AI is taking over Google, huge changes to search

AI is taking over Google, and it's revolutionizing the search experience. Instead of focusing on chatbots or homepage redesigns, Google is integrating AI into search results, introducing AI snapshots with generated summaries and corroborating sources. This shift marks the future of Google Search. Link to The Verge article.

For SEOs like me, it's a game-changer. Edit: in a negative way. Before, we had rich snippets, but now we have AI snapshots. It's a revamped version of the snippet, providing users with more valuable information upfront. Here's a before and after.

But why did Google choose this approach? Well, monetizing something like ChatGPT is challenging. So, they decided to prioritize an AI-first approach in the most valuable space on the internet: search results.

What does this mean for normal people? Let me share some insights from my own businesses. Currently, the top spot on Google garners around 20-35% click-through rate (CTR). However, with the introduction of AI snapshots, that CTR is likely to drop to the equivalent of position 5, ranging from 5-10%.

In other words, we're looking at a minimum drop of 50% and a maximum drop of 85% in CTR. It's a significant impact that people who rely on Google traffic need to consider.

The good news is that users will need to opt-in to access AI snapshots through Search Generative Experience (SGE). It's still an experimental feature, but it's a probable long-term change in search. However, this uncertainty has already led to a drop in niche site valuations.

I have no doubt that we can adapt to these changes. However, let's not undermine the potential impact. It's not a "nothing burger." Imo we have around 1-2 years before we witness seismic changes, so let's make the most of it and stack that 💰💰.

What do you think? How do you see AI transforming the search landscape?

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