Kanye just pulled off the greatest SEO hack of 2025. (So far)

He recently posted on Instagram, sharing his dissatisfaction with adidas that their site comes before his when you google his site Yeezy.

Now because of a few million fans typing it in unison on Google, testing out what he was saying, his site now comes before adidas. Incredible.

This was in real time within 20 minutes.

I was reading the other day about how marketers need to move beyond relying on google searches for their business because of the up rise of "Zero Click Results" from users thanks to Googles built in AI feature.

Do you think Kanye's organic post prove that SEO is still king?