An Algorithm for Making Truly Stand-Out Advertising Content (+ something more | Part 1)

Hi everyone. my friend and I are software engineers and new to marketing. A few months ago we decided to leverage our software skills for a colleague in ecommerce. It started by implementing a Flux.1 model, then began using texture-based recreations with a canny mask, and then found that we could optimize on both with an added layer of inpainting...and the list goes on.

This is the first of a series of posts here about it and I look forward to learning from your feedback.

I realized that the most difficult parts of the marketing process when I started out (and most likely for other beginners too) are:

1. Customer Acquisition Costs / Brand Differentiation: Competition is intensifying and it is getting more difficult to stand out in crowded markets and target ad spend more effectively.
2. Maintaining Authenticity at Scale / Data Overload: Balancing growth with authenticity and leveraging available data to successfully engage with customers is a big ask.
3. Creative Fatigue: Maintaining multiple marketing channels in hard, and it becomes harder when you're constantly demanding more and more creative content for campaigns.

For 1) I tried using AI to help me summarize, systematize, and gain insights from the information available for a given brand or product (from a page link, prompt, input image, etc.). I know AI is everywhere now, many people are using it unnecessarily and many people are skeptical about it. However, I know from experience, that it is quite helpful in gaining insights/summarizing large amounts of data, and helping people make sense of the creative content, strategy, campaign, etc., that should be created.

For 2) By leveraging reviews, forums, and other relevant brand information, AI is able to maintain the story that your brand currently tells, and enhance it based on how your customer base.

For 3) Faster results means less creative fatigue- this translates to an easier time managing omnichannel marketing efforts and scaling advertising.

If you're interested, please have a look at the result at madsimpleads.com

You’ll need to log in to access the solution, and I'll add credits to your account to try it out! (we want to prevent from random people or bots using it because I'm paying to multiple providers for model access).

DM me here or drop me a line at austin@madsimpleads.com if you need more.

Thank you so much, I'll be happy to get your thoughts

I hope the website will help with your advertising, please reach out if you like what I do and want to support the project!

Disclaimers:

• the website looks a bit rough in terms of UI/UX, but we tried focusing on the functionality first
• available on mobile, works better on desktop
• I hope this doesn't come across as trying to advertise for my business or breaking any of the community rules. genuinely looking for feedback.

Thank you