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Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses.
Course Details
Provider
University of London
Difficulty Level
Beginner
Instructors
Bart Vanneste, UCL School of Management
Rating 4.8 (2647 reviews)
What You'll Learn
- Corporate strategy decisions
- Diversification
- Divestiture
- Corporate headquarters
