Help with short-form video creatives for Tiktok, Youtube Shorts and IG | Apps and Posting Strategy for Skincare brand

Hi everyone,

Hope everyone’s January has been going well so far. We are in the process of launching our ecommerce skincare brand in about 1-1.5 months. Last few months have been quite packed with figuring logistics and such.

We will be launching IG, FB, TT and Youtube.

I am very new to creating short form video creatives. We have some photos for our products from the recent photoshoots, but not much video contents. We are in the process of researching micro influencers on both IG and TK in order to produce UGC contents. However, that will take a few weeks at least.

In the mean time, for our pre-launch, we still want to create some followers and a community before we can have authentic UGC contents.

What are some best AI apps to do this? I have heard of:

• Cliptalk Pro
• Luma
• Luma Dream Machine
• Invideo.

However, the options are endless and I am quite overwhelmed with the options. Which ones do you guys recommend to create high quality authentic videos? Our target audience is a anywhere from 20-40s, and a more premium/ luxury market since our prices are not cheap. Hence we do not want to create any gimmick Gen Z videos. Any apps that can help us with script, creating realistic videos would be great.

Also in terms of posting strategy, what is the best frequency and types of content to post?

• Would posting once a day be enough?
• What kinds of hashtags should we be using in order to reach the audience