use WordPress Not sure which CMS platform to use?  99% of the time, you’re better off with WordPress.  It has a TON of plugins that will make your life easier.  Want a drag & drop builder? Use Elementor. Wix, SiteGround and similar drag & drops are bad for SEO. Tip #102. Check Rankings the Right Way When checking on how well a post is ranking on Google Search Console, make sure to check Page AND Query to get the accurate number.  If you check just the page, it’s going to give you the average ranking on all keywords the page is ranking for (which is almost always going to be useless data). Conclusion Aaand that's about it - thanks for the read! Now, let's circle back to Tip #1 for a sec. Remember when we said a big chunk of what you read on SEO is based on personal experiences, experiments, and the like? Well, the tips we've mentioned are part of OUR experience. Chances are, you've done something that might be different (or completely goes against) our advice in this article. If that's the case, we'd love it if you let us know down in the comments. If you mention something extra-spicy, we'll even include it in this article.

#reddit#best#tips

reddit

0

1

tommo278•This week

Detailed Guide - How I've Been Self Employed for 2 Years Selling Posters

Hey everyone, bit of context before you read through this. I have been selling POD posters full time for over 2 years now. My next venture is that I have started my own Print on Demand company for posters, PrintShrimp. As one way of creating customers for our service, we are teaching people for free how to also sell posters. Here is a guide I have written on how to sell posters on Etsy. Feel free to have a read through and then check out PrintShrimp, hopefully can help some of you guys out (and get us some more customers!) All of this is also available in video format on our website too, if you prefer to learn that way. Thanks guys! And as some people asked in other subs, no this isn't written with AI 😅 This took a couple of weeks to put together! Through this guide, we will teach you everything you need to know about starting to sell posters and generate some income. We will also show you why PrintShrimp is the best POD supplier for all of your poster needs. Trust me, you won’t need much convincing.  So, why are posters the best product to sell? Also, just thought I’d quickly answer the question - why posters? If you’ve been researching Print on Demand you’ve probably come across the infinite options of t-shirts, mugs, hats, phone cases, and more. All of these are viable options, however we think posters are the perfect place to start. You can always expand into other areas further down the line! So a brief summary of why posters are the perfect product for Print on Demand: \-They are very easy to design! Posters are a very easy shape to deal with - can’t go wrong with a rectangle. This makes designing products very easy. \-Similarly to this, what you see is what you get with a poster. You can literally see your finished product as you design it in either canva or photoshop. With T-Shirts for example, you have to make your design, and then place it on a t-shirt. Then you have to coordinate with your printers the size you would like the design on the tshirt and many other variables like that. There is no messing about with posters - what you see is what you get. \-The same high quality, everywhere. With other products, if you want to reap the benefits of a printing in various countries, you need to ensure each of your global suppliers stocks the same t-shirts, is able to print in the same way, carries the same sizes etc. Again with posters you avoid all of this hassle- your products will come out the same, no matter which of our global locations are used. \-They have a very favorable profit margin. As you will see later, the cost price of posters is very low. And people are prepared to pay quite a lot for a decent bit of wall art! I have tried out other products, and the profit margin combined with the order quantity of posters makes them my most profitable product, every single time. Using PrintShrimp, you can be sure to enjoy profits of anywhere between £6 - £40 pure profit per sale.  \-They are one of the easiest to print white label. This makes them perfect for Print on Demand. Your posters are simply put in a tube, and off they go. There are no extras you need to faff around with, compared to the extra elements other products come with, such as clothing labels on t-shirts.  Picking your poster niche So, you are ready to start selling posters. Great! Now, the blessing and curse with selling posters is that there are infinite possibilities regarding what you can sell. So, it can easily be quite overwhelming at first.  The first thing I would recommend doing is having a look at what others are selling. Etsy is a wonderful place for this (and will likely be a key part of your poster selling journey). So, log on to Etsy and simply type in ‘poster’ in the search bar. Get ready to write a massive list of the broad categories and type of posters that people are selling.  If you do not have more than 50 categories written down by the end, you are doing something wrong. There are seriously an infinite amount of posters! For example, here are some popular ones to get you started: Star sign posters, Kitchen posters, World map posters, Custom Dog Portrait posters, Music posters, Movie posters, Fine art posters, Skiing posters, Girl Power posters and Football posters.  Now, you have a huge list of potential products to sell. What next? There are a few important things you need to bear in mind when picking your niche: \-Does this interest me?  Don’t make the mistake of going down a niche that didn’t actually interest you just because it would probably be a money maker. Before you know it, what can be a very fun process of making designs can become incredibly \\\monotonous, and feel like a chore\\\. You need to bear in mind that you will be spending a lot of time creating designs - if it is something you are interested in you are much less likely to get burnt out! As well, \\\creativity will flow\\\ far better if it is something you are interested in, which at the end of the day will lead to better designs that are more likely to be purchased by customers.  \-Is this within my design range? Don’t let this put you off too much. We will go through how to get started on design later on in this guide. However, it is important to note that the plain truth of it is that some niches and designs are a hell of a lot more complicated than others. For example, quote posters can essentially be designed by anyone when you learn about how to put nice fonts together in a good color scheme. On the other hand, some posters you see may have been designed with complex illustrations in a program like Illustrator. To start with, it may be better to pick a niche that seems a bit more simple to get into, as you can always expand your range with other stores further down the line. A good way of evaluating the design complexity is by identifying if this poster is \\\a lot of elements put together\\\ or is \\\a lot of elements created by the designer themselves\\\\\.\\ Design can in a lot of cases be like a jigsaw - putting colours, shapes and text together to create an image. This will be a lot easier to start with and can be learnt by anyone, compared to complex drawings and illustrations.  \-Is this niche subject to copyright issues? Time to delve deep into good old copyright. Now, when you go through Etsy, you will without a doubt see hundreds of sellers selling music album posters, car posters, movie posters and more. Obviously, these posters contain the property of musicians, companies and more and are therefore copyrighted. The annoying thing is - these are \\\a complete cash cow.\\\ If you go down the music poster route, I will honestly be surprised if you \\don’t\\ make thousands. However it is only a matter of time before the copyright strikes start rolling in and you eventually get banned from Etsy.  So I would highly recommend \\\not making this mistake\\\. Etsy is an incredible platform for selling posters, and it is a hell of a lot easier to make sales on there compared to advertising your own website. And, you \\\only get one chance on Etsy.\\\ Once you have been banned once, you are not allowed to sign up again (and they do ID checks - so you won’t be able to rejoin again under your own name).  So, don’t be shortsighted when it comes to entering Print on Demand. If you keep your designs legitimate, they will last you a lifetime and you will then later be able to crosspost them to other platforms, again without the worry of ever getting shut down.  So, how do I actually design posters? Now you have an idea of what kind of posters you want to be making, it’s time to get creative and make some designs! Photoshop (and the creative cloud in general) is probably the best for this. However, when starting out it can be a scary investment (it costs about £30 a month unless you can get a student rate!).  So, while Photoshop is preferable in the long term, when starting out you can learn the ropes of design and get going with Canva. This can be great at the start as they have a load of templates that you can use to get used to designing and experimenting (while it might be tempting to slightly modify these and sell them - this will be quite saturated on places like Etsy so we would recommend doing something new).  What size format should I use? The best design format to start with is arguably the A sizes - as all the A sizes (A5, A4, A3, A2, A1, A0) are scalable. This means that you can make all of your designs in one size, for example A3, and these designs will be ready to fit to all other A sizes. For example, if you design an A3 poster and someone orders A1, you can just upload this A3 file to PrintShrimp and it will be ready to print. There is a wide range of other sizes you should consider offering on your shop, especially as these sizes are very popular with the American market. They have a wide range of popular options, which unfortunately aren’t all scalable with each other. This does mean that you will therefore have to make some slight modifications to your design in order to be able to offer them in American sizing, in a few different aspect ratios. What you can do however is design all of your products in UK sizing, and simply redesign to fit American sizing once you have had an order. Essentially: design in UK sizing, but list in both UK and US sizing. Then when you get a non-A size order, you can quickly redesign it on demand. This means that you don’t have to make a few different versions of each poster when first designing, and can simply do a quick redesign for US sizing when you need to. Below is PrintShrimps standard size offering. We can also offer any custom sizing too, so please get in touch if you are looking for anything else. With these sizes, your poster orders will be dispatched domestically in whatever country your customer orders from. Our recommendations for starting design One thing that will not be featured in this guide is a written out explanation or guide on how to design. Honestly, I can’t think of a more boring, or frankly worse, way to learn design. When it comes to getting started, experimenting is your best friend! Just have a play around and see what you can do. It is a really fun thing to get started with, and the satisfaction of when a poster design comes together is like no other. A good way to start is honestly by straight up copying a poster you see for sale online. And we don’t mean copying to sell! But just trying to replicate other designs is a great way to get a feel for it and what you can do. We really think you will be surprised at how easy it is to pull together a lot of designs that at first can appear quite complicated! Your best friend throughout this whole process will be google. At the start you will not really know how to do anything - but learning how to look into things you want to know about design is all part of the process. At first, it can be quite hard to even know how to search for what you are trying to do, but this will come with time (we promise). Learning how to google is a skill that you will learn throughout this process.  Above all, what we think is most important is this golden rule: take inspiration but do not steal. You want to be selling similar products in your niche, but not copies. You need to see what is selling in your niche and get ideas from that, but if you make designs too similar to ones already available, you won’t have much luck. At the end of the day, if two very similar posters are for sale and one shop has 1000 reviews and your newer one has 2, which one is the customer going to buy? You need to make yours offer something different and stand out enough to attract customers. Etsy SEO and maximizing your sales You may have noticed in this guide we have mentioned Etsy quite a few times! That is because we think it is hands down the best place to start selling posters. Why? Etsy is a go to place for many looking to decorate their homes and also to buy gifts. It might be tempting to start selling with your own website straight away, however we recommend Etsy as it brings the customers to you. For example, say you start selling Bathroom Posters. It is going to be a hell of a lot easier to convert sales when you already have customers being shown your page after searching ‘bathroom decor’, compared to advertising your own website. This is especially true as it can be hard to identify your ideal target audience to then advertise to via Meta (Facebook/Instagram) for example. Websites are a great avenue to explore eventually like I now have, but we recommend starting with Etsy and going from there. What costs do I need to be aware of? So, setting up an Etsy sellers account is currently costs £15. The only other upfront cost you will have is the cost of listing a product - this is 20 cents per listing. From then on, every time you make a sale you will be charged a transaction fee of 6.5%, a small payment processing fee, plus another 20 cents for a renewed listing fee. It normally works out to about 10% of each order, a small price to pay for all the benefits Etsy brings. No matter what platform you sell on, you will be faced with some form of transaction fee. Etsy is actually quite reasonable especially as they do not charge you to use their platform on a monthly basis.  What do I need to get selling? Getting your shop looking pretty \-Think of a shop name and design (now you are a professional designer) a logo \-Design a banner for the top of your shop \-Add in some about me info/shop announcement \-I recommend running a sale wherein orders of 3+ items get a 20% of discount. Another big benefit of PrintShrimp is that you receive large discounts when ordering multiple posters. This is great for attracting buyers and larger orders.  Making your products look attractive That is the bulk of the ‘decor’ you will need to do. Next up is placing your posters in mock ups! As you may notice on Etsy, most shops show their posters framed and hanging on walls. These are 99% of the time not real photos, but digital mock ups. This is where Photoshop comes in really handy, as you can automate this process through a plug in called Bulk Mock Up. If you don’t have photoshop, you can do this on Canva, you will just have to do it manually which can be rather time consuming.  Now, where can you get the actual Mock Ups? One platform we highly recommend for design in general is platforms like Envato Elements. These are design marketplaces where you have access to millions of design resources that you are fully licensed to use!  Titles, tags, and descriptions  Now for the slightly more nitty gritty part. You could have the world's most amazing looking poster, however, if you do not get the Etsy SEO right, no one is going to see it! We will take you through creating a new Etsy listing field by field so you can know how to best list your products.  The key to Etsy listing optimisation is to maximise. Literally cram in as many key words as you possibly can! Before you start this process, create a word map of anything you can think of relating to your listing. And come at this from the point of view of, if I was looking for a poster like mine, what would I search? Titles \-Here you are blessed with 140 characters to title your listing. Essentially, start off with a concise way of properly describing your poster. And then afterwards, add in as many key words as you can! Here is an example of the title of a well selling Skiing poster: Les Arcs Skiing Poster, Les Arcs Print, Les Alpes, France Ski Poster, Skiing Poster, Snowboarding Poster, Ski Resort Poster Holiday, French This is 139 characters out of 140 - you should try and maximise this as much as possible! As you can see, this crams in a lot of key words and search terms both related to Skiing as a whole, the poster category, and then the specifics of the poster itself (Les Arcs resort in France). Bear in mind that if you are listing a lot of listings that are of the same theme, you won’t have to spend time creating an entirely new title. For example if your next poster was of a ski resort in Italy, you can copy this one over and just swap out the specifics. For example change “France ski poster” to “Italy ski poster”, change “Les Arcs” to “The Dolomites”, etc.  Description \-Same logic applies for descriptions - try and cram in as many key words as you can! Here is an example for a Formula One poster: George Russell, Mercedes Formula One Poster  - item specific keywords Bright, modern and vibrant poster to liven up your home.  - Describes the style of the poster All posters are printed on high quality, museum grade 200gsm poster paper. Suitable for framing and frames. - Shows the quality of the print. Mentions frames whilst showing it comes unframed Experience the thrill of the racetrack with this stunning Formula One poster. Printed on high-quality paper, this racing car wall art print features a dynamic image of a Formula One car in action, perfect for adding a touch of speed and excitement to any motorsports room or man cave. Whether you're a die-hard fan or simply appreciate the adrenaline of high-speed racing, this poster is sure to impress. Available in a range of sizes, it makes a great addition to your home or office, or as a gift for a fellow Formula One enthusiast. Each poster is carefully packaged to ensure safe delivery, so you can enjoy your new piece of art as soon as possible. - A nice bit of text really highlighting a lot of key words such as gift, motorsports, racetrack etc.  You could go further with this too, by adding in extra things related to the poster such as ‘Perfect gift for a Mercedes F1 fan’ etc.  Tags Now, these are actually probably the most important part of your listing! You get 13 tags (20 character limit for each) and there are essentially search terms that will match your listing with what customers search for when shopping.  You really need to maximize these - whilst Title and Description play a part, these are the main things that will bring buyers to your listing. Once again, it is important to think about what customers are likely to be searching when looking for a poster similar to yours. Life hack alert! You can actually see what tags other sellers are using. All you need to do is go to a listing similar to yours that is selling well, scroll down and you can actually see them listed out at the bottom of the page! Here is an example of what this may look like: So, go through a few listings of competitors and make notes on common denominators that you can integrate into your listing. As you can see here, this seller uses tags such as ‘Birthday Gift’ and ‘Poster Print’. When you first start out, you may be better off swapping these out for more listing specific tags. This seller has been on Etsy for a few years however and has 15,000+ sales, so are more likely to see success from these tags.  If it’s not clear why, think about it this way. If you searched ‘poster print’ on Etsy today, there will be 10s of thousands of results. However, if you searched ‘Russell Mercedes Poster’, you will (as of writing) get 336 results. Etsy is far more likely to push your product to the top of the latter tag, against 300 other listings, rather than the top of ‘Poster Print’ where it is incredibly competitive. It is only when you are a more successful shop pulling in a high quantity of orders that these larger and more generic tags will work for you, as Etsy has more trust in your shop and will be more likely to push you to the front.  SKUs \-One important thing you need to do is add SKUs to all of your products! This is worth doing at the start as it will make your life so much easier when it comes to making sales and using PrintShrimp further down the line. What is an SKU? It is a ‘stock keeping unit’, and is essentially just a product identifier. Your SKUs need to match your file name that you upload to PrintShrimp. For example, if you made a poster about the eiffel tower, you can literally name the SKU eiffel-tower. There is no need to complicate things! As long as your file name (as in the image name of your poster on your computer) matches your SKU, you will be good to go.  \-It may be more beneficial to set up a system with unique identifiers, to make organising your files a lot easier further down the line. Say you get to 1000 posters eventually, you’ll want to be able to quickly search a code, and also ensure every SKU is always unique, so you won’t run into accidentally using the same SKU twice further down the line. For example, you can set it up so at the start of each file name, you have \[unique id\]\[info\], so your files will look like -  A1eiffeltower A2france And further down the line: A99aperolspritz B1potatoart This not only removes the potential issue of duplicating SKUs accidentally (for example if you made a few posters of the same subject), but also keeps your files well organised. If you need to find a file, you can search your files according to the code, so just by searching ‘a1’ for example, rather than having to trawl through a load of different files until you find the correct one. \-If your poster has variations, for example color variations, you can set a different SKU for each variation. Just click the little box when setting up variations that says ‘SKUs vary for each (variation)’. So if you have a poster available either in a white or black background, you can name each file, and therefore each SKU, a1eiffel-tower-black and a1eiffel-tower-white for example. \-The same goes for different sizes. As different American sizes have different aspect ratios, as mentioned above you may have to reformat some posters if you get a sale for one of these sizes. You can then add in the SKU to your listing once you have reformatted your poster. So for example if you sell a 16x20” version of the eiffel tower poster, you can name this file eiffel-tower-white-1620. Whilst this involves a little bit of set up, the time it saves you overall is massive!  Variations and Prices \-So, when selling posters there is a huge variety of sizes that you can offer, as mentioned previously. Non-negotiable is that you should be offering A5-A1. These will likely be your main sellers! Especially in the UK. It is also a good idea to offer inch sizing to appeal to a global audience (as bear in mind with PrintShrimp you will be able to print in multiple countries around the world!).  Below is a recommended pricing structure of what to charge on Etsy. Feel free to mess around with these! You may notice on Etsy that many shops charge a whole lot more for sizes such as A1, 24x36” etc. In my experience I prefer charging a lower rate to attract more sales, but there is validity in going for a lower amount of sales with higher profits. As mentioned above, you can also offer different variations on items - for example different colour schemes on posters. This is always a decent idea (if it suits the design) as it provides the customer with more options, which might help to convert the sale. You can always add this in later however if you want to keep it simple while you start! Setting up shipping profiles Etsy makes it very easy to set up different shipping rates for different countries. However, luckily with PrintShrimp you can offer free shipping to the majority of the major countries that are active on Etsy!  Using PrintShrimp means that your production costs are low enough in each domestic market to justify this. If you look on Etsy you can see there are many shops that post internationally to countries such as the US or Australia. Therefore, they often charge £8-10 in postage, and have a delivery time of 1-2 weeks. This really limits their customer base to their domestic market.  Using PrintShrimp avoids this and means you can offer free shipping (as we absorb the shipping cost in our prices) to the major markets of the UK, Australia, and USA (Europe coming soon!).  We also offer a 1 day processing time, unlike many POD poster suppliers. This means you can set your Etsy processing time to just one day, which combined with our quick shipping, means you will be one of the quickest on Etsy at sending out orders. This is obviously very attractive for customers, who are often very impatient with wanting their orders!  Getting the sales and extra tips \-Don’t list an insane amount of listings when you first get started. Etsy will be like ‘hang on a second’ if a brand new shop suddenly has 200 items in the first week. Warm up your account, and take things slow as you get going. We recommend 5 a day for the first week or so, and then you can start uploading more. You don’t want Etsy to flag your account for suspicious bot-like activity when you first get going.  \-It is very easy to copy listings when creating a new one. Simply select an old listing and press copy, and then you can just change the listing specific details to create a new one, rather than having to start from scratch. It can feel like a bit of a ball-ache setting up your first ever listing, but from then on you can just copy it over and just change the specifics.  \-Try and organize your listings into sections! This really helps the customer journey. Sometimes a customer will click onto your shop after seeing one of your listings, so it really helps if they can easily navigate your shop for what they are looking for. So, you now have a fully fledged Etsy shop. Well done! Time to start making £3,000 a month straight away right? Not quite. Please bear in mind, patience is key when starting out. If you started doing this because you are £10,000 in debt to the Albanian mafia and need to pay it off next week, you have come into this in the wrong frame of mind. If you have however started this to slowly build up a side hustle which hopefully one day become your full time gig, then winner winner chicken dinner.  Starting out on Etsy isn’t always easy. It takes time for your shop to build up trust! As I’ve said before, a buyer is far more likely to purchase from a shop with 1000s of reviews, than a brand new one with 0. But before you know it, you can become one of these shops! One thing you can do at the very start is to encourage your friends and family to buy your posters! This is a slightly naughty way of getting a few sales at the start, of course followed by a few glowing 5\* reviews. It really helps to give your shop this little boost at the start, so if this is something you can do then I recommend it.  Okay, so once you have a fully fledged shop with a decent amount of listings, you might be expecting the sales to start rolling in. And, if you are lucky, they indeed might. However, in my experience, you need to give your listings a little boost. So let us introduce you to: The wonderful world of Etsy ads Ads!! Oh no, that means money!! We imagine some of you more risk averse people are saying to yourself right now. And yes, it indeed does. But more often than not unfortunately you do have to spend money to make money.  Fortunately, in my experience anyway, Etsy ads do tend to work. This does however only apply if your products are actually good however, so if you’re back here after paying for ads for 2 months and are losing money at the same rate as your motivation, maybe go back to the start of this guide and pick another niche.  When you first start out, there are two main strategies.  Number 1: The Safer Option So, with PrintShrimp, you will essentially be making a minimum of £6 profit per order. With this in mind, I normally start a new shop with a safer strategy of advertising my products with a budget of $3-5 dollars a day. This then means that at the start, you only need to make 1 sale to break even, and anything above that is pure profit! This might not seem like the most dazzling proposition right now, but again please bear in mind that growth will be slow at the start. This means that you can gradually grow your shop, and therefore the trust that customers have in your shop, over time with a very small risk of ever actually losing money. Number 2: The Billy Big Balls Option If you were yawning while reading the first option, then this strategy may be for you. This will be better suited to those of you that are a bit more risk prone, and it also helps if you have a bit more cash to invest at the start. Through this strategy, you can essentially pay your way to the top of Etsy's rankings. For this, you’ll probably be looking at spending $20 a day on ads. So, this can really add up quickly and is definitely the riskier option. In my experience, the level of sales with this may not always match up to your spend every day. You may find that some days you rake in about 10 sales, and other days only one. But what this does mean is that as your listings get seen and purchased more, they will begin to rank higher in Etsy’s organic search rankings, at a much quicker rate than option one. This is the beauty of Etsy’s ads. You can pay to boost your products, but then results from this paid promotion feed into the organic ranking of your products. So you may find that you can splash the cash for a while at the start in order to race to the top, and then drop your ad spending later on when your products are already ranking well.  Sending your poster orders So, you’ve now done the hard bit. You have a running Etsy store, and essentially all you need to now on a daily basis is send out your orders and reply to customer messages! This is where it really becomes passive income.  \-Check out the PrintShrimp order portal. Simply sign up, and you can place individual orders through there. \-Bulk upload: We have an option to bulk upload your Esty orders via csv.  Seriously, when you are up and running with your first store, it is really as easy as that.  Once you have your first Etsy store up and running, you can think about expanding. There are many ways to expand your income. You can set up other Etsy stores, as long as the type of posters you are selling varies. You can look into setting up your own Shopify stores, and advertise them through Facebook, Instagram etc. Through this guide, we will teach you everything you need to know about starting to sell posters and generate some income. We will also show you why PrintShrimp is the best POD supplier for all of your poster needs. Trust me, you won’t need much convincing.

#reddit#detailed#guide

reddit

0

1

SpicyCopy•This week

I tested hundreds of marketing tools in the last three years and these 50 made it to the list. I'll sum up my top 50 marketing tools with one or two sentences + give you pricings.

Hey guys, I'm working in a growth marketing agency. Marketing tools are 30% of what we do, so we use them a lot and experiment with the new ones as much as possible. There are thousands of tools and it's easy to get lost, so I wanted to share the tools we use most on a daily basis. And divide the list into 14 categories. I thought this could be handy for Entrepreneurs subreddit. Why adopt tools? I see marketing tools as tireless colleagues. If you can't hire an employee, choosing the right tool can solve your problems, because they Are super cheap. Work 7/24 for you. Don’t make mistakes. Don’t need management. (or needless management) Help you to automate the majority of your lead gen process. Onwards to the list. (With the pricings post ended up quite long, you can find a link in the end if you want to check the prices) Email marketing tools #1 ActiveCampaign is armed with the most complicated email automation features and has the most intuitive user experience. It feels like you already know how to use it. \#2 Autopilot is visual marketing automation and customer journey tool that helps you acquire, nurture based on behaviors, interest etc. #3 Mailjet: This is the tool we use to send out bulky email campaigns such as newsletters. It doesn't have sexy features like others but does its job for a cheap price. Email address finders #4 Skrapp finds email of your contacts by name and company. It also works with LinkedIn Sales Navigator and can extract thousands of emails in bulk + have a browser add-on. #5 Hunter: Similar to Skrapp but doesn't work with LinkedIn Sales Navigator directly. In addition, there are email templates and you can set up email campaigns. Prospecting and outreach tools #6 Prospect combines the personal emails, follow-up calls, other social touches and helps you create multichannel campaigns.  #7 Reply is a more intuitive version of Prospect. It is easy to learn and use; their UX makes you feel good and sufficient.  CRM tools #8 Salesflare helps you to stop managing your data and start managing your customers. Not yet popular as Hubspot and etc but the best solution for smaller B2B businesses. (we're fans) \#9 Hubspot: The most popular CRM for good reason and has a broader product range you can adopt in your next steps. Try this if you have a bulky list of customers because it is free. #10 Pardot: Pardot is by Salesforce, it's armed with features that can close the gap between marketing and sales. Sales Tools #11 Salesforce is the best sales automation and lead management software. It helps you to create complicated segmentations and run, track, analyze campaigns from the same dashboard. #12 LinkedIn Sales Navigator gives you full access to LinkedIn's user database. You can even find a kidnapped CEO if you know how to use it with other marketing automation tools like Skrapp. #13 Pipedrive is a simple tool and excels in one thing. It tracks your leads and tells you when to take the next action. It makes sales easier. #14 Qwilr creates great-looking docs, at speed. You can design perfect proposals, quotes, client updates, and more in a flash. We use it a lot to close deals, it's effective. #15 Crystalknows is an add-on that tells you anyone’s personality on LinkedIn and gives you a detailed approach specific to that person. It's eerily accurate. #16 Leadfeeder shows you the companies that visited your website. Tells how they found you and what they’re interested in. It has a free version. Communication Tools #17 Intercom is a sweet and smart host that welcomes your visitors when you’re not home. It’s one of the best chatbot tools in the market. #18 Drift is famous for its conversational marketing features and more sales-focused than Intercom. #19 Manychat is a chatbot that helps you create high converting Facebook campaigns. #20 Plann3r helps you create your personalized meeting page. You can schedule meetings witch clients, candidates, and prospects. #21 Loom is a video messaging tool, it helps you to be more expressive and create closer relationships. #22 Callpage collects your visitors’ phone number and connects you with them in seconds. No matter where you are. Landing page tools #23 Instapage is the best overall landing page builder. It has a broad range of features and even squirrel can build a compelling landing page with templates. No coding needed. #24 Unbounce can do everything that Instapage does and lets you build a great landing page without a developer. But it's less intuitive. Lead generation / marketing automation tools #25 Phantombuster is by far the most used lead generation software in our tool kit. It extracts data, emails, sends requests, customized messages, and does many things on autopilot in any platform. You can check this, this and this if you want to see it in action. #26 Duxsoup is a Google Chrome add-on and can also automate some of LinkedIn lead generation efforts like Phantombuster. But not works in the cloud. #27 Zapier is a glue that holds all the lead generation tools together. With Zapier, You can connect different marketing tools and no coding required. Conversion rate optimization tools #28 Hotjar tracks what people are doing on your website by recording sessions and capturing mouse movements. Then it gives you a heatmap. #29 UsabilityHub shows your page to a digital crowd and measures the first impressions and helps you to validate your ideas. #30 Optinmonster is a top tier conversion optimization tool. It helps you to capture leads and enables you to increase conversions rates with many features. #31 Notifia is one mega tool of widgets that arms your website with the wildest social proof and lead capturing tactics. #32 Sumo is a much simpler version of Notifia. But Sumo has everything to help you capture leads and build your email lists. Web scrapers #33 Data Miner is a Google Chrome browser extension that helps you scrape data from web pages and into a CSV file or Excel spreadsheet. #34 Webscraper does the same thing as Data Miner; however, it is capable of handling more complex tasks. SEO and Content #35 Grammarly: Your English could be your first language and your grammar could be better than Shakespeare. Grammarly still can make your writing better. #36 Hemingwayapp is a copywriting optimization tool that gives you feedback about your copy and improves your readability score, makes your writing bolder and punchier. Free. #37 Ahrefs is an all-rounder search engine optimization tool that helps you with off-page, on-page or technical SEO. #38 SurferSEO makes things easier for your on-page SEO efforts. It’s a tool that analyzes top Google results for specific keywords and gives you a content brief based on that data. Video editing and design tools #39 Canva is a graphic design platform that makes everything easy. It has thousands of templates for anything from Facebook ads, stylish presentations to business cards.  #40 Kapwing is our go-to platform for quick video edits. It works on the browser and can help you to create stylish videos, add subtitles, resize videos, create memes, or remove backgrounds. #41 Animoto can turn your photos and video clip into beautiful video slideshows. It comes handy when you want to create an advertising material but don’t have a budget. Advertising tools #42 AdEspresso lets you create and test multiple ads with few clicks. You can optimize your FB, IG, and Google ads from this tool and measure your ads with in-depth analytics. #43 AdRoll is an AI-driven platform that connects and coordinates marketing efforts across ads, email, and online stores. Other tools #44 Replug helps you to shorten, track, optimize your links with call-to-actions, branded links, and retargeting pixels #45 Draw.io = Mindmaps, schemes, and charts. With Draw.io, you can put your brain in a digital paper in an organized way. #46 Built With is a tool that finds out what websites are built with. So you can see what tools they're using and so on. #47 Typeform can turn data collection into an experience with Typeform. This tool helps you to engage your audience with conversational forms or surveys and help you to collect more data. #48 Livestorm helped us a lot, especially in COVID-19 tiles. It’s a webinar software that works on your browser, mobile, and desktop. #49 Teachable \- If you have an online course idea but hesitating because of the production process, Teachable can help you. It's easy to configure and customizable for your needs. #50 Viral Loops provides a revolutionary referral marketing solution for modern marketers. You can create and run referral campaigns in a few clicks with templates. Remember, most of these tools have a free trial or free version. Going over them one by one can teach you a lot and help you grow your business with less work power in the early stages of your business. I hope you enjoyed the read and can find some tools to make things easier! Let me know about your favorite tools in the comments, so I can try them out. \------ If you want to check the prices and see a broader explanation about the tools, you can go here.

#reddit#tested#hundreds

reddit

0

1

Boring_Elephant2767•This week

Looking for a Developer Co-Founder to Build an AI-Powered Film Budgeting Tool

Hey everyone, I’m a seasoned producer/line producer with over 10 years in the film industry, specializing in budgeting and production strategy for films, commercials, and music videos. I’ve built over 150 budgets for projects ranging from indie features to large-scale commercials and have worked with major artists, brands, and studios. I’m looking for a developer or AI/ML engineer interested in co-founding a startup with me to build an AI-powered budgeting tool for the film industry. The Problem Creating a budget for a film, music video, or commercial is time-consuming and expensive (typically $3K–$5K per budget for films). Filmmakers, studios, agencies, and managers need a faster, more cost-effective way to estimate production costs without hiring a full-time producer for every project. The Solution The goal is to develop an AI-assisted budgeting tool that takes in scripts, creative decks, or project briefs and outputs a preliminary budget & production schedule. The vision is a hybrid service: • AI-powered script/deck breakdown to extract production elements • Smart reasoning based on real industry budgets • Producer oversight for accuracy before sending budgets to users • Flexible pricing model (lower cost than hiring a full-time producer) What I Bring to the Table Deep industry knowledge – I know how to build accurate budgets & schedules for any type of project. Proven demand – I already have early adopters in indie film, production companies, and agencies. Strong network – I work with studios, reps, and filmmakers who would use this tool. A unique approach – I haven’t seen an AI budgeting tool that truly understands production costs based on creative elements. What I’m Looking For I need a developer partner with experience in AI, automation, and/or SaaS development who can help build this. Ideally, someone interested in co-founding (equity-based, not just a freelance gig). If you have experience with GPT, machine learning, NLP, or building interactive SaaS products, that’s a plus. I’m keeping this low-key for now while I figure out the best path forward. If you’re interested, let’s chat! Even if you’re not a developer but have advice or ideas, I’d love to hear your thoughts. Drop a comment or DM me if this sounds interesting!

#reddit#looking#developer

reddit

0

1

AI_Scout_Official•This week

As a soloproneur, here is how I'm scaling with AI and GPT-based tools

Being a solopreneur has its fair share of challenges. Currently I've got businesses in ecommerce, agency work, and affiliate marketing, and one undeniable truth remains: to truly scale by yourself, you need more than just sheer will. That's where I feel technology, especially AI, steps in. As such, I wanted some AI tools that have genuinely made a difference in my own work as a solo business operator. No fluff, just tried-and-true tools and platforms that have worked for me. The ability for me to scale alone with AI tools that take advantage of GPT in one way, or another has been significant and really changed my game over the past year. They bring in an element of adaptability and intelligence and work right alongside “traditional automation”. Whether you're new to this or looking to optimize your current setup, I hope this post helps. FYI I used multiple prompts with GPT-4 to draft this using my personal notes. Plus AI (add-on for google slides/docs) I handle a lot of sales calls and demos for my AI automation agency. As I’m providing a custom service rather than a product, every client has different pain points and as such I need to make a new slide deck each time. And making slides used to be a huge PITA and pretty much the bane of my existence until slide deck generators using GPT came out. My favorite so far has been PlusAI, which works as a plugin for Google Slides. You pretty much give it a rough idea, or some key points and it creates some slides right within Google Slides. For me, I’ve been pasting the website copy or any information on my client, then telling PlusAI the service I want to propose. After the slides are made, you have a lot of leeway to edit the slides again with AI, compared to other slide generators out there. With 'Remix', I can switch up layouts if something feels off, and 'Rewrite' is there to gently nudge the AI in a different direction if I ever need it to. It's definitely given me a bit of breathing space in a schedule that often feels suffocating. echo.win (web-based app) As a solopreneur, I'm constantly juggling roles. Managing incoming calls can be particularly challenging. Echo.win, a modern call management platform, has become a game-changer for my business. It's like having a 24/7 personal assistant. Its advanced AI understands and responds to queries in a remarkably human way, freeing up my time. A standout feature is the Scenario Builder, allowing me to create personalized conversation flows. Live transcripts and in-depth analytics help me make data-driven decisions. The platform is scalable, handling multiple simultaneous calls and improving customer satisfaction. Automatic contact updates ensure I never miss an important call. Echo.win's pricing is reasonable, offering a personalized business number, AI agents, unlimited scenarios, live transcripts, and 100 answered call minutes per month. Extra minutes are available at a nominal cost. Echo.win has revolutionized my call management. It's a comprehensive, no-code platform that ensures my customers are always heard and never missed MindStudio by YouAi (web app/GUI) I work with numerous clients in my AI agency, and a recurring task is creating chatbots and demo apps tailored to their specific needs and connected to their knowledge base/data sources. Typically, I would make production builds from scratch with libraries such as LangChain/LlamaIndex, however it’s quite cumbersome to do this for free demos. As each client has unique requirements, it means I'm often creating something from scratch. For this, I’ve been using MindStudio (by YouAi) to quickly come up with the first iteration of my app. It supports multiple AI models (GPT, Claude, Llama), let’s you upload custom data sources via multiple formats (PDF, CSV, Excel, TXT, Docx, and HTML), allows for custom flows and rules, and lets you to quickly publish your apps. If you are in their developer program, YouAi has built-in payment infrastructure to charge your users for using your app. Unlike many of the other AI builders I’ve tried, MindStudio basically lets me dictate every step of the AI interaction at a high level, while at the same time simplifying the behind-the-scenes work. Just like how you'd sketch an outline or jot down main points, you start with a scaffold or decide to "remix" an existing AI, and it will open up the IDE. I often find myself importing client data or specific project details, and then laying out the kind of app or chatbot I'm looking to prototype. And once you've got your prototype you can customize the app as much as you want. LLamaIndex (Python framework) As mentioned before, in my AI agency, I frequently create chatbots and apps for clients, tailored to their specific needs and connected to their data sources. LlamaIndex, a data framework for LLM applications, has been a game-changer in this process. It allows me to ingest, structure, and access private or domain-specific data. The major difference over LangChain is I feel like LlamaIndex does high level abstraction much better.. Where LangChain unnecessarily abstracts the simplest logic, LlamaIndex actually has clear benefits when it comes to integrating your data with LLMs- it comes with data connectors that ingest data from various sources and formats, data indexes that structure data for easy consumption by LLMs, and engines that provide natural language access to data. It also includes data agents, LLM-powered knowledge workers augmented by tools, and application integrations that tie LlamaIndex back into the rest of the ecosystem. LlamaIndex is user-friendly, allowing beginners to use it with just five lines of code, while advanced users can customize and extend any module to fit their needs. To be completely honest, to me it’s more than a tool- at its heart it’s a framework that ensures seamless integration of LLMs with data sources while allowing for complete flexibility compared to no-code tools. GoCharlie (web app) GoCharlie, the first AI Agent product for content creation, has been a game-changer for my business. Powered by a proprietary LLM called Charlie, it's capable of handling multi-input/multi-output tasks. GoCharlie's capabilities are vast, including content repurposing, image generation in 4K and 8K for various aspect ratios, SEO-optimized blog creation, fact-checking, web research, and stock photo and GIF pull-ins. It also offers audio transcriptions for uploaded audio/video files and YouTube URLs, web scraping capabilities, and translation. One standout feature is its multiple input capability, where I can attach a file (like a brand brief from a client) and instruct it to create a social media campaign using brand guidelines. It considers the file, prompt, and website, and produces multiple outputs for each channel, each of which can be edited separately. Its multi-output feature allows me to write a prompt and receive a response, which can then be edited further using AI. Overall, very satisfied with GoCharlie and in my opinion it really presents itself as an effective alternative to GPT based tools. ProfilePro (chrome extension) As someone overseeing multiple Google Business Profiles (GBPs) for my various businesses, I’ve been using ProfilePro by Merchynt. This tool stood out with its ability to auto-generate SEO-optimized content like review responses and business updates based on minimal business input. It works as a Chrome extension, and offers suggestions for responses automatically on your GBP, with multiple options for the tone it will write in. As a plus, it can generate AI images for Google posts, and offer suggestions for services and service/product descriptions. While it streamlines many GBP tasks, it still allows room for personal adjustments and refinements, offering a balance between automation and individual touch. And if you are like me and don't have dedicated SEO experience, it can handle ongoing optimization tasks to help boost visibility and drive more customers to profiles through Google Maps and Search

#reddit#soloproneur,#here

reddit

0

1

Due_Cryptographer461•This week

Interview with founder of ReadyPlayerMe (raised $70M+ from a16z)

Thanks to everyone who replied to my previous post with the questions you had for Rainer, I added some of them into this interview. I’m Nikita of Databas3 , and that’s my first interview in a series where I’m learning more about the journey of the best tech and web3 founders. Would appreciate your feedback and suggestions for the next guest! Nikita: Let’s begin with a brief introduction. Can you share a bit about yourself and how the business started? Rainer: I’m Rainer, the CTO of ReadyPlayerMe. Our journey began in 2013 with four co-founders. Over the years, our focus has shifted mainly around our product’s evolution, but our core idea always revolved around virtual actors or virtual people. Our initial venture was into hardware. We created the first full-body scanner in the Nordics, a significant step in photogrammetry. This led us to develop the Luna Scanner, a three-meter tall structure designed to capture facial features and likenesses. When Facebook acquired Oculus in 2014, we foresaw the potential of VR and virtual worlds, especially in social experiences. Nikita: Interesting. How did you move on from there? Rainer: Recognizing the limitations of hardware, we transitioned into software. Our early scanner designs had limitations in scalability. For example, our three-meter tall scanner wasn’t a feasible solution for scanning millions of people. So, we leveraged the datasets from our initial projects and designed a mobile version, making facial scanning as easy as using your phone. Around 2015, this was a new territory, as facial scanning wasn’t a mainstream application. Nikita: What were the early applications of these scanned models? Rainer: In the beginning, we focused on 3D printed figurines from full-body scans. However, as we shifted to facial scanning, we licensed our technology to gaming companies, collaborating with giants like Wargaming and Tencent. We even ventured into virtual fittings with H&M. Each collaboration was custom-tailored, blending our technology with their systems. This model made us cash flow positive. Nikita: So this was the beginning of your foray into the gaming industry? Rainer: Precisely. The demand from gaming companies was substantial. As we built custom solutions for these enterprises, we saw a bigger potential. While our cash flow was positive, we realized the challenge of scaling through exclusive enterprise deals. We envisioned our avatar creation tech reaching indie games and beyond. Nikita: And that led to the birth of ReadyPlayerMe? Rainer: Exactly. Once we understood our market direction, we quickly developed the first iteration of ReadyPlayerMe as a web-based experience, emphasizing easy integration for game developers. The initial version was a character builder, allowing users to personalize their avatars, which many adopted for their social media profiles. Our goal was to create avatars that users could connect with and use across various platforms. Instead of licensing our technology, we offered it for free to everyone. As ReadyPlayerMe gained traction, especially in VR applications, we secured funding to further our mission. Nikita: Your growth seems swift and organic. Were there any challenges? Rainer: Our focus on easy integration significantly fueled our adoption. Pairing that with personalized avatars resonated well with our audience. But like any venture, we’ve faced our share of challenges and have always aimed to evolve and better our offerings. The rapid growth in Web3 projects and virtual worlds made personalization and customization more important. With the NFT boom, you could add utility by allowing access to selected collections. This played into web-based games and metaverse applications. The shift towards Web3 and personalization provided a significant tailwind for us. Many used our characters as profile pictures on social media. Nikita: I’ve heard from other founders that a16z really values viral marketing. Was this one reason they wanted to invest in your project? How was the process with them? Rainer: When a16z reached out, it felt like a natural fit. We wanted investors who understood the gaming space. Our main market is Web3, but we’re exploring the top games market. Their expertise in gaming was invaluable. They’ve been very supportive throughout. We were fortunate to be on their radar. Nikita: So your early growth and organic traction played a role in attracting investors? Rainer: Definitely. Early product growth and the potential future trajectory were essential in our discussions. Nikita: As the CTO, you must have faced challenges. Can you speak about the tech side and its evolution? Rainer: The early version of our platform was built by in-house engineers. As we grew, we had to adapt to increasing complexities and ensure we had the right team to execute our vision. My role often shifted between product management and tech, depending on the need. Nikita: It sounds like the startup environment remains strong within your company. Rainer: Absolutely. We’re all committed, hands-on, and working towards building the best product. Nikita: You mentioned the team earlier. How many people are in your team now? Rainer: We have 70 people, with about half in product and engineering. Nikita: And did you hire the tech team? Rainer: We brought on a head of engineering at the beginning of this year. He’s been instrumental in scaling the engineering organization, from increasing the headcount to refining engineering processes. We’ve recently reorganized into domain-specific teams. As the team grows, regular reorganization ensures we focus on delivering specific customer value. Every stage requires attention to the team’s composition to ensure efficient delivery. Nikita: Any advice for founders just starting with their first startup? Rainer: Focus on customer value, no matter how niche it might seem initially. Begin with a specific problem and solution, then expand from there. You don’t need a massive project right away. Begin small, prove the concept, and scale from there. Nikita: You’ve mentioned your love for books and podcasts. Any recommendations? Rainer: For startups, “High Growth Handbook” and “Lean Startup” are must-reads. “Working Backwards” offers insights into Amazon’s customer-centric approach. For podcasts, I listen to “Rework,” “Lenny’s Podcast,” and “Huberman Lab.” Nikita: All of us have some side project ideas from time to time. How do you handle these when managing a big project? Rainer: Over the years, I’ve built various side projects. Some are small applications to solve immediate problems, like a menu bar app for AirPods which made it to No. 1 on Product Hunt, and was nominated for Golden Kitty Award. I sometimes delve into 3D and AI, merging them for technical demos. I keep a list of ideas and pick from them as the urge arises. Nikita: Any final thoughts or advice? Rainer: As you scale, do so with clarity. Avoid scaling just for external appeal. Always hire when there’s genuine need, not just for the sake of expansion. It helps in staying lean and focused.

#reddit#interview#founder

reddit

0

1

Kooky_Wolverine_7915•This week

Entrepreneurs, what's your process from idea to action plan?

Entrepreneurs, when you've got an idea for a new project, what's your process for turning it into an actionable plan? I'm curious about how detailed you get before you start building. Do you create any specific documents (e.g., product requirement document, scope of work, business plan, business brief)? At what point do you start thinking about how much it's going to costs and project timeline? Is this even something you consider during initial ideation or do you wait till it's time to start building/find a developer for that? And what tools or resources do you find helpful in this early stage? ChatGPT, cost estimation tools etc? As a serial entrepreneur, I've tried various approaches and my go-to is to start with a brief business outline a lean canvas model and then AI tools to expand on it. It's really sped up my process, but I'm always looking to improve. I'd love to hear about your experiences and methods. What works well for you? What doesn't? Any tips or tricks you've discovered along the way?

#reddit#entrepreneurs,#what's

reddit

0

1

nocturnal_1_1995•This week

Not sure if this is the right sub for it, but could you guys please roast my CV?

A brief about myself, I am an MSc from a top European University where I focused on NLP mostly hence most of my projects are just in NLP. I do have an experience of 3 years as a SE, did a 6 month stint as a consultant that I did not like, and finally got hired by a company I was doing my university project under to built their first products. The last 2 employments were part-time as I was also completing my masters at the same time. I am looking to apply in India mostly now. What do you think I can do differently, I just feel like something is missing here. Would be very thankful to anyone who can give me some constructive criticism on what to change here. Thanks again!

#reddit#sure#right

github

0.567

0.2670720058425842

OpenKore•Mar 28, 2025

openkore

!logo !Language !Stars !Fork !Watch !Issues !Pull Requests !Contributors !GithubWorkflowstatus !GithubWorkflowCI OpenKore is a custom client and intelligent automated assistant for Ragnarok Online. It is a free, open source and cross-platform program (Linux, Windows and MacOS are supported). Prerequisites To run OpenKore you will need: Read the Requirements page on our wiki Quickstart Download OpenKore and extract it. Alternatively, you could press the Windows Key + R, type in `cmd` & enter. Run the following command in the cmd to clone. Note: Git required. Configure OpenKore: documentation. Run openkore.pl (You can run start.exe or wxstart.exe if you use Windows). F.A.Q. (Frequently Asked Questions) Have a problem? Update your openkore or download a new one. Still having problems? Search in Wiki. Search in Forum. Search in Github issues. Cant find what you need? / Do not understand? Ask in IRC Channel. Is it a problem in Openkore? Read things to know before reporting. Things to know Make sure you've read FAQ especially to run latest commit on master branch & checking existed issue for your request. Please post in English. Please use the issue template. Please include informations about your server & any changes you did in your configuration. Briefly explain what happened, take a screenhot & include the error message (If available). Please be advised any developers here are doing this on their free time. Please give some time for anyone to respond. Status of botting on Official Servers | Server | Description | Protection | Status | Supporter | | --- | --- | --- | --- | --- | | aRO | Asia RO | CheatDefender | Not working | N/A | | bRO | Brazil RO | EAC | Not working | N/A | | cRO | China RO | nProtect | Botable | N/A | | euRO | Europe RO | Frost Security | Not working | N/A | | euRO-Prime | Europe RO (Prime) | Frost Security | Not working | N/A | | iRO Renewal | International RO | EAC | Not working | N/A | | idRO | Indonesia RO | EAC | Not Working | N/A | | idRO-Retro | Indonesia RO (Retro) | Delphine | Not Working | N/A | | jRO | Japan RO | nProtect | Need Verification | N/A | | kRO | Korea RO | nProtect | Botable | N/A | | kRO-Zero | Korea RO (Zero) | nProtect | Botable | N/A | | ruRO-Prime | Russia RO (Prime) | Frost Security | Not Working | ya4ept | | tRO | Thailand RO | EAC | Not Working | N/A | | tRO-Classic | Thailand RO (Classic) | EAC | Not Working | N/A | | twRO | Taiwan RO | CheatDefender | Not Working | N/A | | vRO | Vietnam RO | nProtect | Not Working | N/A | Contributing OpenKore is developed by a team located around the world. Check out the documentation and if necessary, submit a pull request. Contacts OpenKore Wiki OpenKore forum IRC Channel Connect IRC with Kiwiirc Brazilian Community Russian Community Warning Other communities or websites are not affiliated to openkore.com Other Links Openkore History Legacy Changelog Openkore RoadMap Feature Requests and TODO Wiki and Feature Requests GitHub License This software is open source, licensed under the GNU General Public License, version 2. Basically, this means that you're free to use and allowed to modify and distribute this software. However, if you distribute modified versions, you MUST also distribute the source code. See http://www.gnu.org/licenses/gpl.html for the full license.

#github#openkore

github

0.449

0.07795191529604462

sjinnovation•Mar 27, 2025

CollabAI

CollabAI About Welcome to Collabai.software, where we've taken the world of AI to new heights. We've been working tirelessly to bring you the most advanced, user-friendly platform that seamlessly integrates with the powerful OpenAI API, Gemini, and Claude. Imagine running your own ChatGPT on your server, with the ability to manage access for your entire team. Picture creating custom AI assistants that cater to your unique needs, and organizing your employees into groups for streamlined collaboration. With Collabai.software, this is not just a dream, but a reality. Collabai.software Features: Self-Hosting on Your Cloud: Gain full control by hosting the platform on your private cloud. Ensure data privacy by using your API codes, allowing for secure data handling. Enhanced Team Management: Manage teams with private accounts and customizable access levels (Departments). Prompt Templates: Utilize generic templates to streamline team usage. Departmental Access & Assistant Assignment: Assign AI assistants to specific departments for shared team access. Customizable AI Assistants: Create personalized AI assistants for users or organizations. Tagging Feature in Chats: Organize and retrieve chat data efficiently with custom tags. Chat Storage and Retrieval: Save all chats and replies for future analysis, with an option to restore accidentally deleted chats from Trash. Optimized Performance: Experience our high-speed, efficient platform. Our clients have been using it for over a year, with some spending $1500-$2000 per month on the API. File Upload & GPT-4 Vision Integration: Enhance interactions by uploading files for analysis and sending pictures for AI description. OpenAI API, Gemini, and Claude Integration: Seamlessly integrate with the powerful OpenAI API, Gemini, and Claude for a comprehensive suite of AI capabilities. API-Based Function Calls: Execute custom functions and automate tasks directly through the API. Usage Monitoring: Track your daily and monthly API usage costs to optimize spending. Day and Night Mode: Switch between light and dark themes to enhance visual comfort. Additional Features: Private Accounts: Ensure the security and privacy of your team members' data. Customizable Access Levels: Tailor access permissions to meet the specific needs of your organization. Shared Team Access: Foster collaboration by assigning AI assistants to specific departments or teams. AI-Powered File Analysis: Gain insights and automate tasks by uploading files for AI analysis. AI-Generated Image Descriptions: Enhance communication and understanding by sending pictures for AI-powered descriptions. !image !image !image Folder Structure Client The client folder contains the React-based frontend code for the application. This includes JSX, CSS, and JavaScript files, as well as any additional assets such as images or fonts. Below is a brief overview of the main subdirectories within the client folder: src: This directory contains the React components, styles, and scripts for the frontend application. public: Static assets, such as images or favicon.ico, go here. This folder is served as-is and not processed by the build system. Server The server folder contains all the backend-related code for the application, following a Model-View-Controller (MVC) pattern. Here is a breakdown of the main subdirectories within the server folder: controllers: This directory holds the controller files responsible for handling requests, processing data, and interacting with models. models: Data models and database-related code are organized in this folder. config: Configuration files for the backend, such as database configuration or any other service configuration should be stored here, can be stored in this directory. Getting Started Follow the steps below to get the project up and running. Prerequisites Node.js (Version: >=20.x) MongoDB NPM Development Setup Clone the Repository bash cd client Install Dependencies bash cd ../server Install Backend Dependencies bash npm start To initialize the application data and create a superadmin user, you can use either cURL or Postman: Using cURL If you prefer command-line tools, you can use curl to make a POST request to the /init-setup endpoint. Open your terminal and run the following command: curl -X POST http://localhost:8011/api/init -H "Content-Type: application/json" -d '{ "fname": "Super", "lname": "Admin", "email": "superadmin@example.com", "password": "yourSecurePassword", "employeeCount": 100, "companyName": "INIT_COMPANY" }' Initializing Setup with Postman Open Postman: Launch the Postman application. Create a New Request: Click on the '+' or 'New' button to create a new request. Set HTTP Method to POST: Ensure that the HTTP method is set to POST. Enter URL: Enter the URL http://localhost:8011/api/init. Set Headers: Go to the 'Headers' tab. Set Content-Type to application/json. Set Request Body: Switch to the 'Body' tab. Select the 'raw' radio button. Enter the JSON data for your superadmin user: Send Request: Click the 'Send' button to make the request. This will send a POST request to http://localhost:8011/api/init with the provided JSON payload, creating a superadmin user with the specified details. Site Setup: Login with the superadmin credentials and set up your site by adding configs from your settings page, for ex. API keys, etc. Reference CollaborativeAI Reference Guide Contributing If you would like to contribute to the project, we welcome your contributions! Please follow the guidelines outlined in the CONTRIBUTING.md file. Feel free to raise issues, suggest new features, or send pull requests to help improve the project. Your involvement is greatly appreciated! Thank you for contributing to our project! License MIT

#github#collabai

github

0.472

0.0922477795435268

rphilipzhang•Mar 25, 2025

AI-PhD-S24

Artificial Intelligence for Business Research (Spring 2024) Scribed Lecture Notes Class Recordings (You need to apply for access.) Teaching Team Instructor*: Renyu (Philip) Zhang, Associate Professor, Department of Decisions, Operations and Technology, CUHK Business School, philipzhang@cuhk.edu.hk, @911 Cheng Yu Tung Building. Teaching Assistant*: Leo Cao, Full-time TA, Department of Decisions, Operations and Technology, CUHK Business School, yinglyucao@cuhk.edu.hk. Please be noted that Leo will help with any issues related to the logistics, but not the content, of this course. Tutorial Instructor*: Qiansiqi Hu, MSBA Student, Department of Decisions, Operations and Technology, CUHK Business School, 1155208353@link.cuhk.edu.hk. BS in ECE, Shanghai Jiaotong University Michigan Institute. Basic Information Website: https://github.com/rphilipzhang/AI-PhD-S24 Time: Tuesday, 12:30pm-3:15pm, from Jan 9, 2024 to Apr 16, 2024, except for Feb 13 (Chinese New Year) and Mar 5 (Final Project Discussion) Location: Cheng Yu Tung Building (CYT) LT5 About Welcome to the mono-repo of the PhD course AI for Business Research (DSME 6635) at CUHK Business School in Spring 2024. You may download the Syllabus of this course first. The purpose of this course is to learn the following: Have a basic understanding of the fundamental concepts/methods in machine learning (ML) and artificial intelligence (AI) that are used (or potentially useful) in business research. Understand how business researchers have utilized ML/AI and what managerial questions have been addressed by ML/AI in the recent decade. Nurture a taste of what the state-of-the-art AI/ML technologies can do in the ML/AI community and, potentially, in your own research field. We will meet each Tuesday at 12:30pm in Cheng Yu Tung Building (CYT) LT5 (please pay attention to this room change). Please ask for my approval if you need to join us via the following Zoom links: Zoom link, Meeting ID 996 4239 3764, Passcode 386119. Most of the code in this course will be distributed through the Google CoLab cloud computing environment to avoid the incompatibility and version control issues on your local individual computer. On the other hand, you can always download the Jupyter Notebook from CoLab and run it your own computer. The CoLab files of this course can be found at this folder. The Google Sheet to sign up for groups and group tasks can be found here. The overleaf template for scribing the lecture notes of this course can be found here. If you have any feedback on this course, please directly contact Philip at philipzhang@cuhk.edu.hk and we will try our best to address it. Brief Schedule Subject to modifications. All classes start at 12:30pm and end at 3:15pm. |Session|Date |Topic|Key Words| |:-------:|:-------------:|:----:|:-:| |1|1.09|AI/ML in a Nutshell|Course Intro, ML Models, Model Evaluations| |2|1.16|Intro to DL|DL Intro, Neural Nets, Computational Issues in DL| |3|1.23|Prediction and Traditional NLP|Prediction in Biz Research, Pre-processing| |4|1.30|NLP (II): Traditional NLP|$N$-gram, NLP Performance Evaluations, Naïve Bayes| |5|2.06|NLP (III): Word2Vec|CBOW, Skip Gram| |6|2.20|NLP (IV): RNN|Glove, Language Model Evaluation, RNN| |7|2.27|NLP (V): Seq2Seq|LSTM, Seq2Seq, Attention Mechanism| |7.5|3.05|NLP (V.V): Transformer|The Bitter Lesson, Attention is All You Need| |8|3.12|NLP (VI): Pre-training|Computational Tricks in DL, BERT, GPT| |9|3.19|NLP (VII): LLM|Emergent Abilities, Chain-of-Thought, In-context Learning, GenAI in Business Research| |10|3.26|CV (I): Image Classification|CNN, AlexNet, ResNet, ViT| |11|4.02|CV (II): Image Segmentation and Video Analysis|R-CNN, YOLO, 3D-CNN| |12|4.09|Unsupervised Learning (I): Clustering & Topic Modeling|GMM, EM Algorithm, LDA| |13|4.16|Unsupervised Learning (II): Diffusion Models|VAE, DDPM, LDM, DiT| Important Dates All problem sets are due at 12:30pm right before class. |Date| Time|Event|Note| |:--:|:-:|:---:|:--:| |1.10| 11:59pm|Group Sign-Ups|Each group has at most two students.| |1.12| 7:00pm-9:00pm|Python Tutorial|Given by Qiansiqi Hu, Python Tutorial CoLab| |1.19| 7:00pm-9:00pm|PyTorch Tutorial|Given by Qiansiqi Hu, PyTorch Tutorial CoLab| |3.05|9:00am-6:00pm|Final Project Discussion|Please schedule a meeting with Philip.| |3.12| 12:30pm|Final Project Proposal|1-page maximum| |4.30| 11:59pm|Scribed Lecture Notes|Overleaf link| |5.12|11:59pm|Project Paper, Slides, and Code|Paper page limit: 10| Useful Resources Find more on the Syllabus. Books: ESL, Deep Learning, Dive into Deep Learning, ML Fairness, Applied Causal Inference Powered by ML and AI Courses: ML Intro by Andrew Ng, DL Intro by Andrew Ng, NLP (CS224N) by Chris Manning, CV (CS231N) by Fei-Fei Li, Deep Unsupervised Learning by Pieter Abbeel, DLR by Sergey Levine, DL Theory by Matus Telgarsky, LLM by Danqi Chen, Generative AI by Andrew Ng, Machine Learning and Big Data by Melissa Dell and Matthew Harding, Digital Economics and the Economics of AI by Martin Beraja, Chiara Farronato, Avi Goldfarb, and Catherine Tucker Detailed Schedule The following schedule is tentative and subject to changes. Session 1. Artificial Intelligence and Machine Learning in a Nutshell (Jan/09/2024) Keywords: Course Introduction, Machine Learning Basics, Bias-Variance Trade-off, Cross Validation, $k$-Nearest Neighbors, Decision Tree, Ensemble Methods Slides: Course Introduction, Machine Learning Basics CoLab Notebook Demos: k-Nearest Neighbors, Decision Tree Homework: Problem Set 1: Bias-Variance Trade-Off Online Python Tutorial: Python Tutorial CoLab, 7:00pm-9:00pm, Jan/12/2024 (Friday), given by Qiansiqi Hu, 1155208353@link.cuhk.edu.hk. Zoom Link, Meeting ID: 923 4642 4433, Pass code: 178146 References: The Elements of Statistical Learning (2nd Edition), 2009, by Trevor Hastie, Robert Tibshirani, Jerome Friedman, https://hastie.su.domains/ElemStatLearn/. Probabilistic Machine Learning: An Introduction, 2022, by Kevin Murphy, https://probml.github.io/pml-book/book1.html. Mullainathan, Sendhil, and Jann Spiess. 2017. Machine learning: an applied econometric approach. Journal of Economic Perspectives 31(2): 87-106. Athey, Susan, and Guido W. Imbens. 2019. Machine learning methods that economists should know about. Annual Review of Economics 11: 685-725. Hofman, Jake M., et al. 2021. Integrating explanation and prediction in computational social science. Nature 595.7866: 181-188. Bastani, Hamsa, Dennis Zhang, and Heng Zhang. 2022. Applied machine learning in operations management. Innovative Technology at the Interface of Finance and Operations. Springer: 189-222. Kelly, Brian, and Dacheng Xiu. 2023. Financial machine learning, SSRN, https://ssrn.com/abstract=4501707. The Bitter Lesson, by Rich Sutton, which develops so far the most critical insight of AI: "The biggest lesson that can be read from 70 years of AI research is that general methods that leverage computation are ultimately the most effective, and by a large margin." Session 2. Introduction to Deep Learning (Jan/16/2024) Keywords: Random Forests, eXtreme Gradient Boosting Trees, Deep Learning Basics, Neural Nets Models, Computational Issues of Deep Learning Slides: Machine Learning Basics, Deep Learning Basics CoLab Notebook Demos: Random Forest, Extreme Gradient Boosting Tree, Gradient Descent, Chain Rule Presentation: By Xinyu Li and Qingyu Xu. Gu, Shihao, Brian Kelly, and Dacheng Xiu. 2020. Empirical asset pricing via machine learning. Review of Financial Studies 33: 2223-2273. Link to the paper. Homework: Problem Set 2: Implementing Neural Nets Online PyTorch Tutorial: PyTorch Tutorial CoLab, 7:00pm-9:00pm, Jan/19/2024 (Friday), given by Qiansiqi Hu, 1155208353@link.cuhk.edu.hk. Zoom Link, Meeting ID: 923 4642 4433, Pass code: 178146 References: Deep Learning, 2016, by Ian Goodfellow, Yoshua Bengio and Aaron Courville, https://www.deeplearningbook.org/. Dive into Deep Learning (2nd Edition), 2023, by Aston Zhang, Zack Lipton, Mu Li, and Alex J. Smola, https://d2l.ai/. Probabilistic Machine Learning: Advanced Topics, 2023, by Kevin Murphy, https://probml.github.io/pml-book/book2.html. Deep Learning with PyTorch, 2020, by Eli Stevens, Luca Antiga, and Thomas Viehmann. Gu, Shihao, Brian Kelly, and Dacheng Xiu. 2020. Empirical asset pricing with machine learning. Review of Financial Studies 33: 2223-2273. Session 3. DL Basics, Predictions in Business Research, and Traditonal NLP (Jan/23/2024) Keywords: Optimization and Computational Issues of Deep Learning, Prediction Problems in Business Research, Pre-processing and Word Representations in Traditional Natural Language Processing Slides: Deep Learning Basics, Prediction Problems in Business Research, NLP(I): Pre-processing and Word Representations.pdf) CoLab Notebook Demos: He Initialization, Dropout, Micrograd, NLP Pre-processing Presentation: By Letian Kong and Liheng Tan. Mullainathan, Sendhil, and Jann Spiess. 2017. Machine learning: an applied econometric approach. Journal of Economic Perspectives 31(2): 87-106. Link to the paper. Homework: Problem Set 2: Implementing Neural Nets, due at 12:30pm, Jan/30/2024 (Tuesday). References: Kleinberg, Jon, Jens Ludwig, Sendhil Mullainathan, and Ziad Obermeyer. 2015. Prediction policy problems. American Economic Review 105(5): 491-495. Mullainathan, Sendhil, and Jann Spiess. 2017. Machine learning: an applied econometric approach. Journal of Economic Perspectives 31(2): 87-106. Kleinberg, Jon, Himabindu Lakkaraju, Jure Leskovec, Jens Ludwig, and Sendhil Mullainathan. 2018. Human decisions and machine predictions. Quarterly Journal of Economics 133(1): 237-293. Bajari, Patrick, Denis Nekipelov, Stephen P. Ryan, and Miaoyu Yang. 2015. Machine learning methods for demand estimation. American Economic Review, 105(5): 481-485. Farias, Vivek F., and Andrew A. Li. 2019. Learning preferences with side information. Management Science 65(7): 3131-3149. Cui, Ruomeng, Santiago Gallino, Antonio Moreno, and Dennis J. Zhang. 2018. The operational value of social media information. Production and Operations Management, 27(10): 1749-1769. Gentzkow, Matthew, Bryan Kelly, and Matt Taddy. 2019. Text as data. Journal of Economic Literature, 57(3): 535-574. Chapter 2, Introduction to Information Retrieval, 2008, Cambridge University Press, by Christopher D. Manning, Prabhakar Raghavan and Hinrich Schutze, https://nlp.stanford.edu/IR-book/information-retrieval-book.html. Chapter 2, Speech and Language Processing (3rd ed. draft), 2023, by Dan Jurafsky and James H. Martin, https://web.stanford.edu/~jurafsky/slp3/. Parameter Initialization and Batch Normalization (in Chinese) GPU Comparisons-vs-NVIDIA-H100-(PCIe)-vs-NVIDIA-RTX-6000-Ada/624vs632vs640) GitHub Repo for Micrograd, by Andrej Karpathy. Hand Written Notes Session 4. Traditonal NLP (Jan/30/2024) Keywords: Pre-processing and Word Representations in NLP, N-Gram, Naïve Bayes, Language Model Evaluation, Traditional NLP Applied to Business/Econ Research Slides: NLP(I): Pre-processing and Word Representations.pdf), NLP(II): N-Gram, Naïve Bayes, and Language Model Evaluation.pdf) CoLab Notebook Demos: NLP Pre-processing, N-Gram, Naïve Bayes Presentation: By Zhi Li and Boya Peng. Hansen, Stephen, Michael McMahon, and Andrea Prat. 2018. Transparency and deliberation within the FOMC: A computational linguistics approach. Quarterly Journal of Economics, 133(2): 801-870. Link to the paper. Homework: Problem Set 3: Implementing Traditional NLP Techniques, due at 12:30pm, Feb/6/2024 (Tuesday). References: Gentzkow, Matthew, Bryan Kelly, and Matt Taddy. 2019. Text as data. Journal of Economic Literature, 57(3): 535-574. Hansen, Stephen, Michael McMahon, and Andrea Prat. 2018. Transparency and deliberation within the FOMC: A computational linguistics approach. Quarterly Journal of Economics, 133(2): 801-870. Chapters 2, 12, & 13, Introduction to Information Retrieval, 2008, Cambridge University Press, by Christopher D. Manning, Prabhakar Raghavan and Hinrich Schutze, https://nlp.stanford.edu/IR-book/information-retrieval-book.html. Chapter 2, 3 & 4, Speech and Language Processing (3rd ed. draft), 2023, by Dan Jurafsky and James H. Martin, https://web.stanford.edu/~jurafsky/slp3/. Natural Language Tool Kit (NLTK) Documentation Hand Written Notes Session 5. Deep-Learning-Based NLP: Word2Vec (Feb/06/2024) Keywords: Traditional NLP Applied to Business/Econ Research, Word2Vec: Continuous Bag of Words and Skip-Gram Slides: NLP(II): N-Gram, Naïve Bayes, and Language Model Evaluation.pdf), NLP(III): Word2Vec.pdf) CoLab Notebook Demos: Word2Vec: CBOW, Word2Vec: Skip-Gram Presentation: By Xinyu Xu and Shu Zhang. Timoshenko, Artem, and John R. Hauser. 2019. Identifying customer needs from user-generated content. Marketing Science, 38(1): 1-20. Link to the paper. Homework: No homework this week. Probably you should think about your final project when enjoying your Lunar New Year Holiday. References: Gentzkow, Matthew, Bryan Kelly, and Matt Taddy. 2019. Text as data. Journal of Economic Literature, 57(3): 535-574. Tetlock, Paul. 2007. Giving content to investor sentiment: The role of media in the stock market. Journal of Finance, 62(3): 1139-1168. Baker, Scott, Nicholas Bloom, and Steven Davis, 2016. Measuring economic policy uncertainty. Quarterly Journal of Economics, 131(4): 1593-1636. Gentzkow, Matthew, and Jesse Shapiro. 2010. What drives media slant? Evidence from US daily newspapers. Econometrica, 78(1): 35-71. Timoshenko, Artem, and John R. Hauser. 2019. Identifying customer needs from user-generated content. Marketing Science, 38(1): 1-20. Mikolov, Tomas, Kai Chen, Greg Corrado, and Jeff Dean. 2013. Efficient estimation of word representations in vector space. ArXiv Preprint, arXiv:1301.3781. Mikolov, Tomas, Ilya Sutskever, Kai Chen, Greg Corrado, and Jeff Dean. 2013. Distributed representations of words and phrases and their compositionality. Advances in Neural Information Processing Systems (NeurIPS) 26. Parts I - II, Lecture Notes and Slides for CS224n: Natural Language Processing with Deep Learning, by Christopher D. Manning, Diyi Yang, and Tatsunori Hashimoto, https://web.stanford.edu/class/cs224n/. Word Embeddings Trained on Google News Corpus Hand Written Notes Session 6. Deep-Learning-Based NLP: RNN and Seq2Seq (Feb/20/2024) Keywords: Word2Vec: GloVe, Word Embedding and Language Model Evaluations, Word2Vec and RNN Applied to Business/Econ Research, RNN Slides: Guest Lecture Announcement, NLP(III): Word2Vec.pdf), NLP(IV): RNN & Seq2Seq.pdf) CoLab Notebook Demos: Word2Vec: CBOW, Word2Vec: Skip-Gram Presentation: By Qiyu Dai and Yifan Ren. Huang, Allen H., Hui Wang, and Yi Yang. 2023. FinBERT: A large language model for extracting information from financial text. Contemporary Accounting Research, 40(2): 806-841. Link to the paper. Link to GitHub Repo. Homework: Problem Set 4 - Word2Vec & LSTM for Sentiment Analysis References: Ash, Elliot, and Stephen Hansen. 2023. Text algorithms in economics. Annual Review of Economics, 15: 659-688. Associated GitHub with Code Demonstrations. Li, Kai, Feng Mai, Rui Shen, and Xinyan Yan. 2021. Measuring corporate culture using machine learning. Review of Financial Studies, 34(7): 3265-3315. Chen, Fanglin, Xiao Liu, Davide Proserpio, and Isamar Troncoso. 2022. Product2Vec: Leveraging representation learning to model consumer product choice in large assortments. Available at SSRN 3519358. Pennington, Jeffrey, Richard Socher, and Christopher Manning. 2014. Glove: Global vectors for word representation. Proceedings of the 2014 conference on empirical methods in natural language processing (EMNLP) (pp. 1532-1543). Parts 2 and 5, Lecture Notes and Slides for CS224n: Natural Language Processing with Deep Learning, by Christopher D. Manning, Diyi Yang, and Tatsunori Hashimoto, https://web.stanford.edu/class/cs224n/. Chapters 9 and 10, Dive into Deep Learning (2nd Edition), 2023, by Aston Zhang, Zack Lipton, Mu Li, and Alex J. Smola, https://d2l.ai/. RNN and LSTM Visualizations Hand Written Notes Session 7. Deep-Learning-Based NLP: Attention and Transformer (Feb/27/2024) Keywords: RNN and its Applications to Business/Econ Research, LSTM, Seq2Seq, Attention Mechanism Slides: Final Project, NLP(IV): RNN & Seq2Seq.pdf), NLP(V): Attention & Transformer.pdf) CoLab Notebook Demos: RNN & LSTM, Attention Mechanism Presentation: By Qinghe Gui and Chaoyuan Jiang. Zhang, Mengxia and Lan Luo. 2023. Can consumer-posted photos serve as a leading indicator of restaurant survival? Evidence from Yelp. Management Science 69(1): 25-50. Link to the paper. Homework: Problem Set 4 - Word2Vec & LSTM for Sentiment Analysis References: Qi, Meng, Yuanyuan Shi, Yongzhi Qi, Chenxin Ma, Rong Yuan, Di Wu, Zuo-Jun (Max) Shen. 2023. A Practical End-to-End Inventory Management Model with Deep Learning. Management Science, 69(2): 759-773. Sarzynska-Wawer, Justyna, Aleksander Wawer, Aleksandra Pawlak, Julia Szymanowska, Izabela Stefaniak, Michal Jarkiewicz, and Lukasz Okruszek. 2021. Detecting formal thought disorder by deep contextualized word representations. Psychiatry Research, 304, 114135. Hansen, Stephen, Peter J. Lambert, Nicholas Bloom, Steven J. Davis, Raffaella Sadun, and Bledi Taska. 2023. Remote work across jobs, companies, and space (No. w31007). National Bureau of Economic Research. Sutskever, Ilya, Oriol Vinyals, and Quoc V. Le. 2014. Sequence to sequence learning with neural networks. Advances in neural information processing systems, 27. Bahdanau, Dzmitry, Kyunghyun Cho, and Yoshua Bengio. 2015. Neural machine translation by jointly learning to align and translate. ICLR Vaswani, A., Shazeer, N., Parmar, N., Uszkoreit, J., Jones, L., Gomez, A. N., ... and Polosukhin, I. (2017). Attention is all you need. Advances in neural information processing systems, 30. Parts 5, 6, and 8, Lecture Notes and Slides for CS224n: Natural Language Processing with Deep Learning, by Christopher D. Manning, Diyi Yang, and Tatsunori Hashimoto, https://web.stanford.edu/class/cs224n/. Chapters 9, 10, and 11, Dive into Deep Learning (2nd Edition), 2023, by Aston Zhang, Zack Lipton, Mu Li, and Alex J. Smola, https://d2l.ai/. RNN and LSTM Visualizations PyTorch's Tutorial of Seq2Seq for Machine Translation Illustrated Transformer Transformer from Scratch, with the Code on GitHub Hand Written Notes Session 7.5. Deep-Learning-Based NLP: Attention is All You Need (Mar/05/2024) Keywords: Bitter Lesson: Power of Computation in AI, Attention Mechanism, Transformer Slides: The Bitter Lesson, NLP(V): Attention & Transformer.pdf) CoLab Notebook Demos: Attention Mechanism, Transformer Homework: One-page Proposal for Your Final Project References: The Bitter Lesson, by Rich Sutton Bahdanau, Dzmitry, Kyunghyun Cho, and Yoshua Bengio. 2015. Neural machine translation by jointly learning to align and translate. ICLR Vaswani, A., Shazeer, N., Parmar, N., Uszkoreit, J., Jones, L., Gomez, A. N., ... and Polosukhin, I. (2017). Attention is all you need. Advances in neural information processing systems, 30. Part 8, Lecture Notes and Slides for CS224n: Natural Language Processing with Deep Learning, by Christopher D. Manning, Diyi Yang, and Tatsunori Hashimoto, https://web.stanford.edu/class/cs224n/. Chapter 11, Dive into Deep Learning (2nd Edition), 2023, by Aston Zhang, Zack Lipton, Mu Li, and Alex J. Smola, https://d2l.ai/. Illustrated Transformer Transformer from Scratch, with the Code on GitHub Andrej Karpathy's Lecture to Build Transformers Hand Written Notes Session 8. Deep-Learning-Based NLP: Pretraining (Mar/12/2024) Keywords: Computations in AI, BERT (Bidirectional Encoder Representations from Transformers), GPT (Generative Pretrained Transformers) Slides: Guest Lecture by Dr. Liubo Li on Deep Learning Computation, Pretraining.pdf) CoLab Notebook Demos: Crafting Intelligence: The Art of Deep Learning Modeling, BERT API @ Hugging Face Presentation: By Zhankun Chen and Yiyi Zhao. Noy, Shakked and Whitney Zhang. 2023. Experimental evidence on the productivity effects of generative artificial intelligence. Science, 381: 187-192. Link to the Paper Homework: Problem Set 5 - Sentiment Analysis with Hugging Face, due at 12:30pm, March 26, Tuesday. References: Devlin, Jacob, Ming-Wei Chang, Kenton Lee, Kristina Toutanova. 2018. BERT: Pre-training of deep bidirectional transformers for language understanding. ArXiv preprint arXiv:1810.04805. GitHub Repo Radford, Alec, Karthik Narasimhan, Tim Salimans, and Ilya Sutskever. 2018. Improving language understanding by generative pre-training, (GPT-1) PDF link, GitHub Repo Radford, Alec, Jeffrey Wu, Rewon Child, David Luan, Dario Amodei, Ilya Sutskever. 2019. Language models are unsupervised multitask learners. OpenAI blog, 1(8), 9. (GPT-2) PDF Link, GitHub Repo Brown, Tom, et al. 2020. Language models are few-shot learners. Advances in neural information processing systems, 33, 1877-1901. (GPT-3) GitHub Repo Huang, Allen H., Hui Wang, and Yi Yang. 2023. FinBERT: A large language model for extracting information from financial text. Contemporary Accounting Research, 40(2): 806-841. GitHub Repo Part 9, Lecture Notes and Slides for CS 224N: Natural Language Processing with Deep Learning, by Christopher D. Manning, Diyi Yang, and Tatsunori Hashimoto. Link to CS 224N Part 2 & 4, Slides for COS 597G: Understanding Large Language Models, by Danqi Chen. Link to COS 597G A Visual Guide to BERT, How GPT-3 Works Andrej Karpathy's Lecture to Build GPT-2 (124M) from Scratch Hand Written Notes Session 9. Deep-Learning-Based NLP: Large Language Models (Mar/19/2024) Keywords: Large Language Models, Generative AI, Emergent Ababilities, Instruction Fine-Tuning (IFT), Reinforcement Learning with Human Feedback (RLHF), In-Context Learning, Chain-of-Thought (CoT) Slides: What's Next, Pretraining.pdf), Large Language Models.pdf) CoLab Notebook Demos: BERT API @ Hugging Face Presentation: By Jia Liu. Liu, Liu, Dzyabura, Daria, Mizik, Natalie. 2020. Visual listening in: Extracting brand image portrayed on social media. Marketing Science, 39(4): 669-686. Link to the Paper Homework: Problem Set 5 - Sentiment Analysis with Hugging Face, due at 12:30pm, March 26, Tuesday (soft-deadline). References: Wei, Jason, et al. 2021. Finetuned language models are zero-shot learners. ArXiv preprint arXiv:2109.01652, link to the paper. Wei, Jason, et al. 2022. Emergent abilities of large language models. ArXiv preprint arXiv:2206.07682, link to the paper. Ouyang, Long, et al. 2022. Training language models to follow instructions with human feedback. Advances in Neural Information Processing Systems, 35, 27730-27744. Wei, Jason, et al. 2022. Chain-of-thought prompting elicits reasoning in large language models. Advances in Neural Information Processing Systems, 35, 24824-24837. Kaplan, Jared. 2020. Scaling laws for neural language models. ArXiv preprint arXiv:2001.08361, link to the paper. Hoffmann, Jordan, et al. 2022. Training compute-optimal large language models. ArXiv preprint arXiv:2203.15556, link to the paper. Shinn, Noah, et al. 2023. Reflexion: Language agents with verbal reinforcement learning. ArXiv preprint arXiv:2303.11366, link to the paper. Reisenbichler, Martin, Thomas Reutterer, David A. Schweidel, and Daniel Dan. 2022. Frontiers: Supporting content marketing with natural language generation. Marketing Science, 41(3): 441-452. Romera-Paredes, B., Barekatain, M., Novikov, A. et al. 2023. Mathematical discoveries from program search with large language models. Nature, link to the paper. Part 10, Lecture Notes and Slides for CS224N: Natural Language Processing with Deep Learning, by Christopher D. Manning, Diyi Yang, and Tatsunori Hashimoto. Link to CS 224N COS 597G: Understanding Large Language Models, by Danqi Chen. Link to COS 597G Andrej Karpathy's 1-hour Talk on LLM CS224n, Hugging Face Tutorial Session 10. Deep-Learning-Based CV: Image Classification (Mar/26/2024) Keywords: Large Language Models Applications, Convolution Neural Nets (CNN), LeNet, AlexNet, VGG, ResNet, ViT Slides: What's Next, Large Language Models.pdf), Image Classification.pdf) CoLab Notebook Demos: CNN, LeNet, & AlexNet, VGG, ResNet, ViT Presentation: By Yingxin Lin and Zeshen Ye. Netzer, Oded, Alain Lemaire, and Michal Herzenstein. 2019. When words sweat: Identifying signals for loan default in the text of loan applications. Journal of Marketing Research, 56(6): 960-980. Link to the Paper Homework: Problem Set 6 - AlexNet and ResNet, due at 12:30pm, April 9, Tuesday. References: Krizhevsky, Alex, Ilya Sutskever, and Geoffrey E. Hinton. 2012. Imagenet classification with deep convolutional neural networks. Advances in Neural Information Processing Systems, 25. He, Kaiming, Xiangyu Zhang, Shaoqing Ren and Jian Sun. 2016. Deep residual learning for image recognition. Proceedings of the IEEE conference on computer vision and pattern recognition, 770-778. Dosovitskiy, Alexey, et al. 2020. An image is worth 16x16 words: Transformers for image recognition at scale. ArXiv preprint, arXiv:2010.11929, link to the paper, link to the GitHub repo. Jean, Neal, Marshall Burke, Michael Xie, Matthew W. Davis, David B. Lobell, and Stefand Ermon. 2016. Combining satellite imagery and machine learning to predict poverty. Science, 353(6301), 790-794. Zhang, Mengxia and Lan Luo. 2023. Can consumer-posted photos serve as a leading indicator of restaurant survival? Evidence from Yelp. Management Science 69(1): 25-50. Course Notes (Lectures 5 & 6) for CS231n: Deep Learning for Computer Vision, by Fei-Fei Li, Ruohan Gao, & Yunzhu Li. Link to CS231n. Chapters 7 and 8, Dive into Deep Learning (2nd Edition), 2023, by Aston Zhang, Zack Lipton, Mu Li, and Alex J. Smola. Link to the book. Fine-Tune ViT for Image Classification with Hugging Face 🤗 Transformers Hugging Face 🤗 ViT CoLab Tutorial Session 11. Deep-Learning-Based CV (II): Object Detection & Video Analysis (Apr/2/2024) Keywords: Image Processing Applications, Localization, R-CNNs, YOLOs, Semantic Segmentation, 3D CNN, Video Analysis Applications Slides: What's Next, Image Classification.pdf), Object Detection and Video Analysis.pdf) CoLab Notebook Demos: Data Augmentation, Faster R-CNN & YOLO v5 Presentation: By Qinlu Hu and Yilin Shi. Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. 2023. Engagement that sells: Influencer video advertising on TikTok. Available at SSRN Link to the Paper Homework: Problem Set 6 - AlexNet and ResNet, due at 12:30pm, April 9, Tuesday. References: Girshick, R., Donahue, J., Darrell, T. and Malik, J., 2014. Rich feature hierarchies for accurate object detection and semantic segmentation. Proceedings of the IEEE conference on computer vision and pattern recognition (pp. 580-587). Redmon, Joseph, Santosh Divvala, Ross Girshick, and Ali Farhadi. 2016. You only look once: Unified, real-time object detection. Proceedings of the IEEE conference on computer vision and pattern recognition (pp. 779-788). Karpathy, A., Toderici, G., Shetty, S., Leung, T., Sukthankar, R. and Fei-Fei, L., 2014. Large-scale video classification with convolutional neural networks. Proceedings of the IEEE conference on Computer Vision and Pattern Recognition (pp. 1725-1732). Glaeser, Edward L., Scott D. Kominers, Michael Luca, and Nikhil Naik. 2018. Big data and big cities: The promises and limitations of improved measures of urban life. Economic Inquiry, 56(1): 114-137. Zhang, S., Xu, K. and Srinivasan, K., 2023. Frontiers: Unmasking Social Compliance Behavior During the Pandemic. Marketing Science, 42(3), pp.440-450. Course Notes (Lectures 10 & 11) for CS231n: Deep Learning for Computer Vision, by Fei-Fei Li, Ruohan Gao, & Yunzhu Li. Link to CS231n. Chapter 14, Dive into Deep Learning (2nd Edition), 2023, by Aston Zhang, Zack Lipton, Mu Li, and Alex J. Smola. Link to the book. Hand Written Notes Session 12. Unsupervised Learning: Clustering, Topic Modeling & VAE (Apr/9/2024) Keywords: K-Means, Gaussian Mixture Models, EM-Algorithm, Latent Dirichlet Allocation, Variational Auto-Encoder Slides: What's Next, Clustering, Topic Modeling & VAE.pdf) CoLab Notebook Demos: K-Means, LDA, VAE Homework: Problem Set 7 - Unsupervised Learning (EM & LDA), due at 12:30pm, April 23, Tuesday. References: Blei, David M., Ng, Andrew Y., and Jordan, Michael I. 2003. Latent Dirichlet allocation. Journal of Machine Learning Research, 3(Jan): 993-1022. Kingma, D.P. and Welling, M., 2013. Auto-encoding Variational Bayes. arXiv preprint arXiv:1312.6114. Kingma, D.P. and Welling, M., 2019. An introduction to variational autoencoders. Foundations and Trends® in Machine Learning, 12(4), pp.307-392. Bandiera, O., Prat, A., Hansen, S., & Sadun, R. 2020. CEO behavior and firm performance. Journal of Political Economy, 128(4), 1325-1369. Liu, Jia and Olivier Toubia. 2018. A semantic approach for estimating consumer content preferences from online search queries. Marketing Science, 37(6): 930-952. Mueller, Hannes, and Christopher Rauh. 2018. Reading between the lines: Prediction of political violence using newspaper text. American Political Science Review, 112(2): 358-375. Tian, Z., Dew, R. and Iyengar, R., 2023. Mega or Micro? Influencer Selection Using Follower Elasticity. Journal of Marketing Research. Chapters 8.5 and 14, The Elements of Statistical Learning (2nd Edition), 2009, by Trevor Hastie, Robert Tibshirani, Jerome Friedman, Link to Book. Course Notes (Lectures 1 & 4) for CS294-158-SP24: Deep Unsupervised Learning, taught by Pieter Abbeel, Wilson Yan, Kevin Frans, Philipp Wu. Link to CS294-158-SP24. Hand Written Notes Session 13. Unsupervised Learning: Diffusion Models (Apr/16/2024) Keywords: VAE, Denoised Diffusion Probabilistic Models, Latent Diffusion Models, CLIP, Imagen, Diffusion Transformers Slides: Clustering, Topic Modeling & VAE.pdf), Diffusion Models.pdf), Course Summary CoLab Notebook Demos: VAE, DDPM, DiT Homework: Problem Set 7 - Unsupervised Learning (EM & LDA), due at 12:30pm, April 23, Tuesday. References: Kingma, D.P. and Welling, M., 2013. Auto-encoding Variational Bayes. arXiv preprint arXiv:1312.6114. Kingma, D.P. and Welling, M., 2019. An introduction to variational autoencoders. Foundations and Trends® in Machine Learning, 12(4), pp.307-392. Ho, J., Jain, A. and Abbeel, P., 2020. Denoising diffusion probabilistic models. Advances in neural information processing systems, 33, 6840-6851. Chan, S.H., 2024. Tutorial on Diffusion Models for Imaging and Vision. arXiv preprint arXiv:2403.18103. Peebles, W. and Xie, S., 2023. Scalable diffusion models with transformers. In Proceedings of the IEEE/CVF International Conference on Computer Vision, 4195-4205. Link to GitHub Repo. Tian, Z., Dew, R. and Iyengar, R., 2023. Mega or Micro? Influencer Selection Using Follower Elasticity. Journal of Marketing Research. Ludwig, J. and Mullainathan, S., 2024. Machine learning as a tool for hypothesis generation. Quarterly Journal of Economics, 139(2), 751-827. Burnap, A., Hauser, J.R. and Timoshenko, A., 2023. Product aesthetic design: A machine learning augmentation. Marketing Science, 42(6), 1029-1056. Course Notes (Lecture 6) for CS294-158-SP24: Deep Unsupervised Learning, taught by Pieter Abbeel, Wilson Yan, Kevin Frans, Philipp Wu. Link to CS294-158-SP24. CVPR 2022 Tutorial: Denoising Diffusion-based Generative Modeling: Foundations and Applications, by Karsten Kreis, Ruiqi Gao, and Arash Vahdat Link to the Tutorial Lilian Weng (OpenAI)'s Blog on Diffusion Models Lilian Weng (OpenAI)'s Blog on Diffusion Models for Video Generation Hugging Face Diffusers 🤗 Library Hand Written Notes

#github#ai-phd-s24

youtube

0.417

0.87

Simon Høiberg•Feb 10, 2025

How To Build a Startup Team of AI Agents (n8n, OpenAI, FeedHive)

Get full access to my software portfolio - for a single one-time purchase. 📦 https://simonl.ink/founderstack (Get $500 OFF in February) Get the full n8n workflows: https://simonl.ink/agent-workflows See the workflow tutorial here: https://simonl.ink/agent-tutorial Tools used for this video: https://n8n.io https://www.feedhive.com https://platform.openai.com 00:00 Intro 02:04 Using ChatGPT directly 04:18 Fine-tuning an AI model 07:07 Creating a brand brief 09:36 Building a team of AI Agents 12:08 n8n workflow: Get Brand Brief 14:18 n8n workflow: Get Content Ideas 15:47 n8n workflow: Get Content Feedback 17:57 n8n AI Agent workflow 20:20 Connecting to FeedHive 21:11 Putting it all together 23:04 FounderStack & workflow files #aiagents #n8n #feedhive

#aiagents#n8n#feedhive