My Marketing App made $10,000 in 2024. Here is how I target to make $100,000 in 2025:

You totally get me, I think. It’s a bizarre feeling when you build something, and people appreciate it and are even ready to pay! Pleasant though)

In early 2024 my mate and I created a marketing tool that generates ads, content and strategy blocks with a click – Aiter.io. Users can just insert a URL, hit the button and everything is ready. TBH, I built this tool because I’m too lazy to chat with ChatGPT)

https://preview.redd.it/ew2kud7ceyde1.png?width=1140&format=png&auto=webp&s=f3fe5b67075858cea3d52278e8063113efa3b97e

In 2024 we made $10,000, here is what worked for us:

• AI directories. Still is the best channel of traffic and clients for us. We listed on TAAFT and other directories scrape TAAFT, so, eventually, we became listed on all major ones. I wrote a Reddit post earlier that explained this process in detail.
• Email marketing. Gosh, I thought it was dead – I have never been so wrong! We set up automatic emails that share marketing insights and they have a ~25% open rate + consistently convert people. It works great.
• Product marketing. Having a free version really helps with word-of-mouth and leads, which can be converted via email. Also, we consistently worked on product improvement. I’d say, that our free updates give people a feeling that the devs care about their stuff that’s why they are more confident investing in it.
• Google Ads. TBH, we had a shitty landing page all the time because were busy with the product. So, Google Ads didn’t work well for us. But we’ve launched the 2.0 version which has a better landing page, and will try it again.
• Influencers. Worked well for us, but we didn’t pay a dime for this. They just found our tool on directories and created videos about Aiter, so it was a sporadic marketing channel for us. We hope to change it in 2025.

We see that our product works and attracts the audience, so we want to deliver and get more in 2025. Here is the plan:

1. Product: add ad banners and video generation. So far, we generate only text data and it’s not so valuable in the time of ChatGPT and Claude. But to generate a high-quality ad banner is still challenging, so we put this on our roadmap. Another feature – one-click market analysis to get marketing insights.
2. Become a TOP50 tool on TAAFT. We’ve become a top tool in our category (content generation) but will need to promote our profile on the profile far more aggressively to get into TOP50
3. Email marketing. We are fools because we almost didn’t have product emails that explain how it works. Will fix it. Also, we are considering participating more in paid newsletters, like collaborating with Substack influencers.
4. Youtube marketing. Search for low-tail marketing keywords on YouTube and create videos on them, placing my product in them.
5. Blog. Our new platform is Webflow which gives a lot of flexibility in terms of blogging. So, we will repeat the YouTube strategy with blogging.
6. Paid marketing. With an updated landing page, we hope that paid campaigns will work better. We plan to launch campaigns that target different jobs to be done and customer objections to find the right message.
7. Product Management. For 2025, our two key product metrics are retention and product activation rate. For this, we plan to simplify onboarding and make it simpler as well as conduct a lot of in-depth interviews to understand how we can retain users better.
8. Funding. All of this exciting stuff requires money, so we are in the process of securing funding (fingers crossed).

Having an indie project is exciting and invigorating. With all these activities, I hope we will achieve the goal of $100,000 in 2025. And what are your goals and marketing steps for 2025? Or maybe you could share some exciting marketing ideas I overlooked?