From "There's an App for that" to "There's YOUR App for that" - AI workflows will transform generic apps into deeply personalized experiences

I will not promote.

For the past decade mobile apps were a core element of daily life for entertainment, productivity and connectivity. However, as the ecosystem saturated the general desire to download "just one more app" became apprehensive. There were clear monopolistic winners in different categories, such as Instagram and TikTok, which completely captured the majority of people's screentime.

The golden age of creating indie apps and becoming a millionaire from them was dead.

Conceptual models of these popular apps became ingrained in the general consciousness, and downloading new apps where re-learning new UI layouts was required, became a major friction point. There is high reluctance to download a new app rather than just utilizing the tooling of the growing market share of the existing winners.

Content marketing and white labeled apps saw a resurgence of new app downloads, as users with parasympathetic relationships with influencers could be more easily persuaded to download them. However, this has led to a series of genericized tooling that lacks the soul of the early indie developer apps from the 2010s (Flappy bird comes to mind).

A seemingly grim spot to be in, until everything changed on November 30th 2022. Sam Altman, Ilya Sutskever and team announced chatGPT, a Large Language Model that was the first publicly available generative AI tool. The first non-deterministic tool that could reason probablisitically in a similar (if flawed) way, to the human mind.

At first, it was a clear paradigm shift in the world of computing, this was obvious from the fact that it climbed to 1 Million users within the first 5 days of its launch. However, despite the insane hype around the AI, its utility was constrained to chatbot interfaces for another year or more. As the models reasoning abilities got better and better, engineers began to look for other ways of utilizing this new paradigm shift, beyond chatbots.

It became clear that, despite the powerful abilities to generate responses to prompts, the LLMs suffered from false hallucinations with extreme confidence, significantly impacting the reliability of their use, in search, coding and general utility.

Retrieval Augmented Generation (RAG) was coined to provide a solution to this. Now, the LLM would apply a traditional search for data, via a database, a browser or other source of truth, and then feed that information into the prompt as it generates, allowing for more accurate results.

Furthermore, it became clear that you could enhance an LLM by providing them metadata to interact with tools such as APIs for other services, allowing LLMs to perform actions typically reserved for humans, like fetching data, manipulating it and acting as an independent Agent.

This prompted engineers to start treating LLMs, not as a database and a search engine, but rather a reasoning system, that could be part of a larger system of inputs and feedback to handle workflows independently.

These "AI Agents" are poised to become the core technology in the next few years for hyper-personalizing and automating processes for specific users. Rather than having a generic B2B SaaS product that is somewhat useful for a team, one could standup a modular system of Agents that can handle the exactly specified workflow for that team. Frameworks such as LlangChain and LLamaIndex will help enable this for companies worldwide.

The power is back in the hands of the people.

However, it's not just big tech that is going to benefit from this revolution. AI Agentic workflows will allow for a resurgence in personalized applications that work like personal digital employee's. One could have a Personal Finance agent keeping track of their budgets, a Personal Trainer accountability coaching you making sure you meet your goals, or even a silly companion that roasts you when you're procrastinating. The options are endless !

At the core of this technology is the fact that these agents will be able to recall all of your previous data and actions, so they will get better at understanding you and your needs as a function of time.

We are at the beginning of an exciting period in history, and I'm looking forward to this new period of deeply personalized experiences.

What are your thoughts ? Let me know in the comments !