Innovating marketing strategies: ads crafted with AI show a 2x boost in views and an 4x rise in likes

Hey there!

Recently, me and my friends conducted a new comprehensive study comparing the effectiveness of standard video ads to AI-generated content on TikTok. Our goal was to gain insights into which type of content garnered more attention in terms of views, both organic and paid, as well as engagement rate.

Study background:

Imalent, known for its innovation in portable lighting and powerful flashlights, decided to use an AI video generator for creating TikTok ads.

For this study, we selected three top-performing ads created by designers and three ads generated with Creatify AI.

Here's a breakdown of our findings:

Organic Views: The results showed that AI-powered videos outperformed standard ones by 8x in organic views: videos produced by human designers got 24K organic views, while those generated by artificial intelligence got 189K views.

Paid Views: AI videos attracted twice as many views as regular ads for the same budget. Traditional ads got 115K views and AI-generated ones got 259K views.

Engagement: Perhaps the most astonishing aspect of our study was the engagement metrics. AI-generated content received 7 times more saves, 4 times more likes, and twice as many comments compared to standard videos.

Have you considered using AI ads to promote your brand? Share your insights and experiences below!

For more data and screenshots, visit the full study here.