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[D] LLMs causing more harm than good for the field?
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Stevens97This week

[D] LLMs causing more harm than good for the field?

This post might be a bit ranty, but i feel more and more share this sentiment with me as of late. If you bother to read this whole post feel free to share how you feel about this. When OpenAI put the knowledge of AI in the everyday household, I was at first optimistic about it. In smaller countries outside the US, companies were very hesitant before about AI, they thought it felt far away and something only big FANG companies were able to do. Now? Its much better. Everyone is interested in it and wants to know how they can use AI in their business. Which is great! Pre-ChatGPT-times, when people asked me what i worked with and i responded "Machine Learning/AI" they had no clue and pretty much no further interest (Unless they were a tech-person) Post-ChatGPT-times, when I get asked the same questions I get "Oh, you do that thing with the chatbots?" Its a step in the right direction, I guess. I don't really have that much interest in LLMs and have the privilege to work exclusively on vision related tasks unlike some other people who have had to pivot to working full time with LLMs. However, right now I think its almost doing more harm to the field than good. Let me share some of my observations, but before that I want to highlight I'm in no way trying to gatekeep the field of AI in any way. I've gotten job offers to be "ChatGPT expert", What does that even mean? I strongly believe that jobs like these don't really fill a real function and is more of a "hypetrain"-job than a job that fills any function at all. Over the past years I've been going to some conferences around Europe, one being last week, which has usually been great with good technological depth and a place for Data-scientists/ML Engineers to network, share ideas and collaborate. However, now the talks, the depth, the networking has all changed drastically. No longer is it new and exiting ways companies are using AI to do cool things and push the envelope, its all GANs and LLMs with surface level knowledge. The few "old-school" type talks being sent off to a 2nd track in a small room The panel discussions are filled with philosophists with no fundamental knowledge of AI talking about if LLMs will become sentient or not. The spaces for data-scientists/ML engineers are quickly dissapearing outside the academic conferences, being pushed out by the current hypetrain. The hypetrain evangelists also promise miracles and gold with LLMs and GANs, miracles that they will never live up to. When the investors realize that the LLMs cant live up to these miracles they will instantly get more hesitant with funding for future projects within AI, sending us back into an AI-winter once again. EDIT: P.S. I've also seen more people on this reddit appearing claiming to be "Generative AI experts". But when delving deeper it turns out they are just "good prompters" and have no real knowledge, expertice or interest in the actual field of AI or Generative AI.

[N] Inside DeepMind's secret plot to break away from Google
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MassivePellfishThis week

[N] Inside DeepMind's secret plot to break away from Google

Article https://www.businessinsider.com/deepmind-secret-plot-break-away-from-google-project-watermelon-mario-2021-9 by Hugh Langley and Martin Coulter For a while, some DeepMind employees referred to it as "Watermelon." Later, executives called it "Mario." Both code names meant the same thing: a secret plan to break away from parent company Google. DeepMind feared Google might one day misuse its technology, and executives worked to distance the artificial-intelligence firm from its owner for years, said nine current and former employees who were directly familiar with the plans. This included plans to pursue an independent legal status that would distance the group's work from Google, said the people, who asked not to be identified discussing private matters. One core tension at DeepMind was that it sold the business to people it didn't trust, said one former employee. "Everything that happened since that point has been about them questioning that decision," the person added. Efforts to separate DeepMind from Google ended in April without a deal, The Wall Street Journal reported. The yearslong negotiations, along with recent shake-ups within Google's AI division, raise questions over whether the search giant can maintain control over a technology so crucial to its future. "DeepMind's close partnership with Google and Alphabet since the acquisition has been extraordinarily successful — with their support, we've delivered research breakthroughs that transformed the AI field and are now unlocking some of the biggest questions in science," a DeepMind spokesperson said in a statement. "Over the years, of course we've discussed and explored different structures within the Alphabet group to find the optimal way to support our long-term research mission. We could not be prouder to be delivering on this incredible mission, while continuing to have both operational autonomy and Alphabet's full support." When Google acquired DeepMind in 2014, the deal was seen as a win-win. Google got a leading AI research organization, and DeepMind, in London, won financial backing for its quest to build AI that can learn different tasks the way humans do, known as artificial general intelligence. But tensions soon emerged. Some employees described a cultural conflict between researchers who saw themselves firstly as academics and the sometimes bloated bureaucracy of Google's colossal business. Others said staff were immediately apprehensive about putting DeepMind's work under the control of a tech giant. For a while, some employees were encouraged to communicate using encrypted messaging apps over the fear of Google spying on their work. At one point, DeepMind's executives discovered that work published by Google's internal AI research group resembled some of DeepMind's codebase without citation, one person familiar with the situation said. "That pissed off Demis," the person added, referring to Demis Hassabis, DeepMind's CEO. "That was one reason DeepMind started to get more protective of their code." After Google restructured as Alphabet in 2015 to give riskier projects more freedom, DeepMind's leadership started to pursue a new status as a separate division under Alphabet, with its own profit and loss statement, The Information reported. DeepMind already enjoyed a high level of operational independence inside Alphabet, but the group wanted legal autonomy too. And it worried about the misuse of its technology, particularly if DeepMind were to ever achieve AGI. Internally, people started referring to the plan to gain more autonomy as "Watermelon," two former employees said. The project was later formally named "Mario" among DeepMind's leadership, these people said. "Their perspective is that their technology would be too powerful to be held by a private company, so it needs to be housed in some other legal entity detached from shareholder interest," one former employee who was close to the Alphabet negotiations said. "They framed it as 'this is better for society.'" In 2017, at a company retreat at the Macdonald Aviemore Resort in Scotland, DeepMind's leadership disclosed to employees its plan to separate from Google, two people who were present said. At the time, leadership said internally that the company planned to become a "global interest company," three people familiar with the matter said. The title, not an official legal status, was meant to reflect the worldwide ramifications DeepMind believed its technology would have. Later, in negotiations with Google, DeepMind pursued a status as a company limited by guarantee, a corporate structure without shareholders that is sometimes used by nonprofits. The agreement was that Alphabet would continue to bankroll the firm and would get an exclusive license to its technology, two people involved in the discussions said. There was a condition: Alphabet could not cross certain ethical redlines, such as using DeepMind technology for military weapons or surveillance. In 2019, DeepMind registered a new company called DeepMind Labs Limited, as well as a new holding company, filings with the UK's Companies House showed. This was done in anticipation of a separation from Google, two former employees involved in those registrations said. Negotiations with Google went through peaks and valleys over the years but gained new momentum in 2020, one person said. A senior team inside DeepMind started to hold meetings with outside lawyers and Google to hash out details of what this theoretical new formation might mean for the two companies' relationship, including specifics such as whether they would share a codebase, internal performance metrics, and software expenses, two people said. From the start, DeepMind was thinking about potential ethical dilemmas from its deal with Google. Before the 2014 acquisition closed, both companies signed an "Ethics and Safety Review Agreement" that would prevent Google from taking control of DeepMind's technology, The Economist reported in 2019. Part of the agreement included the creation of an ethics board that would supervise the research. Despite years of internal discussions about who should sit on this board, and vague promises to the press, this group "never existed, never convened, and never solved any ethics issues," one former employee close to those discussions said. A DeepMind spokesperson declined to comment. DeepMind did pursue a different idea: an independent review board to convene if it were to separate from Google, three people familiar with the plans said. The board would be made up of Google and DeepMind executives, as well as third parties. Former US president Barack Obama was someone DeepMind wanted to approach for this board, said one person who saw a shortlist of candidates. DeepMind also created an ethical charter that included bans on using its technology for military weapons or surveillance, as well as a rule that its technology should be used for ways that benefit society. In 2017, DeepMind started a unit focused on AI ethics research composed of employees and external research fellows. Its stated goal was to "pave the way for truly beneficial and responsible AI." A few months later, a controversial contract between Google and the Pentagon was disclosed, causing an internal uproar in which employees accused Google of getting into "the business of war." Google's Pentagon contract, known as Project Maven, "set alarm bells ringing" inside DeepMind, a former employee said. Afterward, Google published a set of principles to govern its work in AI, guidelines that were similar to the ethical charter that DeepMind had already set out internally, rankling some of DeepMind's senior leadership, two former employees said. In April, Hassabis told employees in an all-hands meeting that negotiations to separate from Google had ended. DeepMind would maintain its existing status inside Alphabet. DeepMind's future work would be overseen by Google's Advanced Technology Review Council, which includes two DeepMind executives, Google's AI chief Jeff Dean, and the legal SVP Kent Walker. But the group's yearslong battle to achieve more independence raises questions about its future within Google. Google's commitment to AI research has also come under question, after the company forced out two of its most senior AI ethics researchers. That led to an industry backlash and sowed doubt over whether it could allow truly independent research. Ali Alkhatib, a fellow at the Center for Applied Data Ethics, told Insider that more public accountability was "desperately needed" to regulate the pursuit of AI by large tech companies. For Google, its investment in DeepMind may be starting to pay off. Late last year, DeepMind announced a breakthrough to help scientists better understand the behavior of microscopic proteins, which has the potential to revolutionize drug discovery. As for DeepMind, Hassabis is holding on to the belief that AI technology should not be controlled by a single corporation. Speaking at Tortoise's Responsible AI Forum in June, he proposed a "world institute" of AI. Such a body might sit under the jurisdiction of the United Nations, Hassabis theorized, and could be filled with top researchers in the field. "It's much stronger if you lead by example," he told the audience, "and I hope DeepMind can be part of that role-modeling for the industry."

The delicate balance of building an online community business
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matthewbarbyThis week

The delicate balance of building an online community business

Hey /r/Entrepreneur 👋 Just under two years ago I launched an online community business called Traffic Think Tank with two other co-founders, Nick Eubanks and Ian Howells. As a Traffic Think Tank customer you (currently) pay $119 a month to get access to our online community, which is run through Slack. The community is focused on helping you learn various aspects of marketing, with a particular focus on search engine optimization (SEO). Alongside access to the Slack community, we publish new educational video content from outside experts every week that all customers have access to. At the time of writing, Traffic Think Tank has around 650 members spanning across 17 of the 24 different global time zones. I was on a business trip over in Sydney recently, and during my time there I met up with some of our Australia-based community members. During dinner I was asked by several of them how the idea for Traffic Think Tank came about and what steps we took to validate that the idea was worth pursuing.  This is what I told them… How it all began It all started with a personal need. Nick, an already successful entrepreneur and owner of a marketing agency, had tested out an early version Traffic Think Tank in early 2017. He offered real-time consulting for around ten customers that he ran from Slack. He would publish some educational videos and offer his advice on projects that the members were running. The initial test went well, but it was tough to maintain on his own and he had to charge a fairly high price to make it worth his time. That’s when he spoke to me and Ian about turning this idea into something much bigger. Both Ian and I offered something slightly different to Nick. We’ve both spent time in senior positions at marketing agencies, but currently hold senior director positions in 2,000+ public employee companies (HubSpot and LendingTree). Alongside this, as a trio we could really ramp up the quality and quantity of content within the community, spread out the administrative workload and just generally have more resources to throw at getting this thing off the ground. Admittedly, Nick was much more optimistic about the potential of Traffic Think Tank – something I’m very thankful for now – whereas Ian and I were in the camp of “you’re out of your mind if you think hundreds of people are going to pay us to be a part of a Slack channel”. To validate the idea at scale, we decided that we’d get an initial MVP of the community up and running with a goal of reaching 100 paying customers in the first six months. If we achieved that, we’d validated that it was a viable business and we would continue to pursue it. If not, we’d kill it. We spent the next month building out the initial tech stack that enabled us to accept payments, do basic user management to the Slack channel, and get a one-page website up and running with information on what Traffic Think Tank was all about.  After this was ready, we doubled down on getting some initial content created for members – I mean, we couldn’t have people just land in an empty Slack channel, could we? We created around ten initial videos, 20 or so articles and then some long threads full of useful information within the Slack channel so that members would have some content to pour into right from the beginning.  Then, it was time to go live. The first 100 customers Fortunately, both Nick and I had built a somewhat substantial following in the SEO space over the previous 5-10 years, so we at least had a large email list to tap into (a total of around 40,000 people). We queued up some launch emails, set an initial price of $99 per month and pressed send. [\[LINK\] The launch email I sent to my subscribers announcing Traffic Think Tank](https://mailchi.mp/matthewbarby/future-of-marketing-1128181) What we didn’t expect was to sell all of the initial 100 membership spots in the first 72 hours. “Shit. What do we do now? Are we ready for this many people? Are we providing them with enough value? What if something breaks in our tech stack? What if they don’t like the content? What if everyone hates Slack?” All of these were thoughts running through my head. This brings me to the first great decision we made: we closed down new membership intake for 3 months so that we could focus completely on adding value to the first cohort of users. The right thing at the right time SEO is somewhat of a dark art to many people that are trying to learn about it for the first time. There’s hundreds of thousands (possibly millions) of articles and videos online that talk about how to do SEO.  Some of it’s good advice; a lot of it is very bad advice.  Add to this that the barrier to entry of claiming to be an “expert” in SEO is practically non-existent and you have a recipe for disaster. This is why, for a long time, individuals involved in SEO have flocked in their masses to online communities for information and to bounce ideas off of others in the space. Forums like SEObook, Black Hat World, WickedFire, Inbound.org, /r/BigSEO, and many more have, at one time, been called home by many SEOs.  In recent times, these communities have either been closed down or just simply haven’t adapted to the changing needs of the community – one of those needs being real-time feedback on real-world problems.  The other big need that we all spotted and personally had was the ability to openly share the things that are working – and the things that aren’t – in SEO within a private forum. Not everyone wanted to share their secret sauce with the world. One of the main reasons we chose Slack as the platform to run our community on was the fact that it solved these two core needs. It gave the ability to communicate in real-time across multiple devices, and all of the information shared within it was outside of the public domain. The other problem that plagued a lot of these early communities was spam. Most of them were web-based forums that were free to access. That meant they became a breeding ground for people trying to either sell their services or promote their own content – neither of which is conducive to building a thriving community. This was our main motivation for charging a monthly fee to access Traffic Think Tank. We spent a lot of time thinking through pricing. It needed to be enough money that people would be motivated to really make use of their membership and act in a way that’s beneficial to the community, but not too much money that it became cost prohibitive to the people that would benefit from it the most. Considering that most of our members would typically spend between $200-800 per month on SEO software, $99 initially felt like the perfect balance. Growing pains The first three months of running the community went by without any major hiccups. Members were incredibly patient with us, gave us great feedback and were incredibly helpful and accommodating to other members. Messages were being posted every day, with Nick, Ian and myself seeding most of the engagement at this stage.  With everything going smoothly, we decided that it was time to open the doors to another intake of new members. At this point we’d accumulated a backlog of people on our waiting list, so we knew that simply opening our doors would result in another large intake. Adding more members to a community has a direct impact on the value that each member receives. For Traffic Think Tank in particular, the value for members comes from three areas: The ability to have your questions answered by me, Nick and Ian, as well as other members of the community. The access to a large library of exclusive content. The ability to build connections with the wider community. In the early stages of membership growth, there was a big emphasis on the first of those three points. We didn’t have an enormous content library, nor did we have a particularly large community of members, so a lot of the value came from getting a lot of one-to-one time with the community founders. [\[IMAGE\] Screenshot of engagement within the Traffic Think Tank Slack community](https://cdn.shortpixel.ai/client/qglossy,retimg,w_1322/https://www.matthewbarby.com/wp-content/uploads/2019/08/Community-Engagement-in-Traffic-Think-Tank.png) The good thing about having 100 members was that it was just about feasible to give each and every member some one-to-one time within the month, which really helped us to deliver those moments of delight that the community needed early on. Two-and-a-half months after we launched Traffic Think Tank, we opened the doors to another 250 people, taking our total number of members to 350. This is where we experienced our first growing pains.  Our original members had become used to being able to drop us direct messages and expect an almost instant response, but this wasn’t feasible anymore. There were too many people, and we needed to create a shift in behavior. We needed more value to come from the community engaging with one another or we’d never be able to scale beyond this level. We started to really pay attention to engagement metrics; how many people were logging in every day, and of those, how many were actually posting messages within public channels.  We asked members that were logging in a lot but weren’t posting (the “lurkers”) why that was the case. We also asked the members that engaged in the community the most what motivated them to post regularly. We learned a lot from doing this. We found that the large majority of highly-engaged members had much more experience in SEO, whereas most of the “lurkers” were beginners. This meant that most of the information being shared in the community was very advanced, with a lot of feedback from the beginners in the group being that they “didn’t want to ask a stupid question”.  As managers of the community, we needed to facilitate conversations that catered to all of our members, not just those at a certain level of skill. To tackle this problem, we created a number of new channels that had a much deeper focus on beginner topics so novice members had a safe place to ask questions without judgment.  We also started running live video Q&As each month where we’d answer questions submitted by the community. This gave our members one-on-one time with me, Nick and Ian, but spread the value of these conversations across the whole community rather than them being hidden within private messages. As a result of these changes, we found that the more experienced members in the community were really enjoying sharing their knowledge with those with less experience. The number of replies within each question thread was really starting to increase, and the community started to shift away from just being a bunch of threads created by me, Nick and Ian to a thriving forum of diverse topics compiled by a diverse set of individuals. This is what we’d always wanted. A true community. It was starting to happen. [\[IMAGE\] Chart showing community engagement vs individual member value](https://cdn.shortpixel.ai/client/qglossy,retimg,w_1602/https://www.matthewbarby.com/wp-content/uploads/2019/08/Community-Engagement-Balance-Graph.jpg) At the same time, we started to realize that we’ll eventually reach a tipping point where there’ll be too much content for us to manage and our members to engage with. When we reach this point, the community will be tough to follow and the quality of any given post will go down. Not only that, but the community will become increasingly difficult to moderate. We’re not there yet, but we recognize that this will come, and we’ll have to adjust our model again. Advocating advocacy As we started to feel more comfortable about the value that members were receiving, we made the decision to indefinitely open for new members. At the same time, we increased the price of membership (from $99 a month to $119) in a bid to strike the right balance between profitability as a business and to slow down the rate at which we were reaching the tipping point of community size. We also made the decision to repay all of our early adopters by grandfathering them in to the original pricing – and committing to always do this in the future. Despite the price increase, we saw a continued flow of new members come into the community. The craziest part about this was that we were doing practically no marketing activities to encourage new members– this was all coming from word of mouth. Our members were getting enough value from the community that they were recommending it to their friends, colleagues and business partners.  The scale at which this was happening really took us by surprise and it told us one thing very clearly: delivering more value to members resulted in more value being delivered to the business. This is a wonderful dynamic to have because it perfectly aligns the incentives on both sides. We’d said from the start that we wouldn’t sacrifice value to members for more revenue – this is something that all three of us felt very strongly about. First and foremost, we wanted to create a community that delivered value to its members and was run in a way that aligned with our values as people. If we could find a way to stimulate brand advocacy, while also tightening the bonds between all of our individual community members, we’d be boosting both customer retention and customer acquisition in the same motion. This became our next big focus. [\[TWEET\] Adam, one of our members wore his Traffic Think Tank t-shirt in the Sahara desert](https://twitter.com/AdamGSteele/status/1130892481099382784) We started with some simple things: We shipped out Traffic Think Tank branded T-shirts to all new members. We’d call out each of the individuals that would submit questions to our live Q&A sessions and thank them live on air. We set up a new channel that was dedicated to sharing a quick introduction to who you are, what you do and where you’re based for all new members. We’d created a jobs channel and a marketplace for selling, buying and trading services with other members. Our monthly “blind dates” calls were started where you’d be randomly grouped with 3-4 other community members so that you could hop on a call to get to know each other better. The Traffic Think Tank In Real Life (IRL)* channel was born, which enabled members to facilitate in-person meetups with each other. In particular, we saw that as members started to meet in person or via calls the community itself was feeling more and more like a family. It became much closer knit and some members started to build up a really positive reputation for being particularly helpful to other members, or for having really strong knowledge in a specific area. [\[TWEET\] Dinner with some of the Traffic Think Tank members in Brighton, UK](https://twitter.com/matthewbarby/status/1117175584080134149) Nick, Ian and I would go out of our way to try and meet with members in real life wherever we could. I was taken aback by how appreciative people were for us doing this, and it also served as an invaluable way to gain honest feedback from members. There was another trend that we’d observed that we didn’t really expect to happen. More and more members were doing business with each another. We’ve had people find new jobs through the community, sell businesses to other members, launch joint ventures together and bring members in as consultants to their business. This has probably been the most rewarding thing to watch, and it was clear that the deeper relationships that our members were forming were resulting in an increased level of trust to work with each other. We wanted to harness this and take it to a new level. This brought us to arguably the best decision we’ve made so far running Traffic Think Tank… we were going to run a big live event for our members. I have no idea what I’m doing It’s the first week of January 2019 and we’re less than three weeks away from Traffic Think Tank LIVE, our first ever in-person event hosting 150 people, most of which are Traffic Think Tank members. It's like an ongoing nightmare I can’t wake up from. That was Nick’s response in our private admin channel to myself and Ian when I asked if they were finding the run-up to the event as stressful as I was. I think that all three of us were riding on such a high from how the community was growing that we felt like we could do anything. Running an event? How hard can it be? Well, turns out it’s really hard. We had seven different speakers flying over from around the world to speak at the event, there was a pre- and after event party, and we’d planned a charity dinner where we would take ten attendees (picked at random via a raffle) out for a fancy meal. Oh, and Nick, Ian and I were hosting a live Q&A session on stage. It wasn’t until precisely 48 hours before the event that we’d realized we didn’t have any microphones, nor had a large amount of the swag we’d ordered arrived. Plus, a giant storm had hit Philly causing a TON of flight cancellations. Perfect. Just perfect. This was honestly the tip of the iceberg. We hadn’t thought about who was going to run the registration desk, who would be taking photos during the event and who would actually field questions from the audience while all three of us sat on stage for our live Q&A panel. Turns out that the answer to all of those questions were my wife, Laura, and Nick’s wife, Kelley. Thankfully, they were on hand to save our asses. The weeks running up to the event were honestly some of the most stressful of my life. We sold around 50% of our ticket allocation within the final two weeks before the event. All of the event organizers told us this would happen, but did we believe them? Hell no!  Imagine having two weeks until the big day and as it stood half of the room would be completely empty. I was ready to fly most of my extended family over just to make it look remotely busy. [\[IMAGE\] One of our speakers, Ryan Stewart, presenting at Traffic Think Tank LIVE](https://cdn.shortpixel.ai/client/qglossy,retimg,w_1920/https://www.matthewbarby.com/wp-content/uploads/2019/08/Traffic-Think-Tank-LIVE-Ryan-Presenting.jpg) Thankfully, if all came together. We managed to acquire some microphones, the swag arrived on the morning of the event, all of our speakers were able to make it on time and the weather just about held up so that our entire allocation of ticket holders was able to make it to the event. We pooled together and I’m proud to say that the event was a huge success. While we made a substantial financial loss on the event itself, January saw a huge spike in new members, which more than recouped our losses. Not only that, but we got to hang out with a load of our members all day while they said really nice things about the thing we’d built. It was both exhausting and incredibly rewarding. Bring on Traffic Think Tank LIVE 2020! (This time we’re hiring an event manager...)   The road ahead Fast forward to today (August 2019) and Traffic Think Tank has over 650 members. The biggest challenges that we’re tackling right now include making sure the most interesting conversations and best content surfaces to the top of the community, making Slack more searchable (this is ultimately one of its flaws as a platform) and giving members a quicker way to find the exclusive content that we create. You’ll notice there’s a pretty clear theme here. In the past 30 days, 4,566 messages were posted in public channels inside Traffic Think Tank. If you add on any messages posted inside private direct messages, this number rises to 21,612. That’s a lot of messages. To solve these challenges and enable further scale in the future, we’ve invested a bunch of cash and our time into building out a full learning management system (LMS) that all members will get access to alongside the Slack community. The LMS will be a web-based portal that houses all of the video content we produce. It will also  provide an account admin section where users can update or change their billing information (they have to email us to do this right now, which isn’t ideal), a list of membership perks and discounts with our partners, and a list of links to some of the best threads within Slack – when clicked, these will drop you directly into Slack. [\[IMAGE\] Designs for the new learning management system (LMS)](https://cdn.shortpixel.ai/client/qglossy,retimg,w_2378/https://www.matthewbarby.com/wp-content/uploads/2019/08/Traffic-Think-Tank-LMS.png) It’s not been easy, but we’re 95% of the way through this and I’m certain that it will have a hugely positive impact on the experience for our members. Alongside this we hired a community manager, Liz, who supports with any questions that our members have, coordinates with external experts to arrange webinars for the community, helps with new member onboarding, and has tightened up some of our processes around billing and general accounts admin. This was a great decision. Finally, we’ve started planning next year’s live event, which we plan to more than double in size to 350 attendees, and we decided to pick a slightly warmer location in Miami this time out. Stay tuned for me to have a complete meltdown 3 weeks from the event. Final thoughts When I look back on the journey we’ve had so far building Traffic Think Tank, there’s one very important piece to this puzzle that’s made all of this work that I’ve failed to mention so far: co-founder alignment. Building a community is a balancing act that relies heavily on those in charge being completely aligned. Nick, Ian and I completely trust each other and more importantly, are philosophically aligned on how we want to run and grow the community. If we didn’t have this, the friction between us could tear apart the entire community. Picking the right people to work with is important in any company, but when your business is literally about bringing people together, there’s no margin for error here.  While I’m sure there will be many more challenges ahead, knowing that we all trust each other to make decisions that fall in line with each of our core values makes these challenges dramatically easier to overcome. Finally, I’d like to thank all of our members for making the community what it is today – it’d be nothing without you and I promise that we’ll never take that for granted. ​ I originally posted this on my blog here. Welcoming all of your thoughts, comments, questions and I'll do my best to answer them :)

Follow Along as I Flip this Website - Case Study
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jshogren10This week

Follow Along as I Flip this Website - Case Study

I am starting a new case study where I will be documenting my attempt to flip a website that I just purchased from Flippa. However, unlike most case studies where people hide certain parts and details from the public I will instead be sharing everything. That means you will know the exact URL of the site that I purchased and I will share everything with you all as I progress.I know that case studies are lot more interesting and you can learn better when you can see real examples of what I am talking about. Enough of the chatting, let's jump straight into this new case study and I will explain what this is all about. Before you get into the case study I want to give you the option of reading this one my website where all of the images can be seen within the post and it is easier to read. I also want to say that I have nothing to sell you or anything close to it. So if you want to read it there you can do so here ##Introductory Video I have put together a video that talks about many of the things that I cover in this article. So if you would rather watch a video you can watch that here - https://www.youtube.com/watch?v=EE3SxtNnqts However, I go into more detail in the actual article FYI. Also, I plan on using Youtube very frequently in this case study so be on the lookout for new videos.There is going to be a video that will accompany every single case study post because I like having it being presented in two different mediums. ##The Website I Just Bought Around a week ago I made a new website purchase from Flippa and you can view the website's Flippa listing here - https://flippa.com/6439965-hvactraining101-com Screenshot of the Homepage - http://imgur.com/T6Iv1QN I paid $1,250 for the site and you will soon see that I got a really good deal. As you might be able to tell from the URL, this site is focused around training and education for becoming a HVAC technician. This is a lucrative niche to be in and Adsense pays very well. I do not have control of the site yet due to the transfer process not being completed. However, I am hoping within a few days everything will be finalized and I will take full control of the site. In the meantime, I figured it would be a good time to put together the introduction post for this new case study! ##Why I Bought this Website Now that you have a general idea of the website that I purchased, I now want to explain the reasoning behind the purchase. There are 3 major reasons for this purchase and I will explain each one of them below. GREAT Price As I mentioned earlier, I bought this website for $1,250. However, that doesn't mean a whole lot unless you know how much the site is making each month. Screenshot of the earnings for the last 12 months - http://imgur.com/NptxCHy Average Monthly Profits: 3 Month = $126 6 Month = $128 12 Month = $229.50 Let's use the 6 month average of $128/month as our baseline average. Since it is making on average $128/month and it was sold for $1,250 then that means I bought this site at a multiple of 9.76x! Most sites in today's market go for 20x-30x multiples. As you can see, I got a great deal on this site. Although the great price was the biggest reason for me buying this site there are other factors that persuaded me as well. You need to remember that just because you can get a website for a good price it doesn't mean it is a good deal. There are other factors that you need to look at as well. Extremely Under Optimized This site is currently being monetized mainly by Adsense and a very small amount from Quinstreet. From my experience with testing and optimizing Adsense layouts for my site in my Website Investing case study I know the common ad layouts that work best for maximizing Adsense revenue. With that being said, I can quickly determine if a website is being under optimized in terms of the ad layout. One of the first things I did when analyzing this site was examine the ad layout it was using. Screenshot of the website with the ad layout the previous owner was using - http://imgur.com/wqleLVA There is only ONE ad per page being used, that's it. Google allows up to 6 total ads to be used per page and you can imagine how much money is being left on the table because of this. I am estimating that I can probably double the earnings for the site practically overnight once I add more ads to the site. Adding more ads in combination with my favorite Adsense plugin, AmpedSense, I will be able to easily boost the earnings for this site quickly. It is also worth mentioning how lucrative this niche is and how much advertisers are willing to spend on a per click basis. The average CPC for the top keywords this site is currently ranking for in Google - http://imgur.com/ifxiy8B Look at those average CPC numbers, they are insanely high! I could be making up to $25 per click for some of those keywords, which is so absurd to me. Combine these extremely high CPC with the fact that the site currently only has one ad per page and you can start to understand just how under optimized this site truly is. I also plan on utilizing other ad networks such as Quinstreet and Campus Explorer more as well. These two networks are targeted at the education niche which works very well with my site. I will be testing to see if these convert better than normal Adsense ads. Goldmine of Untapped Keywords One of the biggest opportunities I see for growing this site is to target local keywords related to HVAC training. As of right now, the site has only scratched the surface when it comes to trying to rank for state/city keywords. Currently there are only two pages on the entire website which go after local keywords, those two pages target Texas and Florida HVAC search terms. These two pages are two of the more popular pages in terms of total amount of traffic. See the screenshot of the Google Analytics - http://imgur.com/NB0xJ4G Two out of the top five most popular pages for the entire website are focused on local search terms. However, these are the ONLY two pages that target local search terms on the whole site! There are 48 other states, although there may not be search volume for all states, and countless cities that are not being targeted. Why do I think this is such a good opportunity? For a few reasons: Local keywords are a lot easier to rank for in Google than more general keywords This site has been able to rank for two states successfully already and it proves it is possible Traffic going to these local pages is WAY more targeted and will convert at a much higher rate, which means more commissions for me There are so many more states and cities that get a good amount of searches that I can target To give you an idea of the type of keywords these local pages rank for, you can see the top keywords that the Florida page is ranking for in Google: Top ranking keywords for the Florida page - http://imgur.com/j7uKzl2 As you can see these keywords don't get a ton of searches each month, but ranking 1st for a keyword getting 90 searches a month is better than being ranked 10th for a keyword getting 1,000 searches a month. I have started to do some keyword research for other states and I am liking what I am finding so far. Keywords that I have found which I will be targeting with future articles - http://imgur.com/8CCCCWU I will go into more detail about my keyword research in future articles, but I wanted to give you an idea of what my strategy will be! I also wanted to share why I am super excited about the future potential to grow this site by targeting local keywords. ##Risks Yes, there are many good things about this website, but there are always risks involved no matter what the investment is. The same thing goes for this site. Below are some of the risks that I currently see. HTML Site This website is a HTML site and I will need to transfer it to Wordpress ASAP. I have been doing some research on this process and it shouldn't be too hard to get this over to Wordpress. In doing so it will make adding content, managing the back end and just about everything else easier. Also, I am hoping that when I transfer it to Wordpress that it will become more optimized for Google which will increase keyword rankings. Declining Earnings Looking at the last 12 months of earnings you will notice a drop off from last year till now. Earnings from the last 12 months - http://imgur.com/WsotZsj In May of 2015 it looks like the site earned right around $500, which is much higher than the $128 that it is earning now. However, the last 7 or so months have been consistent which is a good sign. Even though the earnings are much lower now then they were a year ago it is good to know that this site has the potential to earn $500/month because it has done it before. Slightly Declining Traffic In the last 12 months the site's traffic has declined, however, it looks like it is picking back up. Traffic from the last 12 months - http://imgur.com/aiYZW9W The decline is nothing serious, but there is a drop on traffic. Let's take a look at the complete history of this site's traffic so we can get a better idea of what is going on here: Complete traffic history - http://imgur.com/tYmboVn The above screenshot is from 2012 all the way up to right now. In the grand scheme of things you can see that the traffic is still doing well and it looks like it is on the upswing now. Those three risks mentioned above are the three biggest risks with this site at this point. It is always good to note the risks and do everything you can to prevent them from causing a problem. ##My Growth Strategy Whenever I purchase a new site I always create an outline or plan on how I will grow the site. Right now, I have some basic ideas on how I will grow this site, but as I go on I will continue to change and optimize my strategies to be more effective. Below I have outlined my current plans to grow: Add more Adsense Ads The very first thing I will do once I get control of the site is add more ads per page. I am predicting that by just adding a few more ads per page I will be able to more than likely double the earnings. I will touch on exactly how I will be optimizing the ad layouts in future posts. Test other Ad Networks I will be doing a lot of testing and experimenting when it comes to the ad networks. I plan on trying out Adsense, Media.net, Quinstreet, Campus Explorer and finding the combination of those 4 which produces the most revenue. The Adsense and Media.net ads will perform well on the more general pages while Quinstreet and Campus Explorer ads will be geared towards the local search terms. There will probably be other ad networks I will try out but these are the four which I will be using right away. If you are aware of any other ad networks out there which are geared towards the education niche please let me know in the comments below! Target Local Keywords with new Content I have already touched on this, but I will starting to produce content targeting these local keywords ASAP. The sooner I add the content to the site the sooner it will start to rank and bring in traffic. I will not be writing my own content and instead I will be outsourcing all of it via Upwork. I will show you all how I go about outsourcing content production and you can see my process for doing that. ##Goals for this Website My goal for the website is to have it valued at $10,000+ within 12 months. Let's break down this larger goal into smaller chunks which will make achieving it easier and more attainable. Earnings - $500/month To get the site valued at $10,000 the site will need to be making $500/month using a 20x monthly multiple. Right now, the site is making around $130/month so it has a ways to before it reaches the $500 a month mark. However, after doing some Adsense optimization I think we could push the earnings to around $300/month without much work. From there, it will come down to trying to bring in more traffic! Traffic - 5,000 Visitors per Month Why 5,000 visitors? Because that is how much traffic it is going to take to get to the $500/month goal. Let me explain how I came to this conclusion: The average RPM for this site is currently $50, which means for every 1,000 page views the site earns $50. After I optimize the Adsense layout for the site and add more ads per page I think I will be able to double the RPM to $100. Using the RPM of $100 the site will need to have 5,000 monthly visitors to earn $500. So 5,000 monthly visitors is the traffic goal I have set and aiming for! The site is currently getting around 3,000 visitors per month so I will need to add an extra 2,000 visitors to get to this goal. ##Want to Follow this Case Study? I will be using Youtube a lot in this case study so make sure to follow my Youtube channel here - www.youtube.com/c/joshshogren Other than that, I think that is going to bring us to the end of the introductory post for this new case study. I hope that you enjoyed reading and that you are excited to follow along! If you have any suggestions to make this case study better PLEASE let me know in the comment below. I want to make this case study the best one I have done yet. Talk to you all in the comment section.

How to increase the sales of my book
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danonino80This week

How to increase the sales of my book

In just 3 months, it generated over $100 in revenue. I wanted to share my journey for two reasons: to potentially assist others in self-publishing their own books and to receive feedback to enhance my marketing strategy. I envision that there are others facing similar challenges. Let's dive into the financials, time spent, Key takeaways and the Challenges to address behind this product. Finances First, let's take a look at the financial overview. 💳 Expenses 🔹 E-book creation: · Book cover: $ 0. I used Adobe Express with 30 days of free trial. · ChatGPT: 20 $ a month. I leveraged AI to generate the chapters of the book, ensuring that no critical topics were overlooked during the content creation process and to refine the English, as it's not my native language. I also used to help me with copywriting of the web. If anyone is interested, I can share my Python code for outlining the chapters calling the API, but you can also directly ask chatgpt. · Kindle KDP (Kindle Direct Publishing): order author copies: 10 $. 🔹 Web creation: Domain: I got a com) / .org /.net domain for just 1 $ the first year. Carrd.co subscription: 19 $ (1 year) 🔹 Marketing: Promoted post on reddit: $30 Paid ads with google ads: $30 💰 Revenue 🔸 Sales: $102 💸 Net Profit: \~- $ 18 I initially thought the sales for this e-book would be quite modest, maybe only 3 or 4 books. However, the fact that I've sold more than that so far is a pleasant surprise. Even though the overall numbers may still be considered "peanuts" in the grand scheme of book sales, it suggests there could be more demand for content on digital asset custody than I had originally anticipated. This is a good learning experience, and I'll look to refine my marketing approach to see if I can reach a wider audience interested in this topic 🔹 Time Spent Next, let's review the time invested. 📖 Writing the e-book: 40 hours 🌍 Website + Stripe integration: 10 hours 📣 Creating promotional content: 10 hours ⏱️ Additional marketing efforts: 5 hours Total time spent: 65 hours As you can see, I dedicated more time to writing the e-book itself than to marketing and distribution. I spent relevant time to marketing because I though that a successful product launch requires a robust marketing effort. Many e-book authors overlook this crucial aspect! I utilized three sales channels: · Amazon: I found that there were no books specifically about digital asset custody, resulting in strong positioning in Amazon searches. Additionally, my book immediately secured the top position in Google searches for "digital asset custody book." However, despite achieving 50% of sales in the UK, I have not received any reviews globally. Sales distribution for this channel: 20% physical book, 80% ebook. · Twitter: Daniel\_ZZ80. With only 46 followers, the performance on this platform has not been optimal. I am beginning to write posts related to digital assets to increase visibility. · Gumroad: Lockeyyy.gumroad.com. I offered a discounted version of the ebook, but have not yet made any sales through this channel. Key takeaways: · The process of creating this e-book was extremely fulfilling, and while it has garnered overwhelmingly positive feedback from friends and colleagues (not considered as sales), it has yet to receive any Amazon reviews ☹. · Kindle KDP proved to be ideal for a rapid go-to-market strategy. · AI is an excellent tool for generating ideas and providing access to global audiences with perfect grammar. Otherwise, I would need to hire a translator, which can be very expensive. · Despite offering a full 30-day money-back guarantee, leading me to believe that the quality of the content is indeed good. · I have gained valuable insights for future technical books. · Although the current financial balance may be negative, I anticipate reaching the break-even point within one month, and this has now become a passive income stream. However, I recognize the need to regularly update the content due to the rapidly changing nature of this field. Challenges to address: · Is the timing for launching this book appropriate? In other words, is the world of digital asset custody a trendy and interesting topic for the audience? · What is causing the lack of sales through Gumroad? · Should I seek assistance as my marketing efforts have not yielded results? · Why are there no reviews on Amazon? · Why are sales primarily concentrated in the EU with only one sale in the US, which is my main target market? Feedback is appreciated. If you're interested in learning more about my approach, feel free to send me a direct message. A bit about my background: After dedicating my entire career to the banking industry, I explored various side projects. As an IT professional, I have now transitioned into the digital asset realm. After three years of intensive study, I recently published my first book on digital asset custody. I hope you found this post informative. Cheers! P.S.: I'm currently in the process of launching two more books using this system. 😊

How to increase the sales of my book
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danonino80This week

How to increase the sales of my book

In just 3 months, it generated over $100 in revenue. I wanted to share my journey for two reasons: to potentially assist others in self-publishing their own books and to receive feedback to enhance my marketing strategy. I envision that there are others facing similar challenges. Let's dive into the financials, time spent, Key takeaways and the Challenges to address behind this product. Finances First, let's take a look at the financial overview. 💳 Expenses 🔹 E-book creation: · Book cover: $ 0. I used Adobe Express with 30 days of free trial. · ChatGPT: 20 $ a month. I leveraged AI to generate the chapters of the book, ensuring that no critical topics were overlooked during the content creation process and to refine the English, as it's not my native language. I also used to help me with copywriting of the web. If anyone is interested, I can share my Python code for outlining the chapters calling the API, but you can also directly ask chatgpt. · Kindle KDP (Kindle Direct Publishing): order author copies: 10 $. 🔹 Web creation: Domain: I got a com) / .org /.net domain for just 1 $ the first year. Carrd.co subscription: 19 $ (1 year) 🔹 Marketing: Promoted post on reddit: $30 Paid ads with google ads: $30 💰 Revenue 🔸 Sales: $102 💸 Net Profit: \~- $ 18 I initially thought the sales for this e-book would be quite modest, maybe only 3 or 4 books. However, the fact that I've sold more than that so far is a pleasant surprise. Even though the overall numbers may still be considered "peanuts" in the grand scheme of book sales, it suggests there could be more demand for content on digital asset custody than I had originally anticipated. This is a good learning experience, and I'll look to refine my marketing approach to see if I can reach a wider audience interested in this topic 🔹 Time Spent Next, let's review the time invested. 📖 Writing the e-book: 40 hours 🌍 Website + Stripe integration: 10 hours 📣 Creating promotional content: 10 hours ⏱️ Additional marketing efforts: 5 hours Total time spent: 65 hours As you can see, I dedicated more time to writing the e-book itself than to marketing and distribution. I spent relevant time to marketing because I though that a successful product launch requires a robust marketing effort. Many e-book authors overlook this crucial aspect! I utilized three sales channels: · Amazon: I found that there were no books specifically about digital asset custody, resulting in strong positioning in Amazon searches. Additionally, my book immediately secured the top position in Google searches for "digital asset custody book." However, despite achieving 50% of sales in the UK, I have not received any reviews globally. Sales distribution for this channel: 20% physical book, 80% ebook. · Twitter: Daniel\_ZZ80. With only 46 followers, the performance on this platform has not been optimal. I am beginning to write posts related to digital assets to increase visibility. · Gumroad: Lockeyyy.gumroad.com. I offered a discounted version of the ebook, but have not yet made any sales through this channel. Key takeaways: · The process of creating this e-book was extremely fulfilling, and while it has garnered overwhelmingly positive feedback from friends and colleagues (not considered as sales), it has yet to receive any Amazon reviews ☹. · Kindle KDP proved to be ideal for a rapid go-to-market strategy. · AI is an excellent tool for generating ideas and providing access to global audiences with perfect grammar. Otherwise, I would need to hire a translator, which can be very expensive. · Despite offering a full 30-day money-back guarantee, leading me to believe that the quality of the content is indeed good. · I have gained valuable insights for future technical books. · Although the current financial balance may be negative, I anticipate reaching the break-even point within one month, and this has now become a passive income stream. However, I recognize the need to regularly update the content due to the rapidly changing nature of this field. Challenges to address: · Is the timing for launching this book appropriate? In other words, is the world of digital asset custody a trendy and interesting topic for the audience? · What is causing the lack of sales through Gumroad? · Should I seek assistance as my marketing efforts have not yielded results? · Why are there no reviews on Amazon? · Why are sales primarily concentrated in the EU with only one sale in the US, which is my main target market? Feedback is appreciated. If you're interested in learning more about my approach, feel free to send me a direct message. A bit about my background: After dedicating my entire career to the banking industry, I explored various side projects. As an IT professional, I have now transitioned into the digital asset realm. After three years of intensive study, I recently published my first book on digital asset custody. I hope you found this post informative. Cheers! P.S.: I'm currently in the process of launching two more books using this system. 😊

Writing a exercise based TTRPG rulebook for a system where your real world fitness is tied to character progression
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BezboznyThis week

Writing a exercise based TTRPG rulebook for a system where your real world fitness is tied to character progression

My dad was a star athlete when he was young, and my mom was a huge sci-fi/fantasy nerd, so I got both ends of the stick as it were. Love gaming and nerd culture, but also love to exercise and self improvement. Sometimes exercise can feel boring though compared to daydreaming about fantastic fictional worlds, so for a long time I've been kicking around the idea of how to "Gamify" fitness. and recently I've been working on this passion project of a Table Top RPG (Like D&D) where the stats of your character are related to your own fitness, so if you want your character in game to improve, you have to improve in the real world. Below is a rough draft you can look through that details the settings and mechanics of the game I've come up with so far. I'd love to eventually get a full book published and sell it online. maybe even starting a whole brand of "Gamified fitness": REP-SET: GAINSZ In the war torn future of 24th century… There are no rest days… In the futuristic setting of "REP-SET: GAINSZ," the "War of Gains" casts a long shadow over the Sol System as the various factions vie for territory and resources. However, war has evolved. Unmanned drones and long-range strikes have faded into obsolescence. Battles, both planet-side and in the depths of space, are now fought by soldiers piloting REP-SETs: Reactive Exoskeletal Platform - Symbiotic Evolution Trainer Massive, humanoid combat mechs. Powered by mysterious “EV” energy, these mechanical marvels amplify, and are in turn amplified by, the fitness and mental acuity of their pilots. The amplification is exponential, leading pilots into a life of constant training in order for their combat prowess to be bolstered by every incremental gain in their level of fitness. With top pilots having lifting capacity measured in tons, and reaction times measured by their Mach number, REP-SET enhanced infantry now dominate the battlefield. The Factions: The Federated Isometocracy of Terra (FIT): Quote: "The strength of the body is the strength of the spirit. Together, we will lift humanity to its destined greatness. But ask not the federation to lift for you. Ask yourself: Do you even lift for the Federation?" Description: An idealistic but authoritarian faction founded on the principle of maximizing the potential of all individuals. FIT citizens believe in relentless striving for physical and mental perfection, leading to collective excellence. Their goal is the unification of humankind under a rule guided by this doctrine, which sometimes comes at the cost of individual liberties. Mech Concept: REP-SET mechs. Versatile humanoid designs focusing on strength, endurance, and adaptability. By connecting to the AI spirit within their REP-SETs core, each pilot enhances the performance of their machine through personal willpower and peak physical training. Some high-rank REP-SETS include features customized to the pilot's strengths, visually signifying their dedication and discipline. The Dominion of Organo-Mechanical Supremacy (DOMS): Quote: "Without pain, there is no gain. Become the machine. Embrace the burn.” Description: A fanatical collective ideologically obsessed with "Ascendency through suffering" by merging their bodies with technology that not only transcends biological limitations, but also acts to constantly induce pain in it's users. Driven by a sense of ideological superiority and a thirst for domination, DOMS seek to bring the painful blessings of their deity "The lord of the Burn" to the rest of the solar system. Their conquest could turn them into a significant threat to humanity. Mech Concept: Hybrid mechs, where the distinction between the pilot and the machine is blurred. The cockpit functions as a life-support system for the pilot, heavily modified with augmentations. Mechs themselves are often modular, allowing for adaptation and assimilation of enemy technology. Some DOMS mechs might display disturbing elements of twisted flesh alongside cold, mechanical parts. The Tren: Quote: "Grow... bigger... feast... protein..." Description: A ravenous conglomeration of biochemically engineered muscular monstrosities, united only by a shared insatiable hunger for "More". Existing mostly in deep space, they seek organic matter to consume and assimilate. They progress in power not due to any form of training or technology, but from a constant regimen of ravenous consumption and chemically induced muscle growth, all exponentially enhanced by EV energies. While some have been known to possess a certain level of intellect and civility, their relentless hunger makes them incredibly mentally volatile. When not consuming others, the strong consume the weak within their own faction. Mech Concept: Bio-Organic horrors. While they do have massive war machines, some are living vessels built around immense creatures. These machines resemble grotesque fleshy designs that prioritize rapid mutation and growth over sleek aesthetics. Often unsettling to behold. Synthetic Intelligence Theocracy (SIT): Quote: "Failure is an unacceptable data point.” Description: A society ruled by a vast and interconnected artificial intelligence network. The SIT governs with seemingly emotionless rationality, striving for efficiency and maximum productivity. This leads to a cold, but arguably prosperous society, unless you challenge the logic of the collective AI. Their goals? Difficult to predict, as it hinges on how the AI calculates what's "optimal" for the continuation or "evolution" of existence. Mech Concept: Sleek, almost featureless robotic creations with a focus on efficient movement and energy management. Often drone-like or modular, piloted through direct mind-machine linking rather than traditional cockpits. Their aesthetic suggests cold and impersonal perfection. The Way Isolate(TWI): Quote: "The body unblemished, the mind unwavering. That is the path to true strength. That and a healthy diet of Aster-Pea proteins." Description: Known by some as "The asteroid farmers", The Way Isolate is a proud and enigmatic faction that stands apart from the other powers in the Sol System. A fiercely independent tribe bound by oaths of honor, loyalty, and hard work. Wandering the asteroid belt in their vast arc ships, their unparalleled mastery in asteroidal-agricultural engineering, ensuring they have no need to colonize planets for nutritional needs, has allowed them to abstain from the pursuit of territorial expansion in “The War of Gains”, instead focusing on inward perfection, both spiritual and physical. They eschew all technological bodily enhancements deemed unnatural, believing that true power can only be cultivated through the relentless pursuit of personal strength achieved through sheer will and bodily perfection. The Way Isolate views biohacking, genetic manipulation, and even advanced cybernetics as corruptions of the human spirit, diluting the sacredness of individual willpower. Mech Concept: Way Isolate mechs are built with maneuverability and precision in mind rather than flashy augmentations. Their REP-SETs are streamlined, favoring lean designs that mirror the athleticism of their pilots. Excelling in low to zero G environments, their mechs lack bulky armor, relying on evasion and maneuverability rather than brute force endurance. Weaponry leans towards traditional kinetic based armaments, perhaps employing archaic but reliable weapon styles such as blades or axes as symbols of their purity of purpose. These mechs reflect the individual prowess of their pilots, where victory is determined by focus, technique, and the raw power of honed physical ability. Base Player Character Example: You are a young, idealistic FIT soldier, barely out of training and working as a junior REP-SET mechanic on the Europa Ring World. The Miazaki district, a landscape of towering mountains and gleaming cities, houses a sprawling mountainside factory – a veritable hive of Gen 5 REP-SET construction. Here, the lines between military and civilian blur within a self-sufficient society dependent on this relentless industry. Beneath the surface, you harbor a secret. In a forgotten workshop, the ghost of a REP-SET takes shape – a unique machine built around an abandoned, enigmatic AI core. Ever since you salvaged it as a child from the wreckage of your hometown, scarred by a brutal Tren attack, you've dedicated yourself to its restoration. A lingering injury from that fateful battle mocks your progress, a constant reminder of the fitness exams you cannot pass. Yet, you train relentlessly, dreaming of the day you'll stand as a true REP-SET pilot. A hidden truth lies at the heart of the REP-SETS: as a pilot's abilities grow, their mech develops unique, almost mystical powers – a manifestation of the bond between the human spirit and the REP-SET's AI. The ache in your old wound serves as a grim prophecy. This cold war cannot last. The drums of battle grow louder with each passing day. GAME MECHANICS: The TTRPG setting of “REP-SET: GAINSZ” is marked by a unique set of rules, by which the players real world capabilities and fitness will reflect and affect the capabilities, progression, and success of their REP-SET pilot character in-game. ABILITY SCORES: Pilots' capabilities will be defined by 6 “Ability scores”: Grace, Agility, Iron, Nourishment, Strength, and Zen. Each of the 6 ability scores will duel represent both a specific area of exercise/athleticism and a specific brand of healthy habits. The definitions of these ability scores are as follows: Grace (GRC): "You are an artist, and your body is your canvas; the way you move is your paint and brush." This ability score, the domain of dancers and martial artists, represents a person's ability to move with organic, flowing control and to bring beauty to the world. Skill challenges may be called upon when the player character needs to act with poise and control, whether socially or physically. Real-world skill checks may involve martial arts drills, dancing to music, or balance exercises. Bonuses may be granted if the player has recently done something artistically creative or kind, and penalties may apply if they have recently lost their temper. This ability score affects how much NPCs like your character in game. Agility (AGI): "Your true potential is locked away, and speed is the key to unlocking it." The domain of sprinters, this ability score represents not only a person's absolute speed and reaction time but also their capacity to finish work early and avoid procrastination. Skill challenges may be called upon when the player character needs to make a split-second choice, move fast, or deftly dodge something dangerous. Real-world skill checks may involve acts of speed such as sprinting or punching/kicking at a steadily increasing tempo. Bonuses may apply if the player has finished work early, and penalties may apply if they are procrastinating. This ability score affects moving speed and turn order in game. Iron (IRN): "Not money, nor genetics, nor the world's greatest trainers... it is your resolve, your will to better yourself, that will make you great." Required by all athletes regardless of focus, this ability score represents a player's willpower and their capacity to push through pain, distraction, or anything else to achieve their goals. Skill challenges may be called upon when the player character needs to push through fear, doubt, or mental manipulation. Real-world skill checks may involve feats of athletic perseverance, such as planking or dead hangs from a pull-up bar. Bonuses may apply when the player maintains or creates scheduled daily routines of exercise, self-improvement, and work completion, and penalties may apply when they falter in those routines. This ability score affects the max "Dynamic exercise bonus” that can be applied to skill checks in game (a base max of +3 when Iron = 10, with an additional +1 for every 2 points of iron. So if every 20 pushups gives you +1 on a “Strength” skill check, then doing 80 pushups will only give you +4 if you have at least 12 iron). Nourishment (NRS): "A properly nourished body will last longer than a famished one." This ability score, focused on by long-distance runners, represents a player's endurance and level of nutrition. Skill challenges may be called upon when making checks that involve the player character's stamina or health. Real-world skill checks may involve endurance exercises like long-distance running. Bonuses may apply if the player has eaten healthily or consumed enough water, and penalties may apply if they have eaten junk food. This ability score affects your HP (Health points), which determines how much damage you can take before you are incapacitated. Strength (STR): "When I get down on my hands, I'm not doing pushups, I'm bench-pressing the planet." The domain of powerlifters and strongmen, this ability score represents raw physical might and the ability to overcome obstacles. Skill challenges may be called upon when the player character needs to lift, push, or break something. Real-world skill checks might involve weightlifting exercises, feats of grip strength, or core stability tests. Bonuses may apply for consuming protein-rich foods or getting a good night's sleep, and penalties may apply after staying up late or indulging in excessive stimulants. This ability score affects your carrying capacity and base attack damage in game. Zen (ZEN): "Clarity of mind reflects clarity of purpose. Still the waters within to act decisively without." This ability score, prized by meditators and yogis, represents mental focus, clarity, and inner peace. Skill challenges may be called upon when the player character needs to resist distractions, see through illusions, or make difficult decisions under pressure. Real-world skill checks may involve meditation, breathing exercises, or mindfulness activities. Bonuses may apply after attending a yoga class, spending time in nature, or creating a calm and organized living space. Penalties may apply after experiencing significant stress, emotional turmoil, or having an unclean or unorganized living space. This ability score affects your amount of ZP in game (Zen Points: your pool of energy you pull from to use mystical abilities) Determining initial player ability scores: Initially, “Ability scores” are decided during character creation by giving the player a list of 6 fitness tests to gauge their level of fitness in each category. Running each test through a specific calculation will output an ability score. A score of 10 represents the average person, a score of 20 represents a peak athlete in their category. The tests are: Grace: Timed balancing on one leg with eyes closed (10 seconds is average, 60 is peak) Agility: Mile run time in minutes and second (10:00 minutes:seconds is average, 3:47 is peak) Iron: Timed dead-hang from a pull-up bar (30 seconds is average, 160 is peak) Nourishment: Miles run in an hour (4 is average, 12 is peak) Strength: Pushups in 2 minute (34 is average, 100 is peak) Zen: Leg stretch in degrees (80 is average, and 180 aka "The splits" is peak) Initial Score Calculation Formula: Ability Score = 10 + (Player Test Score - Average Score) / (Peak Score - Average\_Score) \* 10 Example: if the player does 58 pushups in 2 minutes, their strength would be: 10 plus (58 - 34) divided by (100-34) multiplied by 10 = 10 + (24)/(66)\* 10 = 10 + 3.6363... = 13.6363 rounded to nearest whole number = Strength (STR): 14 SKILLS AND SKILL CHALLENGES: The core mechanic of the game will be in how skill challenges are resolved. All “Skill challenges” will have a numerical challenge rating that must be met or beaten by the sum of a 10 sided dice roll and your score in the pertinent skill. Skill scores are determined by 2 factors: Ability Score Bonus: Every 2 points above 10 gives +1 bonus point. (EX. 12 = +1, 14 = +2, etc.) This also means that if you have less than 10 in an ability score, you will get negative points. Personal Best Bonus: Each skill has its own unique associated exercise that can be measured (Time, speed, distance, amount of reps, etc). A higher record means a higher bonus. EX: Authority skill checks are associated with a timed “Lateral raise hold”. Every 30 seconds of the hold added onto your personal best single attempt offers a +1 bonus. So if you can do a lateral hold for 90 seconds, that’s a +3 to your authority check! So if you have a 16 in Iron, and your Personal Best lateral raise hold is 90 seconds, that would give you an Authority score of +6 (T-Pose for dominance!) Dynamic Exercise Bonus: This is where the unique mechanics of the game kick in. At any time during a skill challenge (even after your roll) you can add an additional modifier to the skill check by completing the exercise during gameplay! Did you roll just below the threshold for success? Crank out another 20 pushups, squats, or curls to push yourself just over the edge into success! There are 18 skills total, each with its own associated ability score and unique exercise: Grace (GRC): \-Kinesthesia (Timed: Blind single leg stand time) \-Precision (Scored: Basket throws) \-Charm (Timed reps: Standing repeated forward dumbell chest press and thrust) \-Stealth (Timed distance: Leopard Crawl) Agility (AGI): \-acrobatics (timed reps: high kicks) \-Computers (Word per minute: Typing test) \-Speed (Time: 100 meter sprint) Iron (IRN): \-Authority (Timed: Lateral raise hold) \-Resist (Timed: Plank) \-Persist (Timed:Pull-up bar dead hang) Nourishment(NRS): \-Recovery (TBD) \-Stim crafting (TBD) \-Survival (TBD) Strength(STR): \-Mechanics (Timed reps: Alternating curls) \-Might (Timed reps: pushups) Zen(ZEN): \-Perceive (TBD) \-Empathy (TBD) \-Harmony (TBD) \-Lore (TBD) Healthy Habits Bonus: Being able to demonstrate that you have conducted healthy habits during gameplay can also add one time bonuses per skill challenge “Drank a glass of water +1 to Nourishment check”, “Cleaned your room, +3 on Zen check”. But watch out, if you’re caught in unhealthy Habits, the GM can throw in penalties, “Ate junk food, -1 to Nourishment check”, etc. Bonuses/penalties from in-game items, equipment, buffs, debuffs, etc., helping players to immerse into the mechanics of the world of REP-SET for the thrill of constantly finding ways to improve their player. Gradient success: Result of skill challenges can be pass or fail, but can also be on a sliding scale of success. Are you racing to the battlefield? Depending on your Speed check, you might arrive early and have a tactical advantage, just in time for an even fight, or maybe far too late and some of your favorite allied NPCs have paid the price… So you’re often encouraged to stack on those dynamic exercise bonuses when you can to get the most fortuitous outcomes available to you. Gameplay sample: GM: Your REP-SET is a phantom, a streak of light against the vast hull of the warship. Enemy fighters buzz angrily, but you weaves and dodges with uncanny precision. The energy wave might be losing effectiveness, but your agility and connection to the machine have never been stronger. Then, it happens. A gap in the defenses. A vulnerable seam in the warship's armor. Your coms agents keen eye spots it instantly. "Lower power junction, starboard side! You have an opening!" This is your chance to strike the decisive blow. But how? It'll take a perfect combination of skill and strategy, drawing upon your various strengths. Here are your options: Option 1: Brute Strength: Channel all remaining power into a single, overwhelming blast from the core. High-risk, high-reward. It could overload the REP-SET if you fail, but it might also cripple the warship. (Strength-focused, Might sub-skill) Option 2: Calculated Strike: With surgical precision, target the power junction with a pinpoint burst of destabilizing energy. Less flashy and ultimately less damaging, but potentially more effective in temporarily disabling the ship. (Agility-focused, Precision sub-skill) Option 3: Harmonic Disruption: Attempt to harmonize with your REP-SET's AI spirit for help in connecting to the digital systems of the Warship. Can you generate an internal energy resonance within the warship, causing it to malfunction from within? (Zen-focused, Harmony sub-skill) Player: I'll take option 1, brute strength! GM: Ok, This will be a "Might" check. The CR is going to be very high on this one. I'm setting it at a 20. What's your Might bonus? Player: Dang, a 20?? That's literally impossible. My Might is 15 and I've got a PB of 65 pushups in 2 minutes, that sets me at a +5. Even if I roll a 10 and do 60 pushups for the DE I'll only get 18 max. GM: Hey I told you it was high risk. You want to choose another option? Player: No, no. This is what my character would do. I'm a real hot-blooded meathead for sure. GM: Ok then, roll a D10 and add your bonus. Player: \Rolls\ a 9! not bad, actually that's a really good roll. So +5, that's a 14. GM: Alright, would you like to add a dynamic exercise bonus? Player: Duh, it's not like I can do 120 pushups I'd need to beat the CR, but I can at least do better than 14. Alright, here goes. \the player gets down to do pushups and the 2 minute time begins. After some time...\ Player: 65....... 66! GM: Times up. Player: Ow... my arms... GM: so with 66, that's an extra +3, and its a new PB, so that's a +1. That sets your roll to 18. Player: Ow... Frack... still not 20... for a second there i really believed I could do 120 pushups... well I did my best... Ow... 20 CR is just too impossible you jerk... GM: Hmm... Tell me, what did you eat for lunch today? Player: Me? I made some vegetable and pork soup, and a protein shake. I recorded it all in my diet app. GM: And how did you sleep last night? Player: Like a baby, went to sleep early, woke up at 6. GM: in that case, you can add a +1 "Protein bonus" and +1 "Healthy rest" bonus to any strength related check for the day if you'd like, including this one. Player: Really?? Heck yes! add it to the roll! GM: With those extra bonuses, your roll reaches 20. How do you want to do this? Player: I roar "For Terra!" and pour every last ounce of my strength into the REP-SET. GM: "For Terra!" you roar, your cry echoing through coms systems of the REP-SET. The core flares blindingly bright. The surge of power dwarfs anything the REP-SET has unleashed before. With a titanic shriek that cracks the very fabric of space, the REP-SET slams into the vulnerable power junction. Raw energy explodes outwards, tendrils of light arcing across the warship's massive hull. The impact is staggering. The leviathan-like warship buckles, its sleek form rippling with shockwaves. Sparks shower like rain, secondary explosions erupt as critical systems overload. Then…silence. The warship goes dark. Power flickers within the REP-SET itself, then steadies. Alarms fade, replaced by the eerie quiet of damaged but functional systems. "We…did it?" The coms agents voice is incredulous, tinged with relief. She's awaiting your reply. Player: "I guess so." I say, and I smile and laugh. And then I slump back... and fall unconscious. \to the other players\ I'm not doing any more skill checks for a while guys, come pick me up please. \teammates cheer\ ​