Referral program - what would you recommend?

Hi everyone,

We’ve developed a platform that uses AI to help users find and apply for grants. After spending quite a bit on marketing, we discovered that warm introductions are far more effective for us than paid ads.

That got us thinking: instead of spending our budget on Google Ads, would it make sense to give it directly to the people who bring in customers through referrals?

Do any of you have experience with referral programs? Which tools or platforms would you recommend for setting one up?

Thanks!