Hi everyone! I’m Alex Varga, an indie developer. Last year, I focused on accelerating my development speed and launched 10 projects in 12 months. One of them called Bulk Image Generation started growing through SEO, so I decided to focus on it. After one month of SEO efforts, it’s generating $273 MRR. I hope my experience will be useful to others.

Concept

bulkimagegeneration.com website helps to generate up to 100 images in 15 seconds using AI

I was using Google, started with keywords like "Bulk Image ..." a lot of them are Bulk Image Resizer, Downloader etc. But there was no Bulk Image Generator. I thought: yeah, this domain is available, let's buy. So I bought bulkimagegeneration.com and bulkimagegenerator.com

So, the app concept is to help people generate images with AI at scale: let`s say 100 images in 15 seconds.

Marketing Gap

https://preview.redd.it/4luzib02bbie1.png?width=1905&format=png&auto=webp&s=cbe845107aca46ae5729dfe121fefd5e9cdab9ac

Most builders create a product first and figure out how to sell it later.

I took a completely different approach with Bulk Image Generator.

I identified a market gap and secured a domain name that matched exactly what people were searching for and launched app.

https://preview.redd.it/h6vwur34bbie1.png?width=1905&format=png&auto=webp&s=9a163ff6f503be4c175c6e5e82e2003b32df1fe0

Growth Strategy

SEO has become the main acquisition channel, so I’ve decided to focus even more on it with this experiment.

Almost every day, I publish either a new article or a free micro-app (as a lead magnet) for Bulk Image Generator.

I also tried Google Ads, spent $20, and got a $0.35 CPC.

https://preview.redd.it/3rhnzvs6bbie1.png?width=1905&format=png&auto=webp&s=f9819d1e82d3e2429d6ccb7b00dcac86a7a351c2

In comparison, the Free Image to Text Prompt Converter (one of the lead magnets) has a $0.011 CPC, which is more than 30 times cheaper than Google Ads. So I decided not to focus now on paid ads.

https://preview.redd.it/p333fyl9bbie1.png?width=1905&format=png&auto=webp&s=2e96532d7709b44b7459e7ccf37ef9a0fa784728

After using our free tools, some users explore our main product - a bulk image generation service. Users pay a monthly subscription to get credits, which they can spend on image generation, face swaps, and bulk background removal. Currently, this app generates around $250 in Monthly Recurring Revenue:

https://preview.redd.it/9wcm0tjfbbie1.png?width=1905&format=png&auto=webp&s=41bcdd4f7594b09087c51cc5044e4b9c94c129c8

SEO Keyword Research

• I use Semrush or similar tools to find keywords with a search volume greater than 300 and then write articles targeting those keywords.
• If the topic has enough potential, I might create a free tool (e.g., a Free Image to Text Prompt Converter) to attract more users.
• Occasions matter. For instance, I wrote an article about creating images for Super Bowl ads, which led to one paying user who replicated the exact creatives showcased in the article

https://preview.redd.it/shpax6mlbbie1.png?width=1905&format=png&auto=webp&s=d491385761df126424c2f9ba14c5da15f8cbb603

AI Tools Aggregators

This can be an excellent acquisition channel. When BulkImageGeneration.com was featured in an article on Toolify.ai, I immediately gained three paying users (~$60). I took 2 more AI Aggregators, and on average I had CPC = $0.2, which is a fair price and usually it has ROAs > 100%.

However, some major aggregators are expensive ($300–400 per placement). I want to try it once I reach $500+ MRR.

Next Steps

• bulkimagegeneration.com currently ranks #1 in search results for relevant keywords (e.g., “bulk image generation,” “bulk image generator”).
• I plan to keep producing content targeting niche keywords and timely occasions.
• buy more places in AI Aggregators
• I also want to reach out to YouTubers and ask them to include Bulk in their reviews for free