Seeking Advice on Online Lead Generation and Tools for a New Service-Based Brokerage

I recently launched an online, B2B, service-based brokerage that's heavily reliant on web-based marketing for lead generation. As a bootstrapped business owner, I'm feeling a bit overwhelmed trying to determine the most effective strategies for driving online leads—whether through Google Ads, SEO, or other methods.

In addition, I'm looking for the best software and tools to help organize and manage leads, or even assist in the lead generation process. I've been exploring AI-powered tools like AI Call Agents and others, but I’m unsure of what would be most effective for a growing business like mine.

If anyone has experience with tools or strategies that have worked well early in your business journey, I’d love to hear your insights!