1/ Securing Digital Footprint becomes #1 Priority

For Chronically Online Users, Protecting their digital footprint will become one of the main things. We saw influencers getting cancelled over Old Content and Brands used Old Travis Kelce Tweets, we saw what could happen without digital footprint protection.
Online Engagement Precautions will be taken again with Twitter & IG showing your usernames above ‘Algorithm Suggested Content’. What you like is more visible to other people in UI Design of these apps, another reason behind why Digital Footprint preservation will matter a lot in 2024. This will impact likes to viewership ratio on your organic and paid content.

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2/  TikTok wants Long Videos with Storytelling

As I was writing this report, TikTok also released their What’s Next 2024 Report. It focuses heavily on how the audiences on the app demand better storytelling and from the examples in the report, you can judge what TikTok wants. They also rolled out a 30-minute video upload limit.
Engaging Content over 1-Minute Mark to keep the audiences longer on the app. I highlighted in the first trend, every social media platform wants the same thing, more time spent.

3/ Use of Shop the Look While Streaming Netflix or Amazon Prime.

This year’s one of the most successful TV series, The Bear caused Men to go mad for the T-Shirt worn by Jeremy Allen White in the show.
Showing us how TV Shows influence or encourage us to dress in a particular way. It’s nothing new, TV Shows like Friends & Gossip Girl influenced all demographics when they came out. But now, Streamings Services such as Roku & Amazon enable consumers to shop the look while watching the TV Shows. Many Brands will jump on these opportunities in upcoming months.

4/ Brands in Comments & Memes are the new norm

By Summer 2024, Most Online Users & Creators will no longer feel too excited or answered when they see your brand in the comments. Why? It’s becoming too common for Brands to show in comments under viral content about them. Or Brands being funny with Internet Culture Trends is known to most users. The Saturation of Every Brand being funny and being present leads to increased competition of levitating the content quality.

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5/ Marketers decrease their focus on Traffic & Views

With AI recommendations taking over, The Structure of content distributing on social media is changing, the same goes for SEO. Conversational AIs are changing how web traffic is distributed to publishers. An Increased focus on managing the conversion rate and landing page relevancy will be the main focus.

6/ OOH is kind of making a comeback.

First, US OOH Ads Industry grew 1.1% in Q3 2023. Second, Outfront Media reported slight revenue increase in Q3 as Billboard Ad Revenue grew in Q3.

Many Brands in UK are also aligning more toward traditional media Channels. With Burger King in UK focusing on only OOH for Christmas this year and Fashion Brands like SSENSE launching Billboards as Branding Play.

7/ Rise of Curation Continues

This Year, we witnessed success of Pinterest Shuffles App, Gen-Z loved it. Similar Success with formats like IG photo dump & TikTok ‘My Fav Finds’ Carousels being the center of Gen-Z Content. Just look at this recent trend and tell me Curation isn’t personal to Online Teens.
Spotify won with their idea of curating Songs with Astrology-type signs. The Fashion Products with Curated Emojis and Stickers on them, that scrappy curated approach is predicted to grow in 2024, data from Pinterest.

8/ Use of AI to Trace Consumers in the wild

This year we saw a huge trend of people using Image/ face recognition tools to find or dig dirt about famous people. The biggest example was Dillion Dannis exposing Multiple images of Logan Paul’s girlfriend using AI tools. (Which was Obviously bad)
But next year, I believe with better rules, big brands like Adidas or Nike will be able to find worldwide micro-influencers & Online Consumers seen wearing adidas. And partnering with them on a large scale through automated outreach.

9/ More Cartoons than Influencer-Brand Products.

All the Cartoon shows are seeing huge rise on IG and TikTok, Shaun the sheep is viral, Snoopy was big this year, Sesame Street’s TikTok is working. Aussie Show Bluey is making a huge spark in the US.
More Brand collaborations are on the road. Why? Cartoons have built a very consistent identity and they have social channels. I know many see Cartoons as Kids Content but on social, looking at TikTok Account of Sesame Street & Snoopy. Last month, Powerpuff Girls launched a collaboration with Nike.

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10/ The Best Trend to get people off social media

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Try to get people off the social media apps, build your own loops. You can’t rely on social and you clearly shouldn’t burn out trying to win on social and streaming with Paid Ads or without them.
This matters a lot because data shares most of your customers buy from you once or twice a year. And then they interact with your content, how bad will you feel if the only thing they remember as your content is being on TikTok. Nothing about your brand.

11/ The Internet Aesthetic will Die for Cafes & Restaurants

When I wrote my post about Instagram Marketing, I mentioned this issue of Every Account looking the same. In reality, It isn’t limited to IG Feeds, This Creator points out the same Problem, mentioning the aesthetic Standards from Internet are changing how new businesses approach their whole business.
More Content from Cafes & Restaurants need to be around their people and neighbourhood.

12/ Echo Chambers & Sonic Influence

All Podcasts are Echo Chambers because if people wanted a new perspective in form of value. We would have chosen debates, but we chose Podcasts to find new value while being in comfort. People are now looking for more value in comfort than ever, Podcasts will continue to rise.

13/ Clever AI Integration to Better Customer Journeys in B2B & B2C

Marketing Agencies can provide clever solutions to B2B Companies, and help them overcome the tag of Boring Ads only. How? Ogilvy India created an AI Ad Campaign for Cadbury, allowing SMBs to have the Bollywood Actor endorse them. They used the AI voice generation allowing businesses to alter the voice and have Shah Rukh Khan endorse their shop.
A similar approach was taken by IPG India, An AI Ad with Shah Rukh Khan allowing everyone to add their face in the Branded Content.

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If I sounded like an Old head in this report or I missed on some elements like Programmatic Advertising and PPC. I will try to include better analysis and new content about future trends. You can find the post shared with examples & research, linked here.