I quit my tech job 6 months ago to go full indie. Had enough savings and didn't want to miss the AI wave. Since then, I've built 10+ products - B2C, B2B, mobile apps, directories, marketplaces, you name it.

But I keep repeating the same cycle: have an idea, dream big, build for weeks, "launch" (and by launch, I mean just deploy and go live with zero promotion), then get bored and lose motivation to market it. Then I start looking for new ideas to build. Is it just me, or does anyone else face something similar? Maybe coding is my comfort zone and marketing isn't, that's why...

I knew entrepreneurship was hard, but it's MUCH harder than I thought. After these failures, here's everything I've learned:

Lessons Learned The Hard Way

1. Don't build something you don't have passion for. Pushing a product is hard and takes tremendous effort. If you don't have passion for it, you won't push through the initial "no interest" zone. Think carefully: would you be proud of what you build after building it? If yes, proceed. If not, don't waste time.
2. Build your audience/network first. This isn't new advice, but it's 100% key for entrepreneurs to succeed. I'm still figuring this out, but one thing is clear: "Value" is the key. Stop posting random stuff and instead give value. People don't care about you and your life, but they do care about what you can offer them.
3. Don't rush. Entrepreneurship isn't a sprint; it's a marathon. Don't rush to build stuff. Take a step back to think, plan, and learn. Coding for 16 hours a day won't do you any good - you'll end up building something people don't want.

What I'm Doing Differently Next Time

After all these failures, I finally took time with myself to think about how I can approach things differently. Here's my new plan:

1. I will not start a new project if I know I'll ditch it after building it.
2. I will follow best practices: validate the idea, research competitors, look for beta users, and ship fast.
3. I will start building my audience and personal brand through documenting the journey.

I've already decided what I'm building next, and yes, this time I'm going all in. I'll apply everything I've learned so far, and hopefully, this time will be different. Will update you all soon.

Keep shipping, folks! Hopefully we'll see your "I reached 10k MRR for my SaaS" post soon.