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What Will Happen to Marketing in the Age of AI? | Jessica Apotheker | TED

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Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business.

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Video Stats

617.5K views
11.5K likes
290 comments

Video Info

Duration: PT10M44S
Channel: TED

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79%

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30%

Engagement

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Topic Relevance

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100%

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Top Comments

@shafiqahmad786 Dec 13, 2023

The below notes are created using Bard tool :)

The speaker, Jessica Apotheker, is a marketer who is interested in the impact of generative AI on marketing.

She argues that generative AI will have a major impact on marketing, but that it is important for marketers to be prepared for this change.
One of the ways that generative AI will impact marketing is by automating many of the tasks that are currently done by humans. This will free up marketers to focus on more strategic work.
Another way that generative AI will impact marketing is by personalizing content to a much greater extent than is currently possible. This could lead to more effective marketing campaigns, but it could also lead to content overload for consumers.
Apotheker argues that the key to success in the age of AI is for marketers to develop a "left AI brain" in addition to their right AI brain. The left AI brain is responsible for data analysis and logic, while the right AI brain is responsible for creativity and intuition.
Apotheker also argues that it is important for marketers to protect their brand identity in the age of AI. This means being careful not to let AI generate content that is inconsistent with the brand's values.
Finally, Apotheker advises marketers to focus on what they are good at. If you are a creative person, then focus on developing your creative skills. If you are a data-driven person, then focus on developing your data analysis skills.
I hope this summary is helpful!

396 20 replies
@BerchtwaldElias1EH Sep 19, 2024

The market trend can turn around very quickly. In fact, the indexes often switch from a bear market to a bull market when the news is at its worst and the mood of investors is at its lowest point. I read an article of people that grossed profits up to $150k during this crash, what are the best stocks to buy now or put on a watchlist?

332 6 replies
@pottedrosepetal6906 Dec 12, 2023

Bold of her to assume that AI will not straight up replace marketing people alltogether. I very much doubt that AI will fail at creativity.

This felt so vague and like a business meeting with a boss who just throws keywords around.

67 7 replies
@vico9970 Jan 28, 2024

00:08 Generative AI will drive the next big productivity revolution.
01:28 Marketing is evolving from traditional to specialized skills.
02:50 AI is transforming marketing activities.
04:11 Marketing and other functions need to adapt to the impact of AI on content
05:36 Using predictive AI tools for marketing decision-making.
07:06 Training AI only on current data can trap brands in their current territory.
08:19 Over-reliance on generative AI can stifle innovation in marketing.
09:30 Marketers need to reskill to use AI effectively.

73 1 replies
@miguelwc Dec 12, 2023

Marketing is Sales. I know we all like to say that Sales is different than Marketing but they are more like siblings who have the same thought, and that is to get you to open up your wallet and spend money. Most of the time for things that you don't need. Period. Actually when Jessica is talks about increasing content... AI will help to super flood the market. And that is already starting to happen. And by already, I mean that it has been going on for the last several years. I can actually see where this might lead to the end of brand identity being owned by one company by flooding the market, not just by these companies but by individuals who will take control of what they want and create it for themselves using AI. Therefore, not needing the content from companies.

18 10 replies

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